Shows
The Scalable ExpertThe Expert's Dilemma: How to Transition from Hard Work to Scalable SuccessThe primary focus of this podcast episode is the misconception that relentless hard work is the key to business growth. Tara Bryan shares her personal journey as an agency owner, illustrating the futility of merely increasing effort without reevaluating the underlying business model. She delves into the significance of recognizing one's expertise and transitioning from a model reliant on direct effort to one that leverages authority and scalable methodologies. By examining the barriers that hinder growth, she emphasize the necessity of not just working harder but strategically innovating how expertise is delivered. Ultimately, she challenges the listener...
2025-09-1217 minThe Scalable ExpertNavigating the Dark Side of Certification ProgramsIn this week's podcast, Tara shares the often-overlooked challenges of certification programs. She covers essential tips for safeguarding your intellectual property, defining ownership of materials, and establishing clear guidelines for certified trainers. Learn how to avoid common pitfalls and ensure your certification model enhances your business without compromising your brand.00:00 Introduction and Welcome00:14 The Dark Side of Certification Programs01:07 Protecting Your Intellectual Property03:02 Defining Ownership and Usage Rights09:26 Managing Customer Relationships13:28 Compensation and Benefits16:49 Setting Clear Expectations17:27 Conclusion and Final ThoughtsAbou...
2025-07-1518 minThe Scalable ExpertScale Your Expertise with a Certification Program: How to Multiply Your Impact and IncomeDiscover The Power of Certification Programs to Scale Your ExpertiseIn this solo episode, Tara Bryan delves into the advantages of creating a certification program around your expert framework. By doing so, not only do you scale your delivery and leverage your intellectual property, but you also meet both the supply and demand side of the customer equation. Tara Bryan shares insights from her agency experience and highlights the exponential growth potential and various revenue streams through certification models. Tune in for a detailed outline and examples of how to effectively grow your br...
2025-07-0813 min
The Scalable ExpertThe Shift from Sales Resistance to Scalable Success with Sales Coach Aileen BoyleIn this Scalable Expert episode, Tara sits down with sales coach Aileen Boyle to unpack her journey from dreading sales conversations to confidently teaching women how to sell - and now building a scalable model to expand her impact. From pricing mindset shifts to offer clarity and scalable delivery, this episode is packed with practical wisdom for any coach or consultant ready to turn their service into a repeatable, scalable framework.What You’ll Learn in This Episode:Why women often resist sales conversations and what to do insteadThe critical difference between your service and your of...
2025-07-0120 min
The Scalable ExpertHow to Scale Through Connections, Not Complexity: Expert Networking with Michael WhitehouseWhat if the key to scaling your business isn’t another funnel or fancy strategy—but real connection?In this episode, Tara sits down with Michael Whitehouse, author of The Guy Who Knows a Guy and founder of JV Connect, to unpack how he transformed his natural networking skills into a multi-stream business model. From affiliate marketing to his signature 8-second intro, Michael shares how to build authentic relationships that lead to growth—without the overwhelm of complexity.Whether you’re an introvert or a social butterfly, this conversation will help you shift your mindset about wh...
2025-06-1036 minThe Scalable ExpertAre You an Expert or an Ambassador? Build a Proprietary Framework That Protects Your AuthorityAre you giving away your authority without realizing it?In this episode of The Scalable Expert Podcast, Tara tackles a critical question that could be holding back your growth: Are you the expert or just the messenger for someone else’s framework?If you’ve ever found yourself referencing another expert’s book, system, or certification more than your own insights, you might be unintentionally giving away your authority. Tara breaks down how to use tools, models, and certifications without diminishing your own expertise and how to build a proprietary framework that positions you as the cl...
2025-05-1313 minThe Scalable ExpertLead with Authority and Clarity. Keep the Big Picture in Focus for Your Customer.In this episode of The Scalable Expert Podcast, Tara shares why helping your customers see the big picture isn’t a bonus, it’s your responsibility as a leader.When customers are deep in the weeds of implementation, it’s easy for them to forget what they’re really working toward. But when you hold space for the entire journey - reminding them where they are, what they’ve accomplished, and what comes next - you increase momentum, confidence, and retention.Tara breaks down how leading with authority and clarity helps your customers stay focused, trust your...
