Shows
Handle The Sh!T#10 - 5 Mindset Shifts to Build a Kick-Ass Septic BusinessIn this solo episode of Handle the Sh!t, Tanya Wilson drops the mic on what really drives a successful septic business — and it’s not just trucks, tools, or trenches. It’s your mindset.Tanya shares five powerful mindset shifts that have helped her grow multiple septic companies, lead a team, and build a brand that stands out in a traditionally old-school industry. From handling daily chaos to leading with intention and bouncing back like a badass, this episode is a firestarter for anyone ready to lead their business — and themselves — to the next level....
2025-11-1818 min
Handle The Sh!T#9 - Automation Isn't Cold - It's The Sh!T with Heidi HookerAutomation gets a bad rap — but what if it's not cold and robotic... what if it’s actually the key to unlocking freedom, consistency, and deeper connection with your customers? In this episode of Handle the Sh!t, Tanya Wilson and marketing queen Heidi Hooker break down how automating the right tasks actually makes your septic business more human — not less.From setting up review requests and customer follow-ups to streamlining your social media and install communications, they’re sharing real-life strategies you can implement right now to save time, boost revenue, and improve every part of the cust...
2025-11-0619 min
Handle The Sh!T#8 - Your TEAM is Your BRAND - with Heidi HookerThink your brand is just a logo and a color palette? Think again. In this episode of Handle the Sh!t, Tanya Wilson is joined by marketing guru and team culture cheerleader, Heidi Hooker, to unpack what your real brand is made of: your people. 💥Together, they explore how the way your team shows up in the field, online, and in everyday interactions becomes your company’s reputation — and ultimately, your brand. From celebrating staff birthdays to defending one-star reviews with class, this episode is a must-listen for any business owner ready to build a people-first brand that cu...
2025-10-3019 min
Ladies Kickin' Ass#154 - Septic Strong! A Community of Women Changing the Septic Game with Kim TurnerSend us a textLadies, this one is going to be a shitty good time — literally! Tanya sits down with the one and only Kim Turner, owner of Turner Septic in New Hampshire, and one of the most unapologetic, hilarious, and inspiring women in the septic industry. Together, they dive into the real, raw, and ridiculously fun sides of running a blue-collar business, showing up as yourself, and proving that women belong in every damn room — even if it smells a little funky.💥 MEET OUR GUESTKim Turner is the pow...
2025-10-2152 min
Handle The Sh!T#7 - SOPs, Systems & Sh!t That Works: How to Build Better Processes in Your Septic Biz📍 OVERVIEWIn this episode of Handle the Sh!t, Tanya Wilson teams up with her operations powerhouse, Trachelle Simon, to break down the real deal behind building systems and SOPs (Standard Operating Procedures) in your septic or service-based business. From avoiding training burnout to creating performance-boosting processes that actually get used, this episode is packed with practical insights and hilarious truths from the field. If you’ve ever said, “I’m not a systems person” — this one’s for you.Tanya and Trachelle pull back the curtain on how they’ve implemented game-changing processes at HomeField East Va...
2025-09-1730 min
Handle The Sh!T#6 - Get The Damn Reviews - The Septic Business Growth Hack You're Ignoring with Heidi Hooker📍 OVERVIEWIn this episode of Handle The Sh!T!, Tanya Wilson teams up with HomeField East Valley’s Marketing Director, Heidi Hooker, to talk about one of the most powerful (and underused) tools in the septic and wastewater business: customer reviews.We cover everything from why asking for feedback feels awkward, to how to automate your review process, to handling those dreaded one-star slams with professionalism and grit. You’ll hear real examples from the trenches — the wins, the clap-backs, and how HomeField built more Google reviews in eight years than companies...
