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TWOOBS
Shows
The Personhood: Passion to Paycheck
Beyond The Sole: Consciously Challenging Fast Fashion and Managing a Business Mindfully w/ Jess and Stef Founders of TWOOBS
Send us a textIn this episode, we get deep with Jess and Stef Dadon, the Creators and Founders of TWOOBS, a sustainable, vegan and planet conscious footwear brand. We get down to the sole (pun intended) of their journey from fashion bloggers to entrepreneurs, the importance of self-care, and creating a supportive work environment.The sisters share their insights into the challenges of fast fashion, the significance of asking 'dumb' questions, and the importance of the human element in business. Jess and Stef dig into navigating the climate crisis, building a conscious business, and...
2025-05-13
1h 17
Got Marketing?
The discounting trap: why undervaluing your work backfires
Discounting is a terrible business strategy. There I said it. Now let me prove it. Many small business owners, especially service providers, fall into the trap of discounting because they lack strong marketing. But discounting should be a deliberate strategy—not a crutch.In this episode of Got Marketing?, we’re unpacking why discounting is not the move, why it attracts the wrong customers, and how pricing can be used as a powerful positioning tool instead.If you’ve ever considered slashing your prices to attract new customers, this episode is your sign to sto...
2025-03-26
14 min
Unpacked by Afar
The Hack That Will Solve All Your Overpacking Woes
Wendy Mak, the author of The Capsule Wardrobe: 1,000 Outfits From 30 Pieces, shares how to pack with ease by using the philosophy she mastered to help countless clients create capsule wardrobes. From how to create your own capsule travel wardrobe, no matter the weather to multifunctional footwear and space-saving essentials—conquer your packing woes once and for all. How To Create a Travel Capsule Wardrobe. In this episode you’ll learn: How to take the principles of a capsule wardrobe and streamline your packing process. Wendy’s travel must haves—from her favorite sho...
2024-11-07
36 min
SHE-TALKS with Lisa Jones
How THEY Turned a PR Fail into Content Gold and Built a Worldwide Brand with Jess and Stef from TWOOBS
In this episode of SHE-talks E-commerce, Jess and Stef Dadon, co-founders of TWOOBS, share their journey from launching sustainable, vegan footwear brand at New York Fashion Week to growing a successful direct-to-consumer (DTC) business that challenges conventional fashion norms.The sisters reveal how their love for bold, playful designs has shaped the TWOOBS brand, while balancing their deep commitment to sustainability. They candidly discuss the lessons learned from opening a bricks-and-mortar store in Byron Bay and how they navigate the challenges of growing a business without compromising their values.You'll hear about: ✨ The ear...
2024-10-15
1h 03
SHE-TALKS with Lisa Jones
What SHE Said: Gold Nugget Takeaways from Trailblazing Speakers at the E-commerce Event of the Year
In today’s episode we’re doing something a little different! Join Mel Haque and Gabi Saper (founder of CMY Cubes and Chief of Growth at SHE-com) as they reflect on the highlights from SHE-com LIVE 2024. With over 300 female founders and 40 speakers, the event was packed with powerful business insights, from navigating viral moments to embracing long-term growth strategies.Gabi shares her unique perspective on key speakers and how their lessons apply to every stage of your entrepreneurial journey. From Lisa Curry’s focus on long-term vision to Livia Wang’s reflection on the balance between success and time...
2024-09-17
52 min
Madison Mindset the Podcast
EP 200! - "Yeah Nah" Series - The Beauty Industry
Text me your thoughts/questionsHello Magical Human & welcome back to Madison Mindset the Podcast 🧚🏼In this episode, we are diving into why I am saying YEAH NAH to the beauty industry... More specifically, nothing with the industry itself.. but more the energy, intention and WAY it is being advertised and conducted through people and companies alike... Looking for more self loving, life loving, earth loving beauty routines!There are many things, products, activities, thoughts and pressures (etc) society places on us that I will be firmly saying NO to and these 'yeah nah' e...
