Shows
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingFrom X to Y by When : Crushing it with 4DX, The 4 Disciplines of Execution - 119I explore a very powerful strategy called 4DX, The 4 Disciplines of Execution, that will help you turn your goals from a fancy todo list item, into reality. And this strategy works not just for business goals, but also for personal goals. You may have heard of the phrase "Work ON your business, not IN your business". And I'm sure you understand what that generally means as a concept. But do we REALLY understand what that means when it comes to execution? What are the actual, nitty-gritty details that help you work ON your business and not IN...2023-08-1417 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 3: 17 Marketing & Business Secrets You Can Learn From HollywoodIn this episode: Proof, Intrigue & Suspense, Cliffhangers, WHAT but not HOW There is a lot we can learn from Hollywood. Especially about what NOT to do. This series is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood. So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation. Listen to the show at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.c...2022-09-2409 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 2: 17 Marketing & Business Secrets You Can Learn From Hollywood - 116In part 2 of this series, I talk about creating a network, building a team, and to practice or not to practice. There is a lot we can learn from Hollywood. Especially about what NOT to do. This episode is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood. So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your...2022-08-0519 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing17 Marketing & Business Secrets You Can Learn From Hollywood - Part 1There is a lot we can learn from Hollywood. Especially about what NOT to do. But this episode is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood. So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation. Listen to the show for the rest at https://SubscribeMe.fm . Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for...2022-06-1418 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingHow to Reverse Engineer Your Website, Products and ServicesI've talked and written about what I call "Start With The Last Thing First". E.g., when it comes to creating your offer, start with the last thing first - your sales page. And within that, start with the last thing first - the pricing table. Start with the end goal and work your way backward. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon...2022-05-0623 min
Jeff's Podcast AcademyHow to never run out of content using podcast with Ravi Jayagopal | S5E9Hey guys welcome to the 9th episode of the Teen Whisperer Show. In today’s episode we have ourselves with Ravi Jayagopal
He is the Creator at Coolcastplayer.com
Podcast Host, SubscribeMe.fm at SubscribeMe
Co-Founder & Co-Developer at DigitalAccessPass.com Membership Plugin For Wordpress
Creator at 1001TrueFans.com
Topics Covered:
1.Your journey of starting to subscribeme,fm?
2.About dope?
3.How to start all of the platforms that you have?
4.Writing books as a podcaster.
5.S3 media vault
It...2022-03-1843 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingUrgency, Scarcity and Exclusivity (USE)I have an acronym for Urgency Scarcity and Exclusivity: USE. You've got to use USE in all of your offers. Every offer should end in a call to action (CTA) – like “Buy this”, “Click here”, “Sign up” or “Call us”. But a CTA alone isn’t always enough to get your audience to take action. There needs to be some additional motivation to get them to take action now. Without that added motivation, your offer will probably get set aside for “I’ll get back to this later”. And “later” usually means “never”, because you may not get...2022-02-1017 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 3: Takeaways From My Book Launch: Audiobook and PaperbackWhat most people will do after they finish writing a Kindle book, is they'll promote it for a little bit, and then they'll move on to their next book or digital product. Instead, I recommend you go deeper into your book. Listen to the show for the rest at https://SubscribeMe.fm or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Also, you can now download m...2021-12-2520 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 2: Takeaways From My Book Launch: The OfferThe reason why I had the biggest book launch of my life, was because it was all about The Offer. The offer is not just the product and not just a short landing page with a few bullet points about the product and a buy button. As legendary Harvard Business School Professor, Theodore Levitt once said, “People don’t want to buy a quarter-inch drill – they want a quarter-inch hole.” Check out my 8th book at https://DogpooBook.com Listen to the show for the rest at https://SubscribeMe.fm Or searc...2021-11-1127 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 1: Takeaways From My Book Launch: Launch On Your Website, Not On AmazonI recently launched my 8th book, titled Dogpoo & Dosaa: 67 Proven & Implementable Truths, Tactics & Hacks To Create Better Content, Promote Your Products, Grow Your Audience and Make More Sales. And here are some of the lessons learned and takeaways from the launch. Check out the book at https://DogpooBook.com Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by S3MediaVault.com - S3 Audio & Video Player & File Protector for Amazon S3 and CloudFront2021-10-2220 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingSell First, Create Later - 109I frequently encounter entrepreneurs and digital creators online who spend a lot of time creating an elaborate online course, spend months, even a year or more creating a course or an entire digital library, working on the content, setting up the membership site, hiring a copywriter to write the copy for the sales page, lining up affiliate partners to help them with the promotion, setting up a bunch of Facebook ads, priming their list. And then they launch it to their list and then... crickets. I talk about how you can avoid that situation. 2021-09-1323 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingNo Such Thing As Too Long, Only Too Boring - 108I've had a lot of people ask me, or ask online in various groups and forums, the following questions: How long should your sales page be? How long should your podcast be? How long should your blog post be? How long should your webinar be? I have one simple answer to this: No such thing as too long, only too boring. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to...2021-06-2917 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingI Came Home and the Dog Was BaldAttention surplus, attention deficit, Seth Godin, Neuro Linguistic Programming (NLP), Pattern Interrupt, Roy H. Williams (Wizard of Ads), and a lot more in today's episode. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront.2021-06-1612 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPut Your Pen Down, Script It And Rehearse It - 106"Sounding Natural" comes with Practice. "We talkin' 'bout practice" - Allen Iverson How much prep goes into Saturday Night Live Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Listen to the rest of the show on your favorite podcast app or at https://SubscribeMe.fm Read my entire paid Kindle...2021-06-0820 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPodcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105What does it mean to host your podcast on WordPress? Should you host your podcast feed on your own website? How do you create the Podcast RSS feed? What about the audio files? Where should you host it? That's what I talk about on today's episode. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for...2021-04-1033 min
