Shows
Mompreneur MasteryLess Hustle for Better Business with Tracy StangerWhat if the problem isn’t that you’re not doing enough, but that you’re doing too much of what doesn’t actually work for you?In this episode of Mompreneur Mastery, I’m joined by Tracy Stanger for a conversation about building a business that fits your life, your brain, and your actual capacity.We talk about why copy-paste strategies and guru formulas leave so many business owners burned out, how Tracy’s background and early motherhood shaped her anti-hustle approach, and why “less but better” starts with noticing what you hate, what drains you, and...
2026-02-0231 minMompreneur Mastery“Planned-ish” Beats Perfect for Mom Business Owners with Alexandra MarzielloAlexandra Marziello is a twin mom, former corporate finance professional, and the founder of Back to Home Base. She left her corporate job, started a business almost immediately, and built it while parenting two toddlers and embracing a very planned-ish approach to life and work.In this episode, we talk about what it actually looks like to run a business from home with kids, including:why strict schedules fall apart fast and what works better insteadbuilding a business in short pockets of timeletting go of perfection and focusing on strengths early onthe mental shift required when...
2026-01-2631 minMompreneur MasteryIs Online Business Coaching Out of Control? Fake Urgency, Shame Tactics and How to Protect YourselfOnline business coaching has gotten chaotic in a very specific way. Too many people are selling support they are not qualified to give, recycling the same scripts, leaning on borrowed credibility, and creating this MLM adjacent loop where coaches hire other coaches just to stay afloat. Meanwhile buyers are left confused, pressured, or wondering why something felt off.In this episode I'm joined by my business bestie Stacy Braga and we talk about why the coaching space feels out of control, how shame gets used to pressure people into programs, how “mindset” gets used to deflect real prob...
2025-12-0853 min
Mompreneur MasteryHow To Share Case Studies That Actually Convert With Sreyasi SenGuptaIn this episode, I sit down with Sreyasi, a case study strategist who creates some of the most detailed, conversion-driven client stories I’ve ever seen. If you’ve been feeling the pressure of today’s skeptical buyers or you’ve noticed that screenshots don’t move the needle like they used to, this conversation is going to hit home.We talk about why trust is at an all-time low, why surface-level testimonials aren’t enough anymore, and how case studies give your audience the context they need to feel confident investing in your offer. You’ll hear how Sreya...
2025-11-2429 minMompreneur MasteryPodcast Guesting That Brings Clients with Candace DudleyEver feel like you’re posting nonstop but still invisible? Podcast guesting might be the shortcut you’ve been looking for.In this episode, I’m joined by Candace Dudley, podcast guesting strategist and fellow mom, to talk about how getting on the right podcasts can help you get seen, build trust, and sign clients—without adding more content to your already full plate.We dive into:How to pull out your niche speaking topics so you actually stand outWhy “nos” are a good thing (and what they really mean)The 3 parts of every great interv...
2025-09-2234 minMompreneur MasteryHow to Pivot Your Business When It’s No Longer Aligned with Caroline HullEver felt like your business looks successful on the outside… but feels completely off on the inside?That’s exactly what happened to my friend Caroline Hull. She built a thriving podcast agency, rebranded, grew a team, did all the things she was “supposed” to do — and still felt disconnected. Throw in AI shaking up the podcasting industry, and it became clear: it was time to pivot.In this episode, we chat about:How to know when your business is no longer alignedWhat a rebrand and full business pivot actually looks likeWhy forcing yourself to keep ch...
2025-09-0838 min
Mompreneur MasteryThe Offer Suite Reset: What You Think You Need vs. What Actually Works with Maggie PattersonCourses, VIP days, retainers, digital products- oh my!If your offer suite feels more like a jigsaw puzzle than a business strategy, this episode is for you.I’m joined by Maggie Patterson, creator of BS-Free Business®, author of Staying Solo®, and host of three podcasts, to talk about what service providers really need in their offer suite to build a profitable, simple, and sustainable business. No hustling required.We get into:Why most offer suite advice is built for hype, not real service businessesWhat to focus on when your capacity is limi...
