Shows
Unboxing LogisticsAre You Ready for the 2025 Retail Peak Season? With Sucharita Kodali From ForresterNow that we’re past the halfway point of the year (can you believe it?), it’s time to get serious about peak season. When handled right, peak is an opportunity to drive more sales than ever, reach new markets, and continue to delight loyal customers. But will tariffs, inflation, and other issues stand in the way? Sucharita Kodali, retail industry analyst at Forrester, explains exactly what’s going on in the retail industry, what we can expect from the 2025 peak season, and how to get ready. What’s the current state of retail?2025-06-2533 min
Remarkable Retail Podcast"The Analysts" Part 2: The Future of Department Stores and Agentic AI with Sucharita Kodali, Neil Saunders & Simeon SiegelIn the latest episode of the Remarkable Retail podcast, co-hosts Steve Dennis and Michael LeBlanc return with Part Two of “The Analysts," which featues three of the retail industry’s most respected thought leaders—Sucharita Kodali (VP & Principal Analyst, Forrester Research), Neil Saunders (Managing Director, GlobalData Retail), and Simeon Siegel (Managing Director, BMO Capital Markets).But first, Michael and Steve unpack a news cycle packed with volatility. They begin by exploring the ripple effects of renewed Middle East conflict and its impact on oil prices, inflation, and economic sentiment. From there, the duo tackle the Trump administration’s intens...2025-06-1747 min
Retail Media Breakfast ClubMy highlights from the new 'Retailgentic' podcastf you’ve noticed fewer Google searches and more ChatGPT queries lately, you’re not imagining things—AI is changing how we shop. In this episode, I share my top takeaways from the new Retailgentic podcast and newsletter by Scot Wingo. From the rapid emergence of AI agents in commerce to the existential questions facing retailers, this episode is packed with game-changing insights you won’t want to miss.We explore why it’s not too early to lean into agentic AI, how new checkout and payment rails could disrupt traditional e-commerce, and what it means f...2025-06-1211 min
Remarkable Retail Podcast"The Analysts": Sucharita Kodali, Neil Saunders & Simeon Siegel Decode What Really MattersThis landmark episode launches "The Analysts," a periodic new feature segment, bringing together three of retail's most respected thought leaders in a new format . Part One features Sucharita Kodali (Forrester Research), Neil Saunders (GlobalData Retail), and Simeon Siegel (BMO Capital Markets) who cut through industry chaos to reveal what really matters.News of the Week Highlights: The episode opens with Steve Dennis and Michael LeBlanc's signature news analysis, which covers the Trump-Musk political tensions and their potential retail implications, including leadership chaos and economic uncertainty. They examine surprisingly resilient U.S. job market data, showing 4.1-4.2% unemployment...2025-06-1050 min
The Jason & Scot Show - E-Commerce And Retail NewsRetailgentic crossover: Sucharita Kodali - VP and Principal Analyst, Forrester ResearchIn this episode, Scot Wingo is joined by Forrester retail analyst Sucharita Kodali to dive into the emerging world of agentic shopping and the growing influence of generative AI in commerce. They cover: - The explosion of retail media networks - Why marketplaces are making a comeback - OpenAI’s retail ambitions (and that Instacart CEO hire) - GenAI adoption across retail use cases - The rising threat to Google from TikTok and AI search - What’s actually agentic vs. “faugentic” ⏱ Notable Timestamps: 00:06 – What is Retailgenic and what’s at sta...2025-06-0637 min
Jason & Scot ShowThe Jason & Scot Show | Retailgentic crossover: Sucharita Kodali – VP and Principal Analyst, Forrester ResearchIn this episode, Scot Wingo is joined by Forrester retail analyst Sucharita Kodali to dive into the emerging world of agentic shopping and the growing influence of generative AI in commerce. They cover: - The explosion of retail media networks - Why...2025-06-0637 min
RetailgenticRetail Media, GenAI & Agentic AI Shopping | Sucharita Kodali, ForresterIn this episode, Scot Wingo is joined by Forrester retail analyst Sucharita Kodali to dive into the emerging world of agentic shopping and the growing influence of generative AI in commerce. They cover:- The explosion of retail media networks- Why marketplaces are making a comeback- OpenAI’s retail ambitions (and that Instacart CEO hire)- GenAI adoption across retail use cases- The rising threat to Google from TikTok and AI search- What’s actually agentic vs. “faugentic”⏱ Notable Timestamps:00:06 – What is Retailgenic and what’s at st...2025-06-0535 min
Retail Gets RealThe innovators driving the future of retailOne thing is constant in retail: change. Innovation is the cornerstone of the industry. We’re joined by Seth Webb, executive vice president of Tusk Strategies, and Sucharita Kodali, vice president and principal analyst of Forrester Research, to discuss the transformative trends, cutting-edge technologies, and emerging solution providers that are shaping the future of retail. We explore generative and autonomous AI, robotics, resale, and more top-of-mind topics. (00:00:00) Introductions(00:01:42) Leaders in innovation and technology(00:06:48) The most transformative trends for the retail industry (00:09:15) AI’s profound impact on retail (00:19:06) The role of r...2025-04-2926 min
What Just Happened"Two-Way Doors & Retail Rebounds: A Conversation with Sucharita Kodali, VP Forrester ResearchIn this episode of What Just Happened, Christine Russo interviews Sucharita Kodali, VP and Principal Analyst at Forrester Research, to unpack the ever-evolving dynamics of digital transformation in retail. Kodali shares her perspective on how retailers should approach innovation with caution, emphasizing the importance of testing and two-way-door decisions—those you can reverse—especially in areas like generative AI and emerging tech. She advises brands not to blindly follow Amazon’s lead, but to embrace its spirit of calculated experimentation and long-term thinking.The conversation explores the cyclical nature of retail brand equity, using Target and Gap as cas...2025-03-1918 min
Mind Your MoneyTariffs, the US economy, and your walletS&P Global Ratings Global Chief Economist Paul Gruenwald joins the program to assess what President Trump's new tariffs could mean for the US economy and your wallet.Forrester Research Retail Analyst Sucharita Kodali comes on to react to Target's (TGT) fourth quarter earnings call.Find this and other episodes of Wealth at https://finance.yahoo.com/videos/series/wealth/.Thoughts? Questions? Fan mail? Email us at yfpodcasts@yahooinc.com.Yahoo Finance's Wealth is hosted by Brad Smith. ...2025-03-0451 minMind Your MoneyValentine's Day expenses rise, US retail sales declineRetail sales saw a sharper-than-expected drop in January, but Forrester Research retail analyst Sucharita Kodali says the year-over-year figures tell a different story.This Valentine's Day, the Wealth team breaks down the cost of the holiday as cocoa (CC=F) prices hit a 50-year high. Empower vice president for Financial Insights, Vanessa Welch, outlines her tips for combining finances with a significant other.Yahoo Finance’s Wealth helps you manage your financial life from retirement planning to preparing your taxes.Find this and other episodes of Wealth at https://finance.ya...2025-02-1450 min
