Shows
Mindful MinutesOne Number to Rule Them All: The Strategic Metric Behind Every Scalable Brand with Tanay SarpotdarIn this no-fluff, boardroom-ready episode, Tanay Sarpotdar unpacks a bold idea: every truly scalable brand runs on onestrategic number. Not a vanity stat. Not a dashboard distraction. A signal strong enough to guide cross-functional decisions, fuel product bets, and unify teams.2025-05-3012 min
Mindful MinutesBharat Rising: How to Craft Region-Specific Marketing Strategies in Tier 1, Tier 2 & Tier 3 India with Tanay SarpotdarIn this episode of MindfulMinutes, Tanay Sarpotdar takes you on a witty, honest, and strategic journey through the complexity of marketing in modern India — or rather, Bharats. This isn’t your standard Tier 1 vs. Tier 2 vs. Tier 3 breakdown. It’s a reframing of how strategic marketers and founders can build context-first, culture-sensitive, and behavior-aligned go-to-market strategies in an India that’s scaling in parallel - not in hierarchy.2025-05-1410 min
Mindful MinutesAdventures in Cross-Channel Marketing: Can I Add AI Without Losing My Mind? with Tanay SarpotdarIn this episode of MindfulMinutes, we explore the wild world of cross-channel marketing and whether AI can truly make life easier for SMBs—or just add more chaos. With platforms like Instagram, email, paid ads, and SMS demanding constant attention, staying consistent feels impossible. Enter AI and Agentic AI—tools that promise to automate, personalize, and optimize, but only if used strategically. We dive deep into where AI excels (content personalization, predictive analytics, and ad optimization) and where human oversight remains essential (brand storytelling and strategic decisions). You’ll walk away with a smarter AI roadmap, practical insights on integr...2025-03-2410 min
Mindful MinutesMarTech Overload: The Right AI Tools vs. The Hype with Tanay SarpotdarIn this episode of MindfulMinutes, we cut through the MarTech chaos and get real about AI-driven marketing tools. With thousands of solutions flooding the market, SMBs often find themselves chasing trends instead of solving real business challenges. So, which tools actually drive results, and which ones are just expensive distractions?We’ll explore when to trust AI automation and when human intuition needs to step in—because not all AI decisions should go unchecked. From predictive analytics and chatbots to content automation and customer segmentation, we break down what’s working in 2025 and where marketers need to be cau...2025-03-0715 min
Mindful MinutesDark Side of AI Marketing: Are SMBs Being Left Behind? with Sandali Tiwari and Tanay SarpotdarIn this episode of MindfulMinutes, host Tanay Sarpotdar teams up with Sandali Tiwari, Lead Content Strategist, to uncover how AI favours big enterprises while smaller businesses struggle to keep up. From budget traps to automation illusions, we will try to break down the hidden challenges and share smart, budget-friendly strategies to help SMBs harness AI without losing their personal touch. Tune in for real talk, expert insights, and actionable tips to outsmart the AI marketing game—without breaking the bank!2025-02-2830 min
Mindful MinutesHuman Bias in AI Marketing: Are We Programming Our Own Mistakes? - Tanay SarpotdarAI is revolutionizing marketing—but are we unknowingly teaching it our own biases? In this episode of MindfulMinutes, we dive into the hidden pitfalls of AI-driven marketing and how bias sneaks into machine learning, NLP, and recommendation engines.From skewed ad targeting to exclusionary content, we explore real-world examples of AI bias and its impact on SMBs in 2025. More importantly, we break down how businesses can outsmart AI bias through ethical AI practices, bias audits, and inclusive data strategies.If you’re a marketing leader or SMB owner leveraging AI, this episode is a must-listen! Tune...2025-02-1412 min
Mindful MinutesDigital First Branding: Thriving in India’s Tech Driven marketplace with Shantanu Parmar and Tanay SarpotdarIn this episode of MindfulMinutes, host Tanay Sarpotdar is joined by branding expert Shantanu Parmar to explore Digital First Branding and its impact on India’s tech-driven marketplace. They discuss how businesses can leverage AI, data, and automation to create agile, customer-centric brand strategies. From the rise of vernacular content and LinkedIn’s role in B2B marketing to the challenges of digital adoption and data privacy, this episode offers insightful strategies and actionable takeaways for leaders looking to thrive in a digital-first world. Tune in for expert perspectives on shaping the future of branding!2025-02-0439 min