2025-05-0910 minThe Scalable ExpertWant a Scalable Business? It Starts with Your Authority FrameworkIf you’re tired of feeling like you have to reinvent the wheel with every new customer, it’s time to make a foundational shift. In this episode of The Scalable Expert Podcast, Tara breaks down why building your authority framework is the first and most important step to scaling an online business.Tara walks through how creating a clear, repeatable path for your customers moves you from order-taker to authority, strengthens trust, and frees you from endless custom work.If you’re ready to stop customizing everything, start leading the experience, and set your busine...
2025-04-2917 minThe Scalable ExpertFrom Time Trap to Scalable Business: A Sneak Peek Inside the Scalable Expert’s PlaybookIn this special kickoff episode, Tara shares an exclusive sneak peek into the introduction of the Scalable Expert book. If you’ve ever felt trapped in the time-for-money grind—juggling client work, managing a packed calendar, and wondering how to scale without losing your mind—this episode will resonate deeply.Tara offers a behind-the-scenes look at the foundational mindset shifts that helped her move from overwhelmed agency owner to the creator of a scalable business. You'll hear the raw, unfiltered truth about what it really costs to stay stuck, and how to begin your own shift into a more...
2025-04-2210 minThe Scalable ExpertHow a Smart Value Ladder Helps You and Your Customers Scale TogetherWhat if your offers weren’t just a jumble of products, but a smart journey that helps both you and your clients scale together?In this episode of the The Scalable Expert podcast, Tara breaks down how to build a value ladder that aligns with the need for growth for both you and your customer. You’ll learn why disconnected offers burn you out and confuse your audience, and how to create a clear, scalable path that meets your customers where they are and moves them toward transformation.Using a simple and relatable analogy, Tara shar...
2025-04-0813 minThe Scalable ExpertWhy the If/Then Strategy Is Your Secret Weapon For Better Business OutcomesEver feel like your brain is spinning with too many ideas, options, or tech paths to choose from? That scattered, stuck feeling doesn’t mean you’re doing it wrong, it means it’s time for a better system. In today’s episode, Tara Bryan talks about the If/Then Strategy - a powerful, practical tool you need in your business toolbox. Whether you’re planning a new offer, simplifying your tech stack, or just trying to clear the mental clutter, this simple logic model (especially when paired with an AI tool) will help you move forward faster and...
2025-04-0113 minThe Scalable ExpertYour Video Vault Is Not Helping Your Customers (Do This Instead)In this episode of The Scalable Expert, Tara Bryan dives into a truth that every overwhelmed expert needs to hear: simplicity is the most powerful value you can deliver. Your customers aren’t paying you for everything you know—they’re paying you for the fastest, clearest path to results. And yet, so many business owners unintentionally overcomplicate their programs by trying to over-deliver.Tara breaks down why more content doesn’t equal more value and how a cluttered delivery system can actually prevent your customers from getting the outcomes they hired you for. She explains how to filte...
2025-03-2511 minThe Scalable ExpertAre You Delivering A Transformation Or Just Selling Information?In today's rapidly evolving digital landscape, the rules of online business are changing and transformation is the name of the game. In this episode, we dive into why information-based programs are no longer enough in an era where AI makes information more accessible than ever. Simply providing information doesn’t create lasting value for your customers; instead, they crave curated experiences that help them achieve real results. We discuss why businesses that continue relying on outdated, information-heavy models will struggle to retain customers, while those who prioritize transformation will thrive. This episode is your wake-up call to rethink how yo...
2025-02-2514 minThe Scalable ExpertWhy Owning Your Core Platform MattersAre you building your business on rented digital land? In this episode, we reveal the hidden costs of relying on social media as your primary customer engagement platform. While platforms like Facebook, Instagram, and TikTok offer massive reach, they also come with unpredictable algorithms, restricted visibility, and the constant risk of losing access to your connections overnight.Discover why owning your own online business platform is crucial for long-term business success and how to start building one today. We’ll share actionable steps for creating a space where you control the communication, the content, and the relationship wi...
2025-02-1911 minThe Scalable ExpertMaximize Your Impact – Scale Your Expertise By Owning Your Body of Work In this episode, Tara Bryan breaks down how to own your expertise as a body of work, package it effectively, and monetize it in ways that allow you to grow without maxing out your time. Whether you’re a freelancer, consultant, or business owner, your expertise is your greatest asset—but only if you leverage it the right way.Tara shares how to identify what makes your approach unique, create a signature framework, and transform your expertise into scalable offers. Plus, with AI and job market shifts, there’s never been a more important time to take contro...
