Shows
The Tom Ferry Podcast ExperienceAI Marketing Automation: What’s Hot & What’s Not | Tom Ferry Podcast ExperienceAI marketing automation is changing the game for real estate agents—and if you’re not using it yet, you’re already behind. In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and Jason Pantana to break down the latest trends, tools, and tactics in AI marketing automation for real estate. You’ll learn the latest tools and strategies for putting your marketing efforts on autopilot and maximizing results, including: How to integrate AI with your current tech stackAutonomous AI agents that act without promptingProven listing attraction strategies that convertFundamental tools for saving hours on content...
2025-07-1045 min
The Tom Ferry Podcast ExperienceMassive Action is the Answer | Mindset MondayIf you’re feeling beaten down, exhausted, and like you want to give up, massive action is the answer. Yeah, it can be hard to get yourself into gear, but I’ve seen it work time and time again. So what does it take to get into massive action? That’s what I’m talking about in this Mindset Monday!
2025-07-0701 min
The Tom Ferry Podcast ExperienceCloser Composure: How to Transfer Certainty in SalesEvery real estate agent wants closer composure – that presence of calm and authority that gets people in a state of total trust and excitement. So why is it so easy to become overly salesy or passive? For that, we turn to sales expert, Eli Wilde, who has personally done over $100,000,000 in sales. Eli got his start as the all-time best salesperson for Tony Robbins. Through Tony, he learned neurolinguistic programming, identity shifting, and what it takes to achieve instinctual closer composure. In this episode of the podcast, Tom Ferry talks with Eli about: What’s taking place beneath the surface of a...
2025-07-0348 min
The Tom Ferry Podcast ExperienceMastering Seller Expectations, Systems, and Self-Care | Tom Ferry Podcast ExperienceManaging seller expectations is always a top priority, especially in today’s exceptionally tough and unpredictable luxury market. That’s exactly how Meital Taub is dominating her market right now. She’s a top-producing agent, brokerage owner with a team of 13 agents, a mother of three, and she’s already closed over $100M this year—with $170M more in active listings. Her secret? Repeatable systems for managing her team, her clients, and herself. In this episode of the Tom Ferry Podcast Experience, Tom sits down with Meital to talk about her step-by-step approach to systems, self-care, and the daily practices that allow her...
2025-06-2646 min
The Tom Ferry Podcast Experience2 Steps to Cultivate Happiness | Mindset MondayYou can intentionally cultivate happiness when you’re feeling low. That’s what people tend to forget. When I’m feeling down, I remember two things that Shawn Achor taught me at last year’s Success Summit about cultivating the advantage of happiness. Both take a few minutes to do every day, and they’re monumental in forming your happiness advantage. Watch or listen now! And if you’re not already signed up for this year’s Success Summit, what are you waiting for?! Get your ticket here: TomFerry.com/Summit
2025-06-2301 min
The Tom Ferry Podcast ExperienceEpic Instagram Tactics for Young Agents Breaking into Luxury | Tom Ferry Podcast ExperienceWhat are the best social media tactics for young agents (or any agents) looking to break into luxury real estate? For that, we need to turn to one of the best examples working today. At just 26, Selene Hanna has carved out a thriving business in the high-end Newport Beach market. She’s not just a sharp agent—she’s a licensed mortgage pro with a deep grasp of finance and a gift for content creation that’s turning heads across the industry. In this episode of the Tom Ferry Podcast Experience, Tom, Courtney, Founder of La Fossé Media and Selene dive into Sele...
2025-06-1937 min
The Tom Ferry Podcast ExperienceThe Intensity of Entrepreneurship | Mindset MondayWhat happens when you enter a new period of intensity in your business? When you became an entrepreneur, you probably discovered that there are times that push you harder, that demand more than you’ve given before. In this Mindset Monday, I’m talking about what to do when these periods of intensity arise.
2025-06-1601 min
The Tom Ferry Podcast ExperienceNever Lose a Listing Again: The “Don’t Fire Me Report” | Tom Ferry Podcast Experience"Don't Fire Me" — those three dreaded words no agent ever wants to say to a seller. Especially when it’s time to talk price adjustments. But what if you never had to say them again? In this episode of the Tom Ferry Podcast Experience, Tom sits down with Ft. Lauderdale luxury powerhouse Lourdes Maestres, who created a smart, proactive tool to keep clients informed, aligned, and loyal: the “Don’t Fire Me” Report. This simple email strategy gives sellers exactly what they need—updates, data, and trust—so that when tough conversations come up, you’re never on defense. Lourdes breaks down exactly...
2025-06-1230 min
The Tom Ferry Podcast ExperienceConsistency & Commitment | 300 Mindset Mondays!This is my 300th episode of Mindset Monday! It’s been a journey that would not have been possible without all of your watching or listening. It also wouldn’t have been possible without dedication, consistency, and commitment. I’m committed to helping you get your mindset right, and that’s why 300 episodes is just the start of a much longer journey. So for this milestone, let’s talk about consistency and commitment, and what it takes to keep your head in the game.
2025-06-0901 min
The Tom Ferry Podcast ExperienceFilm Great Real Estate Content Every Day & Grow Your Brand | Tom Ferry Podcast ExperienceWhat if you were to shoot a piece of real estate content every day for the next 100 days? What do you think would happen? For starters, you’d grow your audience, build an unstoppable brand, and start taking more transactions. And there are a few other incredible, less expected benefits that would follow. On this episode of the Tom Ferry Podcast Experience, Tom talks with Tim Scheib, a powerhouse team leader out of central Iowa, about how shooting a piece of real estate content every day has made his business indestructible. They discuss: -How to get started -The most important types...
2025-06-0639 min
The Tom Ferry Podcast ExperienceIdentifying Real Estate Opportunity: Lessons from Listing Leads | Tom Ferry Podcast ExperienceReal estate opportunity is everywhere—but only if you know where to look. Starting and growing a business is hard, especially right now. In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin, co-founder of Listing Leads, to break down exactly how to spot hidden opportunities and dominate underserved markets. This is a call to stop chasing what’s obvious. Smart agents uncover what others miss—and that’s where real estate opportunity lives. You’ll learn: ✅ How to identify markets no one else is serving ✅ Why chasing "easy money" is holding you back ✅ What top producers do diff...
2025-06-0543 min
The Tom Ferry Podcast ExperienceTime Management Isn’t The Issue | Mindset MondaySo many agents state time management as their biggest problem. But if you’re not hitting your goals and time seems to always slip away, time management isn’t the issue. The issue is at the heart of what you’re so desperately trying to keep up with. In this Mindset Monday, I’ll unmask the real culprit behind the problem that will reframe how you look at scheduling your time.
