Shows
The Brand Called YouMarcus O'Donovan on Revolutionizing Sustainability with CO2 YOU | Marcus O'Donovan, Founder, CO2 YOUIn this insightful episode of "The Brand Called You," host Ashutosh Garg sits down with Marcus O'Donovan, the visionary founder of CO2 YOU. Discover how Marcus transitioned from a career in entertainment to entrepreneurship, driven by a mission to inspire positive change. Learn about the innovative solutions CO2 YOU provides in the sparkling water industry, focusing on sustainability and convenience. Marcus shares the challenges, triumphs, and strategies that helped him build a strong community of eco-conscious consumers. This conversation delves into the role personal habits and lifestyle choices play in driving sustainable change. Tune in to find out how...2025-03-2421 min
The Brand Called YouLeading with Purpose & Impact | Kenny Green, American Express, Director, Enterprise Sustainability & ESGFrom CPA to impact-driven leader, Kenny shares his journey from finance to purpose, proving that corporations thrive when they care. From working with athletes and influencers to driving ESG initiatives, he’s redefining what leadership means.00:09- About Kenny Green Kenny Green is a seasoned finance professional with extensive experience in accounting, internal audit, and sustainability reporting. He currently serves at Booking Holdings, where he integrates his financial expertise with sustainability initiatives to align environmental, social, and governance (ESG) goals with business objectives.2025-03-0631 min
The Agile Brand with Greg Kihlström®Building brand trust with Aman Advani, CEO of Ministry of SupplyWe are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.When brand trust is everything, how do companies ensure they aren’t just talking about values but actually demonstrating them in ways that resonate with increasingly savvy and socially conscious consumers?Joining us today is Aman Advani, CEO of Ministry of Supply. Ministry of Supply is known for revolutionizing performance professional wear by blending technology, sustainability, and comfort into their apparel and today we’re going to talk about how brands engage with socially cons...2025-03-0321 minThe Agile Brand with Greg Kihlström®Building brand trust with Aman Advani, CEO of Ministry of SupplyWe are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.When brand trust is everything, how do companies ensure they aren’t just talking about values but actually demonstrating them in ways that resonate with increasingly savvy and socially conscious consumers?Joining us today is Aman Advani, CEO of Ministry of Supply. Ministry of Supply is known for revolutionizing performance professional wear by blending technology, sustainability, and comfort into their apparel and today we’re going to talk about how brands engage with socially cons...2025-03-0321 min
The Brand Called YouInnovating Sustainability with Bamboo Fiber | Avishai Greenstein, Owner and CEO, Bamboozle HomeIn this inspiring episode of The Brand Called You, Avishai Greenstein, CEO of Bamboozle Home takes us through his entrepreneurial journey, the challenges of working with bamboo fiber, and how technology and sustainability are shaping the future of eco-friendly housewares. Learn about his innovative approach to blending culinary arts, design, and the environment to create products that are both functional and sustainable.00:32- About Avishai Greenstein Avishai is the owner and Chief Executive Officer of Bamboozle Home, which explores the intersection of culinary art and design with technology and science.2025-02-2724 min
The Brand Called YouUnlocking PR and Sustainability Insights with Chantal Cooke, Director of Panpathic CommunicationsIn this episode of "The Brand Called You," host Ashutosh Garg is joined by Chantal Cooke, Director of Panpathic Communications and PASSION for the PLANET. Chantal shares her incredible journey from journalism to entrepreneurship, discussing her experiences in radio, PR, and as an author. She sheds light on the essential principles of successful PR, common mistakes businesses make, the importance of ethical PR, and her passion for sustainability and food. This episode is packed with insights for entrepreneurs, marketing enthusiasts, and anyone interested in making a positive impact on the environment.2025-02-2528 min
The Brand Called YouEmpowering Change Through Resilience | Viktoriia Savitska, Chief of Sustainability and Strategic Engagement, EPICENTR group of companiesViktoriia Savitska, a dynamic leader with a rich background in law, international relations, and human rights, shares her inspiring journey from Ukraine to Switzerland. Her experiences, from overcoming language barriers to helping underserved communities in Madagascar, fuel her passion for making a lasting impact through sustainable development and equal opportunities.
