Shows
No Fluff MSP MarketingQuick Q&A on MSP MarketingRapid fire Q&A with Taher on MSP Marketing!Ready to upgrade your MSP Marketing? Visit: https://campers.msp-camp.com/
2025-11-1408 minNo Fluff MSP MarketingMarketing Q&A With TaherIn this episode, we cover some of the best questions asked at the TechCon Unplugged workshop. I hope you find it helpful!If you're ready to get your marketing machine going, visit campers.msp-camp.com!
2025-07-2519 minNo Fluff MSP MarketingNigel Moore Talks ScaleCon25We're back and better than ever!Co-Hosts Nigel Moore and Taher Hamid talk lessons from ScaleCon24 and what's in store for ScaleCon25!If you're on the fence, make sure to listen to this one and grab your ticket at scalecon.com!
2025-07-1128 minNo Fluff MSP MarketingMaddie and Sunny Steal The Pod!Send help!Taher and Steven are tied up in the closet and Maddie and Sunny stole the pod!We have no idea what they're going to say...Good luck to you all and please send help!P.S. they have us watching "Love Island" on repeat while we're trapped. I would rather be waterboarded.
2025-06-2732 minNo Fluff MSP MarketingWhy Your Last Webinar Flopped (And How To Fix The Next One)Webinars can be an excellent tool for lead generation for MSPs... or they can be a complete waste of time. It all depends on:1. Topic2. Marketing3. Follow UpIn this episode, we go into detail on each category. Including some excellent ideas for topics you can use for your next webinar!We posted our first ready to run webinar last month and it was a hit! Because of the reception, we've create a whole pipeline of new ready to run webinars that our members can choose and...
2025-06-0637 minNo Fluff MSP MarketingMSP Marketing VS MSP SalesA tale as old as time.... Marketing vs Sales."Sales isn't closing the leads we send over!""Marketing is sending over shit leads"etc etc etc etcIn this episode, we breakdown who wins this epic battle! Don't miss this one...Tired of tired and boring content? Check out MSP Camp! and start a 30 day trial!
2025-05-3027 minNo Fluff MSP MarketingAlex Hormozi's Scaling Workshop - My ThoughtsThis week I flew to Las Vegas to spend two days at the Aquisition.com headquarters for their Scaling Workshop. It was interesting to say the least.From finding out my business was worth $0 to an upsell that costs more than a car... I couldn't be happier with my experience. I rambled a bit on this one, but hope you still find nuggets of value in there somewhere.
2025-05-2333 minNo Fluff MSP Marketing12 MSP Marketing Myths BustedApologies on the audio quality on this one yall! No idea what happened but we'll do better testing for future episodes. I am very lucky to talk to dozens of MSPs every month. I've heard (and believed) many myths over the years. In this episode, we address those myths head on.If you HAVEN'T checked out the incredible ready to run campaigns for your MSP, check it out at: msp-camp.com
2025-05-1650 minNo Fluff MSP MarketingThe Some Fluff MSP Marketing PodcastWe got stood up at the Q&A meeting so we recorded a shoot the shit episode. If you want to hear some bad jokes, random updates, why Steven is jogging again, and how Taher is getting cauliflower ear. This is for you.If you're looking for value... maybe skip this one lol
2025-05-0943 minNo Fluff MSP Marketing8 Marketing Tactics That are 100% Working In Every Market - Part 2Nothing in Marketing and Sales happens in isolation. However, if I had to choose 8 tactics that I KNOW are going to drive a return for an MSP, these would be them. That is why the VAST majority of efforts on the agency side is attempting to build the best version of each of these that we can.I rate each one based on these 3 criteria:1. Effort2. Time to Success3. ExpenseThat way you have a more well rounded idea of which of these tactics you can commit...
2025-05-0243 minNo Fluff MSP Marketing8 Marketing Tactics That are 100% Working In Every Market - Part 1Nothing in Marketing and Sales happens in isolation. However, if I had to choose 8 tactics that I KNOW are going to drive a return for an MSP, these would be them. That is why the VAST majority of efforts on the agency side is attempting to build the best version of each of these that we can. I rate each one based on these 3 criteria:1. Effort2. Time to Success3. ExpenseThat way you have a more well rounded idea of which of these tactics you can commit to and which ones you may want to wait until you're more mature...
2025-04-2540 minNo Fluff MSP MarketingReview Ad Creatives with MSP CampI have a massive archive of some of my favorite ads of all time. "We all hate ads in general, but we love ads in particular."What makes an advertisement good or bad?In this episode, we watch and review 6 ad creatives. Some good. Some bad. Some B2B. Some B2C. We can learn from each category. Stop Using Sh*t content! Visit msp-camp.com to instantly upgrade your MSP Marketing
2025-04-1152 min
No Fluff MSP MarketingLeading with Purpose with Special Guest Andrew GardAndrew is one of the greatest leaders I know. His team is stellar, what he has accomplished is incredible, and his passion is contagious!In this episode we discuss how Vision and Culture align, managing teams, eliminating distractions, and how to grow even when resources may be strapped at first.I thoroughly enjoyed this conversation and learned a lot. I hope you do too!
2025-04-0454 minNo Fluff MSP MarketingThis Referral Partnership Will Make You Money**Go to 6 minutes if you want to skip my housekeeping**Sorry not going to spoil it in the description! Click on the episode and get to listening!If you're not already an MSP Camp member, what are you waiting for?? Visit msp-camp.com to get your trial started!
2025-03-2822 minNo Fluff MSP MarketingShiny Object SyndromeI'm speaking from experience how harmful shiny object syndrome can be to long term growth. It took me years to mature enough in my marketing career to understand when something is just a distraction. It's easy to get caught in the trap of "shiny objects" when it comes to growing your business. Instead of being a white belt in a bunch of shit, it's time to focus and get excellent at the things you're already doing!
