Shows
JCIRA: Curious and Interesting46.3-5: Inclusive Ads, the Swedish WayTimke, E., & Grow, J. M. (2025). DEI and Sweden’s Middle Way: The Drive for Social Impact Through Inclusive Advertising. Journal of Current Issues & Research in Advertising, 46(3), 362–395. https://doi.org/10.1080/10641734.2025.2498992
2025-09-2803 minJCIRA: Curious and Interesting46.3-6: Wheelchairs, Ads, and Cultural IntelligenceLa Ferle, C., Muralidharan, S., & Roth-Cohen, O. (2025). Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising. Journal of Current Issues & Research in Advertising, 46(3), 396–410. https://doi.org/10.1080/10641734.2025.2529003
2025-09-2803 minJCIRA: Curious and Interesting46.3-1: Inclusive Ads, Different EyesBaek, E., Qu, Y., & Oh, G. E. (Grace). (2025). An Investigation into How Personality Traits Shape Perceptions and Response Toward Inclusive Advertising: A Comparison Between Monoethnic and Multiethnic Environments. Journal of Current Issues & Research in Advertising, 46(3), 278–303. https://doi.org/10.1080/10641734.2025.2511641
2025-09-2803 minJCIRA: Curious and Interesting46.3-2: The Luxury of BeliefChinchanachokchai, S. (2025). The Role of Religiosity in Shaping Consumer Reactions to Gay Models in Luxury Ads. Journal of Current Issues & Research in Advertising, 46(3), 304–315. https://doi.org/10.1080/10641734.2025.2511635
2025-09-2802 minJCIRA: Curious and Interesting46.3-3: When Inclusion BackfiresCiszek, E., & Lim, H. S. (2025). Performativity in Transgender Inclusive Advertising: An Analysis of Consumer Perceptions of the Bud Light/Dylan Mulvaney Partnership. Journal of Current Issues & Research in Advertising, 46(3), 316–340. https://doi.org/10.1080/10641734.2025.2498989
2025-09-2803 minJCIRA: Curious and Interesting46.3-4: Doing Gender at WorkTackett, T. (2025). “Doing Gender” at Work: Women Leaders’ Perspectives on Gender Bias in Advertising Creative Departments. Journal of Current Issues & Research in Advertising, 46(3), 341–361. https://doi.org/10.1080/10641734.2025.2498987
2025-09-2803 minJCIRA: Curious and Interesting46.2-5: When Stories SellKim, E. (Anna), Hofmann, V., Ratneshwar, S., & Thorson, E. (2024). Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction. Journal of Current Issues & Research in Advertising, 46(2), 240–258. https://doi.org/10.1080/10641734.2024.2377541
2025-06-0802 minJCIRA: Curious and Interesting46.2-6: Reframing StigmaLee, Y. J., Yoon, H. J., & Seo, H. Y. (2024). The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages. Journal of Current Issues & Research in Advertising, 46(2), 259–272. https://doi.org/10.1080/10641734.2024.2380434
2025-06-0802 minJCIRA: Curious and Interesting46.2-4: Luxury Brands, Local ClicksHuang, J., & Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic. Journal of Current Issues & Research in Advertising, 46(2), 224–239. https://doi.org/10.1080/10641734.2024.2377547
2025-06-0802 minJCIRA: Curious and Interesting46.2-3: Eco-Curious: The Power of Surprisevan Gogh, R., Poels, K., & Walrave, M. (2024). Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women. Journal of Current Issues & Research in Advertising, 46(2), 183–223. https://doi.org/10.1080/10641734.2024.2367616
2025-06-0802 minJCIRA: Curious and Interesting46.2-2: Big vs. Small: What Makes Influencers Successful?Walter, N., Föhl, U., & Zagermann, L. (2024). Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers. Journal of Current Issues & Research in Advertising, 46(2), 160–182. https://doi.org/10.1080/10641734.2024.2366198
2025-06-0802 minJCIRA: Curious and Interesting46.2.1: Too Green to Be Humble?Milfeld, T., Pittman, M., & Taylor, C. R. (2024). Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues & Research in Advertising, 46(2), 137–159. https://doi.org/10.1080/10641734.2024.2346711