2024-04-22
38 min
The Retail Wrap-Up
Ep. 79 - Jess & Stef Dadon, Co-Founders of TWOOBS
Send us a textWelcome back to the last episode of the RetailOasis 'Retail Wrap-Up Podcast' for Season 3. We're extremely proud to have been the podcast for retailers since 2020!Joining us today is the dynamic duo behind one of Australia's most innovative and eco-conscious footwear brands, Jess and Stef Dadon, the Co-Founders and Co-CEO’s of TWOOBS.In 2016, when using the word "vegan" in fashion wasn’t mainstream, these two sisters decided it was time for a change. They created a brand that's not just about shoes but a whol...
2023-11-12
47 min
One Wild Ride with Pru Chapman
Ep 69. Twoobs | From Fashion to Footwear, Leading with Disruptive Marketing Campaigns, and The Value in Being Kind in Business
Jess & Stef Dadon are the founders of fashionably kinder footwear brand Twoobs. After one too many blisters encountered traveling to global fashion weeks, the sisters discovered a need for beautiful & comfortable shoes, which led them to create Twoobs in a kinder way. Passionate animal lovers and environmentalists, they’ve created shoes, a podcast, and an incredible community to answer the burning question: Can we save the planet.... but make it fashion? Tune in for a VERY fun time! Want to learn more? To learn more about how our work and programs can...
2023-04-25
1h 09
Slow It Down
How Two Keep Aligned and Fake It 'Til You Make It with Stef and Jess Dadon
This week on the show I speak to Jess and Stef Dadon, the sisters behind HOW TWO LIVE and super fun shoe brand TWOOBS. The girls started HOW TWO LIVE as a daily diary in 2012, and it has since grown into a global platform with a tribe of loyal fans. In this ep we chat faking your way to success, how less is more, no longer resonating with the world you are working in plus what prompted a spiritual journey for the two sisters?! These two are a reeeal doozy. So much fun. I got a lot out of...
2022-11-22
50 min
How To Save Our Planet
TWOOBS: How an environmental pivot changed their lives and business
We're fortunate enough to have Stef and Jess Dadon on for our first guest ep of the How To Save Our Planet podcast! From fashion bloggers and creators to founders of footwear brand TWOOBS these powerhouses are kicking goals! In this episode, we talk about their environmental pivot and how hard it is to run an environmentally-focused fashion label. Don't forget to subscribe so that you don't miss out on the next episode of planet-saving goodness. Hosted on Acast. See acast.com/privacy for more information.
2022-10-09
28 min
Business Bites with Bonnie
EP28: Creating a better world and better business models with Vonne Yang from InRo
Episode Description Do you have a mission-based business that has a set of defined brand values that you use to make key decisions in life and biz? Do you ever wonder how to bring more flow and feminine into your business? Are you aware of the massive impact your menstrual cycles have on your life and business and how to harness the power of your seasons? Come join in on the conversation I have with Vonne from Inro. It is a deep and powerful conversation that I hope radically inspires you as to bring more...
2022-07-13
48 min
Hey TWOOBS!
is it cool if we take a break?
We’re going on vacay, BRB!Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & work, the Wurundjeri peoples of the Kulin Nation. We pay our respect to their Elders, past, present, and emerging. See acast.com/privacy for...
2022-05-29
16 min
Hey TWOOBS!
should i stop buying from your brand?
Ok we hear you, we keep telling you to stop buying stuff… and it’s confusing! We’re facing a conundrum and we need your help. Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & work, the Wurundjeri peoples of the Kulin...
2022-05-22
25 min
Hey TWOOBS!
are fashion trends killing more than just the planet? w bianca from team twoobs
With special guest Bianca Wittner, PR & Social Media Manager at TWOOBS. Linkity links:TikTok about the Miu Miu micro mini skirtBianca mostly hangs out on our TikTok account, @twoobs.shoes Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owne...
