Shows
Better By AssociationAI in Action: How Associations Are Embracing Intelligent InnovationIn this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert explore how associations can harness the power of artificial intelligence with guests Jennifer Mitchell, CAE, of the Association of Texas Professional Educators, and Emily Stamm of Betty:AI. From first steps to future visions, they share real-world stories of implementing AI, including how it's being used to personalize member experiences and solve sector-specific challenges. The discussion dives into practical applications, ethical considerations, privacy concerns, and the evolving role of AI in driving smarter, more strategic association operations.
This episode is sponsored by Monarch Media & Consulting.
2025-07-2347 min
“Simply” Remarkable!“Simply” Remarkable! & special guest, Courtney Clark, ReVisionary Thinking®Join us for our weekly Live Streaming Show, “Simply” Remarkable! with host Sue Falcone and this week’s guest, Courtney Clark, “Adapt Faster. Achieve More.”On 9/11, Courtney Clark was a 22-year-old recent NYU grad blocks away from where the Twin Towers toppled over after planes plummeted into the iconic New York buildings. Since then, Courtney has been diagnosed with melanoma four times, and recently learned she’s one of about 30,000 people who can directly trace their cancers to 9/11 as part of the World Trade Center Health Program.Today, after adopting a teenager and years of res...2025-07-0234 min
Better By AssociationStrategic Shifts and Stronger Associations: A Blueprint for Growth and ImpactIn this episode, Steven Stout, FASAE, CAE, and Katy Markert sit down with Tracy Ginsburg, Ed.D., CAE, executive director of the Texas Association of School Business Officials. With over 40 years in association leadership, Tracy shares how she helped transform TASBO through strategic planning, legislative advocacy, and a strong focus on member value. She offers insights on overcoming fear around finance, the power of data-informed decisions, and why transparency and teamwork are essential for lasting impact.
This episode is sponsored by Higher Logic.
Better By Association is produced by Association Briefings.
2025-06-2536 min
Better By AssociationConfidence, Connection & Care: Navigating Leadership in the Association SpaceIn this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert chat with Angela Davis, MBA, CAE, CEO of the Society for Pediatric Radiology, about the leadership lessons that have shaped her journey. Angela shares how she navigated the leap to CEO, the power of building a strong remote team, and her strategies for staying grounded amid uncertainty. She opens up about imposter syndrome, adapting leadership styles, and the ongoing importance of self-care, member support, and professional connection—especially through organizations like TSAE.
This episode is sponsored by 42Chat.
Better By Association is pro...2025-05-2243 min
Better By AssociationThe Evolving Meetings & Events Experience: A Conversation with Aaron WolowiecIn this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert welcome Aaron Wolowiec, FASAE, CAE, CMP, founder and president of Event Garde, to explore what’s shaping the future of meetings and events. Aaron shares how he unexpectedly found his path in the industry and offers valuable insights into the lasting effects of the pandemic, shifting attendee expectations, and the increasing costs of AV, food, and beverage. The conversation dives into building authentic participant relationships, embracing AI for personalized experiences, and improving accessibility. Aaron also discusses the vital role of safety management plans, the power of mentorship, and th...2025-04-2449 min
Better By AssociationStrengthening the CEO-Volunteer Leader Relationship: A Conversation with Avi OlitzkyIn this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert welcome Avi Olitzky, president and principal consultant of Olitzky Consulting Group, to explore the unique and often complex relationship between association CEOs and volunteer leaders. Avi shares insights on the role of emotional intelligence, strategic planning, and shared purpose in building strong CEO-volunteer partnerships. The discussion covers best practices, common misconceptions, and strategies for maintaining effective collaboration, even as leadership changes. Tune in for expert guidance on fostering productive, long-term relationships between association executives and volunteer leaders
This episode is sponsored by Darling Promo.
2025-03-2640 min
Better By AssociationBuilding Trust and Confidence in Yourself: A Conversation with Marli WilliamsIn this special episode, recorded live at the TSAE Women's Summit, hosts Steven Stout, FASAE, CAE, and Katy Markert sit down with confidence-building expert Marli Williams to explore the power of self-trust and personal transformation. Marli shares insights on overcoming imposter syndrome, strengthening confidence in both individuals and teams, and practical strategies like curating a "support wall" and recognizing personal strengths. She highlights the importance of self-awareness and mindset in professional growth and offers guidance on leveraging professional associations to build a strong, supportive community.
