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Sutherland Weston
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The Briefcase | Sutherland Weston
"Coopetition"
Some people look at Myers-Briggs results to see if two people will work well together. More spiritual-minded people might find results in comparing star signs or birthstones. Nicole Mahoney, CEO of Travel Alliance Partnership, walks us through a more rooted model of navigating "Coopetition". What you'll learn: If you're too busy and have 'no time for collaboration', you need collaboration to help gain back that time and capacity. The three types of collaborators: the promoter, the doubter, and the protector. The important factors that make partnerships succeed in the long run are established at the very be...
2025-07-29
04 min
The Briefcase | Sutherland Weston
Selling Who You Are
In a world where everyone is sweating the small stuff, it can be hard for a business to find its identity, let alone share it with the market. In this episode of The Briefcase, Kirsten Cutshall, CEO of Steel Advertising, calls in all the way from Texas to talk about building your business's core character. What you’ll learn: Instead of advertising the smaller features, focus on the uncompromising fundamentals of your service. Cementing your institution's core values and character will increase customer attraction, as you can become their go-to. The time your company needs to re...
2025-07-22
04 min
The Briefcase | Sutherland Weston
Summer Marketing Strategies: Let's Make Memories!
Once the calendars hit June, everybody wants to make a summer full of memories: your business might be in the position to provide them. In this episode of The Briefcase, Kirsten Cutshall, CEO of Steel Advertising, calls in from Texas to share the trade secrets of the Summer Marketing Strategies. What you’ll learn: During the summer, people want to make memories-- and to make memories, people need to make time. By playing to the aesthetics of the summer, you can secure your business's place in the season and the hearts of others. If you can ma...
2025-07-15
03 min
The Briefcase | Sutherland Weston
LL Bean and Brands taking Stands
Sometimes, the best way to make a statement is with silence. For the entire month of May, LL Bean has been pausing all social media to support mental health. In this episode of The Briefcase, Makaila Hickey, Sutherland Weston's Digital Content Strategist, walks us through the reasoning behind and the impacts in the wake of the brand's seasonal silence. What you’ll learn: Having your brand take a stand on well-being and other values adds new dimensions for consumers to latch onto. Sacrificing online presence in a community-minded manner can give rise to a brand's earned me...
2025-07-08
03 min
The Briefcase | Sutherland Weston
Audio First: The Unsung Hero of Great Video
In this episode of The Briefcase, Paul Chadwick, Video Production Specialist at Sutherland Weston, unpacks the often-underappreciated yet pivotal role that audio plays in video content. Framed by his professional insights and casual banter, Paul highlights how audio can elevate a video’s impact or derail its effectiveness. As video habits shift toward "listening over watching," Paul shares tips for using music, sound effects, and clean vocals to guide the audience and keep their attention emotionally. Packed with practical wisdom and analogies that stick, the episode reveals how intentional audio design transforms good videos into compelling experiences. YOU...
2025-07-01
03 min
The Briefcase | Sutherland Weston
Stand Out With Perspective: How Video Angles Can Set You Apart
In this episode of The Briefcase, Paul Chadwick, Video Production Specialist at Sutherland Weston, follows up on a previous episode titled “Unforgettable” about the importance of standing out in business. Paul takes this idea further by discussing how video, specifically how you shoot video, can make your business not just seen, but remembered. Whether you’re selling tires or cakes, the goal is to highlight what makes your company different in a visual way that captures attention. With a phone camera and a willingness to think visually, you can craft video content that educates, entertains, and stands out from the co...
2025-06-24
02 min
The Briefcase | Sutherland Weston
Lessons From “We Solve Murders”-- Separating Fact from Fiction
In this episode, Elizabeth Sutherland, President and CEO of Sutherland Weston, explores the blurred lines between fiction and real-world media access, sparked by a plot twist in Richard Osman’s We Solve Murders, part of the Thursday Murder Club series. Using the fictional scene as a springboard, Elizabeth and Ric Tyler offer a behind-the-scenes look at television media protocols, typically involving multiple layers of approval from producers to anchors before a story sees airtime. The idea that someone could simply walk into a studio and share a narrative unchecked is, for most people, pure fiction—unless they carry...
2025-06-17
03 min
The Bottom Line
The Bottom Line 6-9-25 with Dan Cashman Public Relations Director for Sutherland Weston
Join John Williams and Patrick Woodcock with special guest Dan Cushman Public Relations Director for Sutherland Weston on this weeks "Bottom Line".
2025-06-10
38 min
The Bottom Line
The Bottom Line 6-9-25 with Dan Cashman Public Relations Director for Sutherland Weston
Join John Williams and Patrick Woodcock with special guest Dan Cushman Public Relations Director for Sutherland Weston on this weeks "Bottom Line".
2025-06-10
38 min
The Briefcase | Sutherland Weston
Can You Read Me Now? Closed-Captioning Matters
In this episode of The Briefcase from Sutherland Weston Marketing Communications, audiovisual specialist Paul Chadwick shares how turning on closed captioning for his television viewing sparked a deeper appreciation for the practical power of subtitles in marketing and communication. He explains that closed captioning isn’t just for accessibility; it’s a strategic tool that boosts engagement, reaches silent viewers, and improves SEO by making video content readable by search engines. Paul emphasizes how easy it is to add captions using built-in platform tools. He encourages marketers to invest a little effort for a significant impact—enhancing viewer...
2025-06-10
02 min
The Briefcase | Sutherland Weston
Corey Morris-- How to START a Successful Digital Marketing Plan
Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan, joins The Briefcase to share the power of START, a five-step framework designed to help marketers and businesses cut through the noise and create actionable, enduring plans. Morris provides a compelling argument for structured agility in digital marketing, from avoiding over-complication to building strategies that outlast employee turnover to reminding listeners that agility can quickly become chaos without a clear plan. You'll learn: – The START Framework – A five-step, 90-day process for building actionable digital marketing plans. – Structured Agility – Balancing long-term strategy with sho...
2025-06-03
05 min
The Briefcase | Sutherland Weston
Knowing When to Let Go — Lessons from 15 Years of Local TV
In this episode of The Briefcase, Dan Cashman reflects on the decision to end The Nite Show, the nation’s last locally produced late-night talk show, after a 15-year run. He explores the emotional and strategic complexities of knowing when to let go, whether in media, business, or personal projects. From pandemic pivots to long goodbye planning, Dan shares lessons on flexibility, gut instinct, and making peace with transitions. He offers valuable insights for entrepreneurs and creatives navigating change. You’ll learn how to: Trust Intuition in Leadership Decisions Navigate Transitions with Gra...
