Tania Bhattacharyya - Podcast Details

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SEO for Established Entrepreneurs: The Basic BStorytelling on LinkedIn w/ Tania Bhattacharyya📲 Text me! (Add your email or phone number in the message if you want a response 😉)Ever thought about sharing more stories on LinkedIn? I know—it can sound almost counterintuitive to think of bringing personality to a platform that’s thought of as “boring,” “professional,” even “stuffy.” Newsflash! LinkedIn isn’t just a place recruiters go to post open jobs.Tania Bhattacharyya is here to spill storytelling best practices for LinkedIn! In this episode, you’ll hear what drew her to the platform in the first place, how storytelling on LinkedIn transformed her business, & the most doabl...2025-02-2131 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE71: Sneak Peek into The Thought Leadership Clarity CourseDecember’s a great time for new year business planning. But strategy and visioning are hard (or unhelpful) without deep clarity in your brand. That’s why I’m sharing the first part of my Thought Leadership Clarity Course, an eight-part audio course with an accompanying 35-page guidebook. It includes a proven sequence of practices, exercises, and questions to hone in on your personal brand messaging – including your vision, origin story, and perspectives. Resources from this episode:Grab your free Episode 1 guidebook for the Thought Leadership Clarity Course here. And - use code...2024-12-1821 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE70: Reflection Questions for Thoughtful ContentReflection doesn’t always come up as a key marketing skill (like writing, strategy, or knowing an algorithm.) BUT to get visible as a go-to voice in your field, you need to first pause, reflect on your experiences, and clarify your perspectives, In this podcast episode, I talk about how building a habit of reflection will support your thought leadership practice and share dozens of reflection questions for you – to make this executive visibility habit stick.What better time to reflect than year end?We discussed:[02:59] Reflection for thought leadership[05:29] Prompts to r...2024-12-0419 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE69: Executive Visibility for IntrovertsExecutive visibility… a lot of people tell me, “Tania, I'm just too introverted to put myself out there.” I really do get it. Being perceived and opening yourself up to potential judgment can be very scary. But when I think about what introversion really is: thriving from time spent alone or in 1:1 conversations where we feel seen and understood - executive visibility is a perfect fit for our tendencies.In this episode, I share ways to shift your mindset if introversion is a barrier to getting visible. I also share action steps to show up in a way tha...2024-11-2020 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE68: 10 Strategic LinkedIn Use Cases for Social Impact CommunicatorsUsing LinkedIn is kind of like eating your vegetables. You know it’s good for you and something you’re “supposed” to do. But you’re a social impact communicator. You’re busy and you have a lot of options for ways to get your message out there. That means you have to be strategic about where you spend your time. In this episode, I share 10 ways you can strategically use LinkedIn as a social impact communicator. Hopefully, this will give you some ideas of not only what you should do when you get on LinkedIn to amplify your...2024-11-0619 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE67: What I Learned at the Communications Network Annual Conference*In the episode, I accidentally say "offensive" instead of "defensive" when talking about my second takeaway - my error!*I just got back from the Communications Network Conference in Kansas City! I’m taking a page out of my own book (aka the previous episode) and sharing key takeaways and practical applications from what I learned – specifically for your thought leadership and executive visibility on LinkedIn. We discussed:[01:54] Tips for showing up confidently with your messaging [04:40] Storytelling as a defensive strategy[07:05] Tying back stories to what’s actually important[09:46] Create a thou...2024-10-2315 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE66: Conference Connections: LinkedIn Strategies Before, During, and AfterWe’re in the thick of conference season. LinkedIn is a great tool to prepare for gatherings beforehand, build stronger connections during the event, and maintain relationships into the future. How do you maximize LinkedIn for conferences? The work starts before you arrive and continues after you leave. Let’s talk about it. In this episode, we'll explore how to leverage LinkedIn to have a better conference experience, and to turn those brief conference encounters into ongoing relationships that can drive your mission forward.We discussed:[02:25] Leveraging LinkedIn befor...2024-10-0918 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE65: Why, When, and Where of Storytelling for Social Impact CommunicationsDo you gravitate towards statistics over storytelling in your social impact communications? You’re not alone – in a Stanford study, students were asked to prepare a 1 minute speech about crime. Students used an average of 3 statistics in their 1 minute speech, but only 1 in 10 students told a story. Just 10 minutes later, only 5% of people remembered the data shared. However, 63% of attendees remembered the stories. In this episode, we're going to explore the why, when, and where of using storytelling in your social impact communications to drive your mission forward. We discuss:...2024-09-2519 min

The Biz of Nonprofit Consultants28: Embracing Thought Leadership with Tania BhattacharyyaWhat do you think of the term “thought leader”? Almost every client I work with needs to create MORE visibility for their business to attract and nurture clients. My hope is that this episode will help you embrace your own thought leadership because the world NEEDS your voice and your point of view. I'm joined by Tania Bhattacharyya who helps social impact leaders and organizations share their thought leadership on LinkedIn. We tackle self-doubt, the power of personal narratives, and the courage to share your unique perspective. We also discuss how cultural nuances influ...2024-09-1656 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE64: BTS of writing, publishing, and promoting a book (in record time) with Dana SnyderPublishing a book is such a credibility-builder. It opens new doors, builds trust with your ideal audience, and cements your thought leadership in your field. But it can be a LOT to take on in addition to your existing social impact work. Dana Snyder joined us by the campfire to share the behind the scenes of writing, publishing, and promoting her new book in record time (writing it in 4 weeks and publishing it in 4 months!) Dana’s the founder of Positive Equation, a sought-after keynote speaker, host of the acclaimed global podcast “Missions to Movements”, and creator of the...2024-09-1131 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE63: Getting Visible as an AAPI Leader with Bernice Chao and Jessalin LamWelcome to our final episode of this special summer series of the Campfire Circle podcast. We’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.This episode is from a longer conversation with Bernice Chao and Jessalin Lam where we dive into the unique visibility challenges that AAPI leaders face. They share practical tips and stories about how they reframed cultural messages and norms to better advocate for themselves and secure new opportunities at work.To listen to the full episode, visit: LUMOS MARKETING...2024-08-2811 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE62: Nurturing Future Social Change Agents For Social Impact with Dr. Devona Stalnaker-ShofnerWelcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.This episode is from a longer conversation with Dr. Devona Stalnaker-Shofner, a professor and mental health counselor. We are diving into how we can nurture future social change agents and ground ourselves in our “why.” Finally, we talk about a new form of leadership that’s rooted in purpose and values instead of power and control.This episode is over two years old, so there’s some mention...2024-08-1413 min

Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven EntrepreneursPractical Strategies for Using LinkedIn for Podcast Promotion with Tania BhattacharyyaSocial media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: the ones on which you spend your time online. This month for our Summer Social Series, I’m speaking with experts from the various platforms about promoting your podcast so you can figure out what works best for you. Today, we’re talking about the most underutilized platform, LinkedIn. This week, episode 164 of Listeners to Leads is about practical stra...2024-08-0829 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE61: A Mini-Masterclass on Brand Storytelling with Ché Elizaga CastroWelcome back to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.This episode is from a longer conversation with Ché Elizaga Castro, a brand strategist and storyteller. We are diving into the power of story for change, especially our personal stories and the things we've grown through to become the guides we are today. We also talk about the evergreen, timeless power of brand storytelling (even when faced with rapid changes in marketing.) Algorithms are always changing but s...2024-07-3112 min

Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & FundraisingE50: Building Your LinkedIn Presence as a Nonprofit Leader with Tania BhattacharyyaToday on the Lead with Heart podcast, I’m joined by the incredible Tania Bhattacharyya, founder of Lumos Marketing and thought leadership consultant for social impact entrepreneurs.In this episode, Tania shares valuable insights on using personal branding and storytelling to develop thought leadership on LinkedIn. She introduces the "Campfire Circle" concept for inclusive leadership discussions. Together we will learn how to craft engaging content through regular reflection and discover how consistency and values-aligned sharing will build trust over time to further our nonprofit's mission through personal branding and community.In this episode:...2024-07-2337 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE60: Driving Change in Your Social Impact Organization with Aila MalikWelcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.This episode is from a longer conversation with my friend Aila Malik, a lawyer by schooling, nonprofit executive by trade, and change agent in many ways. We are diving into how our personal experiences shape our social change work at nonprofits and beyond. Aila also shares the framework she uses to drive change at the social impact organizations she consults with.If you're a nonprofit leader or part...2024-07-1715 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE59: LinkedIn Sales Navigator for NonprofitsAre you a nonprofit leader trying to build stronger relationships? Sales Navigator can help you do it. But if you’re like me, you’ve probably tried the free trial and thought, “OK, what do I do?” This podcast episode covers 3 specific case uses in LinkedIn Sales Navigator for nonprofit leaders. It’s a replay from a LinkedIn Live I did in partnership with Percent and LinkedIn for Nonprofits. If you’re trying to build tailored, human-to-human relationships with potential funders, referral partners, and other supporters, listen in. Resources from this episode:Eligible non...2024-06-2629 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE58: Growing Your Visibility on LinkedIn: A Case Study with Sophie Pyne, LCSWSophie Pyne is a nonprofit founder, private practice therapist, creator of the Ocean Healing & Therapy online group coaching program, and so many other things! Her lived experience is the silver thread that ties it all together. As Sophie became LinkedIn-curious to grow her visibility and business(es), she joined the LinkedIn Content Sprint. This podcast episode shares a case study of what can be possible when you consistently show up on the platform. From reconnecting with old colleagues who became donors …. to attracting students into her group coaching program … to spreading the word about surf therapy as an e...2024-05-2237 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE57: What I’m Focusing On Next: Navigating the B2B marketplace, thought leadership efforts in and out of LinkedIn, and more!It’s Spring – everything around us is getting ready to blossom! This episode features some off the cuff thoughts that may be resonant for you in this season, as we leave winter behind. I talk about:[02:09] Creating an arm of my business for B2B organizations[05:16] Navigating the B2B marketplace as a consultant[06:48] Positioning yourself as a go-to voice in 2024[07:40] Thought leadership efforts both in and out of LinkedIn[08:54] Reflecting on the February LinkedIn Content Sprint[10:51] Moving into my new house, cherry blossoms, and magicTo read...2024-03-2016 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE56: Pisces Season Superpowers, featuring Zina Rodriguez, Kamilah Martin, Lyrik Fryer, and Dana SnyderWhether you were actually born between February 19 and March 20 or not, those attracted to social impact work often resonate with Pisces traits like sensitivity, creativity, empathy, and compassion. What better time than Pisces season to dig into our deepest stories, feel our emotions, dream up big visions, and use all that empathetic energy as fuel to build trust and community? In this episode, I share how you can use Pisces superpowers as you build your brand and business as a changemaker. I also invited fellow Pisces sisters to join me by the campfire and share their insights. Yo...2024-03-0620 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE55: Breaking Cultural Norms to Build Standout Personal Brands as Women of Color with Cher Jones [REPLAY]Our personal brand is a powerful business tool to establish trust, credibility, and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it! Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so they can take charge of their own success at work. Join us in The Campfire Circle as Cher walks us through the mindset...2024-02-2136 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE54: Becaming a Thought Leader on Thought Leadership with Denise Brosseau [REPLAY]When I served as a nonprofit executive director, I read Denise Brosseau’s book, ‘Ready To Be a Thought Leader?’ It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community. In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership Strategist, Author, Executive Coach, and LinkedIn Learning Instructor.“Thought leadership is not just about being known. It’s about being known for making a difference.” - Denise BrosseauWe discussed:[02:34] Why Denise became a tho...2024-02-0736 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE53: Want Your LinkedIn Content to Build Trust & Community? Check My 10 Copy Coaching Tips for Engaging LinkedIn ContentYou want your LinkedIn content to build trust and community right? To make your ideal reader stop their scroll and start thinking differently about the issue you can help them with?In this episode, I’m sharing my top 10 tips on HOW to write more engaging, effective, and powerful LinkedIn content, which comes from copy coaching (yes I did the math) almost 1,000 posts inside my Content Sprints.We talk about:[02:57] What copy coaching actually is[03:39] How to be more YOU[09:45] How to be clear, concise, and digestible[12:22] How to keep your ideal re...2024-01-2418 min

