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Engage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonIf it’s measurable, it must matter - All metrics are equal 🧮In this week’s #podcast episode of Engage And Thrive, I’m breaking down one of the most misleading myths in modern business: “It doesn’t matter what we track as long as it’s a number, it’s valuable.”Spoiler: not all data is helpful, and not every metric deserves your attention.I'll explore why vanity metrics can sabotage progress, how to prioritise the numbers that actually move the needle, and the difference between noise and insight.VOCABSCTR – Clickthrough RateROI - Return On InvestmentChurn rateAttributionLTV - Lifetime valueImpressions...2025-08-0111 minLocked On Pacers - Daily Podcast On The Indiana PacersLocked On Pacers - Daily Podcast On The Indiana PacersDeep dive into Kam Jones, Jay Huff, Taelon Peter: learning more about new Pacers via prior coverageJay Huff, Kam Jones, and Taelon Peter are the new Indiana Pacers players. Those who covered them before join host Tony East to break down their skills today - Andrew Fleck of AnonymousEagle.come talks Kam Jones, Joe Mullinax of Locked On Grizzlies talks Jay Huff, and Killian Wright of Draft Digest talks Taelon Peter.Support Us By Supporting Our Sponsors!5-Hour ENERGYTime to fuel up and turn it up with 5-hour ENERGY®️ Transfusion! Go to https://5hourenergy.com today and use my promo code LOCKEDONGOLF to receive 20% off your order. This offer is...2025-07-3138 minFlames Central PodcastFlames Central PodcastTaelon Peter In-Studio!On this week's Flames Central Podcast presented by OrthoVirginia, Pacers guard Taelon Peter joins us in-studio to talk about his two-way contract, summer league, and much more! Plus, Emily, Joe, and Matt go deep into the Mailbag to answer some great questions from listeners!2025-07-2847 minLocked On Pacers - Daily Podcast On The Indiana PacersLocked On Pacers - Daily Podcast On The Indiana PacersWhy Taelon Peter got a two-way deal with Indiana Pacers + Enrique Freeman gone? Johnny Furphy speaksThe Indiana Pacers signed Taelon Peter to a two-way contract on Thursday. Why? Is keeping him and (possibly) losing Enrique Freeman the right choice? Host Tony East breaks it down before discussing Johnny Furphy's ESPN interview.Johnny Furphy interview: https://www.youtube.com/watch?v=7QRo1OeEyn8Support Us By Supporting Our Sponsors!Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONNBA at monarchmoney.com/lockedonnba for 50% off your first yearGametimeDownload the Gametime app, create an account, and use code LOCKEDONNBA for $20 off...2025-07-2528 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonWe Don’t Need A Formal Agenda For Every Meeting, This Kills The Free Flow Of Ideas And Creativity 🧾In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m breaking down the common misconception that meeting agendas are the enemy of creativity. They’re not. If anything, a clear agenda is your best defense against time-wasting and unclear outcomes.I’m diving into what makes a great meeting. I explain how to avoid pointless ones altogether. I discuss why the smartest businesses know when to go async. You’ll also hear how I run weekly standups across multiple time zones. I use AI tools to streamline notes. I explain why tracki...2025-07-2514 minThe Pacers Post UpThe Pacers Post UpPacers Summer League Recap - Johnny Furphy, Kam Jones, Taelon Peter and MoreIn this episode of The Pacers Post Up, we wrap up Summer League and take stock of how the roster is starting to take shape heading into training camp. We break down the performances of Kam Jones and Taelon Peter, who both showed flashes of potential but had some up-and-down moments on both ends of the floor. Johnny Furphy made his mark with highlight reel dunks, showcasing some elite athleticism heading into Year 2. We also take a look at where the roster stands today—what the rotations might look like, who’s in line for the final two-way slots, and...2025-07-2235 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonWebsite Content Doesn’t Expire Once You Publish It; It Keeps Working Forever 🪦In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m unpacking the myth that website content keeps working forever. It doesn’t. Just like fruit, content decays. Whether it’s blog posts, landing pages, or case studies, they lose relevance, visibility, and performance over time.I’m sharing how to spot stale content. I explain how to prevent decay. I reveal what Google actually sees when your website hasn’t been updated in years. This episode covers not just SEO. It explores how your positioning, audience, and even product evolve. It explains...2025-07-1710 minLocked On Pacers - Daily Podcast On The Indiana PacersLocked On Pacers - Daily Podcast On The Indiana PacersWhat went wrong for the Indiana Pacers in summer league loss vs OKC Thunder? Johnny Furphy + Taelon Peter stand outThe Indiana Pacers started well, then were rough the rest of the way in summer league loss vs the OKC Thunder. What changed? Why did Johnny Furphy and Taelon Peter stand out as positives? Host Tony East breaks it all down.Support Us By Supporting Our Sponsors!Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONNBA at monarchmoney.com/lockedonnba for 50% off your first yearGametimeDownload the Gametime app, create an account, and use code LOCKEDONNBA for $20 off your first purchase. Terms apply. Download Gametime today...2025-07-1324 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonDelegating Tasks Means You’re Avoiding The Hard Work And Being Lazy ⚙️In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m unpacking the myth that delegation is a sign of laziness or detachment. I explain why strategic delegation is one of the most powerful skills a leader or founder can build, especially if you want to grow without burning out. I walk you through my Delegation Matrix. I help you identify the hidden cost of doing everything yourself. I share practical examples of tasks every business owner or CGO should consider offloading. If your calendar’s overloaded or your to-do list never ends, let’s...2025-07-1013 minLocked On Pacers - Daily Podcast On The Indiana PacersLocked On Pacers - Daily Podcast On The Indiana PacersHow Pacers wing Taelon Peter went from unknown to NBA level at Liberty, coach Ritchie McKay joinsTaelon Peter was playing Division II basketball 14 months ago. Now, he's in the NBA with the Indiana Pacers. How did he improve so much at Liberty University and become such an efficient player and draftable prospect? Host Tony East sits down with Liberty head coach Ritchie McKay to figure it out.Support Us By Supporting Our Sponsors!Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONNBA at monarchmoney.com/lockedonnba for 50% off your first yearGametimeDownload the Gametime app, create an account, and use code LOCKEDONNBA...2025-07-1027 minThe Morning Warm-Up with Trey LyleThe Morning Warm-Up with Trey LyleThe Morning Warm-up with Trey Lyle: Bryson Gordon on Taelon Peter getting Drafted, Liberty QB battle and upgrades to the Hillcats stadiumThe Morning Warm-up with Trey Lyle: Bryson Gordon on Taelon Peter getting Drafted, Liberty QB battle and upgrades to the Hillcats stadium by The Morning Warm-Up with Trey Lyle2025-07-0925 minFlames Central PodcastFlames Central PodcastTaelon Peter & Ryan CarrOn this week's Flames Central Podcast powered by Alcova Mortgage, we welcome Indiana Pacers Vice President of Player Personnel, Ryan Carr, to the show to discuss drafting Taelon Peter and why the former Flame is a good fit for the franchise. Plus, we share our exclusive full interview with Taelon Peter about his pre-draft workout with Indiana and a hilarious story about a missed text on draft night... and more!2025-07-0740 minThe Ride with JMVThe Ride with JMVFull Show: Heading Into July 4th As Shaka Smart, Ritchie McKay and More Join!00:00 - 23:07 – JMV begins the show by talking about the passing of Don Hein, former WTHR sports director and anchor. Rich Nye from WTHR joins the show to talk about Don’s passing, and his legacy here in Indianapolis.  