Shows
Story-Driven Business podcast with Susanna Rantanen#201 How Business Storytelling Transforms Your Influence as a LeaderWhat if the reason your employees aren’t engaged, your strategy isn’t landing, or your change initiative is falling flat isn’t the idea itself, but how you’re communicating it? In this episode of the Story-Driven Business Podcast, Susanna Rantanen, the world’s leading expert in story-driven, modern employer branding, guides you through the biggest shift today’s business leaders need to make: ➡️ Stop being the hero. ➡️ Start being the guide. If you want to influence change, inspire people to act, and become a more impactful communicator, this is your playbook. Wan...2025-07-2320 minStory-Driven Business podcast with Susanna Rantanen#194 From Employer Brand to Business Strategy: The Power of Story-Driven PositioningWhat if your employer brand was never meant to live in talent acquisition? What if it’s the missing link between your culture, people, and business strategy? In this game-changing episode of Story-Driven Business Podcast, Susanna Rantanen—author of Story-Driven Employer Branding and the world’s leading expert in modern employer branding—shares why story-driven positioning is your most underrated strategic tool. Discover: The four strategic company culture types and why knowing yours is critical How to design employee experiences that make your employer brand believable What the Maste...2025-06-0419 minStory-Driven Business podcast with Susanna Rantanen#193 Why Employer Branding Is a Strategic Leadership OpportunityWhat if I told you your employer brand already exists—and it’s silently telling the world what kind of leader you are? In this episode, Susanna Rantanen—creator of the Magnetic Employer Branding Method™—reveals why employer branding has become your leadership advantage. Discover how story-driven employer branding connects your business strategy, values, and company culture into a cohesive narrative that drives behaviour, improves retention, and boosts performance. 🎯 Learn how to: Turn culture into your company’s invisible compass Align your people with your strategic vision Attract talent...2025-05-2809 minStory-Driven Business podcast with Susanna Rantanen#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2Why do so many brilliant strategies fall flat in execution? One word: buy-in. And what unlocks buy-in? Not data. Not directives. Stories. In this episode of the Story-Driven Business Podcast, modern employer branding gal Susanna Rantanen unpacks the power of storytelling as the most underrated – and underused – leadership skill in business. Learn how to turn your strategy into a shared mission, your message into a movement, and your culture into a magnet for talent. Expect: Tangible tips for execs, CEOs and team leads Real-life examples of storytelling success T...2025-05-2139 minStory-Driven Business podcast with Susanna Rantanen#191 Storytelling: The Most Underrated Leadership Skill in Business, part 1Forget charisma. Ditch the data dump. The most powerful leadership tool isn’t in your MBA textbook—it’s storytelling. In this episode, Susanna Rantanen, the world’s leading modern employer branding expert, dives into why storytelling is the most overlooked yet essential skill for leaders today. Discover how to lead with clarity, inspire trust, align culture, and boost your “Return on Inspiration”—all through the stories you tell. 💡 Featuring ideas and thoughts from masterminds such as Donald Miller, Brené Brown, Simon Sinek and Susanna from the new book Story-Driven Employer Branding, this is the mindset shif...2025-05-1437 min
Story-Driven Business podcast with Susanna Rantanen#190 11 Steps to Matching Minds with Mission (Magnetic Employer Branding Method™)What if your employer brand wasn’t just seen… but deeply felt? In this episode of the Story-Driven Business Podcast, I (Susanna Rantanen, the world’s leading modern employer branding expert) reveal the 11 powerful steps to building an employer brand so aligned with your business mission, it becomes magnetic. Using the Magnetic Employer Branding Method™, I'll guide you through how to: Transform your current culture into a Strategic Company Culture Make your people your loudest brand advocates without begging for reviews Craft a Work-to-Life Promise™ that top talent feels in their b...2025-04-3022 min
Story-Driven Business podcast with Susanna Rantanen#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book!What if I told you that employer branding isn’t about you—it’s about them? And by 'them,' I mean your talents, the people you want to attract and keep. In today’s special episode, I’m giving you an exclusive sneak peek into my brand new book Story-Driven Employer Branding: Introducing The Magnetic Employer Branding Method™. You’re about to hear the very first chapter, and trust me—it’s going to change the way you think about employer branding forever. So, grab a coffee, sit back, and let’s dive in. And if you...2025-03-1922 min
Happy at WorkModern Employer Branding | Happy at Work Podcast ft. Susanna RantanenIn this episode of the Happy at Work podcast, we are honored to have Susanna Rantanen, the visionary behind the Magnetic Employer Branding Method™️, join us to discuss the latest trends and strategies in modern employer branding. As the CEO of a top employer branding agency in Helsinki and a recognized global thought leader, Susanna brings invaluable insights into building powerful employer brands. Here’s what you can expect:
Discover how Susanna’s innovative approach to employer branding is reshaping the industry.
Explore the importance of blending business strategy, company culture, and employee experiences for authentic brand storytelling.
Learn ab...2024-12-1837 min
Story-Driven Business podcast with Susanna Rantanen#187 How tech company Mitgo found success with employer ambassadorsHow Mitgo’s 90 ambassadors have made employer branding magic – with Veronika Batmanova Ready to take your employer branding to the next level? 🤔 This episode is your ultimate guide! Join me and Veronika Batmanova, the leader behind Mitgo’s wildly successful employee ambassador program, as we uncover the exact steps that made it thrive. 🔥 Key topics we cover: - How Mitgo engaged employees authentically (without a big budget!). - The role of motivation, recognition, and creativity in keeping ambassadors active. - Why platforms like LinkedIn and even TikTok...2024-11-2741 min
Story-Driven Business podcast with Susanna RantanenAirbus Finland Does It: Employer Branding BreakthroughAirbus Finland Does It! Award-winning employer branding gets regular contributions from employers at the Helsinki and Jyväskylä offices. How did they succeed so quickly, in just six months without zero campaigns? We spoke with Maiju Karppinen, HR Business Partner at Airbus Finland, who in her role, owns employer branding in the Finnish subsidiary. Our conversation covers the award-winning employer branding strategy process, challenges faced, feedback received, and the impact of winning an award on the organisation. What we believe to be especially interesting to you is how Maiju ha...2024-10-0246 min
Story-Driven Business podcast with Susanna RantanenBonus Ep. 01 | About the book, death and new beginnings | Sep 28, 2024Hi there, It's been a while since I last podcasted or created video content on YouTube, as I've been finalizing the draft of my upcoming book for the past couple of months. I'm back with a shorter bonus episode, the first one of the series I call Life, As It Happens. I hope you like it! Susanna2024-09-2819 min
Story-Driven Business podcast with Susanna Rantanen#166 Design thinking in employer branding with guest 'Kat on Coffee'Join me and my guest 'Kat on Coffee' as we blend design thinking with the Magnetic Employer Branding Method™ in our latest podcast episode. This episode is packed with insights and actionable advice, especially valuable for companies navigating through periods of change. Whether you're a seasoned professional or new to the field, there's something for everyone in this enlightening discussion. Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.co...2024-01-0930 min