2025-06-0802 minJCIRA: Curious and Interesting46.1-1: The Power of Time: How Long-Term Followers Boost Influencer ImpactBreves, P., & Liebers, N. (2024). The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages. Journal of Current Issues & Research in Advertising, 46(1), 1–18. https://doi.org/10.1080/10641734.2024.2320186
2025-04-0402 minJCIRA: Curious and Interesting46.1-2: Influencer Secrets: How Expertise and Playfulness Drive EngagementKim, M., & Baek, T. H. (2024). Expertise and Playfulness of Social Media Influencers. Journal of Current Issues & Research in Advertising, 46(1), 19–39. https://doi.org/10.1080/10641734.2024.2321230
2025-04-0402 minJCIRA: Curious and Interesting46.1-3: Metaphorically Speaking: Visual Advertising InsightsKhan, M. B., Turner, M., & Butt, A. (2024). Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness. Journal of Current Issues & Research in Advertising, 46(1), 40–68. https://doi.org/10.1080/10641734.2024.2323992
2025-04-0402 minJCIRA: Curious and Interesting46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic TalkFeng, Y., & Kim, H. J. (2024). Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance. Journal of Current Issues & Research in Advertising, 46(1), 69–89. https://doi.org/10.1080/10641734.2024.2328576
2025-04-0402 minJCIRA: Curious and Interesting46.1-5: Who Do You Trust? Consumer Voices in Digital BrandingDiwanji, V. S., Cortese, J., & Lee, J. (2024). Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter). Journal of Current Issues & Research in Advertising, 46(1), 90–112. https://doi.org/10.1080/10641734.2024.2334957
2025-04-0402 minJCIRA: Curious and Interesting46.1-6: Humanizing Brands: Boosting Eco-Friendly ChoicesJeong, H. J. (2024). The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces. Journal of Current Issues & Research in Advertising, 46(1), 113–135. https://doi.org/10.1080/10641734.2024.2334958
2025-04-0402 minJCIRA: Curious and Interesting45.4-5: Consumer reactions to deceptive advertising claimsRichardson-Greenfield, P., LaFerle, C., Dehdashti, Y., & Edwards, S. (2024). Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising. Journal of Current Issues & Research in Advertising, 45(4), 441–455. https://doi.org/10.1080/10641734.2024.2310054
2024-12-2202 minJCIRA: Curious and Interesting45.4-8: Synced advertising: Privacy and brand impactSegijn, C. M., Kim, E., & van Ooijen, I. (2024). The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude. Journal of Current Issues & Research in Advertising, 45(4), 506–522. https://doi.org/10.1080/10641734.2024.2318711
2024-12-2202 minJCIRA: Curious and Interesting45.4-7: Green consumerism across culturesDiwanji, V. S., Baines, A. F., Bauer, F., & Clark, K. (2024). Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X). Journal of Current Issues & Research in Advertising, 45(4), 476–505. https://doi.org/10.1080/10641734.2024.2318705
2024-12-2202 minJCIRA: Curious and Interesting45.4-6: Diversity washing in influencer marketingOlbermann, Z., Schrand, H., & Schramm, H. (2024). You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising. Journal of Current Issues & Research in Advertising, 45(4), 456–475. https://doi.org/10.1080/10641734.2024.2310062
2024-12-2202 minJCIRA: Curious and Interesting45.4-4: Video ads for brand activismMadathil, J. C., M., N., & Niyas, M. (2024). Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity. Journal of Current Issues & Research in Advertising, 45(4), 423–440. https://doi.org/10.1080/10641734.2024.2310051
