Shows
Swaay.Health PodcastWhy 90s Tactics Are Beating AI in Healthcare PRThe healthcare technology market is oversaturated with automated content and digital noise, making it increasingly difficult for brands to establish genuine authority. PR professionals can help but only if they remember tried-and-true strategies like building relationships with trusted media and going to events to meet influencers in-person.
Beth Friedman, Senior Partner and Molly Health Account Executive at FINN Partners sat down with Swaay.Health to discuss success factors for today’s healthcare PR professionals. They highlighted several what’s-old-is-new-again strategies that can cut through the overwhelming wave of AI generated content and outreach.
What This Conv...
2026-02-2400 min
Swaay.Health PodcastAmsive Health: Turning a Loss into a Specialized Healthcare BrandIs it fair that healthcare organizations prefer to do business with agencies and individuals exclusively focused on this industry? That depends on whether you have recently lost a healthcare opportunity. For Amsive, this moment became a catalyst for launching a specialized brand.
Craig Blake, Agency Growth at Amsive, joined Swaay.Health to discuss the launch of Amsive Health and what it reveals about how healthcare organizations choose partners today.
What This Conversation Revealed
Specialization often ranks above prior success and logos when healthcare buyers evaluate vendors
Marketing remains essential to growth yet is still...
2026-02-1720 min
Swaay.Health PodcastDon’t Believe the Doomsayers. Healthcare Websites Aren’t Dead.Healthcare websites are not dying. They are just evolving from the job they have been doing for the past decade.
The idea that websites are soon to be obsolete is more about click-bait rather than true marketing insight. For healthcare marketers, websites will continue to be an important anchor point for campaigns, for access, and for knowledge. It just may not be the ultimate destination for people seeking quick answers.
Swaay.Health sat down with Ahava Leibtag, CEO of Aha Media Group to dive deeper on this topic and to discuss their Healthcare Marketing in 2026...
2026-02-1020 min
Swaay.Health PodcastAI Says. Swaay Responds.We let ChatGPT be the third host
Brittany Quemby and I decided to try something new. We asked ChatGPT what it sees most often from healthcare marketers and then tried to guess the answers ourselves. Think of it as “AI says… and Swaay responds”.
We asked four things: the most overused word, the city people plan events around, the conference they’re researching, and what they’re actually using ChatGPT for.
Brittany and I had a friendly competition to see who was more in tune with ChatGPT.
Overused words by h...
2026-02-0920 min
Swaay.Health PodcastFounder-Led Branding Works in Healthcare. Until It Doesn’t.Any marketer that has been at a startup knows the moment when the founder story that once opened doors and got people excited starts raising eyebrows. What felt authentic and scrappy during the startup phase begins to feel tired and a bit risky when scaling. The challenge is recognizing when founder-centric branding stops being a springboard and becomes an anchor.
Swaay.Health sat down with Sue McCluskey, Partner, and Carey George, Founder and Creative Director, at Goods and Services Branding (G&S Branding) to talk about founder-led branding, founder stories, brand strategy, and what changes as healthcare...
2026-01-3024 min
Swaay.Health PodcastAI-Driven Discovery Shifts Healthcare Marketing Funnels: How to AdjustWebsite dashboards are looking very different these days. Traffic is down. Once reliable buying signals are fading away. Why? One big reason is the the nature of search is changing and healthcare marketers need to adapt quickly.
Alexis Pratsides, Global Head of Digital at FINN Partners, sat down with Swaay.Health to talk about the rapid evolution of search and what it means for healthcare marketers trying to protect trust, relevance, and demand in a world increasingly moving towards AI-driven discovery.
What This Conversation Revealed
The top of the funnel hasn’t collapsed, it re...
2026-01-2726 min
Swaay.Health PodcastLeveraging Live Events to Build TrustIt’s kind of crazy to think back to the COVID days when we wondered about the future of live events. It is clear now that people love to attend conferences to engage with their peers. There’s something about connecting with a live person that can’t be replicated digitally. We’re seeing that at our own healthcare marketing conference and the many healthcare IT conferences we attend each year.
In a recent interview with Wendy Porter, Founder of Wendy Porter Events and Michelle Hogan, Executive Producer at OVC Productions, we got a chance to learn from thei...
2026-01-2633 min
Swaay.Health PodcastOlmsted Medical Center Didn’t Play It Safe With Pelvis Party and That’s Why It WorkedHealthcare often defaults to safety. Approved spokespeople. Carefully controlled environments. A standardized voice. But safety doesn’t connect with audiences – especially when the message involves something deeply personal, stigma, or a rarely discussed topic. In those cases, what protects the brand can distance the patient.
What This Conversation Revealed
Trust accelerates when marketing extends existing relationships instead of manufacturing new ones
Vulnerability from the organization changes what patients are willing to say out loud
Internal buy-in often follows proof, not planning
What a Local Influencer Made Possible
Brittney Strum, Marketing and Business Relations Mana...
2026-01-2126 min
Swaay.Health PodcastABM Starts with Buyer Understanding, Not Better Tools According to Outcomes Rocket ReportAccount Based Marketing (ABM) is scary and can be a drain on resources if it is not implemented thoughtfully. Many companies, therefore, avoid it or worse, are wasting significant time and effort on the wrong ABM strategies. ABM isn’t hard to get right, but it does take planning.
Why Most ABM Programs Stall Before They Start
Saul Marquez, CEO of Outcomes Rocket, joined Swaay.Health to unpack why ABM delivers such a strong ROI in healthcare and why so many teams struggle to see those results. The conversation covered what actually holds ABM back, how AI...
2026-01-2033 min
Swaay.Health PodcastWhy Resilient Healthcare Marketing Leadership Is Needed Right NowHealthcare marketing leaders are operating in an environment that rarely slows down. Budgets tighten. Teams shrink. Regulations shift. Now on top of all that, AI has changed the game entirely, accelerating timelines while introducing new norms around trust, accuracy, and impact.
