Shows
Higher Ed Leaders by Viv Higher EducationSEASON 3: Ep. 3 Leading a College for Half a Century with Leon Botstein from Bard CollegeIn this episode, Bard College President Leon Botstein reflects on a remarkable five decades in higher education leadership. He shares how he unexpectedly became a college president in his twenties, the lessons learned from leading through financial and cultural change, and how higher education has evolved over time. The conversation explores the tension between excellence and access, the growing challenges facing college leaders, and the enduring value of a rigorous liberal arts education. Leon offers a candid, long-view perspective on the role colleges and universities play in shaping thoughtful citizens and strengthening society. This podcast is...
2026-02-1040 min
Higher Ed Leaders by Viv Higher EducationSEASON 3: Ep. 2 Building Jersey College to Address the Nursing Shortage with Greg KarzhevskyIn this episode, Greg Karzhevsky, founder of Jersey College, shares how a real workforce need led him to create a nursing school built for adult learners. What began as a way to support medically fragile children and the families who care for them grew into a multi-campus institution focused on student support, access, and outcomes. Greg walks through the challenges of building and scaling a highly regulated institution, the importance of mission-driven leadership, and how Jersey College continues to respond to the ongoing nursing shortage by meeting students where they are.This podcast is sponsored by Viv...
2026-02-0329 min
Higher Ed Leaders by Viv Higher EducationSEASON 3: Ep. 1 Leading With Purpose: An Interview with Dr. Humphrey at Carlow UniversityIn this episode, Carlow University President Kathy W. Humphrey shares her leadership story, shaped by her experience as a first-generation college student, her faith, and her lifelong comfort with navigating uncertainty. She reflects on Carlow’s founding mission to meet “the next great need” and how that legacy continues to guide the University’s growth today. Dr. Humphrey discusses entrepreneurial leadership in higher education, the importance of meeting students and employers where they are, and how staying grounded in purpose helps leaders navigate constant change, criticism, and challenge.This podcast is sponsored by Viv Higher Education Abo...
2026-01-2827 min
Higher Ed Leaders by Viv Higher EducationSEASON 3: Trailer - Higher Ed Leaders: Founding and Legacy - From First Vision to Lasting ImpactWelcome to Higher Ed Leaders, the podcast for higher education professionals who believe colleges and universities are strongest when they are bold, adaptive, and built to last. This season, we’re again focused on entrepreneurial leadership, this time through founding and legacy stories; exploring how institutions, schools, programs, and major initiatives were first imagined, launched, and sustained. Through conversations with presidents, vice presidents, and senior leaders, the podcast digs into decision-making with imperfect information, prioritization, and knowing when to move forward or say no, all with an eye toward long-term impact in higher education.This podcast is spo...
2026-01-2800 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 14 Building Trust and Driving Change with Thom D. Chesney, President of Southwestern College (NM)In this episode of Higher Ed Leaders, Thom D. Chesney, President of Southwestern College, offers an in-depth look at his 40-year journey through higher education and the leadership lessons he has learned along the way. Now in his third presidency, Thom reflects on his path from faculty roles to executive leadership, the influence of his humanities background, and the value of servant leadership and curiosity in building a strong campus culture. He explains how Southwestern College's mission to transform consciousness through education shapes every part of its graduate programs, including art therapy, counseling, and visionary leadership.Thom...
2025-04-2935 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 13 Faith, Innovation, and the Future of Higher Education with Michael Hammond, President of Gordon CollegeIn this episode, President Michael Hammond of Gordon College shares his unconventional path into higher education leadership. His journey was not the result of a set career plan, but rather a desire to combine intellectual inquiry with meaningful community engagement.He reflects on Gordon’s founding mission to provide education to marginalized individuals and to integrate Christian service with rigorous academic and professional preparation. As he discusses the current challenges facing Christian higher education, including the demographic cliff and evolving job markets, President Hammond emphasizes the importance of innovation, adaptability, and a clear Christian identity. He also hi...