2025-02-1117 minThe Scalable ExpertAuthority Strategy Secrets for Scaling SuccessIf you’ve been asking yourself, "How do I start to become a scalable expert?" or "How do I translate the expertise I use in my one-on-one services into a scalable model?"—this episode is for you.In this episode of The Scalable Expert, Tara Bryan explains the Authority Strategy, a proven approach to structuring your expertise into a repeatable, scalable system. Instead of staying stuck in a model where you’re trading time for money, Tara walks through the first steps in creating your Authority Strategy, helping you build a model that allows for growth without sacrif...
2025-02-0415 minThe Scalable ExpertRethink Your Business Model: A Mindset Shift for Scaling your ServicesScaling your business isn’t just about implementing new systems or creating online programs—it starts with rethinking how you approach your work. In this episode of The Scalable Expert, Tara Bryan dives into the essential mindset shift for scaling, sharing why transitioning from a one-on-one model to scalable services is key for long-term growth. Discover actionable strategies for reshaping your delivery model, building scalable experiences, and transforming your mindset to embrace growth without burnout.What You’ll Learn:Why your current mindset might be holding your business back from scaling.The key mindset shift required to tra...
2025-01-2813 minThe Scalable ExpertMastering Training Video Creation: Strategies for Online Business SuccessIn this episode of The Scalable Expert, Tara Bryan unpacks the strategies and tools needed to master training video creation for online business success. When you are creating in-depth training videos for your customers, remembering the purpose behind your content is the first step to success. Tailoring your videos for their specific purpose – ensures they resonate with your customers needs.What You’ll Learn:Why training video content creation is essential for customer engagement.The tools and techniques to simplify your training video production process.How to overcome common video challenges and deliver with confidence.Strategies to e...
2025-01-2117 minThe Scalable Expert5 Essential Steps To Productize Your Services Without Abandoning Your Current ClientsFeeling stuck between the one-on-one work you love and the desire to grow your business? In this episode of The Scalable Expert, Tara Bryan shares the five essential steps to productize your services so you can scale without sacrificing your personal connections. Learn how to transform your expertise into scalable systems and create impactful online experiences that deliver results and free up your time.What You’ll Learn:Why productizing your services doesn’t mean abandoning your current clientsThe mindset shifts needed to move from trading time for money to scalable offersHow to design a signature onli...
2025-01-1407 min
The Scalable ExpertBuild Profitable Challenges - Tips from Guest Expert Amanda EnglerWhat does it take to design a profitable challenge that boosts engagement and drives sales? In this episode, Tara Bryan is joined by sales and marketing strategist Amanda Engler, an expert in live events, to share the secrets behind creating irresistible online challenges. Amanda reveals her proven three-step framework that gets ideal customers to sign up, show up, and stay engaged through the buying process.Learn how to avoid the most common challenge pitfalls, create a seamless customer journey, and boost sales without overloading your audience. Whether you’re new to running challenges or looking to level up...
2024-12-3137 minThe Scalable ExpertExpertise Beats AI In Online Programs - Every TimeWith AI tools flooding the market, many wonder if creating online programs rooted in expertise is still relevant. In this episode, Tara explains why AI in online programs can enhance your process but can’t replace the value of human expertise. Tara highlights that the fastest path to real customer results is led by expert insight, not automation alone.What You’ll Learn:How to leverage AI in online programs without losing the personal touchThe difference between AI-driven content and expert-led experiencesHow to craft transformational programs that guide customers beyond what AI alone can doRe...
2024-12-2411 minThe Scalable ExpertWhy Action-Driven Delivery Beats Content Overload Every TimeIs overloading your clients with information holding your business back? In this episode, Tara Bryan breaks down why the old-school model of cramming content into your programs no longer works—and what to do instead. Learn how Action-Driven Delivery can transform your business by focusing on results instead of content overload. Discover how simplifying your approach can boost client engagement, satisfaction, and your bottom line.What You’ll Learn:Why overdelivering content can hurt your businessHow to create action-driven delivery that drives client successKey strategies to build a focused, results-oriented customer pathHow to scale by simplifying, not...
