Shows
SPORT BEACH 2025Lucia Ying, Amazon Ads & Andrew Tindall, System1 in the SPORT BEACH Content StudioLucia Ying, Head of Global SMB Brand Strategy & Beyond-Amazon Business at Amazon Ads joins Andrew Tindall, SVP of Global Partnerships at System1 in the SPORT BEACH Content Studio at the Cannes Lions International Festival of Creativity.
#sportbeach2025 #stagwellatcannes #sportbeach #canneslions
2025-07-1010 minSPORT BEACH 2025Jenny Penich, Influencer & Vanessa Chin, System1 in the SPORT BEAH Content StudioJenny Penich, President of North America for Influencer joins Vanessa Chin, SVP of Marketing for System1 in the SPORT BEACH Content Studio at the Cannes Lions International Festival of Creativity.
#sportbeach2025 #stagwellatcannes #sportbeach #canneslions
2025-07-0211 minSPORT BEACH 2025Lucia Ying, Amazon Ads & Andrew Tindall, System1 in the SPORT BEACH Content StudioLucia Ying, Head of Global SMB Brand Strategy & Beyond-Amazon Business at Amazon Ads joins Andrew Tindall, SVP of Global Partnerships at System1 in the SPORT BEACH Content Studio at the Cannes Lions International Festival of Creativity.
#sportbeach2025 #stagwellatcannes #sportbeach #canneslions
2025-06-3011 min
Sleeping Barber - A Marketing PodcastSBP 128: The Cannes Cut Day 4: This Ad Won’t Wear OutWe’re back with another episode from the Croisette — and today, we unpack a busy (and very hot) Day 4 at Cannes Lions.Marc and Vassilis reflect on a standout presentation by Mark Ritson, who laid out three pillars for marketing effectiveness: fluency, emotion, and time — and challenged long-held assumptions about personalization, ad wearout, and brand purpose.They’re also joined by Vanessa Chin, SVP of Marketing and Josh Fruttiger, VP of Global partnerships from System1, who share insights from their latest report, The Long and the Short Form of It (co-authored with Andrew Tindall), which explores...
2025-06-2033 min
The WARC PodcastCannes Day 3: 'Creativity's not the wrapper, it's the f--king present'It's time to shake up how we think about creativity. Experts guests including System1, Heineken, Rob Campbell, Paula Bloodworth and Kantar drop by the pod with their perspectives on where creativity is going next.Guests: Paula Bloodworth, Founder and Chief Strategy Officer Alien Baby, Chief Marketing Officer of Idris Elba's IE7; Rob Campbell, Chief Strategy Officer, Colenso; Andrew Tindall, SVP, Global Partnerships, System1; Natasha Maharaj, Global International Brands Director, Heineken; Vera Sidlova, Global Creative Thought Leadership Director, Kantar
2025-06-1839 min
Marketing Meetup PodcastGuest Podcast: How Ginsters made us all 'Taste the Effort' - The Chutes Podcast🪂 Welcome to The Chutes 🪂The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work that wins.Today we’re proud to announce the second winner of The Chutes is Ginsters with ‘Taste The Effort’. Congratulations to everyone involved, including the agency partners Truth, Kantar & TBWA.To hear more about how the work that worked was made, Emma Stower joined Joe Glover and Giles Edwards for a 25 minute masterclass. We hope you enjoy!The objective After speaking to consumers and uncovering how...
2025-05-2026 min
UBCNews - Apps & SoftwareTop 5 Ad Testing Platforms In 2025 For Price, Performance & Results TurnaroundAd testing has turned into a pretty advanced science over the years. But what should you be looking for in an ad testing platform? Whether it’s the size of your sample pool or the methodology behind your impact measurements, it pays to do your research.
Thankfully, Behavio has done the hard work for you with its new guide to the best ad testing platforms in 2025!
Explore the pros and cons of market leaders such as System 1 and compare these popular platforms with Behavio's unique offerings. Whether you’re a business owner or marketer, Behavio’s guide helps y...
2025-05-1303 minMarketing Meetup PodcastGuest Podcast: How 'Well Earned' earned 'The Woodsman' new energy - The Chutes🪂 Welcome to The Chutes 🪂The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work that wins.It’s time to announce the inaugural winner of The Chutes awards which goes to…The Woodsman Whisky & Mr President for ‘Well Earned’.And now, for an acceptance speech that’s a bit more acceptable, we're here with Jaimie Anderson from Whyte & Mackay and Lillie Price from Mr. President to explain exactly how they created the work that worked.The objectiveTo attract a n...
2025-05-1338 minThe WARC PodcastMarketing Truths: The Multiplier Effect Explained with System1This is the third in our series of podcasts that talks to each of WARC’s partners about the evidence they contributed to WARC’s report, The Multiplier Effect, which lays out the evidence for how investment in brand drives business growth. Americas Editor Ann Marie Kerwin and System1’s Jon Evans talk about how creativity contributes to effectiveness, why brand platforms are stronger than campaigns, the cost of dull and how brand building ads drive both short term sales and lasting brand impressions.WARC Members get the full report along with practical insights to help CMOs and markete...
2025-03-2734 minUBCNews - Apps & SoftwareBest Ad Pre-Testing Platform For Subconscious Buyer Motives & Brand RecognitionWondering why there’s a disconnect between your ad testing data and actual sales or subscriptions? If you’re still using old-school, ‘purchase intent’ metrics to shape your campaigns, it’s time to try the new wave of behavior-based pre-testing methods.
Behavio is a game-changing tool for all you advertisers out there - behavioral science-backed insights and predictive analytics so you know what works and what doesn't!
Use the platform to gather feedback and reactions to your early campaign ideas. Behavio Labs shows you which messages and images resonate most with audiences and helps you eliminate...
2025-03-1003 min
Mi3 Audio EditionTwo second rule: System1 and JCDecaux effectiveness research shows 70% of Out-of-Home ads fail, the brands nailing it – and seven easy fixesA world first creative benchmarking study from System1 and JCDecaux has run stacks of Australian Out-of-Home ads through its globally-renowned effectiveness scoring system and drawn a stark conclusion: 70 per cent of outdoor ads fail to move the needle. Andrew Tindall, SVP – Global Partnerships at System1, goes even further: “No-one understands how Out-of-Home works,” he says, particularly the critical need to land the brand within two seconds. At face value, not a wholly positive headline for the medium. But System1 has come up with a formula that, its data strongly suggests, massively improves effectiveness. It’s not rock...
2025-02-2741 min
Performance Marketing UnlockedWhich brands won Super Bowl LIX?Just about every marketer has the Super Bowl circled on their calendars each year. Whether you're working with a brand that splurges on an £8.5m halftime ad slot or with a more modest organisation attempting to leverage the 120 million strong audience in real time, the opportunities are boundless... but unfortunately, so are the risks.On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:22) joins host and Multimedia Editor Jospeh Arthur to discuss recent Super Bowl trends and reveal some of their favourite campaigns from the past. Following their brief preview, Chiara Manco, C...
2025-02-1150 min
The BriefThe Brief Ep 17: Compound creativity – the power of consistency with System1As the saying goes, ‘the only constant in life is change’, but research from System1 and the IPA shows that consistency is key when it comes to effective advertising. As we enter a new age of effectiveness, it’s never been more important to understand the impact and benefits of compound creativity, and the risks and costs of inconsistent creative and short-term agency relationships.
