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Susan Mershon - The Techie Mentor

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The VA Simple™ PodcastThe VA Simple™ PodcastTVAP #276: What is MarTech & Why Every Techie VA Should Know ItMarTech—ever heard of it? If not, you’re not alone! Most VAs don’t realize they’re already using it or that it’s one of the most profitable skill sets they can offer. In this episode, I’m breaking down what MarTech is, why it’s essential for online businesses, and how you can start offering MarTech services to attract higher-paying clients. Here’s what you’ll learn: ✔ What MarTech (Marketing Technology) actually means—and why it’s everywhere. ✔ How MarTech powers online businesses and directly impacts revenue. ✔ The top MarTech tools and skills...2025-03-2507 minThe VA Simple™ PodcastThe VA Simple™ PodcastTVAP #275: The Techie VA Roadmap: How to Skip Admin Work & Go Straight into High-Paying Tech ServicesMost VAs think they have to start with admin work, charge hourly, and take whatever gigs they can get. But that’s not true. I skipped admin work from DAY ONE and built my business to six figures by focusing on tech services—and in this episode, I’m breaking down exactly how you can do it too. Here’s what you’ll learn: ✔ Why admin work keeps you stuck—and how to transition straight into tech. ✔ How to choose a high-value tech service that pays well from the start. ✔ The power of packaging...2025-03-1810 minThe VA Simple™ PodcastThe VA Simple™ PodcastTVAP #274: If I Had to Start Over Today, Here’s What I’d Do DifferentlyIf I had to start my Techie VA business all over again, I wouldn’t waste time on low-paying work, charging hourly, or trying to do everything. Instead, I’d go straight to what actually works—and in this episode, I’m breaking it all down for you. Here’s what you’ll learn: ✔ Why hourly rates keep you stuck & underpaid—and what to do instead. ✔ The power of packages—how to stop trading time for money and sell results instead. ✔ Why marketing is a must—tech skills alone won’t get you paid. ✔ How to focus o...2025-03-1106 minThe VA Simple™ PodcastThe VA Simple™ PodcastTVAP #273: Why Experience Matters in VA Coaching (And How to Get Fast, Real Results)Struggling to get clients, package your tech services, or charge what you're worth? This episode is for you. Most VA coaching is slow, vague, or packed with fluff—but real results come from fast, expert guidance. That’s why I restructured my coaching to be action-focused and built for serious VAs who are ready to move. Here’s what you’ll learn: Why most VA coaching doesn’t actually get results—and what to look for instead. How working with an expert saves you time, money, and frustration. What we can accomplish in just 30 minutes that...2025-03-0410 minThe VA Simple™ PodcastThe VA Simple™ PodcastTVAP #271: How Perfectionism Is Stalling Your Biz (& What To Do About It)Hey there! If you’re constantly tweaking your website, rewriting your service descriptions, or telling yourself you need just one more course before you’re ready, this episode is for you. Perfectionism keeps so many Techie VAs stuck—overthinking instead of taking action. But the truth? Clients don’t need perfect; they need someone who can solve their problem. Here’s what we’ll cover: ✔️ Why perfectionism is just procrastination in disguise (and how to break the cycle). ✔️ The "I need more experience" trap—and why you’re more ready than you think. ✔️ How to tak...2025-02-2508 minThe VA Simple™ PodcastThe VA Simple™ PodcastTVAP #272: Don't Be a General VA: Master the Tech Skills That PayHey there! If you’re stuck doing low-paying admin work, feeling overworked, or struggling to land better clients, this episode is for you. Being a General VA limits your income and opportunities. The real money? It’s in specialized, tech-based services that businesses need—and are willing to pay premium rates for. Whether you’re just realizing that admin work won’t get you to the next level or you already know tech services are the key but aren’t sure where to start—this episode will help you move forward. Here’s what we’ll cover...2025-02-2514 minThe VA Simple™ PodcastThe VA Simple™ PodcastTVAP #270: How to Run Discovery Calls That Convert (Without Giving Away Free Advice!)Hey there! If your discovery calls feel more like free coaching sessions than actual business opportunities, this episode is for you. It’s time to take control, qualify clients fast, and confidently close deals—without wasting time on tire-kickers. Here’s what we’ll cover: ✔️ The biggest mistakes VAs make on discovery calls (and how to avoid them). ✔️ How to ask the right questions to filter out bad-fit clients before they ghost you. ✔️ The secret to discussing budget upfront—without the awkwardness. ✔️ A simple closing strategy that makes it easy for clients to say “YES!” By the end of t...2025-02-1113 minThe VA Simple™ PodcastThe VA Simple™ PodcastTVAP #269: Why Hourly Rates Are Keeping You Broke—Here's How to Fix ItHey there! In today’s episode, we’re tackling a hard truth: charging hourly is keeping you broke—and it’s time to change that. If you feel like you’re constantly working but never making enough, this episode is for you. Here’s what we’ll cover: Why hourly rates limit your income – The hidden ways it’s holding you back. How value-based pricing changes everything – Earn more while working less. How to start packaging your services – A simple way to break free from hourly work. By the end of this episode, you’ll know exactly why hourly...2025-02-0407 minPhoenix Prosperity PodcastPhoenix Prosperity PodcastSetting Up Coaches for Success with Susan MershonIn this episode of the Phoenix Prosperity Podcast, host Tim Fergestad sits down with Susan Mershon, founder of The Techie Mentor and a seasoned business strategist, to discuss how she empowers entrepreneurs, virtual assistants, and freelancers to build scalable, freedom-based businesses. With over 15 years of experience in IT and the online business world, Susan shares her journey from corporate life to entrepreneurship and explains how she helps coaches, consultants, and course creators simplify their digital marketing strategies. She dives into the importance of leveraging technology and automation to create sustainable businesses while focusing on what you love...2025-02-0423 minThe VA Simple™ PodcastThe VA Simple™ PodcastVTAP #268: Why Marketing (and the Tech Behind It) is the Key to a Thriving BusinessHey there! In today’s episode, we’re diving into an important realization: marketing isn’t for everyone—and that’s okay. But if you’re curious about the systems and strategies that power successful businesses and turn them into lead-generating machines, then this episode is for you. Here’s what we’ll cover: Why marketing matters: How it connects businesses with leads and clients and powers growth. The tech stack that drives success: Automation, funnels, and email marketing essentials. Is this for you?: Why marketing may not be your thing—and why that’s perfectly fine. But if you’re...2025-01-2810 minThe VA Simple™ PodcastThe VA Simple™ PodcastTVAP #267: Why Low Pay and Lack of Freedom Aren’t Your ForeverHey there! In today’s episode, we’re diving into why low pay and lack of freedom don’t have to be your reality—and how you can make 2025 the year you break free and build the business you’ve been dreaming of. Here’s what we’ll cover: The mindset shift: Why valuing your expertise is the first step toward higher pay and more freedom. Specializing for success: How focusing on tech services like automation, WordPress, or funnels can help you stand out and scale. Scaling with intention: Simple strategies to move from hourly rates to packages an...2025-01-2107 minThe VA Simple™ PodcastThe VA Simple™ PodcastTVAP #266: Top Tips for Finding Clients Who Need Tech HelpHey there! In today’s episode, we’re talking about how to find clients who actually need your tech expertise—because let’s face it, not all clients are created equal, and you deserve to work with people who value what you do. Here’s what we’ll cover: Who needs your help: The types of clients out there drowning in tech overwhelm (and why they’re looking for someone like you). Where to find them: The best places to connect with potential clients, plus why sharing value—not selling—is key. How to stand out: Simple tips to pos...2025-01-1409 minThe VA Simple™ PodcastThe VA Simple™ PodcastTVAP #265: Why Techie VAs Are the Future: Specializing, Scaling, and SucceedingHey there! In this episode, we’re diving into why Techie VAs are the future of the freelance world and how you can thrive by specializing, scaling, and standing out in the tech space. If