2022-05-15
30 min
Sustainable Speakers Series
SoL Cups x Twoobs
Join founder @rebeccaveksler Live with Jess and Stef Founders of @twoobs as we deep dive into the complexity and controversies of Australian fashion week and the fashion industry. Learn more about the incredible pivot @twoobs took on their business journey to take a stand and pivot their own business to be strongly sustainable. An incredible conversation, not to be missed!
2022-05-14
39 min
Hey TWOOBS!
why are people feeling left out of the sustainable fashion movement? w deni todorovič
With LGBTQIA+ Activist, queer educator, podcast host and style extraordinaire, Deni Todorovič (they/them). Linkity links:Find Deni on Instagram at @stylebydeni, TikTok at @stylebydeni, and listen to the podcast they co-host What Are You Wearing.Venetia La Manna TikToks about fast fashion @venetialamanna Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusi...
2022-05-08
42 min
Hey TWOOBS!
can i be an activist without an instagram following?
Hint: YES! Tune in as founders Jess and Stef chat about how much influence we each have every single day. Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & work, the Wurundjeri peoples of the Kulin Nation. We pay our res...
2022-05-01
28 min
Behind The Brand
Twoobs with Jess and Stef Dadon (How Two Live)
From being two of Australia's most in-demand fashion bloggers, to launching their own footwear brand, pulling off epic PR stunts, almost walking away from it all but instead choosing to rebuild - Jess and Stef Dadon have had a roller coaster of a decade! Not just business partners, but also best friends and sisters, Jess and Stef, or as many people may recognise them as How Two Live, take me through their business journey from influencers to product based business owners and the challenges and lessons that come with this growth. Find Twoobs online at https...
2022-04-19
56 min
Hey TWOOBS!
how do i avoid an argument with my climate change denying uncle at Easter? w psychologist jarrod
With special guest, clinical psychologist Jarrod White. Linkity links:Find Jarrod on Instagram @_thelivesofothers and online at https://www.drjarrodwhite.com/. Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & work, the Wurundjeri peoples of t...
2022-04-10
30 min
How Do You Hustle
How to start a Ethical Brand with Stef and Jess Dadon from Twoobs and Howtwolive
In our newest episode, we have Jess and Stef on the show. The Sisters run a highly successful sustainable footwear brand TWOOBS and podcast, Hey TWOOBS! The girls are also widely known for their popular former fashion blog Howtwolive. Their brand embodies sustainability and animal-cruelty free values which they discuss in this episode.They also discuss how to keep the balance while juggling their various projects and how their values have adjusted over time. Check out Twoobs at @twoobs on InstagramIf you love this episode consider giving us a follow on Apple or Spotify or...
2022-04-04
30 min
Hey TWOOBS!
should i be calling out Shein instead of small brands? w erika geraerts
With special guest Erika Geraerts, founder of Fluff Casual Cosmetics. Linkity links:Find Fluff on Instagram at @itsall.fluff and Erika at @erikageraerts Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & work, the Wuru...
2022-04-03
28 min
Hey TWOOBS!
i'm tired of caring about the environment, am i a bad person?
We have climate fatigue… do you?Linkity links:Watch The Biggest Little Farm.Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & work, the Wurundjeri peoples of the Kulin Nation. We pay our respect to their Elde...
2022-03-27
30 min
Hey TWOOBS!
can i get over my shopping addiction? w transformational coach rik
With special guest Rik Schnabel, behavioural expert and leading transformational coach. Linkity links:Find Rik on Facebook here or online here. Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & work, the Wurundjeri peoples of t...
2022-03-20
30 min
Hey TWOOBS!
but isn’t the climate always changing? w elinor hasenfratz
With special guest Elinor Hasenfratz from Jewish Climate Network. Linkity links:Find JCN on Instagram at @jewishclimatenetwork. Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & work, the Wurundjeri peoples of the Kulin Nation. We p...