2025-04-2225 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 12 The Joyful Administrator with Karlyn Crowley, Provost of Ohio Wesleyan UniversityIn this episode, we delve into the transformative journey of Karlyn Crowley, Provost of Ohio Wesleyan University, exploring her profound impact on higher education. From her early experiences that solidified her belief in the liberal arts to her innovative leadership during the challenging times of the pandemic and beyond, Karlyn shares insights into fostering inclusive environments, navigating difficult conversations, and leading with empathy. We discuss her pivotal role in establishing the Cassandra Voss Center, her strategies for program prioritization, and her philosophy of "administrative joy," revealing how she effectively drives change while maintaining a deep commitment to student and...
2025-04-1529 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 11 Beyond the Status Quo with Jeffrey Senese, President of Caldwell UniversityThis podcast episode features an in-depth conversation with Jeff, a seasoned leader in higher education, currently serving as the president of Caldwell University. Jeff shares his unique and extensive career journey, moving from a faculty role to various administrative positions across diverse institutions, including large public universities, liberal arts colleges, and professional-focused schools. He details his approach to leadership, emphasizing transformation, strategic growth, and responsiveness to market demands. The discussion highlights Caldwell University's strategic priorities, including expanding professional programs in healthcare and technology, enhancing online learning, and increasing international student enrollment. Jeff also discusses the importance of building community...
2025-04-0836 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 10 Innovating Enrollment: Augustana's Strategic Approach with Kent Barnds, Exe. VP of for Strategy and Innovation Augustana CollegeIn this episode, Kent, a seasoned higher education leader at Augustana College, shares his journey and insights into navigating the evolving landscape of higher education. He discusses Augustana's strategic initiatives, including a focus on student-ready campuses, immersive learning, and community engagement. He emphasizes the importance of entrepreneurial leadership, deep listening, and adapting to market demands while preserving the value of a liberal arts education. Kent also highlights Augustana's successful international student recruitment strategy and the college's commitment to diversity and inclusion.This podcast is sponsored by Viv Higher Education
2025-03-2533 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 9 HBCU Innovation: Shaping the Future from Monique Guillory, President of Dillard UniversityThis episode features an interview with Monique Guillory, President of Dillard University, Louisiana's oldest HBCU. She discusses the challenges facing higher education, including the demographic cliff and the need to prove the value of a college degree. President Guillory outlines Dillard's strategy to address these challenges, focusing on a holistic liberal arts education, emphasizing fundamental skills like reading, writing, and critical thinking, and fostering an entrepreneurial campus. She highlights the Innovation Collective, a new residence hall designed to teach students about responsible social media use and content creation. The conversation also explores the importance of entrepreneurial leadership and adapting...
2025-03-1814 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 8 Healing Through Brand: Transforming Higher Education from Jenny Petty, VP of Marketing & Communications at the University of MontanaIn this episode, Jenny shares her journey in higher education marketing, from her early days in the private sector to her current role as CMO at the University of Montana. She discusses the challenges of rebranding institutions, including navigating cultural tensions and internal skepticism, as exemplified by the "World Needs More Cowboys" campaign at the University of Wyoming. Jenny emphasizes the importance of community-driven branding, healing through brand, and cultivating a "flywheel" model that fosters long-term relationships with all audiences. She also provides valuable insights into entrepreneurial leadership in higher education, focusing on speed of implementation, ownership, and continuous...
2025-03-1129 min
Education Marketing Leader with Chris RapozoHigher Ed Marketing Needs Bold Leadership—Here’s How to Step Up. A Conversation with Suzan BrinkerHigher Ed Marketing is at a Crossroads The demographic cliff is here. Competition is tougher than ever. Institutions are losing talent to the private sector.So how do we fix it?I sat down with Suzan Brinker, Co-Founder & CEO at VIV Higher Education and author of Pass/Fail, to unpack what institutions must do to survive the next decade.Here’s what you need to know:1. Integrated Growth Planning is Non-Negotiable Most institutions operate in silos: ❌ Academic affairs picks programs in a vacuum ❌ Market...
