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Showing episodes and shows of
Sukki Yoon
Shows
JCIRA: Curious and Interesting
46.2-3: Eco-Curious: The Power of Surprise
van Gogh, R., Poels, K., & Walrave, M. (2024). Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women. Journal of Current Issues & Research in Advertising, 46(2), 183–223. https://doi.org/10.1080/10641734.2024.2367616
2025-06-08
02 min
JCIRA: Curious and Interesting
46.2-4: Luxury Brands, Local Clicks
Huang, J., & Zhou, P. (2024). Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic. Journal of Current Issues & Research in Advertising, 46(2), 224–239. https://doi.org/10.1080/10641734.2024.2377547
2025-06-08
02 min
JCIRA: Curious and Interesting
46.2-5: When Stories Sell
Kim, E. (Anna), Hofmann, V., Ratneshwar, S., & Thorson, E. (2024). Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction. Journal of Current Issues & Research in Advertising, 46(2), 240–258. https://doi.org/10.1080/10641734.2024.2377541
2025-06-08
02 min
JCIRA: Curious and Interesting
46.2-6: Reframing Stigma
Lee, Y. J., Yoon, H. J., & Seo, H. Y. (2024). The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages. Journal of Current Issues & Research in Advertising, 46(2), 259–272. https://doi.org/10.1080/10641734.2024.2380434
2025-06-08
02 min
JCIRA: Curious and Interesting
46.2.1: Too Green to Be Humble?
Milfeld, T., Pittman, M., & Taylor, C. R. (2024). Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues & Research in Advertising, 46(2), 137–159. https://doi.org/10.1080/10641734.2024.2346711
2025-06-08
02 min
JCIRA: Curious and Interesting
46.2-2: Big vs. Small: What Makes Influencers Successful?
Walter, N., Föhl, U., & Zagermann, L. (2024). Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers. Journal of Current Issues & Research in Advertising, 46(2), 160–182. https://doi.org/10.1080/10641734.2024.2366198
2025-06-08
02 min
JCIRA: Curious and Interesting
46.1-5: Who Do You Trust? Consumer Voices in Digital Branding
Diwanji, V. S., Cortese, J., & Lee, J. (2024). Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter). Journal of Current Issues & Research in Advertising, 46(1), 90–112. https://doi.org/10.1080/10641734.2024.2334957
2025-04-04
02 min
JCIRA: Curious and Interesting
46.1-6: Humanizing Brands: Boosting Eco-Friendly Choices
Jeong, H. J. (2024). The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces. Journal of Current Issues & Research in Advertising, 46(1), 113–135. https://doi.org/10.1080/10641734.2024.2334958
2025-04-04
02 min
JCIRA: Curious and Interesting
46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk
Feng, Y., & Kim, H. J. (2024). Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance. Journal of Current Issues & Research in Advertising, 46(1), 69–89. https://doi.org/10.1080/10641734.2024.2328576
2025-04-04
02 min
JCIRA: Curious and Interesting
46.1-3: Metaphorically Speaking: Visual Advertising Insights
Khan, M. B., Turner, M., & Butt, A. (2024). Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness. Journal of Current Issues & Research in Advertising, 46(1), 40–68. https://doi.org/10.1080/10641734.2024.2323992
2025-04-04
02 min
JCIRA: Curious and Interesting
46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement
Kim, M., & Baek, T. H. (2024). Expertise and Playfulness of Social Media Influencers. Journal of Current Issues & Research in Advertising, 46(1), 19–39. https://doi.org/10.1080/10641734.2024.2321230
2025-04-04
02 min
JCIRA: Curious and Interesting
46.1-1: The Power of Time: How Long-Term Followers Boost Influencer Impact
Breves, P., & Liebers, N. (2024). The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages. Journal of Current Issues & Research in Advertising, 46(1), 1–18. https://doi.org/10.1080/10641734.2024.2320186
2025-04-04
02 min
JCIRA: Curious and Interesting
45.4-1: Eco-labels and influencers as drivers of sustainable consumerism
Ko, Y., & Phua, J. (2024). Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention. Journal of Current Issues & Research in Advertising, 45(4), 369–387. https://doi.org/10.1080/10641734.2023.2288813
2024-12-22
02 min
JCIRA: Curious and Interesting
45.4-2: Femvertising: Empowerment or exploitation?
