Shows
Dirty Deeds Done WellEpisode 129: 1on1 mit Susan Schramm, CMO Motel OneThe Cloud One | Servicequalität und Erfüllung des Markenversprechen
Im Jahr 2000 eröffnete MOTEL ONE das erste Hotel. Inzwischen existieren rund 100 Hotels in 13 Ländern und MOTEL ONE gilt als erfolgreichste deutsche Hotelkette. Seit 2022 agiert das Unternehmen mit einer zweiten Marke im Markt: THE CLOUD ONE. Worauf ist der Erfolg der Hotelkette zurückzuführen? Wie differenzieren sich die Marken MOTEL ONE und THE CLOUD ONE?
Das Thema Servicequalität ist für viele Kundinnen und Kunden das Frustthema Nummer 1. Wie geht MOTEL ONE vor, um das Markenversprechen einzuhalten? Welche Rolle spielen Markenidentität und Unternehmenskultur? Was braucht es, damit...2025-05-0831 min
Access All Areas | The C-Suite Leadership & Tech Podcast von Nina Michahelles und Livia von Mitschke-Collande#26 Access Kundenzentrierung mit Susan Schramm, CMO Motel One Group#26 Access Kundenzentrierung mit Susan Schramm, CMO Motel One GroupIn dieser Folge von Access All Areas diskutieren Livia und Nina, beide in Leadership Positionen bei Google Deutschland, mit Susan Schramm, CMO bei Motel One. Susan war zuvor 20 Jahre lang bei McDonalds tätig, zuletzt im Vorstand (Marketing) und als CMO. Sie spricht über die Herausforderungen und Chancen einer konsequenten Ausrichtung auf Kund:innen. Was bedeutet Kundenzentrierung im Kern? Wie hat sich der Ansatz im Laufe der Zeit verändert? Und welche Rolle spielen innovative Technologien wie KI bei der Gestaltung der Kundenzentrierung der Zukunft?2025-04-0447 min
The Leveraged Business: Earn More, Work Less, Grow FasterBusiness Resilience for Women Rising Resilient Decoded from Interviews with 20 Successful Female EntrepreneursIn this landmark final episode of our Rising Resilient series, we're unpacking the ultimate guide to entrepreneurial resilience, synthesised from conversations with 20 remarkable women business leaders. From Fortune 500 executives and tech innovators to successful startup founders and corporate change makers, these accomplished entrepreneurs reveal their hard-won wisdom about building sustainable success. Host Jay Allyson weaves together powerful insights from months of in-depth interviews, examining how true resilience emerges through both personal growth and systematic approaches. This comprehensive exploration centres around three transformative themes: evolving resilience beyond mere recovery, embracing the deeply human side of business sustainability, and...2024-12-1330 min
The Leveraged Business: Earn More, Work Less, Grow FasterBuilding Resilient Leadership Through Strategic De-Risking with Susan SchrammToday we're joined by Susan Schramm, a distinguished strategy expert who helps CEOs and leadership teams fast-track high-stakes initiatives when failure isn't an option. As the founder of Go to Market Impact, Susan has developed the proprietary De-Risk System for Impact®, helping organisations systematically navigate the hidden risks that can derail even the best strategies. Susan is a business consultant who has mastered the art of navigating high-stakes strategy execution and risk management. With an impressive track record of driving successful initiatives for Fortune 500 companies and a passion for helping nonprofits and community organisations, Susan b...2024-11-0144 min
HR Inside OutSusan Signing Off – Thank you – It has been a wonderful journey!Episode Intro:It is time to “sign off” with this being my final podcast in the series HR Inside Out. And wow, what a wonderful experience this has been, learning how to become a podcaster, having the courage to reach out to potential guests, developing the programs, working with an editor, undertaking the related research, meeting new people, and deepening my relationship with others – so many new experiences along the way. I sincerely hope that the series has accomplished its goal of providing you insights that have helped you personally, and in your people oversight responsibilities. As s...2024-08-1252 min
