Shows
The Translation Company TalkS06E02: Global Scaling of Language ServicesIn this episode of The Translation Company Talk, we speak with Dimitri Stoquart. We discuss how LSPs can and should scale up, technology enablement, legal and financial structuring and everything else related to acquisitions and organic growth.
We take a deep dive into the current socioeconomic and political as well as technological challenges facing the language industry and how as a global industry we can tackle these issues individually and collectively. Our conversation also covers Dimitri’s personal journey and how Stoquart was able develop resilience and a growth mindset.
This episode of the Translation Com...
2025-10-071h 05
The Translation Company TalkS06E01: Language Services for the Education SectorWelcome back to The Translation Company Talk , where we explore the fascinating world of language services! Today’s episode features Giovanna Carriero Contreras, a seasoned expert with over 25 years of experience in translation and interpretation. This inspiring conversation delves into the critical role of language services within the education sector—how they empower students, bridge cultural gaps, and support learning environments across the globe.
During our chat, Giovanna shared valuable insights on best practices for working with interpreters, emphasizing the importance of cultural sensitivity and effective communication strategies. She also discussed upcoming resources designed specifically for translators, aimi...
2025-09-251h 14
The MajlisBuilding winning companies in Saudi with Sultan GhaznawiWelcome back to The Majlis! For the premiere of Season 2, we are joined by Sultan Ghaznawi, Chairman & MD of Scene Holdings. Sultan is a proactive investor and venture builder, and has spent more than a decade building companies across fintech, entertainment & culture, and real estate development and operations. Sultan talks about what it takes to build successful companies, what he looks for in winners, and what excites him about the future of AI.
2025-04-2048 min
The Translation Company TalkS05E15: The Role of Language in Services in Social Impact and Human RightsWelcome back to The Translation Company Talk, where we dive deep into the world of language services and explore its impact on our global society. Today, we have a truly inspiring guest joining us. Lucio Bagnulo is our guest and he is the Deputy Director and Head of Translation and Language Strategy at Amnesty International.
Lucio brings a wealth of experience to the table, having dedicated his career to bridging communication gaps in humanitarian and human rights crises. In this episode, we’ll be discussing the crucial role language plays in delivering aid and advocating for human ri...
2025-01-1552 min
The Translation Company TalkS05E14: The State of Language Industry The Through ALC SurveyTranslation Company Talk brings you another episode with an exciting topic to discuss. We hear from Anna Wyndham, Head of Research at Slator, about the current state of language industry. She reviews the findings of the ALC Industry Survey conducted this past summer.
Among the topics we discuss, she provides insights about the demand for language services in general, the impact of AI and LLMs on language service providers, breakdown of demand for translation vs interpreting services, new and emerging use cases for language service providers and much more.
Make sure to subscribe to the...
2025-01-0935 min
The Translation Company TalkS05E13: Evolution of Language Services with AIThe Translation Company Talk podcast brings you another exciting and highly anticipated conversation. Today we hear from Vincent Henderson, VP of AI Technologies at Lionbridge, about the impact of AI on language services and language service providers.
Vincent is a visionary in the field and has extensive experience in the localization and publishing industry, and covers this topic based on today’s realities of our industry. He also shares what kind of evolution is at play, how AI is disrupting this industry from outside and inside, how it will impact LSPs of both large and small sizes, an...
2024-11-251h 21
The Translation Company TalkS05E12: RFP Sales & Proposal Skills for LSPsIn this episode of the Translation Company Talk podcast, we speak with Silja Korkko from Semantix about RFPs and proposals for LSPs. While most of us are used to traditional sales methods, the structured government and enterprise procurement heavily relies on the concept of outreach through RFPs, RFI, RFQ, RSOs and other forms solicitation mechanisms.
Silja is an experienced language industry veteran and an experienced bid manager with extensive experience and impressive credentials. She shares her thoughts and opinions on way that bidders can gain an advantage through the procurement process.
Make sure to subscribe...
2024-11-1147 min
The Translation Company TalkS05E11: Building & Scaling a Global LSP TeamIn this episode of The Translation Company Talk, we welcome back Jordan Evans, CEO of Language Network and Managing Partner of HireGlobo, an industry expert with deep insights into scaling Language Service Providers (LSPs) and building global teams. We dive into how LSPs are scaling up today, touching on virtual teams' structure, business enablement, and the challenges faced with managing hybrid teams across global locations. Jordan also discusses the technological hurdles that come with operating a global, hybrid team and shares strategies for overcoming them.
As we explore the intricacies of global expansion, Jordan provides valuable advice...
2024-10-2851 min
The Translation Company TalkS05E10: Professionalization of Linguist Business PracticesTranslation Company Talk brings you another exciting conversation. Today we hear from Sakshi Vaidya about professionalization of linguist business practices. While our linguist colleagues are amazing at what they do as translators, interpreters, language trainers and so on, this interview is about they handle their independent contractor businesses.
In this interview we cover a variety of topics such as marketing of linguist profiles, finance, customer service, use of technology and working with LSPs. This is a very timely and important conversation as our linguist colleagues are experiencing the evolution of the language services industry in real time.
2024-10-1550 min
The Translation Company TalkS05E09: RFP Best Practices for LSPsThe Translation Company Talk podcast brings you another exciting episode. Shamus Sayed, Vice President of IU breaks down the complexity of RFPs and how LSPs can leverage this procurement tool to acquire government and enterprise level business.
Shamus is a visionary and industry leader and has extensive experience in delivering large scale linguistic services for the government sector across several jurisdictions. He discuss topics such as how to analyze RFPs, preparing proposal responses, formats of proposals, building relationships with RFP issuers, and much more in this important conversation.
Subscribe to the Translation Company Talk podcast...
2024-07-2432 min
The Translation Company TalkS05E08: Interpreting Services for Law FirmsWelcome to another episode of the Translation Company Talk podcast. In this episode we hear from Linda R. Zamora, President & CEO of Iberican Language Services, Inc. about how LSPs deliver interpreting services for law firms. She is speaking about her experience in the State of California.
We cover a variety of topics in this conversation, including the nature of language requirements by law firms and legal sector in general, type of translators that are good fit for this type of service, how can LSPs build interpreting infrastructure for this type of service, issues and concerns we encounter...
2024-06-2435 min
The Translation Company TalkS05E07: Localization for the Canadian MarketTranslation Company Talk podcast brings you another exciting and interesting interview. We hear from Manon Debuire from Lightspeed about the unique and diverse localization market in Canada and what it means for companies that plan to set up shop or start localization in this market.
Among many interesting things, she covers the Canadian market linguistic regulation, cultural makeup, immigration and demographic trends, economics and much more. Manon provides a simple and easy to understand interpretation of the Canadian localization market in this conversation.
Don’t forget to subscribe to the Translation Company Talk podcast on Ap...
