Shows
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works277 - The Last One - Goodbye To Content Sells!First… a personal note from Suzi and Michelle: Yes, this really is the last Content Sells episode after 10 incredible years. We will get on with our regular "Show Notes" in just a moment, but first, we wanted to say to you, our dear listener… THANK YOU. We are both so deeply grateful to YOU and have loved making this show for you. Thank you for listening to us on your walks, while driving, at the gym, at work and everywhere else we enjoyed the privilege of your time and attention. We never took that responsibility ligh...
2025-12-151h 03
The Present Day Wise WomanRedefining Success with Suzi Dafnis | Ep. 24Today’s Wise Woman has built her life, and legacy, around helping women do business differently.From a spare-room start-up to an $18-million company, Suzi Dafnis, CEO of HerBusiness, has spent three decades showing women how to grow thriving, purpose-driven businesseswithout burning out.In this episode, we talk about navigating midlife reinvention, the power of self-education and community, and why wellbeing and purpose are the new measures of success. Suzi shares the truth about burnout, authenticity, and what it really means to design a business, and a life, that fits who you arenow.It...
2025-12-0445 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works276 - Transforming Objections Into Benefits: How to Turn Hesitation Into a YESIf you've ever felt that awful "stomach drop" when someone says "I'd love to… but," this episode is going to change how you feel about objections forever. Instead of seeing them as deal-killers, Suzi and Michelle show you how to turn your customers' hesitations into some of your strongest buying reasons. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack how to transform objections into benefits so you can turn hesitation into a yes, You'll learn a simple 5-step Objection Flipping Framework you can use in your sales calls, discovery sessions, we...
2025-12-0149 min
Leanne on Demand Daily with Leanne Hughes🌴60. Creating rave-worthy virtual experiences feat. Suzi Dafnis (Weekend Rewind)Move over virtual workshops, let’s talk about virtual marathons - more specifically, online events that can span over a couple of days.It’s a different game, with longer interaction, so how do you maintain your energy, and keep your participants wanting more, too?This week’s guest is the perfect person to answer this question because she’s been running online events since 2007! I'm joined by Suzi Dafnis, the CEO of HerBusiness, a collaborative online community of women who are growing and scaling a business.For over 25 years HerBusin...
2025-02-2842 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works256 - How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire ZammitAre you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling "salesy," or questioning how to define and charge for the value you bring – this episode is for you! Your hosts, Suzi Dafnis and Michelle Falzon, are joined by Dr. Claire Zammit, founder of the Women-Centered Coaching Institute and creator of Feminine Power, to explore the hidden costs of undercharging—not just for your business but for your clients, too. Claire has helped over 70,000 women break through their invisible barriers to create extraordinary results in t...
2025-02-2456 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works253 – Best Books for Content Marketers – 2025 EditionIt's time for our annual review of the books we're recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they've loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025! Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List! Go here to get the FREE 2025 Content Sells Recommended Reading List Now! Listen to this Episode to Hear More About: -> How...
2025-01-131h 01
HerBusiness285: How She Conquered 75 Hard: The Planning, Persistence, and Payoff with Jai Harvey YinWhat happens when you take on one of the most intense mental toughness challenges—and discover parallels to business success? In this episode, Suzi chats with Jai Harvey-Yin, founder of Fabulosity, about her incredible journey completing 75 Hard, a program that demanded discipline, focus, and resilience. Jai shares her strategies for staying consistent and overcoming unexpected challenges and how her experience with 75 Hard reshaped her mindset. We also explore the vital connection between personal transformation and business growth, including why your "why" matters, how to break through limiting beliefs, and how variety fuels Jai's passion for he...
2024-12-0429 min
Art2LifeDream It, Believe It, Achieve It: Suzi Dafnishttps://Art2Life.com - Are you struggling to cast a vision for yourself, your art, or your business? Has imposter syndrome taken hold? Do you feel confident that you can make your dreams a reality? Suzi Dafnis walked into a room with 30 other business owners about to start the art class I was offering our mastermind group, admittedly incredibly nervous. Though confident in any business environment, she felt like she shrunk into her feet when she walked into my class. Yet she came out of the class having created something she’s proud of and f...
2024-06-1949 minHerBusiness254: What's Your Next Money Move?Welcome to the HerBusiness Podcast, the go-to destination for women entrepreneurs aiming to cultivate profitable businesses! Today's episode delves into a topic that often evokes discomfort (eek!) but is crucial for business success: our relationship with money. In This Episode: -> A practical exercise to help you understand your money mindset. -> How to transform limiting financial beliefs into empowering convictions -> Recognise the telltale signs that it's time for a strategic financial pivot in your business. -> Secure your spot at the exclusive "Your Next Money...
2024-04-1115 minHerBusiness252: Blending Strategy and Intuition for Business Success with Chenae CareyIn this episode of the HerBusiness Podcast, host Suzi Dafnis welcomes Chenae Carey, an expert in blending intuitive insights with practical business strategies. Together, they delve into the power of intuition in business and how it can be a game-changer for women entrepreneurs looking to grow their businesses without the overwhelm or burnout. Chenae shares her wisdom on the different types of intuition, the synergy between strategy and intuition, and practical tips to integrate intuition into your daily business practices. In This Episode You'll Discover: The Essence of Intuition in Business...
2024-03-2028 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works227 - Content Marketing: Is 10X Easier than 2X?Over the years there's been a lot of buzz around this idea of "10X-ing." And with the release of the book "10X is Easier Than 2X" by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH? If you've ever been "turned off" by the "bro marketer" take on 10X, then this...
