Shows
Talking TourismSoap, Sustainability and Smarter Tourism with Josh HowardIn this inspiring episode of Talking Tourism, host Lauren Cameron (TICT’s Carbon & Sustainability Advisor) is joined by Josh Howard - founder of Single Use Ain’t Sexy and a leading voice in sustainable personal care - to explore how small changes in tourism operations can lead to big environmental wins.Josh shares the journey of growing his dissolvable soap tablet startup into an international success, recently acquired by global hospitality supplier Buzz Products. He explains why shifting away from single-use plastics isn’t just better for the planet, it’s a...
2025-11-0426 minTalking TourismFrom Local to Legendary: Telling Tasmania’s story with Barb McGregorRecorded live at the 2025 Tasmanian Tourism Conference, this episode of Talking Tourism features a conversation with storytelling expert Barb McGregor, who shares powerful insights on how Tasmanian tourism operators can craft meaningful, authentic brand stories that truly connect with visitors.Hosted by Tracy Mallett, this conversation explores the unique elements that set Tasmania’s tourism brand apart — from its wild-yet-serene landscapes to its deep cultural heritage and strong sense of custodianship. Barb introduces her practical “4 Ps” framework — People, Place, Product and Performance — and shows how these can be used to build rich, emotive narratives t...
2025-10-0925 minTalking TourismFrom Data to Delight: Understanding the modern traveler with Amanda StevensIn this special episode recorded live at the 2025 Tasmanian Tourism Conference, host Rachel Williams is joined by renowned customer experience expert Amanda Stevens for a deep dive into the future of tourism, traveller behaviour, and how Tasmanian operators can stay ahead of the curve.With her background in consumer psychology and marketing, Amanda shares fascinating insights into the trends shaping the visitor economy — from the rise of wellness and adventure travel to the new motivations behind milestone getaways and intergenerational holidays. She unpacks the importance of creating raving fans, designing truly memorable guest ex...
2025-07-1723 minTalking TourismTalking Tourism Episode 145 - Positive impact through food with Mindy WoodsFormer physiotherapist, 2012 Masterchef Australia finalist, and most recently CEO of Sydney's Lotus Dining Group, Mindy Woods is currently studying sustainable horticulture and bush food with the goal of protecting native foods, the environment and re-igniting Indigenous culture.You must taste a culture to truly understand it. That’s why Mindy, a proud First Nations woman, opened her very own native inspired restaurant Karkalla on Ancestral country, creating opportunities for indigenous and non-indigenous people to connect with Aboriginal culture, art, and stories through food.Visit Northern Tasmania CEO, Tracey Mallett, sat down wi...
2023-12-1726 minTalking TourismTalking Tourism Episode 144 - Tourism Strategy...without the BS with Tom Wootton & Anne GreentreeTalking Tourism Episode 144 – Tourism strategy…without the BS with Tom Wootton & Anne Greentree.Both Tom and Anne have had (and continue to have) an incredible influence on tourism in Tasmania. Among many things, Tom was the inaugural CEO of the regional tourism organisation, West by North West. Whereas, Anne has spent the past four years as the Director Visitor Economy Strategy at Tourism Tasmania. While in this role, Anne has worked alongside the state government and industry to develop the 2030 Visitor Economy Strategy – which is now live (and can be read here). In to...
2023-12-0327 minTalking TourismTalking Tourism Episode 143 - How to market your inclusive tourism experience with Hailey BrownRecognised as one of Australia’s nine most influential female entrepreneurs, Hailey Brown has become a catalyst for change within the tourism industry. Upon recognising that blind and low-vision tourists were precluded from travelling as tourism marketing is visual, she created the world’s first sensory audio tourism app, Vacayit. She is highly experienced in the field of accessible tourism, universal design, inclusion, and diversity and aims to drive positive societal change around how destinations and operators market their experiences.Visit Northern Tasmania’s Chief Executive Officer, Tracey Mallett, sits down with Hailey at the 2023 Tasman...
2023-11-2027 minTalking TourismTalking Tourism Episode 142 - Design effectively on Canva with Taihlaura Denman-FrancisTaihlaura Denman-Francis is a Managing Marketing Consultant at Kingthing. In this role, Taihlaura enjoys the thrill of dreaming up big ideas for her clients. She has an undeniable passion for all things in the digital space, and her favourite things are strategic planning, marketing tactics, social media management and digital advertising. Taihlaura is also a Launceston Tamar Valley Tourism Association (LTVTA) committee member, where she’s been able to use her marketing prowess to provide more avenues for tourism operators in the area to discuss, share and learn.Taihlaura delivered an insightful workshop at this ye...
2023-11-0622 minTalking TourismTalking Tourism Episode 141 - Regenerative tourism with Nic CooperNic Cooper is a Regenerative Tourism Specialist at The Tourism Collective but is also a small business owner on the Mornington Peninsula. He has extensive experience spanning destination marketing, product development, and customer engagement with a particular passion and expertise for sustainable and regenerative tourism.Visit Northern Tasmania CEO, Tracey Mallet, sits down with Nic at the 2023 Tasmanian Tourism Conference where he delivered a Day 1 workshop about regenerative tourism. For those not aware of regenerative tourism, Nic says it can mean different things to different people, however he essentially boils it d...
2023-10-2326 minTalking TourismTalking Tourism Episode 139 - Tassie Tourism Ambassador Program with Larni DaviesToday’s episode is with Larni Davies – TICT’s very own Tassie Tourism Ambassador Program Coordinator. A passionate Tasmanian, Larni Davies has 31 years of experience in the tourism industry.After living interstate and even overseas for six years, Larni returned to Tasmania where she worked as a bushwalking guide with Tasmanian Expeditions; Cradle Mountain Huts; the Bay of Fires Walk and later progressed into management roles. Larni has previously coordinated the Adventure Tour Guiding program at TasTAFE Drysdale in Hobart for many years – equipping students with the knowledge and skills to become professional and competent bushwalk...
2023-09-2423 minTalking TourismTalking Tourism Episode 138 - Your AI queries answered with Bart SobiesToday’s episode is with Bart Sobies – an industry professional whose career has spanned more than two decades. He began his entrepreneurial journey at the age of 15 with the launch of his first online business evolving into a prosperous tech company. Since then, Bart has founded and led several businesses, all centred around technology, marketing and investment specifically within the tourism industry. One of these is ibooked.online – a leading platform dedicated to helping accommodation owners increase direct bookings and generate revenue. Tourism consultant (and overall tourism legend) Tom Wootton sits down wit...
2023-09-1030 minTalking TourismTalking Tourism Episode 137 - TICT Emissions Reduction Initiative with Lauren CameronLauren Cameron is TICT's newly appointed Carbon Action Advisor. Lauren is a sustainability and communications specialist, whose career spans fifteen years working across sustainability, international development, tourism and media. Having started out as a journalist with The Advocate in Tasmania’s northwest, Lauren has since worked as Chief Editor of a sustainable lifestyle magazine in Hong Kong, managed international development programs in Vietnam, partnered with sustainable tourism operators across Asia, and worked in the Environment and Development Division of the United Nations Economic and Social Commission for Asia and the Pacific.For those that missed her at th...
2023-08-2422 minTalking TourismTalking Tourism Episode 136 - Comparing fitness and tourism with Fanus GhebrezgabhierFanus Ghebrezgabhier is a Senior Trainer at F45 Moonah. F45 has taken Australia and the world by storm to become the fastest growing gym brand on the planet. Originating in Sydney, Australia, the ‘F’ stands for functional training, a mix of circuit and high intensity interval training (HIIT) workouts geared towards everyday movement, and the ‘45’ is the total amount of time each class runs for. In today’s episode, Luke and Fanus compare the similarities between the fitness and tourism industries in terms of staffing and social media marketing. Fanus explains the ‘communi...
