Supermetrics - Podcast Details

Shows

The Marketing Intelligence ShowUnify to amplify: how centralized data drives business growth for marketersMarketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders from HubSpot, Ascott, and Omnicom share how they’re building centralized data strategies to overcome these challenges — boosting efficiency, clarity, and impact across their teams.Kat Warboys, Senior Director APAC Marketing, HubspotTan Gan Hup, Vice President Marketing, Loyalty & Partnerships, The Ascott LimitedHayley Monteiro, Head of Media Implementation, Omnicom Media Group AustraliaListen now to discover how they’re connecting the dots between data and results.2025-07-1039 min

The Marketing Intelligence ShowHow AI is changing search — and what that means for SEO and contentIs your SEO strategy ready for the age of AI? In this episode of The Marketing Intelligence Show, host Fanny sits down with Heini Lindfors, Supermetrics' in-house SEO expert, to dissect the monumental shifts in search, from Google's AI Overviews to the rise of conversational search with tools like ChatGPT and the unexpected emergence of TikTok as a search engine.Discover why traditional ranking metrics are evolving and how to adapt your approach to maintain visibility and drive real business value. Heini shares practical insights on:Understanding Google's AI Overviews (AIOs) and AI Model 2025-06-2631 min

The Marketing Intelligence ShowUnlocking the holy grail of true ROAS measurementIn this episode of The Marketing Intelligence Show, Teck Goon (Reserata), Brent Banning (Pragmaticians), and Nora Hungershoefer (Supermetrics) unpack what it really takes to bring your online and offline marketing data together, optimize channel spend, and unlock the holy grail—true ROAS measurement.You’ll learn:Why marketing consolidation is critical and its business impactHow to unify online and offline marketing data efficientlyCommon pitfalls to avoid in your data strategyLocal case studies from the APAC region illustrating practical applications 2025-06-1251 min

The Marketing Intelligence ShowHow to build smarter e-commerce marketing dashboards and avoid data overwhelmDo your e-commerce reports tell the full story—or just a fraction of it?In this episode of The Marketing Intelligence Show, host Anna Shutko is joined by Tea Korpi, Senior Product Marketing Manager at Supermetrics, to explore how e-commerce marketers can cut through the noise, eliminate blind spots, and build smarter, action-oriented dashboards.You’ll learn:Why so many e-commerce reports fall shortHow to organize your dashboard by funnel stageThe metrics that matter at each phase of the customer journeyHow to connect marketing and...2025-05-2118 min

The Marketing Intelligence ShowThe future of the marketing tech stack: navigating complexity, CDPs, and AI hypeIn this episode of The Marketing Intelligence Show, Aleksander Cardwell, Director of Product Marketing at Supermetrics, chats with Matt Simmonds, Supermetrics’ Chief Product and Technology Officer. They explore key findings from the 2025 Marketing Data Report—like the 230% increase in data volumes since 2020—and unpack what it all means for marketing leaders.You’ll learn:Why bi-directional data connectivity is the new normalThe truth about composable CDPs and who they’re really forHow to choose the right measurement model, from MMM to incrementalityWhat’s hype and what’s real...2025-05-0720 min

The Marketing Intelligence ShowTikTok trends: Turning viral moments into business results47% of marketers say improving brand awareness is a top priority this year—but how do you actually stand out in a sea of content? In this episode, we dive into how marketers can turn TikTok trends into real business outcomes.Join Ankita Mehta Shodhan, Product Marketing Lead at TikTok, and Kristina Knut, Creative Program Manager at Supermetrics, as they break down what makes a trend on TikTok—from niche nano trends to viral macro moments. You’ll learn how to spot trends with real potential, analyze TikTok performance data, and boost your brand’s visibility and engagement on one o...2025-03-2719 min

The Marketing Intelligence ShowTurning MMM data into insights with Juha Nuutinen from SellforteIn this episode of The Marketing Intelligence Show, host Outi Karppanen is joined by Juha Nuutinen, CEO and co-founder of Sellforte, to dive deep into the world of Marketing Mix Modeling (MMM). They go beyond the basics to explore how modern MMM has evolved, why it's gaining popularity, and most importantly, how marketers can turn insights into action. Whether you're just starting or looking to refine your MMM approach, this episode is packed with valuable takeaways.Key learnings:How MMM has evolved and why it’s more relevant than everThe biggest mis...2025-03-1342 min

The Marketing Intelligence ShowModern marketing measurement with Supermetrics and Google CloudIn today’s fast-changing marketing landscape, measurement is more complex—and more critical—than ever. In this episode of The Marketing Intelligence Show, we explore what modern marketing measurement should look like, leveraging insights from Google’s Modern Measurement Playbook.Join Outi Karppanen, Lead Marketing Analytics Strategist at Supermetrics, and Jakob Pörschmann, AI Specialist Customer Engineer at Google, as they break down how brands and agencies can unlock actionable insights to drive growth.Discover how combining multiple measurement approaches—from data-driven attribution to marketing mix modeling and incrementality testing—fuels smarter, privacy-first decision-making. If you’re lookin...2025-02-2728 min

The Marketing Intelligence ShowProving marketing effectiveness in the age of data fragmentationWith marketers constantly juggling data from disconnected sources, proving campaign effectiveness has become a growing challenge. In this episode of The Marketing Intelligence Show, we explore how to overcome the obstacles of isolated data streams and still deliver impactful, data-driven results. You’ll learn practical methodologies for unifying fragmented data, developing performance indicators that matter, and presenting outcomes that highlight true marketing success—especially in media strategy and creative execution. Tune in for insights that will help you turn complexity into clarity. If you’d like to catch more episodes like t...2025-02-0626 min

The Marketing Intelligence ShowUnlock your next $100Million+ in e-commerce revenue: The creative testing formula for growing paid social in 2024Join Shahbaz Khokhar, CEO of Venture Beyond, and Gabrielle Stafford, CMO of Supermetrics, as they share creative testing strategies that power top e-commerce brands on Paid Social. Learn how to scale with data-driven testing, automate media buying, and quickly iterate on successful creatives. Perfect for high-growth e-commerce brands looking to optimize ad performance and lead Paid Social. For more insights from Supersummit, webinars and more resources head over to our community at community.supermetrics.com 2025-01-2325 min

