Shows
Idea to StartupHow to Engineer Luck (ITS classic)Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again.Tacklebox (code Holiday for 50% off month one)Graham WeaverTimestamps:00:30 How to get lucky03:11 Story Time: Getting Press for 3Degrees11:06 Tacklebox12:32 The Five Types of Luck15:05 Luck for a Date Planning Service16:25 Luck Gatekeepers17:45...
2025-10-0919 min
Idea to StartupAn SOP for Testing a Startup Idea (ITS top 1%)Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process.Tacklebox00:00 Tacklebox00:30 Pros and Amateurs02:08 Homeschool Idea05:47 The Story of Future You06:16 Entrepreneur Pro Tactic Number One - Working Backwards from Dreams07:42 Tacklebox08:50 SOPs14:19 An...
2025-10-0224 min
Idea to StartupCustomers Speak Problem, But You’re Speaking Solution (ITS Top 1%)Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language. Ta...
2025-09-2521 min
Idea to StartupHow to Get Your First 1,000 Customers (Encore)Today, we've got a classic, much-listened to episode on getting your first 1,000 customers. We contrast the approaches of two pizza companies - Push for Pizza and Slice - and see how each company's early growth approach led to their bigger strategy. You also get a much less polished Brian on the mic. My grunge era. Enjoy! TackleboxSliceFirst 1000 SubstackTacklebox + Self-Serve Product
2025-07-0320 min
Idea to StartupHow to Pick Which (Of Your Many) Ideas to PursueGot a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article here.TackleboxNo Whisper Ideas00:30 When You’ve Got...
2025-04-2423 min
Idea to StartupGiving Your Startup an IdentityToday, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it.TackleboxHeroTimestamps00:30 Your Startup Identity01:30 How to Swim04:17 How to Learn Som...
2025-04-0425 min
Mesón Sol - Podcast de Videojuegos en EspañolFROGUN ENCORE, Varyznex, The Big Catch: Tacklebox, Sol Cresta y Poncle con FRAN_FRIKI (MESÓN SOL T03E23)¡Muy buenas! Bienvenidas a una nueva reserva de Mesón Sol. Esta semana vuelve La Mochila, nuestra sección recurrente con el maestro Fran_Friki, en la que repasamos algunos de los juegos que hemos disfrutado en los últimos meses. Manteniendo a creativos habituales como Poncle y Terarin —que no traían pocos titulares— dedicamos el grueso del programa a dos plataformas increíbles como son The Big Catch: Tacklebox (GRATUITO, en Steam) y Frogun Encore (quirúrgico como los más grandes del género y con muchísimo para plantarles cara), además de un último fragmento en el que analiz...
2025-02-232h 05
Idea to StartupThree Types of Problems Worth Your Time to SolveToday we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems. Tacklebox Customer Interview WorkshopGetting God at the Wrong Thing 00:40 The Types of Problems Customers Will Solve01:00 Manhattan in 200705:48 Achievement Incentives06:30 Be Careful What You’re Getting Good At07:37 Nat Eliason - Getting Too...
2024-10-2423 min
Idea to StartupHow to Build the First (Magical) Version Of Your Product This Weekend (ITS Classic)Today's classic episode will help you get the first version of your product up and out this weekend.We use a three-part framework to help you focus in on the one core feature you've got to nail that can be built by someone with no technical or product building skills in an afternoon. We also find your customers inertia and ride that wave to make it easier to use your product than not.We get help from an airbnb for lawn equipment startup and move the ball forward on the chronic pain idea.BylddTackleboxTacklebox...
2024-03-0628 min
Idea to StartupHow to be Different, Part 1 (feat. The Personal Venn Diagram Method)Today, we'll help you build a system to be different. We dive into the Persona Venn Diagram Method - a tool designed to help you identify and capitalize on your unique strengths - and we'll talk through how the path you might think holds the least risk actually guarantees the most. This is the first in a series of episodes on the Methods we use at Tacklebox to help our founders build differentiated businesses.TackleboxBeehiiv (Idea to Startup Newsletter)Day One Journal00:25 How to be Different02:16 Talk at Columbia Business School02:55 The Path to...
2023-12-1420 min
Idea to StartupThe Quest for an IdentityToday we'll help you find an identity. An identity is something unique that you can organize your business beneath. A north star that can act as a lens for every decision you make. We talk through how to use category shifts and first principles to find and evaluate possible identities and when to stick with an identity vs when to jump ship. We use a bunch of examples - from an Italian restaurant to a skincare company called Jolie to the 1994 Arkansas Razorbacks basketball team. TackleboxJoliePerfect BarHow "40 Minutes of Hell" Became an Iconic Basketball Brand 00:27 An Id...
2023-11-3021 min
Idea to StartupCustomers Speak Problem, But You’re Speaking SolutionToday, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language. TackleboxTwinbox...
2023-11-1621 min
Idea to StartupAn SOP for Testing a Startup IdeaToday, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process.TackleboxByldd00:00 Tacklebox00:30 Pros and Amateurs02:08 Homeschool Idea05:47 The Story of Future You06:16 Entrepreneur Pro Tactic Number One - Working Backwards from Dreams07:42 BYLDD08:50 SOPs14:19 An...
