Shows
Book Marketing MentorsCelebrating 500 Episodes of Book Marketing MentorsWhat if the future of book marketing could completely redefine your success as a nonfiction author?In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps into the spotlight to share what’s next for authors who want to stay ahead of the curve.From the rise of AI-driven personalization to the art of micro experiences and community ecosystems, Susan reveals the groundbreaking trends shaping how nonfiction authors connect, convert, and create impact in 2026 and beyond.You’ll walk away seeing your book...
2025-11-1212 min
STORYTELLHERNiche Know-How: Mastering Book Marketing in Specialized Spaces with Susan Friedmann | Ep. 76In this episode, host Deborah speaks with niche marketing expert Susan Friedmann about what it truly takes to succeed in book marketing. For authors who want to make a lasting impact, mastering marketing is key. Susan offers practical advice on how to connect with the right readers in specialized niches, empowering authors to build a dedicated following and amplify their success! Here are the things to expect in the episode:Who should market your book and why it's important.Common mistakes to avoid in specialized book promotion.Why getting feedback on your book matters a...
2025-05-2642 min
The Page & Podium Podcast with Dr. Amanda Nell EdgarHow to Market Your Book with Susan FriedmannYou've put in the time, written that amazing book. How then do you get it out into the world and in the hands of readers?
This week, we have special guest Susan Friedmann. Susan is a badass in nonfiction book marketing. With 30+ years of experience, her company, Aviva Publishing, helps authors sell books in bulk and thrive in their niche. International bestselling author of 18 books-her first sold 500,000 copies!
She also hosts 'Book Marketing Mentors', an award-winning weekly podcast now in its 9th year, and ranks in the...
2025-04-2931 min
Book Marketing MentorsHow to Best Use Podcast Book Tours to Sell Your Book - BM350Do you want to know how to use podcast book tours to market and sell your book?Listen as Tony Guarnaccia, creator of Podcast One Sheet, shares his expertise to help authors leverage podcast book tours to dramatically increase their audience, income, and impact, to sell your book.You will learn how to promote your book with a bang by discovering the secrets of successful podcast book tours."Podcasting is probably the greatest way to build your audience, your income, and your impact." - Tony GuarnacciaIn this powerful e...
2025-04-1025 min
Book Marketing MentorsHow to Turn Your Podcast into a Book: A Game-Changing Strategy for Authors and Thought Leaders - BM464Have you ever wondered if your podcast could do more than attract listeners?What if you could transform your spoken content into a published book—without starting from scratch? That’s exactly what Tina Dietz and Michelle Fishering of Alembic Press are doing. In this episode, Tina and Michelle share how podcasters (and even frequent podcast guests) can repurpose their episodes into powerful books that expand their platform, boost their authority, and create lasting impact.Key Takeaways:Your Podcast is a Book in Disguise – Your episodes already c...
2025-03-0531 min
Biz Book Pub Hub PodcastHUB 421: EXPERT INTERVIEW - Susan FriedmannI’m thrilled to introduce one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are dedicated experts who empower entrepreneurs to use their books as powerful tools for impact and success. Today’s guest is a master of niche marketing and a champion for nonfiction authors who want to make a meaningful difference with their work. Known for her intuitive coaching style, she helps authors unlock the true potential of their books by finding the perfect audience and standing out in their fields.As the founder of Av...
2025-02-2048 min
Sales MavenLeveraging Skills: Turn Your Expertise Into Multiple Offers - With Special Guest Susan FriedmannHave you ever written a book only to wonder, "Now what?" Don't let your hard work sit on the shelf collecting dust. Learn how leveraging skills can turn your book into multiple resources. Today, as part of the Mastering Excellence series, Nikki talks with Susan Friedman, an expert in book marketing. She's here to share her proven strategies for turning your book into multiple products and increasing your profits. We know you poured your heart and soul into your book, but don't stop there. Learn how to repurpose your content into checklists, tip sheets, and...
2024-10-2842 min
BrandsTalkThe Evolution of Brand Identity: A Publishing Perspective w/ Susan FriedmannAre you a solopreneur or author struggling to make your mark in a crowded market? Discover the secrets of branding and niche marketing with Susan Friedmann, a seasoned solopreneur coach, and publishing powerhouse. In this episode, Susan shares invaluable insights from her 30-plus years of experience, helping you to stand out, attract your ideal audience, and build a successful brand. Dive into a conversation that covers the journey from generalist to specialist, the power of niche markets, and how to become a recognized authority in your field. - The Evolution of Brand Identity: Lea...
2024-07-3046 min
Book Marketing MentorsHow to Best Expand Your Reach Selling Books Beyond Amazon - BM422How can selling your book on Amazon both elevate and challenge your author experience?In this week's episode, podcast host Susan Friedmann discusses the pros and cons of publishing and selling books on Amazon. She goes into detail about the many benefits of using Amazon's platform and some of the challenges that can come with it. Key Takeaways:Ease and Speed of Publishing: Discover how Amazon makes it easy for authors to publish their work with tools like eBooks and print-on-demand so they can get their books out...
2024-05-1525 min
The Company ShowCase Study: Podcasting as a Long-Term Marketing Strategy with Susan FriedmannHow to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you're creating and your goals for it, as well as your personal tastes and preferences.I've been known to say that it's best not to have your guests share their own origin story on your podcast so that you can get right to the meat of the content more quickly. As a listener of this show, you'll know...
2024-05-0248 min
Book Marketing MentorsHow to Anchor Your Sales Potential with a Solid Book Marketing Strategy - BM414Do you want to uncover the secrets to anchoring a solid book marketing strategy to enhance your sales success?This week's guest expert is Alyssa Berthiaume, a professional writer, entrepreneur, and expert in authentic storytelling. Together, we delve into the intricacies of book marketing. Alyssa shares her unique perspective on connecting with audiences, the power of authenticity, and the crucial role of understanding your book's core message.5 Key Takeaways:The Anchor of Authenticity: Alyssa emphasizes the importance of being genuine in your marketing approach, highlighting how authenticity can resonate with...
2024-03-2027 minBook Marketing MentorsHow to Boost Your Book Sales with the Power of Podcasts - BM411Want to boost your book sales using the power of podcasts?Tune into this week's episode as Susan Friedmann, the host of Book Marketing Mentors, shares her expert advice on unlocking podcast guesting secrets.Key takeaways include...Podcast Guesting: Take advantage of the most popular trend in book marketing by being a guest on podcasts. This is a strategic way to promote your book and message to a larger audience.Strategic Preparation: Improve your podcast guest appearance by researching and understanding the podcast's style and audience, so you can deliver content...