In these uncertain times, we healthcare marketing needs resilient leaders. But what does resilience look like in 2026? We put that question to Swaay.Health Editor Brittany Quemby.
As Brittany Quemby puts resilient leadership is “more about tuning in rather than pushing through.”
The Pressure Is Constant
“In the health...
2026-01-1322 min
Swaay.Health PodcastA Preview and Best Practices for ViVE 2026 SponsorsOne of the newest and hottest health IT conferences is the ViVE conference organized by the HLTH and CHIME teams. The conference brings together health IT leader from provider organizations in a collaborative and vibrant conference. Since this has become an important conference in the world of health IT, we wanted to sit down with the team at HLTH to learn more about the ViVE 2026 conference from a sponsor perspective.
In this discussion with Nancy Mastroianni, Head of Investors & Networks at HLTH, Kim Fox, Head of Connect Programs at HLTH, and Troy Goodwin, Account Director at HLTH, w...
2026-01-1236 min
Swaay.Health PodcastCan Your Team Get More Out of AI. Health Launchpad Explains How.How Health Launchpad Thinks About AI Maturity in Marketing
Adam Turinas CEO & Founder and Mark Erwich Principal & Chief Strategy Officer from Health Launchpad sat down with Swaay.Health to talk about the opportunity AI offers healthcare marketers willing to move beyond content creation. Their work with advanced AI use cases is already helping organizations sharpen targeting, accelerate workflows, and compete more effectively.
Key Takeaways
Content creation is just the beginning for AI. Most teams stop at using AI for drafting blogs and social posts, but AI becomes a “performance driver” when it is a...
2025-12-1532 min
Swaay.Health PodcastWhy PointClickCare Rebuilt Its Brand Around a Single Word: HelpSwaay.Health caught up with Gabriel Paine, VP Brand Marketing at PointClickCare, to dig into how that clarity emerged and why it changed the direction of the entire project. At its core, the rebrand is about expressing the value customers already saw in them.
Clarifying the Work PointClickCare Really Does
“Like any good rebrand, we started from the ground up,” explained Paine. “It was really important to land our mission first as the starting point.”
The aha moment during that mission-building exercise came when the team realized that it wasn’t PointClick...
2025-12-1111 min
Swaay.Health PodcastRethinking Social Media: What Healthcare Brands Get Wrong About TrustAuthenticity is Key
Brittany Quemby, VP of Marketing at Swaay.Health, is responsible for turning everyday social posts into meaningful conversations. In a recent discussion, she shared how B2B healthcare organizations can effectively use social media, why authenticity is key, and where digital engagement is heading.
Key Takeaways
Stop Treating Social as a Lead Gen Tool. It’s a trust engine. Social media won’t fill your pipeline overnight, but it can shorten the sales cycle by building familiarity and credibility long before your first meeting.
Elevate Your People, Not Just Your...
2025-11-1019 min
Swaay.Health PodcastHigh RQ, High Impact: Adam Otey on Connection, Community, and GrowthWhen it comes to connecting people, ideas, and innovation in healthcare marketing, few do it with as much intention as Adam Otey, VP of Growth at Huge Inc. As a longtime member of the Swaay.Health community and the 2023 Swaay.Health Community Member of the Year, Adam has built his career around the belief that relationships, not transactions, are what drive real growth.
In a recent conversation, Adam joined me to talk about his journey, what’s driving transformation at Huge, and why cultivating connection is more critical than ever in healthcare marketing.
Key Takeaways
2025-11-0614 min
Swaay.Health PodcastPutting Humanity First With Patient Advocate Erica OlenskiWhen I sat down with Swaay.Health’s 2025 Patient Advocate of the Year, Erica Olenski, I knew her story would move me, but I didn’t expect how deeply it would stay with me. Erica’s journey as both a patient, a mother, and a caregiver to her son, August, who was diagnosed with brain cancer as an infant and passed away recently, is one of extraordinary courage. She has faced her own autoimmune challenges, cared for a medically complex child, and somehow turned those experiences into advocacy that pushes our healthcare system to see people more fully — as patients...
2025-10-2444 min
Swaay.Health PodcastDrip Campaigns and Pitches That Drive Health Systems AwayHealthcare marketers often fall back on playbooks that worked elsewhere, only to watch their message fall flat. The truth? Every organization has its own goals, pressures, and engagement preferences. The vendors who win attention aren’t louder. They are sharper about listening, timing, and adding value throughout the marketing and sales process.
David Tytell, Director of Marketing and Communications at MIT Health, has sat on the receiving end of countless vendor pitches. He shared blunt lessons on what captures his attention and what sends him running for the exit.
Tytell agreed to share his opinion wi...
2025-09-2937 min
Swaay.Health PodcastCelebrating Community Champions: Inside the Swaay.Health Member of the Year WinnersThis week on the Swaay.Health Podcast, I had the honor of sitting down with my friends Amy Oliver and Carol Flagg, this year’s Community Members of the Year at the 2025 Swaay.Health Awards. I loved hearing about their journeys into the Swaay Community and why this space has become so meaningful. Not just for them, but for so many of us. From meerkats to hummingbirds to koalas, we even debated which mascot best represents the spirit of Swaay—a mix of curiosity, energy, and heart. What would you choose as the Swaay.Health mascot?
K...
2025-09-1629 min
Swaay.Health PodcastOur Go-To Gear for Fall 2025 Conferences and Which Events We’re Most Excited AboutFor healthcare marketers, fall conferences feel like both a marathon and a reunion. The sessions inspire, the exhibit halls overflow with interesting companies, and the after-hours events are where connections happen that can’t happen anywhere else. The real question: which conferences deserve your time and what should you bring with you to survive them? Brittany and I talk about it.
2025 Fall Conferences
This year, I’m especially excited for the user conferences on the schedule: NextGen, Oracle Health Summit, eClinicalWorks, and Charm Health among them. I enjoy user conferences because they are an o...