The CX Cast389: Forrester Predictions 2025: RetailEvery year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Martin is joined by Forrester VP, Principal Analyst Sucharita Kodali to discuss how Forrester’s 2025 retail predictions came together.2025-01-2824 min
The CX Cast389: Forrester Predictions 2025: RetailEvery year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Martin is joined by Forrester VP, Principal Analyst Sucharita Kodali to discuss how Forrester’s 2025 retail predictions came together.2025-01-2824 min
BRAVE COMMERCESucharita Kodali on Retail Resilience: Navigating Consumer Trends, Tariffs, and the Future of CommerceIn this insightful episode of BRAVE COMMERCE, Sucharita Kodali, Vice President and Principal Analyst at Forrester, returns for an unprecedented third appearance to dissect the current state of consumer commerce. Joining hosts Rachel Tipograph and Sarah Hofstetter, Sucharita delves into the phenomenon of the "vibecession," where consumer spending remains resilient despite a lingering sense of economic unease. She provides data-backed analysis on how inflation, shifting consumer preferences, and economic headwinds are shaping the retail landscape heading into 2024 and beyond.Sucharita discusses the challenges facing major consumer product brands as private labels and niche competitors continue to...2024-12-1024 minBRAVE COMMERCESucharita Kodali on Retail Resilience: Navigating Consumer Trends, Tariffs, and the Future of CommerceIn this insightful episode of BRAVE COMMERCE, Sucharita Kodali, Vice President and Principal Analyst at Forrester, returns for an unprecedented third appearance to dissect the current state of consumer commerce. Joining hosts Rachel Tipograph and Sarah Hofstetter, Sucharita delves into the phenomenon of the "vibecession," where consumer spending remains resilient despite a lingering sense of economic unease. She provides data-backed analysis on how inflation, shifting consumer preferences, and economic headwinds are shaping the retail landscape heading into 2024 and beyond.Sucharita discusses the challenges facing major consumer product brands as private labels and niche competitors continue to...2024-12-1024 min
From Where I Sit With Tom McGeeEpisode 3: Sucharita Kodali, Vice President and Principal Analyst at Forrester Research“Retail is the most competitive business sector in the world.”Sucharita is a retail expert focusing on e-commerce, omnichannel and the role of technology in online commerce, among other topics. Hear Sucharita’s insights about social commerce, artificial intelligence in retail, the disconnect between consumer confidence and economic markers, and more in this episode of From Where I Sit, hosted by ICSC President & CEO, Tom McGee.Resources mentioned in this episode:“Diverging Trends in National and Local Concentration,” 2020 study by Princeton University, National Bureau of Economic Research, and Federal Reserve Bank of Richmond “T...2024-12-0933 min
Bloomberg SurveillanceBloomberg Surveillance TV: December 6, 2024- Sucharita Kodali, Forrester VP & Principal Analyst- Tom Porcelli, PGIM Chief US Economist- Mohamed El-Erian, BBO & President, Queens' College Cambridge- Jeffrey Rosenberg, BlackRock Portfolio Manager of the Systematic Multi-Strategy Fund Sucharita Kodali of Forrester says consumers are spending on athleisure, after Lululemon's strong outlook. Tom Porcelli of PGIM, reacting to the November jobs data, says he thinks there are some cracks in the labor backdrop. Mohamed El-Erian of Queens' College Cambridge says, "The challenge for markets and policy would have been a consistently strong report. This is a somewhat strong report...2024-12-0628 minMind Your MoneyDiscount retailers, egg prices, Gen Z investing strategyForrester Research retail analyst Sucharita Kodali weighs in on the battle of the discount retailer stocks: Dollar General (DG) vs. Dollar Tree (DLTR).With most workers feeling stuck in their current jobs, Glassdoor senior economist Daniel Zhao examines the current conditions of the labor market and explains "revenge quitting," what he expects to be a key trend in 2025.Egg prices are on the rise. Pete & Gerry's Eggs CEO Tom Flocco talks food inflation and breaks down the pricing dynamics around egg prices.Empify CEO Ashley Fox joins the Wealth! team to discuss investing...2024-12-0553 min
The Fearless Commerce PodcastWhat’s ahead for retail and the vibecession?In this episode of the Fearless Commerce podcast, Signifyd's Mike Cassidy chats with Sucharita Kodali, Vice President and Principal Analyst at Forrester, about the changing retail landscape. They dive into the resilience of ecommerce, the struggles of digitally native brands, and the rise of sustainability movements like Buy Nothing. They also explore how consumer sentiment, political divides, and AI are shaping the way retailers connect with their customers..00:14 - Introduction to Fearless Commerce podcast and guest Sucharita Kodali01:40 - Current retail landscape and economic resilience02:41 - The collapse of digitally native brands03:53 - The...2024-12-0415 minBloomberg SurveillanceBloomberg Surveillance TV: November 27, 2024- John Stoltzfus, Oppenheimer Chief Investment Strategist - William Dudley, BBO/Bloomberg Economics & Former NY Fed President- Sucharita Kodali, Forrester VP - Principal Analyst John Stoltzfus of Oppenheimer says, "People are beginning to realize this bull market has legs. There is a broadening that is undeniable." Former New York Fed President William Dudley says, "If the markets start to judge that something is highly likely, then the Fed has to take it on board as their own thinking." Sucharita Kodali of Forrester outlines a shift in the retail landscape altogether as retailers prepare for h...2024-11-2723 min
What It Means: A Forrester PodcastWhat Retailers Should Plan For This Holiday SeasonThe holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Research Director Emily Collins dive into Forrester’s latest research on holiday spending trends and share advice for retailers.2024-10-3130 min
Remarkable Retail PodcastHype Meets Retail Reality with Sucharita Kodali, VP and Principal Analyst, Forrester ResearchOne of retail's most insightful minds makes her triumphant return to the pod. Sucharita Kodali, Forrester's Principal Analyst, was our very first guest when we launched the podcast in September of 2020, and now she's back to separate the hope from the hype on key topics like the important difference between e-commerce and digital commerce and the critical role of digital influence on brick-and-mortar performance. She also gives us her fun and fascinating perspective on how Amazon is different under Andy Jassy, where retail media networks are headed, the challenges in online grocery, luxury's future, and a whole l...2024-09-1746 min