2022-03-13
32 min
Hey TWOOBS!
is there a downside to buying on sale? w robyn from team twoobs
With special guest Robyn Percy, COO at TWOOBS!Linkity links:More about Coach slashing their bags here. Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & work, the Wurundjeri peoples of the Kulin Nation. We pay...
2022-03-06
30 min
Hey TWOOBS!
will my friends ever care about the environment? w our boyfriends!
With special guests, Elliot Kagan-Gescheit and Ronen Heine - Jess and Stef’s boyfriends! Linkity links:Find Ronen’s business, LUNA on Instagram at @luna_startups Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & w...
2022-02-27
34 min
Hey TWOOBS!
why aren’t your shoes fun anymore?
Founders Jess and Stef answer one of our most asked questions… and announce a very exciting collaboration! Linkity links:Find BOO on Instagram at @booausBOO x TWOOBS will be available from this Thursday the 24th Feb, sign up to our mailing list via TWOOBS.com for first access. Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Am...
2022-02-20
21 min
Hey TWOOBS!
is renting clothes better than buying them? w vonne yang & shuyen phoon
With special guests Vonne Yang & Shu Phoon, co-founders of Australia’s 1st second hand rental wardrobe, InRo. Linkity links:Find InRo on Instagram @inro.life and online at https://inro.life/Find Vonne on Instagram at @vonderbarre and Shu at @sphoon_ Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily...
2022-02-13
36 min
Hey TWOOBS!
did "and just like that" miss one crucial conversation?
Founders Jess and Stef discuss the Sex and The City revival, and its lack of conversation around climate change. Linkity links:Watch And Just Like That on Binge. Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on whic...
2022-02-06
23 min
Hey TWOOBS!
is vegan fashion always better for the environment? w emma håkansson
With special guest Emma Håkansson, founding director of Collective Fashion Justice. Linkity links:Find Emma on Instagram at @hakamme and @collectivefashionjustice. Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & work, the Wurundjeri peopl...
2022-01-30
32 min
Hey TWOOBS!
do influencers encourage excess consumption? w bianca from team twoobs
With special guest Bianca Wittner, PR & Social Media Manager at TWOOBS. Linkity links:Bianca mostly hangs out on our TikTok account, @twoobs.shoesJoin our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & work, the Wurundjeri peo...
2022-01-23
32 min
Hey TWOOBS!
should we all just stop buying stuff? w james bartle
With special guest James Bartle, founder of Outland Denim. Linkity links:You can find James on Instagram @bartle.james and Outland Denim @outlanddenim Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & work, the Wuru...
2021-12-19
34 min
Do You Even Influence?
CC Monthly - Nov / Dec - 2021 - w Renee and James Buckingham
In this month's Content-Creator's Monthly we tell you everything you need to know about: All the new Instagram updatesSpotify's plans for growth (and how you need to be ready to get involved)Tik Tok awardsChanging laws around online behaviour and more!MENTIONS:Dark - TV SHOWRenee's conversation decksHNRY Splitwise TWOOBSTheir founder's episode Our designer - AshaGang of YouthsUpWork Linda / AlmoMilk’s episode Georgia Production's episodeMillie Gram (Tik Tok Creator of the Year)Tommi from TIK TOK’s Episode Sooshi Mango Chantelle Otten’s episodeSunroom Erin MolanLUSH *****OUR NEW WEBSITEhttps...
2021-12-13
36 min
Hey TWOOBS!
how do i build my greenwashing radar? w erin morris
With special guest Erin Morris from Young Folks. Linkity links:Find Erin’s marketing agency Young Folks on Instagram @youngfolksdigital, and online hereZero Co products Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which...
2021-12-12
35 min
Hey TWOOBS!
is sustainable fashion only for rich people? w maggie zhou
Join TWOOBS founders Jess & Stef and special guest Maggie Zhou as they explore whether sustainable fashion is only for the rich, in their ongoing quest to figure out: Can we save the planet, but make it fashion? Linkity links:Find Maggie on Instagram @yemagz, and read her words for Refinery29 hereLondon College of Fashion Sustainability course Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com
2021-12-05
33 min
Do You Even Influence?
