Shows
Filling Seats: The State of Enrollment Marketing in Higher EdEpisode 54: Meeting Gen Z Where They Are – The Key to Effective Engagement with Marc Barron Co-founder and EVP @ CourseKeyIn this episode, we explore the powerful intersection of technology and student success with Mark Barden of CourseKey. Mark shares how real-time data and automation are reshaping the student journey—from classroom engagement to retention strategies. Together, we dig into how Gen Z’s digital expectations are influencing everything from campus communication to academic behavior, and why modern institutions need to rethink their approach to personalization, nudges, and the student experience.🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2025-03-2737 minFilling Seats: The State of Enrollment Marketing in Higher EdEpisode 53: Under Pressure Unpacking the Strain on U.S. Higher EducationIn this special episode, StudentBridge CEO Jonathan Clues sits down with four esteemed marketing professors—Dr. Jen Riley, Dr. Amy Watson, Dr. Kate Scott, and Dr. Mona Bryant—to explore the growing challenges facing higher education today.🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2025-03-1751 minFilling Seats: The State of Enrollment Marketing in Higher EdEpisode 52: The Search for Higher Ed: How Prospective Students Navigate Websites with Matt HamesHow do prospective students actually search for colleges online? In this episode of Filling Seats, we explore how students navigate university websites, why many never click on the official .edu page, and how institutions can optimize their digital presence. Key Topics Covered:The role of Google search and brand queries in the college selection processWhy 8 out of 10 students don’t click on a university’s website firstThe importance of digital reputation across Wikipedia, review sites, and social mediaHow AI-driven search results are changing the way...2025-02-1333 minFilling Seats: The State of Enrollment Marketing in Higher EdEpisode 51: AI's Impact on Search and Higher EdIn this episode of Filling Seats, StudentBridge CEO Jonathan Clues sits down with Paula French, Director at Search Influence, to explore the evolving landscape of search engine optimization (SEO) and digital marketing in higher education.Paula shares expert insights on how AI-driven search, social media, and evolving student behaviors are reshaping digital marketing strategies for colleges and universities. Key topics include:The shift in student search behavior – from Google to social and AI-powered searchThe growing role of SEO in higher ed marketing and why institutions need to adaptHow AI-generated search results are impacting website traffic and le...2025-02-0432 minFilling Seats: The State of Enrollment Marketing in Higher EdEpisode 50: Enrollment in Focus: How Video Transforms the Admissions Game with Mark Forehand Enrollment Management ExpertIn this special 50th episode, Jonathan Cluse, CEO and founder of StudentBridge, is joined by Mark Forehand, a seasoned higher ed professional and longtime StudentBridge partner, for a lively discussion about the evolving role of video in student recruitment.📹 Why video matters more than ever:How short-form videos are influencing Gen Z’s college decisions.Strategies to stand out in a content-saturated world.The impact of storytelling through video on prospective students and their families.Mark shares his expert perspective on leveraging video to drive engagement, boost enrollment, and foste...2025-01-2129 minFilling Seats: The State of Enrollment Marketing in Higher EdEpisode 49: Elevate Your Video for Higher Ed with John Azoni Founder and Executive Producer at UNVEILDIn this episode of Filling Seats, we sit down with John Azoni, a seasoned video production expert with over 15 years of experience. John shares key insights from his journey in creating compelling video content for higher education institutions. Together, we explore the analytics behind video engagement, the importance of aligning content with audience intent, and practical tips for producing short-form and long-form videos. Whether you're a marketing leader or an enrollment VP, this episode is packed with actionable strategies to enhance your video content game. 🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest...2024-12-0945 minFilling Seats: The State of Enrollment Marketing in Higher EdEpisode 48: The Staff Morale Crisis in College Admissions with Teege Mettille Director of Enrollment Success at “enroll ml” Author of The Admissions Counselor Malaise.In this episode of Filling Seats, we tackle the growing "staff morale crisis" in college admissions offices. What’s driving burnout and dissatisfaction among admissions professionals?Joining us is Teege Mettille, author of The Admissions Counselor Malaise and Director of Enrollment Success at EnrollML. Drawing on