2025-03-0638 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 7 Geneva's Leap: Rebranding, Tuition Promise, and the Future of Liberal Arts from Willem de Ruijter, VP of Enrollment & Marketing at Geneva CollegeIn this episode, Willem, Vice President of Enrollment and Marketing at Geneva College, shares his journey in higher education and the innovative strategies driving Geneva's success. He discusses the college's recent rebranding efforts, the implementation of the tuition promise initiative, and the unique value proposition of a Christian liberal arts education. Willem emphasizes the importance of understanding an institution's identity, communicating its value clearly, and fostering a collaborative environment for entrepreneurial leadership. He highlights how Geneva has balanced tradition with innovation to navigate the evolving higher education landscape.This podcast is sponsored by Viv Higher Education
2025-03-0425 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 6 The Future of Higher Ed: Insights from Debra Liebowitz, Provost at Quinnipiac UniversityThis podcast features Debra, Provost of Quinnipiac University, discussing her journey into higher education leadership and her perspective on navigating the current challenges and opportunities in the field. She highlights Quinnipiac's entrepreneurial spirit, rooted in its founding, and how this has enabled the university to make bold moves, like expanding during the pandemic, building strategic partnerships, and launching a lifelong learning initiative. Debra emphasizes the evolving role of the provost in helping institutions develop and "live their strategy," the importance of collaboration across schools, and her leadership style, which balances intuition with reflection, engagement and prioritizes active listening. She...
2025-02-1825 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 5 Innovative Leadership & AI: An Interview with Frank Hribar, Vice President, Enrollment & Student Affairs at Adrian CollegeFrank, a higher education leader at Adrian College, shares insights from his career and the college’s remarkable enrollment growth. Starting in supply chain management, he shifted to higher education to work more closely with students. Over the past 15 years at Adrian College, he has played a key role in doubling enrollment under President Docking’s leadership. This success stems from strategic initiatives like expanding athletics, launching 28-32 new academic programs in three years, and embracing innovation through partnerships like RISE to deliver new academic models.Frank highlights a “cylinder-like” approach to enrollment, focusing on converting interest into act...
2025-02-1828 min
The Application with Allison TurcioEp. 61: Differentiate or Decline: How to Stand Out in Today’s Enrollment MarketAllison is joined by Suzan Brinker, PhD, co-founder and CEO of Viv Higher Education and author of Pass Fail: The Urgent Need for Strategic Leadership in Higher Education. Suzan shares practical strategies and frameworks to help higher ed institutions create authentic differentiation in an increasingly competitive enrollment landscape. This conversation tackles why differentiation is no longer optional, how to get started with a strategy, and what metrics can prove it’s working.Key “How Tos” You’ll Hear in This Episode:Leverage Brand Anthropology: Discover how to tell stories rooted in your institution’s history while aligning t...
2025-02-1131 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 4 Thriving Amid the FAFSA Chaos: An Interview with Nathan Ament, Vice President for Enrollment and Dean of Admission at Knox CollegeNathan, VP of Enrollment at Knox College in Illinois, shares his unique journey from high school band director to higher education administrator. He explains how Knox achieved a remarkable 60% enrollment increase despite nationwide challenges, crediting key strategies like partnering with EAB, streamlining operational processes, building a regional recruitment team, and introducing the innovative "Knox Box" admit package. This personalized approach, sent to both domestic and international students, helped triple international enrollment.Nathan highlights the importance of focusing on yield, analyzing data, and understanding the perspectives of students and families. He also stresses the value of financial modeling...
2025-02-1031 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 3 Future-Ready Higher Ed: An Interview with Lisa Keegan, Vice President, Student Enrollment, Engagement, and Success at Bucknell UniversityIn this episode, Lisa Keegan, VP of Enrollment at Bucknell University, shares her unconventional path in higher education—from starting in admissions at Elon University to briefly pursuing law before returning to the field. She discusses the challenges and opportunities facing institutions today, emphasizing mission-driven leadership, collaboration, and innovation. Lisa highlights Bucknell’s focus on access and student success, including the creation of a Center for Access and Success to support first-generation and underrepresented students. She also explores the evolving role of liberal arts education in the AI era, advocating for critical thinking and student-driven learning.This podc...
2025-02-0432 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 2 Challenging the Status Quo: An Interview with Paul McGinnis, Vice President of Marketing and Enrollment at Bethel UniversityPaul McGinnis, Vice President of Enrollment and Marketing at Bethel University, brings a fresh perspective to higher education with his background in business rather than academia. In this conversation, he shares his unique journey into the sector and his thoughtful approach to navigating its complexities. Paul highlights the importance of listening to diverse perspectives and challenging traditional assumptions to foster meaningful change. A key focus of the discussion is Bethel’s bold decision to significantly reduce its tuition sticker price—a move aimed at aligning costs with value and improving accessibility for students. He also underscores the critical role of e...
