Shows
Content, BrieflyChasing Shiny ObjectsIn this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity? The conversation kicks off with a LinkedIn post from Ty Magnin about Reddit citations dropping 80% in ChatGPT almost overnight — after months of marketers scrambling to build Reddit strategies. From there, the trio walks through a greatest hits of shiny objects past: voice search, Clubhouse, Snapchat strategies, Mastodon, and the endless parade of Twitter replacements. They dig into how to respond wh...
2026-03-2527 min
Content, BrieflyChasing Shiny ObjectsIn this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity?The conversation kicks off with a LinkedIn post from Ty Magnin about Reddit citations dropping 80% in ChatGPT almost overnight — after months of marketers scrambling to build Reddit strategies.From there, the trio walks through a greatest hits of shiny objects past: voice search, Clubhouse, Snapchat strategies, Mastodon, and the endless parade of Twitter replacements. They dig into how to respond wh...
2026-03-2527 min
Content, BrieflyWhy Most Content Marketing Reporting Is a Waste of TimeIn this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead. This episode is a companion to Brad's LinkedIn article, "Why Most Reporting Is a Waste of Time" — we'd recommend reading that first for the full framework before diving in. Brad makes the case that marketers have been stuck in a loop of tracking aggregate metrics that fluctuate constantly but rarely lead to better decisions. He introduces a cohort-based analysis approach that borrows from how...
2026-03-2034 min
Content, BrieflyWhy Most Content Marketing Reporting Is a Waste of TimeIn this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead.This episode is a companion to Brad's LinkedIn article, "Why Most Reporting Is a Waste of Time" — we'd recommend reading that first for the full framework before diving in.Brad makes the case that marketers have been stuck in a loop of tracking aggregate metrics that fluctuate constantly but rarely lead to better decisions. He introduces a cohort-based analysis approach that borrows from...
2026-03-2034 min
Content, BrieflyWhere to Find the Best Content IdeasIn this episode of Content, Briefly, Eric Doty and Chloe Thompson tackle a question every content marketer faces: where do great content ideas actually come from? Spoiler — it's not keyword tools or AI prompts. Eric and Chloe walk through the internal sources they rely on most, from lurking obsessively on company Slack channels to mining sales calls, customer success conversations, support tickets, and product usage data. They dig into why talking to customers (or at least listening to their calls) teaches you more than months of ICP research, and how tools like Fathom and Gong are making it...
2026-03-0939 min
Content, BrieflyWhere to Find the Best Content IdeasIn this episode of Content, Briefly, Eric Doty and Chloe Thompson tackle a question every content marketer faces: where do great content ideas actually come from?Spoiler — it's not keyword tools or AI prompts. Eric and Chloe walk through the internal sources they rely on most, from lurking obsessively on company Slack channels to mining sales calls, customer success conversations, support tickets, and product usage data. They dig into why talking to customers (or at least listening to their calls) teaches you more than months of ICP research, and how tools like Fathom and Gong are making it...
2026-03-0939 min
Content, BrieflySuperpath Q1 2026 Quarterly Update and AMAIn this episode of Content, Briefly, Alex shares the very first Superpath Quarterly Update, a new format where he pulls back the curtain on how the community is growing, what's shipped, what didn't work, and what's coming next and takes questions from the community. Alex recaps his first three months since acquiring SuperPath from Jimmy Daly, walking through the numbers, the launch of curated one-on-one matching, member-led Spaces, and LinkedIn challenges that are already landing members new opportunities. The episode also features an AMA with questions from Pro members, covering everything from why Alex chose...
2026-03-0426 min
Content, BrieflySuperpath Q1 2026 Quarterly Update and AMAIn this episode of Content, Briefly, Alex shares the very first Superpath Quarterly Update, a new format where he pulls back the curtain on how the community is growing, what's shipped, what didn't work, and what's coming next and takes questions from the community.Alex recaps his first three months since acquiring SuperPath from Jimmy Daly, walking through the numbers, the launch of curated one-on-one matching, member-led Spaces, and LinkedIn challenges that are already landing members new opportunities.The episode also features an AMA with questions from Pro members, covering everything from why Alex...
2026-03-0426 min
Content, BrieflyThe Art of Content: Did We Lose the Plot with Blogs?In this episode of Content, Briefly, Alex sits down with Rachel Bicha, a freelance content strategist and founder of The Art of Content — a collective microblog bringing content marketers together to share thoughts on practice and theory. They dig into Rachel's provocative first post, "I think we lost the plot about blogging," and explore how blogs went from spaces for genuine connection and ideas to SEO-driven content machines. Rachel breaks down how the skyscraper era, the gamification of metrics, and now AI have eroded the implicit trust between writer and reader — and why the problem was never real...
2026-02-2722 min
Content, BrieflyThe Art of Content: Did We Lose the Plot with Blogs?In this episode of Content, Briefly, Alex sits down with Rachel Bicha, a freelance content strategist and founder of The Art of Content — a collective microblog bringing content marketers together to share thoughts on practice and theory.They dig into Rachel's provocative first post, "I think we lost the plot about blogging," and explore how blogs went from spaces for genuine connection and ideas to SEO-driven content machines. Rachel breaks down how the skyscraper era, the gamification of metrics, and now AI have eroded the implicit trust between writer and reader — and why the problem was neve...
2026-02-2722 min
Content, BrieflyAI SEO with Gauge's Caelean BarnesIn this episode of Content, Briefly, Alex talks with Caelean Barnes, CEO of Gauge, about what actually drives results in AI search.They unpack why clear, direct first-party content is the biggest lever, how third-party platforms shape AI narratives, and why strategies must stay iterative as models constantly change.Caelean shares the core metrics that matter — visibility and citation rate — plus why self-reported attribution is essential in a zero-click world. They also explore how AI is compressing the funnel and shifting content marketers toward strategy, editing, and orchestration over manual production.Bottom line: SEO...
2026-02-2332 min
Content, BrieflyAI SEO with Gauge's Caelean BarnesIn this episode of Content, Briefly, Alex talks with Caelean Barnes, CEO of Gauge, about what actually drives results in AI search. They unpack why clear, direct first-party content is the biggest lever, how third-party platforms shape AI narratives, and why strategies must stay iterative as models constantly change. Caelean shares the core metrics that matter — visibility and citation rate — plus why self-reported attribution is essential in a zero-click world. They also explore how AI is compressing the funnel and shifting content marketers toward strategy, editing, and orchestration over manual production. Bottom line: SEO...