2023-07-3030 minTalking TourismTalking Tourism Episode 135 - Tasmanian Aboriginal tourism with Nunami Sculthorpe-GreenNunami Sculthorpe-Green is a proud palawa and warlpiri woman, and founder of Blak Led Tours Tasmania, an Aboriginal tourism business that is passionate about truth-telling and the representation of Tasmanian Aboriginal stories. Recognised for her profound impact on the Tasmanian tourism industry, Nunami was awarded the 2022 Tasmanian Tourism Minister’s Young Achieve Award.In today’s episode, Luke Martin* chats with Nunami about how her business came to fruition and what she hopes the future of Aboriginal tourism in Tasmania looks like. Nunami talks in great detail about the personal and profe...
2023-07-1646 minTalking TourismTalking Tourism Episode 134 - Tourism Awards Success with Matt and Vanessa DunbabinMatt and Vanessa are the Owners and Managers of Bangor Vineyard Shed – a multi award-winning, 4-hectare vineyard and a beautiful 6,000-hectare farming property located at Dunalley in Tasmania’s southeast. Recently, Bangor won Gold at the 2022 Tasmanian Tourism Awards and at the Qantas Australian Tourism Awards in the Wineries, Distilleries & Breweries category – a true testament to the hard work and dedication of this small family-owned and run vineyard. In today’s episode, Destination Southern Tasmania’s Alex Heroys chats with Matt and Vanessa about the history of their property and the journey they...
2023-07-0234 minTalking TourismTalking Tourism Episode 133 - Farewell Luke MartinSince 2011, Luke Martin has been at the helm of the TICT as its CEO. Throughout the past 12 years, he has seen tourism in Tasmania evolve into what it is today - an industry that makes a greater contribution to its state's economy than any other in Australia.Finally, the time has come for the interviewer to become the interviewee! Hosted by Tom Wootton, today's episode is longer than usual - so grab a drink and settle in, because it's a good one! Tom and Luke travel down memory lane and reflect on what the tourism l...
2023-06-191h 05Talking TourismTalking Tourism Episode 132 - Building Tasmanian Sporting Success with Christine FinneganChristine Finnegan is the Co-CEO of the Tasmania JackJumpers – the tenth and latest team to join the National Basketball League (NBL). Christine has had a truly remarkable career spanning more than 25 years (and counting!) as a leading sports administrator in Australia. She was one of the first people hired in the formation of the JackJumpers back in 2020 and has contributed significantly to the team’s success both on and off the court.In today’s episode, TICT’s Communications & Events Coordinator, Bella Alcorso, unpacks Christine’s life at the helm of our state’s very own NBL team and...
2023-06-1121 minTalking TourismTalking Tourism Episode 130 - ATE and International Ready with Jenn BettJenn Bett is a passionate member and advocate for Tasmania’s tourism industry. She first arrived as an international student more than 20 years ago and has since had a range of experience within the tourism industry. She spent nine years with Tourism Tasmania working directly with trade and media partners to raise awareness of Tasmania. Then, in 2016, Jen rejoined the Port Arthur Historic Site Management Authority where she still currently works as the Marketing and Communications Manager for Port Arthur, Cascade Female Factory, and Coal Mines Heritage Sites.In today’s episode, Destination Southern Tasmania’s Alex Heroys...
2023-05-1427 minTalking TourismTalking Tourism Episode 129 - Tassie Off Season with Lindene ClearyLindene Cleary is the newly appointed Chief Marketing Officer at Tourism Tasmania. Prior to fulfilling this position, Lindene spent the last five years as Head of Brand Marketing overseeing the delivery of the agency’s ‘Come Down for Air’ brand platform and ‘Off Season’ campaign. In this episode, Luke Martin spoke with Lindene about her career in marketing, firstly with Coca-Cola and then with Tourism Tasmania, and specifically about the 2023 ‘Off Season’ campaign where she provides some interesting insights into the creation of the campaign, and how tourism operators can get involved.The ‘Off Season’ campaign was born o...
2023-05-0139 minTalking TourismTalking Tourism Episode 128 - Positive Impact In Action with Emily BriffaEmily Briffa is CEO and co-founder at Hamlet Inc., a catering and hospitality business in South Hobart. Arriving in Hobart in 2016, Emily was confronted by the scale of entrenched unemployment in the Tasmanian community. Leaving her own career as a chef, Emily established Hamlet, a thriving not-for-profit social enterprise that provides practical work experience and hands-on training placements to people who face employment barriers such as limited English, long-term unemployment, or the presence of a mental or physical disability.Emily's keynote address also happened to be one of the most talked-about moments of the 2022 Tasmanian Tourism Conference...
2023-04-3031 minTalking TourismTalking Tourism Episode 127 - From Survive To Thrive with Rachael DownieRachael Downie is business success mentor who works with a variety of individuals, businesses and CEOs both locally and internationally. For the past decade, she has worked with government, corporate teams and individuals, helping them to educate and set goals to make lasting changes, creating the results they want. Rachael began her career as a teacher with a background in agriculture and hospitality, and branched out into consultancy and leadership. In today's episode, Rachel Williams unpacks Rachael's focus on mindset, and why it's so important not only in our personal lives, but in our professional lives as...
2023-04-1627 minTalking TourismTalking Tourism Episode 126 - Maybe You're (Not) Born With It with Linda ManaenaAs Co-CEO at LeaderLab, Linda Manaena is on a mission to amplify humanity in leadership. With more than 20 years of leadership experience, Linda works with leaders to help them create an inclusive environment to get the best out of their teams. She works with leaders and teams spanning 10 countries to build their level of psychological safety, emotional intelligence, resilience at work, compassionate candour, and to consciously show up for each other in the most resourceful and accountable ways. In today's episode, Rachel Williams sits down with Linda to talk resilience. More than just a buzzword of the...
2023-04-0229 minTalking TourismTalking Tourism Episode 125 - Defining Your Hospitality Brand with Jennifer VandekreekeJennifer Vandekreeke is Executive General Manager – Customer at NRMA Expeditions. Originally from the US, Jennifer moved her young family to Australia in 2011 to launch the Carnival Cruise Line brand down under. In 2021, she left the cruise industry to pursue her true passion – wilderness travel – and joined the NRMA Expeditions team leading the charge on all things commercial. Jennifer brings with her over two decades of experience working with global tourism brands such as Club Med, Seabourn Cruises and the Biltmore Hotel in the US, Europe and South America. In today's episode, Rachel Williams gleans the best of Jennif...
2023-03-1930 minTalking TourismTalking Tourism Episode 124 - The Love of Tourism with Kristin DunneKristin Dunne is Director of Destination Strategy at Miles Partnership, and a global authority on regenerative tourism. Kristin pioneered the application of regenerative tourism principles in destination planning. As CEO of Tapoi Te Moananui a Toi/Tourism Bay of Plenty Regional Tourism in New Zealand, Kristin launched in 2019 Te Ha Tapoi/The Love of Tourism – a transformative approach to industry and destination planning centred on the value of growing tourism for locals’ sake, and grounded in the principles of regeneration. Love of Tourism is now recognised as a model in contemporary tourism management for many destinations across New Zealand, Aust...