2024-05-2833 min
The Translation Company TalkS05E06: Applying Localization Audit Insights for Enhanced Enterprise StrategiesThe Translation Company Talk podcast brings you another exciting and interesting interview. Today we hear from Teresa Toronjo from Malt about how the results of an enterprise localization audit can be applied to improve process, resources and the results of localization efforts. This conversation is the second part of Teresa’s talk on localization audit in which she introduced us to this concept and how it is implemented.
Among the many interesting things that we discuss, Teresa covers a 360 degree view of the audit process with a quick recap of what was discussed in the pre...
2024-03-201h 01
The Translation Company TalkS05E05: Vamos Juntos - The LSP ConferenceThe Translation Company Talk brings you another exciting interview about the translation and localization industry. Today we hear from Charles Campbell, CEO of TBO, about Vamos Juntos. This highly anticipated LSP conference and retreat, in beautiful Lima is the topic of our discussion today.
Charles talks about the Juntos organization as an umbrella association for LSPs in South America and the Caribbean islands, the benefits for its members, the role of such associations in supporting and fostering collaboration among LSPs, the annual conference, the speakers and content for discussion and much more.
Don’t forget to su...
2024-02-2134 min
The Translation Company TalkS05E04: Video Game LocalizationThe Translation Company Talk brings you another exciting and fun conversation. Today we hear from Marina Ilari from Terra Translations about video game localization. She is a linguist, entrepreneur and, naturally, a gamer. She is very opinionated about how video games should be localized and offers some deep insights about this fun part of our industry.
Among the many topics that we discuss, she talks about what is unique about video game localization, the ecosystem of video games and who are the buyers and different players, what do translators need to know keep in mind when localizing v...
2024-01-3024 min
The Translation Company TalkS05E03: Effective MLV Supply Chain ManagementThe Translation Company Talk podcast brings you another exciting episode. Today we hear from Beatriz Rodriguez Corbelle from RWS about effective vendor management in LSP organizations. As a seasoned industry veteran and leaders, she speaks candidly about her own experience in the vendor management business function and offers some really good advice.
Beatriz talks about a number of interesting topics including the overall state of MLV supply chains, managing freelancers and independent contractors in language industry versus other industries such as rideshare, language vendor lifecycle, specific laws and jurisdictional regulations, vendor profile maintenance, improving relations with vendors, b...
2024-01-2541 min
The Translation Company TalkS05E02: Customer Engagement through LocalizationIn this episode of the Translation Company Talk podcast, we hear from Simon Mitton from TravelPerk about how localization impacts customer engagement. A season industry veteran, Simon speaks about his experience in the industry and how it has evolved with evolution of technology.
Among other subjects we discuss how enterprises deliver a good customer experience through localization that keeps customers engaged, the difference in impact of localized vs natively developed content on customer experience, technology that enables customer engagement and a variety of other related topics.
Don’t forget to subscribe to the Translation Company Ta...
2024-01-2238 min
The Translation Company TalkS05E01: Translation for Medical IndustryWelcome to another exciting episode of the Translation Company Talk podcast. We hear from Linda I. Saucedo from Publicis Sapient about medical content translation, which is a highly regulated and specialized sector of language services delivery for our industry. Medical translation is different from standard language translation because people’s lives and health are at stake, translators must possess the right knowledge, intuition and medical pedigree to effectively communicate content in this domain.
In this conversation, Linda talks about why medical content translation is a unique sub-discipline, medical translation resource availability, translator requirements, LSP qualifications, the process of...
2024-01-1637 min
The Translation Company TalkS04E12: Enterprise Localization AuditThe Translation Company Talk podcast is pleased to bring you another exciting episode, with our guest Teresa Toronjo from Malt. Teresa is an expert localization manager with deep experience in developing structure around localization activities in enterprises. She talks about enterprise localization audits, sharing both her experiences and tips related to best practices.
Among the topics discussed today, you will hear about what a localization audit is, key components of an audit, ownership and stakeholders in an audit process, defining the objectives of an audit, format and structure of final report, frameworks and available tools, e...
2023-12-0451 min
The Translation Company TalkSO4E11: Career Paths for Localization ProfessionalsTranslation Company Talk podcast brings you an exciting interview with Paula Hunter, who has great experience in enterprise localization and beyond. She is here to discuss localization career paths. Localization is a powerful field which enables people working in this industry to learn so many skills and build knowledge about diverse areas of business.
Paula talks about the current state of career development and enterprise localization for localization managers, how to acquire the skills needed to help localization managers to create a framework for careers post localization, how to keep up to speed with the latest trends...
2023-09-2642 min
The Translation Company TalkS04E10: Business Acumen for LSP LeadershipThe Translation Company Talk podcast brings you another exciting interview. Today we hear from Shamus Sayed about the importance of business acumen for leadership of language service provider companies. A business is only successful if its leader has a vision to grow and that can be developed and translated into actionable targets once the leader knows every aspect of their business. It pays off to learn about the business, developing the necessary acumen and traits, and to be on top of things.
Shamus talks about how language service provider management executives can build business acumen and expertise...
2023-07-1751 min
The Translation Company TalkS04E09: Agile Localization Framework for the Modern EnterpriseTranslation Company Talk podcast brings you another exciting interview with Adelina Cristovao. We hear from her about agile localization practices for the modern enterprise. Online platforms that offer services such as food delivery, ride-sharing, and other task-based services constantly have to keep content fresh and up to date in order to keep their users informed, and educated, and make them feel safe.
Adelina talks about how agility is architected for localization at enterprise level, how content for a service-based organization is different from a product-based platform, how to ensure consistency and harmony in language, what steps to t...
2023-06-1434 min
The Translation Company TalkS04E08: Language Access in the United StatesTranslation Company Talk podcast brings you an exciting interview with Carol Velandia. We hear from her about language access for minority and under-served communities. It is the most fundamental challenge and the reason for the existence of the translation and interpreting services.
Carol talks about how language access creates challenges for diverse communities and immigrants, how to address the problem of language access to these groups that seems to be a persistent problem, the direct impact this problem have on the minority community, specifically in education, healthcare and the justice system, the effect it has on...
2023-04-251h 09
The Translation Company TalkS04E07: Outlook for Localization Industry in 2023Translation Company Talk podcast brings you another insightful interview with guest Florian Faes from Slator. In today's episode we are going to talk about the outlook for localization industry this year. The language industry is a growing and evolving services sector and oftentimes ignored. Our industry helps other industries manage and mitigate risk at times of economic difficulties by enabling them to grow business across borders.
Florian talks about events, evolutions and changes that have taken place over the years, top trends affecting the localization sector, the impact for localization of lay-offs in other sectors, mergers and a...
2023-04-2046 min
The Translation Company TalkS04E06: Social Media & Influencer Marketing for LSPsTranslation Company Talk podcast brings you an exciting interview with Javier Diaz Fernandez Carvajal. We hear from him about social media and influencer marketing for LSPs. Language services companies are highly active on social media and digital channels, but we will learn what works and how to capitalize and monetize on these platforms. No company can claim successful marketing today if they are not leveraging the power of social media.
