Shows
Taproom SuccessThe Profit in the Line: Turning Taproom Wait Time into a 5-Star ExperienceWaiting in line or at a table is often seen as a problem, but in high-performing taprooms, it’s an opportunity. In this episode, we explore how small, intentional touches during wait time can make guests feel seen, valued, and excited - turning frustration into anticipation, improving first impressions, and increasing overall spend per visit.How to keep guests engaged while they waitUsing wait time to tell your story and sell softlyWhy acknowledgement matters more than speedJoin the conversation at Taproom Success.com!
2026-02-0315 minTaproom SuccessThe Taproom Trends That Actually Mattered in 2025Taproom owners are tired of chasing shiny objects. In this episode, we review the most popular Secret Hopper blogs of 2025 to reveal what operators are really paying attention to — from hospitality and upselling to smarter use of data. Then we break down the key questions owners should be asking themselves and the highest-impact actions they can take to create more profitable, predictable taproom performance in 2026.Join the conversation at TaproomSuccess.com!
2026-01-2017 minTaproom SuccessHow Profitable Taprooms Set GoalsMost taproom goals sound good… and quietly fail. In this episode, we break down how high-performing taprooms actually set goals that drive higher sales, stronger margins, and predictable cash flow. You’ll learn which numbers matter most, how to turn vague intentions into clear weekly targets, and how to build simple habits and scorecards that keep your entire team focused on results — not just good intentions.Join the conversation at TaproomSuccess.com!
2026-01-0616 minTaproom SuccessLoyalty That Drives Revenue: How to Turn Taproom Guests into Raving FansDid you know that 4 out 5 taproom staff are not letting customers know about loyalty programs?That's not a problem, it's a BIG opportunity. In this episode, we break down the psychology and systems behind successful taproom loyalty programs — and why your staff are the key to unlocking their full potential. Learn how to train your team to confidently suggest loyalty sign-ups, upcoming events, new beer releases, and merch without feeling “salesy.” Make the Guest the Hero: How to frame loyalty programs as tools that benefit the customer, not sales tactics and why value...
2025-12-0214 minTaproom SuccessFrom Busywork to Better Work: Focusing on What Moves the Needle in Your TaproomNot all taproom tasks are created equal. Some simply keep the lights on — others create loyal guests, drive revenue, and strengthen your brand. In this episode, we break down compliance vs. value-added tasks and share practical strategies to shift more time toward the activities that truly grow taproom success.Know the Difference — What compliance tasks are (required, but don’t drive sales) vs. value-added tasks (directly enhance guest experience and revenue)Make the Shift — How to streamline or automate compliance work so staff can focus more time on creating memorable experiences and building guest lo...
2025-11-1815 minTaproom SuccessListen Up: Guest Feedback that Fuels Taproom SuccessGreat taprooms aren’t built by guesswork — they’re built by talking to guests, getting feedback, and acting on what they learn. Today's podcast was inspired by a recent moment Andrew had while he was stuck in traffic. Hint: Ever see those "How's my driving?" bumper stickers. Andrew did. And he called to see how they handled the feedback. In the episode, we explore how breweries can create a consistent process to gather guest feedback - kind of like "how's my driving?" - act on what they learn, and celebrate wins with their team to drive...
2025-11-0513 minTaproom SuccessHow to Build a Taproom Food Program That Guests Love and Your P&L Will TooIn this episode of Taproom Success, we dive into the recipe for a profitable food program. You'll learn 3 financial best practices to drive margins and 3 operational strategies to simplify your kitchen, highlight your top menu performers, and deliver food guests crave, without overwhelming your team or your bottom line.Key Takeaways:Financial Best Practices:Know your food cost % and contribution margin as dollars matter more than percentages.Use menu engineering to spotlight and sell your most profitable items.Track and control waste with simple systems that boost...
2025-10-2116 minTaproom SuccessThe Little Things: Turning Taproom Guests into SuperfansIn this episode, we explore how small, thoughtful actions can create powerful emotional connections with your guests. From remembering names to celebrating life moments and offering surprise tokens of appreciation, these seemingly tiny gestures are the secret ingredients to long-term loyalty and raving fans.Personal Touches Build Loyalty: Remembering a guest’s name or favorite beer shows they matter and they’ll keep coming back.Celebrate Special Moments: A handwritten note for a birthday or anniversary turns an ordinary visit into something unforgettable.Surprise and Delight: A free stic...
