Shows
Growth Mapping PodcastEp 43 - A Marketing Roadmap for Totally New Business in 2018Today we’re going to be talking about marketing your business in 2018. It’s a new year and it’s time to consider new technologies, new channels of traffic, and other factors that might be new or upcoming in 2018. You won’t want to miss this guide to what to consider as you make your marketing plan for next year.
Some of the highlights of the show include:
● 1:40: Voice search: Will Google Assistant, Siri, and Alexa change how you market in 2018?
● 4:15: How the changing Google algorithms and search methods will impact how you leverage SEO and the way you work your site.
●...2017-12-1813 min
Growth Mapping PodcastEp 42 - How to Use Chatbots for Sales and MarketingToday we’re going to talk about how to use chatbots for sales and marketing. Everyone is jumping on chatbots as the new thing, and we are excited to cover the topic today.
Some of the highlights of the show include:
● 1:00: What Sujan has found chatbots work best for, as well as how he categorizes the different types used for various applications.
● 2:55: What a driftbot is and what they’re best for.
● 4:45: Why people might choose a chatbot over other types of marketing, as well as what type of people are more likely to use a chatbot and why.
● 8:00: Examples of companies...2017-12-1113 min
Growth Mapping PodcastEp 41 - How To Build A Sales Funnel Without SEO And Content MarketingCreating leads with content is a time-honored and effective approach to building your sales funnel, but it’s also time-consuming. Today we’re going to talk about ways to build that funnel without relying on SEO and content marketing. If you want to add another strategy to your marketing, you won’t want to miss today’s episode.
Some of the highlights of the show include:
● 1:20: Why you should make sure you should understand and get into the heads of your clients and customers.
● 3:30: Getting immediate traffic using paid ads: where to start.
● 4:50: Ideas for an evergreen webinar: what you should include...2017-11-1312 min
Growth Mapping PodcastEp 40 - How to Hire a Great MarketerHaving a good marketer is essential to the success of your business. But how can you find a great one? Today we’re going to be talking about some of the questions you should ask during the hiring process. If you’ve wondered how to get a fantastic marketer, you won’t want to miss today’s episode!
Some of the highlights of the show include:
● 1:20: How you can tell the difference between people who know what they’re doing and people who just have a good online portfolio.
● 3:30: Why you should not necessarily be impressed with brand names on a resume.
● 5...2017-11-0611 min
Growth Mapping PodcastEp 39 - What to Do When Your Business Stops GrowingHave you gotten to the horrible point when things with your company are plateauing? This can happen at many different stages during the course of your business and it’s frustrating no matter when it occurs. Today we’re going to talk about what to do when your business stops growing.
Some of the highlights of the show include:
● 1:05: How to use data to determine what has stopped working. Take a look at each channel in your analytics and find out what’s happening.
● 3:20: Why it’s a mistake to start dumping money into channels without knowing the math behind it.
● 4:20...2017-10-3012 min
Growth Mapping PodcastEp 38 - How to Build an Email List of Thousands From ScratchToday we’re going to talk about how to get thousands of people on your email list when you’re literally starting with nothing. So many people will tell you that your email list is one of your most valuable assets. Here’s how you can grow yours.
Some of the highlights of the show include:
● 1:15: Why you should start big and what that means.
● 3:30: How to use your LinkedIn contacts to your advantage.
● 6:00: How to use email signatures and website banners to get people to sign up for your email list.
● 7:15: Tools to use to build your email list.
● 8:30: How you can use...2017-10-2312 min
Growth Mapping PodcastEp 37 - How To Do A Content AuditAfter a five-week break, we are back! Today we’re going to cover how to do a content audit and the importance of doing one in the first place. Whether you have a small site or a bigger business, you won’t want to miss today’s episode.
Some of the highlights of the show include:
● 1:25: Some of the things that Sujan did with his websites during his hiatus in terms of auditing his content.
● 3:30: What Sujan did when he found out that approximately six pages of content were getting a lot of attention.
● 6:30: How Aaron manages to gather data with some of...2017-10-1613 min
Growth Mapping PodcastEp 36 - Link Earning Versus Link Building And How One Can Help The OtherToday we’re going to talk about the differences between link-earning and link-building. These are both essential to SEO, but Google greatly prefers link-earning over link-building. Do you know the difference? Get ready to find out more about these strategies and how one can help the other.
Some of the highlights of the show include:
● 1:25: How link-earning works and how it compares with standard link development.
● 3:40: Where Sujan publishes the content that brings in links, as well as details on why his content works.
● 4:35: Why knowing your customers helps you earn links.
● 7:10: Aaron’s thoughts on the two most important qualities to...2017-08-2813 min
Growth Mapping PodcastEp 35 - The Massive LinkedIn Opportunity And How To Take Advantage Of ItToday, Sujan is picking Aaron's brain on LinkedIn. We are going to talk about how to leverage LinkedIn as a platform. Aaron has been crushing it on LinkedIn and Sujan has been secretly stalking him. On this episode Aaron shares strategies and tactics that have helped him find and build an audience and speak to them directly.
Some of the highlights of the show include:
● 00:54 How LinkedIn has changed and how they are trying to be a popular social media network.
● 01:18 LinkedIn cares about natively created content and it is favored by their algorithm.
● 02:17 Crafting impactful stories for a status update...2017-08-2117 min
Growth Mapping PodcastEp 34 - How to Grow Your Business to $1mil and BeyondToday we’re going to talk about how to grow your business to a million dollars and beyond. A lot of people get stuck and aren’t sure how to reach that elusive 7-figure goal. If you want to be a millionaire, you won’t want to miss today’s episode!
Some of the highlights of the show include:
● 1:00: The method of breaking down your goal by month. In short, you need to reach $80K per month to reach one million dollars, so you need to decide how to get to that point.
● 2:30: The importance of breaking down your goal by the numbe...2017-08-1417 min
Growth Mapping PodcastEp 33 - How To Get PR When You Have Nothing New HappeningToday we’re going to talk about how to get your product, service, or brand in front of the journalists, editors, contributors and publishers who will cover your story, create content about you, and get your name out there. If you have nothing new happening or you’re a brand-new business, how can you get PR? That’s the topic of today’s discussion.
Some of the highlights of the show include:
● 1:45: How to create a pillar piece of content, whether that’s 10x content or something else that’s epic. You want to create value and show people how you’re changing...2017-08-0714 min
Growth Mapping PodcastEp 32 - SEO Secrets for Ranking Ecommerce StoresToday we’re talking about SEO for e-commerce and what you can do to optimize your e-commerce site. There are a lot of big challenges and tons of competition when you are trying to market an e-commerce store. Sujan and Aaron will be sharing their best tips, so you won’t want to miss it!
Some of the highlights of the show include:
● 1:45: The differences between an e-commerce site and a regular website and how to deal with those differences by focusing on the right pages.
● 3:20: The importance of good, old-fashioned internal linking.
● 4:30: The number one mistake people make when creating t...2017-07-3115 min