Jeff's Podcast AcademyHow to never run out of content using podcast with Ravi Jayagopal | S5E9Hey guys welcome to the 9th episode of the Teen Whisperer Show. In today’s episode we have ourselves with Ravi JayagopalHe is the Creator at Coolcastplayer.comPodcast Host, SubscribeMe.fm at SubscribeMeCo-Founder & Co-Developer at DigitalAccessPass.com Membership Plugin For WordpressCreator at 1001TrueFans.comTopics Covered:1.Your journey of starting to subscribeme,fm?2.About dope?3.How to start all of the platforms that you have?4.Wr...2021-02-0243 min
The comedians paradiseHammering down your nicheIn this episode we speak to Ravi Jayagopal, he is a business coach, consultant and mentor for entrepreneurs, digital creators and businesses owners. He has been helping businesses meet their needs for 21 years . This is a fascinating episode, where he talks about how digging deep into one, focused discipline has enabled him to be a master of multiple industries. If you would like to know more about Ravi you can reach him on his website at subscribeme.fm. You can email ravi@subscribeme.fm, for a free copy of any one of his books on mastering digital...2021-01-311h 06
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 3: 25 Video Tips For Video Course Creators and Premium Content CreatorsStreaming vs. Progressive Download Videos and Audio, why you should NOT host video and audio on your own website, using a CDN, to allow or not to allow downloads, focusing on the 99%, evergreen content, and Moving personalized dynamic watermarks Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront. Read my entire paid Kindle book for FREE: How...2021-01-2324 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site OwnersJump Cut Joy: Ditch The Teleprompter, Talking-Head Videos, Addressing your audience 1-on-1, Scripting, Recording in Short Segments and more. In today's episode (part 2), I continue to focus on Video creation and delivery. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7...2020-12-1023 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing25 Video Course Creation Tips For Online Course and Digital Creators - Part 1You probably have a membership site or online course, or maybe you want to start one. Either way, you're going to probably have a bunch of Video, Audio and PDF's in your online course. In today's episode, I'm going to focus on Video creation and delivery. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront ...2020-11-2323 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingWaterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Programmer - the last and final part 4 of the series 17 Things Entrepreneurs and Digital Creators Like You Can learn from a Programmer Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront2020-10-1421 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingRepeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3In today's episode, I talk about Repeatability, Scalability and WORA - Write Once Run Anywhere (similar to DOPE: Do Once, Publish Everywhere at https://SubscribeMe.fm/dope/ ) Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/2020-09-1017 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingDesign Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2In the last episode, I talked about Just-in-Time, Beta Release, and Minimum Viable Product or MVP. In today's episode, I talk about Design Big, Implement Small, Algorithms and Rapid Prototyping Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront2020-08-1023 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing17 Things Entrepreneurs Like You Can learn from a Programmer - Part 1This is kind of a cross-over episode, where I have taken some of the great programming practices that are used to develop software and systems, and I am going to show you how you can apply them to your own business, as an entrepreneur and digital creator. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront2020-07-2721 min
Nowhere To Go But Up#50 Social Media And Podcast Strategies With Ravi JayagopalIn this episode I am talking to Ravi about his journey and some of the struggles that he has had in his life. We also talk about his success that he has had in the content creation game. Ravi also shares some tips and strategies to building an audience from scratch through social media and podcasting. Ravi Jayagopal is a full-time Entrepreneur, 7-time Author, Speaker, Podcaster, Business Coach, Digital Marketer, and also an Amateur Ventriloquist. He has been selling online since 1997. He has created and sold a wide range of products like WordPress Plugins, Online Courses...2020-07-131h 05Nowhere To Go But Up#50 Social Media And Podcast Strategies With Ravi JayagopalIn this episode I am talking to Ravi about his journey and some of the struggles that he has had in his life. We also talk about his success that he has had in the content creation game. Ravi also shares some tips and strategies to building an audience from scratch through social media and podcasting. Ravi Jayagopal is a full-time Entrepreneur, 7-time Author, Speaker, Podcaster, Business Coach, Digital Marketer, and also an Amateur Ventriloquist. He has been selling online since 1997. He has created and sold a wide range of products like WordPress Plugins, Online Courses...2020-07-131h 05
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 5: Greatest Free and Freemium ToolsThe last and final Part 5 of the series: "The Greatest Free and Freemium Tools I Can't - and Won't - Live Without" Skype, Slack, Discord, ToDo, Trello, Asana, UberSuggest, Xmind, OpenShot See full list at https://SubscribeMe.fm/freetools Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront2020-06-2120 min
Supercharging Business SuccessFinding Your 1000 True Fans – In Just 7 Minutes With Ravi JayagopalWhat You’ll Learn From This Episode:* How can you sell and monetize from digital content* Figuring out your niche* Benefits of making to-do listRelated Links and Resources:If you go to www.Subscribeme.fm/ravisbooks , you will be taken to the Amazon page where it shows 7 of Ravi’s kindle books. Pick any one of those and send him an email to ravi@subscribeme.fm. And tell say that Bill sent you, and you want this certain E-book for free. And Ravi will give it for free! Summary:Ravi Jayagopal is a full-time Entrepreneur, 7-time Author, Speaker, Podcaster, Busines...2020-05-1111 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingGreatest Free and Freemium Tools - Part 4This is Part 4 of the series: "The Greatest Free and Freemium Tools I Can't - and Won't - Live Without" Headliner, Notepad++, OBS, Pexels & Pixabay, https://PodcastReviews.me, PushBullet, RescueTime, Restream.io, StreamYard See full list at https://SubscribeMe.fm/freetools Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront.2020-04-1921 min
Awakening InnovationsEp 22. Ravi Jayagopal: Don't think you have time to chase your dreams? Listen to Ravi's storyRavi Jayagopal is a full-time Entrepreneur, 7-time Author, Speaker, Podcaster, Business Coach, Digital Marketer, and also an Amateur Ventriloquist.
He has been selling online since 1997. He has created and sold a wide range of products like WordPress Plugins, Online Courses, E-books, Real Books, Kindle books, Audiobooks, Premium Podcasts, T-Shirts, Agency Services and even Desktop Software.
His podcast is SubscribeMe.fm where he talks about Digital Marketing, creating Membership Sites and Online Courses, how to Create, Sell and Deliver Digital Content, Content Marketing, Creating Audio, Video and PDF's and Reports and Kindle books.