23:08 – 40:04 – Shaka Smart, the head coach for the Marquette men’s basketball team, joins JMV to discuss the Pacers drafting his former player Kam Jones in the 2nd round of the 2025 NBA Draft! They talk about how Jones fits with the Pacers, and what qualities he has that will help his transition to the NBA.   40:05 – 42:46 – JMV wraps up the 1st hour by...2025-07-042h 08The Ride with JMVThe Ride with JMVBest Of JMV 7-3-2500:00 - 15:59 - Shaka Smart, the head coach for the Marquette men’s basketball team, joins JMV to discuss the Pacers drafting his former player Kam Jones in the 2nd round of the 2025 NBA Draft! They talk about how Jones fits with the Pacers, and what qualities he has that will help his transition to the NBA. 16;00 - 36:45 - JMV talks to Coach Ritchie McKay of Liberty, who coached the Pacers other 2nd round selection, Taelon Peter. Coach McKay and JMV discuss Taelon’s fit with the Pacers, his journey to the NBA, and what impact he might have...2025-07-041h 24Engage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonEmployer Branding Is Only Important For Writing Job Adverts 🏗️In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m flipping the script on one of the most limiting views in business. The belief that Employer Branding is just something you do when you’re hiring. I walk you through what an employer brand actually is. It’s formed whether you’re involved or not, and why it has nothing to do with beanbags or job postings. From onboarding to exits, your internal feedback culture shapes your external reputation. If you’re not intentionally building your employer brand, you’re still sending a message. It’...2025-07-0310 minThe Fast Lane with Ed LaneThe Fast Lane with Ed LaneJon Manson, ASeaOfRed.com on Ian McCaw interviews, Taelon Peter drafted, new PA announcer voteJon Manson, ASeaOfRed.com on Ian McCaw interviews, Taelon Peter drafted, new PA announcer vote by Ed Lane2025-07-0109 minThe Pacers-Fever ShowThe Pacers-Fever ShowPacers Draft Kam Jones and Taelon PeterIn this episode of The Pacers Fever Show, we break down the Indiana Pacers' selections in the 2025 NBA Draft — Kam Jones and Taelon Peter. We dive into what each player brings to the table, highlighting their strengths, areas for growth, and how they might fit into the Pacers’ system moving forward. Plus, we look at the bigger draft night storylines, what this means for Indiana’s offseason plans, and how these picks could shape the team’s future. Don’t miss our full analysis right here!2025-06-3051 minLocked On Pacers - Daily Podcast On The Indiana PacersLocked On Pacers - Daily Podcast On The Indiana PacersDeeper dive: What 2025 NBA Draft picks Kam Jones and Taelon Peter bring to the Indiana PacersKam Jones and Taelon Peter are members of the Indiana Pacers after the 2025 NBA Draft. What do they bring to the Pacers? Host Tony East is joined by Ben Pfeifer from Sportscasting to break it all down.Support Us By Supporting Our Sponsors!OLIPOPGet a free can of OLIPOP! Just buy any two cans in store and they’ll reimburse you for one. Head to drinkolipop.com/LOCKEDONNBA to claim your free can and find OLIPOP near you. SKIMSShop SKIMS Mens at SKIMS.com/lockedonnba. Let them know we se...2025-06-2830 minInstant Replay | 93.5 & 107.5 The FanInstant Replay | 93.5 & 107.5 The FanPacers NBA Draft picks, with insight into how Kam Jones and Taelon Peter fit into the play style of the team.Segment 1: NBA Draft Consultant Rafael Barlowe, Host of NBA Big Board, joins the show to share his thoughts on the Pacers NBA Draft picks, with insight into how Kam Jones and Taelon Peter fit into the play style of the team. They finish their conversation reminiscing on the Pacers’ Finals runs and how far they’ve come.  Segment 2: IndyCar pit reporter and former driver Jack Harvey joins! The series gets the weekend off before the second half of the season gets underway next weekend at Mid-Ohio. Segment 3: Zak Keefer, the legendary Indy writer for The Athle...2025-06-271h 01Locked On Pacers - Daily Podcast On The Indiana PacersLocked On Pacers - Daily Podcast On The Indiana PacersBreaking down the reasons why the Indiana Pacers drafted Kam Jones and Taelon PeterThe Indiana Pacers drafted Kam Jones (38th) and Taelon Peter (54th) in the second round of the 2025 NBA Draft. Why? What do those players bring to the team? Host Tony East breaks it all down.Support Us By Supporting Our Sponsors!OLIPOPGet a free can of OLIPOP! Just buy any two cans in store and they’ll reimburse you for one. Head to drinkolipop.com/LOCKEDONNBA to claim your free can and find OLIPOP near you. SKIMSShop SKIMS Mens at SKIMS.com/lockedonnba. Let them know we sent you...2025-06-2728 minSetting The Pace: A Pacers PodcastSetting The Pace: A Pacers PodcastPacers Draft Recation: Kam Jones & Taelon PeterFacci is joined by Alex Golden (apologies for audio…on zoom via phone and it gives Alex a lisp) to discuss the Pacers busy night 2 in the Draft Room. The Pacers select Kam Jones from Marquette and Taelon Peter from Liberty. The guys dive into the picks and discus some of the trades that took place day 1.  2025-06-2741 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonOur Competitors Are Only The Ones Selling The Same Thing As Us 🥊In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m breaking down a misconception that keeps too many businesses playing it safe. The idea that your competitors are only the ones selling what you sell. They’re not. I’ll show you how to identify different types of competitors and the often-overlooked threat of your customer doing nothing at all. I also share how I personally monitor competitors. I pay attention to what shapes my positioning, pricing, and messaging. If you’re not mapping your real competition, you’re leaving strategy and revenue behi...2025-06-1914 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonBrand Awareness Campaigns Are Useless And Just A Waste Of Money As They Don’t Drive Sales 📣In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m unpacking the myth that brand awareness campaigns are a waste of money. Just because you can’t always track a direct sale doesn’t mean awareness isn’t doing the heavy lifting. It happens behind the scenes. Brand awareness is what keeps you top of mind when your audience is ready to take action. I explain how to measure its impact. You learn how much budget to allocate depending on your stage of growth and why increased visibility lowers your cost per acquisitio...2025-06-1316 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonYou Need Fancy Tools And Software To Succeed In Digital Marketing 🧰In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m breaking down the myth that you need fancy, expensive tools to succeed in digital marketing. The truth is, most businesses don’t have a tech problem. They have a strategy problem. I walk you through why tools won’t fix poor planning. You likely already have access to free or low-cost platforms, and how your stage of business should shape your marketing tech stack. I also explore the reality of tool fatigue. You're overwhelmed by dashboards, data, and never-ending demos. If you’re feeling...2025-06-0513 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonSEO Doesn't Matter Anymore; People Just Use ChatGPT Instead 🔍In this week’s episode of Engage And Thrive (also known as EAT With Taelon), we’re busting the myth that SEO is no longer relevant with the emergence of AI tools like ChatGPT, Google Gemini, Co-Pilot, and others. The truth? SEO is evolving, not disappearing.I unpack the rise of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation), and what this means for how your brand is discovered across chatbots, AI assistants, and traditional search engines. We’ll cover what Google’s SGE, LLMs like GPT-4, and tools like Gemini and Claude are changing user behavior...2025-05-2913 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonPersonal Branding Is Just For Influencers 👤In this week’s episode of Engage And Thrive (also known as EAT With Taelon), we’re busting the myth that personal branding is just for influencers. Whether you're a founder, freelancer, or leading a team, you've already got a personal brand. The question is: are you using it intentionally?We break down the difference between personal brands, influencers, and KOLs, and explore how being purposeful with your presence builds trust, credibility, and long-term business growth. You’ll come away with tips on developing a personal brand strategy that aligns with your goals and connects with your audien...2025-05-2216 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonThe Most Important Growth Metric On Social Is How Fast You Get Followers 📈In this week’s episode of Engage And Thrive (also known as EAT With Taelon), we’re busting the myth that social media growth is all about how fast you get followers.It’s not about the size of your audience. It’s about the depth of your impact. We’re unpacking why follower count is a vanity metric and what you should really be measuring to grow with purpose. From engagement rates and story views to click-throughs and conversions, we break down what the numbers actually mean and