Story-Driven Business podcast with Susanna Rantanen#165 - 8 steps to upgrade your employer brand marketing plan for 2024Are you ready to revolutionise your employer brand marketing plan for 2024? This first episode of 2024 is tailored for employer brand managers and practitioners who aspire to lead with innovation and creativity. We give you eight steps to reassess and reflect on your employer branding in 2023 to update your employer brand marketing plan for 2024. Gain insights into effectively measuring your brand's impact and adapting to the ever-changing digital landscape. This episode is more than just tips and tricks; it's a comprehensive list and action plan to elevate your employer branding game. 🎙️ Listen now t...2024-01-0324 min
Story-Driven Business podcast with Susanna Rantanen#164 Empower HR Marketing Data with These 7 Concrete Value-AddsHR marketing data plays a crucial role in employer branding and recruitment marketing. It provides invaluable insights into the job market and candidate preferences and helps you identifying trends and patterns in talent behaviour allowing you to tailor your employer branding strategy and recruitment marketing campaigns effectively. In this episode, Susanna unwraps you the joy of data analytics. It's time to indulge in the sweet, empowering taste of knowledge that can transform your HR marketing career and help you get much more out of HR marketing! 🔗 Find the show notes article with additional inf...2023-12-2734 min
Story-Driven Business podcast with Susanna Rantanen#162 HR marketing vs marketing career in the spotlightIf you're pondering a leap from consumer marketing to the world of talent attraction or already thriving in HR marketing, this episode is a treasure trove of wisdom! In this episode, Susanna dissects roles, responsibilities, and the heart of marketing careers. Learn about the synergy and distinction between HR marketing and traditional marketing roles. Explore how the marketing budget influences your role choice, and why human-to-human marketing could be your calling! Is it time for a career switch or an upgrade? Let's find out together! 🔗 Download the free eBook on Ta...2023-12-1336 min
Story-Driven Business podcast with Susanna Rantanen#159 Transparency and authenticity - The foundation for successful employer brandingEver wondered what makes an employer brand truly magnetic? 🧲 In this episode of Building a Modern Employer Brand podcast, we’re diving deep into a topic becoming the heartbeat of modern businesses – Transparency and authenticity in employer branding. Tune in for an insightful dive into the world of authentic employer branding. We're talking real experiences, unfiltered stories, and the power of vulnerability in the workplace. Learn how to let your brand's true spirit shine through. 🔗 to show notes: https://bit.ly/3sEU0UN Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: htt...2023-11-2228 min
Story-Driven Business podcast with Susanna Rantanen#158 Building Brand Trust: The Power Trio of Credibility, Authority, and InfluenceIn the fast-paced world of HR, coaching, and talent acquisition, the most successful professionals stand out as credible and trusted experts. But how do you cultivate a brand that resonates with authority and instils confidence in your audience? In this episode of Building A Modern Employer Brand, we dive into the essence of brand trustworthiness. Discover the power trio to establish your hallmark as a professional and become the go-to thought leader in your field. Whether you're refining your personal brand or elevating your business, understanding the key ingredients of credibility, authority, and influence is not just beneficial—it's essential. Li...2023-11-1523 min
Story-Driven Business podcast with Susanna Rantanen#157 An Easy Way into YouTube: YouTube Shorts for Employer BrandingRepurposing content across platforms is a smart strategy to extend the life of your creative efforts. This podcast-episode #157 sheds light on how even just tad bit of re-editing can rebirth your Instagram and TikTok videos as YouTube Shorts, ready to engage a new audience. Or, why not repost your Reels and Toks directly, just as they are! This time I recommend also checking out the shownotes page (link below) because on it, you’ll discover several short-video examples I curated for you with my very own hands. 🔗 https://bit.ly/47BlLfZ #contentcreationtips #videocontentcreationideas #employerbranding #youtubeshorts Connect with me on: LinkedIn: https...2023-11-0828 min
Story-Driven Business podcast with Susanna Rantanen#156 Navigating Employer Branding in a World of Hybrid WorkCreating a positive employee experience is the linchpin of successful employer branding. In our hybrid work world, fostering a sense of community and recognizing achievements across the board are crucial. Tune into the latest episode of the "Building a Modern Employer Brand" podcast, where we explore strategies for enhancing employee experiences in a hybrid work model. Find episode show notes here: https://bit.ly/3SmRexR Free resource available for download here: https://landing.mailerlite.com/webforms/landing/q1c2d6 Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www...2023-11-0125 min
Story-Driven Business podcast with Susanna Rantanen#155 The Art of A Dynamic Content Creation Process in Employer BrandingWant to Be the Employer Everyone's Talking About? Listen Up! In today's fiercely competitive job market, having a strong employer brand isn't just nice to have—it's a necessity. But how do you go from being just another company to the one everyone wants to work for? The secret sauce is compelling employer brand content. 📝 In the latest episode of the Building a Modern Employer Brand podcast, we're diving deep into the art of employer brand content creation. From brainstorming killer ideas to crafting authentic narratives, we've got you covered. And we don't stop there; we also share insider tips on ho...2023-10-2525 min
Story-Driven Business podcast with Susanna Rantanen#154 How to Get Stakeholders' Buy-in To Avoid Road Blocks in Employer BrandingAre you tired of seeing your carefully crafted employer branding efforts vanish into thin air? 🌪️ Do roadblocks seem to appear out of nowhere, derailing your strategic initiatives? Stakeholders’ buy-in is probably one of the key drivers of employer branding success. Without it, employer branding leads tend to pump heads with roadblocks on the way. For many, I’ve seen all the strategic employer branding efforts disappear into thin air because they did not have or know how to get stakeholders’ buy-in early in the process. In this episode of the Building a Modern Employer Brand podcast, I am bringing forward this compellin...2023-10-1828 min
Elämäni YrittäjänäK2/J3 Saisiko työnantajabrändäyksellä vetovoimaa yrityksiin? Vieraana Susanna RantanenMitä ihmettä on työnantajabrändäys ja miten se eroaa yrityksen brändistä vai eroaako mitenkään? Vieraana Studiossa yrittäjä, modernin osaajamarkkinoinnin suomalainen pioneeri ja toimialan kehittäjä, työnantajabrändääjä Susanna Rantanen. Susanna avaa jaksossa, miksi yrittäjien pitää olla kiinnostuneita työnantajabrändäyksestä, millainen työantajabrändin pitää olla ja miten sitä luodaan. Kuuntele jakso, vaikkei sinulla olisi vielä yhtään työntekijää, sillä brändäys piti aloittaa jo eilen!2023-10-1745 min
Story-Driven Business podcast with Susanna Rantanen#153 Epic Insight into Internal External Employer BrandingMagnetic Employer Branding: What Sets You Apart? Discover the distinctions between internal and external employer branding that can elevate your brand's value and competitive edge. In this episode of the Building a Modern Employer Brand podcast, I will delve into the differences between internal and external employer branding, as I have defined them in the Magnetic Employer Branding Method™️ and the broader Talent Marketing Team Roles concept. Want to read this episode? Go here: https://bit.ly/3RPcnRg ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantan...2023-10-1129 min