Nonprofit Mastermind PodcastUse Thought Leadership For Nonprofit Growth, with Tania BhattacharyyaDo you want to learn how to share your insights, stories, and impact in a way that connects with the right people and brings new supporters into your world consistently and effortlessly?In this inspiring and brass-tacks episode, I talk with Tania Bhattacharyya, founder of Lumos Marketing, about the power of thought leadership as a driver of organizational growth and impact.Lumos Marketing is a thought leadership consultancy for social impact leaders ready to stand out as they stand up for their mission. Tania offers personal brand messaging strategy for LinkedIn along with coaching to...2024-01-1148 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE52: How to Grow Your Email List Using LinkedIn - Workshop Replay with Jess CampbellYou’ve probably heard how important it is to build your email list. But people’s email addresses aren't just going to drop from the sky. They've got to come from somewhere and what better place than LinkedIn - the place where so many of your decision-makers are already hanging out? My dear friend and email marketing queen, Jess Campbell and I partnered on a workshop to share real strategies of what actually has worked for us when it comes to growing an email list of engaged subscribers with LinkedIn as a discovery platform. It was SO DANG GOOD...2024-01-101h 08

Empowered Artist Collective Podcast - for actors, singers, dancers, writers, creators and performers81. Rethinking LinkedIn for Creatives with Tania BhattacharyyaIn this episode, Jennifer talks to Tania Bhattacharyya who delves into the transformative power & untapped potential of using LinkedIn for creative individuals and artists. She dispels the notion that LinkedIn is a corporate and sterile platform by sharing her journey of using the platform to build a human-driven space. They discuss the power of storytelling to build trust and foster relationships, provide practical insights on optimizing one’s profile, and emphasize the importance of showcasing authenticity and using the platform as a tool for community building. They also reflect on the vision of creating spaces where everyone belongs to ex...2023-12-1256 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE51: Why We Are The Ones We’ve Been Waiting For (Thought Leadership Clarity Course - Episode 1)I'm sharing the first episode from my Thought Leadership Clarity Course, an 8 part audio “Slow Study” and accompanying workbook full of questions, practices, and exercises designed to hone in on your personal vision, story, perspective, translating all of that onto LinkedIn, and then growing from there. This work is foundational because when you have deep clarity in your purpose, you'll never run out of stories to share, perfect-fit clients to serve, and aligned partnerships to build. With this episode, you'll gain momentum - both from an external marketing perspective and an internal healing perspective - to powerfully shar...2023-12-0621 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE50: Thought Leadership on LinkedIn: Answering Your Questions And Celebrating 50 Episodes!We’ve hit the big 50! Episodes, that is. Thanks for sitting by the fire as we share stories, build community, and spark visionary ideas through thought leadership here on the podcast. In this special episode, I’ve answered 6 crowdsourced questions from the community. They’re timestamped below, so tune in and enjoy! [01:15] Q1. How can I share interesting stories from a seemingly boring field? From Ashley Shuler, Digital Project Management Consultant[08:07] Q2. Is it OK to post outside of a strategic framework - about things that don’t have to do with my consulting work? From Trac...2023-11-2233 min

Nonprofit Nation with Julia CampbellHow LinkedIn Will Help You Reach New Audiences with Tania BhattacharyyaDo you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!You have a...2023-11-1436 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE49: Creating Compelling Offers from Jordan Gill's Make Your Mark Live™ EventI recently spoke on a panel “Creating Compelling Offers” at Jordan Gill's Make Your Mark Live™ in Dallas, TX alongside Traci Szemkus, Erin Perkins, and Kirsten Roldan with Ellen Yin, the host of the Top 100 entrepreneurial podcast Cubicle to CEO, as our moderator. Enjoy this replay of our conversation! BTW, no matter who you are in the world, you have an offer. It could be your course, group program, product, service, tickets to your nonprofit’s fundraising event, or your keynote/signature talk. So, listen in to learn how you can make your offers as compelling as possible!2023-11-0852 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE48: Negotiation Tips for Impactful Thought Leaders with Nadia De AlaAs you get more visible as a thought leader or go-to guide, you’re gonna attract increasingly complicated collaborations, invites onto larger paid stages, and opportunities to work with larger corporate clients. With that comes the need to advocate for yourself and secure what you deserve for the value you bring to the table. But that can be tough for impactful softies and sensitive sweeties, especially if you’ve haven’t been taught how. Nadia De Ala is a leadership and negotiation coach for women of color, a self-advocacy advocate, and fully on a mission to close the int...2023-10-2541 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE47:The Biggest LinkedIn Algorithm Secret RevealedI’m often asked about the LinkedIn algorithm and I totally understand why. We want to make sure we’re doing LinkedIn “right.” We want to squeeze all the juice out of LinkedIn and make the algorithm work in our favor. So, I’m sharing the answers to your FAQ’s - because I’m about giving the people what they want! AND… The algorithm doesn’t actually matter. Getting LinkedIn ‘perfect’ is not required or even helpful. Dig in to find out why. We discussed:[00:40] The biggest LinkedIn algorithm secret[02:48] When...2023-10-1118 min

The Profit ScaleBuilding Relationships with Buyers Through Thought Leadership with Tania Bhattacharyya - Ep. #39🎯 Top Takeaway from Today's EpisodeOur approach to social media and content creation should not be one-size-fits-all. You are unique and so is your audience. It's important to show up in a way that is authentic to who you are and the community you seek to create space for. 📌 Key Points from the EpisodeThoughts that we can keep in mind while we engage on LinkedIn and other platforms:When we are on these platforms we are seeking to build community, not just promote. People want to connect with someone that they know, l...2023-10-0344 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE46: Breaking Down Barriers Behind Batching LinkedIn Content [REPLAY]If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn’t working for you, then batching content for LinkedIn might! I know, batching content can feel impossible when it’s hard enough to write even one post! But in this podcast episode, I provide real examples of how you can overcome 4 common barriers to easefully stay visible and attract the opportunities meant for you. Plus, I share about our LinkedIn Content Sprint! Click here to learn more. Registration closes Thursday, Sep 28 (or when it sells out!) “Start thinking of your L...2023-09-2720 min