how many of your followers are truly paying attention...2025-05-1513 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonI Don’t Have Time To Run Focus Groups, We’ll Just Send A Survey And Get The Same Information👂In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re challenging the idea that all customer feedback is created equal. Because here’s the truth—a quick survey isn’t a stand-in for real insight, and not all data helps when you’re trying to make meaningful decisions.We’re breaking down the difference between quantitative and qualitative feedback—and how to choose the right approach depending on what you need to know. From formal focus groups and interviews to Instagram story polls and LinkedIn DMs, we’ll show you how to turn everyday c...2025-05-0914 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonYour Best Selling Product Is Always Your Most Valuable 🗂️In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re revisiting a classic: the BCG Matrix. Remember it from business studies? It’s back—and more useful than ever.This tool helps you make strategic decisions about your products or services by sorting them into four categories: Stars, Cash Cows, Question Marks, and Dogs. Whether you’re nurturing high-performers, wondering what to do with your legacy offers, or debating where to invest next, this episode helps you decode what to scale, shelve, or spotlight.Got a myth to bust? Send it...2025-05-0209 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonFreelancers And Agencies Are Too Expensive; We’re Better Off Doing It All In-House 💼In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re tackling one of the most persistent myths in business—that outsourcing is too expensive and that doing everything in-house is the more cost-effective route.But here’s the truth—handling it all yourself could be slowing your growth, draining your energy, and costing you more in missed opportunities. In this episode, we unpack the real value of outsourcing, when it makes sense, and how to do it without compromising quality or control.If you’re tired of juggling everything on yo...2025-04-2412 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonWe’re Getting Sales, So We Don’t Need To Worry About Who Our Ideal Customer Profile (ICP) Is 🧐In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re celebrating a milestone with Episode 60 and a special extended episode to match!We’re diving deep into the power of Ideal Customer Profiles (ICPs) and why making sales doesn’t always mean, you’re attracting the right people.Just because the money’s coming in doesn’t mean, you’re attracting the right people. Without a clear ICP, businesses risk burning through their marketing budget, misjudging their pricing, creating content that doesn’t land, or missing out on retention and upsell o...2025-04-1755 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonData Security Is Only Something IT Or Tech Companies Have To Worry About 🔐In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re unpacking the common misconception that a CRM is just a digital Rolodex for contacts and sales tracking.The truth is, a strategic CRM system is one of the most powerful tools in your marketing and customer experience toolkit. When used right, it becomes your single source of truth—bringing together data, automation, segmentation, lead scoring, and reporting to drive smarter decisions and more personalised experiences.If your CRM is just ticking boxes, it’s time to rethink how you use it...2025-04-1014 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonA CRM Is A Tool Only For Tracking Sales And Managing Contacts 🧩In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re unpacking the common misconception that a CRM is just a digital Rolodex for contacts and sales tracking.The truth is, a strategic CRM system is one of the most powerful tools in your marketing and customer experience toolkit. When used right, it becomes your single source of truth—bringing together data, automation, segmentation, lead scoring, and reporting to drive smarter decisions and more personalised experiences.If your CRM is just ticking boxes, it’s time to rethink how you use it...2025-04-0312 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonLocalisation Is Just About Translating Words Into A Local Language 📍In this week’s podcast episode of Engage And Thrive—also known as EAT With Taelon, I’m diving into the real meaning of localisation and why it’s so much more than just translation. From mistranslated slogans to overlooked cultural nuances, we explore how ignoring localisation can hurt your business. I break down how you can build trust through culturally relevant content and why localisation should be part of your long-term strategy—not an afterthought. Whether you’re entering new markets or just want to make your content resonate better, this episode is packed with practical tips, real-life fails, and t...2025-03-2713 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonBrand Guidelines Are Only Necessary for Medium to Large Size Businesses 📖In this week’s podcast episode of Engage And Thrive—also known as EAT With Taelon, I'm myth busting why brand guidelines aren’t just for big businesses, why everyone needs Brand Guidelines even for a personal brand. Branding isn’t just about having a logo. Without clear guidelines, your brand can feel inconsistent, making it harder to build trust and recognition. Whether you’re a solopreneur, a growing business, or running a team, having structured brand guidelines helps maintain a strong, cohesive identity across every touchpoint.I’ll explain why even small businesses need brand guidelines, what key ele...2025-03-2016 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonMy Website Only Needs A Homepage And A Contact Form 🖥️In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re breaking down exactly what every website needs to attract, engage, and convert visitors. If your website is just sitting there without the right content, it’s not driving results. A homepage alone won’t turn visitors into customers, and a contact form isn’t enough to build trust. So, what should your website actually include to rank well and drive conversions?This episode covers:✅ The must-have pages every website needs for engagement and conversions✅ How branding, SEO, and UX work together to create a high-perf...2025-03-1313 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonYou Should Delete All Negative Feedback Online To Protect Your Brand's Reputation 🛑In this week’s episode of Engage And Thrive—also known as EAT With Taelon—we're diving into the essentials of content marketing. And no, it’s not just blogging! Content marketing includes a wide range of formats, from videos and infographics to podcasts and beyond. We’ll also be sharing actionable tips on creating a content strategy that works for your business. Plus, discover how to save time and effort by repurposing content, and making the most of what you’ve already created while still keeping it fresh for your audience. Don’t miss this guide to maximising the power of y...2025-03-0611 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonContent Calendars Are Only for Big Brands with Large Teams 🗓️In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we're busting the myth that Marketing Content Calendars are only for big brands with large teams. The reality? A content calendar is a powerful tool for businesses of all sizes, helping with planning, consistency, and even boosting creativity. Whether you’re a solo entrepreneur or part of a growing team, a strategic calendar ensures your organic, paid, and long-term content marketing efforts work together seamlessly. If you’ve been winging your content strategy, it’s time to upgrade!Got a myth to bust? Send i...2025-02-2716 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonIf sales are slowing down, my business is failing 📉In this week's episode of Engage And Thrive, also known as EAT With Taelon, we break down the four (sometimes debated as being five) stages of the Product Life Cycle and why understanding them is crucial for business success:🔹 Introduction & R&D Stage – Where products/services first enter the market. Think of Tesla’s early electric vehicles or Disney+ competing with Netflix.🔹 Growth Stage – When demand takes off, competition rises. Brands like TikTok, Zoom, and Airbnb exploded in this phase.