2023-03-0530 minTalking TourismTalking Tourism Episode 123 - Reimagining Sustainability with Dan Robertson-JonesDan Robertson-Jones is Partner and Culture, Forecasting and Futures lead for the APAC region at Kantar Consulting. He has over 20 years’ expertise in the fields of insight, strategy, design, cultural change, trend analysis and forecasting, having worked with and for businesses across the Americas, Europe, Africa and APAC. As part of the global team that pioneered Kantar’s global sustainability practice, Dan brings the advisory and consulting experience of helping numerous global brands and businesses turn aspirations in sustainability into clear strategy, practical action and commercial impact. Off the back of last week’s episode with Ethical Republi...
2023-02-1924 minTalking TourismTalking Tourism Episode 122 - Doing Good Through Regenerative Tourism with Emma PethybridgeEmma Pethybridge is the Founder and CEO at Ethical Republic, a for-purpose company that supports the development of nature-based enterprises in and around protected areas. Emma grew up on the north-west coast of Tassie, and has worked throughout Australia, North America, the Asia-Pacific and the Middle East in sustainability, cultural and nature-based tourism, and conservation market development. She has worked with the Indigenous Land and Sea Corporation, Emirates Nature-WWF, the Vancouver Aquarium Marine Science Centre, Swisscontact Vietnam and Expo 2020 Dubai’s Sustainability Pavilion.In today’s episode, Destination Southern Tasmania’s Alex Heroys chats with Emma about what l...
2023-02-0525 minTalking TourismTalking Tourism Episode 121 - Moving On (On Your Terms) with Rob CameronRob Cameron is an Adviser at Collins SBA, where he provides business advisory services on performance improvement, turnaround of underperforming businesses, and succession planning. An experienced business manager, strategist and coach, Rob has worked with many business owners to help them craft a business succession plan that works for their individual situation, and has assisted on numerous business exits that have achieved great financial results and personal satisfaction for clients.In this episode, Rachel Williams sits down to talk all things moving on with Rob. Whether it's succession planning within a family business or selling on to...
2023-01-2227 minTalking TourismTalking Tourism Episode 120 - Being A Good Corporate Citizen with Kym GoodesKym Goodes is the principal of 3P, and is recognised as one of the foremost public voices in Tasmania. She has over two decades of experience working in government and the not-for-profit sector in social and economic public policy fields as diverse as education, employment, transport, energy, digital inclusion, health, housing and human services. Kym and the 3P team specialise in social impact assessment, social licence to operate and corporate social responsibility - bringing together her expertise in social and economic policy.In today's episode, Kym and TICT's Luke Martin discuss the potential for Tasmania's tourism industry...
2023-01-0832 minTalking TourismTalking Tourism Episode 119 - We're All Digital Marketing Landlords with Despina KaratziasDespina Karatzias is the Chief Navigator at Navii Digital and Tourism Tribe, where she supports Australian tourism operators to learn how to run, market and get the best out of their small tourism businesses and convert them to even more effective and efficient tourism businesses. She is a digital tourism and packaging specialist, and has created and delivered a number of in-person and online training courses for the small business community. In today's episode, Rachel Williams sits down with Despina to talk all things digital marketing. In an age where contemporary marketing approaches are no longer a...
2022-12-2532 minTalking TourismTalking Tourism Episode 118 - Money Matters with Chris DavisChris Davis is General Manager at The Van Diemen Project, a Launceston-based organisation that helps people, businesses and communities to start, scale and sustain businesses, through training, events, education, mentoring and business advice. In today's episode, TICT's Luke Martin steps into the client's chair with three different stages of tourism business. To start, Chris and Luke unpack the critical planning and strategy steps that must accompany that great tourism product you've got brewing in your mind, to make sure your brilliant concept is actually going to make you money. Next, they look at the most...
2022-12-1132 minTalking TourismTalking Tourism Episode 117 - Treating Human Resources Like Human Humans with Dr. Polly McGeeDr Polly McGee is a leadership coach, author, speaker and strategist with over a decade working in business strategy, leadership program design and delivery to transform cultures. One of only 400 people globally selected to be trained and certified by Dr Brene Brown to deliver her Dare to Lead program, Polly specializes in trauma-informed leadership at the intersection of neuroscience, psychology and somatic therapy. In today's episode, Rachel Williams unpacks what Polly's specialties mean and how they can be applied to leadership and people management in your tourism business. Ultimately, it's about understanding what drives the behaviour of i...
2022-11-2730 minTalking TourismTalking Tourism Episode 116 - The Voice Of Young People with Kate RickwoodKate Rickwood is the Secretary at Young Tourism Network and the Coordinator of Insights and Communications at Victoria Tourism Industry Council (or VTIC). She is an experienced Communications Coordinator with a demonstrated history of working in local government and regional tourism organisations across Victoria, managing key projects in research, marketing, communications and industry development. Kate is passionate about amplifying the tourism industry’s young voices, and has sat on the Young Tourism Network committee for eight years, and delivered several youth development programs for VTIC.In today's episode, Tourism Tasmania's Sam Denmead gets the lowdown on Victoria's You...
2022-11-1324 minTalking TourismTalking Tourism Episode 115 - Turning Traveller Desire Into Action with Kirsten GalliottKirsten Galliott is Head of Content, Travel & Luxury at Medium Rare Content Agency, and Editor in Chief at Qantas magazine and Travel Insider. She is a senior media executive with more than 20 years’ experience in newspapers, magazines, television and radio. Her impressive career includes three years as Editor for much-loved fashion magazine InStyle fashion, 10 years at Fairfax Media, and a presenting stint on Channel 7’s Sunrise. As Head of Content, Travel & Luxury, for Medium Rare Content Agency, Kirsten serves as Editor-in-Chief of the flagship QANTAS magazine and Travel Insider, and crafts content strategies for tourism bodies here and overseas.
2022-10-3029 minTalking TourismTalking Tourism Episode 114 - (Carbon) Accounting's New Era with Jessica RichmondJessica Richmond is CEO at Local Carbon and Partner at Ellis Richmond, Tasmanian-based consultancies that specialise in carbon accounting and advising businesses on carbon accounting opportunities. Jess’s background is in commercial law in the energy and resources sector, with strong senior management experience in the mining industry. She has a strong understanding of the requirements of industrial operations, balanced with an understanding of community expectations and the need to manage both effectively for the benefit of all stakeholders. In today's episode, WXNW's Tom Wootton makes the most of Jess' expertise to get the 101 on carbon accounting an...
2022-10-1624 minTalking TourismTalking Tourism Episode 113 - The Global Demand Golden Window Is Now with Rob DouganRob Dougan is the Executive General Manager - Strategy and Research at Tourism Australia. In his role with TA, Rob is tasked with setting the organisation’s objectives, devising strategies to help achieve them, and ensuring that Tourism Australia and the tourism industry have the right data to make those decisions and understand their impacts.In today's episode, Destination Southern Tasmania's Alex Heroys racks Rob's data- and trends-centric mind for his take on the recovery of inbound international tourism to Australia and, specifically, Tasmania. While lingering resistance to long-haul flights and economic factors continue to im...
2022-10-0223 minTalking TourismTalking Tourism Episode 112 - Becoming An Employer Of Choice with Stacey JosephHaving grown up in the tourism and hospitality industry, Stacey Joseph has spent in excess of 20 years in people-facing roles. Now, in her role with the Tasmanian Chamber of Commerce and Industry, Stacey brings extensive experience in human resources and workforce development. Stacey has supported multiple businesses to become Employers of Choice as well as to implement practices that create a workplace culture that contributes to attracting and retaining a skilled and capable workforce. In today's episode, TICT's Luke Martin gets Stacey's thoughts on the current Tasmanian employment market. While it might bring momentary consolation to note t...