Business-First CreativesHow to Leverage LinkedIn for Your Business with Tania BhattacharyyaHave you leveraged LinkedIn for our business? If you serve other businesses, you should be! In today's episode Tania Bhattacharyya joins us to explain why LinkedIn is the perfect place to market your brand and business, how it's changed and grown over the years, and tips for getting the most benefit out of the platform. Plus, she's sharing how you can be lazy on LinkedIn yet still be successful.The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discusses how to build a business that...2023-09-1444 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE45: Thought Leadership on LinkedIn: A Case Study with Kel HaneyKel Haney joins us to share a case study of what can be possible for your impactful business when you build a strong personal brand as a go-to guide on LinkedIn.Kel’s an outbound fundraising expert who’s all about “Taking the Ick out of The Ask.” While she’s fundraised for decades, she’s begun sharing her stories and insights as a thought leader this year - while also growing her nonprofit coaching and consulting business. If growing YOUR visibility & influence is a priority, I want you to bookmark this episode for any time you need a remin...2023-09-1337 min

Nonprofit Lowdown#252 - Maximizing LinkedIn for your NPO with Tania Bhattacharyya Social media is a modern-day jungle. If you don’t know who you are and what you want to say; the algorithms will eat you for breakfast. So what choice do non-profit folks have if we want to be heard above all the noise? Please, don’t tell me I have to dance... PLEASE don’t tell me I have to dance… Not even a little, my non-profit fam! For your sake and mine, today I’m joined by the marvelous Tania Bhattacharyya, founder of Lumos Marketing Co and host...2023-09-0441 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE44: Where Do GREAT LinkedIn Content Ideas Come From?Good LinkedIn content is action-oriented. It gets people on the same page to move forward in alignment with your shared vision. So, where do we get these great ideas for LinkedIn content … that builds trust, provides value, helps people grow, and sparks conversations? Join me for this solo episode as I share some ideas to inspire your next LinkedIn post as you grow your visibility and influence as a business owner. To read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Join the waitlist for Oc...2023-08-3018 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingREPLAY - Practicing Inclusion on Purpose with Ruchika TulshyanI am a huge Ruchika Tulshyan fangirl. You'll learn why as you listen to this replay of our conversation from last year! Since then, Ruchika has operationalized a new way to highlight the voices of historically underrecognized folks with her #AmplifyJuly campaign. As she shared, if you have a platform and influence, you have a responsibility to use your privilege in a tangible, actionable way to amplify the voices of others.If you are building your influence and thought leadership, how could you take a page out of Ruchika’s book and turn over the mic? We...2023-08-1649 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE42: Turning Conversations into Cash with Quinn Conyers [REPLAY]The language we use about ourselves and our story matters! In some ways, it creates our own reality … and the reality with which others see us through.That’s why I knew I had to kick off The Campfire Circle podcast with the one and only Quinn Conyers - this is a replay of the very first episode. When you listen to this episode, you’ll get why too! You'll love Quinn's take on discount dialect versus luxury language, and pick up a few pointers to clarify your own messaging as an impactful business owner.We dis...2023-08-0233 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE41: Update Your LinkedIn Profile with Me!Your LinkedIn profile is a living, breathing landing page for your business and thought leadership brand – which changes and evolves over time! Join me for an over-the-shoulder listen as I update my own LinkedIn profile and share exactly what I’m doing. Take inspiration to optimize your own profile and stand out as you stand up for your mission and small business. In this episode:[02:56] The #1 problem I see with LinkedIn profiles[03:42] Updating your cover banner[07:40] Specific language that speaks to your audience [09:53] Updating LinkedIn’s Featured Section[12:53] Share y...2023-07-1919 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE40: Measure the Magic: Tracking Resonance Instead of ReachResonance > reach. And, quality is more important than quantity - which is easier said than embodied. This is where we have to unlearn the deep, entrenched inclination towards MORE. Towards always scaling, producing the biggest results, or having access to the most eyeballs and earholes. None of that is actually necessary (and it may not even be helpful to your goals.) This episode is about “measuring the magic” when it comes to thought leadership and visibility efforts. I’ll share what makes content resonate with your audience and some clues on how we can find the signals of reso...2023-07-0520 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE39: Are You Cultivating Your Creativity? How to Work Your "Creativity Muscle" for Changemaking WorkCreativity is a skill that builds our influence, recognition, and changemaking capacity, and it’s not just for the reasons you might think. Without creativity, we can’t imagine our way out of the status quo. It’s our ability to dream up a new kind of future that will spark the just transition that we're working towards.If you work on a problem you are deeply passionate about, it’s your creativity along with the recognition you’re building as a thought leader that can spark the ripple effect you're after. In this episode, I talk about...2023-06-2120 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE38: How to Be Lazy on LinkedIn: Build Clarity, Content & CommunityI’ve recently been invited to some awesome spaces to talk about being “Lazy on LinkedIn” – or spending one intentional hour a week on LinkedIn to move the needle in your business. I love talking about this and it seems to resonate so in today’s episode, I’m sharing my 3-part framework that makes being Lazy on LinkedIn possible. So, how do we show up as go-to consultants, coaches, or service providers on LinkedIn in a “lazy” (or let’s say life-first) way? Tune in to find out, including specific checkpoints to see where you could grow! To read a full...2023-05-3119 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE37: Overcoming Imposter Syndrome while Building Your Thought Leadership BrandImposter thoughts stop so many impactful entrepreneurs and executives from getting visible and building their thought leadership – especially on a platform like LinkedIn.But the most effective and long-lasting way to build trust and community as an expertise-based small business is to SHARE that expertise publicly, imperfectly, clearly, and proudly!In this solo episode, I outline Dr. Valerie Young's five flavors of imposter thoughts and how they specifically show up for mission-driven humans building their thought leadership brand. More importantly, I share actionable reframes you can practice to build new thoughts in the moment and serve your peo...2023-05-1720 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE36: Steal my LinkedIn Poll Strategy to Spark Convos and CommunityDo you want to turn your audience into a COMMUNITY? When people feel like they’re doing all the right things on LinkedIn but not getting traction, they're usually not tapping into the power and potential of community building. Listen in to steal my LinkedIn polls strategy and start engaging in conversations with the people who raise their hand! “Showing up as a thought leader means you’re attracting the type of people you want to attract. But once your content has attracted them into your world, building community is the next step.” - Tania Bhattacharyya 2023-05-0317 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE35: Pre-Launch Content Ideas from my Last LaunchI recently launched my LinkedIn Content Sprint, where I bring folks through a process to easefully batch six months of thought leadership content for LinkedIn.This launch actually felt easeful and dare I say – fun? What was different? I dedicated the time and space to share strategic pre-launch content. This solo episode shares actionable insights on what you can do on LinkedIn to prep your audience for your new service, program, or initiative (and have a successful launch!) "You are painting a picture. You're creating the conditions to inspire the folks you want to serve into be...2023-04-1915 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE34: Be a Change Agent (from the We Are For Good Podcast)Being a change agent is never going out of style. Today, I'm sharing one of my own guest interviews. It’s with some of my favorite peeps: Jon, Becky, and Julie (aka the We Are For Good team) as part of their series ‘9 Nonprofit Trends That Matter in 2023.’ If you don't yet know about the We Are For Good podcast, they are THE podcast for changemakers with nearly 400,000 downloads and an infinite, unmeasurable amount of warm fuzzy feels, aha moments, and serious inspiration. “The reality is, friends, everybody can be a changemaker, and you don't have to...2023-04-0537 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE33: Breaking Down The Barriers Behind Batching LinkedIn ContentIf trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn’t working for you, then batching content for LinkedIn may. I did a LinkedIn poll to find out what keeps social impact leaders from batching thought leadership content. In this episode, I provide real examples of how you can overcome those barriers to easefully stay visible and attract the opportunities meant for you. “Start thinking of your LinkedIn as a lighthouse. Content is the fuel that keeps the light on, so the ships (or rather the people) can actually find you a...2023-03-2220 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE32: Beat Imposter Thoughts and Content Blocks With a High Five FileImposter thoughts are natural. Human psychology sets us up to think about past negative experiences more than the kudos, compliments, and high fives flowing our way. We internalize those negative experiences into stories that we continue to tell ourselves - making it tough to show up as an embodied leader and guide.My favorite tool to beat imposter thoughts (AND content blocks) is the High Five file. Keeping track of client testimonials, positive speaker feedback, and DM’s about your impactful content helps you show up and share content from the perspective of the leader you’re tryi...2023-03-0818 min