From @HowToLive to @TWOOBS - with founders Stef and Jess Dadon
This episode has everything for every listener. We actually struggled with whether to name the episode with it being about TWOOBS the brand or about the two founds, Jess and Stef Dadon who are on the show today. Jess and Steff were already famous from their How Two Live blog, and then Podcast, before they started TWOOBS. This is the story of how they grew their platform and then pivoted to become founders, moving away from content creating into running the sustainable footwear brand that is all over social media.
2021-11-29
1h 12
Hey TWOOBS!
can we save the planet, but make it fashion?
With TWOOBS founders and hosts Jess & Stef Dadon. Linkity links:How Two Live The PodcastThe How Two Live blogDeliciously Ella app Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we l...
2021-11-28
29 min
Tilly Money
Jess & Stef Dadon on environmentally conscious fashion
Our guests today are Jess and Stef Dadon, founders of ‘How Two Live’ and ‘TWOOBS.’ The Melbourne-based sister duo started a fashion blog ‘How Two Live’ in July 2012 that took off, leading them to their next venture of launching their own footwear brand, TWOOBS. Twoobs are vegan and PETA approved, aligning with their passion for animal welfare. They have created a first-of-its-kind recycle program where they take back old shoes & turn them into playground mats as well as reduce & offset their carbon emissions. In this conversation with Maureen, Stef and Jess Dadon spoke about their passion for cruelty-free fashion and discuss why...
2021-11-10
31 min
The Good Edit: Gritty Conversations with Jewish Women
Ethical fashion entrepreneurs Stef and Jess Dadon on leveraging their blog into a business, and 'doing the work'
For episode six of The Good Edit, host Rebecca Davis speaks with ethical fashion entrepreneurs Stef and Jess Dadon, founders of Twoobs footwear, and podcasts How Two Live and Twoobs.In this gritty and grounded conversation, they explore:Celebrating their Jewish identity and heritage, the discourse around Israel, and experiences of antisemitismFrom passion to profit: The values-driven business journey of How Two Live and TwoobsWhy ethical and sustainable business is key to their purposeRedefining success and the #girlboss narrativeFinding their authentic voices as women in leadershipThe place of self-development and "doing the work" on their journeys.
2021-10-23
52 min
How Two Live : The Podcast
It’s Not Goodbye, It’s See You Later!
Listen if: You’re a true HTL: The Podcast stan. After 2.5 magical years of podcasting and over 120 episodes, How Two Live: The Podcast is coming to a close. Tune into this very special last episode and hear Jess and Stef reflect on the journey of the podcast, sharing everything they’ve learnt along the way, plus recap on some of their favourite podcast moments, including the time they went to Meg Ryan’s house! If you love the podcast and want to hear more from Jess and Stef, don’t fret...
2021-08-10
30 min
Hey TWOOBS!
twoobs podcast coming soon...
Join sisters and TWOOBS founders Jess & Stef Dadon as we try to figure out: Can we save the planet.... but make it fashion? New episodes launching weekly this November.Follow us @twoobs. Hosted on Acast. See acast.com/privacy for more information.
2021-08-02
01 min
The Greenstyle Podcast
Make it fashunnn dahling, but vegan!
Sisters Jess and Stef Dadon are the founders of Twoobs, an Australian sustainable footwear brand. Having started sneaking into fashion week and finding themselves uncomfortable in their heels, an idea was born; shoes that fight the patriarchy and climate crisis in one! Lucy asks about making a name for yourself and building their way up through the industry. What does it mean to run a "vegan" business? How does one uphold their values through each step of the production line? More importantly, what do you do when you're unhappy with current practice, or the way you're living your life? The D...
