Shows
The Ric and Dan ShowA Very Mike Dow ChristmasOn this special holiday episode of The Ric And Dan Show, our hosts are joined by a fellow airwave juggernaut, Mike Dow of Star 97.7, to participate in a friendly game of 20 Christmas Questions. Between the lord of the morning radio and the king of night television, who will win in this double-barrel no-holds-barred, high-octane Christmas-off? Don't forget to comment and subscribe, and next time you hear someone say "You can't get there from here!" you tell them to listen to the Ric and Dan show! This podcast was produced by Sutherland Weston. Learn more here: htt...
2025-12-2537 min
The Briefcase | Sutherland WestonGet To The Good Stuff!Quick! This episode of Sutherland Weston's The Briefcase is about catching attention in the business sphere! You need to cut right to the chase to make sure you've got your customers' attention in this busy world, especially as it gets busier and busier. What you'll learn: 1976 was a very different time, and among the many things that have changed is the general attention span: nobody wants to wait over two minutes to get to the good stuff. Attention is a currency that we spend scrupulously in this world: you need to make sure your material is w...
2025-12-2302 min
The Briefcase | Sutherland WestonYou May Need A Niche (However You Pronounce It)If you're a jack of all trades, you're the master of none— but if you focus on a subject matter, you can become that subject's master. On this episode of The Briefcase, Drew McLellan, CEO of Agency Management Institute and author of Sell With Authority, returns to discuss vocation, location, and business truncation, and how giving yourself a speciality will make your business special. What You'll Learn You can try and serve everyone, but you'll be spreading your company very thin: specializing in your clientele allows you to give a better overall product. Specialized expertise allows for...
2025-12-1603 min
The Briefcase | Sutherland WestonWebsite Working Against You?The homepage is meant to help your business, but if not used correctly, all it'll do is hinder you. On this episode of The Briefcase, Makaila Hickey, Sutherland Weston's Digital Content Strategist, talks about the website side of businesses and what can break (or make) the customer experience. How is a website like an octopus? You'll have to listen to find out. What you'll learn: There's a three-second test you can use to see if your website's landing page shapes up. In three seconds, could a new visitor tell what you do, who you serve, and what to do next jus...
2025-12-0904 min
The Briefcase | Sutherland WestonDon't Sleep On JanuaryOn this episode of Sutherland Weston's The Briefcase, CEO Elizabeth Sutherland celebrates the most wonderful time of the year: the fourth quarter! Between the November and December holidays, you might think that after the hubbub, you should take a break. But don't think you can coast through this last section of the year: If you want to start the next year right, give future you the present that they need the most— a solid, structured plan! What You'll Learn Even through the December rush, planning ahead for the new year is imperative for a good start. Harv...
2025-12-0203 min
The Briefcase | Sutherland WestonStop Selling Stuff!What if the goods and services you're offering offer you no good service? What if what you're selling shouldn't be what you're buying? On this episode of The Briefcase, Drew McLellan, CEO of Agency Management Institute and author of Sell With Authority will tell us how to do what was previously thought utterly impossible to say on a business podcast: STOP SELLING STUFF! What You'll Learn Consumers look to services to solve problems: stop selling things when you can sell expertise. Expertise should be shared with a client over time to establish ease of understanding...
2025-11-2504 min
The Briefcase | Sutherland WestonWhy Google Ads Are Gobbling Budget (and How To Fix It)Sometimes, even when you put in the work and fork over the cash, the numbers still look like they don't care. You might start to wonder if you've been ripped off! On this episode of The Briefcase, Makaila Hickey, Sutherland Weston's Digital Content Strategist, talks about some common symptoms of dashboard sickness, and how Google ads don't waste money, it's a bad strategy that does. What you'll learn: Match types are integral to good advertising: a sweet deal on bicycle seats won't mean much to a bus driver. Ads don't live in a vacuum: if you grab the customer's a...
2025-11-1805 min
The Briefcase | Sutherland WestonThe Red ThreadOn this episode of Sutherland Weston's The Briefcase, Shelley Sund, Vice President and Director of Client Services of Sutherland Weston, leads us down the rabbit hole of brand consistency. What makes a clean image? Why is it so important? Who else is doing this right...? Join us before the conspiracy board as we crack this case wide open… the case of The Red Thread! What You'll Learn Establishing a common theme between different parts of your brand increases the magic and reinforces your mission statement. Big brands like Disney or Dove use The Red Thread to rein...
2025-11-1103 min
The Briefcase | Sutherland WestonConverting Podcast Listeners Into CustomersOn this episode of Sutherland Weston's The Briefcase, CEO Elizabeth Sutherland joins Ric Tyler and continues their discussion on the art of the podcast and how to ensure it works as intended. You might have ten hundred hits, but how do you get those numbers off the screen and into your business? Elizabeth gives three invaluable tips on the art of turning listeners into customers! What You'll Learn Give listeners a reason to act, and quick! Give them something to do! Podcasts with guests are more than good conversation; they're built-in marketing partners. Your podcast works best if it i...
2025-11-0403 min
The Briefcase | Sutherland WestonHow To Make Sure Your Podcast Is Working For YouOn this episode of Sutherland Weston's The Briefcase, CEO Elizabeth Sutherland joins Ric Tyler as they get a little meta with this all, and talk about just what makes a podcast pull its weight. How do you make sure your program isn't just an ego experiment, and how can you tell when you've started to get where you want to go? Tune in to find out. What You'll Learn How to tell when your podcast is hitting the mark. The right reasons to start up a business-oriented podcast: It's a committment! How to structure your podcast to make money-- e...
2025-10-2804 min
The Briefcase | Sutherland WestonSmells Like Broadcast SpiritEveryone has dreams of "going viral", but is that really what you should be aiming for? Or should your sights be aimed at an audience that's a little more... broad? On this episode of The Briefcase, Ric Tyler talks about the myth of virality, the hits of reality, and Nirvana's hit single "Smells Like Teen Spirit". What You'll Learn How a live performance by Nirvana changed the landscape of a generation. We might not want to go viral: instead, we might want our work to be "broadcast". How casting a broader net will optimize the process e...
2025-10-2102 min
The Briefcase | Sutherland WestonThe Peril Of SpokespeopleWhile spokespeople can generate attention and credibility, they also carry personal risks that can quickly become brand liabilities. Cautionary examples illustrate how once-beloved figures can turn into public scandals, forcing companies to sever ties and rebuild trust. In this episode, Ric Tyler explains that the message is simple but powerful: when a brand is tied to a person, it inherits their flaws as well as their fame. Instead, the safest and most enduring strategy is to let the brand speak for itself—through honest storytelling, authentic messaging, or even a timeless mascot that can't be canceled. What You...
2025-10-1402 min
The Briefcase | Sutherland WestonModel BehaviorBetween pants and purses, what draws people to your products? It seems like in the world of fashion, sometimes the model takes a paradoxical backseat to the material. This week on Sutherland Weston's The Briefcase, Ric Tyler takes a brief dive into the psychology behind presentation, and the mode behind the model. What You'll Learn Transference: a phenomenon where a person transfers their feelings about one person, thing, or situation to another. Vicarious Haptic Effect: a phenomenon where viewing someone else touching a product creates a greater sense of ownership.