He...2020-04-1544 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 3: Greatest Free and Freemium Tools - LastPassThis episode is Part 3 of the series: "The Greatest Free and Freemium Tools I Can't - and Won't - Live Without" - LastPass Edition Part 1 is Episode 93: https://SubscribeMe.fm/93 Part 2 is Episode 94: https://SubscribeMe.fm/94 See full list at https://SubscribeMe.fm/freetools Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Download LastPass at https://SubscribeMe.fm/lastpass Episode brought to you by S3MediaVault.com - Audio & Video Player for...2020-01-3014 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 2: Greatest Free and Freemium ToolsThis episode is Part 2 of the series: "The Greatest Free and Freemium Tools I Can't - and Won't - Live Without". Part 1 is Episode 93: https://SubscribeMe.fm/93 See the entire list of the greatest Free & Freemium Tools at https://SubscribeMe.fm/freetools Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. And check out my S3 Video Player For WordPress.2020-01-2118 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingThe Greatest Free and Freemium Tools I Can't (and Won't) Live Without - Part 1I've been selling online since 1998. And in all of those years, I've tried and tested an insane number of tools - desktop software, online services, and mobile apps. And I started making a list of all the free stuff I'm using almost every day, and the list came up with just blows my to think that I depend on so many of these tools on a day-to-day basis, yet I've never had to pay for most of them. So here are some of the greatest free and freemium tools most of which I couldn't live without...2020-01-1124 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingKindle Book-Writing Tips From a 6-Time Author - Part 2Tip #1: If you write a Kindle book solely for the purpose of making money, then you're going to be terribly disappointed, because a Kindle book will simply not make much money for a vast majority of the authors. And that includes me as well. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app.2019-12-3130 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingDon't Write a Best-Selling Book (Do This Instead)When I say "Don't Write a Best-Selling Book (Do This Instead)", I'm not ACTUALLY telling you to intentionally NOT write a great book or I'm not telling you that you should write a below-average, low quality book. The main point I'm trying to make is, don't set out with the intention of writing a "best-seller", because there are some downsides to having that kind of a mindset. Let me explain. Listen to the show for the rest at https://SubscribeMe.fm Check out my Kindle book at https://SubscribeMe.fm/kiwk 2019-12-0124 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing1000 True Fans and Why You May Be Building An Audience The Wrong WayKevin Kelly wrote, "To be a successful creator... you don’t need millions of dollars or millions of customers, millions of clients or millions of fans... You need only thousands of true fans." But how do you attract your 1000 true fans? And to listen to the rest of this show, visit https://SubscribeMe.fm 2019-10-1520 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingForget the "Leavers". Create for the "Believers"I just finished a 3-day launch of my new course at https://1001TrueFans.com. I had over 150 people unsubscribe from my various lists these past couple of days because I sent them an email about the course. So I figured, I would share how I felt about that on today's show, in case you're also going through something similar, and I hope that it helps you realize that you are way more valuable to your true fans, and that we should obsessively focus on those who stay, than those who leave. Listen to the show...2019-10-0514 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 3: Podcast Paywall: Premium-Only Podcast or Free Episodes Too?Question: I would like to start monetizing my podcast by creating a membership club for new episodes. Do I put all the available episodes in the club and make them pay to listen, or leave a certain amount as free to continue attracting new customers. My Answer: I don't think you should put every single episode behind a paywall and make it all premium-only. You've got to have free episodes there, because that's what allows you to attract new listeners, and turn them into podcast subscribers, and then eventually, into paying members. If you have no free...2019-08-2622 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 2: Generating Leads with a Podcast - Why It's Not The Best Platform For That - 87What if you weren't married to any specific platform to build your audience? What if your product was platform-agnostic? Or platform independent? As it should be, right? You don't create a course only for your Facebook followers. You want your entire audience on ALL platforms to buy your course, right? So if your goal is to get more leads, there are WAYYY better options for generating leads, at least when you're first getting started, than simply starting a new YouTube channel, or a new Podcast, or a new Instagram account and THEN trying to grow the followers...2019-07-3020 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingHow to Monetize a Podcast, Build an Audience and Sell Premium ContentPodcast Monetization, Direction, Strategy. Today's episode is the first of an AMA series I'm doing - AMA stands for Ask Me Anything. So a little while ago, on my birthday, I was feeling extremely grateful and thankful to my customers, my audience, my followers, my friends and my family. So I asked my audience, via email, via Facebook, via Instagram and even via Twitter, to submit their questions to me, and I said I would answer them on my podcast. So here goes the first question, which is about monetizing a podcast and...2019-07-1224 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingTrue Streaming, Adaptive Streaming and Progressive DownloadsSo what does it really mean to stream audio or video? Is downloading a file the same as streaming? Does every video you watch online a streaming video? The 3 types of "streaming" - Progressive Downloads, Adaptive & True Streaming, why one of them is not even actual streaming, what you should know about, why you should care, and the way it impacts how you deliver content to your audience. I'm not going to go too deep into this, because you and I, we don't need to exactly become audio or video engineers. But I know enough...2019-06-1524 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingGo Deep, Then Wide - the Biggest Secret to Success I Learned From Google, My Father and Miley CyrusGo Deep, Then Wide: One day I woke up and figured out, that I have to do what my late father R.N. Jayagopal DID, not what he SAID. But in my father's case, he obviously wasn't trying to mess with me or trying to mislead me. It's just that he himself didn't fully quite understand his own mega-success in life. And it is really an immutable law to learning from successful people, is to do as they do, not as they say. But in my father's case, he obviously wasn't trying to m...2019-05-2326 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingA Programmer and a Marketer Walk into a BarA Programmer and a Marketer Walk into a Bar is actually a true story. Easily one of THE most fascinating stories of my life. And this is also the story behind one of the biggest lessons I learned as an Entrepreneur. So enjoy the story, with the audio taken straight from my live video. If you are an Entrepreneur, then one of the most challenging things today, is building an audience. So where do you go to find your audience? Facebook? Instagram? Podcasts? YouTube? Amazon? Check out my online course DOPE...2019-04-1814 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingYouTube Sucks If You're Doing ThisI recently created a video where I talked about why YouTube may no longer be a good idea for storing yours sales videos and promotional videos. I created that video purposefully, planning ahead, knowing that I'll be able to use the content for this podcast as well. I call it "Purposeful Repurposing". And