2024-12-2202 minJCIRA: Curious and Interesting45.4-3: How do we measure ad creativity?Mazerant, K., Willemsen, L. M., Neijens, P., & van Noort, G. (2024). Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments. Journal of Current Issues & Research in Advertising, 45(4), 402–422. https://doi.org/10.1080/10641734.2024.2308536
2024-12-2202 minJCIRA: Curious and Interesting45.4-2: Femvertising: Empowerment or exploitation?Buckley, A. C., Yannopoulou, N., Gorton, M., & Lie, S. (2024). Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages. Journal of Current Issues & Research in Advertising, 45(4), 388–401. https://doi.org/10.1080/10641734.2024.2305753
2024-12-2202 minJCIRA: Curious and Interesting45.4-1: Eco-labels and influencers as drivers of sustainable consumerismKo, Y., & Phua, J. (2024). Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention. Journal of Current Issues & Research in Advertising, 45(4), 369–387. https://doi.org/10.1080/10641734.2023.2288813
2024-12-2202 minJCIRA: Curious and Interesting45.3-1: Forecasting sustainability: Climate action on social mediaShin, S., Jiang, Z., Lim, R. E., & Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues & Research in Advertising, 45(3), 282–300. https://doi.org/10.1080/10641734.2024.2366173
2024-09-2202 minJCIRA: Curious and Interesting45.3-2: How AI and context shape what you seeHäglund, E., & Björklund, J. (2024). AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data. Journal of Current Issues & Research in Advertising, 45(3), 301–319. https://doi.org/10.1080/10641734.2024.2334939
2024-09-2202 minJCIRA: Curious and Interesting45.3-3: Influencer size and trustKim, H., Jeon, G., & Chung, J. Y. (2024). Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory. Journal of Current Issues & Research in Advertising, 45(3), 320–338. https://doi.org/10.1080/10641734.2024.2378349
2024-09-2202 minJCIRA: Curious and Interesting45.3-4: Smart queries, better insightsSussman, K. L., Looi, J., & Park, H. (2024). Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch. Journal of Current Issues & Research in Advertising, 45(3), 339–356. https://doi.org/10.1080/10641734.2024.2383695
2024-09-2202 minJCIRA: Curious and Interesting45.3-5: AI's triple bottom line: Profits, people, and the planet in advertisingPearson, S. (2024). Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising. Journal of Current Issues & Research in Advertising, 45(3), 357–367. https://doi.org/10.1080/10641734.2024.2382208
2024-09-2202 minJCIRA: Curious and Interesting45.2-4: Consumer responses to CSR messages during COVID-19Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E., & Teran, C. (2024). “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses. Journal of Current Issues & Research in Advertising, 45(2), 219–241. https://doi.org/10.1080/10641734.2023.2291778
2024-05-2502 minJCIRA: Curious and Interesting45.2-2: Using corporate accounts to build customer connectionsMizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research in Advertising, 45(2), 179–195. https://doi.org/10.1080/10641734.2023.2255249
2024-05-2502 minJCIRA: Curious and Interesting45.2-1: The lost history of the American Academy of AdvertisingRichards, J. I. (2024). The Lost History of the American Academy of Advertising. Journal of Current Issues & Research in Advertising, 45(2), 141–178. https://doi.org/10.1080/10641734.2023.2274355
2024-05-2501 minJCIRA: Curious and Interesting45.2-6: Ageism in advertising: Experiences across departmentsWindels, K., DuBosar, E., & Mueller, S. (2024). Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities. Journal of Current Issues & Research in Advertising, 45(2), 257–275. https://doi.org/10.1080/10641734.2024.2303072