2024-01-1547 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works226 - Best Books for Content Marketers – 2024 EditionIt's time for our annual review of the books we're recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they've loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Some books featured on today's show are brand "newies" and others are classic "oldies" Suzi and Michelle have pulled out of the vault because they've been re-reading them and recommending them to clients and students so...
2024-01-0142 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works225 - How We Produce This PodcastWell, it's episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they come up with podcast episode ideas, how they batch their recordings, what to think about when recording, tools and software and processes they've found useful and so much more. So, whether you already HAVE a...
2023-12-181h 13HerBusiness244: Marketing Metrics that Matter for Business Growth: Tracking and Measuring Success with Susan BradleySusan Bradley is a seasoned entrepreneur who specialises in helping eCommerce store owners get more traffic to their site and sales from their stores with her Inner Circle membership. In this episode of the HerBusiness podcast, Suzi and Susan dive into the strategic approach to business growth, the power of email marketing, and the importance of tracking key metrics. Whether you're an e-commerce store owner or running a different type of business, this episode is packed with valuable insights to help you scale your business. Key Takeaways You Can Expect: ->...
2023-11-2949 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works213 - The 11 Content Marketing Tools We're Loving in 2023Get the low-down on the Content Marketing Tools We're Loving in 2023! These are tools that are helping us be more productive, more creative, more efficient and there are so many exciting things happening right now in terms of new tech! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, revisit a topic they covered around this time last year as they share an UPDATE on their favourite content marketing tools (and a LOT has changed in just 12 short months!). You can check out ALL the tools mentioned on this show AND many...
2023-05-291h 04HerBusiness227: My Inspirational Oasis and Crafting Inspired SurroundingsHello everyone, I'm Suzi, your host, and welcome to another inspiring episode of the HerBusiness podcast. In today's episode, I'm speaking to you from one of my favourite spots on the planet, sharing with you why surrounding ourselves with positivity is essential, and how it can be a driving force behind our success. My Journey: From New York to Inspirational SpacesToday, I'm reflecting on my experiences in the vibrant city of New York and discussing its significant impact on me, both personally and professionally. I delve into how our environment influences our thoughts, emotions, and...
2023-05-1915 minHerBusiness222: Why the REACH Retreat in Hawaii Could be the Business Breakthrough You NeedAn Invitation to Join Me in Hawaii for a Life-Changing, Business-Growth Experience Hi, I'm Suzi Dafnis, CEO of HerBusiness, and I recently found myself feeling burned out and in need of an escape. As I began exploring various spa retreats in Australia, I couldn't help but think about a different kind of retreat – one that rejuvenates the body, soul, mind, and business. That's why I invite you to join me at REACH Retreat 2023 in Hawaii! The REACH Retreat is unlike any business program you've experienced before. It's designed to answer the longing in yo...
2023-04-1219 minHerBusiness219: Self-Awareness, Selling with Confidence and Finding Success - With Tina TowerTina Tower started her first business at 20 and has sold multiple businesses before reinventing herself as a mentor for women looking to create online courses and programs. In this interview, we discuss how mindset is key to growth and approaching challenges with the right attitude. Hiring and building a team had been a challenge for Tina in the past. In this episode, she opens up about how she's taken the leap and hired a team who are now allowing her to take back some of her time and helping her grow without being the bottleneck...
2023-03-2253 min
The Midlife Rebel PodcastPower of Community; Talking CrossFit, Business & Life - CEO HerBusiness, Suzi DafnisSend us a textSuzi Dafnis is the CEO of HerBusiness, a collaborative online membership community of women who are growing and scaling a business. Her BIG passion is helping women business owners create the impact, the income and the results they want through their business and do what they love every day. For over 27 years, HerBusiness has provided mentoring and training that has helped thousands of women grow sustainable businesses and move away from hobby businesses to profitable businesses.Suzi is a keen believer in doing what we love every da...
2023-03-161h 05
Should I start a podcast with Ronsley Vaz320. Show up and own your success feat. Suzi DafnisOvercoming Resistance in Business Entrepreneurship is not for the faint of heart. Even when things are going well, a force will always try to pull you back. In this episode of We Are Podcast, Ronsley speaks with Suzi Dafnis, CEO of HerBusiness, a network of women entrepreneurs who are expanding and scaling their businesses. Suzi shares her tips for overcoming ...
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The post 320. Show up and own your success feat. Suzi Dafnis appeared first on We Are Podcast.
2023-02-2624 min
We Are PodcastShow up and own your success feat. Suzi DafnisOvercoming Resistance in Business Entrepreneurship is not for the faint of heart. Even when things are going well, there will always be a force that tries to pull you back. In this episode of We Are Podcast, Ronsley speaks with Suzi Dafnis, CEO of HerBusiness, a network of women entrepreneurs who are expanding and scaling their businesses. Suzi shares her tips for overcoming resistance and owning your success. Suzi's journey as a successful business owner began in 1995. She has since built multiple multimillion-dollar businesses and now helps women entrepreneurs build and scale their ideal businesses...
2023-02-2624 minHerBusiness213: Get Ready to Stand Out in the Crowd: The Ultimate Steps to Being Chooseable in Business with Belinda WeaverAre you tired of trying to stand out in a crowded market? You want more clients to choose you as the person to work with and so you try really hard to be unique, but it's hard to know what to do and how to be to really stand apart in a way that has more people say yes. If you've ever thought that you might need to use some sort of short-lived gimmicks to position yourself, then you'll love this episode. Welcome to episode 213 of the HerBusiness podcast. In this episode of...