Where We Buy: Retail Real Estate with James CookConsumer Confidence, Inflation and Luxury Shopping - Where We Buy #301James Cook is joined by Sucharita Kodali, VP and Principal Analyst at Forrester to talk about five significant trends impacting the retail sector. They discuss consumer confidence amidst low unemployment and high inflation, the role of artificial intelligence in retail, the current state of the luxury market, and the potential merger between Saks and Neiman Marcus. They also explore the implications of political uncertainty on consumer spending, and the recent impact of the CrowdStrike software failure on retailers. James Cook is the Director of Retail Research in the Americas for JLL. Watch the video version o...2024-07-2636 min
Syndic8 SeriesThe State of the Retail Industry with Sucharita KodaliChris talks to Sucharita Kodali, a Senior Retail Analyst at Forrester, about keeping your GenAI strategy specific to your business, how robotics are transforming retail, the future of the retail industry at large, and more.2024-04-0329 min
Retales From the FrontlineNRF Big Show 2024 Series Part 1 with Matt Shay and Sucharita KodaliIn this episode, recorded at the National Retail Federation (NRF) Big Show in New York City in January 2024, host Matt Rubel discusses current trends in the retail industry with NRF President & CEO Matt Shay and Forrester Retail Industry Analyst Sucharita Kodali. Topics of discussion include the role of technology (especially AI and generative AI) in shaping the industry, the rise of retail media and the significance of a strong online presence and social commerce for brands. Hosted on Acast. See acast.com/privacy for more information.2024-02-0123 min
The CX Cast337: CX Predictions 2024: RetailForrester predictions are grounded in the previous year’s trends. To that end, VP, Principal Analyst Sucharita Kodali and VP, Research Director Fiona Swerdlow offer CX pros insight into 2024’s biggest changes in retail experience by first outlining 2023 trends and forecast data. They note the influence of digital and systemic risk on the biggest predictions.
Featuring:
Sucharita Kodali, VP, Principal Analyst
Fiona Swerdlow, VP, Research Director
Show Notes:
Forrester predictions are grounded in the previous year’s trends. To that end, VP, Principal Analyst Sucharita Kodali and VP, Research Director Fiona Swerdlow offer CX pros insight into 2024’s biggest changes in retail ex...2024-01-0920 minThe CX Cast337: CX Predictions 2024: RetailForrester predictions are grounded in the previous year’s trends. To that end, VP, Principal Analyst Sucharita Kodali and VP, Research Director Fiona Swerdlow offer CX pros insight into 2024’s biggest changes in retail experience by first outlining 2023 trends and forecast data. They note the influence of digital and systemic risk on the biggest predictions.
Featuring:
Sucharita Kodali, VP, Principal Analyst
Fiona Swerdlow, VP, Research Director
Show Notes:
Forrester predictions are grounded in the previous year’s trends. To that end, VP, Principal Analyst Sucharita Kodali and VP, Research Director Fiona Swerdlow offer CX pros insight into 2024’s biggest changes in retail ex...2024-01-0920 min
Squawk PodTarget Slashes Targets, TweetDeck is X’d, & Covid Has a New Strain 8/16/23Target slashed its sales and profit expectations in its latest quarterly report. CNBC’s Courtney Reagan and Forrester Research’s Sucharita Kodali explain the retailer’s troubles, from inflation-conscious shoppers to Pride month backlash. A new strain of Covid-19 is hitting the American South and West; former FDA Commissioner Dr. Scott Gottlieb explains the risks, the relevance of vaccinations and boosters for immunity, and this phase of endemic Covid. Plus, there are new court filings in the federal case against FTX founder Sam Bankman-Fried, a new deal could breathe life into Wheels Up stock, X Corp. has rebranded Tweetdeck, and Cav...2023-08-1632 minBRAVE COMMERCESucharita Kodali of Forrester on the Ever-Changing Landscape of the Consumer EconomyOn this episode of BRAVE COMMERCE, Sucharita Kodali, Vice President and Principal Analyst at Forrester, returns to the podcast to discuss the current state of the consumer economy, the impact of inflation, interest rates, and consumer spending. Sucharita sheds light on the resilience of the US economy despite challenges like inflation, interest rate hikes, and an inverted yield curve. She explains that consumers have been spending enthusiastically, especially on discretionary categories like travel and leisure, even though there were concerns about a potential recession. She talks about the "pandemic paradox," where despite health and education c...2023-08-0819 minBRAVE COMMERCESucharita Kodali of Forrester on the Ever-Changing Landscape of the Consumer EconomyOn this episode of BRAVE COMMERCE, Sucharita Kodali, Vice President and Principal Analyst at Forrester, returns to the podcast to discuss the current state of the consumer economy, the impact of inflation, interest rates, and consumer spending. Sucharita sheds light on the resilience of the US economy despite challenges like inflation, interest rate hikes, and an inverted yield curve. She explains that consumers have been spending enthusiastically, especially on discretionary categories like travel and leisure, even though there were concerns about a potential recession. She talks about the "pandemic paradox," where despite health and education c...2023-08-0819 min
eCom Logistics PodcastHow to Harness the Power of Technology in eCommerce and Retail with Sucharita KodaliFor this episode of the eCom Logistics Podcast, we welcome Sucharita Kodali, Vice President and Principal Analyst at Forrester Research. Today, she shares a wealth of knowledge on retail and the consumer goods space. We go through topics including trends in the ecommerce and retail world today, strategies for retention and improvement, and the potential of technology in the space. ABOUT SUCHARITASucharita serves digital business strategy professionals. She is an expert in e-commerce, omnichannel commerce, consumer behavior, and trends in the retail and consumer goods space. She is also an au...2023-05-0844 minWhat It Means: A Forrester PodcastThe Business Case For Green Consumer SegmentationWhen it comes to buying green, not all buyers are the same. In this episode, Vice Presidents and Principal Analysts Sucharita Kodali and Thomas Husson explain the benefits of segmenting your customer base by green buying habits.2023-04-0629 min
Let's Talk ResaleThe Resale Edit: Watch Out Brands-Rent the Runway is Now Selling Your Stuff on AmazonRent the Runway’s deal with Amazon is a five-alarm fire for brands such as Rag & Bone and Tory Burch. RTR sells pre-owned branded fashion and its own branded pieces on Amazon at significant discounts. RTR started with selling via Thredup the Sacks Off Fifth and now Amazon. Their stock was rewarded, but this is short term, but it’s hard not to see the desperation with long-term concerns for the company.@Sucharita Kodali, principal analyst at Forrester, said in a Sourcing Journal piece the new relationship suggests RTR isn’t “operating from a position of strength” and has “basic...2023-01-1805 min