you’ve been wondering how to grow your VA business or pivot into higher-paying services, this one’s for you. Here’s what we’re covering: Why Techie VAs are in demand: The growing need for tech-savvy pros to power online businesses and how you can fill that gap. The benefits of specializing: How niching down can boost your income, credibility, and referr...2025-01-0711 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #264: Gratitude and Goals: Setting Yourself Up for Success in the New YearHey there! As we wrap up the year, I want to take a moment to reflect, celebrate, and help you prepare for an amazing 2024. In this episode, we’re talking about gratitude, goal-setting, and a simple way to celebrate your wins while planning for what’s ahead. Here’s what we’re covering: Celebrating your wins: Why reflecting on your accomplishments is so important and how starting a “success jar” can keep you motivated all year long. Why goal-setting matters: The power of setting simple, actionable goals to create clarity and momentum in your VA or freelance bu...2024-12-3105 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #263: What’s Changing (and Staying the Same) About This PodcastHey there! I’ve got some exciting news to share with you today about the future of this podcast. After lots of thought, I’ve decided it’s time for a new focus and a fresh chapter. Here’s what we’re covering: Why the podcast is evolving: I’m doubling down on what I love most—helping VAs and freelancers grow their businesses through tech. What’s changing: The podcast will focus more on tech tools, strategies, and skills, while still being packed with actionable tips anyone can use. What’s staying the same: This is still your go-t...2024-12-2403 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #262: Recurring Revenue Streams: Why You Need Them and How to StartHey there! In this episode, we’re talking about something every freelancer/va needs: recurring revenue streams. Imagine having steady, predictable income every month without constantly chasing new clients. Sounds pretty good, right? Here’s what we’re covering: Why recurring revenue is a game-changer: Say goodbye to feast or famine and hello to stability. The easiest ways to add recurring revenue to your business: Retainers, subscriptions, memberships—you’ve got options. How to get started today: Simple steps to package your services and pitch them like a pro. What to watch out for: Common challenges and how to...2024-12-1707 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #261: From Inquiry to Sale: Key Questions for Tech ProjectsHey everyone! In this episode, we’re getting straight to the point with the top 5 questions to ask when selling tech packages. Whether you’re offering WordPress solutions or building a full tech stack, these questions will help you uncover your client’s needs, set clear expectations, and close the sale with confidence. Here’s what we’ll cover: What’s the primary goal of this project? Understanding what your client wants to achieve is the foundation for recommending the right package. Are you looking for an off-the-shelf solution or something custom? This helps you position your service...2024-12-1006 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #260: Guest Expert Sarah Noked on Transitioning from VA to OBMHey everyone! In this episode, I sit down with Sarah Noked from OBM School to uncover the world of Online Business Managers (OBMs) and how many Virtual Assistants (VAs) might already be doing OBM-level work without realizing it. If you’re tired of scope creep, feeling underpaid, or wondering how to step into a more strategic role, this one’s for you. Here’s what we’ll cover: What is an OBM? How OBMs bridge strategy and implementation to help clients grow their businesses. Signs You’re an OBM in Disguise: Scope creep, increased responsibilities, and unclear bo...2024-12-0332 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #259: The Fundamentals of Offer Ladders for Techie VAs and FreelancersHey everyone! In this episode, we’re diving into the fundamentals of offer ladders—what they are, why they matter, and how creating one can help you scale your tech-focused VA or freelance business. Here’s what we’ll cover: What Is an Offer Ladder? I’ll start by explaining what an offer ladder is, breaking down the levels, and why it’s a game-changer for building trust and guiding clients through a journey that naturally leads to higher-ticket services. The Customer Journey: Why You Should Always Offer Starter Packages: We’ll look at how thinking through the cl...2024-11-2610 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #258: What is a Techie PM and Why This Role Might Be for YouHey everyone! In this episode, we’re diving into the world of Techie PMs—what they do, why they matter, and how this role could be perfect for you if you’d rather manage projects than do the hands-on work. Here’s what we’ll cover: What Is a Techie PM?: I’ll explain how a Techie PM differs from a traditional project manager, focusing on managing tech-based projects like digital marketing campaigns, course launches, and system setups—all without needing to be a tech expert. Key Responsibilities: We’ll talk about what a Techie PM does, from coord...2024-11-1906 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #257: Beat the Burnout: Prioritizing Self-Care as a VA or Freelancer with Aleisha AsgardHey everyone! In this episode, we’re diving deep into a topic that’s all too common for service providers—burnout. Today, I’ve got a special guest, Aleisha Asgard, founder of Build The Balance, to talk about how we can avoid burnout as VAs, Freelancers, and OBMs, while still running successful businesses. Aleisha is a heart-centered productivity specialist, and she’s here to share her personal story and give us some incredible insights. Here’s what we’ll explore: Aleisha’s Personal Burnout Story: Aleisha shares her journey through burnout, how she ignored the warning signs, and how i...2024-11-1219 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #256: Designing Your Day as a Techie VA: Freedom, Flexibility, and FlowHey everyone! In this episode, we’re diving deep into how to design your day as a Techie VA—creating a business that revolves around freedom, flexibility, and flow. As someone who’s built a tech-focused business myself, I know firsthand how important it is to structure your day in a way that aligns with your lifestyle while still delivering high-value services to clients. Here’s what we’ll explore: Designing a Flexible Workday: We’ll look at how you could shape your office hours to fit your life, giving you the flexibility to work when it suits you...2024-11-0507 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #255: What Exactly is a Techie VA or Freelancer?Hey everyone! In this episode, we’re digging into the world of Techie VAs and Freelancers—what it means, what skills you need, and why businesses are looking for tech-savvy pros like you. As someone who got their start as a techie VA myself, I know firsthand how mastering tech tools and systems can transform your business. Here’s what we’ll cover: What is a Techie VA/Freelancer: I’ll explain what makes a techie VA or freelancer different from traditional VAs, focusing on specialized services like WordPress management, email marketing, and automation. Core Skills & Services...2024-10-2909 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #254: Mindset for Building a Six-Figure BusinessHey everyone! In this episode, we’re talking about mindset—specifically, 7 tips for building the mindset you need to create a six-figure business. If you’ve been hustling but feel like something’s holding you back from reaching that next level, this one’s for you. Here’s what we’ll cover: From Employee to CEO: How to shift your thinking from just "doing the work" to running the show with a long-term vision. Know Your Value and Charge Accordingly: We’ll dive into how to stop undercharging and start owning your worth so you can attract higher-p...2024-10-2210 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #253: How to Attract WordPress Clients Who Value Your SkillsHey everyone! In this episode, we’re diving into how to attract WordPress clients who value your skills. If you’re tired of dealing with clients who don’t appreciate what you bring to the table, this one’s for you. Here’s what we’ll cover: Position Yourself as the Go-To WordPress Expert: I’ll show you how to niche down and position yourself so clients see you as a specialist, not just another generalist. Communicate the Value of Your Services: I’ll break down how to talk about what you do in a way that shows clien...2024-10-1509 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #252: 3 Key Tech Tools for Scaling to Six FiguresHey everyone! In this episode, we’re diving into the 3 key tech tools that can help you scale your business to six figures. If you’re feeling overwhelmed by all the tech options out there but know you need systems to streamline and grow, this episode is for you. Here’s what we’ll cover: What Are the 3 Must-Have Tech Tools? I’ll explain the three essential tools you need to efficiently manage projects, automate your marketing, and streamline client onboarding—helping you save time and scale your business faster. Why These Tools Matter: I’ll explain why th...2024-10-0809 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #251: 7 Simple Info Products You Can Create in a DayHey everyone! In this episode, we’re exploring simple info products—what they are and how they can impact your business. If you’ve been curious about creating digital downloads but don’t know where to start, this episode is for you. Here’s what we’ll cover: What Are Info Products? I’ll explain simple, downloadable info products and why they’re a great addition to your business. Spoiler: they’re easier to create than you might think! 