We Are For Good Podcast - The Podcast for Nonprofits392. 9 Nonprofit Trends That Matter in 2023: Be a Change Agent - Jon McCoy, CFRE, Becky Endicott, CFRE and Tania BhattacharyyaWelcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re breaking down Trend #7: Be a Change Agent. This is the year to find your voice and stand proudly in support of a mission or movement. You have the power to make a difference in the world with your voice. Here to add a spark to this conversation is Tania Bhattacharyya, founder of Lumos Marketing and rockstar fundraiser (she’s raised nearly $8M during her career!) Her superpower is lighting up women and leaders of color voices, opening doorways of opportunity and influence. Don’t miss this conversati...2023-03-0340 min

Talk Copy to Me | Content + Copywriting PodcastShowing Up as a LinkedIn Thought Leader with Tania BhattacharyyaIn this episode of the Talk Copy to Me podcast, Tania Bhattacharyya, the founder of Lumos Marketing, joins us to talk about how professionals of all types can leverage LinkedIn to connect with their ideal audience, build relationships, and establish themselves as thought leaders in their industry.Tania and I delve into the importance of having a clear message and purpose on LinkedIn, and how to identify your unique value proposition to stand out from the noise. We also share practical tips on creating content that resonates with your target audience, establishing authority in your field, and...2023-03-0243 min

Missions to MovementsOutline Your Personal Brand Story with Tania BhattacharyyaThere's 50 million people worldwide that claim themselves as creators. Even more fascinating? That equates to a $100 BILLION dollar industry, which leads me into today’s conversation with Tania Bhattacharyya, founder of Lumos Marketing, all about personal branding and the importance and relevance of it.In case you needed to hear this, you ARE a thought leader and a subject matter expert! I know there is something that you could talk about for hours that somebody else cannot. Tania shares so many gems around why nonprofit leaders need to be publishing content on LinkedIn, the self-assessment you can ta...2023-02-2236 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.Casey Handy-Smith is the founder and managing attorney of C. Handy Law, an intellectual property and entertainment law firm. She partners with Black creatives and entrepreneurs to build a solid legal foundation and negotiate their worth.In this episode, Casey shares actionable advice on getting your legal house in order as a personal brand or creative entrepreneur, dealing with the inevitable legal hurdles in business, and treating your IP as an asset you can leverage into your legacy. We also talk about Casey’s own thought leadership journey and the process of rooting into her pas...2023-02-2238 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE30: What Makes LinkedIn the Best Place to Build your Brand and Business?Myths and misconceptions about LinkedIn are everywhere but LinkedIn has CHANGED, folks. It’s the most effective and worthwhile social media platform to grow your social impact business. Plus: you don’t have to spend much time creating content or endlessly scrolling. In this solo episode, I’m exploring the reasons you should spend your time on LinkedIn. I’m going to mythbust the five most common misconceptions about LinkedIn and share the facts that make it important for you to get visible there. "I didn’t have to worry so much about where the next influ...2023-02-0822 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE29: Courageously Attract Your Champagne Clients with Mariah CozMariah Coz is a business architect, a multimillion-dollar mentor, and the founder of Fearless CEO. She’s been in the game for so long that I called her the “Dumbledore” of online business. 🧙 This is a fab conversation about building community inside your group program, imagining up the most empowering enrollment experience for high-ticket offers, using the “Champagne Client” approach to speak to the most aligned people, and how to deal with imposter thoughts when working with our dream clients. “There are high-level clients sitting and waiting in the wings. I called it "Lurking in luxury." They're not res...2023-01-2555 min