2024-02-2819 min
Book Marketing MentorsHow to Master Resilience: Your Secret Weapon for Book Marketing Success - BM406Whether you're a seasoned author or just starting out, this podcast hones in on how resilience, perseverance, and innovative marketing strategies can lead to success. Tune in for some inspiration and insights from Susan's personal experience on how to boost your book sales.Key takeaways:Resilience vs. Perseverance: Susan distinguishes the two, noting perseverance is about relentless pursuit despite challenges, while resilience involves adapting and bouncing back from setbacks.Triumph Over Setbacks: Susan shares her "David and Goliath" story of persuading a publisher to press on with her book post-9/11, showcasing h...
2024-01-2423 min
Doing Business with a Servant's HeartBrainstorm with Founder of Aviva Publishing Susan FriedmannSend us a textThis Podcast is about a podcast interview with Susan Friedmann, the founder of Aviva Publishing. Susan is a self-made entrepreneur who has been in business for over 30 years. She shares her story of how she got started in business and how she has overcome challenges along the way. She also gives advice to listeners who are thinking about starting their own business.Here are some of the key takeaways from the video:Don't give up. You will have setbacks along the way, but it is important to keep going.Find a...
2023-11-2431 min
Top Business Leaders | Write Your Book in a Flash Podcast with Dan Janal#199 – Susan Friedmann on How to Turn Your Book into Multiple Streams of IncomeSusan Friedmann, CSP (Certified Speaking Professional) is a well-respected niche marketing expert who’s on a mission to wipe out sameness and add vitality and differentiation to your author marketing.
For over 25 years, through her company, Aviva Publishing, she’s coached over 400 non-fiction authors, to use their books to become the recognized trusted authority in their field.
Susan’s written 17 books including her international bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market.”
She’s appeared on a variety of radio and TV talk shows and h...
2023-10-1625 minPodcast | Write Your Book in a Flash Podcast with Dan Janal#199 – Susan Friedmann on How to Turn Your Book into Multiple Streams of IncomeSusan Friedmann, CSP (Certified Speaking Professional) is a well-respected niche marketing expert who’s on a mission to wipe out sameness and add vitality and differentiation to your author marketing.
For over 25 years, through her company, Aviva Publishing, she’s coached over 400 non-fiction authors, to use their books to become the recognized trusted authority in their field.
Susan’s written 17 books including her international bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market.”
She’s appeared on a variety of radio and TV talk shows and h...
2023-10-1625 min
Book Profit Secrets with Ray Brehm#110: Standing Out in a Niche Market with Susan FriedmannSusan Friedmann is a certified speaking professional (CSP). She’s also an international best-selling author of 18 books. Susan is on a mission to wipe out sameness and add vitality and differentiation to author marketing. Through her company, Aviva Publishing, she has guided hundreds of non-fiction authors to use their books to become trusted and recognized authorities in their niche markets. Susan started her career training exhibitors at trade shows. There, she got her expertise in honing in on a niche market and going from unknown to one of the go-to experts.Susan joins me here to talk ab...
2023-07-1337 min
Before The BestsellerBTB71: Susan Friedmann, CSP | Author Marketing Mentor shares her expertise in publishing and marketingSusan Friedmann is an international best-selling author whose debut book sold over 500,000 copies. She also founded Aviva Publishing which came when she needed to create her own publishing company for her own books. Susan also hosts an award-winning podcast, Book Marketing Mentors, that helps authors with their book marketing strategy.In this episode, Susan Friedmann shares her author journey as well as her expert techniques in publishing and marketing to influence and empower authors. This is an excellent listen for all authors, particularly nonfiction authors, as it helps them in discovering their niche ma...
2023-06-2644 min
Book Marketing MentorsHow to Best Unlock the Power of a Perfect Virtual Book Tour - BM372Want to know how to unlock the power of a perfect virtual book tour?Get ready to discover the podcast strategy that has helped leading authors sell hundreds of books! In this episode, Susan interviews Tom Schwab, founder of Interview Valet, to discuss his foolproof virtual book tour method and the critical role of trust-building in reaching new readers. With Tom's expert advice, you'll learn how to pinpoint your niche market and tap into relevant events to promote your book seamlessly. Plus, find out the "give, give, give, give, ask" formula...
2023-05-3129 min
Book Marketing MentorsHow to Best Change Your Mindset to Get Your Book Noticed - BM369Are you a first-time author feeling intimidated by the world of marketing? Don't worry, you're not alone. Yet if you want your book to find its way into the hands of enthusiastic readers and boost sales, then learning how to market it effectively is essential. And, If you want to get your book noticed, changing up your marketing mindset is key! Trust me on this one.Susan Friedmann, (aka the Author Marketing Mentor), dishes out some serious publishing wisdom as she explores the power of marketing in this week's podcast episode.She emphasizes th...
2023-05-1025 min
Book Marketing MentorsHow to Best Land Better Clients, Bigger Deals and Higher Fees - BM366If you want better clients, bigger deals, and higher fees, listen to this week's powerful interview with selling and marketing guru, David Newman.Do you cringe when you think about marketing and selling your book?No worries, David has you covered with his expert tips on transforming negative associations with sales, pinpointing your ideal clients, connecting with potential customers, and mastering book marketing like a pro! Here's what you'll discover when you tune in and soak up David's savvy advice...How to identify your ideal clients and the best ways to reach out to...
2023-04-1939 min
Book Marketing MentorsHow to Best Market Your Book with a Servant's Heart - BM365Want to know how to market your book with a servant's heart?Steve Ramona is a networking whiz who believes that building genuine relationships and serving others is the key to success, both in life and career. With his entertaining personal anecdotes, he will convince you of the immense power of networking and motivate you to adopt a servant's heart. And, if you're an author struggling to market your book, he shares ways to leverage relationships on social media to showcase your brilliance, all while providing immense value to potential readers.T...
2023-04-1229 min
Book Marketing MentorsHow to Best Make Money with Your eBook - BM364Do you want to make money with your ebook?Imagine creating and selling a book in no time, without breaking the bank. Tom Antion, internet multimillionaire and founder of the only licensed dedicated internet marketing school in the country, spills the beans on his secret to quick and affordable book development. How to craft and sell ebooks in a flash, without breaking the bankDiscover the tricks to getting free book printing through smart marketing strategies - from pre-selling to specific audiences to selling adsLearn how to unlock the potential for low development costs and sky-high pr...
2023-04-0534 min
Book Marketing MentorsHow to Best Use Speaking to Expand Your Reach and Impact - BM363Want to know how to expand your reach and impact?The savvy author knows there is more to success than merely putting pen to paper. Making one's name known in the marketplace requires energy and enthusiasm.As an author, I saw professional speaking as an opportunity to spark interest in my strategies and tactics. Before long, I was able to establish myself as a preeminent voice in my field, make more money and sell multiple copies of my book.In this week's episode, you'll discover...How to maximize your speaking engagements to b...
