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Sue-Ann Bubacz

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The Marketing MirrorThe Marketing MirrorCrafting Genuine Human Experiences in a Digital AgeWe'll discuss what AI can and cannot do to enhance your marketing toolkit, helping you reach your target market and create effective content and digital assets. This show's just a 'between you and me' kind of chat and I'd love to hear your opinions on the topics I bring you in this LIVE-streamed video podcast.View it on YouTube here: https://youtube.com/live/j0ity7f2epwConnect with The Marketing Mirror creator, Sue-Ann Bubacz!Sue-Ann is an experienced, in-demand content marketing professional, digital content strategist, and writer/editor...2025-01-1053 minThe Marketing MirrorThe Marketing MirrorProfile or Page on LinkedIn with Jaime ShineIn this episode of The Marketing Mirror, we dive deep into leveraging personal and company profiles on LinkedIn to maximize your impact!This episode features insights from the exceptional Jaime Shine of Clearly Conveyed Communications and clarifies top LinkedIn strategies to put to use today to grow your personal image and company brand.This is a revised edition of our LIVE discussion from 10/2/24 to correct technical difficulties, specifically an echoing problem with the video's sound. It took me a minute to re-do, but I think you'll find the conversation...2025-01-081h 10The Marketing MirrorThe Marketing MirrorNewsletter Jumpstart: Launch to Profit with Sharon Hurley HallWhether you're just starting your newsletter journey or looking to fine-tune your current strategies, Sharon's insights will guide you towards success. Tune in to hear her stories, tips, and about the supportive community she's building around her SARN (Sharon's Anti-racism Newsletter) topics and other projects with passion and diligence, and through paid support. Sharon points out that "asking" is the key to gaining monetary support!In this enlightening conversation, Sue-Ann and Sharon uncover these key insights (and more!!): Embrace Your Uniqueness: Discover why your personal perspective is the magic ingredient that sets your newsletter apart. Audience...2024-09-271h 05The Marketing MirrorThe Marketing MirrorSocial Smithereens... Ready to Blow Up Your Social Media Strategy?Social Smithereens... Ready to Blow Up Your Social Media Strategy?Social Media Reimagined has taken roads near and far and in unexpected places leading to interesting chats and interactions with you! So for today's episode of The Marketing Mirror Podcast and interactive LIVE Event, I'm coming to you on VIDEO... I know, shocking!!But I want to thank so many of you who have dropped in to share, give feedback, or participate in any way LIVE. Plus, I don't know about you, but I'm learning a LOT each week with you on...2024-09-2052 minThe Marketing MirrorThe Marketing MirrorThe Twitter/X Playbook to Achieve Maximum EngagementIs Twitter Dead or are the rumors greatly exaggerated? In this week’s interactive chat, Lisa Sicard of Inspire to Thrive, shares tons of new and valuable information and tips Tune in to learn about the benefits of advertising on Twitter right now and her experience, how-to’s, and results for Twitter ads for business. Lisa’s an amazing long-time friend and colleague. We do a Twitter/X autopsy to reveal a few insights to share and discuss with friends including:  Twitter's current state, interactive features, and insights How Twitter enables easy conversations with all kinds o...2024-09-151h 02The Marketing MirrorThe Marketing MirrorInteractive Content Thinking & Relatable to App Up Engagement!In this 4th LIVE Audio Event on LinkedIn, The Marketing Mirror investigates the keys to unlock interactivity and engagement, integral to your social media marketing strategy and more. Special Guests Peter Lisoskie and Jim Fuhs explain the Relatable App that Peter founded and Jim acts as Affiliate Marketing Manager for, leaving guests enlightened and amazed with new and exciting information around the many possibilities to build and strengthen business relationships using the App.These guys share so many insights, new ideas, and solid information to help you make REAL connections with humans to ignite new business opportunities...2024-09-1058 minThe Marketing MirrorThe Marketing MirrorStrategies for Social Media Success: Insights from LinkedInLIVESocial Media Reimagined: Top Tips for HowIt was so fun discussing social media topics with Jim Fuhs, Jaime Shine, Lisa Sicard, and other friends and listeners on LinkedInLive a couple of weeks ago. The ever-changing landscape for social media brought us to a few key topics to chat about including these 3 takeaways:🔑 Tailored Content is King: One size doesn't fit all in social media marketing. Each platform has its unique user intent and expectations. Tailoring your content to fit each platform is critical for meaningful engagement and success.2024-09-0545 minThe Marketing MirrorThe Marketing MirrorTOF Social Marketing: Sparking