2022-09-1826 minTalking TourismTalking Tourism Episode 111 - Getting Liquid On Lips with Sam ReidSam Reid has a background in the corporate environment spanning 15 years and three continents, working in senior marketing and innovation roles. Here in Tassie, he is co-founder of Willie Smith's Cider Makers, which has grown rapidly to become one of Australia's leading craft cider companies and the most awarded cider company in Australia. And, more recently, Sam became the Managing Director of Du Cane Brewing Co., an up and coming Launceston-based craft beer brand. In today's episode, TICT's Emma Azon-Jacometti chats with Sam about his trajectory from corporate marketing guy to beverage boffin in Tasmania, and what d...
2022-09-0434 minTalking TourismTalking Tourism Episode 110 - Carbon Neutral by 2025 with Charlie KnaggsCharlie Knaggs leads the Climate Change and Energy teams at Point Advisory, where he works with corporate and government clients to help find and implement decarbonisation solutions that are economically sensible and environmentally robust. He specialises in greenhouse gas measurement, management, reporting and auditing, and was recently engaged by TICT to undertake a report that would provide insights into what it would look like for the Tasmanian tourism industry to be carbon-neutral. In this episode, TICT's Emma Azon-Jacometti chats with Charlie about the findings of that report, beginning by exploring what it actually means to be carbon-neutral. C...
2022-08-2143 minTalking TourismTalking Tourism Episode 109 - Diversifying Your Tourism Product with Alicia PeardonAlicia Peardon is one half of the husband-and-wife duo behind Tassie's Ghost Rock Wines, where she oversees the customer-facing side of the business, encompassing all things tourism, hospitality and events. In this episode, TICT's Emma Azon-Jacometti chats with Alicia about the growth of Ghost Rock since she and husband Justin moved to north-west Tasmania seven years ago. With a background in marketing, PR and events, including being the Founding CEO of Jamie Oliver's Australian Ministry of Food, Alicia has a unique insight to (and talent for!) developing new products to embed and enhance an existing brand.
2022-08-0727 minTalking TourismTalking Tourism Episode 108 - A Paradox Harmony with Joe PickettJoe Pickett is the General Manager at Spring Bay Mill, a 43-hectare waterfront site that is being managed by a group of bright sparks intent on charting a sustainable path. Spring Bay Mill is an events and functions space, accommodation facility, and even the site of an up-cycled amphitheatre, but it's the regenerative focus of the business that provides a fascinating case study into how Tasmanian tourism can position itself as a leader in this space.In today's episode, West by North West's Tom Wootton discovers how Joe and his team have sensitively repurposed a former woodchip...
2022-07-2427 minTalking TourismTalking Tourism Episode 107 - An Education in Agritourism with Catherine StarkCatherine Stark is Managing Director and Co-Owner of Seven Sheds Brewery, a truly authentic agritourism offering that still operates out of its original backyard premises, where visitors can meet the brewers, see hops growing and (of course!) taste the delicious brews. Catherine has also been instrumental in the development of the Cradle to Coast Tasting Trail, a food and drink trail in the state's north-west that provides an opportunity for visitors to connect with produce, place and people.In this episode, Catherine chats with fellow north-westerner Tom Wootton about the growth of agritourism in Tasmania over the...
2022-07-1025 minTalking TourismTalking Tourism Episode 106 - Distribution Is In Its Honeymoon Period with Nathan DarkeNathan Darke has been in the travel and tourism industry for over 20 years. Formerly part-owner and Director of Andrew Jones Travel, he now leads Federal Group’s Sales and Distribution team. In today’s episode, West by North West’s Tom Wootton picks Nathan's brains about all things distribution. Often overlooked in favour of its big brother marketing, distribution is a critical element in the marketing mix that dictates how you get your product, experience or service to your customer via certain channels. Nathan believes that decisions around distribution have never been as important as they are right n...
2022-06-2636 minTalking TourismTalking Tourism Episode 105 - A Love Affair With Tasmania's West Coast with Marta DusseldorpMarta Dusseldorp is a multi-award-winning Australian actress who has worked extensively in theatre, film and television for over 30 years. Amongst many other credits, Marta featured in Wentworth for FOXTEL and the ABC mini-series Stateless opposite Cate Blanchett, and was most recently nominated for Most Popular Actress at the 2019 Logie Awards.So, what does Marta have to do with Tasmanian tourism? Well, she has also started her own company, Archipelago Productions, here in Tassie, and is currently in development as producer, creator and lead actor for a crime thriller television series, Bay of Fires, set on the wild...
2022-06-1335 minTalking TourismTalking Tourism Episode 104 - Brave The Conversation with Mitch McPhersonIf you’re a Tasmanian, you’re probably familiar with today’s guest. Mitch McPherson is the founder of Speak Up! Stay ChatTY, a mental health awareness organisation inspired by the loss of his younger brother Ty to suicide in 2013. Since then, the organisation has delivered programs into workplaces, community groups, schools and sporting clubs to encourage people to speak up about mental health and create a kinder and more accepting world. In today’s conversation, TICT’s Luke Martin asks Mitch to share his advice with the Tasmanian tourism and hospitality industry, which has arguably been one of the...
2022-05-2927 minTalking TourismTalking Tourism Episode 103 - Providing a Counter-Experience with Dr. Allison AndersonDr. Allison Anderson is a data queen with an impressive list of experience in tourism development and marketing. Formerly the Head of Research & Insights at Tourism Tasmania, Alli now connects heart, art and science to produce informed strategy as Founder of Episteme Consulting. In today’s episode, TICT’s Luke Martin plays right into Alli’s wheelhouse, by asking her to use all of the research at her disposal to extrapolate a forecast for Tasmania’s tourism industry in the current context and moving forward. Alli gives her insights into growing intrastate markets for Tassie, including...
2022-05-1535 minTalking TourismTalking Tourism Episode 102 - Our Backyard Punches Above Its Weight with Luke Martin and Tom WoottonYou might recognise TICT’s Luke Martin and West by North West’s Tom Wootton as regular hosts of Talking Tourism, but today’s episode sees these two set up shop in the studio together to shoot the breeze just as they might in one of their regular phone calls. First up, Luke and Tom discuss the findings of the recent Tourism Industry Business Sentiment Survey, which – while realistic about the ongoing challenges faced by many operators – tell an optimistic story about the future of our industry in Tasmania. Unsurprisingly, one of the biggest issues falling out of the surv...
2022-05-0138 minTalking TourismTalking Tourism Episode 101 - Adopting A Mindset Of Co-Opetition with Toni KibbeyToni Kibbey is a business and marketing coach who helps business owners create clarity and direction, and take smarter steps towards growth. In today's episode, Toni chats to TICT's Emma Azon-Jacometti about the important role that collaboration and co-opetition play in business growth, particularly in Tasmania. Toni defines co-opetition, and explains the difference between a mindset of co-opetition and the action of collaboration, neither of which can exist without the other. She believes that this mindset of relationship with our competitors can be especially beneficial in Tassie, to make your business' voice louder and to hook a g...
2022-04-1830 minTalking TourismTalking Tourism Episode 100 - Customer Service Has Gone Online with Liz WardLiz Ward is the Founder and CEO of Tourism Tribe, an online learning community that delivers advice and support for tourism operators to grow their confidence and digital business skills. In today's episode, she chats with TICT's Luke Martin about the everchanging world of technology, and how important it is that tourism operators adapt with those changes.Liz goes into detail about how the COVID environment has further fast-tracked digital changes, and the impact that this has had on take-up across all demographics, including those that form some of our biggest visitor markets. Along with increased online...