2025-08-1134 minMompreneur MasteryBuilding a Bussiness With Intuition, Not Hustle with Lisa AvilaEver feel torn between what “makes sense” and what feels right in your business?Been there. Still there, sometimes.In this episode, I’m joined by Lisa Avila, business strategist for Tenacious Moms and mom of three, to talk about how to actually trust yourself when making decisions in your business—and why your intuition might be the strategy you’ve been overlooking.We chat about:How to use the intuition you already have as a mom to guide your businessThe difference between balance and harmony (and why harmony wins)How t...
2025-06-1626 min
Mompreneur MasteryMake Your Offers More Valuable (Without More Effort) with Jensen Savagef you’ve ever thought “I should probably add more to this offer so people will buy,” hit play on this one.Marketing strategist Jensen Savage joined me to talk about:Why more effort doesn’t always mean more value (and what to do instead)Her Golden Quadrant method for scaling without losing your sanityHow to figure out what’s actually worth your timeSmall tweaks that make your offer feel premium (without doing more work)Why you might be showing up in the wrong places — and how to fix itBasically: this is your permission s...
2025-05-2626 minMompreneur MasteryYour Permission to Stop Chasing Trends on Instagram (And Still Book Clients)You’ve been showing up. You’re consistent. You’ve tested the trends, saved the audio, posted the Reels, and tried the templates… so why is your content still not converting?In this episode, I’m breaking down the real reason your Instagram content isn’t leading to sales (spoiler: it’s not because you’re doing it wrong—it’s because you’re missing the strategy). I’ll show you what changes when you stop winging it and start posting with purpose—and what that actually looks like inside my membership, Post With Purpose, which is turning ONE this week!...
2025-05-1909 minMompreneur Mastery3 questions to ask if Instagram isn't bringing in clientsIs Instagram Helping You Make Sales—or Just Wasting Your Time?If you’ve been posting consistently and still aren’t seeing clients come in, this one’s for you.In this episode, I’m sharing the 3 questions I ask myself before I post—so I’m not just throwing content into the void. These are the same questions that helped me stop second-guessing everything I shared and finally start seeing results from the time I was already spending on Instagram.I’ll walk you through:How I make sure...
2025-05-1212 minMompreneur MasteryThe 1 hour/week Instagram strategy that actually works for busy momsBalancing business and motherhood is no small feat, and in this episode, we dive into the chaotic world of mompreneurs juggling tiny humans and their entrepreneurial dreams. We explore the all-too-familiar struggle of trying to make Instagram feel more like an ally than an extra toddler demanding attention. Imagine this: you’re already stretched thin, navigating nap times and snack attacks, and now you’re expected to be an Instagram superstar, too? Not cool, right? But fear not! We tackle the myth that more time on social media equals better results. Spoiler alert: it's about working smarter, not harder. We s...
2025-05-0512 minMompreneur MasteryHow to Make Instagram Actually Drive Sales (Without Doubling Your Workload)Pour yourself a cup of coffee and get comfy, because we’re diving deep into the wild, chaotic world of Instagram marketing for mompreneurs! If you’re feeling like you’re shouting into a void with your posts and still not seeing sales, you’re definitely not alone. We’ve all been there, right? In this chat, we’re peeling back the layers on why all that Instagram hustle often feels like running on a treadmill—lots of effort, but where’s the payoff? The truth bomb here is that without the right strategy, it’s just a game of posting pretty...
2025-04-2815 minMompreneur MasteryInstagram 101: Reels vs Carousels, Faceless Marketing, and MoreYou’re doing “all the right things” on Instagram—Reels, carousels, showing up when you can—but it still feels like nothing is working. The leads aren’t coming in, your grid feels messy, and you’re tired of guessing what to post.This episode answers the real Instagram questions you’ve probably been too overwhelmed or burnt out to ask. From what format to prioritize, to how to actually use your content when you're not actively launching, we’re breaking down how to use Instagram with strategy- not stress.Here’s what we’ll cover:Should you f...
2025-04-2119 minMompreneur MasteryDitch the Hustle: Easy Strategies for Selling More with AnnMarie RoseToday, we're diving into the world of paid workshops with the fabulous AnnMarie Rose, who's all about helping service providers scale their businesses without losing their minds. If you’ve ever felt like your business is more of a chaotic circus than a well-oiled machine, then this episode is your golden ticket to a calmer, more profitable life. We explore how to streamline your selling strategy, ditch the burnout, and actually make time for those precious family moments that keep us sane. Seriously, I was so inspired by AnnMarie that I signed up fo...