2023-03-2927 min
Book Marketing MentorsHow to Best Repurpose Your Content for Social Media - BM362Want to know how to repurpose your content and turn it into social media gold?If you are looking to squeeze every last drop of potential from your content then tune into this week's interview with Kelsey Shumway from Repurpose House.Learn her savvy tricks and tips to revamp instead of recreate to supercharge your reach and engagement!Plus you'll also discover...How to create new assets with your repurposed contentHow to unleash the power of snack-sized videos to skyrocket your engagement How to unlock the secrets to making your audio content shine o...
2023-03-2226 min
Book Marketing MentorsHow to Best Use Method Writing to Find Your True Voice - BM361Do you want to know how to write and speak from your true authentic voice?Join Leslie Berliant, writing coach, poet, and playwright (a.k.a. the "Writing Whisper"}, as she shares her "Method Writing" technique to help you dive deep inside yourself to uncover your unique stories and authentic voice! In this week's powerful interview, you will discover...How to craft engaging writing with greater ease than ever thought possible.How to make your writing come alive by exploring the power of description How to uncover ways words can be used to...
2023-03-1530 min
Book Marketing MentorsHow to Best Get Your Content Seen, Heard and Respected - BM360Are you ready to get your content seen, heard, and respected?Melanie Herschorn, Founder of VIP Digital Content, unlocks the secret of cutting through the digital noise and making your masterpiece heard! She shares strategy-savvy tips for marketing your work with killer content that makes even brand-new authors become an "authority" in their niche.In this week's powerful episode, you will discover…How to create content that evokes trust and builds relationships How to reach more people without social media Learn Melanie's proven content creation strategy to answer "What's In It For Me?" How to ta...
2023-03-0830 min
Book Marketing MentorsHow to Best Create a Novel Approach For Your Own Book Club - BM359Have you ever considered creating your own book club?As an award-winning storyteller, comedian, and motivational speaker, Kelly Swanson wanted to find a unique way to build lasting relationships with her audience.She found the perfect solution – starting her own book club. In this week's powerful episode, you will discover...How a book club can make a positive impact on your communityHow to spice up your book club by discovering new ways to explore content. How to create a relaxed atmosphere for book club discussions.And a whole lot more...Here...
2023-03-0136 min
Book Marketing MentorsHow to Best Find the Perfect Writing Partner for Your Next Book - BM 358Do you know how to find the perfect writing partner? For many authors, writing a book can feel overwhelming. But fear not! A ghostwriter (aka your perfect writing partner) is the secret weapon for those who don't have the time or skill to write their own masterpiece. This week’s interview is with Dan Gerstein, a nationally recognized political writer, communications strategist, and CEO of Gotham Ghostwriters. He is a contributing columnist for Forbes, The Wall Street Journal, and Politico, and appears regularly as a political analyst on Fox News, MSNBC, and CNN.
2023-02-2226 min
Book Marketing MentorsHow to Best Sell Your Books So You Can Make Money - BM357Want to sell your books so you can make money?Everyone has their own motivations for buying books, so if you want to be successful with yours it's essential that you understand what people are looking for and how they'll use what you have to offer.Listen as Brian Jud, a publishing trailblazer, and bestselling author of Beyond the Bookstore and How to Make Real Money Selling Books Without Worrying About Returns shares unconventional strategies to sell books in bulk. In this powerful episode, you will discover...How to look beyond traditional b...
2023-02-1526 min
Book Marketing MentorsHow to Best Sell More Books and Book More Speeches - BM356Want to sell more books and book more speeches?Lois Creamer is an industry expert. She’s helped countless speakers, consultants, and experts succeed by booking more business and making more money.Listen as Lois shares insightful advice for monetizing your passion, and savvy tips to kick your speaking and consulting up a notch.In this episode, you will discover...What strategies to use to sell books effectively during and after a speechHow to best prepare for speaking engagements to guarantee a successful presentationHow to keep your finger on the pulse of ma...
2023-02-0827 min
Book Marketing MentorsHow to Best Turn Your Passion into Profits - BM355Want to know how to turn your passion into profits?Matt McWilliams had a dream to make an impact on the world. After taking the first step with his book "Right Turn Your Passions Into Profits," Matt has empowered countless entrepreneurs on how to follow their passion and make money at the same time.In this powerful episode, you will discover...How to balance both sides of having a successful business that you love while also bringing in profits.How to transform your book into an ongoing revenue stream.How to use creative ways...
2023-02-0131 min
Book Marketing MentorsHow to Best Use Your Book to Create a Movement - BM354Want to use your book to create a movement?Listen as Mark Mears, bestselling author, and leader in the business world is using his new book "The Purposeful Growth Revolution" to launch an inspiring movement. He's helping people discover their capacity for growth - whether as individuals or part of a team or organization! Tune in to learn more about this incredible journey toward true greatness.In this powerful episode, you will discover...How small individual efforts, make it possible to be part of an incredible movement that helps create positive change!What s...
2023-01-2528 min
Book Marketing MentorsHow to Best Market and Sell a Memoir - BM352Want to know how to market and sell a memoir?Listen as Natasha Miller, a Wall Street Journal and USA Today bestselling author, sets out to write a memoir about her life's journey from a relentless homeless teen to achieving the entrepreneurial dream, only to discover a powerful, unexpected truth that will change the future of generations.In this powerful episode, you will discover...What secret Natasha Miller discovered while writing her memoir?What surprising demographic is responding to Natasha's bestselling book?How Natasha's memoir has become a legacy piece for her family?...
2023-01-1135 min
Book Marketing MentorsHow to Best Unlock Secrets to Being a Successful Speaker - BM351Do you want to unlock the secrets to being a successful speaker and discover the best strategies to become confident and engaging?"Speaking is rarely about a transference of information. Speaking is about a transference of emotion." - Steve LowellListen as Steve Lowell a multi-award-winning speaker, bestselling author, and master trainer for high-impact speakers shares the importance of knowing your message, understanding your audience, and using stories to captivate your audience.In this powerful episode, you will discover…How to best position yourself as an expert, reporter, philosopher, entertainer, or...
2023-01-0430 min
Book Marketing MentorsHow to Best Achieve Peak Performance to Master Your Success - BM349Do you want to know how to best master your success?Listen as Colleen Biggs, an award-winning business coach, and international speaker shares how she helps ambitious women and entrepreneurs conquer their fears to attract the right clients, generate more money, and expand their influence.In this powerful episode, you will discover...What you need to know to get over the fear of stepping into the spotlight with their book? What you need to know to help build confidence build and to get over the critical and often judgmental inner voice that stops you f...