2025-06-0201 min
The Tom Ferry Podcast ExperienceHow to Sell Listings Faster: Smarter Pricing & Data-Driven Adjustments | Tom Ferry Podcast ExperienceWhat does it take to sell listings faster in this market? Listings are sitting. Prices are unstable. Sellers are stressed. And you’re walking a tightrope between telling the truth and keeping the listing… In this episode of the Tom Ferry Podcast Experience, Tom breaks down how to sell listings faster—without sacrificing trust or the client experience. You’ll learn: The 3 best ways to price a homeHow to discuss price adjustments without losing credibility The “Don’t Fire Me” Report that keeps sellers informed and on your sideHow to respond to “This other agent says they can sell my home for more” The...
2025-05-2921 min
The Tom Ferry Podcast ExperienceThe Most Important Day of the Week | Mindset MondayWhat’s the most important day of the week for real estate agents? Recognizing the answer to this question is what sets you off on the track and keeps your momentum going. On this Mindset Monday, we’re going to look back at the last few weeks to see what we can change going forward.
2025-05-2601 min
The Tom Ferry Podcast ExperienceWhy Most Agents Fail & Others Succeed – 14 Systems | Tom Ferry Podcast ExperienceWant to know why most agents fail while others make achieving massive success look easy? Take two agents who are doing all the same things. One of them is grinding nonstop and can’t seem to catch a break. The other doesn’t work weekends and always has a packed lead pipeline. It’s not luck. Systems are the reason why most agents fail and others succeed. Bad systems produce bad results. Great systems make success inevitable. In this episode of the Tom Ferry Podcast Experience, Tom breaks down the 14 systems that every real estate agent has in their business, whether th...
2025-05-2224 min
The Tom Ferry Podcast ExperienceWhat’s Your System? | Mindset MondayIf you’re running the same real estate system you’ve always used… then you already know exactly what results you’re going to get. Yes, skills matter — but even a system will outperform a great salesperson. What’s your system for creating certainty? That’s what I’m talking about in this Mindset Monday. Now, if your systems aren’t getting you perfect results, how can you upgrade them so that your business is firing on all cylinders – even when you’re not watching? You’ll only get that at Success Summit 2025. For three powerful days — August 26–28 in Dallas — I’m joining real estate’s top minds t...
2025-05-1901 min
The Tom Ferry Podcast ExperiencePerspective & Opportunity | Mindset MondayYour outlook shapes your outcomes. In this Mindset Monday, I share a true story from the Bata shoe company that reveals how your perspective, not the market itself, determines your success. Shift how you see things, and you’ll change what’s possible.
2025-05-1201 min
The Tom Ferry Podcast ExperienceDefining Discipline | Mindset MondayHave you ever tried defining discipline? It’s a simple one sentence mantra that can change your entire life by showing you what to prioritize in every moment. That’s what I’m talking about in this Mindset Monday.
2025-04-1401 min
The Tom Ferry Podcast ExperienceRecession, Tariffs, and Real Estate: Control the Narrative | Tom Ferry Podcast ExperienceWhat is the connection between tariffs and real estate? How would a recession impact interest rates and home values? Are we headed for a crisis? Consumers are understandably worried. But if you look at the current data and the historical cycles, there’s a good reason to be optimistic right now – as long as you can control the narrative. For this podcast episode, Tom talks with Keeping Current Matters CEO David Childers about what’s going on with tariffs and real estate. You’ll learn: The most informed, accurate market predictionsHow tariffs impact new constructionWhy now is a great time to buy or sell...
2025-04-1027 min
The Tom Ferry Podcast ExperienceCelebrate Perseverance | Mindset MondayWhat have you done lately in your real estate business that you’re really proud of? Was it an easy victory or something that fell into your lap? Or was it something that required a lot of grit and perseverance over time? We tend to celebrate immediate victories, but in this Mindset Monday, I want to propose a different way of looking at success. Got a victory you’ve been nurturing for a while? Share it in the comments! And if you’re interested in consistent victories that snowball and help you hit your long-term goals faster, get your free strategy...
2025-04-0700 min
The Tom Ferry Podcast ExperienceSolving the Burnout Problem & Longer Sales Cycles | Tom ferry Podcast ExperienceThe real estate industry has a burnout problem. When you’re constantly showing homes, shooting content, managing your business, and dealing with longer sales cycles, it becomes unsustainable. In this episode of the Tom Ferry Podcast Experience, Tom talks with Kate Newey – the Hat & Heels Realtor from Chicago – about how she solved the burnout problem in her own business. I’ll give you a little hint… It wasn’t just about hiring help — it was about finding the right kind of person for a very specific role. That decision changed everything She’ll walk you through her journey of scaling her business, hitting...
2025-04-0348 min
The Tom Ferry Podcast ExperienceWhen Most People Quit | Mindset MondayWhen do most people quit? It’s not when they achieve what they want, and it’s not when they’re truly defeated. Most people quit right before the good thing happens. So how do you not let that happen to you? It’s not easy, and it’s a constant effort, but in this Mindset Monday, I’ll show you what it takes to keep going even in the toughest times.
2025-03-3102 min
The Tom Ferry Podcast ExperienceNAR’s Clear Cooperation Decision – Confusion Ahead?The National Association of Realtors (NAR) just announced that it will keep its Clear Cooperation Policy (CCP) in place. So “same old,” right? Not so fast… Big things are on the horizon, including a new policy that will add a layer of complexity to how homes are marketed. On this episode of the Tom Ferry Podcast Experience, Tom talks with one of real estate’s brightest minds, the Co-Founder of 1000Watt, Brian Boero, about what real estate agents need to do in light of the Clear Cooperation Policy developments. They’ll dive into the potential for retaliation from major brokerages, what the new...
2025-03-2731 min
The Tom Ferry Podcast ExperienceThe Ultimate Spring Market Prep for Real Estate Agents | Tom Ferry Podcast ExperienceWhat’s your spring market prep? Whatever it is, it better be great, because this market is shaping up to be the hottest we’ve seen in a while! The competition is fierce, and the opportunities are huge—but only for the agents who are truly prepared. For this podcast episode, I’m bringing in one of the best in the business, Carolyn Young, to help you get your spring market prep where it needs to be. Carolyn and I talk about the routines, research, and strategies that will help you: Set more appointmentsCreate more structureWin more clientsStand out over the compe...
2025-03-1330 min
The Tom Ferry Podcast ExperienceReal Estate Developers: How to Get Your Foot in the Door | Tom Ferry Podcast ExperienceFor agents, real estate developers and builders are BIG business. The problem is that most agents don’t know how to get their foot in the door and build these relationships. That’s where this episode of the Tom Ferry Podcast Experience will help! I’m talking with LA luxury broker Andrew Dinsky and his coach, Torey Severino. Andrew did 81 transactions last year, with ⅓ coming from real estate developers. These sales are bigger, more profitable, and more consistent. Andrew and Tory will unpack their steps for identifying opportunities, making connections, building relationships, and using developers to skyrocket your business. If you’ve ever...
