Shows
How I Do Content234. My Messaging Audit Process: How I Analyse What's Working (and what’s not)Something I do constantly in my business and with my clients is auditing messaging to figure out what's actually working and what needs to change.Because messaging is something you’re always working on, evolving and refining (well you should be). Now when people are trying to figure out if their messaging is working and doing its job – they often approach it the wrong way.They look at vanity metrics, they panic when something doesn't work immediately, or they're constantly pivoting because they're bored.And you might be thinking “woah, that’s me Tahr...
2026-01-2610 min
The Tahryn & Karen Show: Two Travel Advisors. One Wild Ride.Season 1, Episode 5: Passport to Romance: Unlocking Global Connections at Romance Travel ForumThis episode is packed with info as your hosts, Tahryn Nicastro and Karen Walz, dive deep into the world of romance travel and trips that take us around the world to learn about destinations and resorts for our clients.
Tahryn talks about her recent whirlwind travels, taking you from the thrilling F1 Grand Prix in Monaco to a week of resort tours and the highly anticipated Romance Travel Forum in Mexico. Discover her firsthand insights from 20 one-on-one meetings with top vendors and evening networking events, revealing how these connections truly benefit clients.
Tahryn also gives an update on her bridal...
2025-06-2526 minHow I Do Content204. Messaging on the Mic 2025 – Volume 2: The #1 Messaging Shift Every Career Coach Needs to Make to Sell MoreIt’s time for me to review another biz wizard’s messaging + marketing…Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. If you haven’t yet listened to Volume 1, where I reviewed the messaging of a funnel and automation wizard – you can check that out here first.In today’s Messag...
2025-06-1614 min
The Tahryn & Karen Show: Two Travel Advisors. One Wild Ride.Season 1, Episode 4: Tangent Tuesday: Itineraries, Tools & TouchpointsCrafting Client Journeys: Itineraries, Tools & Touchpoints - Ever wondered what goes into planning the perfect client experience? In this episode, your hosts Tahryn and Karen pull back the curtain on the sometimes-dreaded task of creating itineraries. We dive deep into the essential tools we use, weighing the pros and cons of each to help you streamline your own process.
But it's not just about the logistics. We also explore the critical client touchpoints and brand messaging involved when delivering itineraries, whether digitally or via mail. Discover how to make every interaction a memorable one. Plus, stick around for a sneak...
2025-06-1126 minHow I Do Content203. Messaging on the Mic 2025 - Volume 1 - Struggling to Convert? What Your Messaging Might Be Missing as a Funnel + Automation StrategistIt’s my favourite time of the year – Messaging on the Mic is BACK!If you’re new to Messaging on the Mic Series let me get you up to speed.Messaging on the Mic is a 4 week mini-series on the How I Do Content Podcast.Anyone in my community can apply (if you’re brave enough) and then I select 4 businesses to feature on these episodes. I review their messaging and share my recommendations for how they can upgrade their messaging so they’re in demand with Beyonce-level clients 100% of the time.And w...
2025-06-0912 minHow I Do Content202. You Think Your Offer’s a “No-Brainer” – Here’s Why No One’s Buying ItOne of the phrases I hate hearing in the online space is “this offer is a no-brainer.”Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy.BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’s a no-brainer offer or why it’s a no-brainer for their ideal client – that’s lazy messaging...
2025-06-0210 min
The Tahryn & Karen Show: Two Travel Advisors. One Wild Ride.Beyond the Booth: A Travel Agent's Guide to Bridal ShowsAre you a travel agent looking to book more destination weddings and honeymoons? In this episode of The Tahryn and Karen Show, we're diving deep into the world of bridal shows! Join us as we share our honest insights on whether bridal expos are still a viable strategy for travel agents to reach engaged couples.
We'll cover everything from the pros and cons of bridal shows for travel professionals to crucial tips on picking the right bridal show based on location, promoter reputation, and expected traffic. Learn how to effectively prepare for a bridal show to maximize your impact, from...
2025-05-2931 minHow I Do Content201. The Messy Middle: When It’s Time to Rethink Your Business (But You Don’t Know What’s Next) with Jen HeuettYou know that moment in business when you look around and think…“How did I end up here?”The money’s coming in… You’re good at what you do…But everything feels heavier than it should. Your offers feel off, your content feels forced and deep down, you’re wondering if the business you’ve built is still right for you.If you’re nodding along, this episode of the How I Do Content Podcast is going to hit hard (in the best way).Today I’m joined by Je...
2025-05-2600 min
The Tahryn & Karen Show: Two Travel Advisors. One Wild Ride.Beyond the Brochure: Travel Industry Shows & BDMs Build Your Travel BusinessReady to unlock insider secrets and level up your travel business? In this episode of The Tahryn and Karen Show, we're diving deep into the power of travel agent events (like the Mid-West Travel Showcase!) and why your BDM contacts are your new best friends!
Join Tahryn and Karen as we share how attending these showcases helps you stay ahead of trends, meet incredible suppliers, and connect with other home-based travel agents who get it. Learn why building strong travel industry relationships with those amazing Business Development Managers (BDMs) is absolutely crucial for your success. We're talking expert insights, exclusive...
2025-05-2127 minHow I Do Content200. The Best of the How I Do Content Podcast. Messaging + Marketing Magic from 200 EpisodesWelcome to Episode 200 of the How I Do Content Podcast! Two hundred episodes.Most podcasts don’t even make it past episode 10.It’s been 200 episodes of me showing up to this mic, dropping Dumbledore-level strategy and sharing what’s hot on my heart in the hope it helps you to embrace your unique blend of magic and do business in a way that works for YOU.And you know what’s wild?When I go back and listen to past episodes (usually while I’m repurposing them into f...
2025-05-1915 min
The Tahryn & Karen Show: Two Travel Advisors. One Wild Ride.Two Travel Agents Starting One Wild Ride!The Tahryn and Karen Show is a NEW podcast hosted by two travel agents and friends, Tahryn and Karen. This is our first episode where we introduce ourselves, talk about how we met and what we hope to cover on our podcast. We plan to cover various travel topics such as marketing, running our businesses, and the travel industry in general. We met at a training event and instantly connected over their marketing backgrounds. Depsite similar corporate experience, we have unique perspectives and clients due to our different locations. We are both home based travel agents that specialzie in romance...
