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Be Your Own BossEpisode 73: The Making of a Thought LeaderEpisode 73: The Making of a Thought Leader
In this episode of Be Your Own Boss, I chat with Surbhi Dedhia, the founder of Digital Genie and Jot My Bio. Surbhi is an astute digital marketing specialist who helps businesses create customer personas, marketing strategy, and thought leadership. She is also the host of The Making of a Thought Leader podcast, where she shares nuggets of information on how to build your thought leadership in a systematic and simplified way.
Surbhi shares her story of how she started her own business, Digital Genie, after working in various marketing roles for different...2024-02-1743 min
The Making of a Thought LeaderReputation Management: Through the Lens of PRIn the times when your digital presence precedes physical presence, knowing about reputation has become a business 101. From large organisations to start-ups, anyone can face a crisis situation. Along with Evan Nierman, the PR and Crisis communication guru, host Surbhi Dedhia discusses how building one's reputation is so close to the topic of building thought leadership. Today, we all are in the public eye, thanks to our digital footprint. So how do we proactively take steps to manage and build our reputation. In the episode, learn about Understanding the different challenges that can arise in...2023-11-1035 min
The Enneagram Edge with Host Tracy O’MalleyEP364: Making the most of all the options with Surbhi Dedhia (SX Enneagram 7)In this episode, we dive into integrating and leveraging your Enneagram type to become a powerful leader in your life. Our guest, Surbhi Dedhia, an Enneagram 7, shares her insights as an entrepreneur, mom, and fellow podcaster. Serby is the founder of Digital Genie, a boutique marketing consulting company, as well as jotmybio.com, a personal bio writing service. Surbhi hosts The Making of a Thought Leader podcast with an aim to encourage entrepreneurs to step up and build their thought leadership in their niche, systematically. Surbhi’s past work experience with global consulting companies has helped her build B2...2023-10-1243 minThe Making of a Thought LeaderDesign your Leadership style with EnneagramIn the routine of life, we often tend to operate from a default mode. While cultivating and nurturing leadership, it is essential we know each others motivations, fears and also our own. The guest on this episode, Tracy O'Malley shares that we must design how we lead and operate. Giving her own example, she shares how she discovered the Enneagram personality test at a turning point life and that helped her transform both in life and business.This episode covers in depth:- Why one must operate from design not default- Leadership involves le...2023-09-2639 minThe Making of a Thought LeaderEntrepreneurial Thought Leadership with Sidarth MahindraAre you an entrepreneur who knows the potential of engaging your audience on digital landscape. And yet, you've been putting that aspect of being online and visible on the back burner? Well, tune in to this episode as our guest speaker today has an advice for you. Meet Sidarth Mahindra, founder and owner of Pet Corner, an all-inclusive pet care service brand. Sidarth's rallying cry for all entrepreneurs is to take the leap and use your intuitiveness to navigate the dynamic business landscape. In conversation with Surbhi Dedhia, Sidarth shares a few things he does to...2023-08-0726 minThe Making of a Thought LeaderLeadership Lessons: Growing and Leading a Family BusinessLeading a business is hard. Leading Family Business is even harder as one has to work with familial ties and legacy. That said, our guest on this episode had a completely different experience as the family business was handed over to him. Meet Mr. Jaber Abdul Wahab, the group CEO of Bridgeway Group. Bridgeway Group is a transnational conglomerate operating in multitude industries. One may think that when you come from a business family, you naturally grow skills to learn how to run a business. In Jaber's case that was not true. Surbhi Dedhia, host of...2023-07-1836 minThe Making of a Thought LeaderLeadership Lessons: Master Influence By Being IntentionalWe tend to forget that leadership is highly contextual and if we were to apply it from one context to another, without changing perspectives, it may not work. Host Surbhi Dedhia talks to Dr. Karuna Ramanthan in this episode about how leaders can master the art of influence by decoding their organisational narratives and how this can in-turn help to build their thought leadership.Dr. Karuna has an established track record, gained over nearly 3 decades, in supporting Senior Leaders and Organisations through difficult transformations, increasingly in middle manager execution challenges, and in values, people and c...2023-06-1544 minThe Making of a Thought LeaderPower of Communities to Build Thought LeadershipEach of us belong to some group, such as a university alumni or an industry association or a business group, etc. And we humans like it that way. When it comes to professional environment, especially for a business owner it can get lonelier and difficult and that's where belonging to a professional community can help.In this episode, host Surbhi Dedhia is talking with Mr. Chirantan Joshi who is a leading businessman in UAE and is also the National Director of Corporate Connections - a select