Sultan Semlali - Podcast Details

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The Randall Osché Podcast#21 Sultan Semlali - Big Numbers Bring Big QuestionsOn this episode of The Randall Osché Podcast, I sit down with Sultan Semlali, a Value Engineer and expert in creating customer-centric sales strategies. Sultan shares his journey from selling software to redefining what it means to deliver value in every customer interaction. This conversation dives into the importance of aligning sales strategies with customer outcomes, building trust, and fostering long-term relationships.What You'll Learn:Understanding Value Consulting: Why it’s about business outcomes more than functions and features.The Elements of Value Pyramid: Companies can create and sustain customer loy...2024-11-2935 min

Salesology® - Conversations with Sales Leaders110: Sultan Semlali – Value CoachGuest: Sultan Semlali Guest Bio: Sultan Semlali is a value consultant specializing in sales strategy and value-based selling. He is the founder of Value-Coach.com, an organization dedicated to optimizing sales processes and enhancing revenue through strategic training and consulting. Sultan’s expertise and innovative approach have made him a sought-after speaker and consultant, transforming businesses across various industries. He currently leads the Global Value Consulting team at Sitecore (a Digital Experience Platform) and have 20+ years of experience in sales, consulting, and marketing. He is working for companies like Salesforce, Adobe, EMC, and Ora...2024-10-2830 min

Sitecore Standard ValuesMarketing Mixology - Blending Data and Creativity with Tiffany Laster - ep 21Welcome to episode 21 of “Standard Values”. In this episode, Rick Bauer, Director of Customer Transformation at Sitecore, is joined by Tiffany Laster, Senior Business Consultant at Perficient and newly named Sitecore Strategy MVP. 🌟 Episode Highlights: - Tiffany Laster shares her journey and insights as a Senior Business Consultant and Sitecore Strategy MVP. - The critical role of personalization and data analytics in modern marketing. - How creativity and data work together to drive customer engagement and business success. - Real-world examples of innovative campaigns and the strateg...2024-07-2621 min

Sitecore Standard ValuesFrom Dubai with Innovation: Insights from Omnia's CTO Ahmad HarbIn this episode of the Sitecore Standard Values podcast, Sultan Semlali, a Customer Transformation Director at Sitecore, hosts a conversation with Ahmad Harb, the CTO of Omnia, a Sitecore partner. The discussion centers around the unique digital landscape of the MENA region, the fast-paced environment in Dubai, and the specific demands of clients in this area. Ahmad highlights the rapid digital transformation in the region, noting how quickly things change and the need for businesses to keep up with these changes. He emphasizes the importance of understanding local governance, compliance, and security requirements, which are c...2024-05-2818 min

Sitecore Standard ValuesUnpacking SUGCON EU: Insights & Innovations with Sean Broderick | Standard Values Podcast Ep. 19Join us in this exciting episode of the Standard Values Podcast, where we sit down in a Dublin Pub with Sean Broderick, Director of Product Marketing, to recap the recent SUGCON EU event. Dive into a comprehensive discussion about the key takeaways, innovative strategies, and forward-thinking solutions unveiled at the conference. Sean shares his expert insights on how these developments impact digital marketing and the broader Sitecore community. 🔹 Episode Highlights: Key innovations and announcements from SUGCON EU In-depth analysis of new Sitecore features and their implications Sean Broderick's perspective on future trends in digital experience platforms 📅 Recorded live at SUGCON...2024-04-1919 min

Sitecore Standard ValuesNavigating the World of Customer Experience with Vaishali Dialani Sitecore Standard Values ep18Navigating the Journey to Customer Experience Excellence with Vaishali Dialani In this episode of Sitecore Standard Values, Sultan Semlali, Customer Transformation Director at Sitecore, is joined by Vaishali Dialani, a senior CX strategist at Konabos and recognized leader in customer experience management (CXM). Broadcasting from Dubai, they discuss the evolving landscape of marketing, the pivotal role of customer experience in business strategy, and the journey of discovering one’s niche within the field. Vaishali shares insights from her career progression, emphasizing the impact of analytics, strategic planning, and the integration of emotions in...2024-03-1331 min