Next Level Supply Chain with GS1 USTop Distractions to Avoid While Moving at the Speed of TransformationToday, the speed of change is running on turbo boosters. Startups, large companies, and everything in between are finding more ways to innovate to address consumer demand. Join us as we chat with Forrester Industry Analyst, Sucharita Kodali, as we explore what’s trending in e-commerce, why a lot of it is distracting, and the foundational best practices that companies – large and small – need to remember if they want to move at the speed of change and build a strategic e-commerce business. 2022-10-1939 minNext Level Supply Chain with GS1 USTop Distractions to Avoid While Moving at the Speed of TransformationToday, the speed of change is running on turbo boosters. Startups, large companies, and everything in between are finding more ways to innovate to address consumer demand. Join us as we chat with Forrester Industry Analyst, Sucharita Kodali, as we explore what’s trending in e-commerce, why a lot of it is distracting, and the foundational best practices that companies – large and small – need to remember if they want to move at the speed of change and build a strategic e-commerce business. 2022-10-1939 min
BRAVE COMMERCESucharita Kodali of Forrester on consumer spending habits, goal alignment between brands and partners, and the financial future of eCommerceSucharita Kodali, VP and Principal Analyst at Forrester, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss financial business strategy and consumer spending habits. Sucharita shares her thoughts on how consumers are spending despite inflation. She talks about how 2021 is not the best indicator for commerce because of how the landscape shifted post-pandemic, and explains how habits will change over the next year.Discussing the recent popularity of layaway (or buy now, pay later options), Sucharita talks about the longevity of these businesses with the increasing interest rates. She then talks about delivery services and how...2022-10-1820 minBRAVE COMMERCESucharita Kodali of Forrester on consumer spending habits, goal alignment between brands and partners, and the financial future of eCommerceSucharita Kodali, VP and Principal Analyst at Forrester, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss financial business strategy and consumer spending habits. Sucharita shares her thoughts on how consumers are spending despite inflation. She talks about how 2021 is not the best indicator for commerce because of how the landscape shifted post-pandemic, and explains how habits will change over the next year.Discussing the recent popularity of layaway (or buy now, pay later options), Sucharita talks about the longevity of these businesses with the increasing interest rates. She then talks about delivery services and how...2022-10-1820 min
The Future OfThe Future Of RetailRetail is the process of selling goods or services to a consumer. Retail sales can be made directly to customers or via retail outlets. Recently, retail innovation has accelerated to a level never witnessed before. Due to the epidemic, retailers have developed a greater capacity for adaptability, creativity, and innovation.To understand the future of Retail, in this episode of "The Future Of" Jeff is joined by Gautham Vadakkepatt, an Associate Professor, a Dean's Scholar, and the Director of the Center for Retail Transformation at George Mason University, with additional insights from Sucharita Kodali, Vice President and Principal...2022-07-2642 minThe Future OfThe Future Of RetailRetail is the process of selling goods or services to a consumer. Retail sales can be made directly to customers or via retail outlets. Recently, retail innovation has accelerated to a level never witnessed before. Due to the epidemic, retailers have developed a greater capacity for adaptability, creativity, and innovation.To understand the future of Retail, in this episode of "The Future Of" Jeff is joined by Gautham Vadakkepatt, an Associate Professor, a Dean's Scholar, and the Director of the Center for Retail Transformation at George Mason University, with additional insights from Sucharita Kodali, Vice President and Principal...2022-07-2642 min
Conversations with CommerceNextSucharita Kodali, Vice President And Principal Analyst, Forrester Research, Talking Macro Economic Trends At The CommerceNext Ecommerce Growth Show 2022Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for ecommerce acceleration.In this episode, meet Sucharita Kodali, Vice President and Principal Analyst, Forrester Research as she talks macro economic trends and the role of su...2022-06-2919 min
Remarkable Retail PodcastNo Cake For You!: Celebrating Remarkable Retail's Birthday with special guest Sucharita Kodali“I think it’s terribly dangerous for an artist to fulfill other people’s expectations. If you feel safe in the area that you’re working in, you’re not working in the right area. Always go a little further into the water than you feel you’re capable of being in. Go a little bit out of your depth. And when you don’t feel that your feet are quite touching the bottom, you’re just about in the right place to do something exciting.”— David Bowie, David Bowie: The Last Five Years On the 1st anniversar...2022-04-1242 min
Spark PlugSucharita Kodali, ForresterSucharita Kodali is a VP and Principal Analyst at Forrester. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. In her research, Sucharita covers such topics as eCommerce forecasting and trends, merchandising best practices, and conversion optimization. Previously, Sucharita was the Director of Marketing at Saks Fifth Avenue, and she has also held management positions at Toys R Us and the Walt Disney Company. Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioSpark Plug is brought to you by SnowShoe.io, th...2022-02-1835 min
Six Pixels of Separation PodcastSPOS #813 - Sucharita Kodali On The Future Of Retail And Consumer BehaviorWelcome to episode #813 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #813 - Host: Mitch Joel. When I think of retail and the state of eCommerce, I'm always curious what Sucharita Kodali is thinking. As Vice President and Principal Analyst at Forrester, Sucharita is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. In her research (you can get a taste of it right here), Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the r...2022-02-061h 00
The Voice of RetailExclusive Holiday Research: Forrester VP & Principal Analyst Sucharita KodaliWelcome to the The Voice of Retail , I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of CanadaOn this special episode I am thrilled to be sharing a full episode from my Conversations with CommerceNext podcast featuring Exclusive Holiday Research with Forrester VP & Principal Analyst Sucharita KodaliI launched the Conversations with CommerceNext podcast with my U.S. based partners to meet the top practitioners and thought leaders in the DTC & eCommerce marketing space, and explore both their tradecraft and share the learnings from their ca...2021-12-1036 min