🔹 Maturity Stage – Market saturation occurs, and businesses need to innovate to stay relevant, just like Netflix...2025-02-2016 minFlames Central PodcastFlames Central PodcastTaelon PeterOn this week’s Flames Central Podcast powered by Alcova Mortgage, guard Taelon Peter joins the show to discuss MBB’s impressive road trip, how he’s starred in his role off the bench, and much more. Plus, the crew talks softball and spring ball. And finally… Emily has a HUGE surprise for the guys.2025-02-1754 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonIf Your Business Is Making A Profit, Everything Else Will Fall Into Place 💰In this week's episode of Engage And Thrive —also known as EAT With Taelon—, we’re debunking the myth that profit alone guarantees business success! Many assume that as long as revenue is flowing, everything else will work itself out—but that’s not how sustainable business growth works.👉 The 3 Ps of Profitability—People, Processes, and Positioning—are the real drivers of long-term success. In this episode, we discuss:✔️ How strong leadership and employee engagement impact your bottom line✔️ Why broken systems can destroy a profitable business✔️ The importance of market positioning in retaining cust...2025-02-1310 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonSocial Media Changes Too Fast, So Keeping Up Isn’t Worth The Effort ⚡As this is episode 50, it’s an extended episode of 50 minutes, or as close as possible! In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re diving into the ever-changing world of social media and what it means for your business. Social media platforms are always shifting—algorithms change, features disappear, and audience behaviours evolve. But does that mean you need to reinvent your strategy every time a new update drops? Absolutely not. If social media updates ever feel overwhelming, this episode is a must-listen. We’re breaking it down so you can stay strat...2025-02-0745 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonVideo Marketing Is Only For Big Brands With Big Budgets 🎥In this week's episode of Engage And Thrive —also known as EAT With Taelon—, we explore how small businesses can leverage video marketing to compete with big brands. You don’t need a massive budget or a professional production team to create impactful video content that captivates your audience. We break down the essentials of cost-effective video production, storytelling techniques, and platform-specific strategies to help you maximise engagement. Plus, we’ll share tips on repurposing video content to extend its reach and impact. If you're ready to harness the power of video without breaking the bank, this episode is for you...2025-01-3014 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonSlow Responses Don’t Harm Brand Reputation ⏳In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we explore why response times are critical to brand reputation and customer satisfaction. Many businesses assume that slow responses won’t harm their image, but in reality, delays can lead to frustration, lost trust, and even negative reviews. Your response time reflects how much you value your customers, and this episode dives into strategies to improve efficiency without sacrificing quality. From leveraging automation to creating a prioritisation system, learn how to make every interaction count and keep your audience engaged and satisfied.Got a my...2025-01-2313 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonData-Driven Strategy Limits Creativity 🎨In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we reframe the narrative that data-driven strategies limit or even "kill" creativity. When data and creativity work together in harmony, they create meaningful and measurable marketing moments that truly resonate. Before diving into this episode, here’s a thought to ponder about data: Think … Spotify Wrapped. Discover how to bridge the gap between analytics and artistry to craft campaigns that inspire while delivering real results. Tune in to explore how data can fuel, not hinder, creative innovation!Got a myth to bust? Send it my...2025-01-1609 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonYou Can’t Influence Word-Of-Mouth Marketing 💬In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we bust the myth that you can’t influence word-of-mouth marketing and share actionable strategies to get your customers talking. Or did you really think word-of-mouth marketing was all just by luck? This episode dives into how you can strategically encourage positive word-of-mouth, build advocacy, and turn happy customers into your brand ambassadors. Whether through referral programmes, exceptional customer experiences, or harnessing social proof, we’ll explore the proven tactics that help you amplify organic buzz. Tune in for insights that can make your brand the...2025-01-0910 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonYou Need A Physical Location And Presence To Be Taken Seriously As A Business Or Professional 🏢In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re tackling the myth that professionalism and credibility rely on having a physical location or conducting in-person meetings. As remote workers and remote business owners, we can confirm this misconception comes up way too often. The truth is, whether you’re a freelancer, solo professional, or business owner, success is about trust, outcomes, and communication—not physical spaces. This week, we’ll dive into how to build credibility, maintain professionalism, and drive success without stepping foot in a traditional office. Tune in to discover how t...2025-01-0213 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonSWAG Is Outdated In The Digital Era 🖤In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re diving into one of my favourite physical things: SWAG! No, I didn’t make up the word "SWAG." It refers to all the branded merchandise that businesses—or even personal brands—use to promote themselves. Should SWAG be a part of your marketing strategy? Is it still relevant in the digital age? This week, we’ll explore whether these tangible items truly serve a purpose beyond just looking cool and how they can play a role in building brand awareness, fostering customer loyalty, and eve...2024-12-1910 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonIf You Build It, They Will Come 🏗️In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re tearing down one of the most old-school ideas: that simply creating a great product or service will automatically attract customers. In reality, it takes much more than that to turn an idea into a thriving business. We’ll explore how marketing, branding, and understanding your audience are just as essential as having a great product. Get ready to shift your mindset and approach, because success isn’t just about having a good idea—it’s about getting that idea in front of the right people...2024-12-1312 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonMore Traffic Always Equals More Sales 🛍️In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re tackling the misconception that high website traffic automatically leads to high sales. In reality, attracting the wrong visitors can do more harm than good, especially when it comes to the signals your site sends to Google. This episode breaks down how to drive quality traffic that actually converts, rather than just chasing big numbers. We’ll explore how to analyse visitor behaviour using Microsoft Clarity and Google Analytics, optimise your website for conversions with strong CTAs and fast load times, and track meaningful...2024-12-0512 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonStrategy And Planning Are The Same 🗺️In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re giving you a whistle-top tour of the differences between Strategy and Planning. Yes, there is a difference, but they work best together, so it’s key to understand how to do each effectively. We’ll break down the core aspects of each, how they complement each other, and why mastering both can set you on the path to success. Tune in to learn how to develop a solid strategy while creating actionable plans to bring it to life.Got a myth to bust...2024-11-2814 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonBrand Ambassadors Are Only Celebrities Or Paid Influencers 🗣️In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re celebrating Episode 40 with a special extended 40-minute bonus episode! This week, we’re diving into the power of brand ambassadors—whether they’re customers, partners, or employees—and how they can become your secret weapon for building trust, fostering loyalty, and expanding your brand’s reach. We’ll explore actionable ways to identify and empower brand ambassadors, turn genuine enthusiasm into organic promotion, and use their voices to amplify your