Javi, as he prefers to be called, talks about digital and social media marketing for our industry, strategies to engage audiences, build communities, deliver brand messaging, what en...
2023-04-1844 min
The Translation Company TalkS04E05: The Unique Canadian Language Services MarketTranslation Company Talk podcast brings you another exciting interview with an industry leader. In today's episode we discuss something that we haven't touched upon before. We are going to speak with Mary Kazamias, Chief Executive Officer of TRSB, about the unique nature of language services market in Canada.
Mary offers her insights and knowledge about type of opportunities for localization in Canada that are unique, how the Canadian market is different compared to operating in other countries in the Western Hemisphere, the importance and requirements for Canadian French language across all communications, the challenge for international companies to...
2023-04-1138 min
The Translation Company TalkS04E04: Macro-Economic Trends & The Business Case for Enterprise LocalizationTranslation Company Talk podcast brings you another exciting interview. In today's episode hear from John Fennelly, CEO of Lionbridge, about macro-economic trends and the business case for localization, in particular how current macro-economic trends dictate that enterprises can leverage globalization in new markets to remain competitive and profitable.
Among many topics, we cover the super MLV perspective on economy, leveraging localization to weather the downturn, enterprise localization strategy, M&A activities in the light shrinking VC funding, tech layoffs and their impact on localization industry, client industry performance in our current economy and much more.
Do...
2023-04-0343 min
The Translation Company TalkS04E03: Effective Enterprise Localization SalesTranslation Company Talk podcast brings you another exciting interview with our guest, Kristin Gutierrez. In today's episode we cover effective enterprise-level localization sales. Unlike a transactional sale, a B2B long-term based business relationship is complex and takes a lot of experience and expertise to develop.
Kristin talks about how sales and business development in particular evolved in the language industry over the years, how to sell to enterprises effectively, the difference between regular localization sales and managing the sales process with an enterprise in a B2B framework, the different phases of an enterprise localization sales c...
2023-03-2852 min
The Translation Company TalkS04E02: LSP Opportunities in South America & the CaribbeanWelcome to our latest episode of the Translation Company Talk podcast. Today we are going to take an in-depth look at the South American and Caribbean language services market. To talk about this important topic, we have invited Charles Campbell, president of the Translation Back Office.
Charles discusses issues related to basic challenges faced by LSPs in the region, collective efforts in the the Association of Language Services of Latin America and the Caribbean or Juntos as it is known, the upcoming conference and much more. Make sure to visit their association’s website at www.juntoslatam.org...
2023-03-2256 min
The Translation Company TalkS04E01: German Enterprise Localization SectorHappy International Women's Day 2023!
Translation Company Talk podcast brings you another insightful interview. Today our guest is Adelina Cristovao. In today's episode we talk about localization in the Enterprise Sector in Germany. Over the past century Germany has driven localization to new levels due to its unique language, culture and geography.
Adelina talks about what makes the German market unique for localization, how localization is done in Germany, the ratio of exports versus imports related content re, what languages and markets are paramount in the German enterprise segment, how German enterprises reacted with r...
2023-03-0838 min
The Translation Company TalkS03E24: Translation Pricing and Pricing ModelsHappy New Year! Translation Company Talk presents your new year’s gift in the form of a masterclass by Jessica Rathke from FluentSales on setting prices and reviewing the pricing models for translation services. If you are an executive in an LSP who is constantly trying to justify prices and increasing costs, competition, and other price related challenges, you don’t want to miss this interview.
We hear from Jessica about a variety of topics under the banner of pricing and pricing models such as current pricing models, impact of economy and downward price pressure on translation servi...
2022-12-3156 min
The Translation Company TalkS03E23: Mentorship in TranslationTranslation Company Talk podcast brings you another exciting interview with Stephen Lank. In today's episode we are going to talk about mentorship in the localization industry. The translation and localization industry has evolved and grown both in size and in scope. New people constantly join this industry either as first career or have somehow ended in this industry due to evolution of their jobs and need guidance and direction to succeed and to maintain the professional profile of language industry.
Stephen talks about what mentorship is, how it would help and why it is needed today in o...
2022-12-3053 min
The Translation Company TalkS03E22: Managing Enterprise Localization Vendors at ScaleTranslation Company Talk podcast brings you another exciting interview, and today we meet with Wayne Bourland. We talk to him about managing localization vendors at scale. This topic is of particular interest for enterprises that must manage localization vendors in to become more efficient. It is also an important glimpse into the enterprise buyer mindset, mega MLVs may find this interview extremely enlightening and helpful.
Wayne discusses various topics in this interview including picking the right suppliers to ensure a good support team, understanding the stakeholder needs and setting up appropriate workflows, the way localization changed in t...
2022-12-2338 min
The Translation Company TalkS03E21: Speech as a Revenue Stream for LSPsTranslation Company Talk podcast brings you another exciting interview with Renato Beninatto. We hear from him about what the proliferation of speech and audio means for our industry. This topic is of interest because our industry is undergoing rapid shifts. We must be ready to rise to the challenge, and now is the time to think about it.
Renato talks about how the industry was performing this year, what the proliferation of speech and audio means for our industry, how speech is turning into a service that is distinct from interpreting and text translation, how vo...
2022-12-2246 min
The Translation Company TalkS03E20: Building Trust with Language TranslationThe Translation Company Talk is back with another exciting episode and this time we cover an important topic. Translation involves transfer of meaning and context from one language to one or more languages and as such our clients place great trust in our services. Trust is always assumed in translation services and in this episode we cover how we can build trust through translation.
To cover this important topic, we hear from Ingrid Christensen who has researched this topic in great depth and is writing a book about the language of trust. Ingrid is the CEO of I...
2022-12-2151 min
The Translation Company TalkS03E19: Strategic LSP MarketingAnother exciting episode of the Translation Company Talk podcast brings you an interview with Natalie Ayers, Director of Marketing at United Language Group. She talks about leading marketing efforts in an outcomes-focused language services company. LSPs have traditionally marketed in silos and didn’t have a coherent and structured approach to getting their message across to their customers. Natalie speaks candidly about how she developed and leads a goal-oriented marketing function in her organization.
In this conversation listeners can learn about a variety of topics related to marketing of LSP services such as the role of the mar...
2022-12-1950 min
The Translation Company TalkS03E18: Enterprise Localization EfficiencyTranslation Company Talk podcast brings you another exciting interview with Carrie Livermore Fischer. We hear from her about efficiency in localization with technology at the enterprise level. This topic is of particular interest for localization managers in organizations that are scaling up but also need to become more efficient.