2025-09-1124 min
Swaay.Health PodcastCan You Keep Patient Data Private and Track Your Marketing Campaigns Too?There’s probably nothing that’s hit the healthcare provider marketing area harder than the FTC fines and various lawsuits associated with tracking pixels. Every healthcare organization had to look at their tracking pixels and ask themselves if they were at risk for fines, lawsuits, and more. It’s a topic we’ve covered a number of times here at Swaay.Health including this great Tracking Technology and HIPAA Compliance interview with legal expert Matt Fisher.
We’re now a few years past the initial shock related to tracking pixels in healthcare, but it still feels like many in the...
2025-09-0412 min
Swaay.Health PodcastTrailblazing with Truth: Mike Mosquito on Authenticity, Innovation & Community in HealthcareWhen it comes to shaking up the healthcare marketing and PR landscape, few names resonate quite like Mike Mosquito—technologist, storyteller, and host of The Buzz podcast. He recently joined me to talk about his recent win as Healthcare Marketing & PR Trailblazer of the Year at the 2025 Swaay.Health Awards. On the show, I talked with Mike about his journey in the space, what it means to lead with candor, and how authenticity is reshaping the future of healthcare conversations. From his early days building patient portals at McKesson to today’s role as a superconnector and media voice, Mike...
2025-09-0333 min
Swaay.Health PodcastAI Makes My Life Easier. So Why Do I Feel Bad About It?Brittany Quemby, VP of Marketing at Swaay.Health, spoke openly about how AI fits into her daily workflow. On one hand, she uses AI to battle writer’s block. On the other, it leaves her feeling guilty about taking a “shortcut”. This tension mirrors what many healthcare marketers wrestle with today.
Key Takeaways
AI isn’t about shortcuts, it’s survival for busy marketers. As a working mom with two kids, Brittany leans on AI to beat writer’s block and get unstuck quickly. It’s not replacing her creativity, it keeps her moving forward.
Treat...
2025-08-2718 min
Swaay.Health PodcastPivoting with Positivity: Shelby Auer of Hedy & Hopp on Winning the Marketing Rising Star AwardFresh off her win as the 2025 Swaay.Health Marketing Rising Star, Shelby Auer, Senior Account Manager at Hedy & Hopp, joins me to share her journey. We talk about the Hedy & Hopp philosophy she embodies—‘pivoting with positivity’ and why trust and collaboration matter even more than metrics. Tune in to hear how Shelby is shaping the future of healthcare marketing with equal parts heart and strategy.
Key Takeaways:
Authenticity and vulnerability are powerful leadership tools that strengthen both client and team relationships.
Pivoting with positivity helps teams adapt to change while maintaining morale and fo...
2025-08-2026 min
Swaay.Health PodcastNavigating Healthcare Marketing at Any Size: Lessons from Jamie GierOne of the most interesting people in healthcare marketing is Jamie Gier. One thing that makes her particularly interesting is that she’s been a marketing leader at larger companies like GE Healthcare and Microsoft and most recently at a startup company, DexCare. She’s now transitioning to the next stage of her career where she’s doing fractional healthcare CMO work and deciding where she wants to have an impact next.
At this year’s Swaay.Health Awards, her and her team won the healthcare marketing awards for Ad of the Year for their campaign “26 Days by DexCare...
2025-08-1800 min
Swaay.Health PodcastInside the Brand Refresh That Prioritized Staff as Much as StrategyErik Johnson, Vice President of Marketing, and Amy Holmes, Director of Marketing at Harmony Healthcare IT (Harmony) sat down with Swaay.Health to discuss their brand refresh.
The company had grown fast, acquired a clinical product, and expanded beyond legacy data management. Their brand needed to catch up. However, instead of jumping straight into design, they pressed pause and asked better questions.
Key Takeaways
Start with why. Harmony’s refresh started with questions about their growth plans, current + future positioning, and market perception. The answers shaped everything that followed and helped avoid bra...
2025-08-1200 min
Swaay.Health PodcastAI is Everywhere. But Is Your Thought Leadership Still Human?We’re deep into the age of generative AI, and healthcare marketers are already feeling the pressure: churn out more content, faster, and at scale. But as the volume increases, does the value hold? In this episode of the Swaay.Health Podcast, Matt DiVenere, Director of Content Development at Optimum Healthcare IT, joins us to explore how AI is changing thought leadership and why it still needs a strong human heartbeat.
https://youtu.be/gRu5g9-NsOo
Key Takeaways
🧠 Strategy first. Thought leadership isn’t about how much content you create—it’s about clari...
2025-08-0436 min
Swaay.Health PodcastThe Secret to Healthcare Marketing Success in a Post-Truth WorldBrandon Edwards, CEO of Unlock Health and author of Authentic Healthcare Marketing, sees a growing gap between mission-driven messaging and real-world resonance. In our conversation, he laid out a challenge many in the field quietly wrestle with – and why the path forward may require being a little uncomfortable in unfamiliar channels.
Key Takeaways
Being right doesn’t move people. Being real does. Healthcare marketers need to stop assuming facts will speak for themselves. Audiences no longer trust experts just because they wear white coats – they trust people who speak their language in the places they a...
2025-08-0135 min
Swaay.Health PodcastWhat Does It Take to Build A Great Healthcare Marketing Team?Healthcare marketing is challenging. Building a great team is key to having success in your healthcare marketing efforts. That’s why I was particularly excited to talk with Kathryn Ayers Wickenhauser, Chief Strategy Officer at DirectTrust, about the DirectTrust team winning the Swaay.Health 2025 Award for Marketing Team of the Year (Side note: They also won an award for Article of the Year).
In this interview, we dive into a number of healthcare marketing topics including some of the keys Wickenhauser has found when it comes to building a great team. Plus, she highlights some of the uni...
2025-07-2325 min
Swaay.Health PodcastWhat If Patients See Their Notes First?Dr. Cait DesRoches, Executive Director at OpenNotes, and Liz Salmi, the group’s Communications and Patient Initiatives Director, have spent years advocating for transparency in care. In a conversation with Swaay.Health, they unpacked what happens when patients read their own records—and how that same ethos is now shaping their approach to healthcare AI.