7 Easy Info Product Ideas You Can Create in a Day: I’ll walk you through seven quick and practical info p...2024-10-0108 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #250: From Hustle to Freedom: Redesigning Your VA BusinessHey everyone! In this episode, I’m talking to those of you who feel like you’re constantly hustling in your VA or freelance business and not seeing the freedom you hoped for. If you’re tired of grinding and want to create a business that works for you instead of the other way around, stay tuned—this episode is for you! Here’s what we’ll cover: Why Hustling Isn’t Sustainable: We’ll dive into why the hustle culture leads to burnout and how focusing on the right systems and strategies can create long-term success. How to...2024-09-2608 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #249: Tired of Spinning Your Wheels? It’s Time to Finally Build the Business You Deserve!Hey everyone! In this episode, I’m talking to those of you who’ve been wanting to start your VA, freelance, or consulting business but haven’t quite launched yet. Or maybe you’ve started, but you’re not seeing the momentum you were hoping for. If that’s you, stay tuned—this episode is for you! Here’s what we’ll cover: Why You Might Be Feeling Stuck: We’ll dive into why launching can feel like a struggle, especially if you’re missing key business systems. Who This Mastermind is Perfect For: Whether you’re just starting out, ha...2024-09-1706 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #248: Overcoming the Overwhelm as a WP BeginnerHey everyone! In this episode, I’m talking to anyone who’s interested in offering WordPress services but feels too overwhelmed because you don’t have any experience with WordPress, tech, or coding. If that sounds like you, stick around—this episode is for you! Here’s what we’ll cover: Why Overwhelm is Normal: It’s totally normal to feel intimidated by new tech, and I’ll explain why acknowledging that feeling is the first step toward mastering WordPress. Simple Tips to Make it Easier: I’ll share practical tips for breaking WordPress down into manageable steps s...2024-09-1009 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #247: Embracing Change: Evolving Your Offers to Fit Your Lifestyle and StrengthsHey everyone! In today’s episode, I’m diving into a topic that’s super important for anyone building a business: the power of evolving and adapting your offers. Whether you’re a Virtual Assistant, Freelancer, or Consultant, it's essential to recognize when your business needs to change to better align with your lifestyle, strengths, and values. Here’s what we’re talking about: Why Change is a Good Thing: I’ll explain why evolving your offers isn’t just okay—it’s necessary for growth. We’ll talk about why adapting to your needs and strengths helps you cr...2024-09-0305 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #246: Keeping It Real: Why Authenticity Matters in BusinessHey everyone! In today’s episode, I’m diving into something super important that’s at the heart of building a successful and fulfilling business: authenticity. Whether you’re a Virtual Assistant, Freelancer, or Consultant, staying true to yourself and your values is more crucial than ever in this crowded market. Here’s what we’re talking about: What It Means to Be Authentic: I’ll explain what authenticity really looks like in business and why it’s more than just a buzzword. It’s about showing up as your true self and being consistent in your values, messa...2024-08-2705 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #245: Did You Know? A Growing Trend That Could Put Your Business at RiskHey everyone! In today’s episode, I’m shedding light on a serious and unsettling trend that’s starting to pop up in our industry. If you’re hiring Virtual Assistants, Freelancers, or Consultants, this is something you absolutely need to be aware of because it could put your business at serious risk. Here’s what we’re diving into: What’s Happening: I’ll fill you in on training that’s going around, teaching people how to create fake U.S. documents—everything from driver’s licenses to utility bills—and use them to set up accounts that look le...2024-08-2006 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #244: Overcoming the Guilt: Taking Time Off Without the StressHey everyone! In this episode, we’re tackling the common struggle of overcoming the guilt of taking time off when you know you have work to do. Whether you’re a Virtual Assistant, Freelancer, or Consultant, learning to take guilt-free breaks can significantly improve your productivity and well-being. Tune in to learn: Understanding the Source of Guilt: Explore why we feel guilty about taking time off and the societal pressures that contribute to this feeling. The Cost of Not Taking Breaks: Discover the long-term negative effects of skipping breaks, such as burnout and decreased productivity. Reframing Your...2024-08-1307 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #243: Design Service Packages Clients LoveHey everyone! In this episode, we’re diving into how to design service packages that your clients will love. Whether you’re a Virtual Assistant, Freelancer, or Consultant, creating irresistible service packages can make a massive difference in attracting and retaining clients. Tune in to learn: Identify Your Target Audience: Know who your package is for and tailor your messaging to address their specific needs. Detailed Inclusions: Lay out what clients get for the price to set clear expectations and avoid confusion. Highlight Specialties: Show off your unique skills and specialties to stand out. Package by Expe...2024-08-0607 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #242: From Connections to Clients: Effective LinkedIn StrategiesHey everyone! In this episode, we’re diving into how you can leverage LinkedIn to acquire clients and grow your business as a Virtual Assistant, Freelancer, or Consultant. If you want to turn your LinkedIn connections into paying clients, this episode is for you. Tune in to learn: Build a strong network by connecting with potential clients and industry professionals. Strategies for creating and sharing valuable content that resonates with your target audience. How to leverage LinkedIn features like search filters, LinkedIn Premium, LinkedIn Live, and LinkedIn Events to maximize your reach. Techniques for building credibility an...2024-07-3007 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #241: Leveraging Technology for an Automated VA Business In this episode, we’re diving into how you can leverage technology to automate and scale your VA business. Whether you’re just starting or looking to optimize your operations, this episode is packed with actionable insights. Tune in to learn: How to streamline your business operations using task management and automation tools. The best platforms for managing your marketing efforts, from social media scheduling to email marketing automation. Tools and strategies to enhance your sales processes, including CRM systems. Key technologies for delivering services efficiently, including project management software and client portals. Plus, I’ll...2024-07-2310 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #240: Bootstrap Your Way to Success: Launching Your Biz on a BudgetIn this episode, we’re diving into how you can bootstrap your way to success and launch your business on a budget. Whether you’re a VA, freelancer, or