Responsive Lab PodcastTania Bhattacharyya on Building Your Brand and Voice to Drive Change and Raise RevenueIn this episode, Bryan and Rob sit down with Tania Bhattacharyya of Lumos Marketing to talk about how empathy can unlock generosity, the power of vulnerability in your storytelling, how to leverage multi-channel communications to build your brand and trust with donors, and how to authentically build a movement in this modern age of giving.2023-01-2431 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE28: Is Podcasting for You? Five Surprising Benefits of Podcasting for Thought LeadershipOne year after launching this podcast, I’ve discovered some benefits that anyone wanting to get more visible as a go-to guide should know about. Yes, there are obvious benefits like brand awareness and credibility, but there are five specific and surprising benefits of launching and hosting a podcast that you may not expect. Plus, I’m sharing my best advice for folks thinking about starting a podcast, those newer to podcasting, or even thought leaders who have been podcasting for years.In this episode:[03:13] Practice emergent conversations that sharpen your listening skil...2023-01-1122 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE27: The Do’s and Don'ts of Naming Your Business And Vision with Emily GrubmanEmily Grubman approaches naming with the big-picture thinking of a brand strategist, the linguistic lust of a writer, and the sober practicality of a trademark lawyer (although she’s the first to tell you she’s definitely not a lawyer). She partners with early-stage startups and “solopreneurs” to name and launch their vision. But it’s not just about naming your business. As you get more visible as a thought leader and go-to voice, you may be naming new offers in your offer suite, fundraising campaigns, podcasts, books, and more. So, join us by the Campfi...2022-12-1441 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE26: The Visibility Mindset for AAPI Leaders with Bernice Chao & Jessalin LamBernice Chao and Jessalin Lam are the co-authors of The Visibility Mindset, a book that explores a variety of stereotypes and barriers faced by Asian professionals, including the bamboo ceiling and the model minority myth. Their book provides straightforward and real-life leadership examples to help AAPI and allies navigate pitfalls and challenges as we move forward in growing our visibility, careers, and businesses. “I always give the comparison of the very American idiom of “the squeaky wheel gets the grease”. I was taught “the loudest duck gets sho...2022-11-3039 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)In this solo episode, I’m talking about the four most common barriers to thought leadership and visibility on LinkedIn that I hear and work with and offering up suggestions that have been helpful for me personally and for my clients: from both a strategy perspective and a ‘systematically limited beliefs’ perspective. You already have the lived experience, the stories, the passion, and the credibility to spark a ripple effect toward that future. Sometimes we need a little strategy and support in remembering our magic and individual capacity for change-making. In this episod...2022-11-1625 min

Trailblazing In ColorBuilding Your Campfire Circle with Tania BhattacharyyaToday’s guest is Tania Bhattacharyya, founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs ready to stand out as they stand up for their mission.In our conversation, we chat about:Strategies she uses to overcome imposter syndrome and other challenges that get in the way of women taking up more space.How to stand up and stand out as an expert with clarity and intention. The power of authentic storytelling and building your campfire circle.Helping social impact leaders attract their dream allies and build movements.Above all, Tania sh...2022-11-1447 min

Confessions with Jess and CindyNiching down to become a thought leader with Tania Bhattacharrya“Long story short, the thing that I'm really about is Democratizing thought leadership or this thing we call thought leadership. I don't really love that term. So that the people with the real wisdom, insight and lived experience that I think that we should all be listening to can grow their influence and recognition so that we can actually move the world towards a more just future.” - Tania BhattacharryaNiching down to become a thought leader with Tania BhattacharryaIn today’s podcast, we are chatting with Tania Bhattacharrya. We talked about her go...2022-11-1043 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE24: Liberation, LinkedIn, and Leading through Change with Kamilah MartinKamilah Martin builds safe & empowering communities for Black women and other women of color who have recently transitioned to nonprofit consulting. She navigated the nonprofit world herself for twenty years and in 2020, with the world feeling turned upside down, she resigned from an organization whose lived values no longer aligned with hers. She took a risk as the primary breadwinner for her family of four and bet on herself, leaning into her passions, talents, and purpose.Join us by the Campfire Circle for a gorgeous conversation about Kamilah’s story, her vision for changing the no...2022-11-0240 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE23: What Transferable Skills Will Power Your Brand and Business?The skills you've gained up to this point are completely valid. But too often, women aren’t sure if they can “own” previous experiences from their full-time jobs in their thought leadership content, now that they’re consultants, service providers, or coaches.As in, if it wasn't explicitly in our job title, we don't have permission to say we've got expertise in it.In this solo episode, I’m sharing how our transferable skills can set us up for success. I also talk about some insights of how a career in social impact set me up for entreprene...2022-10-1923 min

Now & Center: Entrepreneurial Voices from the MarginThought Leadership Branding, the Growth Journey, & Burnout with Tania Bhattacharyya, Founder of Lumos MarketingEpisode Description: Karen talks with Tania Bhattacharyya, Founder of Lumos Marketing, about thought leadership branding and how to use your values and mission to create a sustainable stream of people who want to support and work with you, including leaning into the discomfort and taking a stand. Karen and Tania discuss overcoming “systemic limiting beliefs,” feeling the need to over deliver, and perfectionism. The dive into the challenges of burn out that we’re seeing with the collective trauma of COVID and the experiences of the last few years.Links:Schedul...2022-10-1846 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE22: Gain Space in Your Calendar to Grow Your Thought Leadership Brand with Tatiana O'HaraTatiana O’Hara is an agency and team operations coach who doesn’t just help create organizational charts or SOPs. She helps people recover from the grind: patterns of overwork, perfectionism, over-delivery, and ongoing worry that if we don’t do it all ourselves, things will fall apart. "Even with the concept of being booked and busy, you slowly start to link your value to your output and don't even realize it. You get to a point where you can't output anymore because you're burnt out. But then you start to think you're less valuable as a person and as...2022-10-0536 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE21: The Power of Thought Leadership in a Recession (And How to Track Success)How does thought leadership fit into your marketing strategy during a recession - or when one might be just around the corner?In this solo episode, I’m sharing what I learned about marketing yourself in the last recession in 2009 when I worked for a small nonprofit organization … and why it worked so well. I’m also sharing some of the surprising side effects of thought leadership and what metrics you can track to see if your efforts are paying off. Resources from this episode:Click here to get your f...2022-09-2122 min

