Shows
That's Marketing, BabyAre Product Marketers Your Secret Weapon?Engineers build killer products. Marketers get what makes people tick. But product marketers? They’re the secret sauce — blending the brains of product with the finesse of marketing.In this episode, Jess and Susan break down the role of product marketers in the B2B world and why they’re essential for nailing spot-on messaging because they bring the perfect mix of creativity and technical know-how.In this episode: Collaboration between content teams and product marketers for compelling content. How to navigate the gray areas of empowerment in product marketing across different company cultures. Best p...2024-10-1424 minThat's Marketing, BabyKiss, Marry, Kill: Marketing EditionLet's play a game ...Who's ready to kiss, marry, or kill some marketing strategies? 😈In this episode, Jess and Susan each share a thing they love right now, feel strongly about long-term, and loathe entirely in the world of marketing.Their lists include: The hot, new algo-preferred post format on LinkedIn The highs and lows of automation in paid media How to build a strategic content calendar with AI tools Why balancing performance marketing and brand building is crucial for long-term successThat's Marketing, Baby is produced by Sweet Fish Media....2024-09-3035 minThat's Marketing, BabyJess's Tips for Tackling Big Projects with ConfidenceWe've all had that project that made us both excited and terrified. Maybe it was the first time your manager asked you to tackle something you'd never tackled before. Maybe it was a stretch goal to prove you were ready for that promotion. In any case, when you're named the lead on a high-effort, high-impact, high-visibility project, what can you do to give yourself the highest odds of success without totally burning yourself out?In this episode, Jess walks you through what she does to pull off big projects with confidence....2024-09-1616 minThat's Marketing, BabyHypothetical Questions, Round 2What would you do if … Your content is suffering from too much input from too many people? You’re conflicted on how to delegate between an agency and your in-house team? You need more customer feedback to do your job better? Your paid campaign has so many offers and CTAs and there’s no way to test them all?Back by popular demand, Jess and Susan dive into another round of hypothetical marketing scenarios and challenges—and put their heads together on how to navigate them.(And be sure to check out Hypothetical Questions, Round 1!)Tha...2024-09-0334 minThat's Marketing, BabyGetting Your Paid & Organic Efforts in Sync with Lashay & TasOrganic and paid — how do we optimize and synchronize these two vital parts of our marketing strategy? We know it's about crafting content that converts and leaves a lasting impression. But where do we even start? And how do we stand out?In this episode, Jess and Susan are joined by Lashay Lewis and Tas Bober who lay out their collaborative approach to building a rock-solid marketing foundation, using customer research to create targeted content, and optimizing landing pages for maximum impact. They share their secrets to navigating the complexities of B2B marketing through the constant ch...2024-08-1947 minThat's Marketing, BabyFOMO-Inducing Event Promo Strategies You Need to KnowDo your palms start to sweat at the thought of planning your next event? Overwhelmed by the challenge of getting as many of the right attendees as possible to show up?In this episode, Susan and Jess reveal their favorite secrets to getting “butts in seats” and turning your event into a FOMO-inducing success story. We’re exploring the intricacies of event marketing — specifically the lead up to the event — from setting goals and themes to creating FOMO and using paid strategies.In this Episode: Setting clear goals and a theme for your event Tips for at...2024-08-0534 minThat's Marketing, BabyRoss Simmonds' Guide to Content Repurposing for Higher EngagementThe struggle to keep up with content creation is real. How often in our effort to create the next thing do we fail to properly distribute the last thing?In this episode, the legendary, Ross Simmonds stops by to give away the secrets to effectively share