In this episode, Ellis Bird is joined by Andrew Tindall, SVP Global Partnerships at System1, and Jamie Peate, Global Head of Effectiveness and Retail at McCann Worldgroup, to uncover the real impact of consis...
2025-01-221h 01
The Commercial Confidence PodcastJon Evans: From CMO to Podcast Pro! Driving Confidence in Marketing & SalesIn this episode of the Commercial Confidence Podcast, we hear from celebrity CMO, Jon Evans. Jon and his team have successfully launched a 1m+ download podcast, The Uncensored CMO, whilst driving fantastic growth with their business, System1. System1 allows brand owners to “Create with Confidence”, just as Sellex is all about Commercial Confidence.
Jon has had a stellar career as a marketeer, working on brands including Lucozade, Pepsi, Brewdog and Juice Burst. But, as importantly, Jon has always adopted a mentality that the battle is won “ on the ground” not “up in the air”. Jon is a very sales-o...
2024-12-0948 min
Uncensored CMOThe Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)In this episode, we're going to be talking about Compound Creativity, a new report by System1 in partnership with the IPA showing how being consistent with your creative compounds over time. I'm speaking with the author of the report, Andrew Tindall, who explains the core facets of the report and shares some fascinating statistics on the impact of creative consistency.And in a double bill, I'm also joined also joined by Dom Dwight, from Yorkshire Tea, and Vickie Ridley, from their partner agency Lucky Generals. Yorkshire Tea have been putting the principles of compound creativity to practice...
2024-11-2058 min
Cloud 9finThis probably won't be a System1-time thingEvery now and then a situation comes around that stretches the limits of possibility. System1 is just such a situation, and private credit investors should take note. In this week’s episode of Cloud 9fin, distressed legal analyst Jane Komsky and distressed credit analyst Swapnil Sawant reveal the playbook of SPAC-era darling System1’s unique take on a liability management exercise that highlights a novel approach asset stripping. Read more about the mechanics of this deal in Swapnil’s analysis on 9fin.com. To get involved in the podcast, drop us a line at podca...
2024-10-1620 minUncensored CMOJon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia WadeIn this episode, Antonia Wade, CMO of PwC, turns the tables and interviews our usual host, Jon Evans. From tax intern to marketing podcast host, we delve into Jon's journey through entrepreneurial endeavours at Britvic, through to being fired at Lucozade to finding a successful role in B2B at System1. We also discuss lessons Jon has learned from 150 podcast episodes with CMO's, agency creatives, founders and more.Timestamps00:00 - Intro00:43 - Jon’s journey from tax to marketing10:18 - Deciding if you’re more suited to corporate or entrepreneurial life12:35 - Why Jon got fire...
2024-09-111h 01
The Investor WayE190 - Supreme, Barratt, Baltic Classifieds, Severn Trent, System1 & PepsiCoIn this episode we discuss Supreme, Barratt Developments, Baltic Classifieds Group, Severn Trent, System1 Group & PepsiCo
$sup $svt $bcg $bdev $sys1 $pep
2024-07-1436 min
Investor's Champion PodcastIC025 Investor Insights: Small Cap Gems & Common-Sense Investing IdeasIn this episode of the Investors Champion Podcast, Lee and Chris delve into topical issues affecting the UK investment market. They start with a comprehensive discussion on AI's burgeoning influence on stock markets and touch on how companies like Nvidia and Microsoft are pioneering this space. This is followed by an insightful look into small-cap companies, including the impressive performances of System1 and Craneware, and the challenges faced by ActiveOps and Shoezone. The hosts also discuss timeless investment strategies, underscored by the enduring success of timber distributor James Latham. Closing remarks emphasize the importance of...
2024-07-0630 min
Sleeping Barber - A Marketing PodcastSBP 077: Creativity In Service of the Customer. With Andrew Tindall.Welcome to the Sleeping Barber Podcast, where business leaders get the best and most credible information on marketing, strategy and innovation.
In our latest podcast episode, we sit down with Andrew Tindall, Senior Vice President of Global Partnerships at System1, to explore the crucial role of creativity in advertising.
Andrew shares his journey from starring on "The Young Apprentice" to leading global partnerships at System1. Learn why creativity ranks second in driving ad profitability, the pitfalls of AI-generated content, and the elements that make ads truly effective. We also discuss why dull ads pose the...
2024-06-271h 12
You, Me & CPG by Haines McGregor‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16The more that creativity makes people feel, the more that they’ll buy, give, vote and do.That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend.He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow.This episode coversWhy el...
2024-06-2652 min
Never Mind The AdvertsApple crushes creativity, Sir John Hegarty reveals Levi's success and a charming Ad of the WeekIn the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or which advert Orlando liked most on the System1 database.Timestamps00:00 - Intro00:40 - The News06:43 - Apple Creating Waves09:04 - Performance marketing tip of the week14:19 - Drinks sponsor break16:29...
2024-05-2126 minThe BriefThe Brief Ep 09: Kevin the carrot and co - the journey to distinctive brand assets and how to build themDid somebody say….
Yep, we can probably all finish that line (although maybe
not in tune).
What if we said “Kevin!”
The nation’s favourite carrot likely springs to mind (along
with the line, “that’s huge, Willy!”)
Brand assets have the power to promote quick association and build brand recall. But how do you get started with creating them? What’s the secret formula to building brand assets that are truly distinctive? How do they impact effectiveness?
For this episode, we’re welcoming Jon Evans, Chief Customer Officer at System1, alongs...
2024-03-2053 min
Digital ChangemakersHow creative testing drives results.In this episode, Andrew Tindall, Senior Vice President - Global Partnerships at System1, and Chris Felton, Director of Data and Insight at JCDecaux UK, join Ian Whittaker to discuss the controversial, but hugely popular article; ‘7 out of 10 OOH ads don’t work. Here’s why and how to fix them’, written by Andrew for The Drum, on the lack of creativity in Out-of-Home advertising. System1 are ad-testing experts who measure emotion to give brands confidence that their ads will work and Chris brings a wealth of experience, new groundbreaking research and a string of recent awards to prove what really w...
2024-03-0624 minMi3 Audio Edition‘Half the impact comes from creative’: System1 customer chief Jon Evans on how to sell-in emotional ad investment to cold, rational CEOs, CFOs – the CMOs nailing it, and why channel mix obsession will waste brands’ biggest investmentsFuture of TV Advertising international keynote Jon Evans is Chief Customer Officer at marketing effectiveness data firm System1 – and one of the world’s top marketing podcasters. He's on a mission to help marketers hold the line and sell-in emotional, creative campaign investment to rational, hard-nosed exec teams by better predicting its P&L impacts. While the media industry obsesses on the medium – optimising channel mix, ROI, CPMs, the value equation of the channel – fully half of the business outcome depends on the creative, i.e. the message, per System1’s analysis of 100,000 campaigns. But that message is getting lost says...
2024-03-0450 min
Call To ActionDissecting ad land’s WORST Super Bowl in years with Andrew Tindall of System1
This week, we posed as a wide receiver to catch ad land’s premier Super Bowl pundit, Andrew Tindall, to tell us which of this year’s cohort of cost-the-earth commercials were MVPs…and which fumbled the ball.
A man who hadn’t slept in days, we snared Andrew straight from System1’s Super Bowl “war room”. After spending the past week testing the ads our industry can’t help but get sweaty about year on year, he’s here to tell us what “won” the Super Bowl and why.
An award-winning marketer with a commercial background at some top no...