Key Takeaways
Patients aren’t just reading their notes—they’re fixing your mistakes. When patients have access to their clinical notes, they don’t just feel more empowered, they catch serious errors that could lead to lawsuits, bad press, o...
2025-07-2100 min
Swaay.Health PodcastWhat Can Marketing and Health IT Professionals Expect at HLTH 2025?One of the most exciting sets of conferences to hit the world of healthcare IT is the HLTH USA and ViVE conferences. For those not familiar with these conferences, the HLTH USA conference was established as a place to bring together healthcare innovation leaders from across the healthcare industry. This includes startups, pharma, providers, payers, and more in one place to share all the innovation that’s happening in healthcare.
Shortly after HLTH’s launch, CHIME got together with HLTH to create the ViVE conference. With CHIME’s involvement, it’s no surprise that ViVE focuses more on the heal...
2025-07-1629 min
Swaay.Health PodcastHow CARRA Is Winning by Making Patients Part of the TeamMeet the Voices Behind the Shift
Vincent Del Gaizo, Director of Strategic Partnerships & Patient Engagement and Erin Moriarty Wade, Director of Communications & Marketing at the Childhood Arthritis and Rheumatology Research Alliance (CARRA), are helping lead one of the most patient-integrated research models in healthcare. Swaay.Health sat down with Wade and Del Gaizo to uncover the secret behind CARRA’s uniquely collaborative approach.
Key Takeaways
Lived experience isn’t a focus group—it’s infrastructure. If patients and families aren’t helping shape your strategy, you’re missing insights that could transform it. At CARRA...
2025-07-1443 min
Swaay.Health PodcastStop Calling It Engagement If Patients Aren’t at the TableRobins is a passionate Patient Advocate and Co-Founder of Bird Comm and has been on all sides of the healthcare system as a caregiver, cancer survivor, and health communications consultant. In an exclusive interview with Swaay.Health she called attention to what is missing from today’s patient experience efforts: real voices, fair compensation, and the courage to do better.
Key Takeaways
Patient engagement slid backwards after 2020—and it’s showing. Healthcare marketers can’t assume progress just because we’re “talking” about engagement. Real inclusion means ensuring patients are at the table, not just in your s...
2025-07-0943 min
Swaay.Health PodcastPatients Don’t Want Perfection - They Want a SayMeet Kristy Dickinson, Healthcare Strategist and Patient Advocate
As both a rare disease patient and strategic advisor, Dickinson brings a dual lens to healthcare. She has both lived experience and market insight. Swaay.Health sat down with Dickinson to get her opinion on the current state of patient experience. Her message was simple: if we want to fix the trust gap in healthcare, patients need to be at the design table, not just in the waiting room.
Key Takeaways
Don’t wait to co-design—start with patients, not after them. Patient and...
2025-06-2631 min
Swaay.Health PodcastMIT Health’s Rebrand Broke the Rules - and SucceededIt’s not easy to rebrand AND rename a company or organization. Now imagine doing it when the existing brand has over 100 years of brand equity. Well, that’s exactly what the team at MIT Health (fka MIT Medical) were tasked to do.
Swaay.Health sat down with Emily Wade, Communications Manager at MIT Health to get a detailed behind-the-scenes perspective on their rebrand project.
Key Takeaways
Sometimes, two agencies are better than one. By splitting the rebrand between two firms—one focused on messaging and the other on design—MIT Health g...
2025-06-2434 min
Swaay.Health PodcastThe 30-Year-Old Law Putting Medicaid Members at RiskSwaay.Health sat down for an in-dept discussion on this issue with Abner Mason, Chief Strategy and Transformation Officer at GroundGame.Health. Mason has been a tireless advocate for improved care access, SDOH, and better patient experiences for over decade.
Here is his take on the situation.
An Antiquated Law with Modern Consequences
The Telephone Consumer Protection Act (TCPA) requires organizations to get prior consent before sending texts—a reasonable protection when it comes to spam, but a roadblock for Medicaid.
“This old 34-year-old law prevents health and mana...
2025-06-1928 min
Swaay.Health PodcastThe Best Marketing Strategy Might Start With a Patient ComplaintSwaay.Health sat down for an exclusive interview with Adam Cherrington, Vice President of Digital Health at KLAS Research to get his take on the latest on patient experience. Earlier this year, KLAS hosted the Patient & Consumer Innovation Summit in Salt Lake City with a powerhouse lineup of speakers and panelists. We wanted Cherrington’s top takeaways.
Key Takeaways
Listening isn’t optional—it’s a competitive advantage. Marketers who truly engage with patient feedback are seeing better results than those who treat it as a checkbox. Patient voice should inform both messaging and digi...
2025-06-1824 min
Swaay.Health PodcastStill Chasing Volume with your SEO Strategy? Here’s What You Should Do InsteadSwaay.Health sat down with Lacey Reichwald, Director of Marketing at Aha Media Group to find out if SEO is still a worthwhile strategy for healthcare marketers and if it is, how to best approach it now that AI has changed the landscape.
Check out her insights.
Key Takeaways
Focus on intent instead of chasing high-volume keywords. Search success now depends on matching user intent, not keyword volume. Target “zero-volume” keywords if they reflect real, actionable search behavior from patients or prospects in your market.
AI search overviews are stealing your clic...
2025-05-2715 min
Swaay.Health PodcastA Rebrand in Just 10 Weeks?! Codametrix Made it Happen.When the Swaay.Health team learned about the Codametrix rebrand we had to reach out and learn more. Carly Rose, Senior Marketing Manager agreed to join us on-camera to give us the inside scoop on their project.
Key Takeaways
Anchor your rebrand to a major milestone. Deadlines tied to events like HIMSS create urgency and force decision-making, helping to keep rebranding projects focused and on track.