2025-05-1621 minHow I Do Content199. AI-Generated Content Won’t Sell If You Don’t Understand Your AudienceEveryone and their dog is using ChatGPT to write their content right now.Outsourcing captions, emails, even entire launch plans all in the name of saving time and “working smarter.”But let’s be honest – is it actually saving you time?Or do you need to constantly tweak, reprompt and rewrite what it spits out because it sounds like everyone else or worse like a robot that’s read one too many bro-marketing emails.But before you download another ChatGPT prompt guide, I want you to think about WHY ChatGPT is spitting o...
2025-05-1208 minHow I Do Content198. The Search for Resilience: Behind the Business, the Babies + the Book with Sonja Pototzki-RaymondYou know what you don’t see on the highlight reel?The breakdowns behind the breakthroughs.The resilience it takes to keep showing up when it would be easier to walk away.The real, messy, magical journey behind building a business, a family, and a damn legacy.Today’s guest on the How I Do Content Podcast knows exactly what it takes.Sonja Pototzki-Raymond (aka Sonja the Search Queen) is the CEO of The Search Republic (one of Australia's most in-demand Google-accredited digital agencies), a Google Search Expert, Author, Keyn...
2025-05-051h 06How I Do Content197. Messaging, Audience or Timing: The Real Reason Your Content Isn't Converting into ClientsYou’re doing all the things.You’re posting on Instagram.You’re emailing your list. Your offer is solidYou’re casting content spells left and right – but the likes are low, the DMs are dead, and the sales? Missing like Voldemort’s nose.So, naturally, your brain spirals into the usual suspects: “Is it my messaging? Is it my audience? Is it the algorithm? Or does the universe just hate me?”If you’re wondering why the heck your content isn’t converting, you’re not alone. One of the most common question...
2025-04-2811 minHow I Do Content196. Podcasting in 2025. What's working and how to use your podcast to grow your business with Laura McRaeSo many business owners tell me they want to start a podcast…But then the doubts creep in:What would I even talk about?Will anyone listen?Isn’t podcasting a lot of work?Or they do start a podcast, make it to episode 5 and then it fizzles out because they’re burnt out, overwhelmed, and not seeing results fast enough.And perhaps this sounds familiar?That’s exactly why I invited today's guest Laura McRae onto the How I Do Content Podcast. Laura’s t...
2025-04-2141 minHow I Do Content195. Offer not selling? Don’t do this.If you have an offer that isn’t selling and you default reaction is to consider:Lowering your pricesCreating a new offer (particularly a low ticket offer 👀)Creating a new lead magnet Or getting ChatGPT to pump out more content for you (or turn you into a Barbie 🙊)FOR THE LOVE OF DOGS PLEASE STOP!!!!!!!!!!!!!!!!You’re looking for the solution to your sales problem in ALL the WRONG places.What if I told you that none of these options will make your offer sell…BUT there is a better and much simpler...
2025-04-1406 minHow I Do Content194. Behind My Best Launch Content: Strategy, Psychology + Messaging That SellsI’ve just wrapped up another launch (this time for Micro Messaging), and there’s one thing I hear every single launch without fail…“I LOVE your launch content Tahryn!” And I really appreciate hearing this because I do put time and thought into crafting launch content that really connects and (of course) converts.Nothing you read or see from me during a launch is a fluke or luck – it’s backed by strategy, consumer psychology and intentional messaging.So in today’s episode of the How I Do Content Podcast I’m breaking down...
2025-04-0711 minHow I Do Content193. How I run my business when I'm travellingI’ve spent the month of March travelling the East Coast of Australia on my 40th Birthday Tour.Last year I thought to myself “you only turn 40 once Tahryn” – so why not spend the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people.Now this wasn’t a full holiday because I also decided if I was going to be away and doing cool shit I may as well time it around the launch of Micro Messaging.Because if there’s one thing I...
2025-03-3111 minHow I Do Content189. 40 business + life lessons for 40 yearsTomorrow is my 40th Birthday!I’m celebrating the big 4-0 by jumping on a plane and spending the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people.Every year when my birthday rolls around I find myself in a very reflective mood. And there’s nothing like a big milestone birthday to put my reflective mode into turbo!Over the last few months and especially with Ned’s passing I’ve found myself looking back and thinking a whole lot about li...
2025-03-0310 minHow I Do Content188. How I’m Streamlining My Content Process in 2025Unlike most other business owners, I love creating content.The process of coming up with an idea, turning that into a piece of content and then sharing it with other people is 100% my idea of a good time. I love that shit. So the thought of outsourcing it entirely to someone else or completely replacing my content creation process with AI – doesn’t appeal to me in the slightest.I do it myself because I’m good at it, I’m quick at it and I love it – BUT I know this might not be the...
2025-02-2414 minHow I Do Content187. Micro messaging, thought leadership and AI. How to make your marketing simple in 2025The hottest topic in the online space right now is AI.Businesses are on the lookout for AI tools that will save them time and streamline their processes.And yes, AI IS great for helping you save time especially when it comes to your marketing. BUT what I’m also witnessing is people making one big mistake when it comes to using AI in their business – simply because they’re SO obsessed with saving time RIGHT THIS SECOND.The mistake?Jumping straight into AI without nailing your core messaging first.
2025-02-1710 minHow I Do Content186. 6 Figure Business Owner? Here’s why your marketing isn’t working.Last year I witnessed a lot of burnt out biz owners limping to the end of the year. They were done.Exhausted from...The constant churn of creating content because you don’t want your community to forget about you if you stop showing up.But also feeling like what’s the point because nothing you share is actually working and converting into leads and sales like it used to.Not to mention wondering why everyone you attract into your world either isn’t ready to invest or worse they co...
2025-02-1013 minHow I Do Content185. Are online courses dead? The truth about evergreen course sales in 2025 with Jessica TuttonOnline courses are DEAD.Well, that’s what the online gurus will have you believe.The ins + outs lists for 2025 are predicting online course creators are in for a tough time. Butttt should you really believe them?Instead of taking their word for it I’m going to ask someone I trust. Someone who KNOWS what it takes to build a successful online course business model. That someone is Jessica Tutton.Jess is a Facebook Ads Specialist & Launch Strategist who is completely obsessed with helping you sell and scale your...
2025-02-0353 minHow I Do Content183. How Samantha Wills used the magic of creativity to guide her entrepreneurial journeyWhen I started this podcast back in 2021, the number 1 person on my dream guest wishlist was Samantha Wills.She’s my creative inspiration, the reason I got into marketing and someone I’ve admired for well over 12 years.And today’s guest on the How I Do Content Podcast is the Samantha Wills.If you’re new to the world of Samantha here’s what you need to know.Samantha Wills is an award-winning designer, author, speaker, and advocate for the arts.She founded one of Australia’s most popul...