2025-04-1436 minMompreneur MasteryWhat to Track Instead of Instagram Likes to Get Sales with Jessica HowardSend us a textIf you’ve ever found yourself obsessing over likes, email open rates, or traffic numbers—this episode is your permission slip to stop. Marketing strategist and e-commerce expert Jessica Howard of 2PM Marketing joins the show to cut through the noise and break down the real marketing metrics that actually make a difference for your online business.From conversion rates to email click-throughs, Jessica shares the data points you should be watching (and how often to check them), why moms make the most efficient marketers, and how tracking just a few...
2025-04-0723 minMompreneur MasteryMore Sales, Less Hustle: Use Instagram + EmailSend us a textYou’re doing all the things on Instagram — posting, showing up in Stories, maybe even repurposing a Reel while reheating your coffee for the third time. But if your email list is sitting there like an untouched Costco-sized planner… this episode is your permission slip to change that.In this episode, we’re talking about why email marketing isn’t the enemy of Instagram (in fact, it’s your BFF) — and how to start building a list that works with your IG strategy to support actual growth.AND — I’ve got a free reso...
2025-03-2412 minMompreneur MasteryI Thought Trial Reels Were Pointless... Until They Made Me SalesSend us a textAt first, trial reels felt like another awkward Instagram feature trying to force itself into our strategy. But in this episode, I’m sharing the exact shift that helped me turn trial reels from “meh” to magnetic. I’m breaking down how I stopped treating them like throwaway content and started using them with intention—not to sell, but to attract the right people into my world.You’ll learn how trial reels can fit into a full Instagram sales strategy (hello, Step 1: Growth), how to lead with your personality and USP, and wha...
2025-03-2312 minMompreneur MasteryWhy AI is Tanking Your Instagram Engagement (and What to Do Instead!)Send us a textLet’s be real... AI is basically screen time for business owners. It’s fast, it’s easy, and it saves brain power, but it also turns your content into bland, forgettable noise. If you’ve ever scrolled past a post that seemed fine but left zero impact, that’s the AI effect in action. In today’s episode, I’m breaking down why AI-generated content isn’t converting your followers into buyers, and what you should be doing instead to make your content actually work for you.What You’ll Learn in This E...
2025-03-1715 minMompreneur MasteryDefining and Achieving Success as a Mompreneur with Laura SinclairSend us a textIn this episode of Mompreneur Mastery, host Sydney O’Brien sits down with Laura Sinclair, a strategic business mentor, podcast host, and founder of This Mother Means Business. Laura shares her journey from corporate marketing to gym ownership and ultimately to mentoring entrepreneurial moms. She opens up about the challenges of balancing motherhood and business, the misconceptions about mom entrepreneurship, and how moms can build profitable and fulfilling businesses without sacrificing family time.Laura and Sydney discuss the im...
2025-03-1034 minMompreneur MasteryThe Business Audit That Will Change Everything for Mompreneurs with Sammy BohannonSend us a textFeeling like you’re working non-stop but not seeing real growth? You’re not alone. Sammy Bohannon is here to talk about why so many mompreneurs feel stuck and how her Business Efficiency Audit helps them figure out exactly what to fix.We get into:✅ The real difference between a VA and an OBM and why it matters for your business✅ Running a business while homeschooling and trying to keep your sanity✅ The biggest time-wasters keeping you from growing✅ One simple tweak that can free up serious b...
2025-03-0328 minMompreneur MasteryHow This Mompreneur Works 8 Hours a Week and Still Makes SalesSend us a textEver feel like you’re working nonstop on your business but not actually moving forward? In this episode, I’m breaking down exactly how I run my business in under eight hours a week without sacrificing sales, growth, or client satisfaction. Spoiler: It’s NOT about luck or cutting corners. It’s all about building a business that fits your life—not the other way around. I’ll share the systems, strategies, and smart tools I use so you can do the same!💡 What You’ll Learn in Th...