2024-02-1356 min
聞きながら学べるFXラジオ【保存版】【第64回】「Ambiton System1/α」の設定はどうすれば良い？
この番組では、 FX自動売買ツール「AmbitionSystem」の販売件数が日本でナンバーワンの実績を誇る、株式会社AnelloのCOO 田中忠義が、FXについて、やさしく、わかりやすく、お話します。 AmbitionSystemは発売当初よりユーザーの声を反映することを徹底し、 これまでに様々なバージョンの研究開発を行ってきました。 ユーザーの年代や職種は幅広く、累計販売実績は業界でも異例の31,000本以上を突破。 「完全に任せられて楽・初心者でも利益が出た」など、圧倒的な支持を得ています。 FX自動売買ツールの開発会社が語る「聞きながら学べるFXラジオ」で、あなたもぜひFXに挑戦してみてください！ 今なら特別に、LINE登録で無料特典満載！！ 【https://anello-inc.co.jp/】のURLにアクセス ※キャンペーンは予告なく終了する場合があります。 ↓株式会社Anello https://lit.link/anello インタビュアー：新堂 莉奈 『りなねぇ』の愛嬌で大人気の女性マルチアーティスト 元 小学校の先生 現 モデル / インフルエンサー / ファン作り講師 SNS広告・PRキャスティングもお任せ下さい！ ↓新堂 莉奈のまとめ https://lit.link/shindorina ↓Instagram https://www.instagram.com/rina_2525_
【質問】
FX初心者でFX自動売買も初めてです。
来月からAmbiton System1/αを運用予定なのですが、
自分で設定可能な項目
【・最大ナンピン数、ナンピン幅、ナンピン時のロット数・利益幅】は、
FXの知識が浅い私の場合、どのように設定すれば良いですか？
（3０代 男性）
【回答】
設定項目がたくさんありますが、弊社のシステムは基本的には
初期設定のままで問題ありません。
まずは少額で運用してもらいその中で、もう少しこうしたいとかあれば
それぞれの項目の数値を少しづつ変更するといった形でいいかと
思います。
#FX自動売買ツール#AmbitionSystem#Anello#FX自動売買システム#Ambiton System1/α
2023-10-3103 min
Mesek eaDOWNLOAD ZoomFxPro NewEnergyPlus for MT4Free Crack EA ZoomFxPro NewEnergyPlus by Andrey Akentev Download at https://aoo.la Visit Here For pass my prop firm FundedNext EA contains two trade systems: "System1 Trend Catcher" and "System2 Smart Scalper" . "System1 Trend Catcher" : 1. Fully automatic system with real StopLoss in each order. 2. Trade according to the trend formed within the day. 3. One trade at a time. 4. The TakeProfit/StopLoss ratio is 2/1 for each trade. And also used TrailingStop. 5. Usually, the transaction is closed within a day, or the next day. 6. All orders are closed before the weekend. Symbols: GBPUSD, EURUSD, AUDUSD. (GBPUSD is...
2023-09-1400 min
jpmolini tradingFree Crack EA ZoomFxPro NewEnergyPlus for MT4 Free ZoomFxPro NewEnergyPlus by Andrey Akentev Download at https://aoo.la Visit Here For best EA to pass prop firm City Traders Imperium EA contains two trade systems: "System1 Trend Catcher" and "System2 Smart Scalper" . "System1 Trend Catcher" : 1. Fully automatic system with real StopLoss in each order. 2. Trade according to the trend formed within the day. 3. One trade at a time. 4. The TakeProfit/StopLoss ratio is 2/1 for each trade. And also used TrailingStop. 5. Usually, the transaction is closed within a day, or the next day. 6. All orders are closed before the weekend. Symbols: GBPUSD, EURUSD, AU...
2023-07-2500 min
jpmolini tradingFree Crack EA ZoomFxPro NewEnergyPlus for MT4 Free ZoomFxPro NewEnergyPlus by Andrey Akentev Download at https://aoo.la Visit Here For best EA to pass prop firm City Traders Imperium EA contains two trade systems: "System1 Trend Catcher" and "System2 Smart Scalper" . "System1 Trend Catcher" : 1. Fully automatic system with real StopLoss in each order. 2. Trade according to the trend formed within the day. 3. One trade at a time. 4. The TakeProfit/StopLoss ratio is 2/1 for each trade. And also used TrailingStop. 5. Usually, the transaction is closed within a day, or the next day. 6. All orders are closed before the weekend. Symbols: GBPUSD, EURUSD, AU...
2023-07-2500 minUncensored CMOMAD//Fest LIVE - how to ride the storm with Britain’s leading retail CMO’sIn a special live from MAD//Fest edition of Uncensored CMO, I'm joined by some of the country's top CMO's on a panel about riding the storm in retail. Very’s Jessica Myers, Alex Rogerson from Morrisons, Adam Zavalis (formerly Aldi) and Pete Markey from Boots join me on the panel.But, ladies and gentlemen, there is more! This is a double header of Uncensored CMO, as I also caught up with some people live on the floor at MAD//Fest, including Heineken CMO Michael Gillane and revealing some new research from System1, JCDecaux and Specsavers....
2023-07-1440 minUncensored CMORory Sutherland, the Master of Madfest, on why behavioural science should get awardsLive from Cannes, third time returning guest Rory Sutherland gives us his views on just how good this year’s Festival of Creativity is, what should be awarded, AI vs AI, what we should be looking for as marketeers in current trends and the value that behavioural science brings to creativity.He also talks about what he is looking forward to on the road to another great festival – Madfest, and why he is doing his Mad Masters course.What we covered in this episode:Why Rory thinks this Cannes Lions Festival is the most wond...
2023-06-2741 min
Performance Marketing UnlockedWhy are performance marketers even at Cannes Lions? With Snapchat, Jon Evans and Billion Dollar BoyFor a festival that boasts of creativity, why is the presence of adtech and performance marketers bigger than ever before? In this extra bumper episode, we bring you three interviews: Snapchat, Jon Evans (host of the Uncensored CMO and CCO at System1) and Billion Dollar Boy.[04:54] Snapchat's Fintan Gillespie explains why e-commerce is broken and how AR can bridge the phygital gap. Fintan explains the data behind Snap's 'My AI' – one of the largest generative AI chatbots in the world, lets us in on the biggest secrets in the creator economy, and answers th...
2023-06-2653 min
The Own the Moment PodcastOrlando Wood (System1) on the crisis of creativity in advertisingThis week’s guest is Orlando Wood, the Chief Innovation Officer at System1 and author of two must-read books for marketers—Lemon and Look out. If you’ve ever wondered why TV ads don’t feel as memorable, or fun, today as they did in the 90s, well Orlando can tell you why. Orlando’s two books Lemon and Look out, employ a unique mix of neuroscience, cultural history and advertising research, and explore how an increase in “left-brain thinking” has spread like wildfire across marketing and business and and argues, in a very compelling way, that this is to...
2023-06-0844 min
Marketing Today with Alan Hart357: The Science of What Works in Advertising with Jon Evans, Chief Customer Officer, System1 GroupIn this episode, Jon and I discuss System1, how they drive insights for marketers on the brand side, and what works in advertising today. Jon tells us about the differences he experienced from the client side to the agency side and gives an honest look into what it means to be a CMO day to day. He explains why the skills that make a great marketer aren't necessarily the same as those that make a great CMO and how balancing the long-term view of the brand with the daily execution of tasks can make the CMO job very lonely...