2021-07-15
38 min
How Two Live : The Podcast
Social Media Growth Secrets
Listen if: You want to know if social media growth is even possible in 2021. This week on the podcast, Jess and Stef speak about how to grow your brand on social media, offering some perspective that goes against the grain. Hear about:Why you can’t follow someone else’s formula for success.Finding your point of difference.Stepping into the shoes of your customer.Thoughtful content creation.Their journey with TWOOBS Instagram growth.Generating conversation and building a community.Fostering trust with your customer.Valuing your energy as c...
2021-05-31
31 min
How Two Live : The Podcast
Work Less, Achieve More
Listen if: You thought that grinding was the only method to success. This week on the podcast, Jess and Stef chat about the concept of the masculine vs. feminine qualities we can bring to a working environment, including how their relationship to work has shifted throughout the years. Hear about:Jess and Stef’s experience starting a business and being placed within a male dominated space.Why we’re all so obsessed with “hustling”, “grinding” and the “get shit done” attitude.Why we ignore what our bodies tell us.Redefining yo...
2021-05-17
31 min
How Two Live : The Podcast
Influencer Culture Needs to Change
Listen if: You’ve seen an influencer haul lately and wondered how much of it they’ll ACTUALLY wear. This week on the podcast, Jess and Stef have a conversation about a question that has been popping up amongst the TWOOBS team: do influencers encourage a culture of excess consumption? Hear about:Jess and Stef’s experience being influencers themselves, including how brands gift products and the volume of free product influencers receive.Stories and anecdotes from their time as fashion bloggers.Their thoughts around influencers and whether they c...
2021-05-10
29 min
How Two Live : The Podcast
Are We Greenwashing?
Listen if: You find all the sustainability jargon brands use confusing. This week on the podcast, Jess and Stef discuss “greenwashing”, from both the perspective of being consumers as well as how they’re being conscious of it on their TWOOBS sustainability journey. Hear about:What greenwashing is & how to spot it.Words to look out for that brands might use to confuse you.Some examples of how brands use greenwashing.How to look at a brand’s website and do research before buying.How to approach a brand...
2021-04-19
26 min
Seize the Yay
Wim Hof // The Ice Man in collaboration with How Two Live
NOTE: Released May 2020, re-released in April 2021.I’m so excited to have something a little different for you this week – a JOINT podcast episode with Stef and Jess Dadon, the fashion entrepreneurs behind How Two Live, Founders of Twoobs and hosts of their own fabulous, How Two Live podcast. I’ve mentioned that one of the silver linings to come out of isolation this year is the new ways we’ve been finding to connect with each other and I was so stoked when these spectacular sisters reached out with the idea of hosting an episo...
2021-04-09
54 min
How Two Live : The Podcast
Here's What You've Missed
Listen if: You missed us! How Two Live: The Podcast is back! Jess and Stef return from their break fresh and energised and ready to take on a new year of podcasting. Tune in to catch up on what’s been happening over the past few months. Hear about:How Stef healed her body.The conscious relationship course Jess and her partner have undertaken.What’s been happening with their footwear label, TWOOBS.How they’re integrating lockdown learnings into their work-lives.What’s been going on in their pe...
2021-04-05
27 min
Add To Cart: Australia’s eCommerce Show
CHECKOUT Jess & Stef Dadon | #059
In this episode of Add To Cart, we checkout Jess and Stef Dadon,, the duo behind the How Two Live blog and podcast and Founders of the TWOOBS footwear brand. Links from the episode:GlossierAll BIrdsHow Two LiveSmartless The Untethered Soul by Michael SingerFollowers, Footwear & Fashion Week: The Twoobs Story | #046 Retail Global (sponsored)Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favour...
2021-03-04
10 min
Add To Cart: Australia’s eCommerce Show
Followers, Footwear & Fashion Week: The TWOOBS Story | #046
In this episode of Add To Cart, we are joined by Jess and Stef Dadon,, the duo behind the How Two Live blog and podcast and Founders of the TWOOBS footwear brand. You’ll hear how the sister’s lives exploded after they achieved the ultimate paparazzi-pulling stunt at Paris Fashion Week, why they cancelled their entire new range of shoes post Covid and why they see a commitment to sustainability like eating a giant pizza.Links from the episode TWOOBSParis Fashion WeekSusie BubbleGreenwashingAllB...