The Marketing Intelligence ShowNavigating the TikTok turmoil: what marketers need to knowWhat happens when one of the world’s biggest social media platforms faces an uncertain future? In this episode of The Marketing Intelligence Show, host Evan Kaeding is joined by Kristina Knut, Supermetrics’ Brand & Social Media Strategist, to unpack the potential TikTok ban in the U.S. With the deadline looming, Kristina draws on her experience managing Supermetrics’ social media and her years working in China to offer unique insights and practical advice for marketers. Will TikTok go dark? What should marketers and advertisers do right now? And how can brands prepare for whatever comes next? T...2025-01-1721 min

The Marketing Intelligence ShowInside media measurement at Google: Balancing brand, performance and AIIn this episode of The Marketing Intelligence Show by Supermetrics, host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager at Google. Siim brings a wealth of experience from his agency days and his current role at Google, offering a deep dive into how one of the world's largest companies approaches media effectiveness and social measurement.Key topics include:- How Google balances brand and performance marketing.- Tools and metrics Google uses to measure media impact.- The future of creative testing and AI-driven m...2025-01-0948 min

The Marketing Intelligence ShowThe inside scoop: How FIFCO built an award-winning in-house agency with data with José MurilloIn this episode of The Marketing Intelligence Show, Jose Murillo, Regional Head of Connections Marketing at FIFCO, shares his inspiring journey of transforming FIFCO’s marketing operations. Tune in to learn how Jose:Transitioned from agency owner to leading FIFCO’s marketing transformation.Built an in-house agency that scaled across three countries and won awards.Established a Marketing Data Foundation that became a strategic pillar for FIFCO.Developed predictive KPI models to optimize campaigns and drive efficiency.Leveraged Supermetrics to automate reporting, saving over 160 hours monthly.Gain practical...2024-12-1222 min

The Marketing Intelligence ShowWhy SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events!🎧 Why did SuperSummit 2024 score 4.6 stars? Get all our tips for building a leading marketing intelligence event. Join Jessica Gondolfo and Aleksander Cardwell from Supermetrics as they take you behind the scenes of SuperSummit, our biggest event of the year for marketing and analytics pros worldwide. Discover product updates, unforgettable sessions, and audience moments that made this event a standout success. Whether you joined live or couldn’t make it, this episode highlights everything that made SuperSummit '24 unmissable. You'll learn: Key insights from top sessions with industry experts like Google, TikTok, and McCann Supermetrics' produ...2024-11-1536 min

The Marketing Intelligence ShowDemystifying marketing mix modeling (MMM)In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek. Discover what MMM is, why it's crucial for today's marketers, and how it can help businesses navigate complex marketing landscapes. Learn about the challenges businesses face and how MMM can provide solutions. Get insights into key metrics, implementation strategies, and the future of MMM. Key topics...2024-08-0844 min

The Marketing Intelligence ShowManscaped's edgy marketing: How data & analytics drive risk and rewardIn this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact. Speakers: Lanny Chiu, VP of Analytics, Manscaped Cory Cinelli, Senior Business Analyst, Manscaped Jessica Gondolfo, Head of US Regional Marketing, Supermetrics Here’s what you’ll learn: How Manscaped uses analytics to inform crucial choices and opti...2024-07-2542 min

The Marketing Intelligence ShowBoosting ecommerce sales using marketing mix modeling (MMM) with PlanetArtIn this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments- Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize marketing spend and boost customer acquisition across various brands and platforms. Discover how they use marketing mix modeling (MMM) to: Track multi-channel performance: How PlanetArt analyzes ad campaigns across Google Ads, social media, and even catalogs to understand customer journeys. Increase customer acquisition: How...2024-06-2717 min

The Marketing Intelligence ShowThe power of competitive intelligence in B2B marketing with VollrathIn this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment. Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts. Learn how Vollrath uses Supermetrics to: Track competitor social media activity and engagement Analyze posting frequency and content strategy across different platforms Identify seasonal trends in competitor marketing efforts Build targeted reports for different departments within Vollrath Tune in t...2024-06-1327 min

The Marketing Intelligence ShowBuilding brand awareness, testing data-driven creative, and developing client trust with ChatterBlast MediaIn this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast. Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness and fostering client trust. Here's what you'll learn: Building brand awareness: Learn how to shift focus from conversions to building brand awareness, especially for younger audiences, with short-form content. Data-driven creatives: Discover how A/B testing unlocks messaging and visuals that...2024-05-3038 min

The Marketing Intelligence ShowHow Imajery uses data to prove value across the entire customer journeyIn this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey. Here's what you'll learn: - How to leverage data to make smarter marketing decisions - Why client alignment is key to successful campaigns - The importance of clear & concise reporting - How to use Supermetrics to streamline...2024-05-1638 min

The Marketing Intelligence ShowHow Data Speaks uses impact-based attribution to measure and improve advertising ROIIn this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI). In this episode, you'll learn: What impact-based attribution is and how it differs from traditional attribution models How Data Speaks uses machine learning to measure the true impact of marketing campaigns How to identify areas where you can be spending your marketing budget more efficiently How Data Speaks centralizes data using...2024-05-0235 min

The Marketing Intelligence ShowFuture of media & advertising: AI, AR, VR, and the evolving landscape of marketing with MindgruveIn today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy for a fireside chat with Mindgruve, a leading marketing and advertising firm. In this session, we explore: With the imminent sunset of cookies, what innovative strategies are agencies adopting to stay ahead? In a world increasingly driven by AI, what opportunities do agencies have to redefine their value in 2024? How are advancements in VR, AR, and data-driven marketing shaping the future of personalized advertising? Discover how Mindgruve, a leading marketing agency fr...2024-04-1834 min

The Marketing Intelligence ShowDecoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia KoryIn today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth. Olivia will guide us through the concept of incrementality, a powerful tool that helps marketers understand the true effectiveness of their efforts and isolate what's driving real business results. Tune in to learn: How to move beyond vanity metrics and traditional attribution models. The power of geo-testing for accessible incrementality measurement. ...2024-03-2134 min