2023-02-0838 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works198 - 5 Easy Ways to Use Case Studies to Tell Customer StoriesWe're digging back into a topic that's super important and that we haven't touched on in a while - and that's CASE STUDIES. In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can use case studies to tell your customer stories. Listen to this episode to hear more about: -> 5 formats your case studies can take so more people see them, love them and are motivated to move forward with YOU! -> Suzi's top tip when creating video interviews with customers. -> The recent twe...
2022-11-1437 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works195 - Stacking Momentum with Your Annual Marketing PlanSuccessful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not. Poor planning means you have to expend MORE energy, and it costs MORE in terms of money, time and also lost opportunity. In this episode, your hosts Suzi Dafnis and Michelle Falzon share how to stack momentum in your annual marketing plan so that you are building from marketing promotion to marketing promotion and improving your overall results. Listen to this episode to hear more about: The ideal time...
2022-10-0342 min
One QuestionSAYING YES! with Suzi DafnisIf there was one thing you think society should talk more about, what would it be? “Saying Yes! Often we’ll be asked to show up or step up in some way, and our immediate response is often NO because we might be taken outside of our comfort zones. I’ve found that saying YES to invitations and to an inner yearning has put me right in the way of opportunity many times.”_______Suzi Dafnis is probably one of the most unassumingly successful entrepreneurs I’ve ever come across. This woman is...
2022-09-1329 minHerBusiness180: We're back! Season 3 of the HerBusiness Podcast.Welcome to a brand-new season of the Her Business podcast. If you're a brand-new listener, let me introduce myself. I'm Suzi Dafnis, CEO at HerBusiness and for the last 25+ years, I've helped women to grow and scale sustainable businesses through our HerBusiness Network membership, our Mastermind program, business women's retreats, courses and mentoring. I've grown four 7-figure businesses and one 8-figure business, and my passion is helping women this show is for women who want to grow and scale a sustainable business that is sustainable - which means it sustains THEM. If that...
2022-02-1603 min
Her Empire Builder Show with Tina Tower157: The Long Game of Millionaire Success with Suzi DafnisSuzi Dafnis is one of my absolute favourite entrepreneurs who has been pivotal not only in my business story, but thousands of other women as well. I've called today's episode The Long Game of Millionaire Success because to me, Suzi embodies what it takes for a lifetime of success making a huge impact and living with integrity. We are so lucky to have Suzi with us in this episode, and you can also catch her on the stage at the Women Online Conference where she'll be sharing her story. Get your ticket at womenonline.com.au to attend either live in...
2022-02-0844 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works177 - 7 Most Common Newsletter Mistakes (and How to Fix Them)Do you send a regular newsletter? Or maybe you're thinking of starting one? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 of the biggest mistakes they see business owners make when it comes to sending newsletters. Listen to this episode to hear more about: What Suzi shares about her 20+ years sending a newsletter EVERY week (yes, she hasn't missed a week!). When you do and don't want to start a newsletter. Why a newsletter is worlds apart from a dedicated email send and why that matters when it comes to...
2022-01-2445 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works154 - #1 Lead Magnet MistakeLead Magnets - we LOVE 'em! When done well they can be the entry point for multi-million dollar campaigns. They are that "thin edge of the wedge" that you can use to introduce people to you and your products and services. But when done badly they can be a time suck and even when they generate leads, if you're making one very specific mistake, those leads are not likely to turn into sales. In today's episode, your hosts, Suzi Dafnis and Michelle Falzon reveal what this #1 Lead Magnet Mistake is (and what you can do about...
2021-03-0834 min
First Time FacilitatorDriving word of mouth marketing through your workshops with Suzi Dafnis (Episode 157)Send Leanne a messageMove over virtual workshops, let’s talk about virtual marathons - more specifically, online events that can span over a couple of days. It’s a different game, with longer interaction, so how do you maintain your energy, and keep your participants wanting more, too? This week’s guest is the perfect person to answer this question because she’s been running online events since 2007! I'm joined by Suzi Dafnis, the CEO of HerBusiness, a collaborative online community of women who are growing and scaling a business. For over...
2021-01-2545 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works151 - How To Get More Interaction & Energy Happening at Your Next Virtual EventWe recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want MORE when it comes to how to navigate, put together and make the most of virtual events. So, in today's episode, your hosts, Suzi Dafnis and Michelle Falzon focus on one specific and super important part of running a virtual event and that's how you can keep up the energy and interaction that you might see at an in person event, even on Zoom or another online platform...
2021-01-1838 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works139 - How to Create Profitable Online CoursesThere are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of your main revenue producing activities, through to providing a free or low cost entry level course that gets people into your world and introduces them to your higher dollars programs and much, much more. In this episode your hosts, Suzi Dafnis and Michelle Falzon tap into their decades of experience creating successful online courses to give you some of their top tips for having your own profitable, knock-it-out-of-the-park...
2020-08-1054 minHerBusiness152: Practise. Don't Just Play - Part 1In this episode, we introduce you to our weekly Facebook show Women, Words + Wine. A weekly event created primarily for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week your host, Suzi Dafnis, we'll feature guest(s) who will bring their expertise and sense of wonder to the show, and help answer your business questions. The discussion isn't always strictly business, but it is about life as a business owner. Suzi's special guest is Janine Barr of Genratec Janine is a...
2020-08-051h 00Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works137 - Pivoting From a Live Event to a Virtual EventPivot is definitely a word that's been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and the various restrictions in place. One area where those restrictions have been well and truly felt is in live gatherings. With many businesses having to rethink and reinvent the way they approach live events. In this episode your hosts, Suzi Dafnis and Michelle Falzon share their top tips for pivoting from a Live Event to a Virtual Event (based on their experience shifting SEVERAL live events to...