2022-04-0331 minTalking TourismTalking Tourism Episode 99 - Making Data-Drive Decisions with Nick WrightLike most tourism operators, Nick Wright has ridden the many highs and lows of the COVID wave over the past two years. Newly appointed to Hobart's iconic Islington Hotel in late 2019, he watched the double whammy of interstate bushfires and a global pandemic all but wipe out the property's forward bookings overnight. By March 2020, the hotel had closed for the state's lockdown, before a slow build back up several months later. In September 2020, Nick had taken on a new role with a northern icon, as General Manager of Iconic Leisure Inn Penny Royal Hotel and Apartments. In t...
2022-03-2029 minTalking TourismTalking Tourism Episode 98 - Celebrating Women In Tourism with Emily Hopwood and Tara HowellToday is International Women's Day, a global day celebrating the social, economic, cultural and political achievements of women. In this episode of Talking Tourism, TICT's Emma Azon-Jacometti is joined by Tara Howell and Emily Hopwood to talk about this year's IWD theme, #breakthebias, and to celebrate the role of women in our great Tasmanian tourism industry. Tara and Emily discuss unconscious and conscious bias, and how they impact decision-making in business. While today's focus is women, both Tara and Emily agree that real diversity in our businesses relates to a myriad of factors, and provide th...
2022-03-0735 minTalking TourismTalking Tourism Episode 97 - Why Tassie's In A Sweet Spot with Grant O'BrienWe thought it was time to get to know Grant O'Brien, the new Chair of Tourism Tasmania, better. Having grown up in the state's north-west, Grant began employment with Woolworths in the mid-80s as an Assistant Accountant. By 2011, he'd risen through the ranks to become CEO and Managing Director at Woolworths Limited, a position he held until 2016. Not one to rest on his laurels, Grant's "retirement" saw him go on to be appointed Chair of the Port Arthur Historic Site Management Authority in 2019, a role that fitted the mould of his desire to give back to t...
2022-02-2736 minTalking TourismTalking Tourism Episode 96 - Making The Most Of The Off Season Campaign with Thomasine BurnapThomasine Burnap is a Group Planning Director at BMF, one of Australia’s most awarded advertising agencies. For the last two and a half years, she has worked with Tourism Tasmania, including helping to plan their winter comms strategy. Thom’s insights around how Australians perceive winter led to the development of The Off Season – a campaign that encourages visitors to embrace rather than to escape everything that is unique, quirky, eccentric and stimulating about the cooler months in Tasmania. In today’s episode, Thom chats with TICT’s Emma Azon-Jacometti about how local tourism operators can make the mo...
2022-02-1528 minTalking TourismTalking Tourism Episode 93 - Traditional Sales & Marketing Ain't Dead Yet with Melinda AndersonMelinda Anderson has spent more than two decades working in the sales and marketing world, and is currently the Marketing Manager at Pennicott Wilderness Journeys. At this year's Tasmanian Tourism Conference, she brought a strong voice to a panel discussion asking, "Is Traditional Tourism Marketing & Sales Dead?" Her answer: emphatically no.There's no doubt that sales and marketing of tourism and travel experiences has changed dramatically over the past few years, with the digital realm changing consumer preferences and behaviours. But, as Melinda argues, there's still a place for traditional S&M, as long as it aligns...
2021-11-0724 minTalking TourismTalking Tourism Episode 91 - Australians Still Want To Holiday with Michele LevineMichele Levine knows a thing or two about human behaviour and consumer trends. As CEO of Roy Morgan Research, Michele's bread and butter is asking questions of Australians to understand their values, what drives them, and what they want in life. In this episode of Talking Tourism, TICT's Emma Azon-Jacometti asks Michele what Roy Morgan's research is saying about peoples' intention to engage with the tourism industry. We're encouraged to hear that, as borders reopen, an appetite for travel - and travel to Tassie, in particular - is alive and well! Michele provides her hot ti...
2021-10-2424 minTalking TourismTalking Tourism Episode 85 - Wine: Always An Essential Service"If I had known what it was going to be like before I started, I never would have done it." It's a sentiment that a lot of us probably feel keenly right now (perhaps always!) and, for Joseph Burton, it sums up both his foray into owning his own business and the many twists and turns of a COVID-19 world over the past 18 months. As the first certified Sommelier in Tasmania and with 20 years of experience selling and serving wine under his belt, Joseph started his own wine wholesale, retail and events business in 2014. It wa...
2021-09-1223 minTalking TourismTalking Tourism Episode 84 - How Do You Do Mass Gatherings In A Socially Distanced World?Madi Seeber-Peattie had been working in the events industry for more than 15 years when COVID-19 restrictions hit the industry hard. As owner/manager of Hobart's Farm Gate Market, Street Eats @ Franko and the Food and Beverage Collective, Madi lives and breathes mass gatherings. Her various ventures typically saw up to 10,000 people through the gates every week, and one of them depended entirely on interstate visitors. So what do social distancing and density restrictions mean for the mass gatherings world?For Madi, it meant losing 85% of a market's revenue overnight, farewelling half of her core team, and cancelling...
2021-09-0526 minTalking TourismTalking Tourism Episode 83 - Taking A Brand Launch To The Digital Masses with Robbie GilliganRobbie and Emma Gilligan were all set to launch their new whisky brand, Derwent Distillery, right around the time COVID-19 shut down all notions of mass gatherings and traditionalcellar door promotions. So they got creative. Rather than launching face-to-face, they sent tasting packs around the world, and launched the brand to 1500 new digital friends, thus becoming the first distillery in the world to launch online. In this episode of Talking Tourism, Robbie shares the ups and downs of the past 18 months with TICT's Emma Azon-Jacometti. It's both a realistic look at how critical a t...
2021-08-3020 minTalking TourismTalking Tourism Episode 80 - Getting your share of the Travel Voucher Action with Sam DenmeadThe Tasmanian Government has announced $7.5 million for a further round of 'Make Yourself at Home' Travel Vouchers to encourage Tasmanians to travel the State and support tourism businesses and visitor destinations through the latest COVID border disruptions. TICT CEO Luke Martin sat down with Green Hat Tourism's Sam Denmead to workshop practical strategies small tourism businesses could consider to give them the best chance of getting a share of the Travel Voucher market. Luke and Sam talk through some ideas for packaging product and experience offers that could s...
2021-07-2824 minTalking TourismTalking Tourism Episode 79 - Checking-In with Tourism Tasmania's John FitzgeraldIt's been another disruptive week for everyone in tourism, with the borders shutting to Victoria and New South Wales, and our hopes again turning to the Tasmanian community to get around the State and support our operators and destinations through the latest challenges.In this context, TICT CEO Luke Martin sat down with Tourism Tasmania's CEO, John Fitzgerald to unpack the roller coaster ride that is tourism in Tasmania in 2021. John shares his insights on the national outlook. Tourism Tasmania's strategic approach right through COVID. The NZ strategy, and why we should be fe...
2021-07-2829 minTalking TourismTalking Tourism Episode 77 - T21 Update with Anne GreentreeThe Tasmanian Government's Director of Visitor Economy Strategy Anne Greentree sat down with TICT CEO Luke Martin, to talk through how the industry against our T21 Visitor Economy Action Plan to rebuild the value of our tourism industry through COVID. Anne and Luke talk through airline recovery, the different hot spots of industry performance, how we're planning for the year ahead, and the different industry support programs being rolled out by State and Federal Governments.
