Shows
The Trending CommunicatorFrom Alexa to Agentic AI: Conversational AI and the Future of Brand Communication - with Susan and Scott WestwaterAs AI disrupts and reshapes our interactions with brands and people alike, how do we genuinely connect with the voices around us? Conversational AI challenges us to rethink engagement with both technology and each other. What does it mean for brands to have a voice, and how can this change redefine connection and accessibility? In this episode of The Trending Communicator, host Dan Nestle sits down with the dynamic duo behind Pragmatic Digital, a strategic marketing agency at the forefront of leveraging cutting-edge technology for tangible business results. Susan and Scot Westwater, authors of Voice Marketing: Harnessing...2025-03-071h 11
Mercadotecnia y VentasThe 3 Most Influential Marketing Books of 2024Hello, I’m Dr. Carlos Valdez, founder and director of MercadotecniayVentas.com. This is our video-audio blog for March 1, 2025, titled "The 3 Most Influential Marketing Books of 2024."
Marketing is a constantly evolving field, where trends shift alongside technological advancements and consumer expectations. In 2024, three books have been recognized for their impact on the industry, addressing crucial topics such as sustainability, artificial intelligence, and the rise of conversational marketing.
The award was presented at the AMAF Awards Luncheon during the AMA Winter Academic Conference in Phoenix, Arizona, from February 14-16.
🏆 Winner: Sustainable Marketing: Integrating Sustainability into...2025-03-0112 min
Mercadotecnia y VentasLos 3 libros de marketing más influyentes de 2024Hola, soy el Dr. Carlos Valdez, fundador y director de MercadotecniayVentas.com. Este es nuestro video-audio blog del 1 de marzo de 2025, titulado "Los 3 libros de marketing más influyentes de 2024".
El marketing es un campo en constante transformación, donde las tendencias evolucionan a la par de la tecnología y las expectativas de los consumidores. En 2024, tres libros han sido reconocidos por su impacto en la industria, abordando temas cruciales como la sostenibilidad, la inteligencia artificial y el auge del marketing conversacional.
El reconocimiento se entregó en el AMAF Awards Luncheon en la AMA Wint...2025-03-0115 min
a BROADcast for Manufacturers71: Romance Meets ROI: How AI Made Them a Power Couple- with Susan & Scot WestwaterMeet Susan & Scot WestwaterMeet Susan and Scot Westwater, the dynamic duo behind Pragmatic Digital. They're on a mission to help manufacturers strategically implement AI to accelerate sales cycles and drive revenue growth. With two books and over 40 years of combined experience, they bring a refreshingly practical approach to digital transformation. By combining Susan's customer experience expertise with Scot's tech-savvy, they help manufacturing leaders find more qualified OEM leads and close deals faster. The result? Significantlyreduced development cycles and marketing challenges turned into competitive advantages. No jargon, no empty promises – just measurable business growth....2025-02-1937 min
AI in Marketing: UnpackedHarnessing Voice AI: Building Authentic Customer ConnectionsAre you looking to deepen relationships with your customers in an innovative way? With the rise of voice technology and conversational AI, brands now have a powerful tool to create more personal and engaging customer interactions. However, mastering this technology to foster authentic connections can be challenging. Today, we’re joined by Susan Westwater, the CEO and Co-Founder of Pragmatic Digital, a leading expert on voice and conversational AI. Susan will share practical strategies for implementing voice AI to build authentic customer connections, based on her extensive experience and insights from her latest book, "Voice Marketing." She’ll also discuss the...2024-08-1543 min
AI for Business Leaders: The AI Hat PodcastHarnessing Voice AI: Building Authentic Customer Connections with Susan WestwaterAre you looking to deepen relationships with your customers in an innovative way?With the rise of voice technology and conversational AI, brands now have a powerful tool to create more personal and engaging customer interactions. However, mastering this technology to foster authentic connections can be challenging.Today, we’re joined by Susan Westwater, the CEO and Co-Founder of Pragmatic Digital, a leading expert on voice and conversational AI. Susan will share practical strategies for implementing voice AI to build authentic customer connections, based on her extensive experience and in...2024-08-1543 min
iDigress with Troy Sandidge103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!You can go listen to A.I. Revolution Part I here.A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even...2024-03-2528 miniDigress with Troy Sandidge102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how...2024-03-2529 min
The Business Storytelling Podcast623: What is voice content marketing and how do companies scale it? A chat with Susan and Scot WestwaterScot Westwater and Susan Westwater return to the show to talk about their new book: "Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement"Join us and grab a copy here: https://amzn.to/3Ex5AUo2023-10-1924 min
Getting Down To Business with Mark MondoLuddite No More: Embracing AI and Voice Search for Getting More Inbound Leads and Enhancing Customer ExperiencesWe dive into the cutting-edge strategies transforming the business landscape. In this episode, host Mark Mondo takes on the role of the inquisitive luddite, exploring the realms of Voice Marketing, AI-powered content creation, and their profound impact on businesses.