2020-07-131h 05Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works136 - How To Beat "Content Stress" By Changing This ONE HabitWe've all likely felt that feeling of overwhelm or a deadline approaching and there's just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LIVE we committed to or a speaking engagement, podcast interview, email campaign - you name it - there are countless sources of "content stress." In this episode your hosts, Suzi Dafnis and Michelle Falzon discuss how very often the cause of this content stress can be traced back to one key habit they call the "ESTIMATION Habit." Listen to...
2020-06-2937 min
SelfKind: Conversations in self-care, kindness and compassion for highly sensitive peopleEpisode 24: Moving as an Antidote to Stress with Suzi DafnisI am thrilled to welcome my special guest, Suzi Dafnis, to the podcast! Suzi is the CEO of HerBusiness and is passionate about helping women business owners grow and scale their business so they can create their ideal lifestyle and make a difference in the world. Suzi has grown multiple multi-million dollar businesses and was even a judge on Channel 7s Dragon's Den (today's Shark Tank). Today, we're not talking business, but we are talking about the role of movement, mindfulness and mindset in Suzi's life and career and, particuarly, how this has evolved. While Suzi is...
2020-06-1829 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters")Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or they add a bonus that doesn't really do the heavy lifting that is possible when you really nail your bonus strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon put the spotlight on how to use Bonuses STRATEGICALLY to get more sales, even from your "fence-sitters." Listen to this episode to hear more about: Why people very...
2020-06-0238 minHerBusiness142: Trusting Yourself MoreThe HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Here there. Suzi here. I have a confession. There are some days when I don't trust myself. Days when I can't seem to make a decision… to get a resounding YES to a question that I'm asking myself. In those instances I have to pull myself out of indecision and take the next step. How much do YOU trust yourself? How much do you believe in yourself, and value your: Skills Experience Knowledge Intelligence? And, al...
2020-05-2717 minHerBusiness137: Do the Best You Can with What You've GotDo you ever feel like if you just had more marketing skills how it'd be so much easier to launch that new course? Or, if you had better social media skills, how it'd be so much easier to make sales. Or, if you had the right contacts, how doors would open up so much faster for you? I get it. The problem with this way of thinking is that it can get us stuck. In this episode, Suzi Dafnis talks about not letting what 'could be' stopping us from...
2020-04-2310 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works131 - Evergreen Webinars - Content That Works For YouEvergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel. When done well they can be AWESOME, operating as an "online salesperson" for you 24/7. When done badly they can be complex, misleading and downright icky. In this episode your hosts, Suzi Dafnis and Michelle Falzon share their love/hate relationship with Evergreen Webinars (it's more love than hate!) plus the various strategies and ways of making your evergreen webinar successful. Listen to this episode to hear more about: How to structure...
2020-04-2152 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works130 - 3 Ways to Stay Motivated When It Comes to Creating ContentYou might start out really enthusiastic about your content plans, but within no time you can be left feeling overwhelmed, disinterested and out of ideas. In this episode, your hosts Suzi Dafnis and Michelle Falzon give you a shot in the arm of motivation and inspiration to help you get back on the content horse if you feel like you've fallen off, got off track or run out steam. Suzi and Michelle share three of the most powerful ways they've found to stay motivated when it comes to creating content for the long term.
2020-04-0736 minHerBusiness134: Chinks in Your Armour?Right now, many business owners are experiencing upheaval in their business. And something interesting is happening to every single one of us. And, that is that the chinks in our armour are showing. These chinks don't matter too much when times are good. When the money is flowing. When customers are plentiful. When the sun is shining on our business. But, when the economy gets turned around. Or what used to work no longer works. Perhaps we are forced to close...
2020-04-0223 minHerBusiness126: Go Bold. Set Gutsy New Year GoalsIf you were to be bolder in 2020 than you were in 2019, what would you do? What gutsy goals would you set? Each year I ask our HerBusiness Network members to consider this question as we get to the end of a year. And, this is a question that I too have asked myself for many years. At the start of 2019 members listed Bold Goals like: Launch a new course Write an e-book Create a debt-collection app Get paid to speak Take my family on a Holiday Embrace success in all...
2019-12-2511 minHerBusiness119: The Hidden Side of Communicating with ConfidenceCommunication happens to be one of my favourite topics. It's how as business leaders we upgrade our relationships, our businesses and our lives. In this episode I speak to you about communicating powerfully, being more visible and reaching more people with your message… When you want to take your business from one level to another, your ability to communicate your vision is really important. When you want to reach more people and reach higher goals, communication is key. So often women are not willing to really put themselves out th...
2019-11-0626 min
Her Empire Builder Show with Tina TowerSuzi Dafnis: How to have success last a lifetimeThere are lots of people that have a small success and call themselves an entrepreneur. Suzi Dafnis has done what many people dream to do, she's been a successful entrepreneur for DECADES! I first saw Suzi speak at a Robert Kiyosaki seminar when I was at uni and then met her when I first started my business at The Australia Business Women's Network. No other woman in business has made a more consistent and long-lasting impression on my life and business. She is truly remarkable and one of the most wise, generous and awesome kick-arse women I've...
2019-10-0951 min
Mums With Hustle PodcastMWH 201 : Turning Connections Into Clients with Suzi Dafnis of Her BusinessWhen you are asked what you do for a living, what do you say in order to make connections?One of the keys to moving more towards connection is to feel comfortable and confident communicating your value in a way that is clear and concise.Today’s episode is going to set you up for success when it comes to speaking about what you offer and who you serve.Today’s guest, Suzi Dafnis, will be teaching you how to formulate your own Connection Statement through her four step process.Suzi is t...