consultant, this one’s for you. Tune in to learn: How to set up your business with minimal upfront costs. The essential tools you need to get started and secure your first client. Free and low-cost resources that can replace expensive training programs. The importance of telling everyone you know about your business and leveraging social media, especially LinkedIn. Practical steps to establish your business name, services, invoic...2024-07-1610 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #239: 7 Key Skills for Successful Online Project ManagementIn this episode, we’re diving into the must-have skills for crushing it in online project management. Whether you’ve got PM experience or you’re itching to manage instead of doing, this one’s for you. Tune in to learn: How to stay organized and keep your projects running smoothly. The magic of clear communication for keeping everyone on the same page. Why being persistent can help you tackle obstacles and keep things moving. How to manage chaos like a pro and turn disruptions into opportunities. The power of adaptability and rolling with the punches in a fas...2024-07-0909 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #238: 7 Tips for Building a Professional LinkedIn Profile for VAs and FreelancersIn this episode, we're diving into how to create a killer LinkedIn profile specifically for Virtual Assistants and Freelancers. A top-notch LinkedIn profile can really boost your professional presence, attract clients, and take your business to the next level. Tune in to learn: How to write a headline that grabs attention and shows your value. Why a professional profile picture is a must and how to choose the right one. Crafting an About section that tells your story and showcases your skills. Highlighting your experience with a focus on results and relevant keywords. Building credibility with...2024-07-0210 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #237: 5 Steps to Packaging Services for Maximum ProfitIn this episode, I uncover the benefits of packaging your services for maximum profit. Moving away from hourly billing to selling service packages can transform your business and boost your income. Whether you're a virtual assistant, freelancer, or consultant, this episode will help you understand why packaging your services is a game-changer. Tune in to discover: Why selling tangible deliverables is more effective than selling time. How service packages enhance perceived value and position you as an expert. Strategies for creating scalable service packages that allow your business to grow. The ease of marketing and selling...2024-06-2507 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #236: Starting Your WP Business - First StepsIn this episode, I discuss the essential steps to starting a WordPress business or offering WordPress services. Whether you're a virtual assistant, freelancer, or consultant looking to expand your offerings, this episode will guide you through the foundational steps to building a successful WordPress business. Tune in to discover: How to set up your business correctly from the start. The importance of minimal but effective branding. Defining and refining your service offers to attract your ideal clients. Building a solid portfolio that showcases your expertise. Creating a professional business website to market your services. Setting up...2024-06-1810 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #235: Learn the What and Why of Funnels for VAs and FreelancersIn this VA Tips, Tricks, and Advice episode, I uncover the secrets behind sales and lead generation funnels—two essential tools for virtual assistants and freelancers looking to elevate their business. Learn all about funnels, how they work, and why you need both to build a successful and sustainable business. Tune in to discover: The key differences between sales and lead generation funnels. How each type of funnel can capture interest, nurture leads, and convert prospects into paying clients. Best practices for choosing the right tools and avoiding common mistakes. By the end of this ep...2024-06-1108 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #234: Profit First Magic: How to Make Your Business ThriveIn this episode of VA Tips, Tricks, and Advice, I uncover the secrets of the Profit First method—a revolutionary approach to bookkeeping that puts profit at the top of your priorities. Learn how this simple yet powerful method can transform your financial management, reduce stress, and ensure your business is always profitable. Tune in to discover how to implement Profit First and take control of your business finances today! Disclaimer: This episode is for informational purposes only and does not constitute financial advice. Please consult a financial professional for personalized guidance. So sit back, relax, and tu...2024-06-0404 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #233: WP Income Streams: Creative Ways to ProfitIn this episode, I'm excited to delve into one of my favorite topics: WordPress and how it can pave the way for a great living. Join me as we explore the diverse world of WordPress services and uncover the myriad ways they can become lucrative income streams. We'll discuss how harnessing the power of WordPress can drive business success and open up new avenues for financial growth. So sit back, relax, and tune in as we unravel the possibilities and strategies for maximizing your earnings with WordPress. Ready to kickstart or elevate your WordPress journey...2024-05-2808 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #232: Mindset Matters: Uncovering Self-Sabotage in BusinessIn this episode, join me as I dive into my personal journey of self-sabotage driven by limiting beliefs. Discover how mindset obstacles like perfectionism and overthinking may hinder your business success. Tune in to explore actionable strategies for overcoming these barriers and unlocking your full potential. Sit back, relax, and tune in as I unravel the intricate dynamics of self-sabotage in business. Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iHeartRadio, and more. Short, impactful...2024-05-2107 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #231: Top Signs It's Time to Rebrand Your BusinessJoin me as we chat about knowing when it's time for a business makeover. From feeling stuck with labels like 'VA' or 'freelancer' to sensing changes in your audience or services, we'll cover the signs, and it's time for a fresh start. Get ready for some tips on how to make your rebranding journey as smooth as possible. It's all about leveling up your biz! Grab your favorite beverage and tune in for insights on recognizing when to rebrand and making the process smooth and effective. Enjoyed today's chat? Dive into more actionable insights on...2024-05-1405 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #230: The Business of WordPress: Why It's LucrativeIn this episode, let's dive into why WordPress can be a goldmine for VAs, freelancers, and consultants like us. I'll break down the reasons why building a WordPress-based business is not just lucrative but also flexible and scalable. From diverse revenue streams to attracting high-paying clients, you'll get the insights and tips you need to make WordPress work for you. Whether you're just starting out or looking to level up, tune in to find out why WordPress is such a smart move for your business. Tune in to discover the different ways WordPress can be a lucrative...2024-05-0711 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #229: The Power of Vision Boards: Bringing Your Goals to LifeJoin me as I dive into the world of vision boards. These powerful goal-setting and visualization tools can help you stay focused and motivated on your journey to success. We'll explore how vision boards boost creativity and provide daily motivation. You'll get some great ideas for building your vision boards, whether you prefer physical or digital formats. Plus, I'll share tips on integrating your vision board into your daily routine for maximum impact. Tune in and discover how vision boards can help you achieve your goals! Enjoyed today's chat? Dive into more actionable insights on...2024-04-3005 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #228: Keeping Your "Why" Visible: The Key to SuccessIn this episode, I dive into why it's crucial to understand your "why" and keep it visible. I'll share how this core reason behind your work can inspire you during rough patches and help guide your business decisions. Plus, I'll give you some creative ideas for keeping your "why" front and center, from tech-based reminders to daily affirmations. Whether you're just