2025-03-0623 min
The Tom Ferry Podcast ExperienceCreating the New You | Mindset MondayYour biggest, most ambitious goals will require a new you to achieve them. So how do you become this new 2.0 or 5.0 version of yourself? You might need to add something new, or, more likely, it may take removing some things. That’s what Tom Ferry talks about in this Mindset Monday.
2025-03-0301 min
The Tom Ferry Podcast ExperienceRealtor Humor Videos: Authenticity for a Massive Following | Tom Ferry Podcast ExperienceRealtor humor videos… If that’s what you searched for, you should probably be making your calls right now, but since you’re here, stick around. You might learn something. This is an industry where a lot of agents are posting a lot of the same. And if that’s working for you, keep doing it forever. But most of the time, the ones who stand out are those who bring their own unique spin. Take Kaitlin Hannig, for example. She’s fairly new to the business, but her hilarious realtor humor videos have already earned her a massive following. In this podcas...
2025-02-2742 min
The Tom Ferry Podcast ExperienceThe Power of Mastermind Groups: How to Get Started | Tom Ferry Podcast ExperienceWhat are Mastermind groups, and why have they been a cornerstone of elite success since Napoleon Hill introduced the concept in Think & Grow Rich? Most real estate agents don’t fully understand how to start, join, or truly maximize the potential of these game-changing groups—but that’s exactly what we’re here to fix. In this episode of the Tom Ferry Podcast Experience, Tom sits down with real estate leaders Valerie Upham, John Bathurst, and Zac Nelson to unpack the power of Mastermind groups. They’ll share how they got involved, the strategies they use to extract the most value, and...
2025-02-2029 min
The Tom Ferry Podcast ExperiencePrune to Prioritize Growth: Cutting Out the Junk | Tom Ferry Podcast ExperienceHow do you prioritize growth? Often times, it’s not about adding more – it’s about cutting down. The principles of real estate are just like the principles of gardening; you have to prune if you want something to grow. In this episode of the Tom Ferry Podcast Experinece, Tom sits down with Jimmy Mackin, Jason Pantana, and the No. 1 team leader in the UK, Matt Nicol, to discuss the keys to business pruning so you can prioritize growth. You’ll get clear insights into discovering what’s not working in your business, what’s slowing you down, and how you can trim the...
2025-02-1333 min
The Tom Ferry Podcast Experience5 Ways to Set Appointments Every Day – and Close! | Tom Ferry Podcast ExperienceWant to set appointments consistently and close them with ease? As a real estate agent, this is your #1 priority—because more appointments mean more opportunities to help clients and grow your income. In this episode of the Tom Ferry Podcast Experience, Tom sits down with his brother, Patrick Ferry, to reveal five essential strategies to set appointments at will—so you can start going on three to four a day. You'll learn: How to identify and attract your ideal clientsThe perfect way to answer “How’s the market?” (without sounding salesy)Strategies to build a powerful online brand Watch or listen and us...
2025-02-0651 min
The Tom Ferry Podcast ExperienceNew Agent, Massive Sales: The Real Estate Success Formula | Tom Ferry Podcast ExperienceWhat’s the real estate success formula that works for brand-new agents as well as established pros? Let’s take a look at Hannah Dubyne… She’s only 24 years old, did 59 transactions in a single year, and has only lived in her city for 3.5 years. Clearly, what she’s doing is working. In this episode of the Tom Ferry Podcast Experience, Tom and Jason Pantana talk with Hannah about her real estate success formula for creating massive demand and closing sales with confidence. She opens up her playbook for social media, creating connections, conversion, and so much more. These are strategies that...
2025-01-3033 min
The Tom Ferry Podcast ExperienceDie On Empty | Mindset MondayDie on empty. What does that mean? It doesn’t mean you should burn yourself out or spend your entire life grinding. What is means is living each day with purpose and fulfilling your potential so that you don’t die with regrets. That’s what I’m talking about in this Mindset Monday, and I hope you pay attention.
2025-01-2700 min
The Tom Ferry Podcast ExperienceCommunicate to Close: Storytelling, Tactics, & Closers | Tom Ferry Podcast ExperienceCommunicate to close – it’s the ultimate skill every real estate agent needs to master. From telling the right story to building authentic connections and confidently closing sales, powerful presentations and conversations are your most powerful tools. But in today’s market, a cookie-cutter approach won’t cut it. In this podcast episode, Tom Ferry and Jason Pantana sit down with Terri Sjodin, author of Presentation Ready and a keynote speaker at our Elite Retreat. She’ll unpack her proven strategies to help you communicate to close with certainty. What you’ll learn: The 3 biggest mistakes agents make in presentationsHow to build instant r...
2025-01-2340 min
The Tom Ferry Podcast ExperiencePlanning My Year | Mindset MondayPeople ask me all the time how I go about planning my year. It’s so simple that I can describe it to you in less than three minutes, but it’s one of my most powerful practices. If you want to get more done, control your calendar, and make more money, this Mindset Monday is the place to start.
2025-01-2002 min
The Tom Ferry Podcast ExperienceIf TikTok Gets Banned & A Genius Organic Leads Strategy | Tom Ferry Podcast ExperienceIf TikTok gets banned, what do real estate agents do next? If you could introduce just one new strategy into your business to generate organic leads and establish yourself as the local authority, what would it be? These are the questions Tom Ferry, Jason Pantana, and Jimmy Mackin are answering in this special two-part podcast episode! To start off, Tom and his guests dive into the best platforms and strategies for real estate agents to turn to if TikTok gets banned in the U.S. You’ll hear their predictions, the social media platforms to start building out in preparation, and...
2025-01-1741 min
The Tom Ferry Podcast ExperienceGet in the Flow State | Mindset MondayHow do you get in the flow state? It’s that unbeatable level of focus where everything else falls away and you can execute with relentless discipline, but it’s not enough to just get in flow – you have to stay there. In this Mindset Monday, Tom will show you three steps to get in the flow state and keep it going even when things get tough.
2025-01-1303 min
The Tom Ferry Podcast ExperienceNiching Down on YouTube: Real Estate Channel SecretsWhat does niching down on YouTube mean and why is it one of the best strategies for generating real estate leads? That’s what Jason Pantana and Jeremy Knight discuss on This Week in Marketing! Jeremy has built a huge, dedicated following in the Austin, TX area, bringing him consistent business. His secret is niching down on YouTube to create the content his audience wants. If you want to create a powerful, lead-generating YouTube channel, finding your niche is an absolute must. In this episode, you’ll learn: The best types of real estate YouTube videosHow to combine multiple niches under a...