I've actually created a full online course about it, titled DOPE - D O P E - Do Once, Publish Everywhere: How to Build Trust, Respect & Influence and Reach New Audiences Using Live Streaming, Video, Audio and Repurposing Content on Multiple Social...2019-04-0910 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingLessons Learned from my DOPE LaunchDOPE stands for Do Once, Publish Everywhere. I recently launched a new online course, and I wanted to share with you some of the lessons learned, as well as thoughts and comments from my launch. I talk about 3 things: 1) Perceived Value 2) Turning 1 media format into 3 3) Urgency, Scarcity and Exclusivity - or USE, as I like to call it Listen to the rest of the show on your favorite podcast app or at https://SubscribeMe.fm2019-02-2419 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing19 Thoughts for 2019 to Help You Take Things to the Next LevelI wanted to share these 19 thoughts with you, about doing business online, and I hope they help you focus, or re-focus, in 2019 and beyond. I talk about everything from focusing on Making Offers (MOMMY, my new acronym), to creating an Epic Lead Magnet, to increasing its perceived value, why you should stop creating and start promoting, and my "Kindle-book-for-Review" strategy to quickly build a list of prospects, and more. Listen to the episode online at https://SubscribeMe.fm Or search for "subscribeme" (one word) in your favorite podcast app.2019-01-0920 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingThe Dreaded Unsubscribe. And Selling is not Evil.And if you get to the root cause of the fear of making offers, that in turn comes from the fear of people unsubscribing. A lot of us are scared to sell stuff, make offers, because we think if we sell stuff, people will unsubscribe, they will mark our emails as spam, they will hate us, they will trash us on social media. In short, a lot of marketers fear the sky will fall on their heads if they make offers to their list. And they are so terrified of people unsubscribing. Trust me, that...2018-12-1319 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingSlack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online CommunitySince Episode #69, I've continued to wind-down my Facebook group. I still post there occasionally, but everyone in my group knows that I've moved the community to my own website and most have them followed me to my new forum. You can check out my new community by going to Forum.SubscribeMe.fm . And on this episode, I also talk about how I use Slack, how I use my Online Forum, When to use which tool, and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community Listen to the rest of the show...2018-11-2820 min
BS With Bob SchmidtE45 Ravi Jayagopal alexa flash and getting followersIn episode 45 I talk with Ravi Jayagopal he is the host of a podcast at SubscribeMe.fm we talk about everything You Need To Know About How To Create Digital Content, Package That Content And Make Money With It - Using Membership Sites, Online Courses & Recurring Subscriptions the making, marketing, monetizing and tracking of online digital content using membership sites and recurring subscriptions. We also hit on his books and Alexa Flash Breifing (part 2 of conversation)https://subscribeme.fm/@RaviJayagopalhttps://www.facebook.com/ravijayagopal2018-11-0722 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing"Donations" Is Not A Business Model - Part 3One of the common myths that a lot of content creators have, in this day and age of crowdfunding, is that if you have a large enough audience, then you can earn a decent income using donations from your listeners. 90% of creators, will not be able to make even a few hundred dollars a month from their show, and I'm going to show you why. First, I'm going to play you a clip from a podcast called RadioLab, a super-popular radio show and podcast with millions of listeners, where you will hear a really shocking...2018-11-0620 min
BS With Bob SchmidtE44 Ravi Jayagopal make money with subscriptions 1In episode 44 I talk with Ravi Jayagopal he is the host of a podcast at SubscribeMe.fm we talk about everything You Need To Know About How To Create Digital Content, Package That Content And Make Money With It - Using Membership Sites, Online Courses & Recurring Subscriptions the making, marketing, monetizing and tracking of online digital content using membership sites and recurring subscriptions. (part 1 of 2)https://subscribeme.fm/@RaviJayagopalhttps://www.facebook.com/ravijayagopal2018-10-3129 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingAd Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2It doesn't matter if the ad is like a pre-recorded ad from a third-party, or a show-halting, host-read ad. Yes, I agree that those ads are not the same, and people are generally more receptive to host-read ads, where the host of the podcast, or the YouTube video, or the author of the blog post, are themselves reading out the ads. And it gets more interesting when you throw in affiliate products. And the creative and organic host-read ads. If you know someone who tells you that they love ads, or they like ads, they're...2018-10-2323 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingAd Revenue Model Is Dead, Sponsors Are Unreliable, "Donations" Is Not A Business ModelMy AdSense earnings would fluctuate between $500 to $1500, most of the time averaging about $1000. But I never averaged more than that through AdSense ads. This, despite being #1 on Google, getting tons of traffic, targeted audience, despite buying every course on AdSense and SEO and list-building and optimizing every darn part of my website, constantly creating traffic and on and on and on. The work to stay at the top of Google as relentless, but all of that work didn't payoff as much as it should have, given that I did reach #1 on Google and built a list of more than...2018-10-0817 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingSubscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #743 bold predictions for the next 5 years: Subscription Overload, Loss Leader Overload and Lifestyle Aggregators. I predict that by the year 2023, everything we use today in day-to-day life, will become subscription based. And because there's going to be an explosion of subscription-based services, there will be what I'm calling Subscription Aggregators. or Sags. And one step up from Sags, will be what I call Lifestyle Aggregators, or Lags. Finally, there's going to be an explosion in Loss Leaders. Listen to the rest of the show on your favorite podcast app or at...2018-09-1125 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingAudio and Voice Are The Future, All-In On Audio - Ep #73After I got back from speaking at Podcast Movement 2018, I was thinking about all of the positive things that have happened for me in the last 2 or so years. I've been getting a lot of traction with my efforts in the podcasting space. Which is why I'm going All-in on Audio. I have 3 podcasts now - one of which you're listening to right now - https://SubscribeMe.fm . And then there's my 2nd podcast called "Cut To The Chase", which I had put on the back-burner for a while, but I'm moving it t...2018-08-2721 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingReverse-Spiderman: To Have Great Power, Use WordPress - Ep #72"To Have Great Power, You Need to Take On Great Responsibility". That's my new "Reverse Spider-man" quote, a cool twist on the original Spider-man quote. I actually came up with the idea for this as I was preparing for a presentation that I'm giving next week, at Podcast Movement 2018, in Philadelphia. But as I was creating the slides for my presentation, I have a section in there, where I talk about building your own platform, owning your platform, owning your domain, building everything on your own website, vs building it all on a...2018-08-0221 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 2: Product First? Or Audience First? - Ep #71Part 2: Product First? Or Audience First? I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience. Which is WAY easier said than done. And I'm also going to let you in on a little secret... that Strategy #1, which is Product First, Audience Next, and Strategy #2, which is Audience First, Product Next, are actually not mutually exclusive at all. You DON'T HAVE to choose just one or the other. You can actually do both. In fact, you MUST do both. But only in a certain order. And I'll...2018-06-0535 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingProduct First? Or Audience First? - Ep #70Product First or Audience First? A burning question for anyone starting an online business. And as much it might seem similar to the complicated "Which came first, the Chicken or the Egg" discussion, it's actually not all that complicated when it comes down to the core nature of these two strategies. There is no simple one-size-fits-all answer here, so I'll try to break it down as best as I can, given my own experience selling a number of products online since 1998, and then add to that my experience coaching and consulting with clients since 2003. There...2018-05-0626 min