2023-03-2956 min
Marketing Meetup PodcastThe 10 things I wish I had known when I was 25 - Jon Evans, System1 and The Uncensored CMO PodcastThe things I wish I had known when I was 25 - Jon Evans, System1 and The Uncensored CMO Podcast
2023-03-1343 minUncensored CMOMark Ritson's uncensored review of the best ads of 2022Mark Ritson is back on the Uncensored CMO podcast, and he's more uncensored than ever. This episode brings his ever candid thoughts on the best ads of 2022, who f*cked up and who he's been most impressed by. Strap in for Ritson's Review of 2022.Watch Uncensored CMO on YouTube here.What we covered in this conversation:Biggest marketing cock up of 2022The 2022 new entry on Mark’s Marketing Bulls**t Top 10The biggest surprise of 2022Which brand impressed him the most in 2022Who taught him the most in 2022The short term pay off of lo...
2023-01-041h 21Uncensored CMOLessons from Aldi's IPA Gold winning Kevin the Carrot - McCannAs Christmas ad season is in full swing, I speak to the planning and strategy team from McCann Manchester, the agency that created Aldi’s Kevin the Carrot.What we cover in this episode:Why Darren and Jamie bring a life size Kevin’s to meetingsThe benefit of doing strategy as a pairConvincing a sceptical customer to shop at Aldi for ChristmasTaking inspiration from John Lewis the reigning king of ChristmasHow the humble carrot being the big ideaSelling the idea into AldiWhy they didn’t want to recreate a brand new campaign every yearThe challenge to beat K...
2022-11-301h 14
TelevisionationTelevisionation Friday Fireside: Orlando Wood, Chief Innovation Officer for System1 GroupTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.The Friday Fireside is pleased to welcome Orlando Wood, Chief Innovation Officer for the UK-based System1 Group. Orlando shares his perspective on the nature of human attention; how different advertising styles achieve different types of business effect; and how styles have changed and why this now undermines advertising’s effectiveness. It’s a fascinating discussion that has immediate applicability as streamers like Netflix look to not only introduce advertising, but to essentially re-invent the way adve...
2022-11-1722 minUncensored CMORitson on Recession: what every marketer needs to knowStorm clouds continue to gather over the global economy. With the latest quarterly UK GDP figures released on November 11 and the US and other parts of the world also bracing for a recession, this special recording of System1’s webinar dives into how brands can navigate tough times.However, tough times also bring opportunity. As the late great F1 driver Ayrton Senna once said, ‘You cannot overtake 15 cars in sunny weather… but you can when it’s raining.’In possibly the most comprehensive study of recession, Nitin Nohria found that 9% of companies come out of a r...
2022-11-1456 min
Sleeping Barber - A Marketing PodcastSBP 017: The Secrets to Ad Effectiveness, with Jon Evans and Orlando Wood.On this week's episode of the Sleeping Barber Podcast, we are delighted to have on the show two fantastic guests. Jon Evans, Chief Marketing Officer and 'Uncensored CMO' at System1 Group and Orlando Wood, Chief Innovation Officer at System 1 Group. We discuss the theory and practice of effective ads, the impact digital has had on advertising effectiveness while also spending time understanding why left-brain versus right-brain thinking is wrong.
This is an episode you don't want to miss. Enjoy the show!
____________
Our Guests:
Follow Jon Evans: https://www.linkedin.com/in/un...
2022-11-101h 28Uncensored CMOHow entertainment, brand mascots and creative testing delivered a winner for Tourism Australia - Susan CoghillSusan Coghill is the Marketing Director at Tourism Australia and they've got one of the best performing ads on the System1 database, with their new campaign "G'Day". But this wasn't without taking some risks, such as introducing a new brand mascot, getting high profile stars to feature and producing a 9 minute film.Watch the ad here.What we covered in this episode:Why Susan has the best job in the WorldHow to set KPI’s for a tourism brandWhy Tourism Australia kept advertising through the pandemicWhat System1 learnt about advertising during covidWinning the only Ef...
2022-11-0852 minUncensored CMO5 ways to make effective advertising - Jon EvansNow it's the summer holidays, and that means everybody's taking a well earned break from all their hard work. And that includes the Uncensored CMO, but producer James never wants to let me off an episode, And he said, why before you go away, why don't you just do a quick episode. So, I thought, why not do a little bonus episode?It got me thinking, what subject do I know a little bit about that might be useful to my listeners? And, this is where I have to put my System1 hat back on, because what...
2022-08-0936 min
Talent and Growth - The Talent Acquisition PodcastHow To Build A Healthy High Performance Culture with Emma Cooper, Chief People Officer, System1GroupGetting that balance right between looking after your people and keeping your culture high performing can be tough to navigate, but Emma was good enough to share precisely how System1Group does it in this episode.
System1 Research was founded in 2000 and pioneered behavioural science to predict better marketing that guarantees profitable growth. It’s been named ‘Most Innovative Company’ by GreenBook (5 years in a row), Best Research Agency by Marketing Magazine, and received ESOMAR's Best Methodology award twice.
We talked about the following:
The journey, how's and why's of building a high performing health...
2022-05-1226 min
The Highpoint Lowlife Radio ShowMaaaay22//**1. Safa - Ouda And The Strikers At Najd2. Othello Aubern - Verticales3. Kindohm - Vacuity Apparent4. Kindohm - system1 jam 2022-04-245. Kenny Crunk - Tues 19-055. Qebo & William Fields - Thira Clock6. Prison Religion - Cornered7. Siete Catorce - Ibuprofeno8. Mona Evie - Lên Đồn9. Tran Uy Duc, Pilgrim Raid - Banal10. c_robo_ - iron_giant_7_ext.wav11. Fisk Industries - Modern Grind12. Richard Devine - Recursion Constructors
2022-05-101h 01
The StakeBorg DAO TalksPut your money in the bank and it's not yours anymore - CBDC is pure evil | Mark YuskoMark Yusko, one of the biggest macro investors who entered early in crypto spoke with Vlad about the following topics: 0:00 Intro0:54 The greatest wealth is created by being an early investor in Innovation19:35 Inflation or currency debasement33:56 Is crypto market overvalued?45:20 Investing in NFTs55:58 CBDC is a surveillance system1:02:03 One investment strategy that worked fine in traditional markets but failed miserably in crypto. 01:04:18 Saylor, Vitalik, Novo, Raoul, Elon, Biden and Trump in one phrase01:08:58 Outro
2022-05-081h 09
The Deep DiveEpisode 109: Time for Advertisers to Look Out: A Conversation w/ Orlando WoodIn this conversation, Philip talks with Orlando Wood, Chief Innovation Officer of System1 Group and author of Lemon and his most recent Look Out: The Advertising Guide for a World Turned Inwards. They discuss his latest work and how a data centric, left brain focused approach and diminished the impact and magic of advertising.
The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings.
Philip’s Drop:
Leonard Schlain
The Alphabet vs. The Goddess (lecture)
Art & Physics (lecture)
Orlando’s Drop...
2022-05-051h 02
The Deep DiveEpisode 109: Time for Advertisers to Look Out: A Conversation w/ Orlando WoodIn this conversation, Philip talks with Orlando Wood, Chief Innovation Officer of System1 Group and author of Lemon and his most recent Look Out: The Advertising Guide for a World Turned Inwards. They discuss his latest work and how a data centric, left brain focused approach and diminished the impact and magic of advertising. The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings. Philip’s Drop: Leonard Schlain (https://leonardshlain.com/about/) The Alphabet vs. The Goddess (lecture) (https://www.youtube.com/watch?v=2QQuD62RxrU) Art & Physics (lect...