2024-05-2502 minJCIRA: Curious and Interesting45.2-5: Balancing brand safety and user engagement on RedditVargo, C. J., Hopp, T., & Agarwal, P. (2024). Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit. Journal of Current Issues & Research in Advertising, 45(2), 242–256. https://doi.org/10.1080/10641734.2023.2301621
2024-05-2502 minJCIRA: Curious and Interesting45.2-3: Ad skepticism in black immigrant adolescentsAhn, R. J., Nelson, M. R., Eales, L., Da Silva Cherubini, F., Simenec, T. S., Ali, A., … Ferguson, G. M. (2024). Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents. Journal of Current Issues & Research in Advertising, 45(2), 196–218. https://doi.org/10.1080/10641734.2023.2271937
2024-05-2502 minJCIRA: Curious and Interesting45.1-6: Streamer and platform characteristics in live-streaming E-CommerceXuan Zhou & Chen Lou (2024) Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach,Journal of Current Issues & Research in Advertising, 45:1, 112-139, DOI: 10.1080/10641734.2023.2252036
2024-02-1102 minJCIRA: Curious and Interesting45.1-1: Engagement with luxury brands through InstagramEunseon (Penny) Kwon, Tae Rang Choi & Liang Ma (2024) Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram, Journal of Current Issues & Research in Advertising, 45:1, 1-21, DOI: 10.1080/10641734.2023.2236176
2024-02-1102 minJCIRA: Curious and Interesting45.1-2: Advertising messages for nondrinkersJoyce M. Wolburg & Eric Haley (2024) Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate, Journal of Current Issues & Research in Advertising, 45:1, 22-42, DOI: 10.1080/10641734.2023.2242900
2024-02-1102 minJCIRA: Curious and Interesting45.1-3: Optimal scale length in advertising researchGunwoo Yoon (2024) No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research, Journal of Current Issues & Research in Advertising, 45:1, 43-70, DOI: 10.1080/10641734.2023.2246049
2024-02-1102 minJCIRA: Curious and Interesting45.1-4: Guilt, shame, and self-construal in health advertisingKathrynn Pounders, Deena Kemp & Lindsay Bouchacourt (2024) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising, Journal of Current Issues & Research in Advertising, 45:1, 71-87, DOI: 10.1080/10641734.2023.2248219
2024-02-1103 minJCIRA: Curious and Interesting45.1-5: Anti-Asian racism activism on TwitterYoon-Joo Lee, Eric Haley & Yuanyuan Shang (2024) Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy, Journal of Current Issues & Research in Advertising, 45:1, 88-111, DOI: 10.1080/10641734.2023.2252025
2024-02-1102 minJCIRA: Curious and Interesting44.4-5: Public service advertisements during the pandemicEvgeniia Belobrovkina & Shelly Rodgers (2023) COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory, Journal of Current Issues & Research in Advertising, 44:4, 497-516, DOI: 10.1080/10641734.2023.2218456
2023-11-2601 minJCIRA: Curious and Interesting44.4-6: CSR advertising for Koreans and ChineseYoon-Joo Lee, Huan Chen & Eric Haley (2023) Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China, Journal of Current Issues & Research in Advertising, 44:4, 517-541, DOI: 10.1080/10641734.2023.2220012
2023-11-2602 minJCIRA: Curious and Interesting44.4-7: Social identity and spokespersonsCarolyn A. Lin & Louvins Pierre (2023) The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention, Journal of Current Issues & Research in Advertising, 44:4, 542-565, DOI: 10.1080/10641734.2023.2223240
2023-11-2602 minJCIRA: Curious and Interesting44.4-4: Normative appeals to encourage employees to act greenEun Yeon Kang & Soo Yeon Kang (2023) Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors, Journal of Current Issues & Research in Advertising, 44:4, 473-496, DOI: 10.1080/10641734.2023.2218449
2023-11-2602 minJCIRA: Curious and Interesting44.4-3: Vampire effectTerri H. Chan & Bolton K. H Chau (2023) Mitigating the Vampire Effect of Using Celebrity in Advertising: An Eye-Tracking Approach, Journal of Current Issues & Research in Advertising, 44:4, 453-472, DOI: 10.1080/10641734.2023.2209848