Buckley, A. C., Yannopoulou, N., Gorton, M., & Lie, S. (2024). Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages. Journal of Current Issues & Research in Advertising, 45(4), 388–401. https://doi.org/10.1080/10641734.2024.2305753
2024-12-22
02 min
JCIRA: Curious and Interesting
45.4-3: How do we measure ad creativity?
Mazerant, K., Willemsen, L. M., Neijens, P., & van Noort, G. (2024). Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments. Journal of Current Issues & Research in Advertising, 45(4), 402–422. https://doi.org/10.1080/10641734.2024.2308536
2024-12-22
02 min
JCIRA: Curious and Interesting
45.4-4: Video ads for brand activism
Madathil, J. C., M., N., & Niyas, M. (2024). Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity. Journal of Current Issues & Research in Advertising, 45(4), 423–440. https://doi.org/10.1080/10641734.2024.2310051
2024-12-22
02 min
JCIRA: Curious and Interesting
45.4-5: Consumer reactions to deceptive advertising claims
Richardson-Greenfield, P., LaFerle, C., Dehdashti, Y., & Edwards, S. (2024). Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising. Journal of Current Issues & Research in Advertising, 45(4), 441–455. https://doi.org/10.1080/10641734.2024.2310054
2024-12-22
02 min
JCIRA: Curious and Interesting
45.4-6: Diversity washing in influencer marketing
Olbermann, Z., Schrand, H., & Schramm, H. (2024). You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising. Journal of Current Issues & Research in Advertising, 45(4), 456–475. https://doi.org/10.1080/10641734.2024.2310062
2024-12-22
02 min
JCIRA: Curious and Interesting
45.4-7: Green consumerism across cultures
Diwanji, V. S., Baines, A. F., Bauer, F., & Clark, K. (2024). Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X). Journal of Current Issues & Research in Advertising, 45(4), 476–505. https://doi.org/10.1080/10641734.2024.2318705
2024-12-22
02 min
JCIRA: Curious and Interesting
45.4-8: Synced advertising: Privacy and brand impact
Segijn, C. M., Kim, E., & van Ooijen, I. (2024). The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude. Journal of Current Issues & Research in Advertising, 45(4), 506–522. https://doi.org/10.1080/10641734.2024.2318711
2024-12-22
02 min
JCIRA: Curious and Interesting
45.3-2: How AI and context shape what you see
Häglund, E., & Björklund, J. (2024). AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data. Journal of Current Issues & Research in Advertising, 45(3), 301–319. https://doi.org/10.1080/10641734.2024.2334939
2024-09-22
02 min
JCIRA: Curious and Interesting
45.3-5: AI's triple bottom line: Profits, people, and the planet in advertising
Pearson, S. (2024). Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising. Journal of Current Issues & Research in Advertising, 45(3), 357–367. https://doi.org/10.1080/10641734.2024.2382208
2024-09-22
02 min
JCIRA: Curious and Interesting
45.3-4: Smart queries, better insights
Sussman, K. L., Looi, J., & Park, H. (2024). Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch. Journal of Current Issues & Research in Advertising, 45(3), 339–356. https://doi.org/10.1080/10641734.2024.2383695
2024-09-22
02 min
JCIRA: Curious and Interesting
45.3-3: Influencer size and trust
Kim, H., Jeon, G., & Chung, J. Y. (2024). Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory. Journal of Current Issues & Research in Advertising, 45(3), 320–338. https://doi.org/10.1080/10641734.2024.2378349
2024-09-22
02 min
JCIRA: Curious and Interesting
45.3-1: Forecasting sustainability: Climate action on social media
Shin, S., Jiang, Z., Lim, R. E., & Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues & Research in Advertising, 45(3), 282–300. https://doi.org/10.1080/10641734.2024.2366173
2024-09-22
02 min
JCIRA: Curious and Interesting
45.2-3: Ad skepticism in black immigrant adolescents
Ahn, R. J., Nelson, M. R., Eales, L., Da Silva Cherubini, F., Simenec, T. S., Ali, A., … Ferguson, G. M. (2024). Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents. Journal of Current Issues & Research in Advertising, 45(2), 196–218. https://doi.org/10.1080/10641734.2023.2271937
2024-05-25
02 min
JCIRA: Curious and Interesting
45.2-4: Consumer responses to CSR messages during COVID-19
Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E., & Teran, C. (2024). “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses. Journal of Current Issues & Research in Advertising, 45(2), 219–241. https://doi.org/10.1080/10641734.2023.2291778
2024-05-25
02 min
JCIRA: Curious and Interesting
45.2-5: Balancing brand safety and user engagement on Reddit
Vargo, C. J., Hopp, T., & Agarwal, P. (2024). Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit. Journal of Current Issues & Research in Advertising, 45(2), 242–256. https://doi.org/10.1080/10641734.2023.2301621
2024-05-25
02 min
JCIRA: Curious and Interesting
45.2-6: Ageism in advertising: Experiences across departments
Windels, K., DuBosar, E., & Mueller, S. (2024). Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities. Journal of Current Issues & Research in Advertising, 45(2), 257–275. https://doi.org/10.1080/10641734.2024.2303072
2024-05-25
02 min
JCIRA: Curious and Interesting
45.2-1: The lost history of the American Academy of Advertising
Richards, J. I. (2024). The Lost History of the American Academy of Advertising. Journal of Current Issues & Research in Advertising, 45(2), 141–178. https://doi.org/10.1080/10641734.2023.2274355
2024-05-25
01 min
JCIRA: Curious and Interesting
45.2-2: Using corporate accounts to build customer connections
Mizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research in Advertising, 45(2), 179–195. https://doi.org/10.1080/10641734.2023.2255249
2024-05-25
02 min
JCIRA: Curious and Interesting
45.1-6: Streamer and platform characteristics in live-streaming E-Commerce
Xuan Zhou & Chen Lou (2024) Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach,Journal of Current Issues & Research in Advertising, 45:1, 112-139, DOI: 10.1080/10641734.2023.2252036
2024-02-11
02 min
JCIRA: Curious and Interesting
45.1-1: Engagement with luxury brands through Instagram
Eunseon (Penny) Kwon, Tae Rang Choi & Liang Ma (2024) Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram, Journal of Current Issues & Research in Advertising, 45:1, 1-21, DOI: 10.1080/10641734.2023.2236176
2024-02-11
02 min
JCIRA: Curious and Interesting
45.1-5: Anti-Asian racism activism on Twitter
Yoon-Joo Lee, Eric Haley & Yuanyuan Shang (2024) Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy, Journal of Current Issues & Research in Advertising, 45:1, 88-111, DOI: 10.1080/10641734.2023.2252025
2024-02-11
02 min
JCIRA: Curious and Interesting
45.1-4: Guilt, shame, and self-construal in health advertising
Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt (2024) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising, Journal of Current Issues & Research in Advertising, 45:1, 71-87, DOI: 10.1080/10641734.2023.2248219
2024-02-11
03 min
JCIRA: Curious and Interesting
45.1-3: Optimal scale length in advertising research
Gunwoo Yoon (2024) No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research, Journal of Current Issues & Research in Advertising, 45:1, 43-70, DOI: 10.1080/10641734.2023.2246049
2024-02-11
02 min
JCIRA: Curious and Interesting
45.1-2: Advertising messages for nondrinkers
Joyce M. Wolburg & Eric Haley (2024) Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate, Journal of Current Issues & Research in Advertising, 45:1, 22-42, DOI: 10.1080/10641734.2023.2242900
2024-02-11
02 min
JCIRA: Curious and Interesting
44.4-7: Social identity and spokespersons
Carolyn A. Lin & Louvins Pierre (2023) The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention, Journal of Current Issues & Research in Advertising, 44:4, 542-565, DOI: 10.1080/10641734.2023.2223240
2023-11-26
02 min
JCIRA: Curious and Interesting
44.4-6: CSR advertising for Koreans and Chinese
Yoon-Joo Lee, Huan Chen & Eric Haley (2023) Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China, Journal of Current Issues & Research in Advertising, 44:4, 517-541, DOI: 10.1080/10641734.2023.2220012
2023-11-26
02 min
JCIRA: Curious and Interesting
44.4-5: Public service advertisements during the pandemic
Evgeniia Belobrovkina & Shelly Rodgers (2023) COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory, Journal of Current Issues & Research in Advertising, 44:4, 497-516, DOI: 10.1080/10641734.2023.2218456
2023-11-26
01 min
JCIRA: Curious and Interesting