RepVue PodcastRepVue Podcast - Epi 16: Supermetrics U.S. Sales Manager Harrison West🔍 Key Topics Covered: - Company Culture & Transparency: Learn how Supermwtrics fosters a culture of transparency and teamwork, both internally and with clients. - Remote Work Dynamics: Discover how the Supermetrics sales team successfully transitioned to remote work and adapted their onboarding process amidst changing work environments. - Sales Strategies & Evaluation: Gain insights into Supermetrics' sales strategies, evaluation process for new hires, and the importance of self-motivation and coachability in sales professionals. 🔥 About Supermetrics Supermetrics is a leading provider of data analytics solutions, empowering marketers and analysts to gather, anal...2024-03-1330 min

The Marketing Intelligence ShowThe right data for better decisions: How marketers can use on-demand and centralized data to make better decisionsIn today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions. They delve into the concept of "fast data" and "slow data," highlighting the importance of having the right data, at the right time, for every marketing decision Tune in and discover how to unlock the full potential of your marketing data! Related sources: Marketing data, fast and slow - https://supermetrics.com/podcasts/marketing-data-fast-and-slow 2024-03-0725 min

The Marketing Intelligence ShowMulti-touch attribution (MTA) vs marketing mix modeling (MMM)Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results. But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other? Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ Product Evangelist Evan Kaeding to find out! Here's what you'll learn: What are multi-touch attribution and marketing mix modeling Is one ultimately better than the other? What are the main benefits of the two approaches? Are there cont...2024-02-0158 min

The Marketing Intelligence ShowThe future of B2B measurementB2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurement and what can businesses do to ensure they’re meeting important KPIs? In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at LinkedIn, and Supermetrics’ Director of Product Marketing, Aleksander Cardwell. They discuss the current landscape of B2B measurement, data privacy challenges, the top KPIs to watch, and managing data effectively. Watch our SuperSummit sessions in f...2024-01-1820 min

The Marketing Intelligence ShowMarketing leader roundtable: Fueling your growth with data in 2024Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel marketing growth? As part of our SuperSummit virtual event, we led a marketing leader roundtable to talk about the different ways we can harness data, including using it to tell stories, collaborate, and open up new opportunities for growth. Supermetrics CMO Gabrielle Stafford introduces our panel of experts, including Josh Cottrell-Schloemer, Consultant for Cottrell Consulting, Jessica Moore, Digital Marketing Director at Graduation Alliance, and Dorothy Ann Advincula, the Global H...2023-12-2243 min

The Marketing Intelligence ShowUsing data to power your next step: Fueling 40% annual growthJust how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward. As part of our SuperSummit, Kate Gleeson, our Global Brand Director, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to learn why data has been the foundation of Supermetrics’ success. Mikael reveals that he started Supermetrics as he searched for a solution after struggling with the sheer amount of data he had to collect as a former analyst, and how the company has grown sin...2023-12-2115 min

The Marketing Intelligence ShowThe Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identityHow do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it once and for all. In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabi Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and talk through the whole process of how we launched our updated brand identity, from strategic goals and setting up the test to the results and internal stakeholder management. After li...2023-12-1444 min

The Marketing Intelligence ShowThe next generation of marketing mix modellingMore companies are looking to adopt marketing mix modeling (MMM) to measure marketing efficiency and make predictions about how marketing inputs could impact sales. While it’s not a new technique, MMM has come a long way in the past few years, driven by new technologies like machine learning and AI. As a result, MMM is faster, more easily automated, more efficient, and widely accessible to businesses. In this episode, our Global Brand Director, Kate Gleeson speaks with Zach Bricker, Lead Solutions Engineer at Supermetrics, and Igor Skokan, Marketing Science Director at Meta, to discuss imp...2023-11-3028 min

The Marketing Intelligence ShowWhy now is a great time to move to a marketing data warehouseChanges to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse. In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaeding, Lead Sales Engineer and Product Evangelist at Supermetrics to learn everything you need to get started with a marketing data warehouse. We’ll cover their benefits and explain why now is an especially great time to move to one. Wat...2023-11-2338 min

The Marketing Intelligence ShowHow top consumer brands measure marketing with Michael KaminskyThe most important thing for a CMO to figure out is this, "If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?" In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach. On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit. Join us for discussions on the latest trends in marketing data, including Generative AI...2023-10-1837 min

The Marketing Intelligence ShowThe importance of first-party data in marketing and why CMOs should invest in a marketing data warehouseIn this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges. Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse. On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit. Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy. ...2023-10-0421 min

The Marketing Intelligence ShowStart Trusting Your Data: A marketing data governance framework for CMOsMost marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In this episode, Evan Kaeding, Lead Solutions Engineer at Supermetrics, and Buki Froelke, Senior Product Manager at Google, will discuss how CMO can build a marketing data governance strategy and improve data quality. 2023-09-0653 min

The Growth Hub PodcastBehind the Scenes of a 50M ARR Company, with Edward Ford, Demand Gen Director @SupermetricsAfter Joining Supermetrics as employee number 32 — and marketer number 4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space. In this exceptional episode with Edward, we cover: — The secret sauce to Supermetrics’ growth — Who should be driving growth? — What's the next stage at Supermetrics? — A full-funnel brand test Supermetrics ran (and what they learned from it) — Where is 'marketing data' going? — The alternatives to the traditional attribution models — Is there a go-to funnel for B2B SaaS companies? Tune in to hear from Edward Ford, Demand Generation Director at Supermet...2023-08-3047 min

The Marketing Intelligence ShowThe Marketing Analytics LifecycleIn this episode, we’re joined by Bartosz Schneider, Lead Professional Services Consultant at Supermetrics, and we’re digging into a super important topic today, and that is the marketing analytics lifecycle and how to deploy successful analytics that drives value. 2023-08-0944 min

The Marketing Intelligence ShowMarketing data, fast and slowIn this episode, we discuss two approaches to marketing data—centralized vs. decentralized. With a centralized data access model, the data team can easily manage the data quality and ensure it complies with the internal data policies before distributing it to stakeholders like marketing. On the other hand, a decentralized data model doesn't require data to be stored in a data warehouse or data lake. Rather, the data users can quickly get the raw data directly from different sources into their go-to reporting and analytics tools. At Supermetrics, we're seeing many analytical-matured companies ge...2023-06-1428 min

