Shows
Esthetician Podcast; Business tips for Beauty professionals080: How Estheticians Can Sell More Retail Without Feeling Pushy (Hint: It’s Not About the Product)Send us a textRetail expert Susanna Dellinger shares powerful strategies for estheticians to build community and boost product sales through authentic storytelling and meaningful client connections.• Susanna Dellinger, CEO of Bright Beauty Collective, brings 24+ years of retail beauty expertise • The secret to selling retail is storytelling – connecting product stories with client needs• Know your client community deeply before selecting products for your shelves• Create pop-up events outside your studio where your ideal clients already gather• Host VIP nights and social shopping experiences to make retail fun and engaging• Learn and share your...
2025-08-0629 min