44.4-4: Normative appeals to encourage employees to act green
Eun Yeon Kang & Soo Yeon Kang (2023) Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors, Journal of Current Issues & Research in Advertising, 44:4, 473-496, DOI: 10.1080/10641734.2023.2218449
2023-11-26
02 min
JCIRA: Curious and Interesting
44.4-2: Brand changes me: Self-concept through life stages
Magdalena Kolańska-Stronka, Marzanna Farnicka, Piotr Mamcarz, Paweł Krasa & Agata Poręba-Chabros (2023) Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle, Journal of Current Issues & Research in Advertising, 44:4, 429-452, DOI: 10.1080/10641734.2023.2206871
2023-11-26
02 min
JCIRA: Curious and Interesting
44.4-3: Vampire effect
Terri H. Chan & Bolton K. H Chau (2023) Mitigating the Vampire Effect of Using Celebrity in Advertising: An Eye-Tracking Approach, Journal of Current Issues & Research in Advertising, 44:4, 453-472, DOI: 10.1080/10641734.2023.2209848
2023-11-26
02 min
JCIRA: Curious and Interesting
44.4-1: Race and ethnicity problems in the ad industry
Noura Ibrahim, Kasey Windels & Lincoln Lu (2023) Examining the Ad Industry’s Race and Ethnicity Problem: Application and Extension of Co-Cultural Theory, Journal of Current Issues & Research in Advertising, 44:4, 411-428, DOI: 10.1080/10641734.2023.2201935
2023-11-26
02 min
JCIRA: Curious and Interesting
44.3-0: Digital advertising in the age of generative AI
Tae Hyun Baek (2023) Digital Advertising in the Age of Generative AI, Journal of Current Issues & Research in Advertising, 44:3, 249-251, DOI: 10.1080/10641734.2023.2243496
2023-09-09
01 min
JCIRA: Curious and Interesting
44.3-1: Are virtual or real influencers most effective in metaverse advertising?
Marie Haikel-Elsabeh (2023) Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users, Journal of Current Issues & Research in Advertising, 44:3, 252-273, DOI: 10.1080/10641734.2023.2218420
2023-09-09
02 min
JCIRA: Curious and Interesting
44.3-2: Advertising in online gaming communities
Minseong Kim & Jihye Kim (2023) How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer, Journal of Current Issues & Research in Advertising, 44:3, 274-294, DOI: 10.1080/10641734.2023.2191117
2023-09-09
02 min
JCIRA: Curious and Interesting
44.3-3: Anthropomorphic virtual agents versus standard text advertising
Sihem Ben Saad (2023) Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent, Journal of Current Issues & Research in Advertising, 44:3, 295-331, DOI: 10.1080/10641734.2023.2218432
2023-09-09
01 min
JCIRA: Curious and Interesting
44.3-4: Industry experts and consumers provide contrasting opinions about virtual versus human influencers
Anan Wan & Mengtian (Montina) Jiang (2023) Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives, Journal of Current Issues & Research in Advertising, 44:3, 332-372, DOI: 10.1080/10641734.2023.2224416
2023-09-09
02 min
JCIRA: Curious and Interesting
44.3-5: Artificial intelligence and ethnicity targeting
Weilu Zhang & Shelly Rodgers (2023) Linking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Responses of Black Consumers, Journal of Current Issues & Research in Advertising, 44:3, 373-391, DOI: 10.1080/10641734.2023.2212022
2023-09-09
02 min
JCIRA: Curious and Interesting
44.3-6: Reactions to online behavioral advertising: Privacy matters but knowledge doesn’t
Dong Zhang, Hilde Voorveld & Sophie C. Boerman (2023) Privacy Concerns Matter, Knowledge Does Not: Investigating Effects of Online Behavioral Advertising among Chinese and Dutch Adults, Journal of Current Issues & Research in Advertising, 44:3, 392-410, DOI: 10.1080/10641734.2023.2199812
2023-09-09
02 min
JCIRA: Curious and Interesting
44. 2-4: Influencer and sponsorship disclosure on Instagram
Y. J. Chung, S. S. Lee & E. Kim (2023) The Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts, Journal of Current Issues & Research in Advertising, 44:2, 193-211, DOI: 10.1080/10641734.2022.2155891
2023-05-17
02 min
JCIRA: Curious and Interesting
44. 2-6: Moral reasoning scores and life story of ad executives
Erin Schauster (2023) Beyond Moral Reasoning Scores: Life Story Interviews and the Interpersonal Nature of Advertising, Journal of Current Issues & Research in Advertising, 44:2, 225-248, DOI: 10.1080/10641734.2023.2194348