00:11- About Viktoriia Savitska
Viktoriia Savitska is a strategic leader with expertise in sustainability, innovation, and partnerships.
As Chief of Sustainability & Strategic Engagement at Epicentr Group, she works at the intersection of sustainable growth and diversity vital transformation, fostering global collaborations and delivering...2025-02-1041 min
The Brand Called YouRedefining Leadership for Sustainability | Thomas Schindler, Co-Custodian, Heliogenic CivilisationIn this episode of The Brand Called You, Thomas Schindler shares his inspiring journey from growing up with a deep understanding of existential threats to humanity, to creating companies focused on using technology for positive global change. With insights into the heliogenic civilization and innovative business models, Thomas is working to align incentives for a sustainable future.
00:39- About Thomas Schindler
Thomas has dedicated his professional life and energy to using technology to contribute to making the planet a good place.
Thomas has founded numerous companies, the latest being Delodi, which supports clients a...2025-02-0737 min
Baltic Brand TalksBALTIC BRAND TALKS EP. 16: Emma Sullivan from Vinted
In this Baltic Brand Talks episode, Andris Rubins is joined by Emma Sullivan, Creative Director at Vinted. Created in Lithuania, Vinted is Europe's largest C2C second-hand fashion marketplace with a clear mission: Make second-hand the first choice worldwide. In the conversation, Emma shares how to strip second-hand of negative associations, how to keep the brand consistent through pragmatism while also showing bravery. She also touches on the obvious challenge of tapping into local markets with a global brand. The conversation covers a wide range of topics related to branding—from generative AI to sustainability, from in-house teams to in...2025-01-2450 min
The Brand Called YouStrategic Foresight and Sustainability | Enrico Maset, Business Performance Advisor; Global Partner, Strategy ToolsIn this episode of The Brand Called You, Enrico Maset, a business performance advisor and global partner at Strategy Tools, discusses his journey and expertise in strategic foresight, innovation, and ESG. He emphasizes the importance of trend scanning and developing scenarios to guide long-term planning. Maset highlights challenges like time management and prioritization for leaders. He cited Microsoft and Amazon as examples of companies successfully integrating foresight and innovation. He also discusses aligning innovation with ESG goals for sustainable growth and the importance of a culture that fosters collaboration and an activated workforce. Maset stresses the need for continuous...2025-01-1422 min
The Agile Brand with Greg Kihlström®Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under ArmourToday we’re going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers while leaving a smaller impression on the Earth. To help me discuss this topic, I’d like to welcome Eric Liedtke, Executive Vice President of Brand Strategy, Under Armour, formerly of Adidas and Unless Collective. Eric Liedtke has served as Executive Vice President, Brand Strategy since August 2024. Before joining Under Armour, Mr. Liedtke was the Chief Executive Officer and co-founder of UNLESS COLLECTIVE, INC, a zero-plastic rege...2024-12-1129 minThe Agile Brand with Greg Kihlström®Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under ArmourToday we’re going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers while leaving a smaller impression on the Earth. To help me discuss this topic, I’d like to welcome Eric Liedtke, Executive Vice President of Brand Strategy, Under Armour, formerly of Adidas and Unless Collective. Eric Liedtke has served as Executive Vice President, Brand Strategy since August 2024. Before joining Under Armour, Mr. Liedtke was the Chief Executive Officer and co-founder of UNLESS COLLECTIVE, INC, a zero-plastic rege...2024-12-1129 min
Feed for ThoughtBalancing efficiency and sustainability in large-scale cattle operations – with Ben CarriganIn this episode, the team unpack the intricacies of managing one of Australia’s largest feedlot operations with special guest, Ben Carrigan, the General Manager of Commodities, Farms, and Transport at Mort & Co. Australia. You’ll gain insights into the complex feed composition and innovative practices that set Mort & Co. apart. Ben takes us through their diversified business model that includes not only feed lotting and branded beef but also Mort & Co’s approach to turning effluent into granulated fertiliser, boosting soil health and creating new market opportunities. With sustainable practices at the forefront Ben sheds light on the a...2024-12-0228 min
The Brand Called YouRevolutionizing Sustainability: Naynesh Pasari, CEO of Packmate Green LLP | TBCYIn this enlightening episode of The Brand Called You, we have the honor to host Naynesh Pasari, the visionary Founder and CEO of Packmate Green LLP. Join us as Naynesh shares his remarkable journey from being a second-generation entrepreneur in the paper industry to pioneering the concept of unbleached recycled paper, which significantly reduces water usage and environmental impact. Delve into the challenges, innovations, and future goals of Packmate as Naynesh and our host, Ashutosh Garg, discuss the importance of sustainability in the paper and stationery industry.