Story-Driven Business podcast with Susanna Rantanen#152 Building a Talent Marketing Career from scratch with guest Claudia NolanEver wondered if a talent marketing career could be your calling? 🤔✨ Join us in the latest episode of the "Building the Modern Employer Brand" podcast, where we dive deep into the world of employer branding and recruitment marketing. 🌟 Meet our guest, Claudia Nolan, a seasoned talent marketing pro with an impressive journey. Over the past seven years, Claudia has worked her magic for top employers like Accenture, Just Eat Takeaway, and Workday. 🚀 But here's the real twist: Claudia was inspired by this very podcast! 🙌 They reached out on LinkedIn to share how our episodes ignited their career journey. 📈 And guess what? We invited...2023-10-0450 min
Story-Driven Business podcast with Susanna Rantanen#151 The Art of Storytelling: How to Use Stories in Your Employer Branding ContentIn this storytelling podcast episode of the Building a Modern Employer Brand podcast, I’m sharing a love of mine: the art of storytelling and how to use it in your employer branding content. ✨ Storytelling can help employers create content that is both compelling and memorable, allowing them to engage with their target audience in a meaningful way. ✨ When done correctly, storytelling can help employers differentiate themselves from their competition and better communicate the value they bring to potential current and future employees. This will significantly help you to grow your employer pulling power and improve retention. If you are new to t...2023-09-2721 min
Story-Driven Business podcast with Susanna Rantanen#150 The Employer Branding Edge: 3 Top Strategies Every Modern Leader Should KnowIn this episode of the "Building a Modern Employer Brand" podcast, we're diving deep into the world of employer branding for modern leaders. If you're a business leader or an HR Business Partner struggling to find and retain top talent, this is a must-listen! You’ll find what are the three key strategies helping you to overcome your struggles with finding and retaining talents. We’ll also share not one, but three tips how you, as a modern leader, can empower your HR business partners deliver better ROI from recruitment marketing and employer branding. 🎧 Listen to this episode and subscribe to "Bui...2023-09-2024 min
Story-Driven Business podcast with Susanna Rantanen#148 Supercharge Your Employer Branding and Recruitment Marketing with Data Analytics!📈 Feeling lost in the data forest when it comes to employer branding and recruitment marketing? 🌲 Let's be your compass! In our latest podcast episode on Building a Modern Employer Brand, Susanna Rantanen explores the power of data analytics in employer branding and recruitment marketing. Learn how to set specific goals, measure success, and navigate your way to a stronger employer brand and better recruitment campaign results! 🗺️ Dive into the world of data-driven branding with us here at Employer Branding Agency Emine! 🌟 Find the text version here: 🔗 https://bit.ly/3Poqzia Subscribe to Susanna’s Weekly Email on Building the Modern Employer Brand for ex...2023-09-0627 min
Story-Driven Business podcast with Susanna Rantanen#145 From recruiting on social media to social recruitingIn today’s Building a Modern Employer Brand podcast episode, you learn about social recruiting which is different to recruiting on social media. And, you’ll also learn why it’s time to move from simply recruiting on social media to social recruiting. My name is Susanna Rantanen, and my employer branding agency Emine has been recognised as one of the Top 10 European Employer Branding Agencies. We work with HR, talent acquisition, marketing and communications and hiring managers to apply content, social media marketing and persuasive communication to convince and convert talents to choose your company over and over again. Find me a...2023-05-3129 min
Story-Driven Business podcast with Susanna Rantanen#134 - 10 ways to use Instagram Highlights for employer branding and recruitment marketingDo you use Instagram Highlights at all? Or on your personal Instagram profile or on the company profile? Whether you use them or not, I believe this episode is going to add great value to your Instagram marketing efforts. My name is Susanna Rantanen and I welcome you back to the Building a Modern Employer Brand podcast! In this episode, you’ll learn about Instagram Highlights and how to leverage them in talent marketing. I’ll tell you about ten great ways to use them in your employer branding and recruitment marketing. Find the written version of this podcast episode on my b...2023-03-1518 min
Story-Driven Business podcast with Susanna Rantanen#132 Instagram SEO for content creatorsInstagram SEO, search engine optimization for your Instagram posts, is one of the latest developments in social media content creation. In this episode, you’ll learn about Instagram SEO and why that matters to you as a content creator on Instagram. You want to learn about Instagram SEO because, in 2023 and beyond, it will help boost your visibility and reach on this platform. If you want to grow your talent or client audience on social media, your most important goal is to grow your reach. Reach is obligatory to get your content in front of your audiences, both existing and re...2023-03-0132 min
Story-Driven Business podcast with Susanna Rantanen#126 Instagram for recruiters - How to use Instagram for recruitingInstagram can be an excellent platform for recruiters if you are interested in advancing your career and success as a recruiter. You want to think about how to use this platform to brand yourself as a recruiter worth following and paying attention to instead of using it to search for potential candidates. This change in your mindset is required when you want to drive your own career and elevate your chances of succeeding in your recruitment projects. So, you need to stop being a silent matchmaker and become a matchmaking magnet who attracts candidates towards you and the career opportunities...2023-01-1824 min
Story-Driven Business podcast with Susanna Rantanen#124 Personal branding for HR Industry professionals (such as recruiters)How well do you utilize social media to build a position as a trusted and followed recruitment professional? The most common way recruiters use social media is to post recruitment marketing messages on behalf of a client or your employer’s account. But what about your personal brand as the recruiter? Many recruiters struggle to hire for unknown companies that lack employer brand appeal. The obvious solution would be to build the employer brand for the employer. But what if that road is blocked? Unavailable? That's when your own position as a recruiter for the industry you serve comes in. It...2023-01-0421 min
Story-Driven Business podcast with Susanna Rantanen#122 TikTok for recruitment marketing and talent acquisition#122 TikTok for recruitment marketing and talent acquisition by Susanna Rantanen2022-12-2124 min
Story-Driven Business podcast with Susanna Rantanen#116 What is an employer branding strategy and when do you need one?Are you interested in taking your employer branding activities on a strategic level? Wonderful! Because this week on the Building a Modern Employer Brand podcast, Susanna talks about what is an employer branding strategy and when do you need one. In this episode: 👉 What is an employer branding strategy? 👉 Why and when do you need an employer branding strategy? 👉 Is there a difference between a strategy and a plan? 👉 Can you have a plan without the strategy? 👉 Why the most common type of employer branding strategy fails every time? ⏱ 18:41 min Find the shownotes and links mentioned in this episode here: 🔗 https://bit.ly/3T5IaK...2022-11-0918 min
Vaikuta!2. Oman podcastin rakentaminen - Susanna Rantanen, EmineToisen jakson vieraana on Susanna Rantanen työantajabränditoimisto Emineltä. Susanna on pitkän linjan viestinnän ja markkinoinnin yrittäjä ja hänellä on kaksi omaa podcastia. Sasu keskustelee Susannan kanssa podcasteista, ja siitä miten Susanna on itse hyödyntänyt podcasteja oman yrityksen markkinoinnissa ja brändin rakentamisessa. Oppijan roolissa tällä matkalla on Sasu Sorkio.