2025-01-2732 min
Higher Ed Leaders by Viv Higher EducationSEASON 2: Trailer - Higher Ed Leaders: The Entrepreneurial Campus sponsored by Viv Higher EducationWelcome to Higher Ed Leaders, the podcast for college and university professionals looking for real tools and real talk to amplify their impact. If you believe that higher ed is unparalleled in its ability to transform individual lives and society as a whole, you've come to the right place. On this show, you'll hear from presidents as well as VPs of enrollment, advancement, strategy, academic affairs, student affairs, finance, and more about their higher ed journeys and what they're doing to lead at their respective institutions.This season, we're focusing specifically on entrepreneurial leadership. We'll explore how...
2025-01-2100 min
Higher Ed Leaders by Viv Higher EducationSEASON 2, Ep. 1 Redefining Education: An Interview with Catherine Whelburg, President of Athens State UniversityCatherine, president of Athens State University, reflects on her 30-year journey in higher education, moving from faculty roles to administration and eventually the presidency. Her early passion for assessment and its impact on teaching and learning guided her career. After positions at Stevens College and TCU, she joined Athens State as provost before stepping into her current role.Athens State, an upper-division institution for transfer and adult learners, focuses on aligning academic programs with workforce demands, particularly in high-growth regions like Huntsville, Alabama. Catherine navigates challenges such as balancing workforce alignment with a liberal arts foundation and...
2025-01-2123 min
Higher Ed Demand Gen PodcastEp. 115: The Difference Between Waffle Brands & Higher Ed Differentiation // Higher Ed Demand Gen - Suzan BrinkerUnleash the Power of Storytelling: A Guide to Higher Ed Marketing DifferentiationCalling all higher education marketers! Are you tired of your institution looking like all the others? Feeling the pressure to attract students in a crowded and competitive landscape? This podcast episode is for you!We dive into what really matters to marketers in higher ed with Suzan Brinker, co-founder and CEO of Vive, a marketing agency dedicated to helping colleges and universities thrive. Suzan Brinker shares insights on how to differentiate your institution through the power of storytelling.Connect with Suzan Brinker on Linkedin: https://www.linkedin.com...
2024-12-1730 min
Higher Ed Storytelling University#71 - Differentiating Your College or University in a Sea of Sameness w/ Suzan Brinker from Viv Higher EducationMy guest today is Suzan Brinker, CEO and co-founder of Viv Higher Education, a Boston-based woman-owned full-service marketing agency for colleges and universities. Suzan is also the author of "Pass/Fail: The Urgent Need for Strategic Leadership in Higher Education" (coming in 2024) and host of the Higher Ed Leaders podcast.In this episode, Suzan discusses strategies for differentiating institutional programs and avoiding the "sea of sameness" in higher education marketing. She shares insights on market research, messaging, audience targeting, and content creation to help colleges and universities stand out....
2024-09-0457 min
Higher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 13 Brian Bruess & Kara Kolomitz, Joint President and COO of The College of Saint Benedict and Saint John’s UniversityIn this episode, Dr Brian Bruess, the inaugural joint president, and Dr. Kara Kolomitz, the inaugural joint COO of The College of Saint Benedict and Saint John’s University, share insights into devising a unified leadership structure for both institutions. They delve into their high-impact journey in Catholic higher education, emphasizing the significance of liberal arts, the tradition of Benedictine values, and the critical role of strategic planning. About Brian Bruess, Ph.DDr. Brian J. Bruess, Ph.D., assumed the historic role of president of both the College of Saint Benedict and Sai...
2024-04-1651 minHigher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 12 Jefferson Blackburn-Smith, Executive Vice President for Strategic Initiatives, Otterbein Enrollment Management Division, Otterbein UniversityUnderstanding the student life cycle, increasing diversity and inclusion the importance of curiosity in creating change are some of the topics Jefferson Blackburn-Smith, Executive Vice President for Strategic Initiatives at Otterbein University, discusses on the Higher Ed Leaders Podcast. Blackburn-Smith shares his wisdom from 12 years in higher education and has a strategic, inclusive and thoughtful approach in higher education, aimed at successful outcomes for all students.He talks about how the focus should be on understanding the entire life cycle of a student, from high school to post-graduation, integrating services, and making strategic partnerships. ...