2021-05-1031 minTalking TourismTalking Tourism Episode 76 - The Revival of Tasmania's Air LinksFresh off the launch of Hobart's first international commercial flight in two-decades, Hobart Airport's new CEO, Norris Carter, sat down with Rachel Williams to talk things aviation. Norris outlines Tasmania's aviation out of COVID, the works at Hobart Airport to welcome back international flights, and his expectations for the ongoing recovery of air travel across Australia. Tourism Industry Council TasmaniaTICT is the peak industry body for the Tasmanian tourism industry. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to...
2021-04-3023 minTalking TourismSpecial Edition: Talking Tourism in the 2021 Tasmanian State ElectionWith one week remaining until Tasmanians go to the polls, Tourism Industry Council Tasmania CEO, Luke Martin, sits down with Rachel Williams to talk all things tourism in the election. Luke outlines TICTs priorities in the election, and the major tourism policies announced so far by both major parties. How are we tracking? What are the industry's priorities, and how have our political parties responded so far? Tourism Industry Council TasmaniaTICT is the peak industry body for the Tasmanian tourism industry. Tourism Industry Council TasmaniaTICT is th...
2021-04-2527 minTalking TourismTalking Tourism Episode #64 COVID Special - Planning for our Industry Recovery with Anne GreentreeWith the final touches being put now on the T30 Recovery Plan to rebuild Tasmania's Visitor Economy, the Tasmanian Government's Director of Visitor Economy Strategy, Anne Greentree, sits down with Amy Hills to talk through how the plan is shaping, some of the major recovery initiatives and priorities. Anne also talks through the results of the recent industry survey on industry needs and priorities, and the Tasmanian Government and industry's response.
2020-07-3025 minTalking TourismTalking Tourism Episode #63: COVID Special - 10 Free and Easy Tourism Marketing Tips with Green Hat Tourism's Sam DenmeadSam Denmead is one of Tasmania's best known and experienced tourism marketing and business advisers, with twenty years of experience as an operator, tourism marketer, industry leader, and consultant. Sam is working with a number of operators right now in adjusting her business to COVID. Sam has worked with TICT over the past few years as Coordinator of the Tasmanian Tourism Awards, and our go-to tourism marketing consultant for SME operators. We've asked Sam to sit down with Amy Hills to talk through her Top 10 (well, 11!) essential tips for all tourism operators to undertake in re...
2020-07-3025 minTalking TourismTalking Tourism Episode #62 COVID Special - Job Keeper Changes with Rob CameronRob Cameron from TICTs Business and Financial Advisers, Collins SBA sits down with Tourism Tasmania's Amy Hills to talk through the Australian Government's extension and changes to Job Keeper scheme. Rob outlines what the changes mean for employers and employees, and considers some of the steps all tourism and hospitality operators needs to be considering now in resetting the business for the ongoing COVID uncertainty. Collins SBA is a Tasmanian consultancy firm specialising in business and financial advice. Rob and his colleagues have been working with Tasmanian tourism and hospitality operators since the start of...
2020-07-3026 minTalking TourismTalking Tourism Episode #61: COVID Special - The National Outlook with the Australian Tourism Industry Council's Simon WestawayThe Australian Tourism Industry Council is the national federation of Australia's Eight State and Territory Tourism Industry Councils across the country, including TICT. ATIC owns and oversees the national Quality Tourism Framework, including the Australian Tourism Accreditation Program, Star Ratings and the Australian Tourism Awards. Simon Westaway is Executive Director of ATIC, and responsible for advocating the collective national agenda of the State and Territory Tourism Industry Councils and their members to the Australian Government and national tourism bodies. Simon sits down with TICTs Luke Martin to talk through the Australian tourism industry's nat...
2020-06-3028 minTalking TourismTalking Tourism Episode #60: COVID Special - What's the future of Business Events in Tasmania? With Marnie Craig, CEO of Business Events TasmaniaTasmania's lucrative Business Events Sector has been hit hard by COVID with nearly all conferences and business events scheduled for 2020 cancelled or rescheduled to 2021. TICTs Luke Martin sits down with the Chief Executive of Business Events Tasmania, Marnie Craig, who explains that not all is as bleak as it seems for the Business Events market, and how 2021 is shaping as a strong recovery for the sector. Marnie also outlines some of the ways different tourism operators can share in the business events market to Tasmania, and how its not just about conference delegates. ...
2020-06-3015 minTalking TourismTalking Tourism Episode #58 - Cultural and arts events in regional areas - with Travis TiddyRecorded-pre COVID, TICTs Sam Denmead sat down with the founder and Creative Director of Queenstown's wonderful biannual art and cultural festival, The Unconformity, Travis Tiddy.Travis talks through the creative challenges, opportunities and innovations needed to create quality arts and cultural events in regional areas. The Unconformity won the 2019 Tasmanian Tourism Award for Festivals and Events. The biannual three day event celebrates the rich heritage and creative energy of Tasmania's amazing West Coast, centred around Queenstown.
2020-06-3040 minTalking TourismTalking Tourism Episode #59: COVID Special - Tasmania's Air Access Recovery with Hobart Airport's Matt CockerWith Tasmanian Premier Peter Gutwein indicating Tasmania's border restrictions are expected to be lifted from July 24, TICT CEO Luke Martin sat down with Hobart Airport's Acting CEO, Matt Cocker, to learn more about planning underway to restore Tasmania's aviation access to Pre-COVID levels. How many flights can we expect from late July? Who will be flying and where to? Where are things at with planning for a direct Trans-Tasman service to New Zealand? Matt talks through the challenges for his Airport, and Tasmania generally, in restoring our aviation capacity.
2020-06-3022 minTalking TourismTalking Tourism Episode #56: COVID Special - Market Insights with Tourism Tasmania's Research Guru, Dr Allison AndersonTourism Tasmania’s research and insights guru, Dr Allison Anderson, takes us through what she has been learning about customer behavior, wants and needs coming out of COVID-19 and how operators might be able to respond in their own business.Dr Anderson also shares the key insights on recent on the Tasmanian intrastate visitor market, based on research influencing Tourism Tasmania's new Intrastate Marketing Activities. To access Tourism Tasmania's market research insights visit www.tourismtasmania.com.au
2020-06-1631 minTalking TourismTalking Tourism Episode #57: COVID Special - Operators Reopening with RACT Destination's Andrew Paynter, and Blue Derby Pods, Tara HowellWith tourism businesses across the State gearing up for re-opening, initially for Tasmanian's, and soon for interstate visitors, we thought it would be insightful to hear the lived experience of re-opening for a couple of prominent tourism operators with very different types of businesses. Chief Operating Officer of RACT Destinations, Andrew Paynter, speaks on the first day of his businesses’ reopening about his team’s journey, why he believes his team is coming out of COVID-19 stronger and more connected and how the business is planning for a busy weekend ahead. RACT Destinations operate some of Tasmania's most...
2020-06-1635 minTalking TourismTalking Tourism Episode #55- Producing high quality video content - with Rob Harrison
2020-06-1041 minTalking TourismTalking Tourism Episode #54: COVID Special - Marketing Tasmania to Tasmanians with Emma TerryTourism Tasmania's Director of Marketing, Emma Terry, sits down with Amy Hills to explain the forthcoming intrastate marketing strategy Tourism Tasmania will be rolling out over coming weeks as local restrictions ease, and locals are invited to 'Make themselves at Home'. For further details visit www.tourismtasmania.com.au
2020-06-0224 minTalking TourismTalking Tourism #53: COVID Special - Insights into the Tasmanian Intrastate Market with Federal Group's Daniel HannaFederal Group is Tasmania's largest tourism and hospitality operator, as operators of Tasmania's two Casino resorts, Hobart's award-winning MACq01 and Henry Jones Hotels, the luxury Safire Freycinet Resort, and several hotels in key tourism nodes across Tasmania. Dr Daniel Hanna is Director of Corporate Affairs and Regulations for Federal Group. Daniel is a well-known figure within the Tasmanian tourism and hospitality sectors, as a former CEO of Tourism Industry Council Tasmania, and the Tasmanian Hospitality Association. Daniel shares Federals plans for re-opening its tourism assets across the State and some of the challenges they've been working through a...
