Shows
Blunt BusinessAI's Impact on Journalism and PR: A Cannabis Industry Perspective with Tara CoomansThis interview with Tara Coomans, CEO of Avaans Media, explores the transformative influence of artificial intelligence on journalism and public relations, with a particular focus on the cannabis industry. The discussion delves into the potential benefits and challenges AI presents for cannabis businesses, emphasizing the enduring importance of human creativity, trust-building, and strategic adaptation in this rapidly evolving media landscape. Coomans offers insights into navigating the complexities of AI-driven content generation, maintaining authenticity, and effectively reaching target audiences, particularly women, in the age of algorithms and deepfakes.The conversation begins by acknowledging the increasing prevalence of AI...2025-03-0659 min
Dose of Social: Actionable Social Media Tips for Small Businesses and BrandsPR Power Tips with Tara CoomansIn this episode of Dose of Social, Lindsay and Kayla sit down with Tara Coomans of Avaans PR to dive into the world of public relations.
Tara shares her journey from founding Akamai Marketing in Hawaii to mastering digital PR in Los Angeles, dropping gems on everything from media strategies to handling PR crises.
Here’s what we’re diving into:
Tara’s PR Journey
The Difference Between Earned, Paid & Organic Media
How Affiliate Links Are Shaping Modern Journalism
Crisis Management: Key Strategies & Internal Response Plans
Dos & Don’ts for Social Media Managers During Crises
...2024-10-3027 min
The A-Team: PR Insights for Tomorrow's BrandsB2B Content Marketing Strategies That Work2023-05-1215 minThe A-Team: PR Insights for Tomorrow's BrandsWhat is Healthtech PR?2023-05-0314 minThe A-Team: PR Insights for Tomorrow's BrandsWhy Hyper-Growth and Emerging Industries Thrive on Purpose Driven Initiatives2023-04-2805 minThe A-Team: PR Insights for Tomorrow's Brands3 Ways to Track Revenue Increases from PR2023-04-2805 minThe A-Team: PR Insights for Tomorrow's Brands3 Pitfalls to Purpose Driven Communication2023-04-2805 minThe A-Team: PR Insights for Tomorrow's Brands3 Martha Stewart PR Lessons For Consumer Brands2023-04-2805 minThe A-Team: PR Insights for Tomorrow's BrandsDTC PR2023-04-1704 minThe A-Team: PR Insights for Tomorrow's BrandsWhy HealthTech PR Needs Emerging Industry Experts2023-04-1004 minThe A-Team: PR Insights for Tomorrow's Brands6 Ways PR Helped Hypergrowth Healthtech Brands Thrive2023-03-2906 minThe A-Team: PR Insights for Tomorrow's BrandsThe Most Important Types of PR for Ambitious Companies2023-01-0705 minThe A-Team: PR Insights for Tomorrow's BrandsThe Secret to Captivating Cannabis Marketing Content2023-01-0707 minThe A-Team: PR Insights for Tomorrow's Brands3 Must Have Tips to Improve Cannabis Digital Marketing in 20232023-01-0705 minThe A-Team: PR Insights for Tomorrow's BrandsThought Leadership Best Practices2023-01-0712 minThe A-Team: PR Insights for Tomorrow's Brands5 Pre-Announcement Reputation Management and Public Relations Tips2022-12-2204 minThe A-Team: PR Insights for Tomorrow's BrandsCEO Thought Leadership: Why Ambitious Executives Stay Visible2022-12-2106 minThe A-Team: PR Insights for Tomorrow's Brands3 Reasons Every CEO Needs a Ghostwriter2022-10-2104 minThe A-Team: PR Insights for Tomorrow's Brands4 Ways to Screw Up a Media Interview2022-09-2906 minThe A-Team: PR Insights for Tomorrow's Brands3 Things Startups Focus On as VC Funding Shifts2022-09-2905 minThe A-Team: PR Insights for Tomorrow's BrandsHow PR for B-Corps Makes a Difference2022-08-1506 minThe A-Team: PR Insights for Tomorrow's BrandsWhy Do PR: Do You Need A PR Agency for Media Coverage?2022-08-1503 minThe A-Team: PR Insights for Tomorrow's BrandsHow To Choose The Best Cannabis PR Firm For You2022-08-1506 minThe A-Team: PR Insights for Tomorrow's Brands4 Reasons Purpose-Driven Brands Value PR2022-08-1504 minThe A-Team: PR Insights for Tomorrow's Brands3 Great Ways to Use PR for CPG Product Launch2022-08-1504 minThe A-Team: PR Insights for Tomorrow's BrandsHow Much Does It Cost to Hire a PR Firm?2022-08-1506 minThe A-Team: PR Insights for Tomorrow's Brands5 PR Trends CMOs Need to Watch in 