2022-04-1436 min
Story-Driven Business podcast with Susanna Rantanen#106 Why story works so well in talent marketingIn this episode of the Building a Modern Employer Brand podcast, Susanna explains why stories work so well in talent marketing. Check out the blog post for this episode in which Susanna continues with the topic. 🔗 https://bit.ly/34C6K2n ⏱ 32:10 min In this episode: 💡 Understanding why exactly drives people to change jobs or buy products & services from businesses. 💡 4 key reasons why stories work so well in marketing. 💡 Why exactly common marketing messages tend to fail. ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: ht...2022-03-1632 min
Story-Driven Business podcast with Susanna Rantanen#96 What Your Culture Really Means For Your Employer BrandYour company culture is the DNA of your employer brand because your culture has all the ingredients you need for building a magnetic and distinctive employer brand. In this episode of the Building a Modern Employer Brand podcast, Susanna explains why your employer brand needs to be built on your organizational culture. Otherwise, you may risk achieving employer brand at all. ⏱ 32:55 min Check out the complimentary blog post summarizing the three key reasons why your company culture forms the DNA for your employer brand. 🔗 https://bit.ly/3zrboLF ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, excl...2022-01-0532 min
Story-Driven Business podcast with Susanna Rantanen#66 The product called Unique Employee Experiences in your companyEvery company has what I call the employer brand product. It is not the job you hire for. It is the experience a talent gets into when they start a career in your company. This product is the product you need to build your employer brand for. This is what sets your business apart from all other businesses. When you hire for whatever role, the experience of taking that role, working in that role and delivering the value and the results in that role every day form a unique experience unlike in any other company. Even if they had the...2021-03-2416 min
Story-Driven Business podcast with Susanna Rantanen#65 - 3 reasons why you are not getting applicationsStarting a recruitment process is not hard. Getting applications meeting our expectations is hard. There are three specific reasons leading to the failure of getting the talents you want to participate in your recruitment process. ❌ Not knowing how to profile the hiring need correctly. ❌ Recruitment messaging is not making sense to the applicant. ❌ Promoting the wrong offer. In this episode of the Building a Modern Employer Brand podcast, I explain these three key reasons. Don't forget to check out the complimentary blog post in which I talk about how to put a stop to this failure to win over the applic...2021-03-1718 min
Story-Driven Business podcast with Susanna Rantanen#64 Work-to-life riddles - What every recruiter and talent marketing pro needs to knowDo you know what a work-to-life riddle is? Well, I'm going to tell you in this episode of the Building a Modern Employer Brand -podcast. Work-to-life riddles are the specific reasons why talents activate on the job market and start looking for suitable ways to solve their key work-to-life riddle. Often times as employers and recruiters we forget talents are not changing jobs because we have a need to hire. Talents start to look for a career change when something - a work-to-life riddle becomes so pressing the risk of changing to an unknown no longer seem a hassle or...2021-03-1025 min
Story-Driven Business podcast with Susanna Rantanen#63 Introducing the Modern Employer Brand Team rolesModern talent marketing is so much more than creating recruitment videos, writing compelling job posts and participating in career fairs. In this episode of the Building a Modern Employer Brand podcast, I introduce the six primary talent marketer roles making up a Modern Employer Brand Team! If you go to the blog post linked below, you can also find a link to a light-hearted quiz to test which Talent Marketer you are. When you take the quiz, you are able to opt-in to an 18-page eBook I wrote in which you can learn about all the six roles! If talent...2021-03-0326 min
Story-Driven Business podcast with Susanna Rantanen#62 Candidate communication in modern employer brandingAre you working in talent acquisition and struggling with the lack of employer brand or even awareness? What this looks like is you struggling to get the top candidates your hiring manager very unrealistically expect. You know that if your company had a better reputation or were better known in the talent market, you would not have to struggle so much. 🤨 But the problem is, your boss is unwilling to invest in building an employer brand. 😩 What can you do? 🤩 You can use my 6 step process and plan a simple yet effective candidate communication framework and then implement your plan into your...2021-02-2434 min
Story-Driven Business podcast with Susanna Rantanen#61 PR and communication in modern employer branding“Advertising is about you saying you are good. PR is getting someone else to say you are good.” - Jean-Louis Gassee (former Apple Computers executive) Most talent marketers have no idea how much impact talent PR could have for their employer brand. Instead of the company promoting how good we are, talent PR is about getting your talent audiences to share their positive experiences about your company as a place to work. There are many more roles in the modern talent marketing and employer branding team than those where we use the company mouth to speak good about ourselves. And one of...2021-02-1725 min
Story-Driven Business podcast with Susanna Rantanen#60 Employer branding trends in 2021 - Micro-momentsA couple of episodes ago I spoke about employer branding trends for 2021. I added three more trends to the theme blog for that episode and one of the trends on the blog was micro-moments. In this weeks episode of Building a Modern Employer Brand -podcast I'm talking about micro-moments as a new employer branding trend. If you want to check out that blog post for episode 57: https://bit.ly/35QWZe0 💎 What are micro-moments? 💎 Micro-moments as an employer branding trend. 💎 Why it might be worth to pay more attention to micro-moments as a talent marketer? ⏱15:19 min Find all the links ➕ a theme article...2021-02-1015 min
Story-Driven Business podcast with Susanna Rantanen#59 How to use curated content in talent marketing & employer brandingIn this week’s episode of Building a Modern Employer Brand -podcast, I want to talk to you about content curation. When we set out to do consistent talent marketing on social media, we need content to post about and share about. Often times we struggle keeping up with a posting rhythm and most often that happens because we feel like we have nothing to post about. Creating your own content, even if it was in the form of a social media post requires time and, well, having interesting enough to say. Curating existing content comes handy when you feel th...2021-02-0328 min
Story-Driven Business podcast with Susanna Rantanen#58 Why your talent marketing easily fails and what you can do to avoid itIsn't it super annoying when it looks like our talent marketing attempts either visibly failed or just boiled down and disappeared into the thin air? You worked hard, figured you had some pretty decent ideas and went about sharing those to the whole world. Or at least your immediate talent audience world. And nothing happens. No pulse whatsoever. We've all been there. It's only a matter of climbing up and covering this pothole! There are a few common rules to adopt in order to avoid talent marketing fails. I'll explain in this episode of Building a Modern Employer Brand -podcast ⏱ 33:21 mi...2021-01-2733 min
Story-Driven Business podcast with Susanna Rantanen#57 My key predictions for employer branding trends in 2021Keeping tabs on what is going on in our operating environment is key in our efforts to influence and impact our target audiences. We are living in an era of extremely rapid change regardless of where we focus our eyes, ears, or our attention. All this turbulence, but also the speed of development is impacting our behavior. What was a common practice or at the center of attention last year may be nothing but a distant memory next year. In this week’s episode of Building a Modern Employer Brand -podcast I share four (4) employer branding trends that I believe to...2021-01-2024 min
Story-Driven Business podcast with Susanna Rantanen#56 Getting familiar with Google AnalyticsIn this week’s episode of Building a Modern Employer Brand -podcast, we will talk about Google Analytics. Understanding your talent marketing data gives you so much clarity into how what you are doing actually works. Learning to listen to what your data tells you is the only way you ever know what really works and what doesn't. And that is the first bust stop to the land of professional talent marketing. ⏱ 33:38 min In this episode: 📊 What is Google Analytics? 📊 Why GA is an important tool for you as a talent marketer? 📊 How does Google Analytics work? 📊 How to make GA useful? 📊 Ask...2021-01-1333 min