years of campus leadership experience, Teege shares his unique perspective on the root causes of this crisis and why it’s more than just a post-pandemic adjustment. Together, we explore the pressures of corporatization, the shifting meaning of mission-driven work, and innovative solutions that could breathe new life into admissions teams.2024-11-1739 minFilling Seats: The State of Enrollment Marketing in Higher EdEpisode 47: Dr. Carey Dukes | Assistant Professor of Management at North Greenville University in Tigerville, SCIn this episode, we sit down with Dr. Carey Dukes, who brings a wealth of experience from 25 years in supply chain management and a passion for teaching the next generation. After earning his doctorate degree, he joined academia to help students become day-one-ready employees.Dr. Dukes dives into the critical issues of:Student retention within smaller universitiesChallenges presented when freshman don't return to campusCosts associated with student recruitment🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2024-10-1638 minFilling Seats: The State of Enrollment Marketing in Higher EdEpisode 45: International Recruitment and its Impact on U.S. Higher EducationHost Jonathan Clues discusses the impact of international recruitment and study abroad programs on U.S. higher education with guest Dr. John Neiser, Vice President for International Operations at Fairleigh Dickinson University. They delve into how international recruitment has shifted from being a symbolic effort to a critical revenue source, with Dr. Neiser highlighting that international operations contribute to a significant portion of his university’s revenue. The conversation explores the strategic importance of international students, the challenges of geopolitical and economic factors, and the necessity of developing strong relationships with recruitment agents. They also touch on the role of...2024-09-0645 minFilling Seats: The State of Enrollment Marketing in Higher EdEpisode 43: CEO Conversations - The State of Higher EducationOur latest episode of “Filling Seats” features StudentBridge CEO Jonathan Clues alongside Vanessa Didyk from ZeeMee and Dave Becker from CampusESP to discuss innovative strategies and technologies to boost enrollment, enhance student experiences, and maintain continuity despite staff changes.Jonathan, Vanessa, and Dave also tackle key questions:How can institutions leverage technology to retain knowledge when staff members leave?What are the latest trends in student engagement and how can they boost enrollment?What proven strategies increase student retention and success?🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + conne...2024-08-0723 minFilling Seats: The State of Enrollment Marketing in Higher EdEpisode 42: RNL Trend Report on Personal InformationIn the third installment of our series on the 2023 RNL Trend Report, once again, we peel back layers of data to offer actionable insights on what motivates students to opt in to receive emails, text messages, and telephone calls. From their unique vantage points, Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning for RNL and StudentBridge CEO and founder Jonathan Clues dive into the privilege of receiving personal information and what students seek in return. Most important, the pair unpacks surprisingly high open rates for recruitment emails and the essential components these communications must include. 2024-06-2943 minFilling Seats: The State of Enrollment Marketing in Higher EdEpisode 41: How to Maximize the Unofficial College Campus VisitIn this episode, we explore the busy summer travel season and the opportunity it presents for visitor services teams. Preparing for these crowds can be key, especially if your institution is located in a high-interest city, like Boston. In 2023, 22% of students visited campuses in a stealth, unannounced visit (Source: Niche). Amber Fitzgerald, director of enrollment visitor services at Suffolk University, shares best practices for engaging these prospective student-tourists.You'll also hear:How to alleviate the challenges facing visitor services teamsTips for supporting visitors throughout the enrollment life cycleOpportunities the FAFSA delay created to engage studentsStrategies for g...2024-05-2032 minFilling Seats: The State of Enrollment Marketing in Higher EdEpisode 40: Residence Life Rules From Across the Pond and BeyondResidence life, mental health, and wellness play a significant role in enrollment marketing and student college search today. In this episode of Filling Seats, StudentBridge CEO Jonathan Clues interviews ed tech innovators Luke Warren and Richard Nichols of Kinetic Software, a leader in student housing and accommodations. The trio compare notes on priorities and pain points facing students, parents, and admissions teams, while exploring the global