2025-10-0702 min
The Briefcase | Sutherland WestonIt's Time To Make The MascotYou might get someone to like your product, but you're not going to be able to get someone to love your product. However, there's a guy you can call for that... you just need to make them up! On this episode of The Briefcase, Sutherland Weston's Podcast & Content Production Coordinator, Ian Buck joins Ric Tyler in discussing the art, the life, and the disappearance of the mascot. What You'll Learn: Companies producing likable products often struggle to make their products loved. Mascots and characters can help generate love— not for the products, but for those who make...
2025-09-3004 min
The Briefcase | Sutherland WestonExpiration Dates (or, Dan Cashman has great Briefs)They say that comedy comes in threes, but when does a joke lose its charm? Should you strike when the iron is hot, or are you bound to get burned? On this episode of The Briefcase by Sutherland Weston, Dan Cashman and Ric Tyler talk about the shelf-life of parody and the fickle nature of "funny". What You'll Learn: How an overdone or slow-to-take satire may not connect with consumers. How sometimes waiting longer to release a work of parody can be beneficial: it's about the balance. How it's up to larger establishments or personalities to t...
2025-09-2303 min
The Briefcase | Sutherland WestonWhat's Your Sign?Design choice is paramount to the success of your signs, and with such little time for someone to read them, what do you say? On this episode of Sutherland Weston's The Briefcase, Ric Tyler touches on the quick, the witty, and the itty-bitty when it comes to road signs. What You'll Learn: The consumer has about 2 seconds to see your sign, so you have about 1 second to catch their attention. Road signs should be like a great headline: short, punchy, clear, and bold. The signs that work don't say everything: they say one thing and say...
2025-09-1602 min
The Briefcase | Sutherland WestonKindness as a Weapon"There's a woman here and she wants to speak to the manager. She says her name is Karen." Business owners will inevitably encounter a "Karen." But before you escape out the backdoor, listen to this edition of Sutherland Weston's The Briefcase. Ric Tyler takes us "out to the ball game" for a real life lesson in how kindness can outshine a Karen What You'll Learn: Someone may be watching — or even — recording! A level head can serve you well. Shine brighter than the negativity, and you can spin the situation into your favor.
2025-09-0902 min
The Briefcase | Sutherland WestonRoll Out The (Cracker) Barrel (Pt. 2)Last week on The Briefcase, CEO of Sutherland Weston Elizabeth Sutherland talked about the controversial Cracker Barrel logo redesign, how it failed, and where it went wrong. This week, we continue to hear about ways for your business to identify and avoid these same mistakes. What You'll Learn: Rebrands are about reminding your customers why they chose you. "Mellencamping" your logo can make big rebrands work, but don't make too big a change too early. The Logo of your company should be the last step, not your first.
2025-09-0203 min
The Briefcase | Sutherland WestonRoll Out The (Cracker) BarrelCracker Barrel created controversy when removing the man and the barrel from its logo — a simplification that simply failed according to customers and stockholders. On this episode of The Briefcase, Sutherland Weston CEO Elizabeth Sutherland talks about how legacy brands are not built by the boardroom: they're built by the buyers. What You'll Learn: Your brand is tied to your reputation: it's what they say about you when you leave the room. When you change a brand as set as Cracker Barrel, you're separating yourself from that reputation. Rebrand efforts have to be about tru...
2025-08-2602 min
The Briefcase | Sutherland WestonThe Sound of a SignatureA picture is worth a thousand words, but a good song never dies. In this episode of Sutherland Weston's The Briefcase, Ric Tyler walks us through some of the most famous sound signatures in the history of brands, their origins, and their impacts, and how some have changed along the way. What you'll learn: The history of three brand-defining sound signatures. Sound signatures work best as short, simple phrases that can easily be played and remembered. Effective sound signatures are long-term investments, but take a long time and a lot of resources to see any...
2025-08-1902 min
The Briefcase | Sutherland WestonCan I Call You "Brief"?In the marketing world, a good name is everything. So what happens when you want, or need, to modify it? In this episode of Sutherland Weston's The Briefcase (The Brief? The Case?), Ric Tyler walks us through examples of businesses on a first-name basis, both those who made the leap and those who stumbled on the way there. What you'll learn: How some businesses, like Dunkin Donuts, got their actual start once they rebranded. How some businesses, like Popeyes, eventually changed their name to sound cleaner and trendier to consumers.
2025-08-1202 min
The Briefcase | Sutherland Weston(Don't Fear) The DashboardSeasons don't fear the dashboard, nor do the charts, the graphs, or the cells… In this episode of The Briefcase, Jordon Meyer, founder and CEO of Granular, talks about the free tool ready to help business owners navigate the marketing landscape and see how far they've come! What you'll learn: How crucial it is to your business to track your marketing performance regularly. The tools you have at your disposal to master the spreadsheet, like Google Analytics, WordPress, and Shopify. How working with agencies or data-rich platforms can provide valuable comparative insights and help make smarter marketing decisions.
2025-08-0503 min
The Briefcase | Sutherland Weston"Coopetition"Some people look at Myers-Briggs results to see if two people will work well together. More spiritual-minded people might find results in comparing star signs or birthstones. Nicole Mahoney, CEO of Travel Alliance Partnership, walks us through a more rooted model of navigating "Coopetition". What you'll learn: If you're too busy and have 'no time for collaboration', you need collaboration to help gain back that time and capacity. The three types of collaborators: the promoter, the doubter, and the protector. The important factors that make partnerships succeed in the long run are established at the very be...
2025-07-2904 min
The Briefcase | Sutherland WestonSelling Who You AreIn a world where everyone is sweating the small stuff, it can be hard for a business to find its identity, let alone share it with the market. In this episode of The Briefcase, Kirsten Cutshall, CEO of Steel Advertising, calls in all the way from Texas to talk about building your business's core character. What you'll learn: Instead of advertising the smaller features, focus on the uncompromising fundamentals of your service. Cementing your institution's core values and character will increase customer attraction, as you can become their go-to. The time your company needs to recognize...
2025-07-2204 min
The Briefcase | Sutherland WestonSummer Marketing Strategies: Let's Make Memories!Once the calendars hit June, everybody wants to make a summer full of memories: your business might be in the position to provide them. In this episode of The Briefcase, Kirsten Cutshall, CEO of Steel Advertising, calls in from Texas to share the trade secrets of the Summer Marketing Strategies. What you'll learn: During the summer, people want to make memories-- and to make memories, people need to make time. By playing to the aesthetics of the summer, you can secure your business's place in the season and the hearts of others. If you can make...
2025-07-1503 min
The Briefcase | Sutherland WestonLL Bean and Brands taking StandsSometimes, the best way to make a statement is with silence. For the entire month of May, LL Bean has been pausing all social media to support mental health. In this episode of The Briefcase, Makaila Hickey, Sutherland Weston's Digital Content Strategist, walks us through the reasoning behind and the impacts in the wake of the brand's seasonal silence. What you'll learn: Having your brand take a stand on well-being and other values adds new dimensions for consumers to latch onto. Sacrificing online presence in a community-minded manner can give rise to a brand's earned media...