Sitecore Standard ValuesExploring Sitecore's 2023 Innovations: Insights from Jonathan Corley - Standard Values Episode 17🎙️ Join us in Episode 17 of "Standard Values," where we delve into the top digital marketing trends and strategies of 2023. Hosted by Rick Bauer, this episode features insights from Jonathan Corley and highlights the best resources for Sitecore marketers, as showcased on [PersonalizeCX]https://personalizecx.com/best-of-2023-top-20-assets-for-sitecore-marketers-and-digital-experience-strategists/ 🚀 Episode Highlights: - In-depth analysis of 2023's top 10-ish assets for Sitecore marketers and digital experience strategists. - Exclusive insights from Jonathan Corley on GenAI's role in marketing and the impact of technologies like ChatGPT. - Discussion on mastering personalization in digital marketing and the future of AI in content creation. - Strate...2024-01-1524 min

Sitecore Standard ValuesThe Power of Patience. What Risotto and Digital Transformation have in Common - Zach Dugas, Global Product Owner at Thule GroupJoin Sultan on the latest episode where he meets Zach Dugas, Global Product Owner - Content Management Systems & SaaS at Thule Group in Sweden. We often talk about people being jack of all trades, well Zach is the real one. Zach used to work as a chef in multiple cuisines around the world. Out of curiosity, he decided to venture in Customer Experience and Technology. 11 years later, he is still at Thule playing a key role in the organisation’s digital transformation. Thanks to his background in cooking, customer experience and technology, he provides an...2023-11-0921 min

Sitecore Standard ValuesTech Evolution & Sustainability: Unveiling the Power of Composable Solutions with Christine BooklessWelcome to Episode 15 of Sitecore Standard Values. In this episode, we dive into the fascinating world of Sitecore, sustainability, and cutting-edge technology. Join us as host Rick Bauer and guest, Christine Bookless, (recently former) Lead Sitecore Optimization Consultant at Sagittarius (now at Nemetos Tanasuk) explore the exciting journey of technology evolution and its impact on sustainability! In this podcast, we unveil the power of composable technology and how it's revolutionizing the way businesses operate. Christine walks us through the transformation of Sitecore and the exciting move toward composable technology. But hold on, it's not just about technology – it's about ma...2023-09-1324 min

Sitecore Standard ValuesBeating Digital Sameness and making your transformation work for your customers - with Harry Boers from MacawJoin us for this conversation between Sultan and Harry Boers, Principal Consultant Strategy at Macaw. The interview evolved around Digital Transformation (is it even still a thing?), how he guides organizations in their change initiatives and how he uses his high pace mindset to make things move.. Harry is a seasoned expert in digital strategy, business development, and change consultancy. Harry has dedicated over 25 years of his career to helping organizations navigate and accelerate in the digital world. With his optimistic, rational, and non-conformist approach, he has been instrumental in planning and executing digital s...2023-08-2133 min

Sitecore Standard ValuesExploring Sitecore Order Cloud: The Journey of a Headless Commerce Solution - w/ guest Steven DavisIn this episode of the Sitecore Standard Values podcast, host Rick Bauer engages in a conversation with Steve Davis, the Vice President of Engineering for Commerce at Sitecore. They delve into the topic of Sitecore Order Cloud, a headless software solution. Steve explains that the decision to pursue a headless strategy was driven by the need to customize user experiences and adapt to the rise of mobile devices. The introduction of Ajax and clean APIs further reinforced the idea of decoupling the front end from the back end, leading to the birth of Order Cloud. The platform's...2023-06-2919 min

Sitecore Standard ValuesDiscussing Digital Marketing, Industry Trends, Change Management, and all things Composable - Mitch Talbot, Horizontal Digital Area Vice PresidentRick Bauer sits down with Horizontal Digital's Area Vice President, Mitch Talbot to look at the Sitecore space through a business lens. They discuss trends, customer strategies, Composable, and Sitecore's approach to DXP. Plus, included for free, one embarrassing wrong-name-moment for your host. :) You can connect with Mitch on LinkedIn: https://www.linkedin.com/in/mitch-talbot-43427b3/2023-04-2727 min