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Support this podcast: https://podcasters.spotify.com/pod/show/tbcy...2024-11-2922 min
The Brand Called YouBridging Finance and Sustainability for Global Impact | Jan Raes, Climate and Circular Economy Finance Expert
Jan Raes shares his journey from IT and banking to becoming a climate and circular economy finance expert at UNEP. He discusses the intersection of finance and sustainability, the importance of authentic leadership, and the value of international experience in shaping a meaningful career.
00:31- About Jan Raes
Jan is a Belgian native living in the Netherlands.
He studied in locations such as Louisville, Belgium, Copenhagen, Denmark, the Netherlands, California, and Harvard.
He worked for various US-based IT firms during his first 10 years of professional life.
...2024-10-3038 min
Sustainability SolvedSeeing Sustainability as an Opportunity, not a Threat: Sam Hamilton-Turner (Soundquake)Welcome back to Sustainability Solved, this time with a twist! Hosts Will Richardson and Charlie Luxton chat with Sam Hamilton-Turner, co-founder of Soundquake, a purpose-driven podcast production company (now making this very podcast!) . Sam shares the story of Soundquake's transformation from a conventional, transactional business into a company with a clear focus on sustainability and purpose. He discusses the challenges, solutions, and lessons learned along the way.ProblemSoundquake initially operated as a generalist audio production company, taking on various projects without a focus or direction. This approach resulted in a lack of purpose, excessive...2024-10-161h 09
The Brand Called YouNavigating the Future: Insights from a Digital Pioneer | Shrijeet Mishra, Digital Evangelist, Sustainability Advocate, CX Specialist
In this episode of "The Brand Called You," Shrijeet Mishra, a visionary leader, digital evangelist, and sustainability advocate with over 37 years of experience, shares his journey from Hindustan Unilever to his current role at Aditya Birla Group, discussing how digital transformation and sustainability are reshaping industries. Discover how businesses can leverage AI, foster innovation, and create customer-centric solutions that are both impactful and sustainable.
00:32- About Shrijeet Mishra
Shrijeet is a digital evangelist, a sustainability advocate, and a CX customer experience specialist.
He's currently the Chief Innovation Officer and Head-Group s...2024-10-1429 min
Brand Growth HeroesEp73: Founder Ruby Raut on FemTech brand WUKA, Empowering Women & Redefining Period Care.In this latest episode of Brand Growth Heroes, Fiona sits down with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick-Ass), to discuss her remarkable story from growing up in Nepal, where menstruation was shrouded in taboo, to creating a brand that is revolutionising the Fem Care category, and giving dignity back to girls and women every month.Ruby’s background in environmental science and her passion for sustainability inspired her to create WUKA, a brand offering sustainable, leak-proof period underwear that drives positive change in the Femtech space.Ru...2024-09-301h 00
The Brand Called YouUnlocking Sustainability: The Modern Utopia | Kaidi Tamm, Head, SEI Tallinn’s Sustainable Cities and Resilient Communities UnitSustainability expert Kaidi Tamm discusses the evolution of sustainability as a modern utopia, emphasizing the importance of sufficiency thinking, cultural shifts, and data-driven decision-making. She explores the roles of local communities, businesses, and consumer behavior in achieving sustainable practices while highlighting the need for a balance between technological solutions and human capacity building.