2025-07-0803 min
The Briefcase | Sutherland WestonAudio First: The Unsung Hero of Great VideoIn this episode of The Briefcase, Paul Chadwick, Video Production Specialist at Sutherland Weston, unpacks the often-underappreciated yet pivotal role that audio plays in video content. Framed by his professional insights and casual banter, Paul highlights how audio can elevate a video's impact or derail its effectiveness. As video habits shift toward "listening over watching," Paul shares tips for using music, sound effects, and clean vocals to guide the audience and keep their attention emotionally. Packed with practical wisdom and analogies that stick, the episode reveals how intentional audio design transforms good videos into compelling experiences. YOU'LL L...
2025-07-0103 min
The Briefcase | Sutherland WestonStand Out With Perspective: How Video Angles Can Set You ApartIn this episode of The Briefcase, Paul Chadwick, Video Production Specialist at Sutherland Weston, follows up on a previous episode titled "Unforgettable" about the importance of standing out in business. Paul takes this idea further by discussing how video, specifically how you shoot video, can make your business not just seen, but remembered. Whether you're selling tires or cakes, the goal is to highlight what makes your company different in a visual way that captures attention. With a phone camera and a willingness to think visually, you can craft video content that educates, entertains, and stands out from the...
2025-06-2402 min
The Briefcase | Sutherland WestonLessons From "We Solve Murders"-- Separating Fact from FictionIn this episode, Elizabeth Sutherland, President and CEO of Sutherland Weston, explores the blurred lines between fiction and real-world media access, sparked by a plot twist in Richard Osman's We Solve Murders, part of the Thursday Murder Club series. Using the fictional scene as a springboard, Elizabeth and Ric Tyler offer a behind-the-scenes look at television media protocols, typically involving multiple layers of approval from producers to anchors before a story sees airtime. The idea that someone could simply walk into a studio and share a narrative unchecked is, for most people, pure fiction—unless they carry sig...
2025-06-1703 min
The Bottom LineThe Bottom Line 6-9-25 with Dan Cashman Public Relations Director for Sutherland WestonJoin John Williams and Patrick Woodcock with special guest Dan Cushman Public Relations Director for Sutherland Weston on this weeks "Bottom Line".
2025-06-1038 minThe Bottom LineThe Bottom Line 6-9-25 with Dan Cashman Public Relations Director for Sutherland WestonJoin John Williams and Patrick Woodcock with special guest Dan Cushman Public Relations Director for Sutherland Weston on this weeks "Bottom Line".
2025-06-1038 min
The Briefcase | Sutherland WestonCan You Read Me Now? Closed-Captioning MattersIn this episode of The Briefcase from Sutherland Weston Marketing Communications, audiovisual specialist Paul Chadwick shares how turning on closed captioning for his television viewing sparked a deeper appreciation for the practical power of subtitles in marketing and communication. He explains that closed captioning isn't just for accessibility; it's a strategic tool that boosts engagement, reaches silent viewers, and improves SEO by making video content readable by search engines. Paul emphasizes how easy it is to add captions using built-in platform tools. He encourages marketers to invest a little effort for a significant impact—enhancing viewer experience, inc...
2025-06-1002 min
The Briefcase | Sutherland WestonCorey Morris-- How to START a Successful Digital Marketing PlanCorey Morris, CEO of Voltage and author of The Digital Marketing Success Plan, joins The Briefcase to share the power of START, a five-step framework designed to help marketers and businesses cut through the noise and create actionable, enduring plans. Morris provides a compelling argument for structured agility in digital marketing, from avoiding over-complication to building strategies that outlast employee turnover to reminding listeners that agility can quickly become chaos without a clear plan. You'll learn: – The START Framework – A five-step, 90-day process for building actionable digital marketing plans. – Structured Agility – Balancing long-term strategy with sho...
2025-06-0305 min
The Briefcase | Sutherland WestonKnowing When to Let Go — Lessons from 15 Years of Local TVIn this episode of The Briefcase, Dan Cashman reflects on the decision to end The Nite Show, the nation's last locally produced late-night talk show, after a 15-year run. He explores the emotional and strategic complexities of knowing when to let go, whether in media, business, or personal projects. From pandemic pivots to long goodbye planning, Dan shares lessons on flexibility, gut instinct, and making peace with transitions. He offers valuable insights for entrepreneurs and creatives navigating change. You'll learn how to: Trust Intuition in Leadership Decisions Navigate Transitions with Grace and...
2025-05-2705 min
The Briefcase | Sutherland WestonBrainstorming 101-- An All Witch Orchestra?In this imaginative episode of The Briefcase, Ric Tyler and Social Media/Digital Specialist Mark Parent unpacks a creative technique called Brainstorming 101. The heart of Brainstorming 101 lies in bypassing traditional product benefits and instead asking questions that generate real stories about the product's context. As Mark explains, it's not about laundry detergent—it's about memories of doing laundry (good and bad). Not about cleaning tools—but how those tools connect to lived experiences. This approach grounds creative ideas in human insight, making marketing more emotionally resonant and relevant. You'll learn: – Brainstorming 101: A practical, story-fir...
2025-05-2003 min
The Briefcase | Sutherland WestonPower of Personification: Understand Your Brand and Your BuyerIn this episode of The Briefcase, Ric Tyler and Social Media/Digital Specialist Mark Parent recount a memorable branding exercise that reveals how employees and customers can perceive the same brand differently. The activity asks participants to personify their company using analogies like "What kind of car would your brand drive?" or "Which superhero would it be?" The goal is to shape a brand's internal identity in fun, familiar terms and uncover mismatches in perception that can create tone-deaf messaging or missed opportunities in customer engagement. This tool is simple and eye-opening for any team trying to better connect...
2025-05-1303 min
The Briefcase | Sutherland WestonFor All Your Cliché NeedsIn this short but sharp episode of The Briefcase, Ric Tyler and Social Media/Digital Specialist and veteran ad writer, Mark Parent, unpack the most frustrating clichés in commercial copywriting. From "friendly, knowledgeable people" to the dreaded "for all your [blank] needs," they explore why these lines fall flat and how they waste valuable ad space and time. Instead, Ric and Mark champion direct, benefit-focused messaging that speaks to the customer, offering a smart, humorous guide to writing better, more effective commercials. You'll learn: – The Pitfalls of Marketing Clichés: Why some phrases should be pe...
2025-05-0603 min
The Briefcase | Sutherland WestonCapturing Coverage for Softer NewsDan Cashman, Public Relations Director at Sutherland Weston, shares his firsthand experience navigating the tough media landscape where hard news dominates airtime. He recounts how two check presentation events earned coverage despite the odds, thanks to their local relevance, visual assets, and concise structure. Dan encourages marketers and communicators to understand both the newsroom's constraints and the audience's emotional bandwidth. By keeping things visual, short, local, and meaningful, softer stories can still break through and provide a welcome balance to heavier news cycles. You'll learn: How to Pitch Softer News Stories U...