2025-01-2041 minHow I Do Content182. New Year New Client: Signs it's time to refine your client attraction strategyWelcome back to SEASON 5 of the How I Do Content Podcast and of course Happy New Year!I’ve NEVER been more excited for a new year to begin.I’m a big believer that you don't need to wait until a specific date to make changes or go after what you really want…But after the year that was 2024 I was SO looking forward to the symbolic start of a new year – a clean slate, a new season and the fresh energy that comes with it.This is my 6th year in...
2025-01-1310 minHow I Do Content2024: The Worst Year of My Life (& How My Business Got Me Through)2024.The worst year of my life.Now, the final episode of the How I Do Content Podcast every year is usually always a year-in-review episode.But this year I thought about not even recording this episode, or simply doing a surface-level review of just the good stuff. And it would be so easy to do that – but, if you’re a long-time listener of the podcast, you KNOW that’s not how I roll. And, honestly, business doesn’t look like the curated highlight reel you see on Instagram every si...
2024-12-1616 minHow I Do ContentHigh Ticket vs Low Ticket: The Truth About What Really SellsPop quiz, Wizard – which is easier to sell: high ticket offers OR low ticket offers?The answer might shock you…Because neither offer is easier to sell.And you might be thinking to yourself, “GTFO, Tahryn, a low ticket offer is obviously easier to sell because who’s going to object to spending $19?!”But you would be wrong.And, as someone who has sold offers from $19 right through to $15,000 – I can hand on my Ned-loving heart tell you that the price of your offer doesn’t necessarily dictate the ease of sellin...
2024-10-2110 minHow I Do ContentThe Truth About ‘Consistent’ ContentI regularly preach the importance of consistency in your marketing.In fact, if you did a search through every episode of the How I Do Content Podcast, you’d definitely find the word ‘consistency’ mentioned a whole damn lot.And yes, consistency IS important if you want to be visible to your ideal clients, build a memorable brand, and remain top of mind when your ideal clients are ready to buy…BUT consistency isn’t just about showing up a certain amount of times over a long period of time. And yes, I kno...
2024-10-0709 minHow I Do ContentSmart Business Support Decisions and Choosing the Right TeamHow did you know it was time to engage a mentor or coach to help your business?This was a question that was dropped into the question box by one of my magical Instagram followers when I put the call out for future podcast episode topics.Thanks for the question, Jasmin! It’s a great question – so in today’s episode of the How I Do Content Podcast I’m going to share how to know when you need support and also how to make smart support decisions. Because there’s other support you might n...
2024-09-3014 minHow I Do ContentHow I use Instagram (without losing my mind)An always-hot topic of conversation in my community is, “What in the flying dementors is up with Instagram this week?!”And, if you’re a long-time listener of this very podcast, you’ll know my stance on the often dumpster fire that is Instagram. Spoiler Alert – Instagram shouldn’t be your entire marketing strategy and it’s a HUGE risk to spend all your marketing time creating content for a platform that you don’t own. What was once the easiest and most cost-effective way to market your business online has certainly lost its lustre in the...
2024-09-2316 minHow I Do Content3 Social Media Content Types That Are Converting Right NowIn the online space, there’s a whole lot of gurus telling you that the best way to create content is…[insert their chosen preference here].There’s a LOT of noise and conflicting information so I can’t say I’m surprised if you feel a little (or a lot) overwhelmed and confused.And because creating content will always be required if you want to attract Beyonce-level clients on repeat – you want to know what will actually work. So, on today’s episode of the How I Do Content Podcast, I’m going to give it...
2024-09-1616 minHow I Do ContentBehind the Scenes: A Week in the Life of a Biz WizardHow does a Biz Wizard spend their week?Well, you’re about to find out because, in today’s episode of the How I Do Content Podcast, I’m giving you a behind-the-scenes look into my week as a Biz Wizard.How do I spend my time each day?How many hours do I work?What projects am I working on right now?I’m going to reveal all! Fair warning though (and I do tell people this a lot) – but I’m pretty boring and very much a creature of...
2024-09-0916 minHow I Do ContentLead Magic: How to Boost Sign-Ups for Your FreebiesThe purpose of your marketing is to nurture relationships with your audience – from first discovering you, right through to buying from you.You know your marketing is working when people come into your world and follow your intended customer journey – they find you, connect with you, begin to trust you, and then buy from you.One of the best ways to get these dream clients to this point is to create different pathways for them. Because, as you know, everyone follows their own unique customer journey – so it’s up to you to meet the...
2024-09-0214 minHow I Do ContentWhy You Need to Stop Expecting Marketing MiraclesOk wizard, I want to have a little chat with you about your marketing.Something has been brewing for me for a little while now and it needs to be said…I KNOW you’ve been sold the whole shiny sparkly dream of:Going viralExploding your following10xing your business6-figure months and a 7-figure business while living the lavish laptop lifestyleAnd I know you want it NOW – to wave a magic wand and, hello, you’re living in your vision board.But believe me when I say, this shiny sparkly...
2024-08-2616 minHow I Do ContentMessaging feeling repetitive? Listen to this.Let me take you behind the scenes and play out a conversation that happens on repeat with my clients during a launch…They’ll say to me: “But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again.”My response: “Yeah, that’s kinda the point”And while I’d love to do a mic drop and make this the quickest episode in How I Do Content Podcast history…...Obviously, I’m going to explain myself and tell you why repetition isn’t a bad thing – in fact, i...
2024-08-1910 min
The Scalable Freedom ShowBiz Insights From The Inside: The Micro Messaging Shifts I Made To Scale a Multi-6-Figure Offer with Tahryn BoltToday on the podcast, we’re joined by guest host Tahryn Bolt, a marketing and messaging wizard here to share how she skyrocketed her offer to multi-six-figure heights. Her secret? Micro messaging!Tahryn is the wizard behind six-figure coaching business The Social Bolt, where she helps clients embrace their unique blend of magic and do business in a way that works for them. She supports her clients to grow in-demand businesses and call in Beyonce-level clients on repeat using the magic of a simplified strategy, magical marketing and micro-messaging.
2024-07-0914 minHow I Do Content3 Ways Your Marketing Messaging is Sabotaging Sales in 2024Messaging is the one thing that connects absolutely everything you do in your business.At every stage of business…For every offer you create…For your marketing strategy…For your sales strategy…Your messaging plays a pivotal role in all these different elements – it’s the glue that holds your business together.So when you’re not making as many sales as you’d like in your business – I’ll ALWAYS recommend you look at your messaging first and foremost. One of the biggest problems I’m hearing from business owners...