2020-06-0234 minTalking TourismTalking Tourism Episode #51: COVID Special - Tips and tricks to make money (or not lose more money) in restricted Accommodation markets with David ReedFor many years, David Reed has been TICTs go-to industry guru on tourism yield management - knowing the true of cost of selling your product and pricing your service accordingly to make money. David has presented to operators across the State for years about the principles of yield management in tourism. With many accommodation operators gearing up for the lifting of restrictions and wanting to get a piece of the local intrastate market, David takes us through some of the considerations every operator needs to be weighing up before pricing their visitor experience over the coming weeks a...
2020-06-0231 minTalking TourismTalking Tourism Episode #52: COVID Special - Regional Tourism Leadership with Kym Goodes and Paul SeamanAmy Hills sits down for a chat with the Chairs of two of Tasmania's four Regional Tourism Organisations; the East Coast RTO Chair, Kym Goodes; and Tourism Northern Tasmania's Chair, Paul Seaman. Kym and Paul have been at the coalface over the past few weeks in their regions, engaging with local operators about the priorities for industry through the COVID shutdown, and voicing those priorities to Tourism Tasmania, TICT and other State bodies. They also consider the ongoing role of Regional Tourism Bodies through the COVID recovery, and the outlook for their parts of the St...
2020-06-0231 minTalking TourismTalking Tourism Episode #50: Covid Special: Industry development and training opportunities with TICTs Luke MartinTICT CEO Luke Martin take listeners through the business development and training opportunities being made available to tourism and hospitality operators over the winter months and the CVOVID recovery. TICT is launching some exciting programs pitched to operators wanting to spend the time developing their tourism and business skills, and re-set their business. Luke also talks through TICTs changings mindset around crisis to recovery, and the policy development and planning underway across the industry. For more information on some of the programs Luke mentions, visit: www.tict.com.au www.tourismtasmania...
2020-05-1921 minTalking TourismTalking Tourism Episode #49: Covid Special: Covid Safe Plans and the Responsibilities of Businesses with WorkSafe Tasmania Acting-CEO, Robyn PearceThe Acting CEO of WorkSafe Tasmania, Robyn Pearce, sits down with TICT CEO Luke Martin to explain the new regulations and responsibilities for all businesses as they resume operating. WorkSafe Tasmania is responsible for workplace standards in Tasmania. Robyn explains what a Covid Safe Plan is, where to find advice and help, and what must every business operator do to keep themselves safe, their employees and customers. For more information on Tasmania's COVID Safe arrangements visit: https://www.business.tas.gov.au/coronavirus_informationhttps://www.worksafe.tas.gov.au/
2020-05-1921 minTalking TourismTalking Tourism Episode #48: Covid Special: Industry insights with Industry Leaders, Clint Walker and Kath McCannSome of our most downloaded COVID podcasts are those featuring the insights and lived experiences of tourism operators and stakeholders working through the different stages of the crisis. In this episode, TICT CEO Luke Martin, sits down with his two Deputy Chairs, Clint Walker, and Kathryn McCann, who share their insights on the COVID crisis from two very different perspectives. Clint Walker is the CO-Proprietor of Stanley Seaview Inn, Horizon Deluxe Apartments and Burnie CBD Apartments. He is a long-time industry leader in the north-west, at the local, regional and State level. Clint has served on...
2020-05-1942 minTalking TourismTalking Tourism Episode #47: Covid Special - The Road Map Ahead with Tourism Tasmania's John FitzgeraldTourism Tasmania CEO John Fitzgerald takes listeners through the Tasmanian Government's Road Map to Recovery from COVID 19, as it relates to the Tasmanian visitor economy. John also shares insights into Tourism Tasmania's planning ahead around activating the Tasmanian intrastate market, and what operators can do to now in planning for the recovery ahead. For more information visit: www.coronavirus.tas.gov.auwww.tourismtasmania.com.au www.business.tas.gov.au
2020-05-1930 minTalking TourismTalking Tourism Episode #44 - Covid 19 Special: Insights from Brett GodfreyBrett Godfrey is one of the leading lights in Australian tourism and travel industries. The co-founder of Virgin Blue, Brett, now wears many hats across our visitor economy. He is a co-owner of the Tasmanian Walking Company, operators of the iconic Cradle Huts Walk, Bay of Fires Lodge, and Three Capes Lodge. He is Chairman of Queensland Tourism & Events, and recently stepped down as a Director and former Chair of Auckland Airport. Brett has also spearheaded the latest push to secure a Tasmanian team in the AFL. Brett shares with us hi...
2020-05-0419 minTalking TourismTalking Tourism Episode #46 - Covid-19: Operator Insights with Gary & Lorraine Ashdown, and Simon McDermottEvery fortnight we check-in with tourism operators across the State, sharing their experience with Covid-19, and how they're planning for the future. In this fortnight, Tourism Tasmania's Amy Hills sits down with the operators of two very different tourism businesses, with very similar stories of resilience and loss. In March, Gary & Lorraine Ashdown, won the Australian Tourism Award for Hosted Accommodation for their Dover B&B, Ashdowns of Dover.The Ashdown's share their dramatic impact on their business, their plans to use this 'down time' productively, and in working with their local industry. Sim...
2020-05-0434 minTalking TourismTalking Tourism Episode #45 - Covid-19 Special: Social Media Strategy with Liza-Jane SowdenLiza-Jane Sowden is Tourism Tasmania's own social media guru, overseeing content on the State's own social media channels through the Covid-19 emergency. Liza-Jane shares her insights on the social media trends through the current shutdown period, what platforms are generating interest, and what kind of posts are generating most engagement.She also shares her practical tips and ideas for content that tourism businesses of all sizes can apply in maintaining your profile and engagement with your past and future guests through the shutdown. Many of the very same strategies she is applying in m...
2020-05-0419 minTalking TourismTalking Tourism Episode #43 - Covid-19 Special: Our Tourism Outlook with Rebecca White MPThe Hon Rebecca White MP is Tasmania's Shadow Spokesperson for Tourism, and Leader of the Labor Party in the Tasmanian Parliament. Rebecca's sprawling electorate of Lyons is also one of the most tourism-dependent electorates in the country, stretching across central Tasmania and onto the East Coast and Tasman Peninsula. Rebecca sits down with TICT CEO Luke Martin, to share her thoughts on the COVID-19 emergency. The outlook ahead for Tasmania and its visitor economy, and her aspirations for the recovery. Rebecca also speaks candidly about her own family's experience as operators of hospitality and...
2020-05-0430 minTalking TourismTalking Tourism Episode #42 - Covid 19 Special: Collins SBA Adviser Rob Cameron answers your questions on Job KeeperRob Cameron from Hobart Business Advisers and Accounting Firm, Collins SBA, works through the Frequently Asked Questions by many tourism and hospitality operators about the Australian Government's Job Keeper Package. Is it all-in, or all-out for all your employees? When can we expect the money to hit bank accounts? What's the situation for sole traders? Rob offers the best of his understanding is clarifying some of the many questions employers and business owners have about the Job Keeper Package. For more information and to register for Job Keeper visit https://www...