2025-05-27
05 min
The Briefcase | Sutherland Weston
Brainstorming 101-- An All Witch Orchestra?
In this imaginative episode of The Briefcase, Ric Tyler and Social Media/Digital Specialist Mark Parent unpacks a creative technique called Brainstorming 101. The heart of Brainstorming 101 lies in bypassing traditional product benefits and instead asking questions that generate real stories about the product’s context. As Mark explains, it’s not about laundry detergent—it’s about memories of doing laundry (good and bad). Not about cleaning tools—but how those tools connect to lived experiences. This approach grounds creative ideas in human insight, making marketing more emotionally resonant and relevant. You’ll learn: – Brainstorm...
2025-05-20
03 min
The Briefcase | Sutherland Weston
Power of Personification: Understand Your Brand and Your Buyer
In this episode of The Briefcase, Ric Tyler and Social Media/Digital Specialist Mark Parent recount a memorable branding exercise that reveals how employees and customers can perceive the same brand differently. The activity asks participants to personify their company using analogies like “What kind of car would your brand drive?” or “Which superhero would it be?” The goal is to shape a brand’s internal identity in fun, familiar terms and uncover mismatches in perception that can create tone-deaf messaging or missed opportunities in customer engagement. This tool is simple and eye-opening for any team trying to better connect wi...
2025-05-13
03 min
The Briefcase | Sutherland Weston
For All Your Cliché Needs
In this short but sharp episode of The Briefcase, Ric Tyler and Social Media/Digital Specialist and veteran ad writer, Mark Parent, unpack the most frustrating clichés in commercial copywriting. From “friendly, knowledgeable people” to the dreaded “for all your [blank] needs,” they explore why these lines fall flat and how they waste valuable ad space and time. Instead, Ric and Mark champion direct, benefit-focused messaging that speaks to the customer, offering a smart, humorous guide to writing better, more effective commercials. You’ll learn: – The Pitfalls of Marketing Clichés: Why some phrases should be perma...
2025-05-06
03 min
The Briefcase | Sutherland Weston
Capturing Coverage for Softer News
Dan Cashman, Public Relations Director at Sutherland Weston, shares his firsthand experience navigating the tough media landscape where hard news dominates airtime. He recounts how two check presentation events earned coverage despite the odds, thanks to their local relevance, visual assets, and concise structure. Dan encourages marketers and communicators to understand both the newsroom’s constraints and the audience’s emotional bandwidth. By keeping things visual, short, local, and meaningful, softer stories can still break through and provide a welcome balance to heavier news cycles. You’ll learn: How to Pitch Softer News Stories...
2025-04-30
03 min
The Briefcase | Sutherland Weston
Unforgettable
Is your brand truly unforgettable? Or could it just as easily belong to your competition? In this episode of The Briefcase, Elizabeth Sutherland, President & CEO of Sutherland Weston Marketing Communications, shares why a distinct brand voice and look are essential for standing out. Many businesses rely on generic messaging: “We put the customer first” or “We’re committed to great service.” These phrases do little to differentiate a brand. Elizabeth introduces a simple yet powerful test: Remove your logo from your website, ads, or marketing materials—would people still recognize it as yours? If not, it’s time to refine your b...
2025-04-22
02 min
The Briefcase | Sutherland Weston
Unsexy Follow Up
In this episode, Elizabeth Sutherland breaks down one of the most common reasons marketing fails: lack of follow-up. You'll learn: Why most sales happen after the first few touchpoints How simple follow-up tactics can make a big difference Why consistency matters more than flash Key takeaway: Marketing without follow-up is like fishing without reeling in your catch. Elizabeth Sutherland is President and CEO at Sutherland Weston, where she has led strategy and brand development for the past twenty years. She helps Maine-based companies connect their...
2025-04-15
02 min
The Briefcase | Sutherland Weston
Staying Level-Headed During Economic Turbulence
Elizabeth Sutherland, Dan Cashman, and Shelley Sund of Sutherland Weston Marketing Communications tackle the economic uncertainty many business owners face today. Drawing on lessons from past experiences, they offer grounded, strategic advice on recalibrating marketing efforts without retreating—focusing on customer retention, message relevance, and brand empathy. With real-world examples like Ford’s COVID-era messaging pivot, the team illustrates how to stay visible and smart, not silent and scared. They also invite listeners to a free Lunch & Learn on April 15th to explore tailored strategies for marketing during economic turbulence. Takeaways: [00:01:00] “How you show up now sh...
2025-04-08
09 min
The Briefcase | Sutherland Weston
The Difference Between Marketing, Advertising, and PR
Marketing, advertising, and public relations are often mistaken for one another. Just like a classic Scooby-Doo mystery, we’re pulling back the mask to reveal what’s really behind them. And we would’ve gotten away with it too… if Ric hadn’t hopped into the Mystery Machine to solve the case, to uncover the truth behind each. Is marketing setting the overall strategy? Is advertising delivering the message? Or is PR shaping public perception? The lines may be blurry, but by the end, you’ll know exactly how each plays a role in business success. 💡 What you’ll learn:
2025-04-01
03 min
The Briefcase | Sutherland Weston
The Tricky Timing of a News Conference
In this episode of The Briefcase, Dan Cashman explores why timing, location, and media strategy are crucial in a successful news announcement. Using a recent political campaign launch in Hancock, Maine, as a real-world example, Dan explains how strategic choices can shape how a story is covered and consumed. Whether you're announcing a new business, campaign, or community event, this quick conversation offers practical PR insights that go beyond the basics. What You’ll Learn: The importance of giving the media advance notice—especially for rural locations How social media can lead...
2025-03-27
02 min
The Briefcase | Sutherland Weston
Need a New Web Design Agency? Listen to This First
In this episode of The Briefcase, Makaila Hickey shares practical, no-stress advice for businesses navigating a common digital challenge: when their website provider disappears, retires, or stops responding. Rather than panic, Makaila explains why this can actually be an opportunity. What You’ll Learn: Why taking inventory of your digital assets (logins, hosting, analytics, domain info, etc.) should be your first move when switching website providers. The benefits of slowing down and asking, “What do I really want this website to do for my business?.” Why selecting the right platform and a support partner is essential. Need help untangling...
2025-03-26
04 min
The Briefcase | Sutherland Weston
Consistency Matters
In this episode of The Briefcase, Elizabeth Sutherland, President and CEO of Sutherland Weston Marketing Communications, discusses the importance of brand consistency. To stay fresh and appealing, businesses often change their branding, such as fonts, colors, messaging, or tone. However, this practice can actually work against them. 💡 What you'll learn: Customers don’t want to relearn who you are whenever they engage with your brand. Constant changes in branding create friction and make it harder for people to recognize and trust your business. A quick test: Scroll through your website, emails, and social feeds—does everything look an...