2024-06-1709 minHow I Do ContentMessaging on the Mic: My Most Magical Messaging & Marketing Tips for Business WizardsThis is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. Well, for now at least. To recap the previous Messaging on the Mic episodes from this mini-series: In Volume 1 I reviewed the messaging of an Infant and Toddler Sleep ConsultantIn Volume 2 I reviewed the messaging of a Fertility Awareness Teacher And, in Volume 3, I reviewed the messaging of a Social Media ManagerSo, if you haven’t already listened to those episodes – feel free to hit pause and go check them out right now.Now for today’...
2024-06-1011 minHow I Do ContentMessaging on the Mic: Micro Shifts for Max Impact - My Marketing Advice for Social Media ManagersIt’s time for me to review another biz wizard’s messaging + marketing…This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast. So, if you haven’t listened to Volume 1 and Volume 2 already – go check them out right now.In Volume 1, I reviewed the messaging of an Infant and Toddler Sleep Consultant.And, in Volume 2, I reviewed the messaging of a Fertility Awareness Teacher.In today’s Messaging on the Mic episode, I’m featuring a Social Media Manager & Virtual Assistant.Sign up for How to...
2024-06-0313 minHow I Do ContentMessaging on the Mic: Mastering Magnetic Messaging as a Fertility Awareness TeacherIt’s time for me to review another biz wizard’s messaging + marketing…Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. If you haven’t yet listened to Volume 1, where I reviewed the messaging of an Infant and Toddler Sleep Consultant – you can check that out here first.In today’s Messagin...
2024-05-2714 minHow I Do ContentMessaging on the Mic: How to Craft Irresistible Messaging as a Sleep ConsultantMessaging on the Mic is BACK! You loved this mini-series so much last year – I decided to bring it back in 2024.If you’re new to the Messaging on the Mic Series – it’s a 4-week mini-series on the How I Do Content Podcast.Anyone in my community can apply (if you’re brave enough) to be one of 4 businesses I select to feature in the series. Each episode, I review a business’s current messaging and share my recommendations for how they can upgrade their messaging so that they’re in demand with Beyonce-l...
2024-05-2012 minHow I Do ContentCelebrating 150 Episodes: 5 Business Wins & What They’ve Taught MeHoly flying dementors – it’s Episode 150 of the How I Do Content Podcast!150 episodes of me sitting down at this microphone, hitting record, and sharing my wizarding wisdom with you. Siriusly, it feels like yesterday that I shared episode 1 with you… and now here we are, 149 episodes later – still going strong, and still loving it!In today’s 150th episode of the How I Do Content Podcast, I want to share 5 of my biggest business wins and lessons. My business coach suggested this topic for episode 150 because she thinks I don’t celebrate...
2024-05-1316 minHow I Do Content3 Signs Your Messaging Needs a Makeover & What to Do About ItIn an online space where you’re constantly competing for the attention of your community – you need to know how to master your messaging.Messaging appears to be the latest buzzword in the online space BUT with good reason. Magical messaging is THE thing that’ll help you cut through the noise and stamp your unique blend of magic everywhere so it’s clear to your ideal clients why they need YOU in their life – RIGHT NOW!Now, if you’re in a season of business where the flow of cash and clients is slow – yo...
2024-05-0613 minHow I Do ContentHow to Reignite Your Creative Spark to Make Marketing MagicAlmost every single wizard I speak to is feeling more meh than magic when it comes to their marketing.As a collective, we’re feeling like a bunch of soul-sucking dementors have swooped in and drained our creative spark.Add in the rise of the robots (aka ChatGPT) and plummeting reach and engagement on Instagram – and it’s not surprising that your creative spark is in the dungeons with the trolls. If your creative spark has gone MIA and you’re simply going through the motions – today’s episode of the How I Do Content P...
2024-04-1511 minHow I Do ContentConsistency: My Secret Spell for Keeping My Marketing MagicalOver the past 5 years, I’ve consistently shared content across multiple marketing channels.768 Instagram posts Over 1,000 Instagram Stories Over 1,000 email broadcasts145 podcast episodes And, not only have I maintained a high level of consistency, but I’ve also maintained a high level of quality and creativity in my content.Content is my most powerful spell and I ain’t afraid to wield my wand.And over the years, people have always been amazed by both my consistency and my creativity when it comes to my content.So, in...
2024-04-0812 minHow I Do ContentWhy Your Content Isn't Converting Clients and How to Fix ItI see you, wizard…You feel like you’re creating ENDLESS amounts of content but it’s not getting you what you really want – MORE CLIENTS.I also know you don’t have time to waste! Because if you’re spending your precious time creating content you want to make sure it cuts through the noise online and reaches those soulmate clients who hit the “buy now” button faster than Harry chasing the Golden Snitch.Over the past 5 years, I’ve read, reviewed and written a whole lotta content…And, in my business...
2024-04-0109 minHow I Do ContentMaster the Dark Arts of Repurposing Content for Marketing SuccessI don’t know about you, Wizard…But I don’t want to spend all my important marketing time creating content solely for Instagram, only for it to disappear 2.5 seconds after posting it.Heck, these days you’re lucky if your content is shown to 1% of your followers.It feels like you’re always feeding the Instagram beast, crossing your fingers and hoping to dog the Instagram gods will throw you a bone and show your content to your dream clients. In the wise words of Hermione Granger – “There must be another way!”
2024-03-2508 minHow I Do ContentThe Power of Desire: Messaging and Marketing that SellsIf you want people to buy from you – you need to give them a reason to.And, sure, that might seem obvious…But it often blows my mind how many people think simply having a “no-brainer” offer is good enough, and that all they’ll need to do is sit back and wait for people to come to them.This is a BIG mistake so many business owners make because they lose sight of WHY people buy.In today’s episode of the How I Do Content Podcast, I want to share what y...
2024-03-1808 minHow I Do Content3 Content Creation Hacks to Supercharge Your Small BusinessI hear you – creating content can often feel like it’s your full-time job!And, unless your job is actually to create content for your clients – I know you didn’t start your business to spend ALL your time creating content. But I’m not going to lie – most business owners make marketing and content creation much harder than it needs to be. So, in today’s episode of the How I Do Content Podcast, I want to share 3 underrated content hacks every business owner needs to know.This is going to be a short a...