2025-04-3003 min
The Briefcase | Sutherland WestonUnforgettableIs your brand truly unforgettable? Or could it just as easily belong to your competition? In this episode of The Briefcase, Elizabeth Sutherland, President & CEO of Sutherland Weston Marketing Communications, shares why a distinct brand voice and look are essential for standing out. Many businesses rely on generic messaging: "We put the customer first" or "We're committed to great service." These phrases do little to differentiate a brand. Elizabeth introduces a simple yet powerful test: Remove your logo from your website, ads, or marketing materials—would people still recognize it as yours? If not, it's time to refine your...
2025-04-2202 min
The Briefcase | Sutherland WestonUnsexy Follow UpIn this episode, Elizabeth Sutherland breaks down one of the most common reasons marketing fails: lack of follow-up. You'll learn: Why most sales happen after the first few touchpoints How simple follow-up tactics can make a big difference Why consistency matters more than flash Key takeaway: Marketing without follow-up is like fishing without reeling in your catch. Elizabeth Sutherland is President and CEO at Sutherland Weston, where she has led strategy and brand development for the past twenty years. She helps Maine-based companies connect their...
2025-04-1502 min
The Briefcase | Sutherland WestonStaying Level-Headed During Economic TurbulenceElizabeth Sutherland, Dan Cashman, and Shelley Sund of Sutherland Weston Marketing Communications tackle the economic uncertainty many business owners face today. Drawing on lessons from past experiences, they offer grounded, strategic advice on recalibrating marketing efforts without retreating—focusing on customer retention, message relevance, and brand empathy. With real-world examples like Ford's COVID-era messaging pivot, the team illustrates how to stay visible and smart, not silent and scared. They also invite listeners to a free Lunch & Learn on April 15th to explore tailored strategies for marketing during economic turbulence. Takeaways: [00:01:00] "How you show up now sh...
2025-04-0809 min
The Briefcase | Sutherland WestonThe Difference Between Marketing, Advertising, and PRMarketing, advertising, and public relations are often mistaken for one another. Just like a classic Scooby-Doo mystery, we're pulling back the mask to reveal what's really behind them. And we would've gotten away with it too… if Ric hadn't hopped into the Mystery Machine to solve the case, to uncover the truth behind each. Is marketing setting the overall strategy? Is advertising delivering the message? Or is PR shaping public perception? The lines may be blurry, but by the end, you'll know exactly how each plays a role in business success. 💡 What you'll learn: - Why b...
2025-04-0103 min
The Briefcase | Sutherland WestonThe Tricky Timing of a News ConferenceIn this episode of The Briefcase, Dan Cashman explores why timing, location, and media strategy are crucial in a successful news announcement. Using a recent political campaign launch in Hancock, Maine, as a real-world example, Dan explains how strategic choices can shape how a story is covered and consumed. Whether you're announcing a new business, campaign, or community event, this quick conversation offers practical PR insights that go beyond the basics. What You'll Learn: The importance of giving the media advance notice—especially for rural locations How social media can lead an...
2025-03-2702 min
The Briefcase | Sutherland WestonNeed a New Web Design Agency? Listen to This FirstIn this episode of The Briefcase, Makaila Hickey shares practical, no-stress advice for businesses navigating a common digital challenge: when their website provider disappears, retires, or stops responding. Rather than panic, Makaila explains why this can actually be an opportunity. What You'll Learn: Why taking inventory of your digital assets (logins, hosting, analytics, domain info, etc.) should be your first move when switching website providers. The benefits of slowing down and asking, "What do I really want this website to do for my business?." Why selecting the right platform and a support partner is essential. Need help untangling your...
2025-03-2604 min
The Briefcase | Sutherland WestonConsistency MattersIn this episode of The Briefcase, Elizabeth Sutherland, President and CEO of Sutherland Weston Marketing Communications, discusses the importance of brand consistency. To stay fresh and appealing, businesses often change their branding, such as fonts, colors, messaging, or tone. However, this practice can actually work against them. 💡 What you'll learn: Customers don't want to relearn who you are whenever they engage with your brand. Constant changes in branding create friction and make it harder for people to recognize and trust your business. A quick test: Scroll through your website, emails, and social feeds—does everything look and f...
2025-03-2502 min
The Briefcase | Sutherland WestonThe Impact of Music in Advertising: Branding Gold or Costly Mistake?Is music in a commercial a secret weapon or a branding disaster? The right song can make an ad unforgettable, while the wrong one can leave audiences cringing—or worse, tuning out. In this episode, Ric breaks down why not all songs belong in commercials and how the right track can enhance emotional impact, strengthen brand identity, and make ads truly memorable. 💡 What you'll learn: - When music enhances brand recognition and emotional impact - Iconic ad soundtracks that became marketing gold—and the ones that flopped -Why brands keep making the same mu...
2025-03-1803 min
The Briefcase | Sutherland WestonCanva Pros and Cons from a Graphic Design ExpertCanva has made graphic design accessible for businesses of all sizes, allowing anyone to create professional-looking visuals without a design background. But is it always the best tool for the job? Sherado weighs the pros and cons of Canva—when it works, when it doesn't, and what businesses should consider before relying on it for their graphic design and marketing needs. 💡 What you'll learn: - Benefits of using Canva for graphic design and marketing needs - Where Canva falls short—and when a professional tool (or pro designer) is the better option Suthe...
2025-03-1103 min
The Briefcase | Sutherland WestonIs Disney Wrong to Close Muppet*Vision 3D? Lessons in Brand EvolutionIt's not easy being green… or closing a beloved attraction. Is Disney's decision a hit or a miss? —Wocka Wocka! In this episode, Makaila breaks down Disney's decision to close the beloved Muppet*Vision 3D attraction at Hollywood Studios. What does this mean for Muppets fans, and is Disney making a branding mistake they might regret? We explore how businesses, big or small, can learn from this bold move. 💡 What you'll learn: - Why the Muppets' closure is sparking debate among Disney fans. - The importance of knowing your audience before making big changes....
2025-03-0404 min
The Briefcase | Sutherland WestonWhy Maine Businesses Should Start Podcasting for Marketing & GrowthPodcasting isn't just a trend, it's a powerful marketing tool that more businesses are starting to embrace. With 67% of Americans tuning into podcasts and nearly half listening monthly, the potential reach is massive. Elizabeth breaks down why now is the time for businesses—especially in Maine—to jump on the podcasting wave before they fall behind. 💡 What You'll Learn: - How Maine businesses can use podcasting to stand out in their industry - Why podcast listeners are more engaged than social media followers - How to repurpose podcast content into blogs, social posts, and video c...
2025-02-2603 min
The Briefcase | Sutherland WestonTake Me To The RiverWe're taking a lesson from the making of a Talking Head's classic! This short lesson about making it you own instead of duplicating an original. It may be easy to mimic an idea that is working, instead think about taking a step back and finding a way to make it your own. 💡 What you'll learn: Listeners will learn the value of focusing on their own brand's identity, needs, and goals. Create something distinctive rather than mimicking existing content. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insigh...
2025-02-1801 min
The Briefcase | Sutherland WestonThe Power of Concise Messaging & How to Strengthen Business CommunicationThis short lesson about messaging really works for business. In today's world of information overload, concise messaging is critical for cutting through the noise. This episode shares how businesses can refine their communication to engage customers more effectively and drive better results. 💡 What you'll learn: Why concise messaging is essential for modern business communication. Tips for crafting shorter, stronger marketing campaigns. How clarity can transform your internal and external communication. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success.