Story-Driven Business podcast with Susanna Rantanen#55 How marketers are using social media (industry report)Social media is probably the most important and efficient media for talent marketers to build audiences, employer brand and engage with their ideal talents. That's why keeping tabs on social media trends is an incremental part of professional talent marketing. In this episode, I dug into Social Media Examiner's Industry Report to find out for us how marketers are using social media. The podcast-article on my blog includes more key trends and links. ⏱ 27:41 min Find more tips and links to trends as well as the link to the downloadable Industry Report here: 🔗 https://bit.ly/3pRhvml Are we connected yet on so...2021-01-0627 min
Story-Driven Business podcast with Susanna Rantanen#54 Why your talent is the hero in your employer brand -story?One of the most popular topics of this podcast is storytelling in reference to talent marketing. Every time I talk about the art of storytelling, you listen and you love. As the LAST episode of 2020, let's call it off with a storytelling episode. In this week’s episode of Building a Modern Employer Brand -podcast I explain why your ideal talent must be the hero on your employer brand -story, not your business. I can hear you going: WHAAT?! Before you go all bonkers, just listen and you'll understand why. It's going to be a big revelation. It was to me...2020-12-3017 min
Story-Driven Business podcast with Susanna Rantanen#53 Being more persuasive in talent acquisitionIn this week’s episode of Building a Modern Employer Brand -podcast I continue with the topic I started last week: how to be more persuasive in talent acquisition. Hiring is selling. And to succeed in sales, we need to persuade and motive customers to choose our products and services. A modern customer is pretty firm about not being fooled own cornered into buying something we don't need or want. Your ideal applicants are probably modern customers too. Become more successful in talent acquisition by learning to be more persuasive in your actions and with your words. In this episode: 💎 Why w...2020-12-2330 min
Story-Driven Business podcast with Susanna Rantanen#52 Persuasion in professional talent marketingIn this week’s episode of Building a Modern Employer Brand -podcast I’m going to introduce you to something called persuasion. A truly professional talent marketer knows what persuasion is and how to persuade others. Key questions answered in this episode: ▫️ What is persuasion? ▫️ Why talent marketers can greatly benefit from being more persuasive? ▫️ Why persuasion matters? ⏱ 27:24 min Don't forget to check out this blog post in which I continue with the theme: 🔗 https://bit.ly/3oQFIsC ✍🏻 Have you signed up yet on the Waitlist for the Talent Marketing School? Learn more about it and sign yourself at https://bit.ly/3kyyE12 FOLLOW & EN...2020-12-1627 min
Story-Driven Business podcast with Susanna Rantanen#51 If the campaign did not kill your hiring success, what did?Did this happen to you? 💪🏻 You finally got the opportunity to do a proper marketing campaign to support the recruitment process. 🤩 You thought everything went well in the campaign! 😰 The hiring manager disagreed. They said they did not get any more applications than usual, yet paid a lot more for the campaign. 😩 Now you feel like you failed, but don't really know how to stand up your ground. You're afraid you'll never get another opportunity like this again. At least, not at this place of work. In this week’s episode of Building a Modern Employer Brand -podcast we’re going to talk about...2020-12-0940 min
Story-Driven Business podcast with Susanna Rantanen#50 The rise of professional talent marketing and talent marketersThis episode is dedicated to you who want to understand behind this "phenomenon" of talent marketing, and maybe be able to argue at work why talent marketing is in fact, so crucial to a growth company. In this episode, I talk about the growing importance of talent marketing as a profession and skill for growth companies. I go into explaining some of the trends behind as well as talk about why the role of a talent marketer will become so critical for a business expecting to run smoothly. I strongly recommend reading also the blog post linked below. In the...2020-12-0237 min
Story-Driven Business podcast with Susanna Rantanen#49 Blogging for Talent Marketing purposesIn this episode of Building a Modern Employer Brand -podcast, I talk about what HR and Talent Acquisition can blog about and why I strongly recommend blogging as a regular activity to support your recruitment and employer branding. IN THIS EPISODE: 💡 What HR/talent acquisition can blog about? 💡Why blogging for talent marketing needs a clear objective too? 💡What is the difference between "HR" blogging and talent acquisition blogging? ⏱ 37:06 min 🔗 Find the complementary blog-post: https://bit.ly/3kZIsl8 🔛 Join the Waitlist for Talent Marketing School, if for example, this is something you desire to learn much more about https://bit.ly/3kyyE12 Let's...2020-11-2537 min
Story-Driven Business podcast with Susanna Rantanen#48 Why so many recruitment videos fail to deliverAre you making recruitment or employer branding videos for your business? Or maybe you are producing videos for your client for recruitment and employer branding purposes. In either case, did you know that the most typical videos produced for recruitment and employer branding fail? These videos fail, because even though they may look awesome and have cool technical features and B-rolls and whatnot, they fail because there is no storyline. Just because a video was really well produced does not make it automatically a great communication tool. In this episode of BUILDING A MODERN EMPLOYER BRAND -podcast I explain why so ma...2020-11-1827 min
Story-Driven Business podcast with Susanna Rantanen#47 How story works: Key elements in a storyWhat is your favorite story? Why did you choose it? What makes it so memorable for you? In this episode of Building a Modern Employer Brand -podcast I talk about what are the elements that make up a story. Even if I wrote 200 pages does not automatically constitute a good story or even a story, to begin with! For a bunch of words to form a story, certain key elements must be found. If we are talking about a 2,5-hour movie, there will be more of the elements used and in a repetitive manner than in a blog post or...2020-11-1135 min
Story-Driven Business podcast with Susanna Rantanen#46 What is Business Storytelling?What is BUSINESS storytelling? As talent marketers, we send hundreds if not thousands of messages to our internal and external talent audiences on a monthly basis. ❓ How many of those messages are seen, opened, consumed, and acted upon? 😱 The problem is not many. Most of your messages are not paid attention to. You wrote it, you sent it and no one ever read it. It doesn't have to be that way though. Storytelling is an excellent method to deliver messages in a business context. When we formulate our message into a story format, the recipient is likely to pay more atten...2020-11-0430 min
Story-Driven Business podcast with Susanna Rantanen#45 Why our brains need a good story#45 Why our brains need a good story by Susanna Rantanen2020-10-2837 min
Story-Driven Business podcast with Susanna Rantanen#44 Essential questions your career pages need to answerIn this episode of Building a Modern Employer Brand -podcast we continue with your career site -topic. It is essential to pay attention to the value of your career pages to your target talent audiences. The value is measured by your career pages' ability to answer the questions your talent website visitor has on their mind. Active and passive job seekers have very different questions on their minds. If you want a passive talent to spend time on your site, and return as well, you need to cater to the very different content than what your career site usually tends...2020-10-2134 min
Story-Driven Business podcast with Susanna Rantanen#43 Why you should care deeply about your career site?In this episode of Building a Modern Employer Brand -podcast, I want to give our attention to your career site for a bit. If you are a growth business active in talent acquisition, your career site is your most important talent media. Most career sites are unfortunately not much more than a "shop window" without an entrance in sight. They may be well dressed, but all they allow you is to browse a few items; not touch anything, not interact with anyone, and not step inside. Too many businesses seem totally blind to this amazing opportunity to activate your career...2020-10-1412 min
Story-Driven Business podcast with Susanna Rantanen#42 How I use the Magnetic Employer Brand©️-method to employer brand my agencyI created this proprietary marketing method back in 2017. It soon became pretty known on the Finnish market by the name of Vaikuttava Työnantajabrändi -metodi. In English it goes by the name of Magnetic Employer Brand Method and the name of this podcast refers to it. In this episode of Building a Modern Employer Brand -podcast I share with you how I apply this same method to brand my own agency. When I first developed this, it was to help some of our fast growing and scaling tech company clients in their struggle to hire the talents they needed. Bu...2020-10-0733 min