2023-11-2602 minJCIRA: Curious and Interesting44.4-2: Brand changes me: Self-concept through life stagesMagdalena Kolańska-Stronka, Marzanna Farnicka, Piotr Mamcarz, Paweł Krasa & Agata Poręba-Chabros (2023) Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle, Journal of Current Issues & Research in Advertising, 44:4, 429-452, DOI: 10.1080/10641734.2023.2206871
2023-11-2602 minJCIRA: Curious and Interesting44.4-1: Race and ethnicity problems in the ad industryNoura Ibrahim, Kasey Windels & Lincoln Lu (2023) Examining the Ad Industry’s Race and Ethnicity Problem: Application and Extension of Co-Cultural Theory, Journal of Current Issues & Research in Advertising, 44:4, 411-428, DOI: 10.1080/10641734.2023.2201935
2023-11-2602 minJCIRA: Curious and Interesting44.3-0: Digital advertising in the age of generative AITae Hyun Baek (2023) Digital Advertising in the Age of Generative AI, Journal of Current Issues & Research in Advertising, 44:3, 249-251, DOI: 10.1080/10641734.2023.2243496
2023-09-0901 minJCIRA: Curious and Interesting44.3-1: Are virtual or real influencers most effective in metaverse advertising?Marie Haikel-Elsabeh (2023) Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users, Journal of Current Issues & Research in Advertising, 44:3, 252-273, DOI: 10.1080/10641734.2023.2218420
2023-09-0902 minJCIRA: Curious and Interesting44.3-2: Advertising in online gaming communitiesMinseong Kim & Jihye Kim (2023) How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer, Journal of Current Issues & Research in Advertising, 44:3, 274-294, DOI: 10.1080/10641734.2023.2191117
2023-09-0902 minJCIRA: Curious and Interesting44.3-3: Anthropomorphic virtual agents versus standard text advertisingSihem Ben Saad (2023) Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent, Journal of Current Issues & Research in Advertising, 44:3, 295-331, DOI: 10.1080/10641734.2023.2218432
2023-09-0901 minJCIRA: Curious and Interesting44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencersAnan Wan & Mengtian (Montina) Jiang (2023) Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives, Journal of Current Issues & Research in Advertising, 44:3, 332-372, DOI: 10.1080/10641734.2023.2224416
2023-09-0902 minJCIRA: Curious and Interesting44.3-5: Artificial intelligence and ethnicity targetingWeilu Zhang & Shelly Rodgers (2023) Linking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Responses of Black Consumers, Journal of Current Issues & Research in Advertising, 44:3, 373-391, DOI: 10.1080/10641734.2023.2212022
2023-09-0902 minJCIRA: Curious and Interesting44.3-6: Reactions to online behavioral advertising: Privacy matters but knowledge doesn’tDong Zhang, Hilde Voorveld & Sophie C. Boerman (2023) Privacy Concerns Matter, Knowledge Does Not: Investigating Effects of Online Behavioral Advertising among Chinese and Dutch Adults, Journal of Current Issues & Research in Advertising, 44:3, 392-410, DOI: 10.1080/10641734.2023.2199812
2023-09-0902 minJCIRA: Curious and Interesting44. 2-2: Paid vaccine ads on FacebookAmanda S. Bradshaw (2023) To Share or Not to Share: A Framing Analysis of Paid Vaccine Advertisements on Facebook during COVID-19 and Pro-Vaccine Mothers’ Willingness to Promote Vaccines within Their Peer Networks, Journal of Current Issues & Research in Advertising, 44:2, 142-168,DOI: 10.1080/10641734.2022.2153392
2023-05-1702 minJCIRA: Curious and Interesting44. 2-6: Moral reasoning scores and life story of ad executivesErin Schauster (2023) Beyond Moral Reasoning Scores: Life Story Interviews and the Interpersonal Nature of Advertising, Journal of Current Issues & Research in Advertising, 44:2, 225-248, DOI: 10.1080/10641734.2023.2194348