2025-02-1101 min
The Briefcase | Sutherland WestonWhat Makes Super CommercialsPaul discusses the top three most memorable Super Bowl commercials, what makes them stand out and what you should consider when making a commercial. The Super Bowl has evolved to more than a sports game on TV. It has evolved into one of the bigget events on television. Many come for the football, but just as many, possibly more, come just to watch the commercials. 💡 What you'll learn: What makes a commercial memorable. How familiarity can help drive your message. Emotional connections make the message memorable. Sutherland Weston Marketing Communications, Maine's Premier Marketing and...
2025-02-0403 min
The Briefcase | Sutherland WestonWhat Airlines Teach Us About Marketing from the 'Chicken, Fish, or Pasta' StrategyAirlines are masters at turning limited options—chicken, fish, or pasta—into memorable customer experiences. In this episode, Ric recalls Dan O'Day's fascinating airline food marketing lesson, breaking down how this niche industry strategy can inspire businesses to deliver impactful results, even with constrained resources. 💡 What you'll learn: How to create compelling marketing messages from limited options. Strategies for simplifying offerings while still catering to diverse customer needs. Insights from Dan O'Day's airline food lesson that apply to any business aiming to stand out. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relation...
2025-01-2801 min
The Briefcase | Sutherland WestonA Social Media Marketing Formula for SupermarketsJaimie's super way of marketing a supermarket is winning super high marks! Supermarkets face unique challenges when it comes to social media marketing, but there's a formula for success. This episode offers actionable strategies for creating engaging content, building loyal customers, and driving sales. 💡 What you'll learn: How to develop a social media presence that resonates with supermarket shoppers. Tips for driving in-store traffic through Facebook and Instagram. Strategies for turning social media into a revenue-generating tool. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conver...
2025-01-2103 min
The Briefcase | Sutherland WestonAvoiding Brain Rot and How to Spot ChatGPT Slop in the Age of AI MakAIla says AI is widely avAIlable -- so don't let it rot your brAIn! It's no surprise, as concerns about mental fatigue and low-quality content in our AI-driven world continue to grow. In this episode, we dive into how to stay sharp and avoid falling victim to "ChatGPT Slop" while leveraging AI responsibly to boost creativity and productivity. 💡 What you'll learn: Why "brain rot" beaome a defining phrase for 2024 and what it means for your work. How to identify and improve poor-quality AI-generated content. Tips for staying productive in an AI-driven business landscape. Suth...
2025-01-1402 min
The Briefcase | Sutherland WestonWhat Apple TV's 'The Morning Show' Teaches Us About Media and Public PerceptionDan says this television show about television news could warp your vision of television news & Apple TV's The Morning Show reveals the complexities of media and PR in today's world. 💡 What you'll learn: The role of media in shaping public trust and perception. Strategies for managing PR crises with transparency. How authenticity can strengthen your brand identity. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success. Got questions for our team? Connect with us at SutherlandWeston.com!
2025-01-0703 min
The Briefcase | Sutherland WestonIs TikTok Going Away? What Marketers, Businesses, and Creators Need to KnowMakaila tackles the big question: Is TikTok facing its end in the U.S.? As creators scramble to migrate followers and Maine businesses brace for impact, we explore the what-ifs, the what-now's, and the "oh no, not again." From Maine's own viral Goodstock Charm Bar to Tom's of Maine's expert use of UGC campaigns, we explore how TikTok has transformed marketing—and how brands can prepare for a world without it. 💡 What you'll learn: A quick recap of TikTok's history of dodging the chopping block. How Maine businesses have used TikTok to build authenticity and visibility. Why div...
2025-01-0603 min
The Briefcase | Sutherland WestonTop Marketing Lessons from the Bestselling Novel Eruption by Michael Crichton and James PattersonElizabeth burned through this page-turner and is hot to tell us of the hero's misstep! What can businesses learn from the storytelling and leadership themes in Eruption by Michael Crichton and James Patterson? This episode uncovers the marketing lessons hidden within this bestselling novel. 💡 What you'll learn: How storytelling can shape your brand's message. Lessons in leadership and customer trust for high-pressure situations. Strategies to incorporate compelling narratives into your marketing. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business & marketing success.
2024-12-3103 min
The Briefcase | Sutherland WestonWhat Was KIA Thinking? The Controversial Logo Redesign ExplainedShelley takes the wheel to analyze KIA's controversial logo redesign, and the backlash it's faced. Did it steer the brand in the right direction or leave loyal customers stalled in confusion? Learn what businesses can take away from this high-stakes rebranding effort. 💡 What you'll learn: How KIA's logo redesign impacted customer perception. The risks and rewards of bold branding changes. Key takeaways for ensuring your rebrand doesn't veer off course. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success. G...
2024-12-2402 min
The Briefcase | Sutherland WestonS1 E2 | Do Hashtags Still Work? Hashing Out Social Media Marketing Trends#WhoIsStillUsingHashtags #AreTheyWorkingForAnyone #WeHashItOutWithMakaila Are hashtags still effective for driving engagement on Instagram, TikTok, and other platforms, or are they losing their relevance in 2025's social media trends? In this episode, we analyze the role of hashtags in modern marketing, explore their impact on visibility, and share actionable strategies for boosting your social media performance. 💡 What you'll learn: - The current effectiveness of hashtags on Instagram and TikTok. - Updated strategies to increase social media engagement. - Whether hashtags are still essential for your 2025 marketing plan. Sutherland Weston Marketing Communications, Maine's Premier Marketing and...
2024-12-1703 min
The Briefcase | Sutherland WestonS1 EXTRA | 25 Steps For 2025Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase! In this EXTRA, SWMC CEO Elizabeth Sutherland tells us of "25 Steps For 2025" a FREE and VALUABLE online resource to guide business owners and marketers into the NEW YEAR! Gotta question for the Sutherland Weston team? Connect with us at SutherlandWeston.com!
2024-12-1202 min
The Briefcase | Sutherland WestonS1 E1 | How Q2 Won Hearts & MindsSupporters of Question TWO had a winning strategy. Dan says it's a "story" worth "telling."
2024-12-1002 min
The ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEp: 38 - Making Nonprofit Work Easier With Mollie WilliamsCurious about how ChatGPT can make your work easier? Today, we're chatting with Mollie Williams from Harvard Medical School about how she uses ChatGPT in her daily work. Mollie shares how this powerful tool can simplify tasks, improve productivity, and boost overall efficiency. From streamlining grant writing to planning research projects, Mollie provides insights on integrating ChatGPT into various aspects of her job. Whether you're new to ChatGPT or looking for fresh ideas, join us for some practical tips and strategies to help you succeed! Main Topics Covered Introduction to Mollie Williams and her work in...
2024-06-1344 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEp 36: A Hodgepodge of Prompts With Cary WestonIn this episode of 'The ChatGPT Experiment', host Cary Weston delves into a variety of useful ChatGPT prompts. Designed for beginners, this episode offers practical insights into how you can leverage ChatGPT for travel planning, graph creation, business research, and more. Cary provides detailed explanations and examples, making it easy for anyone to follow along and start using these prompts in their daily lives. Main Topics Covered: Planning travel itineraries with ChatGPT prompts Creating graphs and charts using ChatGPT Developing executive briefing prompts for business research Generating detailed alt text for images Utilizing custom GPTs for...