The Marketing Intelligence ShowWhat is Marketing Intelligence?Is Marketing Intelligence all about snooping on your competitors? Absolutely not. Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar. Ultimately, it's about turning your raw stockpile of data into improved experiences for your customer and better growth for your business. In this episode we catch up with Supermetrics CMO, Gabrielle Stafford, to discuss everything you need...2023-05-3129 min $Don\'t Blame the CRM$ Don't Blame the CRM#17 PLG vs. sales-led growth in a SaaS scale-up | Henri Ripatti | SupermetricsIn this episode, Vainu's co-founder Mikko discussed with Henri Ripatti, Sales Operations Director at Supermetrics, one of the fastest-growing SaaS businesses in the Nordic countries.At Supermetrics, an operations team of seven is currently spending almost half of their time on Salesforce-related tasks. How does this lean SalesOps team at Supermetrics orchestrate a tech stack of 30 different sales and marketing technologies – most integrated with Salesforce? How does a company growing almost 40% yearly apply product-led and sales-led motions? When and with which opportunities should a sales team be involved in the sales process vs. applying only a self-serve ap...2023-03-0734 min

The Marketing Intelligence ShowData Literacy: How to build a data-driven culture with Lee FeinbergIn this episode, Lee Feinberg, President at Decision Viz, will discuss data literacy and why it's important for a company to improve its data skills. Tune in to learn: What data literacy is Why companies should invest in data literacy How to use the 'design to act' to improve data literacy How to build and nurture a data-driven culture Links mentioned in the show: Follow Lee on LinkedIn Follow Anna on LinkedIn Follow Supermetrics on LinkedIn 2022-10-3125 min

The Marketing Intelligence ShowMaking the most of first-party data with Josh PerlsteinIn this episode, Josh Perlstein, Founder & CEO of Response Media, will show you how to make the most of your first-party data. You'll learn: What's first-party data Why it's important to collect first-party data How to qualify the data before adding it to your data warehouse How to analyze and extract insights from first-party data Useful links: Follow Anna on Twitter and LinkedIn Follow Supermetrics on Twitter and LinkedIn 2022-09-0825 min

The Marketing Intelligence ShowContextual advertising: How it works and why you should try it with Ned DmitrovIn this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn: What contextual advertising is and how it works Contextual vs. behavioral advertising Some examples of contextual advertising How to create, run, and measure contextual advertising Useful links: Follow Anna on Twitter and LinkedIn Follow Supermetrics on Twitter and LinkedIn 2022-07-2727 min

The Marketing Intelligence ShowPutting marketing data into action through reverse-ETL with Supermetrics, Google, and HightouchIn this episode, you'll hear from Henrik Warfvinge, the Technical Leader of Artificial Intelligence at Google, Kashish Gupta the Co-CEO & Co-Founder at Hightouch, and Evan Kaeding, Lead Sales Engineer at Supermetrics. They’ll discuss how to put marketing data into action through reverse-ETL. The limitations of the current data stack that block data teams from making the most of their data Important factors to consider when building an operational marketing data warehouse How reverse-ETL powers data activation What companies can achieve with data activation 2022-06-1557 min

B2B Content StrategistHow Supermetrics Capture and Create Demand with Edward FordCapturing demand is one thing, but how do you generate it? For Supermetrics, it’s all about iterating initiatives that are already proven to be working.Edward Ford is the Demand Gen Director at Supermetrics. Supermetrics is known for its leading ETL (Extract-Transform-Load) tool that collects data from marketing sources and brings it to your chosen reporting, analytics, or storage platform.Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. In this...2022-05-2430 min

The Marketing Intelligence ShowBreaking down the three pillars of marketing—awareness, nurturing, and trust with Erik HubermanIn this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness, nurturing, and trust. Tune in to learn: What the Hawke Method is all about What kind of activities marketers can work on during the awareness, nurturing, and trust stage How the success of marketing campaigns should be measured during each of the 3 stages Links mentioned on the show Follow Erik on LinkedIn. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2022-05-1822 min

The Marketing Intelligence ShowDigital audio advertising 101 with SpotifyWant to tap into one of the hottest new paid media channels? We’ll show you why digital audio advertising belongs in your performance marketing mix. You'll learn: The benefits of digital audio advertising How to get started with Spotify Ad Studio How to measure and optimize your Spotify Ads campaigns Links mentioned on the show: Follow Katie on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. Follow Aleks on LinkedIn. 2022-05-041h 00

The Marketing Intelligence ShowHow to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ ReynoldsIn this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS. You'll learn: What metrics marketers should pay attention to while measuring an online marketing campaign What you should take into consideration before calculating CAC and LTV How to structure a campaign performance report so that it's easy to follow and take action Links mentioned on the show: Follow JJ on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on LinkedIn. Follow Anna on LinkedIn. 2022-04-2027 min

The Marketing Intelligence ShowHow to test ecommerce campaigns purposely with Colby FloodLooking to run more ecommerce campaign experiments? We've got you covered! In this episode, Colby Flood, founder of Brighter Click, will discuss how to test ecommerce campaigns with a purpose. Tune in to learn how to: Test audiences, messaging themes, and copy structures Analyze and optimize ecommerce campaigns effectively Onboard a new client Links mentioned in the show: Follow Colby on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on LinkedIn. Follow Anna on LinkedIn. 2022-04-0626 min

The Marketing Intelligence ShowHow to create, run, and measure ABM campaigns for ecommerce with Simeon AtkinsIn this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign. He discusses: How to design an effective ecommerce ABM campaign What are the key components of an effective ABM campaign What data companies should collect to craft the right messaging for their ABM campaigns Links mentioned in the show: Follow Simeon on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on LinkedIn. Follow Anna on LinkedIn. 2022-03-0921 min

Leaders of Growth#27 How Supermetrics made Marketing Scalable, with Edward FordIn today’s episode, we sat down with the B2B SaaS Marketer Edward Ford, Demand Gen Director at Supermetrics. Edward helped double the Marketing team size and quadruple ARR in 2 years.In this episode we cover:3:00 Do’s and don’ts of scaling Marketing7:50 Developing you people and reinventing yourself as the company grows17:00 How to pick the right distribution channels21:00 How Supermetrics added new layers of distribution as they scaled24:00 Building your content strategy30:40 Structuring the Marketing team36:00 How to manage Marketing localization when expanding39:50 Which Marketing metric...2022-03-0344 min