2025-10-0716 minTaproom SuccessDeep Dive: Taproom Tipping DataAre your customers tipping less? If so, what can be done about it? You have questions, we have answers.In today's podcast, Andrew dives into taproom data from 1300 unique taproom visits and reveals the results. Want to increase tips (and sales) in your taproom? Listen to today's episode and get the tips...on tips!We want YOU to join the conversation at TaproomSuccess.com. Visit to learn more about our monthly masterminds, taproom expert sessions, and on-demand taproom success blueprint.
2025-09-1612 minTaproom Success5 Books to Boost Taproom ProfitsIn today's episode we share 5 book recommendations that will help taproom managers boost profits. 5 Books to Boost Taproom ProfitsThe Great Game of Business. Key takeaway: High involvement planning (inclusion)Open Book Experience. Key takeaway: Weekly huddles (execution)Workshopper Playbook. Key takeaway: Workshop (creativity)The Decision Book. Key takeaway: 50 Strategic models (decisions)Book of Beautiful Questions. Key takeaway: Ask better questions (better answers)Join the conversation at TaproomSuccess.com!
2025-09-0215 minTaproom SuccessThe Cost of Doing Nothing: Why Inaction in Your Taproom Brewery Is More Expensive Than You ThinkIn this episode, we explore the hidden costs of inaction in your brewery’s taproom. From neglecting staff training to ignoring menu optimization, we’ll dive into how not making necessary changes can lead to missed opportunities, reduced profits, and long-term stagnation. If you’ve been putting off improvements, this episode will make you rethink the price of doing nothing.Bullet Point Summary:The Consequences of Inaction: What happens when you don’t implement changes in key areas like staff training, events, or food program optimization?Missed Revenue Opportunities: How fail...
2025-07-1612 minTaproom SuccessTips to Maximize (Profit-ize) Taproom Food SalesIn this episode, we explore the key drivers of a profitable food program for brewery taprooms. From menu engineering and using the "platform strategy" to understanding food costs and margins, we’ll discuss how to optimize your food offerings and track profitability in real-time. Key Takeaways:Menu Engineering: How to design a menu that drives profitability by focusing on high-margin items and customer preferences.Platform Strategy: Menu design that focuses on a small, core set of ingredients to make a wide variety of offerings (think wraps, burgers, small plates, and bowls!)...
2025-07-0217 minTaproom SuccessPouring Profits: Where the Profit Really Comes From in Your TaproomToday on the podcast we share tools, tips, and real-world examples to identify and grow your most lucrative revenue streams to increase taproom profits.Key PointsA simple system you can use to find out where you actually make money in your businessQuick tips to analyze profits by business area: taproom, wholesale, self-distributionA fancy spreadsheet to track your cost of goods sold for each beer you sellWe'd love to have you join the conversation at www.TaproomSuccess.com!
2025-06-1714 minTaproom SuccessTaproom Metrics Behind To-Go Beer SuccessToday on the podcast we talk about how a small change in staff behavior can lead to big financial returns.It's the power of the 'ask'. Training your staff to ask the customer if they want beer to go can have a powerful impact on your bottom line.Key PointsGuest are 480% more likely to buy to go beer when asked...is your staff asking?How asking about to-go beer can mean an extra $364 a month in tips per staff memberIf you want to build your brand and make more money in...
2025-06-0718 min
Craft Beer ProfessionalsUsing Your Taproom as a Profit CenterAs a brewery owner or manager, your taproom is your greatest opportunity to drive profits and build relationships. This leadership-focused session will provide you with the financial insights, actionable strategies, and data-driven tactics you need to turn your taproom into a thriving profit center. Learn how to maximize sales, manage your finances effectively, and enhance the guest experience while empowering your team to deliver results. Walk away with the tools to guide your taproom toward increased profits and keep things thriving in a constantly changing industry.Andrew Coplon is the Founder of Secret Hopper...
2025-05-271h 04Taproom SuccessThe Taproom Debate: Kids in the Taproom?Today on the podcast we tackle the CONTROVERSIAL topic of kids in the taproom.Whether you love or hate the idea, today we talk about how to maximize the children's experience in the taproom. Why it's important to create welcoming spaces for all types of guests, even kids3 ways we can maximize a kid's experience in a taproomThe BIG benefit to the taproom...Join the conversation at TaproomSuccess.com!