2020-04-2126 minTalking TourismTalking Tourism Episode #39 - Covid-19 Special: Resilient Tourism Businesses with David InchesTasmanian-raised and now Cairns-residing, David Inches, is Tasmania's go-to tourism product development and marketing specialist. David has been engaged by some of Tasmania's leading tourism operators and organisations to guide product conception, development, and market positioning.In this special Covid-19 podcast, David speaks with Amy Hills about the positive things all tourism operators can be doing right now to ready their business over coming weeks and months for the eventual recovery from Covid-19. Reviewing your markets, setting your product for the changing landscape and ensuring you have the fundamentals in place to give your business the best...
2020-04-2024 minTalking TourismTalking Tourism Episode #40 - Covid-19 Special: Tasmanian Premier & Tourism Minister, the Hon. Peter Gutwein MPOn Monday 20 April, Tasmania's Premier and Tourism Minister, Peter Gutwein MP, stepped away briefly from his demanding role overseeing Tasmania's management of the Covid-19 crisis, to speak directly with Tasmanian tourism and hospitality operators about the outlook for our industry. The Premier speaks candidly about his expectations for when visitor activity could return in the State and border controls lifted; and the need for industry to be geared-up around business safety and 'Covid-readiness'. This is important listening for every Tasmanian tourism operator and professional. Thanks to Tourism Tasmania's Amy Hills for sp...
2020-04-2029 minTalking TourismTalking Tourism Episode #41 - Covid 19 Special: Tasmanian Tourism Stalwarts Ian Rankine & Simon CurrantAs much as anyone, Ian Rankine and Simon Currant have shaped and guided the growth and development of Tasmanian tourism over the past 40-years.The two Tasmanian Tourism Champions join TICT CEO Luke Martin, to share their thoughts on the Covid-19 crisis, their perspective from past industry disruptions, and the measures they have undertaken over the past month in securing their own businesses. Ian Rankine is Managing Director of Innkeepers Tasmania and TasVacations, two of the largest retailers of Tasmanian visitor experiences. Ian is a long-time Director of Tourism Industry Council Tasmania. He a...
2020-04-2046 minTalking TourismTalking Tourism Episode #38: Covid-19 Special - Collins SBA Andrew Pearce on the 'Job Keeper' Wage SubsidyTICT CEO Luke Martin sits down with Andrew Pearce, Executive Director and Business Adviser with leading Tasmanian accounting and business coaching service, Collins SBA, to discuss the Australian Government's 'Job Keeper' Wage Subsidy. The $1,500 'Job Keeper' Wage Subsidy is being made available to Australian employers and sole-traders to pay their staff through the Coronavirus shutdown. This is designed to help businesses retain their valued staff through the shutdown and gear-up when they resume operations.There are a lot of questions and issues for businesses to weigh up. Luke and Andrew work through some of the hot button on...
2020-04-0724 minTalking TourismTalking Tourism Episode #36: COVID-19 Special: Tourism Tasmania's John FitzgeraldTourism Tasmania CEO, John Fitzgerald, sits down with Amy Hills to discuss the latest government support and stimulus support being made available to Tasmanian tourism operators and businesses in the visitor economy in response to the COVID-19 crisis. John also offers insights into the post-crisis recovery, the activities already underway by Tourism Tasmania to secure our brand, and his thoughts on what kind of visitor market we'll see at the other side of this. For more information on assistance and support available to Tasmanian tourism businesses, visit: www.coronavirus.tas.gov.au (Tasmanian...
2020-04-0722 minTalking TourismTalking Tourism Episode #35: COVID 19 Specials - Daniel Leesong and Kim Seagram AM talk Tourism and Business ResilienceTwo of Tasmania's leading tourism and hospitality operators and industry leaders share their personal perspectives on the Covid-19 crisis, and the practical steps they are undertaking in their own businesses to weather the storm.Daniel Leesong is Chair of Tourism Industry Council Tasmania, and Managing Director of Coal River Farm, a tourism and manufacturing business based out of Cambridge. Daniel is one of Tasmania's leading tourism identities, with twenty years experience in the industry as an executive, advocacy, and now operator level. Kim Seagram AM is a co-owner of iconic Launceston dining institutions, Stillwater and...
2020-04-0731 minTalking TourismTalking Tourism Episode #37: Covid-19 Specials: Tasmanian Government Business Support with Mark BowlesTICT CEO, Luke Martin, sits down with Mark Bowles from the Tasmanian Government's Department of State Growth, to talk through the package of grants, loans and concessions the Tasmanian Government is making available now for businesses impacted by the Coronavirus shutdown. For details on all the Tasmanian Government's Business support packages discussed in the podcast, and to register for support, visit the Business Tasmania website.
2020-04-0721 minTalking TourismTalking Tourism Episode #32 - Covid-19 special - Business Advice from Collins SBACollins SBA specialise in helping business owners sort out their finances and business systems. They've become the go-to organisation for the tourism industry with free advice and assistance in this time of need during Covid-19 shut downs. Hear Rob Cameron and Andrew Pearce speak with our host, David Reed, about what support is currently available and how businesses can tap into their advice and financial assistance from government.
2020-03-2443 minTalking TourismTalking Tourism Episode #33 - Covid-19 special - LifelineMelita Griffin from Lifeline Tasmania speaks with Amy Hills about staying mentally healthy amidst the impacts of Covid-19 on our businesses and lives. Listen in for all the advice and support Lifeline Tasmania can offer, and please call 13 11 14 if you need to speak to someone from Lifeline.
2020-03-2422 minTalking TourismTalking Tourism Episode #34 - Covid-19 special - THA and industrial relationsHear from Merv Saltmarsh from the THA (Tasmanian Hospitality Association) talk with David Reed about your obligations in the area of Industrial Relations and the support that is available to you and your staff during the crisis of Covid-19. After listening you might like to give him a call, his number is 0407 869 924.
2020-03-2428 minTalking TourismTalking Tourism Episode #31 - Covid-19 special - TICT and Tourism TasmaniaCEO TICT Luke and CEO Tourism Tasmania John Fitzgerald talk with Amy Hills about the how these two organisations are dealing with the Covid-19 disruption currently facing the tourism, hospitality and events sector. The conversation includes suggestions to seek further support from the following sources:TICT: info@tict.com.auTourism Tasmania: https://tourismtasmania.com.au/industry/business-assistanceBusiness Tasmania hotline: 1800 440 026
2020-03-2421 min2020-03-1041 minTalking TourismTalking Tourism episode #30 - International Visitors and export marketing - with Karen Fraser
2020-02-2546 minTalking TourismTalking Tourism episode #29 - Story telling - Justin JohnstoneFollowing on from Alice Hansen's chat about pitching to media, our host David Reed, speaks in depth to master story teller at one of Tasmania's best deluxe hotels about how to find your story and tell it to your audience.
2020-02-1136 minTalking TourismTalking Tourism episode #28 - Pitching to media - with Alice HansenEver wondered why some tourism businesses so successful at attracting media and others aren’t? In today's episode, host Sam Denmead, speaks with journalist and author Alice Hansen about all the ways you can find your story and pitch it to the media the right way to get noticed. We also discuss the future of the 'Press Release' and whether or not this is the way to go to get your business noticed.
2020-01-2843 minTalking TourismTalking Tourism Episode #27 - Nature based tourism in parks and reserves - with Jen FryWhy do people visit National Parks and what should we do to ensure we don't love them to death? Jen Fry shares her thoughts with us about these special places and some of the things that Parks and Wildlife Service do to look after them and sustain them for future generations.
2020-01-1444 min