2024-03-1110 minHow I Do ContentBirthday Reflections: Life and Business Intentions for the Year AheadToday is my 39th birthday.This is wild to me because it honestly feels like yesterday I was celebrating my 30th birthday with a Harry Potter-themed party, living in my hometown, and working in an admin role at the state’s biggest grain handler. And now fast forward to today – I moved back to Perth, went back to uni, graduated with my Master’s in Marketing, started my business, have grown my business beyond my wildest dreams and even extended my family with the addition of Maggie the Menace.That’s a whole lot to p...
2024-03-0410 minHow I Do ContentWhat the Super Bowl Can Teach You About Marketing Your Small BusinessThe two top teams in the NFL this season, The Kansas City Chiefs and the San Francisco 49ers, recently played off in the Super Bowl, with The Chiefs, featuring Taylor Swift’s boyfriend, victorious in overtime. Now you might be wondering – "What does the Super Bowl have to do with business, Tahryn?"Well, the Super Bowl is also the advertising event of the year, and the Super Bowl ads have become almost as famous as the Super Bowl itself. It’s sometimes easy to forget there’s a football game being played. Brands go head t...
2024-02-2609 minHow I Do ContentMy Unique Coaching, Copywriting & Content Creation Solution to Boost Your Small BusinessWands at the ready wizard – I’m about to cast the Revelio spell and take you behind the scenes of what it’s like when Ned, Maggie & myself join your team as Your Head of Marketing. Over the last 6 months, I’ve made some intentional changes to my 1:1 Biz Wizard Series. It started with some messaging tweaks that changed everything and then this became the catalyst for changes to the make-up of this offer. It’s safe to say this offer has completely transformed my business and how I support my clients. So in today’s...
2024-02-1910 minHow I Do ContentInsta-Wizardry: How I Became Fully Booked From One Social Media PostI recently shared a post on Instagram that beat the algorithm (take that, Zuckerberg) and booked out my business for Q1.Welllllllllllllllllllll kind of…I hand on my Ned-loving heart admit that I’m being a little bit cheeky with the topic for today’s episode…Because if you’ve listened to this podcast before (or you’ve been part of my community for a while now) you KNOW I think the whole “booking out your business with one post” kinda vibe is BS. And whenever I see these kinda posts – I know more often...
2024-02-1213 minHow I Do ContentMy Foolproof Guide to Money-Making Marketing in 4 StepsThe goal of your marketing?To give your ideal clients and customers the information required to nurture them from first discovering you to handing over their payment details.So on today’s episode of the How I Do Content Podcast, I want to share how you can turn your marketing into a money-making machine.Now in the online space, it’s very easy to get caught up in the shiny, sparkly aspects of marketing – creating the on-brand Canva graphics, updating your Instagram bio for the 100th time or searching for the perfect trending audio...
2024-02-0511 minHow I Do ContentYour Ultimate Guide to Planning a Thriving 2024 in BusinessWelcome back to a new year, and a new season of the How I Do Content Podcast.I hope you’re feeling rested, refreshed, and ready to create incredible magic in your business this year!There’s something magical about the start of a new year and all the possibilities and opportunities that will unfold in the next 12 months.To kick off the new year and the first episode back for 2024, I wanted to share some things you can do to set yourself up for success and business growth in 2024.This epis...
2024-01-1510 minHow I Do Content2023 In Review: Business and Life Lessons from the Past YearSo here we are – the final episode of the How I Do Content Podcast in 2023.I wasn’t sure what I was going to share with you today, because, if I’m completely honest, 2023 has been the year that nearly broke me.I sat here 12 months ago and shared with you that 2022 had been my most challenging year in business to date…And sitting here now it feels like 2023 said “Hold my beer”...I’ve debated exactly what I’d tell you about this year, because it would be so easy for me to sit he...
2023-12-1814 minHow I Do ContentMy 5-Step Guide to Planning an Epic 2024 in BusinessHere we are – weeks away from the end of another year.A year that for many business owners has been challenging, to say the least – myself included (but more on that later).And if you’re listening to the episode feeling burnt out and like you’re limping to the finish line – I know the thought of thinking about next year is probably not your idea of a good time right now…BUT if you want things to change in 2024 – you need to take some time to prepare and plan for the year ahead BEFORE yo...
2023-12-1113 minHow I Do ContentMarketing Magic: The Messaging Tweak That Transformed My BusinessI’m a big believer your messaging matters so fucking much, a few simple tweaks can turn an offer that sells inconsistently into an offer that sells like hotcakes.How do I know?Well, that’s a secret I’m happy to tell you, dear wizard! This year I made some tweaks to the messaging for my 1:1 Biz Wizard Series and it changed the game for myself and my business.This offer became my easiest offer to sell despite it also being my most premium offer in terms of price point.
2023-12-0410 minHow I Do ContentThe Future of Marketing: My Predictions for 2024It’s wild to me that I’m already speaking about 2024 – but here we are! This is the time of the year when marketers and business coaches are making their predictions for the year ahead, and planning how they can create success in their business and support their clients to do the same. Things in the online space shift quickly when it comes to technology and consumer behaviour – so you need to keep your finger on the pulse should you need to pivot and make changes. You also need to know what is for you...
2023-11-2015 minHow I Do ContentRoadmap to 5-Figures: My Stress-Free Launch StrategyAt the start of the year, I had one of my most challenging launches.Despite being a seasoned Launch Wizard:I ended the launch not reaching my goalI heard ‘no’ wayyyyyyy more times than I heard ‘yes’ + was ghosted A LOTPeople who I thought would sign up didn’t I literally had an entire 4 weeks of no sales I found it really fucking hard to sell my offer and even though my launch didn’t go to plan – I didn’t make it mean I’m shit at launching or swear off launching forever.It’s just one of...
2023-11-1316 minHow I Do ContentThe Ultimate Guide to Ending 2023 on a High: My Q4 StrategyIf you’re a long-time listener of the How I Do Content Podcast, you KNOW I love a plan!In fact, if you’ve listened to any of the episodes that have the words “3 things”, or “3 tips”, or “3 strategies” in the title – it’s a safe bet that one of those things involves a plan or a strategy.But all jokes aside – the reason I’ve been able to build a 6-figure business, make sales from every offer I’ve launched, attract Beyoncé-level clients on repeat, and maintain this high level of consistency…...is because I ALWAYS ha...