and repurpose your best work: The importance of resharing old content and why it still gets engagement today. Optimizing content through repurposing and updating existing assets. Content strategies, including testing headlines and leveraging paid vs. organic distribution.If you like this episode, do yourself a HUGE favor and follow...2024-07-2235 minThat's Marketing, BabyHow Social Media Has Totally Changed the Rules of Brand ManagementSocial media and the 24/7 news cycle has completely reshaped PR, brand reputation, and company credibility.In this episode, Jess and Susan discuss the complexities of modern brand management, specifically the importance of documenting what you will NOT say or do.In this Episode: Brand messaging and navigating competition Reputation management with social media at the center Tips for building and maintaining trust with your audienceThat's Marketing, Baby is produced by Sweet Fish Media. Book a call at sweetfishmedia.com.2024-07-0823 minThat's Marketing, BabyWhy Saying No Can Save Your MarketingDeciding what your brand won't say, do, or touch with a 39-1/2-foot pole is just as strategic as what it will. It’s the fastest path to avoid wasting marketing dollars on irrelevant leads and unfocused projects and ensuring your content and media are optimized for your buyer's journey.In this episode, Jess and Susan discuss the importance of knowing what your marketing team won’t be doing, what you’ll say no to, and how that will positively impact the results.Takeaways: Putting guardrails around your content and media at the strategy level...2024-06-2428 min
The Digital Marketing Mentor061: The Ins and Outs of Pay-Per-Click (PPC) Advertising - The Best of PPCSend us a textJoin us for this special episode of The Digital Marketing Mentor as we reflect on our conversations with various guests about their experiences with PPC advertising. We cover everything from why our guests entered this industry to bid management, control metrics, conversion tracking, and GA4. Whether you’re new to PPC or a seasoned pro, this Best of PPC episode will offer advice and anecdotes regarding this rapidly evolving industry. Episode Highlights The many experts we’ve interviewed about PPC advertisingI seem to share a few understandings: A deta...2024-05-221h 09That's Marketing, BabyAdopting a Video-First Strategy with Lindsay McGuireAs the Associate Director of Content & Campaigns at Goldcast, Lindsay McGuire's days are spent overseeing and creating content about how marketers can use events as a top revenue-driving channel.And believe you me, she practices what she preaches.In this episode, Lindsay shares with Jess: Her transition to Goldcast and marketing to marketers (00:02:26) How she juggles and differentiates multiple event series for varied audiences (00:06:15) Ways to engage live event audiences that spark stories, social proof, and future content ideas (00:12:50) The importance of engaging with an event audience BEFORE an event (00:17:33) Adopting a video-first mindset...2024-04-0825 min
The Digital Marketing Mentor057: Mastering Google Ads: Secrets to Success in Search, Speaking, and StrategySend us a textJoin Susan Wenograd as she shares her journey in digital marketing, blending creativity with practicality. Explore mentorship insights and the evolving landscape of Google Ads and new strategies to optimize in a post-cookie world! Episode Highlights Susan Wenograd, characterized by her unique blend of practicality and creativity, recounts her transformative journey from initially considering film studies to ultimately carving out a successful career in the realm of digital marketing. Through her experiences, she embodies the ethos of adaptability and perseverance, demonstrating how embracing both sides of her personality h...2024-03-2753 minThat's Marketing, Baby5 Tough-to-Pull-Off Marketing Activities That Are Worth the EffortLow-hanging fruit is great. But sometimes, you need a high-effort, high-impact program to make a splash in the market.In this episode, Susan and Jess share their top big-whale marketing efforts that actually pay off — and WHY they're worth the investment.Referenced in the show:Descript explainer videoThat's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and their free SEO tool, ottimo (ottimo.cool).Can't get enough? Subscribe to Rants & Raves, the official That's Marketing, Baby newsletter.2024-03-1834 min