2019-09-2243 minHerBusiness106: How to Stop marketing AT your customers, and start marketing WITH them - with Seth GodinWhat if you could end price negotiations and stop clients from haggling, once and for all? According to marketer Seth Godin, one simple (but not easy) change that can make all the difference is to stop trying to sell to everyone, and instead to get specific about WHO you serve. And that means doing something that fills most business owners with fear: Saying NO to customers who are not your target market. In this interview with Suzi Dafnis and Seth Godin, you'll learn how to position your business to the right au...
2019-07-1147 minHerBusiness105: Embrace the Flow of the Chillpreneur with Denise Duffield-ThomasWhat if you could find a way of doing business that works for your bank account, supports your wellbeing and one that follows the path of least resistance? That's what this episode of the HerBusiness podcast, with Denise Duffield-Thomas, the author of Chillpreneur, is all about. Listen to this podcast episode with Suzi Dafnis and Denise Duffield-Thomas to discover: What it means to be a Chillpreneur The beliefs that could be limiting your business success How to handle the 'snakes and ladders' ups and downs of business without quitting Why it pays to celebrate...
2019-07-0438 minHerBusiness104: Revolutionary Ways to Enhance Your Powers of Influence with Dr Robert CialdiniGetting marketing messages right is a fine art. What if there were a few small changes you could make, tiny changes even, that could drastically improve the profit on your next marketing project? Research suggests that the key difference to the results you get can depend on how you present information before you get to your real sales pitch. Dr Robert Cialdini, the world's expert on influence and persuasion calls this Pre-Suasion. Pre-suasion involves the process of arranging for people to move in the direction of the message that we're going to send them before...
2019-07-0442 minHerBusiness103: Declutter and Organise to Make More Room for Happiness with Gretchen RubinWhat impact does your environment have on your creativity and productivity? Disorganisation can prevent you from quickly laying your hands on the information you need in your business or life admin. What's more, clutter creates frustration and slows you down. Clutter can be either physical clutter or mental clutter – messy desk, too many unfinished projects in progress, and focusing on perfectionism when perfect isn't necessary. Outer order contributes to inner calm In this HerBusiness podcast episode with Suzi Dafnis and Gretchen Rubin, you'll discover how to create the right level of ou...
2019-07-0441 minHerBusiness102: How to Choose the Right Marketing Niche with Ryan LevesqueMost business owners ask "What should I sell?" or "What should I build?" when, instead, you should be asking WHO? As in, who should I serve? The WHO is the foundation upon which all other things can solidly be built. Whether you're refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO. Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company and the #1 national best-selling author of ASK. His new book, Choose, is the topic of this interview.
2019-07-0433 minHerBusiness101: The Inner Game of Becoming a 'Big Deal' in Your Niche with Amy PorterfieldThere are plenty of external factors that can derail your success in business. But do you know where some of the most negative factors can be? Inside our own heads Women can be their own worst critics:"I can't do this." "I don't know enough." "People are going to realise I'm not sure what I'm doing." In this podcast episode with Amy Porterfield, host of the Marketing Made Easy podcast, you'll learn why the goals you've been setting, both for yourself and your business, might be too small. ...
2019-07-0446 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works103 - How To Host A Successful Online SummitWhat's an Online Summit? Think of it like going to a conference or event, except instead of having to go to a convention centre and stay in a hotel, imagine the conference is happening VIRTUALLY and you can attend the sessions by visiting different links in the online summit website. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk all things Online Summit - how to host one, how to get people attending, how many guests to have and more… they even share behind the scenes of the recent HUGELY successful HerBusiness Business Growth Summit.
2019-03-2548 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works97 - Stand Out: How to Find the Courage to be Seen and HeardThink of this episode as a chat around the kitchen table or the coffee table as your hosts, Suzi Dafnis and Michelle Falzon share some things that have been going on for us around this idea of continuing to be seen and heard and how sometimes that means finding the courage to do stuff that scares us… we chat a bit about how we deal with that - in the hope that it also helps you too. Because here's the thing - creating content, growing a business, positioning yourself as an authority - they're all things that ar...
2018-12-311h 03Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works94 - How a Mastermind Can Grow Your BusinessEver thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support each other and help each other succeed. In today's episode your hosts, Suzi Dafnis and Michelle Falzon share firstly — why you might want to think about BEING IN a Mastermind as well as when you might consider STARTING YOUR OWN Mastermind. HERBUSINESS MARKETING SUCCESS MASTERMIND - APPLICATIONS NOW OPEN. Go here to learn more or apply: www.herbusinessmastermind.com Listen to this episode to hear mor...
2018-11-2047 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works91 - 7 Ways To Make the "Invisible" Visible in Your Marketing OffersWhat do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it's not immediately obvious to your potential customers that it's awesome? How do you treat a feature or benefit that is often undervalued? Do you hide it in your marketing and trust people will just find it once they buy, or do you shout it from the rooftops? Well, we're going to answer that for you in TODAY's episode - where we are going to help you perform the magic trick of ma...
2018-10-0947 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works88 - The Rule of One -How To Get More Focused Results With Your Content MarketingOne of the biggest challenges small business owners have when it comes to embracing content marketing is that it feels so BIG and OVERWHELMING… where do you begin? And what can happen is that you get all excited and start one thing, like a blog or a Facebook Group, and then you start something else, like Facebook Advertising and then you build another product and decide you're going to do a special promotion for that and before you know it, your focus is split into a thousand different directions and you aren't getting anything FINISHED. You're just si...