brand in ways paid marketing simply can’t. If you’re ready to unleash the potential...2024-11-2139 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonLanding Pages Are Only Useful For Ad Campaigns 🚀In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re debunking the myth that landing pages are only useful for ad campaigns. In reality, landing pages can be a powerhouse for driving organic traffic, improving SEO, and achieving a variety of goals, from lead generation to product showcases and event sign-ups. We’ll share practical tips on creating versatile, conversion-focused landing pages that resonate with your ideal audience while supporting your broader marketing strategy. Whether you’re just starting out or looking to optimise, this episode will provide insights to maximise your landing page...2024-11-1411 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonContent Marketing Is Just About Blogging 📝In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re diving into the essentials of content marketing. And no, it’s not just blogging! Content marketing includes a wide range of formats, from videos and infographics to podcasts and beyond. We’ll also be sharing actionable tips on creating a content strategy that works for your business. Plus, discover how to save time and effort by repurposing content, making the most of what you’ve already created while still keeping it fresh for your audience. Don’t miss this guide to maximising the power of you...2024-11-0710 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonMarketing Automation Is Impersonal And Lacks A Human Touch 🤖In this week’s episode of Engage And Thrive —also known as EAT With Taelon—we’re sharing tips on how to set up marketing automation for human success. Automation can save you and your team loads of time, but only if it’s done right! We’ve also compiled a list of touchpoints you can automate, from email campaigns to lead nurturing workflows, to ensure efficiency without losing the human touch. Remember, the key is to write human-first content that resonates with your audience while letting automation handle the heavy lifting.Got a myth to bust? Send it my w...2024-10-3113 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonYou Should Follow The Best Time To Post Guides For All Social Platforms 🕑In this week’s episode of Engage And Thrive —also known as EAT With Taelon—we’re debunking the myth that landing pages are only useful for ad campaigns. In reality, landing pages can be a powerhouse for driving organic traffic, improving SEO, and achieving a variety of goals, from lead generation to product showcases and event sign-ups. We’ll share practical tips on creating versatile, conversion-focused landing pages that resonate with your ideal audience while supporting your broader marketing strategy. Whether you’re just starting out or looking to optimise, this episode will provide insights to maximise your landing page...2024-10-2411 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonSales Data Is All That Matters Because The Purpose Of Business Is Making Money 📊In this week’s episode of Engage And Thrive—also known as EAT With Taelon—we’re tackling the misconception that relying exclusively on sales data is enough to drive business growth. While sales data is valuable, it only tells part of the story. Expanding your focus to include other metrics like customer behaviour, marketing performance, and retention strategies can unlock new opportunities and elevate your growth potential. For a deeper dive, here are a few related episodes to check out.Got a myth to bust? Send it my way!⁠⁠⁠Vocab:⁠⁠⁠⁠📝⁠ CAC - Customer Acquisition Cost CLTV - Cus...2024-10-1712 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonWe Don't Need A Retention Strategy, We Get Good Feedback And Our Customers Like Us 🤝In this week’s episode of Engage And Thrive —also known as EAT With Taelon—we’re finally diving into Retention. It’s a topic we’ve referenced in past episodes, and now it’s getting the full attention it deserves. Retention is more than just keeping customers; it’s about fostering loyalty, increasing lifetime value, and ensuring long-term growth. This week, we’re sharing a whistle-stop run-through of five example retention strategies that you can start implementing in your business today. From personalised customer experiences to loyalty programmes, these quick wins can help strengthen your relationships and reduce churn. Don’t miss...2024-10-1111 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonMarketing And Branding Are The Same Thing 🤝In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re unpacking the often-confused concepts of branding and marketing. Branding is your business’s identity—what defines who you are, what you stand for, and how you want to be perceived. Marketing, on the other hand, is the toolset you use to communicate and amplify that identity to your audience. Understanding the distinction is crucial for creating a cohesive strategy that builds trust, drives engagement, and ensures long-term growth. Tune in as we break it all down and share tips to align your branding wit...2024-10-0312 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonOnly Established Brands Can Survive In Saturated Markets 🌱In this week’s extended episode of Engage And Thrive —also known as EAT With Taelon—, we’re debunking the myth that only established brands can succeed in saturated markets. Whether you’re a new business or a smaller operation, there are plenty of ways to carve out your own space and thrive in competitive industries. We’ll explore actionable strategies to help you stand out, uncover your niche, and harness innovation to create opportunities for growth. From identifying your unique value proposition to leveraging creative marketing techniques, this episode is packed with insights to help you cut through the noise an...2024-09-2610 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonCost Per Acquisition Is Too Complicated To Calculate 💰In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re simplifying how to calculate Cost Per Acquisition (CPA). This key metric helps you evaluate the effectiveness of your marketing efforts by revealing how much it costs to acquire each customer. We’ll explore the basics of the formula, how to calculate CPA across different platforms like Google Ads, Facebook Ads, and Email Marketing, and dive into the hidden costs that are often overlooked but can significantly impact your CPA. By understanding these factors, you’ll be better equipped to optimise your marketing budget and i...2024-09-1911 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonSales And Marketing Funnels Are Too Time-Consuming And Complicated To Set Up 🧮In this special 30-minute episode of Engage And Thrive —also known as EAT With Taelon—, we’re debunking the myth that sales and marketing funnels are overly complex or too time-consuming to create. Whether you’re a startup or an established business, having streamlined funnels can transform how you guide leads through their journey, helping you convert more efficiently. To celebrate Episode 30, we’re going deeper than usual! This week, we’ll cover everything from lead nurturing to optimising your top, middle, and bottom funnel strategies (TOF, MOF, BOF). Plus, we’ll highlight why your Ideal Customer Profile (ICP) is the secret...2024-09-1230 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonSWOT Analysis Is Just A Brainstorm Exercise And Has No Real Value In Everyday Business 🧠In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re unpacking the power of SWOT analysis. Often associated with startups or business plans, this framework is far more than a one-off exercise. We’ll discuss why regularly updating your SWOT analysis is essential for staying competitive. Learn how it can help uncover opportunities, address weaknesses, and even highlight where outsourcing may be beneficial. By keeping it current, you’ll be better prepared to tackle challenges and drive business development.Got a myth to bust? Send it my way!⁠⁠⁠Vocab:⁠⁠⁠⁠📝⁠...2024-09-0512 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonMy Website Looks Fine On Desktop, So I Don’t Need To Worry About Mobile Optimisation 📱In this week's episode of Engage And Thrive —also known as EAT With Taelon—, we’re diving into the essentials of mobile website optimisation. Does your mobile site give your customers the same experience and vibe as your desktop version? We’ll explore the foundational steps to optimise your site for mobile, ensuring it not only looks great but also functions seamlessly. Discover how mobile optimisation goes beyond design and plays a significant role in boosting user experience and improving your SEO rankings.Got a myth to bust? Send it my way!