The Full CartJingle Bells, BOPIS Sells, CX All the Way w. Sucharita KodaliThe holiday season is finally here, so we sat down with guest speaker Sucharita Kodali, VP and principal analyst at Forrester Research, to discuss trends and trepidations. Join us to hear Sucharita’s take on navigating the supply chain crisis, balancing in-store and online channels, and which payment options customers really care about. For more info, download Riskified's 2021 Holiday Report: https://bit.ly/3DuxON62021-11-1723 min
Conversations with CommerceNextExclusive CommerceNext Holiday Research: Forrester VP & Principal Analyst Sucharita KodaliWelcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Bloomreach First, welcome to Season two of Conversations with CommerceNext. Thank you to Bloomreach for being our sponsor this season. This is different than our typical podcast where we learn about an industry leader and get career and marketing advice from them - although, those topics would be great for another time with our special guest today.Today we’re going to dig into research that Commerc...2021-11-1735 min
Winning RetailThe Wild West of Retail with Sucharita Kodali, Retail Analyst at Forrester ResearchThis episode features an interview with Sucharita Kodali, Retail Analyst at Forrester Research. With an expansive career that features stops at Saks Fifth Avenue, Toys R Us, and the Walt Disney Company, Sucharita is an expert on eCommerce and the technology developments that affect online shopping.On today’s episode, Sucharita touches on everything from rogue distributors to the ESG movement to how retailers can avoid the boiling frog syndrome. --“The thing I think is really important about retail, CPGs, and brand manufacturers is that the world may be changing, but the techn...2021-08-2535 min
Wharton Marketing Matters6/16/21: Hits and Misses/Sucharita Kodali, Retail Analyst at ForresterSucharita Kodali, Retail Analyst at Forrester, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News including Amazon's mental health kiosk, "“AmaZen". Hosted on Acast. See acast.com/privacy for more information.2021-06-1826 min
Commerce ExperienceEpisode 33: The 2021 State of Commerce Experience Report with Sucharita KodaliTo stay ahead of the latest retail trends and keep pace with ever-changing consumer behaviors, you need data gathered from the front lines of commerce. And that’s where today’s guest has spent her entire career. In this episode, Brian Walker speaks with Sucharita Kodali, Vice President and Principal Analyst at Forrester Research, and leader of the 2021 State of Commerce Experience Report - a study of US, UK and German eCommerce consumers, B2B buyers, and the decision makers within the businesses serving them. Together, they discuss why research like this is crucial for B2B and B2C reta...2021-06-0753 min
What It MeansThe Pandemic’s Long-Term Lessons For RetailersAs reopening slowly begins, we’re joined by VP and Principal Analyst Sucharita Kodali to explore how the pandemic has reshaped the retail industry and where retailers should focus their resources going forward.2021-05-1228 min
Customer Centric Retailing PodcastReally Great eCommerce with Sucharita KodaliOur special guest, Sucharita Kodali, joins the podcast to share insights gained over the past decade in the retail industry, with a focus on the online shopping experience.What makes for an excellent online shopping experience? How can retailers gain customer loyalty? What were the factors leading up to the highly publicized Toys R Us downfall and what can retailers learn from that bankruptcy? We ask these questions and more of our special guest, Sucharita Kodali, a retail analyst for Forrester Research and former Marketing Director for Saks Fifth Avenue. Sucharita is truly an eCommerce expert, a...2021-05-1138 min
Remarkable Retail PodcastDisruption, Destruction and What Matters Most for Retail Right Now" w/ Brendan Witcher (Forrester)This week we welcome Forrester's Brendan Witcher for a wide-ranging, thought provoking and no holds barred discussion of what's most important right now in retail. Among the topics we explore are what strategies are working best, why it takes a crisis for retailers to innovate, the often critical role of physical stores, and the distinction between "disruption" and "destruction" (and why many retailers should be embracing the latter). Then we move on to our fast-paced weekly segment “Remarkable or Forgettable?” where we give our hot takes on retail headlines, and deem them wow-worthy, best ignored or somewhere in bet...2021-04-0647 min
eBay for BusinesseBay for Business - Ep 134 - eCommerce Trends for 2021Give us a call - 888-723-4630 Send us an email - podcast@ebay.com visit us at ebay.com/podcast Welcome to eBay for Business! This week, Griff and Rebecca talk to VP and Research Analyst at Forrester, Sucharita Kodali, about buying trends for 2021.Kirsty Dunn returns with news of the latest eBay For Business Facebook Sweepstakes, and Griff and Rebecca answer two seller questions; Moving Listings from one account to another, and Best Offer text box auto-fill. To have your questions answered on our eBay for...2021-03-3039 min
RETHINK RETAILRetail Rundown: All Eyes on Big Tech - with Sucharita Kodali and Mina FaderIn this episode, Forrester Research's Sucharita Kodali sits down with Mina Fader, Managing Director of the Baker Retailing Center at the University of Pennsylvania.
They discuss recent allegations that Amazon favored big sellers on its India platform, as well as Standard Cognition’s recent round of funding and, finally, Facebook’s current news debacle in Australia.
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Hosted by Sucharita Kodali
Written and produced by Gabriella Bock
Edited by Trenton Waller2021-03-0123 min
Point of SaleOmnichannel and Digital Transformations w/ Sucharita KodaliSucharita Kodali, Retail Analyst at Forrester Research, is an expert on e-commerce, omnichannel retail, consumer behavior, and trends in the online shopping space. In this episode, we discuss the rapid online penetration growth, omnichannel strategies, how to minimize returns and much more.Join the FreightWaves Retail Community and sign up for Point of Sale: https://web.freightwaves.com/point-of-saleSubscribeApple PodcastsSpotify
Learn more about your ad choices. Visit megaphone.fm/adchoices2021-02-0323 min
the c-suite podcastShow 123 - unPredictions 2021: Retail Marketing PrioritiesWe focus on what 2021’s retail marketing priorities should be this episode that was produced in partnership with the customer engagement platform Emarsys, part of SAP, to coincide with the National Retail Federation’s 2021 ‘Retail’s Big Show’, that took place virtually due to covid restrictions.