2022-12-2127 min
Book Marketing MentorsHow to Best Use Your Book as Powerful Marketing Tool - BM348Do you want to know how to use your book as a powerful marketing tool?Listen as Ford Saeks, widely recognized as a business growth expert shares essential tools and techniques for non-fiction authors who want to position themselves as an expert and build brand equity. "The biggest mistake I see authors make is not using their book as a marketing tool to really position themselves to build brand equity."In this powerful episode, you will learn the following:How to use your book as a marketing tool to position...
2022-12-1536 min
Book Marketing MentorsHow to Best Get Good Publicity For Your Book - BM346Do you ever wonder what you need to do to get good publicity for your book?Listen as PR expert, Tracy Lamourie offers up a truckload of priceless gems to help get the spotlight shining on you, your book, and your thought leadership.In this episode packed full of priceless tips and techniques, you will discover...Why publicity is the most effective form of marketing promotionWhy editorial beats advertorial content every timeWhere press releases fit into today's media landscapeAnd tons more information you can't afford to miss...Here's how to...
2022-11-3034 min
Book Marketing MentorsHow to Best Create a Consistent Brand - BM345Are you challenged with creating a consistent brand?Listen as Mark Herschberg shares the essentials of brand consistency across all platforms.In this episode, you will discover...Why your book cover needs to be consistent with your larger brand. Why branding and creating a consistent brand across all media platforms is essentialMark introduces his "Brain Bump app" and shares how it can help people remember content from your books, blogs, podcasts, classes, and talksHow to get content in front of the right people at the right timeWhat the future of content marketing has in s...
2022-11-2334 min
Book Marketing MentorsHow to Best Turn Your Book Into an Online Business - BM344Do you have a book that you want to turn into an online product or course, but don't know how?Listen as Ellen Finkelstein shares her expertise to help you turn your knowledge into online products so you can help make a positive change in the world.In this episode, you will discover...How to get started turning your book into an online product or courseWhy live training plays an essential role when producing an online course How authors benefit from email marketing and list buildingHow blogging can highlight your expertise and build authorityHow t...
2022-11-1627 min
Book Marketing MentorsHow to Best Use Linkedin to Sell Your Books in Bulk - BM343Do you want to how to use LinkedIn to sell your books in bulk?Listen as Joe Apfelbaum, LinkedIn expert, and certified Google trainer. shares his secret sauce to stay top of mind and build meaningful relationships with key prospects.In this week's powerful episode you'll discover...Why it's important to have a strategy for networking and building meaningful relationshipsWhat are some of the best ways for authors to use LinkedInJoe's special networking strategy and how it can help authors sell more booksHow to connect with the right people on LinkedInWhat many authors fail t...
2022-11-0927 min
Simple MarketingHow to Market Your Non-Fiction Book With Confidence with Susan Friedmann📢 For over 30 years, Susan Friedmann, a Certified Speaking Professional, has travelled the world training and coaching entrepreneurs how to wipe out sameness and add vitality and differentiation to their marketing. Through her company, Aviva Publishing, she’s guided hundreds of non-fiction authors, to use their book to become a recognized expert authority in their field. Susan’s written 17 books and sold over 500,000 copies of her first book. Her international best-sellers include “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market.” She also hosts the award-winning p...
2022-10-061h 05Simple MarketingHow to Market Your Non-Fiction Book With Confidence with Susan Friedmann📢 For over 30 years, Susan Friedmann, a Certified Speaking Professional, has travelled the world training and coaching entrepreneurs how to wipe out sameness and add vitality and differentiation to their marketing. Through her company, Aviva Publishing, she’s guided hundreds of non-fiction authors, to use their book to become a recognized expert authority in their field. Susan’s written 17 books and sold over 500,000 copies of her first book. Her international best-sellers include “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market.” She also hosts the award-winning p...
2022-10-061h 05
Book Marketing MentorsHow to Best Build Your Confidence as an Expert Authority - BM336Do you want to build your confidence as an expert authority?Listen as Susan Friedmann, Author Marketing Mentor, and Influencer shares how the "lack of confidence" is an excuse that often stands in the way of authors marketing their books. In this powerful episode, you'll discover...What exactly is confidence and why it's importantWhat fears might hold you back from sharing your expertiseWhat can you do to take charge of an unruly inner critic 5 ways you can build self-confidence with your mindAnd a whole lot more...Here's how to book your complimentary 20-minute br...
2022-09-2115 min
Book Marketing MentorsHow to Best Improve Your Book Marketing - BM333Do you want to know how to best improve your book marketing even if you lack marketing and sales expertise? Listen as Susan Friedmann, the Author Marketing Mentor & Influencer, shares sage advice to increase money-making opportunities with your book.In this week's powerful podcast episode "How to Best Improve Your Book Marketing" you will discover...Commonsense information to make your book and author promotional journey easier Why your mindset matters when it comes to marketing even if you think you're a writer and not a marketerHow to really understand marketing and sales, once and fo...
2022-08-3116 min
Book Marketing MentorsHow To Best Find Time in Your Day to Market Your Book - BM331Are you using lack of time as an excuse to not invest in marketing your book? Listen as your host, Susan Friedmann, Author Marketing Mentor, and Influencer shares a few new habits to change your mindset so you can increase your marketing effectiveness.In this powerful episode, you'll discover...What do you really mean when you use the "I don't have enough time" excuseHow your "Why" can make a big difference between your success and failureHow to experience a different perspective on time and timelessnessWhat separates the "achievers" from the "non-starters" What your mind needs to...
2022-08-1715 min
Book Marketing MentorsHow to Best Crush Your Marketing Money-Mindset - BM329Are you using lack of money as an excuse to not invest in marketing? Listen as your host, Susan Friedmann, Author Marketing Mentor and Influencer shares essential ways to change your marketing mindset.In this powerful episode, you'll discover...Why writing and publishing your book is not your final destinationWhat four marketing essentials comprise the "currency of choice" every author owns but often fails to use Why you are the best person to market and sell your book even if you don't think you have the skillsHow long you should keep marketing your bookHe...
2022-08-0311 min
The Book Marketing Action PodcastIdentifying Value with Susan FriedmannThis episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Susan Friedmann – Author, Marketing Mentor, Podcast Host, and Founder of Aviva Publishing. During the episode, Susan and Becky discuss the first commitment of Reach: value. Susan shares how she helps authors identify their niche market and how they can bring value to their target audience. Make sure to listen to the end of the episode for a special surprise! Du...
2022-05-0322 min
Book Marketing MentorsHow to Best Make Your Content Marketing Easier - BM290Do you want to know how to simplify your content marketing?Listen as Susan Crossman shares some easy-to-implement tips and techniques that can make a huge impact on your content marketing efforts!In this week's powerful episode "How to Best Make Your Content Marketing Easier" you will discover...What is "content marketing" and why should you care?How often should you create new content?Tap into Susan's formula to make your content creation easierCommon content marketing mistakes and how to avoid themHow best to enjoy your content marketing journeyAnd a whole lot more...G...