2025-05-2021 minTaproom Success3 Ways to Make Taproom Habits StickMister Rogers, known for teaching us how to be a good neighbor, understand our feelings, and become our best selves, poses a great question: "How do we make goodness attractive?"In today's podcast we explore this question as it relates to your taproom: "How do you make ______ attractive?"Examples:"How do you make greeting your guests when they arrive more attractive?""How do you make suggesting a flight of beer more attractive?"And our personal favorite: "How do you make offering to-go beer more attractive?"And how do you make these habits stick...
2025-04-0820 minTaproom SuccessTaproom Event Planning WorkshopIn today's podcast you'll hear the audio version of our taproom event planning workshop. Over 20 taproom owners and managers joined to share ideas, best practices, and trends in event planning. You'll hear what types of events work to drive traffic, sales and profitability to your taproom. Key takeawaysOctoberfest? Try Dog-Toberfest. How to use shark week, easter eggs, and leprechaun hats to create fun (and profitable) events. Use the "Red Envelope" at checkout to get more return visitors ("People love it, they lose their minds!" said one taproom manager)
2025-04-0845 minTaproom SuccessTaproom Financial Spring Cleaning ChecklistSpring is (almost) here and it's a great time for a spring clean of your taproom financial records. We know, it sounds boring, but we'll do our best to make it fun and valuable for you!Key PointsHow to organize all those corporate records Tips to stay on top of taproom license renewalsBest practices to count taproom inventoryJoin the conversation at www.TaproomSuccess.com!
2025-03-2522 minTaproom SuccessHow to Use Your Taproom as a Profit CenterIn this episode you'll hear the audio version of our live presentation on How to Use Your Taproom as a Profit Center. Key Topics 5 things your taproom staff should be doing (but probably aren't) 5 actionable strategies to boost taproom profits Brewing financial excellence processResourcesReady to join the conversation? Learn more at www.TaproomSuccess.com
2025-03-111h 07Taproom SuccessCustomer Spending Habits by Taproom LocationIn today's episode we talk about customer spending habits by location in your taproom. And you'll hear our BRAND NEW Taproom Success Podcast INTRO MUSIC! Andrew shares the data on how much customers spend when they sit at the bar, or at a table, or out on your patio.Key TakeawaysHow customers order (printed menu, QR code, etc)Spending impact depending on where customers sitSpoiler alert: Customers sitting at the bar spend the most (buy why? tune in to find out!)Join the conversation at Taproom Success...
2025-03-0421 minTaproom SuccessTap into Unique Partnerships to Grow Taproom SalesAndrew recently wrote a blog about how a punk rock singer recorded one of his songs with different bands across the world, in their native language.Today on the podcast we use this idea as a jumping off point to talk about how we can tap into unique partnerships to grow sales in your taproom.Key PointsWho is Frank Turner is what can we learn from him?Why taprooms should apply the "Frank Turner" approach to create mutually beneficial relationships in their communitiesHow to step out of our comfort zones to attract new pat...
2025-02-2514 minTaproom SuccessHow to Leverage Brewery KPIs for Financial SuccessWe talk about key performance indicators, KPIs, a LOT! Today we review the most important KPIs to focus on for success.Labor and occupancy costs are super important to measure. What else is on the most important list of numbers to watch? Cash flow, net operating income, sales growth and margins, of course.We also have KPI spreadsheets to share. Grab these templates so that you can run the numbers for your taproom. https://www.taproomsuccess.com/blog/top-taproom-key-metricsWant more taproom tips? Join the conversation at www.TaproomSuccess.com
2025-02-0914 minTaproom SuccessTaproom Lease Negotiations 101Today we tackle a hot topic: How to navigate a brewery lease renewal.
There's lots of moving parts and lots of things to consider. In the podcast we break down the most important items so you can negotiate a successful lease renewal.
Key Points
Use the XYZ negotiating strategy to get what you want ("those who ask for more, get more")
Think of the lease agreement as a 'disagreement'. Once it's signed you won't look at it again unless there's a problem. Make sure you've addressed foreseeable disagreements.
Understand a few key terms and...
2025-01-2116 minTaproom Success10 Taproom Resolutions to Boost ProfitsIn today's podcast we flip the calendar to the New Year and talk about taproom goal setting and resolutions.
Andrew shares 10 Taproom Resolutions to Boost Profits and Enhance Guest Experiences.
Key Points
Focus on ONE THING to get the best results
Measure results so you know what's working (and what isn't)
Check out Andrew's Top 10 Taproom Resolutions
Want more Taproom Success tips, strategies and best practices? Join the conversation at TaproomSuccess.com!