2024-04-0944 minHigher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 11 Dr Walter Wendler, President, West Texas A&M UniversityDr Walter Wendler, President of West Texas A&M University, discusses his work in academia and his role at West Texas A&M. He covers the importance of meeting students where they are and appreciating their value systems, representing minorities equitably in the university, putting the Texas Panhandle first, technology, mental health and community connections. Walter shares his journey from New York up to becoming a university president in Texas. He speaks of being an architect by profession, highlighting that there is no correct path to university presidency. He discusses his intentional focus on non-traditional students and r...
2024-04-0242 minHigher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 10 Danielle O'Neil, Chief Marketing Officer, University of New HampshireIn this episode, Suzan interviews Danielle O'Neil, the CMO at the University of New Hampshire. O’Neill shares her journey in higher education and the challenges she has faced in her role. She highlights the importance of internal communication in the higher ed industry and the need for a centralized marketing and communications team. O’Neill also discusses the pace of decision-making and the challenges of bringing together various stakeholders in a methodical manner. She emphasizes the need for differentiation in higher ed institutions and talks about UNH's efforts to define its unique positioning. O’Neill mentions the imp...
2024-03-2635 minHigher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 9 Carrie Phillips, Chief Communications and Marketing Officer, University of Arkansas at Little RockSuzan and Audra speak with Carrie Phillips, Chief Communications and Marketing Officer from the University of Arkansas at Little Rock. Phillips shares her journey from a career in television to higher education, driven by a desire to do 'work that matters'. As she discusses her role in the institution, she highlights the importance of people, programs, and place. Phillips talks about how the university meets the needs of a diverse student body, which includes traditional, adult learners, and online students. She emphasizes a keen focus on providing support to students, including on-site social workers. Furthermore, Phillips discusses t...
2024-03-1944 minHigher Ed Leaders by Viv Higher Education13. Brian Bruess & Kara Kolomitz, Joint President and COO of The College of Saint Benedict and Saint John’s UniversityIn this episode, Dr Brian Bruess, the inaugural joint president, and Dr. Kara Kolomitz, the inaugural COO of The College of Saint Benedict and Saint John’s University, share insights into devising a unified leadership structure for both institutions. They delve into their high-impact journey in Catholic higher education, emphasizing the significance of liberal arts, the tradition of Benedictine values, and the critical role of strategic planning. About Brian Bruess, Ph.DDr. Brian J. Bruess, Ph.D., assumed the historic role of president of both the College of Saint Benedict and Saint Joh...
2024-03-1651 minHigher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 8 Dr. Mary Beth Williams, Vice President Of Student Affairs, Millersville UniversitySuzan and Audra interview Dr. Mary Beth Williams, Vice President for Student Affairs at Millersville University. Dr. Williams narrates her unique journey as a first-generation college student, emphasizing how her struggles and experiences significantly influence her current role in higher education. As VP for Student Affairs, Dr. Williams has a deep focus on mental health, student engagement, inclusion, and equity. She affirms the importance of seeking and valuing student input when developing initiatives, ensuring they are responsive to the changing behavior, preferences, and needs of today's students. She raises critical points on the shifting landscape of student e...
2024-03-1237 min
EdUp MarCommEpisode 51 - Suzan Brinker - Co-Founder & CEO at Viv Higher Education | Fractional CMO at Assumption UniversityPhilip and Suzan discussed Suzan's career in highered, Viv Higher Education, the benefit of fractional CMOs in highered, the future of the highered sector, highered marketing strategies that work and much more!
2024-03-0817 minHigher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 7 Kimberly Zimmerman, Assistant Vice President of Admissions, Knox CollegeKimberly Zimmerman, Assistant Vice President of Admissions from Knox College shares her own journey in higher education, how she ended up working in admissions, and her strategies in recruiting students with Suzan in this episode of the Higher Ed Leaders podcast. Zimmerman shares how her personal experiences as a first-generation college student have shaped her approach to supporting students through their higher education journey, particularly those from diverse backgrounds. They discuss Knox's unique position as a diverse campus community and Kimberly's efforts to engage with potential students on a deeper, more personal level. Zimmerman also to...