2022-05-0518 min
Benzinga Daily Stocks To WatchBulls Make Money, Bears Make Money, Pigs Get Slaughtered - Daily Stocks To Watch April 19, 2022Invest In The Future Of Medicine | Psychedelics Capital ConferenceYou can tune into Benzinga Psychedelics Capital Conference hereHighlights From The Conference:12:40 PM Why Cybin Is Investing So Heavily On Developing Novel Psychedelic Molecules with Doug Drysdale, CEO, Cybin - WATCH HERE Moderator: Natan Ponieman, Head of Psychedelics Content, Benzinga-------------------------------------------------------------------------------------------------------Straight from Benzinga newsdesk, hosts Brent Slava and Steve Krause bring you the market news and stocks to watch.Steve and Brent focus on:TLRY - other highlights from BZ's CCC: isiah thomas...
2022-04-1916 min
The Places We'll Go Marketing ShowOrlando Wood - The neuroscience behind successful advertisingIn this episode, Orlando Wood, Chief Innovation Officer at System1 Group, took a dive in to the neuroscience behind what creates a successful advertising campaign in today's digital world. We explored System 1 thinking, brand awareness vs performance advertising, AI in ad development and the key ingredients for a successful campaign.
This episode is not one to miss for anyone interested in marketing and advertising!
Who is Orlando Wood?
Orlando Wood is Chief Innovation Officer of System1 Group and Honorary Fellow of the Institute of Practitioners in Advertising. He is als...
2022-04-0151 min
SocialMinds - A Social Media Marketing PodcastGet It Right: How Left-Brained Creative Led to the Decline in Advertising Effectiveness | Orlando Wood - System1 Group, IPASince 2006, effectiveness in creative advertising has been on a steady decline. While the industry at large speculates as to why, this week’s guest, Orlando Wood, in partnership with the Institute of Practitioners in Advertising (IPA), has completed two works of extensive research on the subject: Lemon, and Look Out. In this episode, Orlando reveals the visual trends causing audiences to detach, the styles and formats brands should adopt to remedy it, and all the data to back it up. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com...
2022-03-0743 minUncensored CMOThe secret to winning the best Super Bowl Ad - Lesya Lysyj, CMO Boston BeerJon chats with CMO of Boston Beer, Lesya Lysyj, who has nearly 30 years of marketing experience in the food and beverage industry. Prior to joining Boston Beer, she served as President U.S. (Sales and Marketing) for Welch’s Foods.Watch the ad here: https://www.youtube.com/watch?v=b9GUnNAL9yYWhat we covered in this episodeCounting down the Top 10 Super Bowl ads of 2022The power of humour and nostalgia for LaysWhy babies are the stars of many Super Bowl adsThe reason car ads are so predictableRobo puppy and why Kia ma...
2022-02-2344 min
Firewalls Don't Stop Dragons PodcastSearching for PrivacyWe tell our search engines a lot of very personal things. They arguably know more about us than our best friends and significant others do. A history of your search terms can reveal so much about you, especially when viewed over the course of days, months and even years. And unfortunately, companies like Google use this privileged position to better target us with advertisements. This may seem innocuous, today's guest, Kelly Finnerty, will explain how this data collection can lead to some truly creepy outcomes and even emotional harm. But it doesn't have to be that way. There are search...
2022-01-3155 min
Art and Communication PodcastArt and Communication Podcast Season 1 Ep.11 Orlando Wood I have an expansive conversation with Orlando Wood, Chief Innovation Officer of the System1 Group, and author of the IPA’s best-selling and widely acclaimed publication, Lemon: a unique combination of neuroscience, cultural history and advertising research. Based on his extensive research, it’s Orlando’s view that the advertising brain has turned sour, and we really get into just why that is, where it all went wrong, why the different sides of the brain have something to do with it and why we should be afraid.
2021-12-301h 08Uncensored CMOHow Direct Line won the Marketing Week Grand Prix 2021 - Mark Evans, Direct LineHow do you run marketing for one of the best known insurance brands in the UK, Direct Line? That's exactly what I find out from their CMO, Mark Evans, who has been at the company for a decade. What we covered in this episode:Starting a podcast during lockdownWhere Mark gets his energy fromThe importance of being tuned into your purposeCareer lessons from Jimmy CarrWhy you should always coach from a position of strengthWhat you can learn from a World Cup winning Rugby squadLessons from being made redundant 4 timesWhy you should embrace your failure and learn...
2021-12-1455 min
Dear Future, I'm Ready!DF #21for21 - #13 - Orlando WoodSuch an inspiring new episode of the #21for21 podcast again 🚀 🌏 with Orlando Wood, award winning Chief Innovation Officer of System1 Group and author of Lemon and Look Out.
Orlando talks with Marco and Carola about about technology, media, brands and the transformation of advertising.
🎤 The Internet has caused us to look inwards and downwards. The algorithms push us to the extremes and hollow out the center ground.
🎤 I am not against technology, I am just pro-human.
🎤 Detachment from each other will make us very vulnerable as a society.
🎤 How, in a left-brain dominated world, do we reconnect with meaning a...
2021-12-1033 minUncensored CMOHow Yorkshire Tea became Britain’s No.1 Tea - Dom DwightDom Dwight former editor & journalist who, just over a decade ago, discovered a passion for doing marketing properly, most notably through Yorkshire Tea but with a growing focus on coffee for Taylors of Harrogate. He's on a mission to prove that brands can connect with consumers in a way that benefits business, people, and (if it's not too ridiculous) the world. What we covered in this episode:What a Proper Yorkshire Tea business card would look likeFrom journalist to CMO of the UK’s best loved Tea brandStarting out on Twitter in 2008 to connect with ex pa...
2021-12-011h 19
The WARC PodcastWARC Talks Creativity and AttentionThis week WARC talks creativity and attention with Karen Nelson-Field, CEO and founder of Amplified Intelligence, and Orlando Wood, Chief Innovation Officer at System1 Group. While some organisations have done a huge amount to draw a link between attention and business outcomes in a media context, the creative side of advertising is comparatively under-explored.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
2021-11-1838 min
Planner ParleyS3 EP5: Feeling Seen: How Diversity in Advertising Drives BusinessIn today’s episode, we’re taking a long hard look at diversity in advertising and how translating the emotional response it evokes can bring advertising impact for good. In his new report, Feeling Seen, Jon Evans, chief marketing officer at System1 shared insights from a significant study on how people feel when they see themselves in advertising, and his findings just might surprise you. Listen in as he and John Roberts, chief strategy officer at Truth Collective, reveal the power of Feeling Seen.
Key Takeaways:
Diversity done right is celebrated by all
The power of tell...
2021-11-1636 minUncensored CMOHow I got fired twice in one year, the Uncensored CMO story - Jon EvansIn this special episode of Uncensored CMO, Jon finds himself on the other side of the mic being interviewed by producer James McKinven, who grills him on some unusual career moves. After a promising start in the City Jon makes a large u-turn and decides to become a marketer instead where he goes on to learn his early craft at Britvic. His next big break came at drinks business First Drinks where he notoriously closed down the London underground after causing a terror threat. After recovering from that he returned to Britvic to launch brands in International markets and...