RankableThe Messy Middle Ground of Google Ads ft Susan WenogradIn episode 122, Susan Wenograd takes the stage to share her profound insights into the dynamic world of Google Ads.Susan shares thoughts on the current state of Google Ads, providing a comprehensive overview of the latest trends and developments and discusses how to expertly navigate some of these new challenges.She also outlines how Google's SGE could impact Google Ads, unlocking exciting new possibilities and avenues for growth.(0:00) Intro(2:31) The Current State of Google Ads(4:21) How to Navigate the New Google Ads(5:45) The Iteration Process for Google...2023-11-0838 min
That's Marketing, BabyHypothetical Questions, Round 1What would you do if ...- You see an uptick in organic traffic, but not conversions?- Someone asks, "Should we bid on our own branded keywords?"- You have multiple products and personas, but a small marketing team?- You want to try to replicate some of your LinkedIn ads success on Facebook?In this episode, Susan and Jess throw these hypothetical marketing situations at each other and talk through the best ways to handle them.That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) a...2023-11-0229 min
That's Marketing, BabyMaking Big Bets and Awesome Ads with Alexa KilroyAlexa Kilroy — the Director of Marketing at Stay AI, and former Head of Brand at Triple Whale — has a consistent, tenacious grip on what's new, what's working, and what's not in the world of DTC and e-comm marketing.She joined Jess on the pod to talk about: Her non-linear path from high school teacher to tech marketer The marketing tactics that are working for Stay AI right now Why interactive content needs to be part of your marketing mix How to quickly test if a big bet will pay off or not What standout ad creative real...2023-10-2335 min
Creating The Greatest ShowActionable Marketing Made Simple - Jess Cook - Creating The Greatest Show - Episode # 056Today, we are honored to host a distinguished guest: Jess Cook, a mastermind in the realm of content marketing. With an impressive track record working with renowned brands such as Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, she brings over 15 years of expertise to the table. Jess has seamlessly transitioned from a creative director to a content marketer and strategist. Not just limited to her professional achievements, she has a substantial following of 20,000+ on LinkedIn and Co-hosts the That’s Marketing, Baby! Podcast. With her ability to streamline the creative process, guide cross-functional teams, and craft impactful glob...2023-10-1844 minThat's Marketing, Baby4 Skills That Help You Stand Out & Level Up in MarketingWe all want to be one of the rockstars in our marketing org. Someone who operates with confidence, and knows the next right step. The person who knows how best to work with everyone, who everyone wants to work with.In this episode, Jess and Susan share the 4 skills they feel:1) make you stand out from the rest of the marketing team, and 2) signal that you're ready to level up in your role — no matter where you sit in marketing.That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and...2023-10-1735 min
That's Marketing, BabyMarketing in Hypergrowth with Amrita MathurAmrita Mathur is a badass. As the VP of Marketing at ClickUp and former VP of Marketing at Superside, she knows exactly what it takes to grow teams and revenue at high-growth, high-value startups.After Wayne-ing and Garth-ing out a bit (we're not worthy!) Jess and Susan chatted with Amrita about: Her 30/60/90 plan at ClickUp [4:37] Why every marketing team needs someone with an economist's brain [10:33] Why Payback Period is her one metric to rule them all [12:44] How she thinks about pipe and fuel instead of organic and paid [22:30] How her team at Superside balanced quality, creativity, a...2023-10-0942 min