2025-03-25
02 min
The Briefcase | Sutherland Weston
The Impact of Music in Advertising: Branding Gold or Costly Mistake?
Is music in a commercial a secret weapon or a branding disaster? The right song can make an ad unforgettable, while the wrong one can leave audiences cringing—or worse, tuning out. In this episode, Ric breaks down why not all songs belong in commercials and how the right track can enhance emotional impact, strengthen brand identity, and make ads truly memorable. 💡 What you’ll learn: - When music enhances brand recognition and emotional impact - Iconic ad soundtracks that became marketing gold—and the ones that flopped -Why brands keep making the same...
2025-03-18
03 min
The Briefcase | Sutherland Weston
Canva Pros and Cons from a Graphic Design Expert
Canva has made graphic design accessible for businesses of all sizes, allowing anyone to create professional-looking visuals without a design background. But is it always the best tool for the job? Sherado weighs the pros and cons of Canva—when it works, when it doesn’t, and what businesses should consider before relying on it for their graphic design and marketing needs. 💡 What you’ll learn: - Benefits of using Canva for graphic design and marketing needs - Where Canva falls short—and when a professional tool (or pro designer) is the better option...
2025-03-11
03 min
The Briefcase | Sutherland Weston
Is Disney Wrong to Close Muppet*Vision 3D? Lessons in Brand Evolution
It’s not easy being green… or closing a beloved attraction. Is Disney’s decision a hit or a miss? —Wocka Wocka! In this episode, Makaila breaks down Disney's decision to close the beloved Muppet*Vision 3D attraction at Hollywood Studios. What does this mean for Muppets fans, and is Disney making a branding mistake they might regret? We explore how businesses, big or small, can learn from this bold move. 💡 What you’ll learn: - Why the Muppets' closure is sparking debate among Disney fans. - The importance of knowing your audience before making big ch...
2025-03-04
04 min
The Briefcase | Sutherland Weston
Why Maine Businesses Should Start Podcasting for Marketing & Growth
Podcasting isn’t just a trend, it’s a powerful marketing tool that more businesses are starting to embrace. With 67% of Americans tuning into podcasts and nearly half listening monthly, the potential reach is massive. Elizabeth breaks down why now is the time for businesses—especially in Maine—to jump on the podcasting wave before they fall behind. 💡 What You’ll Learn: - How Maine businesses can use podcasting to stand out in their industry - Why podcast listeners are more engaged than social media followers - How to repurpose podcast content into blogs, social posts...
2025-02-26
03 min
The Briefcase | Sutherland Weston
Take Me To The River
We're taking a lesson from the making of a Talking Head's classic! This short lesson about making it you own instead of duplicating an original. It may be easy to mimic an idea that is working, instead think about taking a step back and finding a way to make it your own. 💡 What you’ll learn: Listeners will learn the value of focusing on their own brand’s identity, needs, and goals. Create something distinctive rather than mimicking existing content. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcas...
2025-02-18
01 min
The Briefcase | Sutherland Weston
The Power of Concise Messaging & How to Strengthen Business Communication
This short lesson about messaging really works for business. In today’s world of information overload, concise messaging is critical for cutting through the noise. This episode shares how businesses can refine their communication to engage customers more effectively and drive better results. 💡 What you’ll learn: Why concise messaging is essential for modern business communication. Tips for crafting shorter, stronger marketing campaigns. How clarity can transform your internal and external communication. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing...
2025-02-11
01 min
The Briefcase | Sutherland Weston
What Makes Super Commercials
Paul discusses the top three most memorable Super Bowl commercials, what makes them stand out and what you should consider when making a commercial. The Super Bowl has evolved to more than a sports game on TV. It has evolved into one of the bigget events on television. Many come for the football, but just as many, possibly more, come just to watch the commercials. 💡 What you’ll learn: What makes a commercial memorable. How familiarity can help drive your message. Emotional connections make the message memorable. Sutherland Weston Marketing Communications, Maine's Premier Marke...
2025-02-04
03 min
The Briefcase | Sutherland Weston
What Airlines Teach Us About Marketing from the 'Chicken, Fish, or Pasta' Strategy
Airlines are masters at turning limited options—chicken, fish, or pasta—into memorable customer experiences. In this episode, Ric recalls Dan O'Day's fascinating airline food marketing lesson, breaking down how this niche industry strategy can inspire businesses to deliver impactful results, even with constrained resources. 💡 What you’ll learn: How to create compelling marketing messages from limited options. Strategies for simplifying offerings while still catering to diverse customer needs. Insights from Dan O'Day’s airline food lesson that apply to any business aiming to stand out. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public R...
2025-01-28
01 min
The Briefcase | Sutherland Weston
A Social Media Marketing Formula for Supermarkets
Jaimie's super way of marketing a supermarket is winning super high marks! Supermarkets face unique challenges when it comes to social media marketing, but there’s a formula for success. This episode offers actionable strategies for creating engaging content, building loyal customers, and driving sales. 💡 What you’ll learn: How to develop a social media presence that resonates with supermarket shoppers. Tips for driving in-store traffic through Facebook and Instagram. Strategies for turning social media into a revenue-generating tool. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, ins...
2025-01-21
03 min
The Briefcase | Sutherland Weston
Avoiding Brain Rot and How to Spot ChatGPT Slop in the Age of AI
MakAIla says AI is widely avAIlable -- so don't let it rot your brAIn! It’s no surprise, as concerns about mental fatigue and low-quality content in our AI-driven world continue to grow. In this episode, we dive into how to stay sharp and avoid falling victim to "ChatGPT Slop" while leveraging AI responsibly to boost creativity and productivity. 💡 What you’ll learn: Why "brain rot" beaome a defining phrase for 2024 and what it means for your work. How to identify and improve poor-quality AI-generated content. Tips for staying productive in an AI-driven business landscap...
2025-01-14
02 min
The Briefcase | Sutherland Weston
What Apple TV's 'The Morning Show' Teaches Us About Media and Public Perception
Dan says this television show about television news could warp your vision of television news & Apple TV's The Morning Show reveals the complexities of media and PR in today’s world. 💡 What you’ll learn: The role of media in shaping public trust and perception. Strategies for managing PR crises with transparency. How authenticity can strengthen your brand identity. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success. Got questions for our team? Connect with us at Sutherlan...