Mindful MinutesThe Power of Storytelling: Crafting Authentic Brands for Indian SMBs with Shantanu Parmar and Tanay SarpotdarWelcome to another episode of the MindfulMinutes Podcast. I’m Tanay Sarpotdar, and today, we’re diving into a topic that’s both timeless and transformative: The Power of Storytelling: Crafting Authentic Brands for Indian SMBs. Last week we delved into “branding beyond logos” with Shantanu Parmar and it has been an amazing conversation starter amongst colleagues so far. Everyone loves an honest opinion and attempt. So here we are back again as promised to take the discussion further.Storytelling has been a cornerstone of human connection for centuries. Whether it’s Mahabharata, Ramayana, Panchatantra, or the tales we sha...2025-01-2133 min
Mindful MinutesBranding Beyond Logos: Why Indian SMBs Are Redefining Their Identity with Shantanu Parmar and Tanay SarpotdarBranding is a fascinating world—it’s both art and science, strategy and emotion. And while big brands often dominate the conversation, it’s the small and medium businesses—the SMBs—that have some of the most inspiring stories. Think about it: in India, SMBs make up nearly 30% of our GDP and employ millions. Yet, in a world saturated with marketing noise, how do they stand out?In this episode, we’re going to discuss something that’s transforming the SMB landscape in India:"Branding Beyond Logos: Why Indian SMBs Are Redefining Their Identity."with Shantanu Parmar, Branding Manag...2025-01-1444 min
Mindful MinutesPersonalization vs. Privacy: Balancing the SMB Marketing Equation in 2025 with Tanay SarpotdarIn this insightful episode, we explore the delicate balance between personalisation and privacy—an essential equation for small and medium businesses in 2025. As customers demand tailored experiences and heightened transparency, SMBs face the challenge of meeting these expectations while respecting data privacy.Join us as we delve into why personalization is a game-changer for SMBs, unpack the growing importance of privacy, and share actionable strategies to ethically navigate this landscape. From leveraging zero-party data to embracing transparency and ethical AI, we offer practical advice to help you build trust, foster loyalty, and drive growth.Tune in...2025-01-0413 min
Mindful MinutesMarketing Alchemy: 50 Questions CMOs Must Answer for 2025 with Tanay SarpotdarIn this episode of MindfulMinutes, we take you on a thought-provoking journey through the 50 essential questions every CMO and marketing leader should be asking as we head into 2025. This isn’t just another list of trends—it’s a deep dive into the challenges and opportunities shaping the future of marketing leadership.From redefining your Ideal Customer Profile to navigating the rise of AI, balancing creativity with data, and adapting to the evolving role of fractional CMOs, these questions are designed to spark reflection, inspire innovation, and challenge the status quo.Expect wit, insight, and the oc...2024-12-2319 min
Mindful MinutesHow AI and Personalization Are Revolutionizing Customer Engagement with Tanay SarpotdarIn this episode of The Growth Spotlight, we explore how AI and personalization are transforming customer engagement for SMBs. With real-world examples from Indian companies, we showcase how businesses are using AI-driven strategies to enhance experiences, boost customer retention, and achieve measurable growth.Whether you're an entrepreneur or a business leader, this episode offers practical insights and actionable tips to help you start leveraging AI for your business. Tune in to discover how to make smarter connections with your customers and set your business apart.2024-12-1610 min
Mindful MinutesFrom Strategy to Supercharge – Future-Proofing SMB Growth with Demand Gen in 2025 with Tanay SarpotdarAs 2025 approaches, the pace of change in the business world is accelerating—and for SMBs, the stakes couldn’t be higher. In this episode of SMB Growth Unlocked, we explore how demand generation can evolve from a marketing tactic into a powerful growth engine for your business.Join Tanay Sarpotdar as we dive into:Why demand generation is a must-have strategy for SMBs.Advanced, actionable tactics tailored for SMB success.The critical role of strategic marketing advisors in aligning goals and driving ROI.If you’re ready to turn marketing from an expense into an invest...2024-12-1007 min