Paris Talks MarketingEp.56 - How Supermetrics runs full-funnel brand tests to drive growth with Edward Ford, Demand Gen Director at Supermetrics Meet Edward Ford, Demand Gen Director at Supermetrics. In this episode, Edward talks about moving away from a channel mindset, bringing B2C spirit to B2B, data-driven performance creatives and how Supermetrics is running full-funnel brand tests in different markets. 2022-03-0347 min

The Marketing Intelligence ShowHow Groupon manages and measures full-funnel performance marketing with Samantha LloydWhen it comes to managing full-funnel performance marketing, we could learn a thing or two from Groupon. In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads. Tune in to learn how to: Overcome the challenges of siloed performance marketing data Manage full-funnel performance marketing in a global ecommerce company Implement new performance marketing channels Links mentioned in the episode: Follow Sam on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on LinkedIn. Follow Anna on LinkedIn. 2022-02-2327 min

The Marketing Intelligence ShowHow marketers can implement marketing mix modeling with Mark StouseIn this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling. You’ll learn: What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution What groundwork teams should lay before implementing this model How to sell the idea of marketing mix modeling to the leadership team Links mentioned on the show: Follow Mark on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2022-02-0927 min

Market Mentors50. Series 2 | Episode 13 Lessons Learned Helping Supermetrics Grow From $10m to $50m ARR in Just Three Years, with Edward Ford, Demand Gen Director at SupermetricsWith such fierce competition in virtually every category today, being a B2B tech marketer is more challenging now than ever before. With that in mind, it can often be useful to look at the companies leading the way for examples of how to succeed. In this episode, Edward Ford shares some of the key lessons he’s learned along the way to scaling Supermetrics’s annual recurring revenue from $10 million to nearly $50 million in just three years.Edward covers;How the role of a B2B tech marketing leader is evolvingWhat the challenges are...2022-02-0135 min

The Marketing Intelligence ShowData ethics in marketing with Stéphane Hamel: How to approach marketing data responsiblyIn this episode of the Marketing Analytics Show, Stéphane Hamel shares his view on ethical data collection and privacy. Tune in to learn: Why ethical data collection is important The differences between legal data collection and ethical data collection How companies can build a user-privacy-first culture Links mentioned in the show Follow Stéphane on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2022-01-2628 min

The Marketing Intelligence ShowHow to set up, track, and optimize the right audience for your brand with Stephanie ClaphamIn this episode of the Marketing Analytics Show, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right audience for your brand campaigns. Tune in to learn how to: Choose the right targeting for your company size and brand lifecycle stage Define the optimal audience size Measure the effectiveness of different audiences Links mentioned in the show: Follow Stephanie on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2021-12-1519 min

The Marketing Intelligence ShowHow to measure brand awareness with Mark DilsonIn this episode of the Marketing Analytics Show, Mark Dilson discusses how to measure brand awareness effectively. You'll learn: When you should start measuring your brand awareness. What metrics you should measure. How to build a brand awareness report. Links mentioned in the show: Follow Mark on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2021-12-0119 min

The Marketing Intelligence ShowHow to build an SEO KPI funnel report with Tyson StocktonHave you ever heard of an SEO KPI funnel report? In this episode of the Marketing Analytics Show, Tyson Stockton from Searchmetrics will walk you through the basics of an SEO KPI funnel report. Tune in to learn: What an SEO KPI report is. The benefits of building an SEO KPI report. The difference between leading and lagging metrics. How to structure your report Check it out: www.supermetrics.com/podcasts/seo-kpi-funnel-report-tyson-stockton Links mentioned in the episode: Follow Tyson on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on...2021-11-1721 min

The Marketing Intelligence ShowHow to use data insight in your ad creatives with Anastasia LengLong gone are the days when marketing was just about being creative. To make the most out of your ad budget, you need data. In this episode, Anastasia Leng, Founder & CEO at Creative X discusses how marketing teams can marry creative and data. Here’s what you’ll learn: How to use data to fuel your creativity How to test different creatives across platforms Tips to improve your creative quality Links mentioned in the show: Follow Anastasia on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna...2021-11-0319 min

The Marketing Intelligence ShowThe future of marketing measurement: How to win in a world of dataIn this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them. You'll learn: Why marketing has gotten harder since 2012 The three big challenges of marketing measurement What you can do to overcome them Links mentioned in the show: Follow Mikael on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2021-10-2010 min

The Marketing Intelligence ShowThe future of marketing measurement: How to win in a world of data with Mikael ThunebergIn this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them. You'll learn: Why marketing has gotten harder since 2012 The three big challenges of marketing measurement What you can do to overcome them Links mentioned in the show: Follow Mikael on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2021-10-2010 min

The Marketing Intelligence ShowHow measure your content marketing ROI with Deb MukherjeeLooking to improve your content marketing performance? In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and measure their content marketing ROI. Tune in to learn: Three key pillars in a content marketing strategy What content marketing metrics you should track Why Deb uses first-touch attribution to measure content marketing How to optimize different types of content Links mentioned in the show: Follow Deb on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2021-10-0619 min

The Marketing Intelligence ShowHow to manage and keep track of your ad budget with Remi TurcotteIn this podcast episode, we catch up with Remi Turcotte, Founder of Turko Marketing, to learn about managing an ad budget. You’ll learn: What tools you can use to keep track of your budget What metrics you should include in your paid performance report Why you should pay attention to quality score Links mentioned in the show: Follow Remi on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2021-09-2217 min

The Marketing Intelligence ShowHow to analyze and optimize your Google My Business listing performance with Alexander SilénHave you already optimized your Google My Business profile? If not, it’s time to take action. In this podcast episode, Alexander Silén, Co-Founder of Mobal.io shares how to make the most of your business profile. You'll learn: Why you should care about your Google My Business listing How to analyze your listing performance What metrics you should pay attention to Links mentioned in the show: Follow Alexander on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2021-09-0817 min

The Marketing Intelligence ShowHow to develop statistical intuition with Tim WilsonIn this episode of the Marketing Analytics Show, we catch up with Tim Wilson, Senior Analytics Director at Search Discovery to learn how marketers can develop statistical intuition. Tune in to learn: What statistical intuition is How it helps you make better decisions How to nurture statistical intuition Some useful resources to get started Links mentioned in the show: Follow Tim on Twitter. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2021-08-2520 min