2025-03-2114 minNo Fluff MSP MarketingEvery Business Should AdvertiseYeah. Simple concept. The longer I'm in marketing the more this is becoming a universal truth. You know what's cool though? We have ads for any format you can image right on MSP Camp.No excuses not to take action!
2025-03-1438 minNo Fluff MSP MarketingThe $7,000 MRR ChatGPT LeadSEO is dead! And it has been 15 times in the last 15 years. Don't listen to the bullshit. The effort you're putting into your website, SEO, and content is not being wasted. In this episode, we talk about how search is changing, the $7,000 MRR lead that came in from ChatGPT to an MSP client of ours, and specifically how to rank in the new world of SEO.Don't worry SEO is not dead or dying and in this episode we show proof :)Tired of boring MSP Content? What are you waiting for...
2025-03-0738 minNo Fluff MSP MarketingTime in the Marketing beats Timing the MarketingWe've all heard the investing phrase "Time in theMarket beats timing the Market"This phrase is so well known because it's advice EVERYONENEEDS TO HEAR! It goes against our human nature of wanting quick wins. It's sound advice that can be very difficult to follow. That's why it's so famous. We made a little tweak to this... Time in the marketingbeats timing the marketing. It's easy to want to run a campaign and get instant andimmediate wins for your business. It's not always that...
2025-02-2834 minNo Fluff MSP MarketingMSP Camp 2025 Q1 UpdateWe used to a lot of these, so we were excited to get back in and do an update!Sure, it may not teach you anything about marketing this week, but hopefully it's interesting enough to stick around!We'll be covering real business wins and challenges, where we were, where we're going, and some fun stuff in between. If you're a current MSP Camp member, this is highly relevant to you!If you're ready to join us on this journey, start a trial at: https://msp-camp.com/
2025-02-2146 minNo Fluff MSP MarketingEliminate Friction with Special Guest Tim ConkleThere is no doubt that Tim Conkle is a SCALER! This dude knows how to grow business. There is no doubt about it.As the Founder and CEO of The 20 MSP, he's making remarkable strides in adapting to a fast changing industry and thriving.So, what's the secret?In this episode we get inside the hundred million dollar mind of Tim Conkle. I enjoyed every second of this conversation and I hope you do too!
2025-02-141h 01
No Fluff MSP MarketingMSP Sales Simplified with Steve YoungSteve is a good friend who was part of our sales peer group when I was at Alltek Services. I've been amazed by the progress he's made in the last few years really diving into MSP Sales. While humble, he's closed some BIG deals.
MSP Sales is not rocket science. Steve's approach mirrors my own, which is why we get along so well. No shady shit. No scummy sales tactics. Just a solid understanding of human psychology and listening well. Very well.
2025-02-071h 11
No Fluff MSP MarketingCo-Managed IT Sales Presentation ExampleIn this episode I cover our newly published Co-Managed IT Sales Presentation. If you're currently meeting with co-managed prospects or plan to in the future, I promise this one is worth listening to!I go into detail about how we positioned Co-Managed to the different personas you may be presenting to, important talking points that MUST be included in these presentations, and WHY we included each slide.I hope this helps you close all the Co-Managed IT deals!P.S. sorry about missing last week. My wife gave birth to our third child...
2025-01-3136 min
No Fluff MSP MarketingUsing Urgency in your MSP Marketing CampaignsThere are some universal truths in life:
The sun will come up tomorrow.
The sky is blue.
And urgency is a powerful tool to get someone to take action.
In this episode, we discuss how to incorporate urgency into your marketing campaigns, as well as specific examples of effective urgency/time sensitive based MSP marketing campaigns.
Ready to step up your marketing today? Visit msp-camp.com
2025-01-1727 min
No Fluff MSP MarketingMSP Branding and When to RebrandIn this episode, we discuss the importance of branding for MSPs, what is it, what is it NOT, and how to know whether it's time to rebrand!
Sometimes we're quick to jump on wanting to "rebrand" yet may not understand what that entails.
We provide some specific examples of how to improve your brand, what should be included in your brand book, and lots of other gold nuggets throughout!
If you're interested in checking out the brand book we completed recently for a client, visit our custom content page here: https://msp-camp.com...
2025-01-1035 min
No Fluff MSP MarketingThrowback: Growth Mindset - Be Obsessed With Growing Your MSPTo prepare for 2025 to be a year of growth it's good to start off with the right mindset. one that is OBSESSED with growth!
There's a lot to learn when it comes to marketing your MSP. It can seem overwhelming. Every MSP wants to grow. How am I different?
That all comes down to your mindset. A growth mindset turns threats into opportunities and gives you the extra motivation to get things done that you know will help your MSP grow overtime.
Save time by using our campaigns to grow your MSP with...
2025-01-0338 min
No Fluff MSP MarketingHow Paco uses Strategic Networking to Grow his MSP
Paco Lebron is an MSP Owner as well as cohost of one of the first podcasts in the MSP space - MSP Unplugged!
He's an interesting dude that is doing A LOT! Including holding an annual conference for MSPs in the sub $3 million range.
I've been to the last 2 TechCon Unplugged events and THEY ARE AWESOME!
In this episode we discuss a lot, but his strategic networking is something that I think every MSP needs to hear if they're interested in growing their business - which is 99.999% :)
Do you want access to the cheat code...
2024-12-2052 min
No Fluff MSP MarketingSuccessful MSP Launches Fast Growing PSA for MSPs!Had a great conversation with Bobby and Chad from LimeTree Labs, as well as their startup PSA - ZEST MSP!