2023-11-0824 min
Idea to StartupHow to Embrace Risk, Uncertainty, and ChaosToday, we'll help you embrace risk, uncertainty, and chaos. The only way to get asymmetric results in life is to spend a lot of time in what we call the "chaos" zone - the uncomfortable place where you're finding things no one else has yet. This type of work (life) is uncomfortable and stressful, so people don't do it. But, it's where all the potential asymmetric value is. So, we go through tactics to make this stage feel safer, allowing you to spend more time in it and increasing the chances you pull a life changing business out of...
2023-10-1823 min
Idea to StartupHow to Find Your Wedge, feat. Bleeding Neck Problems (ITS Classic)If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started, and life is 100x harder without them. Tacklebox
2023-10-0420 min
Idea to StartupBuild a System to be Different in 2023 (feat. pessimistic squirrels and majestic lions)Today, we'll help you build a system to be different. The well-traveled paths don't get you anywhere interesting and common inputs won't give you uncommon output. But, acting different is difficult. There's external and internal pressure and biases, so we need a system. We talk through the Venn Diagram Method and the cataloging and reflection needed to make decisions that'll help you reach your potential. Tacklebox - turn your idea into a startup (code HOLIDAY for 50% off month 1)Tacklebox Rhythm - program for being different in 2023
2022-12-0721 min
Idea to StartupHow to Think Bigger (feat. Mattress Mack and Asymmetric Upside)Most entrepreneurs spend the majority of their time doing things that, even if they work, won't make a meaningful difference. Our default state is reactive, iterative work. To be a successful founder, you need to do things with the potential for asymmetric upside. Today, we talk about how to identify and incorporate tasks each day that - if they work - will fundamentally change your business. Today, we teach you how to think big. TackleboxTacklebox Podcast EmailsThe Tweet
2022-11-0921 min
Idea to Startup20(ish) Min Skills: How to Find Your Wedge (feat. Bleeding Neck Problems)If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started. Life is 100x harder without a wedge.TackleboxSign up for the Notion framework
2022-11-0220 min
Idea to StartupINTERVIEW: Jonathan Hunt-Glassman, founder @ Oar HealthToday we talk with Jonathan Hunt-Glassman, the founder of Oar Health. Oar Health makes safe, effective medication and convenient care for people who want to drink less or quit drinking altogether. Jonathan went through Tacklebox a few years back and created a path a lot of entrepreneurs with jobs would love to follow - validating, building, and growing before quitting his job to transition to Oar full-time. Since, he's raised funding, grown the team, and is tackling addiction in a unique and highly effective way. He talks through his business, the strategies that allowed him to make this transition, a...
2022-04-1538 min
Idea to StartupEpisode 100 🔥: How to Design Your Life to Support Building a Startup on the SideThe 100th episode of Idea to Startup dives into the most important thing our entrepreneurs with jobs have done to make progress - purposefully designing their lives so that inertia pulls them towards growth, not inaction. We go through how you can design your life to make progress on your startup the norm with a little help from Brian's grandfather, Poppy.Tacklebox
2022-04-0618 min
Idea to StartupEpisode 100 🔥: How to Design Your Life to Support Building a Startup on the SideThe 100th episode of Idea to Startup dives into the most important thing our entrepreneurs with jobs have done to make progress - purposefully designing their lives so that inertia pulls them towards growth, not inaction. We go through how you can design your life to make progress on your startup the norm with a little help from Brian's grandfather, Poppy. Tacklebox
2022-04-0600 min
Idea to StartupHow to Stand Out: Differentiate your Startup with CategoriesThe best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer sees you in. Choose the category and you'll be able to dictate your competitors and ensure you have a good chance to win. Today we'll talk about choosing categories with a little help from e-bikes, protein bars, and a mattress. TackleboxRSVP for Entrepreneurs with Jobs Getting Coffee in NYC on April 6Consulting inquiries: team@gettacklebox.com
2022-03-3012 min
Idea to StartupHow to Guarantee Word of Mouth Growth for Your StartupYour startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep. BylddTacklebox
2022-03-2317 min
Idea to StartupStart a Startup in Ten Days using Four Questions: Kitchen Organizer EditionToday we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.Tacklebox MembershipWix
2022-03-0923 min
Idea to StartupPerfect is the Enemy of the Good: Startup Product EditionSimple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth. TackleboxThe Psychology of Money
2022-03-0219 min
Idea to StartupHow to Conquer Irrational Fear as a Startup FounderToday we'll talk about the irrational fears that keep entrepreneurs from doing the things they need to do to be successful. We've got stories about Barney Greengrass, a six year old pedaling on a Peloton with his hands, and a tourist ending up with the perfect order. And, a system to ensure you don't get caught making irrational decisions that hamstring your startup. Byldd Tacklebox MembershipITS habit pods: How to Not Waste Your LifeYou Need a BouncerDo The Thing