Sitecore Standard ValuesComposability, Enablement and Accessibility or How a Holistic View can Accelerate Value Creation with Ishraq Al Fataftah, Founder and CTO of AppleztechJoin the conversation between Sultan and Ishraq Al Fataftah, Founder and CTO of Appleztech. She is a 8-times Sitecore MVP with more than 15 years of experience in STEM spans across international and local markets including the US, UK, Canada, Europe, the Gulf, and Jordan. During the conversation, they discussed how brands can embrace composability not from a technology perspective but from a holistic perspective. They also discussed the impact of composability on enablement and the need to embrace accessibility. Don’t miss her session during SUGCON 2023 about the Customer Ex...2023-04-0433 min

Sitecore Standard ValuesIt’s Sitecore MVP Season with Tamas Varga, Director Community Programs at SitecoreJoin the conversation between Sultan and Tamas Varga, Director Community Programs at Sitecore. Besides being a great Sitecore expert, he is leading the Sitecore MVP Program. During the interview they are discussing, what the MVP Program is, why Sitecore started it, the benefits of being a MVP and how to become one. Join SUGCON 2023 at: https://europe.sugcon.events About Tamas: Sitecore veteran, who developed large multi-country, multilingual solutions, managed development teams, ran business development, trained developers worldwide and became Sitecore Most Valuable Professional. As a member of the Sitecore Technical Marketing team...2023-02-2321 min

Sitecore Standard ValuesMaking Sense of your Data for Digital Marketing - guest: Jonathan Price from American EagleJoin us for the second part of the conversation between Rick Bauer and Jonathan Price, multi-year Multi Solution MVP, Global Sitecore Practice Director for American Eagle. In the first part of the interview on the Sitecore Water Cooler podcast, they discussed how to drive business outcomes by leveraging content, content solutions and customer journeys. In this episode, they discuss how to make sense of the explosion of data by leveraging analytics for digital marketing. How to collect data, how to leverage different technologies (PowerBI, Tableau, Google Data Studio, Snowflake, etc...) and drive actionable insights for t...2023-01-3023 min

Sitecore Standard ValuesTop Resources for Digital Strategists in 2023Join Rick Bauer for a conversation with Jonathan Corley, Director Customer Transformation for Sitecore, where they discuss top resources for Digital Strategists in 2023. Here are links to the resources: https://www.pixleration.com/home/top-10-new-features-of-sitecore-10 https://www.linkedin.com/pulse/composable-dxp-best-breed-meets-your-business-needs-john-king/ https://www.velir.com/ideas/2022/11/09/sitecore-introduces-content-hub-one-a-pure-headless-cms https://www.getfishtank.com/blog/sitecore-xm-vs-xm-cloud https://www.youtube.com/playlist?list=PL1jJVFm_lGnyGxFq3AbzVX0tLXVVAyeB5 https://www.linkedin.com/pulse/personalization-journey-analytics-missing-link-christopher-nash/ https://www.surveymonkey.com/r/DHMJTXN?utm_source=Survey+Monkey+&utm_medium=LinkedIn&utm_campaign=PaaS+to+SaaS+Campaign https://www.reddit.com/r/sitecore/ ...2023-01-1619 min

Digital Explained to my MomMartech in 2023 - Retail Media - Reverse ETL and Composable Technology - with Martech Expert Niklas NikolaidisFor the last episode of 2022, I am joined by Martech Expert: Niklas Nikolaidis. Niklas accepted the challenge to explain what he does in words our mom would understand. Niklas is Partner at Arise Consulting Group (ARC) and Curamando where he works with business development around marketing technology ("Martech”) for clients and the 16 companies in ARC's consulting group. During the conversation, we have talked about the exciting world of ‘Martech’ and all the changes we have seen over the past year · The differences with Adtech. · The rise of CDP and Reverse ETLs · T...2022-12-2346 min $Let\'s Talk About CX$ Let's Talk About CXC stands for Culture in CX. Discussing Customer Experience with entrepreneur Victor Calabresi.“Great Customer Experience is a matter of Culture!” This is the opinion of Victor Calabrese, CEO of a technology company called Deskside and of a Business Consulting firm, Konsulere. Victor’s first love and passion has always been technology, He is an outspoken leader that wants to help other business owners understand and leverage the right technology while staying away from people and companies that give them a false sense of security. Technology can be a company's lifeblood or its eventual cause for demise, and in many cases, executives have little idea as to what is occ...2022-12-2025 min