2025-01-0828 min
The Tom Ferry Podcast ExperienceGive Yourself Grace | Mindset MondayThis crazy year is coming to a close! As we’re looking towards the year ahead, it’s important to take some time to pause and see how we can make a difference to those around us. In this Mindset Monday, I’m talking about what it means to show gratitude to the people in your life – including yourself.
2024-12-2301 min
The Tom Ferry Podcast ExperienceReal Estate Influencers, Scaling Trust, & Faceless Creators | Tom Ferry Podcast ExperienceWill 2025 be the year of real estate influencers? How do you create real trust at scale? What are the cutting-edge marketing strategies winning today that most agents don’t know about? This is what Tom Ferry, Jason Pantana, and Jimmy Mackin are discussing in this special double-feature of the Tom Ferry Podcast Experience! In Part 1, they’re diving into the unique marketing strategies that worked in 2024 which will really take off in 2025. You’ll learn what’s going on with real estate influencers, faceless creators, and the best listing attraction strategies out there. Then in Part 2, Tom, Jimmy, and Jason break down a p...
2024-12-2143 min
The Tom Ferry Podcast ExperienceSkyrocket Your 2025 Real Estate Instagram Leads | Tom Ferry Podcast ExperienceWhat’s your strategy for capturing and engaging an insane number of real estate Instagram leads in the next 12 months? Your Instagram is your most powerful lead gen tool, but yesterday’s plays won’t cut it in tomorrow’s market. In this podcast episode, Tom Ferry and Jimmy Mackin reveal their groundbreaking insights from an in-depth analysis of over 12,000 Instagram posts. They break down exactly what’s working (and what’s not) for generating real estate Instagram leads, featuring concrete examples of top-performing content. You’ll discover: How to turn your listings into lead magnetsProven strategies to cut through the noise in your...
2024-12-1235 min
The Tom Ferry Podcast ExperienceUltimate 2025 Real Estate Email Newsletter GameplanThe real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand. In a year when 6-8% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action. Vanessa unpa...
2024-12-1124 min
The Tom Ferry Podcast ExperienceNext Year Starts Now | Mindset MondayWhat you do today shapes your entire next year. While it’s important to savor the holidays, now is the time to put in the work that will set you up for success and save you from stress later. With just weeks left in the year, it’s your chance to spark the momentum that will fuel your next 365 days. In this Mindset Monday, Tom shares the essential steps to finish strong and start even stronger. Don’t miss this critical message – your future self will thank you!
2024-12-0901 min
The Tom Ferry Podcast ExperienceThe Lessons of Mike Ferry – An Incredible Journey | Tom Ferry Podcast ExperienceMike Ferry is a true legend in the real estate world—an innovator who transformed the way agents think, work, and succeed. And for me, he’s more than that—he’s my father. In this special episode of the Tom Ferry Podcast Experience, I’m honored to sit down with my dad, Mike Ferry, to explore the incredible story behind his groundbreaking career. From working alongside the iconic Earl Nightingale to the pivotal decisions that launched him into real estate, Mike shares the strategies and insights that revolutionized the industry. This is more than a conversation; it’s a masterclass in...
2024-12-051h 17
The Tom Ferry Podcast ExperienceA Different You | Mindset MondayA goal should be something you want so badly that you’re willing to strive for it. Great goals are often the ones that might be just out of reach – as you currently are. Sometimes you need to transform yourself and summon the giant within to achieve the things you really want in life. You need a different version of you. That’s what I’m talking about in this Mindset Monday.
2024-11-2501 min
The Tom Ferry Podcast ExperienceExtreme Personal Brand Growth with Rory Vaden | Tom Ferry Podcast ExperiencePersonal brand growth is often misunderstood. Too many agents think it’s about a logo or a type of social media. But at its essence, it’s about your reputation and getting people to trust you at scale. In this insanely powerful episode of the podcast, Tom Ferry talks with national speaker and NYT bestselling author Rory Vaden about the secrets to personal brand growth which will take your market reputation to the next level. You’ll learn exactly what it takes to put your brand on steroids and redefine the way you’re seen online. Watch or listen now, and if you r...
2024-11-2138 min
The Tom Ferry Podcast ExperienceReverse Engineering the Year | Mindset MondayYou probably know that reverse engineering is the act of starting at the end and working backwards. What if I told you it was the secret to transforming the way your entire year (and by extension your life) plays out? There is one practice that I’ve been doing for years that has never let me down. It’s something which clarifies my goals and keeps me motivated to take massive action all year long. That’s what I’m talking about on this Mindset Monday.
2024-11-1801 min
The Tom Ferry Podcast ExperienceRevenue Rainmakers Pt. 2: Scaling Sales in 2025 | Tom Ferry Podcast ExperienceIf scaling sales is your goal for 2025, this podcast episode is what you need! Last week, we brought you powerhouse agents sharing strategies to boost revenue. Now, in Revenue Rainmakers Part 2, Tom sits down with six more of the top agents in the industry to discuss their secrets for closing record numbers of transactions year after year. In a series of rapid-fire Q&As, Tom speaks with Jamie McMartin, Alicia Soekawa, Todd Bartusek, Rachel & Dustin Parker, and Derek Caldwell, who each reveal their unique secrets for scaling sales in 2025. They’re breaking down their processes, systems, marketing strategies, routines, and mind...
2024-11-1449 min
The Tom Ferry Podcast Experience2025’s Best Social Media Strategies for RealtorsWhat are the best social media strategies for realtors in the coming year? That’s the question every agent is asking right now, because the landscape is changing. There will be a lot more opportunities in the 365 days ahead and those who understand the marketing of the moment will be the ones who win big. For this episode of This Week in Marketing, Jason Pantana shares his segment from our epic recent webinar, “THE PLAN: Design Your Ultimate 2025 Business Plan,” in which he shares the best social media strategies for realtors in 2025. He’ll show you how to: Beat the algorithm...
2024-11-1317 min
The Tom Ferry Podcast ExperienceRevenue Rainmakers, Pt. 1: Skyrocketing Sales in 2025 | Tom Ferry Podcast ExperienceIf you’re looking to boost your revenue in the coming year, this is the show for you! On this episode of the Tom Ferry Podcast Experience, I have 8 revenue rainmakers – Lourdes Maestres, Steve Rovithis, Luke Newcomer, Landon Albrick, Riley Smith, Meredith Fogle, Dee Martin, and Blake Davenport – who are spilling their secrets of how they’re making a ton of money right now. In a rapid-fire Q&A, we’re going around the table as they share their best strategies for ensuring a profitable year to come. You’ll learn what they're doing to generate and convert huge amounts of leads, the grou...