2022-02-2320 min
Idea to StartupThe Most Interesting Startups are Boring (and how to make sure yours is, too)Building a great startup usually isn't rocket science - it often comes down to just trying more things than anyone else does. The hard part about this is the repetition and the mindset - building a system will push you through. Today we talk about that system with a little help from a prolific writer and a startup idea about sabbaticals. Tacklebox MembershipSay hi: team@gettacklebox.com
2022-02-1620 min
Idea to StartupHow to Build a Startup in a Crowded MarketEntrepreneurs are told all the time to avoid crowded markets. There's too much competition, there's too much venture funding, you'll get squashed like a bug. I'm not so sure. There's a lot to like about crowded markets - this episode talks through how to carve out your own space and benefit from all the great things crowded markets have to offer. TackleboxA podcast on Slice
2022-02-0916 min
Idea to StartupA Formula for Creating Moments Your Customers Will ShareCreating moments your customers will share is how your startup will grow early on. This episode will teach you how to orchestrate and plan those moments before you've built a product. Your business will rely on these moments for growth, so we need to figure them out early. Featuring bagels, noodles, and a dog training app. Tacklebox Membership (Pod Listeners Page + Discount)Xi'an Famous FoodsH&H Bagels
2022-02-0213 min
Idea to StartupDon't Bail On Your Startup Idea Right When It's Getting InterestingThere's an epidemic of talented entrepreneurs bailing on their startup ideas right before those ideas are about to get interesting. We talk about why and how to avoid it, with a little help from Splash Mountain and a Tacklebox alum. Tacklebox
2022-01-2617 min
Idea to StartupStartup PracticePeople are too precious with ideas. The idea you've got is probably wrong, but the only way you'll get to the right one is working on the wrong one - not waiting for the right one to magically appear. But how do you do that? This episode is about startup practice - how to find and test ideas on the side that'll eventually lead to the one that'll hopefully change your life. TackleboxThe RescueHow to Get Startup Ideas
2022-01-1916 min
Idea to StartupStorytelling 101 for EntrepreneursA storytelling primer for entrepreneurs. Marketing is storytelling, and in this pod we lay out a three step framework for telling exceptional stories that convert customers. This is idiot-proofing - you don't need to be a great marketer or writer or storyteller. You can build effective messaging campaigns if you understand and execute this process. Tacklebox Membership UpDate
2022-01-1215 min
Idea to StartupBONUS STORY: The Monster and The GirlA bonus short episode for a snowy Friday. A story that might light a bit of a fire under your ass for 2022. Great to listen to over lunch.And don't worry, we'll get back to our tactical episodes next Wednesday 💪🐐😈.Tacklebox Membership
2022-01-0706 min
Idea to StartupThe Secret PodStartups work best when they're anchored around a secret. A great secret has three characteristics, and Brian goes through those, as well as examples of a few secrets that can anchor a business, in this week's pod. Tacklebox Membership Pod PromoOur Brain Typically Overlooks This Brilliant Problem Solving Strategy
2022-01-0515 min
Idea to StartupSell the Position (Brian's favorite episode of the year)The last episode of 2021 is Brian's favorite - sell the position. It's rare that a piece of advice truly changes your life. This advice did. Tacklebox Membership (40% off for life with code "BuildIn2022")
2021-12-2911 min
Idea to StartupHow to Not Waste Your Life (most listened to episode of the year)How to Not Waste Your Life. This was the most listened to episode of 2022, so we're running it back with a special intro. It's the lesson we all need to hear going into the New Year 💪.Tacklebox Membership (40% off w/ code "BuildIn2022")Spirited Away
2021-12-2217 min
No HooksS2 | Episode 006: Hall of FameIn this episode, we bring in a very special guest to Tacklebox HQ. We're joined by Reggie Garcia aka TwoGee's. We speak on whether or not Chris Paul is a Hall of Famer, NFT's, and our favorite movies.
2021-12-201h 02
Idea to StartupHow to Find Problems Worth Solving (and a request for a startup)We lay out a framework for finding and evaluating problems and dig into a problem worth solving: single-use plastic from takeout food orders. If you're working on this - reach out. Tacklebox Membership Number Munchers
2021-12-1517 min
Idea to StartupYou need a bouncerWe're all lugging around metaphorical backpacks. These backpacks are filled with tasks, shoulds, and IOUs. The problem isn't that they exist, it's how easily other people are able to lob things in and how hard it is for us to get them out. This episode talks about how to create a bouncer - to ensure that the only things taking up your consciousness are things you've chosen, things that will help you move towards your goals. Tacklebox MembershipText Expander
2021-12-0814 minNo HooksS2 | Episode 005: Fly Guy HawaiiIn this episode, we address the absence of Hudson and our fantasy house in the hills. We also touch on our favorite kind of tacos, being respectfully disrespectful, and Guy Fieri.
