Shows
The Hotel Podcast from AróEpisode 19 - The what, why and how of influencer marketing for hotelsIn this deep dive, we talk to Daniel Stewart from influencer marketing agency Tailify to better understand this oft maligned marketing channel.
He explains what an influencer is (and that they prefer to be called creators); why you would work with one (or several) to leverage this valuable marketing vertical; and how hotels can use the content influencers create for multiple organic and paid social media campaigns and measure the return on investment.
2023-09-1950 min
Mental Health at WorkRedefining work—as a workaholic (feat. Claudia Ceke | Tailify)Claudia Ceke, Head of People & Culture at Tailify, shares her experience of escaping workaholism and why you don’t always need an answer for someone who’s struggling—you just need to make space for them.HR folks & managers: check out Tough Conversations here. Learn how to navigate sensitive topics like salary chats, periods & work, letting people go, and much more 💪
2023-01-1134 min
Life in DigitalInfluencers and Values-Led Advertising with Didrik Svendsen, CEO & Co-Founder at TailifyAdvertising is “becoming people focused and humanised” as we move towards values led partnerships. Our next guest of the Life in Digital Podcast is Didrik Svendsen, CEO & Co-Founder of Tailify, who are shaping the world of influencer marketing, powered by science.
Didrik shares how in only a few years, influencers will account for the largest job role globally and what that means for the future of brands.
We jumped straight into this episode so no introduction from Ed as the guys were busy talking about the results of the Tailify values test…
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2022-06-2334 min
Oracles News Radio PodcastWomen's Safety in the UK, Jergens Recall, Weekly Astrology and MoreMarch 14 2022 AFTERNOON News hosted by Renee Thomas. Enjoy this #free podcast, which adds value by keeping you informed.Find the social media influencer psychology report mentioned in this podcast by clicking here: https://www.tailify.com/guide-to-influence/UN News Credit:Daniel Johnson UN News - Genevahttps://news.un.org/en/audio-hub White House excerpts - https://creativecommons.org/licenses/by/3.0/us/***[Amazon ads]Care Touch Blood Glucose Monitor Kit – Diabetes Testing Kit includes: 1 Blood Sugar Monitor, 100 Glucometer Strips, 1 Lancing Device, 100 Lance...
2022-03-1413 min
Oracles News Radio (Podcast for the New Age)Women's Safety in the UK, Jergens Recall, Weekly Astrology and MoreMarch 14 2022 AFTERNOON News hosted by Renee Thomas. Enjoy this #free podcast, which adds value by keeping you informed.
Find the social media influencer psychology report mentioned in this podcast by clicking here: https://www.tailify.com/guide-to-influence/
UN News Credit:
Daniel Johnson UN News - Geneva
https://news.un.org/en/audio-hub
White House excerpts - https://creativecommons.org/licenses/by/3.0/us/
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***
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2022-03-1414 min
The Influencer Marketing LabTailify's Alan Gray talks about The Psychologist's Guide to InfluenceEpisode 42 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Alan Gray, Senior Research Psychologist at Tailify.In this episode we discuss The Psychologist's Guide to Influence - a new handbook crammed with over 40 accessible tips designed to help marketers craft better influencer marketing campaigns by helping us spot the best...
2022-03-0931 min
15 Minutes With15 Minutes With Alan GrayIn our first episode of 15 Minutes With we're talking to Research Psychologist from Tailify, Alan Gray. In the episode we talk through his research on laughter and self disclosure and their effect on behaviour as well as how it can be used to develop relationships and be used by influencers and those delivering a marketing message.You can find out more about Alan and his research over at his website, Gray Area.OUR SEASON ONE COMPANION IS NOW AVAILABLE FROM AMAZON. GET YOUR COPY TODAY.Contact the 15 Minutes With Team: Email...
2022-02-2317 min
Marketing LaboratoryUnderstanding Influencer Marketing with Tailify and Marina LebanTailify's uniqueness lies within their scientific approach to influencer marketing, through which they seek to re-invent marketing and help companies creating brands that customers love and trust. In this episode, you get to hear more about that, as we have invited Alan Gray, Tailify's own Social Psychologist and Behavioural Change Analyst, and Marina Leban, Post-doctoral Researcher in Marketing at Copenhagen Business School. Together, they discuss the development of influencer marketing, as well the main opportunities and challenges associated with trust, authenticity, and the social relationship between the influencer and customer. You don't want to miss this!
2021-07-0932 min
Winfluence - The Influence Marketing PodcastValue Mapping: The Next Level of Influencer SelectionOnce upon a time, I was a fairly knowledgeable guy about social listening. (I still am, I think. But in the early 2010s I was kind of known for that.) Analyzing online conversations to mine for consumer insights became such a focus for me that I started a company around the practice. The Conversation Research Institute didn't last long because we didn't have artificial intelligence and machine learning algorithms to scale data analysis. We had a couple of people manually coding samples of conversation to extract signals from the noise.Imagine my intrigue when hosting the Influencer...