and unique realities facing students in North America and the United Kingdom. We'll also cover: Overall trends in student residence life and housingStudent priorities, from lifestyle to academicsTechnology's ro...2024-04-1620 minFilling Seats: The State of Enrollment Marketing in Higher EdEpisode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend ReportFeeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to share practical tips based on the 2023 E-Expectations Trend Report.The hosts answer:What information sources do students use?Do students really read email and brochures?Isn’t social media enough?What trends should our team prepare for?For more:Schedul...2024-03-2129 minFilling Seats: The State of Enrollment Marketing in Higher Ed38. RNL's 2023 E-Expectations Report: Video and PersonalizationRNL’s Raquel Bermejo discusses the growth of video as an essential part of an admissions strategy with StudentBridge CEO Jonathan Clues. You’ll hear:Demand for virtual experiences and personalizationKey Findings from the 2023 E-Expectations Trend ReportHow video and personalization drive enrollment and conversionBest practices for creating authentic videos about students' interests More intelligence on the power of virtual videoSchedule a meeting with our teamFull 2023 E-Expectations Trend Report🎓 Learn more about StudentBridge💻 Schedule a meeting with our te...2024-03-0829 minFilling Seats: The State of Enrollment Marketing in Higher Ed37. Marketing a small regional campus serving non-traditional students with Corrie Wilder of Washington State University EverettIn this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU systemYou'll hear:How they navigate recruitment and marketing as a branch campus of a larger university systemAdvantages of marketing a small regional school and what marketing tactics work bestRecommendations for how to grow enrollment among non-traditional populations🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2023-10-0330 minFilling Seats: The State of Enrollment Marketing in Higher Ed36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College OnlineIn this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online.You'll hear:Similarities and differences in enrollment marketing strategy for online vs. on-campus programsHow they’re capturing prospect email addresses by providing valueAreas of improvement and recommendations for enrollment teamsSarah’s take on AI, ChatGPT, marketing ethics, and data privacy🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2023-09-0533 minFilling Seats: The State of Enrollment Marketing in Higher Ed35. Communicating value and outcomes at a private liberal arts school with Alyson Leas of University of JamestownIn this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota.You'll hear:The importance of being present and showcasing valueTheir unique approach to communicating outcomes that specifically appeals to parentsHow UJ markets to stealth students and enables them to easily find what they’re looking forWhy video is an essential part of their strategy🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2023-08-0130 minFilling Seats: The State of Enrollment Marketing in Higher Ed34. Enrollment marketing trends that work with Alyssa Brant and Kailey MacDonald of StudentBridgeIn this episode, you’ll hear from Alyssa Brant and Kailey MacDonald, two StudentBridge team members who work with our partners to ensure their success.You'll hear them discuss:The biggest challenges they see schools face and top recommendations for success heading into the next enrollment cycleWhy authentic content matters and how to achieve it without hiring more staffRising trends in marketing, campus tours, in-person recruitment, and student behavior🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2023-07-1123 min
Filling Seats: The State of Enrollment Marketing in Higher Ed33. BIG NEWS + Innovative yield strategies with Kennesaw State University and Illinois CollegeIn this episode, you’ll hear from Jordan Stevenson who is now the Executive Director of Admissions and New Student Programs at Kennesaw State University, as well as Sara-Jean Gilbert who is the Associate Director of Admission at Illinois College.You'll hear:How they’ve communicated with admits throughout the yield process over the past few enrollment cyclesWhat success they’ve seen from recent strategy shiftsPLUS: Learn about the new StudentBridge and what this means for institutions and prospective students🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + co...2023-06-0623 min
Filling Seats: The State of Enrollment Marketing in Higher Ed32. 8 strategies to prioritize for the next enrollment cycleIn this episode, we're sharing 8 strategies to prioritize for the next enrollment cycle. You'll also hear from past podcast guests with their perspective.Find out:how to combat the decline in college-bound students and increase in competitionwhat channels you might be using ineffectively or overlookingall the ways personalization can be utilized to boost enrollment🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2023-05-0219 min