2021-11-092h 05
SPACs AttackTop SPACs MoversEpisode Summary:On Today SPACs Attack Chris & Money Mitch interview marketing company SYSTEM-1. We will also get into the TOP SPAC Stock MOVERSStocks like LCID DM BKKT IRNT IONQ TMC KPLTGuests:System-1 Co-Founder & CEO, Michael Blendhttps://system1.com/Hosts:Mitch HochTwitter: https://twitter.com/STORYInvestorsChris KatjeTwitter: https://twitter.com/chriskatjeFor FASTER NEWS and IN-DEPTH market data, check out Benzinga Pro. For a free two-week trial go to http://pro.benzinga...
2021-11-021h 02Uncensored CMOWhy it’s time to Look Out - Orlando WoodOrlando Wood is Chief Innovation Officer of System1 Group and Honorary Fellow of the Institute of Practitioners in Advertising. He is also a member of the IPA’s Effectiveness Leadership Group. Author of Lemon (IPA, 2019), co-author of System1, Unlocking Profitable Growth (2017), his research on advertising effectiveness draws on psychology and a study of the creative arts.Orlando’s work has influenced thinking and practice in the research, marketing, and advertising, winning him awards from the ARF (Great Minds Distinction Award), the AMA (4 under 40), Jay Chiat (Gold Award for Research Innovation), ISBA (Ad Effectiveness Award), MRS (Best Pape...
2021-10-121h 02Uncensored CMOThe Case for Creativity & Cannes Lions - James HurmanHere's the articles before you listen:Read the Campaign articleRead James' articlePart 1 – The Case for Creativity in BusinessGrowing up in a world that didn’t recognise the potential of creativityHow Apple ‘Crazy Ones’ Ad inspired James to pursue AdvertisingJames’ mission to prove the value of CreativityWhy Jon was supposed to have a career as an ActuaryWhat the research tells us about the role of Creativity on your successWhy we should define effectiveness in hard commercial termsEstablishing a universal definition with the Creative Effectiveness LadderWhy understanding your commercial contribution will get you promotedWhy the CMO needs...
2021-09-071h 48
Rock n' Roll Research PodcastEpisode #44: Orlando Wood - Advertising and Behavioral Science Expert, Author, WatercoloristYou may know Orlando Wood as the Chief Innovation Officer at System1, a foremost thought leader on behavioral science and advertising, or the author of the acclaimed book on advertising, “Lemon: How the Advertising Brain Turned Sour.” For those who’ve enjoyed “Lemon,” he has another book due out this October.You may not know that Orlando is a studious and talented watercolorist. He draws keen, common lessons among the disciplines of research, advertising, writing and art (“It’s important to respect spontaneity . . . and mistakes that you think are mistakes but might actually turn into something really interesting.”...
2021-08-1332 min
Domain Name Wire PodcastSelling grills at BBQGrills.com - DNW PodcastRyan Maltbie loves barbecuing. When the BBQ-related company he worked with shut down, he took some time off. But then, when he had less than $1,000 left in the bank account, he decided to go all-in drive on a business selling grills and accessories online. Fortunately, he had deep industry relationships to get started. Oh, and he had a killer domain: BBQGrills.com. It’s been less than 18 months since launching the site, but it did over $500,000 in revenue last month. In this episode, we talk about building this business and the importance of the great domain name. Al...
2021-07-1226 min
Rock n' Roll Research PodcastEpisode #39: Josh Kamowitz - Roku, BrainJuicer, Professional Poker PlayerA basement poker game in Corona, Queens led to Josh Kamowitz’s first career as a professional poker player. What’s surprising is how well that experience translated to a career in insights with BrainJuicer (now System1) and in media with Roku.Josh’s story was one of the foundational inspirations for this podcast. In this episode, he shares how he approached the game and managed through the stress, and what he learned about the importance of research in both poker and in business.Try the Magic Mind mental performance shot! You ha...
2021-06-2520 min
InnoFM PodcastFolge 52 - Jörg von Ditfurth - Deloitte - Ecosystems in der ImmobilienwirtschaftHerr von Ditfurth verantwortet bei Deloitte global das Thema Real Estate Transformation und ist Lead Partner für Real Estate Consulting. In der Jubiläumsfolge "Zwei-Jahre-InnoFM" pointiert er zunächst wie er den Stand der Digitalisierung der Immobilienwirtschaft einschätzt und welche Auswirkungen die Pandemie auf den Bereich Real Estate hat. Darüber hinaus diskutieren wir in der Folge die Ergebnisse einer Studie "Ecosystems in der Immobilienwirtschaft", die er in Kooperation mit dem Zentralen Immobilienausschuss (ZIA) erstellt hat. Wir geben einen Überblick zur aktuellen Situation von Ecosystems in der Immobilienwirtschaft, zeigen potenzielle Zukunftsszenarien auf und leiten Handlungsempfehlungen für die Rea...
2021-05-2833 min
Rock n' Roll Research PodcastEpisode #32: Susan Griffin - Expert in the Marketing Side of Research, Theater CatalystSusan Griffin knows the intersection of marketing and research better than anyone. She was previously CMO at System1 (formerly BrainJuicer) and today puts her hard-won experience to work for her clients as Principal at Griffin + Skeggs Collaborative.Susan shares her journey including why research firms should “think like a baker,” why she took a late-career internship and details of her side gig helping talented theater creatives with the business side of their craft. She also speaks with pride about her daughter, Emily Skeggs, who was part of the “Fun Home” cast on Broadway that won the Tony Award th...
2021-05-0726 min
Uncaged ShowUNCAGED With Erin KapczynskiThis week we caught up with Erin Kapczynski. She is the current CMO and Managing Director of Kontrol Media – helping companies of all sizes and stages, from enterprise to pre-launch startups with their most strategic, company-defining needs as well as hands-on execution to the smallest detail. Erin has built her career as a marketing executive in media, technology and advertising. Currently serving as consultant and advisor to leading Silicon Beach startups and mid-stage businesses in adtech, Erin is helping to grow the next wave of unicorns. She has helped the likes of Demand Media (now LeafGroup), MomentFeed, System1, Ranker and Greenfl...
2021-04-1920 min
How'd She Do That?41. Jennie Telehowski: VP of Product Management at System1We are excited to welcome Jennie Telehowski, VP, Product Management at System1, to HSDT! Jennie received a Bachelor's degree with honors in Computer Science from the University of California, Berkeley, and previously served as Vice President of Product Management at Amobee, a digital marketing technology company. With over nineteen years of software and product development experience, Jennie was responsible for building technology that enables advertisers to connect to people through social media platforms.
Jennie also worked at Microsoft in product management for Outlook and at the NYSE leading API development to connect financial firms to options trading platforms. She has b...
2021-04-0652 min
B2B BetterHow to Create B2B Ads That Don't SuckIn this episode, I talk about why most B2B ads suck. Or at least they do according to a new report from the LinkedIn B2B Institute and System1. I break down the main findings from the research, specifically why this is the case and how to develop more effective creative, plus talk through the benefits of long-term thinking when it comes to building a brand. This is real advice for the everyday B2B marketer who wants to be better.
Also - why not check out my...
2021-03-1105 min
2021-02-0902 minPlanner ParleyS2 EP7: Lemon. How the advertising brain turned sourWelcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies).
This week, we’re delving into a repair manual for the creativity crisis by author Orlando Wood, chief innovation officer at System1 Group in London, England. He joins John Roberts, CSO at Truth Collective in Rochester, New York, to share his revolutionary new book, “Lemon. How the advertising brain turned sour” – and what we can do about it. Join them as they dig...