Digital Explained to my MomGame Theory and Marketplaces explained to my MomI am meeting Noah Healey, brilliant mathematician who tried to explain game theory and marketplaces in words my mom would understand. During the conversation Noah shared his love for math and some of the work he has done to improve marketplaces and make them fair for all participants. Bio: Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on...2022-11-2430 min $Let\'s Talk About CX$ Let's Talk About CXAutomate your LinkedIn Prospecting - Guillaume Portlier, COO at WaalaxyPlease join me in welcoming Guillaume Portalier. He is the co-founder and COO of Waalaxy, a tool that will help you automate your LinkedIn Prospecting Did you know that 80% of B2B leads generated on social media come from LinkedIn. Imagine if you could put your LinkedIn leads strategy on autopilot. During the conversation, we are discussing The story of the startup, how they grew from 0M to 6M ARR and from 0 to 10k clients worldwide. Their values and the focus on happiness at work How to start a business How they are using the...2022-11-1729 min

Digital Explained to my MomWeb3, NFTs and the Metaverse explained to my MomJoin this conversation with Samuel van Deth where we explore all things Web3, NFT and Metaverse. Samuel is Marketing Strategy Director @ Oracle EMEA. He brings +20 yrs web & data business development | apply new technology and data in marketing domain at scale | AI/ML, blockchain, decentralised marketing, web 3 & NFT | Please feel free to get in touch with Samuel via: https://www.linkedin.com/in/samuelvandeth/ Share your feedback here: https://galas.fm/episode/1214b6b1-d0a4-55af-856c-d8a858e40e58 2022-10-2638 min $Let\'s Talk About CX$ Let's Talk About CXProviding great post purchase experience with Irina Poddubnaia from TrackmageI am welcoming Irina Poddubnaia. Irina is the founder of Trackmage, Your Branded Shipment Tracking Page. During the conversation we are looking at how brands can improve customer experience and revenue by providing information about their shipment. A study from Descartes has shown that just 16% of UK consumers are satisfied with the delivery service every time. and that Over two thirds (68%) have had an issue with delivery in the last three months – and, as a result, 24% lost trust in a delivery company and 24% lost trust in the retailer. Try Trackmage today here You ca...2022-10-2025 min

Digital Explained to my MomSEO Explained to my Mom with Maddy Osman -Share your feedback here: https://galas.fm/episode/a1e61c9e-4c63-5dca-bd6d-245f09882e2f Join me for a great conversation with Maddy Osman, bestselling author and owner of The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, Kinsta, and Sprout Social. Maddy Osman is the bestselling author of "Writing for Humans and Robots: The NewRules of Content Style." She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design...2022-09-2223 min $Let\'s Talk About CX$ Let's Talk About CXCX News 6th August 2022In this episode, I am sharing some of the news that caught my attention: Layoffs at big tech firms Starbucks launching its NFT Book recommendation: Fit for Purpose Enjoy the show 2022-08-0503 min

Sitecore Standard ValuesThriving as a Sitecore contractor - 6-times MVP Martin Miles on Sitecore Standard ValuesJoin Sultan for a conversation with Martin Miles, 6-times Sitecore MVP. During the conversation, they are discussing best practices for contractors to thrive in a global environment. Martin is also sharing his vision on the future of composable and the importance of managing security in a structured way. Martin is a Sitecore Expert and .NET technical solution architect involved in the production of enterprise web and mobile applications, with 20 years of overall commercial development experience. Since 2010 working exclusively with Sitecore as a digital platform. With excellent knowledge of XP and XC. He took part to mo...2022-07-2918 min $Let\'s Talk About CX$ Let's Talk About CXGaining Freedom by Constraints - Tom Libelt - Founder at We Market Online Courses wemarketonlinecourses.comJoin me for a conversation with Tom Libelt, Founder of We Market Online Courses. As the company name suggests, his team helps course creators market their courses. Born in Communist Poland, Tom has an impressive background that I could summarise in a list of keywords: Eastern Europe, Commodore 64, record store, DJ, Sound Engineer for Fugees, Alicia Keys, MOP, Gangstarr, SEO, Polish Hip-Hop, 4 hour work-week, Digital Nomad. During the conversation, we are discussing the online course market and how understanding your constraints can help lead a healthier and happier life. Enjoy the show! 2022-07-2640 min