community for business owners. Chirantan a.k.a. CJ has successfully b...2023-05-0945 minThe Making of a Thought LeaderVisionary Storytelling To Build Thought LeadershipStorytelling is often quoted in context of building brands. Yet, not every organisation gets it quite right. Either the algorithms have filtered the message out or the organisation is stuck in the echo chamber. Rahul Mudgal joins Surbhi Dedhia in this episode to unpack the idea of Visionary Storytelling for building thought leadership. Rahul is a seasoned marketer in APAC region and has helped organisation's he has worked for build thought leadership with visionary storytelling.This episode covers a vast landscape of storytelling, looks in to companies who are thriving with storytelling, being authentic white n...2023-04-0645 minThe Making of a Thought LeaderBoost Your Confidence with Body LanguageIn developing personal brand, body language is usually the elephant in the room. We all know its there but no one pays attention to. Research studies show that body language count for a whooping 60% of our total communications. The nonverbal signals make up a huge part of our daily communications.In this episode, Surbhi is joined by Jane Hanson who is a 9-time Emmy award winner for her work in journalism and now is a sought-after coach by executives to help them communicate better.In the episode, Surbhi and Jane talk about practical ways that...2023-01-2329 min
The Merri-CastThe Merri-Cast: 2022's Best Bits (Part 2)Welcome to part 2 of our 2-part episode special where we look back at all our incredible guests from 2022 and listen to all our favourite moments so far. In part 2, highlights are taken from our episodes with Jim James, Robert Clay, Paulina Roach, Jackie Lapin, Bill Sherman, Joel Blake OBE, Surbhi Dedhia, Jasper Steinhausen, Marie-France Samba, and Adam Stott. We hope you've all enjoyed listening these past 11 months and we thank you all for your continued support. See you in 2023! You can connect/get in touch with our host Trevor Merriden in the...2022-12-1310 minThe Making of a Thought LeaderBuilding Likability and Trust with Professional PhotographsWe humans are a visual species. We are also perceptive which means to like and trust someone we will observe different aspects of that individual. When a personal photo is put up on website or social media site, the likelihood of building connections get higher. A personal photograph showcases your personality and thus contributes to building trust.With the remote and global nature of business today, to build trust and connections, a professional photo goes a long long way.In the episode, host Surbhi chats with Alan Bell from Pixel Rose all about professional photography...2022-11-2338 minThe Making of a Thought LeaderBusiness driven by strong values and leadership lessonsIn this episode we steer towards mission driven and values- based business. Recognised for its innovative transperant business offer and doing good, Nobul is a disruptor in the real-estate business.Surbhi chats with the founder, Regan McGee on How is Nobul bringing the difference in the real-estate business.How Nobul is thriving on strong values systemWhy do they turn down business even it means better revenue streams?Drawing the bridge between employees goals and brand's missionEmbracing change - going fully remote right at the start of the pandemicSustaining the change and brining the global team together.C...2022-11-0243 minThe Making of a Thought LeaderData Storytelling for Building Thought LeadershipThe future of storytelling wll be visual and data-driven. And to decipher and decode data in a way that can create influence will be the next level for storytelling skills.In this episode, host Surbhi Dedhia, paints the landscape for data storytelling -1. How did it all come to this point of using data to harness stories?2. What kind of future job opportunities is this creating?3. How can we now build data storytelling into our content strategy?4. What role does Machine Learning play in Data storytelling5. Why should brands b...2022-10-1330 minThe Making of a Thought LeaderBuilding Thought Leadership on TwitterWith 500 million tweets per day and 436 million monthly active users (2022), Twitter is one of the world's popular social media platforms. Many brands - individuals and organisations - are on twitter and engaging their audiences effectively with 280 characters. It is an epitome of short -form content. In this episode, Surbhi chats with Samantha Kelly who is famously known as #TweetingGodess and had built an entire business starting off with Twitter, organically. She shares her story on how she got introduced to Twitter and how the domino-effect worked in in her favour as she got the first rule of s...2022-09-2740 minThe Merri-CastSurbhi Dedhia: ON 'Going from Corporate to Entrepreneurial Life, Succeeding In a New Country, and Practising What You PreachJoining me on this week’s episode is the superb Surbhi Dedhia – the Founder and CEO of Digital Genie, Founder of JotMyBio, and host of ‘The Making of a Thought Leader’ podcast. She originally began her career in the corporate world but after moving from Singapore to Dubai, naturally moved into the world of entrepreneurship. The move opened many avenues and doors to channelise her work and launched the hugely successful company 'Digital Genie' in 2018. In this episode, she discusses that transition from corporate to entrepreneurship