I love that the podcast covers marketing, but also the entrepreneurial journey of many of the guests. I learned a lot and these guys are inspiring to say the least! Check it out.
2024-12-131h 15No Fluff MSP MarketingCreativity Sells - Making Your Marketing MagneticThe technicals of marketing are important, but I've always hired smarter people than me to figure that stuff out. Do you know what those people are often missing though? Creativity. Creativity is what makes marketing more effective.
It requires a marriage of a creative to understand their target market, what makes them tick, and how to get them to engage, with a technical expert that can incorporate the content and adjust based on the data.
People try to pretend that marketing is ALL ABOUT THE DATA and that all marketing decisions are based on data and numbers and research...
2024-12-0628 minNo Fluff MSP MarketingHitting The Ground Running with Ashton FortunaIn this episode, Taher speaks with a tech turned Salesperson at an MSP in California.
Learn what he's done to try and hit the ground running, find early success, and his plans for next year!
If you want a shortcut to fixing your marketing and sales challenges, check out msp-camp.com!
2024-11-2935 minNo Fluff MSP MarketingCross Selling to Your Current MSP ClientsIn this episode, we're throwing it back to one of Taher's presentations at ScaleCon24 - Cross Selling to Current Clients!
Adding MRR with your current client base is significantly easier than adding new MRR through new client acquisitions.
Of course, we need to do both, but how do we implement a process that gets clients excited about buying more from you without having to constantly hold meetings with them?
In this episode Taher shares the exact approach they took to add between $3,000-$5,000 MRR...
2024-11-2521 minNo Fluff MSP MarketingA Conversation with MSP Owner James ScudderJames Scudder has a big personality and even bigger goals!
In this episode I chat with a relatively new MSP owner seeing some great growth from a few very important initiatives.
He discusses what he's doing, lessons along the way, and his ambition plans for 2025!
Talking with MSPs and members are some of my favorite episodes. I always learn something new. I hope you do too!
2024-11-1846 minNo Fluff MSP MarketingSocial Media Best Practices for MSPs (Updated)We are super fortunate that we manage dozens of social media accounts for our members. This has provided some excellent real world data that has helped us improve our service.
In this episode, we lay out what the data has shown over the last 6 months and how social media best practices for different platforms are changing for MSPs.
Maddie provides some great tips to start improving your social media presence right away!
If you're having trouble managing your own social media and would like Maddie to manage your accounts, feel free to check...
2024-11-1125 minNo Fluff MSP MarketingHow To Raise Prices at Your MSPWe've heard it a million times.... "Raise your prices!"
People love oversimplifying something that does need to be approached thoughtfully and carefully.
Everyone screams WHAT to do, but I rarely hear HOW to do it.
In this episode, Taher outlines the specific approaches he took in the two categories of raising prices that will be covered:
Clients on legacy prices that you need to move up to current prices
Price increase for managed clients that are at current prices
This may not be the perfect solution, but it worked exceptionally well...
2024-11-0439 min
No Fluff MSP MarketingInbound VS Outbound Marketing for MSPsInbound Marketing is very different from Outbound Marketing for MSPs.
They are both effective and they both have Pros and Cons.
In this episode we lay out the differences for MSPs, as well as our recommendation on where to start!
Don't forget to stop by camp to check out our latest content or to get your free 7-Day Trial started at msp-camp.com!
2024-10-2819 min
No Fluff MSP Marketing10 Tips We Learned From ScaleCon24ScaleCon24 was a hit! It wasn't perfect, but for a first year event the response has been overwhelmingly positive. Can't wait to go BIGGER and BETTER next year!
We learned A LOT about Marketing, Sales, Account Management, and everything in between. In this episode, we share 10 tips we learned from ScaleCon24!
Don't forget to stop by camp to start your 7-day free trail at msp-camp.com!
2024-10-2125 min
The MSP Sales PodcastEpisode 3 - Helpful vs. Hurtful: Crafting MSP Marketing Content (w/ Guest: Taher Hamid)In this episode of the MSP Sales Podcast, Brian Gillette is joined by Taher Hamid of MSP Camp to discuss how Managed Service Providers can leverage specific types of marketing content to attract leads, build trust, and close more deals. We'll explore the role of content in MSP growth, from building brand authority to creating engaging sales narratives that convert.
Stay at the edge of change in the MSP sales world by subscribing to our brand-new Podcast now.
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Turn your MSP growth efforts into a sales machine!
Learn more about the end-to-end s...
2024-10-0247 min
No Fluff MSP MarketingAn Interview with Steven
In today’s episode, we’re switching things up as I chat with Steven about his impressive career journey, starting as an intern at Alltek and now running the content team here at MSP Camp. We look back on his early days, the challenges he faced, and how he developed the management and organizational skills that helped him grow within the company. From the lessons he picked up along the way to his unique approach to leadership, this is a fun and insightful conversation about how he’s made his mark in MSP Camp!
If you...
2024-09-3043 minNo Fluff MSP MarketingJeanne and David on Peer Groups and MentorshipIn this episode, I’m excited to welcome back Jeannie and David for a deep dive into one of the most critical factors in the success of any MSP: peer groups and mentorship. Over the years, these relationships have been game-changers for my own growth and the growth of countless MSPs. We explore how peer groups provide not just accountability but a space to exchange ideas, gain insights, and avoid costly mistakes by learning from others’ experiences. We talk about how mentorship, whether formal or informal, can propel you forward by giving you guidance from those who've been in your...
2024-09-2338 minNo Fluff MSP MarketingThrowback Episode: Using Your Content to SellThis week, we're sharing a throwback episode that highlights an essential principle we believe is important to remember: Having great content means nothing if you're not using it!