2018-08-2831 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works87 - How To Make Your Offer Irresistible with Michael MaidensYou can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don't get enough sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael Maidens about what it REALLY takes to create an irresistible offer. Michael is a master in the area of creating offers, having generated millions of dollars with his creative and "out of the box" approach to crafting offers for his clients. Michael also recently launched The Offer Academy where he teaches business owners his offer creation process.
2018-08-1458 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works86 - How to Market a High End RetreatA high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way to travel, too!). But they DO take some special consideration when marketing a high-end retreat. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their experience successfully marketing the REACH Retreat in Hawaii and give you 7 of their top tips for marketing a high-end retreat. Join Suzi and Michelle at the REACH Retreat! Follow this link to get more information...
2018-07-3154 min
Coach James Short PodcastSuzi Dafnis - Women Entrepreneurs MentorSuzi Dafnis is the CEO at HerBusiness and Chairperson of its Advisory Board.
Suzi has been involved with the business since 1995. In 1998, she took over from its founder and has since managed and grown the community. She remains its media spokesperson and a champion of women in business.
Her expertise lies in event management, online marketing, social media, presentation skills. She's passionate about education and sharing information with other women through keynote presentations, podcasts, videos and webinar presentations.
2018-04-0922 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works73 - How We Got Started With Facebook LIVEHas the idea of doing a Facebook LIVE for your audience crossed your mind? Or maybe you are ALREADY doing Facebook LIVEs but you still feel a little uncomfortable and you'd love to have a breakthrough… well this is the episode for you! or you'd love If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits. In today's episode, hosts Suzi Dafnis and Michelle Falzon share tips on how THEY got started with Facebook LIVE and some of the str...
2018-01-2958 minHerBusinessHow to Live a Good LIfeToo many of us are operating on autopilot, reacting to one project or another, feeling like we're taking the passenger's seat to life. Instead of being emotionally, spiritually, and physically energised by doing the things we love, we feel disconnected, disillusioned, regretful, unhealthy and disengaged. Jonathan Fields' "How to Live a Good Life" offers a sparkling antidote for people who feel this dullness in their work. Drawing on science, spirituality and personal experience, Jonathan walks readers through a 30-day program to refill their reservoirs, reconnect with themselves and others, and live a more "lit up" life.
In this...
2016-11-1450 minHerBusinessTips for an Audience-Winning Marketing StrategyThe internet is a big, big place, and just putting your stuff out there is simply not enough – for a small business to succeed today, it needs effective, targeted marketing. In this episode of the herBusiness podcast, Suzi Dafnis interviews Belinda Bow of Green Chili Marketing about how small business owners can unlock the potential that effective marketing can offer them.
2016-09-2026 minHerBusinessThree reasons women-owned businesses fail to growKim Kiyosaki is a world-renowned speaker, entrepreneur, investor, and author of "Rich Woman" – to name just a few of her accomplishments. In this episode of herBusiness, Suzi Dafnis talks with Kim about three reasons women-owned businesses fail to grow, advice for small business owners and entrepreneurs, and much more.
2016-09-0633 minHerBusinessHow to Be Remarkably GoodHow do you build a remarkable business? Lorraine Murphy, founder of The Remarkables, and author of Remarkability - Be SO Good they Can't Ignore you speaks to Suzi Dafnis about the three things she does first thing in the morning to keep herself on track for her big goals, what it means to have an A+ team around you, why continuous learning is an essential ingredient to continued success and how she pivoted her business to create her perfect business.
2016-07-1230 minHerBusinessStay Away from Trends and Pursue your PassionBianca Monley, founder of Eat. Fit. Food and Businesswomen's Hall of Fame Inductee is our guest. She explains to Suzi Dafnis why the secret to getting ahead of competition is to stay away from trends and instead pursue your own passion. Plus we look at why getting cash flow in your business should be your number one focus. Includes bonus training for listeners.
2016-06-2824 min
Business Brain FoodBBF073: Empowering Women in Business with Suzi DafnisSuzi Dafnis is Community Director and CEO of the Australian Businesswomen's Network, where she has been involved for over 20 years. This week she gives us the benefit of her decades of career-coaching experience and of her own development in business, which importantly is applicable to both men and women. Many will wonder whether there is still a need for a women’s network in this day and age, and while Suzi says that the business landscape is significantly different to when the network first formed, she also pointed out that there are still conferences where every speaker is...
2015-10-2851 min
The Yaro PodcastSuzi Dafnis: Dragons’ Den TV Star Reveals How She Got Her Start In Business, Exited From An $18M Events Company And Became A Pioneer Australian Online MarketerI have fond memories from 2005 watching the first Australian reality TV show focused on entrepreneurs – The Dragons’ Den. One of the “Dragons” on the show who critiqued and decided whether to invest in the companies pitched by various Australian entrepreneurs, was Suzi Dafnis. Suzi was known back then for exiting her $18 Million […]
The post Suzi Dafnis: Dragons’ Den TV Star Reveals How She Got Her Start In Business, Exited From An $18M Events Company And Became A Pioneer Australian Online Marketer appeared first on Yaro.Blog.