2021-09-2229 min
Supercharging Business SuccessHow to Make Money with Your Non-Fiction Book – in Just 7 Minutes with Susan Friedmann
What You’ll Learn From This Episode:
* How to build/strengthen business around a book
* From being an unknown author to become an expert authority
* The importance of knowing first your target audience
Related Links and Resources:
I want all authors to have this gift, "The Author to Authority Playbook" and this is literally on how to get recognized as an expert in your industry. It goes to different levels on how authors can get themselves up to that expert authority place where they want to be. You can find it...
2021-06-2809 min
Chasing The InsightsSusan Friedmann on becoming a recognized expertIn this episode of Chasing the Insights, I talk to author, publisher and marketer, Susan Friedmann. Susan talks to us about the essential elements needed to become a recognized expert in your industry. For over 30 years, Susan Friedmann, CSP (Certified Speaking Professional) has travelled the world training and coaching entrepreneurs how to wipe out sameness and add vitality and differentiation to their marketing.
2021-04-2341 min
Marketing The InvisibleHow to Make Money with Your Non-Fiction Book – In Just 7 Minutes with Susan Friedmann
Discover how to make the most out of your marketplace and platform to get more sales and get your message across
Learn more about the right strategies that guarantees you sales and the “Best Selling” title
Find out why you shouldn’t rely too much on Amazon when starting off
Resources/Links:
Check out Susan’s FREE Playbook: The Author to Authority Playbook: How to Get Recognized as an Expert in Your Industry
Summary
Are you struggling with getting the “Best Seller” title on your book? Have you ever dreamt of selling thousands of copies of your book across the world? Do you...
2021-04-1208 minTop Business Leaders | Write Your Book in a Flash Podcast with Dan Janal#085 – Susan Friedmann, CSP, Author of Riches in NichesSusan Friedmann, CSP (Certified Speaking Professional) is a well-respected niche marketing expert who’s on a mission to wipe out sameness and add vitality and differentiation to your author marketing.
For over 25 years, through her company, Aviva Publishing, she’s coached over 400 non-fiction authors, to use their books to become the recognized trusted authority in their field.
Susan’s written 17 books including her international bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market.”
She’s appeared on a variety of radio and TV talk shows and h...
2021-02-1517 minPodcast | Write Your Book in a Flash Podcast with Dan Janal#085 – Susan Friedmann, CSP, Author of Riches in NichesSusan Friedmann, CSP (Certified Speaking Professional) is a well-respected niche marketing expert who’s on a mission to wipe out sameness and add vitality and differentiation to your author marketing.
For over 25 years, through her company, Aviva Publishing, she’s coached over 400 non-fiction authors, to use their books to become the recognized trusted authority in their field.
Susan’s written 17 books including her international bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market.”
She’s appeared on a variety of radio and TV talk shows and h...
2021-02-1517 min
Evolvepreneur® Podcast ShowEP49: [Susan Friedmann] Author Marketing Secrets Welcome to the Evolvepreneur Podcast Channel. My very special guest today is Susan Friedmann.
Susan Friedmann, CSP is a well-respected niche marketing expert who's on a mission to wipe out sameness and add vitality and differentiation to your author marketing.
For over 25 years, through her company, Aviva Publishing, she’s coached over 400 non-fiction authors, to use their books to become the recognized trusted authority in their field.
Susan’s written 17 books including her bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a Small Market.
She’s ap...
2021-01-0757 min
Writing To Get Business45 How to Sell a Lot of Customized Books Susan FriedmannSusan Friedmann’s first book sold over 250,000 copies. This launched her into forming Aviva Publishing Company, which publishes over 400 books a year. Susan helps her authors to navigate the world of marketing, and she’s here to share her extensive knowledge with you.
How did Susan shift from teaching people about exhibiting and marketing to having a publishing company?
What is the benefit of customizing a book?
How can you alter one book to reach many audiences?
How did Susan expand the scope of her publishing company?
What is the most important thing to know about book marketing?
How...
2021-01-0437 min
Book Marketing MentorsBM249: How to Best Conquer Your Content ChaosDo you want to know how to best conquer content chaos? Listen as marketing professional, Bonnie Chomica shares her powerful tips and techniques to help you better use your marketing content to position yourself as an expert authority. In this week's powerful podcast episode "How to Best Conquer Your Content Chaos" you will discover... How to use content marketing to position yourself as an authority in a niche market How to determine the best ways to get started on the "right" social platforms for your messaging Essential research tools to uncover your target audience's major challenges Wh...
2020-12-0926 min
TERRIfic Tips 4 Business1:62 Editors, Publishers, Printing - Oh My! Getting the book out with Susan FriedmannYou have a thought, an idea, an inkling that there may be a story inside you that can help someone else through a tough spot, or prevent a tough spot but you are just not confident on where or how to start. Perhaps you have it written and have had trouble decided between self publishing or other avenues. Or perhaps you are just stuck somewhere in the middle. This conversation is for you! Susan Friedmann has been helping business owners just like you get the word out for near 30 years. She loves your stories and helping you through the...
2020-11-0100 min
Book Marketing MentorsBM243: How to Take Advantage of Digital Marketing TrendsDo you want to know some of the best ways to take advantage of the current digital marketing trends? Listen as digital marketing guru, Bosco Anthony shares a treasure trove of ideas every author needs to know. In this week's powerful podcast episode "How to Take Advantage of Digital Marketing Trends" you will discover... Some of the best digital marketing trends for non-fiction authors What are micro-influencers and where to find them? How authors can use the "re-marketing strategy" How to use and leverage your book for money-making opportunities How to best use content marketing as...
2020-10-2833 min
Expert InsightsSusan Friedmann on Expert Insights Radio!3pm ET / 2pm CT / 1pm MT / 12pm PT (Outside US: Dial 00 + 1 + 646-727-1711) Viki Winterton interviews Susan Friedmann! Susan is an International niche marketing expert, best-selling author, podcast host, founder of Aviva Publishing, and is also known as the “Author Marketing Therapist.” For over 25 years she’s worked with hundreds of non-fiction authors who are serious about becoming recognized experts. She helps them find and penetrate the right niche market to deliver their message to get the recognition and the income they deserve.
2020-10-2218 minThe Book Marketing Action PodcastFinding your niche market with Susan FriedmannAll month long, we will be focused on helping you get ready to market your books during the upcoming holiday season. In this episode, we are joined with special guest, Susan Friedmann. Susan shares the importance of niche marketing and strategies for using the holidays to market your book to your niche audience.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!