2024-03-0537 minHigher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 6 Allison Turcio, Assistant Vice President for Enrollment and Marketing, Siena CollegeSiena College grew its enrollment during the COVID years where other institutions saw enrollment fall. Assistant vice president for enrollment and marketing Allison Turcio shares how they did this. Turcio shares insights about being student-centric, the importance of personal communication and breaking the silos in higher education institutions. She discusses adopting the values of a Franciscan college in their marketing rather than focusing on the religious aspect. Turcio also emphasizes the need to innovate, and learn from mistakes, noting that she and her team had to let go of certain practices and invest in certain strategies. She v...
2024-02-2745 minHigher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 5 Greg Weiner, Ph.D. President and Christina Graziano J.D, General Counsel and Vice President for Strategy, Assumption UniversityGreg Weiner and Christina Graziano share their experiences and insights as part of the leadership team at Assumption University with hosts Suzan and Audra. They delve into the unique challenges and opportunities in higher education today, with a particular focus on the transformative strength and relevance of Catholic liberal arts education. They discuss their own journeys as well as culture on campus, mental health, and the impact the pandemic had. Open discussions about mental health and direct communication are encouraged on campus. They also talk about Assumption's 10-year strategic plan, emphasizing the shift from a survival mentality t...
2024-02-2049 minHigher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 4 Jaime Hunt, Vice President for University Communications and Chief Marketing Officer, Old Dominion UniversityThe podcast episode features an engaging conversation between host Suzan and Jaime Hunt, Vice President for University Communications and Chief Marketing Officer at Old Dominion University, about the evolving landscape of higher education and the crucial role marketing plays in this sector. Hunt, a seasoned professional in higher education, chronicles her career journey, sharing insights about her previous roles, her approach to improving institutional marketing, and her current role as CMO at Old Dominion. Notably, Hunt emphasizes the importance of breaking down institutional silos and implementing strategic shifts for more effective operations. Key takeaways from th...
2024-02-1345 minHigher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 3 Laurie Joyner, President, St Norbert CollegeThe importance of adapting to ongoing challenges, student support and wellness and leveraging institutional strengths are some of the topics covered in this episode with Dr. Laurie Joyner. Joyner discusses her journey in higher education, from her transformative undergraduate experience at Loyola University in New Orleans to becoming a faculty member and eventually, the president of Wittenberg University, St. Xavier University, and now St. Norbert College. She highlights the urgency of adapting and adjusting to the challenges faced by every institution of higher education and emphasizes St. Norbert College's commitment to supporting students and providing comprehensive wraparound s...
2024-02-0645 minHigher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 2 Kerry Salerno, Vice President & Chief Marketing Officer, Babson CollegeSuzan and Audra speak to Kerry Salerno from Babson College, discussing her career journey, the role of marketing and strategy in higher education, leadership styles and content marketing. Salerno shares her transformative personal experiences at Bentley University and her time working at Northeastern University. Salerno shares her perspectives on how marketing and strategy play a significant role in her position as CMO at Babson. She particularly emphasizes leveraging brand differentiation, knowing your audience, and promoting innovation.Salerno provides advice on effectively managing silos within an institution by harnessing the power of positive intent, collaboration, and a strong...
2024-01-3036 minHigher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 1 Leo Lambert, President Emeritus at Elon UniversityIn this insightful episode, we had the pleasure of speaking with President Emeritus Leo Lambert, who led Elon University through a period of remarkable transformation. Lambert's personal journey into higher education, starting as the first in his family to earn a four-year college degree, is a testament to the power of mentorship and seizing opportunities. He shared his experiences in the "in-between spaces" of higher education, where he developed a passion for understanding how the system works.Lambert emphasized the importance of maintaining a student-centered approach in institutional transformation. He discussed the significance of fostering a strong...
2024-01-2351 minHigher Ed Leaders by Viv Higher EducationSEASON 1: Trailer- Higher Ed Leaders: Transforming and Innovating Higher Education in the US sponsored by Viv Higher EducationJoin hosts Dr. Suzan Brinker and Audra DeLaney-Hall as they engage in candid conversations with higher education leaders, exploring strategic priorities and innovative approaches to higher education. Presidents, CMOs, VPs, and more share their experiences in pushing boundaries in education through strategic planning, brand strategy, academic innovation, and organizational culture. "Higher Ed Leaders" is not just a podcast; it's a journey into the heart of transformative leadership. Tune in weekly and subscribe to stay inspired. Let's elevate higher education together!This podcast is sponsored by Viv Higher Education marketing agency. Follow Viv on LinkedIn for updates and...