2023-05-1701 minJCIRA: Curious and Interesting44. 2-5: Gender diversity and creativity in ad agenciesTeresa Tackett (2023) A Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations, Journal of Current Issues & Research in Advertising, 44:2, 212-224, DOI: 10.1080/10641734.2022.2155890
2023-05-1701 minJCIRA: Curious and Interesting44. 2-4: Influencer and sponsorship disclosure on InstagramY. J. Chung, S. S. Lee & E. Kim (2023) The Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts, Journal of Current Issues & Research in Advertising, 44:2, 193-211, DOI: 10.1080/10641734.2022.2155891
2023-05-1702 minJCIRA: Curious and Interesting44. 2-3: The ideal advertising professorGeorge Anghelcev, Sela Sar, Jas L. Moultrie & S. Shageaa Naqvi (2023) The Ideal Advertising Professor: A ZMET-Based Inquiry, Journal of Current Issues & Research in Advertising, 44:2, 169-191, DOI: 10.1080/10641734.2022.2153949
2023-05-1702 minJCIRA: Curious and Interesting44. 2-1: Advertising in the times of COVIDCynthia R. Morton, Naa Amponsah Dodoo, Jorge Villegas, Sophia Mueller & Hye Soo Chang (2023) Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials,Journal of Current Issues & Research in Advertising, 44:2, 123-141, DOI: 10.1080/10641734.2022.2149640
2023-05-1701 minJCIRA: Curious and Interesting44. 1-2: Blockchain technology in advertisingJoseph T. Yun & Joanna Strycharz (2023) Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research, Journal of Current Issues & Research in Advertising, 44:1, 24-37, DOI: 10.1080/10641734.2022.2090464
2023-02-1401 minJCIRA: Curious and Interesting44. 1-3: Culture at arm’s lengthOlga Shabalina, Michelle R. Nelson, Lidiia K. Lobodenko & Na Hong (2023) Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers, Journal of Current Issues & Research in Advertising, 44:1, 38-59, DOI: 10.1080/10641734.2022.2093804
2023-02-1402 minJCIRA: Curious and Interesting44. 1-4: Influencer marketing on social mediaChen Lou, Charles R. Taylor & Xuan Zhou (2023) Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness, Journal of Current Issues & Research in Advertising, 44:1, 60-87, DOI: 10.1080/10641734.2022.2124471
2023-02-1401 minJCIRA: Curious and Interesting44. 1-5: Empathy or escape? Disgust-evoking charity appealsDeena Kemp (2023) Empathy or Escape? Examining Alternative Mechanisms Underlying Responses to Disgust-Evoking Charity Appeals Over Time, Journal of Current Issues & Research in Advertising, 44:1, 88-104, DOI: 10.1080/10641734.2022.2130483
2023-02-1401 minJCIRA: Curious and Interesting44. 1-6: Advertising role of CSR and strategic investment in R&DJongwan Bae, Hannah Oh & Seungbeom Kim (2023) Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry, Journal of Current Issues & Research in Advertising, 44:1, 105-121, DOI: 10.1080/10641734.2022.2131655
2023-02-1402 minJCIRA: Curious and Interesting44. 1-1: The face of nonbinary beauty communication on InstagramRia Wiid, Tomas Müllern & Adele Berndt (2023) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis, Journal of Current Issues & Research in Advertising, 44:1, 1-23, DOI: 10.1080/10641734.2022.2089786
2023-02-1301 minJCIRA: Curious and Interesting43. 4-1: What do COVID-19 ads intend to accomplish?Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter & Barbara Mueller (2022) Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany, Journal of Current Issues & Research in Advertising, 43:4, 337-359, DOI: 10.1080/10641734.2022.2079025
2022-11-1302 minJCIRA: Curious and Interesting43. 4-2: I choose to watch ads that matter to meRegina Jihea Ahn & Chang-Dae Ham (2022) Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance, Journal of Current Issues & Research in Advertising, 43:4, 360-376, DOI: 10.1080/10641734.2022.2092788