This episode is sponsored by the enSYNC Corporation.
Better By...2025-02-2536 min
Better By AssociationThe Power of Relationships: A Conversation with Ryan Byrd, CAEIn this episode, Ryan Byrd, CAE, director, managed chapters at the American College of Emergency Physicians, joins hosts Steven Stout, FASAE, CAE, and Katy Markert. Ryan shares her journey into association management, her passion for building strong member relationships, and the key to understanding what truly motivates members. The discussion dives into the role of marketing in recruitment, effective engagement strategies, and the challenges and rewards of working in associations. Plus, Ryan offers valuable advice for industry newcomers and highlights the importance of work-life balance
This episode is sponsored by eLearningDOC.
Better By Association is p...2025-01-2932 min
Associations NOW PresentsNavigating Tax Reform: Advocacy for Associations and NonprofitsIn this episode of Associations NOW Presents, guest hosts Steven Stout, CAE, FASAE, and Katy Markert from Better By Association lead a timely discussion with Mary Kate Cunningham, CAE, Chief Public and Governance Officer at ASAE, and Jarrod Clabaugh, CAE, President and CEO of the Ohio Society of Association Professionals. They explore the potential impacts of upcoming tax reforms on associations and nonprofits, including the expiration of the 2017 Jobs Act provisions and new threats under UBIT. The conversation emphasizes the critical role of coalition-building, advocacy, and grassroots efforts to protect the sector. They also discuss strategies for engaging lawmakers...2024-12-1940 min
Better By AssociationAdvocacy Essentials: Preparing for the 2025 Legislative SessionIn our season 2 finale, Dr. Michelle Smith joins hosts Steven Stout, FASAE, CAE, and Katy Markert to explore strategies for associations ahead of the 2025 legislative session. Smith highlights the critical need for associations to engage with newly elected legislators, craft clear messaging strategies, and mobilize grassroots advocates. She also shares insights on navigating advocacy challenges, such as aligning internal priorities, leveraging storytelling, and using creative approaches to communicate effectively with decision-makers.
This episode is sponsored by Higher Logic.
Better By Association is produced by Association Briefings.
Show notes
2024-12-1939 min
Better By AssociationLeading the Charge: Funding, Engagement, and Advocacy with Shirley RobinsonIn this episode, Shirley Robinson, CAE, executive director of the Texas Library Association (TLA), joins hosts Steven Stout, FASAE, CAE, and Katy Markert to share her inspiring journey in the association world and advocacy efforts of Texas associations. From her early ambition of becoming an optometrist to discovering her passion for nonprofit work with the Muscular Dystrophy Association, Shirley reflects on the experiences and lessons that led her to leadership at TLA. Shirley discusses the critical skills needed to be a successful executive director, including budgeting, public speaking, and maintaining a healthy work-life balance. She also dives into the...2024-11-2745 min
Better By AssociationTransfer of Power: A Conversation with Nita Scott and Lucinda HartIn this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert are joined by Lucinda Hart, CAE, MBA, IOM, and Nita Scott, CAE, MSE, from Delta Kappa Gamma International Association. They discuss the unique leadership transition between a retiring CEO and the incoming one, highlighting the importance of clear communication and strategic planning for a seamless change. The conversation underscores the need to set egos aside and focus on the organization's long-term success. This episode was recorded live at TSAE’s New Ideas Conference in The Woodlands.
This episode is sponsored by the Chazin & Company.