2025-01-0720 minTaproom SuccessUse Data to Maximize the Taproom ExperienceAndrew recently hosted a webinar with three breweries to learn how they use taproom data.
In this podcast, you'll hear the summary, high level, of what Andrew learned from these breweries.
One brewery learned from data that food runners were delivering food too quickly...
Another brewery learned that though their brewery is in a tourist area, guests still want to talk about the beer....
And another mentioned the value of staff introducing themselves and didn't realize how it was a big deal...
Get Taproom Success data, tips, and best practices. Join the conversation at TaproomSuccess...
2024-12-2317 minTaproom SuccessHow to Hold Weekly Taproom Financial Check-insWeekly check-ins allow you to monitor sales and other key metrics to measure success in your taproom business.
In today's episode, we share the 2-minute drill agenda to keep your check-ins efficient and the weekly scorecard to capture the most important taproom numbers.
Key Points
Avoid boring, un-productive meetings using the 2-minute drill agenda
How to use data, tools and tactics to drive profits
How to use incentives to drive taproom performance
Get more Taproom Success tips and tactics here.
2024-12-0715 minTaproom SuccessTaproom Brewery Budget QuickStart GuideToday we share tips to build a great financial plan for your taproom.
We know we should have a budget, but sometimes it's hard to get started. And hard to finish. And harder still to put the plan into practice.
In today's episode, the Taproom Brewery Budget QuickStart Guide, we'll talk about ways to make budgeting easier.
Key Points
How to identify and overcome budget obstacles
The importance of setting a deadline
X Factor to budget success: Get an accountability partner!
2024-11-1913 minTaproom SuccessTaproom Managers: Use Data to Create High Engagement VisitsIn today's podcast we look at the data behind greeting your guests and thanking them when they leave.
These simple and fundamental customer service practices really make a difference.
Key Points
Two step process to increase customer retention and engagement: 1) Greet your guests when they arrive, 2) thank them when they leave.
Time matters. Greeting your guests in less than a minute sets the tone for the rest of the visit - 46% more likely to perceive the visit as high engagement
Thank you matters. Guests who do not receive a 'thank you' upon leaving are 5...
2024-11-0516 minTaproom Success3 Taproom Models for Strategic ThinkingKary recently read The Decision Book: 50 Models for Strategic Thinking, and found lots of great models to share with taproom managers.
In today's podcast, we'll review some of our favorite strategic models and how to use them in your taproom.
Key Topics
3 favorite strategic models for taproom managers
Models for short term day-to-day decisions
Models for longer term decision-making
2024-11-0416 minTaproom SuccessHow to Customize the Taproom Experience for Different Group SizesNot all taproom group sizes should receive the same type of customer service.
The solo guest on a laptop might want less interaction, while the engaged group of two might want more.
Today on the podcast Andrew breaks down taproom data from 2022-2024 with 1300 unique taproom visits from across the country.
Andrew analyzes the data, and summarizes the information into actionable takeaways you can implement right away in your taproom.
Key Points
Different sizes of groups require different levels of engagement
Parties of two people are most common - if...
2024-10-2114 minTaproom SuccessBeer Cost of Goods Sold SimplifiedBeer cost of goods sold (COGS) can be quite a mystery. What's included? What's excluded? How do you figure it out?
In today's episode we help you solve the beer COGS mystery.
Key points
Use the one-sentence beer COGS technique: Is this cost necessary to make my beer? (If yes, it's COGS. If no, it's not).
The most common beer COGS question: Are my cost of goods correct? We'll provide answers and tools to help you find out.
Strategies and resources to help you reduce COGS and improve margins on your beer.
2024-10-0916 minTaproom SuccessThe Secret to Taproom Success: A Maniacal Focus on Customer ServiceToday we dive into the importance of a 'maniacal focus' on the customer and customer service.
Let's face it...the bar is low for customer service. We have become accustomed to low prices and low service.
However, the key to success in your taproom is excellence in customer service.
Here are some quotes to ponder, and inspiration to focus on the customer in your taproom...
"If you don't care, your customer never will."
"Make the customer the hero of your story."
"There's only one boss, the customer."
We would love to...
2024-09-3017 minTaproom Success10 Old School Taproom Marketing IdeasIn today’s episode we offer up 10 Old School Taproom
Marketing Ideas to bring new guests into your taproom.
How about direct mail?
What if you handed out your business card to get a ‘free beer’?
Perhaps a ‘big tent’ event to create community and bring people together (in YOUR taproom)?