The Bulletproof Entrepreneur™Ravi Jayagopal Founder Of SubscribeMe.FM Teaches Your How To Start A Successful Online Business.Ravi Jayagopal is the Co-Founder & Co-Developer of DigitalAccessPass.com, a premier membership platform for WordPress. He’s a full-time Entrepreneur based in San Diego, CA.
He launched my first web site in 1997 - a site about Indian baby names (when he was still living in India) - which went on to become the number 1 indian baby names site in the world for over 7 years, when it held the first spot on Google for that entire duration.
He has been selling digital products online for the past 18 years. He’s consulted and coached thousands of clients and h...2018-05-011h 05
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingFacebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 yearsShould you create a Facebook Group? Or an Online Forum on your own site, your own domain, on your own hosting account? This episode is for you if you have a Facebook group that doesn't have too many members, or has many members, but not enough engagement, or maybe you're planning to start a community, but you're torn between a Facebook group and creating your own Forum. And even if you have a successful Facebook group right now, and have absolutely no plans of starting your own forum, I would still urge you to listen...2018-03-1534 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPut Your Money Where Your Mouth Is And Pay to PlayWhat Shark Tank has taught us about getting some skin in the game, why you must pay to play in order to get the best, and fastest results, and how you can come up with the money to pay for promoting just about anything! You've probably heard the saying "Put your money where your mouth is". Which basically means: Stop TALKING about things, and start putting in some money into whatever you're trying to accomplish. If you just TALK about how passionate you are about something, and TALK some more about how much you care about something...2018-02-1028 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing13 Critical Things You MUST Do in 2018 To Improve Your Online BusinessDo you want to take your online business to the next level in 2018? Here are 13 things that will help you reset, refocus and reprioritize by revisiting everything - starting with your goals, your priorities, your web site, sales offer, content marketing, lead magnet, website performance and more. Likes and Comments won't pay the bills. You have to build a business, you have to market and monetize your content, create offers, make sales, and work on attracting your 1000 true fans. (listen to the show for the rest) Listen online at http://SubscribeMe...2018-01-0727 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingWhy (Most) Webinars and Live Videos Suck (and What You Can Do About It)Do you remember the last time you signed up for a webinar, showed up at the pre-scheduled time, then watched it start to finish? If you have, then congratulations - you're among the minority of folks theses days. And that's because most people are getting jaded by so-called "webinars", which are nothing but a pre-recorded video, with a long, drawn-out intro, where the presenter usually starts off really slow, welcomes users as if there are real users listening live, and sometimes it may actually be true - that it was probably a recording of an actual live...2017-12-1326 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPodcast Discoverability Issue and Apple's Apathy Towards PodcastingIs there a "Discoverability Problem" in Podcasting? Yes, absolutely! Unless you're Tom Hanks' character in the movie Castaway, and your show is titled "PodCast Away" :-), and you're the only podcaster on the island and you have a completely attentive audience with no other options for entertainment, like you know, Wilson, the volleyball, then there is going to be a discoverability issue. And this discoverability issue doesn't affect just podcasting, but it applies to pretty much everything else in life, whether that's people discovering your website, blog, your product, or service. Heck, there is a discovery issue...2017-11-2924 min
#12minconvos1338:Ravi Jayagopal is the the Co-founder & Co-developer of DigitalAccessPass.com Ravi Jayagopal- Ravi Jayagopal: My name is Ravi Jayagopal. I'm the Co-founder & Co-developer of DigitalAccessPass.com, a membership plugin & marketing platform for WordPress. I launched my first website in 1997, and I've been selling digital products online for the past 18 years. I have consulted and coached thousands of clients and helped them create a profitable online business using digital products, membership sites and recurring subscriptions. I was the first Indian (back when I was still living in India) to sell a physical book online to an international market, way back in 1998. After fa...2017-11-1121 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingMy "Brilliant-5, Blah-95" Rule For Making or Marketing AnythingMy "Brilliant-5, Blah-95" Rule For Making or Marketing Anything, Hobbyist vs Entrepreneur, Death (of your business) by a 1000 cuts, my Guinness World Record, the Worst Title Ever for a free report or Facebook post or just about any type of list post, and finding out: Are you a Performer, or a Pretender? When I published my first, real, paperback book back in 2007, called "No Business Like E-Business", I wanted to quickly figure out how to promote my book. So back then, if I wanted to learn something quick, I just went to Amazon and bought the best...2017-11-0919 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingBehind The Scenes of My Online CourseI'm currently working on "SubscribeMe Academy" - my Online Hub of Courses, Coaching & Community - that I'll be launching shortly. I have so far completed just over 160 hours of work on it so far - mostly with the video creation for my first major course, called Premium Podcasting. On this episode, I'm going to take you behind the scenes of this new membership web site that I'm creating, as much as I can do on a podcast, of course, and talk about the tools and strategies I've been using, so that you can get an...2017-10-1023 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingStart with the Pricing TableStart with the last thing first. You may have have heard of variations of that. Like start with the end in mind. So when I say start with the last thing first, I'm talking about starting with the pricing table, which is the LAST thing most people would think about when it comes to creating their membership site. People worry about themes, and plugins, the design of the web site, what colors to use, what logo to use, creating all social media properties for their membership site - like creating a Twitter account...2017-09-1620 min
undauntedRavi Jayagopal is undaunted (w/ @RaviJayagopal)Ravi Jayagopal doesn’t views podcasts as a product, instead looking at it as a great way to introduce listeners to his actual products and explain how invaluable they are. There is so much to learn from Ravi and this episode is a great introduction to all he provides his thousands of listeners.