2023-10-3012 minHow I Do ContentMy 4-Step Marketing Strategy to Nail Your Black Friday LaunchBlack Friday & Cyber Monday are fast approaching…It’s the time of the year when your inbox and social media feed are inundated with big sales and special offers.And even though Black Friday isn’t until the 24th of November (with Cyber Monday following a few days later), you’ll probably notice things go up a notch or a 100 in the first couple of weeks of November.Black Friday started in the United States to mark the start of the Christmas shopping season – but it’s become a global sales period where many brands...
2023-10-2312 minHow I Do Content5 Time-Saving Content Marketing HacksMarketing is ESSENTIAL if you want to build your business to 6-figures and beyond. It’s ALSO something that can take up a whole lot of your precious time IF you don’t know where to focus your attention to maximise your efforts.My community tells me (on repeat) that one of their biggest marketing challenges is finding the time to strategically plan, create and execute their marketing consistently. And I get it!You didn’t start your business to become a full-time content creator…And even if you did, you d...
2023-10-0916 minHow I Do Content6 Proven Marketing Strategies Every Business Owner Needs To KnowWhen I studied marketing at uni they didn’t teach me how to use social media.In fact, the time devoted to learning about social media was the equivalent of a couple of slides in ONE lecture over my 2-year degree. It was hardly mentioned! At the time I was annoyed because my goal was to work in a social media role after uni – so of course I wanted to learn more.But 4 years into business I can hand on my Ned-loving heart say I’m actually glad they didn’t because instead, I learnt...
2023-09-1917 minHow I Do Content4 Key Strategies For Winning & Keeping Your Dream ClientsWinning clients is the goal right?!But what does it actually take to attract those Beyonce-level clients who are as hot as Harry Styles and ready to buy from you?But before I reveal how to make winning clients easier…Let me first share something that actually makes it harder – a mistake you might be making in the pursuit of these dream clients.And that’s chasing marketing trends.I see it time and time again – people getting distracted by the latest shiny marketing trend or quick hack to make you...
2023-09-1111 minHow I Do Content4 Steps to Building an In-Demand Business that Always Sells OutHow do you become an in-demand business owner?You know the ones…They release any type of offer and, in what seems like an instant – they’re sold out or fully booked.Not only do they do it on repeat, but they also make it look SO easy.So how do they do it?Have they mastered the dark arts or sold their soul to the Dark Lord himself?Well, not exactly.And how do I know?Well, not only have I seen behind...
2023-08-2108 minHow I Do ContentHow to Showcase Your Unique Magic so Your Business Stands OutIf you’re a long-time listener of the podcast, you’ll know there are 2 things I’m not a big fan of…Copy + paste templates and Reels.Now the reason I’m not a fan is because these 2 things have a HUGE impact on what’s shared in the online space and how people show up online.So often people consciously or subconsciously try to “fit in” by emulating what other people are doing. You try to replicate someone else’s strategy or create content a certain way because that’s what everyone else i...
2023-08-1410 minHow I Do ContentRedefining Success: Why You Don't Need a Rags to Riches StoryI’m sure you’ve heard it before – if you want to create a connection with your ideal client or customer, you need to tell your story.Heck, if you’re a long-time listener of this podcast or you’ve come to any of my masterclasses – you’ll know this is something I speak about a lot. And one of the most common objections I hear when it comes to sharing your story is – “but Tahryn, I’m not that interesting.” or “I don’t have a rags to riches story.”Firstly – same! I’m a basic bitch from way bac...
2023-08-0711 minHow I Do ContentHow My Toughest Year In Business Became My Most Profitable To DateAs I sat down to reflect on the end of the 22/23 Financial Year, I discovered that not only was June my biggest-ever cash month in business…But it was also my biggest financial year to date. And while I love celebrating these magical milestones – I also share this with you because my biggest year in business (to date) didn’t exactly look like what you might expect it to look like.There was about a 3-month period earlier this year where business felt really hard. And no matter what I did, it felt like I...
2023-07-3111 minHow I Do ContentThe Biggest Sales Page Mistake That's Killing Your ConversionsThe humble sales page is a powerful tool that helps businesses market and sell their offers.And yet some online “gurus” will try to tell you that sales pages are dead.I disagree completely – the sales page is NOT dead…HOWEVER…Online business has changed. Consumers and how they make their purchase decision has changed. And yet, people are still writing sales pages the exact same way and expecting better results.So no, the sales page isn’t dead, but how you’re writing them should be!
2023-07-2409 minHow I Do ContentThe Psychology Behind Magical Copy with Copywriting Wizard Anita SiekThe secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words.And perhaps you’re thinking to yourself – “what does psychology have to do with copywriting, Tahryn?!”Well, a whole lot more than you think!Because, as I always say – the most important thing when creating anything in your business is WHO you’re creating it for.Whether that’s content or offers – you need to deeply understand them (what they’re currently navigating, experiencing and feeling) and what they desire instead if you want to mak...
2023-07-101h 01How I Do ContentMessaging on the Mic - Volume 4: 3 Ways To Boost Your Jewellery Brand & Stand Out OnlineWelcome back to Messaging on the Mic!This is the 4th and final instalment of this 4-episode mini-series inside the How I Do Content Podcast. Well, for now at least. To recap the previous Messaging on the Mic Wizards: In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing.In Volume 2, I reviewed the messaging of a Wedding Photographer.And, in Volume 3, I reviewed the messaging of a Reiki Master & Naturopath.So if you haven’t listened to those episodes – feel free to hit pause and...
2023-07-0311 minHow I Do ContentMessaging on the Mic - Volume 3: Brand Messaging and Marketing Tips for a Reiki Master & NaturopathWelcome back to Messaging on the Mic!This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast.In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing. And, in Volume 2, I reviewed the messaging of a Wedding Photographer. So if you haven’t listened to Volume 1 and Volume 2, feel free to hit pause and go check them out right meow.In today’s Messaging on the Mic episode I’m featuring a Reiki Master & Naturopath – so let’s dive strai...
2023-06-2611 minHow I Do ContentMessaging on the Mic - Volume 2: 3 Ways To Stand Out As A Wedding PhotographerWelcome to the second episode of Messaging on the Mic!The 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. If you haven’t yet listened to Volume 1 where I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing – you can check that out first.In today’s Messaging on the Mic episode, I’m featuring a Wedding Photographer – let’s dive s...