2025-01-07
03 min
The Briefcase | Sutherland Weston
Is TikTok Going Away? What Marketers, Businesses, and Creators Need to Know
Makaila tackles the big question: Is TikTok facing its end in the U.S.? As creators scramble to migrate followers and Maine businesses brace for impact, we explore the what-ifs, the what-now’s, and the “oh no, not again.” From Maine’s own viral Goodstock Charm Bar to Tom’s of Maine’s expert use of UGC campaigns, we explore how TikTok has transformed marketing—and how brands can prepare for a world without it. 💡 What you’ll learn: A quick recap of TikTok’s history of dodging the chopping block. How Maine businesses have used TikTok to build authent...
2025-01-06
03 min
The Briefcase | Sutherland Weston
Top Marketing Lessons from the Bestselling Novel Eruption by Michael Crichton and James Patterson
Elizabeth burned through this page-turner and is hot to tell us of the hero's misstep! What can businesses learn from the storytelling and leadership themes in Eruption by Michael Crichton and James Patterson? This episode uncovers the marketing lessons hidden within this bestselling novel. 💡 What you’ll learn: How storytelling can shape your brand’s message. Lessons in leadership and customer trust for high-pressure situations. Strategies to incorporate compelling narratives into your marketing. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business & marketing...
2024-12-31
03 min
The Briefcase | Sutherland Weston
What Was KIA Thinking? The Controversial Logo Redesign Explained
Shelley takes the wheel to analyze KIA’s controversial logo redesign, and the backlash it’s faced. Did it steer the brand in the right direction or leave loyal customers stalled in confusion? Learn what businesses can take away from this high-stakes rebranding effort. 💡 What you’ll learn: How KIA’s logo redesign impacted customer perception. The risks and rewards of bold branding changes. Key takeaways for ensuring your rebrand doesn’t veer off course. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and...
2024-12-24
02 min
The Briefcase | Sutherland Weston
S1 E2 | Do Hashtags Still Work? Hashing Out Social Media Marketing Trends
#WhoIsStillUsingHashtags #AreTheyWorkingForAnyone #WeHashItOutWithMakaila Are hashtags still effective for driving engagement on Instagram, TikTok, and other platforms, or are they losing their relevance in 2025’s social media trends? In this episode, we analyze the role of hashtags in modern marketing, explore their impact on visibility, and share actionable strategies for boosting your social media performance. 💡 What you’ll learn: - The current effectiveness of hashtags on Instagram and TikTok. - Updated strategies to increase social media engagement. - Whether hashtags are still essential for your 2025 marketing plan. Sutherland Weston Marketing Communications, Maine's Premier Marketi...
2024-12-17
03 min
The Briefcase | Sutherland Weston
S1 EXTRA | 25 Steps For 2025
Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase! In this EXTRA, SWMC CEO Elizabeth Sutherland tells us of "25 Steps For 2025" a FREE and VALUABLE online resource to guide business owners and marketers into the NEW YEAR! Gotta question for the Sutherland Weston team? Connect with us at SutherlandWeston.com!
2024-12-12
02 min
The Briefcase | Sutherland Weston
S1 E1 | How Q2 Won Hearts & Minds
Supporters of Question TWO had a winning strategy. Dan says it's a "story" worth "telling."
2024-12-10
02 min
From Beneath the Hollywood Sign
"NOT EVEN NOMINATED: A DISCUSSION OF CLASSIC CINEMA WITH AUTHOR JOHN DILEO" (063)
EPISODE 63 - “NOT EVEN NOMINATED: A DISCUSSION ABOUT CLASSIC CINEMA WITH AUTHOR JOHN DILEO” - 11/25/2024Author JOHN DILEO, film historian and author, has just published his eighth book, Not Even Nominated: 40 Overlooked Costars of Oscar-Winning Performances. This week, John joins Steve and Nan to discuss his book, as well as his origin story on how he got hooked on classic cinema. Join us for the fun, lively discussion about old Hollywood. And make sure you check out John’s book. SHOW NOTES: Sources:
2024-11-25
48 min
Back to the Frame Rate
June Wrap-up / Pride Awards / 2024 Mid Year Top 5
It's time for our monthly wrap-up show! On this episode we hand out our June Pride Awards, including unique categories like Wingman/Wingwoman and Scene Stealer. We rank our top films for this series and unveil our mid-year top five movies of 2024. The episode also features a look ahead at anticipated films and a tribute to Donald Sutherland. Finally, we reveal our plans for next month's theme: '80s summer comedies! Listen in for all the details!04:23 June Pride Awards & Rankings22:27 Mid-Year Top Five Movies46:19 Honorable Mentions and Disappointments52:04 Anticipated Movies...
2024-07-01
1h 09
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep: 38 - Making Nonprofit Work Easier With Mollie Williams
Curious about how ChatGPT can make your work easier? Today, we’re chatting with Mollie Williams from Harvard Medical School about how she uses ChatGPT in her daily work. Mollie shares how this powerful tool can simplify tasks, improve productivity, and boost overall efficiency. From streamlining grant writing to planning research projects, Mollie provides insights on integrating ChatGPT into various aspects of her job. Whether you're new to ChatGPT or looking for fresh ideas, join us for some practical tips and strategies to help you succeed! Main Topics Covered Introduction to Mollie Williams and her work in...
2024-06-13
44 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep 36: A Hodgepodge of Prompts With Cary Weston
In this episode of 'The ChatGPT Experiment', host Cary Weston delves into a variety of useful ChatGPT prompts. Designed for beginners, this episode offers practical insights into how you can leverage ChatGPT for travel planning, graph creation, business research, and more. Cary provides detailed explanations and examples, making it easy for anyone to follow along and start using these prompts in their daily lives. Main Topics Covered: Planning travel itineraries with ChatGPT prompts Creating graphs and charts using ChatGPT Developing executive briefing prompts for business research Generating detailed alt text for images Utilizing custom GPTs for...
2024-06-05
30 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep 35 - Maximizing Marketing Efficiency With ChatGPT - An Interview With Tom Wardman
In this episode of 'The ChatGPT Experiment,' host Cary Weston sits down with Tom Wardman to discuss practical ways beginners can use ChatGPT to enhance their personal and professional lives. Designed for those just starting with ChatGPT, this episode demystifies the tool and offers straightforward advice on integrating it into your daily routine for improved efficiency and content creation. Main Topics Covered Introduction to Tom Wardman and his background with ChatGPT Tom's initial experiments and learnings with ChatGPT Using ChatGPT to overcome common content creation challenges Practical applications of ChatGPT for personal branding U...