Story-Driven Business podcast with Susanna Rantanen#41 The power of visuals in employer branding"A PICTURE tells a thousand words", said Fred R. Barnard, an advertising executive back in the days. 🖼 What this means is that a visual image or a graphic illustration conveys a stronger message than written words. 🐶 When I say the word "dog", but nothing else, we all imagine what a dog means to us. What type of a breed, what kind of a nature, what feelings and sentiments are attached to the dog on our mind. It's going to be different between you and I, and all other people. 📸 But let me give you a photo of a tiny, white poodle wi...2020-09-3022 min
Story-Driven Business podcast with Susanna Rantanen#40 Why LinkedIn is not that great for modern employer brandingLinkedIn is by far the largest professional network, in my opinion a pretty good hiring platform, and a somewhat functional social media. But despite LinkedIn cashing in on employer branding features, I just don't think LinkedIn is that great for modern employer branding. I understand this is a pretty bold statement to make about such a giant, but unfortunately, even the basic (and free) features of LinkedIn are not compatible with modern employer branding requirements. LinkedIn is a great recruitment platform, and certainly the best professional networking areena there is online. But for employer branding, nope. In this episode of...2020-09-2320 min
Story-Driven Business podcast with Susanna Rantanen#39 Understanding Instagram to ace employer branding🤳 INSTAGRAM created the monster called selfies. Never before were we taking so many #mirrorselfies #belfies #selfies #groupselfies than in the times of Instagram. ❣️ Instagram is also fantastic for employer branding. Not for recruitment marketing as much, but absolutely for employer branding. Why? Because it is so much easier to create Instagram content to evoke emotions than to get the same impact on a blog post or a video. ❣️ And employer branding is all about building those emotional connections between your ideal talents and what your business can represent to them. If you have ANY plans or desire at all to take on Ins...2020-09-1636 min
Story-Driven Business podcast with Susanna Rantanen#38 What is the BEST social media for your talent marketing needs?❓DID YOU KNOW the ways we use different social media platforms change periodically? What was the best platform for your talent marketing needs before, may no longer be the most effective choice. Keeping up with all the trends may be hard, but worth your while. 📣 When you get moving with your talent marketing or talent branding plans, you must make the BEST choice out of the social media options. ❓ How to know which social media is your best option? 💬 Well, I'm going to talk about that - to you - in this episode of Building a Modern Employer Brand -podcast. IN THIS EP...2020-09-0937 min
Story-Driven Business podcast with Susanna Rantanen#37 How to best use social media for recruitment marketingHOW TO BEST USE SOCIAL MEDIA FOR RECRUITMENT MARKETING? Don't worry. This episode is not about how to share the link to your job post on social media. That is not exactly rocket science nor a newsflash. Instead, I will feed your brain with inspiration and a few tips on how to exploit social media both in a single recruitment process as well as generally in all hiring. Both of these have one critical commonality: These activities are targeted to ACTIVE job seekers. An active job seeker is someone who has both in their minds and hearts as well as in pract...2020-09-0245 min
Story-Driven Business podcast with Susanna Rantanen#36 Talent Marketing in social media in 2020NEWS FLASH social media is your best platform for talent marketing. Why? 🔥 You can use social media for multiple, yet equally effective ways to build and engage your talent audiences. 🔥 If you opt for content marketing, social media is the most cost-effective media to boost, as in promoting your content and expand your audience. 🔥 You don't have to be a content creator to make the most of social media. If you are better in conversations, wonderful! That works really well too! 🔥 You can also use social media for building your talent audience insight and grow your understanding of what your audience is...2020-08-2642 min
Story-Driven Business podcast with Susanna Rantanen#35 Talent Marketing as a profession - A career path for you?Is talent marketing something that inspires you? Would you like to work full time in talent marketing? ❓What is talent marketing as a job, and how can one enter the career path of talent marketing? In this episode of Building a Modern Employer Brand -podcast I'll be talking about talent marketing as a profession and as a career choice. What makes it so exciting is that it is a whole new avenue for both aspiring marketing communications practitioners as well as the more seasoned professionals who are looking for a change from B2B marketing or B2C marketing. ⏱ 27:26 min IN T...2020-08-1927 min
Story-Driven Business podcast with Susanna Rantanen#34 REALLY the 5 key advice for HR taking on social mediaSocial media is by far the greatest gift HR and recruitment professionals have even been given. It changed the dynamics first in recruitment marketing giving so many more opportunities to explore and take advantage of in-house. Then more recently, with the growing attention and interest to embark on the employer branding arena, social media offers talent marketers a remarkable arena for talent targeted communication, marketing, advertising, and branding. However, using social media for personal entertainment and using social media for employer branding and recruitment marketing are TWO so different practices they are from different worlds. That's why we seriously need...2020-08-1238 min
Story-Driven Business podcast with Susanna Rantanen#33 - 5 reasons why most companies fail to succeed in talent marketingI'm going to be honest with you. It looks like most businesses fail to succeed in talent marketing. Most businesses are not treating talent marketing in a professional manner. When you treat it in a professional manner, you expect a lot and you give it the appropriate resources to deliver on those expectations. I keep witnessing how most businesses expect a lot, yet treat talent marketing as an extracurricular activity, a bit of fun on the side. Failure to succeed in talent marketing looks most often like this: ❌ Continuous difficulties to get applications from those talents your business really needs. ❌ Regu...2020-08-0531 min
Story-Driven Business podcast with Susanna Rantanen#32 Why companies should use about social media like their employees?With the exception of strong consumer brands, most businesses use social media wrong. When we use socials for work, we change our own social media behavior. We turn into promotion and sales machines expecting total strangers to be interested and act on our requests. When we use socials for as private people, we hang out, have conversations, share personal experiences, memories, and moments. We don't go to socials to promote, ask, push, and request. And when we are hanging out on socials, we don't like strangers coming to ask, push, and request something from us. In this episode of Building...2020-07-2915 min
Story-Driven Business podcast with Susanna Rantanen#31 How to get your employees to share company content on their social media?Are you one of the many HR, business leader, or marcoms professional who has tried endlessly to get employees to share company content on their social media profiles? You are not alone! Getting your employees to regularly share company content online is hard. But it doesn't have to be. You simply need to understand why they are not sharing currently, and then adopt a few tricks to start changing this. IN THIS EPISODE: 💎 Most common reasons why employees are not sharing company content on their own social media profiles. 💎 5 steps to start changing the why not to "yes of course and I...2020-07-2230 min
Story-Driven Business podcast with Susanna Rantanen#30 Goals, objectives and metrics in hiring, part 2For some reason most conversations about measuring hiring success start from and end with metrics. I'm suggesting to pause there. If you are familiar with Google Analytics, you know how overwhelming it can be. You can spend forever building reports and eyeballing data. But without an understanding of what exactly you are looking for and what do the numbers tell you, it is an utter waste of your time. In this episode of Building a Modern Employer Brand, I talk specifically about goals, objectives, and what to measure in hiring. ⏱ 28:32 min IN THIS EPISODE: 🔸Why we measure in the first place...2020-07-1528 min
Story-Driven Business podcast with Susanna Rantanen#29 How to measure success in hiring? [part 1/2]Measuring success in hiring is actually not that simple. Yet, choosing the right metrics, collecting data regularly and optimizing actions to improve hiring success are a must for all employers who regularly hire. Often times, success is seen as a signed employment contract. But when we look at common failures in hiring, we can see there is a lot more to measuring hiring success than did we or did we not succeed in signing a new contract. In this episode of Building a Modern Employer Brand I address this topic and discuss the many aspects of measuring success in hiring. ⏱ 29:05 mi...2020-07-0829 min