Sitecore Standard ValuesSitecore at Sitecore by Jackie Baxter, Senior Digital Strategist, DX at SitecoreJoin the conversation between Rick, Sultan, and Jackie Baxter, Senior Digital Strategist, DX at Sitecore. They met live at the Sitecore office in London, UK. As Senior Digital Strategist, DX, Jackie is doing for Sitecore what she has been doing with Sitecore customers for many years with a little twist; she has access to all the great composable technology and can use it to drive great CX for our customers. Think for example of how Sitecore is using Sitecore Personalize on Sitecore.com During the lively conversation, Jackie is also sharing her journey from the U...2022-07-0640 min

Sitecore Standard ValuesDriving Innovation by Embracing Composability in your Digital Experience Platform: Jo Tyrer - President of Composable Solutions at SitecoreRick and Sultan meet Jo Tyrer, President of Composable Solutions at Sitecore. She is responsible for the global go-to-market for the composable solutions. Her team is expanding the sales reach, maximising the partnership ecosystem, and delivering the amazing growth that is coming from this incredible technology. In 2021, Sitecore made a number of strategic acquisitions that, together with the core products, give infinite possibilities across content, experience, and commerce. These solutions make up our Composable DXP and position Sitecore as a leader in the market. Jo is a global technology leader who spent 9 years in APAC a...2022-06-2219 min

Sitecore Standard ValuesHow to build a great multilingual online presence with Megan Jensen, Senior Solution Architect at Perficient.Join Rick Bauer for a conversation with Megan Jensen, Senior Solution Architect at Perficient and a Thought-Leader in Multilingual Content Strategy. Megan shares her cheat sheet for creating the best multilingual strategy that takes culture and business goals into consideration. She shares tips on where and when it makes sense to use human or machine translation or on how to make the best of technology for SEO, Content Management, Content Hub, Commerce and Personalisation. Megan Mueller Jensen has been a marketing strategist for nearly twenty years and is a first-time Sitecore Strategy MVP and a...2022-06-0816 min

Sitecore Standard ValuesRobbert Hock - Sitecore Architect and 13-times MVP on Composable DXPJoin us for a great conversation with Robbert Hock. Robbert is a Freelance Senior Sitecore specialist with over 20 years of IT experience, from which more than 14 years of Sitecore experience. Robbert is helping Sitecore clients and Sitecore partners worldwide get the most out of the Sitecore Experience Platform. As a Sitecore Architect, Robbert has been responsible for a large number of Sitecore implementations that vary from campaign websites to multi-site & multi-language platforms, some of them have won the prestigious Sitecore Experience Award. Robbert is one of the founders of the Sitecore User Group Netherlands (SUGNL...2022-05-1924 min $Let\'s Talk About CX$ Let's Talk About CXMeeting The Experience Maker author, Dan Gingiss - Let's Talk About CXI am meeting Dan Gingiss, international keynote speaker and customer experience coach who believes that a remarkable customer experience is your best marketing strategy. He has a 20-year professional career spanned multiple disciplines including customer experience, marketing, social media and customer service. He held leadership positions at McDonald’s, Discover and Humana. Dan is the author of The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share and Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. He also hosts the Experience This! Show podc...2022-04-1926 min

Sitecore Standard ValuesSitecore Standard Values - Dennis Augustine CX Architect and Partner at KonabosJoin us for a conversation with Dennis Augustine, CX Architect and Partner at Konabos. Strategy and Ambassador MVP. During the conversation with Rick Bauer, they discuss a broad range of topics: How Dennis joined the Sitecore community How to drive evolution and change in organization The importance of a CX Architect in your strategy How to understand the future of composable The importance of composability and how to embrace composable DXPs for your business Correct ingredients in Poutine and where to find it. and of course, what is his Standard Value? To g...2022-04-0820 min

Sitecore Standard ValuesWelcome to Sitecore Standard ValuesWelcome to Sitecore Standard Values, the podcast that discusses Digital Experience in a Composable world. The show features a global audience of thought leaders, technologists, business decision makers and also Sitecore employees. The show is hosted by 6-time Sitecore Strategy MVP, Rick Bauer and EMEA Value Consulting Leader Sultan Semlali. Both of them are Value Consultants and excited to discuss about the intersection of technology and value consulting. We will be featuring If you're interested in being a guest for the show or have some great ideas to share, feel free to reach out to u...2022-04-0603 min