The Marketing Intelligence ShowHow to grow a YouTube channel for business with Devin PickellIn this episode, Devin Pickell from Nextiva will share his secrets to running a successful B2B YouTube channel. Tune in to learn: What tactics Devin used to improve Nextiva's YouTube channel’s performance How to optimize your YouTube videos for search How to analyze and optimize your channel’s performance Links mentioned in the show: Follow Devin on LinkedIn. Check out Nextiva. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2021-08-1828 min

The Marketing Intelligence ShowHow to show the value of your work with client reporting with Chris HirlemannIn this podcast episode, we catch up with Chris Hirlemann, Head of Data at Sleeping Giant Media to learn the ins and outs of client reporting. Tune in to learn: What makes a good client report How an agency should structure thor marketing reporting What tools you could use to create an informative report Links mentioned on the show Check out Sleeping Giant Media. Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2021-07-2815 min

The Marketing Intelligence ShowHow to use machine learning to analyze attribution windows with Esa TiusanenIn this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution. Esa shares: How to use machine learning to improve your attribution models How to evaluate different attribution models How to analyze your models’ performance Links mentioned on the show: Follow Esa on LinkedIn. Check out Columbia Road. Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2021-07-1414 min

The Marketing Intelligence ShowHow to create, analyze, and optimize your TikTok ad campaigns with Savannah SanchezWanna learn Savannah Sanchez’s secret to running successful TikTok Ads? Tune in to learn: What kinds of brands should try TikTok Ads How to set up a TikTok ad campaign How to work with TikTok influencers How to analyze your campaign performance Links mentioned in the show: Follow Savannah on LinkedIn. The Social Savannah. Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2021-07-0730 min

The Marketing Intelligence ShowHow to build a data warehouse with Sebastian MehldauAs your business grows, your data grows too. To keep up with your ever-changing data needs, you need a data warehouse. That’s why in this podcast episode, we catch up with Sebastian Mehldau, Head of Growth Marketing at Vanmoof to learn his secret to building a data warehouse from scratch. Sebastian covers: When you should move your data to a data warehouse How to get a sign-off on a data warehouse from your C-suite How to roll out a marketing data warehouse Different reports you can build with cross-channel data Li...2021-06-1623 min

Totally UnscriptedTU 3.18: Developing a market leading Google Workspace Add-on - Behind the scenes at SupermetricsOver half a million people, including marketers, data analysts, and data engineers, use Supermetrics to move data from popular marketing platforms (such as Facebook, Google Ads, and HubSpot) to Google Sheets, Google Data Studio and other destinations. With 10% of global online ad spend reported through Supermetrics and a growing distributed product engineering team, management and testing of their Apps Script deployments is key. In this episode of Totally Unscripted we speak to Supermetrics founder, CEO (and Apps Script developer), Mikael Thuneberg, and Supermetrics senior software developer James Elderfield to find out about Supermetrics development infrastructure and approaches to testing and...2021-06-121h 02

The Recipe For SEO Success ShowHow To Analyse SEO Data and Create SEO Reports with Supermetrics with Anna Shutko (NEWBIE)Boost your marketing strategy with the right SEO data Grappling the Google SEO beast takes time and effort, I know. Once we’ve started our journey we need to check our progress and build on our success. Measuring progress means we usually check loads of data and all the data lives in different places.] You know, the kind where you have 25 tabs open and your computer is starting to ooze smoke. Then we have to spend ages trying to make sense of it all. Before we know it, we’re d...2021-06-0837 min

The Marketing Intelligence ShowHow to get started with conversion rate optimization with Todd ChambersIn this podcast episode, Todd Chambers, Founder and Director of Upraw Media shares his secrets to conversion rate optimization: What data you should collect to analyze your website conversions How to set up a CRO experiment How to validate your experiments What reports you should build to keep track of your experiments Psst! Todd also shares an experiment tracking template where you can rank, design, and review all your experiments. Simply enter your email, and we’ll send a copy to you. Links mentioned in the show: Follow Todd on LinkedIn Start your free 14-d...2021-06-0228 min

The Marketing Intelligence ShowHow to create and measure an omnichannel ecommerce strategy with Kristen LaFranceWe’re thrilled to have Kristen LaFrance, Head of Resilient Retail at Shopify, on the Marketing Analytics Show. Kristen has interviewed and worked with a lot of retailers who successfully pivoted from offline to online. Tune-in to learn how to: Take your retail business from offline to online Create an omnichannel strategy Choose your marketing channels Measure your omnichannel performance Links mentioned in the show: Follow Kristen on LinkedIn Start your free 14-day Supermetrics trial Follow Supermetrics on Twitter Follow Anna on Twitter 2021-05-1923 min

The Marketing Intelligence ShowHow to analyze the impact of your content strategy with Kaleigh MooreIn the latest episode of the Marketing Analytics Show, we chatted with Kaleigh Moore, a freelance writer for ecommerce and SaaS companies. You'll learn: What are the key components of a solid content strategy How to repackage your content What’s Kaleigh’s process for creating a good article How to measure your content’s success Links mentioned in the show: Follow Kaleigh on LinkedIn. Content Remix. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter. 2021-05-0516 min

Do Good WorkHow Supermetrics Helps You Make Better Business Decisions with Anna ShutkoAnna is a product and marketing professional specializing in tech, SaaS, and startup growth and is the Product Marketing Manager at Supermetrics. At Supermetrics she's overseeing the launches of new connectors (Instagram Insights, HubSpot, Taboola, Pinterest Ads, Snowflake, and 17+ others). She is also a host of The Marketing Analytics Show, where she catches up with marketers and analysts to learn how they’re using data to make better decisions. Highlights Data metrics right now - 2:21 How Supermetrics works - 3:19 Data Studio for getting reports - 4:32 Google Analytics - 5:18 The market needs are changing - 7:08 Why use Su...2021-05-0335 min

The Marketing Intelligence ShowHow to promote and measure the performance of your online coursesIn this episode of the Marketing Analytics Show, Alex Atkins, Head of Growth at CXL, shares the secret to launching and promoting online courses successfully. Tune in to learn: How to launch and promote your online courses How the CXL team integrates storytelling into course launches How to measure your promotion campaign performance How to increase retention rate with cross-selling activities What are the best and worst campaigns Alex and his team have ever run Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-n-atkins/ CXL: https://cxl.com/ Start your 14...2021-04-2127 min