starting or building on your success, tune in for practical tips on staying focused and resilient by connecting with your "why." Tune in to discover the power of connecting with your "why" and how it can...2024-04-2304 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #227: The Power of Upsells: Boosting Your Bottom LineAre you struggling to upsell your clients into additional services or guide them toward their next steps? Stop overthinking it and embrace the concept of "upshares" instead. Join me in this episode as we dive into how shifting your perspective from traditional upselling to collaborative upsharing can transform your approach to sales. Discover how to create win-win opportunities that not only boost your bottom line but also foster stronger client relationships. Plus, learn why it's crucial to stop leaving money on the table by harnessing the power of upshares. Tune in and unlock your potential for sustainable...2024-04-1606 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #226: Client Adjectives: Harnessing How Others Describe You for Marketing SuccessToday, let's chat about a game-changer for your business: client adjectives. Ever wonder how the words your clients, co-workers, and colleagues use to describe you can supercharge your marketing? Join me as we explore how tapping into their language can attract your dream audience and fuel your growth. Ready to speak their language and build those meaningful connections? Let's dive right in! Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iHeartRadio, and more. Short, impactful episodes to...2024-04-0907 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #225: Tech-Boosted: AI's Impact on Virtual Assistance & FreelancingToday, I'm diving deep into the world of AI and its game-changing impact on virtual assistance and freelancing. We'll explore how it's not just about saving time and cutting down on errors but also about unlocking scalability and boosting creativity. Join me as I unpack how AI isn't replacing us—it's enhancing our skills and opening up new possibilities for Virtual Assistants, Freelancers, and Consultants everywhere. Let's jump in! Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iH...2024-04-0206 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #224: Protecting Yourself: 2024 Scam Survival GuideIn today's episode, I explore the latest tactics scammers are using to target Freelancers and Virtual Assistants in 2024. From payment scams to phishing emails, I share firsthand insights and practical advice to help you protect yourself from online fraudsters. Tune in as I provide a comprehensive survival guide to keep your business safe. Grab your favorite beverage and tune in! Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple, Spotify, Google, iHeartRadio, and more. Short, impactful episodes to...2024-03-2608 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #223: 3 Best Pieces of Advice I Received from My Clients When I Was First StartingJoin me as I take a trip down memory lane and share three game-changing pieces of advice that really made a difference when I was starting out as a VA. From learning the value of my skills to staying true to myself, these tips not only shaped my business but also taught me valuable lessons along the way. So whether you're a seasoned VA or just dipping your toes into the freelancing world, come hang out with me, and let's chat about how these nuggets of wisdom can help you rock your freelance journey, too! Grab your...2024-03-1908 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #222: Launching Strong: Marketing Strategies for Your VA/Freelance BusinessIn today's episode, I delve into the essential strategies for successfully marketing your new VA/Freelance business from day one. Discover what to prioritize and common pitfalls to avoid when seeking your first or next client. Uncover the transformative power of automation, the art of non-selling, and exclusive tips for an impactful launch. Grab your favorite beverage, and tune in for top tips on effectively marketing your brand-new business! Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Tricks + Advice.' It's the no-fluff, no-hype podcast you've been looking for. Subscribe on Apple...2024-03-1208 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #221: Visibility Unleashed: 5 Tips to Conquer the Fear of Putting Yourself Out ThereIn this episode, we're delving into something many of us in the service industry can relate to – the fear of being visible. Whether you're a Virtual Assistant, Freelancer, or Consultant, it's a common hurdle. But here's the thing – your skills are in demand, and people out there need what you've got. Join me as we unpack five practical tips to tackle this fear head-on and step into the spotlight with confidence. It's time to share your brilliance and pave the way for a thriving career by putting yourself out there. Grab your favorite beverage and let's explore the...2024-03-0508 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #220: Techie Tools for Digital NomadsIn this episode, I dive into the must-haves for every digital nomad's toolkit. Discover the essential techie gear that keeps remote professionals connected and productive on the road, from laptops to secure VPNs and portable hotspots. Join me as we explore the key accessories and tools that make up the ultimate nomadic workstation, ensuring success for the modern, tech-savvy wanderer. So, grab your coffee or favorite beverage, hit play, and let's dive into the essential techie tools for digital nomads. Trust me, you won't want to miss this! Enjoyed today's chat? Dive into more actionable...2024-03-0407 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #219: Crafting a Productive Morning RoutineReady to unlock the secrets of a killer morning routine? Join me in this episode as I chat about the power of kickstarting your day right and setting yourself up for success, especially if you're like me and thrive on a bit of structure! I'll be dishing out tips on creating a morning routine that's tailor-made for you. It's all about putting yourself first and finding that sweet spot for maximum productivity. So, grab your coffee or favorite morning beverage, hit play, and let's dive into how you can craft a morning routine that'll have you conquering...2024-02-2006 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #218: Unveiling WP Packages: Creative Ideas for Packaging Your WordPress ExpertiseCurious about turning your WordPress skills into ready-made packages? In this episode, I'll share diverse examples of WP packages I've used and taught others. These aren't just ways to make money but unique revenue streams crafted from your WP knowledge. Plus, I'll throw in some ideas on specialized WP services that can command higher rates. Tune in and discover the art of selling your WP expertise off the shelf. Grab your drink, settle in, and let's infuse some insights into your WordPress journey. This is not about flashy sales pitches—we're talking about building genuine connections and pl...2024-02-1308 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #217: Marketing vs. Sales: The Unseen Tug-of-War in Service BusinessesHave you ever felt the marketing-sales confusion in the world of VAs, Consultants, and Freelancers? I get it! In this episode, I'm spilling the beans on why many dive headfirst into sales, forgetting the marketing magic. Picture it as a chat over coffee – I'll share real stories and tips on why relationships rule in service gigs.  