🎙️ Join us for captivating conversations with our expert guests:
Susan & Scot Westwater of Pragmatic.Digital: Discover the future of marketing with voice search technology and conversational AI. Susan and Scot unveil insights from their new book on Voice Marketing, shedding light on how businesses can leverage these innovative tools to engage customers and stay ahead of the c...2023-08-1958 min
The Business Storytelling Podcast519: What’s the current state of voice technology?Scot Westwater and Susan Westwater return to the show to update us on what’s new in voice technology and what consumers expect.
We discuss:
How voice assistant usage has increased
The etiquette of usage in public
What businesses need to consider
And more...
Check out the latest voice technology report at https://vixenlabs.co/2022-08-2227 min
Talking ShopSHORTS: Voice tech for better customer experiencesSeason 2 of Talking Shop is coming soon, but while we ready our research machine we thought we would dive back into our archive and pull out some insights from season 1 that you might have missed.
In episode 1 of Talking Shop Shorts episode we revisit our chat with Open Voice Network executive director Jon Stine and co-founders of Pragmatic Digital, Scot and Susan Westwater.
Want to hear the full episode and discover how voice technology can be used to create a better customer experience? Just click here.
Three ste...2022-03-3106 min
ENCLAVE: Live From Studio75Ensuring the Value to Your Venture‘s Voice - Ep. 021Susan and Scot Westwater are co-founders of pacesetting Pragmatic Digital. With authoritative voices, they speak to the rapidly emerging importance of ensuring your brand is heard when your customers use their voices. From smart speakers to mobile devices of varying types and sizes, VoiceTech is poised to become the first point of contact for your customer’s attention. Instead of competing only for eyeballs, now companies also strategically compete for ears. “Sounding your best” brings new potential to your venture. Don’t miss hearing these revered subject matter experts talk through state-of-the-art thinking behind, within, and beyond VoiceTech with Enclave...2021-11-2122 min
Talking Shop1. Voice Tech: From Toy To Marketing ToolThe numbers have spoken — 91% of voice consumers are using voice search via a website, mobile app, or smart speaker.
In this episode, James is joined by Jon Stine, executive director at the Open Voice Network, and Susan and Scot Westwater, co-founders at Pragmatic Digital, to discuss this and some other key findings in the Voice Consumer Index 2021, recently compiled by Vixen Labs in partnership with the Open Voice Network.
The report digs into how consumers use voice to search for brands and even make purchases across three regions — the UK, US and Germany.
Alongs...2021-09-2346 min
The Speechly PodcastSusan and Scot Westwater of Pragmatic Digital on the Voice Consumer Index 2021 Report - Ep. 4Welcome to another episode of the Speechly Podcast! In this episode, we dive into the Voice Consumer Index 2021 Report with Susan and Scot Westwater of Pragmatic Digital. If you would like to download the report exploring people’s behaviors around voice assistance on smart speakers, mobile and web you can find it here: Vixenlabs.co/voice-consumer-index
In this discussion we cover the following topics:
- User Adoption Numbers for Voice Enabled experiences in 2021 across the US, UK, and Germany
- How to balance the Value of a Voice Interface with Pri...2021-09-201h 00
The Business Storytelling Podcast401: Understand how people use voice to inform your brand strategyScot Westwater and Susan Westwater return to the show to discuss their latest report on voice strategy.