2025-02-2413 minMompreneur MasteryHow My Client Got 3500% More Engagement & Dream Client DMs in 1 WeekSend us a textFeeling like you’re just posting into the void on Instagram? You’re not alone. In this episode, I’m breaking down the exact strategy that helped my client increase her engagement by 3500% in just one week—without adding more work to her already full plate. More importantly, this shift led to dream clients DMing her, ready to buy.If you’re tired of chasing trends, second-guessing your content, and seeing zero return on your effort, this episode is for you. You’ll learn three key cha...
2025-02-1713 minMompreneur MasteryFrom Burnout to Breakthrough: Smart Business Pivots with Mariah ScrivensSend us a textDo you ever feel like you're putting in all this effort in your business, but it’s just not giving back the way you thought it would? Or maybe the spark that got you started has completely fizzled out? If you’ve ever wondered whether it’s time to pivot—or just tweak things so they feel better—this episode is for you.Today, I’m chatting with Mariah Scrivens, a former teacher turned multi-business owner who knows a thing or two about big shifts. Mariah went from selling digital prod...
2025-02-1033 minMompreneur MasteryHow I Got Fully Booked on Instagram With Less Than 300 FollowersSend us a textWhat if I told you that you could be fully booked with paying clients on Instagram… with less than 300 followers?Sounds impossible, right? But that’s exactly what I did—while solo parenting three kids under five, creating Canva graphics on my phone in the dark, and navigating deployment life. I was doing everything I thought I was supposed to do… and still, nothing was working. Until I made one simple shift.In this episode, I’m pulling back the curtain to show you exactly what changed so you can...
2025-02-0316 minMompreneur MasterySimplify Instagram: Stop Overthinking and Start Seeing ResultsSend us a textIf marketing your online business on Instagram feels like a full-time job (that isn’t actually your job), let’s fix that.In this episode, we’re cutting through the noise and tackling Instagram overwhelm head-on. You’ll learn:Why the algorithm isn’t your enemy (and how to stop chasing trends that don’t lead to sales).How quality beats quantity every time (posting intentionally > posting daily).Why Instagram is a long game (and how small, consistent steps add up to big results).This...
2025-01-2712 minMompreneur MasteryWhy Your Instagram Followers Aren't Buying and the 5 Steps to Fix ItSend us a textAre you posting on Instagram, hoping for sales, but hearing nothing but crickets? You're not alone. Sales don’t happen from a single post. They come from having a clear, intentional strategy.In this episode, I break down my 5 Steps to Sales on Instagram strategy, the same one I use for my business and teach to my clients. This proven method has helped people go from sporadic posts to consistent sales—and it’s simpler than you think.Whether you’re an Instagram pro or feeling stuck, this episode is your...
2025-01-2016 min
Mompreneur MasteryStop Chasing Instagram Trends, Start Using Them StrategicallySend us a textPut a finger down if you've ever scrolled through Instagram, saved a bunch of trending audio clips, and created Reels you thought would crush it—only to be met with crickets in the comments. Sound familiar? Here’s the truth: chasing trends isn’t the key to growing your business. Strategically using trends is.In this episode of Mompreneur Mastery, I’m sharing my no-fail system for finding and using trending audio in a way that actually works for your business—no endless scrolling, no random guesses, and no wasted time...
2025-01-1314 min
Mompreneur MasteryThe No-Nonsense 2025 Instagram Guide for MompreneursSend us a textInstagram rolled out a wave of updates in 2024—some useful, some forgettable. In this episode, I break down the key features that actually deserve your time, how to use them with intention, and the strategies I’m focusing on to make Instagram work smarter, not harder, in 2025. If you’re feeling overwhelmed by all the features and trends, don’t worry—I’ve got you covered with practical advice to simplify your approach while still getting results.From trial reels and carousel upgrades to phasing out hashtags and rethinking DM strategies, I dive into...
2025-01-0620 minMompreneur Mastery3 Instagram Posts for Mompreneurs Too Busy Hiding the Elf to Plan ContentSend us a textIt’s mid-December, and you’re juggling holiday chaos while Instagram quietly lingers at the bottom of your to-do list. But what if staying consistent on Instagram didn’t have to feel like another thing on your plate? In this episode, I’m breaking down exactly how you can show up intentionally—without overthinking it or losing your mind.From personal and storytelling posts to deeper connection moments, you’ll learn how to create content that resonates during the busiest season of the year. I’m also sharing what not to stress...
