Shows
Fired Up! No Nonsense Talk and Car Dealership SolutionsWhy Fundamentals Still Win: Leadership, Accountability, and the Future of Auto SalesIn Episode 26 of Fired Up! No-Nonsense Talk and Car Dealership Solutions, Susan Gaytan and Michael Renaud reflect on a year of growth, powerful partnerships, and one undeniable truth in automotive retail: fundamentals still win.This episode dives into what separates high-performing dealerships from the rest—strong leadership, consistent training, and real accountability. From successful dealer groups like Hennessy Automotive, Space City Toyota, and Mike Calvert’s organization, the conversation highlights how early expectations, monthly SPOT Training, and hands-on management directly impact phone performance, appointment show rates, and gross profitYou’ll als...
2025-12-2334 minFired Up! No Nonsense Talk and Car Dealership SolutionsAccountability: The Missing PieceIn this episode of The Fired Up Podcast, Susan Gaytan and Michael Renaud expose the missing piece in dealership performance — true accountability. They reveal how traditional sales metrics fail to show efficiency and introduce the Lead Conversion Calculator to track what really drives results: leads, appointments, show rates, and conversions. The hosts highlight how poor lead handling burns marketing dollars and stress the importance of separating phone and internet leads for smarter coaching. Using real data, managers can pinpoint performance leaks, provide targeted training, and build stronger, more accountable teams. Wr...
2025-10-2119 minFired Up! No Nonsense Talk and Car Dealership SolutionsSo You Lost Your Mojo?In this episode, Susan Gaytan, Michael Renaud, and Michael Paulk discuss the struggles they are hearing from automotive sales representatives around the country when it comes to successful selling and the impact that new buying challenges are posing for dealership salespeople (and sales managers) everywhere. We're making good salespeople and managers GREAT!
2023-06-0620 minFired Up! No Nonsense Talk and Car Dealership SolutionsWhat You Need To Know About Today’s Used Car Shopper with Matt JonesSusan Gaytan & Michael Renaud chat with Matt Jones, Senior Director of Brand & Industry at True Car about everything your sales team needs to know about today's used car shopper.SPEED: How you are responding to the lead. Time and efficiency.LEARN THE LEAD: How much do you know about the shopper and their preferred vehicle?THE EXPERIENCE: Must look beyond price. What motivates the shopper?
2023-04-2832 min