Bet...2024-10-2432 min
Better By AssociationA Shift in Member Engagement: A Conversation with Sarah SladekIn this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert are joined by Sarah Sladek, founder and CEO of XYZ University, renowned author, and keynote speaker at this year's New Ideas Conference. Sarah dives into the evolving landscape of member engagement, emphasizing the need for associations to adapt to shifting demographics. She discusses the emotional connection members have with organizations and the critical focus on retention over recruitment. Sarah also highlights the importance of aligning organizational values with members and maintaining a member-first approach to drive meaningful change. This episode was recorded live at TSAE’s New Ideas Co...2024-09-2633 min
Better By AssociationBalancing Act: Leadership, Growth, and the Human Side of Association Management with Paulina Van Eeden Hill, CAEIn this episode, Paulina Van Eeden Hill, CAE, chief operating officer at Strategic Association Management, executive director of the Texas Association for the Gifted & Talented, and 2024-2025 board chair of the Texas Society for Association Executives, joins hosts Steven Stout, FASAE, CAE, and Katy Markert. Paulina shares her insights on balancing responsibilities, personal growth, and blending both scientific and artistic approaches to leadership. The conversation covers the role of Association Management Companies, how the Entrepreneurial Operating System (EOS) has shaped her organization, the importance of continuous learning, taking on new challenges, and the human side of association management.
2024-08-2933 min
Better By AssociationBuilding Success from the Ground Up: A Conversation with Tracy Tomson, CAEIn this episode, Tracy Tomson, CAE, former executive director and CEO of the Restaurant Facilities Management Association and Distinguished Life Member of TSAE, joins hosts Steven Stout, FASAE, CAE, and Katy Markert. Tracy shares her fascinating career journey, detailing her transition from the radio industry to association management. She discusses the transferable skills that contributed to her success and emphasizes the value of learning from failure. The conversation also explores essential leadership qualities, the importance of fostering a positive team culture, and the critical role of engagement with organizations like TSAE.
This episode is sponsored by the...2024-07-2544 min
Better By AssociationNurturing a Strong Staff Culture: A Conversation with Tiffany McGee, CAEIn this episode, we chat with Tiffany McGee, CAE, CEO of the Texas Trial Lawyers Association. She joins hosts Steven Stout, FASAE, CAE, and Katy Markert to delve into why staff culture is vital for association success. They discuss the importance of intentionally nurturing a positive work environment, creating a safe space for open communication, and addressing sensitive issues head-on. Tiffany also highlights the value of engagement and professional development resources for new employees, and how a supportive culture and transparent communication boost employee satisfaction and motivation.
This episode is sponsored by the enSYNC Corporation.
2024-06-2741 min
The Association Adviser Podcast#2: How to Create Community & a “Better Together” Mentality with Steven Stout & Katy Markert of TSAEWe are all aware that storytelling is a powerful tool to create connection, but are you using this strategy to its fullest in your association? In today's episode, we explore the dynamic world of association management and how to bring events, publications, and content to life with the power of storytelling. We have two remarkable guests, Executive Director Steven Stout, FASAE, CAE, and Marketing & Communications Director Katy Markert from the Texas Society of Association Executives (TSAE).Steven shares his fascinating journey from his early days as a radio DJ to hospitality and a...2024-06-2530 min
Better By AssociationBehind the Association Marcomm Curtain: A Conversation with Kate JohannsIn this episode, we talk to Kate Johanns, CAE, marketing and communications director with the Association of Texas Professional Educators. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert to discuss the intricacies of a day in the life of a marketing and communications professional in the association world. From dissecting the essential role of marcomm to navigating challenges and seizing opportunities within the discipline, they cover it all. Tune in to discover valuable tools for communications professionals, insights into the future of marketing, and the significance of involvement in TSAE.
This episode i...2024-05-2344 min
Better By AssociationNavigating CEO-Board Dynamics: A Conversation with Lowell AplebaumIn this episode, we talk to Lowell Aplebaum, EdD, FASAE, CAE, CPF, CEO of Vista Cova. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert to unravel the intricacies of the CEO-board relationship. Together, they explore the keys to fostering a successful CEO-board dynamic, strategies for addressing challenges, and innovative approaches to strengthening collaboration. Plus, discover the importance of engagement with organizations like TSAE.
This episode is sponsored by Visit Galveston.
Better By Association is produced by Association Briefings.