The Intersection HubS03E02 - Tania BhattacharyyaOkay so we may not be hanging out in Clubhouse that much anymore but there is no denying that some very meaningful relationships were forged there. Today, I am so pleased to be welcoming the lovely and generous Tania Bhattacharyya into conversation. Tania helps purpose driven women stand out while they stand up for their mission. Tania works with social impact entrepreneurs, mental health change-makers, non-profit founders and disruptors in philanthropy and women making a difference who aren’t sure how to share their message without “simply adding to the noise.” Tania helps these busy change-makers clarify their...2022-09-2051 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE20: Find your Niche by Serving Your Past Self with Joy MalekJoy Malek is a psychotherapist, life coach, and educator who works specifically with INFJs. Joy guides INFJs in feeling rooted in their areas of genius, using their strengths to address their struggles, and getting their emotional and relational needs met. Not only that, she puts out some truly special content into the world that makes other INFJs, like me, feel like they are finally home and fully understood. Join us by the Campfire Circle for a deeply meaningful conversation about finding your niche by rooting into your personal story and serving the person you...2022-09-0739 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE19: How to Deepen Your Influence to Drive Change“Influence is like the fuel that lets our imagination work as a 3-D Printer, actually creating those new spaces we [want to] see. Influence is part of the necessary kindling that can spark a new way of doing things.”Join me today by the Campfire where you’ll learn how to build your influence as a social impact thought leader and deepen your ability to drive change.By looking at Dr. Robert B. Cialdini’s principles of Influence through a social impact lens, I’m going to share concepts, examples, and actionable tips to help you spark a movement...2022-08-2423 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE18: Marketing with courage, love, and compassion with Emily RohEmily Roh is an anti-racist life coach and facilitator for people of color and organizations who want to make the world a more just and equitable place. Emily works with her clients to unpack internalized white supremacy and transform their relationships with themselves through courageous self-compassion. And I can personally attest to her magic! This episode may change the way you look at yourself and the way you show up in your social impact work. Emily and I talk about getting out of our heads and tapping into the wisdom of our bodies, marketing our businesses by...2022-08-1043 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE17: Practicing Inclusion on Purpose with Ruchika TulshyanRuchika Tulshyan is the author of Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work. Along with Jodi-Ann Burey, she co-authored a paradigm-shifting article, “Stop Telling Women They Have Imposter Syndrome” for Harvard Business Review, which is one of their topmost 100 read articles in history. Best of all, people all over the world have shared that it changed their relationship with the concept of imposter syndrome!Join us by the Campfire Circle in this truly transformational episode to hear Ruchika’s wisdom and practices to create a more inclusive world – one where people f...2022-07-2749 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE16: Driving Global Change through Inner Work with Aila MalikAila Malik is a multipreneur, social justice warrior, planet protector, and world explorer. She’s a lawyer by schooling, nonprofit executive by trade, and founder of Venture Leadership Consulting, a firm that partners with nonprofits to close systemic gaps of inequity.In this episode, we chat about social impact leadership, multipreneurship, and doing the inner work to drive global change. That inner work can be sparked in interesting places! Aila speaks to how the app Clubhouse served as a “free life coach” – presenting her with opportunities for inner healing.“We [the national nonprofit community of practitioners] are now called...2022-07-1346 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE15: How to Leverage your Personal Brand and Linkedin at Work with Cher JonesOur personal brand is a powerful business tool to establish trust, credibility and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it! Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so they can take charge of their own success at work. Join us in The Campfire Circle as Cher walks us through the mindset...2022-06-2935 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE14: Four Questions to Build your Thought Leadership BrandAfter thirteen episodes of The Campfire Circle podcast, I noticed certain questions kept coming up in conversation with my guests. I realized I'm actually asking about the key points of how they express their thought leadership. “Thought leadership [...] is where we consistently tap into our passion, experience, and credibility to build trust and community as we imagine and shape the future together for the better.” I’m dedicating this solo episode to those key points because if you ask yourself these same questions, you’ll be well on your way to building your own thought l...2022-06-1521 min

The Modern IndependentThe Launchpad: Where Thought Leadership Goes Wrong w/ Tania BhattacharyyaSend us a textWelcome to The Modern Independent -- a podcast dedicated to inspiring, equipping, and empowering top independent workers to supercharge their careers and lives.On this episode of The Launchpad, Jan will be joined by guest Tania Bhattacharyya.Her mission is to see women - who have been historically and systemically excluded from places of power and influence - build their own boardroom table/campfire circle.She’s spent her proverbial 10,000 hours co-writing and crafting women's stories. As the "Chief Storyteller" of a women's addiction treatment program, I helped ne...2022-06-0946 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE13: Podcasts and Getting Paid with Claire PelletreauClaire Pelletreau is the host of the top-rated Get Paid Podcast where she asks successful business owners the questions we all want to ask, like, “How much money do you make? And how much do you have to pay to make that money?”When she’s not launching new podcast episodes, Claire simplifies the complex world of Facebook and Instagram advertising to help her clients create a significant impact in their business.“I had started to make more and more connections with other consultants, experts, and thought leaders, but I couldn't figure out how they were making the kind...2022-06-0153 min

What the FundraisingBecome an Embodied Fundraiser: Fundraising and Storytelling from the Inside Out with Tania BhattacharyyaTania Bhattacharyya, Founder of Lumos Marketing, has built her practice around empowering female leaders and their brands. She highlights the many ways that we have it within us to confront and transform the historic and systemic structures that hold us back by owning and telling our story differently. As Tania learned through her years of work at a nonprofit supporting women and families impacted by substance abuse, our stories are transgenerational and deeply embedded. In this episode, she reminds us that we can recover our voices and understand the fears and insecurities that mute o...2022-05-2446 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE12: How Marketing can Change the World with Lola BakareLola Bakare is an inclusive marketing strategist and adviser to CMOs. After over a decade of success in the corporate world working with top global brands, Lola started be/co, a consultancy that focuses on helping marketing leaders reach the highest levels of success through training workshops and client engagements.She is all about unleashing marketing magic - helping leaders maximize their impact, unlock their excellence, and imagine a new world into existence. “Inclusive marketing is the idea that a brand should be going to market with a purpose and a mission based on the world that it...2022-05-1852 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE11: Turning Your Brand Story into Your #1 Business Strategy with Ché Elizaga CastroChé Elizaga Castro is the Founder of Come Alive Co. As a Conversion Copywriter and Strategy Consultant for over a decade, she’s nurtured memorable stories for brands across the globe. Today, her purpose is to help women feel known, seen, and worthy of their wildest ideas.We both believe your brand story is your number one tool to rally people around your big vision. And it’s building a community (over settling into conditioned competition) that helps us create social impact. “It’s that trading of, ‘I believe in you, you believe in me.’ There’s so much power w...2022-05-0441 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE10: Owning Your Expertise with VIP Days with Jordan GillJordan Gill is the founder of the Done in a Day Program, which helps burnt-out service providers replace their monthly retainers with VIP Days, a four-figure offering that leads your clients through a three to five-phase transformation in one day. VIP Days have built-in boundaries!I went through her program last year to launch my Brand Messaging for LinkedIn VIP Day, making me one of the hundreds of students who have gathered in her incredible community to learn how to create and sell our first VIP Day. And life is good. “Everything I create is goi...2022-04-2043 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE9: Storytelling, Authenticity, Connection, and Confidence through Brand Photography with Raj BandyopadhyayRaj is a personal brand photographer who works with entrepreneurs, authors, and speakers that want to live on their own terms. He helps them convey their beautiful, complex, multifaceted stories on camera to connect with their audience and build community. He believes that being authentic and vulnerable is the only way to build deep, meaningful relationships, stand out from the crowd, and build a powerful personal brand as a thought leader.“Connection comes when we are vulnerable. Connection comes when we are real, when we show something that's true.” - Raj BandyopadhyayWe d...2022-04-0638 min