2023-05-17
01 min
JCIRA: Curious and Interesting
44. 2-5: Gender diversity and creativity in ad agencies
Teresa Tackett (2023) A Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations, Journal of Current Issues & Research in Advertising, 44:2, 212-224, DOI: 10.1080/10641734.2022.2155890
2023-05-17
01 min
JCIRA: Curious and Interesting
44. 2-3: The ideal advertising professor
George Anghelcev, Sela Sar, Jas L. Moultrie & S. Shageaa Naqvi (2023) The Ideal Advertising Professor: A ZMET-Based Inquiry, Journal of Current Issues & Research in Advertising, 44:2, 169-191, DOI: 10.1080/10641734.2022.2153949
2023-05-17
02 min
JCIRA: Curious and Interesting
44. 2-2: Paid vaccine ads on Facebook
Amanda S. Bradshaw (2023) To Share or Not to Share: A Framing Analysis of Paid Vaccine Advertisements on Facebook during COVID-19 and Pro-Vaccine Mothers’ Willingness to Promote Vaccines within Their Peer Networks, Journal of Current Issues & Research in Advertising, 44:2, 142-168,DOI: 10.1080/10641734.2022.2153392
2023-05-17
02 min
JCIRA: Curious and Interesting
44. 2-1: Advertising in the times of COVID
Cynthia R. Morton, Naa Amponsah Dodoo, Jorge Villegas, Sophia Mueller & Hye Soo Chang (2023) Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials,Journal of Current Issues & Research in Advertising, 44:2, 123-141, DOI: 10.1080/10641734.2022.2149640
2023-05-17
01 min
JCIRA: Curious and Interesting
44. 1-2: Blockchain technology in advertising
Joseph T. Yun & Joanna Strycharz (2023) Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research, Journal of Current Issues & Research in Advertising, 44:1, 24-37, DOI: 10.1080/10641734.2022.2090464
2023-02-14
01 min
JCIRA: Curious and Interesting
44. 1-3: Culture at arm’s length
Olga Shabalina, Michelle R. Nelson, Lidiia K. Lobodenko & Na Hong (2023) Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers, Journal of Current Issues & Research in Advertising, 44:1, 38-59, DOI: 10.1080/10641734.2022.2093804
2023-02-14
02 min
JCIRA: Curious and Interesting
44. 1-4: Influencer marketing on social media
Chen Lou, Charles R. Taylor & Xuan Zhou (2023) Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness, Journal of Current Issues & Research in Advertising, 44:1, 60-87, DOI: 10.1080/10641734.2022.2124471
2023-02-14
01 min
JCIRA: Curious and Interesting
44. 1-5: Empathy or escape? Disgust-evoking charity appeals
Deena Kemp (2023) Empathy or Escape? Examining Alternative Mechanisms Underlying Responses to Disgust-Evoking Charity Appeals Over Time, Journal of Current Issues & Research in Advertising, 44:1, 88-104, DOI: 10.1080/10641734.2022.2130483
2023-02-14
01 min
JCIRA: Curious and Interesting
44. 1-6: Advertising role of CSR and strategic investment in R&D
Jongwan Bae, Hannah Oh & Seungbeom Kim (2023) Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry, Journal of Current Issues & Research in Advertising, 44:1, 105-121, DOI: 10.1080/10641734.2022.2131655
2023-02-14
02 min
JCIRA: Curious and Interesting
44. 1-1: The face of nonbinary beauty communication on Instagram
Ria Wiid, Tomas Müllern & Adele Berndt (2023) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis, Journal of Current Issues & Research in Advertising, 44:1, 1-23, DOI: 10.1080/10641734.2022.2089786
2023-02-13
01 min
JCIRA: Curious and Interesting
43. 4-3: Listicles versus narratives
Chris R. Noland & Taylor Wen (2022) Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness, Journal of Current Issues & Research in Advertising, 43:4, 377-399, DOI: 10.1080/10641734.2022.2100845
2022-11-13
02 min
JCIRA: Curious and Interesting
43. 4-2: I choose to watch ads that matter to me
Regina Jihea Ahn & Chang-Dae Ham (2022) Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance, Journal of Current Issues & Research in Advertising, 43:4, 360-376, DOI: 10.1080/10641734.2022.2092788
2022-11-13
01 min
JCIRA: Curious and Interesting
43. 4-5: I already donated, so don’t tell me to recycle
Rachel Esther Lim & Ji Mi Hong (2022) Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising, Journal of Current Issues & Research in Advertising, 43:4, 421-436, DOI: 10.1080/10641734.2022.2122638
2022-11-13
02 min
JCIRA: Curious and Interesting
43. 4-4: Is this the best a man can get?