2024-05-30
39 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep 34: Revolutionize Your Workflow: Documents & ChatGPT
Introduction In this solocast episode of 'The ChatGPT Experiment', we're diving into a topic that will save you significant time and make your work life easier: handling documents with ChatGPT. We'll explore how to create, analyze, and sift through documents efficiently using ChatGPT's latest updates. If you've ever felt bogged down by repetitive document tasks, this episode is for you. Main Topics Covered Introduction to ChatGPT’s new document handling features Practical examples of creating and analyzing documents How to use ChatGPT for document comparison and analysis Tips for using ChatGPT to summarize lengthy do...
2024-05-29
35 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep 33: Ad Agency Life & ChatGPT- With Drew Mclellan, CEO, Agency Management Institute
In this episode of "The ChatGPT Experiment," Cary Weston sits down with Drew McClellan, CEO of Agency Management Institute, to discuss the crucial role of AI in the advertising industry. Recorded in the vibrant French Quarter of New Orleans, this conversation delves into how agencies can embrace AI tools like ChatGPT to enhance their operations, compete effectively, and stay ahead in a rapidly evolving market. Whether you're a small business owner or part of a large agency, this episode offers valuable insights on integrating AI to boost efficiency and innovation. Step 2: Main Topics Covered The impact...
2024-05-22
40 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep. 32 - Look At It This Way: Blind Curiosity & Capability with Author, Artist, & Songwriter Sammy Sweetspirit
In this episode of the Chat GPT Experiment Podcast, host Cary Weston engages with Sammy Sweet Spirit, a multi-talented singer, songwriter, and author who utilizes ChatGPT to enhance her creative and everyday activities despite her visual impairment. The conversation offers an enlightening perspective on the versatile uses of AI tools like ChatGPT in personal and professional realms, particularly for individuals with disabilities. Main Topics Covered: Personal Background and Challenges: Sammy shares her life story, emphasizing her early birth and subsequent blindness. Utilization of ChatGPT and Other Technologies: Insights into how Sammy uses ChatGPT and the "Be...
2024-05-15
39 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep 31: Creating custom GPTs - What are they, how to set up, tips, and lessons learned so far
In this episode of the ChatGPT Experiment podcast, host Cary Weston explores the dynamic world of custom GPTs designed to cater to specific tasks. Through sharing his own experiences and learnings, Cary aims to equip listeners with the knowledge needed to effectively use and customize GPTs for more efficient and targeted outcomes, making this episode especially beneficial for those curious about optimizing their interactions with AI tools. Main Topics Covered: Overview of custom GPTs and their applications Insights from past episodes on using and setting up GPTs Practical demonstrations on creating, refining, and utilizing custom GPTs...
2024-05-08
44 min
The Nite Cast with Danny Cashman
Episode 14 - What Makes the Bangor Chamber Awards the Best in the Biz?
The Bangor Region Chamber of Commerce hosts what many believe to be the best annaul awards show in the state. There are funny videos, surprises, one-of-a-kind moments, and of course awards. Two of the people who work to pull it all together are Ric Tyler and Paul Chadwick of Sutherland Weston Marketing Communications in Bangor. They work for months to pull off elaborate videos for the award winners and the community, and Ric also serves as emcee for the event - a role he has held for more than a decade. Dan and Diana chat...
2024-05-02
1h 36
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep 30: Listener Interview - San Diego Attorney Evan Walker and ChatGPT In His Law Practice
In this episode of 'The ChatGPT Experiment', host Cary Weston sits down with Evan Walker, a solo practice attorney from San Diego who's innovating within the conservative legal field using AI, particularly ChatGPT. This discussion unveils how Evan leverages AI to enhance efficiency and effectiveness in his legal practice, challenging traditional approaches and offering a fresh perspective on AI's potential in law. Main Topics Covered Overview of Evan's legal practice and his pioneering use of AI. Practical applications of ChatGPT in legal research, case preparation, and client communication. Strategies for integrating AI tools to streamline legal...
2024-05-01
42 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
EP 29: Entrepreneurship Acceleration with ChatGPT & Dr. Jason Harkins, Executive Dean of the Maine Business School
This is a cool conversation I had on the transformative potential of artificial intelligence (AI) and chat GPT in reshaping entrepreneurship, innovation, and business startups. My guest on this episode is Dr. Jason Harkins, the Executive Dean of the Maine Business School. Jason shared with me his perspectives on how AI is making it easier than ever to turn ideas into thriving businesses. I am hopeful that this conversation can help curious beginners see the exciting possibilities and practical applications of chat GPT in various professional and personal contexts. Main Topics Covered: The impact...
2024-04-24
45 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep 28: Stop Competing On Price - A ChatGPT Exercise To Help Charge More For What You Do
In this solo episode of 'The ChatGPT Experiment,' host Cary Weston dives deep into a critical issue many small businesses face: the challenge of competing on price and the struggle of justifying higher charges to customers. Cary shares actionable strategies for using ChatGPT to educate prospects and customers about the unique value of your services, helping them understand why paying more is worthwhile. This episode is a must-listen for small business owners looking to attract better-educated prospects, differentiate themselves from competitors, and ultimately, command higher prices for their services. Main Topics Covered The psychology behind...
2024-04-17
35 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
EP 27: The Learning Mindset & ChatGPT With Hannah Eisenberg, CEO OF 3P Creative
About This Episode: In this episode of “The ChatGPT Experiment,” host Cary Weston invites guest Hannah Eisenberg, CEO of 3P Creative Group, to dive into the transformative power of ChatGPT for businesses. Hannah shares her journey from initial skepticism to integrating ChatGPT into her daily workflow, emphasizing its role as a problem-solving partner rather than a direct solution provider. This episode is packed with practical insights on leveraging ChatGPT for efficiency, brainstorming, and even role-playing in sales training. Listeners will learn how to approach ChatGPT with curiosity, embrace its potential for error as part of the learning process, and appl...
2024-04-10
44 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
EP 26: BIG BOLD CURIOSITY - Using ChatGPT as a brainstorming, time saving partner with Karley Cunningham
Uncover how ChatGPT can revolutionize your workflow, turning hours of effort into moments of magic for your business. In this episode of "The ChatGPT Experiment," host Cary Weston talks with Karley Cunningham, a visionary agency owner from Vancouver. Karley shares her journey of integrating ChatGPT into her business processes, revealing how this cutting-edge tool is revolutionizing the way she creates content, develops brand stories, and provides strategic insights for her clients. Whether you're a small business owner curious about ChatGPT or seeking actionable ways to leverage AI for your business, this episode offers a wealth of knowledge...