Carrie talks about a number of topics in this interview including operational efficiency in localization units of enterprises, discovering areas ripe for efficiency implementation, using KPIs and metrics for improving resource performance as a means for increasing efficiency, establishing efficiency targets and objectives, modifying workflows and processes efficiently, l...
2022-12-1244 min
The Translation Company TalkS03E17: Translation Services for US Healthcare Insurance MarketIn this episode of the Translation Company Talk, we talk about healthcare insurance translation business. Luis Miguel Musi, the CEO of Avantpage, takes a deep dive into this topic and talks about every aspect of providing language services for the healthcare insurance sector. For LSPs that plan to offer healthcare insurance translation services and take part in this $1 trillion sector of economy, you do not want to miss this conversation.
Luis covers a variety of subjects including an overview of the US healthcare insurance industry, consumption of translation services by this sector, requirements for delivering languages, starting o...
2022-11-241h 06
The Translation Company TalkS03E16: LSP Sales Team StructureWe are back with another exciting and very interesting episode of The Translation Company Talk podcast. In this episode, we hear from Thomas Edwards about LSP Sales Team Structure. He is a veteran sales guru in our industry with decades of experience on both the supply and buyer side, this is a masterclass in sales that LSP executives and leadership cannot afford to miss. Whether you are a manager or a sales person, you will learn quite a lot in this episode.
Thomas talks candidly about his own experiences, the techniques he learnt of the years to s...
2022-11-0751 min
The Translation Company TalkS03E15: Standards and Certification for Language Service Provider CompaniesThe Translation Company Talk is back with another exciting episode. We hear from Leigh Turgut, Director of Quality and Compliance at CQ fluency Inc. about standards and certification in the translation and localization industry. While our companies continue to deliver exceptional translation and language services, compliance with standards and getting the seal of certification give that confidence to our clients.
In this conversation, Leigh covers many topics such as the role of standards, the different types of standards for different aspects of an LSP business including management, execution of translation, interpreting, machine translation, cyber security and other t...
2022-10-2644 min
The Translation Company TalkS03E14: HR Best Practices for Language Service Provider CompaniesWe are back with another episode of the Translation Company Talk podcast. In this episode we hear from Diego Crescerie, founder and CEO of Creative Words, who talks about HR best practices for language service provider companies.
Among the many subjects covered in this episode, Diego talks about the dynamics of HR practices between different countries, implementing HR processes, separating HR from supply chain management, employee motivation in this industry, the team structure and dynamics of an HR unit, and much more.
Don't forget to subscribe to this podcast on iTunes, Apple Podcasts, Google Podcasts, Sp...
2022-10-1951 min
The Translation Company TalkS03E13:Translation Services for the Life Sciences SectorWelcome to another episode of the Translation Company Talk podcast. In this episode we talk about providing translation services for life sciences, clinical trials and medical research. Our guest is Duncan Shaw, president of DTS Language Services which specializes in this field.
Duncan covers a broad range of subjects in the translation of clinical trials space. Among the many interesting topics he talks about the current state of this market segment, risk mitigation, trust as a currency, industry specific requirements, process development, translator competence, security and compliance requirements and much more. This episode is a must for e...
2022-09-2251 min
The Translation Company TalkS02E12: Leading a Translation Company in Volatile Economic ConditionsWe are here with a new episode of the Translation Company Talk. Today we sit down with Renato Beninatto from Nimdzi Research and Multilingual Magazine to cover how inflation and other socio-economic forces impact the translation and localization industry at both macro and micro levels. This is one of the most important and time sensitive conversations related to current state of the world in the context of our industry.
Renato speaks in great depth about many areas including the current evolution and shift in the industry, trends that define the current translation economy, inflation and rising interest r...
2022-09-1959 min
The Translation Company TalkS03E11: Performance Improvement for Language Service CompaniesWelcome to another episode of the Translation Company Talk Podcast. This week we cover performance improvement inside LSPs and how our organizations can develop focus, get better at things that matter to business owners and executives and to reduce waste. This interview is a master class in management and a must for every LSP executive.
To cover this important topic, we are lucky to be hearing once again from Richard Brooks, CEO of K-International in UK. As an entrepreneur, executive, academic and management guru, he talks in depth about how organizations can use a simple strategy to i...
2022-09-141h 04
The Translation Company TalkOperating and Scaling A Language Services CompanyWelcome to this episode of the Translation Company Talk podcast. In this episode we will cover the topic of Operating & Running a Language Services Company. To speak about this topic, we have invited Ludmila Golovine from Masterword Services Inc.
Among the topics covered, the conversation focuses on entrepreneur’s mindset related to operations, importance of discipline, tactical and strategic thinking, navigating rough waters in the context of current global challenges, team structure, defining a vision for scaling up, identifying areas for growth, partnerships and collaboration and much more.
Don't forget to subscribe to this podcast on i...
2022-09-0523 min
The Translation Company TalkS0E310: Automation Across LSP Business FunctionsWelcome to another episode of the Translation Company Talk podcast. Today we hear from John Moran, General Manager of Transpiral Ltd. in Ireland. We covered the topic of automation for language services companies that enable business internally and for customer touchpoints.
Among the many subjects we that we cover, we talk about the state of automation in the translation industry, using automation in SLVs to support MLVs, adoption of automation by LSP staff, automation tools beyond machine translation, areas of LSP business that are ready for automation, opportunities for translation tool providers to implement more relevant automation a...
2022-09-011h 04
The Translation Company TalkS03E09: Customer Centricity Enterprise Language Service DeliveryTranslation Company Talk brings you another exciting episode with an important personality in the translation and localization industry. Christophe Djaouani from Toppan Digital Language talks about customer centricity and the importance placing the customer in the heart of everything within a language services organization.
We cover many topics about the basics of a customer centric LSP model, customer service as a differentiator, customer focus beyond sales, the impact of automation on customer centricity, difference in the customer lifecycle comparing customer centric and traditional LSP models and much more.
Don't forget to subscribe to this podcast on...
2022-08-2339 min
The Translation Company TalkS03E08: Digital Transformation of the Language IndustryHere we are with another exciting, and highly engaging episode of the Translation Company Talk podcast. In this episode we cover the topic of Innovation in Language Services. Smith Yewell, the CEO of Welocalize talks about what innovation means and how lead an organization with an innovative mindset. With a rapidly changing language dynamic, opportunities offered by technology improvements, a more connected world and our willingness to collaborate globally, it has never been more important to think about developing a vision based on innovation.
We cover many topics in this interview including, the concept of innovation in t...
2022-07-2639 min
The Translation Company TalkS03E07: Effective Machine Translation StrategyWe are back with another exciting episode of the Translation Company Talk podcast. This episode is all about machine translation and how this technology has become a common place in our industry, yet many people don’t know much about it. To find out about the state of machine translation, we have invited Kristin Gutierrez from United Language Group once more to come and share her knowledge of machine translation with us.
There are lots of interesting topics that we cover such as the business case for an effective machine translation implementation, rolling out an MT program acr...