Digital Explained to my MomAre Marketing and Dating the same? An interview with Fatima Ross from EngagementFactoryIn this episode, we are joined by Fatima Ross, Director Content and Creative/ Marketing at EngagementFactory, a Blend360 company, EMEA. Fatima is based in South Africa. She has a wealth of experience in marketing. During the interview we discuss her experience, her vision of marketing and what she does in words my mom will understand. If you want to get in touch with Fatima or learn more about her, you can contact her via LinkedIn. Share your thoughts on the episode at: https://galas.fm/episode/aae52f10-86a8-5091-8a9e-11f2d...2022-03-0926 min $Let\'s Talk About CX$ Let's Talk About CXRick Delisi author of 'Digital Customer Service' and 'Effortless Experience'For our latest episode, we are featuring Rick Delisi. Rick has been researching customer service and customer experience for the past two decades. He is the co-author of the best-selling book The Effortless Experience, and has written several pieces published in the Harvard Business Review. Prior to working in customer service he was a journalist, winning four Associated Press awards for outstanding feature reporting. Rick recently wrote “Digital Customer Service” with Dan Michaeli. Written for Customer Service and Customer Experience leaders as well as C-suite executives (CEOs, CFOs, CIOs), Digital Customer Service helps business leaders bala...2022-03-0228 min $Let\'s Talk About CX$ Let's Talk About CXLet's Talk About CX - Rosaria Cirillo - HAPPINESS in CX part 2Welcome to part 2 of the interview of Rosaria Cirillo. Rosaria is a TEDx Speaker, CX Advisor, Certified Happiness Trainer (HSA), Certified Customer Experience Professional (CCXP) & Former CXPA Authorized Resource Trainer. During this interview, we are discussing her vision of CX and some of the ideas behind her book Yellow Goldfish. The book shows the importance of HAPPINESS in Customer Experience. We are discussing the WHY, the HOW and the WHAT. You can reach out to Rosaria via: Linkedin: https://www.linkedin.com/in/rosariacirillo/ Linkedin: https://www.linkedin.com/company/wow-now-exp/ Website: ht...2021-08-0923 min $Let\'s Talk About CX$ Let's Talk About CXLet's Talk About CX - Rosaria Cirillo - HAPPINESS in CX part 1Welcome to part 1 of the interview of Rosaria Cirillo. Rosaria is a TEDx Speaker, CX Advisor, Certified Happiness Trainer (HSA), Certified Customer Experience Professional (CCXP) & Former CXPA Authorized Resource Trainer. During this interview, we are discussing her vision of CX and some of the ideas behind her book Yellow Goldfish. The book shows the importance of HAPPINESS in Customer Experience. We are discussing the WHY, the HOW and the WHAT. You can reach out to Rosaria via: Linkedin: https://www.linkedin.com/in/rosariacirillo/ Linkedin: https://www.linkedin.com/company/wow-now-exp/ Website...2021-06-1121 min $Let\'s Talk About CX$ Let's Talk About CXLet's Talk About CX - Gertjan JonkersWelcome to Let's Talk about CX. This episode is in Dutch and features Gertjan Jonkers, a CX expert specialized in HR services. You will find more details below. Vandaag ontvang ik Gerjan Jonkers, een gedreven, inspirerend CX Consultant met ruim 25 jaar marketing ervaring in de HR-dienstverlening. Eigenaar van Spoor 9+, Consultancy bureau met expertise op klantbelevingx@ Gertjan is ingenieur in Bedrijfskunde en heeft een diploma in Customer Experience Management van de Universiteit van Groningen Gertjan heeft een sterke visie op klantbeleving, dankzij zijn kennis en ervaring met...2021-06-0428 min $Let\'s Talk About CX$ Let's Talk About CXLet's Talk About CX - Els DhaezeFor the first episode of Let's Talk About CX, I am welcoming Els Dhaeze, an author, experienced speaker & certified CCXP consultant. She wrote the book: "Uit liefde voor je klant" that I could translate as With love for your customers. She inspires, trains and coaches in her own spicy way about customer-centricity. She guides business (r)evolutions with strategic and operational advice on the steep climb to truly customer-oriented thinking and acting. She is driven by her passion to make people work together. This is why she has started building a strong CX expert...2021-05-1430 min

