Shows
Dude! Where's My ROI?Ep 012: Smitha Hemmigae on “B2B Strategies, Data-Driven Marketing and more” | Dude Where’s My ROI!Episode description:
Today we caught up with the lady who ranked among the top 50 Digital Marketers in India- Smitha Hemmigae. She is the Founder of Your Philanthropy Story.
Smitha is an Entrepreneur, Leader & a Core Marketer! Currently the Head of Marketing at ANSR, she is ranked among the top 50 Digital Marketers in India. Highly motivated, a visionary, and a performance-driven marketing executive having over 17 years of success in developing highly successful and award-winning marketing programs for the technology services industry.
Before ANSR, Smitha has worked as a Head of Marketing at ThoughtWorks where...
2021-05-2148 min
Dude! Where's My ROI?Ep 011: Abhishek GP on “Demand Generation, Brand Marketing and Inbound Marketing” | Dude Where’s My ROI!Episode description:
Today we catch up with an award-winning, sales and marketing professional with experience in demand generation, brand, and sales - Abhishek GP.
Abhishek GP is the Global Demand Generation Head at Freshworks. His experience straddles across Startups to Fortune 100 organizations with a concentration in areas including Digital Acquisition & Growth Strategy, Content Marketing, Brand Marketing, Consumer Research, Digital Marketing, Mobile App Marketing, E-commerce Marketing, Sales Enablement, Account Management, and Channel Sales.
Before Freshworks, Abhishek has worked as a Digital Marketing Head at American Express where he worked on Direct Response Marketing, Mobile...
2021-05-2142 min
Dude! Where's My ROI?Ep 010: Vishal Purohit on “Niche Brands, Measuring Success, Content Creation” | Dude Where’s My ROI!Episode description:
Cheese and Crackers. You heard that right.
Vishal is the founder of “Cheese and Crackers” - a Content Agency that works with brands such as Club Mahindra, Pantene, PNB, Godrej, Shapoorji Pallonji… With extensive experience from the world of advertising, marketing both from the agency as well as brand side - Vishal has a keen understanding of the business of marketing.
Having executed campaigns at a large scale, he also understands not only to deliver ROI but also understands how to measure it effectively. Over the years, Vishal has consistently been recognized by ent...
2021-05-1845 min
Dude! Where's My ROI?Ep 010: Vishal Purohit on “Niche Brands, Measuring Success, Content Creation” | Dude Where’s My ROI!Episode description:
Cheese and Crackers. You heard that right.
Vishal is the founder of “Cheese and Crackers” - a Content Agency that works with brands such as Club Mahindra, Pantene, PNB, Godrej, Shapoorji Pallonji… With extensive experience from the world of advertising, marketing both from the agency as well as brand side - Vishal has a keen understanding of the business of marketing.
Having executed campaigns at a large scale, he also understands not only to deliver ROI but also understands how to measure it effectively. Over the years, Vishal has consistently been recognized by entities like W...
2021-05-1145 min
Dude! Where's My ROI?Ep 010: Vishal Purohit on “Niche Brands, Measuring Success, Content Creation” | Dude Where’s My ROI!Episode description:
Cheese and Crackers. You heard that right.
Vishal is the founder of “Cheese and Crackers” - a Content Agency that works with brands such as Club Mahindra, Pantene, PNB, Godrej, Shapoorji Pallonji… With extensive experience from the world of advertising, marketing both from the agency as well as brand side - Vishal has a keen understanding of the business of marketing.
Having executed campaigns at a large scale, he also understands not only to deliver ROI but also understands how to measure it effectively. Over the years, Vishal has consistently been r...
2021-05-1045 min
Dude! Where's My ROI?Ep 009: Ramalingam on “Crypto, Building a Brand, Communicating Ideas, Growth” | Dude Where’s My ROI!Episode description:
Ramalingam is a brand change agent, consistently looking at problems, and solving them via innovation. He has worked with big brands such as Coca Cola, Cipla and got a very first hand experience into the world of how sales and marketing actually works. He understands the nuances of marketing as well as the pragmatism of sales.
From being a systems engineer - he’s come a long way today - as he works with CoinDCX - as a head of Brand and Communication where he spends time to come up with ideas and strategies to...