Filling Seats: The State of Enrollment Marketing in Higher Ed31. Why marketing is critical to enrolling the class with Mary Beth Marks, University of the PacificIn this episode, you’ll hear from Mary Beth Marks who is the Executive Director of Enrollment Marketing at University of the Pacific, a private university in Northern California.You'll hear her discuss:the importance of marketing to enrollmenthow they're using paid TikTok ads to build brand awarenesswhat she thinks about using mail and email to meet enrollment goals🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2023-04-0428 min
Filling Seats: The State of Enrollment Marketing in Higher Ed30. Recruiting parents and students to meet enrollment goals with Laura Rudolph of Transylvania UniversityIn this episode, you’ll hear from Laura Rudolph who is the Director of Enrollment Communication at Transylvania University, a private liberal arts university in Lexington, Kentucky.You'll hear her discuss:how they impact enrollment through strategic communication to parentswhy it's essential to use both data and individual interactions to inform a strategyhow they embody their small-school approach in campus visits🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2023-03-0734 min
Filling Seats: The State of Enrollment Marketing in Higher Ed29. What's coming in 2023 + 1 year of Filling Seats with CEO Jonathan CluesHappy Birthday to Filling Seats 🎉 In this episode, you'll hear from Jonathan Clues, CEO and founder of StudentBridgeYou'll hear him discuss:what the past few years have looked like for StudentBridgewhat's to come this year and how that has a huge impact for colleges and universitieswhat insight he has for schools to meet enrollment goals this year🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2023-02-0716 min
Filling Seats: The State of Enrollment Marketing in Higher Ed28. Serving students' needs at a nationally-known institution with Drew Granucci of UConnIn this episode, you’ll hear from Drew Granucci who is the Associate Director of Admissions at University of Connecticut.You'll hear him discuss:advantages and disadvantages of working at a big-name schoolthe positive impacts the pandemic has had on their in-person and virtual visitshow they strategically and successfully use outbound phone calls to engage with prospective students🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2023-01-2431 min
Filling Seats: The State of Enrollment Marketing in Higher Ed27. Growing enrollment through authentic messaging with Lindsay Nyquist of Fort Lewis CollegeIn this episode, you’ll hear from Lindsay Nyquist who is the Director of Marketing & Communications at Fort Lewis College, which is is a small public liberal arts college in Durango, Colorado.You'll hear her discuss:how their remote location plays a role in their in-person and virtual visit strategyhow they convey authentic student voices through their social content and enrollment messagingwhat their relationship is like with admissions and campus administration🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2023-01-1027 min
The Mike Wagner ShowDigital engagement expert and founder of Studentbridge Jonathan Clues is my very special guest!Digital engagement expert and founder of Studentbridge Jonathan Clues talks about how he founded the company as a recruitment solutions firm for higher education to help students find the right school while assisting institutions in achieving their goals! Jonathan also explains the process of using Studentbridge using interactive video, maps, tours and how to distinguish from one school from another to make a better choice! Find out how Studentbridge works at www.studentbridge.comtoday! #jonathanclues #studentbridge #digitalengagement #university #recruitment #highereducation #interactive #iheartradio #spreaker #spotify #itunes #applemusic #youtube #anchorfm #bitchute #rumble #mikewagner #themikewagnershow #mikewagnerjonathanclues #themikewagnershowjonathanclues2023-01-0320 minThe Mike Wagner ShowDigital engagement expert and founder of Studentbridge Jonathan Clues is my very special guest!Digital engagement expert and founder of Studentbridge Jonathan Clues talks about how he founded the company as a recruitment solutions firm for higher education to help students find the right school while assisting institutions in achieving their goals! Jonathan also explains the process of using Studentbridge using interactive video, maps, tours and how to distinguish from one school from another to make a better choice! Find out how Studentbridge works at www.studentbridge.com today! #jonathanclues #studentbridge #digitalengagement #university #recruitment #highereducation #interactive #iheartradio #spreaker #spotify #itunes #applemusic #youtube #anchorfm #bitchute #rumble #mikewagner #themikewagnershow #mikewagnerjonathanclues #themikewagnershowjonathanclues 2023-01-0325 min