2024-12-1615 min
Mompreneur MasteryThe Secret Sauce to Copy That Sells with Stacy BragaSend us a textAre you tired of spending hours staring at a blank screen, unsure what to write to actually get sales?Wondering how to turn your story into messaging that actually connects—and sells?If so, this episode is for you. I’m talking to Stacy Braga, a former teacher turned copywriting expert, who’s mastered the art of crafting copy that feels authentic and drives results. Whether you’re stuck figuring out how to describe your offer, or you’re looking for a way to make your marketing feel less sa...
2024-12-0926 min
Mompreneur MasteryInstagram Time-Wasters That Are Killing Your Sales (And What to Do Instead)Send us a textInstagram can be your business's best friend or that toxic time-sucking frenemy. If you're tired of spending hours creating, posting, and chasing trends only to see little or no sales, this episode is for you! Today, I'm breaking down the biggest Instagram time-wasters and what to do instead to turn your efforts into sales. Plus, since it’s Cyber Monday, I’ve got a special deal for you that you won’t want to miss.MENTIONED IN THIS EPISODE:5 Steps to Sales on Instag...
2024-12-0911 min
Mompreneur Mastery5 Things Holding Back Your Instagram Sales (That I Fix in an Audit)Send us a textAre you spending hours on Instagram without seeing the sales you’re aiming for? It’s not your fault—it’s your strategy. In this episode, I’m breaking down the five areas I review in an Instagram Strategy Audit to turn your posts into powerful sales tools. We’ll talk about how a disconnected strategy leads to missed opportunities and why every post should have a purpose.Say goodbye to the post-and-pray cycle and hello to a clear roadmap for success. Whether it’s profile optimization, content creation, engagement str...
2024-11-1818 min
Mompreneur MasteryAudit For Profit 3: How Mompreneurs Can Pinpoint What to Share for More SalesSend us a textEver feel like you’re just tossing Instagram posts out there, hoping one will stick? That maybe, just maybe, one of them will hit the mark and get you engagement, follows, or even sales? Posting without a plan is like assembling furniture without instructions: it takes forever, it’s frustrating, and you might not end up with something that works in the long run.This episode is part of the Audit for Profit series, and today we’re talking about how to audit your Instagram content to ensure your posts a...
2024-11-1121 min
Mompreneur MasteryAudit For Profit 2: Increasing Instagram EngagementSend us a textEver hit "post" on Instagram and waited for those likes, comments, and DMs to roll in... only to hear crickets? Or maybe you’re crossing your fingers every time, hoping your next post finally catches fire. Been there, felt that, and I know it’s frustrating.That’s exactly why this episode is all about moving from “post and pray” to actual, meaningful engagement—where you’re not just throwing spaghetti at the wall. Because let’s face it, as busy moms running businesses, we don’t have time to waste on posts that aren...
2024-11-0414 min
Mompreneur MasteryAudit for Profit 1: Boost Link Clicks by 15% with an Instagram Profile AuditSend us a textEver feel like you're always hustling on Instagram but still wondering why those followers aren't turning into clients? Or maybe you've been meaning to "fix up" your profile but keep putting it off because, honestly, who has the time? In this kick-off to the new “Audit for Profit” series, we’re starting right at the top with your Instagram profile—the foundation of your social media success.In this episode, we’ll get into why a quick profile audit could be the game-changer you’ve been waiting for. From optimizin...
2024-10-2816 min
Mompreneur MasteryWhy Instagram Carousels Are Beating Reels for Sales (No Dancing Required!)Send us a textAre you spending way too much time on Reels, only to hear crickets? 😬 I’ve been there! In today’s episode, we’re flipping the script and talking about why carousels are now stealing the spotlight—and how they can help you grow your business without the stress (or needing to be on camera 24/7). Instagram just rolled out some juicy updates that make carousels more powerful than ever, and I’m going to show you exactly how to use them to boost engagement and sales.If you’re a busy mompr...
2024-10-2215 min