That's Marketing, BabyWhat NOT To Do: EmailSusan and Jess have made a lot of mistakes in their day. In this episode, they share the email marketing no-nos they've learned the hard way, so you don't have to. You'll hear: How to find your brand's most performant frequency Why you don't want as many people on your email list as possible How the right sender can boost your open rates The big difference between B2C and B2B email tacticsThat's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com).Can't get en...2023-10-0225 minThat's Marketing, BabyThe Science of SEO and GenAI with Mike KingOur first guest of season two is the inimitable Mike King. As one of the world's foremost authorities on all things SEO and generative AI, Mike came to school us on: The disconnect between Google and SEO tools [00:04:10] The importance of focusing on user needs and creating content that aligns with different stages of the customer journey, rather than solely targeting specific keywords [00:10:31] 3 powerful pieces of low-hanging SEO fruit marketers should pay attention to, but don't [00:16:39] 2 simple ways to construct better prompts (plus the outsized impact of a MEGA PROMPT) [21:07]Mike King on LinkedIn: https://www.linkedin.c...2023-09-2637 minThat's Marketing, BabyStreet Cred: Building Trust with Influencers in B2BThe paid influencer trend is steadily making its way into the B2B space — and that's a good thing! Spreading the word about your brand and product is much more powerful coming from a trusted human than it is a faceless company page.In this episode, Susan and Jess discuss: How to Identify and work with the people inside your company who have credibility and expertise in your brand's space. How to find and partner with those outside your company whose following and POV align with your brand's. What influencers — internal and external — need from you in orde...2023-09-1825 minThat's Marketing, BabyLaunch Day Logistics: How to Ace Your Next Product AnnouncementJess and Susan get real meta with their season 2 opener. This episode is all about launch day — what to do before, during, and after a product launch to make as impactful a splash as possible. You'll hear: How to make sure your launch message will resonate BEFORE you spend a single dollar on media Why a creative centerpiece can help make it look like you're EVERYWHERE How to use first-party research to support your product launch Why your paid ads and your landing page should be a matching setThat's Marketing, Baby is sponsored by the...2023-09-1136 minThat's Marketing, BabySeason 2 TrailerThey're baaaack! After taking the summer off to feed their kids no less than 47 snacks a day, Susan and Jess are back on the mic — and ready to dish on all things B2B marketing — starting Monday, September 11.2023-09-0500 min
Content PeopleMarketing is changing (again). Susan Wenograd explains why.An information-packed convo with fractional marketer Susan Wenograd. From the advent of the abandon-cart email to the highs and lows of paid media, Susan has seen it all - and she knows how to fix your marketing problems.Subscribe to the Content People newsletter: https://meredithfarley.substack.com/ Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Check out Susan's website: https://susanwenograd.com/Check her out Susan's LinkedIn: https://www.linkedin.com/in/susanwenograd/Listen to Susan's podcast That's Marketing, Baby!https://www.thatsmarketingbaby.com/2023-07-1135 min
That's Marketing, BabyIs My Content Working? — Part 3Season One Finale: In this final installment of a 3-part series, Jess and Susan address the final thing:When do you admit content is NOT working?Often we see so many places give up on content too soon, but of course, not all marketing works. So if we have to wait so long to know if our content is doing anything...how do we know when it's definitely not?Make sure to check out the first 2 installments of this 3-part series, where Susan and Jess broke down arriving at an answer around content...2023-06-2118 minThat's Marketing, BabyIs My Content Working? — Part 2How do you know if your content is actually moving the needle?In this day and age of measuring ALL OF THE THINGS, attribution is still an educated guess at best. Which makes the answer to this question quite the enigma.In this 3-part series, Susan and Jess break down how they arrive at an answer around content performance they feel confident