The Mike Wagner ShowDigital engagement expert and founder of Studentbridge Jonathan Clues is my very special guest!Digital engagement expert and founder of Studentbridge Jonathan Clues talks about how he founded the company as a recruitment solutions firm for higher education to help students find the right school while assisting institutions in achieving their goals! Jonathan also explains the process of using Studentbridge using interactive video, maps, tours and how to distinguish from one school from another to make a better choice! Find out how Studentbridge works at www.studentbridge.com today! #jonathanclues #studentbridge #digitalengagement #university #recruitment #highereducation #interactive #iheartradio #spreaker #spotify #itunes #applemusic #youtube #anchorfm #bitchute #rumble #mikewagner #themikewagnershow #mikewagnerjonathanclues #themikewagnershowjonathanclues2023-01-0325 min
Filling Seats: The State of Enrollment Marketing in Higher Ed26. Recruiting public health students through organic connection with Claire Lawrence of UTHealth Houston School of Public HealthIn this episode, you’ll hear from Claire Lawrence who is the Academic and Admissions Advisor at the University of Texas Health Science Center at Houston School of Public Health.You'll hear her discuss:how organic social content plays a role in their digital strategytheir grassroots approach to recruiting public health studentsthe challenges they face with increased competition🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-12-2025 min
Filling Seats: The State of Enrollment Marketing in Higher Ed25. Stop the "spray and pray" and market your school with science instead, featuring Dr. Christophe Morin, CEO of SalesBrainIn this episode, you’ll hear from Dr. Christophe Morin who is a neuroscientist, professor of media psychology and CEO of SalesBrain.He has 30+ years of experience in marketing, consumer research, and advertising effectiveness, and his passion is to understand and predict consumer behavior using cutting-edge science.You'll hear him discuss:top mistakes colleges and universities make in their marketing effortshow to invest in ensuring your homepage and webpages are capturing prospective students' attentionthe top strategy tweak any team can make that will make the biggest difference, regardless of capacity or bandwidth🎓 Learn more...2022-12-0630 min
Filling Seats: The State of Enrollment Marketing in Higher Ed24. Marketing a small school and pivoting for Gen Z with Lauren Mauldin of Mercer Law SchoolIn this episode, you’ll hear from Lauren Mauldin who is the Director of Communications & Marketing at Mercer University School of Law. Mercer is a small private school located in Georgia.You'll hear her discuss:how they convey their small school feel through virtual visitshow their strategy is changing to appeal to Gen Zsome creative strategies for meeting the increasing content demands with less resources🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-11-2222 min
Filling Seats: The State of Enrollment Marketing in Higher Ed23. Communicating the "why" at a highly-selective institution with Timothy Butterfield of Grinnell CollegeIn this episode, you’ll hear from Timothy Butterfield who is the Admission Marketing Specialist at Grinnell College. Grinnell is a small private liberal arts college in Iowa.You'll hear him discuss:one of the top ways Grinnell receives quality inquiriessome of the unique challenges they face as a highly selective institutionthe importance of communicating the "why" with prospective students throughout the college search process🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-11-0826 min
Filling Seats: The State of Enrollment Marketing in Higher Ed22. The power of video throughout the enrollment funnel with Chris Showalter, lead video producer at StudentBridgeIn this episode, you’ll hear from Chris Showalter who is the Lead Video Producer at StudentBridge.You'll hear him discuss:top mistakes schools make when creating videowhen to use short-form, long-form, self-shot, and professional videowhere in the enrollment funnel video plays the biggest role🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-10-2525 min