life, succeeding in a new country, and practising what you preach...2022-09-2728 minThe Making of a Thought LeaderHow to Create and Grow your Personal BrandCreating a personal brand can seem to be a dauting task, at the bottom of your to-do list, one on your wish-list or outrightly a mythical idea. Yet, the recent data points around personal brand are hollering quite the opposite which is personal branding works and it is here to stay.Joining host Surbhi Dedhia on this engaging episode is Michelle B. Griffin who is a personal branding consultant and a visibility strategist. Michelle runn two very popular podcasts and will also soon be a published author. Her methodology towards building your personal brand is...2022-09-1240 minThe Making of a Thought LeaderHow to Build Thought Leadership with VideosMore than 500 million hours of video are watched on YouTube every day.85% of Facebook videos are watched without sound.45% of people watch more than an hour of videos on Facebook or YouTube per week.69% of people prefer video over text when learning about a product or service.Above listed are some of the valid statistics ( source:Wyzowl) confirming the fact that video era is now and it is here to stay. In this episode, host Surbhi Dedhia chats with Reim El Houni on how business owners and brands can leverage on v...2022-08-2355 minThe Making of a Thought LeaderBonus Episode: How to Engage Followers While Evolving Your Thought Leadership NicheWhat happens when a recognised thought leader shifts his focus beyond the existing niche of his leadership? In continuation of our discussion, Ron shares how he is going beneath - deeper- into the area of Service Leadership and Uplifting Service Cultures to the world of Care. In this bonus episode, we talk about:- What brought about this shift in his focus?- As an individual, how is he developing his knowledge and eventually thought leadership on the topic?and - How is he engaging his existing community in t...2022-07-2422 minThe Making of a Thought LeaderWhat Does it Take to Be a Thought Leader - with Ron KaufmanIn this phenomenal episode of #TMTLpodcast Ron Kaufman shares foundational concepts on what does is really take to be a thought leader? Ron is one of the world's top 10 recognised gurus in the world of Customer Service. He has built his thought leadership or genuine thinking, as he says, over the last 3 decades. How did he do it? How did he become a recognised thought leader? How did he stay undistracted for so many years? how did he build his community who follow him as their thought leader?In this episode, Ron points out...2022-07-1826 minThe Making of a Thought LeaderReflections: One Year of PodcastingAmongst the new and modern avenues to communicate, podcasting has definitely stayed strong and its outlook as a medium of choice remains strong. From business owners to corporates, from individuals to partners, there are billions of podcasts out there to suit different interests.TMTLpodcast's journey from the thought of doing the podcast to completing one whole year of podcasting has been unique. In this episode, host Surbhi Dedhia summarizes thoughts, lessons learnt and experiences shared on various episodes throughout the past year.Tune in to this episode to hear how she launched the podcast in 8 w...2022-07-0727 min
Beyond the Optics with Tulip NanduEp11: Part III Parenting - A wonderful dimension to life with Surbhi DedhiaWelcome to part III of my discussion with Surbhi Dedhia on Parenting and how it has added a wonderful dimension to our life. In Part II we went into the values that we would want to inculcate in our kids and how you draw a line between setting boundaries and freedom. In this final part we dive into the metal side of things and how we can create a better environment for our kids to adapt to the external challenges that they might encounter and also I ask Surbhi how challenging was it to change countries with kids and...2022-06-2434 minThe Making of a Thought LeaderPersonal Bio for Building Thought LeadershipWhen it comes to personal bios, there are people who have them ever ready and then there are others, a vast majority, who keep pushing writing a personal bio for later. That later never comes.Personal Bios are documents that portray your professional history in a story format. It narrates how your work and skills have made a contribution. Infact, if you are building your thought leadership, personal bio is the first thing you must have in your arsenal.In this episode, host Surbhi Dedhia, shares her 15 years of experience writing personal bios for C-suite...2022-06-2323 minThe Making of a Thought LeaderInfluence with the Power of Your VoiceWhen we think of someone using voice as a powerful resource, it is natural to think of famous orators, vocalists or singers. In day-to-day conversations and especially in the digital age, using voice to influence is mostly overlooked. My guest for this episode thinks the opposite. Cynthia Zhai who is a Voice-coach says that due to the pandemic, it has become more and more important for us to leverage our voice. Because it is even more pertinent for leaders to get heard - both internally and externally.It is said that the pen is mightier th...2022-06-0736 minBeyond the Optics with Tulip NanduEp10: Part II Parenting - A wonderful dimension to life with Surbhi DedhiaWelcome to part II of my discussion with Surbhi Dedhia on Parenting and how it has added a wonderful dimension to our life. In Part I we started off our conversation with the basic essence of parenting and how its a process of trial and error. In PART II of our conversation we dive into the values that we would want to inculcate in our kids and how you draw a line between setting boundaries and freedom. I hope you'll enjoy this intriguing conversation. 