Shows
AI've Got QuestionsFrom Hackathons to an AI Content Engine: Sylvia LePoidevin on Iru’s Marketing TransformationThis week on AI’ve Got Questions, Stacey sits down with Sylvia LePoidevin, CMO of Iru (formerly Kandji), to talk about how she’s turning AI from a buzzword into a company-wide movement.Sylvia shares how she built an “AI-first” marketing team, starting with a scrappy hackathon that produced a working content system in just four hours, to a company-wide “Marketing Shark Tank” where bold, AI-powered ideas compete for cash prizes.They dig into:How to make AI adoption fun instead of intimidatingThe rise of “tastemakers” and “operators” on modern marketing teamsWhy e...
2025-11-0422 min
How I HireHow I Hire with Sylvia LePoidevin, CMO @ KandjiIn this episode of How I Hire, Andy Mowat speaks with Sylvia LePoidevin, CMO at Kandji and early marketing leader at Flowcast and Datafox, about her approach to building marketing teams that prioritize customer proximity over conventional playbooks. Drawing from 500+ interviews conducted over five years, Sylvia shares specific frameworks for structuring teams at different scales, evaluating senior talent through storytelling, and creating organizations where internal narrative matters as much as external messaging.
Topics Discussed
Why writing a company manifesto should precede all marketing activity. It defines why you exist and what will be different in 10 years because of...
2025-10-2938 min
The Founder-Led Marketing ShowThe 95–5 Marketing Playbook to Build Future Demand w/ Kandji’s CMOSylvia LePoidevin is the CMO at Kandji, where she helped grow the Apple device management company from employee #4 to 300+, scaling from the zero-to-one phase to a mid eight figure business valued at $850M.In this episode, Sylvia breaks down what it really takes to market to technical buyers, why her team now invests in the 95% of prospects who aren’t yet in-market, and how she’s scaling brand, community, and content without losing the human touch.We talk podcast flywheels, internal marketing, enabling sales reps on LinkedIn, and building a cu...
2025-09-2438 min
The Dave Gerhardt ShowFrom Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji#283 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.Dave and Sylvia cover:How AI is reshaping marketing roles and enabling smaller, more efficient teamsStrategies for internal marketing that align and energize cross-functional teamsProduct launches and creative campaigns for brand-driven growthTimestamps...
2025-09-1854 min
95% ContentKandji’s $1B Content Anchor and Distribution StrategyIn this episode of 95% Content, Erik Jacobson (CEO of Hatch.fm) talks with Sylvia LePoidevin (CMO at Kandji) about their evolution from targeting the 5% of buyers actively in-market to building a 95% content strategy for future buyers.Sylvia joined Kandji as employee #4 with zero customers, no website, and no brand, and has been leading their marketing strategy as CMO to help them become a billion-dollar device management and security platform. Here's what you'll learn in this episode:How to know when you've "maxed out" the 5% and should pivot to a 95% content strategyBuilding "internal influencers" at y...
2025-07-2450 min
Revenue Engine PodcastReinventing Modern B2B Marketing Through Branding, Community, and AI With Sylvia LePoidevinSylvia LePoidevin is the CMO at Kandji, a B2B SaaS company that provides Apple device management and security automation for IT and security teams. She joined Kandji as its fourth employee and rose to CMO by her late twenties, leading marketing during its rapid growth to an $850 million valuation. Before Kandji, Sylvia held key product marketing roles at DataFox and Oracle AI and was the first marketing hire at FloQast, now a billion-dollar company. In this episode… Standing out in B2B marketing has never been more difficult or more essential. With noise at an a...
2025-06-2035 minRevenue Engine PodcastReinventing Modern B2B Marketing Through Branding, Community, and AI With Sylvia LePoidevinSylvia LePoidevin is the CMO at Kandji, a B2B SaaS company that provides Apple device management and security automation for IT and security teams. She joined Kandji as its fourth employee and rose to CMO by her late twenties, leading marketing during its rapid growth to an $850 million valuation. Before Kandji, Sylvia held key product marketing roles at DataFox and Oracle AI and was the first marketing hire at FloQast, now a billion-dollar company. In this episode… Standing out in B2B marketing has never been more difficult or more essential. With noise at an a...
2025-06-2035 min
Opportunity MiamiEpisode 53: Miami’s Next Unicorn? How Kandji is Shaping the Future of IT SecurityKandji, an Apple device management and security platform, had its pick of locations for an East Coast headquarters. It could have chosen New York, but instead, it chose Miami. Why? Because Miami is not just growing—it is redefining what it means to be a city of opportunity."Ten years ago, Apple was not the dominant enterprise device—it is today," Kandji Chief Marketing Officer Sylvia LePoidevin said.That shift mirrors Miami’s own rapid transformation from an emerging startup scene to a full-fledged center for global innovation. Kandji saw this momentum and seized the opport...
2025-03-0714 minThe Dave Gerhardt Show#199: Marketing Leadership | From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at KandjiIn this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.Dave and Sylvia cover:How AI is reshaping marketing roles and enabling smaller, more efficient teamsStrategies for internal marketing that align and energize cross-functional teamsProduct launches and creative campaigns for brand-driven growthTimestamps(00:00...
2024-12-0554 min
Neil Wilkins PodcastHow to Become a CMO, with Sylvia LePoidevinSylvia LePoidevin, CMO at Kandji a B2B Saas company. As the first marketing hire in the business, Sylvia became CMO by 29 and is often the only female in the boardroom. Listen to Sylvia’s story, her background and the tips and secrets she has used to work her way to the top of the marketing tree, blending work and lifestyle into a potent and powerful mix.
Neil and Sylvia talk about gratitude, a building mindset, resilience and more in this fascinating insight into the life and work of a highly successful young CMO....
2024-10-2950 minNeil Wilkins PodcastHow to Become a CMO, with Sylvia LePoidevinSylvia LePoidevin, CMO at Kandji a B2B Saas company. As the first marketing hire in the business, Sylvia became CMO by 29 and is often the only female in the boardroom. Listen to Sylvia’s story, her background and the tips and secrets she has used to work her way to the top of the marketing tree, blending work and lifestyle into a potent and powerful mix.
Neil and Sylvia talk about gratitude, a building mindset, resilience and more in this fascinating insight into the life and work of a highly successful young CMO....
2024-10-2950 min