Find Ravi at all your favorite places:
Twitter: @RaviJayagopal
Facebook: facebook.com/groups/subscribemefm/
Website: subscribeme.fm
Podcasts: SubscribeMe.fm
Thank you, Ravi, for joining me in this journey.
Follow the show on Twitter: @undauntedcast. You c...2017-09-0642 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing$99 One-time Better Than $9/mo Recurring?I'm going to share a very stark and dark truth: That when you're first getting started, selling a one-time product for 99 dollars is Better Than selling a Recurring Subscription for 9 dollars a month. You're probably like "Wait... whaaaat? But Ravi... You're the guy who has a podcast about membership sites and recurring subscriptions, who talks about DOGPOO vs DOSAA" (which stands for Do Once, get Paid Only Once, which is DOGPOO, and stinks.. versus DOSAA - Do Once, Sell Again and Again - so DOGPOO stinks and DOSAA rocks). Now back to your voice... "But...2017-09-0236 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPodcasting is So Dang Hard, So Start One TodayWelcome to Episode #60 of the SubscribeMe show from SubscribeMe.fm, where I talk about creating membership sites & online courses, how to make, market and monetize digital content, the world of WordPress, and tools, techniques and tips that you can use to create a long term, profitable online business. I'm Ravi Jayagopal. I'm the creator of CoolCastPlayer.com, a pretty yet powerful audio player and podcast player plugin for your WordPress site. In today's episode, I'm going to give you a few reasons for both why you SHOULD and why you should NOT start a podcast. ...2017-08-0940 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingHow Long Should Videos In Your Online Course Be?Welcome to Episode #59 of the SubscribeMe show from http://SubscribeMe.fm, where I talk about creating membership sites & online courses, how to make, market and monetize digital content, the world of WordPress, and tools, techniques and tips that you can use to create a long term, profitable online business. I'm Ravi Jayagopal. I'm the creator of http://CoolCastPlayer.com, a pretty yet powerful audio player and podcast player plugin for your WordPress site. Asking how long your videos in your online course should be, is very similar to asking... How long should your...2017-07-1717 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingThe Art of Viral MarketingOn today's episode, I interview Brian Swichkow from GhostInfluence.com, a brilliant marketer who has some refreshing ideas about creating content that goes viral. Brian has done some really cool stuff in the past.. like, he once pulled of a massive prank on his roommate using Facebook ads, which made his room mate completely paranoid, like... Will Smith in the movie Enemy of the state. Reddit.com is one of the biggest social sharing site and online communities in the world, and is the 4th most visited site in the US and the 9th in the world...2017-06-2147 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingContent Marketing is Dead. Long Live Native MarketingHave you ever visited JKRowling.com? JK Rowling, as you probably know, is the author of probably one of the greatest ever series of fantasy books, Harry Potter. And I'm guessing you have never visited her blog, or her web site, to buy her books. Have you ever visited GaryVee.com? Did you know his now famous WineLibrary.TV - which most people have probably never even heard of, but still probably know who GaryVee is - wouldn't have become popular if not for YouTube. And there would be no Gary Vaynerchuk if all he did was...2017-06-0630 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingCross-Posting vs. Repurposing - Part 3Cross-Posting is NOT the same as Repurposing. Repurposing has completely different goals. It lets you take content you create in one medium, say you start with a written blog post, and then later on, over time, whether that is a few days or few weeks or even over a few months, reformat and restructure that content, maybe even recreate it from scratch for a different format, and then publish it on to various platforms or mediums. Repurposing is about leveraging your message. But cross-posting is leveraging your actual content, the actual format itself, and it is done in real-time...2017-05-2324 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingThe Gift of IFTTT and Cross-Posting from Instagram - Part 2"Better to do something imperfectly than to do nothing perfectly", said Robert H. Schuller. I actually recommend cross-posting content, because this is not about "perfection". It's NOT about meticulously formatting content and making it perfectly native to each platform. Most people don't have the time for that. They just don't. Every platform has an "Edit" button - you can ALWAYS go in later and tweak the post to your heart's content. There's nothing wrong with editing your posts. I do this myself. Like adding shortlinks to my FB posts, removing some of those hashtags that came over...2017-05-1220 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingMessage, Photo, CTA: My Content Cross-Posting FunnelWhat I talk about here is not about spamming the social networks. It's not about "auto-posting" or blasting your content and re-posting it multiple times throughout the day or throughout the week and flooding the feeds of your followers. This is not about twitter-bombing where you use a content scheduling tool like Edgar or Social Juke Box and just recycle content endlessly. All of that has its place too, when done the right way, in the right amount. I'll talk about social content recycling and scheduling and stuff in a different episode. But today's episode is about...2017-04-2520 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingHow Your Online Course Can Be Better Than Disneyland - Ep #53Here's How Your Online Course Can Be Better Than Disneyland (hint: Be like Universal Studios). There will always be people who wouldn't mind paying more in order to get faster service, more access to you, premium access, front-of-line access to your products and services, so to speak. People are willing to pay more as long as they get a lot more value from the deal. So it's all in the offer. And how you package it. And how you position it. And how you present it. And of course, it's also in how you deliver it, and...2017-04-1123 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing7 Member Retention Strategies - Chris Farrell - Ep #52On today's show, I interview Chris Farrell from SetbacksAndSuccess.com. Chris gives you 7 powerful, yet easy to implement, tips for keeping your members. Especially because it is so much harder to get a new member, compared to keeping an existing member. So don't underestimate the power of Member Retention. So listen to the full show to hear Chris' 7 Successful Strategies you can use in your membership site to retain your paying Members. (listen to the show for the rest) Listen online at http://SubscribeMe.fm/2017-03-2939 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingInstant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51There