2021-05-0436 min
Dude! Where's My ROI?Ep 008: Arnav Neel Ghosh on “Business of Tech, AR/VR, Brand Building” | Dude Where’s My ROI!Episode description:
Our Guest today is Arnav Neel Ghosh - A Futurist, Mentor, and Commercial Leader. He focuses on how emerging tech impacts communications and business. A big proponent of the shared economy; he loves to triangulate content, commerce & technology.
Having worked in leadership roles across multiple markets with some truly innovative global projects with brands such as Orange (Vodafone), Coke, Unilever, Nike. One of the early movers in the space of AR - he founded Blippar - the world’s leading augmented (AR) reality platform for helping business be “Future Ready” through AI, AR, VR, IO...
2021-05-0342 min
Dude! Where's My ROI?Ep 007: Bhavishya Garg on “UX|UI, Hustling, Building Career Path & Community” | Dude Where’s My ROI!Episode description:
Bhavishya Garg is the Head of UX @MX Player and is one of the main guy’s working behind the scenes of MX Taka Tak. He is all about the hustle - right from the start - in his college days he was inspired and started creating clubs much like you see in International schools and universities. As a student he started his side hustle working with over 30 companies - yes you read that right. He did everything that he could get his hands on - right from coding, marketing, designing and much more.
Pr...
2021-05-0341 min
Dude! Where's My ROI?Karthik Nagarajan on “Company Culture, Content Marketing, Podcasts, Marketing Technology, Amul and more!” | Dude Where’s My ROI!Karthik Nagarajan has worn many hats throughout his career - right from Sales, Marketing, Content to being a Podcaster himself. The Filter Koffee is his expression into the world where he gets in guests from a variety of segments and walks of life. Topics range from Activism, Creativity, Business, Entrepreneurship and more…
He has scaled profitable businesses from scratch, across content, insights, research, and consulting. He has a keen eye for detail as well understands the foundation behind a successful business and thereby brings a lot of value driving the company culture forward each and every day....
2021-04-2642 min
Dude! Where's My ROI?Ninad Chhaya on “Gaming, Digital + Physical Experiences, Connected Packaging, AR/VR, Advertising and more” | Dude Where’s My ROI!Ninad Chhaya is the Co-Founder & COO at GoPhygital. Known for always working on newer technologies - he co-founded WITS - a digital agency as early as 1995 - when digital agencies in India were almost unheard of. Next he ventured into the world of gaming with Indiagames - the premiere indian gaming company. Again a move ahead of the time and he went on to become one of the leaders in the game developers in India. Over the years he has donned a lot of hats and has worked across all the functions right from Creative, Business, Operations leading...
2021-04-2645 min
Dude! Where's My ROI?Learn About The MarTech EvolutionDo you wonder what it's like to work for a big company like Microsoft?
Our speaker of this episode of Dude! Where's My ROI? surely does!
In this episode, learn about the MarTech evolution over the years and find the answer to the question - Dude! Where’s my ROI?
Did you know Haptik already had a work from home structure in place? Learn more about it in this podcast!
2021-04-1640 min
Dude! Where's My ROI?Aaryendr Rajpurohit on “The Transition from Offline to Online, B2B vs B2C, and more | Dude Where’s My ROI!Episode description: Aaryendr Rajpurohitcurrently the General Manager - Training & Enablement at Netcore Solutions. He hails as a reputed International trainer for Sales, Product, and Digital Marketing, with experience of training more than 6000+ individuals, Professionals, 100+ companies, plus 150+ colleges across 20+ countries. He is also the author of "Bullock Cart to ECart!”
Aaryendr shares his experience of how he built his foundation of digital marketing during his first stint and helped create the online presence for Jaico Publishing House. He helped them with the transition of their business from offline to online - which at the time resulted in 40% on...
2021-01-2121 min
Dude! Where's My ROI?How Does Marketing Look Like In COVID Times?Episode Description - Which elements should we focus on to achieve higher ROI in the times of pandemic?
In this episode, learn some tips on how to make a local business online and deliver the right message to the audience. Learn how to capitalize the recent happenings in the market!
Episode Highlights - In this podcast of “Dude, Where’s My ROI?” meet the man who can decipher the madness behind social media, Shreyas Deshmukh. He is the Senior Brand Services Manager, Social Media at FCB Interface, and a social media enthusiast. He has 8+ years of experience in Social Media.
He sha...
2021-01-2151 min