2024-04-03
54 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
EP 24: Smarter Time Management With ChatGPT: Featuring Ad Agency Owner Elizabeth Sutherland
In this episode of 'The ChatGPT Experiment,' we dive into the practical uses of ChatGPT for enhancing productivity and time management. Join host Cary West as he interviews Elizabeth Sutherland, his business partner of nearly two decades, to explore her journey with ChatGPT, affectionately named "Jarvis," in her quest to make better use of her time, organize her day, and prioritize actions efficiently. Main Topics Covered: The inception of using ChatGPT for time management Steps Elizabeth took to tailor ChatGPT's advice to her needs Specific advice and insights provided by ChatGPT Implementing ChatGPT's advice in...
2024-03-20
42 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
EP 23: Firefighter Data & ChatGPT: A Conversation with Jim Brown
In this episode of "The ChatGPT Experiment," we dive deep into a fascinating exploration of how ChatGPT can transform the way we approach everyday challenges, especially in fields where you might not expect it to play a role. We're talking with Jim Brown, a retired firefighter with a rich background in data analysis, who has found innovative ways to apply ChatGPT in the fire service. Main Topics Covered: Jim's Journey with ChatGPT: From the flames to the digital realm, how a firefighter turned data analyst harnesses the power of ChatGPT. Practical Applications in the Fire Service: Discover how C...
2024-03-13
38 min
A Podcast?!
32 - 2024 Oscars React : I'm Just Ken
Theresa and Mitchell react to the 96th Academy Awards/ 96th Oscars/ 2024 Oscars. They stayed up past their bedtime to weigh in on the highly anticipated award show. Ryan Gosling stole the night with his outstanding performance of I'm Just Ken. Oppenheimer, Killers of the Flower Moon, Anatomy Of a Fall, Maestro, Past Lives, American Fiction, Zone of Interest, The Holdovers, Poor Things, Barbie Emma Stone, Lily Gladstone, Sandra Hüller, Annette Bening, Carey Mulligan Emily Blunt, Danielle Brooks, America Ferrara, Jodie Foster, Da'Vine Joy Randolph Bradley Cooper, Colman Domingo, Paul Giamatti, Cillian Murphy, Jeffrey Wright Sterling K. Brown, Robert De N...
2024-03-11
54 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
EP 22: A Conversation With A Store & Restaurant Business Owner, David Pendleton: Discovering and implementing ChatGPT into his business
This episode of 'The ChatGPT Experiment' podcast, features David Pendleton, a Maine-based business owner. David shares his journey of discovering and implementing ChatGPT in his business, particularly in marketing and customer communication strategies. The episode delves into how ChatGPT has revolutionized his approach to business, making daily operations more efficient and effective. Main Topics Covered: David Pendleton's introduction to ChatGPT and its potential impact on his business. Practical applications of ChatGPT in marketing, menu design, and customer engagement. Exploration of future plans for leveraging ChatGPT in business development and outreach. Key...
2024-03-06
31 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
EP 21: How To Make ChatGPT Write Like You
In this episode of "The ChatGPT Experiment," Cary Weston tackles a common challenge faced by content creators: how to make ChatGPT mimic their unique writing style, voice, tone, and style. Through a structured approach, Cary shares a proven framework that he's successfully applied to help writers efficiently replicate their voice, enhancing their content creation process with ChatGPT's assistance. This episode is a deep dive into practical steps, including defining your voice, tone, and style, understanding your audience, and crafting prompts that guide ChatGPT to produce content that feels personal and authentic. Main Topics Covered: Establishing a...
2024-02-28
26 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
EP 19: ChatGPT, Inbound Marketing, & They Ask You Answer.
In this episode of "The ChatGPT Experiment," host Cary Weston discusses inbound marketing, specifically focusing on content creators within the framework of "They Ask You Answer," developed by Marcus Sheridan. Weston, a certified coach in this methodology, aims to bridge the gap between marketing efforts and sales results, advocating for a content strategy that positions businesses as authoritative voices in their industry. Main Topics Covered: The essence of inbound marketing and its pivotal role in attracting right-fit customers. The challenges content creators face, including idea generation and maintaining a consistent publication schedule. Practical applications of ChatGPT...
2024-02-14
33 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep 18: ChatGPT For Employee Training & Development With Charlie Collins
In this episode of "The ChatGPT Experiment," host Cary Weston delves into the intersection of workforce development, human resources, and the evolving role of AI in education and business. Featuring a conversation with Charlie Collins, an expert with over four decades of experience in higher education and workforce development, the episode offers unique insights into the application of ChatGPT in these sectors. Charlie, straddling the worlds of education and business, discusses the current trends and potential of AI tools like ChatGPT in reshaping job roles and learning methodologies. Main Topics Covered: The changing landscape of workforce development and...
2024-02-07
23 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
EP 17: Answering Listeners' ChatGPT Questions
In this episode of "The ChatGPT Experiment," host Cary Weston answers listener-submitted questions, providing practical advice on how to utilize ChatGPT effectively. Aimed at both beginners and regular users, this episode clarifies common queries and offers tips for optimizing your ChatGPT experience. Main Topics Covered: Distinguishing Between Chat, Conversation, and Prompt: Cary clarifies these often-interchanged terms within the ChatGPT context. Continuation of Chats Over Time: Insights into returning to a chat after a break and the continuity of conversations. Strategies for Effective ChatGPT Use: Practical tips for naming chats, saving progress externally, and focusing on singular...
2024-01-30
25 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep 15: For B2B Manufacturing Marketers - How Chat GPT Can Assist You
In this episode of 'The ChatGPT Experiment,' host Cary Weston dives into the world of B2B manufacturing marketing. The episode explores common challenges, strategies for success, and how ChatGPT can be utilized as a problem-solving partner. With a clear, approachable style, Cary discusses practical solutions to enhance marketing efforts in the B2B manufacturing space Main Topics Covered: Common issues in B2B manufacturing marketing. Envisioning success in marketing strategies. Important marketing personas: Summary Seekers, Detail Divers, and Hunter Gatherers. Best practices in B2B marketing. Utilizing ChatGPT for marketing strategy improvement.
2024-01-17
26 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep. 14 - Chat GPT In The College Classroom. An Interview With College Junior Maddie Weston
In this special episode of "The ChatGPT Experiment," host Cary Weston welcomes his daughter Maddie, a junior at the University of Southern Maine. The episode provides a unique insight into the current state of ChatGPT in college settings. Maddie shares her experiences and observations about how ChatGPT is discussed, used, and regulated in academia. This conversation is particularly relevant for understanding the impact of AI on the educational journey and preparation for real-world challenges. Main Topics Covered: ChatGPT's role and reception in college classrooms. The diverse ways students are using ChatGPT for academic and creative purposes...