2025-08-1921 min
Handle The Sh!T#5 - The CEO’s Clone: How One Hire Changed Everything at HomeField with Trachelle Simon📍 OVERVIEWIn this episode of Handle The Sh!T!, Tanya Wilson, CEO of HomeField East Valley, sits down with the newest powerhouse on the team, Trachelle Simon. From finance to operations, Trachelle’s journey proves the right person in the right seat can change everything for a growing septic and wastewater business.We talk about making the leap from corporate to small business, learning an entirely new industry, and why culture and systems are the backbone of scaling. Whether you’re drowning in tasks or dreaming of building a team that has your back, t...
2025-08-1222 min
Ladies Kickin' Ass#149 - Marketing Like a Badass: Smart, Scrappy & Seriously Fun with Heidi Hooker (Part 2)Send us a textMarketing doesn’t have to be boring, and finding your dream clients shouldn’t feel like guesswork. In Part 2 of this real AF series, Tanya is joined again by HomeField’s marketing maven, Heidi Hooker, to break down how their team attracts ideal customers, presents itself differently, and leverages creativity, AI, and team power to build a brand people actually want to follow.From community involvement and social media spirals to tech-powered tools and unconventional outreach, Tanya and Heidi get into the gritty details of what’s working right now in marke...
2025-06-2631 min
Ladies Kickin' Ass#148 - Rebrand Like a Badass with Heidi HookerSend us a textThinking about a rebrand? Wondering how to keep your customers, team, and online reputation intact through the process? This episode is for YOU.In this two-part series, Tanya is joined by first-time podcast guest and HomeField’s Marketing & Business Development guru, Heidi Hooker, to break down the real talk behind rebranding from Priority Pumping to HomeField OnSite Environmental.From strategy to storytelling, content creation to customer buy-in, Tanya and Heidi spill all the behind-the-scenes details on how they’ve handled this major shift, without losing momentum or identity....
2025-06-1927 min
Handle The Sh!T#4 - Dare to Be Annoying on Social Media with Heidi Hooker🎙 INTRO TIME!Welcome back to Handle the Sh!t!—where business gets real, and sh*t gets handled! In this episode, we’re talking all things social media—specifically for septic, wastewater, and service-based businesses. If you’ve ever worried that posting too much might make you “annoying” online, our answer is: GOOD. That means you’re showing up. And no one knows that better than our in-house social media powerhouse...💥 MEET OUR GUESTSay hello to Heidi Hooker, the Marketing Manager at HomeField East Valley. Heidi is the genius behind...
2025-06-1716 min
Handle The Sh!T#3 - Creating A Culture of Pride In The Septic Industry with Tim Butler🔍 Episode SummaryIn this episode, we sit down with Tim Butler, a seasoned service manager in the septic industry, to talk about what it really takes to build a team that’s proud of their work and dedicated to customer service. From creating a strong internal culture to changing public perceptions of septic work, Tim shares insight on why pride, professionalism, and education matter in every service call. This one’s a must-listen for anyone in the skilled trades—or anyone looking to lead a team that shows up and shows out every single day.💡 Key Takeaway...
2025-05-2921 min
Handle The Sh!T#2 - Training Techs to Deliver a Kick-Ass Customer Experience -with Tim ButlerIn this podcast episode, Tanya Wilsom interviews Tim Butler, a service manager, about the importance of training technicians to provide excellent customer service. They discuss the significance of instilling a culture of accountability and excellence among technicians, the role of teamwork in enhancing performance, and the importance of recognizing and rewarding good work. Tim shares his approach to training new technicians, emphasizing the need for a supportive environment where team members uplift each other. He also offers advice for service managers on how to connect with their teams and foster a positive work culture.Things We...
2025-05-2216 min
Handle The Sh!T#1 - Welcome to Handle The Sh!T! – Real Talk for the Septic ProIn this very first episode, Tanya Wilson — CEO of HomeField East Valley and co-founder of the world’s first septic franchise — kicks things off with the why behind the mic.This podcast is built for the people doing the real work: the pumpers, installers, techs, office crew, and owners out here solving problems, leading teams, and building businesses that actually work.Tanya shares who this show is for, what you can expect, and why it's time to raise the bar in the septic and wastewater industry. No fluff. No filters. Just real conversations about business, mindse...
2025-05-2102 min