You’ll get the details on these ideas and many more. As a
bonus, we’ll talk about 5 ways to increase guest spending once they get into your taproom.
We’d love to have you join us in the Taproom Success
membership. We are all about sharin...
2024-09-1525 minTaproom SuccessTaproom Marketing Strategies in Tough TimesIn today's podcast we talk about the power of combining marketing and finance to boost sales and profits in your taproom.
Key Takeaways
Why NOW is the best time to invest in your marketing plan
How to find the dollars to dedicate to marketing efforts
Marketing ideas that cost zero dollars but yield big results
Want even more taproom marketing ideas?
Join our Taproom Success Membership, where we provide tools and resources to help you achieve success in your taproom business.
P.S. Check out the podcast episode with Julie Rhodes...
2024-08-2018 minTaproom Success25% Increase in Taproom Spending with This Simple TipIn today's episode we share how to use event calendars, ID checks, and staff introductions to help drive taproom revenue.
Key Takeaways
Worried about checking IDs? The data tells us that when a guest is 35+ and asked for their ID they spend 25% more!
Data shows that 45% of taprooms do not have a visible events calendar. Yes, guests are 25% more likely to return when they know about cool upcoming events.
Want more tips and actionable strategies?
Join our Taproom Success Membership. Benefits include monthly mastermind meetings, monthly guest experts, and 24/7 access to our...
2024-08-0617 minTaproom SuccessThe Convenience Factor in Taproom VisitsIn today's episode we explore the effect that 'convenience' has on influencing customer taproom visits.
How do customers choose where to go have a beer?
hat are the criteria that go into this decision?
And how can you use this information to bring more guests into your taproom?
We talk a ton about the different types of people who visit taprooms, but we don't always talk about why they're choosing that particular location.
Convenience plays a big role in where customers will go. Listen and learn new ways to use this knowledge to bring in...
2024-07-2217 minTaproom SuccessHow to Control Expenses in Your TaproomIn today's episode we dig into taproom costs and expenses. How to manage and measure them to improve profitability.
We often talk about growing sales in the taproom - how to bring in more guests, engage with them, find ways for them to stay longer and spend a little more - today we talk about the other side of the financial equation: Costs.
How should taproom owners and managers approach this important part of their business?
Create a financial plan, involve your team in the process, and hold weekly huddles to stay focused
Use...
2024-07-1115 minTaproom SuccessWhy Taproom Businesses Need a BookkeeperIn business, you need to know your numbers. Those key metrics that quantify success (or failure) in your taproom.
Today on the podcast we talk about the importance of having a bookkeeper to ensure your numbers are complete, accurate and timely.
Key Points
How to select a good bookkeeper
The most important things a bookkeeper will do for your business
One next step you must take to ensure you have good, quality numbers to make data-driven decisions
2024-06-1815 minTaproom SuccessTaproom Data: How a Crowded Taproom Influences Customer SpendingIn today's podcast Andrew shares data and insights on customer spending habits in a crowded taproom.
Spoiler alert: On average, customers spend 38% more in a packed taproom.
As they say, a crowd attracts a crowd. And that crowd wants to spend more money in your taproom.
Key Points
How to use events to drive taproom traffic
Strategies for crafting successful encounters with guests during busy times
Tips to use this data to drive taproom sales
2024-06-0418 minTaproom SuccessManaging Food Margins in your TaproomIn today's podcast learn about managing food margins in your taproom.
Key topics
The basic equation: Food sales - Food costs = Food margins
How to us the narrow menu to drive sales and margins
How to set up your taproom financials to track food sales, COGS and margins
2024-05-2817 minTaproom SuccessTaproom Success Stories with Studly BrewingToday on the podcast we hear from Taproom Success member Blake Edmunds from Studly Brewing Company in Virginia.
Blake shares his journey starting his brewery, creating the theme, and lessons learned along the way.
2024-05-2327 minTaproom SuccessTaproom Spending Habits by GenerationToday on the podcast we share data from over 2,000 unique taproom visits.
The data shines a light on spending habits by generation: Gen Z, Gen X, Millennials, and Baby Boomers.
Taproom owners and managers can use this information to appeal to the unique needs of each generation.
Key questions asked (and answered!):
Which age range spends the most?
Who tips the highest
Which group is the most profitable?
How do I use this information to drive more traffic into my taproom?
2024-04-0218 minTaproom SuccessTaproom Success Stories with Epidemic AlesBrittany Christensen is taproom manager for Epidemic Ales in Concord, CA and a member of Taproom Success.