2026-02-2332 min
Content, BrieflyHow to collect synthetic feedback (+ more Claude tips)In this episode of Content, Briefly, Jimmy and Eric dig into synthetic feedback — using AI personas to pressure-test your content before publishing.They share how to build data-informed audience profiles, turn them into reusable Claude skills, and gather structured feedback from different perspectives (freelancer, in-house, exec, skeptic, skimmer).The goal: catch gaps earlier, strengthen arguments, and make human editing more strategic.They also reflect on the bigger challenge of adopting AI while doing the actual job — and how to use it as a sparring partner without losing your editorial judgment.Superpath memb...
2026-02-1835 min
Content, BrieflyHow to collect synthetic feedback (+ more Claude tips)In this episode of Content, Briefly, Jimmy and Eric dig into synthetic feedback — using AI personas to pressure-test your content before publishing. They share how to build data-informed audience profiles, turn them into reusable Claude skills, and gather structured feedback from different perspectives (freelancer, in-house, exec, skeptic, skimmer). The goal: catch gaps earlier, strengthen arguments, and make human editing more strategic. They also reflect on the bigger challenge of adopting AI while doing the actual job — and how to use it as a sparring partner without losing your editorial judgment. Supe...
2026-02-1835 min
Content, BrieflyThe Freelancer Niche ExplosionIn this episode of Content, Briefly, Alex and Eric dive into the “freelancer niche explosion” — and why 2026 may belong to micro‑specialists.They explore how leaner in‑house teams, post‑layoff hiring caution, and rapid AI adoption have reshaped the old model of content marketing. Instead of large teams and freelance blog writers, startups are increasingly relying on highly specific experts: LinkedIn ghostwriters, Reddit strategists, AI workflow builders, demo video editors, and more.The conversation unpacks why generalist marketers are stretched thinner than ever, how experimentation now drivesfreelance hiring, and why specialization can be a major advant...
2026-02-1627 min
Content, BrieflyThe Freelancer Niche ExplosionIn this episode of Content, Briefly, Alex and Eric dive into the “freelancer niche explosion” — and why 2026 may belong to micro‑specialists. They explore how leaner in‑house teams, post‑layoff hiring caution, and rapid AI adoption have reshaped the old model of content marketing. Instead of large teams and freelance blog writers, startups are increasingly relying on highly specific experts: LinkedIn ghostwriters, Reddit strategists, AI workflow builders, demo video editors, and more. The conversation unpacks why generalist marketers are stretched thinner than ever, how experimentation now drivesfreelance hiring, and why specialization can be a major advant...
2026-02-1627 min
Content, BrieflyThe 7—no, 8!—Skills Content Marketers Need to ThriveIn this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into execution.They then dig into the skills content marketers need today, revisiting seven core fundamentals — from writing and storytelling to organization, empathy, and getting things done — and exploring how those skills are changing in an AI-driven world. The conversation covers AI experimentation, workflow design, and tool adoption, along with the realities of fatigue, forced usage, and learning curves.With real...
2025-12-2245 min
Content, BrieflyThe 7—no, 8!—Skills Content Marketers Need to ThriveIn this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into execution. They then dig into the skills content marketers need today, revisiting seven core fundamentals — from writing and storytelling to organization, empathy, and getting things done — and exploring how those skills are changing in an AI-driven world. The conversation covers AI experimentation, workflow design, and tool adoption, along with the realities of fatigue, forced usage, and learning curves. With real...
2025-12-2245 min
Content, BrieflyThe Future of Superpath with CEO Alex HillearyIn this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years with Jimmy at the helm.They dive deep into the story behind Superpath’s origins, from its early days as the Content Marketing Career Growth Slack group through its evolution into the vibrant community it is today. Alex shares his journey from content marketer to community builder and startup co-founder, reflecting on how his experience aligns with Superpath’s mission.Tune in for an honest conversation about the acquis...
2025-12-0129 min
Content, BrieflyThe Future of Superpath with CEO Alex HillearyIn this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years with Jimmy at the helm. They dive deep into the story behind Superpath’s origins, from its early days as the Content Marketing Career Growth Slack group through its evolution into the vibrant community it is today. Alex shares his journey from content marketer to community builder and startup co-founder, reflecting on how his experience aligns with Superpath’s mission. Tune in for an honest conversation about the acquis...
2025-12-0129 min
Content, BrieflyBuilding Bridges in the Org Without Drowning in the ProcessIn this episode of Content, Briefly, Chloe and Eric go solo to unpack cross-functional alignment and content adoption — why leadership buy-in and internal advocacy are key to making content truly impactful. They discuss how to connect content to business goals, collaborate effectively with sales, product, and customer success, and create a culture where content evangelists thrive. Real-world examples like repurposing case studies and early content involvement in product planning highlight practical strategies. Tune in for a straightforward conversation on building bridges within your org — without drowning in the process. Slay your holiday marketing with...
2025-11-2434 min
Content, BrieflyBuilding Bridges in the Org Without Drowning in the ProcessIn this episode of Content, Briefly, Chloe and Eric go solo to unpack cross-functional alignment and content adoption — why leadership buy-in and internal advocacy are key to making content truly impactful.They discuss how to connect content to business goals, collaborate effectively with sales, product, and customer success, and create a culture where content evangelists thrive. Real-world examples like repurposing case studies and early content involvement in product planning highlight practical strategies.Tune in for a straightforward conversation on building bridges within your org — without drowning in the process.Slay your holiday marketing with...
2025-11-2434 min
Content, BrieflyContent attribution in 2025: Kinda, sorta, maybeIn this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Content Attribution report from Superpath and Demand-Genius.They explore why attribution is still one of content marketing’s toughest challenges—and how teams can better connect their work to revenue. From leadership buy-in and data ownership to the overlap between content marketing and sales enablement, it’s a candid conversation about proving content’s impact and telling a stronger data story.This episode is sponsored by Ahrefs. Sign up for Ahrefs W...
2025-10-0743 min
Content, BrieflyContent attribution in 2025: Kinda, sorta, maybeIn this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Content Attribution report from Superpath and Demand-Genius. They explore why attribution is still one of content marketing’s toughest challenges—and how teams can better connect their work to revenue. From leadership buy-in and data ownership to the overlap between content marketing and sales enablement, it’s a candid conversation about proving content’s impact and telling a stronger data story. This episode is sponsored by Ahrefs. Sign up for Ahrefs W...