⁠⁠⁠Vocab:⁠⁠⁠⁠📝⁠ Responsive Design Mobile First Inde...2024-08-2911 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonPosting On Every Hashtag Holiday Will Increase Engagement And Sales 📅In this week's podcast episode of Engage And Thrive —also known as EAT With Taelon—, we’re diving into the world of "Hashtag holidays". With countless quirky and creative dates on the calendar, how do you decide which ones are worth your time and effort? We’ll explore whether engaging with these trending days is a valuable part of your content strategy, how to pick the ones most relevant to your brand, and tips for making the most impact without feeling overwhelmed. Tune in to simplify your approach and make these holidays work for you!Got a myth to...2024-08-2211 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonQR Codes Are Outdated, Nobody Uses Them Anymore 📉In this week's podcast episode of Engage And Thrive —also known as EAT With Taelon—, we’re exploring the power of QR codes in modern marketing. Despite the misconception that no one uses them, QR codes are an excellent tool for bridging the gap between offline and online activities and tracking real-life marketing efforts. We’ll share practical examples, including how QR codes replaced business cards in our own business strategy. Plus, a reminder: scanning a QR code is easier than ever—just open your camera app (not in portrait mode), hover over the code, and click the link that pops...2024-08-1507 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonWebsite Hosting Is Not Important, We Have Other Things To Spend Our Budget On 💸In this week's podcast episode of Engage And Thrive —also known as EAT With Taelon—, we’re tackling the often-overlooked but critical topic of website hosting. Don’t worry—you don’t need to be a techie to understand why choosing the right hosting is essential for keeping your website, email, CRM, and more running smoothly. We’ll break down the key factors to consider when selecting a hosting provider, what features to prioritise, and why investing in quality support can save you from costly downtime. Tune in for practical tips to ensure your website stays strong and secure!Got a myt...2024-08-0811 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonWe Don't Need A Pricing Strategy, We Just Need To Undercut Our Competitors 🔪In this week's podcast episode of Engage And Thrive —also known as EAT With Taelon—, we’re diving into the key factors to consider when deciding or reviewing your pricing strategy. Pricing isn’t just a number—it’s a strategic plan that requires time, research, and effort to perfect. We’ll explore how to find the sweet spot that balances value for your customers and profitability for your business. Tune in for actionable insights that can help you refine your pricing and take your business to the next level!Got a myth to bust? Send it my way!⁠⁠⁠...2024-08-0110 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonWe Don’t Do Any Paid Media, So All Our Marketing Is Free 🆓In this week's podcast episode of Engage And Thrive —also known as EAT With Taelon—, we’re uncovering the true cost of “free marketing”—better known as organic marketing. While organic marketing is authentic and a favourite approach for many (including us!), it’s important to recognise that “free” doesn’t mean without cost. We’ll break down the hidden investments in time, resources, and effort that go into successful organic strategies. Tune in to discover how to maximise your organic marketing while understanding its real value to your business.Got a myth to bust? Send it my way!⁠⁠⁠Vocab...2024-07-2509 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonHaving A Professional Tone Of Voice Means Being Formal 😎In this podcast episode of Engage And Thrive, also known as EAT With Taelon, we build on the foundation set in our very first episode, where we explored the concept of a target customer. This time, we're diving deeper into the crucial distinction between active and passive customers. Understanding the differences between these customer types is essential for refining your marketing strategies, crafting effective messages, and driving results. Stay tuned as we unpack this topic and help you better connect with your audience! ⁠⁠⁠Got a myth to bust? Send it my way!⁠⁠⁠Vocab:⁠⁠⁠⁠📝⁠ TOV - Tone of voice BI - Bran...2024-07-1808 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonPassive Customers Are Less Valuable Than Active Customers 💎In this podcast episode of Engage And Thrive —also known as EAT With Taelon—, we build on the foundation set in our very first episode, where we explored the concept of a target customer. This time, we're diving deeper into the crucial distinction between active and passive customers. Understanding the differences between these customer types is essential for refining your marketing strategies, crafting effective messages, and driving results. Stay tuned as we unpack this topic and help you better connect with your audience!Got a myth to bust? Send it my way!⁠⁠⁠Vocab:⁠⁠⁠⁠📝⁠ Active Customer Passive Cus...2024-07-1111 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonAll Marketing Channels Are Equally Important, So We Should Invest In All Of Them All At Once 🔄In this podcast episode of Engage And Thrive —also known as EAT With Taelon—, we break down how to decide and prioritise your marketing activities. Learn how to evaluate marketing efforts by balancing priority and impact, helping you focus on what truly matters for your business growth. While this episode provides practical examples, remember that the best way to prioritise is by understanding your business objectives and, most importantly, your target customers. Stay tuned for more insights to help you align your marketing strategies with your goals!Got a myth to bust? Send it my way!⁠⁠⁠Vocab:⁠⁠...2024-07-0420 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonWe’re Going To Work With A Marketing Expert, They Know What They Are Doing, So We Don’t Need To Do Anything 🙄By popular demand, this podcast episode of Engage And Thrive —also known as EAT With Taelon—, takes a different approach as we dive into the process of onboarding with a Marketing Professional or Digital Agency. We explore the critical information clients should include in their brief and what they should expect in return during the initial phases, including proposals and deliverables. Drawing on real-world experience from both the agency and client sides—spanning start-ups, SMEs, and large corporates—we uncover the human element at the heart of every B2B relationship. This is your guide to building better partnerships and gett...2024-06-2810 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonFormal Agreements And Contracts Are Only Necessary For Big Projects 😲In this podcast episode of Engage And Thrive —also known as EAT With Taelon—, we share insights on key areas to consider including in a contract or service agreement. While contracts might not be the most glamorous topic, getting them wrong can have significant consequences for your business. Please note: we are not legal professionals, so this episode is not a substitute for legal advice. Always consult a qualified lawyer when drafting your contracts. This episode provides practical thoughts to get you started, with future discussions diving deeper into topics such as dispute resolution clauses, payment terms, and intellectual prop...2024-06-2009 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonAny Content And Assets Made For Our Brand Are Automatically Owned By Us 🤡In this week’s podcast episode of Engage And Thrive —also known as EAT With Taelon—, we’re breaking down the essentials of intellectual property, licensing, and regulations. Many businesses assume they fully own the content they create, but the reality can be far more complex. Finding out too late that you don’t actually own your assets can be a costly mistake—one that’s best avoided with the right knowledge from the start.This episode covers the different types of IP protection, how licensing agreements work, and what you need to know to safeguard your brand and cont...2024-06-1309 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonWe've Conducted An A/B Test Before, Therefore We Don't Need To Do It Again 🥸In this week’s podcast episode of Engage And Thrive —also known as EAT With Taelon—, we’re breaking down why A/B testing isn’t a “one and done” exercise. Too many businesses run a single test, get some results, and move on—missing out on the true power of continuous optimisation. Ongoing A/B testing keeps you ahead of competitors and market trends, helping you refine your approach based on real data rather than assumptions. Understanding that a single test is just the beginning of a data-driven strategy is key to making informed marketing decisions. Whether it's tweaking ad copy...2024-06-0609 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonKPIs Are Only About Financials, So Not Relevant To All Departments 😵‍💫In this podcast episode of Engage And Thrive —also known as EAT With Taelon—, we explore effective tactics for setting meaningful KPIs that go beyond just financial metrics. Good KPIs are essential for measuring progress, driving performance, and aligning goals across your business. This episode provides practical tips to help you create KPIs that truly matter. Future episodes will dive deeper into topics like measuring ROI, tracking employee engagement, and benchmarking metrics. Stay tuned for more strategies to enhance your business performance!Got a myth to bust? Send it my way!