Brittany joins us on the podcast today to talk about how she got her start in the brewery business, recent successes, and current challenges.
2024-03-2417 minTaproom SuccessTaproom Strategies: Preparing for SpringSpring is a time of new beginnings, and a great time to re-visit your year-end goals and key performance indicators.
In today's podcast, we'll share tips on how to get your taproom business ready for spring, good weather, and increased beer sales.
2024-03-0822 minTaproom SuccessTop Takeaways from the NC BrewSmart EventToday on the podcast we recap ONE THING learned from each of the taproom-focused presentations at the BrewSmart event held in Greenville, NC.
Here's a sampling of the topics covered:
Strategies for adding food in your taproom
How to build your taproom key metrics dashboard
Sustainability and social impact crash course
Supporting and employing persons with IDD
Building successful internal education programs
2024-02-0727 minTaproom SuccessTaproom Trends: To-Go BeerToday on the podcast we dive into Taproom Trends and talk about the hidden profit center of your business: To-Go Beer!
Andrew shares taproom sales data, tips, tactics and strategies to help you drive taproom revenue.
Key questions answered:
Are staff better at encouraging beer to go?
What does spending look like when staff encourage it?
Staff love higher tips. How does to go beer play out in the quest for more tips?
Any suggestions for encouraging beer to go?
2024-01-1623 minTaproom Success2024 Taproom Staff Motivation MetricsIn today's podcast, we share 12 metrics you can use to continually motivate your taproom staff.
These 12 metrics are neatly organized into an infographic which you can find here.
Grab the infographic, print it out, share it with your team, and motivate your staff in 2024!
2024-01-0223 minTaproom SuccessTaproom Flights: Proven Strategy to Increase SalesHow can you increase sales in your taproom brewery?
Here's one proven idea: The data shows that when your staff offers a guest a flight they spend 27% more.
That's a 27% increase in the average check just by asking a simple question.
In today's podcast, Andrew shares tips on WHEN to offer the guest a flight, and shares even more data on the impact to-go beer sales when a guest is offered a flight.
Key Topics
Why Andrew LOVES flights
Data from over 8000 unique taproom visits, and what it shows about...
2023-11-1017 minTaproom SuccessWhy Every Taproom Visit Needs a "Hello" and "Thank You"Data from 2,244 taproom visits shows that guests spend 12% more when the visit begins with a simple welcoming gesture.
The initial greeting is important, but it doesn't end there. A sincere 'thank you' is also a requirement.
Listen to the pod to learn more!
Key topics:
Why it's essential to greet guests upon entering a taproom
Key taproom data points
Does a sincere "thank you" have the same importance as the initial greeting?
Strategies for taproom staff get better at these habits
2023-10-1614 minTaproom SuccessHow to Build the 2024 Taproom ForecastFinancial planning and budgeting is an important task, but not always the most fun.
In today's podcast we share tips and tactics to get started on your 2024 budget so that you can achieve financial success in your taproom!
Key Topics:
How to motivate a taproom manager to tackle the budget
The first steps a taproom owner or manager should take when preparing the plan
How to identify the key players: Who is usually involved in creating the financial plan, and how should the work be divided up
The major pieces of the taproom financial...
2023-10-0318 minTaproom SuccessTips for Opening a Second TaproomIn today's podcast we talk about tips, tactics and strategies to consider when opening a second (or third, or fourth) taproom location.
Key Questions Covered in the Podcast:
Why consider this option for growth, why not just sell more beer through a wholesaler or self distribution?
How should people plan this out from a financial perspective?
What are the problems that can arise?
What are the first steps that someone interested in opening a 2nd taproom should take?
Do you need resources to grow sales in your taproom? Join the conversation at TaproomSuccess.com!
2023-09-1921 minTaproom SuccessThe Value of Introducing Yourself to Taproom GuestsIn today's podcast we look at a simple, effective technique that can increase customer spending by 25%.
What is the technique? Introducing yourself to taproom guests.
We'll start with the data. What do the numbers say about what happens on taproom visits when staff offer their name?
Higher tabs and higher tips.
The data shows that the average tab is $45 when staff does not introduce themselves by name, and increases to $56 when they do.
Want to learn more? Listen to the podcast!
For more tips, tactics and strategies...
2023-09-0516 minTaproom SuccessThe #1 Way to Motivate Taproom Brewery StaffIn today's podcast we talk about motivation. Specifically, how to motivate your taproom staff.