Sucharita Kodali, VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals at Forrester, was our guest moderator and she was joined online by:
- Kristin Smith, Senior Vice President, Digital, Hanna Andersson
- Gavin Wheeldon, CEO, Purple
- Payal Hindocha, Vertical Product Marketing Manager, Emarsys
- John Starke, Vice-President, Business Development, Zulily
We also hear from Ratul...2021-01-2058 min
Future CommerceDivergence: 2020 in Retrospect, feat. Sucharita Kodali, Vice President and Principal Analyst at Forrester2017 to 2020, Sucharita the SoothsayerIn 2017, on FC Ep 2432041, Sucharita said “In the future, brands should be thinking about how they can become marketplaces,” which has come to be true in eCommerce today.In 2020, Sucharita says that divergence is the broad theme of the year: divergence in political thought, essential businesses vs. nonessential businesses, employed vs unemployed, etc.There will be recovery for businesses affected by this divergence, but it might be a longer recovery than what’s ideal.Retail in 2021: Efficiency vs. TraditionRetail was hit the hardest in 2020. Merchants had to pivot their businesses drastically in ord...2020-12-2542 min
The Marketing Playbook with Mark FriedmanSucharita Kodali – VP, Principal Analyst at Forrester Sucharita Kodali, the VP, Principal Analyst at Forrester Research, adds her page to the Marketing Playbook. Hear what to expect with the future of retail, how retailers have adjusted their strategies in 2020, how to pivot to an eCommerce focus, detect the shiny object that is worth pursuing, and Sucharita’s experience starting her career at Disney and Saks Fifth Avenue. Connect with Sucharita on Twitter at @SMulpuru and on LinkedIn 2020-12-1738 min
The Marketing Playbook with Mark FriedmanSucharita Kodali – VP, Principal Analyst at ForresterSucharita Kodali, the VP, Principal Analyst at Forrester Research, adds her page to the Marketing Playbook. Hear what to expect with the future of retail, how retailers have adjusted their strategies in 2020, how to pivot to an eCommerce focus, detect the shiny object that is worth pursuing, and Sucharita’s experience starting her career at Disney and Saks Fifth Avenue. Connect with Sucharita on Twitter at @SMulpuru and on LinkedIn2020-12-1738 min
eBay for BusinesseBay for Business - Ep 121 - FireSide Chat w Sucharita Kodali of Forrester ResearchGive us a call - 888-723-4630 Send us an email - podcast@ebay.com visit us at ebay.com/podcast Welcome to eBay for Business! This week, Rebecca speaks with Vice President and Principal Analyst at Forrester, Sucharita Kodali about shopping trends for the holidays and beyond. eBay Trading Card Category Lead Bob Means has exciting news about a brand new shipping service for low value trading cards and Rebecca and Griff answer your questions. To have your questions answered on our eBay for Business podcast, call...2020-12-1548 min
Remarkable Retail PodcastA World Turned Upside Down with Forrester Research's Sucharita KodaliIn our inaugural episode we explain what Season 1 is about and the structure of the podcast. We talk about why Steve wrote his book, the underlying concepts of ""Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption" and his "8 Essentials" framework. We unpack the idea that "shift happens", dissect the Black Swan event that is the global pandemic and delve into whether Steve would have changed anything in this book given it was completed just a few months before the COVID-19 crisis. Next Sucharita Kodali Vice President and Principal Analyst at Forrester Research joins us for...2020-09-2954 min
Business WarsFedEx vs UPS | FedEx, UPS and Amazon’s Close Ties to the Postal ServiceIn our last episode, Amazon had once again taken a financial hit to get ahead in the shipping game, cutting out its need for FedEx and UPS, and turning them into the competition. But there’s one more link in the shipping chain that FedEx, UPS and even Amazon hasn’t cut loose: The United States Postal Service.Private shipping companies also sometimes hire the Post Office to take care of last-mile deliveries. But that might be changing as FedEx becomes more self-sufficient, and may plan to cut some of its ties with the USPS. Does that mean...2020-09-0723 minWhat It MeansHow The COVID-19 Pandemic Accelerated B2C Buying TrendsA confluence of forces is accelerating change in B2C buying this year. In this episode, VPs Sucharita Kodali and Mary Pilecki discuss the near- and long-term impacts.2020-09-0335 min
Brick & Mortar RebornPODCAST 13: Sucharita KodaliAs retail evolves and changes in general and in response to the current moment, it’s important for companies and brands to understand how best to connect with and educate their customers about what they can offer. To talk about the changing approaches in retail today, Sucharita Kodali, Retail Industry Analyst at Forrester joins the podcast today to talk about how retailers can draw customers into brick and mortar locations, how to capture demand signals in-store, and how to bridge the gap between digital and brick-and-mortar experiences.