Join us and read the report here: https://lnkd.in/d_TUius2021-09-0129 min
The Future is SpokenVoice Design Strategy for EveryoneThe Future is Spoken presents Susan and Scot Westwater as this week's guest. Susan and Scot Westwater are the husband-and-wife co-founders of Pragmatic Digital where they advise the world's most innovative brands that want to capitalize on the incredible opportunity Voice represents. Through their consultancy, Susan and Scot help clients solve their marketing and customer experiences problems using customer-centric approaches to plan and create useful and usable Voice experiences for their audiences. They have presented and authored several talks, workshops, articles, and ebooks focused on the role Voice technology plays in ma...2021-04-0559 min
Entrepreneur ConundrumEC 52 : with Susan and Scot Westwater Marketing with Voice TechnologyWhat do you guys like most about the work that you do? (3:07)Are there any common mistakes that you see your clients making? (4:40)how do you get in front of your ideal customers? Like how do they find out about you? (13:31)Did they come to you or did you approach them? (14:32)what are some of your big goals that you hope to achieve? The next one to two years? (15:43)So how would your goal of finishing your book and your mastermind, how would that affect your business or change you...2021-03-2226 min
Classroom Without WallsVoice Strategy to Win More Customers & BusinessProven voice strategies to win more customers and business
Here is my interview with Voice search experts, Susan and Scot Westwater
Voice search is becoming increasingly popular
However, businesses have not yet tapped into the potential of voice search to better serve their customers and increase their growth
Susan and Scot Westwater, two leading experts on voice search joined me for an interview
Together we discussed the following questions:
➡️ Why does voice search matter?
➡️ How is voice search impacting traditional SEO?
➡️ How should you a...2021-01-181h 00
Future Ear Radio054 - "What are you Looking Forward to in 2021" Part 1 (Hearables + Voice)Guests: Andy Bellavia, Shari Eberts, Carl Thomas, Ryan Kraudel, Brielle Nickoloff, Scot & Susan Westwater
Topic: "What are you most looking forward to in 2021 as it relates to your industry, expertise and passion?"
Dave sits down with seven of his guests from the show this year to highlight what each person is most looking forward to in 2021 as it relates to their industry and expertise.
This is part one of two, focusing on folks with a background in hearables and voice technology. Part two will feature a group working in and around hearing healthcare. 2020-12-1758 min
The Authority BrandUsing voice marketing to build your authority brandHow can you utilize voice marketing to help build your authority brand? Join us for this discussion with Susan and Scot Westwater of Pragmatic Digital. Susan and Scot co-authored the book, "Voice Strategy: Creating Useful and Usable Voice Experiences." Pragmatic Digital is the voice marketing advisor for the world’s most innovative brands. Combining deep business acumen with unmatched Voice experience, Pragmatic Digital helps Marketing, Branding, and Customer Experience executives take advantage of the incredible opportunity Voice represents. Unlike Voice mark...2020-11-171h 00
The Business Storytelling Podcast180: Pragmatic Talk Podcast - Creating content that performsI joined a livestream with Scot and Susan Westwater for their podcast to discuss the Content Performance Culture model and how it relates to Voice Strategy. Check out more of their episodes: https://anchor.fm/pragmatic/episodes/Creating-content-that-delivers---Christoph-Trappe---Pragmatic-Talk---Episode-17-ehma81 More on the performance model: http://contentperformance.online2020-08-1347 min
Pragmatic TalkCreating content that delivers - Christoph Trappe - Pragmatic Talk - Episode 17How can you create content that delivers for your audience and your business? Listen to this episode of Pragmatic Talk to find out.
Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.
Joining us today is content marketing expert Christoph Trappe.
Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers He has run content marketing campaigns across many industries, including health care, nonprofits, SaaS, publishing and...2020-08-0448 minPragmatic TalkAchieving clarity in your messaging - Zach Messler - Pragmatic Talk - Episode 16How do you make sure your content is delivering the right message to the right person at the right time? Listen to this episode of Pragmatic Talk to find out.
Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.
Today we have another great episode for you. Joining us is Zach Messler. Zach spent 20 years practicing and leading product marketing for B2B tech companies, teaching non-technical sales pros to explain complex software to executive...2020-07-2753 minPragmatic TalkOrganizational buy in is critical for digital transformation efforts - Brandee Sanders - Pragmatic Talk - Episode 15How does being a musician, a classically trained vocalist and an on stage performer lead someone to a career in marketing? Stay tuned to find out.
Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.
Today we have another great episode for you. Joining us is Brandee Sanders who is an Award-winning woman in tech that blends creative, commerce and content one dynamic enterprise at a time.
Topics we cover:2020-06-1842 minThe Business Storytelling Podcast146: Why your company needs a voice strategy (with the Westwaters)Scot and Susan Westwater wrote a book on voice strategy and are enlightening us on why companies need a strategy around voice search and related areas. You can also check out their book here: https://amzn.to/3cgmWoQ What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message2020-05-0749 min
Voice in EducationEpisode 64, Voice in Education, 4.12.20 with Scot and Susan WestwaterIn episode 64, voice experts Scot and Susan Westwater share the benefits they are seeing with their own child being connected to his teacher during quarantined learning. They also share about opportunities for you to learn more about voice!2020-04-1309 min
Flash Briefing FebruaryFlash Briefing February - Episode 4WATCH ON YOUTUBE - https://youtu.be/HSLWwbnTUOs**Sign up for our weekly email newsletter, the Friday Flash Briefing Briefing at www.voiceworks.info Full of links and information for Flash Briefing creators and podcasters.Follow Peter on Twitter @TweeterStewartFollow Suze on Twitter @BigTentSocialHello, and welcome back to day four of Flash Briefing February with Suze Cooper. And with Peter Stewart as well, we are bringing you everything that you need to know to set up and create your own Flash Briefing that can be heard by Amazon's Alexa smart speakers...2020-02-0410 min
Inside VOICEVoice Education LIVE at Project VoiceInside VOICE was recently interviewing live in person at a voice tech event called Project Voice in Tennessee. You'll hear host Keri Roberts chat with James Poulter and Scot and Susan Westwater about their new educational platform for marketers and UX professionals looking to start their voice experience or gain more in depth learning about voice, as well as Paul Hickey about how he's teaching local businesses about building voice skills and finally, Julie Daniel Davis about how she's bringing voice to the education world and teaching kids and teachers how to best utilize it in schools.
...2020-01-2236 min
Voice in Canada PodcastProject Voice 2020 HighlightsIn this episode, Teri will share his experience at the recent Project Voice 2020 and give us some of the highlights of the event.He met so many like-minded people at the event, listened in on some sessions and participated in others. Bradley Metrock and his team did a great job organizing and coordinating the event. Teri had a videographer following him around for the entire duration of the event so he could capture as much content as possible to share with the Alexa in Canada audience. He was awarded the Flash Briefing of the Year award...2020-01-2239 min
Agile Digital BusinessVoice first resources including book of Amazon Alexa Skills plus interview with Bobby Kovey of The Credo Company Voice-first resources are featured in Episode 25 of Agile Digital Business podcast. You'll hear about Amazon Alexa Skills highlighted in a book by Bradley Metrock of the "This Week in Voice" podcast, to an interview with Bobby Kovey, The Credo Company, participant in a talk on preparing for voice, presented by Vickie Maris in Certificate in Executive Management at the University of Notre Dame. You'll also learn about a new book by Susan Westwater and Scot Westwater, Voice Strategy: Creating useful and usable voice experiences. Enjoy! Vickie * * * * * * * * * * * * * * 0:18 Setup of Episode 25 an...2020-01-2029 min
The Speaker Agenda ShowWill Voice Technology Work for Talent AcquisitionEpisode 2 Season 2 Guest Gordon Collier Will Voice Technology work for Talent Acquisition? Last Week I had Susan and Scot Westwater from Pragmatic Digital on the show and we discussed Voice Technology. After the show, I was left with some nagging questions. I know that Voice Technology is huge already and that it’s at the very beginning of its hockey stick phase with regards to building our practical applications But I was coming up short on how practical it is for Talent Acquisition So I decided to see if there are any recruiters out there th...2020-01-1400 min
Sound in MarketingEpisode 26- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part Two]In Part Two (Episode 26), Scot and Susan Westwater and I talked about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later, how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at www.voicestrategybook.com).