2015-10-0548 minPodcasts ArchivesSuzi Dafnis: Dragons’ Den TV Star Reveals How She Got Her Start In Business, Exited From An $18M Events Company And Became A Pioneer Australian Online MarketerI have fond memories from 2005 watching the first Australian reality TV show focused on entrepreneurs – The Dragons’ Den. One of the “Dragons” on the show who critiqued and decided whether to invest in the companies pitched by various Australian entrepreneurs, was Suzi Dafnis. Suzi was known back then for exiting her $18 Million […]The post Suzi Dafnis: Dragons’ Den TV Star Reveals How She Got Her Start In Business, Exited From An $18M Events Company And Became A Pioneer Australian Online Marketer appeared first on Yaro.Blog.
2015-10-0548 minContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works00 - Content Sells IntroHello world!Welcome to the very first episode of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. We’re referring to this as episode ZERO because we want to give you an overview of what’s to come.
What’s it all about?
Everybody’s jumping on the Content Marketing bandwagon.
But most people are doing it wrong. Spinning their wheels creating a heap of content, including lead magnets, blog posts, webinars, email campaigns, you name it, but still not getting any closer to their goals.
So, how do yo...
2015-09-1829 minHerBusinessThe Profit PrincipleJeanne-Vida Douglas is coauthor of The Profit Principle - How to turn what you know into what you do - without spending (or borrowing) a cent. In this interview we look at why many small businesses stay small, the role that customers and partners should play in business and how to make money before you spend a cent in business. Host, Suzi Dafnis
2010-12-1318 minHerBusinessThought Leadership - 7 Steps to Building a Better BrandCraig Badings is the author of BRAND STAND - 7 Steps to Thought Leadership. In this interview Craig explains how to establish yourself as a thought leader in your industry, why it's important to differentiate yourself in your market and offers a step by step approach for rolling out a thought leadership plan. Host, Suzi Dafnis
2010-11-2941 minHerBusinessMaking Contracts WorkBeverley Honig is the author of Making Contracts Work. In this interview we look at how to plan for, structure and manage contracts, whether they be for a small outsourced job, or a major business agreement. Host, Suzi Dafnis.
2010-11-1516 minHerBusinessThe Female BrandCatherne Kaputa is the author of The Female Brand, a book that teaches women how to create a strong personal brand in a business setting. Catherine explains how the differences between men and women translate at work, and how women can capitalise on these points of difference to their advantage. Host, Suzi Dafnis
2010-11-0125 minHerBusinessPioneering a New GenreMiranda Bond is the owner of Inika cosmetics, a 100% natural makeup brand that incorporates mineral, vegan and organic products that are devoid of synthetic chemicals and contain only the finest ingredients. In this interview we discuss how a deeply personal trauma lead to a career change and how she's approached international expansion. Host, Suzi Dafnis
2010-10-1810 minHerBusinessCreative Ways to Get Your Brand Out ThereDesigned to support the health and well-being of its customers and the planet, this innovative haircare business is being very green, down to the packaging, AND even in their marketing - adopting terrific social media opportunities to grow their brand. Guest - Jose Bryce-Smith, Original & Mineral. Host, Suzi Dafnis
2010-10-0407 minHerBusinessWhen one business just isn't enough. How to run a portfolio business.For many of us, running one business is more than enough. My guest today runs two businesses. Emma Lo Russo has brought together her experience to two businesses Digivizer and Validity Coaching. Emma joins me to talk about the pros and cons of running a portfolio business, that is, a collection of businesses. Host, Suzi Dafnis.
2010-09-2018 minHerBusinessHow to Work with Your Spouse without Getting DivorcedLouise Woodbury is the co-author of a new book titled "The Invisible Partnership - How to Work with Your Spouse without Getting Divorced." We discuss: Is it possible for relationship partners to run a business together? When you're partners in life and business, who gets to be boss? What role do commitment, alignment and integrity play in creating a successful partnership and maintaining a healthy relationship. Host, Suzi Dafnis
2010-09-0627 minHerBusinessMOJO - How to get it, how to keep it.Marshall Goldsmith is the author of MOJO - How to Get It, How to Keep It, How to Get it Back if You Lose it - a New York Times and Wall Street Journal bestseller. Dr Goldsmith is a world authority in helping successful leaders get even better – by achieving positive, lasting change in behavior: for themselves, their people and their teams. Host, Suzi Dafnis.
2010-08-0925 minHerBusinessPublic Relations - Learning the Art of SpinAnne-Marie Sparrow is Managing Director and owner of Sydney-based public relations agency Cube PR. In this interview we look at where public relations can fit into your marketing strategy, how PR crosses over into digital communication and how to make public relations work best for you. Host, Suzi Dafnis.
2010-07-2622 minHerBusinessSustainable Growth for Small BusinessJon Dee is the Managing Director of Do Something, he's the 2010 NSW Australian of the Year and one of Australia's most influential environmental campaigners. In this interview we discuss his new book book, 'Sustainable Growth', which provides small and medium-sized businesses with practical information and tips on how to improve their bottom line while reducing their impact on the environment. Host, Suzi Dafnis
2010-07-1222 minHerBusinessDoing Good for the Not-For-Profit SectorAmy Lyden of the Australian Scholarship Foundation is a multi-award winning business women who is known for her expertise in online strategy and innovation. In this interview we look at the role that innovation should play in any business, how education in the not-for-profit sector is set to benefit the rest of the business community and why advocacy for women in business is important. Host, Suzi Dafnis.
2010-06-2818 minHerBusinessHow Social Media has changed Public RelationsCorrie McLeod is a skilled public relations professional who brings a fresh approach to the industry. She has a keen interest in social media and ensures that the PR strategies for Espresso's clients are extended to include online communities and influencers. In this interview we look at how Social Media has changed the public relations landscape and how business can take advantage of these changes. Host, Suzi Dafnis.