2024-01-1100 min
ExecU the PodcastEp. 12 Inclusive Leadership, Anne Weisberg, NYUJoin Suzan and NYU's Anne Weisberg as they discuss inclusive leadership, and how we can retain and advance talent inclusively. January 2023ExecU PodcastEpisode 12: Inclusive Leadership, Anne Weisberg, NYUBRIEF SUMMARY OF EPISODEAnne Weisberg designs strategies that foster high performing, inclusive workplaces that deliver on the “S” in ESG. Her private sector experience has focused on talent strategies with a gender lens.Most recently, Anne was the Women’s Initiative Director at the law firm Paul, Weiss, where...
2023-01-1433 min
ExecU the PodcastEp. 11 Speaking Up without Freaking Out, Matt Abrahams, StanfordJoin Suzan and Stanford's Matt Abrahams as they discuss tips on being a flexible and impactful presenter, even when anxiety presents itself. January 2023ExecU PodcastEpisode 11: Speaking Up without Freaking Out with Matt Abrahams, Stanford UniversityBRIEF SUMMARY OF EPISODEMatt Abrahams is a passionate, collaborative and innovative educator and coach. He has published research articles on strategic communication, cognitive planning, persuasion, and interpersonal communication. Matt recently published the third edition of his book Speaking Up Without Freaking Out, a...
2023-01-1432 min
ExecU the PodcastEp. 10 Consumer Behavior and Morality, Chethana Achar, NorthwesternJoin Suzan and Northwestern's Chethana Achar as they discuss how understanding the moral DNA of your market should inform decisions about products at every stage. January 2023ExecU PodcastEpisode 10: Morality and Consumer Behavior with Chethana Achar, NorthwesternBRIEF SUMMARY OF EPISODEChethana Achar is currently an Assistant Professor Of Marketing at Northwestern University in the Kellogg School of Management. She studies social stigma and how it shapes consumer behavior, with a focus on public health marketing. Chethana investigates how stigmatization of h...
2023-01-1326 min
ExecU the PodcastEp. 9 Conscious Accountability, David Tate, YaleJoin Suzan and Yale's David Tate as they discuss how conscious accountability can be transformational as opposed to transactional.January 2023ExecU PodcastEpisode 9: Conscious Accountability with David Tate, Yale UniversityBRIEF SUMMARY OF EPISODEDavid C. Tate is a licensed clinical psychologist and an Assistant Clinical Professor in Psychiatry at Yale University. His areas of practice in organizational consulting include coaching and leadership development, conflict resolution, team-building, succession planning and promoting healthy organizational development. ...
2023-01-1337 min
ExecU the PodcastEp. 8 Tough Love in the Boardroom, Bill Klepper, ColumbiaJoin Suzan and Columbia's Bill Klepper as they discuss how the partnership of strong teams & boards can impact even the most vulnerable CEOs. January 2023ExecU PodcastEpisode 8: Tough Love in the Boardroom with Bill Klepper, ColumbiaBRIEF SUMMARY OF EPISODEBill Klepper is an experienced executive with over forty years of leadership in higher education. He is currently a member of the Columbia Business School faculty within the Management Division. He teaches the Executive MBA course on Executive Leadership and is a r...
2023-01-1344 min
ExecU the PodcastEp. 7 How People and Organizations Learn, Aravind Chandrasekaran, Ohio StateJoin Suzan and OSU's Aravind Chandrasekaran as they discuss how leaders can make the space necessary for allowing teams to solve the biggest business challenges.January 2023ExecU PodcastEpisode 7: How People and Organizations Learn with Aravind Chandasekaran, Ohio State UniversityBRIEF SUMMARY OF EPISODEAravind Chandrasekaran (AC) is the Fisher Distinguished Professor in Operations and Business Analytics at the Fisher College of Business, The Ohio State University. He received his PhD in Operations and Management Sciences from the University of M...