Yes, distributing it (as covered in a previous podcast) is important for prospecting, but don't drop the ball when you have a prospect interested in your service.
We use content religiously to educate, engage, and move prospects down the funnel to make a buying decision.
I never follow up with, "Just checking in." I provide value with the content...
2024-09-1636 min
No Fluff MSP MarketingIf I Started An MSP TomorrowIn this episode, I’m diving deep into the exact steps I would take if I were to start an MSP today. From the very first day to the end of year 3, these are the strategies I would take focused on growth, not just technology.
Whether you’re a seasoned MSP owner looking for fresh insights or someone just entering the industry, this episode will provide you with practical tips and a clear vision for creating a sustainable, thriving MSP from the ground up through marketing. Don’t miss out on these valuable lessons!
...
2024-09-0922 minNo Fluff MSP MarketingGet It Done!In this episode, we focus on the importance of taking action in MSP marketing. We know that it's easy to get lost in planning and discussing strategies, but success comes from actually putting those plans into motion.
I’ve spoken with many MSPs who have had brilliant marketing ideas, yet years go by, and those ideas remain just that—ideas. Don't let that be you!
Remember, the difference between planning and success is action—let’s get it done!
And if you're looking for more actionable ideas and strategies, don't miss ScaleCon 2024! It's the ultimate event for MSPs who...
2024-09-0233 minNo Fluff MSP MarketingFeatured on: Growth Generators PodcastIn this episode, Taher sits down with Harrison Baron from Growth-Generators.com to dive deep into the upcoming ScaleCon2024 event. They also discuss the critical role that content plays in the success of MSPs and share actionable insights on how MSPs can stand out in a crowded market with smart, effective marketing strategies. Whether you're looking to refine your current approach or explore new tactics, this conversation is packed with valuable tips to help you scale your MSP.
Don't miss out on the chance to secure your spot at ScaleCon2024! With only 10 tickets remaining...
2024-08-1947 minNo Fluff MSP MarketingFeatured on: TribePUB Podcast - Behind The Scenes of MSP Camp JourneyI recently had the pleasure of being interviewed by Kyle Newton for the TribePUB podcast. In this episode, I share the backstory of MSP Camp, diving into its origins at Alltek and the journey that led us here.
We also explored the concepts of gamification and themification, discussing how we have used them at MSP Camp and the practical applications and insights that can benefit MSPs at all levels.
MSP Camp is cohosting a MSP marketing conference with The Tech Tribe in Las Vegas October 2nd-4th. This 3-day conference will be...
2024-08-121h 02No Fluff MSP MarketingCustom Content vs Templates for MSP MarketingAt MSP Camp, we provide MSPs with tons of templates they can use for their marketing across platforms. However, we're also huge advocates for custom content. There are situations where templates work better than custom content and vice versa—it's all about finding the right balance. In this episode, we go over some of the main scenarios where one approach would be better than the other.
If you are ready to scale your MSP with actionable marketing insights like this one, we are co-hosting an MSP marketing conference with The Tech Tribe in Las Vegas October 2nd-4th. Sign up...
2024-08-0536 minNo Fluff MSP MarketingThe List Building Legend Kevin CluneIf you've been listening for a while, you know I have never done a podcast episode on CRMs or list building as that is not where my strengths are. But for this episode I brought on the list building legend Kevin Clune!
Kevin is an expert in list building and growth funnel, and he provides a lot of great strategies in this episode. He wrote one of the best books on the MSP growth funnel titled "The MSP Growth Funnel: A Complete Guide To Marketing & Selling Managed Services." It's full of even more amazing...
2024-07-291h 00No Fluff MSP MarketingMaximizing Your MSP's LinkedIn Marketing with Andrew MoonIn this episode, I got the opportunity to ask Andrew Moon his top tips and strategies for boosting your MSP's LinkedIn. Whether you're just starting out or looking to up your game, Andrew's insights will help you get the most out of your LinkedIn marketing.
I hope you found this helpful and can apply some of this advice on your own LinkedIn.
Need some fresh content to post on your LinkedIn? Check out MSP Camp .
2024-07-0409 minNo Fluff MSP MarketingStand Out From 95% of Your CompetitorsA lot of MSPs are not doing these simple things that, if you do, are almost guaranteed to make you stand out from all other MSPs in your area. This clip is a gold nugget of information and I hope you are able to implement at least one of these things.
Do you need some content to help you implement these tips? Become a camper at MSP Camp (msp-camp.com).
2024-06-2706 minNo Fluff MSP MarketingThe 12 Pledges of MSP Marketing SuccessThere is a lot of marketing advice out there and it can sometimes feel overwhelming to figure out exactly what you need to market your MSP.
I'm a big believer that marketing works just the same in the MSP space than it does in any other industry. To simplify things, we spent a lot of time boiling down what works for marketing an MSP into 12 Pledges.
If you are an MSP Camp member you can download a printable version of these pledges under Guides. Not already a camper? Sign...
2024-06-2442 minNo Fluff MSP MarketingTips to Enhance Your MSP's HomepageYour MSP's homepage is likely one of the first things your prospects see from you, and first impressions matter!
In this episode, we delve into proven strategies to enhance your homepage and turn visitors into leads. From using social proof to integrating videos, these are our top tips to make your homepage a powerful lead-generation tool. Tune in to learn how to make your MSP stand out from the competition!
Need some new content for your website? Check out our content at MSP Camp (msp-camp.com)
2024-06-2009 minNo Fluff MSP MarketingMember Series: Scott and Eyan from ITS TelecomAt MSP Camp, we love our members! You'll often hear us referring to our members as our campers and, in all honesty, we would not be where we're at without them.