in.Part 1: Short-term metrics to keep your eye onPart 2: Long-term feedback loops to build with salesPart 3: When to make the call on doubling down or moving on2023-06-0524 minThat's Marketing, BabyIs My Content Working? — Part 1How do you know if your content is actually moving the needle? In this day and age of measuring ALL OF THE THINGS, attribution is still an educated guess at best. Which makes the answer to this question quite the enigma.In this 3-part series, Susan and Jess break down how they arrive at an answer around content performance they feel confident in.Part 1: Short-term metrics to keep your eye onPart 2: Long-term feedback loops to build with salesPart 3: When to make the call on doubling down or moving on2023-05-2226 minThat's Marketing, BabyTackling Your Home Page Revamp: 4 Must-Have Sections & 3 Tips for Killer CopyAh, the home page.Your brand's single biggest opportunity to present itself to the world. And, as marketers, one of our biggest opportunities to affect growth. (Which is why we find updating it in any way daunting.)In this episode, Jess helps take some of the home page scaries away with:- The 4 sections every home page needs- Why you should test having 2 CTAs- 3 tips for crafting truly great home page copyBONUS — Get your copy of Jess's course, Home Pages for Humans: https://jesscookcontent.gumroad.com/l/home-pages-for-humans2023-05-1115 minThat's Marketing, BabyGet your SEO $H*! Together (with Ércule's Justin Dunham)Our very first guest is here! It's Justin Dunham, Founder of content strategy and SEO agency Ércule. Justin is an SEO wizard who cares about the nitty gritty SEO details so his clients can pay attention to the big picture stuff. We chatted about: Why SEO is absolutely a revenue lever and how to treat is as such What marketers do that makes him want to rip is hair out What marketers do that he wishes others would catch onto Ottimo — Ércule's app that translates confusing GA data into usable insights for marketers (You can use it for free...2023-04-2732 min
That's Marketing, BabyGoing Big When You're SmallExpected to do a lot with a little? In this week's episode, Jess and Susan discuss how you can make your brand look bigger and operate efficiently, even if marketing budgets and resources are in short supply.2023-04-1717 minThat's Marketing, BabyDemand Capture & Demand Gen: The Yin and Yang of Great MarketingThere are two types of people in your audience: those who know they have a problem and those who don't. Both can be great buyers. It's just a matter of how you approach them.In this episode of That's Marketing, Baby, Jess and Susan break down the difference between demand capture and demand gen, (with actual helpful examples!), why you need both, and how they work together to make you look like a marketing rockstar.Plus, weird fishing analogies!2023-04-0321 min
That's Marketing, BabyOK, Pricey Pants: How Product Cost Affects Marketing CostBeing realistic about your product's cost is crucial to being fair in your marketing investment. In this week's episode, Jess and Susan break down the key factors that contribute to your marketing costs relative to your product price tag.2023-03-2725 minThat's Marketing, Baby4 Things that Can Undermine Even the Best Marketing StrategiesThere are some organizations where marketing always faces an uphill battle. Getting buy-in from leadership is difficult and building trust is tough, no matter how much you strategize or plan ahead.Sometimes, with a bit of grit and education, marketers can overcome these obstacles. And sometimes, you're met with pushback at every turn.In this episode, Susan and Jess reveal:🚩 The four red flags that can sabotage even the best marketing strategies🤞 How to educate your team and (hopefully) eliminate these red flags👋 When it's time to cut bait and hight...2023-03-1329 minThat's Marketing, BabyHow to Prioritize Your Marketing for Better Results, Faster.In this Susan-solo episode, she answers a multi-part question from LinkedIn covering: How to know what to work on next. Documenting previous efforts so you're always moving forward. Stepping away when marketing is never truly done.2023-03-0614 min