2021-12-0754 min
Idea to StartupHow to get counterintuitive startup ideasIf lots of people think your startup idea makes no sense, it's got a much higher likelihood of succeeding. Counterintuitive ideas will buy you time to build, test, and flesh out your product before competitors catch on. Today, we talk through how to come up with and grow counterintuitive ideas while looking at a bonkers business Brian can't get enough of.Tacklebox Membership (Cyber Monday Code "BuildThings"Core WalkingList of Mental Models
2021-12-0117 min
Idea to StartupThree Things Entrepreneurs Should Do Over Thanksgiving BreakToday we talk through three things entrepreneurs can do over Thanksgiving break - and the next six weeks - to differentiate themselves in 2022. Stories about the fireplace delusion, rainfall in Bermuda, and how to tell sexual partners you've got chlamydia will help us out. The Fireplace DelusionRain in BermudaTacklebox Method
2021-11-2413 min
Idea to StartupHow to create your own MBA in entrepreneurshipIf you were building an MBA in entrepreneurship from scratch, how would you do it? We built out a framework to design your own program - and just about any other program you'd like - on today's pod. Tacklebox Method
2021-11-1715 min
Idea to StartupHow to create your own MBA in entrepreneurshipToday we build out your own, personal MBA in entrepreneurship from scratch. For founders looking to get more experience, better insight into an industry, and a better network before they pursue an idea - here's the path that'll save you $150k. Tacklebox Method
2021-11-1700 min
Idea to StartupStory 3: How to sell wood for $10 when everyone else sells it for $5Today we'll talk about a guy in the Adirondacks who sells wood for $10 when everyone else around him sells it for $5. He sells 10x more wood than all his competitors and it's all due to being able to answer one question really well. We'll dig into that question and how you can leverage it to build your business on this week's Idea to Startup. Tacklebox MethodElephant water skiing on the Hudson RiverThe Effective Executive
2021-11-1010 min
Idea to StartupStory 2: How to motivate peopleThe apartment I live in was on the market for a year without a bid, then sold in a bidding war for well above ask in a week. What the heck happened? Today's episode breaks down why people took action (and a framework to create it). Tacklebox Method Sell The Position (🐐 episode)
2021-11-0310 min
Idea to StartupThree Stories To Get You Unstuck - Story 1: Sell The PositionPeople keep telling us they're stuck. The next three pods are stories that'll get your juices flowing. It'll be impossible to be stuck after them. Today's is about Selling The Position - it's probably the most helpful single concept we've ever discussed on the pod. Seth Godin - The Wrong BusTacklebox Method
2021-10-2709 min
Dental SlangUnpacking Dr. Ali Afshar's Tacklebox of SkillsThe slang Dr. Ali Afshar uses to describe his dental repertoire is "tacklebox", and his tacklebox includes implant surgery, restoration, and treatment planning. He uses both free-hand and guided surgeries, which is a skill he thinks many lose in dental schools that promote only guided surgeries. If you only learn guided surgery, you may be missing out on the technical knowledge needed to help your patients plan out their treatment and healing processes. Dental students are graduating school and immediately want to become implant dentists without fully understanding the precision that goes into this practice and the...
2021-10-2053 min
Idea to StartupHow to Quit Your Job and Pursue Your Startup IdeaLots of people come into our orbit because they'd like to get their startup to a point where they can quit their full-time job and transition over. Here's what you need to do before you quit - and what'll happen to you and your idea once you do. If you're looking for a kick in the ass, this might be it.Tacklebox MethodThe Artists Way
2021-10-2020 min
Idea to StartupHow to Motivate Customers (and People) feat. AirstreamsWe leverage Yu-kai Chou's Octalysis Framework to think through motivating customers. We test it out using a startup idea that's come across Brian's desk recently: a network of Airstream trailers, dropped on people's property, that digital nomads can subscribe to. How would we motivate these people to take action? What can we test? The framework leads the way as we kickstart the business. Tacklebox MethodYu-Kai Chou (Twitter)Yu-Kai Chou (Blog)Actionable Gamification
2021-10-1317 min
Idea to StartupMAILBAG PART 2: Testing a pasta startup, how niche is too niche, and a structure for dealing with founder stressIn part two of our Mailbag series, Brian answers listener questions on how to run lean, inexpensive, fast tests on an idea that seemingly has big up front costs (we launch tests for the pasta startup), how niche is too niche, and a framework to deal with stress as a founder.As always, thank you for the questions, and if you'd like to submit a question, email it to team@gettacklebox.com Notes:Tacklebox MethodThe roles available at Oar include: VP, Engineering: https://jobs.jobvite.com/newco/job/ohVGffwRVP, Prod...
2021-10-0618 min
Idea to StartupMAILBAG: Listener questions on a startup ethos, great marketing, a travel company for couples, and nootropics (sorta)Brian answers emails from listeners on a startup ethos, examples of great marketing - leveraging behavioral economics to remove friction and The Rent Is Too Damn High guy, nootropics (sort of), and the best inputs for the best outputs. We also start a travel company for couples. Tacklebox MethodAll the books I mentioned Podcasts How I Built ThisThe Dave Chang ShowNo Stupid QuestionsIndie Hackers
2021-09-2919 min
Idea to StartupA Treading Water Startup (feat. Scorpions and Frogs)Lots of entrepreneurs spend their time trying to figure out if their startup idea is "good." They wonder if they can raise funding and build a team. But so much of our idea evaluation ignores the most fundamental building block of a startup - the magic moment that will spur organic growth. There is no funding or team or business without that initial magic, so maybe the best route is to reverse engineer a business from that moment?On today's episode, we talk through a startup where people gather together to tread water, comparing it to Peloton...