2024-06-0530 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEp 35 - Maximizing Marketing Efficiency With ChatGPT - An Interview With Tom Wardman In this episode of 'The ChatGPT Experiment,' host Cary Weston sits down with Tom Wardman to discuss practical ways beginners can use ChatGPT to enhance their personal and professional lives. Designed for those just starting with ChatGPT, this episode demystifies the tool and offers straightforward advice on integrating it into your daily routine for improved efficiency and content creation. Main Topics Covered Introduction to Tom Wardman and his background with ChatGPT Tom's initial experiments and learnings with ChatGPT Using ChatGPT to overcome common content creation challenges Practical applications of ChatGPT for personal branding...
2024-05-3039 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEp 34: Revolutionize Your Workflow: Documents & ChatGPTIntroduction In this solocast episode of 'The ChatGPT Experiment', we're diving into a topic that will save you significant time and make your work life easier: handling documents with ChatGPT. We'll explore how to create, analyze, and sift through documents efficiently using ChatGPT's latest updates. If you've ever felt bogged down by repetitive document tasks, this episode is for you. Main Topics Covered Introduction to ChatGPT's new document handling features Practical examples of creating and analyzing documents How to use ChatGPT for document comparison and analysis Tips for using ChatGPT to summarize lengthy documents...
2024-05-2935 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEp 33: Ad Agency Life & ChatGPT- With Drew Mclellan, CEO, Agency Management InstituteIn this episode of "The ChatGPT Experiment," Cary Weston sits down with Drew McClellan, CEO of Agency Management Institute, to discuss the crucial role of AI in the advertising industry. Recorded in the vibrant French Quarter of New Orleans, this conversation delves into how agencies can embrace AI tools like ChatGPT to enhance their operations, compete effectively, and stay ahead in a rapidly evolving market. Whether you're a small business owner or part of a large agency, this episode offers valuable insights on integrating AI to boost efficiency and innovation. Step 2: Main Topics Covered The impact...
2024-05-2240 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEp. 32 - Look At It This Way: Blind Curiosity & Capability with Author, Artist, & Songwriter Sammy SweetspiritIn this episode of the Chat GPT Experiment Podcast, host Cary Weston engages with Sammy Sweet Spirit, a multi-talented singer, songwriter, and author who utilizes ChatGPT to enhance her creative and everyday activities despite her visual impairment. The conversation offers an enlightening perspective on the versatile uses of AI tools like ChatGPT in personal and professional realms, particularly for individuals with disabilities. Main Topics Covered: Personal Background and Challenges: Sammy shares her life story, emphasizing her early birth and subsequent blindness. Utilization of ChatGPT and Other Technologies: Insights into how Sammy uses ChatGPT and the "Be...
2024-05-1539 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEp 31: Creating custom GPTs - What are they, how to set up, tips, and lessons learned so far In this episode of the ChatGPT Experiment podcast, host Cary Weston explores the dynamic world of custom GPTs designed to cater to specific tasks. Through sharing his own experiences and learnings, Cary aims to equip listeners with the knowledge needed to effectively use and customize GPTs for more efficient and targeted outcomes, making this episode especially beneficial for those curious about optimizing their interactions with AI tools. Main Topics Covered: Overview of custom GPTs and their applications Insights from past episodes on using and setting up GPTs Practical demonstrations on creating, refining, and utilizing custom GPTs...
2024-05-0844 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEp 30: Listener Interview - San Diego Attorney Evan Walker and ChatGPT In His Law PracticeIn this episode of 'The ChatGPT Experiment', host Cary Weston sits down with Evan Walker, a solo practice attorney from San Diego who's innovating within the conservative legal field using AI, particularly ChatGPT. This discussion unveils how Evan leverages AI to enhance efficiency and effectiveness in his legal practice, challenging traditional approaches and offering a fresh perspective on AI's potential in law. Main Topics Covered Overview of Evan's legal practice and his pioneering use of AI. Practical applications of ChatGPT in legal research, case preparation, and client communication. Strategies for integrating AI tools to streamline legal...
2024-05-0142 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEP 29: Entrepreneurship Acceleration with ChatGPT & Dr. Jason Harkins, Executive Dean of the Maine Business SchoolThis is a cool conversation I had on the transformative potential of artificial intelligence (AI) and chat GPT in reshaping entrepreneurship, innovation, and business startups. My guest on this episode is Dr. Jason Harkins, the Executive Dean of the Maine Business School. Jason shared with me his perspectives on how AI is making it easier than ever to turn ideas into thriving businesses. I am hopeful that this conversation can help curious beginners see the exciting possibilities and practical applications of chat GPT in various professional and personal contexts. Main Topics Covered: The impact...
2024-04-2445 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEp 28: Stop Competing On Price - A ChatGPT Exercise To Help Charge More For What You DoIn this solo episode of 'The ChatGPT Experiment,' host Cary Weston dives deep into a critical issue many small businesses face: the challenge of competing on price and the struggle of justifying higher charges to customers. Cary shares actionable strategies for using ChatGPT to educate prospects and customers about the unique value of your services, helping them understand why paying more is worthwhile. This episode is a must-listen for small business owners looking to attract better-educated prospects, differentiate themselves from competitors, and ultimately, command higher prices for their services. Main Topics Covered The psychology behind...
2024-04-1735 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEP 27: The Learning Mindset & ChatGPT With Hannah Eisenberg, CEO OF 3P CreativeAbout This Episode: In this episode of "The ChatGPT Experiment," host Cary Weston invites guest Hannah Eisenberg, CEO of 3P Creative Group, to dive into the transformative power of ChatGPT for businesses. Hannah shares her journey from initial skepticism to integrating ChatGPT into her daily workflow, emphasizing its role as a problem-solving partner rather than a direct solution provider. This episode is packed with practical insights on leveraging ChatGPT for efficiency, brainstorming, and even role-playing in sales training. Listeners will learn how to approach ChatGPT with curiosity, embrace its potential for error as part of the learning process, and...
2024-04-1044 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEP 26: BIG BOLD CURIOSITY - Using ChatGPT as a brainstorming, time saving partner with Karley CunninghamUncover how ChatGPT can revolutionize your workflow, turning hours of effort into moments of magic for your business. In this episode of "The ChatGPT Experiment," host Cary Weston talks with Karley Cunningham, a visionary agency owner from Vancouver. Karley shares her journey of integrating ChatGPT into her business processes, revealing how this cutting-edge tool is revolutionizing the way she creates content, develops brand stories, and provides strategic insights for her clients. Whether you're a small business owner curious about ChatGPT or seeking actionable ways to leverage AI for your business, this episode offers a wealth of knowledge...
