Shows
Black T-ShirtsSusan Credle - Creative Space & Brand CharactersIn this episode of The Black T-Shirts Podcast, we sit down with legendary creative leader Susan Credle, former Global Chief Creative Officer at FCB Global. Known for her bold thinking and breakthrough work, Susan shares her insights into the power of creative environments, the art of character development, and the enduring impact of storytelling in brand building.
The creative force behind iconic campaigns like the M&M’S "human" characters and Allstate's unforgettable "Mayhem," Susan has helped shape some of the most memorable brand voices in advertising. Her contributions to the industry have earned he...
2025-06-231h 01
She Runs It The PodcastThe Roast of Susan CredleCreative powerhouse. Advertising legend. Champion of DEI. Creator of Mayhem.Susan Credle is all of these things and more. FCB Global Chair and IPG’s first-ever Global Creative Advisor, Susan has earned a reputation as one of the most respected creative executives in the ad industry, known for her rise from intern to the top creative roles at the world’s best-known agencies. She is the builder of some of the world’s biggest brands and maker of dozens of successful and beloved campaigns such as the M&M’s “spokescandies” and Allstate’s “Mayhem” – icons of popular culture.
2024-12-191h 13
Breaking and Entering Advertising PodcastB&E Dream Guest List: Five Influential Advertising FiguresIn this episode, Geno Schellenberger and Ken Bates discuss their dream list of future guests for the Breaking and Entering Advertising Podcast. The guests they mention include David Droga, Alex Bogusky, Rob Reilly, Susan Credle, and Danny Robinson. They highlight the achievements and contributions of each guest to the advertising industry and share their admiration for their work. They also discuss the importance of mentorship and the impact of coaching trees in the industry. The episode concludes with a call for listeners to suggest their own dream guests for future episodes.
Chapters
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2024-08-2733 min
Question EverythingBuilding a legendary creative review board with Michelle Hillman, Chief Campaign Development Officer @ Ad CouncilWhat’s it like to be in charge of deploying some of the nation’s most important messages? Just ask Ad Council’s Chief Campaign Development Officer Michelle Hillman. She gives us insight into launching public service campaigns that tackle complex issues such as gun violence, the opioid crisis, and buzzed driving. Spoiler alert, it ain’t easy, but after working on it for 24 years with a stacked Creative Review Committee she makes it look like it is. In this episode, Michelle reveals how Ad Council uses emotional advertising to change behavior, how CMOs can build a wo...
2024-05-0235 min
Together Digital Power Lounge, Women in Digital with Power to ShareCalling BS | Cindy Gallop, Founder & CEO of MakeLoveNotPorn | Power Lounge S2E11Cindy Gallop is the Michael Bay of Business. She's been blowing sh*t up for 30 years. Join us as we discuss marketing and tech disruption.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.THIS WEEK'S TOPIC:We...
2023-05-3056 min
Campaign ChemistryCampaign Chemistry: FCB’s Tyler Turnbull and Susan CredleAs FCB celebrates its 150th anniversary, it’s continuing to keep its work fresh and client relationships strong. After longtime global CEO Carter Murray stepped down last year, North America CEO Tyler Turnbull took his role, while global CCO Susan Credle became chair. The two credit the smoothness of the transition to good succession planning. FCB keeps its creative product fresh by sticking to the fundamentals of creating enduring brands while using data and technology to apply creativity to new places, which it does through its fast-growing FCB/Six practice. In this episode, Turnb...
2023-04-1944 min
MW Presents: Spontaneously Candid, a McCann Worldgroup PodcastGetting “Spontaneously Candid” with Susan Credle, Global Chief Creative Officer and Global ChairIn our next episode of “Spontaneously Candid,” Harjot sits down with one of the industry’s most revered creatives, Susan Credle, Global Chief Creative Officer and Global Chair of one of our IPG sister agencies, FCB. Susan is an absolute powerhouse, leading with intention, building teams that flourish and leveraging her leadership role to infuse the industry with diversity. Susan is the first female chairperson of The One Club for Creativity, a non-stop champion of creative talent and a passionate advocate for industry inclusion. Prior to joining FCB, Susan spent twenty-plus years at BBDO and was previo...
2022-05-1948 min
Have You Got 5 Minutes?Getting leadership visibility right and creative leadership with Charles DayIn this episode, we thought we would talk about leadership visibility after being inspired by the video of Charlie Nunn, the new Group Chief Executive of Lloyds Banking Group, introducing himself was posted.
We’re honoured to welcome leadership advisor and coach Charles Day. Charles’s clients include Spotify, Hearst Publications, Wieden + Kennedy, the BBC and Tommy Hilfiger. We talk to him about how we lead when none of us has been here before, having uncomfortable conversations and burnout. This is the conversation every leader or some aspiring to leadership in the creative industries needs to lis...