2021-09-2216 min
Idea to StartupHidden Lottery TicketsAre you finding your startup's hidden lottery tickets? What are the opportunities hiding in plain sight that will drastically amplify your output? We talk through Bumble, vertical farms, poker, and derivatives trading, and set up prompts for you to identify hidden lottery tickets that'll catalyze your startup.The Tacklebox MethodFound a ska version of I Want It That Way - looking for something better
2021-09-1514 min
Idea to StartupVertical Farms, Robert Frost, and GrowthWe are BACK.We talk through how to approach a startup idea in a space you aren't in expert in, how to build momentum and make decisions fast, and the problem mindset. We also talk through how everyone was wrong about Robert Frost's The Road Not Taken and what that means for Brian's vertical farm startup. The Tacklebox Method - link to discount for ITS listenersFounder Venn Diagram - free, in Foundations -> Founder Venn DiagramThe Growth Mindset Tom Eisenmann interview - Why Startups Fail
2021-09-0815 minNo HooksS2 | Episode 004: F*ck The OppsSeason 2 is here! In this episode the guys wish nothing but the worst for their opps. Also, Andrick is back with some bars for his opps, the guys ask what's your In N Out order, and the wonderful city of Venice.
2021-07-2357 minNo HooksS2 | Episode 003: More Than A CrystalIn this episode, the guys touch on whether or not Drake has reached Michael Jackson level of greatness. They also talk about the importance of carrying a single crystal for energy is, a future triathlon between Kiddo and Hudson, and Andrick's future in rap.Make sure to subscribe to out Youtube channel and follow our IG!
2021-07-0859 min
Idea to StartupINTERVIEW: Jeff Sheldon, Founder @ UgmonkJeff Sheldon is the founder of Ugmonk, a company I have an enormous amount of admiration for. It's a thoughtful, purposeful, highly effective business that creates and curates beautifully designed products. Jeff has run and grown the business slowly and sustainably (without funding), building an incredibly engaged customer base. This strong customer affinity allows him to launch products through crowdfunding campaigns without a massive marketing budget.We talk through how he built Ugmonk, how he thinks about curation and design, and we go deep on his most recent Kickstarter campaign - a ~half million dollar raise for...
2021-06-3039 min
Idea to StartupHow to Not Waste Your LifeThe past 15 months kicked our butts. We all picked up some terrible habits, and we get a pass for it. But now it's time to dig ourselves out of the hole.This episode goes through three questions that'll help you refocus, tactics to find your North Star, and a framework to reset your inputs. There's never been a better time to build a startup, and if you haven't got an idea or are deciding between a few - this is the place to start. Spirited AwayTacklebox
2021-06-2314 minNo HooksS2 | Episode 002: Angels In The OutfieldIn this episode, the guys talk about what their walk up song would be and if they could survive a doomsday with each other.
2021-06-171h 00
Idea to StartupInertia - The Only Thing That MattersInertia is the tendency to not change. Everyone is on a path driven by inertia, which leads just about everyone to always repeat the same things. Which is a problem if you're starting a startup, since you need people to do something different (buy your thing).In this episode we talk through inertia and how to build startups that leverage it vs. fight it, with cameos from Javier the Hot Air Balloon Guy, Erin Andrews, and Donald Trump. SPONSOR: Bluprint + their Indiegogo campaign - the only coffee maker that cares about your entire dayTacklebox article: Don't E...
2021-06-0918 minNo HooksS2 | Episode 001: Welcome BackSeason 2 is finally here! The crew is finally back and catching up. In this episode, they touch on being in a bandemic rather than a pandemic, the importance of hyping up your friends, and what's your escape plan in a sticky situation. Make sure to watch us on our Youtube channel "Tacklebox Radio" &Follow us on IG: @tackleboxradio
2021-06-0856 min
Idea to StartupINTERVIEW: Tom Eisenmann (HBS) on Why Startups FailToday we've got Tom Eisenmann on the pod. He's an entrepreneurship teacher at HBS and the author of the white-hot startup book "Why Startups Fail." We had a blast talking through all the mistakes startups make and the best ways to avoid them. We also talk through how to validate when you've got big up front costs, when domain experts are important (and when they're not), and how to start the gig-economy version of the private chef. Why Startups FailTacklebox Cohort 28 (Apply)Validate Your Startup Idea in a Weekend (Webinar)The Mom TestFour Steps to the Epiphany
2021-05-1248 min
Idea to StartupHow to Choose the Right Customer (ITS Classic)There’s one decision that early stage founders make that can drastically tip the tables in their favor. This is a tactical episode, helping you push through the critical question of what customer segment to target first. We delve into a framework to help you identify and evaluate customer segments as your startup evolves. Tacklebox Cohort 28 starts June 2 - apply by May 15Tacklebox Self-Serve no cohort, grow at your own pace
2021-05-0520 min
Idea to StartupIs Your Startup Idea Good? (ITS Classic)This week's ITS Classic covers whether your startup idea is any good. We talk through a failed startup Brian ran called Find Your Lobster, present a framework to ensure you choose the startup idea that best matches your skillset, and how to stay away from the dreaded Whisper Idea. Byldd is a venture studio that’s democratizing software entrepreneurship.Tacklebox Accelerator Cohort 28 starts June 2, applications are due May 15th.
2021-04-2821 min
Idea to StartupHow To Be A Great Storyteller (ITS Classic)I recently asked a good investor friend of mine what he thought the most underrated but important skill for entrepreneurs in 2021 was. He responded quickly - storytelling. The amount of compelling copy a startup needs to write in 2021 is astounding - from ads to emails to socials to pitch decks - and the base rate has gotten extremely high. A startup can only be as successful as it's messaging, and that all starts with a founder's ability to tell the story of their customer and their product. Today's ITS Classic episode talks through storytelling archetypes t...