2024-11-071h 10
The Tom Ferry Podcast ExperienceNo One Cares – Work Harder | Mindset MondayRich/poor/rich/poor/rich/poor. This is the cycle that happens to most real estate agents. If you look at the trends, you can usually trace it back to the holidays – when agents start slowing down on their marketing and lead generation. Want to give yourself and your loved ones a real gift this holiday season that will keep giving back over time? Work harder. That’s what I’m talking about on this Mindset Monday.
2024-11-0401 min
The Tom Ferry Podcast Experience5 Things to Ensure Your Best Year in Real Estate | Tom Ferry Podcast ExperienceWant to make next year your best year in real estate? With time running out, you need a plan to set yourself up for massive success. Tom Ferry has analyzed the strategies of thousands of top agents and the unique market conditions ahead – and he’s narrowed it down to five key moves you need to make. In this episode of the Tom Ferry Podcast Experience, Tom breaks down the five essential steps that will ensure next year is your best year in real estate. From refining your Unique Value Proposition to perfecting your schedule and taking a unique stance on yo...
2024-10-3145 min
The Tom Ferry Podcast ExperienceThe New Rules of Instagram: Monthly Million-Dollar DealsThe New Rules of Instagram are changing the game – and Sam Reifman-Packett is using them to generate million-dollar deals every single month. In this episode of This Week in Marketing, Sam sits down with Jason Pantana to break down exactly how he leverages the new rules of Instagram to attract high-end listings and buyers – all without spending a dime on ads. You’ll learn the secrets behind the types of content that drive massive engagement, how to read your audience’s interest, and the best tactics for working with Instagram’s algorithm to maximize your lead generation. If you’re ready to skyroc...
2024-10-3034 min
The Tom Ferry Podcast ExperienceThe Path of Discipline | Mindset MondayDo you take the stairs or the escalator? That question applies to a lot more than just how you get around. As other real estate agents begin slowing down during Q4, now is the time to choose the path of discipline. In this Mindset Monday, I’m talking about what it takes to build the kind of discipline that improves every area of your life.
2024-10-2801 min
The Tom Ferry Podcast ExperienceThe Risks to Real Estate: The T360 Report Breakdown | Tom Ferry Podcast ExperienceWhat are the greatest risks to real estate and the agents working in it today? How can agents stay ahead of shifts and increase their earnings now and in the future? These questions are addressed in T3 Sixty’s “The Opportunity Report,” a groundbreaking analysis of the industry that charts a strategic path toward a better future. In this episode of the Tom Ferry Podcast Experience, I chat with T3 Sixty CEO Jack Miller about the implications of this report, the greatest risks to real estate, and strategies to navigate the challenges ahead. Ten years ago, T3 Sixty published “The Danger Rep...
2024-10-2441 min
The Tom Ferry Podcast ExperienceDouble-Digit Monthly Leads from YouTube – The Fast TrackHannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can’t wait to work with her, and what’s most incredible of all is that she built this remarkable social presence in only three years. In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they walk through her channel, you’ll learn her secrets for: Keyword optimizationVideo ideas and rese...
2024-10-2327 min
The Tom Ferry Podcast ExperienceMaintaining Q4 Momentum | Mindset MondayIt’s the most wonderful time of the year! For some, it’s because they’re slowing down to enjoy the holidays and take a break. For the most successful agents out there, it’s because the others are slowing down, and that means it’s time to start marketing even harder. On this Mindset Monday, I’m talking about the importance of maintaining Q4 momentum!
2024-10-2101 min
The Tom Ferry Podcast ExperienceQ4 Marketing for a Powerful Next Year! | Tom Ferry Podcast ExperienceHeavy, strategic Q4 marketing is absolutely essential for victory in Q1, and yet this is the time that so many agents slow down. Don’t start the new year off on the wrong foot. You need to put in the work right now, prioritize profit, and come out of the gate with deals locked and loaded. In this episode of the Tom Ferry Podcast Experience, I’m talking with my good friend, Jimmy Mackin, about the best Q4 marketing to go all-in on right now. These are three marketing campaigns that will immediately start generating interest and lining up deals while...
2024-10-1752 min
The Tom Ferry Podcast ExperienceGetting Listings Sold: A Framework for Talking to SellersYour No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust. For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You’ll learn how Jason went from being an out of work waiter to the rising Rockstar of his first...
2024-10-1628 min
The Tom Ferry Podcast ExperienceClose the Loop on the 6% | Mindset Monday6% of the people in your phone are going to transact in the coming year. You have a finite number of days to set the stage and position yourself as the obvious agent to work with. So what are you committed to, right now? What will close that loop? That’s what I’m talking about in this Mindset Monday.
2024-10-1401 min
The Tom Ferry Podcast Experience8 Insights from the Best Real Estate Teams in North America | Tom Ferry Podcast ExperienceWhat are the best real estate teams doing to control the market right now? That’s what RealScout President Andrew Flachner and I are unpacking in this episode of the Tom Ferry Podcast Experience. When Andrew called me with the idea of sending out an in-depth survey to all the best real estate teams working today, needless to say, I got excited. Over 500 teams responded! We learned what these teams are doing differently, the plays they’re running, and distilled all the information down into practical insights. You’re about to learn the most important lessons from the best real estate tea...
2024-10-1042 min
The Tom Ferry Podcast ExperienceAI for Real Estate SEO & Online Brand Optimization | This Week in MarketingNavigating real estate SEO and online brand optimization can be overwhelming, especially with so many moving parts in your business. Add AI into the mix, and it can feel even more complex. But fear not—understanding the fundamentals of AI can simplify scaling your online presence like never before! In this episode of This Week in Marketing, Jason Pantana teams up with AI expert Dennis Yu to explore how AI can revolutionize your online brand optimization. They’ll dive into the mechanics of AI searchability and reveal strategies to leverage these tools effectively. By the end of this episode, you’ll know...
2024-10-0930 min
The Tom Ferry Podcast ExperienceTrack Your Energy | Mindset MondayIt’s just common sense that you perform at your best when you’re feeling good, when your energy is high, and your mindset is focused. So how do you get more days like that and stop feeling so sluggish? I’d suggest that you track your energy. It’s something I’ve been doing for three decades, and it’s what I’m talking about in this Mindset Monday.
2024-10-0702 min
The Tom Ferry Podcast ExperienceUnpacking the Secrets of Real Estate Success | Tom Ferry Podcast ExperienceAre there any true secrets of real estate success? Edna Kimble would say no, and yet she’s clearly doing something different than most. She does 130X more business than the average agent – 360 homes a year – and she’s running a tight ship. In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate success, from maximizing charisma and scaling personalization to locking in solid S.O.P.s. You’ll hear the story of how she was struggling to hold down 100 transactions a year by herself, got into coaching, and found the syst...