2020-10-0618 min
Book Marketing MentorsBM236: How To Best Use Social Media StrategicallyWant to know the best way to use social media strategically? Listen as book writing and self-publishing coach, Jenelle Jack, shares tips and tricks to build a social media strategy to boost your business. In this week's powerful podcast episode "How To Best Use Social Media Strategically" you will discover... How to get started building relationships on social media (it's not all about your book) How to best promote and leverage your book on Instagram Jenelle's three content pillars that give extra depth to your engagement Tips and techniques to repurpose material from your book When to st...
2020-09-0927 min
Book Marketing MentorsBM236: How to Make Money Giving Away Your Expertise for FreeWant to know how it's possible to make money giving away your expertise for free? Listen as internationally recognized sales expert and speaker, Jill Konrath, shares how she's built a successful business attracting companies who pay her to give away her knowledge and expertise. In this week's powerful podcast episode "How to Make Money Giving Away Your Expertise for Free" you will discover... How to get started turning free work into highly paid work How to appreciate the value to others of your knowledge and expertise The importance of focusing on a certain demographic that needs y...
2020-09-0232 min
The Wealthy Speaker Podcast – Jane AtkinsonRiches in Niches with Susan FriedmannQuote: “The more niched you get, the less competition...and you’re the go-to person they think of when they need that particular service.” Susan Friedmann How narrow is your lane? We talk about “picking a lane” all the time but just how narrow is too narrow? On this episode of The Wealthy Speaker Show, we welcome author and publisher, Susan Friedmann who will share her best advice on picking your topic and writing your book. Susan Friedmann, CSP (certified speaking professional) is a well-respected niche marketer who's on a mission to wipe out same...
2020-08-2727 min
Book Marketing MentorsBM235: How to Unlock the Best User Experience With Your WebsiteDo you want visitors to your website to have the best user experience? Listen as website wizard, Mitch Alverson shares his secret wisdom on how your website can display experience, authority and trustworthiness to turn prospects into potential buyers. In this week's powerful podcast episode "How to Make Sure Your Website Has the Best User Experience" you will discover... The two main ingredients every website needs to make it simple and easy for visitors What is more important - a book or an author website? When Google crawls sites, they are looking for E.A.T. (D...
2020-08-2623 min
Book Marketing MentorsBM234: How to Impact the World as a Best-Selling AuthorDo you yearn to make an impact as a best-selling author? Listen as best-seller expert, Viki Winterton shares her secret power to persuade attract and let people around the world know who you are. In this week's powerful podcast episode "How to Impact the World as a Best-Selling Author " you will discover... Why being a best-selling author is so powerful How to realize the true value of your book Important steps to take to become a best-seller What is one of the best things you can do with your FaceBook followers How to repurpose the information...
2020-08-1938 min
Book Marketing MentorsBM233: How to Decide What You Want Your Life to Look LikeHave you ever tried to decide what you want your life to look like? Listen as simple planning specialist, Laura Posey shares how to simply and easily laser focus your life to get dramatic results. In this week's powerful podcast episode "How to Decide What You Want Your Life to Look Like" you will discover... The basics of simple planning How to plan your entire year on one sheet of paper so it's something you really use How to stay on track and avoid "SOS" - the "shiny object syndrome" Why procrastination is not your problem...
2020-08-1225 min
Book Marketing MentorsBM232: How To Easily Focus More Eyeballs On Your Book LaunchDo you want to know how to easily focus more eyeballs on your book launch? Listen as best-selling author, Michelle Vandepas shares her secret sauce to your book launch success. What's essential when developing your book launch Best practices to leverage your book to the right people Critical questions to answer to use your book to leverage your business and build credibility Critical questions to answer to use your book to help get clients, and/or build a new revenue stream Michelle's "Holy Trinity" to get instant credibility Avoidable mistakes authors make And a whole lot more… Bo...
2020-08-0527 min
Book Marketing MentorsBM231: How to Satisfy True Human Connection with “Fanocracy"What is "Fanocracy," and why does it help satisfy our hunger for true human connection? Listen as marketing genius, David Meerman Scott shares the premise behind his new book. In this week's powerful podcast episode "How to Satisfy True Human Connection with “Fanocracy" you will discover... Who exactly is a true and raving fan in your universe What the simple things you need to do to build raving fans (most people don't do these!) Why any business can grow as a result of cultivating their fandom Essential rules to follow to nurture your fandom What critical le...
2020-07-2930 min
Book Marketing MentorsBM230: How to Choose the Best eLearning Solution for Your CourseHow do you choose the best eLearning solution for your course? Listen and learn from learning design expert, Janet Stewart as she shares what you need to know about the new online trends and the future of learning. In this week's powerful podcast episode "How to Chose the Best eLearning Solution for Your Course" you will discover... The essentials you need to know to turn your book into an online program How to turn your book into an online course What you need to know about your target audience before you start creating your course What t...
2020-07-2228 min
Book Marketing MentorsBM229: How to Best Use an Editor for Your Book SuccessWhat do you need to do to use an editor for your book success? Listen as editor and ghostwriter, Pat Iyer shares powerful information every author needs to know to feel confident about their writing skills. In this week's powerful podcast episode "How to Best Use an Editor for Your Book Success" you will discover... What exactly an editor does to help fine-tune our book's success Why editing your own work is a bad idea How to avoid one of the biggest traps many authors fall into When it's time to stop word-smithing your work How...
2020-07-1530 min
Book Marketing MentorsBM228: How to Best Adopt a Sales Mindset for SuccessWhat do you need to do to adopt a sales mindset to be successful? Listen as sales mindset expert, Merit Kahn shares how to be influential and master your selling environment, even when social distancing has become the new normal. In this week's powerful podcast episode "How to Best Adopt a Sales Mindset for Success" you will discover... The importance of knowing the difference between sales and marketing Why understanding mindset, mechanics, and motion makes you influential Key traits that separate master salespeople from the “icky” amateurs How “re-deciding” helps you stay flexible and adaptive in uncertai...
2020-07-0830 min
Book Marketing MentorsBM227: How to Market Your Books as a Full-Time WriterDo you ever dream of being a full-time writer and know exactly how to market your books? Listen as award-winning fiction author, RJ Lewis shares his proven practices to help you use the best tools available to successfully market your books. In this week's powerful podcast episode "How to Market Your Books as a Full-Time Writer" you will discover ... Why writers should study marketing rather than study writing What every author should be able to do in 30 seconds or less How to get people interested in your book concept before they ever read a word you've w...
2020-07-0126 min
Book Marketing MentorsBM226: How to Use Mindfulness to Gain Your SuccessDo you want to know how to use mindfulness to gain your success? Listen as mindfulness expert, Holly Duckworth shares her proven practices to help you go from chaotic to calm to increase your success. In this week's powerful podcast episode "How to Use Mindfulness to Gain Your Success" you will discover ... What exactly is mindfulness How to start exercising your mindfulness muscle. How do you set your energy in motion each day 7 essential mindfulness practices The importance of visualization in the mindfulness process How to use mindfulness to take care of your head trash What t...