2021-04-2117 min
Idea to StartupHow to Prioritize and Build a Personal Operating System (ITS classic)We revisit an episode from the early days of the podcast on an operating system for founders. Not everything I say here has stuck, and not everything I do I recommend. But the bones of this podcast are rock solid. Being thoughtful about how you work and what you work on is the key for building a startup in the margins. And, everyone has more margins now. If you're one of the people who isn't going to have to commute again, this is your chance. Build an internal operating system so you maximize your output without burning out or...
2021-04-1424 min
Idea to StartupHow to lose 1.8 billion dollars in 10 daysPredicting a startup will fail is like betting every number on the roulette wheel except that green double zero and then puffing out your chest when one of your numbers hits. It's just not impressive to predict that something going up against overwhelming odds won't beat those odds.And yet.... Sometimes people build startups like horses asses. And in that case, they need to be called out.This podcast originally aired the day Quibi launched back in April of 2020 and gave the company 18 months to survive. It didn't come close. This podcast isn't dancing on...
2021-04-0723 min
Idea to StartupCuriosity and SpaceWe're told the curious entrepreneurs are the most successful. But we're also told we need to be experts for our startups to work. How do you balance being curious and learning with being seen as an expert?Today, we explore curiosity through one of the best founders to ever go through Tacklebox, and through another founder just getting started building something in the Space...space.Tacklebox Accelerator (next program June 2) Tacklebox Self-Paced Accelerator (next program whenever you'd like)Ted Lasso Darts Scene
2021-03-3112 min
Idea to StartupSurvivorship Bias, Base Rates, and LibrariansYou get startup advice constantly. Your ears probably perk up when it comes from an entrepreneur that's been successful. But what should you listen to? What's still relevant? How can you evaluate if the tactics an entrepreneur suggests are right for you? Today we talk through survivorship bias, how to take advice, how to check base rates, and how to decide on the right strategies for your startup. Plus, librarians, salespeople, and adultery. Tacklebox (Cohort starts March 31)Tacklebox Self-Serve (No cohort, your own pace)Don't Eat Before Reading This (Anthony Bourdain)
2021-03-2414 min
Idea to StartupLet It GoToday we'll talk about how to pick what you work on - we need to ensure you're spending your time on things that'll actually matter. We'll do it through the lens of the greatest company ever built. We also wrap up Problems + Opportunities and get some guidance from Peter Drucker. NewCo - Reach out to Marissa@buildwithnewco.com to pitch Tacklebox - New cohort for idea-stage founders starting March 31The Effective Executive - Drucker (🐐)
2021-03-1715 min
Idea to StartupThis Too Shall Pasta (Vision + Part II of Problems vs. Opportunities)Last week, we laid out the Problems vs. Opportunities (PVO) framework. This week, we dive deeper into the "vision" part of the framework, helping you identify and follow your North Star.We use This Too Shall Pasta, a gluten free DTC pasta company, to dig deeper into the PVO process. Tacklebox - Cohort 27 applications are openTacklebox self-serve accelerator programIdea to Startup Book Club!! 🤓First book: Extreme Ownership
2021-03-1014 min
Idea to StartupProblems and OpportunitiesToday we're talking about problems vs. opportunities. It's easy for entrepreneurs to spend their time putting out fires - they're often the only ones who will. But it's far more important to block off time to identify and pursue opportunities that'll create asymmetric value.We discuss a framework for identifying, prioritizing, and pursuing opportunities. Also, Steph Curry and how to say "razorblades" with a flawless Australian accent. Tacklebox - Cohort 27 applications are openTacklebox self-serve accelerator programThe Ivy Lee Method
2021-03-0318 min
Idea to StartupThe Case For NowThree numbers and a story show the path for startups during a uniquely difficult but opportunity filled time. The goal of today's podcast is grounding and motivation. And pizza dough.We talk through opportunities for compound interest, knowledge growth, and the $32 trillion dollars that will change the startup market. Tacklebox Application (Cohort starts March 31)Tacklebox Self-ServeAmazzoni.us- use code "Tacklebox" at checkout for the best craft gin in the world (according to 2018)
2021-02-2413 min
Idea to StartupWhat To Do About Competition (The Gift of "Which")What do you do when you stumble upon, or get smacked in the face by, a competitor? How do you react? What do you focus on? What do you stop doing?Can you still... exist?We talk through exactly what to do with competitors and discuss the "Gift of Which."The goods: Tacklebox Application (March 31)Tacklebox Self Serve (whenever you'd like)Jojo Rabbit
2021-02-1712 min
Idea to StartupHow to Sell A Protein Bar in Seven(ish) MinutesWhat if you've got a product and no customer? We go through an email from a listener who makes the world's best protein bars but has absolutely no idea who to sell them to. We use storytelling archetypes to find the best possible customer to catalyze the business. The goods: Tacklebox Application (March 31)Tacklebox Self Serve (whenever you'd like)MindsetWhopper Commercial