2022-07-0446 min
The Translation Company TalkS03E06: Leading and Managing A Multi-Region LSPIn this episode of the Translation Company Talk podcast, we discuss LSP leadership in a transborder and multinational context. Tea Dietterich, CEO of 2M Language Services in Australia talks about her experience as an entrepreneur who started her LSP with a laptop from her bedroom which has scaled up to a multinational across 3 continents in multiple countries. She talks about her experience leading teams of people across different jurisdictions and cultures and highlights what has worked well for her which translated into business success.
Among the many topics we cover in this episode, we discuss how to t...
2022-06-1256 min
The Translation Company TalkS03E05: Outcomes-Based Language Solutions DeliveryIn this episode of the Translation Company Talk, we are very excited to be discussing a topic of great interest that receives very little coverage and attention in the translation industry. Nic McMahon joins us to talk about how language solutions companies create value and define it in a way that their customers understand and relate to it. He dives deep into how his organization has adopted an outcomes-based approach to solving language translation gaps for clients across a variety of industries.
Among the many topics discussed, we cover the definition of value, an LSP’s role in...
2022-05-021h 01
The Translation Company TalkS03E04: Building Out Enterprise Localization TeamsTranslation Company Talk brings you another exciting interview. This time we sit down with Paula Hunter, who manages the translation and technical documentation teams at Motorola Solutions, Avigilon division, in Vancouver, Canada. She will speak about establishing and building enterprise localization departments.
Among the topics covered, we discuss the high level structure of a localization department, the experience of moving localization into engineering function, expanding localization support into upstream initiatives, exposure of localization team to cross-fuctional teams such as customer service and product development, defining the globalization strategy across departments, value demonstration by KPI presentation to d...
2022-03-2946 min
The Translation Company TalkS03E03: Global-Ready-First Enterprise StrategyIn this episode of the Translation Company Talk, we hear from Talia Baruch about Global-Ready-First Product Strategy. Talia shares her “global-ready” and “geo-fit” frameworks for maximizing adoption in new markets at scale. She talks about Localization as a strategic, cross-functional horizontal effort that requires close alignment on MVP priority initiatives across the org. We cover topics such as HQ centralized vs in-country de-centralized teams, building an org structure that enables international horizontal efforts with all key stakeholder leads in all core functions. We discussed how Localization is often misperceived only as a language support production tail-end effort, instead of an upfro...
2022-02-0937 min
The Translation Company TalkS03E02: Effective Translation Vendor ManagementIn this episode of Translation Company Talk we hear from Carla Itzkowich, President of International Contact Inc., about effective translation vendor management. This is a special episode because Carla is joined by Norma Armon, her business partner and her mother and they take a deep dive into the history of translation services in California and how they started their business.
Vendor management is an art and a science, Carla and Norma discuss how it has changed over the years and what are some of the top challenges that our industry faces with regards to the supply chain. T...
2022-01-231h 03
The Translation Company TalkS03E01: Trends in eLearning LocalizationIn our first episode of 2022 season, we discuss eLearning localization with Kristin Gutierrez from United Language Group. While the pandemic has highlighted the need for remote learning across all areas of education, Kristin covers eLearning from a corporate perspective and discusses how it has evolved over the years.
From developing an eLearning localization program to intricacies of designing an efficient process, selling eLearning localization, working with a client to identify needs and offering solutions, the type of effort needed for a proper eLearning localization implementation and more, we cover topics related to this specific type of localization.
2022-01-1147 min
The Translation Company TalkS02E21: Principles and Benefits of Quality Management Systems for LSCsIn this episode of the Translation Company Talk we sit down with Leigh Turgut, Quality & Compliance Manager from CQ fluency and she talks to us about the principles and benefits of a Quality Management System, the different definitions of Quality within a language translation company. Quality is something we all promise our clients and clients naturally assume every vendor delivers translation with optimum quality, but how do we measure quality? Like in any industry quality issues can arise, particularly with the something as subjective as language.
Leigh is a veteran industry expert,having occupied multiple roles within...
2021-12-1947 min
The Translation Company TalkS02E20: The State of Legal Interpreting SectorTranslation Company Talk podcast is back with another exciting episode covering the state of legal interpreting sector. The language industry has seen a roll coster effect across all lines of business, but interpreting and in particular the legal sector has seen changes that has affected both service providing companies as well as interpreters. COVID continues to present challenges for in-person meetings and given the nature of legal interpreting, it will evolve rapidly.
Luis Echeverry from Continental Interpreting takes a deep dives on the state of this sector. A veteran of interpreting sector, Luis has seen this industry...
2021-12-0536 min
The Translation Company TalkS02E19: Automation for Translation CompaniesWelcome to another episode of the Translation Company Talk podcast. After a brief break, the podcast is back with lots of interesting and valuable interviews with visionaries and leaders in our industry. In this episode we will be exploring the subject of automation beyond machine translation for companies providing language services. Our guest is Matija Kovač from Taia Translations.
Among subjects discussed in our conversation today, we talk about the need for automation, applying different automation techniques to the process of translation, using automation for business processes in production, vendor management, sales and more. We also discuss w...
2021-10-3152 min
The Translation Company TalkS02E18: Navigating the World of Regulated Industries for LSPsThe localization industry serves clients in numerous other industries. While some are relaxed in their requirements, there are other industries that have very stringent and unique requirements. In this episode, we hear from Alexandra Jarvis, Chief Strategy Officer at Toppan Digital Language about what it means for a language services company to offer its services to clients in regulated industries. She clearly describes what business is like with these industries and how language companies can gear up to focus on this niche.
Among the many topics we cover, we discuss the concept, how LSPs can add...
2021-08-3022 min
The Translation Company TalkS02E17: Business Acumen for LSP LeadershipStarting a business is very hard, but the actual challenge is in managing and growing it beyond the point of plateau that most businesses reach after the initial demand wanes. As the owner and executive of a language company, it becomes imperative to possess the right knowledge and tools to direct your organization including its people, processes and assets to your strategic objectives. Annemarie Rutz, Chief Operating Officer from Milengo talks about what a leader needs to know in order to operate a successful language services company.
Among the topics discussed, we cover the lack of business...
2021-08-1552 min
The Translation Company TalkS02E16:The Importance of an Exit Strategy for an LSP OwnerLanguage company owners start their business with a dream and most realize it by working hard and creating value in the process. However, few entrepreneurs actually sit down and think about inevitability and our legacy as we build these organizations. This week on the Translation Company Talk, we talk about the timing of thinking about an exit strategy. Olga Blasco, a veteran industry leader, discusses this subject in depth.
In this discussion we cover topics such as planning for an exit, developing a strategy, identifying your needs and wants, and much more. This week's episode is highly...