Stuff You Missed in History ClassMarjorie Courtenay-Latimer and the CoelacanthThe coelacanth was believed to have gone extinct about 66 million years ago, until one was spotted in South Africa in 1938. Naturalist and museum curator Marjorie Courtenay-Latimer played a key part in that event. Research: Ashworth, Willam B. Jr. “Scientist of the Day – Marjorie Courtenay-Latimer.” Linda Hall Library. 2/24/2020. https://www.lindahall.org/about/news/scientist-of-the-day/marjorie-courtenay-latimer/ Bruton, Mike. “Curator and Crusader: The Life and Work of Marjorie Courtenay-Latimer.” Pinetown Printers, 2019. Courtenay-Latimer, M. “My Story of the First Coelacanth.” Occasional Papers of the California Academy of Sciences. No. 134. 12/22/1979. https://www.biodiversitylibrary.org/page/15956893#page/18/mode/1up Courtenay-Latimer, Marjorie. “Reminiscences of...2024-03-0646 min
LieblingsFrauen#10 Lieblingsfrau: LEA-SOPHIE CRAMERIn meiner zehnten Podcast-Folge von „LieblingsFrauen“ ist die bezaubernde, inspirierende und nur so vor Begeisterung sprudelnde Lea-Sophie Cramer ist zu Gast! Lea-Sophie ist durch und durch Unternehmerin, Gründerin, Podcasterin, Coach und Stimme der deutschen Wirtschaft. Ihr Herzensthema ist es Frauen in ihre Kraft und ihre Größe zu bringen. Lea-Sophie schrieb mit ihrem Unternehmen AMORELIE Erfolgsgeschichte, hat zusammen mit Verena Pausder einen der erfolgreichsten deutschen Wirtschafts-Podcasts „Fast and Curios“ an den Start gebracht und 2022 gründete sie die „Ten-More-In“-Academy. Damit unterstützt sie die „female leaders“ von morgen und bringt viele großartige Frauen zusammen. Wa...2024-01-241h 11
LieblingsFrauen#9 Lieblingsfrau: DÜZEN TEKKALIn meiner neunten Podcast-Folge von „LieblingsFrauen“ ist die außergewöhnlich mutige, bestärkende und kämpferische Düzen Tekkal zu Gast! Düzen ist Menschenrechtsaktivistin, Journalistin, Kriegsberichterstatterin, Politikwissenschaftlerin, Autorin, Filmemacherin und vor allem Mensch.Gemeinsam mit ihren Schwestern gründet Düzen die Menschenrechtsorganisation HAWAR.help und die Bildungsinitiative GermanDream. Sie wird laut in der Welt, mischt die Politik auf und gibt Unterdrückten eine Stimme.Wir sprechen mit Düzen über ihren persönlichen Wendepunkt im Leben, indem sie beschließt, Menschenrechtsaktivistin zu werden. Es geht um die eigene Stärke finden, Schwestern...2024-01-181h 00
Data Driven LeadershipDe-Risking Data TransformationYou can’t avoid risks. You can only plan for them. This is one of Susan Schramm’s cornerstone pieces of advice when it comes to data transformation. As Founder of Go To Market Impact, a firm specializing in de-risking data strategy, her advice is well worth taking. In this episode, you’ll hear an excerpt from a webinar where Susan shares why data modernization projects fail and how to de-risk them. She also warns against common mistakes she’s seen clients make when leading a data transformation. Kyle Roberts, Client Success Leader at Resul...2022-12-1441 min
Course Lab: Lessons from Successful Online Course CreatorsCourses for Executives (Susan Schramm)Susan Schramm is a consultant, marketing expert and the CEO of Go To Market Impact, LLC. She helps business leaders get faster results with their high-stakes strategies. In this episode, Danny and Abe talk with Susan about formatting and structuring an online program suited for senior executives.In this episode we discuss:Structuring an online course for busy executives.How to turn asynchronous learning experiences from a drawback into a feature.Creating opportunities for all members of the program to participate more fully.New ideas to create higher engagement through accountability.Customizing features to cat...2022-10-0319 min