That's why we're currently doing a Member Series where we invite our campers to the podcast to share their experiences.
In this episode, I had the honor of having Scott and Eyan from ITS Telecom. They joined MSP Camp when we only had 6 campaigns live and put their faith in us. Two years later, and they're still here...
2024-06-1752 minNo Fluff MSP MarketingMember Series: Zvon from Campfire TechnologyIn this episode, I interviewed one of our campers: Zvon from Campfire Tech! We discussed how Campfire came to be as part of a merger of three MSPs and I got to hear his perspective of sales within the MSP industry.
There is a lot of good information packed into this episode, and I hope you were able to get something out of it.
Want to be a camper? Sign up at MSP Camp (msp-camp.com).
2024-06-031h 03No Fluff MSP MarketingAndrew Moon on Coffee Talks and Lunch and Learns for MSPsThis week I had the pleasure of interviewing Andrew Moon for the podcast. Andrew Moon is an expert in coffee talks and LinkedIn marketing in the MSP space and it was great listening to his story and advice.
I hope you were able to learn something from this episode!
If you would like to learn more about MSP Camp visit msp-camp.com.
2024-05-271h 01No Fluff MSP MarketingWhy You Need to Build Relationships With Prospects with Rob RaeRob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth.
I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher!
A year ago, I caught Rob during his hiatus so I took full advantage. One of the most important points in our conversation revolved around the importance of building relationships with prospects in sales.
I hope you e...
2024-05-2314 minNo Fluff MSP MarketingMSP Marketing Baby StepsMarketing an MSP can seem overwhelming. So much that can be done, but where to start?
In this episode, we’ll show the baby steps we took at Alltek Services and MSP Camp to gradually improve our marketing.
We don’t have to be experts right away to see progress with your marketing.
Baby steps.
Don't forget to check out msp-camp.com
2024-05-2053 minNo Fluff MSP MarketingDo This Every Week And You Won't Need To Worry About Money AnymoreI wish I was more consistent with this when I was at Alltek Services, but it still helped me ad $30,000 in MRR.
Exactly why a coffee a week will make you money and the step by step framework to make it successful.
Don't skip this one!
2024-05-1336 minNo Fluff MSP MarketingLead Magnets (And 2 Reasons Yours Are Failing)If you've been marketing for any amount of time, you've heard the term "lead magnet."
Oftentimes a free resource in exchange for a prospects contact information.
It can seem more difficult to get prospects to bite on lead magnets in the world of B2B, but there are some cheat codes you can take to make your lead magnets more enticing.
If you're not currently an MSP Camp member and want to try this out for yourself, join today for FREE: https://campers.msp-camp.com/
2024-05-0626 minNo Fluff MSP MarketingVideo Everything - Part 2The power of video cannot be understated.
Upselling Clients
Stronger Ads
Getting the prospects attention
Making website pages stronger
Social Media Engagement
There is no lack of value when it comes to video, yet it is underutilized. Why?
No clear direction of when it should be used and the perceived "effort barrier."
In this 2 part series we'll show you exactly when to create video, specific examples of the ROI of video, and actionable tips on implementing this more at your MSP!
Sp...
2024-04-2925 minNo Fluff MSP MarketingVideo Everything - Part 1The power of video cannot be understated.
Upselling Clients
Stronger Ads
Getting the prospects attention
Making website pages stronger
Social Media Engagement
There is no lack of value when it comes to video, yet it is underutilized. Why?
No clear direction of when it should be used and the perceived "effort barrier."
In this 2 part series we'll show you exactly when to create video, specific examples of the ROI of video, and actionable tips on implementing this more at your MSP!
...
2024-04-2228 min
No Fluff MSP MarketingMSP Camp Q2 2024 UpdateIn this episode we spill the beans!
We appreciate you following and supporting the MSP Camp journey from incubation to hopefully one day a major player in the MSP space.
In this episode we cover what's new at MSP Camp as well as some exciting new changes coming this year!
If you're a listener and you haven't check out MSP Camp... shame on you. Just kidding :) but seriously check us out at MSP Camp.
2024-04-0830 min
No Fluff MSP MarketingNew Client Onboarding at your MSPNew client onboarding is exceptionally important.
In this episode we discuss exactly WHY it's important as well as actionable advise to immediately improve the new client onboarding experience.
This is a long one, but there's a lot to cover!
Don't forget to check out msp-camp.com
2024-04-0144 min
No Fluff MSP MarketingInbound Marketing for MSPsThis is a recording from a presentation I did at Techcon Unplugged in September on inbound marketing. I posted it on YouTube but most of our audience is still on this podcast and I really think it's worth listening too!
You know what I say about repurposing content :)
On another note, I HIGHLY recommend getting your ticket to Techcon Unplugged this year. It was an incredible event and the MSP Camp team will definitely be there again this year!
Ticket link: https://www.eventbrite.com/e/techcon-unplugged-2024-tickets-789463164577
2024-03-1126 min
No Fluff MSP MarketingLessons Learned as the VP of Business Development at an MSP - Part 1I started as a marketing intern at an MSP almost 8 years ago to the day I posted this. I am now no longer working at an MSP since leaving January 1st 2024 to focus on MSP Camp full time.
Cool thing is, I can now fully and objectively look back on my time as the VP of Business Development and share some of the key lessons that I learned either though success... or failure. Important lessons have come from both.
I will undoubtedly have multiple parts to this series and I hope this can help you on your own journey...
2024-03-0424 minNo Fluff MSP MarketingHow To Turn Every Employee Into A Lead Machine at Your MSPThis episode is from a webinar I had with George at Augmentt. We received some positive feedback on it so I figured I would repurpose for the podcast :)
I cover the top tactics we used at Alltek to get more leads from our entire team. Worked like a charm!