Show notes
With decades of experience in the e...2024-04-1844 min
Better By AssociationLongevity, Mentorship and Professional Growth: A Conversation with Dottie Bossley and Theresa ParsonsIn this episode, we talk to Dottie Bossley, CDME, CTA, regional sales director for Visit Galveston, and Theresa Parsons, CAE, CMP, executive director of the Texas Council of Administrators of Special Education. They join our hosts Steven Stout, FASAE, CAE, and Katy Markert for a conversation wrapped around their many years as TSAE members, as well as their diverse career journeys in the association space. Discover the pivotal role of mentorship in professional growth, and gain insights into the significance of active involvement in organizations like TSAE. Whether you're navigating an association career or looking to engage as an...2024-03-2141 min
Better By AssociationFuture Focus and Board Foresight: A Conversation with Jeff De CagnaIn this episode, we talk to Jeff De Cagna, FASAE, executive advisor for Foresight First LLC. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for a thought-provoking discussion on the dynamic landscape of foresight and its evolution for association boards. Together, they explore the challenges faced by boards and CEOs in embracing foresight, offer valuable advice to boards for navigating the remainder of this decade and beyond, and emphasize the significance of active involvement in organizations like TSAE.
Better By Association is produced by Association Briefings.
2024-02-1448 min
Better By AssociationLegal Trends for Associations: A Conversation with Jonathan BlumIn our season 2 premier, we talk to Jonathan Blum, an attorney specializing in nonprofit and tax exempt law. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for discussion centered on legal trends for associations, the importance of building strong relationships, what legal areas associations should pay more attention to, and questions association should ask when seeking an attorney.
Better By Association is produced by Association Briefings.
Show notes
Jonathan Blum is a nonprofit and tax-exempt organizations attorney in Holland & Knight's Dallas office. His experience includes assisting nonprofit leaders in...2024-01-2540 min
Better By AssociationLessons Learned: Starting a Podcast and Looking Back on Season 1On the season 1 finale, our hosts Steven Stout, FASAE, CAE, and Katy Markert pull the curtain back on what it takes to produce a podcast like Better By Association. They talk about the nuts and bolts of the process, including setting goals, preparation and involving your entire staff in creating content. They discuss some of the best advice they've received from season 1 guests and what to look forward to in season 2. And for those looking to start a podcast for their organization, Steven and Katy chat with Colby Horton, CEO of Association Briefings and producer of Better By Association...2023-12-1338 min
Better By AssociationTech, AI and Leadership: A Conversation with Lori Gracey, CAEIn this episode, we talk to Lori Gracey, CAE, executive director of the Texas Computer Education Association. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation focused on leadership, learning how to lead and where to go for advice, technological advances including the use of AI, and the importance of being involved in an organization like TSAE.
Better By Association is produced by Association Briefings.
Show notes
Lori Gracey currently serves as the executive director of the Texas Computer Education Association (TCEA) with a staff of...2023-11-3039 min
Better By AssociationAll Things Leadership: A Conversation with Leslie Midgley, CAEIn this episode, we talk to Leslie Midgley, executive vice president and CEO at the Texas Land Title Association. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation focused on leadership, her passion for the association community, mentorship advice, leadership challenges, and the importance of being involved in an organization like TSAE. This episode was recorded in front of a live audience at TSAE’s New Ideas Conference in Fort Worth.
Better By Association is produced by Association Briefings.
Show notes
Leslie Midgley joined the staf...2023-10-2639 min
Better By AssociationIncreasing Non-Dues Revenue: A Conversation with Carrie McIntyreIn this episode, we talk to Carrie McIntyre, principal at Navigate. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for a fun conversation focused on increasing non-dues revenue, what works (and doesn’t), valuable sales and marketing tips, and the importance of belonging to an organization like TSAE. This episode was recorded in front of a live audience at TSAE’s New Ideas Conference in Fort Worth.
Better By Association is produced by Association Briefings.
2023-09-2835 min
Better By AssociationChallenges and Opportunities: A Conversation with Trevor Mitchell, MBA, FASAE, CAE, CDPIn this episode, we talk to Trevor Mitchell, MBA, FASAE, CAE, CDP, executive director and CEO of American Mensa and the Mensa Foundation and board, and current Chair for the Texas Society of Association Executives’ Board of Directors. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation focused on association challenges, curiosities, diversity, equity and inclusion, being authentic, and his drive to lead TSAE.
Better By Association is produced by Association Briefings.