2021-09-0930 min
Have You Got 5 Minutes?Getting leadership visibility right and creative leadership with Charles DayIn this episode, we thought we would talk about leadership visibility after being inspired by the video of Charlie Nunn, the new Group Chief Executive of Lloyds Banking Group, introducing himself was posted.
We’re honoured to welcome leadership advisor and coach Charles Day. Charles’s clients include Spotify, Hearst Publications, Wieden + Kennedy, the BBC and Tommy Hilfiger. We talk to him about how we lead when none of us has been here before, having uncomfortable conversations and burnout. This is the conversation every leader or some aspiring to leadership in the creative industries needs to lis...
2021-09-0930 min
Cedric BaileyNight of Healing Ardmore OklahomaStory by the Ardmoreite: Drew Butler
The community gathered at Noble Stadium on Thursday evening to reflect on the losses of the past year while also looking forward to the future at Night of Healing. The evening included inspirational music from Equip Life Music Ministry and a solo performance from Susan Pfau Yeager as well as an inspirational message from Pastor Artie Farve and Pastor and City Commissioner John Credle. One of the highlights, however, came when Allen Benson shared his story of surviving COVID.
Benson, a native Ardmoreite and graduate of...
2021-07-2546 min
Is This Thing On? The GALE PodcastFCB Global Chief Creative Officer Susan Credle – Creativity is an Economic MultiplierIn this episode, GALE’s Winston Binch speaks with FCB Global’s Susan Credle on applying creativity to business and brand purpose in the modern marketing climate.
2021-06-1631 min
Moral of the StorySusan CredleShe was just a junior copywriter at iconic agency BBDO when Susan Credle got the rare opportunity to do a project with baseball legend Ted Williams. Obsessing over every detail, she thought this would be her chance to break into the big leagues. It didn't quite go as planned. MoSpod.org
2021-06-1045 min
On Purpose with Lisa Colantuono#2 The Difference Between Brand Purpose and Doing Good Work with FCB's CEO, Carter Murray and CCO Susan CredleFCB talks about the difference between brand purpose and doing good- and how many marketers may not know the difference. Their 3-part framework helps brands identify their true purpose by looking at the brand's past, present and future. Learn more about how FCB helps brands drive a bigger more meaningful purpose in episode 2!
2021-05-2030 min
Fearless Creative LeadershipSusan Credle of FCB - "The Generous Leader"Susan Credle is the Global CCO of FCB. 2020 blew up the leadership playbook. Suddenly there were no rules. There was only you and how you chose to lead. It was the year when it became obvious who the real leaders are and who had just been wearing the robes. The leaders that have risen from the experiences of the last 12 months have done so because they showed up with openness, with honesty and with courage. They were vulnerable. They were human. Being human is an element of leadership that often gets...
2021-03-1227 min
Fearless Creative LeadershipSusan CredleThis episode is our fifth of Season 2, which we’ve sub-titled, “Leading In the Time of Virus”. These are shorter, focused conversations in which we discover how some of the world’s most innovative and creative leaders are adapting their leadership to our new reality. These people are among the world’s best problem solvers. This episode is a conversation with Susan Credle, the Global Chief Creative Officer of FCB. Susan is not only one of the most creative thinkers that I know, she also has a rare ability to create practices that unlock creat...
2020-04-0928 min
IOFA with Aaron StarkmanEpisode 4. Susan Credle February 7, 2019Aaron and Susan discuss the famous M&M characters she created, her rise to global CCO, and a controversial topic never before discussed so openly: award show corruptness.
2019-02-0858 min
Fearless Creative LeadershipSusan Credle on Self-Awareness"The Generous Leader". Susan Credle is the global chief creative office of FCB. She is original, open-minded and generous. As the global CCO of a multinational agency, her job is to inspire, teach and hold to account a network of talented individuals, most of whom work in different cities than the one she calls home - New York. Providing creative leadership to a large network brings different challenges. Building trust with people you see only intermittently is one of the most important. Knowing yourself - your strengths, your weaknesses, your tendencies an...
2019-01-111h 05
Fearless Creative LeadershipSusan Credle - In 15"The Generous Leader." A 15 minute edited highlight of our full-length conversation. Susan Credle is the global chief creative office of FCB. She is original, open-minded and generous. As the global CCO of a multinational agency, her job is to inspire, teach and hold to account a network of talented individuals most of who work in different cities than the one she calls home - New York. Providing creative leadership to a large network brings different challenges. Building trust with people you see only intermittently is one of the most important.
2019-01-1116 min
Talking to OurselvesSusan CredleSusan Credle is Global Chief Creative Officer of FCB, where she took the helm in 2015.Before that, Susan spent over two decades at BBDO, working on some of the biggest brands in the world, including FedEx, Pepsi, Visa, and perhaps her claim to fame, humanizing the iconic M&M’S characters. In 2009 Susan joined Leo Burnett USA, where she became one of the first ever female CCOs of a large-scale network agency. She’s been one of Advertising Age’s 100 Most Influential Women in Advertising, and one of Business Insider’s Most Creative Women in Advertising.