2025-10-0743 min
Content, BrieflyThe Only Marketing Plan That’s Guaranteed to WorkIn this solo episode of Content, Briefly, Jimmy Daly revisits his January 2025 post, The Only 2025 Marketing Plan That’s Guaranteed to Work. With 2026 on the horizon, he reflects on how content distribution has shifted, the limits of LinkedIn, and the risks of chasing channels. Instead of hunting for silver bullets, Jimmy makes the case for going back to basics—practical content, human connection, and brand building—as the most reliable path forward for content marketers. This episode is sponsored by our friends at Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improv...
2025-09-0109 min
Content, BrieflyThe Only Marketing Plan That’s Guaranteed to WorkIn this solo episode of Content, Briefly, Jimmy Daly revisits his January 2025 post, The Only 2025 Marketing Plan That’s Guaranteed to Work. With 2026 on the horizon, he reflects on how content distribution has shifted, the limits of LinkedIn, and the risks of chasing channels.Instead of hunting for silver bullets, Jimmy makes the case for going back to basics—practical content, human connection, and brand building—as the most reliable path forward for content marketers.This episode is sponsored by our friends at Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improv...
2025-09-0109 min
Content, BrieflyContent Roles of the FutureIn this episode of Content, Briefly, Jimmy Daly and Eric Doty continue their series on the future of content, this time exploring what roles might define content marketing in the next five years. They discuss the push toward specialization, emerging roles like content engineers, editorialists, and “vibe coders,” and how AI is reshaping both creation and editing. The conversation also covers SEO’s uncertain future, the rise of platform-native content, and the growing role of creators as brand voices. With insights from the Superpath community, Jimmy and Eric paint a picture of how content teams — and careers — may evolve...
2025-08-1828 min
Content, BrieflyContent Roles of the FutureIn this episode of Content, Briefly, Jimmy Daly and Eric Doty continue their series on the future of content, this time exploring what roles might define content marketing in the next five years.They discuss the push toward specialization, emerging roles like content engineers, editorialists, and “vibe coders,” and how AI is reshaping both creation and editing. The conversation also covers SEO’s uncertain future, the rise of platform-native content, and the growing role of creators as brand voices. With insights from the Superpath community, Jimmy and Eric paint a picture of how content teams — and careers — may evolve...
2025-08-1828 min
Content, BrieflyPeople Ops VP Tia Fomenoff on Why Job Hunting is so Hard Right NowIn this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing to people operations and offers a deep dive into today’s hiring landscape, especially in tech and healthcare startups.They discuss the challenges of hiring in a competitive market, the impact of AI on recruiting and job applications, and how remote work has expanded talent pools — along with its effects on salary and company culture. Tia also shares insights on how companies balance strategic hiring, talent enablement, and diversity of roles across mult...
2025-08-0431 min
Content, BrieflyPeople Ops VP Tia Fomenoff on Why Job Hunting is so Hard Right NowIn this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing to people operations and offers a deep dive into today’s hiring landscape, especially in tech and healthcare startups. They discuss the challenges of hiring in a competitive market, the impact of AI on recruiting and job applications, and how remote work has expanded talent pools — along with its effects on salary and company culture. Tia also shares insights on how companies balance strategic hiring, talent enablement, and diversity of roles across mult...
2025-08-0431 min
Content, BrieflyHow Content Marketers are Actually Using AIIn this episode of Content, Briefly, Jimmy and Eric explore non-writing AI use cases for content marketers. They discuss how AI boosts efficiency through tools like call transcript analysis, custom dashboards, and deep research.Eric shares examples of building internal tools and product knowledge bases, while they both highlight AI’s role in expanding marketers’ skills beyond writing. This episode offers practical ideas for using AI to transform content workflows and unlock new possibilities.We would like to thank our friends at Brevo for sponsoring this episode. You can start for free or use the code...
2025-07-2831 min
Content, BrieflyHow Content Marketers are Actually Using AIIn this episode of Content, Briefly, Jimmy and Eric explore non-writing AI use cases for content marketers. They discuss how AI boosts efficiency through tools like call transcript analysis, custom dashboards, and deep research. Eric shares examples of building internal tools and product knowledge bases, while they both highlight AI’s role in expanding marketers’ skills beyond writing. This episode offers practical ideas for using AI to transform content workflows and unlock new possibilities. We would like to thank our friends at Brevo for sponsoring this episode. You can start for free or use the code...
2025-07-2831 min
Content, BrieflyAmanda Milligan on the Pressing Importance of BrandIn this episode of Content, Briefly, Jimmy Daly talks with Amanda Milligan, a content, SEO, and brand expert with 14 years of agency and marketing experience. Amanda shares her journey and the launch of Brand Authority Club, where she helps companies adapt as SEO traffic declines and AI reshapes content marketing.They discuss the rising importance of brand authority, how to audit content beyond traffic drops, and the need for holistic marketing strategies. Amanda also reflects on the trend of experienced marketers going independent to offer broader strategic advice. This episode provides practical insights for marketers navigating a...
2025-07-2131 min
Content, BrieflyAmanda Milligan on the Pressing Importance of BrandIn this episode of Content, Briefly, Jimmy Daly talks with Amanda Milligan, a content, SEO, and brand expert with 14 years of agency and marketing experience. Amanda shares her journey and the launch of Brand Authority Club, where she helps companies adapt as SEO traffic declines and AI reshapes content marketing. They discuss the rising importance of brand authority, how to audit content beyond traffic drops, and the need for holistic marketing strategies. Amanda also reflects on the trend of experienced marketers going independent to offer broader strategic advice. This episode provides practical insights for marketers navigating a...
2025-07-2131 min
Content, BrieflyYou Are Not a Content MarketerIn this episode of Content, Briefly, Jimmy and Eric explore how AI is transforming the role of content marketers. They discuss why “you are not a content marketer anymore” and how marketers are becoming builders—using AI and no-code tools to create chatbots, dashboards, and interactive assets that deliver value at scale. Sharing real examples from their work, they highlight the need to rethink skills beyond writing and embrace coding, design, and product creation. This episode offers practical insights and encouragement for marketers adapting to a rapidly changing landscape. Thanks to our friends at Brevo for sp...