are three ways to pay commissions to your affiliates: Which I jokingly refer to as one right way, and 2 wrong ways. And those 3 ways are: 1. Instant commissions 2. Delayed commissions and 3. Fake Commissions. And I talk about all 3 ways on this episode of the SubscribeMe.fm show. (listen to the show for the rest) Listen online at http://SubscribeMe.fm/2017-03-1016 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingState of the Internet Address - with Zombies and Heroes - Ep #50I deliver a fun and inspiring State of the Internet Address that throws light on the world wide web in 2017, and how far we've come since I got started online (1998). I also wanted to celebrate the occasion by inviting a very special guest on the show. And that guest is Rohan Prashanth, my 13 year old son, who has started his own podcast called "Zombies and Heroes". It's a movie and TV show review podcast, and his most recent episode, in which he reviews the movie "Split" starring James McAvoy and directed by M. Night Shyamalan, the same...2017-02-1935 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingWhy Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49Why bother setting up a webinar when you can be putting a pre-recorded video on a page that they can consume right then and there, and not have to schedule a time and come back to it at another time? What really is the difference between a webinar and a video on a squeeze page? What are some of the biggest mistakes people make when designing or executing a webinar? Am I an exception in not having time to attend a webinar at the scheduled time? There's the live webinar, pre-recorded...2017-02-0231 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingMMA: Money Making Activities: Creation vs. Promotion - Ep #48MMA is my acronym for Money Making Activities. If you listened to episode #4 of this podcast, titled "Too much content, too little revenue" , which you do at SubscribeMe.fm, I talked about a listener, Michael, who at the time, had been super-successful at creating lots of content, had millions of downloads of his podcast and his YouTube videos, but had not had much success at monetizing 9 years of hard work. Imagine that: 9 years of putting out great content, more than a thousand episodes published of his podcast and YouTube videos, millions of downloads and views, yet he...2017-01-1818 minSubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingSEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47Let's start with how affiliate links can help your SEO efforts - especially when the affiliate links have your domain in them. As you know, the number of incoming links to your web site is an essential part of SEO. The more incoming links you have, the more "popular" Google believes your web site to be, and the higher your site shows in search results. Sure, “do-follow” is better than “no-follow”. But no-follow links are still way better than no links at all! And that's where having an in-house affiliate program - like the built-in affiliate module that Dig...2016-12-2914 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingHow Much & How Often To Pay Your Affiliates - Part 3 - Ep #46So How Much Should you Pay Your Affiliates? The answer to that depends on a bunch of different things. Let's start with your product funnel - like... is this a lead-generator or a loss-leader followed by one or more back-end products? Is there an instant 1-Click Upsell after the purchase? Do you have a mature product line where you can upsell them in the future? And it also depends on your sales goals: How much do your products and services cost, how much do you wish to make per sale - is it...2016-12-0719 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingCreate "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45An affiliate program is the lowest hanging fruit that you can grab without even stretching your arms. Like, you can grab this even if you were 4 feet tall. And it always amazes me why EVERY SINGLE business does not have one. Another thing that amazes me, is that people will spend months and months on the technology and all the tricks and tactics in the book, but they won't spend a darn minute on thinking - how the heck am I going to market this thing and get people to come to my site, read my sales...2016-11-1014 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingWhy You Should Start an Affiliate Program and Recruit Your Own Affiliates to Promote Your Products and Services - Ep #44Just in case you are not familiar with this term, this is where, a seller - take my own business for example, at DigitalAccessPass.com. You can sign up to become an affiliate. Then you get a special link that you can promote on social media, to your email list, on your blog, even on your podcast. And if someone visits your special affiliate link, they are redirected to our web site, and a special browser cookie - a small piece of code that all web sites use - is set on that person's browser, tagging them...2016-10-2114 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPart 2: Seth Godin Ruined The Internet - Ep #43This is Part 2: Seth Godin Ruined The Internet. Becoming a Celebrity, building Authority, being perceived as an Expert? Of course, it's easier said than done. Because there were a lot of things that went into the huge success that this "guru" had. There's a whole lot of hard work, commitment, passion, timing and personality and likeability and trustworthiness and so many factors that go into someone ascending to that all-star level. But most people don't necessarily care about becoming the GOAT - as in Greatest of all time - in a given niche. You probably...2016-10-0720 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing5 Lessons Learned From 1 Year of Podcasting - Ep #42It has been an incredible journey for the last 365 days. Today - September 26, 2016 - is the 1st anniversary of this podcast, at SubscribeMe.fm. Full of excitement, nervousness, apprehension, exhilaration, self-doubt, self-confidence boosting... you get the picture. As many highs, as there have been lows. And that's not only the nature of starting a new marketing channel, but also the boon and bane of Podcasting. I've been chronicling everything I've learned into a book, that I'm shortly going to be releasing on Amazon Kindle. And I decided to take a few of the biggest lessons...2016-09-2730 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingSeth Godin Ruined the Internet & How To Become an Expert and Build Authority & Influence - Ep #41No, everyone is NOT an expert at something (that's good news for you and me!). Seth Godin ruined the Internet. Of course, I say that in the most sarcastic way, because I'm one of Seth's biggest fans. I've bought and read every single one of his books - and most of the ones I bought were real paperback books, not just some Kindle download. And he wrote a book called "Everyone's An Expert" - and he released it as a PDF. If you go to the show notes for this episode - at subscribeme.fm/41/ , you'll