2018-02-141h 06
Fearless Creative LeadershipCarter Murray and Susan Credle of FCB on Being Partners'The Power Couple'. Carter Murray and Susan Credle are one of the advertising industry’s power couples. Smart, brave and generous, they successfully marry art and commerce on a daily basis. In this episode of Fearless, they talk about their partnership, their disagreements and how they help each other keep their eyes on the stars and their feet on the ground. For more information: FearlessCreativeLeadership.com
2017-05-261h 06
Fearless Creative LeadershipCarter Murray & Susan Credle - In 5A five minute highlight of our full conversation.
2017-05-2605 min
The Movidiam PodcastFCB Susan Credle - What Got You Here Won't Get You ThereSusan Credle speaks to the Movidiam Podcast about her rise to the top of the advertising industry, wanting to hide at parties, empathetic leadership and the production process.
2017-03-1300 min
Don’t Get Me StartedEpisode 192: Susan Credle, CCO of Leo BurnettA lively and enlightening chat with the esteemed Chicago agency's generous, honest and wonderfully articulate creative leader.
2014-12-1134 min
Free Audiobook: Where Stories Find Their VoiceMy First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It Audiobook by Phil GrowickListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 143401
Title: My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
Author: Phil Growick
Narrator: Mike Chamberlain, Nicole Vilencia
Format: Unabridged
Length: 06:18:10
Language: English
Release date: 09-17-12
Publisher: Blackstone Audiobooks
Genres: Business & Economics, Marketing & Advertising, Biography & Memoir
Summary:
All you've heard about the crazy world of advertising doesn't even come close.
From the top ad people all over the worldthe ones who create the best television commercials and ads: the ones you love, the ones you remember...
2012-09-176h 18
Immerse Yourself In The Award-Winning Full Audiobook Now, Busy Professionals!My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It by Phil GrowickPlease visithttps://thebookvoice.com/podcasts/1/audiobook/143401to listen full audiobooks.
Title: My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
Author: Phil Growick
Narrator: Nicole Vilencia, Mike Chamberlain
Format: Unabridged Audiobook
Length: 6 hours 18 minutes
Release date: September 17, 2012
Genres: Business
Publisher's Summary:
All you've heard about the crazy world of advertising doesn't even come close. From the top ad people all over the world—the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yo...
2012-09-176h 18Grab A Full Audiobook That Is Simply Eye-Opening.My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It by Phil GrowickPlease visithttps://thebookvoice.com/podcasts/1/audiobook/143401to listen full audiobooks.
Title: My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
Author: Phil Growick
Narrator: Nicole Vilencia, Mike Chamberlain
Format: Unabridged Audiobook
Length: 6 hours 18 minutes
Release date: September 17, 2012
Genres: Marketing & Advertising
Publisher's Summary:
All you've heard about the crazy world of advertising doesn't even come close. From the top ad people all over the world—the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of...
2012-09-176h 18
Download Top Full Audiobooks in Biography & Memoir, BusinessMy First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It by Phil GrowickPlease visit https://thebookvoice.com/podcasts/1/audiobook/143401 to listen full audiobooks. Title: My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It Author: Phil Growick Narrator: Nicole Vilencia, Mike Chamberlain Format: Unabridged Audiobook Length: 6 hours 18 minutes Release date: September 17, 2012 Genres: Business Publisher's Summary: All you've heard about the crazy world of advertising doesn't even come close. From the top ad people all over the world—the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of...
2012-09-1703 min
Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingMy First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It by Phil GrowickPlease visit https://thebookvoice.com/podcasts/1/audiobook/143401 to listen full audiobooks. Title: My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It Author: Phil Growick Narrator: Nicole Vilencia, Mike Chamberlain Format: Unabridged Audiobook Length: 6 hours 18 minutes Release date: September 17, 2012 Genres: Marketing & Advertising Publisher's Summary: All you've heard about the crazy world of advertising doesn't even come close. From the top ad people all over the world—the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had th...
2012-09-1703 minListen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingMy First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It by Phil GrowickPlease visithttps://thebookvoice.com/podcasts/1/audiobook/143401to listen full audiobooks.
Title: My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
Author: Phil Growick
Narrator: Nicole Vilencia, Mike Chamberlain
Format: Unabridged Audiobook
Length: 6 hours 18 minutes
Release date: September 17, 2012
Genres: Marketing & Advertising
Publisher's Summary:
All you've heard about the crazy world of advertising doesn't even come close. From the top ad people all over the world—the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of...
2012-09-176h 18