Awareness in NEW WaysIn this LIVE interactive episode from LinkedIn Audio, Jaime Shine of Clearly Conveyed Communications, special guest cohost, offers usable insights to test right away for social media marketing while working on your bigger, better, bolder new strategies (discussed last show) to shake up your social feeds!GRAB my Social Media Guide for a step-by-step strategy build: https://dashboard.mailerlite.com/forms/692133/115283493972346406/shareSo, to move to the light bright side of social media marketing, we’re going to look at top-of-funnel social which generally seeks a triple AAA intent:AttractionAttention...2024-08-161h 02The Marketing MirrorThe Marketing MirrorSocial Media Shake-Up: Time to Rebuild Strategies?The Shifting Foundations of Social Media are being felt more deeply and intensely than ever. For the first time in a decade, it feels like it’s time to rethink and possibly overhaul many long-standing strategies and previously sure-fire tactics for a whole new and fresh approach to everything social media. So, in a candid conversation with veteran social media Superstar, Joie Gharrity, of JoieG113 and founder of SWE Media Network, we’ll dissect and weigh in on the state of social media and what to do for an effective plan to grow your visibility and influence in th...2024-08-131h 09Ms Ileane Presents The Anchor ShowMs Ileane Presents The Anchor ShowSocial Cafe Twitter Space with Ileane Smith and Deborah AndersonIn this special episode I want to introduce you to the monthly Twitter Spaces that I cohost with Deborah Anderson of Social Web Cafe called Social Cafe. We co-host these Twitter Spaces on the first Saturday of each month at 3:00 pm ET / Noon PT Deborah's website: https://socialwriter.pro Speakers: Ileane Smith Deborah Anderson Martin Lindeskog Sue-Ann Bubacz Gail Gardner Lisa Sicard Enjoy the episode and our next Twitter Space will be on Saturday September 7th.2024-08-0659 minThe Marketing MirrorThe Marketing MirrorConnecting the Digital Dots for MarketingIn this episode, Sue-Ann talks candidly about the videos on The Marketing Mirror published so far in 2024, connecting the dots for how and why they apply to YOUR digital marketing. She gives you practical tips and strategies to make the connections along with the tactics to apply them throughout your digital marketing outreach. You'll also get a quick review of concepts covered on The Marketing Mirror via videos and guest interviews in 2024.References and Resources in order of appearance:Creativity in Business with Lee Love...🎬    • Creativity in Business with Lee Love ...  ...2024-07-0252 minThe Marketing MirrorThe Marketing MirrorSecrets to Influencer Marketing With Stephanie GarciaUncovering all the deets from her new book, "Ultimate Guide to Influencer Marketing" co-authored with Eric Butow, Stephanie Garcia is ready to reveal absolutely ALL so you can understand everything there is to know about Influencer Marketing. A powerful marketing channel, there are still so many questions both agencies and influencers have in understanding, strategizing, and implementing highly successful influencer collaborations, but the impact, budgets, and size of these kinds of campaigns can't be ignored! Some of the topics you'll want to know and are found in the book include:     * All the...2024-06-041h 01The Marketing MirrorThe Marketing MirrorHow to Leverage Your Content to Power Your MarketingEmpower Your Marketing by Fully Leveraging Your Content and Building Relationships and Community… the Castmagic Story… Greg Wasserman is on a mission to empower your Marketing by fully leveraging your content. Use the Castmagic AI software— one of the best there is— to optimize your time and productivity while delivering customized content repurposed in a shockingly personalized and unique way. Thanks, Castmagic!  🪄 Turn one piece of valuable content into many and many into more so you can extend your presence and reach, plus maintain a consistent presence on your favorite digit...2024-05-1626 minThe Marketing MirrorThe Marketing MirrorBuilding Engagement and Influence with PodcastingIn today's interview, Joie Gharrity shares all the inside secrets and scoops from PODFEST 2024.Joie, founder of the SWE-- Superstar Women Entrepreneurs Media Network-- a Livestream and Podcast Destination created by and for women entrepreneurs. Every week, they deliver 15-minute segments from amazing content creators who are successful women entrepreneurs, sharing insights and tips on business, health, marketing, wellness, publishing, wealth, empowerment, and influence.Grab a copy of Joie’s book: Being Your Own Superstar: How To Expand Your Love Capacity on Amazon: http://bit.ly/3EByHH0Catch her in her Facebook Group: ht...2024-04-3028 minThe Marketing MirrorThe Marketing MirrorHuman Centered Design with Yu-kai's Octalysis PrincipleWhen I'm creating anything or writing to connect with people, I keep this framework— the Octalysis Principle— in mind. Especially if you want a person to take an action after experiencing your content, this theory will serve you well, so it's worth learning a little bit about.I'm excited to introduce you to Yu-kia Chou's Octalysis Framework so you begin to think about how to design things to serve a higher intent... that of the human consuming it. Applying gamification and behavioral design techniques to craft experiences that delight humans applies to real-world applications for...2024-04-1123 minThe Marketing MirrorThe Marketing MirrorSecrets to UX Design with Philip WallageThe Marketing Mirror with Sue-Ann brings you world-class UX Design professional, Philip Wallage of https://btng.studio in the Netherlands, to uncover the answer to questions like:❓What is UX (user experience) Design; and how can you optimize it?