2020-06-2428 min
Book Marketing MentorsBM225: How to Best Organize a Successful RetreatHow do you best organize a successful retreat? Listen as "Superstar Activator," Michele Villalobos shares her proven strategies to make a meaningful difference in peoples' lives. In this week's powerful podcast episode "How to Best Organize a Successful Retreat" you will discover ... What makes a retreat an experience to entice people to take the next step to work with you How 3 major components you need to know to adopt retreats into your author marketing platform How to use retreats to take your message to a deeper and more meaningful level How to turn a live retreat...
2020-06-1727 min
Book Marketing MentorsBM224: How to Build a Successful Speaking Business with Your BookHow do you build a successful speaking business with your book? Listen as accountability expert, Sam Silverstein shares his proven method to make a difference and be a recognized subject matter expert. In this week's powerful podcast episode "How to Build a Successful Speaking Business with Your Book" you will discover ... The first essential steps you need to take to build a successful speaking business? Sam's proven formula to drive his speaking business to make a greater impact. Why ongoing investment in yourself can pay massive dividends to grow your business. How Sam's 20 questions are the...
2020-06-1126 min
Book Marketing MentorsBM223: How to Use the Best Ways to Stand Out on Social MediaWhat are the best ways for you to stand out on social media? Listen as copywriting expert, Amy Mertz shares tips and techniques to stand out on the noisy, overcrowded social media platforms. In this week's powerful podcast episode "How to Use the Best Ways to Stand Out on Social Media" you will discover ... What it takes to make your book visible on social media, Which social media channel is the best one for you to use. How to find out for free, the information you need to stay abreast of what's happening on social media...
2020-06-0326 min
Book Marketing MentorsBM222: How to Use the Best Ways to Record an AudiobookWhat are the best ways for you to record an audiobook? Listen as multifaceted expert, David H. Lawrence XVII shares what you need to know about latching on to the audiobook market trend. In this week's powerful podcast episode "How to Use the Best Ways to Record an Audiobook" you will discover ... Why you should turn your book into an audiobook Where having an audiobook fits into "marketing a system" Whether or not some books are better than others in the audiobook format If you should or shouldn't be the narrator of your audiobook The first...
2020-05-2733 min
Book Marketing MentorsBM221: How to Best Promote Your Book with PRWhat does it take to attract media attention for your book? Listen as public relations expert, Jo Caruana shares little-known secrets to use reliable PR to promote your message. In this week's powerful podcast episode "How to Best Attract Media Attention For Your Book" you will discover ... What you need to know about the differences between advertising and promotion What it takes to develop a great book launch PR campaign How to craft your message to make it attractive to the media and valuable to readers Whether or not press releases are dead! What intriguing approaches t...
2020-05-2027 min
Book Marketing MentorsBM220: How To Actually Go From Author to Professional SpeakerIn this week's powerful podcast episode "How To Actually Go From Author to Professional Speaker" you will discover ... What it takes to see the world through your customers' eyes What seeds to plant now that you can (hopefully) reap when we're in our "new normal" How Jeff shortens the runway into the speaking business Why your book plays a huge part when you speak Why speaking for free can often be more lucrative than you expect Commonsense mistakes to avoid And a whole lot more... If you're looking for support and creative marketing ideas during...
2020-05-1326 min
Book Marketing MentorsBM219: How To Focus Your Social Media MarketingWhat does it take to focus your social media marketing? Listen as digital marketing expert, Teresa Heath-Wareing shares her smart savvy secrets to help you gain expert visibility in the marketplace. In this week's powerful podcast episode "How To Focus Your Social Media Marketing" you will discover ... What to do to avoid confusion and overwhelm using social media platforms Which is the right social media platform for you to get the most visibility How not to waste time on social media marketing you don't enjoy What's most important when it comes to the number of stories t...
2020-05-0628 min
Book Marketing MentorsBM218: How To Find the Best Book Market OpportunitiesWhat does it take to find the best book market opportunities? Listen as book market researcher, Alex Newton shares power secrets to help you get an unfair advantage over your competitors. In this week's powerful podcast episode "How To Find the Best Book Market Opportunities" you will discover ... Why authors should pay attention to market data and what data to pay attention to. Which categories of non-fiction books have soared as a result of the current situation How to find the best categories on Amazon to list your book Why being a bestselling author won't make...
2020-04-2928 min
Book Marketing MentorsBM217: How To Sponsor Your Way To Book Marketing SuccessWhat does it take to sponsor your way to book marketing success? Listen as sponsorship expert, Charmaine Hammond, shares her savvy secret sauce to get you and your book noticed in a super crowded marketplace.In this week's powerful podcast episode "How To Sponsor Your Way To Book Marketing Success" you will discover ...How to sell books in bulk (something you really want to do)A simple technique that's guaranteed to get people to buy more than one book at a timeWhat you need to know to mine the gold that lies in sponsorshipHow to plant...
2020-04-2231 min
Book Marketing MentorsBM216: How to Breakthrough Your Self-Limiting BeliefsWhat does it take to break through your self-limiting beliefs? Listen as Tim Alison shares his entrepreneurial wisdom to avoid falling victim to "naysayers" In this week's powerful podcast episode "How to Breakthrough Your Self-Limiting Beliefs" you will discover ... How to handle the most dangerous naysayer in your entrepreneurial business What you need to minimize your head trash Tim's thoughts on passive income Important tips and techniques to get crystal clear about your business How to avoid falling victim to "naysayers" The biggest mistake many entrepreneurs make And a whole lot more... Want to learn...
2020-04-1527 min
Book Marketing MentorsBM215: How to Be the Go-to Expert in Your IndustryWhat does it take to become the go-to expert in your industry? Listen as serial entrepreneur, and marketer par excellence, Chris Ducker, shares his wisdom and experience to lead you on the Youpreneur path to success. In this week's powerful podcast episode "How to Be the Go-to Expert in Your Industry" you will discover ... What are the foundational pillars you need to venture on the "Youpreneur" journey Chris' philosophy on your strengths and weaknesses What to do to build your own ecosystem What Chris recommends to position yourself as an expert Chris's secret sauce for selling...
2020-04-0827 min
Book Marketing MentorsBM214: How to Choose a Life of Perfect ImperfectionWhat does it take to choose a life of perfect imperfection? Listen as communication and marketing expert, Stephanie Feger, shares her way of living an ordinary life, extraordinarily. In this week's powerful podcast episode "How to Choose a Life of Perfect Imperfection" you will discover ... What is "perfect imperfection" and how does it impact our lives? How to use authentic marketing to leverage your books to gain visibility Different tools and techniques to market your message and spread the word about your expertise How to best use your fans and follows to help market your book...