00:30- About Kaidi Tamm
Kaidi is a senior expert and the head of SEI Tallinn’s, Sustainable Cities, and Resilient Communities unit.
She’s passionate about facilitating sustainability transitions across scales.
Her work experience spans working as a commu...2024-09-2125 min
The Brand Called YouTransforming Sustainability: Vision for a Greener Future | Dr. Vidhi Vora, Founder & CEO, Green Phoenix Circular SolutionsIn this episode of "The Brand Called You," Dr. Vidhi Vora, Founder & CEO of Green Phoenix Circular Solutions, shares her transformative journey from medicine to environmental science. Discover her innovative approach to sustainability and circular economy, and gain insights into the interconnected challenges of climate change, biodiversity loss, and pollution. Dr. Vora’s commitment to creating a sustainable, healthy environment for all living beings highlights the urgent need for a holistic approach to environmental crises.
00:32- About Dr. Vidhi Vora
Dr. Vora is the founder and chief executive officer of the Green Phoenix Circular Solutions.
...2024-09-2029 min
Learn Play Thrive The PodcastSustainable Starts: Early Education and Regenerative Practices and how to bring them into your Early Chilhood SettingeIn this episode, host Simone welcomes Dorothee Seeto from Endless Play Studio, a sustainability expert, to discuss the importance of integrating sustainability into early childhood education. Dorothee shares her journey from a corporate career in innovation to focusing on sustainability in early education. They explore the three dimensions of sustainability as outlined in EYLF 2.0—environmental, economic, and social—and emphasize the need for a holistic approach. Dorothee explains the concept of regenerative sustainability, providing practical tools and strategies for educators. They also discuss the importance of community engagement, overcoming challenges, and envision the future of sustainability in early childhood educ...2024-09-0526 min
The Brand Called YouChampioning Sustainability in Cocoa and Coffee | Antonie Fountain, MD, the VOICE Network - Sustainability of Cocoa and CoffeeIn the latest episode of "The Brand Called You," Antonie Fountain, Managing Director of the VOICE Network shares his incredible journey from aspiring rockstar to a leading advocate for sustainability in the cocoa and coffee industries. He discusses the vital role of regulation, the challenges of poverty, and the importance of civil society in holding power accountable. Tune in to learn about the complexities of global trade, the impact of technology on agriculture, and the future of ethical consumerism.
00:31- About Antonie Fountain
Antonie is the managing director of the Voice Network, which is focused...2024-08-2228 min
Feed for ThoughtFonterra part 2: Malcolm Ellis on balancing farm productivity and sustainabilityJoin us as we explore the intersection between farm efficiency and reducing emissions with Malcolm Ellis, Fonterra's Strategic Advisor. Malcolm shares the difference between emissions intensity and absolute emissions and discusses Fonterra's strategic initiatives to support farmers in making impactful changes. The team balances animal efficiency and environmental sustainability by examining the contrasts in productivity and efficiency, delving into actionable strategies to enhance herd quality without reducing stocking rates. Key factors like reproductive performance, feed efficiency, and emissions intensity take centre stage, providing a roadmap for farmers to boost productivity while lowering environmental impact. The conv...2024-07-1536 min
The Brand Called YouThe Intersection of Technology and Sustainability in Fleet Management | Tikam Jain | Founder & CEO, FLEECA India Pvt. LtdIn the dynamic realm of fleet management, FLEECA India Pvt. Ltd stands as a beacon of innovation, leveraging technology to redefine operational efficiency and sustainability. Led by Founder and CEO Tikam Jain, FLEECA pioneers solutions that optimise tyre management, addressing critical challenges faced by fleet owners. By promoting tyre retreading and extending tyre lifespans, FLEECA not only enhances operational performance but also reduces environmental impact. With a commitment to excellence and sustainability, FLEECA is reshaping the landscape of fleet management, driving positive change in the industry.