Grab your drink, kick back, and sprinkle some awareness into your service-based business journey. It's not about sales pitches – we're talking real connections and playing the long game. Enjoyed today's chat? Dive into more actionable insights on 'VA Tips, Trick...2024-02-0606 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #216: Mastering Digital Marketing Tech Skills: The What and WhyReady to dive into a world of possibilities? In this episode, I'm unlocking the secrets to mastering digital marketing tech skills as a virtual assistant. Curious about what I mean by "DM tech skills"? I've got the "what" and "why." From enhancing your marketability to expanding your client base, these skills are more than just a trend – they're your ticket to a thriving VA career. Join me as I break down what "DM tech skills" really mean and why they're a game-changer for virtual assistants. Plus, I'll be sharing a list of different services you co...2024-01-3008 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #215: Time Talks: Navigating the Challenges of Selling TimeToday, we're tackling a topic that hits close to home for many of us freelancers, consultants, and virtual assistants – selling our time. Have you ever felt like explaining the value of your time is as tricky as teaching quantum physics to a cat? Yeah, been there. In this episode, we're unpacking the challenges of selling time-based services. From the intangible nature of time to dealing with those unexpected project curveballs, I've got it all covered. So grab your favorite beverage, kick back, and join the conversation on selling time. It's going to be a game-changer, my...2024-01-2306 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #214: Tech Mastery Unleashed: Learn Digital Marketing by DoingGet ready for a game-changing episode where we're breaking down the misconception that you need to be a marketing guru to dive into digital marketing services. I'm spilling the beans on how you can learn digital marketing by doing it – starting with the tech that makes it all happen. Picture this: you don't have to be a marketing expert to kick off your digital marketing journey. We're flipping the script. I'll share insights on focusing on the tech side of things, like building your website, creating lead magnet funnels, and growing that coveted email list. We...2024-01-1605 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #213: VIP Days Demystified: Your Ticket to Intensive SuccessToday's episode is about demystifying VIP Days – those game-changing, intensive sessions that can level up your biz. So, picture this: a single day that can transform your projects, elevate your client game, and seriously boost your success. Intrigued? You should be! Join me as we break down why VIP Days aren't just exclusive but essential. I'm spilling the beans on what makes them so powerful, the types of projects they're perfect for, and how they can take your client experience to a whole new level. I'm throwing in real talk, sharing personal insights, an...2024-01-0905 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #212: Pricing Progress: Recognizing the Signals to Raise Your RatesI'm diving into the subtle signs that shout, 'It's time to raise your rates!' Whether you're a virtual assistant, freelancer, or consultant, we've all been there, wondering when to make that move. Join me as we discuss the art and science of recognizing those signals that scream growth. From increased expertise to a waitlist stretching longer, we're deciphering the language of your business, telling you it's ready for that next pricing chapter. I'll share my experiences, the 'aha' moments that made me realize I was undervaluing myself. Plus, practical tips on navigating this journey...2024-01-0205 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #211: Unveiling the VA Freedom Journey Framework: A Sneak Peek into the Phases of Start, Specialize, and ScaleEmbark on a journey of transformation as I unveil the VA Freedom Journey Framework in this special episode. Delve into the story behind this restructured roadmap designed for virtual assistants, freelancers, and consultants, and discover how it brings more freedom and flexibility to your business. Tune in to explore the Start, Specialize, and Scale phases and gain insights into the upcoming programs that promise to revolutionize your business journey. Don't miss this episode for the key to unlocking a business that fills your life with the freedom you crave. Listen in and embrace the benefits of this...2023-12-2610 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #210: The Power of One Word: Choosing Your Word of the YearWelcome to an empowering episode where I explore the impact of selecting a single word to shape your year. Join me as I delve into the art of choosing your "word of the year" — a simple yet profound practice that can ignite change, focus, and purpose in your life. ✨ Why Choose a Word? Picking a word of the year is like setting a compass for your journey. It is a constant reminder, a source of motivation, and a guiding light when faced with decisions and challenges. Whether you're seeking clarity, courage, or connection, your chosen word can...2023-12-1906 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #209: Beyond Limits: Overcoming Self-Doubt and ThrivingEmbrace the new year with a mindset shift! In this empowering episode, I dive deep into the empowering journey of overcoming self-doubt and breaking free from the chains of our own excuses. Join me as I explore the pivotal question: Are you offering what you love to do each day? If not, why persist in the status quo? It's time to get tired of our own excuses and make a change! 🔥 Why Listen: As we step into a new year, it's the perfect time to reassess our paths. This episode guides you to breaking through limitations, rec...2023-12-1208 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #208: Job to Journey: The Playbook for Starting Your Business on the SideIn this week's episode, I dive into the dynamic world of building a business while employed. Join me as I uncover the top tips for navigating the challenges of entrepreneurship while juggling the demands of a full-time job. From effective time management to legal considerations, I cover it all. Plus, don't miss my exclusive Call to Action introducing the 'From Cubicle to Consultant Program,' a transformative experience designed especially for women ready to break free from soul-sucking jobs and build their own thriving ventures. Tune in for insights, inspiration, and the actionable steps you need to make your...2023-12-1011 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #207: Embracing Change and Growth: The Only Constants in Life and BusinessIn this episode, I take a candid look at my personal and professional growth journey, sharing insights on how I've embraced change and redefined my mission to empower Virtual Assistants. I reflect on my experience working with a business coach and its profound impact on my personal development. Join me for an authentic dialogue on change, growth, and the thrilling new offerings I have in store for my community as we enter a fresh chapter in the digital era. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated.  I...2023-11-2807 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #206: Strategies for Niche Specialization: A Consultant’s BlueprintIn this episode, I unveil the art of niche specialization, offering practical strategies for Virtual Assistants (VAs) to become trusted niche consultants. I explore what niche specialization means and why it's vital. Discover actionable insights on pinpointing and cultivating your niche, combining task, industry, and software specializations to provide tailored solutions. By the end, you'll have a blueprint for building your consulting brand and creating lasting client relationships within your chosen niche. Tune in to unlock the secrets of niche specialization and the path to becoming a virtual consultant. I invite you to listen and share your...2023-11-2108 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #205: The Specialized VA: Expertise in Software and TasksIn this episode, I continue our specialization journey, focusing on software specialization. I'll define the concept, shedding light on what it means to excel using specific software tools and applications. Delving deeper, I explore why software specialization matters, emphasizing the value of proficiency with particular software and how it distinguishes VAs in the field. I'll round off the episode with insights into how you can seamlessly marry task specialization with your software expertise, offering a holistic approach to elevate your business. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. 2023-11-1405 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #204: From Generalist to Specialist: The Power of Task SpecializationIn this episode, I explore the world of task specialization. I'll break down the concept, emphasize its importance, and provide practical ways to start. I'll show you how to leverage your existing skills, experiences, and interests for specialization and offer tips on conducting a skills assessment. Join me for an episode filled with insights and inspiration, highlighting the transformative power of task specialization for virtual assistants aiming to excel in their careers. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. To learn more about the four types...2023-11-0706 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #203: Finding Your Niche: The Power of Industry SpecializationIn this week's episode, I explore the art of industry specialization for Virtual Assistants and Freelancers. I delve into the 'why' and 'how' of selecting the right industry to focus on in your business. Learn how aligning your passions, skills, and interests with the right industry can elevate your work and strengthen your client relationships. Discover practical tips and insights to guide your journey toward industry specialization, unlocking the power of becoming an industry expert as a VA. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated.  To l...2023-11-0107 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #202: Embracing Imperfection: VAs and AuthenticityIn this episode, I dive into the power of authenticity. I explore why it's the bedrock of trust, highlighting the pivotal role it plays in nurturing genuine connections with prospects and clients. Discover the power of aligning your personal brand with authenticity and the significance of creating authentic content. I also discuss acknowledging mistakes and embracing vulnerability in your business.  I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated.  If you found value in this episode, subscribe to my podcast, "VA Tips, Tricks + Advice." It offers a fresh pe...2023-10-2408 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #201: VA Marketing Unleashed: 5 Strategies for SuccessIn this week's episode, I'm diving into the world of marketing and unleashing the strategies that can supercharge your success. Whether you're a seasoned VA looking to amplify your client base or just starting in the field, these five proven marketing tactics will set you on the path to triumph. Tune in now and discover how to unleash your full marketing potential as a VA. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated.  If you found value in this episode, subscribe to my podcast, "VA Tips, Tricks + A...2023-10-1710 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #200: Unveiling Your VA Niche: A Step-by-Step GuideIn this week's episode, I dive deep into the journey of uncovering your niche as a Virtual Assistant. I get that entering the VA industry can be overwhelming, given the myriad of skills one possesses. However, discovering your unique niche is the key to not only finding fulfillment in your work but also excelling in your chosen field. Join me as I guide you step by step through the process of identifying your core skills, aligning them with your passions, and ultimately unveiling the niche that will set you on a path to success as a VA...2023-10-1010 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #199: Mastering Tech Tools: The Essential Business Toolkit for Virtual AssistantsIn this week's episode, I'm diving into the realm of essential tech tools for your VA business. Whether you're a seasoned tech-savvy VA or embarking on your journey, this episode provides valuable insights and recommendations to boost your productivity. Plus, as an update to a previous episode, I'm excited to include a free checklist of my recommended tools to supercharge your VA business toolkit. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated.  Here is the link to grab the free Techie Tools checklist I mentioned in this e...2023-10-0307 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #198: Mastering Specialization: The Four Pillars of VA ExpertiseIn this episode, I explore the secret to success: Specialization. Discover the four essential pillars of specialization — Industry, Task, Tool, and Niche — and learn how they can set you apart in the competitive VA industry. Whether you're a seasoned VA looking to fine-tune your services or just starting out, this episode is your roadmap to becoming a sought-after expert in your chosen niche. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this episode, subscribe to my podcast, "VA Tips, Tricks + Advice." It offe...2023-09-2705 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #197: Empowering Your VA Journey: Unveiling the VA Freedom + Flexibility FrameworkIn this episode, I introduce the groundbreaking VA Freedom + Flexibility Framework, your key to unlocking the freedom and flexibility you've been craving in your business. Join me as I unveil this powerful tool and explore how it can revolutionize your path to success. This episode is a must-listen if you've been searching for a way to reclaim control and balance. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this episode, subscribe to my podcast, "VA Tips, Tricks + Advice." It offers a fresh...2023-09-2707 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #196:The Future of Work: VAs vs. AI - Myths and RealitiesIn this episode, I explore the evolving relationship between Virtual Assistants (VAs) and Artificial Intelligence (AI). I delve into the unique strengths of VAs, highlighting their invaluable human touch, problem-solving abilities, and creative thinking. While AI automates routine tasks, I discuss how VAs thrive by adapting to tech-savvy and strategic roles. Join me for a deep dive into the future of work, where VAs and AI collaborate to provide exceptional service. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this episode, subscribe...2023-09-1203 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #195: AI-Driven Success: Elevate Your Marketing and Get ClientsIn this episode, I'm diving into the transformative world of AI and its profound impact on marketing and client acquisition for Virtual Assistants. Join me as I explore how embracing AI can revolutionize your marketing efforts, help you craft compelling messages, and attract clients like never before. From generating personalized content to identifying your ideal audience, discover the power of AI as your secret weapon for success in the VA landscape. Tune in to gain insights, strategies, and actionable steps to elevate your marketing game and lead you to a steady stream of satisfied clients. I invite...2023-08-2906 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #194: LinkedIn Goldmine: Finding High-Value Clients and Dodging Feeding FrenziesJoin me in this episode as I jump into LinkedIn, a treasure trove for Virtual Assistants seeking high-value clients. Discover practical strategies to leverage this professional network, build meaningful connections, and avoid the pitfalls of trendy but ineffective feeding frenzies. Learn how to make the most of LinkedIn to grow your client base and establish yourself as a sought-after VA in your industry. Don't miss out on these valuable insights to unlock the true potential of LinkedIn for your Virtual Assistant business. I invite you to listen and share your thoughts! Your feedback is highly valued and...2023-08-2205 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #193: Online Project Management Essentials: Skills in Managing, Not TechIn this episode, I dive into the core principles of effective online project management, spotlighting the vital skills that drive success. Discover a project manager's pivotal role in managing tasks + teams, mastering communication, and achieving project objectives. I'll debunk the myth that being a tech guru is essential and explore how honing your management skills can propel your projects and career to new heights. Join me for practical insights, valuable tips, and a fresh perspective on the power of mastering management rather than just technology. I invite you to listen and share your thoughts! Your feedback is...2023-08-1505 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #192: The Perils of Bad Coaching and Training: Protect Yourself + Make Informed ChoicesIn this compelling episode, I delve into the perils of bad coaching and training, exploring the potential damage it can cause to you and our industry. Learn tips on safeguarding yourself from falling victim to false marketing claims and ineffective services. Discover tips on vetting coaches and trainers, ensuring legitimacy, and making informed choices. These tips will empower you and help you avoid the pitfalls of lousy coaching + training. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this episode, subscribe to my...2023-08-0810 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #191: The Reality Behind Making 10k in a Month: Shattering Illusions + Unveiling TruthsIn this candid and eye-opening episode, I delve into the deceptive allure of making 10k in a month with no experience; a promise often splashed all over social media. Join me as I separate fact from fiction and empower you with practical tips to truly understand what it takes to make that kind of money and what they're not telling you.  I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated.  