I hope this helps you get your entire team on board with growth!
If you're not an MSP Camp member yet, what are you waiting for? It's a 30 day trial and month to month... you need to at least take a peek at: msp-camp...
2024-02-2643 minNo Fluff MSP MarketingThe MSP That Gave Away a $100,000 CorvetteRemember Hunter? The dude that gave away a Tesla?
Well, he took it a step further since last time we spoke and gave away a brand new Corvette C8!
I always enjoy conversations with Hunter. He is a true marketer and continues to push the envelope.
I hope this episode inspired you to be bold and take a big leap!
2024-02-1954 minNo Fluff MSP MarketingStanding out in a crowded MSP market with Symon MoreThis is one of my all time favorite episodes.
Not only is Symon just a super cool dude that's fun to talk to, but he is exceptionally insightful. I learned a ton talking with him and I'm sure you will to.
We discussed standing out in a crowded market, as well as many other topics you won't want to miss.
Symon is the current Director of Brand at ScalePad and has many years of managing B2B marketing teams.
Don't skip this one!
2024-01-311h 00No Fluff MSP MarketingGoogle PPC Best Practices for MSPs with Hunter NelsonHunter practices what he preaches. he's one of the few MSP Marketing companies that... I actually see marketing their business well.
We covered a lot of excellent topics on this episode, including 5 actionable tips to improve you marketing.
however, the general theme revolved around Google PPC (hence the name) because his knowledge in this realm is very impressive.
Come with us down the rabbit hole as we explore Google PPC best practices and other MSP Marketing topics.
Check out Hunter's incredible blog to learn more: https://tortoiseandharesoftware.com/blog/the-ultimate-guide-to-paid-search-on-google-ads-for-msps/
2024-01-2255 minNo Fluff MSP MarketingHow To Hire An MSP Salesperson with Brian GilletteIt can feel like rolling a dice when going to hire your first (or even second or third) salesperson at your MSP.
In this episode, Brian covers what to before you hire, what guidelines and activity to expect, and how to measure results and hold your people accountable while also giving them breathing room to succeed.
Brian is a good dude that really knows his stuff on the sales side of things. Give it a listen!
2024-01-151h 10
No Fluff MSP MarketingWho is your MSP actually competing with?It can seem overwhelming...
Marketing your business
Closing new businesses
A new MSP popping up every week in your area
How do you compete?
In this episode, we lay out some groundwork for 2024 to keep in mind as you continue to grow your marketing efforts and dominate your local market!
2024-01-0818 min
No Fluff MSP MarketingNetworking Tips for MSPsI'll spare you on any networking puns.
Very rarely have I heard anyone say they love networking. You're not alone, but that shouldn't stop us from going out and meeting people.
If you're a local MSP, there is so much value in meeting people face to face and building connections.
In this video we discuss some tips to get the most out of networking and some things you'll want to avoid...
2023-12-1826 min
No Fluff MSP MarketingTips From An MSP Marketing CoordinatorWe bring Maddie back on for this episode to provide tips to marketing coordinators in the MSP space.
It can be a tough position with high expectations and not a lot of guidance. We're looking to change that.
Our goal is to get you going further faster with the actionable tips and advice to help you find success in your role!
If you want to complete the challenge this week, make sure to check out the free guides on msp-camp.com.
2023-12-0419 minNo Fluff MSP MarketingNever Autopost Blogs on Your MSP WebsiteThere's no SEO value in autoposting blogs to your website. Depending on what service you use, it can also confuse search engines making it harder for you to rank the custom content your prospects might have found.
You do not get penalized for posting duplicate content on your website, but it does have some negative effects we cover.
Short tip today but this one is so important it deserves its own episode!
2023-11-2720 minNo Fluff MSP MarketingDirect Mail for MSPsFor years I avoided direct mail. My budget was tiny and I never thought it would provide an ROI. Who cares about postcards?
After I sent out two campaigns in one year and they both led to leads... I started to rethink to power of direct mail.
We're now huge advocates of adding this into the marketing mix and are personally running a 14 month campaign to prospects in our local market.
In this episode, Steven and I review effective content and strategies to use to get the most out of mailers!
...
2023-11-2033 min
No Fluff MSP MarketingOwning Your Brand with Mike from Tekie GeeksI got an email from Mike a few weeks and instantly fell in love with his brand.
They have gone all in on the super hero theme and it's incredible.
They didn't do it half-way, they went ALL IN!
Highly recommend giving this one a listen. We discuss differentiators, owning your brand, and the highest return marketing they've seen at their MSP!
2023-11-1353 min
No Fluff MSP MarketingA Conversation With Will Slappey from IT VoiceWill has been on an acquisition crusade over the last 4 years and is now the head of a 120+ employee MSP called IT Voice.
What originally started as a conversation about how he built his LinkedIn "personal brand" morphed into an engaging and interesting conversation around growth, leadership, marketing and his content process.
Highly recommend checking this one out and adding Will on LinkedIn. He understands content and he's quite the impressive dude!
2023-10-301h 05
No Fluff MSP MarketingClient Retention and Satisfaction with Marnie StockmanI was at TechCon Unplugged last month (an incredible event BTW). I've seen Marnie on LinkedIn and always loved her content.
She got on stage at that event and started presenting and I just couldn't help but think "Dang... she's so cool."
She summed up effective Account Management and dropped absolute GOLD for about 45 minutes.
I reached out to her right away to try and get her on the podcast.
In this episode, she provides more detail on some of the points in that presentation, teaches me how to properly recruit...
2023-10-2358 minNo Fluff MSP MarketingThe MSP Marketing Budget ConversationWe need to have a marketing budget intervention.