2024-01-09
22 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Mini-Episode - The Simplest & Easiest Way to Start Finding Value With ChatGPT
As 2023 comes to a close, this special mini-episode offers a straightforward, actionable guide to harnessing ChatGPT for professional growth and efficiency. Cary shares simple yet powerful exercises tailored for those curious, anxious, or unsure about integrating ChatGPT into their professional roles. Main Topics Covered: Introduction to using ChatGPT in a professional context. A quick method for engaging with ChatGPT for job assistance. An in-depth approach to providing detailed job context to ChatGPT. Strategies for extracting more detailed, relevant responses from ChatGPT. Key Insights/Takeaways: Simple prompts can unlock significant benefits of ChatGPT for various...
2023-12-27
05 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
TRAILER: The ChatGPT Experiment: Demystifying AI for Curious Beginners
Curious about ChatGPT? Well, let's turn that curiosity into capability! Welcome to "The ChatGPT Experiment," a podcast hosted by Cary Weston, designed for those intrigued by ChatGPT but unsure how to harness its potential. ABOUT THE AUTHOR Cary is a seasoned marketing professional offer coaching, consulting, and guidance through his company CM Weston. He is a founder in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified "They Ask You Answer" coach - a sales and marketing f...
2023-12-10
01 min
A Brave New Podcast
Public Relations Fundamentals, with Elizabeth Sutherland
Elizabeth Sutherland, APR, is the Sutherland of Sutherland Weston Marketing Communications. Growing up in Northern Maine, after college Elizabeth worked for the United States Senate, the American Red Cross, and Northern Light Health in increasingly complex public relations and marketing roles before launching out on her own. She is a graduate of the Bangor Region Leadership Institute and winner of the 2016 Eames Leadership Award, the Girl Scouts of Maine 2017 Juliette Award for Leadership, and a 2022 laureate of the Maine Business Hall of Fame. She serves on several non-profit boards and in leadership roles for a variety of local and s...
2023-11-29
40 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Ep. 4: For Content Marketers- Using Custom Instructions In Chat GPT (2 of 2)
🎯 ChatGPT Marketing Strategy Workshop Transform your scattered marketing ideas into a clear, actionable strategy using ChatGPT as your trusted planning partner: 📱 ChatGPT Social Media System Workshop Build a practical social media system with ChatGPT that saves you time while consistently engaging your audience. 🌐 ChatGPT Website Content Workshop Use ChatGPT to create website content that converts visitors into leads by speaking directly to their needs. ✍️ ChatGPT Business Writing Workshop Make ChatGPT your personal writing assistant while keeping your authentic voice in all business communications. 📄 ChatGPT Document Helper...
2023-11-13
21 min
Record Release
Record Release by Tim Vox #181 (16-01-2023)
01. Byor - Play With Me 02. Crystal Rock, Mark Bale, Rene Rodrigezz, Bloodlyne - Bump, Bump, Bump 03. Diplo, Sleepy Tom, Hugel - Be Right There 04. D.O.D - Set Me Free 05. Shahay - Hey Boy 06. Chester Young, Aurelios - Falling 07. Alok, James Arthur - Work With My Love 08. Dubdogz - Ghostbusters 09. Maa - Thousand Years 10. Charles B, G4Bba, Coopex - Libre 11. Jude, Frank, Atcg - La Tarde 12. Bram Sutherland - Wherever You Go 13. Tony Romera, Asdek, Karina Ramage - All I Know 14. Frents, Lodgerz - Dosenn 15. Piero Pirupa - Put Your Hands Up 16. Melyjones, Synga - Fire In Your...
2023-01-15
00 min
The Marketing Mansion
Maine-Stay Tourism & Hospitality Conference
Maine-Stay 2022 is Maine's largest marketing conference designed specifically for business owners, leaders, and decision-makers in the tourism and hospitality industry. Cary and Elizabeth are joined by Sutherland Weston's Director of Toursim and Hospitality Marketing, Kerrie Tripp, to discuss the detials and goals of the conference. With breakout sessions targeting the issues facing today's growing businesses, and national speakers such as New York Times Bestselling Author Marcus Sheridan, the two-day conference is a must-attend for businesses looking to grow and thrive. http://www.maine-stay.com/
2022-09-02
26 min
The Marketing Mansion
Awards - What Value Do They Have And What To Do If You Win One
Do awards have value in business? How do awards happen? What to do if you do win an award? In this episode, Cary and Elizabeth are joined by Sutherland Weston Public Relations Director (and award-winning TV show host) Dan Cashman. Cary, Elizabeth, and Dan explore awards themselves, how they happen, and how to create a strategy to maximize the benefit when you win. https://sutherlandweston.com/your-company-won-an-award-now-what/
2022-08-05
29 min
The Marketing Mansion
Should You Put Pricing On You Website
The discussion of adding pricing to the website is an emotional one for many. Especially companies with a traditional sales system that requires buyers to talk to the salesperson before getting pricing information. If you’re challenged with the notion of adding pricing to your website – or if you’re challenged with trying to convince someone to add pricing to the website – this podcast will give you guidance on how to move forward in the right way for your business. Pricing Examples For "It Depends" Hot Tubs: https://sandollarspa.com/hot-tubs-blog/how-much-does-a-hot-tub-spa-cost/ Solar Panels - https...
2022-07-29
29 min
The Marketing Mansion
Mindsets Of Maine
The Mindsets of Maine research released by Sutherland Weston this spring is providing a fount of knowledge about how best to talk with all Mainers. Knowing what people really feel about our state is a game-changer and at Sutherland Weston we're using these nuggets daily to help our clients achieve their marketing goals. This week, Cary and Elizabeth dig into the data and share with insights about what makes Mainers' tick and, even more importantly, what to do with that information.
2022-07-05
22 min
The Marketing Mansion
Beyond The Mental Filing Cabinet - Scaling Experiences & Sharing Expertise With Employees
The most ineffective filing system we have for business owners and leaders is the one between our ears. Yet, how many issues arise in our business because we haven't shared, taught, or exposed employees to experiences and situations they need, to speak and act as a team. In this episode, Elizabeth and Cary discuss the training and mentoring tactics they've engaged in, what they've seen from them, and share successes and failures they've experienced from doing it right - and wrong.
2022-06-17
25 min
The Marketing Mansion
Letters to Melissa - Using Past Experiences To Better Future Engagements
Using past experiences for the betterment of future projects is a way to improve future client engagements as well as help hire, support, train, and nurture employees. In this episode, Cary and Elizabeth discuss the practice of creating a content culture focused on documenting the issues that cause situations and projects to go right - and wrong - and what it can mean to your business. Example of series developed to help the client get ready for FAQ video filming: https://www.youtube.com/watch?v=Lu9AO3xQb-s&list=PLRZ5Qaf71X2xDenfXNx0ZXQWp70...
