Shows
Branded Impact PodcastValues Over Vanity: The Real Path to Sustainable Growth with Tara Leson - EP 16🌟 Welcome to Episode 16 of the Branded Impact Podcast with Branding by Jo! In this unapologetic and powerful conversation, host Jo Espejo sits down with Tara Leson, a multi-passionate entrepreneur, strategist, and podcast host, to talk about scaling businesses with systems, strategy, and values-led growth.Tara shares her inspiring journey of pivoting from nursing and fitness to building an online business that empowers entrepreneurs to define their own success terms. She opens up about creating alignment, building authentic connections, and the power of unapologetically living your “why.”If you’ve ever felt pressured by the “shoulds” of entreprene...
2025-09-2450 min
UnapologeticThe thing no one wants to hear but is actually really effective for scaling your business...No one loves this one. But it's literally one of the BIG things that make scaling your business more effective, gives you more time (even right now), and allows you to have a business that's sustainable long term. We don't love hearing these things because it's not 'fancy', it's not an overnight solution to making a ton of money, and sometimes it makes you second guess why the F you started a business... Because often the things that work are also the ones that are a bit of a mindf*ck, at least at first. ...
2025-06-2024 minUnapologeticSystems to Scale - Platforms are only PART of the equation, but which ones are right for you?This is a two part Spilling the Coffee episode all about 'Systems to Scale'. Often, people think about systems and immediately think it means platforms but that is only part of the equation. I like to think of it as the internal support for you and your business, kind of like the infrastructure. The things that make your business run more smoothly, and allow you to get everything done more effectively and efficiently. Today, I'm starting with the platform side of things because although it's not all of it, is a part. And it's one th...
2025-06-1629 minUnapologeticWhy sharing your story and creating safe spaces matter with Michelle Vande HeyMy friend Michelle Vande Hey joins me today to share how she became a life coach and trauma sensitive yoga facilitator, and most importantly, someone who is deeply passionate about creating a safe space for others, especially given her story.Michelle was a guest speaker and shared her story on the 'WHEN stories' series (also linked below!!) which is all about - 'when everything changed'. For her, this was first at 15. Finding out she is an intersex person. THIS conversation is especially important right now. In pride month. With the state of world and all t...
2025-06-1336 minUnapologeticSpilling the Coffee on... Money MindsetDo I believe 'money mindset' is a real thing or is it all BS??I'm breaking it down in the episode today!Like many things in the online space, the conversation around 'money mindset' can be very shame-y and blame-y for all the wrong reasons... One of the BIGGEST being - we can't boil down success in business to be dependent on ONE thing. AKA - clear your money blocks and suddenly ''all is well', success shall now find you... (right?) And if doesn't - your mindset is NOT right, still bl...
2025-06-0920 minUnapologeticAre you sure this is what YOU want?I'm starting with a question today - Are you chasing what you think you 'should' be doing in business, what a business (apparently) 'should' look like, what you maybe feel pressured to do... Or building and working towards what YOU really want - regardless of what that looks like. You have the power to choose whatever you want your business to look like and to build and scale to whatever your desired bigger vision is - business and life. I'm always going to say, I don't give two sh*ts about what's popular onl...
2025-06-0620 minUnapologeticSpilling the coffee on... Social MediaThis isn't really about - do this online or say this, I mean I get into some of what I see resonating for myself and my clients because it actually relates to the bigger conversation and thoughts I have around social media right now. (And just in general)It's mainly the pressure. The expectations. The whole 'I have to do this' or sound this way or I won't be successful. Or that you have to filter what you REALLY want to say because you're worried about who is going to take it the wr...
2025-05-2627 minUnapologeticTake control of your future and create your own financial stability through building a sustainable business with Ana McKennaI absolutely LOVE this conversation that Ana and I had especially given the state of the world. We are both no-BS, all real talk and real business which is exactly what women need right now. Ana shares her story of transitioning (or more so, just building alongside) her military career, multiple businesses from brick and mortar to online. We discuss how now, more than ever, it is the time to take control of your future and your finances. It might sound like that's 'taking a risk' or a chance, but really, the bigger risk right no...
2025-05-2334 minUnapologeticSpilling the coffee on... (over) Automating your businessWe all want things to be "easier" in business and to be able to free up more time, right?? And you can ABSOLUTELY do that with automations (and the right systems)... BUT, is there a point when you've automated too much?Or - if you're over doing all the tasks you're having to do every day, where do you even start??What's really the BEST way to go about setting up automations for your business?? I'm going to break it all down today - IMO, what it can look like if yo...
2025-05-1920 minUnapologeticTruths, Tangents, and Why Facebook and Email are FAR from dead with Tracy BeaversWhy do so many people hate on Facebook and email? Well, we don't know. And today, Tracy and I are talking about not only the importance of growing your email list and giving some tips that will help you with the 'But I don't know what to write in my emails' thoughts that always pop up. (Because you do, you're just making it WAY harder on yourself than it needs to be, trust us 😉) We're also discussing why Facebook is not dead and can actually help you grow your business and really boost your visibility in front of y...
2025-05-1636 minUnapologeticSpilling the coffee on...Secrets and CodesI'm sure this doesn't come as a surprise but for today's coffee spill is breaking down the BS. There is some WILD shit out there. And there IS something I can guarantee you about it - it is NOT the magic bullet to build or grow your business. No one has the secret or code for anything. There's nothing magical about any of this that's going to make this massive difference in your business that somehow is going to translate into a fully sold out, sustainable, long term business. That...