2025-07-1426 min
Content, BrieflyYou Are Not a Content MarketerIn this episode of Content, Briefly, Jimmy and Eric explore how AI is transforming the role of content marketers. They discuss why “you are not a content marketer anymore” and how marketers are becoming builders—using AI and no-code tools to create chatbots, dashboards, and interactive assets that deliver value at scale.Sharing real examples from their work, they highlight the need to rethink skills beyond writing and embrace coding, design, and product creation. This episode offers practical insights and encouragement for marketers adapting to a rapidly changing landscape.Thanks to our friends at Brevo for sp...
2025-07-1426 min
Content, BrieflySean Blanda on what it means to "Own Your Platform" in 2025In this episode of Content, Briefly, Jimmy Daly talks with Sean Blanda about what it means to truly “own your platform” in today’s shifting content world. Sean shares his move from Crossbeam to consulting with Gate Check Studios, helping brands and creators navigate declining organic reach and growing platform control. They discuss why newsletters, communities, and websites matter more than ever, how content roles are evolving, and the rise of niche independent publishers. This episode offers practical advice and an optimistic view for anyone looking to build real audience connections beyond social media algorithms. ************************...
2025-06-3033 min
Content, BrieflySean Blanda on what it means to "Own Your Platform" in 2025In this episode of Content, Briefly, Jimmy Daly talks with Sean Blanda about what it means to truly “own your platform” in today’s shifting content world. Sean shares his move from Crossbeam to consulting with Gate Check Studios, helping brands and creators navigate declining organic reach and growing platform control.They discuss why newsletters, communities, and websites matter more than ever, how content roles are evolving, and the rise of niche independent publishers. This episode offers practical advice and an optimistic view for anyone looking to build real audience connections beyond social media algorithms.************************U...
2025-06-3032 min
Content, BrieflyIs There a Difference Between Distribution and Repurposing in Zero-Click World?In this episode of Content, Briefly, Jimmy Daly talks with Eric Doty about the evolving landscape of content distribution and repurposing. They explore how AI and platform changes are blurring these lines and reshaping content strategies. Eric shares how his lean team uses podcasts as “big content” to fuel other channels and the importance of clear brand messaging. They also discuss the challenges of relying on social platforms versus owning your audience, and why strong content fundamentals and tools remain essential. Whether you’re figuring out how to get the most from your content or balancing big and small pieces...
2025-06-1623 min
Content, BrieflyIs There a Difference Between Distribution and Repurposing in Zero-Click World?In this episode of Content, Briefly, Jimmy Daly talks with Eric Doty about the evolving landscape of content distribution and repurposing. They explore how AI and platform changes are blurring these lines and reshaping content strategies. Eric shares how his lean team uses podcasts as “big content” to fuel other channels and the importance of clear brand messaging. They also discuss the challenges of relying on social platforms versus owning your audience, and why strong content fundamentals and tools remain essential. Whether you’re figuring out how to get the most from your content or balancing big and small pieces...
2025-06-1623 min
Content, BrieflyTom Rudnai on How to Maximize and Measure Revenue ImpactIn this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the rise of AI and shifting platform algorithms. They explore how marketers can move beyond keyword optimization to create high-quality, question-driven content that aligns with buyer journeys and integrates seamlessly across sales and marketing teams. Tom shares insights on gating content “with intent,” building owned distribution channels, and measuring content impact beyond vanity metrics to influence pipeline and revenue. The conversation also highlights how AI tools are transforming content audits, personalization, and sales enablement workflows. Whet...
2025-06-0952 min
Content, BrieflyTom Rudnai on How to Maximize and Measure Revenue ImpactIn this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the rise of AI and shifting platform algorithms. They explore how marketers can move beyond keyword optimization to create high-quality, question-driven content that aligns with buyer journeys and integrates seamlessly across sales and marketing teams. Tom shares insights on gating content “with intent,” building owned distribution channels, and measuring content impact beyond vanity metrics to influence pipeline and revenue. The conversation also highlights how AI tools are transforming content audits, personalization, and sales enablement workflows. Whet...
2025-06-0952 min
Content, BrieflyWhat is The Future of Content Marketing?In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEO reshape the landscape. They highlight the importance of owning your audience through email and authentic storytelling over formulaic content. Using a country music analogy, they emphasize creativity and experimentation as keys to standing out. Whether you’re a marketer or freelancer, this episode offers practical insights on navigating content creation and distribution today. Plus, learn about upcoming Superpath events and ways to get involved.Thanks to Demand-Genius for supporting Superpath. Join us for a webinar with Demand-Genius on...
2025-06-0231 min
Content, BrieflyWhat is The Future of Content Marketing?In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEO reshape the landscape. They highlight the importance of owning your audience through email and authentic storytelling over formulaic content. Using a country music analogy, they emphasize creativity and experimentation as keys to standing out. Whether you’re a marketer or freelancer, this episode offers practical insights on navigating content creation and distribution today. Plus, learn about upcoming Superpath events and ways to get involved. Thanks to Demand-Genius for supporting Superpath. Join us for a webinar with Demand-Genius on...
2025-06-0231 min
Content, BrieflyHow to Become More Senior/StrategicIn this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They unpack how strategy goes beyond tactics to impact business outcomes, and why shifting from a craft-focused mindset to a results-driven approach is key. Jimmy and Eric share practical advice on gaining strategic experience, especially in smaller teams, and discuss emerging roles like content engineers using AI to scale content. Tune in for insights on balancing creativity with data, delegating effectively, and navigating career growth in today’s fast-evolving content landscape. Thanks to our fr...
2025-05-1927 min
Content, BrieflyHow to Become More Senior/StrategicIn this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They unpack how strategy goes beyond tactics to impact business outcomes, and why shifting from a craft-focused mindset to a results-driven approach is key. Jimmy and Eric share practical advice on gaining strategic experience, especially in smaller teams, and discuss emerging roles like content engineers using AI to scale content. Tune in for insights on balancing creativity with data, delegating effectively, and navigating career growth in today’s fast-evolving content landscape.Thanks to our fr...