2020-12-1452 min
Planner ParleyS2 EP7: Lemon. How the advertising brain turned sourWelcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies).
This week, we’re delving into a repair manual for the creativity crisis by author Orlando Wood, chief innovation officer at System1 Group in London, England. He joins John Roberts, CSO at Truth Collective in Rochester, New York, to share his revolutionary new book, “Lemon. How the advertising brain turned sour” – and what we can do about it. Join them as they dig into why fame...
2020-12-1352 min
Feel More Buy MoreUncensored CMO - Achtung! How to create and sustain attention - Orlando WoodHere's what we covered in this episode:
Who is Orlando and what is Lemon all about?
Have the insights in Lemon changed on the back of the Coronavirus crisis?
How emotion plays out in online video
Why emotion is imperative online when you only have 6 seconds to capture people's attention
Why you don't just need to be rational because your ads are targeted
Brands should be using online advertising not only for activation, but also for brand building
Examples of brands and ads doing this well
How advertising is similar to writing a novel and art
Why we've...
2020-11-0230 minUncensored CMOAchtung! How to create and sustain attention - Orlando Wood, System1Here's what we covered in this episode:Who is Orlando and what is Lemon all about?Have the insights in Lemon changed on the back of the Coronavirus crisis?How emotion plays out in online videoWhy emotion is imperative online when you only have 6 seconds to capture people's attentionWhy you don't just need to be rational because your ads are targetedBrands should be using online advertising not only for activation, but also for brand buildingExamples of brands and ads doing this wellHow advertising is similar to writing a novel and artWhy we've lost some humility in our advertisingWhat...
2020-10-1830 min
Machine Learning Street Talk (MLST)Harri Valpola: System 2 AI and Planning in Model-Based Reinforcement LearningIn this episode of Machine Learning Street Talk, Tim Scarfe, Yannic Kilcher and Connor Shorten interviewed Harri Valpola, CEO and Founder of Curious AI. We continued our discussion of System 1 and System 2 thinking in Deep Learning, as well as miscellaneous topics around Model-based Reinforcement Learning. Dr. Valpola describes some of the challenges of modelling industrial control processes such as water sewage filters and paper mills with the use of model-based RL. Dr. Valpola and his collaborators recently published “Regularizing Trajectory Optimization with Denoising Autoencoders” that addresses some of the concerns of planning algorithms that exploit inaccuracies in their world mode...
2020-05-251h 38Uncensored CMOCreative effectiveness in a crisis - Orlando WoodOrlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.What we cover:What is Lemon all about?How right-brained attributes in advertising can help long term brand buildingWhat impact will the Coronavirus have on the left-right brained way we think of the world?Should you continue doing the 'Covid-Ads' or should you stick to what you know?Can old Ads really be effective? Should brands go into the archives?Follow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www...
2020-05-1331 min
Afrika für AlmansAfA #50 Tansania (feat. Edwin Sosthenes)[ENG] Our walking encyclopedia Edwin Sosthenes is back and presents to us in great detail his home country Tanzania. Especially for the German listeners, this episode offers important insights on the time of “Deutsch Ost-Afrika” as well as parallels between modern-day Tanzania & Germany.
But furthermore, this informative interview leaves no Tanzanian topic untouched: Being it the diverse ethnic and geographic composition (e.g. Kilimanjaro), the union between Tanganyika & Zanzibar or the legacy of the first president Julius Nyerere (see picture) who had a long-lasting impact on many African independence movements.
To fully grasp this extended conversation use the provided timeline to sw...
2020-05-012h 19
Geopolitics & EmpireRobert Epstein: We’re Living in Unseen Dictatorship, 2020 is Big Tech Takeover Turning PointDr. Robert Epstein discusses his groundbreaking work confirming President Eisenhower's prophetic speech in his 1961 farewell address warning of the rise of a technological elite that could rule the government in an undetectable fashion, what some call friendly fascism, totalitarian democracy, technocracy, or unseen dictatorship. His research demonstrates how Google and Big Tech can invisibly shift tens of millions of votes in elections in the U.S. and around the world. He fears for his own personal safety because of the power that Google not only wields but exercises. He thinks 2020 will be a turning point which will determine whether nations...
2020-02-2240 minFeel More Buy MoreChristmas Ads - Our Top 10 So FarAfter sitting through over 100 Christmas ads we've come to our definitive top 10 of this year. John Lewis / Waitrose have come out winners this year but not without a fight from some worthy contenders in a very, very strong year of ads.We've created a playlist with all the ads featured in this podcast for your viewing pleasure, but here's our top 10.
John Lewis / Waitrose - "Excitable Edgar" - 5.8 stars
Amazon - "Everybody Needs Somebody" - 5.4 stars
Joules - “Christmas At The Click Of A Button” - 5.4 stars
Disney – “A Disney Christmas 2019” - 5.0 stars
Tesco – “Delivering Christmas” - 5.0 stars
Argo...
2019-11-2842 minFeel More Buy MoreLemon. Lessons on right-brained creative developmentChapter four of Lemon "How the advertising brain turned sour: Creativity and Company Culture"Orlando is joined in this episode by Sarah Carter, co-author of How Not to Plan, with Les Binet, and Global Planning Partner at Adam&EveDDB. In chapter four of Lemon, Orlando talks about a cultural change that’s taken place in the last 15 years that is responsible for a flattening, abstraction and devitalisation of advertising. The instincts that lie behind standardisation, centralisation and specialisation are the same instincts – or ways of attending to the world – that are responsible for this flattening in style. L...
2019-10-3049 min
IPA PodcastAdTalk with Paul Bainsfair: Orlando WoodIPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland.
Lemon is available to buy from ipa.co.uk/lemon
580583
2019-10-2433 minFeel More Buy MoreLemon. How the advertising brain turned sour - a chat with the author, Orlando WoodToday is the launch of 'Lemon. How the advertising brain turned sour', written by System1's Chief Innovation Officer, Orlando Wood.In this episode we go through each chapter and cover the following topics:
A creativity crisis – what’s our evidence and how can we compare ad effectiveness when we don’t have financial data?
The left and right brain – how does each side view the world?
What this means for advertising and the core findings about left- and right-brain elements in advertising
How the left brain has become more dominant over time
How right-brain elements are more...
2019-10-1544 minFeel More Buy MoreWhy has the advertising brain turned sour? A preview of Lemon, an IPA publicationToday’s podcast puts the spotlight on our divided brain, as we discuss Lemon, the landmark new book from the IPA by System1’s own Orlando Wood. We’ve got Orlando here talking with Tom about the science behind the book, his inspiration and what exactly marketers can learn from it. Think you know all about the left and right brain? Lemon will make you think again.In this episode we discuss:
What’s Lemon all about?
Why is it called Lemon?
How did you get interested in the left- and right-brain? Hasn’t that stuff been debun...
2019-10-0844 minFeel More Buy MoreHow do ads perform in different markets? US vs UKHow do ads perform across different markets? We've conducted a study which took 5-star ads from the US and tested them in the UK, then took 5-star ads from the UK and tested them in the US to see how much of a difference it made. We're also joined by Laura Swinton who is the MD and Editor-in-Chief of Little Black Book. LBB is an independent platform that brings together the best work from agencies, brands, post-production houses and more. They also run a yearly awards show called the Immortal Awards.Here are the ads...
