Shows
Brand Talkies a.k.a The BT ShowAI, Branding & Content Strategy with Colleen Jones | Brand Talkies 🎙️Join us on Brand Talkies (The BT Show) as we chat with Colleen Jones, a content strategy expert, author of The Content Advantage, and the mastermind behind Content Science.
In this episode, we explore:🎯 How AI is transforming content marketing📢 The biggest content scaling mistakes brands make🤖 How to balance authenticity & automation💡 Unexpected places to find content inspiration
Plus, Colleen shares a Star Wars-inspired content strategy tip!
📖 Get "The Content Advantage" today & elevate your content game!
🎥 Watch the full episode on YouTube
#BrandTalkies #Marketing #ContentStrategy #AI #Podcast #Brand...2025-02-0630 min
Beyond The Words[Marketing Edition] The secret to Global Growth Marketing | With Tamanna Chanana | beyondthewordsWelcome to a new episode of Beyond the Words, where we speak to Tamanna Chanana. Tamanna is an International Speaker and Podcaster, alongside being a Senior Manager of Global Growth Marketing at Whatfix. In this podcast, she speaks about what it is to be a T-Shaped Marketer as well as her journey in becoming a LinkedIn Top Voice and it how it changed her life. Enjoy! Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.2024-11-0728 min
Brand Talkies a.k.a The BT ShowHow to Build a Strong GTM Strategy: 5 Key Points with Parth Chopra(Director at ADP Ventures, ex-Bain and Company)Your GTM strategy shapes your market entry success.
Know these 5 things before creating your Go-to-Market plan with Parth Chopra:
A solid GTM plan is crucial.
It determines how you launch.
It decides your market impact.
What should you know first?
How can you ensure success?
Parth Chopra shares 5 key insights for a winning GTM strategy.
Insights like:
→ Understanding your target audience
→ Defining your unique value proposition
→ Analyzing the competition
→ Choosing the right channels
→ Setting clear metrics for success
These insights are game-changers.
Master them to boost your market entry.
But how? Where to start?
Here's your guide:
1. Know Your Audience
R...2024-11-0723 min
Brand Talkies a.k.a The BT ShowS2 #5 Navigating the Future of Marketing: AI, Content, and Career Growth with Swati PaliwalIn this episode of Brand Talkies, we bring you a fascinating conversation with Swati Paliwal, Head of Marketing at Sprouts.ai. Host Tamanna Chanana sits down with Swati to explore her journey from freelancing to leading marketing efforts at major brands like Flipkart, MX Player, and Disney+ Hotstar, before transitioning to the B2B SaaS world. Swati discusses the evolution of content marketing, the growing role of AI, and the strategies that have fueled her success in this competitive landscape.
Whether you're an aspiring marketer or a seasoned professional, this episode is packed with...2024-10-2432 min
Brand Talkies a.k.a The BT ShowS2 #4 Google's Digital Marketing Secrets Revealed: Insider Tips from an Google Account ManagerDive into the world of digital marketing with Google India's Account Manager, Tanvi Bangia, as she shares exclusive insights on Brand Talkies aka The BT Show. Discover how to build lasting client relationships, navigate privacy concerns, and drive product adoption in 2024. From Google's work culture to data-driven marketing strategies, this episode is packed with actionable advice for marketers at all levels.
Top 3 Takeaways:
Building Trust is Key: Establishing strong client relationships hinges on trust and transparency. Active listening and empathy are crucial in understanding client needs and fostering long-term partnerships.
Data-Driven Decision Making: Combining creativity with...2024-09-1922 min
Brand Talkies a.k.a The BT ShowS2 #3 Championing Growth Marketing Strategies for Fintech/PSP Success in 2024Dive into the future of marketing with Karan Bhargava, a fintech maverick and formerly a part of Google Pay’s marketing team.
In this electrifying episode of Brand Talkies, we unpack:
• Digital transformation in finance
• AI-driven marketing breakthroughs
• Building unshakeable user trust
• Regional vs. global marketing tactics
• Cybersecurity in the digital age
🛡️From Google Pay's success to NBFC insights, Karan shares insider insights on:
• Growth hacking for startups and tech giants
• The art of brand storytelling
• Data-driven marketing strategies
• Mobile payments & digital wallet adoption
Don't miss this masterclass in modern marketing! Perfect for marketers, fintech enthusiasts, and business leaders navigating the digital landscape.
#D...2024-07-2528 min
Brand Talkies a.k.a The BT ShowS2 #2 Secret Sauce to Championing SaaS Marketing with Santosh Choudhary (Part 2)Join us for Part 2 of an insightful conversation with Santosh Choudhary, former B2B Marketing Lead at Meta, as we explore the future of SaaS marketing. In this episode, we dive deep into the top three trends shaping the industry and discuss how businesses can adapt to the rapidly evolving landscape, particularly with the rise of AI.