Filling Seats: The State of Enrollment Marketing in Higher Ed21. Finding best-fit students while growing enrollment with Michael Ruiz of SIU School of LawIn this episode, you’ll hear from Michael Ruiz who is the Assistant Dean for Admissions and Financial Aid at Southern Illinois University School of Law. SIU is a mid-sized public university in Carbondale, Illinois.You'll hear him discuss:how they balance the demand for filling seats with the desire for finding the best-fit studentshow in-person visits fit into their overall strategyhow they make it all work with a small team and a shrinking prospective student population🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-10-1129 min
Filling Seats: The State of Enrollment Marketing in Higher Ed20. Increasing enrollment and retention at a small public college with Jay Collier at Wayne State CollegeIn this episode, you'll hear from Jay Collier who is the Director of College Relations at Wayne State College, a small public college in northeast Nebraska.You'll hear him discuss:how Wayne State has increased enrollment and retention through a culture of supporting studentswhy digital is their most effective marketing channelhow they were able to increase their enrollment marketing budget to achieve necessary targets🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-09-2724 min
Filling Seats: The State of Enrollment Marketing in Higher Ed19. Community college recruitment through relationship building with Cassie Montgomery of Amarillo CollegeIn this episode, you’ll hear from Cassie Montgomery who is the Director of Outreach Services at Amarillo College, which is a community college in the Texas panhandle.You'll hear her discuss:how marketing a community college differs from a four-year institutionhow she revamped their campus visit experience and how she designed it to meet the needs of a prospective community college studentthe importance of relationship building for recruiting their students 🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-09-1333 min
Filling Seats: The State of Enrollment Marketing in Higher Ed18. Recruiting scientific researchers through many channels with WUSTL Biology & Biomed, Andrew Richards and Kyla EvansIn this episode, you’ll hear from two team members at Washington University in St. Louis Division of Biology & Biomedical Sciences -- Andrew Richards, Director of Admissions & Recruitment and Kyla Evans, Recruitment and Communications Coordinator.You'll hear them discuss:how they compete against other nationally known institutionshow they utilize a combo of mass marketing and personal outreach to bring in their classtheir take on increasing access for STEM fields🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-08-3031 min
Filling Seats: The State of Enrollment Marketing in Higher Ed17. Pharmacy school marketing and what the future holds with Stephen Woodward of ETSU College of PharmacyIn this episode, you’ll hear from Stephen Woodward who is the Marketing & Communications Manager in the Bill Gatton College of Pharmacy at East Tennessee State University.You'll hear him talk about:what the state of enrollment marketing is for pharmacy schools and what the future might bringwhat it's like being a department of onehow they're differentiating their program from others🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-08-1617 min
Filling Seats: The State of Enrollment Marketing in Higher Ed16. Campus culture that differentiates from competition with Jacksonville State University, Lauren Findley and Noelle StovallIn this episode, you’ll hear from Lauren Findley and Noelle Stovall who are the Director and Associate Director of Admissions at Jacksonville State University. Jacksonville State is a public institution in Alabama.You'll hear them discuss:the working relationship between them and their relationship with university leadershiphow they differentiate their school in a state with such heavy competitionthe positive impacts for student access that were brought on by the pandemic🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-08-0243 min
Filling Seats: The State of Enrollment Marketing in Higher Ed15. Growing enrollment and the importance of video with Mark Forehand, Interim VP at Kennesaw State UniversityIn this episode, you’ll hear from Mark Forehand who is Interim Vice President of Enrollment at Kennesaw State University.You'll hear him talk about:how Kennesaw State nearly doubled its total student body enrollment in a decadethe importance of video to Kennesaw's online presence and how they create video without straining resourceswhat channels are most effective for meeting massive enrollment goals🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-07-1920 min
Filling Seats: The State of Enrollment Marketing in Higher Ed14. Shaping enrollment through social media with Chelsea Holley at Spelman CollegeIn this episode, you’ll hear from Chelsea Holley who is the Director of Admissions at Spelman College.You'll hear her talk about:what shaping enrollment looks like for a truly unique institution like Spelmanhow social media has played a huge role in showcasing Spelman online and how they've done it with a small teamwhat strategies she's using to retain her staff if pay raises are not an option🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-07-0523 min