📝 Here is the outline of the questions Philip was gracious enough to explain, explore, discuss, and share intriguing stories around:a. What part does UX play in digital marketing?b. How do you go about understanding what to do to create great UX for a particular business; what are the most effective use c...2024-04-0144 minThe Marketing MirrorThe Marketing MirrorCastmagic Conquers Your Content NeedsLearn the reasons WHY Castmagic isn’t your usual AI tool; and is therefore my preferred choice for repurposing media content.The reasons I love Castmagic are many but, here are the top 3:1- The real magic that sparks Castmagic and ignites your AI content output is one unique ingredient: YOU!2- Customization and personalization are built right into Castmagic allowing your voice to shine in a way that speaks directly to your peeps with respect to platform nuances and formats, and within specified content perimeters set to your preferences an...2024-03-2432 minThe Marketing MirrorThe Marketing Mirror5 Tips for Your Business Blog in 2024Remember that “connecting is the magic,” whether you are creating content for your blog, your YouTube channel, podcasts, events, or whatever…AND for your website, your blog is the core content hub and activity center for engaging with people, introducing them 24/7 to your business, products/services, industry, and brand.Your blog gives you SEO (or search engine optimization) juice to help people find you, fuels your content and social media marketing fire, and is a beacon for visitors welcoming them to your business on your “digital business card,” (which is your we...2024-02-0509 minThe Marketing MirrorThe Marketing MirrorUnlock Creativity in Business with Lee LoveLee Love is a brilliant proponent for Creativity in Business and shares a thoughtful conversation drawn from his extensive background and experience in creative and business roles. Creativity belongs in business and is an everyday thing, but Lee shares a whole bunch of valuable information for how your business can adopt and foster a creative mindset.Optimizing creativity for your business and brand helps you stand out in your industry, connect emotionally with humans, and bring originality into your projects for your business and your clients. Lee Love of PMA or https://photomentoracademy.com is a proponent...2024-01-3057 minThe Marketing MirrorThe Marketing MirrorThe Future of Blogging with Blogging Pro Lisa SicardHow will blogging fare in 2024? The Future of Blogging with Lisa Sicard of Inspire to Thrive, and featuring Henneke Duistermaat of Enchanting Marketing, discusses the relevance of blogging, noting the challenges and expectations for 2024's blogging outlook. Many thanks to these top bloggers and fabulous colleagues!!Following are the important links from today's discussion on best practices and insights on the future of blogging— from the quality of writing to AI's impact to the foundational importance of SEO; rules for content updates, site structure, media content, linking strategy, and more......2023-12-2831 minThe Marketing MirrorThe Marketing MirrorDigital Media Predictions for Marketing's EvolutionIn The Marketing Mirror Predictions Episode Sue-Ann shares her 2024 Prediction for the "100 Livestreaming and Digital Predictions" 4th edition by Ross Brand.Grab Ross' trilogy: https://amzn.to/3IVERDi I’m sticking with this thought; technology is about connecting with humans, making things easier for people through automated systems and processes, and speeding up things to save the most precious of all resources— your time. But, just like in previous years, I still say the emphasis is on PEOPLE.It’s always about people for the win, and ultimately, it’s people we do business...2023-11-3012 minThe Marketing MirrorThe Marketing MirrorThe Power of Audio Branding with Jodi Krangle, Pro Voice ActorYour audio brand strategy, sonic logo (audio tagline), and other key audio components central to your marketing efforts and establishing your brand voice (literally) are often overlooked by businesses, explains Jodi Krangle in today’s episode of The Marketing Mirror.For Jodi’s business, one of the audio components for marketing her brand is hosting a podcast, appropriately called Audio Branding… the Hidden Gem of Marketing…But, you'll love this