2024-10-0358 min
The Tom Ferry Podcast ExperienceYouTube Optimization for Agents: From Post to Presence | This Week in MarketingYouTube optimization for agents is a complicated thing. You’re so busy running your real estate business, creating content, meeting clients, and working on closing deals that social optimization can fall to the wayside. But don’t let that happen, because all the power is in the discoverability of your content. To help make it easy on you, this episode of This Week in Marking is all about the Dos and Don’ts of YouTube optimization for agents. Jason Pantana shows you how to fine-tune your channel with everything from attention-grabbing thumbnails to meaningful SEO. You’ll get advanced strategies for enhan...
2024-10-0237 min
The Tom Ferry Podcast ExperienceTime Management vs. Prioritization | Tom Ferry Podcast ExperienceTime management isn’t what’s going to help you generate more revenue before the end of the year. You have to prioritize your revenue. Stop getting bogged down in what doesn’t directly help you acquire new business. You’re running out of time in the year, because we have an election cycle coming up before then. Check out this Mindset Monday to get my thoughts on your timing – and more importantly, your priorities – for the rest of the year.
2024-09-3001 min
The Tom Ferry Podcast ExperienceLaunching a Real Estate Comeback – 3 Women Who Did It Right | Tom Ferry Podcast ExperienceWho doesn’t love a good real estate comeback story? Hearing the stories of agents who not only reclaimed their former glory but bounced back even stronger than before is the best way to prime you for your own market resurgence. For this week’s podcast, I want to share with you a panel from our recent Success Summit in which you’ll hear from three women who each launched their own incredible real estate comeback using unique methods. Misty Maki, Janet Glaude, and Nikki Martin had each taken a stumble in their caress when a decisive moment or decision set the...
2024-09-2625 min
The Tom Ferry Podcast ExperienceMaximizing Instagram Leads for Real Estate Dominance | This Week in MarketingInstagram leads for real estate agents are a goldmine. Just ask Elio Alanis. At only 23-years-old, Elio is the top single agent in the Houston, TX area. He became a millionaire at 22 by dedicating himself to mastering the art of real estate Instagram leads, and he wants to show you that no matter where you’re at in your business, you can do it too. In this episode of This Week in Marketing, Jason Pantana talks with Elio about his strategy for generating Instagram leads at scale, the content he produces to captivate his audience, and his tactics for following up...
2024-09-2534 min
The Tom Ferry Podcast ExperienceToday’s Top Marketing for Winning Listings | Tom Ferry Podcast ExperienceWinning listings is the ultimate goal, and great marketing is the key to achieving it! For this week’s episode of the podcast, I’m sharing a compelling clip from the Success Summit where Jason Pantana and Jimmy Mackin talk with three innovative real estate agents who are each leveraging unique marketing strategies that deliver remarkable results. First up is Ashley Blackmore from Durango, CO, who is harnessing the power of the often-overlooked platform NextDoor to generate and win listings at scale. Next, Jill Biggs from Hoboken, NJ, reveals her Listing Multiplier strategy, which transforms one listing into four additional oppor...
2024-09-1919 min
The Tom Ferry Podcast ExperiencePractical Instagram Pro Tips for Real Estate Agents | This Week in MarketingLet’s talk about practical Instagram pro tips. These are direct, applicable how-to tactics for achieving your goals through Instagram – your goals being to expand your reach and attract more listings. In this episode of This Week in Marketing, Jason Pantana and Coach Jeff Bannan discuss what’s working for the best agents today to generate more business from Instagram. They’re not delving into theory or anything overly technical. These are straightforward, practical Instagram pro tips that you can start to execute immediately for better results. Jeff is even busting out a list he’s compiled from all of his top level...
2024-09-1841 min
The Tom Ferry Podcast ExperienceNew Real Estate Agents Making Waves | Tom Ferry Podcast ExperienceThere are some new real estate agents on the block who are making waves in the industry and everyone should be paying attention to the strategies they’re using. For this episode of the Tom Ferry Podcast Experience, I want to share a segment from my recent Success Summit where Jeff Mays interviews Case McCarthy, Elio Alanis, and Zach Callicutt, three new real estate agents who have managed to have such a big impact in such a small amount of time. At 22-years-old, Elio is already a millionaire. Think about that. He’s clearly doing something right. No matter what your level...
2024-09-1217 min
The Tom Ferry Podcast ExperienceLeveraging NextDoor for Listings: The Hidden Goldmine | This Week in MarketingWhy would a real estate agent consider leveraging NextDoor to generate leads? Isn’t that the platform where people go to complain about their neighbors and share screenshots from their doorbell cameras? Turns out, it’s a lot more than that, and leveraging NextDoor might just be the best way for winning over sellers who weren’t considering listing before. In this episode of This Week in Marketing, Jason Pantana starts off with some important news and updates from the world of real estate marketing, including a new Google Business Profile scam you need to be aware of, plus an interest...
2024-09-1125 min
The Tom Ferry Podcast ExperienceScript Your BRBC Win: Buyer Agreement Roleplays | Tom Ferry Podcast ExperienceLet’s talk about commission and buyer agreement roleplays. How do you broach the subject of your fee? Since the new MLS laws went into effect, getting a signed BRBC (Buyer Representation of Broker Commission Agreement) is one of the most important skills you need to have. Instead of just telling you what to say in those situations, on this episode of the Tom Ferry Podcast Experience, I’m here with Mike Hickman, the CEO of Southern Gables, practicing the most effective buyer agreement roleplays. You’ll learn how to talk about your commission, the questions to ask, and the phrasing...
2024-09-0535 min
The Tom Ferry Podcast ExperienceSavvy Financial Management: Taxes, Assets, Debt, Legacy | Tom Ferry Podcast ExperienceSavvy financial management for real estate agents is about a lot more than just bringing in money and writing off business expenses. It’s about being educated on how to make your money work for you so that you can ensure financial freedom and cement a legacy for the people you love even after you’re gone. In this episode of the Tom Ferry Podcast Experience, I’m talking with Toby Mathis, the President of Anderson Business Advisors, author of “Infinity Investing,” and one of the best tax attorneys on the planet. He’s sharing the secrets of savvy financial management whi...
2024-08-2234 min
The Tom Ferry Podcast ExperienceA MASSIVE MARKETING OPPORTUNITY! | This Week in MarketingA post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If you’re still running the same marketing that you were before the shift, you can’t expect the same results. This is a special episode of This Week in Marketing, aimed at your overall marketing strategy for the road ahead. Jason Pantana interviews the No. 1 coach himself, Tom Ferry about the post-settlement marketing that drives consumer decisions now. You’ll learn the mindset, the messag...