Shuang Wu, Nina Krey & Ryan E. Cruz (2022) Improving Representation Over Time? Assessing Intersectional (In)Visibility of Masculinity and Race/Ethnicity in Print Ads, Journal of Current Issues & Research in Advertising, 43:4, 400-420, DOI: 10.1080/10641734.2022.2097347
2022-11-13
02 min
JCIRA: Curious and Interesting
43. 4-1: What do COVID-19 ads intend to accomplish?
Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter & Barbara Mueller (2022) Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany, Journal of Current Issues & Research in Advertising, 43:4, 337-359, DOI: 10.1080/10641734.2022.2079025
2022-11-13
02 min
JCIRA: Curious and Interesting
43. 3-5: Thematic congruency in brand placements: Memory versus attitude.
Davit Davtyan & Armen Tashchian (2022) Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures, Journal of Current Issues & Research in Advertising, 43:3, 319-335, DOI: 10.1080/10641734.2022.2066231
2022-08-16
03 min
JCIRA: Curious and Interesting
43. 3-4 Group or individual workouts: Gain-framed or loss-framed discounts?
Xiaofei Pan & Sukki Yoon (2022) Gym Membership Programs: Image Motivation and Conditional Discount Framing, Journal of Current Issues & Research in Advertising, 43:3, 301-318, DOI: 10.1080/10641734.2021.1975588
2022-08-16
03 min
JCIRA: Curious and Interesting
43. 3-3: How persuasion knowledge stands between adolescent skepticism and identification in influencer marketing
Nils S. Borchers (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing, Journal of Current Issues & Research in Advertising, 43:3, 274-300, DOI: 10.1080/10641734.2022.2066230
2022-08-16
01 min
JCIRA: Curious and Interesting
43. 3-2: Kidfluencing! How calls to action, brand logo, and disclosure affect parental video appraisals
Jason Freeman & Frank Dardis (2022) Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals, Journal of Current Issues & Research in Advertising, 43:3, 256-273, DOI: 10.1080/10641734.2022.2037111
2022-08-16
02 min
JCIRA: Curious and Interesting
43. 3-1: How do children and adolescents react when social media influencers inform their audiences that they are advertising products?
Jessica Castonguay (2022) Influencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind, Journal of Current Issues & Research in Advertising, 43:3, 237-255, DOI: 10.1080/10641734.2021.1973928
2022-08-16
03 min
JCIRA: Curious and Interesting
43. 2-7: Effects of disclosure, product placement, and ad–context congruence
Shuoya Sun & Nathaniel J. Evans (2022) Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing, Journal of Current Issues & Research in Advertising, 43:2, 219-235, DOI: 10.1080/10641734.2021.1982083
2022-05-04
01 min
JCIRA: Curious and Interesting
43. 2-6: Emotional congruence of ad placement on YouTube
Taylor Jing Wen, Ching-Hua Chuan, Jing Yang & Wanhsiu Sunny Tsai (2022) Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube, Journal of Current Issues & Research in Advertising, 43:2, 200-218, DOI: 10.1080/10641734.2021.1963356
2022-05-04
01 min
JCIRA: Curious and Interesting
43. 2-5: How can we minimize visual stereotypes in ads?