Return to Vibrant Health11: Meditation & Ayurveda w/ Dr. Rashmi Schramm"Meditation doesn't work for me." Yes, yes. I said it too. That's why we call it a meditation practice.Today Dr. Rashmi Schramm - physician, integrative health coach, and teacher of Ayurveda and meditation - will lay out tips and tricks to get started with meditation and mindfulness (and much more). Being intentional, with "micro" meditations really helps those of us on GO all the time to bring mindfulness and meditation into our lives. Dr. Schramm left the clinic setting after 20+ years to expand her practice with integrative health coaching powered by meditation. You will LOVE her! 2022-09-2930 min
Nehemiah E-Community PodcastNehemiah Week 2022 Day 2: A Recap with Host Patrice Tsague and Guest Susan Schramm.Nehemiah Week 2022 is ongoing, guys! Yesterday we had an amazing day with our guest speakers on Nehemiah Week 2022 Day 2. Here's how our program went:
Devotion
The Nehemiah Week 2022 Day 2 program started with devotion by Pastor Noela Lumande, who emphasized that change is inevitable.
As business leaders, however, we must learn to adapt to change and use it to our advantage.
"Change shouldn't kill your dreams, it is an opportunity to bring up the dream, vision, and leadership within us."
Operational Excellence
This was followed by a talk...2022-08-1725 min
HORIZONT LovebrandsMcDonald's: Warum für CMO Susan Schramm Kreativfestivals eine Inspirationsquelle des Marketings sindADC-Kongress oder Cannes Lions - für Susan Schramm sind Kreativfestivals eine wertvolle Gelegenheit die Kreativität des eigenen Marketings zu überprüfen und neue Trends kennenzulernen. Doch für die CMO von McDonald's geht es hier längst nicht...
ADC-Kongress oder Cannes Lions - für Susan Schramm sind Kreativfestivals eine wertvolle Gelegenheit die Kreativität des eigenen Marketings zu überprüfen und neue Trends kennenzulernen. Doch für die CMO von McDonald's geht es hier längst nicht mehr nur um große Kampagnen. Der Fastfood-Marktführer ist in die Personalisierung des Marketings eingestiegen und entwickelt seine App zur zentra...2022-06-1554 minHR Inside OutBrian Schramm on Understanding BC Public Sector Pension PlansI met Brian when he was working as the Business Manager for the West Vancouver Municipal Employees Union. I was working as the Director of Human Resources and Payroll Services with the District of West Vancouver. We both eventually moved on from those positions. Brian, to work with the BCGEU – the BC Government and Services Employees Union - as, amongst other responsibilities, their pension expert. Brian recently retired from, what ended up being over ten years with the BCGEU, building expertise on the public sector pension plans in BC. He sat on pension boards, assisted wi...2022-02-071h 17
Die Stunde Null – Der Wirtschaftspodcast von Capital und n-tvMcDonald’s-Markenchefin Susan Schramm: „Wir wollen ein Hauch Normalität zurückbringen“Normalerweise sorgt McDonald’s mit Aktionen wie „Hüttengaudi“ und dem „Ostercountdown“ für Aufmerksamkeit und volle Restaurants. Mit der Öffnung der Gastronomie geht es für die Burgerkette vor allem um: Sicherheit und etwas Normalität. Große Erwartungen hat man auch an den Lieferservice McDelivery. In dieser Folge sprechen wir mit einem der Köpfe hinter der Marke für den deutschen Markt: Susan Schramm, Marketingchefin von McDonald’s Deutschland. Sie erzählt von den Monaten der Schließung, dem Neustart – und davon, wie der Fast-Food-Konzern beim Thema gesunde Ernährung und Müllreduzierung vorgeht // Weiteres Thema: Streit um das nächste Schul...2021-06-2938 min
The Sacramental CharismaticEp 24: Baptismal Invitation w/ Kristen Daley MosierOn episode twenty-three, I'm talking to Susan Cho Van Riesen about her experience as a female lead pastor, Asian American ethnic and cultural concerns, and much more!