If you found value in this episode, subscribe to my podcast, "VA Tips, Tricks + Advice." It offers a fr...2023-08-0109 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #190: Embracing WordPress Services Without Design or Tech SkillsIn this episode, I challenge the common misconception that you need to be a designer or tech expert to offer WordPress services. Get ready to unlock your potential and embark on a journey of success in WordPress without the need for traditional design, tech skills, or any WordPress experience! I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated.  To learn more about how you can offer WordPress Services, go to - https://thetechiementor.krtra.com/t/ZJkXQ9u46gYf Enjoyed today's chat? Dive into more actionable i...2023-07-2505 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #189: From Zero to Two: My Journey to Landing My First Two VA ClientsIn this episode, I reveal the secrets behind landing my first two VA clients. Tune in to learn valuable tips and insights, actionable strategies, and practical advice to empower you to advance your VA career and help you find clients. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. Here is the link to my LinkedIn For Virtual Assistants course I mention in this episode - https://programs.thetechiementor.com/link-sales  If you found value in this episode, subscribe to my podcast, "VA Tips, Tricks + Advice." I...2023-07-1807 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #188: Navigating the Storm: Handling Angry Clients with Professionalism and EmpathyIn this episode, I delve into the crucial topic of handling an angry client with professionalism and empathy. Dealing with unhappy clients can be challenging, so I'm providing valuable tips and strategies to navigate these situations gracefully. Learn to maintain your composure, actively listen, and respond with empathy while defusing tension and working towards a resolution.  I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this episode, subscribe to my podcast, "VA Tips, Tricks + Advice." It offers a fresh perspective without fluff or h...2023-07-1105 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #187: Unlocking Success: The Power of CEO Focus WeeksIn this episode, I delve into the practice of dedicating a week once a quarter to work on your business as CEO. Discover the benefits of this focused approach, from refining services and setting strategic goals to improving client relationships and enhancing your systems. Join me as I provide actionable insights and practical tips to help you elevate your business. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this episode, subscribe to my podcast, "VA Tips, Tricks + Advice." It offers a fresh...2023-06-2708 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #186: Discovering Your Hidden Strengths: Fine-Tuning Your Offers for SuccessIn this episode, I dive into the transformative power of discovering your innate strengths and aligning them with your offers. Join me as I explore the importance of self-awareness and how it can lead to remarkable shifts in your business. Understanding your core strengths is crucial for creating offers that resonate with your nature.  I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this episode, subscribe to my podcast, "VA Tips, Tricks + Advice." It offers a fresh perspective without fluff or hype, available o...2023-06-2005 minThe VA Simple™ PodcastThe VA Simple™ PodcastVATTA #185: Tech Audits: Maximizing Revenue from Your ExpertiseJoin me in this episode as I explore the undeniable benefits of offering tech audits to your clients. They're a great way to increase your revenue and your position as an expert. Plus, I share tips on structuring them to help you hit the ground running! I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. If you found value in this episode, subscribe to my podcast, "VA Tips, Tricks + Advice." It offers a fresh perspective without fluff or hype, available on popular platforms like Apple, Spotify, Google, iHeartRadio...2023-06-1308 minMarketer of the Day with Robert PlankMarketer of the Day with Robert Plank591: Run Your Business Like a Predictable, Repeatable, Dependable Money-Making Machine By Delegating with The Techie Mentor Susan MershonSusan Mershon, The Techie Mentor, teaches the strategies, skills & systems you need to design, build & grow a thriving Virtual Assistant business. She explains what you need to know to get over the hesitation of hiring a freelancer, and the many options available to you, for example, a website audit. Quotes:                                                                                                                                    “For many of […] The post 591: Run Your Business Like a Predictable, Repeatable, Dependable Money-Making Machine By Delegating with The Techie Mentor Susan Mershon first appeared on Marketer of the Day with Robert Plank.2018-09-0431 minMarketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the WorldMarketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World591: Run Your Business Like a Predictable, Repeatable, Dependable Money-Making Machine By Delegating with The Techie Mentor Susan MershonSusan Mershon, The Techie Mentor, teaches the strategies, skills & systems you need to design, build & grow a thriving Virtual Assistant business. She explains what you need to know to get over the hesitation of hiring a freelancer, and the many options available to you, for example, a website audit. Resources The Techie Mentor (Official Site) The Techie Mentor (Freebies) Susan Mershon (Twitter)2018-09-0431 minThe Tyler Wagner ShowThe Tyler Wagner ShowSusan Mershon: The Techie MentorSusan Mershon, The Techie Mentor, specializes in teaching the systems & skills necessary to start and grow a lucrative Virtual Assistant business. You can learn more about Susan here: https://www.thetechiementor.com/ This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite and join the free community at http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support2018-08-2404 minThe OuchSourcing PodcastThe OuchSourcing Podcast#28 - Susan Mershon - The Techie Mentor ; VA TrainingI have spoken with the passionate Susan Mershon about the fact that being a proactive person is what makes the difference between an average Virtual Assistant and a Superstart VA. She talked about the most common pitfalls that professionals face when starting their new VA businesses and how to overcome them. She also says that the employee mindset is one of the biggest challenges faced by new VAs.   Full show notes and links: https://aderson.com/post/interview-28-susan-mershon-the-techie-mentor-and-va-training2017-08-1700 minBusiness Creators Radio Show with Adam HommeyBusiness Creators Radio Show with Adam HommeyWhy Virtual Assistants need Project Management Skills, With Susan MershonBeing a successful virtual assistant isn’t necessary just about getting tasks completed. If you can’t manage yourself and your business and you aren’t organized, you will find it tough to succeed as a virtual assistant. You may not have any desire to become a project manager, but you need to have project management skills in order to run a successful business. Susan Mershon, The Techie Mentor, shares why you need to have project management skills in your VA biz!The post Why Virtual Assistants need Project Management Skills, With Susan Mersho...2014-11-2500 minBusiness Creators Radio Show With Adam HommeyBusiness Creators Radio Show With Adam HommeyWhy Virtual Assistants need Project Management Skills, With Susan MershonBeing a successful virtual assistant isn’t necessary just about getting tasks completed. If you can’t manage yourself and your business and you aren’t organized, you will find it tough to succeed as a virtual assistant. You may not have any desire to become a project manager, but you need to have project management skills in order to run a successful business. Susan Mershon, The Techie Mentor, shares why you need to have project management skills in your VA biz!The post Why Virtual Assistants need Project Management Skills, With Susan Mersho...2014-11-2500 minDenise Griffitts - Your Partner In Success™ Radio!Denise Griffitts - Your Partner In Success™ Radio!Denise Griffitts Interviews Susan MershonSusan Mershon is a Virtual Assistant Coach & Trainer who helps home based entrepreneurs multiply their income by simplifying technology through coaching & training. Susan started The Techie Mentor™ after several of her Virtual Assistant clients asked for coaching and training on the business skills & technology they need to get more clients and earn more money. She realized entrepreneurs should have the confidence and knowledge to be self-sufficient when it comes to the technology they rely on. The Techie Mentor™ offers training and coaching to virtual assistants and entrepreneurs to help them build a successful business and multi...2013-11-151h 08