2021-08-121h 01
The Translation Company TalkS02E15: Building Customer Centric LSP ModelIn this episode of the Translation Company Talk, we sit down with Anna Gargiulo, Chief Sales Officer at Toppan Digital Language. It is an interesting and engaging conversation on the topic of customer centricity in the context of language services. Among the many interesting topics we cover customer centricity at the core of LSP strategy, foundation of the right culture, doing the right thing for our clients with competing internal challenges, being able to meet the needs of your client that require specialization when you are a generalist, alignment of objectives with those of clients to drive meaningful interactions...
2021-07-1950 min
The Translation Company TalkS02E14: The Disconnect in Expectations of Buyers & Sellers of Language ServicesIn this episode of the Translation Company Talk, we cover the Disconnect In Expectations of Buyers and Sellers of Language Services. The author of the The General Theory of the Translation Company, Renato Beninato from Nimdzi Insights, talks in depth about what our industry doesn't understand about the needs and requirements of the buyer side. This is a very timely subject and while covered in most conferences, Renato provides a jargon free and easy to understand way of grasping this concept.
Among the many topics that we cover, we discuss some of the seismic shifts that have o...
2021-07-081h 01
The Translation Company TalkS02E13: Role of Technology in Success of Language ProvidersIn this episode of the Translation Company Talk podcast, we hear from Elsa Sklavounou about the role of technology in the success of a language company. Technology has been intertwined with the delivery and output of language services from a long time, in this interview we cover its impact on today’s language providers.
We cover topics ranging from the changing role of linguists to content developers, use of technology in content supply chain, the proliferation of artificial intelligence in content development, and the future of language technology. Elsa presents a fresh and different perspective on the subject and offers a ve...
2021-07-0841 min
The Translation Company TalkS02E12: Post Merger Operational ScalabilityIn this episode, we welcome Paul Doherty back once again to discuss post merger operational scalability in language services organizations. Most mergers happen for the purpose of expanding sales and operational footprint and if not done right, the two merged organizations will experience chaos when combining the operations teams.
We cover the following topics in this episode, please see the time-code for easy access:
1. How to market yourself
02:25
2. Operational Scalability
07:14
3. Why do companies want to acquire another company
08:40
4. The mindset of the buyer
11:25
5. What is supposed to change and what should stay the same
15:58
6. Is t...
2021-06-0748 min
The Translation Company TalkS02E11: Basic Principles of Keeping Translation Clients HappyIn this episode of the Translation Company Talk, we hear from Georgia Roeming from Geo Group about tools and tricks to keep translation clients happy. It is a challenge to keep a client happy in order to grow their business in a fashion that means value to the client but also a happy relationship with the vendor. This is where we draw the line between transactional sales and relationship based business development.
We cover topics such as the foundations of account management, how account management is different from sales, identifying a good fit, role of production staff...
2021-05-311h 03
The Translation Company TalkS02E10: Evolution of LocalizationIn this episode of the Translation Company Talk podcast, we look at the evolution of localization. We go back and see the foundation of this industry and what gave rise to the demand for translation at the start. Soren Eberhardt from Microsoft discusses how localization has has evolved and which direction it is headed to, in particular focusing on where we are in the course of the great localization evolution.
Among the subjects covered, we discuss the disconnect between academia and industry, the role of computing power in broad adoption of localization, the impact of computational linguistics...
2021-05-2548 min
The Translation Company TalkS02E09: Future of Events for the Language IndustryLast year we saw an unprecedented chaos due to the pandemic which continues to impact many industries. In person events, which was one of the main drivers of business for our colleagues in the on-site interpreting sector, disappeared almost overnight. Companies that depend on this line of business had no choice but to either evolve right away into digital platforms for interpreting or give up.
In this episode of the Translation Company Talk, we talk to Alex Chernenko from Translit to understand the current state of events and what the future looks like. This conversation builds upon...
2021-05-1855 min
The Translation Company TalkS02E08: Successful Acquisition of Translation CompaniesMergers and acquisitions are common in all industries and the translation and localization sectors have seen their fair share of activity in the M&A area in the past decade or so. In this episode of the Translation Company Talk, Christophe Djaouani talks about his experiences with M&A, and in particular the ingredients of a successful acquisition which is the objective in every M&A deal. Christophe is a veteran in this area as he has been involved and overseen multiple acquisitions and mergers throughout his career in the language industry.
We tackle questions such as...
2021-05-0458 min
The Translation Company TalkS02E07: Scaling Up a Translation CompanyOne of the challenges that most of us face is to push our companies to grow beyond what has naturally been their growth rate or threshold. In this episode, I spoke with Cody Broderick from InWhatLanguage to discuss just that. Cody discusses in depth areas that language companies should be focusing on in order expand and scale up. He addresses key issues that are often overlooked by entrepreneurs in this space.
Cody is the founder and CEO of InWhatLanguage. He is passionate about translation and technology, and stays ahead of the curve as he is very deeply i...
2021-04-2742 min
The Translation Company TalkS02E06: Alignment of Sales and Vendor Management in Language CompaniesWe are often confronted with a difficult situation of resource imbalance in language companies. Some of us are more proactive in resource estimation, but there is no perfect formula. Anu Carnegie-Brown, Managing Director of Sandberg Translation Partners, Ltd. spoke with me about best ways to mitigate resource availability situations. Among other things we took a look at in-house and outsourced models and their pros and cons, as well as the potential of emerging technologies in improving the resource imbalance for language services.
Anu also talks about alignment of demand between sales and production teams that impact the...
2021-04-1145 min
The Translation Company TalkS02E05: Understanding Marketing Localization in the Enterprise ContextIn this episode of the Translation Company Talk podcast, I had the pleasure of interviewing Rafaela Rescolino, a Localization Program Manager at Uber - the ride hailing giant out of Silicon Valley. Rafaela candidly talks about how she got involved in the localization industry and reflects on her experiences navigating different roles until she ended up at her current role at Uber.
We discuss what marketing localization is and in particular in the context of an enterprise setup, what does it mean to implement localization of creative content for different channels. She talks about what makes a...
2021-03-1441 min
The Translation Company TalkS02E04: Defining Specialization for Translation CompaniesSteve Kahaner is the VP & General Counsel of Marste & Co., Inc. and the Executive Director of Juriscribe®, and he spoke to me about the importance of specialization for a translation company on this episode of the Translation Company Talk. Steve has been around in the industry for a long time and has a firm understanding of legal translation sector as his organization only works with lawyer linguists and offers its services to legal and financial organizations.
Among the topics we were able to cover, we discussed why would organizations want to be specialists verus generalists, the impact o...
2021-03-0152 min
The Translation Company TalkS02E03 - Evangelizing the Importance of Localization in the EnterpriseIn this episode of the Translation Company Talk podcast, I had the pleasure of interviewing Aïssé Gryga, Product Content and Localization Manager at UKG. We cover the topic of evangelizing the importance of localization in the enterprise. Educating our business partners in the enterprise about localization has been an ongoing challenge for many localization managers and it continues to remain in one form or another.