OnBase: Smashing Sales and Marketing MisalignmentsEp. 169 | Sales Planning and Framework. Ft. Sultan Semlali, OracleIn this episode, Sultan Semlali talks about applying Agile to sales management. He shares with us what the Agile methodology is, how it can be applied to business teams, like sales and marketing, as well as how Sultan has experimented with applying Agile to his business. He also speaks on the technologies that help the applications of Agile, how to keep your existing goals while leveraging Agile, and what his future plans are for further implementing Agile in his team. Contact Sultan Semlali | Follow us on LinkedIn.2021-03-2623 min

Digital Explained to my MomReal Time Email Personalisation Explained to my Mom - Nick Rouquette from Movable InkI have had the pleasure to interview Nick Rouquette, Associate Director of Partnerships at Movable Ink working in the Nordic and Benelux regions managing relationships with various partners from Marketing Cloud / ESP to tech partners and agencies. I met Nick thanks to the active partnership between Oracle and Movable Ink. He agreed to take the challenge and try to explain what he does in words my mom would understand. During the interview, we have discussed a number of topics such as: How to create content at scale How to personalise emails in real-time to...2021-02-1022 min

Digital Explained to my MomLanding Pages Explained to my Mom with Nicholas Scalice, Founder of the Landing Page SchoolFor this week’s episode of “Digital Explained to my Mom” I have had the pleasure to interview Nicholas Scalice, Founder of the Landing Page School. He shares how you can explain Landing Pages to your Mom.2020-04-0622 min

Digital Explained to my MomSpecial Home Working Edition - Digital Explained to my Mom with Markus Auer, Regional Sales Manager for ThreatQuotient.Markus Auer, Regional Sales Manager for ThreatQuotient, shares his best practices on working from home based on his almost 20 years experience.2020-03-3031 min

Digital Explained to my MomWill AI replace workers in the future? - Jasper Wognum, Founder and CEO at BrainCreatorsIn this episode, I have the pleasure to interview Jasper Wognum founder and CEO of BrainCreators in his hometown of Amsterdam. Jasper's line of work is difficult for your mom to understand, let alone you and me! His outlook on AI in the future is promising explaining how a lot of noise comes from marketing and sales hype. In reality, it will create more time for important tasks and time for what you might enjoy. During the interview, we discuss the hype and confusion surrounding AI among other interesting applications. Enjoy the show!2020-02-2830 min

Digital Explained to my MomBalance your business and your life with a Business Sherpa, Tristan Wright, Chief Business Sherpa at Evolve to GrowFor the last episode of 2019, I invite you to meet Tristan Wright, Chief Business Sherpa at Evolve to Grow.2019-12-3123 min

Digital Explained to my MomDemocratising Investment Tools: Cryptocurrency as investment vehicle Shilpa Mitra, CEO and Co-Founder of Shufflup.orgInterview with Shilpa Mitra CEO and Co-Founder of Shufflup.org, a fully automated, stand-alone cryptocurrency trading platform. Shilpa and her partner have the goal of simplifying investment for people who usually don't invest in financial products.2019-10-0722 min

Digital Explained to my MomDigital Explained to my Mom, Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedInWelcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah. In each episode, I am interviewing marketing professionals who will be able to explain who they are and what they do in words my mom would understand. For this new episode, I met Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn as I like to call her. She can be described not only as a results-oriented person but also people-oriented, always concerned with building relationships and keep people happy. She really enjoys to challenge herself to bring innovative ideas to improve processes and...2019-06-1921 min

Digital Explained to my MomDigital Explained to my Mom, Jeff Tippett, Persuasive Communication Expert and Best-Selling AuthorWelcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah. My goal for this show is to find the digital professional that will be able to tell me who they are, what they do in words my mom would understand. I have had the pleasure to interview Jeff Tippett, known as Mr. Persuasion, the author of "Unleashing your Superpower", the ultimate book on persuasive communication. During our conversation, we discussed how you can discover your persuasive superpower. A skill that can be useful for your private and your professional life. Jeff's life story is an amaz...2019-05-0326 min

Digital Explained to my MomDigital Explained to my Mom, Guido X Jansen, Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology. My goal with this podcast is to find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand. For the 10th episode of "Digital Explained to my Mom" I have met Guido X Jansen. Guido has a very interesting profile: Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker. He works as customer optimization manager / innovato...2019-04-0831 min

