Shows
Matters of CreativeFrom Insights to Impact: How Research Drives Marketing | Svetlana Gershman @ Method CommunicationsIN THIS EPISODE… Market research professionals often face the challenge of integrating data-driven insights with strategic marketing decisions. How can businesses leverage research to enhance communication, brand positioning, and market influence? In today’s episode of Matters of Creative, Bobbie Bailey hosts Svetlana Gershman, the Vice President of Market Research at Method Communications, to explore the intersection of market research and marketing strategy. Svetlana shares how research can influence major marketing decisions, emerging market research trends, and how professionals can bridge the gap between insights-driven research and marketing. Market research expert Svetlana Gershman belie...2025-02-2045 min