2021-05-2635 min
Influence Lab with TailifyFormer Group M CEO Rob Norman and Tailify discuss the future of influencer marketingThis week Tailify’s co-founder, Fredrik Martini, sat down with one of the most interesting people in marketing, Rob Norman. Rob is the former Global Chief Digital Officer and CEO of Group M and is an irrefutable icon of the media industry. We discussed everything from the creative process, to data and influencer marketing. This thought-provoking and insightful podcast offers a window into his fascinating career and how he predicts the future of influence will evolve. You can listen to the full episode here, but we’ve summarised some of our favourite parts from Rob’s inte...
2021-03-1650 min
Almost FoundersPaid advertising and why to avoid itFredrik Gernandt Segerby - Co-Founder at Tailify, influencer marketing platform serving 30% of all Fortune500 companies across 100 countries.Friends as co-founders. Smart or dumb? Why you should avoid using paid advertising in your early daysWhen can it actually be helpful?Want to be matched with 15 other ambitious aspiring founders? Sign up to Waves here.
2021-03-0417 minInfluence Lab with TailifyWhat is the Influence Economy?The final episode in our series covers one of the most important topics of influencer marketing: how to measure the ROI of influencer campaigns. See acast.com/privacy for privacy and opt-out information.
2021-01-2815 minInfluence Lab with TailifyWhat is the Influence Economy?Episode 3 of the 'What is the influence economy?' series introduces how to work with influencers effectively to create campaigns. Now you've found your influencers, what strategies can you implement to work with them to drive business results. See acast.com/privacy for privacy and opt-out information.
2021-01-2809 minInfluence Lab with TailifyWhat is the Influence Economy?How do you find the right influencers? It's a problem that has challenged companies for the last decade as they tackle the digital space. Ian Randolph, head of Product and R&D at Tailify is helping to build an AI selector tool to do just this. This episode covers how he is training the AI to find the perfect influencers for your campaigns. See acast.com/privacy for privacy and opt-out information.
2021-01-2810 minInfluence Lab with TailifyWhat is the Influence Economy?Welcome to 'what is the influence economy?', a series where we explain how consumer attention has shifted in the digital age to give way to a new method of communicating. Consumers aren't seeking out your brand ads anymore, they are choosing to listen to those they trust! Join Ian Randolph as he introduces how he's mapping the future of influence, using AI. See acast.com/privacy for privacy and opt-out information.
2021-01-2810 minInfluence Lab with TailifyTop Trends of 2021Ellie Owen introduces us to the key trends hitting content creation in 2021. See acast.com/privacy for privacy and opt-out information.
2021-01-2708 minInfluence Lab with TailifyTop Trends of 2021Chester Robinson introduces how brand ambassadors can transform your influence strategy using key examples such as Nike and Jordan. See acast.com/privacy for privacy and opt-out information.
2021-01-2709 minInfluence Lab with TailifyTop Trends of 2021Katie McKane introduces us to some of the hottest trends on TikTok as she discusses the self-realised influencer of 2021. See acast.com/privacy for privacy and opt-out information.
2021-01-2710 minInfluence Lab with TailifyHow to Become a Category LeaderEpisode 4 of the 'how to become a category leader' series teaches you how to put all those lessons into practice and prosper as a category leader! See acast.com/privacy for privacy and opt-out information.
2021-01-2711 minInfluence Lab with TailifyHow to Become a Category LeaderEpisode 3 of How to Become a Category Leader, by Luca Tornese, covers how to scale your campaigns. Once you've done the work, made a fantastic campaign and have seen results, how do you grow this success into a global brand? See acast.com/privacy for privacy and opt-out information.
2021-01-2709 minInfluence Lab with TailifyHow to Become a Category LeaderEpisode 2 of the How to Become a Category Leader series covers how to collaborate with influencers effectively. From how to create campaigns to how to find the right influencers, Luca Tornese takes us through the best strategies to collaborate with influencers. See acast.com/privacy for privacy and opt-out information.
2021-01-2711 minInfluence Lab with TailifyHow to Become a Category LeaderEpisode 1 of the How to Become a Category Leader series, with Luca Tornese, introduces the three stages of how brands can become category leaders using influence. This episode provides context and structure for the rest of the episodes. See acast.com/privacy for privacy and opt-out information.
2021-01-2706 min
bCreator: Serious InfluenceSeries 3, episode 2: Adam Ward, Influencer Marketing ConsultantIn this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Adam Ward, who is an influencer marketing consultant.
Adam has worked at agencies including Cake, Dare and Hey Human, and specialises in influencer marketing strategy. Now consulting at Tailify, he has a keen interest in creative and data, and illustrating what the return on investment of influencer marketing can be.
Adam discusses the budgets being invested into the influencer space, why there is a great need for strategy as opposed to just execution in campaigns, as well as his predictions that...
2019-11-0454 min