Start with stakeholder interviews to define brand attributes. Talking to stakeholders across teams (product, engineering, executive leadership) gave the marketing team a good sense of how to make...
2025-05-0721 min
We Are, Marketing Happy - A Healthcare Marketing Podcast2025 Swaay.Health LIVE Recap2025 Swaay.Health LIVE brought community, strategy, and a surprise win for the Hedy & Hopp crew. In this episode, Jenny and Senior Account Manager Shelby unpack their favorite moments from the conference, including standout sessions and Shelby’s Rising Star award (!) win. They dig into two sessions that stood out: how the American Board of Radiology used formal listening to reshape its certification process, and how Nebraska Medicine partnered with Unlock Health to rethink recruitment as a brand strategy. Jenny and Shelby also chat through who this conference is best suited for.2025 Swaay.Health LIVE Speakers Mentioned: S...
2025-04-2520 min
Swaay.Health PodcastThe Secret to Social Media Success in Healthcare? Personal Connection & AuthenticityDr. Joshua Liu, is the Co-Founder & CEO at SeamlessMD, a company that enables health systems to digitize patient care journeys with automated reminders, education and symptom monitoring. Liu has been posting consistently to LinkedIn where he has built a large audience for himself and for SeamlessMD.
What is his secret? Swaay.Health sat down with him to find out.
Key Takeaways
Be authentic, not promotional. Audiences engage more with leaders who share real experiences and insights rather than overtly promoting their company. Thought leadership beats sales pitches every time.
Post consistently, even...
2025-04-0926 min
Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.comWhat's My Tagline?: Brittany Quemby, VP of Marketing & Editor at Healthcare IT Today & Swaay.HealthHost Carol Flagg chats with Brittany Quemby, VP of Marketing & Editor at Healthcare IT Today & Swaay.Health. Brittany joins her to talk about the upcoming Swaay Health LIVE event set to start on April 15th in San Diego. Healthcare NOW Radio listeners can save $500 off the registration using promo code healthcarenowadio. Be sure to go to https://live.swaay.health/ to check it out.
To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”.
Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like u...
2025-04-0826 min
Healthcare NOW RadioWhat's My Tagline?: Brittany Quemby, VP of Marketing & Editor at Healthcare IT Today & Swaay.HealthHost Carol Flagg chats with Brittany Quemby, VP of Marketing & Editor at Healthcare IT Today & Swaay.Health. Brittany joins her to talk about the upcoming Swaay Health LIVE event set to start on April 15th in San Diego. Healthcare NOW Radio listeners can save $500 off the registration using promo code healthcarenowadio. Be sure to go to https://live.swaay.health/ to check it out. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like u...
2025-04-0226 min
Swaay.Health PodcastHealthcare Media Hate Your Press Release! Here’s What to Do Instead.Jodi Amendola, President and Co-Founder of Amendola Communications (now part of Supreme Group), knows the healthcare media game better than anyone. She has decades of experience securing top-tier coverage for healthcare brands. Swaay.Health recently sat down with her to hear her best insights on what works, and what doesn’t, when pitching to healthcare media.
Key Takeaways
Generic Pitches Get Ignored. Sending out mass, one-size-fits-all emails to journalists doesn’t work. Tailor your pitch to the publication and its audience.
Real Voices Wanted. Healthcare media prefer patient stories, clinician insights, and hard data over...
2025-03-1821 min
Swaay.Health PodcastCIOs Are Not Reading Your Emails! A Healthcare CIO Shares the Real ScoopAnika Gardenhire, Chief Digital and Information Officer at Ardent Health, shared some tough love with Swaay.Health at ViVE2025. She burst the bubble on three of the go-to marketing tactics: email outreach, exhibiting at conferences, and relying on your brand’s legacy.
Key Takeaways
Cold Emails Don’t Work. Gardenhire doesn’t respond to unsolicited sales emails or calls. Vendors need a different approach to get on her radar.
CIOs Aren’t Wandering the Exhibit Hall. Gardenhire rarely goes into the exhibit hall, unless it is to have a pre-arragned meeting with a vendor a...
2025-03-0424 min
Swaay.Health PodcastThe Bow-Tie Model: AdventHealth’s Secret to Managing Patient Experience at ScaleSasha Perez-Loor, Director of Sustainment & Improvement in Consumer Experience at AdventHealth, agreed to join Swaay.Health on-camera to share how the organization’s innovative “bow-tie model” has become the cornerstone for aligning patient experience strategies across their nine-state network.
Key Takeaways
Balancing Standardization and Local Needs. The bow-tie model ensures consistency across AdventHealth’s nine-state network while respecting the unique requirements of individual communities.
Inclusive and Patient-Centric Feedback. Leaders, front-line staff, and patients contribute to the development of care strategies, ensuring relevance and effectiveness.
Commitment to Accountability. Collaborative planning is paired with a strong focus on...
2025-01-3021 min
Swaay.Health PodcastCareer Tips & Must-Have Healthcare Marketing Strategies from Industry ExpertsIn a lively and insightful Swaay.Health “Coffee Chat Roundtable,” Colin Hung and I were joined by healthcare marketing experts Burt Rosen and Julie Wolk. During our conversation, we shared unfiltered realities of our career journeys, challenges we’ve faced in the industry, and valuable advice for those seeking jobs or looking to make an impact. The discussion sheds light on the evolving landscape of healthcare marketing and the skills necessary to thrive.
Catch the entire discussion for more insights and in-depth perspectives on navigating a career in healthcare marketing:
We began the convers...
2025-01-2755 min
Swaay.Health PodcastBreaking Down Silos: Dr. Graham Gardner's Vision for Better Patient EngagementIn an exclusive interview with Swaay.Health at the E3 Executive Summit hosted by Kyruus Health (Kyruus), Dr. Gardner shared his thoughts on the state of patient experience, where collaboration is happening, and how Kyruus is helping to enable more cooperation.