2023-08-3043 min
Better By AssociationAssociation Innovation: A Conversation with Christopher Williston, VI, CAEIn this episode, we talk to Christopher Williston, VI, CAE, president and CEO of the Independent Bankers Association of Texas, about innovating your association. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for a fun conversation that defines innovation, and includes how IBAT is innovating, what it takes for an organization - regardless of size - can innovate, and how to convince your leaders and staff that innovation is needed. He also talks about his career and life journey in the association space and what it was like working with his dad.
2023-07-1943 min
Better By AssociationThe Art of Mentoring for Associations: A Conversation with Alex RichardsonIn this episode, we talk to Alex Richardson, CEO and co-founder of The Art of Mentoring. He joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation wrapped around, what else – mentorship! They chat about the importance of mentorship in the association space, taking advantage of untapped expertise, setting up a formal mentorship program, qualities of a good mentor (and mentee), and the value of belonging to an association.
Better By Association is produced by Association Briefings.
Show notes
Alex Richardson is the CEO, co-founder and tech enabler behind Art...2023-06-2850 min
Better By AssociationValue of Membership: A Conversation with Cathi HightIn this episode, we talk to Cathi Hight, president of Hight Performance Group, and membership guru. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation about taking care of members throughout the member journey, attracting the next generation of members, the importance of telling your organization's story, membership marketing, and four core ways your members will engage with your association.
This episode is sponsored by Visit College Station.
Better By Association is produced by Association Briefings.
Show notes
Cathi Hight has more than 25 years’...2023-05-2545 min
Better By AssociationEvent Planning + Knowing Your Audience: A Conversation with Annette Hicks, CMPIn this episode, we talk to Annette Hicks, CMP, vice president of meetings & events for the Texas Food & Fuel Association. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for a timely conversation about the future of association event planning, cutting costs, creating amazing RFPs, the importance of mentorship, and advice for young professionals starting in the hospitality industry. Oh, and we learn a valuable lesson: Don't mess with people's bacon!
This episode is sponsored by Visit Corpus Christi.
Better By Association is produced by Association Briefings.
2023-04-2742 min
Better By AssociationStrengthening Women Leadership in Association Management: A Conversation with Mollie Pillman + Dana KirkhartIn this episode, we talk to Mollie Pillman, MS, MBA, CAE, senior vice president of member engagement for the American College of Emergency Physicians, and Dana Kirkhart, CEM, director of client services for Freeman. They join our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation wrapped around key takeaways from TSAE's recent Women's Summit and the importance of future events geared towards women, leading during challenging times, doing more with less, the power of mentorship, and getting involved in the association community. Oh, and we throw in a little wine talk to keep things going!2023-03-2239 min
Better By AssociationA Leader’s Perspective: A Conversation with Jodi Ann Ray, CAE, CCE, IOMIn our inaugural episode, we talk to Jodi Ann Ray, CAE, CCE, IOM, president and CEO of the Texas Society of CPAs and current Chair for the Texas Society of Association Executives’ Board of Directors. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation wrapped around strategic planning, industry challenges, leadership advice, work-life balance, and the future of associations.
Show notes
Jodi Ann Ray joined Texas Society of CPAs in 2016 and serves as President & CEO. She has over 25 years of experience in association management. Before joining TXCPA she...2023-02-1439 min
Better By AssociationTSAE’s Better By Association TrailerThe Texas Society of Association Executives presents the all-new Better By Association – an original podcast series where we chat with professionals in the TSAE community. Join our hosts Steven Stout, CAE, and Katy Markert as they engage in conversations with TSAE members about career journeys, leadership, networking, and the importance of belonging to an organization.
2023-02-0101 min
Talk DesignJennifer BriggsJennifer Briggs is executive vice president/chief executive officer of the Texas Society of Architects. Briggs joined the organization in June, 2021, and is responsible for leading and managing the TxA staff and fulfilling its mandate to support the Society’s mission to be the voice for Texas architecture, supporting the creation of safe, beautiful, sustainable environments.Briggs served as the president CEO of the Indiana CPA Society in Indianapolis, IN prior to joining TxA. Throughout her almost 30-year career Briggs has served in a myriad of roles in national and state associations and in an association ma...2023-01-231h 36