2023-06-1211 minHow I Do ContentMessaging on the Mic - Volume 1: How To Level-Up Your Brand Messaging As A Virtual AssistantWelcome to the first episode of my Messaging on the Mic Series!If you’re thinking – “Wait, what is Messaging on Mic, Tahryn?”...Well, let me get you up to speed, wizard!Messaging on the Mic is a 4-week mini-series inside the How I Do Content Podcast.I put the call out a couple of weeks ago and invited brave business owners to apply – the premise being I select 4 businesses to feature on these episodes where I share my messaging recommendations for them. To apply they simply needed to answer 6 q...
2023-06-0511 minHow I Do Content3 Aussie Brands Who Absolutely Nail Their Marketing + What You Can Learn from ThemI’m an absolute sucker for good marketing. Even though I have a degree in marketing and I know as a marketer there’s always an element of strategy in what brands are doing – when they nail their marketing + their messaging…TAKE MY MONEY!If you can make ME feel like I matter, that I’m important and not just another $$...AND you can back up that marketing with actual results and a kick-ass product or service...Well, you've got me – hook, line and sinker. I’ll be your biggest cheerleader for l...
2023-05-2216 minHow I Do Content3 Essential Components to Master to Hit $10k MonthsIt’s no secret that if you’re marketing yourself and your business online you need to be constantly evolving.The landscape in the online space is always changing.I only need to look back 4 years ago when I started my business to see how much has shifted and changed.There’s always a new trend or marketing channel, or way of marketing and selling your offers, to keep on top of.Over these 4 years, as a good introvert does, I’ve observed and listened to what I’m seeing and hearing in...
2023-05-1512 minHow I Do ContentWhen a Launch Doesn't Go to Plan: What to Do Next (with examples)My launches don’t always go to plan.Shocking, I know, for this so-called “launch wizard”.But the reality is that sometimes…The tech dogs like to test me with tech issuesInstagram engagement goes down the toilet mid-launchThe unsubscribes and unfollows pile upThere are multiple days in a row without salesAll I hear is “NO I don’t have the time”, “NO I don’t have the money”, and “NO I’m not ready”I don’t even come close to hitting my launch goals In fact, there’s usually some version of this in every single launch.
2023-05-0113 minHow I Do Content21 Must-Have Tools to Grow Your Small Business to Six Figures (and Beyond!)If you’ve ever wanted a behind-the-scenes look into the backend of my business – you’re in luck!Because on today’s episode of the How I Do Content Podcast, I’m sharing the tech tools and team that support Ned & I, and help create the magic you see on the front end.You usually only see the finished product on the front end, but there’s a whole lot more that you don’t see when it comes to running a 6-figure business.I’m sharing everything I use in my business, why I use it, an...
2023-04-2414 minHow I Do ContentThe Secret To Scroll-Stopping Brand Messaging That Makes Sales On RepeatI want to let you in on a little secret.A way to get your ideal clients and customers to stop scrolling past your content…To take notice and have your content speak so deeply to them, they think you’ve taken up residence in their head …Which gives them no other option but to throw their money at you!In today’s episode of the How I Do Content Podcast, I’m sharing the messaging shifts you need to make to stand out online and cash in.Because THIS right...
2023-04-1711 minHow I Do Content4 Things To Focus On When Business is SlowShall we talk about the dementor in the room?No, it’s not just you – business IS a little slower than usual.The economy, the cost of living, and an impending recession mean that consumers are more discerning with how they spend their money. It’s not to say they’re not buying – it’s just at the moment it’s not as fast and free-flowing as it once was.Most business owners I’ve spoken to are also experiencing a slower start to the year – slower sales, slower launches, increased decision time and...
2023-04-1010 minHow I Do ContentHow to Create an In-Demand Offer in 3 Simple StepsA couple of weeks ago I launched my 90-minute intensive 'How to Create a Money-Making Personal Brand' sessions – and they quite literally flew out the door on their Nimbus 2000 broomstick.My goal was to sell 10 intensives at the special launch price of $299 – and I hit that goal in a week!I didn’t even get a chance to share some of the amazing content I had planned – so this was a very simple, low-key launch.Now, this also wasn’t a fluke.This is the third time I’ve launched 90-minute intensives a...
2023-04-0311 minHow I Do ContentIntrovert Looking to Grow Your Business This Year? Here’s What You Need to Know2023 is well underway, and if you’ve set your goals for the year ahead and sustainable business growth is one of them – you’re in the right place.In today’s episode of the How I Do Content Podcast, I share with you the 4 key areas to focus on if you want to grow your business in 2023.The 4 areas I touched on in today’s episode are key foundations of business success, and they’ve supported me in increasing the revenue and profit of my business each and every year for the past 4 years.Of cours...
2023-01-1615 minHow I Do ContentOnline Business Predictions for 2023Welcome back to a new year and a new season of the How I Do Content Podcast.I’ve missed you! I hope you’re feeling rested, refreshed and ready to create incredible magic in your business this year – I know I’m bloody excited to dive in. To kick off the new year and the first episode of the year I’ve dusted off my crystal ball and am sharing my online business predictions for 2023.I’m spilling the tea on what you can expect and prepare yourself for in the online bus...
2023-01-0912 minHow I Do Content2022: The Year of Expansion - End of Year ReviewToday is the last episode of the How I Do Content Podcast for 2022!Can you believe we started 2022 on Episode 36, and here we are 12 months later closing out the year with Episode 82?And what a wild ride 2022 has been right?!So before I turn off the mic for the 2022 season, I want to do an end-of-the-year review episode where I reflect on the year that was 2022.I’m a big believer that taking the time to reflect on your year actually helps you to evolve and grow each year. It’...
2022-12-1214 minHow I Do Content5 ways to make 2023 easier (and generate more cash)Holy flying dementors!Can you believe that in just over a month we’ll be waving bye bye bye to 2022 and welcoming in 2023 – that’s wild right?!I swear to dog we were welcoming in 2022 like 5 minutes ago!And I don’t know about you, but I’ve already started thinking about and planning what 2023 is going to look like for myself, Ned and the business. Because what I know to be true, is that you can set yourself up for success (with less overwhelm and stress) when you have a rock-solid...
2022-11-2810 minHow I Do ContentYour Offer Doesn’t Suck, Your Messaging DoesNow, this is potentially controversial…but it needs to be said!The reason your offer isn’t selling is NOT because:Your offer sucks or you haven’t included enough bonusesYou haven’t created Reels with immaculate transitions and trending audioYou’ve shared about it too much and pissed people offI’ve lost count of the number of business owners who spiral because their offer isn’t selling and immediately blame the algorithm, the universe, the recession, their competitors, the full moon – sound familiar?And the result? You:Add MORE stuff to your offer –...