2024-04-0354 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEP 24: Smarter Time Management With ChatGPT: Featuring Ad Agency Owner Elizabeth SutherlandIn this episode of 'The ChatGPT Experiment,' we dive into the practical uses of ChatGPT for enhancing productivity and time management. Join host Cary West as he interviews Elizabeth Sutherland, his business partner of nearly two decades, to explore her journey with ChatGPT, affectionately named "Jarvis," in her quest to make better use of her time, organize her day, and prioritize actions efficiently. Main Topics Covered: The inception of using ChatGPT for time management Steps Elizabeth took to tailor ChatGPT's advice to her needs Specific advice and insights provided by ChatGPT Implementing ChatGPT's advice in...
2024-03-2042 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEP 23: Firefighter Data & ChatGPT: A Conversation with Jim BrownIn this episode of "The ChatGPT Experiment," we dive deep into a fascinating exploration of how ChatGPT can transform the way we approach everyday challenges, especially in fields where you might not expect it to play a role. We're talking with Jim Brown, a retired firefighter with a rich background in data analysis, who has found innovative ways to apply ChatGPT in the fire service. Main Topics Covered: Jim's Journey with ChatGPT: From the flames to the digital realm, how a firefighter turned data analyst harnesses the power of ChatGPT. Practical Applications in the Fire Service: Discover how...
2024-03-1338 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEP 22: A Conversation With A Store & Restaurant Business Owner, David Pendleton: Discovering and implementing ChatGPT into his businessThis episode of 'The ChatGPT Experiment' podcast, features David Pendleton, a Maine-based business owner. David shares his journey of discovering and implementing ChatGPT in his business, particularly in marketing and customer communication strategies. The episode delves into how ChatGPT has revolutionized his approach to business, making daily operations more efficient and effective. Main Topics Covered: David Pendleton's introduction to ChatGPT and its potential impact on his business. Practical applications of ChatGPT in marketing, menu design, and customer engagement. Exploration of future plans for leveraging ChatGPT in business development and outreach. Key...
2024-03-0631 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEP 21: How To Make ChatGPT Write Like YouIn this episode of "The ChatGPT Experiment," Cary Weston tackles a common challenge faced by content creators: how to make ChatGPT mimic their unique writing style, voice, tone, and style. Through a structured approach, Cary shares a proven framework that he's successfully applied to help writers efficiently replicate their voice, enhancing their content creation process with ChatGPT's assistance. This episode is a deep dive into practical steps, including defining your voice, tone, and style, understanding your audience, and crafting prompts that guide ChatGPT to produce content that feels personal and authentic. Main Topics Covered: Establishing a...
2024-02-2826 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEP 19: ChatGPT, Inbound Marketing, & They Ask You Answer.In this episode of "The ChatGPT Experiment," host Cary Weston discusses inbound marketing, specifically focusing on content creators within the framework of "They Ask You Answer," developed by Marcus Sheridan. Weston, a certified coach in this methodology, aims to bridge the gap between marketing efforts and sales results, advocating for a content strategy that positions businesses as authoritative voices in their industry. Main Topics Covered: The essence of inbound marketing and its pivotal role in attracting right-fit customers. The challenges content creators face, including idea generation and maintaining a consistent publication schedule. Practical applications of ChatGPT...
2024-02-1433 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEp 18: ChatGPT For Employee Training & Development With Charlie CollinsIn this episode of "The ChatGPT Experiment," host Cary Weston delves into the intersection of workforce development, human resources, and the evolving role of AI in education and business. Featuring a conversation with Charlie Collins, an expert with over four decades of experience in higher education and workforce development, the episode offers unique insights into the application of ChatGPT in these sectors. Charlie, straddling the worlds of education and business, discusses the current trends and potential of AI tools like ChatGPT in reshaping job roles and learning methodologies. Main Topics Covered: The changing landscape of workforce development and...
2024-02-0723 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEP 17: Answering Listeners' ChatGPT QuestionsIn this episode of "The ChatGPT Experiment," host Cary Weston answers listener-submitted questions, providing practical advice on how to utilize ChatGPT effectively. Aimed at both beginners and regular users, this episode clarifies common queries and offers tips for optimizing your ChatGPT experience. Main Topics Covered: Distinguishing Between Chat, Conversation, and Prompt: Cary clarifies these often-interchanged terms within the ChatGPT context. Continuation of Chats Over Time: Insights into returning to a chat after a break and the continuity of conversations. Strategies for Effective ChatGPT Use: Practical tips for naming chats, saving progress externally, and focusing on singular...
2024-01-3025 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEp 15: For B2B Manufacturing Marketers - How Chat GPT Can Assist YouIn this episode of 'The ChatGPT Experiment,' host Cary Weston dives into the world of B2B manufacturing marketing. The episode explores common challenges, strategies for success, and how ChatGPT can be utilized as a problem-solving partner. With a clear, approachable style, Cary discusses practical solutions to enhance marketing efforts in the B2B manufacturing space Main Topics Covered: Common issues in B2B manufacturing marketing. Envisioning success in marketing strategies. Important marketing personas: Summary Seekers, Detail Divers, and Hunter Gatherers. Best practices in B2B marketing. Utilizing ChatGPT for marketing strategy improvement.
2024-01-1726 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEp. 14 - Chat GPT In The College Classroom. An Interview With College Junior Maddie WestonIn this special episode of "The ChatGPT Experiment," host Cary Weston welcomes his daughter Maddie, a junior at the University of Southern Maine. The episode provides a unique insight into the current state of ChatGPT in college settings. Maddie shares her experiences and observations about how ChatGPT is discussed, used, and regulated in academia. This conversation is particularly relevant for understanding the impact of AI on the educational journey and preparation for real-world challenges. Main Topics Covered: ChatGPT's role and reception in college classrooms. The diverse ways students are using ChatGPT for academic and creative purposes...
2024-01-0922 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersMini-Episode - The Simplest & Easiest Way to Start Finding Value With ChatGPTAs 2023 comes to a close, this special mini-episode offers a straightforward, actionable guide to harnessing ChatGPT for professional growth and efficiency. Cary shares simple yet powerful exercises tailored for those curious, anxious, or unsure about integrating ChatGPT into their professional roles. Main Topics Covered: Introduction to using ChatGPT in a professional context. A quick method for engaging with ChatGPT for job assistance. An in-depth approach to providing detailed job context to ChatGPT. Strategies for extracting more detailed, relevant responses from ChatGPT. Key Insights/Takeaways: Simple prompts can unlock significant benefits of ChatGPT for various...
2023-12-2705 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersTRAILER: The ChatGPT Experiment: Demystifying AI for Curious BeginnersCurious about ChatGPT? Well, let's turn that curiosity into capability! Welcome to "The ChatGPT Experiment," a podcast hosted by Cary Weston, designed for those intrigued by ChatGPT but unsure how to harness its potential. ABOUT THE AUTHOR Cary is a seasoned marketing professional offer coaching, consulting, and guidance through his company CM Weston. He is a founder in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified "They Ask You Answer" coach - a sales and marketing f...
2023-12-1001 min
A Brave New PodcastPublic Relations Fundamentals, with Elizabeth SutherlandElizabeth Sutherland, APR, is the Sutherland of Sutherland Weston Marketing Communications. Growing up in Northern Maine, after college Elizabeth worked for the United States Senate, the American Red Cross, and Northern Light Health in increasingly complex public relations and marketing roles before launching out on her own. She is a graduate of the Bangor Region Leadership Institute and winner of the 2016 Eames Leadership Award, the Girl Scouts of Maine 2017 Juliette Award for Leadership, and a 2022 laureate of the Maine Business Hall of Fame. She serves on several non-profit boards and in leadership roles for a variety of local and s...