2022-11-1301 minJCIRA: Curious and Interesting43. 4-5: I already donated, so don’t tell me to recycleRachel Esther Lim & Ji Mi Hong (2022) Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising, Journal of Current Issues & Research in Advertising, 43:4, 421-436, DOI: 10.1080/10641734.2022.2122638
2022-11-1302 minJCIRA: Curious and Interesting43. 4-3: Listicles versus narrativesChris R. Noland & Taylor Wen (2022) Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness, Journal of Current Issues & Research in Advertising, 43:4, 377-399, DOI: 10.1080/10641734.2022.2100845
2022-11-1302 minJCIRA: Curious and Interesting43. 4-4: Is this the best a man can get?Shuang Wu, Nina Krey & Ryan E. Cruz (2022) Improving Representation Over Time? Assessing Intersectional (In)Visibility of Masculinity and Race/Ethnicity in Print Ads, Journal of Current Issues & Research in Advertising, 43:4, 400-420, DOI: 10.1080/10641734.2022.2097347
2022-11-1302 minJCIRA: Curious and Interesting43. 3-5: Thematic congruency in brand placements: Memory versus attitude.Davit Davtyan & Armen Tashchian (2022) Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures, Journal of Current Issues & Research in Advertising, 43:3, 319-335, DOI: 10.1080/10641734.2022.2066231
2022-08-1603 minJCIRA: Curious and Interesting43. 3-4 Group or individual workouts: Gain-framed or loss-framed discounts?Xiaofei Pan & Sukki Yoon (2022) Gym Membership Programs: Image Motivation and Conditional Discount Framing, Journal of Current Issues & Research in Advertising, 43:3, 301-318, DOI: 10.1080/10641734.2021.1975588
2022-08-1603 minJCIRA: Curious and Interesting43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketingNils S. Borchers (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing, Journal of Current Issues & Research in Advertising, 43:3, 274-300, DOI: 10.1080/10641734.2022.2066230
2022-08-1601 minJCIRA: Curious and Interesting43. 3-2: Kidfluencing! How calls to action, brand logo, and disclosure affect parental video appraisalsJason Freeman & Frank Dardis (2022) Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals, Journal of Current Issues & Research in Advertising, 43:3, 256-273, DOI: 10.1080/10641734.2022.2037111
2022-08-1602 minJCIRA: Curious and Interesting43. 3-1: How do children and adolescents react when social media influencers inform their audiences that they are advertising products?Jessica Castonguay (2022) Influencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind, Journal of Current Issues & Research in Advertising, 43:3, 237-255, DOI: 10.1080/10641734.2021.1973928
2022-08-1603 minJCIRA: Curious and Interesting43. 2-7: Effects of disclosure, product placement, and ad–context congruenceShuoya Sun & Nathaniel J. Evans (2022) Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing, Journal of Current Issues & Research in Advertising, 43:2, 219-235, DOI: 10.1080/10641734.2021.1982083
2022-05-0401 minJCIRA: Curious and Interesting43. 2-6: Emotional congruence of ad placement on YouTubeTaylor Jing Wen, Ching-Hua Chuan, Jing Yang & Wanhsiu Sunny Tsai (2022) Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube, Journal of Current Issues & Research in Advertising, 43:2, 200-218, DOI: 10.1080/10641734.2021.1963356
2022-05-0401 minJCIRA: Curious and Interesting43. 2-5: How can we minimize visual stereotypes in ads?Qiang (Tony) Yan & Michael R. Hyman (2022) How Can We Minimize Visual Stereotypes in Ads? Journal of Current Issues & Research in Advertising, 43:2, 185-199, DOI: 10.1080/10641734.2021.1957044