[00:33] - About Tikam Jain
Tikam is the Founder and...2024-07-1521 min
The Brand Called YouIntegrating Sustainability into Private Equity and Tech Ventures | Purvi Sankhla | Founder and CEO, Yopla
Purvi Sankhla epitomises the transformative journey of integrating sustainability into private equity and tech ventures. Her pioneering work underscores the imperative for these sectors to embrace sustainability as a core value proposition. Through her initiatives, she has demonstrated how private equity firms can drive sustainable investment strategies, mitigating risks and maximising returns while fostering environmental and social responsibility.
[00:13] - About Purvi Sankhla
Purvi is the Founder and CEO of Yopla, an organisation working towards climate-smart nutrition.
She is a Climate Product Director of K.I.S.S., a startup for p...2024-06-2555 min
The Brand Called YouProductivity and Sustainability in Manufacturing | Ishan Galapathy | Founding Director, Capability Unlimited; AuthorIn the dynamic landscape of manufacturing, optimising productivity while fostering sustainability has become paramount. Ishan Galapathy, a seasoned professional and productivity expert, brings invaluable insights into this realm. Through his extensive experience and innovative methodologies, Ishan has carved a path from chaos to excellence, guiding businesses towards greater efficiency and environmental responsibility. Join us as we delve into Ishan's journey and glean wisdom on navigating the intersection of productivity and sustainability in manufacturing.
[00:40] - About Ishan Galapathy
Ishan is the Founding Director of Capability Unlimited.
He is a productivity expert and a speaker.2024-04-1526 min
The Brand Called YouRedefining Sustainability | Bruno Bianchini, Sustainability Coordinator, GoogleIn this episode of The Brand Called You, Bruno Bianchini, a sustainability coordinator at Google and a sustainability master's student at Harvard University, discusses his journey and how growing up on a farm in Italy sparked his interest in sustainability. He emphasises the importance of integrating sustainability into business practices and overcoming misconceptions about sustainability, such as focusing solely on carbon emissions and thinking it's only for large corporations. Bruno shares insights into how he supports startups and SMEs at Google through education and industry initiatives. He discusses the challenge of balancing economic growth with sustainability and the potential...2024-04-0625 min
The Brand is FemaleWhere creativity and sustainability meet, with Birch Babe CEO Kelsey IrvineKelsey Irvine is part of the mother/two-daughters trio behind Birch Babe, a Canadian skincare brand that's making waves in the natural beauty industry. Kelsey's career is a blend of creativity, commitment to sustainability, and a keen eye for storytelling. With a background in commercial advertising and documentary directing, she has a unique ability to craft content that looks good and connects on an emotional level.Kelsey isn't just about making things look pretty; she's deeply invested in making a difference. Her work as an Oscar-nominated producer highlights her dedication to narratives that drive positive change. This...2024-03-1240 min
Green Business With ImpactBranding and Sustainability with Jeremy KingA great company brand is clearly highly valuable. As sustainable companies they got a huge advantage in this game. There are numerous examples of how sustainability can be part of leveraging and growing such a company brand. But how important is branding for a business to have success in the world of today? This is the topic I am discussing with my guest, Jeremy King from King Campbell and Friends. He has 30 plus years of experience with branding and will share some vital tips for you today.
One of the most important points, Jeremy makes, is the...2024-03-0743 min
The Brand Called YouWater Sustainability and Climate Change | Kimberly Nelson, Chief Operating Officer, True ElementsIn a world facing escalating environmental challenges, the conversation around water sustainability emerges as a pivotal focal point for global progress. Kimberly Nelson, Chief Operating Officer of True Elements, offers profound insights into the intricate web of water intelligence, technological innovation, and climate resilience. She delves into her illustrious journey, the essence of True Elements' mission, and the critical imperatives for sustainable water practices.