2022-05-2719 minThe Making of a Thought LeaderHow can you get Lucky while Building Thought Leadership?Luck usually cannot be isolated and be identified as an element or a variable in a formula that will lead to one's success. I find that getting lucky infact, is a process. That is a series of actions taken together over a period of time. The free flowing candid thought sharing in this episodes covers, What is luck?Where to find it?and How to get lucky while building one's thought leadership?Do share your thoughts on what you think luck is and secondly, do you agree / disagree with me on my t...2022-05-2415 minBeyond the Optics with Tulip NanduEp9: Part I Parenting - A Wonderful dimension to Life with Surbhi DedhiaOn this Mothers day I'm delighted to flag off a mini series on Parenting a topic that is very close to my every day life and something that I enjoy talking about at length with everyone around. Parenting is something that has given me and my wife a different dimension to life and something that we nurture and live every moment with our two wonderful kids. I'm overjoyed to have my mentor Surbhi Dedhia with whom I have had numerous conversation about parenting to join me on my pod and embark on this short series on Parenting. Surbhi has...2022-05-0815 minThe Making of a Thought LeaderPublishing a Book Elevates Thought LeadershipInspite of the hyper digitalised world that we live in, a physical book still lends a mark of authority and subject matter expertise to the author. Building one's thought leadership demands consistency and systematically sharing the knowledge and expertise one has attained over the years. Many of us may dream of becoming an author one day, yet it seems a daunting project to embark on. Thanks to all the tools and resources at our disposal these days, writing a book has become easier than before. In this episode, Surbhi Dedhia is joined by Alinka Rutkowska fo...2022-04-2939 minThe Making of a Thought LeaderCorporate B2B podcasts: A great opportunity or another marketing fad?Podcasts are growing exponentially. Infact, audio streaming overall is on the rise regardless of the topic and genre. Businesses have also turned their attention to audio streaming to build thought leadership, and to bring authentic thinking to the front. Corporate podcasts are more popular in the B2B industry. In this episode, I am joined by Prarthana Sibal, Head of Client Services at award winning B2B Podcast agency, Pikkal & Co. Prarthana has managed over 1,000 podcast episodes from idea to launch. She draws from her experience and knowledge to share some of the top...2022-04-1936 minThe Making of a Thought LeaderHow to Create Content that Stands OutThere is so much happening in the world today and while most of us spend more and more time on digital channels, the content overwhelm is a reality. Content has become an essential to-do for everyone and to build one's thought leadership, it is one of the most important tool. In this episode, Surbhi shares top 5 rules for creating content that gets noticed. Hit the play button to hear the top 5 rules.Other relevant episodes mentioned on the show are:Clever Content for Building Thought Leadershipand I...2022-04-0516 minThe Making of a Thought LeaderPublic Relations for Building Thought LeadershipThought Leadership and Public Relations (PR) are interconnected. Today the power of publishing is in everyone's hands; be it on the website or through umpteen number of social media apps. Managing one's thought leadership with effective PR is essential as it helps in validation of content as well as expertise and builds trust.In this episode, Surbhi is joined by Justin Goldstein of Press Record Communications, - a strategic communications company based in New York city. Justin shares several insights from his experience in working with Clinton Global Initiative, General Motors, Best Buy and others.T...2022-03-2127 minThe Making of a Thought LeaderArt and Science of Storytelling with Anjali SharmaStorytelling has gained spotlight in many a business conversation recently and that is because stories are able to attract attention and motivate its listeners to take action. Storytelling is an acquired skill and to understand what it looks like when implemented, press that play button to hear Anjali Sharma from Narrative, a multinational storytelling agency. Filled with practical action ideas and also real life examples this episode will help you get ideas on storytelling and how you can 'go down to the trenches' to seek a good story. Do not miss the 5 things org...2022-03-0750 minThe Making of a Thought LeaderThe World of Podcasting with Evo TerraWhen it comes to podcasting, there are few pioneers who have made their mark in the podosphere. In this episode, Surbhi is in conversation with one such pioneer, Evo Terra, a recognised thought leader in the field of podcasting. In this value packed episode you'll learn:- All about Evo and how he started the 40th ever podcast in the history of podcasting- The trends that evolved from e-books to audio books to podcasts.