2020-04-0127 min
Book Marketing MentorsBM213: How To Create Your Dream Business and LifestyleWhat does it take to create your dream business and lifestyle? Listen as serial entrepreneur, Captain Jim Palmer shares his wisdom and experience to create more of what you want less of what you don't want. In this week's powerful podcast episode "How To Create Your Dream Business and Lifestyle" you will discover ... How to get crystal clear on what your dream lifestyle looks like Jim's special four pillars of success The essential ingredient most people don't talk about but yet it could be their secret to success What stands in the way of us getting...
2020-03-2526 min
Book Marketing MentorsBM212: How to Get Prospects that Buy to Your WebsiteWhat does it take to get prospects that buy to your website? Now more than ever you need to know. Listen as Chloë Thomas shares her e-commerce expertise to help you make the right marketing decisions. In this week’s powerful podcast episode “How to Get Prospects that Buy to Your Website” you will discover … How to use Amazon, KDP (Kindle Direct Publishing) and Audible effectively How to decide whether a book or author website is right for you The basic 3 parts of SEO (Search Engine Optimization) you need to know and do Specific keywords you (absolutely...
2020-03-1826 min
Book Marketing MentorsBM211: How To Be Better At What You DoWhat does it really take to be better at what you do? Listen as "teach better" expert, Jeff Gargas, shares his poignant strategies to better yourself every day to increase your success. In this week's powerful podcast episode "How To Be Better At What You Do" you will discover ... How being better affects every facet of your life How the "imposter syndrome" can stand in your way of marketing your book What helps you get over the hump of your fears, self-doubt, and judgment with your book marketing Specific strategies Jeff uses to successfully market his book (y...
2020-03-1127 min
Book Marketing MentorsBM210: How To Be The Best Possible Speaker AuthorWhat does it really take to be the best possible speaker author? Listen as business book strategist, Cathy Fyock, shares her savvy tips, tricks, and techniques to use your book as a tool to speak professionally. In this week's powerful podcast episode "How To Be The Best Possible Speaker Author" you will discover ... The real benefits of writing and speaking What you need to get started to use speaking as a tool Tips and tricks you need to know to sell your book before, during and after a speaking gig How to use "About the Author"...
2020-03-0422 min
Book Marketing MentorsBM209: How to Really Build Your Credibility as an ExpertWhat does it take to really build your credibility as a subject matter expert? Listen as strategic business relationship expert, David Nour, shares his savvy tips and techniques to use your book to make a powerful impact. In this week's Book Marketing Mentors powerful podcast episode "How to Really Build Your Credibility as an Expert" you will discover ... Potent ideas about how to use your book for marketing purposes How to go deep and wide in your area of expertise The sin of being a "well-kept secret" What you need to really build your credibility as...
2020-02-2628 min
Unstoppable After 50: Men’s Health, Peak Performance, and LegacyEp:10—An Interview with Publisher & Author, Susan FriedmannOn this episode I interview book publisher and author, Susan Friedmann. Susan Friedmann is a well-respected niche marketer who's has written 14 books including her bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market.” She is also the founder of Aviva Publishing and helps people become recognized experts by authoring a book.You can learn more about Susan by visiting AvivaPubs.com.NEW FOR 2026: Click here to get my weekly Unstoppable After 50 Playbook
2020-02-0532 min
Promote, Profit, PublishFinding Your Reader and Business Avatar with Susan FriedmannNiching down and building your business is very important for an author who wants to stand out in the crowd. There are thousands of titles that are coming onto the market every single month and it’s easy just to drown in that ocean of titles. The more that you can target a particular audience with your message, the easier it is for you to be noticed and be seen as an expert in that environment. Niche marketing expert and how-to coach Susan Friedmann works with authors and helps them get to be recognized as an expert in their fi...
2018-12-0123 min
Book Marketing MentorsBM104: How to Conquer Marketing Fears that Block Your SuccessAre you letting book marketing fears block your success? Listen as book marketing expert, Susan Friedmann, aka The Book Marketing Therapist, as she shares her powerful techniques to conquer your fears. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your exp...
2017-09-2723 min
Onward NationEpisode 442: Riches in niches, with Susan Friedmann.Susan Friedmann is known as The NichePreneur Coach. She is an internationally recognized niche marketing expert and “how-to” coach. She’s worked with hundreds of companies representing more than 30 different industries in the North and South America, Europe, and South East Asia. She is a prolific author, having written 14 books including her bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market,” plus many other titles. She’s appeared on a variety of radio talk shows and as a guest expert on CNN’s Financial Network and Bloomberg’s Small Business. Wh...
2017-03-0300 min
Book Marketing MentorsBM053: 5 Top Author Marketing Mistakes and How to Avoid ThemWant to know the top five author marketing mistakes? Listen as Susan Friedmann, CSP, niche marketing expert, and best selling author offers proven tools, tips and techniques to catapult your author marketing success.Learn more about your ad choices. *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise.
2016-10-0638 min
Book Marketing MentorsBM034: How to Keep a Book Title Alive for Over 25 YearsListen as networking expert, Susan RoAne, known as the Mingling Maven, shares her powerful secret strategies to keep a book title alive and well for over 25 years. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. ...
2016-05-2536 min
Income For Baby Boomers1. Learn How To Write Books, Speak, and Consult – Susan FriedmannIn 1989 after getting laid off she decided to start her own business. Trade show consulting. Written 14 book, many different disciplines. Start with Self-publishing; it’s the easiest. Kindle can be a good method to start with. Who is your target market (the narrower the market the better) Be a big fish in a small...
The post 1. Learn How To Write Books, Speak, and Consult – Susan Friedmann first appeared on Income For Baby Boomers.1. Learn How To Write Books, Speak, and Consult – Susan Friedmann was first posted on April 6, 2015 at 4:10 pm.©2015 "Income For Baby Boomers". Use of this...
2015-04-0655 min
The Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | CoachingTBBO 241: Susan Friedmann – How to find a profitable niche market onlineSusan Friedmann is an internationally recognized niche marketing expert, and "how to" coach. She works with entrepreneurs, small business owners, and service professionals to maximize opportunities in their niche. Susan is a prolific author, having written fourteen books including her international bestseller, "Riches in Niches: How to Make it BIG in a small Market".
2014-10-2029 min
Indie Business Podcast VaultVault Episode #98: Susan Friedmann [Podcast]The Vault is an archive of my first podcasts so there is a record for you to enjoy. Welcome to the Vault Episode 98 featuring my interview with Susan Friedmann, the brilliant mind behind “Riches in Niches.” Today, we delve into her groundbreaking book and explore a concept she aptly calls the “niche manure.” Susan unveils…
The post Vault Episode #98: Susan Friedmann [Podcast] appeared first on Indie Business Network®.
2008-03-0349 min