Some links for reference of our discussion:
According to Project Management Institute, Alexa is...2020-01-0727 min
The Speaker Agenda ShowAlexa - Does my Company Need a Voice Technology Strategy for Talent Acquisition?Episode 1 Season 2 Guests Susan and Scot Westwater Download the Guide to Voice Technology http://bit.ly/DownloadGuidetoVoiceTech Voice Technologies like Amazon Alexa and Google Home are being touted as the “next big thing” and businesses are being encouraged to leverage Voice or miss out big. Similar to how the smartphone changed how the world interacts with digital content, Voice has already begun to transform how we search, engage, and shop in the digital world. As a business offering a service or product, what does it all really mean? Where should you even start? 2020-01-0600 min
The Speaker Agenda ShowAFTER HOURS Alexa - Does my Company Need a Voice Technology Strategy for Talent Acquisition?AFTER HOURS E1S2 Guests: Scot and Susan Westwater from Pragmatic.Digital Voice Technologies like Amazon Alexa and Google Home are being touted as the “next big thing” and businesses are being encouraged to leverage Voice or miss out big. Similar to how the smartphone changed how the world interacts with digital content, Voice has already begun to transform how we search, engage, and shop in the digital world. As a business offering a service or product, what does it all really mean? Where should you even start? And is this a viable tech...2020-01-0600 minSound in MarketingEpisode 25- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part One]In part one (Episode 25), I talked with Scot and Susan Westwater of Pragmatic Digital. We talked about being practical and using your existing brand strategy to incorporate voice within. If you don’t already have a brand strategy, then using voice technology will do you little good so we stepped back a bit to see what that looks like.
With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future. This led into a sneak peek of their new book, Voice Strategy: Designing Useful and Usable Experiences, (availa...2019-12-1722 minFuture Ear Radio008 - Scot & Susan Westwater - Pragmatic Voice StrategiesGuests: Scot & Susan Westwater
Topic: Pragmatic Voice Strategies
Dave chats with Scot and Susan Westwater about their two-person digital consultancy, Pragmatic Digital, and their new book, Voice Strategy: Creating Useful & Usable Voice Experiences.
Pragmatic Digital was created to help meet the growing demand that companies of all sizes need help getting started with a voice strategy. Scot and Susan take a pragmatic approach with voice, based on their long tenures in agencies and digital marketing firms, applying many of their key learnings from past paradigms to how businesses should think about voice. In t...2019-12-1721 min
Agile Digital BusinessIs the growth of the middle class tied to voice search? A CMED Conference ReflectionWelcome to Episode 20 of Agile Digital Business. Recorded on the move with my Insignia Lavalier mic, my iPhone and the BossJock app. You may hear a bit of air handling noise and construction work in the background. I'll be back in our music studio in a future weekend for the recording and editing of the next episode. I am Vickie Maris, author, speaker and digital marketer focused on helping businesses prepare for the voice platform. Today, I'm at the CMED Conference - Conference on Management and Executive Development - and wanted to spend a...2019-11-1818 minInside VOICEMarketing for Voice with Vixen Labs, Labworks.io and Pragmatic DigitalToday you'll hear James Poulter the CEO and Jennifer Heape the CCO of Vixen Labs, Suze Cooper, Voice Content Strategist for Vixen Labs, Tom Hewitson the CEO of labworks.io, and Scot and Susan Westwater the Co-Founders of Pragmatic Digital have a roundtable discussion about Voice Marketing.
Join VOICE Live from CES!