- Evo's thoughts on building thought leadership with podcasts- Creating brand identity through voice- Building com...2022-02-2143 minThe Making of a Thought LeaderTop Trends in Building Thought LeadershipFrom creating value added content to influencing with authenticity in Web 3.0 there are several observable trends that are emerging for building thought leadership. In this episode, your host Surbhi Dedhia deep dives into some of the trends she has observed and reflected upon. Catch this short episode if you want to know how to fine-tune existing efforts in building thought leadership. If you are just about begining on creating your thought leadership, this episode will help you plan better with some future trends.In this episode, Surbhi is also referring to three other...2022-02-0721 minThe Making of a Thought LeaderInstagram for Building Thought Leadership with Anjuli GopalakrishnaWhen it comes to business social media platform, LinkedIn may seem to be the obvious choice. Our guest on this episode, Anjuli Gopalakrishna, begs to differ. She has a valid point when she says, "you go where your customers are!" With various formats of posting to the ease of connecting with audience in real time over Live or DM's, Instagram has a lot to offer when it comes to engaging your community. In this episode, your host Surbhi Dedhia chats with Anjuli about why IG should be leveraged for building thought leadership. Anjuli a...2022-01-2454 minThe Making of a Thought LeaderAmplify your Brand with Thought Leadership ContentIn this episode, host Surbhi shares six ideas on how brands can weave thought leadership into their content strategy. Digital evolution has pushed many brands to look at content seriously. While businesses understand the importance of content, they often get stuck in the hamster wheel of just producing more content. Thought leadership is far left behind. In today's world where customer's attention is the most precious thing to achieve, it is important to differentiate and be found. That's where thought leadership content makes all the difference.Tune into this episode to get started on...2022-01-1015 minThe Making of a Thought Leader10 Resolutions for Building Thought Leadership in 2022Resolutions are being made now for a brand new year. New goals are being set too. Thought leadership can be build systematically with a goal-based approach. Perhaps you are already on the path of building your leadership or perhaps you are just about begining. Wherever you are on your journey, this episode gives you actionable ideas to implement while building your thought leadership.The 10 points shared in the episode will open up your mind towards different ways one can focus on building their thought leadership.Hope you enjoy this episode as much as I enjoyed...2021-12-3031 minThe Making of a Thought LeaderTMTL Author Interview: The Thought Leader WayThought leadership building for an organisation gets difficult if it is not backed by the senior leaders. Marketers often find themselves in the dilema of chaseing leads and showing ROI instead of owning the thought leadership agenda. How then can organisation in the long run differentiate itself from the competition? On this value packed episode of The Making of a Thought Leader podcast, I am joined by Dr. Karthik Nagendra who is a marketer and also an author of book The Thought Leader way. Dr. Karthik explains how a a systematic approach can help organisations sustain thought...2021-12-1337 minThe Making of a Thought LeaderIdentify, Clarify & Magnify your Target AudienceWhy do we need to know target audience before we work on building thought leadership? Thought leadership content is free, so anyone can access it, then why bother with identifying the right audience? Building thought leadership is not like pitching product or services and yet knowing who we are addressing is very important. Identifying the exact audience helps to shape the thought leadership not vice versa. Tune in to this crisp episode to know essential steps to identify, clarify and magnify target audience. You can learn more about buyer persona here -> h...2021-11-2913 minThe Making of a Thought LeaderTMTL: Clever Content for Building Thought LeadershipContent is the foundational tool of building one's thought leadership. Sharing his expertise on content creation for B2B organisations, Trevor Merriden joins me on a conversation that takes us through a path of what makes content clever, how can organisations switch on thought leadership with clever content, what are the 5 essential steps of building thought leadership when you start from scratch and much more.Trevor is the managing director of Merriborn media in the UK and over the past few years he has been working with organisations big and small on helping the create clever content...2021-11-1537 minThe Making of a Thought LeaderBonus episode: Women Thought LeadersIn episode 12, Graham Brown shared several pointers on building thought leadership with the power of story telling. In this bonus episode, our conversation is about thought leadership in women. The gender imbalance is large when it comes to building thought leadership too. Graham shares his perspectives on how we can improve this imbalance. Tell me what do you think about women building their thought leadership? How can they take charge and break the barriers? I welcome your thoughts with me on Surbhi@DigitalGenie.co Thank you for listening!Yo...2021-11-0814 min