About Kristen:
Kristen Daley Mosier completed her M.Div. at Fuller Seminary Northwest (Seattle) in 2012, and holds a B.A. in Art History from Western Washington University. Based in the Pacific Northwest, her research interests explore intersections of creation, spirit, materiality, and place. She is particularly interested in developing a theology of water that connects persons, places, and the experience of baptism through the life of the Holy Spirit. Kristen...2021-03-291h 27
What's Next, Agencies?#29 mit Susan Schramm, Vice President & Chief Marketing Officer von McDonald's Deutschland„Ich würde mir wünschen, dass Agenturen sich mehr an der Innovationsentwicklung beteiligen“, sagt Susan Schramm. Bei McDonald’s ist der Agenturpartner der verlängerte Arm der Marketingabteilung und ein wichtiger Impulsgeber – bei dem es neben der Kreativität aber auch auf exzellente Operations ankommt.
Sie und Kim sprechen in der neuen Folge #WhatsNextAgencies unter anderem über die Vor- und Nachteile von langen Agentur-Kunden-Beziehungen und sind sich einig: Kreative Challenger in ein Projekt zu holen, kann wahnsinnig bereichernd sein – in Form einer anderen Agentur oder eines neuen, internen Kreationsteams – ohne das als Misstrauensvotum für die Bestandsagentur zu verstehen.
Außerdem gibt Susa...2021-02-231h 04
A New Lens with CommonGood CapitalSusan Schramm on Getting Good Ideas UnstuckJeff Shafer, CEO of CommonGood Capital, speaks with Susan Schramm, founder of Go to Market Impact LLC, about getting good ideas unstuck, helping leaders systematically de-risk their strategies and improve their ability to get funding, the common mistake of focusing on the what instead of why, and more.2020-11-2300 min
A New Lens with CommonGood CapitalSusan Schramm on Getting Good Ideas UnstuckJeff Shafer, CEO of CommonGood Capital, speaks with Susan Schramm, founder of Go to Market Impact LLC, about getting good ideas unstuck, helping leaders systematically de-risk their strategies and improve their ability to get funding, the common mistake of focusing on the what instead of why, and more.2020-11-2300 min
Nehemiah E-Community PodcastNehemiah week Day 3 RecapNehemiah week Day 3 Recap with Patrice Tsague and Susan Schramm
Enjoy devotions, training and updates FREE by signing up for bronze membership https://bit.ly/NehemiahMembership2020-09-1042 minNehemiah E-Community PodcastNehemiah week Day 2 RecapNehemiah week Day 2 Recap with Patrice Tsague and Susan Schramm
Enjoy devotions, training and updates FREE by signing up for bronze membership https://bit.ly/NehemiahMembership2020-09-1036 minNehemiah E-Community PodcastNehemiah Week Day 1 RecapNehemiah week Day 1 Recap with Patrice Tsague and Susan Schramm
Enjoy devotions, training and updates FREE by signing up for bronze membership https://bit.ly/NehemiahMembership2020-09-1033 min
B.O.O.S.T. PodcastStrategies that Stick | Susan Schramm EP37Even the greatest strategy will fail if the people responsible for implementing it are confused, skeptical or unclear. Susan Schramm is a consultant, speaker and founder of GoToMarket Impact. She’s equipped hundreds of organizations and their teams to get aligned and gain traction on new ideas! The part of B.O.O.S.T.® she addresses during our conversation is Optimize Relationships. Connect with Susan >> Susan.schramm@gotomarketimpact.com | https://www.linkedin.com/in/susanbaileyschramm/Let's Stay in Touch! LinkedIn (be sure to mention you heard the podcast ;-)) Website2020-03-2518 min
Purpose & ProfitabilityKey #3 of 5 Keys to Scaling Your Business - Go To Market StrategiesLong term success of your business and brand starts in the beginning with your Go To Market Strategies which isn’t necessarily your marketing strategy.