Topics Discussed in Today’s Episode:
✔ Sucharita’s history in retail
✔ Why Sucharita...2020-08-1223 min
The Jason & Scot Show - E-Commerce And Retail NewsE-Commerce Logistics CrunchEP221 - E-Commerce Logistics Crunch Episode 221 covers recent news including logistics moves from UPS, FedEx, and Amazon. Past Events Jason NRF Interview Leaders of Change Interview Upcoming Events NRF Global Trends from the Reopening of Stores June 8th, 11am ET. Hear from retail industry leaders Jason Goldberg, chief commerce officer of Publicis, and Sucharita Kodali, VP and principal analyst at Forrester, on what retailers are seeing as their global stores reopen post-COVID-19 Amazon News Amazon adds 12 new planes (now has 80 on it’s way to 200). Prime day moved to Sep...2020-06-0446 min
Retail RetoldEP 31: (Real Talk Series #6) Sucharita KodaliReal Talk Series #6 with Sucharita. Kodali
On today's podcast, we have Sucharita (Mulpuru) Kodali. Sucharita is the Vice President and Principal Analyst at Forrester Research. Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. S...2020-05-1336 min
The Voice of RetailNadia Vattovaz, EVP Fire & Flower talks about taking on COVID-19 with her retail 2.0 company, Forrester VP Sucharita Kodali on how retailers can survive and thrive, and elite soccer player turned DTC retailer Rachael Rapinoe on launching her CBD brand, MendiWelcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.First up on this episode retail veteran Nadia Vattovaz, CFO & EVP Operations at Fire & Flower talks about operating across Canada during COVID-19 powered by their purpose built, retail 2.0 company, allowing them to roll out curb side and home delivery in lightening speed with fantastic results with awesome consumer experience thanks to the power of their peopleNext up Forrester Research Vice President & top retail analyst Sucharita Kodali is back...2020-05-0858 minWhat It MeansThe Road Back For RetailersThe coronavirus outbreak has shuttered stores, left millions jobless, and changed the ways consumers shop. As retailers scramble to adapt, their responses have uncovered weaknesses — but also revealed opportunity. In this week’s episode, Analysts Sucharita Kodali and Brendan Witcher delve into the pandemic’s impact on retail and what the future may hold.2020-04-3033 minRetail Gets RealNRF Innovation Lab highlights and the future of AI in retailThe NRF Innovation Lab at Retail’s Big Show showcases over 50 of the most groundbreaking technologies in the retail space. Sucharita Kodali, an NRF Innovation Advisory Committee member and a retail analyst with Forrester joins the show to talk more about the Lab, along with one of the innovators from the lab, George Shaw, CEO and co-founder of Pathr, the first AI-powered spatial intelligence platform that uses anonymous location data to derive business insights in real-time. Learn more at retailgetsreal.com.2020-02-1721 min
The Voice of Retail"The most interesting store in world", Showfield's CEO Tal Zvi Nathanel plus Forrester VP Sucharita Kodali on the future of retail Live from the NRF podcasting studio at the Big Show in New YorkWelcome to another in a series of special NRF Big Show episodes of The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.First up in this episode recorded live from New York City at the NRF Big Show in the NRF podcasting studio I’m joined by Tal Zvi Nathanel, the CEO of “the most interesting store in the world” Showfields. We delve into his origin story beginning in Israel, moving to New York, opening what was for sure the most talked about reta...2020-01-3151 min
Future CommerceTracksmith: Unapologetically Premium (feat. Matt Taylor, CEO)A NEW FORMAT. BOOM! In part 1 of #132: Matt Taylor created something special when he created Tracksmith. Based on heritage and collegiate styles, Tracksmith has redefined outdoor apparel in a space that is dominated by household names and global retailers. In the second half: LVMH bids on Tiffany and Sucharita Kodali of Forrester gives us the low-down on 180-year-old brand.
Show notes
Main Takeaways:
Brian and Phillip are joined in today's episode by Matt Taylor, the Co-Founder and CEO of Tracksmith and they are recording today's episode at the Trackhouse in Boston.
...2019-11-011h 15
The Voice of RetailForrester VP & Principal Analyst Sucharita Kodali talks winner and losers, and CX guru Andrew Cherwenka dishes on best practices and pitfallsWelcome to the Voice of Retail for the week of October 28, 2019 I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.In this weeks episode we check in with two highly respected retail industry analysts to take the pulse of online retail and retail experience.First a feature interview with Forrester VP and Principal Analyst Sucharita Kodali. One of the most respected analysts in the North American eCommerce space, we talk about the big trends and powerful business models that are increasingly separating the winners fro...2019-11-0147 min
Future Commerce"Citizen Commerce: Growing Big While Staying Small" (w/ Jules Pieri, The Grommet)Product discovery and marketplaces are all the rage right now but when Jules Pieri launched a product discovery marketplace 11 years ago she pioneered a cross-section of entrepreneurship that launches products more than 300 times per year. The Grommet is a curated marketplace of small businesses producing unique products from inspirational founders.
Listen now!
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Main Takeaways:
Brian and Phillip are joined on today's episode by Jules Pieri, Co-founder and CEO of The Grommet.
The Grommet is a unique marketplace that takes the guesswork out of finding quality brands that represent...2019-09-2754 min
Holiday Insights Series by Retail TouchPointsHow Will Shopping Events Impact Holiday Discounting Strategies?Prime Day 2019 has long passed, but its impact remains. After all, Amazon reported that this year's event was the largest in its history, selling more items than Black Friday and Cyber Monday combined. As Prime Day and Singles' Day capture more consumer wallet share and media headlines, retailers are considering how these landmark sales "holidays" will influence their core holiday strategies. During this episode of the Holiday Insights Series, Sucharita Kodali, Vice President and Principal Analyst at Forrester, offers commentary on Prime Day performance and what retailers can do to measure up as consumer expectations evolve.2019-09-1122 min
Holiday Insights Series by Retail TouchPointsHow Will Shopping Events Impact Holiday Discounting Strategies?Prime Day 2019 has long passed, but its impact remains. After all, Amazon reported that this year's event was the largest in its history, selling more items than Black Friday and Cyber Monday combined. As Prime Day and Singles' Day capture more consumer wallet share and media headlines, retailers are considering how these landmark sales "holidays" will influence their core holiday strategies. During this episode of the Holiday Insights Series, Sucharita Kodali, Vice President and Principal Analyst at Forrester, offers commentary on Prime Day performance and what retailers can do to measure up as consumer expectations evolve.2019-09-1122 min
Marketing with Wharton's Hip Hop ProfPersonalization: The Right and Wrong WayBarbara and Elea talk with Sucharita Kodali, VP, Principal Analyst Serving eBusiness & Channel Strategy Professionals at Forrester Research ,about what retailers get right and wrong about personalization including virtual reality.Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. In her research, Sucharita covers such consumer-oriented topics as eCommerce forecastingand trends, merchandising best practices, conversion optimization, and social...2019-08-0212 minHoliday Insights Series by Retail TouchPointsForrester's Sucharita Kodali Dissects New Retail Risks & RealitiesEvery day, retail executives must navigate new shopper behaviors and preferences. But they must also respond swiftly to outside political and economic forces that ultimately impact consumer sentiment and spending. Is your team prepared to respond and adapt to these new developments as they emerge? In this interview, Sucharita Kodali, Vice President and Principal Analyst at Forrester, shares her take on the current retail climate, her predictions for 2019, and what executives can do to prepare. What else is in store for the future of retail? Register today for Forrester’s 3-part webinar series. For more from Forrester on retail, please click here.2019-03-0718 minHoliday Insights Series by Retail TouchPointsForrester’s Sucharita Kodali Dissects New Retail Risks & RealitiesEvery day, retail executives must navigate new shopper behaviors and preferences. But they must also respond swiftly to outside political and economic forces that ultimately impact consumer sentiment and spending.