Let’s Talk Wellness ~ with Host, Mara JamesDismantling Imposter Syndrome ~ Guest, Tania BhattacharyyaDismantling Imposter Syndrome ~ Guest, Tania Bhattacharyya Let’s Talk Wellness ~ with Host, Mara James It can be challenging to celebrate and own our success, even in the best of circumstances, if we have thoughts or beliefs that we can’t truly be successful. This week, Mara welcomes Tania Bhattacharyya for a conversation about getting out of, and moving beyond imposter syndrome. Tania Bhattacharyya is the Founder of Lumos Marketing. She helps purpose driven women build influential personal brands that drive change and raise revenue. She is especially passionate about dismantling imposter syndro...2022-04-0543 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE8: Using Narrative Therapy to Reframe ‘Imposter Syndrome’Dr. Devona Stalnaker-Shofner is a professor at Antioch University New England, licensed counselor and keynote speaker who is committed to equity and justice in mental health. We’re diving deeper into narrative therapy, and how it can be the key to disengaging from toxic narratives to rewrite our own empowering story as changemakers. “I think imposter syndrome is an extension of white supremacy and patriarchy. That's why we have to do the work to dismantle it within ourselves before we can dismantle it within the system.” - Dr. Devona Stalnaker-ShofnerWe discussed:[07:10] How to nu...2022-03-2336 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE7: Becoming a Confident Public Speaker with Jessica De AndaAs the only Latina in a microbiology department dominated by white men, Jessica De Anda struggled to find empathetic staff that could meet her needs. This experience inspired Jessica to dedicate her career to uplifting students of color in higher education. She shares her lived experience to help students harness their culture and pursue their aspirations. Jessica is passionate about building a pipeline of underrepresented students, and works as a career advisor and program manager at the Haas School of Business at UC Berkeley.There's an aspect of belonging that comes from sharing your story. It makes...2022-03-0930 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE6: Reframing Thought Leadership as 'Lived Leadership'The first step of thought leadership is getting so clear on your vision for a changed world that you actually embody it. You become a walking manifestation of the change you’re working towards. That’s why I’m reframing thought leadership as “lived leadership” - because you have to BE about it. In this (solo) episode, I’m sharing how to dream up your vision - your north star - to practice embodied visionary leadership, and how it fits into a larger constellation. If you’re ready to build a platform and com...2022-02-2322 min

We Are For Good Podcast - The Podcast for Nonprofits230. What Matters Now: Leaders as Thought Leaders - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Tania BhattacharyyaTune in to this week's 8️⃣ Trends That Matter in 2022 as we dive intoThought Leadership is Now with Tania Bhattacharyya, our queen of thought leadership branding. She's talking about why you should be abundantly sharing your lived experience, passion, and expertise to build trust with the right audience on the right topic. EPISODE HIGHLIGHTSTone setting - Leaders as Thought Leaders (1:25)Leaders are found at every level (3:00)Self awareness and thought leadership (7:00)The power of thought leadership today (10:00)An example of where Tania has seen this play out (18:00)How to use...2022-02-1139 min

OVERSHARING hosted by Mikhail AlfonQuieting Down Your Negative Voices with Tania BhattacharyyaTania Bhattacharyya is the founder of Lumos Marketing, a personal branding agency for women with a purpose. Connect with Tania: https://www.instagram.com/taniabhat/ https://www.linkedin.com/in/tania-bhattacharyya/ https://www.lumosmarketing.co/2022-02-1045 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE5: From Leader to Thought Leader with Denise BrosseauWhen I served as a nonprofit executive director, I read Denise Brousseau’s book, ‘Ready To Be a Thought Leader?’ It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community. In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership Strategist, Author, Executive Coach, and LinkedIn Learning Instructor.We discussed:[02:34] Why Denise became a thought leader on thought leadership[05:40] How to create your own influential platforms to attract the right investors [08:49] Why th...2022-02-0937 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE4: Standing Up for Your Mission & Creating Impact through Brave Storytelling With Andi LongAndi Long is the founder of Bloom Foundation, a 501(c)(3) nonprofit that helps girls grow through challenges by providing an inclusive community and essential tools to build emotional resilience and bloom with confidence as leaders.Our stories can become our strength. When shared from the scar instead of the wound, our stories can position us as a seasoned guide ready to help others who now face the same challenges. “Keep in mind that everyone is on their own journey. You're not alone in this. Becoming whole is absolutely a process for the rest of your life. So gi...2022-01-2631 min

THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE1: Turning Conversations into Cash with Quinn ConyersIn this episode of The Campfire Circle, Tania talks to Quinn Conyers, who transforms average events into EPIC experiences as an Energetic Emcee, Magnetic Moderator & Fantastic Facilitator for virtual, hybrid, or in-person events. Quinn broadcasts the brilliance in black women's voices in business by training them how to turn conversations into cash, so they can profit from public speaking, virtually and in person. Quinn believes public speaking is the number one marketing strategy every woman in business must master if she wants to be successful.Her goal is to empower women to maximize and monetize all speaking...2022-01-1233 min