Mindful MinutesRevolutionizing Customer Relationships: A CRM Implementation Roadmap with Tanay SarpotdarIn this episode we explore how small and medium businesses (SMBs) can harness the power of Customer Relationship Management (CRM) to transform customer interactions and drive sustainable growth. Drawing from Marinoid’s insightful blog, "Revolutionizing Customer Relationships: A CRM Implementation Roadmap," we delve into actionable strategies for choosing the right CRM, streamlining data migration, customizing workflows, and using automation to enhance efficiency. With practical tips and marketing advisor insights, this episode helps SMBs navigate the CRM journey—from defining clear objectives to analyzing data for continuous improvement. Whether you're implementing CRM for the first time or optimizing your...2024-12-0214 min
Mindful MinutesFrom Vision to Victory: How SMBs Can Build and Sustain a Powerful Growth Story through Strategic Marketing with Tanay SarpotdarIn this episode, we dive into the essential strategies that small and medium businesses (SMBs) can leverage to craft and sustain a compelling growth story. Drawing inspiration from Marinoid’s insightful article, “From Vision to Victory,” we discuss how SMBs can transform their vision into actionable, effective marketing strategies that drive long-term success.Join us as we explore the key elements of vision alignment, audience targeting, digital storytelling, and the latest tools in automation and AI to supercharge efficiency. Learn how agile marketing approaches can help you stay flexible, pivot quickly, and keep up with the ever-evolving landsc...2024-11-1413 min
Mindful MinutesDecoding the Marketing Agency mystery for SMBs with Shraddha Agrawal, founder DigiDNAFor the 4th episode, I have with me a kind of mirror image of myself but with a lot more energy and zeal. Please welcome Shraddha Agrawal, founder of DigiDNA, an avid marketer, IIM grad and someone who enjoys helping companies achieve their dreams. Our experienced hosts will break down industry jargon, share success stories, and discuss common challenges faced by SMBs in their marketing endeavours. Whether you're a business owner looking to elevate your brand or a marketing professional seeking actionable advice, this podcast is your go-to resource. Don't let the marketing agency mystery hold your business back – le...2023-12-2935 min
Mindful MinutesThe Art of Persuasion: Emotional Intelligence in B2B Marketing and Sales with Master Trainer, Amarendra ChitaleSeason 1 episode 3 on #MindfulMinutes, we are going to discuss the psychology of persuasion. In B2B marketing and sales, can persuasion techniques be used to better our conversion rates and customer satisfaction? Persuasion - is a term that has been used extensively as a control mechanism - internally and externally. Everything in demand generation or even marketing overall aims at persuading the market, the customer or anyone to take some action. Is there a way we can enhance it? Yes we can. And one of the answers is Emotional Intelligence.Listen to this podcast for more insights.2023-10-0940 min
Mindful MinutesCultivating a B2B Success Mindset using NLP with Master Trainer, Amarendra ChitaleHi Everyone, Welcome back to our podcast, #MindfulMinutes - season 1 episode 2! For the 2nd episode, I have with me Amarendra Chitale, NLP Master Trainer | Coaching Psychotherapist | Founder and CEO - AgileNeuro | President-AANLP, Athlete, Cricketer, Tennis player, and above all a dear friend.I still remember when I met this freakishly tall fellow in school. Now his work is soaring new heights. Well, Amarendra is straight as an arrow - no words minced - no shyness - and an appetite for laughter. There is no one in this world who won’t enjoy his training. It’s an irony in a se...2023-09-2542 min
Mindful MinutesCritical Marketing Elements for B2B companies with 360 degree marketer, Kunal ShahFor the first episode, we have Kunal Shah, a Healthcare marketer, Microbiologist, Alcohol Technologist and above all a dear friend. We have worked together and brainstormed countless ideas while working together and even beyond. So, it made perfect sense to invite him and let the world know his 360 marketing degree vision.2023-09-1147 min