If you don't have a solid process in place to expand your marketing budget as it creates a return, you probably won't hit the goals you're striving for.
Unfortunately, it's the classic chicken and egg dilemma. You can't get a return without an investment, and you don't want to invest without a return.
In this episode, we discuss expectations of marketing, ROI, and a process to reasonably expand your marketing budget as your return from marketing grows.
Every listeners that is currently investing...
2023-10-1630 min
No Fluff MSP MarketingGet the Flywheel Started at your MSPI was introduced to the Flywheel concept in undergrad. The President of the tiny association I was part of spoke about it like it was a law, an undeniable truth.
I witnessed the flywheel for the first time in that tiny association that went from a few people to one of the largest associations at that school.
Understanding this concept and embracing it will set you up for success on your marketing and sales journey. Trust me.
2023-10-0919 minNo Fluff MSP MarketingExpanding "Word of Mouth" for your MSPReferrals are incredible. They are the warmest leads and oftentimes ideal clients.
However, all referrals are not the same.
Client referrals can rarely be attributed to marketing. You're keeping your clients happy and they are rewarding you.
Referrals from friends, partners, and others in the community can almost be solely attributed to marketing....
That might sound crazy, but tune in and we'll share exactly why that's the case!
If you want to support this podcast, sign up to be an MSP Camp member. Helps us keep doing what we...
2023-10-0216 min
No Fluff MSP MarketingLocal SEO for MSPsYou have to be found when someone is searching for what you do. Sounds obvious but most MSPs do not put enough effort here.
In this episode, we break down some actionable advice to be found in your area and surrounding areas.
"All roads lead to the website" has been my go to for many years. It looks great, it converts well, it tags them so we can remarket to them... Good things happen when we get more buyers to our website.
THAT is why this episode is so important.
At...
2023-09-2529 min
No Fluff MSP MarketingMSP Account Management Discussion with Brian Doyle at VCIO ToolboxYour current client base is your hottest market. Account Management is one of the most important marketing and sales tools you have at your disposal.
With the right process, technology, and people, Account Management will help you retain customers, make them happy to buy more services from you, and send you more business through referrals.
If you haven't heard our original Account Management episode with the Account Manager at Alltek Services, please check that out as well!
2023-09-181h 06No Fluff MSP MarketingProtect Your Time If You Want To Grow Your MSPA simple but true episode today. We'll discuss the importance of delegation and time management. As well as provide actionable examples of how this has changed our business and career!
2023-08-2825 minNo Fluff MSP MarketingEnsuring Success with a Marketing Coordinator at your MSPIn this episode, we review what to look for in a marketing coordinator, KPIs, and how to set them up for success at your MSP!
If you're going through the process of hiring a marketing coordinator, check out our free guide on hiring a marketing coordinator at: https://msp-camp.com/free-guides/
2023-08-2137 minNo Fluff MSP MarketingA Conversation with Two MSP Sales GuysThere was a great discussion on the MSP Camp Facebook page about hiring the right sales person and ensuring their success.
It's not an easy thing to do. That's a fact.
It's hard finding someone that will actually be successful in the role. On this episode, we review our early failures and what we believed help us find success in this space!
Curtis and I have been friends since day one in our new roles. Without his assistance over the years, I don't think I would have succeeded.
2023-08-141h 04
MSP Business SchoolMSP Marketing Made Easy with Taher HamidShow Website: https://mspbusinessschool.com/ Guest Name: Taher Hamid https://www.linkedin.com/in/taherhishamhamid/ Company: MSP Camp https://msp-camp.com/ Hosts Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Robb Rogers: https://www.linkedin.com/in/robb-rogers-07415251/ Tim McNeil: https://www.linkedin.com/in/timmcneil3/ Sponsors vCIOToolbox: https://vciotoolbox.com OSR Manage: https://osrmanage.com 3:45 - Taher Hamid introduces himself. He talks about how they started with three people but now they have over 28 staff in a state-of-the-art building with...
2023-08-0924 minNo Fluff MSP MarketingIt's a Marathon not a Sprint with George from BVOIPGeorge has a big personality. He also is a self taught marketer that has grown his companies significantly.
In this episode, he sheds light into how we got started with MSP, some of his unusual but effective marketing strategies, and some great tips to help MSPs get more out of their marketing.
I hope you enjoy this conversation and I hope it helps in your own journey to grow your business!
2023-08-071h 02
No Fluff MSP MarketingMSP Website Best Practices - Part 2Steven's first solo podcast!
In this episode, Steve outlines additional recommendations to transform your website from a boring set of static pages, to a lead machine.
Check it out and give Steven some love if you liked it :)
2023-07-1709 min
No Fluff MSP MarketingValue Based Pricing for MSPs with Ben SmithBen Smith is the founder of ClubIT which is an Australia based MSP. He's had some tremendous results from his value based pricing approach with his clients.
This phrase is spoke about a lot in our industry so it's great to hear from an MSP that successfully implemented this approach.
He provides specific examples and the process he took to increased his revenue significantly within his current client base.
Really enjoyed this conversation with Ben! I hope you find it helpful too.
2023-07-0348 min
No Fluff MSP MarketingMSP Sales Process with Brian at Feel Good MSPThere's a lot of bad advice when it comes to selling in the MSP industry. I've never done the hard sale or scare tactics BS that are often recommended by sales vendors in the MSP space and we've scaled very fast without it.
I've been on the search for a Sales equivalent to my marketing style and I think Brian is that guy.
His approach to sales lines up very well with how I conduct my own sales process and he provides solid advice throughout the podcast.
If you want to feel good...