2024-12-1715 minThe Scalable ExpertStop Selling Vague Promises. Measurable Results Required!In this episode, Tara Bryan discusses a common pitfall for many business owners - vague promises that don't distinctly address the potential customer’s problem or the solution they provide. She explains why being specific about the measurable results you deliver—and the exact steps to get there—is essential to building trust, attracting clients, and creating a scalable business. In this episode, you’ll get actionable tips to define your business outcomes, align client expectations, and simplify your processes to scale effectively.Key Topics Discussed-Why Measurable Results Matter:The difference between vague promises...
2024-11-2620 minThe Scalable ExpertSales Won’t Save Your Broken Business Model - Here’s What WillIn this episode, Tara Bryan dives into why sales alone can't fix a broken business model. Instead of chasing one-time sales and chaotic fulfillment, she highlights the power of building a scalable and sustainable business framework. Tara introduces the Infinite Scale Method™ as the solution, helping entrepreneurs create a streamlined path for their customers while scaling their business without maxing out their time. Learn how to package your expertise into a tangible framework that attracts lifelong customers, delivers consistent results, and simplifies growth.Key Topics Discussed:The Problem with Selling Through Chaos:Why more sa...
2024-11-1919 minThe Scalable ExpertHow to Build a Scalable Business Framework - An INFINITE SCALE™ Case StudyIn this episode, Tara Bryan explores how Donald Miller’s StoryBrand framework serves as an ideal example of the The INFINITE SCALE™ Method in action. By examining how Miller transformed his framework into multiple revenue streams and delivery methods, Tara illustrates the power of building and scaling a signature framework. From live workshops and self-paced courses to a bestselling book and a certification program, Miller demonstrates how a single framework can grow into a multi-faceted business empire. This episode provides listeners with a clear path for leveraging their own frameworks to expand authority, generate revenue, and create scalable impact.
2024-11-1210 minThe Scalable ExpertSelf-Publishing for Authority & Income Acceleration with Jenny Hansen LaneIn this episode, Tara Bryan welcomes Jenny Hansen Lane, a self-publishing expert who has transformed her business and personal brand by leveraging Amazon's KDP platform. Together, they explore how self-publishing can be a powerful tool for establishing authority, creating new revenue streams, and accelerating business growth. Jenny shares her journey from digital marketer to self-published author, highlighting the immense potential of print-on-demand for coaches, content creators, and business owners looking to expand their reach. Whether you're just starting out or are ready to scale, Jenny’s insights and strategies can help you tap into Amazon's huge built-in-buyers platform and su...
2024-11-0540 min
The Scalable ExpertMindfulness and Authenticity For Business Growth with Katharine ChestnutIn this episode of Course Building Secrets®, Tara Bryan welcomes Katharine Chestnut, a former corporate marketing strategist turned mindfulness and meditation teacher. Katharine shares her incredible journey from the fast-paced world of Fortune 100 companies to building a mindfulness-centered business that prioritizes authenticity, balance, and impact.Katharine opens up about how she transitioned out of corporate life and scaled her business while staying true to her values. She reveals how she used mindfulness and journaling to guide her business decisions and discusses the key strategies she used to grow her business without burning out.If you're a...
2024-10-2230 minThe Scalable ExpertBuilding a Scalable Online Coaching Business - Beyond the 20-Minute MythIn this episode of the Course Building Secrets® Podcast, Tara Bryan addresses a common misconception in coaching circles—that you can effectively coach hundreds of clients in just 20 minutes a day using asynchronous tools like Slack or Voxer. Tara breaks down the foundational elements necessary for a scalable coaching model, emphasizing the importance of creating a precise client journey, implementing foundational curriculum, and providing tools and resources for independent learning. She also discusses the role and timing of live and asynchronous coaching within this structure. This episode is packed with practical tips for developing a sustainable and effective coaching bus...
2024-08-0611 minThe Scalable ExpertTwo Time-Saving Engagement Strategies For Your Online BusinessIn this episode, Tara discusses the challenge of managing expectations with a growing customer base. She shares strategies to address the issues such as delegating basic customer support and using group interactions like weekly Q&A calls or a community platform like Slack to facilitate 24/7 interaction for your customers. Tara emphasizes the importance of setting clear expectations and providing regular updates to maintain member satisfaction.About Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of...