The Marketing Intelligence ShowHow to create, set up, and optimize Facebook video ads with Bob RegnerusThis time, Anna and Bob Regnerus discuss how to create, analyze, and measure Facebook video campaigns. Tune in to learn: How to create videos for different stages of the sales funnel How to create custom audiences for retargeting What video ad metrics you should track How to optimize your videos to increase your ROAS What video mistakes you should avoid Follow Bob on LinkedIn: https://www.linkedin.com/in/bobregnerus/ Feedstories: https://feedstories.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter...2021-04-0726 min

The Marketing Intelligence ShowHow to analyze data and create reports in Google Data StudioLooking to create engaging and meaningful reports in Google Data Studio? We’ve got you covered! In this episode of the Marketing Analytics Show, Michele Kiss will share her process and secrets to building great Data Studio reports. Tune in to learn: The kinds of reports you can create with Data Studio What makes a great report Her process of building a report from start to finish Data visualization mistakes you should avoid Follow Michele on LinkedIn: https://www.linkedin.com/in/michelejkiss/ Demystified: https://analyticsdemystified.com/ Sta...2021-03-2423 min

The Marketing Intelligence ShowHow to analyze qualitative data with Peep LajaIn this episode of the Marketing Analytics Show, Peep Laja discusses how he gathered early feedback and came up with Wynter’s new value proposition. You'll learn: How Peep used early user feedback to narrow down Wynter’s product positioning How you can analyze your qualitative data What questions marketers should ask to get useful insights from their customers, especially when the company is still at an early stage Links mentioned in the show: Follow Peep on LinkedIn: https://www.linkedin.com/in/peeplaja/ Wynter: https://wynter.com/ Start your...2021-03-1021 min

The Marketing Intelligence ShowHow to analyze data and create reports with Google Analytics 4 with Charles FarinaLooking to jump on the Google Analytics 4 bandwagon? Awesome. Joining us today on the Marketing Analytics Show is Charles Farina, an expert in Google Analytics 4. Tune in to learn: What Google Analytics 4 is and how it’s different from Universal Analytics What kind of reports you can create with Google Analytics 4 data How the data model has changed How to set up event-based tracking if you want to start using GA4 Links mentioned in the show: Follow Charles on Twitter: https://twitter.com/CharlesFarina Adswerve: https://adswerve.com...2021-02-2424 min

The Marketing Intelligence ShowHow to set up and measure your on-site SEO performance - Sam DunningLooking to drive more organic traffic to your website? Awesome. In this episode, we caught up with Sam Dunning, Sales Director and Co-owner at Web Choice, an agency specialized in web design and SEO. You’ll learn what it takes to build a successful SEO strategy including: What you should consider when building an SEO strategy How to optimize your website for search What SEO metrics you should include in your reports and how to analyze this data Links: Follow Sam on LinkedIn: https://www.linkedin.com/in/sam...2021-02-1017 min

Masters of SaaSHow Supermetrics Exploded With a Single Traction Channel - Mikael Thuneberg @SupermetricsIn this latest episode I speak Mikael Thuneberg the CEO & Founder of Supermetrics.https://youtu.be/UdpOiC5TqtwSupermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.A whopping 10% of global advertising spend is reported through Supermetrics.We cover the origin story and revenue growth over the last 10 years.How he found the primary traction channel in 2015 which had an immediate impact on revenue. What it was like...2021-02-0238 min

The Marketing Intelligence ShowThe data you need to measure B2B growth with Ole DallerupFrom your website and CRM to paid platforms and social media, there is so much data available to marketers. But despite all this data, it’s still frickin’ hard to understand what drives revenue. That's why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth. Tune in to learn: What data you should collect to understand B2B growth What key metrics you should pay attention to Typical reports a B2B company should have How B2B data is diffe...2021-01-2719 min

The Marketing Intelligence ShowHow to increase your Shopify store’s revenue with data and insights with Duane BrownOnce you have your Shopify store up and running, you’ll have a ton of data to keep up with. But since not all data is created equal, how do you decide which metrics to track? That’s why we caught up with Duane Brown, Founder & Head of Strategy at Take Some Risk, to learn about Shopify analytics and reporting. In this episode, you’ll learn: What Shopify reports you should build What metrics you should pay attention to Why Duane thinks add to cart CPA is the new north star o...2021-01-1320 min

The Marketing Intelligence ShowHow to use Snapchat Ads to increase your ecommerce revenue with Duane BrownSnapchat Ads is becoming more popular among ecommerce brands but is it a good fit for your business? We caught up with Duane Brown, Founder and Head of Strategy at Take Some Risk, to find out. In this episode, you’ll learn: If you have the right product-market fit for Snapchat How Snapchat Ads is different from other ad platforms How to set up an effective Snapchat Ads campaign What Snapchat Ads metrics you should measure Links: Follow Duane on Twitter. Take Some Risk. Start yo...2020-12-1613 min

The Marketing Intelligence ShowHow to implement and measure the success of multi-touch attribution models - Dan McGawFar too many people see marketing teams as the arts and crafts department. We’re more than that. That’s why we caught up with Dan McGaw, an expert in marketing technology, to learn about multi-touch attribution. Dan is the founder and CEO of McGaw.io, a marketing technology, and analytics agency. He’s also the author of Build Cool Shi*t, an awesome book about building a valuable marketing stack. In this episode, you’ll learn: What multi-touch attribution is How to implement a multi-touch attribution model How to optimize...2020-12-0216 min

Sales & Marketing Talk Show#45 Growth of Supermetrics & B2B SaaS Growth with Edward Ford / SupermetricsSupermetrics is a SaaS product that brings all your marketing metrics into one place and is used by +400k marketers across the world. Supermetrics has been growing rapidly and you just closed a 40 million euros funding round. In this episode of Sales & Marketing Talk Show Supermetrics marketing director shares his thoughts on B2B SaaS growth. We are talking about the following:✔️ Supermetrics content marketing strategy across the different stages of the customer journey✔️ How do Supermetrics measure, analyze, and optimize your inbound acquisition efforts?✔️ How did Supermetrics build a brand that is known and lov...2020-11-1932 min