That's Marketing, BabyWhy B2B Marketers Need to Think Like B2C Creatives"Safe." "Boring." "All the same." These are typical descriptors of B2B marketing.You know what's not usually described that way? B2C marketing, often hailed as bold, breakthrough, and emotionalIn this special solo episode, Jess — who spent 15 years as a copywriter and creative director for brands like McDonald's, Pop-Tarts, and Cottonelle — shares 4 ways to think more like a B2C creative so you can craft more inventive, exciting B2B campaigns.2023-02-2318 minThat's Marketing, BabyOne Blog Post Four Ways: Channel-Specific RepurposingRepurposing is more than just sharing a link on social. You have to reframe your content in a way that feels native to each social platform. In this episode, Jess and Susan walk you through how to repurpose a blog post in each of the four major social channels, and the best way to put paid support behind that content.(Plus, get Jess's prediction on the channel she thinks will surpass TikTok for B2B in the very near future.)2023-02-1329 minThat's Marketing, BabyTelling Eyebrow-Raising Data Stories That Support Your Brand POVOriginal, first-party data stories and research reports are becoming more and more valuable. Because, you know, they require actual humans to create them as opposed to just AI and robots. This means understanding how to collect, organize, and story tell around data is also increasingly important. So sit a spell and hear how Susan and Jess approach the process. There's a 99.9% chance you're gon' love it.2023-02-0626 minThat's Marketing, BabyHow to Build a Revenue-Driving Newsletter ProgramOf all the things Susan and Jess have built together, their most successful was a weekly newsletter. Over the course of one year, subscribers grew by 54%, and open rate and CTR shot up by by 33% and 77%, respectively. At one point, it became the leading source of ICP demos booked across the company.In this episode, Jess and Susan walk you through their exact framework so you can turn your newsletter into a trust-building, affinity-boosting revenue machine.2023-01-3037 minThat's Marketing, Baby6 Lesser-Known Metrics That Matter Right NowJess and Susan take turns revealing the marketing metrics they're keen on measuring this year. These are not your typical KPIs — Scout's honor.2023-01-2330 minThat's Marketing, BabyWhere Should Marketing Get Its Input? (Our Top 3 Sources, PLUS What To Do Once You Have It.)Susan and Jess reveal three favorite places to dig up insights, data, and anecdotes to fuel your marketing efforts. Plus, they share the the must-ask questions to get the RIGHT info from those sources.2023-01-1620 minThat's Marketing, Baby6 Marketing Trends That Are Here to StayJess and Susan freak out about podcasting together again (huzzah!) before sharing the six marketing trends they believe are quickly becoming best practices.2023-01-0928 minThat's Marketing, BabyTrailerThat's Marketing, Baby — with Jess Cook and Susan Wenograd — launched January 9, 2023.2023-01-0600 min
The Walkthrough™ | HomeLight's Real Estate PodcastInstagram Story Ads: No One's Using Them and That's Exactly Why You ShouldAs mentioned in this episode, we’ve just launched a new Facebook community for Walkthrough listeners. Come join us to connect with other listeners, connect with the guests that you hear on the show, get exclusive content, influence future episodes and more. Links & Show NotesSusanWenograd.comConnect with Susan on: Twitter | LinkedIn(Susan Wenograd video) How to Make Your First Instagram Stories Ad: A Full Walkthrough(Susan Wenograd video) How to Analyze Instagram Stories AdsFREE DOWNLOAD: Susan's Instagram Audience Engagement Worksheet - this link will take you to this episode's blog post on HomeLight.com. Look fo...2020-08-1030 min
Mis audios en Inglés20200610.- Snapchat Snapchat Launches Ads Certification Program
As Snapchat's platform and advertising ability grows, the platform announced this week they have launched Focus, a certification program for advertisers.
Susan Wenograd
Snapchat has announced the launch of Focus, their new module-based training for advertisers and brands. Dubbed as the place for “everything you need to know about Snapchat ads,” the addition comes amidst a growth push for both users and app abilities.