Key Takeaways
Collaboration is Essential. Solving healthcare’s biggest challenges requires breaking down silos between payers, providers, and other stakeholders.
Smart Care Navigation. Health systems must prioritize the right care at the right place—freeing capacity for high-acuity cases by directing low-acuity needs to retail clinics or remote monitoring.
Trust-Building Works. Open communication betw...
2025-01-2200 min
Swaay.Health PodcastCracking the Code: Insights into Building Patient Trust Through Digital ChannelsDrew Veach, Senior Account Manager at BizStream, and Sean Wright, Lead Product Evangelist at Kentico, recently joined Sway.Health to discuss the unique hurdles healthcare organizations face in building a consistent patient experience across websites, apps, and social media. They also shared actionable strategies for healthcare organization who want to start the year off with meaningful progress towards a more desirable experience.
Key Takeaways
Consistency Builds Trust. Ensuring consistent information across all digital touchpoints—like websites, apps, and social media—prevents patient confusion and fosters trust.
Personalization Within Privacy Limits. Healthcare organizations can pers...
2025-01-1700 min
Swaay.Health PodcastHealthcare Podcast & AI's Impact on Marketing with Saul Marquez from Outcomes RocketI should have known how great Saul Marquez, Founder and CEO at Outcomes Rocket, would be as a podcast guest since he is a true expert on podcasting in healthcare. Marquez and I have met multiple times at healthcare conferences and he’s been gracious enough to have me on his podcast. Plus, I’ve even been invited on one of the podcast his agency produces for a health IT company. I knew how polished he was at creating podacsts.
As we kicked off the discussion, I asked Marquez if podcasts have reached a saturation point. It seems...
2025-01-1620 min
Swaay.Health PodcastExploring AI, PR Trends, and Marketing Synergy with a Swaay.Health Award WinnerOne of the best parts of the Swaay.Health LIVE conference is giving out the Swaay.Health Awards (Currently open for 2025). It is amazing to see the great work being done by the wide variety of healthcare marketing and communciations professionals in the community. The winners bring a wide variety of expertise and experience. That’s why I was really excited to sit down with Tim Busche, MBA, Co-Founder, President & CEO at Envision Health, who won the 2024 Swaay.Health Agency of the Year award.
In our video discussion, we talk with Busche about how he and his tea...
2025-01-0819 min
Swaay.Health PodcastHow to Build a Strong Healthcare PR Team: Insights from Aria MarketingScott Collins, President & CEO of Aria Marketing, shares his insights with the Swaay.Health team on building successful PR teams in the healthcare IT industry. Comparing team-building to assembling a jigsaw puzzle, Collins emphasized the importance of aligning diverse skills and goals. Rejecting competitive workplace cultures, he fosters collaboration and mutual support at Aria Marketing, prioritizing shared work and a culture of teamwork as key drivers of success.
Listen now to learn more about Collins’ leadership philosophy and his strategy for cultivating high-performing PR teams.
You can also subscribe to the Swaay.Health Podcast on an...
2024-12-0619 min
Swaay.Health PodcastWe Launched a Podcast: Your Pulse on Healthcare MarketingIn response to popular demand from the community, the team at Swaay.Health have officially launched the Swaay.Health podcast. We were joined by veteran healthcare podcaster Carol Flagg for an exciting debut episode. Designed to provide the healthcare marketing community with valuable insights and engaging content, the podcast is a must-listen for marketers and PR professionals at health IT companies, provider organizations, nonprofits, and more.
The podcast was born out of a desire to offer more convenient access to our content. Our mission is simple: deliver a dynamic mix of education, expert insights, and some much-needed...
2024-11-0728 min
This Just In Radio ShowJohn Lynn Founder of Healthcare IT Today and Swaay HealthHost Justin Barnes invites back John Lynn, Founder of Healthcare IT Today and Swaay Health to catch up on their long time friendship in the industry. They discuss John's 3 macro trends of the industry, AI Everything, Security, and Workforce.
2024-08-1126 min
This Just In Radio ShowJohn Lynn Founder of Healthcare IT Today and Swaay HealthHost Justin Barnes invites back John Lynn, Founder of Healthcare IT Today and Swaay Health to catch up on their long time friendship in the industry. They discuss John's 3 macro trends of the industry, AI Everything, Security, and Workforce.
2024-08-1127 minThis Just In Radio ShowJohn Lynn Founder of Healthcare IT Today and Swaay HealthHost Justin Barnes invites back John Lynn, Founder of Healthcare IT Today and Swaay Health to catch up on their long time friendship in the industry. They discuss John's 3 macro trends of the industry, AI Everything, Security, and Workforce.
2024-08-1127 min
This Just In Radio ShowJohn Lynn Founder of Healthcare IT Today and Swaay HealthHost Justin Barnes invites back John Lynn, Founder of Healthcare IT Today and Swaay Health to catch up on their long time friendship in the industry. They discuss John's 3 macro trends of the industry, AI Everything, Security, and Workforce.
2024-08-1127 min
SmokeOut KonversationsSorry 4 the wait. Please give me grace.This episode is for adults. Please if your under 18 this episode is not for you. Thank you. Please disregard all the background noise. I was in an outdoor setting and it was a party going on so it’s a lot going on. My next episode will be better *Promise. I couldn’t edit any out. So it was either delete the whole episode or drop it how it is. So this episode is uncut. Thank you for listening. Enjoy this episode.💕
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2024-04-301h 19
Inside The Media MindsInside the Media Mind of John Lynn: Healthcare IT Today and Swaay.HealthIn the latest episode of #IMM, Christine speaks with John Lynn, Founder of Healthcare IT Today and Swaay.Health
2024-04-0932 minSmokeOut KonversationsHealing your inner child/ Save The Babies !!Me and my special guest (my nieceyPooh) we get a lil deep today by doing a lil shadow work that's long overdue. This is a non Judgemental zone. So please listen with caution. These topics are sensitive 🥺
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2023-01-0119 minSmokeOut KonversationsHoliday Seasonnnn!Kansas city life. Starring my nephew M Dub💜 follow his social media; mac_doom sc:Marcusgifted
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2022-12-2649 min
Eat.Plank.Live PodcastInterview With Iman Oubou, the founder and CEO of SWAAY MediaIn this episode we chat with Iman Oubou, the founder and CEO of SWAAY Media, a former Miss New York US, philanthropist, champion of Women, and published Scientist.