So, whether you’re in startup mode, launching a new initiative or struggling with a current one, you may need to refine your go to market strategy after listening to this interview with My guest Susan Schramm of Go To Market Impact LLC.2019-07-3137 min
GotMead Live Radio Show6-4-19 Brian Galbreath – Unpossible Mead – Traditionals to Sessions and Sours6-4-19 Tonight on GotMead Live at 9PM EST we're talking with Brian Galbreath, owner of Unpossible Meadery in Dwight, IL. Brian started fermenting ciders and then mead in 2013. Since then he has focused on traditionals as a homebrewer on Pete Bakulic's advice. [break]Brian took a Mazer Cup win with his Montmorency Barrel Aged Mead, where he won the 2016 Home Mead Competition in the experimental mead category. At Unpossible Mead, Brian is focusing on session meads, tart and wild fermented meads, and is gearing up a barrel program. The tasting room in Dwight has an industrial theme with exposed...2019-06-042h 33GotMead Live Radio Show5-28-19 Steve Mertz – the Canadian Sasquatch – Mead Methodologies5-28-19 Tonight we're talking with Steve Mertz, 'the Canadian Sasquatch' (who confusingly lives in Texas). We'll be talking mead methodologies and the things Steve has figured out about them. Steve “The Canadian Sasquatch” started home brewing in Fall of 2012 after a trip to the Texas Renaissance Festival. His Beautiful Bride to be, and him had some mead and thought it would be fun to try to make it at home. A quick trip to the local home brew store and one mead kit later, he was hooked. Soon after that he also tried his hand at brewing beer and quite...2019-05-282h 13GotMead Live Radio Show5-21-19 Michael Poole – Texas MeadWorks – Saving A Mead – From Undrinkable Diesel to Triple 100’s at Mazer5-21-19 It's time for Texas! Texas Mead Works, that is. Mike Poole, owner and meadmaker of Texas Meadworks, in Seguin, TX, joins us tonight.
Mike began making beer, mead, and wine while living in Washington State in the early 1990s. He currently has approximately 26 years experience fermenting. With his wife, he opened Texas Mead Works and Blue Lotus Winery in 2010 in Seguin, Texas.
Last year in September, they opened a second tasting room in the Texas Hill Country. Under the Texas Mead Works brand, they have 9 varieties of still meads selling in liquor stores all over Texas. They also have a...2019-05-212h 12GotMead Live Radio Show11-20-18 Ryan Carlson – Creating Flavor Profiles for Mead Recipes11-20-18 We're continuing our exploration of mead recipes and flavor profiles this week. We asked in the GotMead Group on Facebook and on the Gotmead Page for some flavor profiles that people would like to try to create. We're going to spend tonight working on them, and seeing what we can come up with to help with creating recipes for those flavor profiles.
Get your Flavor Bibles out, and join us on the live chat as we explore creating particular flavor profiles in mead.
Some of the flavor concoctions that they have submitted are:
Matt Mead - Faygo Rock...2018-11-202h 15
Funnel Radio’s Behind the MicFunnel Radio Channel Shows from November 18, 2018Click to hear all programs sequentially. Or click on the program links below to listen to individual 25 minute podcast replays of the live program.
These are the Funnel Radio Channel Programs for November 15th, 2018. They are offered sequentially as broadcast.
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9:00 am Pac: Predictable Revenue Radio by ALTIFY hosted by @PatMorrissey
Guest: Glenn Davis, Sr. VP, Growth Execution and Client Engagement UnitedHealth Group
Topic: Why is 78% of Sales Rep time spent on Non-Selling Activities?
https://goo.gl/wTiQnL
10:30 am Pac: Ready, Set, Grow! with host Laura Patterson @lauravem by Vision...2018-11-202h 18