2023-01-1338 min
ExecU the PodcastEp. 6 Food Access and Policymaking, Lauren Chenarides, Arizona StateJoin Suzan and ASU's Lauren Chenarides as they discuss food access and policymaking, and what can help us lead from a place of connection. January 2023ExecU PodcastEpisode 6: Food Access and Policymaking with Lauren Chenarides, Arizona State UniversityBRIEF SUMMARY OF EPISODELauren Chenarides is an Assistant Professor at the Morrison School of Agribusiness in the W. P. Carey School of Business at Arizona State University. She holds an undergraduate degree from the College of the H...
2023-01-1344 min
ExecU the PodcastEp. 5 Leading High-Performing Teams, Rodrigo Jordan, UPennJoin Suzan and UPenn's Rodrigo Jordan as they discuss how to build and lead high-performing teams.January 2023ExecU PodcastEpisode 5: Leading High Performing Teams with Rodrigo Jordan, University of Pennsylvania (UPenn) BRIEF SUMMARY OF EPISODERodrigo Jordan is currently a Senior Fellow at the Center for Leadership and Change Management under The Wharton School at UPenn. He is widely recognized in Latin America for his work in leadership and innovation, and his book, Experiential Leadership: From Theory to Practice (Spanish, Prentice-Hall 2008). Jordan regularly runs seminars o...
2023-01-1333 min
ExecU the PodcastEp. 4 Extreme Productivity, Bob Pozen, MITJoin Suzan and MIT'S Bob Pozen as they discuss the best ways to measure productivity in a rapidly changing world.January 2023ExecU PodcastEpisode 4: Extreme Productivity with Bob Pozen, MIT BRIEF SUMMARY OF EPISODERobert C. Pozen is currently a Senior Lecturer at MIT Sloan School of Management and a non-resident Senior Fellow at the Brookings Institution. He is a National Bestselling author for Extreme Productivity: Boost Your Results, Reduce Your Hours and his co-authored book, Remote Inc.: How to Thrive at Work…Wherever You Are.
2023-01-1342 min
ExecU the PodcastEp. 2 Structuring for Innovation, Anat Lechner, NYUJoin Suzan and NYU's Anat Lechner as they discuss the importance of psychological safety in building a structure within organizations to support innovation and realize change. January 2023ExecU PodcastEpisode 2: Structuring for Innovation with Anat Lechner, New York University (NYU)BRIEF SUMMARY OF EPISODEAnat Lechner is a Clinical Associate Professor of Management and Organizations at NYU Stern. Professor Lechner earned her Ph.D. in Organization Management from Rutgers University in 2000. She is also the recipient of the GE Teaching Excellence...
2023-01-1344 min
ExecU the PodcastEp. 3 Talent Strategy, Ines Black, DukeJoin Suzan and Duke's Ines Black as they discuss talent strategy and labor markets while getting us to think about why we work for who we work. January 2023ExecU PodcastEpisode 3: Talent Strategy with Ines Black, Duke UniversityBRIEF SUMMARY OF EPISODEInes Black is an Assistant Professor in the Strategy area at Duke University, working at the intersection of firm strategy and labor markets. Her research focuses on how and when the matching process...
2023-01-1339 min
ExecU the PodcastEp. 1 Systems Leadership, Robert Siegel, StanfordJoin Suzan and Stanford's Robert Siegel as they discuss his latest book, The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical, and how to be successful in a world that blends the digital and the physical.January 2023ExecU PodcastEpisode 1: System Leadership with Robert Siegel, Stanford UniversityBRIEF SUMMARY OF EPISODERobert Siegel is a tech executive, venture investor, author, and lecturer in Management at the Stanford Graduate School of Business. He has taught...
2023-01-1340 min
Higher Ed PulseEpisode 41: How to Leverage Faculty, Maximize Marketing ROI, and Reduce Friction in Admissions in the Era of COVID-19Spending has been frozen. Yield is uncertain. Budget cuts appear to be on the horizon. And enrollment marketers need to prepare for a fall recruitment season like none other.
Where should you start? How does one even begin to think about strategic enrollment marketing during a global pandemic?
On the show this week, Zach sits down with Suzan Brinker, who previously served in marketing directorial roles at both Northeastern and Penn State (and is now an independent higher education marketing strategist), to discuss how to leverage faculty, maximize marketing ROI, and reduce friction in admissions in the era of COVID-19.
Amo...
2020-04-3041 min