The three most common ways to motivate are providing 1) rewards, 2) recognition, and 3) opportunities.
But there's a fourth way to motivate and it happens to be the most effective: Progress.
Your staff want to know how they can make a difference, how they can grow personally and professionally, and how they can do meaningful work.
Give today's podcast a listen to learn how to use "progress" as a motivator for your taproom team.
Join our community...
2023-08-0117 minTaproom SuccessTimeless Taproom Strategies"People won't remember what you said or did, they will remember how you made them feel." -Maya Angelou
In today's podcast, we review how connection leads to engagement, and engagement leads to improved customer service and increased sales in your taproom.
Data Point: Guests who receive a high level of engagement spend 30% more.
When you build relationships with your guests, they will spend more, tip more and come back more often.
For more tips and strategies to grow your taproom brewery business visit www.taproomsuccess.com.
2023-07-1812 minTaproom SuccessTaproom Brewery: How to Conduct a Mid-Year ReviewMid-year is a good time to review and update your taproom business goals. In today's podcast we talk about different goal setting models, tactics to capture the most important numbers, and techniques to plan out the remainder of the year so that you achieve success in your taproom.
Visit TaproomSuccess.com to join the community of taproom professionals!
2023-07-0523 minTaproom SuccessHow to Use Menus to Increase Taproom SalesAndrew Coplon loves taproom menus. And he has lots of data to share about how menus drive taproom revenue. One key takeaway: Guests spend 35% more when offered a physical menu. Andrew teases out data from over 6000 unique taproom visits, and provides tips on how you can use menu to increase brewery taproom sales.
2023-06-2319 minTaproom SuccessRisks and Rewards of Distributing Beer Outside Your TaproomIn today's episode we review the risks and rewards of beer distribution. There's a lot to consider when selling your beer outside your taproom. The first step is to review your state laws and understand the rules around distribution. Other key considerations include understanding the economics of distribution (using a financial plan) and getting clear on your purpose and goals for distributing your beer outside the taproom.
2023-06-0917 minTaproom SuccessTaprooms: How to Craft an Encore ExperienceHow can you build a memorable experience for your taproom guests? Think like a rock band.
It's the end of the concert and the band has left the stage. Time for an encore. The crowd claps, chants, hoots, and hollers! And the band comes back and delivers and amazing performance that you will never forget.
In today's episode we talk about how you can craft an 'encore performance' for your taproom guests to keep them coming back time and again.
Some 'encore' ideas:
We took care of your last drink. Thanks...
2023-05-0220 minTaproom SuccessThe Data Behind Food in the TaproomIs food in the taproom a "want to" or a "need to" for your brewery? In today's podcast, Andrew and Kary talk about the economics of food in the taproom, and review key data points that you need to know. The results may surprise you. We also share insights from Erol Moe, co-founder of Stoneface Brewery in New Hampshire. Erol entered the food game reluctantly, learned a lot in the process, and we share his best practices to help you find success with food in your taproom business.
2023-04-1021 minTaproom SuccessTaproom Training and Motivation StrategiesToday we dive into strategies on how breweries can better motivate and bring their teams together to transform taproom staff into rockstars. We'll talk about the benefits of rewards and recognition, and cover metrics to used to monitor the results of your motivation efforts.
2023-03-2921 minTaproom SuccessHow to Use Frictionless Selling to Drive Taproom ProfitsLook around your taproom and ask yourself this question: Is it easy for customers to buy from us? Now, look around your website and ask the same question. If the answer is...maybe...then this episode is for you! Today, we talk about the concept of 'frictionless selling' and how you can use this to drive results in your taproom business.
Key Topics
Lessons learned from other industries who use frictionless selling
The one thing that must be on your taproom website
Tips to avoid confusing the customer, and costing you sales
Learn more at ww...
2023-03-0619 minTaproom SuccessTaproom Lessons Learned from CiderCon 2023In today's episode we talk about lessons learned at CiderCon 2023: The importance of team building, customer engagement, and how to crowd source solutions to your taproom business challenges.
Key Topics
How to use the Four C's to solve any business problem
The benefits of 'workshopping' and how to use this technique to engage your taproom staff
Key takeaways from CiderCon
Learn more about Taproom Success!
2023-02-2027 minTaproom SuccessHow to Create Taproom KPIsIn this episode we'll talk about the best practices to build your taproom brewery KPIs, scorecards you can use to track and measure, and strategies to share information with your staff to improve business results.