Digital Explained to my MomCryptos Explained to my Mom - Nicolas van Eeckhout - Co-Founder/CEO, Agnostic & Holistic Innovation Catalyst @CogariusFor the 9th episode of "Digital Explained to my Mom", I met Nicolas van Eeckhout, an entrepreneur passionate about Blockchain and how it could change the way we engage with each other. I met Nicolas via my brother Fouad (hi bro'!). Nicolas has a great passion for digital, technology and networking. Besides being the co-founder of Cogarius, he is the co-founder of the Meetup Blockchain-Ethereum group in Brussels.2019-03-2522 min

Digital Explained to my MomDigital Explained to my Mom - Grégoire Pauty - Innovation Designer and Optimistic Technologist at AdobeDigital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the 8th episode, I have had the pleasure to interview Grégoire Pauty. Greg is Business Innovation Designer at Adobe.2019-02-2828 min

Digital Explained to my MomDigital Explained to my Mom - Gregory Pouy - Cultural Analyst and Podcast Host of 'Vlan'For the 7th episode of "Digital Explained to my Mom", I met Grégory Pouy, a globally recognized blogger, speaker, evangelist, consultant and podcaster on Vlan - a podcast that analyses the evolution of the society in the age of the industrial revolution. I heard about Grégory via one of my colleague, Olivier Binisti. After hearing the first episode, I was completely hooked. With more than 100k subscribers, his podcast is a reference in business podcasts in France. His podcast goes beyond digital marketing and aims at discussing key social trends and how they impact the work of brands.2019-02-1829 min

Digital Explained to my MomDigital Explained to my Mom - Marie Incontrera - Author, 2x TEDx speaker and Social Media ConsultantFor the sixth episode of "Digital Explained to my Mom", I have had the pleasure to interview the Jazzpreneur Marie Incontrera. Marie is a musician and author of the Amazon best-sellers, Social Your Book Launch and Spead your Ideas Besides her job as an author, she provides a number of consulting services such as social media and online branding services for individuals and small businesses; media bookings (podcasts, internet radio, traditional radio, and more); TEDx talk development and speaker booking outreach; and book launch services.2019-02-1119 min

Digital Explained to my MomDigital Explained to my Mom - Willem Corbijn - Managing Partner at IntoActionFor the fifth episode of “Digital explained to my Mom”, I have had the pleasure to meet Willem Corbijn, Managing Partner of IntoAction. Willem is Managing Partner at IntoAction and branch director for their Utrecht office. He has a background in business engineering and a passion for digital and working with people. He started his own company during college to step on to the digital train, and never stepped off after that.2018-11-2118 min

Digital Explained to my MomDigital Explained to my Mom - François Laxalt - Senior Director of Product Marketing at TinycluesIn Digital Explained to my Mom, I look for the marketing professional who will be able to tell me who they are, what they do in words my mom would understand. For the fourth episode of Digital Explained to my Mom, I have had the pleasure to interview François Laxalt, Senior Director of Product Marketing for Tinyclues. He is an accomplished senior marketing executive with 17 years in the marketing software industry (at companies such as Tinyclues, Neolane-Adobe, Datadistilleries and SAS 5 years).2018-10-1920 min

Digital Explained to my MomDigital Explained to my Mom - Robin Leonard - Co-Founder and CEO of AFDigitalDigital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the third episode, I have had the pleasure to interview Robin Leonard. Robin is co-founder and CEO of AFDigital, a leading digital agency focussed on customer journeys.2018-09-2823 min

Digital Explained to my MomDigital Explained to My Mom - Eylard Wurpel - Former Director of Marketing at BelvillaDigital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the second episode, I have had the pleasure to interview Eylard Wurpel. Eylard was Group CMO for @Leisure, one of the largest holiday rental group in Europe.2018-09-2125 min

Digital Explained to my MomDigital Explained to My Mom - Pascal Ly - GM Lion City Rental (Uber)Digital Explained to my Mom is looking for the Marketing Professional who will be able to explain simply what their job is. For the first episode, I have had the pleasure to interview Pascal Ly. Pascal is the General Manager of Lion City Rental, which is part of Uber in Singapore. During the interview, we have discussed differences in how businesses are run in emerging and developed economies. He shared examples of how companies likes Facebook are using Cambodia as a playground for testing ideas before rolling out to the rest of the world. We also discussed places where he...2018-09-1326 min