2025-05-1927 min
Content, BrieflyThe Changing Content SkillsetIn this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift from mastering writing alone to becoming multidisciplinary marketers who balance craft, business thinking, and new tools. Eric shares his experience as a solo marketer navigating AI’s opportunities and challenges, from speeding up workflows to the risk of shortcutting skill development. Tune in for practical insights on content ops, customer research, and what it means to be a modern content marketer in 2025.This episode is supported by our friends at Demand-Genius. Yo...
2025-05-0524 min
Content, BrieflyThe Changing Content SkillsetIn this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift from mastering writing alone to becoming multidisciplinary marketers who balance craft, business thinking, and new tools. Eric shares his experience as a solo marketer navigating AI’s opportunities and challenges, from speeding up workflows to the risk of shortcutting skill development. Tune in for practical insights on content ops, customer research, and what it means to be a modern content marketer in 2025. This episode is supported by our friends at Demand-Genius. Yo...
2025-05-0524 min
Content, BrieflyThe Best Brand Primer I've Ever Heard with Kevan Lee and Shannon DeepIn this special 100th episode of Content, Briefly, Jimmy welcomes Kevan Lee and Shannon Deep, co-founders of Bonfire, a brand advisory focused on B2B SaaS. Kevan and Shannon share their unconventional career paths from content and marketing roles at companies like Buffer and Oyster to launching their own agency. They break down what brand really means in the B2B space—why it’s more than just a logo or tagline, how it connects to authentic purpose, and why it’s critical for differentiation in today’s crowded, commoditized market. Tune in for practical insights on building brand foundati...
2025-04-2842 min
Content, BrieflyThe Best Brand Primer I've Ever Heard with Kevan Lee and Shannon DeepIn this special 100th episode of Content, Briefly, Jimmy welcomes Kevan Lee and Shannon Deep, co-founders of Bonfire, a brand advisory focused on B2B SaaS. Kevan and Shannon share their unconventional career paths from content and marketing roles at companies like Buffer and Oyster to launching their own agency. They break down what brand really means in the B2B space—why it’s more than just a logo or tagline, how it connects to authentic purpose, and why it’s critical for differentiation in today’s crowded, commoditized market. Tune in for practical insights on building brand foundati...
2025-04-2842 min
Content, BrieflyMariela Azcuy on PR, Content and Earned MediaIn this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech clients navigate today’s complex media landscape. She discusses the evolving definition of PR, the importance of narrative-building, and how AI is transforming agency work. Tune in for practical advice on bridging the gap between content and PR, and learn how to get your brand’s story noticed in a crowded market.Huge thanks to Ten Spee...
2025-04-2232 min
Content, BrieflyMariela Azcuy on PR, Content and Earned MediaIn this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech clients navigate today’s complex media landscape. She discusses the evolving definition of PR, the importance of narrative-building, and how AI is transforming agency work. Tune in for practical advice on bridging the gap between content and PR, and learn how to get your brand’s story noticed in a crowded market. Huge thanks to Ten...
2025-04-2232 min
Content, BrieflyCarly Baker on Running Hubspot's Podcast and YouTube NetworkIn this episode of Content, Briefly, Jimmy chats with Carly Baker from HubSpot, a legendary content marketing company. Carly shares her journey from being a professional musician to leading media partnerships at HubSpot. She discusses the evolution of the HubSpot Media Network, the importance of an audience-first approach, and the metrics driving content decisions for podcasts and YouTube channels. Tune in to learn how Carly navigates the complexities of media partnerships and her insights on the future of content marketing.Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath" for 10% off.
2025-04-1442 min
Content, BrieflyCarly Baker on Running Hubspot's Podcast and YouTube NetworkIn this episode of Content, Briefly, Jimmy chats with Carly Baker from HubSpot, a legendary content marketing company. Carly shares her journey from being a professional musician to leading media partnerships at HubSpot. She discusses the evolution of the HubSpot Media Network, the importance of an audience-first approach, and the metrics driving content decisions for podcasts and YouTube channels. Tune in to learn how Carly navigates the complexities of media partnerships and her insights on the future of content marketing. Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath"...
2025-04-1442 min
Content, BrieflyDan Levy on Storytelling and PositioningIn this episode of Content, Briefly, Jimmy chats with Dan Levy, founder of Storyline. Dan shares his journey from Spark Sheet to launching Storyline, a business focused on strategic storytelling for B2B tech companies. He discusses the importance of positioning, crafting compelling narratives, and how his background in journalism shapes his approach to content marketing. Tune in to learn how Dan helps companies distill their vision and positioning into powerful stories that drive marketing and sales efforts.Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to...
2025-04-0729 min
Content, BrieflyDan Levy on Storytelling and PositioningIn this episode of Content, Briefly, Jimmy chats with Dan Levy, founder of Storyline. Dan shares his journey from Spark Sheet to launching Storyline, a business focused on strategic storytelling for B2B tech companies. He discusses the importance of positioning, crafting compelling narratives, and how his background in journalism shapes his approach to content marketing. Tune in to learn how Dan helps companies distill their vision and positioning into powerful stories that drive marketing and sales efforts. Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH
2025-04-0729 min
Content, BrieflyEditorNinja: John Doherty on the Business of ContentIn this episode of SuperPath, Jimmy interviews John Doherty, founder of Editor Ninja and Credo. They discuss John's extensive career in content and SEO, his experiences working for companies like Zillow and Distilled, and his journey into entrepreneurship. The conversation covers the evolution of content marketing, the impact of AI on content creation, and the behind-the-scenes business aspects of running content-focused companies. Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an...
2025-03-1034 min
Content, BrieflyEditorNinja: John Doherty on the Business of ContentIn this episode of SuperPath, Jimmy interviews John Doherty, founder of Editor Ninja and Credo. They discuss John's extensive career in content and SEO, his experiences working for companies like Zillow and Distilled, and his journey into entrepreneurship. The conversation covers the evolution of content marketing, the impact of AI on content creation, and the behind-the-scenes business aspects of running content-focused companies.Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo...
2025-03-1034 min
Content, BrieflyCharlie Rhomberg on AI-native writingIn this episode of SuperPath, Jimmy chats with Charlie Romberg, an AI-native freelance writer based in Boulder, Colorado. Charlie shares his journey from corporate finance to freelance writing, leveraging AI tools to enhance his content creation process. They discuss how AI assists in brainstorming, drafting, and refining articles, and the evolving landscape of content marketing. ************************ Useful Links: Charlie on LinkedIn: https://www.linkedin.com/in/charlie-rhomberg-91725abb/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ►...