2024-08-1445 min
The Tom Ferry Podcast ExperienceIncome & Problem Solving | Mindset MondayHow can you increase your income and the amount of abundance in your life? Everyone is always asking themselves this question, but that’s your first mistake. There is a better question to ask which will naturally help you identify what you can do to make more money. It’s all about problem solving, and it’s what I’m talking about in this episode of Mindset Monday.
2024-08-1201 min
The Tom Ferry Podcast ExperienceWhere Sellers Look for Listing Agents + AI vs. Online Search | This Week in MarketingIf you want listing, first you need to figure out where sellers look for listing agents. For that, Jason Pantana has you covered on This Week in Marketing! First, Jason dives into the impact that AI is having on online search. You’ll learn the most recent developments that OpenAI has made on their online search feature, and what it means for your SEO. Next, you’ll discover the six most dominant sources where sellers look for listings agents, so you can be found and stand out. He’ll give you a full tutorial of how to position yourself on these sour...
2024-08-0723 min
The Tom Ferry Podcast ExperienceDebunking Misinformation: New Contract & Offer Criteria | Tom Ferry Podcast ExperienceThe Consumer Federation of America just proposed a new set of criteria for evaluating seller contract forms. Here’s the problem it aims to address: half the states we work in haven’t given us new paperwork, and the other half have given us ambiguous, confusing paperwork. With the new offer rules surrounding the NAR settlement about to take effect, there’s a lot of misunderstanding (and misinformation) surrounding what you can and can’t do regarding contracts and offers. In this vitally important episode of the Tom Ferry Show, I’m talking with one Leo Pareja, the new CEO of eXp Realty...
2024-08-0720 min
The Tom Ferry Podcast ExperienceWhen It’s Not Working | Mindset MondayWhat do you do when it’s not working? I’m talking about anything in your life, from what you’re doing in your business, to your relationships, to your health. What do you do when you’re working as hard as you can and just keep hitting a wall? The answer is simple but not enough people actually take the time to do it. Don’t give up home – watch this episode of Mindset Monday instead!
2024-08-0201 min
The Tom Ferry Podcast ExperiencePre-Shift Huddle: Prep for the Realtor Commission Changes | Tom Ferry Podcast ExperienceThe Realtor commission changes are right around the corner. We’re about to step into a new real estate world full of uncharted territory that completely changes how we do business. This is your last chance to get your business air-tight and leave no stone unturned before the big day. I want to help you get there and step into this new world with confidence. That’s why for this episode of the Tom Ferry Podcast Experience, I’m sharing an entire webinar I did which attracted over 5,000 motivated agents. The goal here is to provide you with everything you need to...
2024-08-011h 29
The Tom Ferry Podcast ExperienceThe Instagram Sequence Feature – Snag Visual Hooks! | This Week in MarketingThe Instagram sequence feature is one of the best tools for making your videos go viral. Essentially, it allows you to cut gripping opening visual hooks from other videos and edit them into your own. But how do you use it correctly? In this episode of This Week in Marketing, Jason Pantana shares breaking marketing news relevant to real estate agents including a new scam affecting social uses and an important update Instagram is experimenting with. Then, he gives into how to use Instagram sequence tools to grab clips from other videos to use as opening visual hooks to captivate yo...
2024-07-3122 min
The Tom Ferry Podcast ExperienceBecoming a Great Listing Agent: 3 Success Principles | Tom Ferry Podcast ExperienceBecoming a great listing agent doesn’t happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didn’t take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest? In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in today’s environment. We cover marketing, data points, vital knowledge, lead follow-up, timing, and he even shares the three most imp...
2024-07-2543 min
The Tom Ferry Podcast ExperienceThe Viral Agent: Viral Video Strategy for Real Estate Agents | This Week in MarketingViral video strategy… What does it take to make a piece of your real estate content go viral, why would it matter, and is it even possible? Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott Pridemore, the CEOs of Pridemore Properties, as well as their in-house videographer and social media manager, Teresa Sottile. Jason talks to them about a recent video that led them to develop a viral video strategy which leverages popularity into prestige. You may have seen one of their Instagram reels which went viral, racking up over 4 million views in jus...
2024-07-2434 min
The Tom Ferry Podcast ExperienceCharge the Storm | Mindset MondayWhat does it mean to charge the storm? It means to get out of your head and stop worrying about uncertainty or politics or the state of the world. If we only focus on controlling the things we can control, it allows us to actually control our lives. That’s what I’m talking about in this Mindset Monday, and it’s the reason that “Charge the Storm” is the theme of my upcoming Success Summit, happening in Dallas, August 27-29. This is real estate’s biggest, most impactful 3-day event aimed at equipping you with everything you need to charge the sto...
2024-07-2201 min
The Tom Ferry Podcast ExperiencePresentations That Close: Avoiding the 3 Biggest Mistakes | Tom Ferry Podcast ExperiencePresentations that close the deal – that’s the name of the game right now. We’ve transitioned from a speed market to a skills and presentations market. The agent who delivers the best presentations wins. Lucky for you, my guest on this week’s episode of the Tom Ferry Podcast Experience is exactly the person who can elevate your presentations to the next level. Terri Sjodin is a longtime friend of mine and the author of the new book, “Presentation Ready.” In this talk with her, Terri will show you how to craft polished presentations that close deals using expert debate strate...
2024-07-1837 min
The Tom Ferry Podcast Experience4 Powerful AI Tools for Real Estate Professionals | This Week in MarketingThe best AI tools for real estate agents are practical creation and automation systems that can be used every day. You need powerful technology that will increase the quality and quantity of your output while costing you less time and money. There is only one place where you’ll get the full insider scoop on all of the best AI tools for real estate agents that will vastly improve every area of your business – our biggest event of the year, the Success Summit. This year, we’re going all out on AI and showing agents exactly how to reshape their entire...
2024-07-1719 min
The Tom Ferry Podcast ExperienceBuyer Agency Adjustments Before the New Commission Changes | Tom Ferry ShowThe new commission changes are about to go into effect. What are you doing to set yourself apart, protect yourself, and ensure that buyers remain a profitable part of your business? To answer that question, I have two of the brightest minds in real estate, Lisa Chinatti (Chinatti Realty) and Jack Miller (CEO of T3 Sixty), on the podcast. They’ll show you some of the most crucial adjustments to make before the new commission changes go into effect, covering everything from scripting and value propositions to commission negotiation and contracts. Time is running out to get yourself prepared for the...