show's interview where Jodi talks about how "sound" branding works, where it's found, and how she started her extremally successful voiceover acting career working for major na...2023-11-1431 minThe Marketing MirrorThe Marketing MirrorThank You MarketingWhen you flip your marketing mindset, marketing is a whole lot easier! And Sue-Ann Bubacz explains why in this first Episode of The Marketing Mirror, a brand new podcast filled with insightful marketing discussions backed by tons of real-world marketing experience, data, and resources.Just a few gems from Sue-Ann's introductory show: The Marketing Mirror... because everything you do reflects your business and brand. Flip Your Marketing Mindset... because marketing is a profit-driving function that works in tandem with everything you do in business, so view it, not as a line cost on...2023-10-3129 minThe Marketing MirrorThe Marketing MirrorThe Marketing Mirror - Official TrailerSue-Ann introduces Write Mix for Business and The Marketing Mirror, where every week, she’ll take you on a short journey to discover the secrets for creating Marketing Magic for YOUR business or brand. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-10-2702 minRecordingsRecordingsLivestream Universe 5th Anniversary Party and ShowWatch the video: https://youtu.be/s3UItw82FHwEnjoy the Livestream Universe 5th Anniversary Party and Show. Ross Brand hosts 60 guests offering predictions for 2021. Includes Ross' biggest, most generous giveaway ever with $13K in prizes from your favorite brands! ABOUT ROSS’ PARTYRoss’ biggest, most generous giveaway ever celebrating 5 years of Livestream Universe with prizes from StreamYard, TubeBuddy, Uscreen, LiveU, Agorapulse, Focusrite, Libsyn, Poddit, Self-Publishing with Dale, Outlaw Masks, Yay or Nay Nicole, Stream Sense Media, Independent Podcast Conference. MESSAGE FROM ROSSThanks to everyone who has been a pa...2020-10-304h 43Brand on BroadcastingBrand on BroadcastingLivestream Universe 5th Anniversary Party and ShowWatch the video: https://youtu.be/s3UItw82FHwEnjoy the Livestream Universe 5th Anniversary Party and Show. Ross Brand hosts 60 guests offering predictions for 2021. Includes Ross' biggest, most generous giveaway ever with $13K in prizes from your favorite brands! ABOUT ROSS’ PARTYRoss’ biggest, most generous giveaway ever celebrating 5 years of Livestream Universe with prizes from StreamYard, TubeBuddy, Uscreen, LiveU, Agorapulse, Focusrite, Libsyn, Poddit, Self-Publishing with Dale, Outlaw Masks, Yay or Nay Nicole, Stream Sense Media, Independent Podcast Conference. MESSAGE FROM ROSSThanks to everyone who has been a pa...2020-10-304h 43MIX/SIZZLE&SHAKE YOUR BUSINESSMIX/SIZZLE&SHAKE YOUR BUSINESSAre You a Critic and Cynic or Contributor and Creator?You can check out the LIVE recorded video of today's podcast on YouTube here or check out the MSSYBiz.com website for Show Notes and other important links or resources. Thanks for tuning in to the MIX?SIZZLE & SHAKE YOUR BUSINESS Podcast, talking everything Business and Content with Sue-Ann Bubacz of WriteMixforBusiness.com:) --- Send in a voice message: https://podcasters.spotify.com/pod/show/sue-ann/message2020-08-2419 minMIX/SIZZLE&SHAKE YOUR BUSINESSMIX/SIZZLE&SHAKE YOUR BUSINESSSocial Media at a Time Like This with Lisa SicardThanks for listening to the MIX/SIZZLE & SHAKE YOUR BUSINESS Podcast, or MSSYBiz, today talking about Social Media in a Time of Crisis. Do businesses continue to do business "as usual" as best as possible, or is it time to pivot and what does that look like for business in this new state of pandemic pandomania? We talk, and as always, Lisa brings the latest tips, tidbits, and info on Social Media for you to implement for your blog and business. Please be patient with a gap here or there in the recording due to overwhelm on Zoom while taping...2020-03-2235 minMIX/SIZZLE&SHAKE YOUR BUSINESSMIX/SIZZLE&SHAKE YOUR BUSINESSGetting 2020 Off to The Right Start 🚀Welcome to the first MIX/SIZZLE & SHAKE YOUR BUSINESS podcast of 2020! Make sure to stop at the NEW podcast website, MISSYBiz.com, for Show Notes, reference links, and more... In this episode, a few quick updates for you plus a concept by Chris Brogan you may want to adopt to get your new business year off to an awesome start. This is my third year to work with Chris's 3-Word strategy to keep top priorities front and center throughout 2020. You may want to try this 3-word exercise for your business (or life) too! On the next episode...2020-01-0809 minMIX/SIZZLE&SHAKE YOUR BUSINESSMIX/SIZZLE&SHAKE YOUR BUSINESSNot a BLACK FRIDAY or a CYBER MONDAY THING...but still...💎Ryan Biddulph and Sue-Ann Bubacz invite you along to our new learning quest and blogging adventure, How to Bling Your Blog & Feed That Hog, OPENING SOON and you won't want to miss this, we promise...here's the signup: https://bizshops.writemixforbusiness.com/bling-your-blog-subscribe-page-1/ Thank You:) --- Send in a voice message: https://podcasters.spotify.com/pod/show/sue-ann/message2019-11-2501 min