Filling Seats: The State of Enrollment Marketing in Higher Ed13. Live chat on websites and why it converts with Ben Congleton, CEO of OlarkIn this episode, you’ll hear from Ben Congleton who is the CEO of Olark, which provides live chat for university websites.You'll hear him talk about:the importance of live chat, and what its benefits are over textinghow different universities have utilized chat and what their successes have beenhow universities can manage live chat, even with a small or understaffed team🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-06-2126 min
Filling Seats: The State of Enrollment Marketing in Higher Ed12. Law school marketing and what's changing with Hillary Kane, CMO at a private law schoolIn this episode, you’ll hear from Hillary Kane who is the Chief Communications & Marketing Officer at a private law school in California.You'll hear her talk about:the most effective channels for different types of programs and audienceswhat prospective law students are looking for during their searchwhat the future might look like for virtual or hybrid law programs🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-06-0727 min
Filling Seats: The State of Enrollment Marketing in Higher Ed11. Website homepages, program pages, and inquiry outreach with Bob JohnsonIn this episode, you’ll hear from Bob Johnson who has been a consultant in higher ed since 2006 helping schools develop strong marketing communication strategies. You'll hear him talk about:the top mistakes colleges and universities make on the website homepagecritical information that could be missing from your school's academic program pageswhat's more important for your enrollment marketing strategy than high-priced technology🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-05-2434 min
Filling Seats: The State of Enrollment Marketing in Higher Ed10. University marketing and storytelling with Megan Moloney, VP at Transylvania UniversityIn this episode, you’ll hear from Megan Moloney who is the Vice President for Marketing and Communications at Transylvania University.You'll hear her talk about:the collaborative, working relationship between university marketing and enrollment marketingwhat channels are most effective at different stages of the funnelhow she uses her background in federal public affairs to navigate on-campus politics🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-05-1029 min
Filling Seats: The State of Enrollment Marketing in Higher Ed9. Creating a better culture in enrollment with Jeremy Tiers of Tudor Collegiate StrategiesIn this episode, you’ll hear from Jeremy Tiers who oversees Admissions Services at Tudor Collegiate Stratgies, which provides Advanced Recruiting and Training Strategies.You'll hear him talk about:why inconsistency and outdated tactics are the holding back enrollment marketershow enrollment leaders can create a better culture to retain staffwhat students truly want in terms of personalization🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-04-2639 min
Filling Seats: The State of Enrollment Marketing in Higher Ed8. Social ads and streaming ads that get results with LaNelda Rolley, CMO at Nevada State CollegeIn this episode, you’ll hear from LaNelda Rolley who is the CMO at Nevada State College.You'll hear her talk about:the most effective channels for her school, which aren't print or emailhow she's using targeted social ads for different populationswhat growth has looked like for her school🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-04-1220 min
Filling Seats: The State of Enrollment Marketing in Higher Ed7. A view from the outside with Kevin Renton of eCity InteractiveIn this episode, you’ll hear from Kevin Renton who is a Principal at eCity Interactive, a digital design and marketing agency based in Philadelphia.You'll hear him talk about:the different forms of personalization and how to best attain itan agency view of enrollment marketinghow COVID has forever changed this industry (for the better!)🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-03-2925 min
Filling Seats: The State of Enrollment Marketing in Higher Ed6. Enrollment from multiple perspectives with Tyler Peterson, SACAC President and Executive Director at UABIn this episode, you’ll hear from Tyler Peterson, Executive Director of Admissions & Financial Assistance at the University of Alabama at Birmingham and current president of SACAC. You'll hear him talk about:how to engage employees through the great resignationhis perspective on what schools are doing well (and not so well!)what to expect at the upcoming SACAC conference🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-03-1529 min