2024-07-1644 min
The Tom Ferry Podcast ExperienceThe Routines & Systems of Real Estate’s Top Player | Tom Ferry Podcast ExperienceHow does real estate’s top player spend his time? What are the routines, systems, mindset, skills, and allowed him to achieve overwhelming success? I’ve known Gino Blefari since I was 19 years old. He’s been my personal client for decades, and in that time he’s risen to become real estate’s top player, the CEO of Berkshire Hathaway HomeServices of America. When analyzing Gino’s success, we’re not looking at what he started doing differently, but what he did persistently year over year his entire career. In this episode of the Tom Ferry Podcast Experience, Gino shares with me som...
2024-07-1142 min
The Tom Ferry Podcast ExperienceBest Marketing Ideas for Launching a Listing | This Week in MarketingWhat are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent. Last week on This Week in Marketing, Jason covered what it takes to create alignment with sellers to set the stage for launching a listing in the best possible way. This week he’s opening up his entire canon of effective listing marketing strategies for agents to fuel their playbooks and make sure that their listings attract serious offers. Launching a listing in the right way is your key to success as a...
2024-07-1035 min
The Tom Ferry Podcast ExperienceMarketing Best Practices to Empower Sellers | This Week in MarketingIn today's shifting real estate market, ensuring that a listing doesn't linger is crucial for maintaining your seller's power. Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the marketplace. Our host, Jason Pantana, brings on his original mentor, Bobbie Noreen, to share her proven framework for effective seller conversations. Learn how to set the stage for a successful listing and build a strong relationship with your sellers from the start. Don't miss part one of this two-part series!
2024-07-0330 min
The Tom Ferry Podcast ExperienceLow-Cost Strategies to Win Listings | The Tom Ferry ShowAre you wondering what low to no-cost strategies are working right now to win listings? In this episode of The Tom Ferry Show, Tom Ferry and Jimmy Mackin dive deep into a series of effective campaigns that you can implement immediately. Discover the Magic Buyer Letter strategy and other powerful assets that have helped agents secure listings quickly and efficiently. Don't miss out on these actionable tips and start generating more listings today!
2024-07-0214 min
The Tom Ferry Podcast ExperienceDo the Thing, Get the Power | Mindset MondayDo you find it hard to stay on track, especially during those tempting summer days? In this Mindset Monday, we delve into the simple yet powerful principle: "Do the thing, get the power." Discover how sticking to the right actions, behaviors, and mindset can transform your business, relationships, and life. Learn how to balance work and play while ensuring you're always moving forward. Share your thoughts in the comments and let's power up together this Monday!
2024-07-0101 min
The Tom Ferry Podcast ExperienceHow to Unlock MLS Data Insights with ChatGPT | This Week In MarketingHow can you leverage MLS data with ChatGPT to become a market data genius for your buyers and sellers? It’s simpler than you think! For this episode of This Week in Marketing, Jason Pantana takes you through a step-by-step tutorial on connecting your MLS data to ChatGPT. You’ll learn how to transfer your data into a Google Sheet, connect it to ChatGPT, and ask strategic questions to analyze and extract valuable insights. Plus, we dive into the latest marketing news and updates, including groundbreaking developments in AI and generative video technology. If you’re looking to enhance your market an...
2024-06-2629 min
The Tom Ferry Podcast ExperienceGet Your Energy Right | Mindset MondayWant to show up at your best every day? It's all about asking the right questions! Shifting your mentality can transform your energy, passion, and enthusiasm. Discover the power of questions like, "What do I love about what I do?" and "What do I love about the obstacles that are in front of me?" These simple yet profound questions can help you generate the positive energy needed to excel in your real estate career.
2024-06-2401 min
The Tom Ferry Podcast ExperienceThe Pillars & Tactics of the Best Real Estate Marketers | This Week In MarketingHow do the best real estate marketers in the game attract clients at scale and build enough trust to close hundreds of transactions a year? It’s not that they have some secret advantage or are using channels you’ve never heard of. For this episode of This Week in Marketing, we're sharing a clip from the Marketing Edge Phoenix event where Jason Pantana interviews two of the greatest real estate marketers working today, Shannon Gillette and Brandon Howe. In this panel, these two Arizona marketing juggernauts share their secrets to success and the pillars they use to close hundreds of deals...
2024-06-1934 min
The Tom Ferry Podcast ExperienceThoughts Are Things | Mindset MondayYou have tens of thousands of thoughts rushing through your head all the time, every day. The question is, what are those thoughts doing to you? In this Mindset Monday, we’re talking about what it takes to make sure your thoughts are firing you up every day.
2024-06-1701 min
The Tom Ferry Podcast ExperienceRaising Urgency & Focus in Real Estate Today | Tom Ferry Podcast ExperienceUrgency and focus in real estate is always essential, but in a hard market like this one, it’s a matter of sink or swim. What are the actions that agents can take to get their fire back and stay on top when transactions are down? In this episode of the Tom Ferry Podcast Experience, I talk with two of today’s greatest team leaders, Stephanie Younger and Jamie McMartin, about what it takes to raise your urgency and focus in real estate today. You’ll get an inside look at the playbooks of the best agents working today for generating...
2024-06-1340 min
The Tom Ferry Podcast ExperienceRun Geo-Targeted YouTube Ads for Capturing Seller Leads | This Week in MarketingAs a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key. In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your YouTube ads for capturing seller leads and becoming the “I see you everywhere” agent of your community. You’ll also learn some important updates about ChatGPTs new integration with Google docs which will help keep you on the cutting edge of real estate tech and automation. Geo-targeting your YouTube ads fo...
2024-06-1223 min
The Tom Ferry Podcast Experience5 Must-Know Tools for Thoughtful Marketing | Tom Ferry ShowWhat are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness? That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today. You will walk away with a guide for attracting listings at scale, so that you don’t just get busy – you stay busy. ...
2024-06-1119 min
The Tom Ferry Podcast ExperienceWhat Kills Momentum | Mindset MondayWhat kills momentum? What shoots you back down every time you’re right on the verge of a breakthrough in your life or business? There are two things, and they’re destroying your ability to make decisions right when you need to most. In this Mindset Monday, I’ll show you what kills momentum and what you can do to shut them down and stay on track.
2024-06-1002 min
The Tom Ferry Podcast ExperienceBuyer Agency Role Plays & a Work Ethic Refresh | Tom Ferry Podcast ExperienceWith the rules changing, it’s time to double-down on your buyer agency role plays. Do you know the new conversations you need to be having, the words to use, and how to deliver them? One of the best people to turn to is Jimmy Burgess, the CEO of Berkshire Hathaway Home Services Beach Properties of Florida. In this episode of the Tom Ferry Podcast experience, Jimmy and I will show you the buyer agency role plays you need to study and practice today. On top of that, Jimmy is sharing a ton of powerful knowledge on how agents can get u...
2024-06-0634 min