2022-06-17
20 min
The Marketing Mansion
Is Your Website Helping - Or Hurting - Your Sales?
In this episode of The Marketing Mansion, Cary and Elizabeth discuss the elements of a highly effective website and how to modify yours without building new. Today's digital consumers have high demands and short attention spans backed by a desire to research on their own before reaching out for help. In fact, studies show that buyers have completed 80% of the buying decision on major purchases on their own before contacting a company or person. Is your site building trust with consumers or traffic for the competition? Find out how to review - and revise...
2022-06-13
25 min
The Marketing Mansion
Story Mining - A Framework for Branding and Messaging
Clear messaging helps us connect with customers, inspire donors, and help more people quickly understand what we do, who we do it for, and why they should care. In this episode, Elizabeth and Cary discuss the practice and politics of developing messaging for your business and the challenges in doing it effectively.
2022-06-01
19 min
The Marketing Mansion
Hire a Marketing Manager with Confidence
2022-05-31
21 min
The Marketing Mansion
Increasing Sponsors, Donors, & Members For Your Non-Profit Organization
In this episode of The Marketing Mansion, Cary and Elizabeth discuss an issue facing many non-profits today - clarity of messaging and what it means for marketing. Organizations today are challenged to do more with less. Less time, money, and resources. Cary and Elizabeth dive into some practical steps you can take to help your digital tools better atract donors, members, and volunteers.
2022-05-30
28 min
The Progressive Agency Podcast
Business Time Management Tips, with Elizabeth Sutherland
Business time management tips from special guest Elizabeth Sutherland can help you and your team get more done in less time…and with less headache. Hear insights about: How Elizabeth and her business partner merged their competing agencies to create Sutherland Weston What sets Sutherland Weston apart from its competitors, and how understanding Maine and the communities they serve help them stand out in the market Why watching the organization’s macro and micro finances at all times proved vital for their growth, and what business time management tips have made the most difference What common financial mistakes agency...
2021-06-02
21 min
Birdies & Bogeys: Golf's Week in Review
On Sunday We Wear RED!
Tiger Accident Tiger Suffered Shattered right Ankle Compound fracture right leg (comminuted open fractures: reduced to small particles or fragments) smashed Tibia broken in 2 places Internal swelling Ben Hogan came back and competed 16 months later Old medical tech, possibly a slower recovery Ben Hogans car crash injuries: He suffered a broken left ankle contusions to his left leg a broken collarbone a cracked rib a double fracture of the pelvis a head abrasion internal injuries. Weston (1994): broke my right leg, Tibia Fibula fracture. No pins or rods, 10 months till cast off. Played golf in less than 12 months (not...
2021-03-03
1h 11
A Brave New Podcast
The Power of Why, with Cary Weston
Cary Weston is the person that will cut through the trendy business speak and help define what the real goal is. A fan of function over form, his charge is to ensure that creative doesn’t mask the need and that the work is focused on results. Too honest at times, he believes the world could benefit from some more ‘old-fashioned’ and less ‘bright and shiny.’ Cary is active on a number of community boards and causes, has served as a multi-term city councilor and is a former Mayor of his home town of Bangor. He can juggle, ma...
2020-10-14
33 min
The Retirement Success in Maine Podcast
Why You Should Consider Retiring to the Bangor, ME Area with Cary Weston
EP 024: On our show, we've talked about "how" to retire, we've talked about some of the "why" reasons people retire, "who" they want to spend their time with, but we haven't talked about "where"....until now. For today's episode, we invited Cary Weston of the Marketing & PR Agency, Sutherland Weston, to talk to us about why retirees should consider retiring to the Bangor area. What are the crucial elements retirees are looking for in a place when they retire? What are some elements of Bangor that would help lead some of us to retire better there? Cary's past experience...
2020-08-14
1h 03
Dennis Knows Food
Marketing to the Checklist
A discussion about using restaurant reopening guidelines as a to-do list for marketing messages.In this episode of Dennis Knows Food host Luke LaBree talks with Cary Weston, partner at Sutherland Weston Marketing Communications. The idea at hand… What if foodservice operations used restaurant reopening checklists as a guide for marketing their businesses? Sharing your adherence to safety and sanitation practices will help build customer confidence at a time when the public seeks comfort and reassurance. Plus, adding a dash of personality and empathy to your messaging will help showcase your unique business and build an emotional connection with yo...
2020-06-08
37 min
Music Studio Live
E08 "BEST OF" PERFORMANCES
Darrell Nutt and Sarah Hadeka are pleased to share with you the “BEST OF” musical performances from season 01 of Music Studio Live. Hear the stories that influenced the songs and enjoy the “Live” in-studio performances by Tom Phelps, Brian Sutherland, Casey Weston, Letters From Jett, Emir Bukovica, Tim McGeary, and David C. Johnson. 1. "ROUGH" (Episode 06) Tom Phelps written by Tom Phelps Original recorded by Annie May USED WITH PERMISSION 2. “WHERE DO YOU GO” (Episode 04) Brian Sutherland written by Brian Sutherland & Jody Stewart-Regner USED WITH PERMISSION 3. “COCAINE” (Episode 01) ...
2019-08-31
00 min
Fish Go Deep Podcast
Fish Go Deep Radio 2015-29
Beatin’ Tha Breaks (Fouk Remix) - Magic In Threes Red Velvet - DJ E-Clyps How Did We Get Here (DJ E-Clyps Blacklight Afro Mix) - Gershon Jackson and Sio Blackwidow Murder Track - Mike Delgado New York Style - Mateo and Matos Be Gone (Dario D’Attis Retro Mix) - Urban Sound Lab ft Ursula Rucker House 70 - Groove Armada Feel It - Mozak Homeland - Joris Voorn ft Matthew Dear 11.1 - Mountain People Need You Now (Dennis Ferrer Remi...
2015-08-18
2h 01
Charlton Live
Sunday, September 22nd - Part two
The first hour of the show as the Charlton Live team discuss the defeat to Millwall, hear from Chris Powell, Stuart Weston - manager of the Charlton women's team, and are joined by Steve Sutherland and Clive RIchardson formerly of 'Charlton Chat'.
2013-09-23
1h 03
Charlton Live
Sunday, September 22nd - Part one
The first hour of the show as the Charlton Live team discuss the defeat to Millwall, hear from Chris Powell, Stuart Weston - manager of the Charlton women's team, and are joined by Steve Sutherland and Clive RIchardson formerly of 'Charlton Chat'.
2013-09-23
59 min