Qiang (Tony) Yan & Michael R. Hyman (2022) How Can We Minimize Visual Stereotypes in Ads? Journal of Current Issues & Research in Advertising, 43:2, 185-199, DOI: 10.1080/10641734.2021.1957044
2022-05-04
02 min
JCIRA: Curious and Interesting
43. 2-4: Saudi women take the wheel
Khalid Alharbi & Kelli Boling (2022) Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media, Journal of Current Issues & Research in Advertising, 43:2, 165-184, DOI: 10.1080/10641734.2021.1995543
2022-05-04
02 min
JCIRA: Curious and Interesting
43. 2-3: Understanding the value of street art for artists, consumers, and brands
Diana Cárdenas, Raquel Castaño, Claudia Quintanilla & Edgardo Ayala (2022) Understanding the Value of Street Art for Artists, Consumers, and Brands, Journal of Current Issues & Research in Advertising, 43:2, 155-164, DOI: 10.1080/10641734.2022.2033652
2022-05-04
02 min
JCIRA: Curious and Interesting
43. 2-2: Using photovoice research for advertising theory
Shelly Rodgers & Evgeniia Belobrovkina (2022) Using Photovoice Research for Advertising Theory, Journal of Current Issues & Research in Advertising, 43:2, 137-154, DOI: 10.1080/10641734.2021.1945981
2022-05-04
02 min
JCIRA: Curious and Interesting
43. 2-1: How can we test for high creativity and for the potential success of creative ideas in advertising?
John R. Rossiter (2022) Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them, Journal of Current Issues & Research in Advertising, 43:2, 123-136, DOI: 10.1080/10641734.2021.2010245
2022-05-04
02 min
JCIRA: Curious and Interesting
43.1-6: Do viewers change their focus on brand quality or authenticity after seeing green ads on news websites or on social media websites?
Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan (2022) Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement, Journal of Current Issues & Research in Advertising, 43:1, 106-121, DOI: 10.1080/10641734.2021.1964655
2022-02-13
01 min
JCIRA: Curious and Interesting
43.1-5: Do virtual tours make you more likely to travel to an advertised destination?
Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn (2022) Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image, Journal of Current Issues & Research in Advertising, 43:1, 90-105, DOI: 10.1080/10641734.2021.1962441
2022-02-13
01 min
JCIRA: Curious and Interesting
43.1-4: Do Facebook users react differently to intrusive or relevant native ads?
Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau & Sela Sar (2022) Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge, Journal of Current Issues & Research in Advertising, 43:1, 68-89, DOI: 10.1080/10641734.2021.1944934
2022-02-13
02 min
JCIRA: Curious and Interesting
43.1-3: Do emotions make YouTube ads go viral?
Taylor Jing Wen, Chang Won Choi, Linwan Wu & Jon D. Morris (2022) Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising, Journal of Current Issues & Research in Advertising, 43:1, 47-67, DOI: 10.1080/10641734.2021.1937408
2022-02-13
01 min
JCIRA: Curious and Interesting
43.1-2: How Do Brand Managers Make Sense of the Digital Media Environment?
Tyler Milfeld & Eric Haley (2022) Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment, Journal of Current Issues & Research in Advertising, 43:1, 26-46, DOI: 10.1080/10641734.2021.1935364
2022-02-13
01 min
JCIRA: Curious and Interesting
43.1-1: Are Ads that Use Body Disturbance Methods Revolting or Entertaining?
Mark Callister, Lesa A. Stern, Kevin K. John & Melissa Seipel (2022) Digital Body Disturbances in Advertising: Attraction or Repulsion?, Journal of Current Issues & Research in Advertising, 43:1, 1-25, DOI: 10.1080/10641734.2021.1925180
2022-02-13
02 min
JCIRA: Curious and Interesting
Are Ads that Use Body Disturbance Methods Revolting or Entertaining?
Mark Callister, Lesa A. Stern, Kevin K. John & Melissa Seipel (2022) Digital Body Disturbances in Advertising: Attraction or Repulsion?, Journal of Current Issues & Research in Advertising, 43:1, 1-25, DOI: 10.1080/10641734.2021.1925180
2022-02-13
02 min