⁠⁠⁠Vocab:⁠⁠⁠⁠📝⁠ KPI - Key Performance Indicat...2024-05-3008 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonSEO Takes Too Long To See Results, So It Can’t Help With Lead Generation Now 🤕In this podcast episode of Engage And Thrive —also known as EAT With Taelon—, we share quick-win tips to enhance your SEO and boost your lead generation. Whether you're new to SEO or looking for a refresh, these practical strategies will set you on the right path to improving your visibility and driving more traffic. This episode lays the foundation for SEO success, with future episodes diving into advanced topics such as SEO tools, comparing TikTok SEO with Google SEO, and CRO (Conversion Rate Optimisation) tactics. Stay tuned for actionable insights to elevate your digital strategy!Got a my...2024-05-2310 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonAsking For Reviews Is Pushy And Only Relevant For Small Businesses 🫥In this podcast episode of Engage And Thrive —also known as EAT With Taelon—, we uncover the power of customer reviews and why they should be a top priority for your business. 🌟📢 If you’re not actively gathering reviews, this is your sign to start tapping into this valuable resource! Learn how customer feedback can improve your business, boost retention, and build trust with your audience. This episode offers practical tips to get you started, with future episodes diving deeper into areas like improving retention strategies and innovative ways to gather feedback. Stay tuned for more insights to elevate your custome...2024-05-1610 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonWhat We Offer Is So Unique That We Don't Have Any Competitors 😮‍💨In this podcast episode of Engage And Thrive, also known as EAT With Taelon, we discuss how competition exists in every market—whether you see it or not. No business is truly without competitors, and recognising them is key to staying ahead. This episode covers essential tips to help you identify and understand your competition. Future episodes will dive deeper into areas such as measuring KPIs, generating ideas, and adapting to market trends. Don’t forget to follow along for more insights to keep your business competitive!Got a myth to bust? Send it my way!⁠⁠⁠Vocab:⁠⁠...2024-05-0908 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonTagging And Tracking Are Only Relevant For Digital Marketing Activities, Not For Real-Life Activities ☝️In this podcast episode of Engage And Thrive, also known as EAT With Taelon, where we hare insights on tagging and tracking offline marketing activities. Offline marketing is often he hardest—and most expensive—aspect to manage, but with the right strategies, you can measure its impact effectively. This episode provides essential tips to get you started, including ways to track offline efforts with tools like QR codes, campaign-specific landing pages, and branded SWAG. Future episodes will explore these areas in greater detail, so stay tuned for more actionable insights!⁠⁠⁠Got a myth to bust? Send it my way!⁠⁠⁠...2024-05-0209 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonB2B Marketing Needs To Be Corporate And Cannot Be Creative 🥴In this podcast episode of Engage And Thrive, also known as EAT With Taelon, where we tackle the myth that B2B marketing lacks creativity. In this episode, we uncover how B2B marketing can be just as innovative and engaging as B2C. The B2B space, while often seen as traditional, is ripe for disruption through imaginative strategies that still resonate with human decision-makers.Got a myth to bust? Send it my way!⁠⁠⁠Vocab:⁠⁠⁠⁠📝⁠B2B - Business to BusinessB2C - Business to Consumer-----------------------------------Key timestamps 🎯(00:00) Misconception(00:12) E...2024-04-2509 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonEmail Marketing Is Completely Dead 😵In this podcast episode of Engage And Thrive, also known as EAT With Taelon! Today, we delve into the cornerstone of every successful business—understanding your Customer Profiles. Accurate customer profiles are essential for creating marketing and business strategies that truly resonate. In this episode, we share real-life examples and actionable tips to help you craft personas that align perfectly with your audience.Understanding your target customer is crucial for tailoring your strategies effectively, setting the stage for unparalleled growth and engagement. Follow along for insights that will elevate your business to the next level!Got a my...2024-04-1808 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonTRAILER || Engage And Thrive (EAT) hosted By Taelon2024-04-1601 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonData Is Time-Consuming, And We Don't Have That Kind Of Time To Review And Analyse 🫨In this podcast episode of Engage And Thrive, also known as EAT With Taelon, we dive into the transformative power of business and marketing data analysis. Discover how to decode data, grasp its importance, and use it as a critical tool to drive business success. This episode provides the foundational steps to help you get started, with future episodes focusing on advanced topics such as data extraction, setting benchmarks, and defining achievable goals. Stay tuned for more strategies to optimise your business growth!⁠⁠⁠Got a myth to bust? Send it my way!⁠⁠⁠Vocab:⁠⁠⁠⁠📝⁠MQL - Marketing Qualified Lea...2024-04-1109 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonI Don't Need A Go-To-Market Strategy, I'm Just Going To Launch And See What Happens 🤠In this podcast episode of Engage And Thrive —also known as EAT With Taelon—we unpack the essentials of a successful Go-To-Market (GTM) strategy. From understanding your target audience to refining your tactics after launch, we cover the key steps to ensure your product or service makes a strong impact. Whether you’re a startup or an established business, these insights will help you stand out in the market and drive success. This episode focuses on the foundational elements of a GTM strategy, with future episodes diving deeper into topics such as targeting active versus passive audiences and platform-specific approa...2024-04-1106 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonAds Don’t Work On Me, That Means My Business Doesn’t Need Ads 🤔In this podcast episode of Engage And Thrive—also known as EAT With Taelon—we delve into the fascinating world of advertising campaigns. While organic content is valuable, ads offer a unique ability to captivate audiences and deliver measurable results. We uncover the essentials of crafting impactful campaigns, from targeting strategies to creative elements, and explain why ads are a critical part of any marketing plan. This episode covers the foundational elements of advertising, with future episodes exploring advanced topics like targeting active versus passive audiences and platform-specific strategies. Be sure to follow for more insights!⁠⁠⁠Got a myth to...2024-04-1109 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonWe're On Social Media, We Don't Need A Website 🫠In this podcast episode of Engage And Thrive—also known as EAT With Taelon—we’re addressing the misconception that social media has made websites obsolete. While social media is vital, a website remains the cornerstone of a strong online presence. We explore why a dedicated website is crucial for reaching your target audience, building credibility, and driving business growth. Learn how to integrate your website with social media for a comprehensive digital strategy that sets your business apart.