2021-01-17
48 min
Fashion Business Mindset
Jess & Stef Dadon - Founders of TWOOBS & How Two Live - "How to put purpose over profit and build a sustainable business"
In this episode Elizabeth speaks with Jess and Stef Dadon, designers, creative directors, and entrepreneurs.The Dadon sisters regularly work with some of the biggest brands in fashion and beyond, and also love to support and promote emerging designers.They first launched as a daily diary in 2012, and it has since grown into a global platform with a tribe of loyal fans.How Two LiveIn 2016 the duo created TWOOBS; a line of comfortable, fashion-forward, and animal-friendly sandals that are known to regularly sell out and is shaking up the industry with a focus on sustainability.In 2019 Jess + Stef debuted t...
2020-11-04
1h 12
How Two Live : The Podcast
Jess & Stef: Launching into Sustainability
Listen if: You’re looking for a key to unlock the secrets to building a sustainable brand. In this episode, Jess and Stef discuss everything that’s gone on behind the scenes in order to relaunch their footwear brand, TWOOBS, with a focus on sustainability. Hear about:Why we all need to shift towards a slow fashion model.Easy swaps you can make day-to-day to become more sustainable.How to market your brand & communicate your values.How you can create a brand that pushes the boun...
2020-10-26
33 min
How Two Live : The Podcast
Jess & Stef: Creating a Sustainable Label
Listen if: You know climate change can't wait for 2025 plans.In this episode, Jess and Stef discuss their plans to turn their footwear label TWOOBS fully sustainable.Hear about:Why they considered closing TWOOBS after the 2019 climate strikeWhy seeing their sales drop off in 2020 has been a precious giftWhy if you're an animal lover you should care about the environmentHow we can all shift from individual thinking to collective thinkingWhy they cancelled their 25 piece collection and the learning there for all businessesHow they're going fully...
2020-07-13
00 min
How Two Live : The Podcast
In Conversation with Jess and Stef: A Heart to Heart
Listen if: You’re wondering how brands can contribute to pushing for change. In this episode, Jess and Stef have an open and honest conversation about the events that have unfolded in the past few weeks bringing the Black Lives Matter movement to the forefront, and how as brand owners they are leading their business with their strong values. Having created their shoe label TWOOBS from a place of wanting to make shoes that were accessible, the sisters share their personal feelings at this time, including why in...
2020-06-15
00 min
The NamaSLAY Podcast
NamaSLAY Podcast (64) - TWOOBS Owners & Designers - Jess & Stef Dadon
Today’s special guests on The NamaSLAY Podcast are the fabulous sister designers, Jess & Stef Dadon.✨ In this episode, we chat about their amazing shoe-wear line called 'TWOOBS', their journey to become popular international bloggers, and how much their mindset has played in their overall success. 🧘🏼♀️🙏🏻 👠This episode contains a CONTEST to win one of TWO pairs of TWOOBS SHOES!!! OMG!!! Listen to the episode to hear the details on how to enter. YAY! 😍 If you like this episode, please give it a LIKE and don’t forget to SUBSCRIBE for Good Vibes 🙏🙌 💫Follow Jess & Stef on Instagram: @HowTwoLive Follow TWOOBS on Instagram: @Twoobs Visit the...
2020-05-07
57 min
How Two Live : The Podcast
Layne Beachley AO, Former Pro Surfer: The Champion Within
Listen if: You’ve ever thought you’d finally feel worthy if you just reached a certain goal.In this episode, Jess and Stef sit down with the most successful female surfer in history, 7-time World Championship winner Layne Beachley.In this must-listen conversation, Layne shares the story of her upbringing on the beaches of Manly and what it was like to be one of the first high profile women in a male dominated sport, revealing the things she lost on her way to the top, and why striving to b...
2019-12-16
00 min