Aïssé addresses issues such as lack of awareness about localization which has resulted in localization taking a back seat at the C level decision making processes. She also talks about how...
2021-02-1753 min
The Translation Company TalkS02E02: Dynamics of German Translation MarketThe German translation market is not just big, but it is also very unique and different from the North American translation markets. Christina Jagdman, CEO of wordinc, joins me on this episode of the Translation Company Talk, discusses how the translation business works in the German market. She discusses how she started in this industry as well as how things have changed in the past year or so.
She also talks about about the German localization market in general, state of innovation in this market, the sectors driving the German market, language combinations commonly involved in localization...
2021-02-0746 min
The Translation Company TalkS02E01: Strategic Leadership in the Translation & Localization IndustryThis is the first episode of the second season of the Translation Company Podcast. It is a special episode because Sultan Ghaznawi, the President of YYZ Translations, who hosts this podcast reverses roles with his past guests to talk about his involvement in the language industry, his views on technology and NLP in particular, as well as his vision for the future of this industry. He discusses how he found himself in the language industry, his motivations to support communities and associations, sales and business development as well as what end clients should know about the language company issues...
2021-02-0151 min
The Translation Company TalkS01E28: Expanding Your Language Business During PandemicIn this episode of the Translation Company Talk, we discuss how you can have a growth mindset to expand your language business while the world is going through a pandemic. I have invited Jordan Evans, President and CEO of Language Network, to discuss his experience for growing his business in the past year while dealing with adversity on a personal and business level. Among other things we talk about Jordan's journey in this industry, his growth and expansion strategy, his use of technology, how the customer and consumer behavior dictates how language services are delivered and scaling up your...
2021-01-1849 min
The Translation Company TalkS01E27: Resilient Interpreting Companies and InnovationKevin McQuire is the president of Atlas Language Service. On this episde of the Translation Company Talk podcast, he explains how he found himself in this industry by accident and to this day he credits his mentor, Luis Echeverri for helping him navigate his way in the interpreting world. He has been leading his organization to provide interpreting services to 14 world leaders as well as the Pope.
COVID-19 has been devastating for almost all industries, but the onsite interpreting industry has suffered more than a lot others. Kevin talks about the challenges that his company has been...
2021-01-0950 min
The Translation Company TalkS01E26: Impact of Localization on Large Scale Philanthropic MissionsIn this episode of Translation Company Talk podcast, I had a candid discussion with Patrick Nunes from Rotary International. Patrick is a seasoned industry veteran who is not only leading the localization efforts at Rotary but also a member of Board of Directors at the Globalization and Localization Association. He provides his deep insights about the industry and in particular how localization plays an important role in disseminating information across a global audience in the context of philanthropic and humanitarian efforts.
We discuss how Patrick got involved in the industry, his current role and how he lead...
2021-01-0451 min
The Translation Company TalkS01E25: The Nuts and Bolts of Corporate GlobalizationIn our latest episode of the Translation Company Talk, I had the pleasure of speaking with Anna N Schlegel, from NetApp. She is a veteran of this industry and a pioneer in so many areas. We discuss many topics that revolve around corporate globalization and define the key concepts related to strategy, building teams and establishing value through a consistent and well-formulated thought process.
Anna has published a book titled 'Truly Global: The Theory and Practice of Bringing Your Company to International Markets'. She has first hand experience in building globalization teams and explores why this area...
2020-12-1452 min
The Translation Company TalkS01E24: Selling Languages Services to Millennial BuyerWe are witnessing a generational shift in the localization and translation industry both on the supply side and on the client side. In this episode of the Translation Company Talk, we discuss the opportunities and challenges for selling language services to the millennial buyer. I invited Javier Carvajal from Acclaro to join me in this discussion and provide his take on how to successfully connect with buyers representing the millennial generation.
Javi, as he is known amongst his friends, talks about the importance of empathy, building communities, maintaining cordial relationships and the unique attributes of this type...
2020-12-1054 min
The Translation Company TalkS01E23: What is Product Localization?Product localization is a relatively less understood and discussed subject within the larger localization and globalization picture. In this episode of the Translation Company Talk, Iti Sahai from Procore, takes a deep dive into what this concept is and how it affects the end user. Imagine the position of the steering wheel on a vehicle in North America versus in the UK, automotive manufacturers have to localize their products to meet the local traffic and regulatory requirements in order to sell their products there.
Among other things, Iti discusses what a product localization team looks like, the...
2020-12-071h 02
The Translation Company TalkS01E22:The Language Company Merger ProtocolPaul Doherty is a seasoned entrepreneur and has spent most of his life in the localization and translation industry. In this episode of the Translation Company Talk, he talks about what makes successful mergers and the causes for failures. In particular he talks about the importance of setting expectations, not rushing into conclusions, having the right people and the role of leadership in successful mergers.
Paul has been involved in the mergers of MTL and Berlitz, which was later acquired by Bowne International and he was part of the merger team. When Bowne was acquired by Lionbridge, P...
2020-12-0341 min
The Translation Company TalkS01E21: Women Led Language Services CompaniesThe language translation and localization is a diverse industry and has evolved over the years. Molly Naughton, president of aia Translations speaks with me about what it means to be a woman leader in this industry. We discuss topics such as challenges and obstacles for women in this industry, mentorship opportunities, biases within and outside this industry and Molly's personal experiences in this industry.
Molly also talks about how our companies can define ways to be more inclusive and supportive of women, enabling and empowering them to take leadership roles. She also elaborates on how women-led organizations...
2020-11-2344 min
The Translation Company TalkS01E20: The Small Language Service Company PerspectiveIn episode 20 of the Translation Company Talk, I got to speak with with Carmen Hiers from Transforma Translation Services. She talks about the issues and challenges as well as opportunities that small language companies in the United States encounter. This is a very interesting conversation as Carmen shares her story, how she started in this industry and how it has evolved over the years.
We discuss how small LSC executives face very unique challenges and problems and how Carmen has overcome some of these concerns overtime. She also talks about managing stress, improving her work and life...
2020-11-181h 00
The Translation Company TalkS01E19: The Nordic Perspective of Language IndustryIn this episode of the Translation Company Talk, I got to speak with Cecilia Enbäck from Translator Scandinavia AB. She started her career in the language industry by accident at a camp fire. This is a fascinating story. She talks about how the industry has evolved, how technology has guided their decisions and direction. She believe technology has helped their company deliver better quality to their clients.
Cecilia discusses the Nordic language industry and market in depth. She expresses her opinions as a language company entrepreneur, in particular the industry players, acquisition landscape, and how it h...
2020-11-1045 min
The Translation Company TalkS01E18: Business Management for LSC ExecutivesManagement is an art and a skill, and not many people in the language industry have received formal schooling in this area. While every human being has some management skills as they manage their life and work, managing a language company is somewhat complicated. Richard Brooks from K-International, talks about what management actually entails in this industry and what type of a mindset you need to successfully manage a dynamic team. Given the true international nature of our industry, managing a business touches on so many different things.