Discover how AI is impacting marketing strategies and learn why some AI tools may be more relevant than others. Santosh shares his mental model for evaluating new technologies, the potential shift towards VR, and the future of...2024-06-2725 min
Brand Talkies a.k.a The BT ShowS2 #1 SaaS Marketing Meets B2B Marketing: A Match Made for Growth Hacking(Part 1)🎙️ New Season, New Insights! Brand Talkies is back with an electrifying conversation on the art of SaaS marketing.
In this season premiere episode, host Tamanna Chanana is joined by Santosh Choudhury, a seasoned B2B marketing expert formerly with Meta. Get ready to unravel the secrets behind effective SaaS marketing strategies, the power of personalization, and the importance of storytelling in a digital-first world.
Santosh shares his marketing journey, shedding light on the unique challenges and opportunities in the SaaS space (11:45). He dives deep into the role of personalization, emphasizing its significance for enterprise-level customers and h...2024-05-3018 min
Brand Talkies a.k.a The BT Show#10 Empowering Women in Tech with Maria Rajpoot(Business Success Consultant at Credera, 5X Salesforce Certified): How to Become a Salesforce ConsultantMaria Rajpoot shares her journey from marketing to tech, emphasizing the importance of soft skills and mentorship for women in the industry.
Highlights - 🚀 Maria's career transition from marketing to tech through learning SQL.
- 🎯 The need for awareness about diverse tech roles and breaking stereotypes.
- 💼 Maria's role as a leader in the Salesforce Women in Tech group, promoting inclusivity.
- 🌟 The importance of mentors in career development and learning from their experiences.
- 🤖 The evolving landscape of marketing with automation, AI, and personalized customer experiences.
- 🌍 The progress in increasing women's representation in tech, but the need...2024-05-0933 min
Brand Talkies a.k.a The BT Show#9 How to Build an Ecommerce Business in 2024 [FROM $0-$1M] with Chris LongFellow(CEO,WeTakeFlight)Ever wondered how to turn casual visitors into loyal fans?
Join me, Tamanna Chanana, as I sit down with CRO maestro Chris Longfellow to unlock the secrets of Conversion Rate Optimization. Get ready for a game-changing conversation!
🔍 Insightful Career Journey
🚀 Successful Case Studies Revealed
📱 Mobile-First Strategies
🎯 Perfecting Call-to-Actions
🧪 A/B Testing Deep Dive
🛠️ Hands-On CRO Advice
Stick around till the end for a special giveaway – a crucial list of CRO points to elevate your game! If you're ready to boost your su...2024-05-0826 min
Brand Talkies a.k.a The BT Show#8 How Digital Marketing helps to grow your business with Prof. Christian Farioli(CEO at ESD, Dubai)Join Tamanna Chanana in this enlightening conversation as she sits down with Professor Christian Farioli, the mastermind behind 'The Pizza Guide to Digital Marketing.' Get ready for a deep dive into the world of digital marketing strategies that'll transform your approach.
🍕 **Topics Covered:**
- From IT engineer to marketing maestro: Christian's fascinating journey
- Crafting impactful digital campaigns: Behind-the-scenes insights
- Unveiling 'Pizza and AI': Simplifying AI in marketing
- Inspirational tips for budding digital marketers
- Measuring marketing success: The secret sauce
...2024-04-0337 min
The Digital Adoption Show | Upskilling the Future Digital WorkforceMaximizing Productivity Through Learning in the Flow of WorkIn this enlightening episode of the Digital Adoption Show, host Tamanna Chanana, Senior Growth Marketing Manager at Whatfix, delves into the transformative role of Learning and Development (L&D) in today's fast-paced workplace. This episode is a part of L&D Upskill mini-series, aimed at uncovering innovative strategies and insights for driving both employee and organizational development.Our special guests, Andrew Jacobs, Chief Executive Officer of Llarn Learning Services, and Fran Harrison, a Learning Technology Strategist at QA Ltd, join us to share their vast experiences and forward-thinking approaches to learning in the workplace. With over 25 years...2024-02-2927 min
Brand Talkies a.k.a The BT Show#6 Emerging FMCG Trends in 2024 with Varun Sethuraman(Business Head, Nestle India and SEA)Hey there, and welcome to another exciting episode of Brand Talkies! I'm your host, Tamanna Chanana, and today, we've got a real treat for you. We're diving into the world of FMCG with the one and only Varun Sethuraman.
Varun is a seasoned FMCG marketer with over a decade of experience at Nestle, leading the charge to revolutionize brand love for the iconic Maggi noodles. With his keen eye for strategy, innovation, and consumer insights, Varun has been instrumental in driving long-term brand growth while keeping an ear to the ground for emerging trends.