Story-Driven Business podcast with Susanna Rantanen#28 How to get started with employer branding on social mediaUsing social media for employer branding is becoming evermore popular. However, many organizations seem to focus more on the recruitment marketing angle than the actual employer branding angle when getting on social media with talent messages. In this episode of Building a Modern Employer Brand, I will give you a few tips on how to get started with modern employer branding on social media. ⏱ 27:35 min 🔸What steps do I take to get started with modern employer branding on social media? 🔸How to know which social media I should opt for or do I just go for it all? 🔸What do we post on...2020-07-0127 min
Story-Driven Business podcast with Susanna Rantanen#27 - 5 reasons why talent marketing fails to deliverAre you putting in a lot of effort to boost your recruitment success, but it doesn't seem to correspond? Do you feel like you've tested all the tricks you can think of and come up with. but your hiring success doesn't seem to get any better? In this episode of Building a Modern Employer Brand -podcast I'm addressing five of the most common reasons why talent marketing lacks impact and fails to deliver return on your invested time and money. ⏱ 28:40 min THE 5 REASONS ARE: 1️⃣ Ideating activities that seem like fun to myself. 2️⃣ Not getting my talent audiences right. 3️⃣ Focusing on talent profiles w...2020-06-2428 min
Story-Driven Business podcast with Susanna Rantanen#26 Using the company blog content in talent marketingEven though the rise of video and photos as content has increased rapidly as popular types of content, blogging is still extremely relevant. In this episode of Building a Modern Employer Brand, I talk about how HR can take advantage of the company blog for talent marketing purposes. 💡 The company blog as a talent marketing platform 💡 How HR can take advantage of the company blog content ⏱ 25:42 min Check out the blog article for this podcast: https://modernemployerbrand.com/podcast26 ➕ Additional read or listening: Content marketing in employer branding: https://modernemployerbrand.com/content-marketing-in-employer-branding/ The episode number is 18 and you can find the episod...2020-06-1725 min
Story-Driven Business podcast with Susanna Rantanen#25 How to become a talent magnet companyAs discussed in the previous episode (24), the War for Talent is on! But this time it concerns the talents of the digital era. In this episode of Building a Modern Employer Brand -podcast we talk about how a growth business becomes a talent magnet. In other words, if you plan to be on the winning side in the war for the digital talent, there are certain things your company must adhere to. "Talent Magnet" comes from a book by the same name written and published by an author called Mark Miller. IN THIS EPISODE: 👉 What is a Talent Magnet company? 👉 How to b...2020-06-1031 min
Story-Driven Business podcast with Susanna Rantanen#24 Who is the top talent of the digital age?🔛The War for Talent is back on! But it is a different war now. The digital talent is a whole new breed. And they are a rare species! Let's talk about what makes The Digital Talent so special. 🔥Digital talent is equipped to succeed in the digital era. 👉Their skills are transferrable into new types of needs. 👉They invest their own time into maintaining their professional market value. 👉 Their personal strengths enable them to maneuver in rapid change. 👉They quite enjoy contributing to solving the business and people challenges the digitalization has brought upon. ⏱30:54 min IN THIS EPISODE: ❓What is digital talent? ❓Example...2020-06-0330 min
Story-Driven Business podcast with Susanna Rantanen#23 Improving candidate experiences with recruitment communicationsEvery recruiter knows how important it is to make sure our candidates feel nothing but great experiences when participating in our recruitment processes. Great candidate experiences help build employer awareness, even employer brand. Job seekers talk a lot these days on socials about their good, bad and ugly experiences with recruiters, recruiting consultants as well as employing companies. And they name names! Just like in sales, if the prospective customers are dissatisfied how salespeople manage the sales process, their willingness to purchase will decrease. In this episode of Building a Modern Employer Brand -podcast I talk about how a recruiter...2020-05-2730 min
Story-Driven Business podcast with Susanna Rantanen#22 Optimizing the career page for a growth companyA career page is the same to recruiting as business websites tend to be for sales. The more hiring oriented the business is the more important the career page becomes. Your career page is also your most important piece of media property. It is the only landscape you have 100% control over. That is why every growth company should maximize the potential of their career site and put it into work. In this episode of Building a Modern Employer Brand -podcast, I talk about how to turn your career site from a static window into a marketing tool that supports your...2020-05-2023 min
Story-Driven Business podcast with Susanna Rantanen#21 - 7 tips on getting started with your recruiter brandIn the last week’s episode (20) I challenged your thinking with a question: What if you had a recruiter brand. In this episode of Building a Modern Employer Brand -podcast, I’m going to give you a few tips and ideas how to get started with your personal recruiter brand. ⏱33:26 min THE CONTENT IN THIS EPISODE: 🔆7 tips getting started with your personal recruiter brand If you didn't get the list of the tips, find it on the shownotes-article at: https://modernemployerbrand.com/podcast21 P.S I’m building a new Facebook Community for people like you inspired to learn how to Build a Mode...2020-05-1333 min
Story-Driven Business podcast with Susanna Rantanen#20 What if you had a Talent Acquisition brand?If you work in talent acquisition or recruiting and have ambitions for your career, personal talent acquisition or recruiter brand might benefit you. A Talent Acquisition or a Recruiter brand is based on your professional self with the icing and a cherry topping coming from your personal self. You can decide how much icing and cherries you want to add. When you have a professional brand people remember you, trust you, and believe you will be more likely to deliver value for them. You will be an influencer in the field of talent acquisition. In this episode #20 of Building a...2020-05-0624 min
Story-Driven Business podcast with Susanna Rantanen#19 Why words matter - also in your job postHave you ever thought about how important words are for getting our messages across? Have you ever thought about how important the choice of words is to getting your reader to do what you want them to do? In this episode #19 of Building a Modern Employer Brand we are going to talk about words, more specifically about why choosing the right words really matter in your job post. If job posts are not your game, just imagine any other content in the place of a job post and think about how you word commercial your writing better to achieve your...2020-04-2915 min
Story-Driven Business podcast with Susanna Rantanen#18 How to produce content your audience wants?Content is a great way to position your company as an employer or as a a business in front of the audience you want and need. But there are some rules, tricks and tactics that apply when producing content your audience actually wants to consume and engage with. In this episode 18 of the Building a Modern Employer Brand -podcast, I talk about what makes content interesting for specific audiences. The tips and ideas I talk about I've learned from others as well as through my own content marketing experiences over the years. Remember, there is no content that will resonate...2020-04-2249 min
Story-Driven Business podcast with Susanna Rantanen#17 How corona shows the strength of your company cultureI'm probably not alone when I say the strength your company culture is really tested during times like this. It is not that difficult to sail the calm seas. Our physical and mental strengths are really tested during the stormy waters. In this episode of Building a Modern Employer Brand -podcast, I'm going slightly off the plan and talk to you about the importance of building a strong company culture. Because, when the s-h-i-t hits the fan, you need your employees by your side fighting for your mutual goals. It seems, many organizations would like to make withdraws now, but...2020-04-1519 min
Story-Driven Business podcast with Susanna Rantanen#16 Talent segmentation in modern employer brandingImagine yourself on a stage in front of a huge audience. You have no idea how you got there, but you know you have to keep this audience inspired and entertained. Otherwise you are footing the bill. What are you going to do? I bet you will find out what they want you to do! Yet, many organizations do employer branding without any idea who their actual audience is and what they are interested in. When it's not our own money, it is easy to just do whatever seems like fun for me. If we had to pay for the...2020-04-0818 min