2025-03-0322 min
Content, BrieflyCharlie Rhomberg on AI-native writingIn this episode of SuperPath, Jimmy chats with Charlie Romberg, an AI-native freelance writer based in Boulder, Colorado. Charlie shares his journey from corporate finance to freelance writing, leveraging AI tools to enhance his content creation process. They discuss how AI assists in brainstorming, drafting, and refining articles, and the evolving landscape of content marketing.************************Useful Links:Charlie on LinkedIn: https://www.linkedin.com/in/charlie-rhomberg-91725abb/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath►...
2025-03-0322 min
Content, BrieflyAtlassian: Ashley Faus on human-centered marketing in the age of AIIn this episode of SuperPath, Jimmy interviews Ashley Faust, Head of Lifecycle Marketing Portfolio at Atlassian. They discuss Ashley’s role, her journey at Atlassian, the intricacies of lifecycle marketing, and the importance of content in various marketing functions. This episode is brought to you by our friends at Tenspeed. Use this link to schedule a time to learn more, and don't forget to mention "SUPERPATH" to receive an exclusive offer of $1,000 off your first month. Unlock the secrets to restoring consumer trust and creating impactful marketing journeys with "Human-Centered Marketing" - use code KOGANPAGE20 fo...
2025-02-2030 min
Content, BrieflyAtlassian: Ashley Faus on human-centered marketing in the age of AIIn this episode of SuperPath, Jimmy interviews Ashley Faust, Head of Lifecycle Marketing Portfolio at Atlassian. They discuss Ashley’s role, her journey at Atlassian, the intricacies of lifecycle marketing, and the importance of content in various marketing functions.This episode is brought to you by our friends at Tenspeed. Use this link to schedule a time to learn more, and don't forget to mention "SUPERPATH" to receive an exclusive offer of $1,000 off your first month.Unlock the secrets to restoring consumer trust and creating impactful marketing journeys with "Human-Centered Marketing" - use code KOGANPAGE20 fo...
2025-02-2030 min
Content, BrieflyJolly SEO: Greg Heilers on why links still mattersIn this episode of Content Briefly, host Jimmy interviews Greg Healers, co-founder of Jolly SEO. They discuss Greg’srole, Jolly SEO’s operations, the impact of AI on SEO and link building, and more.This episode is brought to you by our friends at Tenspeed. You can use this link to schedule a time to learn more, and be sure to mention SUPERPATH to receive $1,000 off your first month.************************Useful Links:Website: https://jollyseo.com/Greg on LinkedIn: https://www.linkedin.com/in/gregheilers/************************Sta...
2025-02-1026 min
Content, BrieflyJolly SEO: Greg Heilers on why links still mattersIn this episode of Content Briefly, host Jimmy interviews Greg Healers, co-founder of Jolly SEO. They discuss Greg’srole, Jolly SEO’s operations, the impact of AI on SEO and link building, and more. This episode is brought to you by our friends at Tenspeed. You can use this link to schedule a time to learn more, and be sure to mention SUPERPATH to receive $1,000 off your first month. ************************ Useful Links: Website: https://jollyseo.com/ Greg on LinkedIn: https://www.linkedin.com/in/gregheilers/ ************************ ...
2025-02-1026 min
Content, Briefly2025 content predictions (and thank YOU)In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025, and things to be mindful of in the next year.************************Timestamps:00:00 Intro01:23 What to expect for 2025 (& beyond).04:08 Content marketing predictions.07:30 Things to be mindful of.12:13 Wrapping up with a positive message.12:46 Thank you.************************Useful Links:Jimmy on LinkedIn: http...
2024-12-2313 min
Content, Briefly2025 content predictions (and thank YOU)In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025, and things to be mindful of in the next year. ************************ Timestamps: 00:00 Intro 01:23 What to expect for 2025 (& beyond). 04:08 Content marketing predictions. 07:30 Things to be mindful of. 12:13 Wrapping up with a positive message. 12:46 Thank you. ************************ Useful Links: Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly ************************ Stay...
2024-12-2313 min
Content, BrieflyMicrosoft: Heike Young on career growth and creative fulfillmentIn this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more.This episode was brought to you by our friends at Brevo. Try Brevo for free or use the code SUPERPATH to get 50% off for the first three months of any annual plan.************************Timestamps:00:00 Intro03:34 Who is Heike Young?03:53 Heike’s background....
2024-12-1633 min
Content, BrieflyMicrosoft: Heike Young on career growth and creative fulfillmentIn this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more. This episode was brought to you by our friends at Brevo. Try Brevo for free or use the code SUPERPATH to get 50% off for the first three months of any annual plan. ************************ Timestamps: 00:00 Intro 03:34 Who is Heike Young? 03:53 Heike’s background. 04:52 Why is Heike creating more content on...
2024-12-1632 min
Content, BrieflyKlaviyo: Tracey Wallace on pre- vs. post-IPO contentIn this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more.This episode is brought to you by our friends at Shuffl (https://shuffll.com/). ************************Timestamps:00:00 Intro03:48 Who is Tracey Wallace?04:12 Tracey’s background. 06:50 Contentment newsletter.08:37 What is working in content marketing?11:41 The rising of events and in-person stuff.13:07 Klaviyo launching an IPO.
2024-12-1029 min
Content, BrieflyKlaviyo: Tracey Wallace on pre- vs. post-IPO contentIn this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more. This episode is brought to you by our friends at Shuffl (https://shuffll.com/). ************************ Timestamps: 00:00 Intro 03:48 Who is Tracey Wallace? 04:12 Tracey’s background. 06:50 Contentment newsletter. 08:37 What is working in content marketing? 11:41 The rising of events and in-person stuff. 13:07 Klaviyo launching an IPO. 15:12 What’s changing...
2024-12-1029 min
Content, BrieflyDock: Eric Doty's 2025 content plansTo get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024".In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he’s up to, his content plans for 2025, the relaunch of Superpath Pro, and more.This episode is brought to you by our friends at Stacker. ************************Timestamps:00:00 Intro04:22 Who is Eric Doty?05:15 Dock’s content program for 2025.08:19 SEO compo...