2024-06-1810 minThe Scalable ExpertWhy Netflix is NOT the Correct Model In Online BusinessIn this episode, Tara emphasizes the importance of structuring online content strategically to achieve maximum impact, advocating for a core success path or 'million-dollar framework' that guides users to their desired resolution quickly, while also providing additional modules or content that can be accessed on an as-needed basis. Tara encourages creators to prioritize foundational material and organize content in a flexible format to drive results - and why a content "drip" may be better for your clients than giving them a Netflix-style vault to choose from.About Me:Hey, it’s your host, Ta...
2024-06-0411 minThe Scalable ExpertHow to Avoid Death By Videos in Your Online ProgramsIn this episode, Tara uncovers the dark side of online programs and why most will NOT produce the results you want in your online business. She will give you a new model to use to determine the path to an engaging experience in your signature program. About Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. I like to geek out on all things bus...
2024-02-2310 minThe Scalable ExpertHave We Met Before? How You Introduce Yourself MattersIn this episode, Tara gives a super tactical course experience tip and why it matters. Each week, you will get tips and tricks that will help you as you build your digital education empire!About Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all abo...
2023-02-2307 minThe Scalable ExpertHow I Scaled My Digital Learning Agency to 7 Figures Without AdsIn this episode, Tara shares her organic growth strategy that allowed her to build her agency past 7 figures without spending money on Ads. Ads can be a great megaphone for your business or a complete waste of money - this episode will help you so you don't get stuck with a money pit of a business. About Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.
2023-02-2123 min
The Scalable ExpertDo You Know Your Zone of Genius? Learn More with Guest Krystal Vernee’In this episode, Tara introduces you to Krystal Vernee’, a serial entrepreneur who specializes in helping her clients find their zone of genius to build their presence. Krystal Vernee’ is a serial womenpreneur, author, speaker, business coach, and brand strategist. She owns Divas & Dolls Fitness, a pole, and sensual dance studio; Cirque Sensual, a sensual aerial dance brand; Simply SHE, a coaching business and podcast; and Krystal Vernee’ is her personal brand. An engineer by trade, Krystal knew that entrepreneurship was the ultimate goal early in her professional career. She has always been passionate...
2022-12-2220 minThe Scalable ExpertDo You Need Better Boundaries? Setting Boundaries In Your WorkIn today's episode, Tara gives an important reminder about the importance of setting your own boundaries, both work and personal especially during holidays and other busy times of the year. About Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, les...
2022-12-2008 min
The Scalable Expert6 Tips to Engage Your Prospects in 6 Seconds or Less - With James HipkinIn this episode, Tara introduces you to James Hipkin. James helps business owners can engage their prospective customers in 6 seconds or less! Six-figure business owners who are or who want to be using digital marketing to drive growth. James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services.He has been involved in digital marketing for more than ten years, first as president of a direct marketing agency Brann Wo...
2022-12-1520 minThe Scalable ExpertWant to Add 1:1 Times to Your Online Program? Here's WHEN to Add ThemHave you ever wanted to add in 1:1 times to your online program? This hybrid approach is a great way to create more connection, impact, and relationship with your customers. But how do you know WHEN it makes sense to add in to your program without adding more work for you and your team? In this episode, Tara shows the two main places within your program that will give you the biggest bang for your buck! About Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners le...
2022-12-1312 minThe Scalable ExpertIs Your Vision for Your Life Connected To the Vision of Your Business?In this episode, Tara welcomes Sherri Coffelt to talk about online courses and coaching and to connect your life vision with your business vision. Sherri Coffelt partners with service-based entrepreneurs to attract high-quality leads they can turn into high-paying clients…all while they live the life of freedom and flexibility they crave.Sherri is living her bucket list now, having sold her home and most of her possessions to travel the world, taking her Coaching/Consulting business with her. And she’s never looked back!Leveraging her step-by-step Freedom Finder Formula, Sherri’s clients cr...
2022-12-0822 minThe Scalable ExpertHow Many Levels Are in Your Online Program?In today's episode, Tara shows how to go from a topic-based online course to an education empire using a 'level-up approach'. This is the best way to build a sustainable and scalable online business that takes your customers from 'one and done' to 'customers for life'. About Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. I like to geek out on all things bus...
2022-12-0610 minThe Scalable ExpertHow Do I Know What To Put into My Course? - Get The Answer Here!In today's episode, Tara addresses one of the biggest questions in the online learning space, How do you know what to put into your course? The answer becomes EASY when you determine the one thing that she shares in today's episode. You will not want to start or grow your online program without this key ingredient. About Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.
2022-11-2910 min