Story-Driven Business podcast with Susanna Rantanen#15 What is a talent audience and why does it matter?What is a talent audience? How do I decide on our talent audiences? Why is it important to me to understand who our talent audiences are? In this episode of Building a Modern Employer Brand -podcast, we talk about talent audiences in talent marketing. Understanding and being specific about your target talent audiences is actually a pretty critical element and skill in any HR / talent marketing job. It is not irrelevant who you address your employer brand or recruiting messages to. Understand your talent audience behavior is also critical in order to have a desired outcome and impact with your...2020-04-0130 min
Story-Driven Business podcast with Susanna Rantanen#14 Marketing and communications within "employer branding"HR marketing - to this extent - is a new competence area connecting HR and recruiting with marketing and communications departments. Internal communications and short term recruitment campaigns are not unfamiliar to us at HR. However, the talent marketing mix is so much more than just short term campaigns to push job posts out there and the one-way internal communications we are used to. In this episode of Building a Modern Employer Brand, I invite you to take a look inside the talent marketing box and see what all goes in there. We have so many more tools and tactics...2020-03-2514 min
Story-Driven Business podcast with Susanna Rantanen#13 What is an employer value proposition and do we still need them?What is an employer value proposition and do we even need it anymore? I challenge this. Not because of what it could be but because of how most organizations abuse it. In this blog post and podcast-episode I talk about why I went ahead and challenged the holy employer value proposition (EVP). ⏱17:14 mins 🔗Check out the complimentary blog post on Modern Employer Brand blog at https://modernemployerbrand.com/podcast13/ Episode content: 📍What is an employer value proposition and do we still need them? 📍The three typical angles to employer branding I have experienced 📍Why employer value propositions lack effectiveness 📍Why talent content ma...2020-03-1817 min
Story-Driven Business podcast with Susanna Rantanen#12 Why content marketing works so well in employer branding?In this episode of Building a Modern Employer Brand we'll talk content marketing! I love content marketing and it works so well also in employer branding! ⏱ 29:54 min 🔗 Read the complimentary blog post at: https://modernemployerbrand.com/content-marketing-in-employer-branding/ In this episode: 💎 What is content marketing? 💎 Why content marketing works so well in employer branding? 💎 How branding through content is available for all of us. 💎 What specifically is "talent content marketing"? 💎 Implementing the Candidate Journey in talent content marketing. 8️⃣ steps to get started! Do you like this podcast? Let me know by connecting with me on socials: Find me on Linkedin: https://www.linkedin.com/in/susa...2020-03-1129 min
Story-Driven Business podcast with Susanna Rantanen#11 Choosing the right HR marketing strategyIn this episode of Building a Modern Employer Brand, we will talk about how to choose the right kind of HR strategy for your business needs. Your key choices are: 1. Recruitment marketing & communications' strategy 2. Employer awareness strategy 3. Employer branding strategy ⏱ 35:15 min 🔗 Read the complimentary blog post at: https://modernemployerbrand.com/choosing-the-right-hr-marketing-strategy/ Episode content: 💎 The three main strategic choices you have for HR marketing 💎Examples of types of employers & needs matched with the most likely strategy type 💎 Three types of objectives your marketing & communications can impact and influence 💎 Few key rules to help you decide 💎 What you cannot impact or change with any of these HR...2020-03-0435 min
Story-Driven Business podcast with Susanna Rantanen#10 What is an employer branding strategy?In this episode of Building a Modern Employer Brand, I'm taking you through what is an employer branding strategy and what are the overall benefits of having a strategy in place. ⏱ 25:08 min 🔗 Find a complementary blog post at: http://modernemployerbrand.com/why-your-business-needs-an-employer-branding-strategy/ Connect with me on socials! Follow this podcast handle on Instagram: instagram.com/hr_podcast/ Follow me on Instagram: instagram.com/rantanensusanna/ Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ Do you like this podcast? If so, please show your love with a 💗!2020-02-2625 min
Story-Driven Business podcast with Susanna Rantanen#9 Your employer brand needs a marketing funnelDo you have a marketing funnel for your employer brand? An HR marketing funnel gives you clarity over what actions to take and in which strategically chosen media and channels. If you recall, in episode 6 I spoke about the Candidate Journey of the Information Era. I drafted that journey for you to simplify what Building a Modern Employer Brand really is about. During the candidate journey, we do consistent and planned actions of marketing to invite and engage with our ideal talents until they are ready to apply for our jobs. Having a planned HR marketing funnel linked to this...2020-02-1934 min
Story-Driven Business podcast with Susanna Rantanen#8 The 3 main types of HR MarketingI can barely remember the time when my only HR marketing tactics were a job post on Monster with a fancy header image, some banner advertising in the form of skyscrapers and roll-ups at a recruitment event. Today, HR marketing practitioners are fortunate to have a multitude of means to support our needs to hire, grow employer awareness and build employer brands. In this episode 8 of the Building a Modern Employer Brand -podcast, we'll be talking about the three key HR marketing tactics, their key differences, and their audiences. 💎 Recruitment marketing 💎 Employer awareness marketing 💎 Employer branding ⏱ 19:44 🤓 Read the complementary blog post at http...2020-02-1219 min
Story-Driven Business podcast with Susanna Rantanen#7 How to actually build The Modern Employer BrandIn this episode of Building a Modern Employer Brand, Susanna talks to you about HR content marketing as a format to use in building The Modern Employer Brand and executing your Modern Employer Brand Strategy. ⏱ 16:28 min In this episode: 💎 How to actually build the modern employer brand? 💎 What is content marketing? 💎 What is HR content marketing, and specifically in the context of employer branding? 💎 What type of content passive job seekers tend to look for? Let's get connected on LinkedIn! https://www.linkedin.com/in/susannarantanen/ Join the new Building a Modern Employer Brand -group on Facebook: https://www.facebook.com/groups/mod...2020-02-0516 min
Story-Driven Business podcast with Susanna Rantanen#6 The Candidate Journey of the Information EraIn this episode of Building a Modern Employer Brand, I will introduce you the Candidate Journey of the Information Era I've mapped out for us HR-marketers. This Candidate Journey is meant to shift our focus from short term campaign -mindset towards building a continuous dialogue with our ideal talent audiences. ⏱31:02 min In this episode: 💡How to shift from the traditional project orientation in HR 💡What is and how to use the Candidate Journey of the Information Era 💡The four phases of the Candidate Journey explained 💡How the Candidate Journey impacts our HR marketing decisions and actions 🔗 Read to complementary blog post at: https...2020-01-2931 min
Story-Driven Business podcast with Susanna Rantanen#3 Introducing the Modern Employer Branding MethodIn this episode of Building a Modern Employer Brand -podcast, I'm going to introduce you the key elements of the modern employer branding method I have developed. Episode length: 36:30 min Episode #3 content: 💎 Key elements of the Modern Employer Branding Method 💎 Brief look into how marketing has changed 💎 The difference is in the objective of the employer branding work 💎 How the Candidate Journey connects with the method 💎 What you need to successfully start modern employer branding 💎 What will success look like when you commit into consistent modern employer branding Follow me on Instagram: @rantanensusanna @hr_podcast2020-01-0836 min
Bonfire.fi -bisnesmediaMiten yrityskulttuuri muutetaan? Suvi Widgrén ja Susanna RantanenKun 20 vuotta vanhaa yrityskulttuuria pitäisi päivittää, mistä on lähdettävä liikkeelle?
Suvi Widgrén (vastaava toimitusjohtaja, Smartum) johtaa isoa muutosta perheyrityksessä ja Susanna Rantanen (Co-Founder & CEO Emine Oy) on ohjannut lukuisia yrityksiä käyttämään yrityskulttuuria uuden strategian jalkauttamisessa.
Podcastin vetää Bonfire.fi -bisnesmedian Elisa Kitunen.
Suvi ja Susanna vastaavat mm. näihin kysymyksiin:
🔥Miten yrityskulttuuri helpottaa rekrytointia?
🔥Sopeutuvat eri-ikäiset samanlaiseen kulttuuriin?
🔥Riittääkö kahvihuoneeseen kurkkaaminen tunnistamaan, millainen kulttuuri yrityksessä on?
“Tiedät olevasi sinulle sopivassa yrityskulttuurissa, kun koet, että ymmärrät, samaistut ja inspiroidun siitä, mitä ja miten asioita tehdään.” -Susanna Rantanen
”Tulosvastuullisena toimarina haluan nähdä, ett...2019-05-0532 min