In...2024-02-1520 min
Brand Talkies a.k.a The BT Show#5 How to Master Content Marketing Better Than Netflix with Tara Kapur(Head of Marketing India at Duolingo English Desk)📍 Kickstart 2024 with a bang! Join us on Brand Talkies as we dive into the dynamic world of marketing. Tamanna Chanana, your host, welcomes the trailblazing Tara Kapur, an award-winning marketing leader with a fascinating journey through Netflix, VICE Media, and currently the Head of Marketing India at Duolingo English Desk.
🚀 In this episode, Tara shares insights from her 15+ years of experience, where her journalism background intersected with marketing brilliance. From shaping Netflix's success in India to co-founding the award-winning feminist platform Vitamin Stree, Tara's unique lens spans journalism, marketing, and entrepreneurship.
🔍 Discover how Tara's exceptional storytell...2024-01-1725 min
Brand Talkies a.k.a The BT Show#4 From Takeoff to Touchdown: How Digital Marketing is Transforming the Customer Experience with Shitiz Dogra (Digital Marketing Leader)Welcome to the exciting Brand Talkies a.k.a The BT Show! Get ready to be captivated by our wonderful host, Tamanna Chanana, as she engages in a thought-provoking conversation with the brilliant Shitiz Dogra. With over ten years of experience in marketing, sales, and growth hacking, Shitiz brings a wealth of knowledge and expertise to the table. Currently an Associate Director of Digital Marketing at Indigo, Shitiz has a background in entrepreneurship and a deep passion for all things digital marketing, making him a perfect guest for our show.
📚 **Don't miss out on the...2023-12-1326 min
Brand Talkies a.k.a The BT Show#3 How Influencer Marketing is re-shaping the Photography Industry with Gaurav Markan(Head of Ambassadors, Strategic Alliances andB2B Marketing at Canon India)
🎙️ Join us for an engaging conversation with Gaurav Markan, a visionary at the intersection of technology, marketing, and visual storytelling. Gaurav shares his remarkable journey from a tech background to becoming a prominent figure in the world of photography and cinematography.
🔑 Key Takeaways:
Innovation & Relatability: Discover why innovation and relatability are crucial in marketing, especially in reaching the dynamic young audience.
Triad of Marketing: Gaurav emphasizes the three pillars of successful marketing - product, technology, and artistry.
Blue Ocean Strategy: Uncover the power of exploring uncharted territories to create d...2023-11-0245 min
Brand Talkies a.k.a The BT Show#2 Mastering the Art of Storytelling in Video Marketing with Sindhu Biswal(Marketing Advisor, ex-Paytm,FilterCopy,BetterHalf)Learn the inside scoop on creating viral video marketing campaigns from Marketing Advisor, Sindhu Biswal.
In this exclusive interview, Sindhu reveals his step-by-step formula for video marketing success, drawing on his experience spearheading blockbuster campaigns for major brands.
Get proven tips on:
Crafting attention-grabbing scripts & storytelling
Optimizing for distribution platforms
Analyzing retention and engagement data
Producing cost-effective video content
Building a skilled creative team
Adapting for vertical short-form video
Connecting with audiences emotionally
Discover how B2B brands like Mailchimp and GoDaddy build connections through video just like B2C marketers.
...2023-10-1851 min
Brand Talkies a.k.a The BT Show#1 How To Create Viral Content For Your Clothing Brand in 2024 with Chayan Verma(Head of Marketing, Sabhyata India)Brand Talkies: Unveiling the Soul of Sabhyata with Chayan Verma
Welcome to the debut episode of Brand Talkies, also known as the BT Show, where we're committed to uncovering the captivating stories behind your favourite brands. I'm your host, Tamanna Chanana, and today, we have an exceptional guest with us. He's the brilliant mind behind Sabhyata's marketing magic, skillfully blending tradition with trendsetting. Please join me in extending a warm welcome to Chayan Verma, the Head of Marketing for Sabhyata.
Chayan Verma, the driving force behind Sabhyata's marketing journey, has consistently delivered groundbreaking marketing strategies...2023-09-0630 min
Brand Talkies a.k.a The BT ShowBrand Talkies a.k.a The BT Show(Your own marketing podcast) - The Show TeaserDiscover the Fascinating Stories Behind Iconic Brands on Brand Talkies
Have you ever wondered about the captivating stories behind your favourite brands? Join host Tamanna Chanana as she unveils the magic behind successful brands on Brand Talkies.
On this engaging marketing podcast, you'll get an insider's look into the world of branding straight from industry experts and innovators. Learn about the creative strategies, unsung heroes, and unconventional marketing stunts that transformed simple ideas into legendary brands.
Whether it's the history behind Nike's Swoosh logo...2023-08-1602 min