2023-02-0620 minTaproom SuccessHow to Use Taproom Data to Drive Sales GrowthIn today's episode we dive deep into taproom data to provide you with actionable strategies to increase sales. Andrew shares the highlights from 9,000 unique taproom customer visits and breaks down the key takeaways. If you're looking to increase taproom sales, you won't want to miss this episode.
Key Topics
The importance of to-go beer, and asking for the sale (how to 5x your to-go beer sales)
Are guests spending more in the taproom post-pandemic? Short answer: Yes. (And tips on how you can take advantage of this trend)
Average tip percentages from guests who purchase to-go...
2023-01-2326 minTaproom Success2023 Taproom Goal SettingIt's the New Year, time to set goals for your taproom business. In today's episode we dive deep into goal setting fundamentals, frameworks and tactics to make those New Years' Resolutions stick!
Taproom Goal Setting Basics
Start with a year-end review
Get the goals in writing
Get the on the calendar (if you don't schedule it, it won't happen)
Learn how to identify the most important goals
Use outcome goals (what you want to achieve) in tandem with process goals (what you need to DO in order to hit the goals)
Read the full Goal...
2023-01-0921 minTaproom SuccessHow to Build a Taproom Sales PlanIn today's episode we'll walk through the steps to build your taproom sales plan for the new year. We'll dig in on best practices to build your sales model, tactics to get started (and finished with your plan), and how to put the plan into action to achieve success in your taproom.
Topics Covered
How (and why) to involve your taproom team in the planning process
Tips to get started on your sales plan
How to overcome common planning challenges
Use this taproom sales plan model
2022-12-2620 minTaproom SuccessBest Practices: Taproom Customer ServiceIn today's episode, we explore tips and strategies to provide great service to guests in your taproom. Andrew Coplon provides a run-down of the "30 Second Conversation" system, which is outlined below:
Welcome your guest to the taproom
Engage, ask questions, and offer friendly conversation
Guide your customer and offer direction on beer choices
Let your guest know what they are drinking when you bring their beer
Leave the guest feeling appreciated - thank you for coming!
2022-12-1218 min
Taproom SuccessIntro to Taproom SuccessWelcome to Taproom Success, the only podcast dedicated to providing you with All The Tools You Need To Build A Successful Taproom Business.
The taproom success podcast will provide you with the data, resources, and support you need to manage and grow your taproom business.
Each episode of the podcast will help you achieve taproom success in the areas of marketing, food service, finances, e-commerce, software systems, business strategy and more!
2022-12-0806 min
Craft Beer ProfessionalsAdvancing Your Career and Staff Education with the Cicerone Certification ProgramIn this podcast you'll hear the audio version of the Taproom Success Membership monthly Industry Expert conversation.
Join Andrew, Kary Shumway (Craft Brewery Financial Training), and Chema Mora (Business Development Manager of the Cicerone® Certification Program) for a conversation on the importance of professional development.
The Cicerone Certification Program offers a path to advance your career and the knowledge of your team. Join Advanced Cicerone Chema Mora, Business Development Manager for the Cicerone Program, as he shares an inside look at the program and shares tips and strategies to meet your goal. Whether you are s...
2022-06-0458 minCraft Beer ProfessionalsFinding superfans in your community, staffing, and seltzer as a seasonal beverageIn today's podcast you'll hear the audio version of the Taproom Success Membership monthly Q&A call. In this discussion, Andrew Coplon and Kary Shumway (Craft Brewery Financial Training dot Com) talk about a wide variety of topics ranging from how to deal with not having enough staff, looking outside the box for candidates, and 2021 beer industry data. Key Topics
How to engage and understand your most loyal customers
Making the most of staffing challenges
Insights from Lester Jones, economist for the NBWA
Taproom key metrics and market trends
Learn more at https://taproomsuccess.com/
2022-01-2443 minCraft Beer ProfessionalsHow to Reward and Motivate your Taproom EmployeesIn today's podcast you'll hear the audio version of the Taproom Success Membership monthly Q&A call.
In this discussion, Andrew Coplon and Kary Shumway (Craft Brewery Financial Training dot Com) talk about a wide variety of topics ranging from contingency planning for taprooms to how to build relationships among your front/back of house taproom staff.
Key Topics
How to reward and motivate your taproom employees
Team building tactics to help drive more revenue through your taproom
How to use accountability and a proven system to build your financial plan
Learn more at...
2022-01-0341 min