2022-05-0402 minJCIRA: Curious and Interesting43. 2-3: Understanding the value of street art for artists, consumers, and brandsDiana Cárdenas, Raquel Castaño, Claudia Quintanilla & Edgardo Ayala (2022) Understanding the Value of Street Art for Artists, Consumers, and Brands, Journal of Current Issues & Research in Advertising, 43:2, 155-164, DOI: 10.1080/10641734.2022.2033652
2022-05-0402 minJCIRA: Curious and Interesting43. 2-4: Saudi women take the wheelKhalid Alharbi & Kelli Boling (2022) Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media, Journal of Current Issues & Research in Advertising, 43:2, 165-184, DOI: 10.1080/10641734.2021.1995543
2022-05-0402 minJCIRA: Curious and Interesting43. 2-2: Using photovoice research for advertising theoryShelly Rodgers & Evgeniia Belobrovkina (2022) Using Photovoice Research for Advertising Theory, Journal of Current Issues & Research in Advertising, 43:2, 137-154, DOI: 10.1080/10641734.2021.1945981
2022-05-0402 minJCIRA: Curious and Interesting43. 2-1: How can we test for high creativity and for the potential success of creative ideas in advertising?John R. Rossiter (2022) Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them, Journal of Current Issues & Research in Advertising, 43:2, 123-136, DOI: 10.1080/10641734.2021.2010245
2022-05-0402 min
JCIRA: Curious and Interesting43.1-4: Do Facebook users react differently to intrusive or relevant native ads?Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau & Sela Sar (2022) Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge, Journal of Current Issues & Research in Advertising, 43:1, 68-89, DOI: 10.1080/10641734.2021.1944934
2022-02-1302 min
JCIRA: Curious and Interesting43.1-5: Do virtual tours make you more likely to travel to an advertised destination?Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn (2022) Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image, Journal of Current Issues & Research in Advertising, 43:1, 90-105, DOI: 10.1080/10641734.2021.1962441
2022-02-1301 min
JCIRA: Curious and Interesting43.1-6: Do viewers change their focus on brand quality or authenticity after seeing green ads on news websites or on social media websites?Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan (2022) Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement, Journal of Current Issues & Research in Advertising, 43:1, 106-121, DOI: 10.1080/10641734.2021.1964655
2022-02-1301 minJCIRA: Curious and InterestingAre Ads that Use Body Disturbance Methods Revolting or Entertaining?Mark Callister, Lesa A. Stern, Kevin K. John & Melissa Seipel (2022) Digital Body Disturbances in Advertising: Attraction or Repulsion?, Journal of Current Issues & Research in Advertising, 43:1, 1-25, DOI: 10.1080/10641734.2021.1925180
2022-02-1302 min
JCIRA: Curious and Interesting43.1-1: Are Ads that Use Body Disturbance Methods Revolting or Entertaining?Mark Callister, Lesa A. Stern, Kevin K. John & Melissa Seipel (2022) Digital Body Disturbances in Advertising: Attraction or Repulsion?, Journal of Current Issues & Research in Advertising, 43:1, 1-25, DOI: 10.1080/10641734.2021.1925180
2022-02-1302 min
JCIRA: Curious and Interesting43.1-2: How Do Brand Managers Make Sense of the Digital Media Environment?Tyler Milfeld & Eric Haley (2022) Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment, Journal of Current Issues & Research in Advertising, 43:1, 26-46, DOI: 10.1080/10641734.2021.1935364
2022-02-1301 min
JCIRA: Curious and Interesting43.1-3: Do emotions make YouTube ads go viral?Taylor Jing Wen, Chang Won Choi, Linwan Wu & Jon D. Morris (2022) Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising, Journal of Current Issues & Research in Advertising, 43:1, 47-67, DOI: 10.1080/10641734.2021.1937408
2022-02-1301 min