2021-02-1015 min
Idea to StartupMini Series Ep 3: A Bunch of Tests and an EpiphanyThe third in our mini-series where we're starting a startup live on the pod. Today, we take what we learned from customer interviews and synthesize it into tests in real life. Step by step on customer, channel, landing page, and call-to-action.Plus, why atheists don't sell their soul and York Peppermint Patties. The goods: Idea ResumeTacklebox Application (March 31)The Art of Doing Science & EngineeringCarrd (Landing Page Builder)The Sasquatch Problem (Are You Passionate Enough) York Peppermint Patty
2021-02-0320 min
Idea to StartupMini Series Ep 2 - We're Starting a Startup - Making Customer Interviews DoableEpisode Two of our miniseries "We're Starting a Startup" details our first seven days after we decided to pursue an idea live. We talk customer interview strategy and stack, get a bunch of lukewarm feedback, and play clips from some of the interviews we ran. We also talk about Baked By Melissa cupcakes an uncomfortable amount. Big thank you to the customers we interviewed, including:Happy MediumSoWell HealthAnd a few other things we mention: The Mom TestTacklebox (Cohort starts March 31)Tacklebox self serve (Get on waitlist)
2021-01-2724 min
Idea to StartupHow To Get Your First 1,000 Customers (feat. Pizza)Getting your first 1,000 customers is hard, particularly when you're thinking about it wrong.We talk through how Push for Pizza and Slice took different approaches to growth in the pizza space. * Tacklebox + Self-Serve ProductSlice First 1000 SubstackTacklebox + Self-Serve Product
2021-01-1320 min
Idea to StartupThe Sasquatch Problem (Are You Passionate Enough About Your Startup Idea?)We're told we need to be head over heels passionate about our startup for it to succeed. Is that... true?What if we haven't found something we're that passionate about - does that mean we shouldn't start it?How do you find something you're passionate enough about to build a company around?Is Sasquatch Real? The answers to these and more on this week's Idea to Startup Pod. Tacklebox Self Serve (and regular tacklebox accelerator)Tacklebox Newsletter (get articles and the full content archive)
2021-01-0614 min
Idea to StartupThree Stories for People Starting Startups in 2021We'll look back on 2021 as the best year to start a startup in the past 50. The world we're returning to will be a lot different from the one we left, and people will start meaningful companies to bridge that gap. Hopefully, one of those people is you.Here are three stories that'll help you position yourself and your startup to succeed in 2021. Show NotesTacklebox Self ServeTacklebox CohortPixar 22 Rules of Storytelling Madlib “I’m building X to capitalize on the confluence of these three trends - A, B, and C...
2020-12-3019 min
Idea to StartupMake A Billion DollarsThat title is even spammier than last week. But it isn’t. Today, we’ll talk about how thinking through how to build a billion dollar business is actually a really useful exercise, too.Today, we’re going to fix Goodreads and drink a bunch of egg nog. Let’s see how that goes.Show Notes:Tacklebox Self Serve (and regular tacklebox accelerator) Tacklebox Newsletter (get articles and the full content archive)
2020-12-2319 min
The Corporate Escapee82. Unlock Your Startup's Momentum through Branding with Tacklebox Founder David Kelbaugh
B2B startups may not see branding as crucial at the start. With half in the space focusing on features and benefits, you could be missing out on a powerful tool for building momentum for your business. Today’s episode is all about branding. Tacklebox’s David Kelbaugh covers the different misconceptions involving branding. What is his definition of it, and why your end goal should be to turn customers into your advocates. We also talk about the tactics that no longer work such as lower funnel performance marketing, and the steps any startup can take to buil...
2020-12-2245 min
Idea to StartupMake $1,000 TodayThat title sure does sound spammy. But it isn’t. Today, we’ll talk about how thinking through how you’d make $1,000 today is the best way to actually start a startup.This episode is for people who are stuck - people who want to start something but can’t figure out the best way to go about doing it. People who are overwhelmed by what starting a startup might entail.We make it easy for you.Show Notes:Tacklebox Self Serve (and regular tacklebox accelerator) Tacklebox Newsletter (get articles and the full cont...
2020-12-1617 min
Idea to StartupThe Holiday MailbagToday we take a bunch of questions from ITS listeners. We talk through startup ideas for 2021, founder superpowers, and hutzpah.Show Notes:Tacklebox Self Serve (and regular tacklebox accelerator) Psychology of MoneyUpwork + DesignhillThe Books: Range, The Passion Economy, Essentialism, Boomtown, Three Body Problem, The Lost Man, Atomic Habits
2020-12-0922 minNo HooksS1 | Episode 005: Be YourselfIn this episode the guys speak on the importance of being yourself. They also touch on embarrassing pasts, prioritizing time, and the ending of Season 1 of No Hooks.