2024-12-0237 min
Content, BrieflyDock: Eric Doty's 2025 content plansTo get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024". In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he’s up to, his content plans for 2025, the relaunch of Superpath Pro, and more. This episode is brought to you by our friends at Stacker. ************************ Timestamps: 00:00 Intro 04:22 Who is Eric Doty? 05:15 Dock’s content program for 2025. 08:19 SEO component at Dock. 09:33 Eric’...
2024-12-0237 min
Content, BrieflyEquals: Matt Hodges on keeping content simpleIn this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more.This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual plan.************************Timestamps:00:00 Intro0...
2024-11-2537 min
Content, BrieflyEquals: Matt Hodges on keeping content simpleIn this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more. This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual plan. ************************ Timestamps: 00:00 Intro04:17 Who is Matt Hodges?04:46 Matt’s background.07:49 Matt’s attraction to produ...
2024-11-2537 min
Content, BrieflyAnnouncing the new & improved Superpath ProSignup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off.************************In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaunching Superpath Pro, one-on-ones for pro members, and all the fascinating things we’re working on.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).************************Timestamps:00:00 Intro03...
2024-09-3018 min
Content, BrieflyAnnouncing the new & improved Superpath ProSignup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off. ************************ In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaunching Superpath Pro, one-on-ones for pro members, and all the fascinating things we’re working on. This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/). ************************ Timestamps: 00:00 Intro 03:12 Eric Doty becomes Head of Community at Superpath. 05...
2024-09-3018 min
Content, BrieflyFirst Round Review: Jessi Craige Shikman on 10 years of excellenceIn this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips, how she empowers writers with good editing and feed processes, and more. This episode is brought to you by our friends at Duckbill (https://www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two months. ************************ Timestamps: 00:00 Intro 03:03 Who is Jessi Craige? 03:25 Jessi’s background. 03:55 Editor’s role at First Round Capital....
2024-09-2329 min
Content, BrieflyFirst Round Review: Jessi Craige Shikman on 10 years of excellenceIn this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips, how she empowers writers with good editing and feed processes, and more.This episode is brought to you by our friends at Duckbill (https://www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two months.************************Timestamps:00:00 Intro03:03 Who is Jessi Craige?03:25 Jessi’s bac...
2024-09-2329 min
Content, BrieflyRedpoint Content: Becky Lawlor on original research done rightLink to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/************************In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more.This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months.************************Timestamps:00:00 Intro03:09 Who is Becky Lawlor?04:05 The role of...
2024-09-0232 min
Content, BrieflyRedpoint Content: Becky Lawlor on original research done rightLink to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/ ************************ In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more. This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months. ************************ Timestamps: 00:00 Intro 03:09 Who is Becky Lawlor? 04:05 The role of original research in thought leadership content. 05:40 The ri...
2024-09-0232 min
Content, BrieflyFreshpaint: Ray Mina on the role of content in highly regulated industriesIn this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more.************************Timestamps:00:00 Intro01:36 Who is Ray Mina and What is Freshpaint?02:39 The challenges of CDPs in healthcare.03:53 The tightrope of healthcare marketing without breaking rules.05:15 Fast-tracking the sales cycle in a compliance-driven market.06:48 Building trust through content in regulated marketing environments.08:39 Creating leg...
2024-08-2627 min
Content, BrieflyFreshpaint: Ray Mina on the role of content in highly regulated industriesIn this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more. ************************ Timestamps: 00:00 Intro01:36 Who is Ray Mina and What is Freshpaint?02:39 The challenges of CDPs in healthcare.03:53 The tightrope of healthcare marketing without breaking rules.05:15 Fast-tracking the sales cycle in a compliance-driven market.06:48 Building trust through content in regulated marketing environments.08:39 Creating legally sound content for specialized markets.10:24 The impact of strategic content choices at Fre...
2024-08-2627 min
Content, BrieflyDock: Eric Doty on automation, learning new skills, and LinkedIn superstardomIn this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.This episode is brought to you by our friends at Lettuce.************************Timestamps:00:00 Intro02:05 Who is Eric Doty?02:36 What’s Dock?03:40 LinkedIn, networking, and moderating Superpath's community.08:59 Eric’s LinkedIn strategy. 11:21 Building different ‘muscles’ on side project...
2024-04-0844 min
Content, BrieflyDock: Eric Doty on automation, learning new skills, and LinkedIn superstardomIn this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more. This episode is brought to you by our friends at Lettuce. ************************ Timestamps: 00:00 Intro 02:05 Who is Eric Doty? 02:36 What’s Dock? 03:40 LinkedIn, networking, and moderating Superpath's community. 08:59 Eric’s LinkedIn strategy. 11:21 Building different ‘muscles’ on side projects. 12:59 Build in public. ...
2024-04-0844 min
Content, BrieflyMinuttia: George Chasiotis on the content recession. Is it finally over?In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams, the nuances of a media business, and more.This episode is brought to you by our friends at Minuttia. ************************Timestamps:00:00 Intro03:35 Who is George Chasiotis?03:52 Insights on the content marketing recession.08:47 What is Minuttia?10:22 Introducing GrowthWaves, a B2B growth news...
2024-04-0142 min
Content, BrieflyMinuttia: George Chasiotis on the content recession. Is it finally over?In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams, the nuances of a media business, and more. This episode is brought to you by our friends at Minuttia. ************************ Timestamps: 00:00 Intro 03:35 Who is George Chasiotis? 03:52 Insights on the content marketing recession. 08:47 What is Minuttia? 10:22 Introducing GrowthWaves, a B2B growth newsletter. 12:48 Launching a diversified set of services.14:34 Adapting team...
2024-04-0142 min
Content, BrieflySparkToro: Amanda Natividad on doing things your own wayIn this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.************************Timestamps:00:00 Intro.03:10 Who is Amanda Natividad?03:37 Amanda's background.04:59 What is SparkToro?06:23 Reflection on changes in marketing.12:27 Original content on SparkToro’s blog. 14:20 Personal branding vs. corporate branding.18:47 Aligning marketing strategy with au...
2024-03-2550 min
Content, BrieflyAuthority Plug: Lashay Lewis on building a BoFu content strategyIn this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more.************************Timestamps:00:00 Intro02:06 Who is Lashay Lewis?02:35 Lashay’s perspectives on social media.05:48 The origin story of Authority Plug.09:06 Transitioning to consultancy.10:57 Crafting a unique positioning.13:32 The impact of leveraging attention.16:10 Benefits of having a bold POV.