“Our new learning portal, Snap Focus, is our most up-to-date resource and destination to learn about the latest and greatest from Snapchat and the community who uses it. This will help advert...2020-07-2306 min
Social Media Marketing Talk ShowUpdates to YouTube Ads, Video Distribution, and AnalyticsOn this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore YouTube's new analytics overview summary, insights into video distribution, and updates to ads products with special guest Ed Lawrence. We will also cover the impact of the CCPA roll out on Facebook ad targeting with special guest Susan Wenograd. Check out the Instagram Marketing Summit Check out the Instagram Marketing Summit
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2020-07-1158 min
PPC Town Hall14. Julie Bacchini and Susan Wenograd - Tips for new PPC CampaignsOur panelists this week are:
Julie Bacchini, Founder of Neptune Moon and #25 on the 2020 list of most influential PPC experts
Susan Wenograd, CMO at Aimclear and #8 on the 2020 list of most influential PPC experts
Topics we discussed:
Consumers are afraid to visit your brick-and-mortar stores. How do you drive buyers to your online store
Tips for getting started with your first PPC campaign
When should you use a Smart Campaign vs a regular campaign
What common issues plague PPC accounts
2020-07-021h 00
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews with Greg FinnPage No-Index Guidance from Google If you wonder which pages really should get a “noindex” tag and which ones you don’t have to bother with, Google’s John Mueller took a crack at explaining it in Google Webmaster Hangout.By: Roger MonttiFrom: Search Engine Journal How Useful is AMP if It’s Not Tied to Top Stories? In 2021 Google is going to drop the AMP requirement for Top Stories Eligibility. The question is whether or not publishers will stick with AMP if they don’t have to. Hard to say at this p...2020-06-1118 min
The Search Engine Journal ShowPaid Advertising Beyond the Conversion with Susan Wenograd - Ep. 197For episode 197 of The Search Engine Journal Show, Search Engine Journal's Brent Csutoras interviews Susan Wenograd, Chief Marketing Officer at Aimclear and PPC Reporter at Search Engine Journal. They discuss how to incorporate and understand paid search advertising beyond the conversion.2020-05-2841 min
Search Engine Journal ShowPaid Advertising Beyond the Conversion with Susan Wenograd - Ep. 197Conversions shouldn't be the only end-goal of PPC. Susan Wenogard talks about why we need to look beyond the clicks and begin building sales pipelines. The post Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST] appeared first on Search Engine Journal.2020-05-2841 minEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews with Lily RayWill the Pandemic Change SERP Permanently? Google’s coronavirus search results now has a “sticky” menu (it follows you as you scroll down) to give a pandemic-related set of topic categories. Will this approach become permanent for greater personalization?By: Mordy ObersteinFrom: Search Engine Land Google Gives a Break to News Publishers by Waiving Ad Serving Fees Google’s latest way to help during the pandemic focuses on journalism and news sites that rely on Google ad placements for revenue. For five months, those publishers will not pay ad serving fees.2020-04-2110 min
PPC Town Hall4. Emi Wayner, Martin Röttgerding, Peter Oliveira, Susan WenogradThe global situation is changing daily as a result of the pandemic and with no precedent to guide us there is a lot of uncertainty. That is why we are hosting a town hall style forum where you will hear from our panelists what they are seeing in PPC, and what they are doing to mitigate the impact. The main topic of discussion in this episode is 'Bid Management in Turbulent Times.'
This week's panelists are:
Emi Wayner, Platform Partner Lead, Google
Peter Oliveira, Partner Development Analyst, Google...2020-04-1659 min
PPC Town Hall1. Christi Olson, John Lee, Kirk Williams, Mike Rhodes, Susan WenogradThe first ever PPC Town Hall. In this episode we talk about the just announced business closures as a result of the COVID19 pandemic.
Panelists this week are:
Christi Olson, Head of Evangelism, Microsoft
John Lee, Learning Strategist, Microsoft
Kirk Williams, Founder, ZATO Marketing
Mike Rhodes, Founder, AgencySavvy
Susan Wenograd, CMO, Aimclear
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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app2020-04-151h 02EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews with Susan WenogradYouTube is Beta-Testing New Viewer Applause Feature For now creators have to be invited by YouTube to test the new content monetization product, but it lets users support a video by paying $2 to put a clapping animation to appear over videos they like. Editing and Uploading Instagram Stories May Get Even Easier This new option would provide a video slider trimming tool built into Stories. If it works, then users wouldn’t need third-party editing apps to trim their content before uploading. New Google Ads Partner Requirements Leave SEMs Frustrated S...2020-02-1918 minEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerMastering Instagram Story Ads with Susan WenogradWhen it comes to ad success, it’s important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success that many people don’t know about. That is why we brought in Susan Wenograd, CMO of Aimclear, as our featured guest for the THIRD time to discuss not only mastering Instagram story ads but how they can work better than other social platforms. If you don’t know Susan in the digital marketing world, we have to assume you’ve been living under a rock! Sh...2020-02-1856 min