Wednesday, January 8, 2020 in Las Vegas, Nevada, USA
Want to learn more about voice for business or want to share your knowledge at this event? Join us as a speaker, sponsor or attendee by filling out a form here.2019-11-0138 min
Voice First HealthVoice Experience Strategy with Scot and Susan Westwater of Pragmatic DigitalIn this episode, Teri welcomes Scot and Susan Westwater, the co-founders of Pragmatic Digital, a digital consultancy experienced in designing voice experiences. Scot is the Lead Strategist at Pragmatic while Susan serves as the CEO. They started the consultancy to help entrepreneurs and marketers understand the opportunity that voice represents and to help them take advantage of it.Key points from Scot and Susan!Designing voice applications specifically with regards to healthcare.Getting into VoiceThey first heard about voice from Gary Vaynerchuk and they got interested.They did some r...2019-10-2927 minVoice First HealthVoice Experience Strategy with Scot and Susan Westwater of Pragmatic DigitalIn this episode, Teri welcomes Scot and Susan Westwater, the co-founders of Pragmatic Digital, a digital consultancy experienced in designing voice experiences. Scot is the Lead Strategist at Pragmatic while Susan serves as the CEO. They started the consultancy to help entrepreneurs and marketers understand the opportunity that voice represents and to help them take advantage of it.Key points from Scot and Susan!Designing voice applications specifically with regards to healthcare.Getting into VoiceThey first heard about voice from Gary Vaynerchuk and they got interested.They did...2019-10-2900 minPragmatic TalkPragmatic Talk Minute - How can you gain customer insights when you don't have unlimited time and budget?Welcome to another Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater.
In this episode we cover how you can learn about your audience even when you don't have unlimited time and budget.
If you like this format, you'll love our Amazon Alexa flash briefing. To enable it, go to the Alexa skill store and search for Pragmatic Talk A Voice Marketing Flash Briefing
Looking for more information like this? Check out our new book: www.VoiceStrategyBook.com2019-10-2501 min
Pragmatic TalkPragmatic Talk Minute - What is Customer Centricity?Welcome to the first Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater.
In this episode we cover what customer centricity is and what it means to be customer centric.
If you like this format, you'll love our Amazon Alexa flash briefing. To enable it, go to the Alexa skill store and search for Pragmatic Talk A Voice Marketing Flash Briefing
Looking for more information like this? Check out our new book: www.VoiceStrategyBook.com 2019-10-1401 minPragmatic TalkPragmatic Talk - Episode 14 Susan & Scot talk about their takeaways from Voice Summit 2019Welcome back to another episode of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode, we talk about our key take aways from Voice Summit 2019 and things to consider as we move into 2020 and beyond.
We also touch on our Voice Summit session which focused on creating a business case for Voice and the framework Susan rolled out to help you identify where Voice makes sense during the path to purchase.
Voice Summit Presentation Slides: http://bit.ly/PragmaticNowWhat
Pragmatic Voice Experience Framework: http...2019-08-0514 minPragmatic TalkPragmatic Talk - Episode 13, Usecases for Voice and the 40 Billion dollar retail opportunityClients and strategists often ask us "What are consumers doing with their smart speakers?" In this episode of Pragmatic Talk, we cover some common use cases in retail and healthcare (2 industries that are seeing tremendous early adoption of Voice).
We also discuss the 40 Billion dollar retail opportunity that Voice represents in 2020. Lots of good info in this episode.
This episode is the third of a 9 part series recorded from our recent Voice workshop "Catching The Next Big Wave In Digital Marketing." If you'd like to check out the entire webinar, you can sign up for...2019-04-1406 minPragmatic TalkPragmatic Talk - Episode 12, Building The Business Case For VoiceIf you've listened to our podcast for any amount of time, you know that Voice is about to be a very big thing. But how do you convince clients or internal stakeholders to invest? This episode is for you.
We discuss the business opportunity that Voice represents and share some data to help you convince the right people that Voice is a smart investment to make in 2019.
This episode is the second of a 9 part series recorded from our recent Voice workshop "Catching The Next Big Wave In Digital Marketing." If you'd like to check o...2019-03-1404 minPragmatic TalkPragmatic Talk - Episode 11, What is Voice?We've talked a lot about Voice over the past 10 episodes of the podcast but realized we never have really explained what it is.
In this episode of Pragmatic Talk, we aim to fix that. We define what Voice is, share some common Voice related terms and some stats around the most prevalent use of Voice.