2024-03-1842 min
Content, BrieflyLoop & Tie: Bridget Poetker's evolution from content → growthIn this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth marketing, strategic content thinking, and more. This episode is brought to you by our friends at tealhq.com.************************Timestamps:00:00 Intro02:04 Who is Bridget Poetker?02:21 Bridget’s background.02:58 What is Loop & Tie?04:26 Loop & Tie choice-based gifting model.06:53 Loop & Tie sustainability ethos in marketing.08:56 How does the business model affect growth?11:52 Strategic content thinking.15:09 Bridget’s transition from content to growth...
2024-03-1141 min
Content, BrieflyThe Content Studio: Tommy Walker on hard work, perseverance and creating luckIn this episode of Content Briefly, we’ve interviewed Tommy Walker, Founder of The Content Studio, and discussed the results of hard work, perseverance creating luck, and major challenges in running content programs in enterprises and more.************************Timestamps:00:00 Intro03:00 Who is Tommy Walker?03:56 Tommy’s background.05:13 Tommy’s entrepreneurial journey. 08:59 Creating luck through hard work. 12:26 Experiences working on CXL and managing high standards.17:44 Building a solid foundation of work in difficult times. 18:2...
2024-03-0447 min
Content, BrieflyMEDDICC: Jessica Walker on media > marketingIn this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more.************************Timestamps:00:00 Intro02:21 Who is Jessica Walker?03:03 Jessica’s background.03:51 What is MEDDICC? 04:40 How does MEDDICC help customers?05:33 MEDDICC’s ICP.06:39 Different implementation plans based on customers.08:09 What does media mean at MEDDICC?10:57 SMEs' expertise in content implementation. 11:44 Enabling people using a me...
2024-02-2634 min
Content, BrieflyOnBoard: Josh Palmer's "Do, Delegate or Delete" Approach to ContentIn this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more.************************Timestamps:00:00 Intro01:26 Who is Joshua Palmer?02:14 Joshua’s background.03:07 What is OnBoard?05:49 Customer profiles of OnBoard.08:49 OnBoard’s features and use cases.11:09 Challenges in board collaboration.12:08 OnBoard’s PLG motion.13:38 Components of Onboard’s content program.15:40 Team structure and workflows for content creation.20:55 Ways to diversify your content strategy.24:33 Tips for crafting authentic content.27:34 Josh’s rol...
2024-02-1946 min
Content, BrieflyCrossbeam: Sean Blanda on building a 55,000-person newsletterIn this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment. ************************ Timestamps:
(00:00) - Intro
(03:03) - Who is Sean Blanda?
(03:29) - What’s Crossbeam?
(04:43) - Crossbeam marketing function.
(06:31) - Crossbeam content team communication and structure.
(08:32) - Crossbeam marketing strategy.
(10:35) - Optimizing content execution in a mature industry.
(12:35) - Why building an email list is so i...
2024-02-1237 min
Content, BrieflyCrossbeam: Sean Blanda on building a 55,000-person newsletterIn this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment.************************Timestamps:(00:00) - Intro
(03:03) - Who is Sean Blanda?
(03:29) - What’s Crossbeam?
(04:43) - Crossbeam marketing function.
(06:31) - Crossbeam content team communication and structure.
(08:32) - Crossbeam marketing strategy.
(10:35) - Optimizing content execution in a mature industry.
(12:35) - Why building an email list is so important.
(15:52) - The role of SEO in Cros...
2024-02-1237 min
Content, BrieflySumo Logic: Zoe Hawkins on creating space for curiosityIn this episode of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curiosity in content creation, valuable perspectives on inventory management, the editorial calendar, and much more.************************Timestamps:(00:00) - Intro
(02:04) - Who is Zoe Hawkins?
(02:28) - Zoe’s background.
(03:28) - The importance of curiosity in crafting content.
(06:14) - Building space for creativity.
(09:11) - What’s Sumo Logic?
(10:50) - Target audience of Sumo Logic.
(11:21) - Technical perspective of content at Sumo Logic.
(14:20) - Sumo L...
2024-02-0537 min
Content, BrieflyWorkRamp: Fara Rosenzweig's multimedia content playbookIn this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.************************Timestamps:(00:00) - Intro
(02:05) - Who is Fara Rosenzweig?
(02:27) - Fara’s background.
(06:23) - What’s WorkRamp?
(07:33) - WorkRamp’s ICP.
(09:43) - Content marketing program at WorkRamp.
(14:17) - Content types for specific personas.
(20:13) - Content creation process.
(22:44) - Transitioning from text to multimedia content.
(25:45) - Vendor management for scaling content.
(28:55) - Content performance measurement and attribution.
(34:28) - WorkRamp’s podcast and its purpos...
2024-01-2944 min
Content, BrieflySwitchboard: Molly Talbert on redefining content marketing personasThis episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more. ************************ Timestamps:
(00:00) - Intro
(02:33) - Who is Molly Talbert?
(03:04) - Molly’s background.
(03:37) - Challenges of content marketing in Switchboard.
(05:15) - Switchboard’s content marketing team.
(06:56) - What is Switchboard?
(08:44) - Switch...
2024-01-2228 min
Content, BrieflySwitchboard: Molly Talbert on redefining content marketing personasThis episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.************************Timestamps:(00:00) - Intro
(02:33) - Who is Molly Talbert?
(03:04) - Molly’s background.
(03:37) - Challenges of content marketing in Switchboard.
(05:15) - Switchboard’s content marketing team.
(06:56) - What is Switchboard?
(08:44) - Switchboard's features.
(11:53) - Category creati...
2024-01-2228 min
Content, BrieflyCalendly: Emily Triplett Lentz on rethinking content for 2024This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.************************Timestamps:00:00 Intro02:37 Who is Emily Triplett Lentz?02:56 Emily’s background.03:49 Calendly's journey from startup to enterprise.05:19 Balancing PLG and sales-led motion sim...
2024-01-1540 min
Content, BrieflyCalendly: Emily Triplett Lentz on rethinking content for 2024This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’. ************************ Timestamps: 00:00 Intro02:37 Who is Emily Triplett Lentz?02:56 Emily’s background.03:49 Calendly's journey from startup to enterprise.05:19 Balancing PLG and sales-led motion simultaneously.06:30 Calendly's content strategy.09...
2024-01-1540 min