The Marketing Intelligence ShowHow to create, analyze, and optimize Facebook Ads campaigns for ecommerce with Savannah SanchezLooking to grow your ecommerce brand with Facebook Ads? Awesome. Because joining us today is Savannah Sanchez, an expert in ecommerce growth. Savannah is the founder of The Social Savannah, a media buying consultant service. In this episode, she’ll share the secrets to effectively creating and optimizing Facebook Ads campaigns. You’ll learn: How to set up and optimize a Facebook Ads campaign How to choose the right creatives What type of marketing reports you should have in place The best resources to learn about Facebook Ads for ecommerce brands Link...2020-11-1818 min

The Present Beyond Measure Show: Data Storytelling, Presentation & VisualizationHow Supermetrics Will Clean Up and Speed Up Your Analytics Work>> VIEW SHOW NOTES + RESOURCESAnna Shutko is the Product Marketing Manager at Supermetrics, a technology tool that picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform using “connectors”.Anna helped launch the company's top products, such as Supermetrics for Google Data Studio, Excel, and BigQuery.She is also the mastermind behind Supermetrics template gallery, a place where marketers can get free plug-and-play templates for their reporting configurations.And, she is also host of the new Marketing Analytics Show, a podcast helping market...2020-11-1250 min

The Marketing Intelligence ShowThe SEO analytics process with Branko KralGetting your content to rank at the top of SERPs isn’t easy. You need two things, great content and solid SEO analytics. That’s why we caught up with Branko Kral, an expert on all things SEO. Branko is the Director of Content and Analytics at Chosen Data, an agency that specializes in SEO and analytics. In this episode, you'll learn: The end-to-end SEO analytics process Results you can expect if you make your SEO more analytical How to get better search results by analyzing your SEO data together with paid marketing data The...2020-11-0519 min

The Marketing Intelligence ShowHow to create and test effective LinkedIn Ads with AJ WilcoxHow can you make sure every penny you spend on LinkedIn Ads is worth it? We caught up with AJ Wilcox to find out. AJ is the founder of B2Linked.com, an agency specialized in LinkedIn Ads, and host of the LinkedIn Ads Show. In this episode, you'll learn: Why companies should try LinkedIn Ads His A.M.O framework for creating an effective LinkedIn Ads campaign How LinkedIn Ads is different from Google Ads & Facebook Ads How to analyze and optimize your LinkedIn campaigns Links B2Linked. Follow AJ on L...2020-11-0518 min

The Marketing Intelligence ShowHow marketers can master data storytelling and visualization with Lea PicaWondering how to turn numbers into an engaging story? Well, today we’ll discuss how marketers can master data storytelling and visualization with Lea Pica. Lea is a data storytelling expert host of the Present Beyond Measure Show, a podcast dedicated to data visualization and presentation skills. In this episode, you'll learn: A walkthrough of Lea’s data storytelling framework How to visualize your data in a meaningful way The core skills you need to develop to present your data confidently The best resources to learn about data storytelling and data visualization Links ...2020-11-0518 min

The Marketing Intelligence ShowHow marketers can think like an analyst with Khrystyna GrynkoWelcome to the first episode of the Marketing Analytics Show. Joining us today is Khrystyna Grynko, Head of Data at Better & Stronger. Khrystyna has more than nine years of experience in digital marketing and analytics. In this episode, you'll learn: How marketers can think like analysts How you can improve your analytical thinking and skills How to get started with analytics Top resources for learning more about marketing analytics Link Follow Khrystyna on LinkedIn. Khrystyna’s CXL course. Better & Stronger. Start your 14-day free trial of Supermetrics. Follow Supermetrics on T...2020-11-0516 min

The Marketing Intelligence ShowTrailer: Introducing the Marketing Analytics ShowWelcome to episode zero of the Marketing Analytics Show. In this teaser episode, we’ll be filling you in on what to expect from this brand new podcast from Supermetrics.2020-10-2601 min

The SaaS Revolution ShowGrowing from $10M to $20M ARR in just 12 months with Mikael Thuneberg, CEO, SupermetricsMikael Thuneberg, CEO and founder of Supermetrics, is this week’s guest on The SaaS Revolution Show. He shared the incredible story of how Supermetrics grew from $10M to $20M ARR in just twelve months, and what the main levers were to drive their revenue growth. From marketing and sales activities, to product and pricing details, Mikael shares some of the lessons he's learned scaling up Supermetrics. Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: http...2020-03-2629 min

Marketing Freaks#EP012 - Product Marketing At Supermetrics, Anna ShutkoSend us a textFor those of you who aren’t aware of the tool, Supermetrics is a connector that links up services such as Google Sheets and Google Data Studio to platforms like Facebook Ads, Twitter Ads, Hubspot and more. This enables you to build customised reports and dashboards that update automatically. In this episode of the podcast I join Anna Shutko, Product Marketing Manager at Supermetrics to discuss the product and the plans for their future. Here’s what the episode covers:•Anna’s background in marketing•How Supermetrics has grown over the past few years•Mark...2020-02-2429 min

The Growth Hub PodcastAnna Shutko - Product Marketing Manager at Supermetrics - How To Superpower Your Product MarketingAnna Shutko is Product Marketing Manager at Supermetrics, a MarTech SaaS company that lets digital marketers bring all their marketing data into one place. Supermetrics is a product-driven company and in this episode we look at the role of product marketing at Supermetrics, how to market your product to different key stakeholder groups, Anna’s framework for launching new products to market, how to do customer research and translate that into marketing messaging and collateral, as well as how to generate strong word of mouth growth around your product. Supermetrics was also recently featured in OpenView’s product-led market map, so A...2019-08-1439 min

Drill to DetailDrill to Detail Ep.65 'Bootstrapping, Growth Hacking and Supermetrics Data Pipelines for Digital Marketers' with Special Guest Mikael ThunebergMark Rittman is joined by CEO and Founder of Supermetrics, Mikael Thuneberg, to tell the story of how a mention in the official Google Analytics Blog and a prize of a t-shirt led to him founding and bootstrapping a €2M ARR marketing analytics business that’s probably the most important software vendor the Drill to Detail audience has never heard of, and who recently moved into the data pipelines-as-a-service market in collaboration with Google Cloud Platform and the Google BigQuery team.Announcing Supermetrics for BigQuery: Get a marketing data warehouse up and running in minutes (Supermetrics blog)2019-05-1434 min