This episode is the first of a 9 part series recorded from our recent Voice workshop "Catching The Next Big Wave In Digital Marketing." If you'd like to check out the entire webinar, you can sign up for the on-demand version he...2019-03-1006 minPragmatic TalkPragmatic Talk - Episode 10, Considerations for looking at your analyticsWelcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.
Analytics and big data are the lifeblood of any business but in my experience, not everyone is paying close attention to what the data is telling them. Worse yet is when people look at the data without outside context and start applying their worldview to the numbers. In this episode we discuss things to keep in mind when looking at your analytics and why some often used metrics may be a bit of a red herring.
...2019-03-0403 minPragmatic TalkPragmatic Talk - Episode 9, A Roadmap To Build Your First Voice Skill In 2019Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.
Last year Amazon shipped over 100MM Alexa devices and Google sold millions of Google Homes. Year over year growth in Voice technology is accelerating at an incredible rate. So it's not really a matter of if Smart Speakers and Voice devices, it's a matter of when.
At the same time, few companies are actually investing in Voice technology and even fewer will be ready with skills (apps) that have been pressure tested in the wild.
2019-02-2803 minPragmatic TalkPragmatic Talk - Episode 8, How should Voice fit into your overall customer experience?Welcome to episode 8 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.
Is voice a one size fits all proposition? Should voice be a stand alone tactic or is it one piece in your company's larger customer experience? In this episode of Pragmatic Talk we talk about where voice fits within your company's existing ecosystem and some ways you can use Voice to improve your customers experience.
For video of this episode, check us out on YouTube: https://youtu.be/juVDDo7j_84
...2019-02-1106 minPragmatic TalkPragmatic Talk - Episode 7, What is Customer Experience?Welcome to episode 7 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.
There's lots of talk about Customer Experience lately. But what does it mean? In this episode of Pragmatic Talk we talk about what Customer Experience is it and what does it mean to be customer centric.
For video of this episode, check us out on YouTube: https://youtu.be/6lKUXM1qLOM
https://www.pragmatic.digital
@PragmaticDigitl
Flash Briefing: "Alexa, Open Pragmatic Talk"
2019-02-0705 minPragmatic TalkPragmatic Talk - Episode 6, When a voice app makes senseWelcome to episode 6 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.
In this episode of Pragmatic Talk we cover the history of voice interactions and when it makes sense to build a voice skill or app for Amazon Alexa or Google Home.
For video of this episode, check us out on YouTube: https://www.youtube.com/watch?v=M-Re0MXO9Io&frags=pl%2Cwn
www.pragmatic.digital2018-09-2904 minPragmatic TalkPragmatic Talk - Episode 5, Research for Designing Voice AppsWelcome to episode 5 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.
In this episode Scot talks about his key takeaway from Voice Summit and shares some tips to remember when designing your first voice application.2018-08-1903 minPragmatic TalkPragmatic Talk - Episode 4, Top 5 Trends in VoiceWelcome to episode 4 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.
In this episode we talk about the 5 trends in voice that we've noticed from attending 3 conferences this year - IA Summit, Vayner Media's VoiceCon and VoiceSummit.2018-08-1309 minPragmatic TalkPragmatic Talk - Episode 3, Advertising on Voice PlatformsWelcome to episode 3 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording.
In part 3 of our kitchen table conversation, we talk about the state of advertising on voice platforms and where things might go in the near future. We hope you enjoy!2018-07-3103 minPragmatic TalkPragmatic Talk - Episode 2, Inclusive Design in VoiceWelcome to episode 2 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording.
In part 2 of our kitchen table conversation, we talk about the beginnings of voice interactions and the impact of voice from an accessibility and content standpoint. We hope you enjoy!2018-07-2202 minPragmatic TalkPragmatic Talk - Episode 1, Voice SearchWelcome to the very first episode of Pragmatic Talk hosted by Scot and Susan Westwater. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording. We cover some pretty interesting stats about the prevalence of voice, implications voice is having on search and how voice is empowering a new generation to find information before they know how to spell or type.2018-07-2003 min