2022-11-2113 minHow I Do Content3 Smart Launch Strategies Working Right NowWe’re headed straight into the storm that is Black Friday, Cyber Monday, End of 2022 – it’s the silly selling season!This is one of my favourite times of the year to sell. Don’t believe the stories that you can’t sell right now because everyone else is or that no one is buying right now – because those stories don’t serve you.So in today’s episode of the How I Do Content Podcast, I want to share 3 smart launch strategies that are working right now and my advice for you if you’re prepari...
2022-11-1416 minHow I Do ContentSelf Care & Selling Candles: How to Build a Successful Product-Based Business with Cat WestellThe most important part of your business is not how many Instagram followers you have if you’ve gone viral on TikTok or even how much money you make – the most important part of your business is YOU.Because without you – your business wouldn’t exist. And that’s why it’s so important to look after yourself and prioritise your well-being. Self-care is one way you can do this, but it’s much deeper than just a surface-level practice that might spring to mind when I say the words self-care.In today’s episode of the How I Do...
2022-11-0734 minHow I Do ContentWhat Taylor Swift can teach you about launching. 5 tips for a magical launch experienceWelcome to the Midnights era!If you’ve been living under a rock or you’re simply not a Swiftie you might not be aware that on Friday 21st October – Taylor Swift dropped her much-anticipated 10th studio album, Midnights.In doing so, she sent Swifties around the world into a frenzy.And if there’s one thing Taylor Alison Swift knows how to do – it’s release a new album and do it in her own unique way.Other than my Queen Beyoncé – Taylor Swift is unmatched when it comes to building genuin...
2022-10-3118 minHow I Do ContentYour roadmap to generate 5 and 6 figure launches in 2023As you head full steam towards the end of the year – you naturally begin to think about next year right?I’m definitely already thinking ahead to what 2023 will look like for my business and of course that includes my launches – what offers I’ll be launching, when I’ll be launching them and what kinda prep work I need to start moving on now.And you might be thinking “it’s only October Tahryn, WHAT THE FUCK?!” But when you think about it – you want to:Be wrapped up for the year around mid-De...
2022-10-2515 minHow I Do ContentHow to cultivate confidence & create epic results in your business with Evelyn KellyCultivating self-belief, confidence and self-worth is essential to the success of your business.It affects EVERYTHING.From how you make decisions, to how you show up online and share your offers, through to how you support your clients.It’s linked to everything you do, which is why knowing how to create unstoppable self-belief, inner confidence and own your self-worth helps you create epic results in your business.Today’s guest on the How I Do Content Podcast is someone who knows a thing or two about how to do this – that i...
2022-08-0937 minHow I Do Content3 Lessons From 3 Years in Business - Part 1 - There’s no one right way to do businessLast week, The Social Bolt turned 3!Yes - time flies when you’ve got Hermione’s time-turner or when you run your own business - amirite?!Never in a wizard’s years, could I have prepared myself for the experience of running a business.I thought I was prepared - oh sweet, innocent Tahryn.So to celebrate my 3rd biz birthday, over the next 3 weeks I’ll be sharing 3 of my top lessons from 3 years in business.Thank you to my friend Harriet for this epic suggestion for a podcast...
2022-06-1409 minHow I Do Content50th Episode Special - Ask Me Anything - Hosted by Ellie SwiftHOLY FLYING DEMENTORS - It’s Episode 50 of the How I Do Content Podcast!I thought it would be a whole lotta FUN to get YOU to submit questions you really want to ask me and then throw over the hosting mic to the magical Ellie Swift (aka my always biz coach) to ask them.The result = a whole heap of magic insight into Tahryn the human AND Tahryn the Biz Wizard.I’m so excited to share this fun and fabulous 50th episode with YOU.To get to 50 episodes when I ne...
2022-04-2658 minHow I Do ContentAn Ode to My Dog NedToday is a very special day!It’s Ned’s 9th birthday.Now if you’re thinking “who the heck is Ned?!” - well he’s my best friend, my soulmate, the love of my life, my sidekick in life and business - and he’s my dog.So if your next question is - “why the heck are you doing a podcast episode about your dog Tahryn?!”Well you might be shocked to know that Ned is kind of a big deal around here. I would say (and most of my community would...
2022-02-1413 minHow I Do ContentHow to get magical brand photos for your business with Laura SummlaI remember my first branding shoot well.It was a week into being full time in my business and it wasn’t exactly my idea of a good time - but you know why I did it?Because people buy from people.And if I wanted people to know, like and trust me (especially just starting out) - I needed to share photos of me.Stock photos can only get you so far.And before you say “oh Tahryn, but I hate getting photos of myself taken because I’m not...
2021-12-0740 minHow I Do ContentWhy you need to take a break (Yes, You!)If you’re an avid listener of the How I Do Content Podcast you may have noticed that there was no new episode of the podcast last week.And it wasn’t because I don’t love this podcast anymore or that I couldn’t have pulled together an episode if I wanted to.But I decided to take a week off because that’s what I needed.I’d just come out of the launch of Become a Launch Wizard, I was deep and course creation and to be completely honest with you - I was...
2021-09-2108 minHow I Do ContentHow to Create a Standout Brand with Jacqui NauntonOne of the most fundamental aspects of content creation is consistency.But it doesn't just apply to how often you post...Consistency also means:Consistency in your messagingConsistency in selling AND of courseConsistency in your branding.Because without it you're missing out on the opportunity to build a standout brand.The type of brand that is uniquely yours and that builds real trust with your people.A key part of showing up confidently online…is having a consistent visual brand that makes a stand-out first impr...
2021-07-2748 minHow I Do ContentStrategy Isn't a Dirty Word with Ellie SwiftI’m Hermione-at-exam-time level excited because I have THE most magical guest to share with you today.A woman who’s had the biggest impact on my business (and my life) and who makes it to the top of my gratitude list time and time again.She is someone I met before The Social Bolt even existed…Her course was the first ever online course I invested in…And she’s been my business coach since the very beginning of The Social Bolt.I am, of course, talking about Ellie Swif...
2021-05-0652 minHow I Do ContentWelcome to How I Do ContentWelcome to the How I Do Content Podcast!I’m Tahryn, a content strategist and coach.I like to bring a bit of magic into everything that I do which is why I’m a self-appointed Content Wizard. Side Note: I’m also Harry Potter obsessed!You CAN create content in a way that is simple, fun and authentic to you. I want you to feel CONFIDENT and EMPOWERED to let YOU shine through all the content you create.This podcast will be a mix of hear...
2021-04-3007 min