be...2016-09-1420 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingHBO, Netflix, Stranger Things in Content Licensing Ep #40HBO, Netflix, licensing more than just content, and the Publisher or Marketplace Model. One of the most famous content licensing example is HBO, or Home Box Office, and over time, others like Showtime and Netflix have also joined this category. For a long time, these companies were just paying a licensing fees for movies and tv shows and documentaries produced by other people. For eg., HBO pays the producers of a movie a bunch of money which gives them the rights to play that movie on their platform for a certain duration of time. So...2016-09-0123 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingLicensing Content For Your Membership Site or Online Course - Part 6, Ep #39Basically, with content licensing, you pay your content partners a fee for the right to use their content on your web site, and have your members benefit from it. The payment itself can be structured in many ways, and it doesn't always have to be a cash payment: 1) You pay for the content upfront and purchase it outright, 2) You pay a small royalty on every sale, on every new membership sign up. 3) Which is basically a combination of the two, which is cash PLUS royalty... you pay a little bit upfront, and then continue to pay a small royalty...2016-08-2423 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingPsychology of a Rabid Fan - Ep #38I want to tell you a true story, that delves into the psychology of a rabid fan, and how you can use those insights to create better content and better offers for your membership site or online course. In case you don't know, Ventriloquism is where someone has a puppet - or a dummy - on their lap or on a stand next to them, they talk without moving their lips, they make the dummy's mouth move, and through a combination of a funny script, good comedic timing, and decent lips-not-moving skills, it makes it look like...2016-08-1525 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing3 Must-Have Tools for WordPress & Online Security - Ep #303 must-have tools that you absolutely need, to help secure yourself, as well your web site. TIP #1) What is the first WordPress plugin I install on every new WordPress site I create? Nope, it's not DAP. It's Wordfence. It's the #1 security plugin for WordPress, and I will not do anything with a new WordPress installation, until I've installed this plugin. And the makers of the WordFence plugin have discovered a vulnerability in the Ninja Forms WordPress plugin. So if you're using Ninja Forms, make sure you upgrade to the latest version. Takes just 1 click to do from the WordPress plugins...2016-05-1023 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingCoaching Portal, Credit Store, Offline product - Membership Models Part 4 - Ep #29Membership Model #6: Coaching Portal: In this model, you sell coaching and consulting: When it comes to a membership plugin like DAP, even a service is basically created as a “Product”. So just like you would sell a digital report, or a software program, a service is sold the same way: Create a Product, give it a price, and use the membership plugin to configure what content they get if they buy your “Service”, and that’s it. Now, with a service, you don’t always HAVE to provide an online member’s area, because you may be delivering the actual service...2016-05-0214 minSubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingMagazine Subscription Model - Membership Models Part 3 - SubscribeMe.fm - Ep #28In the last 2 episodes, I talked about Membership models 1 through 4. So if you didn't hear part 1 or part 2, I recommend that you start with those first. You can go to subscribeme.fm/26/ the number 26, and subscribeme.fm/27/ to hear Part 1 & 2. In fact, just go to the main site - subscribeme.fm and you'll see a big beautiful podcast player with the full playlist of all past episodes. And this beautiful podcast player is powered by CoolCastPlayer.com, officially the prettiest podcast player on the planet. Membership Model #54. Magazine Model This is one of the most...2016-04-2514 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingAutomated Lifetime Recurring Subscriptions - Membership Models Part 2 - Ep #27Membership Model #4. Recurring Subscriptions with Lifetime Recurring. Basically, they pay until they cancel. It's obviously easy to do this if it's a SaaS product - SaaS is the acronym SAAS - which stands for Software As A Service. Like Leadpages, or Dropbox. Even at DigitalAccessPass.com, we offer a pseudo-SAAS model. DAP is basically a WordPress plugin that you install on your own site, but we packaged a lot of things into a saas like offering, where you get DAP, you get set up help, ongoing monthly support, a whole bunch of plugins from WickedCoolPlugins.com, and...2016-04-1815 min
SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingMembership Models - Part 1 - Ep #26Welcome to episode #25 of the SubscribeMe show from SubscribeMe.fm. I'm your host Ravi Jayagopal. This is THE podcast to listen to, if you want to learn about creating digital content, marketing it, selling it, and then delivering it. I am the co-founder & co-developer of DigitalAccessPass.com, easily the best membership plugin in the industry, fondly known as DAP. Membership sites aren't just for subscriptions that charge you month after month for life, until you cancel. That's just ONE way to create a membership. And membership sites aren't just for protecting content for ongoing members. There are essentially 9 different...2016-04-0415 minSubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingUdemy vs. Self-Hosted WordPress Site vs. 3rd-Party Hosted Membership Site - Ep #15At DigitalAccessPass.com, we recently got an email from a prospective customer, who said this, in part (paraphrasing): Finally, I have built a course that I will use for content, should I host it on my site, or put it on Udemy and then give free coupons to my members to take it on udemy? And I'm going to break up my answer into multiple episodes. So in today's part 1, before I can answer that question about Udemy, we first need to talk about the 3 options you have for running a membership site. 1) Self-Hosted WordPress Site 2) A fully-hosted membership...2016-01-0818 minSubscribeMe Online Courses, Membership Sites, Content Marketing and Digital MarketingMy Top 20 Favorite Tools I Can't (and Won't) Live Without - Ep #8In today's show, I'm going to list my top 20 tools, that I simply couldn't live without. And won't live without. Show-notes and links to everything mentioned on the show, are available at http://SubscribeMe.fm/8/ #1. Communication: Skype And for business communication, I use Gotomeeting. #2. Data backup: When it comes to keeping our business data safe and backed up, I use a 3-pronged approach. I use Carbonite, Google Drive and a local hard-drive. #3. Video creation: Camtasia Studio, Jing, Powtoon, iPhone, Audio downloaded from Audiojungle. #4. Graphics & Images: Canva, Box...2015-11-1417 min