20222022-08-1509 minThe A-Team: PR Insights for Tomorrow's BrandsWill Weed Conventions in the Cannabis Industry Continue to Be Important for the Future of Legalization?2022-08-1502 minThe A-Team: PR Insights for Tomorrow's BrandsWhy Cannabis Brand Trust Matters More Than Ever2022-08-1508 minThe A-Team: PR Insights for Tomorrow's BrandsWhy Use a Cannabis PR Agency in Los Angeles?2022-08-1504 minThe A-Team: PR Insights for Tomorrow's BrandsWhy Should Psychedelic Companies Invest in PR Now?2022-08-1506 minThe A-Team: PR Insights for Tomorrow's BrandsWhat Does a Cannabis PR Agency Do?2022-08-1506 minThe A-Team: PR Insights for Tomorrow's Brands3 Great Ways to Leverage a CPG Launch2022-08-1504 minThe A-Team: PR Insights for Tomorrow's Brands4 Features All Top Cannabis PR Firms Should Have2022-08-1504 minThe A-Team: PR Insights for Tomorrow's Brands10 Steps to a Successful Product Launch2022-08-1508 minThe A-Team: PR Insights for Tomorrow's Brands3 PR Goals for CPG Brands You Can't Ignore2022-08-1503 minThe A-Team: PR Insights for Tomorrow's BrandsWhat’s the Difference Between Public Relations & Communications?2022-08-1507 minThe A-Team: PR Insights for Tomorrow's Brands3 Tips for CPG Media Coverage2022-08-1503 minThe A-Team: PR Insights for Tomorrow's BrandsMeet Dan Serard Cannabis Marketing Expert2022-08-1501 minThe A-Team: PR Insights for Tomorrow's BrandsMeet Jake Wall of Maison Bloom Cannabis Beverage Brand2022-08-1505 minThe A-Team: PR Insights for Tomorrow's BrandsPsychedelic Tradeshows and Conferences2022-08-1500 minThe A-Team: PR Insights for Tomorrow's Brands4 Defining Characteristics of a Modern PR Agency2022-08-1507 minThe A-Team: PR Insights for Tomorrow's BrandsThe Importance of Product PR During the Holidays2022-08-1503 minThe A-Team: PR Insights for Tomorrow's BrandsAvaans Media Reinvents Consumer Product PR with Sprint Packages2022-08-1502 minThe A-Team: PR Insights for Tomorrow's BrandsCannabis Beverage Search Terms for Press Releases2022-08-1500 minThe A-Team: PR Insights for Tomorrow's BrandsTop Cannabis PR Agency2022-08-1500 minThe A-Team: PR Insights for Tomorrow's BrandsThere are 500 Ways to Screw Up PR - Here's 32022-08-1506 minThe A-Team: PR Insights for Tomorrow's Brands3 Marketing Trends for CPG Startups2022-08-1504 minThe A-Team: PR Insights for Tomorrow's Brands3 Tips for Cannabis Companies New to PR2022-08-1506 minThe A-Team: PR Insights for Tomorrow's BrandsConsumer Mindsets According to Google for Fall 20222022-08-1504 minThe A-Team: PR Insights for Tomorrow's BrandsHow Small Independent CPG Brands Use PR to Compete2022-08-1504 minThe A-Team: PR Insights for Tomorrow's BrandsInsiders: How to Reduce Your Agency Budget2022-08-1505 minThe A-Team: PR Insights for Tomorrow's BrandsWhat is a Purpose Driven Strategy2022-05-2504 minThe A-Team: PR Insights for Tomorrow's Brands3 Standout PR Strategies for MJ Biz2022-05-2403 minThe A-Team: PR Insights for Tomorrow's BrandsPublicity vs PR - Which is Right for You2022-05-2403 minThe A-Team: PR Insights for Tomorrow's BrandsMichele Ringelberg of ThrivePop - Cannabis Business Digital Marketing Expert2022-05-1601 minThe A-Team: PR Insights for Tomorrow's BrandsMelinda Adamec of Gabriel Marketing Group2022-05-1601 minThe A-Team: PR Insights for Tomorrow's BrandsAllison Disney of Receptor Brands2022-05-1602 minThe A-Team: PR Insights for Tomorrow's BrandsMeet Chris Shreeve Cannabis Advertising Expert2022-05-1601 minThe A-Team: PR Insights for Tomorrow's BrandsWhy Brand Values Matter to Consumers, Now More Than Ever2022-04-0406 minThe A-Team: PR Insights for Tomorrow's BrandsPR for DTC Brands2022-04-0406 minThe A-Team: PR Insights for Tomorrow's BrandsShould DTC Brands Join the Metaverse?2022-04-0404 minThe A-Team: PR Insights for Tomorrow's BrandsCBD Marketing & PR: Don't Let Hemp Seed Oil Steal Your Thunder2022-03-3102 minThe A-Team: PR Insights for Tomorrow's BrandsTurning Cannabis Event Marketing into Public Relations Opportunities2022-03-3105 minThe A-Team: PR Insights for Tomorrow's Brands9 Reasons Every Cannabis Company Needs PR2022-03-3104 minThe A-Team: PR Insights for Tomorrow's Brands5 Steps to Cannabis PR Crisis Planning2022-03-3107 minThe A-Team: PR Insights