2023-06-2650 min
No Fluff MSP MarketingSocial Media Marketing for MSPsEvery MSP seems do to social media. They're posting often, they're staying consistent, they're trying to build their audience..... but their content sucks!
Social media is not a place to sell your services. It's a place to engage clients, the community, and your prospects. You don't do that with a bunch of boring stock photos or blogs to other websites, yet that's how the VAST majority of most MSPs social media strategy.
In this episode, Maddie and Taher take a deep dive into all things social media marketing.
You don't want to miss...
2023-06-1256 min
No Fluff MSP MarketingPackaging and Pricing MSP Services with Nigel MooreIf you've never heard of Nigel Moore or The Tech Tribe, you're missing out. Nigel grew an MSP before successfully exiting and starting The Tech Tribe. The Tech Tribe now has 4,000+ active members and is an incredible resource for MSPs around the globe.
I've always looked up to Nigel and what he's built and many key pieces of MSP Camp were built with influence from The Tech Tribe.
Nigel wrote the book on packaging and pricing MSP services. It's an incredible and short read that provides a comprehensive answer to the questions I get often...
2023-06-051h 18
No Fluff MSP MarketingMarketing and Managing Co-Managed IT with Bob CoppedgeBob started his MSP journey with a Co-Managed client. This experience helped him refine his Co-Managed offering and he was gracious enough to share some key considerations when marketing to Co-Managed prospects. He also shares insight into ongoing management of these accounts.
I hope you find this as helpful as I did. Thanks for jumping on Bob!
If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com
2023-05-2956 min
No Fluff MSP MarketingWhat to do when your MSP prospect ghosts youThis happens to all of us and we'll happen even more as you start getting additional leads outside of referrals.
In this episode, we lay out how to reengage MSP prospects that went dark on you...
Not a member of MSP Camp? Try a 30 day trial (no contracts) to improve your marketing today: Check us out at msp-camp.com.
2023-05-2223 min
No Fluff MSP MarketingBuilding Referral Partners for your MSPI have personally failed at this for YEARS, but have found recent success and wanted to share what we're doing differently to cultivate strong referral partners!
Not a member of MSP Camp? Try a 30 day trial (no contracts) to improve your marketing today: Check us out at msp-camp.com.
2023-05-1520 min
No Fluff MSP MarketingVertical Specific Marketing for MSPs with Dan De StenoWhether you focus on one vertical, a few verticals, or all verticals, this episode will provide insight into the power of niches and how a successful MSP owner uses this to his advantage.
Dan is a long time friend and was gracious enough to jump on the podcast to explain how and why he focuses completely on a single vertical.
Thanks again for listening and supporting this podcast. We do not take it for granted!
Not a member yet? Come join camp and start using excellent marketing campaigns to scale...
2023-05-0842 min
No Fluff MSP MarketingAccount Management for MSPsAdding new business is absolutely critical to growing your MSP. Marketing will communicate your value and grow your revenue, but don't leave your current clients out of your campaigns!
We consistently adding thousands in MRR every quarter form our existing client base, and they're happy to pay.
In this episode, Collin (Alltek Services Account Manager) and I discuss our approach to client satisfaction, ongoing reviews, and upsell opportunities.
We share actionable tips to help you improve the Account Management process at your MSP!
Not a member yet? Come join camp and...
2023-04-1041 min
No Fluff MSP MarketingSending a monthly newsletter to your MSP ClientsNot the sexiest topic in the world, but an important piece of your marketing that's easy to do.
Are you going to get tons of leads from an email or printed newsletter? Nope.
But it does build your authority and client engagement.
In this episode, we discuss what content to include and how newsletters have a positive impact at our MSP.
Needs awesome content to engage your clients and prospects? Join MSP Camp if your area is open :)
Join the discussion in our open Facebook group: MSP Marketing and Sale...
2023-04-0317 minNo Fluff MSP MarketingWhat you should include in your MSP Sales PresentationYes, you should have a sales presentation. Don't just show up empty handed or with a sad looking sales document.
In this episode we cover qualifying and questions prior to the meeting, building your sales folder and supporting documents, presenting effectively in the meeting, and a quick tip on follow up.
Make sure to check out MSP Camp to jump start your marketing!
Join the discussion in our open Facebook group: MSP Marketing and Sales group
2023-03-2737 minNo Fluff MSP MarketingMarketing an MSP in a RecessionEveryone is screaming potential recession, but all is green for go in the MSP space and many other sectors.
However, it's inevitable that a recession will occur... at some point.
In this episode, Taher breaks down challenges and opportunities from a marketing perspective for your MSP.
This is a combination of input from the owner of Alltek, Taher, MSP Camp members, and members of our peer group, so I'm not going to pretend it's all me on this one!
Support the podcast and improve your marketing by becoming a Ranger or L...
2023-03-2024 min
No Fluff MSP MarketingMSP Website Best PracticesIn this episode, we start off with some technical aspects of website management. This part can be a little dense, but it is important to know many of these whether you're doing your own website or not.
Next up, we dive into some specific recommendations based on what has worked at our MSP and what could have the highest impact on your website.
It's a long one, but worth it if you're looking to improve your website and actually start getting leads through your site!
Support the podcast and your MSP by signing up...
2023-03-1341 min
No Fluff MSP MarketingMy brother and the Legend Adam HamidAdam is an entrepreneur and marketing expert. He's never studied either in any formal way, he just gets it. In this episode, we go over the history of his businesses, his successes, failures, and what makes him stand out from the dozens of other gyms near him. He is almost always at full capacity at his gyms. That's hard to do when you're charging a premium rate in a crowded space!
While he may not run or market an MSP, the lessons in this episode can teach us all a thing or two about the psychology of...
2023-01-3058 min