2023-11-2940 minThe ChatGPT Experiment - Simplifying Chat GPT For Curious BeginnersEp. 4: For Content Marketers- Using Custom Instructions In Chat GPT (2 of 2)🎯 ChatGPT Marketing Strategy Workshop Transform your scattered marketing ideas into a clear, actionable strategy using ChatGPT as your trusted planning partner: 📱 ChatGPT Social Media System Workshop Build a practical social media system with ChatGPT that saves you time while consistently engaging your audience. 🌐 ChatGPT Website Content Workshop Use ChatGPT to create website content that converts visitors into leads by speaking directly to their needs. ✍️ ChatGPT Business Writing Workshop Make ChatGPT your personal writing assistant while keeping your authentic voice in all business communications. 📄 ChatGPT Document...
2023-11-1321 min
The Marketing MansionMaine-Stay Tourism & Hospitality ConferenceMaine-Stay 2022 is Maine's largest marketing conference designed specifically for business owners, leaders, and decision-makers in the tourism and hospitality industry. Cary and Elizabeth are joined by Sutherland Weston's Director of Toursim and Hospitality Marketing, Kerrie Tripp, to discuss the detials and goals of the conference. With breakout sessions targeting the issues facing today's growing businesses, and national speakers such as New York Times Bestselling Author Marcus Sheridan, the two-day conference is a must-attend for businesses looking to grow and thrive. http://www.maine-stay.com/
2022-09-0226 min
The Marketing MansionAwards - What Value Do They Have And What To Do If You Win OneDo awards have value in business? How do awards happen? What to do if you do win an award? In this episode, Cary and Elizabeth are joined by Sutherland Weston Public Relations Director (and award-winning TV show host) Dan Cashman. Cary, Elizabeth, and Dan explore awards themselves, how they happen, and how to create a strategy to maximize the benefit when you win. https://sutherlandweston.com/your-company-won-an-award-now-what/
2022-08-0529 min
The Marketing MansionShould You Put Pricing On You WebsiteThe discussion of adding pricing to the website is an emotional one for many. Especially companies with a traditional sales system that requires buyers to talk to the salesperson before getting pricing information. If you’re challenged with the notion of adding pricing to your website – or if you’re challenged with trying to convince someone to add pricing to the website – this podcast will give you guidance on how to move forward in the right way for your business. Pricing Examples For "It Depends" Hot Tubs: https://sandollarspa.com/hot-tubs-blog/how-much-does-a-hot-tub-spa-cost/ Solar Panels - https...
2022-07-2929 min
The Marketing MansionMindsets Of MaineThe Mindsets of Maine research released by Sutherland Weston this spring is providing a fount of knowledge about how best to talk with all Mainers. Knowing what people really feel about our state is a game-changer and at Sutherland Weston we're using these nuggets daily to help our clients achieve their marketing goals. This week, Cary and Elizabeth dig into the data and share with insights about what makes Mainers' tick and, even more importantly, what to do with that information.
2022-07-0522 min
The Marketing MansionBeyond The Mental Filing Cabinet - Scaling Experiences & Sharing Expertise With EmployeesThe most ineffective filing system we have for business owners and leaders is the one between our ears. Yet, how many issues arise in our business because we haven't shared, taught, or exposed employees to experiences and situations they need, to speak and act as a team. In this episode, Elizabeth and Cary discuss the training and mentoring tactics they've engaged in, what they've seen from them, and share successes and failures they've experienced from doing it right - and wrong.
2022-06-1725 min
The Marketing MansionLetters to Melissa - Using Past Experiences To Better Future EngagementsUsing past experiences for the betterment of future projects is a way to improve future client engagements as well as help hire, support, train, and nurture employees. In this episode, Cary and Elizabeth discuss the practice of creating a content culture focused on documenting the issues that cause situations and projects to go right - and wrong - and what it can mean to your business. Example of series developed to help the client get ready for FAQ video filming: https://www.youtube.com/watch?v=Lu9AO3xQb-s&list=PLRZ5Qaf71X2xDenfXNx0ZXQWp70...
2022-06-1720 min
The Marketing MansionIs Your Website Helping - Or Hurting - Your Sales?In this episode of The Marketing Mansion, Cary and Elizabeth discuss the elements of a highly effective website and how to modify yours without building new. Today's digital consumers have high demands and short attention spans backed by a desire to research on their own before reaching out for help. In fact, studies show that buyers have completed 80% of the buying decision on major purchases on their own before contacting a company or person. Is your site building trust with consumers or traffic for the competition? Find out how to review - and revise...
2022-06-1325 min
The Marketing MansionStory Mining - A Framework for Branding and Messaging Clear messaging helps us connect with customers, inspire donors, and help more people quickly understand what we do, who we do it for, and why they should care. In this episode, Elizabeth and Cary discuss the practice and politics of developing messaging for your business and the challenges in doing it effectively.
2022-06-0119 min
2022-05-3121 min
The Marketing MansionIncreasing Sponsors, Donors, & Members For Your Non-Profit OrganizationIn this episode of The Marketing Mansion, Cary and Elizabeth discuss an issue facing many non-profits today - clarity of messaging and what it means for marketing. Organizations today are challenged to do more with less. Less time, money, and resources. Cary and Elizabeth dive into some practical steps you can take to help your digital tools better atract donors, members, and volunteers.
2022-05-3028 min
The Progressive Agency PodcastBusiness Time Management Tips, with Elizabeth SutherlandBusiness time management tips from special guest Elizabeth Sutherland can help you and your team get more done in less time…and with less headache. Hear insights about: How Elizabeth and her business partner merged their competing agencies to create Sutherland Weston What sets Sutherland Weston apart from its competitors, and how understanding Maine and the communities they serve help them stand out in the market Why watching the organization’s macro and micro finances at all times proved vital for their growth, and what business time management tips have made the most difference What common financial mistakes agency...
2021-06-0221 minA Brave New PodcastThe Power of Why, with Cary WestonCary Weston is the person that will cut through the trendy business speak and help define what the real goal is. A fan of function over form, his charge is to ensure that creative doesn't mask the need and that the work is focused on results. Too honest at times, he believes the world could benefit from some more 'old-fashioned' and less 'bright and shiny.' Cary is active on a number of community boards and causes, has served as a multi-term city councilor and is a former Mayor of his home town of Bangor. He can...
2020-10-1433 min
The Retirement Success in Maine PodcastWhy You Should Consider Retiring to the Bangor, ME Area with Cary WestonEP 024: On our show, we've talked about "how" to retire, we've talked about some of the "why" reasons people retire, "who" they want to spend their time with, but we haven't talked about "where"....until now. For today's episode, we invited Cary Weston of the Marketing & PR Agency, Sutherland Weston, to talk to us about why retirees should consider retiring to the Bangor area. What are the crucial elements retirees are looking for in a place when they retire? What are some elements of Bangor that would help lead some of us to retire better there? Cary's past experience...
2020-08-141h 03