2022-12-1349 minSmokeOut KonversationsWeird activity when dating and or getting to know someone 🤔Today me and my special guest will talk about things that we look out for when dating or getting to know someone..
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2022-10-1535 min
Toekomst voor Natuur12 – Hoe monitoring vlinders helpt – Chris van Swaay over natuurdata en vlinderbescherming in EuropaMetingen en cijfers spelen een belangrijke rol in onze maatschappij. Ook in de natuur wordt er volop gemonitord en daarom duiken we in deze aflevering in de rol van data en monitoring in natuurbeleid en natuurbeheer. Anthonie spreekt met Chris van Swaay, Europees vlinderexpert, projectleider bij De Vlinderstichting en sinds 1989 grondlegger van het meetnet vlinders. Je hoort wat een dienstweigering ‘in de oude tijd’ teweeg kan brengen, hoe Staatsbosbeheer toen over vlinders dacht en hoe de dagvlinderfauna in Nederland in drie decennia drastisch veranderde. We spreken over het belang van langjarige, gestructureerde tellingen, veldervaring en de risico’s van big da...
2022-08-2043 min
GoodstoryEp. 28 — An investor’s rejection leads to an epiphany about self and the future of AI-powered digital content creation / Iman Oubou, Founder & CEO, SWAAY, and Author, “The Glass Ledge.”
Do you want to be a writer but suffer from writer’s block? I know I often do! Well, my guest today may have the perfect solution for us — the world’s first AI-powered writing and publishing platform — that she says will help you put words 3x faster on the page, and transform the future of writing, publishing, and connecting.
The AI platform is the brainchild of tech entrepreneur, startup founder, and former beauty queen, Iman Oubou. Oubou is the author of a new book just released called, “The Glass Ledge: How To Break Through Self-Sabotage, Embrace Your Power, And Create You...
2022-07-2750 min
Techtopia with Chitra RagavanEp. 28 — An investor’s rejection leads to an epiphany about self and the future of AI-powered digital content creation / Iman Oubou, Founder & CEO, SWAAY, and Author, “The Glass Ledge.”
Do you want to be a writer but suffer from writer’s block? I know I often do! Well, my guest today may have the perfect solution for us — the world’s first AI-powered writing and publishing platform — that she says will help you put words 3x faster on the page, and transform the future of writing, publishing, and connecting.
The AI platform is the brainchild of tech entrepreneur, startup founder, and former beauty queen, Iman Oubou. Oubou is the author of a new book just released called, “The Glass Ledge: How To Break Through Self-Sabotage, Embrace Your Power, And Create You...
2022-07-2750 minSmokeOut KonversationsGAME NIGHTT!! Would You Rather🤍Tonight's episode I wanted to switch things up and give you something different. Hope you enjoy it. That last question is for YOU. Feel free to send emails if you want to be on the show. Kbeeh11@gmail.com 💜
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2022-05-2146 min
Creating Confidence with Heather Monahan#215: Reclaim Your POWER With Iman Oubou Founder Of SWAAY Media & Miss New York US 2015In This Episode You Will Learn About:
Claiming your power
Embracing your FULL identity
Making an impact as an entrepreneur
Resources:
Website: swaay.com
Read The Glass Ledge
Join Voices+
Listen to Women Who SWAAY Podcast
Email: info@swaaymedia.com
LinkedIn: @Iman Oubou
Instagram: @imanoubou
Facebook: @swaaymedia
Twitter: @ImanOubou
Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com
If you haven't yet, get my first book Confidence Creator
Show Notes: You possess the power to CHANGE your life; use it! Take control of your circumstances and build the...
2022-05-1037 minSmokeOut KonversationsBeware of your SugarDaddyI will explain the dangers of being a sugar baby. Please send in emails. To kbeeh11@gmail.com
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2022-02-1112 minSmokeOut KonversationsIt's okay to speak on your depressionMy male friend speak on depression. It's okay for men to speak on your feelings. I offer a safe space. I'm hear to listen. Not speak. Email how you feel. I'll read it leaving your name anonymous and offer advice. No bias opinions here. Kbeeh11@gmail.com. Make sure you put Smokeout Konversations in the headline swaaybabiess 😊 Happy Holidays 💕
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2021-12-051h 07SmokeOut KonversationsBe Vigilant at all times.Kidnapping and killing of women and children is at an all time high and it's not okay if you don't know how to protect yourself or your children. Follow my special guest instagram @ theelder_iamshe
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2021-09-2620 minSmokeOut KonversationsWomen are you raising your man or are you guys building eachother up ?Be real with yourself. Send in feedback kbeeh11@gmail.com.. I'm open to have guest speakers as well..
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2021-06-0909 minSmokeOut KonversationsDoes your past affect your future.Shit gets real with my guest. Make sure you tune in to the next podcast
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2021-05-2722 minSmokeOut KonversationsStay up for you and stay vigilant. .Insite on deaths that were not reported. Stay on your toes.
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2021-05-0215 minSmokeOut KonversationsMake it make sense. LolFollow my guest stars @envy_kira12 & poontie2 instagrams. Show love. 🧡🧡
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2021-01-1738 minSmokeOut KonversationsWhat type of hoe are You ?Grasp the concept of the four pack. Then choose which one you are lmao
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2021-01-1750 minSmokeOut KonversationsWe all need reassurance on this vaccine.If they wont take it , why should you ?