⁠⁠⁠Got a myth to bust? Send it my way!⁠⁠⁠Vocab:⁠⁠⁠⁠📝⁠SEO - Search Engine OptimisationSEM - Search Engine MarketingUX - U...2024-04-1105 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonI Don't Need A Business Plan Because It's All In My Head 🤯In this podcast episode of Engage And Thrive —also known as EAT With Taelon—we challenge the idea that a business plan is just a formality. A business plan is a powerful tool for setting your goals, defining strategies, and staying on track in a competitive marketplace. Learn how a strategic business plan can be the difference between thriving and struggling, ensuring clarity and focus as you build your success story. Whether you're a seasoned entrepreneur or just starting out, having a well-crafted business plan is essential for setting clear goals, defining strategies, and securing long-term success. In this epis...2024-04-1110 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonI Need To Be On Every Social Media Platform 🥵In this podcast episode of Engage And Thrive —also known as EAT With Taelon—we address the common misconception that businesses must maintain a presence on every social media platform. Instead, we highlight the importance of choosing the platforms that are most relevant to your brand. Learn how to focus your resources effectively, ensure consistent engagement, and build a strategy that truly works for your audience. This is your guide to simplifying social media while maximising results. Whether you're a seasoned entrepreneur or just starting, picking a social media platform can be difficult to decide when there is so many...2024-04-1106 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonI Have A Logo Therefore I Have A Brand 🫣In this podcast episode of Engage And Thrive, lovingly called EAT With Taelon! Today, we’re uncovering a truth every business needs to hear—your brand is so much more than just a logo. Whether you're a budding entrepreneur or an established business owner, we'll guide you through the art of building a brand that leaves a lasting impact. From defining your mission and values to creating emotional connections with your audience, this episode is packed with actionable insights and examples to help you elevate your brand strategy. Tune in and discover how to create a brand identity that spea...2024-04-1107 minEngage And Thrive || EAT with TaelonEngage And Thrive || EAT with TaelonMy Target Customer Is Everyone 😑Welcome to the premiere podcast episode of Engage And Thrive, also known as EAT With Taelon! Today, we're diving deep into the cornerstone of any successful business—understanding your Customer Profiles. Whether you're starting your entrepreneurial journey or you're a seasoned business owner, crafting accurate customer profiles is non-negotiable. In this episode, we'll share real-life examples, and indispensable tips, and guide you on creating Customer Personas that genuinely resonate with your audience. Understanding your target customer is crucial for tailoring your business and marketing strategies effectively, setting the stage for unparalleled growth and engagement.⁠⁠Got a myth to bus...2024-04-1107 minDiary of an AddictDiary of an AddictTaelon JumperListen in to Taelon Jumper’s miraculous story of overcoming addiction. Taelon grew up with guardians in the drug game and drugs became a normalized part of his life, to the point he was dealing with his own mom. He would go on to witness his mom fall victim to those same drugs. He describes his full circle moment of realizing he needed to get clean so he could be a better person and not have his kids go through what he went through. *Trigger warning - discussion of sensitive issues including drugs and alcohol...2024-02-151h 00Unlock: This Powerful Full Audiobook For Story Seekers.Unlock: This Powerful Full Audiobook For Story Seekers.Throne Of A Thousand Lies by Rachel HigginsonPlease visithttps://thebookvoice.com/podcasts/1/audiobook/646202to listen full audiobooks. Title: Throne Of A Thousand Lies Series: #2 of Nine Kingdoms Trilogy Author: Rachel Higginson Narrator: Devon Sorvari Format: Unabridged Audiobook Length: 9 hours 22 minutes Release date: February 14, 2023 Genres: Epic Fantasy Publisher's Summary: An heir to the throne . . . Tessana Allisand might have proven that she's the oldest living daughter of the dead king of Elysia, and that she's the rightful heir to the Seat of Power, but that doesn't mean she gets to be queen . . . yet. Forced to wait until her twenty-first birthday, Tess is supposed to be learning how to navigate c...2023-02-149h 22Access Must-Have Full Audiobooks in Science Fiction & Fantasy, Epic FantasyAccess Must-Have Full Audiobooks in Science Fiction & Fantasy, Epic FantasyThrone Of A Thousand Lies by Rachel HigginsonPlease visit https://thebookvoice.com/podcasts/1/audiobook/646202 to listen full audiobooks. Title: Throne Of A Thousand Lies Series: #2 of Nine Kingdoms Trilogy Author: Rachel Higginson Narrator: Devon Sorvari Format: Unabridged Audiobook Length: 9 hours 22 minutes Release date: February 14, 2023 Genres: Epic Fantasy Publisher's Summary: An heir to the throne . . . Tessana Allisand might have proven that she's the oldest living daughter of the dead king of Elysia, and that she's the rightful heir to the Seat of Power, but that doesn't mean she gets to be queen . . . yet. Forced to wait until her twenty-first birthday, Tess is supposed to be learning how to n...2023-02-1410 minSports Pods with KazSports Pods with KazEku Hoops HubTaelon Martin recruitment2022-04-3004 minListen and Let Your Mind Roam Free With Full AudiobookListen and Let Your Mind Roam Free With Full AudiobookCrown of One Hundred Kings Audiobook by Rachel HigginsonListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 495049 Title: Crown of One Hundred Kings Author: Rachel Higginson Narrator: Devon Sorvari Format: Unabridged Length: 10:11:43 Language: English Release date: 03-30-21 Publisher: Tantor Media Genres: Science Fiction & Fantasy, Epic Fantasy Summary: A lost princess . . . Tessana Allisand had a family once. A home. A title. A future. Until one night when everything she loved was taken from her. Secreted away to an isolated monastery in the farthest region of the realm, Tess was raised in the silence of monks and the loneliness of tragedy. And there she would have...2021-03-3010h 11Explore New Full Audiobooks in Science Fiction & Fantasy, Epic FantasyExplore New Full Audiobooks in Science Fiction & Fantasy, Epic FantasyCrown of One Hundred Kings by Rachel HigginsonPlease visit https://thebookvoice.com/podcasts/1/audiobook/495049 to listen full audiobooks. Title: Crown of One Hundred Kings Series: #1 of Nine Kingdoms Trilogy Author: Rachel Higginson Narrator: Devon Sorvari Format: Unabridged Audiobook Length: 10 hours 11 minutes Release date: March 30, 2021 Genres: Epic Fantasy Publisher's Summary: A lost princess . . . Tessana Allisand had a family once. A home. A title. A future. Until one night when everything she loved was taken from her. Secreted away to an isolated monastery in the farthest region of the realm, Tess was raised in the silence of monks and the loneliness of tragedy. And there she would have stayed i...2021-03-3010 minLet the Words Transport You With Free AudiobookLet the Words Transport You With Free AudiobookLasaran Audiobook by Dianne DuvallListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 428870 Title: Lasaran Author: Dianne Duvall Narrator: Kirsten Potter Format: Unabridged Length: 11:23:43 Language: English Release date: 04-21-20 Publisher: Tantor Media Genres: Romance, Science Fiction & Paranormal Summary: New York Times bestselling author Dianne Duvall brings listeners the first novel in a thrilling new sci-fi romance series full of action, intrigue, humor, and romance. When an ally reveals that his younger sister was seized and is being held prisoner on Earth, Taelon descends upon the blue planet, intent on freeing her and exacting vengeance. However, all does not go as...2020-04-2111h 23CBB CentralCBB CentralWichita State, Illinois Deep Dives On today’s show, Brad and Kevin tackle two more teams in their deep dive series: Illinois (26:30-1:12:00) and Wichita State (1:13:00-1:45:00). Illinois enters a critical year three of the Brad Underwood era, with the return of Ayo Dosunmu giving optimism for a Big Dance berth in Champaign. Brad and Kevin discuss how a two-big lineup will look, whether Underwood can improve the team’s defense, and why Kevin thinks the offense was the problem. Gregg Marshall brings in another strong recruiting class to complement a talented group of young players already in tow– is it enough to get...2019-09-021h 45