for Tomorrow's Brands5 Tips To Secure Cannabis Speaking Engagements2022-03-3106 minThe A-Team: PR Insights for Tomorrow's BrandsMeet Cannabis Industry Branding Expert Patrick Toste of Highopes2022-03-3109 minThe A-Team: PR Insights for Tomorrow's Brands11 Twitter Accounts Every Cannabis CEO Should Follow2022-03-3106 minThe A-Team: PR Insights for Tomorrow's BrandsThe 3 Most Surprising Insights for Cannabis Brands from 2020 Eaze Report2022-03-3104 minThe A-Team: PR Insights for Tomorrow's BrandsThe Special PR Needs of Hypergrowth Companies2022-03-3107 minThe A-Team: PR Insights for Tomorrow's Brands3 Publicity Lessons Female Founders Can Learn from Sara Blakely2022-03-3105 minThe A-Team: PR Insights for Tomorrow's BrandsWhat Makes a Great Tech Story Today2022-03-3106 minThe A-Team: PR Insights for Tomorrow's BrandsEmerging Trends in the Cannabis Business2022-03-3107 minThe A-Team: PR Insights for Tomorrow's BrandsThe Importance of Journalist Relationships in Cannabis PR2022-03-3103 minThe A-Team: PR Insights for Tomorrow's Brands3 PR Lessons Psybicilin Can Learn from Cannabis2022-03-3104 minThe A-Team: PR Insights for Tomorrow's BrandsQuestions to Ask Top Cannabis PR Firms2022-03-3103 minThe A-Team: PR Insights for Tomorrow's BrandsCannabis Crisis - How Communication is Different2022-03-3106 minThe A-Team: PR Insights for Tomorrow's Brands5 Ways To Leverage Media Coverage2022-03-3115 minThe A-Team: PR Insights for Tomorrow's BrandsDo Emerging Markets Have Special PR Needs?2022-03-3108 minThe A-Team: PR Insights for Tomorrow's Brands3 Publicity Ideas for Women Cannabis Entrepreneurs2022-03-1005 minThe A-Team: PR Insights for Tomorrow's Brands3 Tips for Hiring a Cannabis PR Firm2022-03-1004 minThe A-Team: PR Insights for Tomorrow's BrandsThe Most Notable Consumer Tech PR Trends for 20222022-03-0905 minThe A-Team: PR Insights for Tomorrow's BrandsPR and Social Media for DTC (Direct to Consumer) Brands2022-02-2806 minThe A-Team: PR Insights for Tomorrow's BrandsHow Hyper Growth DTC Brands Leverage PR2022-02-2803 minThe A-Team: PR Insights for Tomorrow's Brands3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures2022-02-2804 minThe A-Team: PR Insights for Tomorrow's Brands3 Traits Companies on the Rise All Share2022-02-1003 minThe A-Team: PR Insights for Tomorrow's BrandsPreparing for a Cannabis Product Recall2022-02-0303 minThe A-Team: PR Insights for Tomorrow's BrandsUsing PR to Accelerate Cannabis Business Goals & Media Coverage2022-01-2007 minThe A-Team: PR Insights for Tomorrow's BrandsGoogle's Latest Product Review Update Means for Consumer Products PR2022-01-0307 minThe A-Team: PR Insights for Tomorrow's BrandsWhat Is Purpose-Driven PR?2021-11-0404 minThe A-Team: PR Insights for Tomorrow's Brands3 Storytelling Trends for Emerging Industries and Hyper-Growth Brands2021-10-1605 minThe A-Team: PR Insights for Tomorrow's Brands5 Remarkable Competitive Advantages of PR2021-09-1304 minThe A-Team: PR Insights for Tomorrow's Brands5 Ways PR Improves Recruiting2021-09-1003 minThe A-Team: PR Insights for Tomorrow's Brands5 PR Measurements for Fast-Growing Companies2021-09-0205 minThe A-Team: PR Insights for Tomorrow's BrandsDo We Need PR: 5 Reasons Why PR is Vital to Success2021-08-1904 minThe A-Team: PR Insights for Tomorrow's BrandsWhat Google's Latest Reviews Update Means for Consumer Products Digital PR2021-08-1706 minThe A-Team: PR Insights for Tomorrow's Brands5 GenZ Insights CMOs Need to Know2021-08-1708 minThe A-Team: PR Insights for Tomorrow's Brands3 Massive Cultural Trends for Emerging Brands2021-08-1705 min
GoalChatEp #1: Branding with Tara CoomansTara Coomans joins us on the Guided Goals Podcast to talk about branding. Tara is a digital branding and marketing strategist and founder of Poodle Mafia, a company with a focus on startups, movements, and personalities.
Tara shares her story, as well as her thoughts on, process, and tips for branding. She says unless you are creating something that is going to literally revolutionize the world, the only thing that will set you apart is the branding. And it's something you need to invest in up front and throughout the process.
Also hear Tara's favorite and...2015-10-0516 min