2019-10-0329 minFeel More Buy MoreWhy are brands removing their logos?Tom and Jon get down to the nitty-gritty details about how some brands have been stripping away their logo and the impact that it's had. We talk about a few different campaigns in this episode, here are the links to everything referenced:
Doritos No Logo
Doritos Dog Ad
FeelMore50
Paddy Power Huddersfield Shirt
Cadbury's Age UK Campaign
Lucozade reformulation
Follow us:
Twitter
Instagram
Blog
Free Trial of Ad Ratings
2019-09-1029 minFeel More Buy MoreWhen ads get weirdJoined again by our Head of Marketing, Tom Ewing, and a first appearance on the podcast from our Data Scientist, Nine Adler, we take a look at some of the strangest ads we've seen of past along with some of the more recent (and tamer) ones.There are a lot of ads we talk through in this episode, so we've made a handy playlist of them here.
Perrier "Caressing the Bottle"
Orangina "Naturally Juicy"
Liberty Mutual Insurance "Free Zoltar"
Levi Jeans "Flat Eric"
Eve Mattresses "#wakeupdancing"
Coca Cola "The Magic Taste of Coke"
Reebok "Belly's Gonna...
2019-08-0924 minFeel More Buy MoreWhat are fluent devices and why are they effective?The Smash Martians. Papa and Nicole. The 118 118 runners. Alexandr Orlov and Gio Compario. These icons of British advertising have something in common. They are examples of what we call a Fluent Device - a recurring property or idea that drives the creative in a long-term campaign and makes it more profitable.In this episode we discuss:
What is a fluent device?
Examples of fluent devices The Honey Monster, Meerkats, Geico Gecko, 118 118 Runners and more.
Why do they work?
The demise of the fluent device
How you go about creating a fluent device?
Can brands get fluent de...
2019-07-2434 minFeel More Buy MoreWhich ads won the Women's World Cup?The 2019 Women’s World Cup kicked off this June, sparking discussions beyond on-the-pitch performances.Whilst the tournament has raised criticism around global encouragement, development and investment in women’s sports, it has also been a story of positive progress for the competition.We tested WWC ads launched in the UK and US that showed some brands have been quick to capture this spirit in their advertising with great success.Ads talked about in this episode:
NIKE – “Dream Further” (UK, 4.6 Stars; US, 4.2 Stars)
NIKE – “Dream with US” (US, 3.8 Stars)
Budweiser – “Heart of a King” (UK, 3.5 Stars...
2019-07-0823 minFeel More Buy MoreAre Cannes Lions winning ads more effective?
Do Cannes Lions winning ads perform better than average in our tests?
What are the characteristics of an award-winning ad?
How well does controversy work for creating effective ads?
How can Cannes Lions be improved for the better?
2019-06-2124 min
Feel More Buy MoreWarburtons vs Brewdog - which advert performed best?They say the best marketers zig when everyone else zags. In a world of short-term thinking, hyper-targeting, micro-influencers and activist brands, British family bakery brand Warburtons are doing some defiantly unusual things.They make one huge campaign every couple of years, run it mostly on TV, bring in A-list celebrities and tell gently comic stories around them. It’s all designed to appeal to as broad an audience as possible.Their latest campaign, which began airing this week, features Robert De Niro muscling into Warburtons’ bagel business.On the other hand, you have Brew...
2019-06-1039 min
B2B Marketing PodcastEpisode 1 - Simon Rusling, Brian Macreadie, Gemma DaviesWelcome to our first ever episode of the B2B Marketing Podcast, and we’re starting with a deluxe triple header episode!
First, we speak to @simon_rusling, Partner and Head of Marketing at Barnett Waddingham, a pensions provider, to talk about all the things he wish he’d known at the start of his marketing journey.
Then we spoke to @BMMarketer, Head of Marketing Strategy at Law firm Addleshaw Goddard. As our awards grand prix winner back in November, we asked him about what it takes to stay creative on top of your day to day burden as a clie...
2019-02-2238 min
Marketing Mashup#3 - Following your passions & what really matters in marketing - Jack MayorJack Mayor is the Marketing Director of System1 AdRatings, in this episode we take a dive down Jack's route to where he is today covering topics such as remote work, following your passions and what actually matters when you are marketing a product. A fantastic conversation covering a wide range of topics, hope you enjoy.
2019-02-131h 03
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20VC: Why Raising A First Time Fund Is Like Raising A Seed Round, Why We Need New and Different Fund Models & Why Longevity Is The Most Rewarding Place To Invest with Laura Deming, Founding Partner @ The Longevity FundLaura Deming is Founding Partner @ The Longevity Fund, the first VC firm dedicated to funding high-potential longevity companies. To date, Laura has raised $26m across 2 Longevity funds and has backed the likes of Unity Biotechnology, Precision Biosciences, Metacrine, Navitor, and Alexo Therapeutics. Prior to Longevity, Laura was accepted to MIT at the age of 14 to study physics and then dropped out to join the Thiel Fellowship and start The Longevity Fund. If that wasn't enough, Laura most recently founded Age1, a four-month startup accelerator program focused on founders creating longevity companies. In Today’s Episode You Will Learn:...
2018-11-2630 min
The Movidiam PodcastSystem1 Agency: Paul Spriggs - Is creativity taking a different direction?The Movidiam Creative Leader's Podcast guest this week is, President of System1 Agency, Paul Spriggs. With a 30 year career in advertising, Paul discusses the importance of the interaction between business and creativity and how "short-termism" is potentially putting pressure on that.
2018-07-1200 min
The Voices of the Internet of Things with Chuck MartinGabriel Aleixo, System1 GroupA conversation with Gabriel Aleixo, managing director, behavioral economics at System1 Research, part of System1 Group, the behavioral science and marketing company formerly known as Brainjuicer. Gabriel heads the Latin American division of System1 Research, whose focus is brand strategy, communication and innovation with Fortune 500 companies. Gabriel is a former Marketing Services Director of Philips and Senior Marketing Intelligence Manager at Beiersdorf in Brazil.
2017-10-3022 min
The Up and Comers Show10: Decision-Making: FYCO (Figure Your Crap Out-isode) “The most difficult thing is the decision to act, the rest is merely tenacity.” - Amelia Earhart Definition Decision-making is..".In psychology, decision-making is regarded as the cognitive process resulting in the selection of a belief or a course of action among several alternative possibilities.” (Wikipedia). Decision-making is either... 1. The gut-level response we have to choose one path over another (System1). 2. The active, critical-thinking process of applying wisdom to several options in order to find the best one (System 2) Research Start with WHY What’s the purpose? Famous Decisions: JFK’s team deciding to have the top down on his car that he r...
2016-11-0252 min
Retro Jonez – Retro Game FxTURTLE Power and Sega Master System – Retro Jonez E.61This week we are all in on Teenage Mutant Ninja Turtles Games(TMNT), in the second segment we go deep into the best and worst of the master system, and as an added bonus at 1:12 we will rap the entire TURTLE Power song from Partners in Kryme.
Start – TMNT – Teenage Mutant Ninja Turtles games32:00 – Sega Master System – SMS – The best and worst of the system1:12:00 – TURTLE Power
2015-11-2400 min
SoundscapesLPZ03 | Home guest soundscaper: sirendirect download (right click > save target as)Moderat - Rusty Nails (Shackleton Remix) | Digital Witchcraft - Brindavan (Grayarea's Purging The Inventory Mix) | Kollektiv Turmstrasse - Tristesse | We Love - Don't Cross | HR3-XXL - Alphawezen / System1 | Carbon Based Lifeforms - MOS 6581
2011-11-0200 min