Filling Seats: The State of Enrollment Marketing in Higher Ed5. Using robust personas to recruit for graduate programs with Judith Stockmon of American UniversityIn this episode, you’ll hear from Judith Stockmon who is the Assistant Dean for Graduate Enrollment at American University College of Arts and Sciences. You'll hear her talk about: how an on-going collection of data guides their ability to recruithow her private sector experience shaped her view on enrollment as a consumer product nowhow analyzing data has revealed critical insights on their student population🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-03-0130 min
Filling Seats: The State of Enrollment Marketing in Higher Ed4. Looking for inspiration in other industries with Dr. Kerr Ramsay, SVP at High Point UniversityIn this episode, you’ll hear from Dr. Kerr Ramsay who is the Senior Vice President of Enrollment at High Point University, a private university in North Carolina.You'll hear him talk about:how High Point is using print and email differentlywhy enrollment marketing gets a bad rapwhat the future for enrollment might look like🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-02-1532 min
Filling Seats: The State of Enrollment Marketing in Higher Ed3. Access and brand integrity with Mariah Hughes of Eastern Maine Community CollegeIn this episode, you’ll hear from Mariah Hughes who is the Director of Marketing and Public Relations at Eastern Maine Community College. You'll hear us talk about: the importance of brand management and marketing at a two-year institutionhow Mariah gets it done as a one-person marketing operationhow EMCC strives for access in its programs and offerings🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-02-0129 min
Filling Seats: The State of Enrollment Marketing in Higher Ed2. The importance of multi-channel communication with Kylie Hall of Georgia Southern UniversityIn this episode, you’ll hear from Kylie Hall who is the Assistant Director of Admissions Communications at Georgia Southern University, a large public institution with three campuses in Georgia. Kylie and I discuss:how Georgia Southern has grown enrollment during the pandemic by utilizing surveying in the yield processher view on collaboration between peers in higher eda multi-channel approach to communication with prospective students🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-02-0124 min
Filling Seats: The State of Enrollment Marketing in Higher Ed1. How StudentBridge came to be with CEO Jonathan CluesIn this episode, you’ll hear from Jonathan Clues who is the CEO and founder of StudentBridge. We talk about:why Jonathan chose to work in higher education after being a professional racecar driverwhat he believes the future of higher education and enrollment marketing arehis vision for how virtual experiences can complement existing in-person and on-campus tactics🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest2022-02-0129 min
Filling Seats: The State of Enrollment Marketing in Higher EdIntroducing: Filling SeatsNew episodes release each monthLearn what’s working to grow, shape, and sustain enrollment at colleges and universities, directly from fellow enrollment marketers, thought leaders, and edtech innovators.At StudentBridge, our goal is for every student to find the perfect fit and every school to fill every seat. We’ve been around for more than a decade, and we’ve partnered with 500 colleges and universities (and counting!) to help them achieve more!Listen in for proven strategies to fill seats this cycle and beyond.🎓 Learn more about StudentBridge💻 Sch...2021-12-1301 min
The Journey of My Mother's SonDr. Zac Schneider – Leaving the Comfort ZoneDoctor Zac Schneider sits down to talk to me about baseball memories and growing by being willing to leave your comfort zone. In this episode of The Journey of my Mother’s Son podcast, I sit down and talk with another one of my former players, Zac Schneider. Sandy and I were blessed to spend a few days with Zac and his dog, Baby Girl at his house just outside of Atlanta, GA. Zac first started playing for the Berkshire organization as a junior in high school in 2000. I was fortunate to coach him on our...2020-11-2223 min
The Higher Ed Geek PodcastBONUS Episode #102: Monisha Longacre on StudentBridge & Digital Enrollment SolutionsOur guest for this week’s bonus episode is Monisha Longacre, Chief Operating Officer of StudentBridge. Monisha shares anecdotes from long career in a variety of roles and what drew her to working in education. --- This episode is sponsored by Degree.Me, a one-stop college research tool for students. If you work for a college or university, you’ll want to learn all about their ability to connect you with the right students at a budget friendly price. To find out more, please visit Degree.Me/HEG --- Subscribe and listen...2020-09-3035 min