Is your team prepared to respond and adapt to these new developments as they emerge?
In this interview, Sucharita Kodali, Vice President and Principal Analyst at Forrester, shares her take on the current retail climate, her predictions for 2019, and what executives can do to prepare.
What else is in store for the future of retail? Register today for Forrester’s 3-part webinar series. For more from Forrester on retail, please cl...2019-03-0718 minRetales From the FrontlineRecognizing Your Data Assets and AI DistractionsRetailers and brands are looking for customer insights and ways to personalize the shopping experience using Data, but can be distracted by bright shiny AI tech solutions. Show host Matt Rubel sat down with First Insight CEO Greg Petro, Forrester Principal Analyst Sucharita Kodali, and Synchrony Financial Head of Analytics Michael Bopp to talk about how retailers and brands are using Data and AI…and how they should be using them. Hosted on Acast. See acast.com/privacy for more information.2019-02-1520 min
This Week in BusinessAn In Depth Look at the History and Strategies Behind Black Friday - Part TwoBusiness Radio Hosts, Barbara Kahn and Dave Reibstein team up to kick off the holiday shopping season with an in-depth look at what retailers and consumers can expect on what has historically been one of the largest shopping days of the year – Black Friday. Does this nation-wide event have the same impact it once had? How are retailers strategizing to compete with Amazon? We'll chat with Jill Renslow, VP of Biz Dev and Marketing at Mall of America, about how they prepare for the holiday shopping season. We also speak with Sucharita Kodali, VP and Principal Retail Analyst at Forrester Resea...2018-11-2351 min
Wharton Business Radio Guest AudioSucharita Kodali on Business Radio's Black Friday SpecialBusiness Radio Hosts, Barbara Kahn and Dave Reibstein team up to kick off the holiday shopping season with an in-depth look at what retailers and consumers can expect on what has historically been one of the largest shopping days of the year – Black Friday. Does this nation-wide event have the same impact it once had? How are retailers strategizing to compete with Amazon? We'll chat with Sucharita Kodali, VP and Principal Retail Analyst at Forrester Research, about ecommerce, the coveted toy market, and how this year will measure up to years past. See ac...2018-11-1520 min
What It MeansRetailers, don't give customers "socks" this holiday seasonThis holiday season, retailers should give customers seamless, satisfying experiences (i.e., what they want) and not “socks” (i.e., what the retailer wants to give). Principal Analyst Sucharita Kodali and Analyst Michelle Beeson impart holiday wisdom that will keep customers jolly all year round.2018-10-0436 min
The Jason & Scot Show - E-Commerce And Retail NewsEP146 - Forrester Analyst Sucharita KodaliSucharita (Mulpuru) Kodali @smulpuru is the Vice President and Principal Analyst at Forrester Research covering retail and e-commerce. She has previously worked at Saks Fifth Ave, Toys R Us, and Walt Disney Company. In this interview, we cover a wide range of topics including shop.org 2018, Amazon, marketplaces, holiday 2018 predictions, personalization, and the future of e-commerce.
Upcoming:
Groceryshop October 28-31, Las Vegas
Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.
Episode 146 of The Jason & Scot Show was recorded on Thursday, September 20th, 2018.
http://jasonandscot.com
Join your ho...2018-09-2354 min
The Jason & Scot Show - E-Commerce And Retail NewsForrester Analyst Sucharita KodaliSucharita (Mulpuru) Kodali @smulpuru is the Vice President and Principal Analyst at Forrester Research covering retail and e-commerce. She has previously worked at Saks Fifth Ave, Toys R Us, and Walt Disney Company. In this interview, we cover a wide range of topics including shop.org 2018, Amazon, marketplaces, holiday 2018 predictions, personalization, and the future of e-commerce. Upcoming: Groceryshop October 28-31, Las Vegas Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 146 of The Jason & Scot Show was recorded on Th...2018-09-2354 min
Future Commerce"Zucchini in a Cucumber Pile" w/ Sucharita KodaliSucharita Kodali of Forrester Research joins us to talk about the unfortunate demise of Toys 'R Us and her new book, "Toys 'R Bust: Reasons One of the Country’s Most Revered Retailers Collapsed".
Show Notes
About Sucharita Kodali
Sucharita is a retail analyst at Forrester Research with a focus on online retail and technology.
She once worked at Toys"R"Us and is writing a book called "Toys R Bust" chronicling the rise and fall of the retail giant.
Half the pay and a third of the productivity2018-08-0150 minRetail Gets RealThe new normal: How retailers continue to evolveForrester Retail Analyst Sucharita Kodali knows a thing or two about how the retail industry has evolved over the years. For one, more brands plan to open stores versus close them this year. On this episode, she presents findings from the 2018 NRF-Forrester research report “State of Retailing Online” to crush the myth of the “retail apocalypse.” 2018-05-2126 minWhat It MeansLoyalty in retail: From transactional to emotionalForrester Analysts Emily Collins and Sucharita Kodali discuss the future of retail loyalty programs — and how retailers can drive emotional loyalty with customers.2018-05-1034 min
Where We Buy: Retail Real Estate with James CookHow Much Consumer Data Do Retailers Really Need? (with Sucharita Kodali) - Where We Buy #62Forrester analyst Sucharita Kodali thinks that many retailers are putting too much emphasis on collecting and analyzing an ever-growing list of consumer data points, when they should be focusing on old-fashioned retailing techniques.2018-04-1216 min
the Working Mother’s MentorLearn how an influencer built her career − Forrester Research VP and Principal Researcher Sucharita Kodali: TWMM 033Sucharita shares tips for building a fantastic professional network and discusses how she became one of the country’s leading retail industry experts.2018-04-0346 minWhat It MeansTech titan dominanceVice President and Principal Analyst Sucharita Kodali discusses the implications of the tech titans in today’s market — and what it means to compete with them or join them.2018-01-0429 min