2010-06-0717 minHerBusinessLead from the Heart, and other Leadership LessonsKaren Matthews has over 22 years experience in national and international retailing, franchising and brand management. She's an innovative leader who operates by an intuitive style of "inside out" leadership. Her personal mantra is to "inspire people to be the best that they can be". In this interview we talk about leadership, strategic planning and marketing. Host, Suzi Dafnis.
2010-05-2526 minHerBusinessThe Power of Social MediaErik Qualman is the author of "Socialnomics: How social media transforms the way we live and do business". Why businesses have no choice but to use social media, what areas of social media to focus on if you have few resources and what to do before you try and sell using social media. Host, Suzi Dafnis.
2010-05-0409 minHerBusinessHow to Succeed in the New Web EconomyTara Hunt is the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. Tara explains why she doesn't believe in personal branding, describes what adds to (and takes away) from your online reputation and shares five ways to raise your social capital. Host, Suzi Dafnis.
2010-04-2716 minHerBusinessMusic Industry's PR Maven talks Social Media and PRAriel Hyatt, the New York-based founder of Cyber PR, helps musicians and authors get the word out about their work as well as educating them about how to use social media to promote themselves. Ariel explains how social media has changed the face of publicity. Host, Suzi Dafnis.
2010-03-3005 minHerBusinessThe Digital Marketer's Tech Tips for Business WomenAliza Sherman, the original Cybergrrl', explains who blogs are most suited to, why today's tools allow us to be on our soapbox in new ways and the question to ask yourself BEFORE you choose what publishing tool you'll use. Host, Suzi Dafnis.
2010-03-2309 minHerBusinessMeet Marketing's No-Bull MavenSharon Williams of Taurus Marketing is a pioneer in the Australian marketing agency industry. The role of social media in your marketing mix, why personal branding is more important today than it has ever been and strategies to kickstart your marketing. Host, Suzi Dafnis.
2010-03-0923 minHerBusinessA Fashion Designer's Planned SuccessLeona Edmiston is one of Australia's best known fashion designers. In 2001 she established her current business. Its tribute? The dress in all its incarnations. In this interview Leona tells us why she established within a niche in her industry and shares some of her tips and strategies. Host, Suzi Dafnis.
2010-02-0914 minHerBusinessA Passionate Business. A Passionate Life.Janet Bray Attwood, author of The New York Times bestseller, The Passion Test, tells: How do you bring your passion to work, and keep it there, and what do you do when the passion leaves. Inspiring and energetic. Host, Suzi Dafnis.
2009-12-0830 minHerBusinessBusiness Success Comes From Managing Human ResourcesPhoebe Lane is the award-winning owner of PKL Recruitment. What is the biggest mistake people make when hiring? How can a small business, with limited resources manage their human resource needs? Host, Suzi Dafnis.
2009-11-1020 minHerBusinessMarketing Powerhouse Brings Purpose and Passion to BusinessAmy Smith of Jenny Craig has built strong brands that connect with customers, grow businesses and revitalising tired cultures. Amy talks about how to be relevant to your customer and how to enrich their lives, as well as leadership and creativity. Managing change and giving organisations a sense of purpose, vision and momentum is her passion. Host, Suzi Dafnis.
2009-09-0831 minHerBusinessHumble Beginnings to Global ExpansionKatherine Sampson is the Founder and Managing Director of Australia's largest and fastest growing sandwich franchise, Healthy Habits. She discusses, the role that strategic planning played in the growth and development of her business. The key elements of business she measures to know that she's on track. Host, Suzi Dafnis.
2009-08-1918 minHerBusinessThe Growth Guy Talks About LeadershipVerne Harnish is known as 'The Growth Guy". He has all the credentials to help you to plan and execute your growth strategy. The author of The Rockefeller Habits has been working with growth firms for over two decades and has forged a unique position internationally as the master of growth. Host, Suzi Dafnis.
2009-07-2125 minHerBusinessWhy Culture Beats Leadership StrategyRachel Argaman of Toga Hospitality is a visionary leader who believes in "encouraging the heart". In December 2008, Rachel won the Telstra Business Woman's National, 2008 Hudson Private and Corporate Sector Award. In this interview she shares what shaped her leadership abilities, talks on Managing vs Leading and reveals the role mentors have played in her success. Host, Suzi Dafnis.
2009-07-2125 minHerBusinessA Recipe for Business SuccessJulia Bickerstaff, author of "How to Bake a Business" shares how to manage your business costs, the basic recipe for business success and how to free your business up (and get you out of the day-to-day). Host, Suzi Dafnis.
2009-06-3021 minHerBusinessMaking Tough DecisionsSuzy Welch was a high-profile busy working mother of four struggling to find the perfect work/life balance. When her attempt to combine a business trip with a family vacation ended in disaster, Suzy realised she had reached breaking point. The author of 10-10-10, Suzy Welch, offers the perfect tool for making tough decisions, allowing us to find clarity and regain control of our lives! Host, Suzi Dafnis.
2009-06-1623 minHerBusinessHow to Use Your Website to Drive ResultsMichelle Gamble of Marketing Angels. Where should your website fit in your overall marketing strategy? Is it getting the priority attention that it needs to really drive bottom-line results. Determine what to do to make your website work. Host, Suzi Dafnis.
2009-05-2020 minHerBusinessHow to Match Top Talent with Top JobsKelly McGowan of Six Figures explains how to build trust with your website visitors and how to be a more attractive employer (even when your salary budget is smaller than your competitor's). Host, Suzi Dafnis.
2009-05-1821 min