2020-12-041h 29
Idea to StartupThe Counterintuitive Way To Get Your First CustomersThis episode focuses on the 4 best emails written on Black Friday, and the framework each used to break through the clutter.Show Notes:Tacklebox Self ServeLolliEssentialism (read this)Contagious (read this, too)
2020-12-0220 min
Idea to StartupHow Will I Know?Entrepreneurs favorite questions all begin with “how will I know..”The real answer is, you never know anything for sure. This podcast is about the process of entrepreneurship - how to set up and run lightweight tests to get a unique perspective no one else does.Show Notes:Tacklebox Self ServeHow Will I Know (🐐 ) How to choose the right customer (pod)Jobs to be Done Theory
2020-11-2520 min
Idea to StartupDo The Thing (Motion vs. Action)It’s easy to do everything but the thing that matters. Today we talk about how to identify the thing that matters and how to combat all of our instincts that tell us to push back against real reflection.We go through a few examples, including Ro.co, business school, and writing books, focusing on Motion vs. Action.Show Notes:Tacklebox Self ServeAtomic Habits + RangeDavid Foster Wallace - This Is Water
2020-11-1817 min
Idea to StartupAre You Good Enough?Imposter syndrome kills more startups than not finding a cofounder, competition, or funding ever could.Today, we’re talking about whether you’re good enough to compete in the startup world. Can you really turn this into your livelihood? Can you thrive?What happens if you don’t? Show Notes:Tacklebox Self Serve
2020-11-1116 min
Idea to StartupHow to be Resilient (feat. IOUs)Founders need to be resilient. It’s beaten into our heads over and over. But what resilience is - and how to be resilient - is misunderstood.Today we’ll talk about all the IOUs you consciously and unconsciously write all day, and how they’re sapping you of your best work. We’ll finish with tactics to combat these IOUs. Go get ‘em.Tacklebox Self-Serve ProgramAtlantic City - Bruce (🐐)
2020-11-0416 min
Idea to StartupHow to Differentiate Your Startup (feat. Crabs + Running Shoes)Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differentiated product is necessary for a healthy funnel - acquisition, conversion, retention, referral.Today we talk through questions that’ll help you differentiate your startup with the help of On, an apparel company that leveraged business model innovation to create a truly differentiated product in a crowded space.Tacklebox Self ServeAnimals Keep Evolving Into Crabs, Which Is Somewhat Disturbing
2020-10-2818 minNo HooksS1 | Episode 004: Spend SmarterIn this episode, the guys speak on youth sports and getting older. They also speak on whether or not Chris Paul is worthy of the Hall Of Fame and if a car in LA is a necessity.
2020-10-161h 16No HooksS1 | Episode 003: What's a hit?In this episode, the guys speak on horror movies and what determines a hit. They also speak on Odd Future, PlayStation vs. Xbox, and the Inland Empire.
2020-09-241h 02No HooksS1 | Episode 002: Know Your WorthIn this episode, we touch on knowing your worth and whether or not take a 10 million dollar deal. We also speak about Travis Scott, Space, Dom Kennedy, and the greatness of LeBron James as a Laker.
2020-09-091h 14No HooksS1 | Episode 001: Support Your FriendsIn this episode, we talk about supporting your friends and the difference between being local and global. We also speak on the XXL Freshman List, Dr. Dre, the significance of a Dodger hat, and Nicholas Cage.
2020-08-261h 23
Idea to StartupHow to lose $1.8 billion dollars in 10 daysQuibiTacklebox Virtual Cohort 23 starts June 15th, apply at www.gettacklebox.com
2020-05-1324 min
Idea to StartupHow Do You Find Founder/Startup Fit?You need two things to build a great startup: specific knowledge and a lever to amplify that knowledge. On today’s pod, we’ll start a CBD startup with specific knowledge and leverage mind, and hear how Tejas, founder of Via, (a Tacklebox founder) was able to build a great business on the back of a mental model.
2019-06-1216 min
Environmentalism and Personal Detox | Deagle NetworkThe NutriMedical Report Show Hour Two Tuesday March 6th 2018 – MG12.com Say Dr Bill NutriMedical.com Referred You, John Strader PA, Dead Sea MgCl and Sea of Life Trace Minerals Transdermal Product Line, MagneSport, MagneSoothe, MagneSport Balm, Whole Body Organ Skin Health Topical Outside In Therapy, Pure Water Systems, Best Linear Charcoal to RO Membrane and Ion Exchange System on EARTH, Bev100 Appt RV, Bev200 Tacklebox, Bev300 5Gal Reserve Tank, Bev500 Autoflush, Whole House H2O, Cleanest Water, Watch The Cubes Create Spikes in Ice Trays ??!!, Don’t Feminize and Toxify, Treat Your Body with Clean Drinking and Wash Waters,www.MG12.com Say Dr Bill NutriMedical.com Referred You, John Strader PA, Dead Sea MgCl and Sea of Life Trace Minerals Transdermal Product Line, MagneSport, MagneSoothe, MagneSport Balm, Whole Body Organ Skin Health Topical Outside In Therapy, Pure Water Systems, Best Linear Charcoal to RO Membrane and Ion Exchange System on EARTH, Bev100 Appt RV, Bev200 Tacklebox,...
2018-03-0742 min
WizardestE3 // "Why Startups Fail" Brian Scordato, Founder at Tacklebox AcceleratorBrian Scordato, Founder at Tacklebox Accelerator, an early stage accelerator, gives a unique perspective on why so many startups end up failing. Also featuring MAZ COO (and my brother!) Justin Canetti as the three of us discuss cover topics ranging from common startup mistakes, getting to know your customers, what Y Combinator is really like, key differences between B2C and B2B businesses, and which gym memberships include complimentary towels.
2017-05-1000 min