00:33- About Kimberly Nelson
Kimberly is the Chief Operating Office at True Elements.
She has worked for the Commonwealth of Pennsylvania in staff, management, and executive roles.
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BRAND NEWSBeing a Sustainability Manager at Vogue PolandFor this episode I interviewed Zuzanna Krzatala from Vogue Poland! Zuzanna, a model and human rights activist, has been working in the fashion industry for over two decades as she started out as a model after being scouted at the age of 13. She’s now the Sustainability Manager for Vogue Poland and organizes the annual Business Fashion Environment Summit (BFES), the leading forum for sustainability to address the pressing environmental and social issues the fashion industry faces today. She also has her own podcast ‘Call To Action’ where she talks about what we can do here and now in connec...2024-02-2339 min
The right way to grow.Unboxing sustainabilityIn this Adam is joined by Oscar Vallance, VP of Global Operations at Sourceful, for an insightful discussion on sustainable sourcing and the power of effective packaging design.
This conversation goes beyond eco-friendly choices, exploring strategic approaches companies can adopt to meet modern consumer expectations and utilise sustainability as a catalyst for growth.
Sustainability as a Strategic Imperative:
Consumer Demand: The primary driver behind the push for sustainability is the increasing expectation from consumers for brands to adopt environmentally responsible practices, particularly in the direct-to-consumer (DTC) space. Brands are responding by...2024-02-2147 min
The Brand Called YouUnlocking Sustainable Transformation | Prof Paolo Taticchi, Prof Strategy & Sustainability, Univ College London School of ManagementJoin Professor Paolo Taticchi as he delves into the evolving landscape of sustainability, the integration of ESG factors, and the imperative of designing cities for a resilient and vibrant future. Professor Taticchi shares insights drawn from his extensive experience, offering a unique perspective on the symbiotic relationship between sustainable practices and competitive advantage in businesses and cities alike.
00:36- About Prof Paolo Taticchi
Prof Paolo Taticchi is a professor of strategy and sustainability at the University College of London School of Management.
In addition to his academic and advisory work, he is also a...2024-02-1724 min
Vitral Tamil PodcastLessons in Leadership & Brand Building From Bril: A Conversation with Jayaram RajaramIn this episode of the Vitral Tamil Podcast, host Sharavana Raghavan delves into the world of legacy branding with Jayaram Rajaram, the strategic mind behind Bril's multifaceted expansion.
Jayaram, a third-generation leader of this iconic stationery brand, now navigating new territories in home care, reveals the evolution of Bril from its inception.
This episode is a treasure trove for entrepreneurs and brand enthusiasts aiming to understand the transformation of a traditional brand in modern times. Sharavana adeptly steers the conversation through Jayaram's experiences, uncovering the delicate balance between upholding...2024-02-141h 13
Confessions of a MarketerBen Bradshaw: Marketing and brand leader in sustainability, energy, and clean technologyBen Bradshaw is an experienced brand and marketing leader in energy and cleantech. He helps progressive businesses in the Energy Transition create a standout brand, and marketing that powers profitable and sustainable growth.
He has 25 years’ experience as a marketer in the UK energy & cleantech sectors and particular strengths in marcomms, brand, strategy, planning, insight for B2C, B2B, corporations or start-ups. Ben has held Head of Marketing positions transforming brands and building teams - with a passion for sustainability, brand and culture.
He is now seeking his next senior marketing role with an am...2024-02-1307 min
Fresh Leaf ForeverHarnessing Storytelling: How businesses can drive ESG, DEI GoalsWith sustainability at the forefront, it's imperative for companies to get creative about how well they can advance their ESG and DEI initiatives.This was the focal point of our latest podcast episode featuring Joe Casabona, a podcast and automation coach who delves deep into the art of storytelling. In this co-creation effort, host Vai and Joe orchestrate the power of storytelling and its impact on driving change within the corporate realm.Focus areas from this conversation: - Promoting ESG Initiatives Through Storytelling - Storytelling for Promoting Company Values - Impa...2024-01-1237 min