The Ecommerce Influence Podcast233: Agencies Aren’t Your Enemy: How to Work Together & Build a Better BrandDigital agencies get a bad rap these days. From providing inflated results to wasting time on dead-end tactics, many businesses have fired their agencies and moved things in-house. However, agencies aren’t the enemy. You just have to understand how to build the right relationship with them, and truly integrate them with your team. Our guest today is Susan Wenograd the CMO of digital agency Aimclear. We talk with Susan about the shift she’s seeing in where brands are directing their paid ad spend, and the issues of attribution that are...2020-01-0748 min
Social Media Marketing PodcastInstagram Stories Ads: What Marketers Need to KnowWant more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, in this episode I interview Susan Wenograd. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2020-01-0343 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerLeveraging Search & Social For Maximum ROI with Susan WenogradHow can Digital Marketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, VP of Marketing Strategy at Aimclear, joins us for episode 316 of the award-winning @SiteStrategics EDGE of the Web podcast.2019-06-1847 minEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews from 316 with Susan WenogradThe best #DigitalMarketing professionals keep up with the latest trending news affecting their work. This is why every episode of the EDGE of the Web podcast features a news roundup segment, and a special guest who helps us sort through it all. Join us for episode 316 featuring Susan Wenograd, VP of Marketing Strategy at Aimclear. This week we're looking at a study on voice search, Instagram advertising options, and Google facing an antitrust probe from the Justice Department.2019-06-1813 min
Marketing Freaks#EP003 - The Latest and Greatest Tactics on Facebook Ads, Susan WenogradSend us a textIn this episode we speak to paid media legend Susan Wenograd for a conversation about all things Facebook Ads.As part of our chat we cover off:Common errors with Facebook AdsFacebook analyticsCampaign budget optimisationHow Facebook Ads is changingEnjoy!2019-05-0130 min
Social Media Marketing PodcastAdvanced Facebook Retargeting: How to Up Your Ads GameDo you want to run successful Facebook retargeting ads? Wondering what tactics could improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd, a Facebook ads expert. Show notes: https://www.socialmediaexaminer.com/351See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2019-04-2645 minThe Ecommerce Influence Podcast181: The Changing State of Paid Social: Tips, Strategy, and How To WinOne of the most exciting (and frustrating) parts of being a marketer today is that platforms are constantly evolving and our strategies have to evolve with them. Today we’re joined by Susan Wenograd, Account Group Director at Aimclear, who brings her insights on the changes that are coming in 2019 and how ecommerce business owners and marketers need to start thinking differently about their paid social strategies. Susan talks about how paid media is moving from a direct response channel to an integrated one, the impact this has as content and budgets are split into in...2019-01-1546 min
Social Media Marketing PodcastHow to Build a Facebook Ad FunnelDo you want more conversions from your Facebook ads? Wondering how funnels can help? In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels. Show notes: https://www.socialmediaexaminer.com/293See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2018-03-1643 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerShifting from Google Ads to Facebook Ads w/Susan WenogradWe're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons she learned in the differences between managing a Facebook Ad campaign vs. a Google AdWords campaign. Plus we discuss the new Google Search Console, the new Google Assistant Directory and is Facebook working on creating a competitor to the Amazon Echo Show? All...2018-01-161h 13
The PPC Show PodcastEpisode #053 - Susan Wenograd - Facebook Audits and Lookalike AudiencesOn episode #53 of the The PPC Show, we're joined by Susan Wenograd, Partner at Fivemill, to all things Facebook ads. Connect with Susan on Twitter @SusanEDub
Top 3 Takeaways
1) Her career path as a people manager vs individual contributor and which one she likes best
2) She'll reveal some of her Facebook auditing techniques and what to look for when auditing accounts
3) Why she loves Lookalike audiences
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Send in a voice message: https://podcasters.spotify.com/pod/show/the-ppc-show-podcast/message2017-07-3132 min