In particular we touch upon the core functions of...
2020-11-011h 26
The Translation Company TalkS01E17: Business Development for Translation CompaniesBusiness development in the translation industry is often a misunderstood and confusing topic. I had a chance to speak with Elizabeth Gomez on this topic. She talks about value proposition, creating a niche and ways to understand your customers' issues. We discuss how a knowledge-based industry like the language industry can strategize develop the business, who is involved in the definition of business development and what the role of a sales person is in this function.
Among other subjects we discuss the business development cycle in the language industry, developing a flow between marketing and sales, communicating...
2020-10-2558 min
The Translation Company TalkS01E16: Focus on Women in LocalizationMy guest this week is Carrie Fischer. She is the Manager of Globalization Services at Subway, where she manages all aspects of globalization and localization for the restaurant giant. Carrie provides a candid perspective on her early beginnings in the industry, her experience as the industry has evolved and her current role at Subway. Carrie is passionate about volunteer work and causes that are important. She has been one of the early supporters and members Women in Localization and she speaks in great depth about this movement and why we need it in our industry.
She also...
2020-10-1945 min
The Translation Company TalkS01E15: Leading Multiple Organizations in the Language IndustryLeading and managing a language company is not easy. As a small business owner, the LSC leader wears multiple hats to get things done within the company. In this episode we are talking in general on the different aspects of managing more than one organization in the language space. Lelani Craig talks about the challenges that an entrepreneur in this industry faces and her ways to mitigate problems and stress.
Lelani has been in the language business for over 25 years and she is an accomplished conference interpreter as well as a certified court interpreter. She founded Commgap i...
2020-10-1246 min
The Translation Company TalkS01E14: Strategic Sales Advice for Language CompaniesSales and selling remains a very unique art in the language translation industry. In this episode of Translation Company Talk, I talk to Francesco Pagano, President of Interpreters and Translators Inc. He is a true veteran of the translation industry and grown up in the trenches, he learnt by doing from an early age. He calls the language industry oldest that mankind knows.
Francesco has learnt selling translation services in a hands on way. He talks about how to establish a sales team, building a process that is constantly changing and how to build it around your...
2020-10-0757 min
The Translation Company TalkS01E13: Language Service Company EvolutionKocarek is an Essen, Germany, based translation and localization firm that has gone through several iterations of innovation and evolution. In this episode of the Translation Company Talk, we hear first hand experience from Werner Lierz, CEO and Kerstin Küpper, Head of Translation Management, as well as Alexandra Navruzova-Lang, Head of Project Management at Kocarek.
We discuss how Kocarek has started, what the evolution process has been like for them and what it means at ground level for the core business functions to innovate. This is indeed a very hot and timely topic and highly suggested for a...
2020-09-2154 min
The Translation Company TalkS01E12: The GALA Perspective with Allison FerchIn this episode of the Translation Company Talk, I had a deep dive into issues surrounding the current challenges and our industry. Allison Ferch, the Executive Director of GALA, shares her insights and valuable information about our industry that they have obtained through industry research. She also covers GALA's 5 year roadmap and how they plan to respond to industry needs.
The Globalization and Localization Association (GALA) is a not-for-profit trade association connecting and supporting professionals and organizations in the global language industry. GALA's mission is to help our members succeed and to drive our industry's development by...
2020-09-1753 min
The Translation Company TalkS01E11: Language Industry Review with Rick AntezanaIn episode 11 of the Translation Company Talk podcast show, I had the opportunity to speak with Rick Antezana, the President of the Association of Language Companies (ALC). We cover the current state of the translation industry, in particular in the US, in the context of recent developments. Rick talks about regulatory changes affecting our the language service companies, COVID impact on interpreting, accomplishments of the ALC, advocacy on behalf of the language industry, the upcoming conference, and many other interesting topics.
Rick has been part of the language services industry for more than 25 years. He is currently...
2020-09-1359 min
The Translation Company TalkS01E10: Sales and Business Development for LSCsJessica Rathke is a seasoned sales and business development guru in the localization industry. In this episode, I had the opportunity to talk to her in detail about what sales entails, how it has evolved and what works and does in the language services industry. She elaborates in great detail the techniques, challenges and opportunities in selling language translation and related services. For anyone in the translation industry involved in sales and business development, this is a master class not to be missed.
Jessica Rathke has 25 years of localization sales, sales management and marketing experience for leading...
2020-09-061h 06
The Translation Company TalkS01E09: Translation Industry Market AnalysisWelcome to episode 9 of our first season at the Translation Company Talk. In this episode we discuss the current market conditions and health of the translation and language industry. Our guest, Andrew Smart - Co-Founder and Commercial Director at Slator, dissects the current economic and sociopolitical threats and opportunities for our industry.
Among other things, we cover issues related to uncertainty, discipline, technology, automation and general challenges that the typical language company executive or owner faces. We also cover mergers and acquisitions in our industry, a subject that Andrew is very familiar with and has a lot...
2020-08-301h 00
The Translation Company TalkS01E08: Winning with Customer Service in the Translation IndustryCustomer service is expected in every industry and business transaction, however, it remains far from being ideal in the translation industry. Paul Doherty from Strategy Management Consultants, Ltd. believes that customer service is the cornerstone for all B2B and B2C relationships across all verticals and industries.
In this episode of the Translation Company Talk we discuss how simple strategic customer service changes can present opportunities for business that were not discovered before. Knowing your customer, their problems and their worries will help you present a more relatable and friendly service.
Providing language translation a...
2020-08-251h 16
The Translation Company TalkS01E07: Leadership Lessons for Language Services CompaniesIn episode 7 of the Translation Company Talk, I spoke with Veronique Ozkaya. She is the CEO of Argos Multilingual, and a seasoned leader and manager who has worked across multiple business functions in the translation and localization industry during her career. During this candid conversation, she offers leadership advice that is applicable to the day to day life of an LSC owner.
Our discussion touched upon sales, management, human resources, strategy development and mergers and acquisitions. Veronique also discusses what makes a company different and how to maintain a unique image in the ever competitive language market.
2020-08-161h 17
The Translation Company TalkS01E06: Digital Marketing for the Modern Language Translation CompanyIn this episode of The Translation Company Talk we discuss marketing for language services companies (LSCs) in the digital age where businesses harness online channels for business translation, video transcription and translation, and overarching contract translation. We cover a number of topics including personal branding, influencer marketing, marketing your translation business and establishing a marketing strategy that achieves your company goals.
I had the pleasure of interviewing Kathrin Bussmann, head of Verbaccino Inc., a strategic marketing consultancy that helps digital-first B2B companies build their global brand. She is also the host of the Worldly Marketer podcast.
2020-08-091h 12