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2021-01-1609 minSmokeOut KonversationsBe more vigilant.R.i.p to my uncle. Be safe and happy new years to you. And your family. Thank you for listening. 🧡
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2021-01-0105 minSmokeOut KonversationsHappy halloween.I know I'm late. But I promise. It was worth the wait. Grab your blunt and prepare to listen and laugh at our comical halloween night which was thrown together last minute. Not knowing who all was gonna show. 🤣🤣 Enjoy
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2020-11-1526 min
Meneer KartonDe stem van het volk! (met Frank Hoelen & Victor van Swaay)Men moet luisteren! En een mening moet je hebben! Ook al heb je niets te melden. Dat is de stem van het volk! Ondertussen sleept Meneer Karton een grote tank l'Oréal naar de voet van de berg. Frank Hoelen & Victor van Swaay zijn samen verantwoordelijk voor zowat alle Vlaams en Nederlands ingesproken Disney en Pixar films. ‘De Leeuwenkoning’, ‘Coco’, ‘Belle en het beest’, ’Vaiana', ‘Finding Dory’, ‘Zootropolis’, ‘De kleine zeemeermin’, ‘Pokemon’, ‘Yu-Gi-Oh!’, ‘De pinguïns van Madagascar’, ‘Sonic’ & ‘Teenage Mutant Ninja Turtles’ is nog maar een kleine opsomming in hun indrukwekkende CV.
2020-10-2907 minSmokeOut KonversationsCheck this outNewly married couple. Sharing problems and thoughts.
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2020-08-1829 minSmokeOut KonversationsLeo editionSending birthday shoutouts to my fellow Leo's 💜
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2020-08-0602 minSmokeOut KonversationsBlack lives matterSpecial guest. Tune in to the next podcast
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2020-06-0927 minSmokeOut KonversationsProtest in peace.RIP Goerge Floyd and breonna Taylor. And the rest of our fallen brothers and sisters
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2020-06-0805 minSmokeOut KonversationsSoup topicsSpecial guest. W. Serious knowledge. I’m not gonna keep you waiting for more podcast. Tune in
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2020-05-1929 minSmokeOut KonversationsJuicy talk w. My handsome special guest KTThis is for mature audiences only 💕
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2020-05-1922 minSmokeOut KonversationsJust a lil random girl talk.It get juicy my next podcast. Tune in💜
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2020-05-1608 minSmokeOut KonversationsMe and a friend talk about how and how not to approach women.He wants to remain anonymous but guys do you agree with him. ?
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2020-05-0913 minSmokeOut KonversationsParenting w/ a dash of zodiac signsWe talk about different ways to parent children. But like smokers do we ending up talking about zodiac signs🤣
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2020-05-0912 min
The Witch of Wall Street with Laura TynanEp 102. Why it's time to SWAAY the conversation for Women in Business with Iman OubouWhat does science, entrepreneurship and beauty pageants have in common? Introducing; Iman Oubou.On this exciting episode Laura is joined by Iman to discuss how she used her diverse experience in business, pageantry and STEM to build a successful mediatech platform, SWAAY, that is changing the face of the media landscape for women.Iman is a Moroccan-American self-made entrepreneur, published scientist and former Miss New York and was named by CIO Magazine the number one “Female Entrepreneur to Watch”.Find out more about Iman here:Website: swaay.com/IG: instagram.com/swaaymedia/FB...
2020-04-2752 minThe Witch of Wall Street with Laura TynanEp 102. Why it's time to SWAAY the conversation for Women in Business with Iman OubouWhat does science, entrepreneurship and beauty pageants have in common? Introducing; Iman Oubou.On this exciting episode Laura is joined by Iman to discuss how she used her diverse experience in business, pageantry and STEM to build a successful mediatech platform, SWAAY, that is changing the face of the media landscape for women.Iman is a Moroccan-American self-made entrepreneur, published scientist and former Miss New York and was named by CIO Magazine the number one “Female Entrepreneur to Watch”.Find out more about Iman here:Website: swaay.com/IG: instagram.com/swaaymedia/FB...
2020-04-2752 minSmokeOut KonversationsQuarantine editionSoup topics.
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2020-04-1427 minSmokeOut KonversationsRandom talks.We had some catching up to do. .
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2020-04-112h 12SmokeOut KonversationsJust random Smokeout KonversationsThis segment we touch on a lil bit of everything . Tune in
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2020-04-1030 minSmokeOut KonversationsSoup topics.Sorry for the wait ladies and Gents. More contact on the way. Snapchat: swaayswaay
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2020-04-1045 minSmokeOut KonversationsEp. 3.New year new topics. Special guest. @uglybettyhoe fb: Henry Leland. Shantel benson. Follow them.
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2020-01-1046 minSmokeOut KonversationsHappy new year.Another decade? More like another day another dollar . Ha. Thank you for listening tune in to the next podcast 💜
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2020-01-0204 minSmokeOut KonversationsEp. 2. Smoke out session between my mom and my sister. Just to clarify. My mom does not smoke .😘Justmmmm
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2019-12-2609 minSmokeOut KonversationsSoup topics. I touch on various topics and situations. Also dreams. Tune inFirst time doing a podcast . So I touch on frequencies with my intro included. Give feedback. Tell me what you wanna hear me talk about. !
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2019-12-2404 minSmokeOut KonversationsSmokeOut Konversations (Trailer)---
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2019-12-1600 min
Life After The Crown With Tim TialdoFounder and CEO of Swaay Media Iman Oubou - Learn How This Former Miss New York United States Is On a Mission To Change The Women's Media LandscapeMy guest today finished 2nd runner up in 2015 at the Miss United States pageant. She is a Moroccan-American self-made entrepreneur, the founder and CEO of Swaay Media and was a 2018 Miss Universe Selection Committee Member Through her experience with business, pageantry and STEM, she noticed a bias media representation of women which inspired her to launch SWAAY, which is a digital platform highlighting stories of female leaders challenging the status-quo,and championing the voices of female change-makers through substantive and inspiring content. Her podcast, Women Who SWAAY, was number 2 on iTunes in 2015, and was ranked...
2019-06-0451 min