2025-05-1217 minUnapologeticTrolling - it's time to call it what it's really become.The shift happened in January. I don't know how you wouldn't have felt it if you're online... 'Trolls' used to be (for the most part) someone who didn't like what you posted, said, was having a bad day, and decided instead of continuing to scroll past they'd leave their 'thoughts'. It still wasn't nice by any means but what we're seeing now isn't even trolling. It almost feels as if it was something that was caged, talked about but not quite so openly, you knew it was definitely there but there weren't a lot of people that w...
2025-05-0918 minUnapologeticSpilling the coffee on... ThriveCartToday's episode is another review of a platform I love - ThriveCart! If you are still using Stripe or Paypal links, e-transfer or Venmo to get payment... and chasing invoices every month - this is definitely an episode you don't want to miss! Not only does ThriveCart provide checkouts and sales pages to get your payments straightened out and streamlined, it offers a ton of really great integrations to make it easier to connect with your current platforms, as well as something many people don't know about - courses! I go over all of...
2025-05-0523 minUnapologeticIs it "objection handling" or manipulation...This one is by request and I also love that it was requested because I think it's really important to talk about. I'm sure at some point or another you've heard of objection handling - whether you've been told 'how to do it...', been on a call or in the DMs with someone who 'handled your objection', or maybe you've heard the stories... There's a MASSIVE difference between talking to someone about their concerns and questions and the kind of 'objection handling' that is often referred to, especially in the online industry (we'll just us...
2025-05-0228 minUnapologeticSpilling the coffee on... Business and ParentingIf you are a parent and run a business, I feel like we hear often how amazing it is that we have the flexible schedule, can pick up and drop off our kids at school, have time for the appointments and don't have to ask anyone for time off to take them... All this is true. BUT - it's also hard. And many times, this is the conversation people don't want to hear or have openly. Because it sounds like you're ungrateful for the flexibility you do get. Or if you say it's har...
2025-04-2818 minUnapologeticBusiness, parenting, and life when everyone has ADHD with Em ShindelImagine running your business with ADHD, kids, kids that also have ADHD, and a partner that has ADHD... Maybe you can imagine it - because you could be in the same place we are. I'm joined today by my friend Em to talk all about it!How our neurodivergent brains require different systems than the typical, meant for neurotypical brains that you often come across online (and in life - let's be real), the real side of what it's like running a business with kids who are also neurodivergent, and just how life in...
2025-04-2542 minUnapologeticAutism, America, and the Politics of Nonsense... with guest Christy RussellI have my friend Christy with me on the podcast today and we are discussing Autism, RFK, and the incredibly misinformed and dehumanizing rhetoric and statements that are being spread in the media currently, as well as some other really horrifying things that are happening...This is so important to make sure the RIGHT message gets out. Autism DOES NOT destroy families. Autistic people are NOT damaged. So much of what is happening right now is complete and utter insanity. It's hard to believe it's real AND this isn't a time to...
2025-04-1853 minUnapologeticThe one question I get most from clients...There's one question that I get the most from clients and it's definitely not what you would expect. It's nothing to do with strategy or systems or sales...It has to do with all the conditioning that has been ingrained in many of us.You'd think that having your own business where you get to call the shots and 'do what you want' would be easy - yet it's one of the things I find that has many people questioning themselves and what you're doing and if you're doing it 'right'.L...
2025-04-1118 minUnapologeticSpilling the coffee on... dataToday is all about data! It's something I'm obsessed with looking at and using to make better decisions for both myself in business and my clients. Just like funnels, data can be as simple or complicated as you make it. I'm going to go through some average data rates, which I think will give a lot of perspective when you look at your data, and things you can look at for content, landing pages, emails, and the one thing that surprised me (and has saved me a ton of time) by tracking where my leads an...
2025-04-0741 minUnapologeticCelebrating 41 and one year podcasting!! The biggest lesson I've learned and what's next...It's my birthday today and one year of podcasting!!! I'm sharing the biggest lesson I've learned that relates to both life and business and it's something that has helped me achieve what I have in my life and continue to go after what I want. I'm also talking about the goals I have for both personally and for my business for the next year. I think it's an interesting conversation in a lot of ways because it was actually hard for me to come up with the personal goals and I talk a bit...
2025-04-0442 minUnapologeticSpilling the Coffee on... ConvertKit (Kit)Today is all about one of my favourite email platforms - ConvertKit, now Kit. This was the platform I used for years before I switched to ShinePages and many of my clients now use as well. I'm going over why I love it (for the most part), one thing they really need to improve, and giving you the info you need to know to decide if ConvertKit would be a platform you'd want to check out for yourself! I'm talking features and pricing compared to other platforms, automations and sequences, the ability to migrate to Co...
2025-03-3120 minUnapologeticSet up your business to avoid burnout AND hit your income goalsThis is the process that I ALWAYS go through with clients so they can not only hit their income goals but also make sure they are setting up their business to support their life first. If you want time freedom and have a big income goal, this is how you can do it because pushing yourself to burnout is NOT the vibe or the only way. I'd love to hear if this helped shift your thoughts on setting up your business and how you can incorporate the balance (I know we hate that word...but yo...
2025-03-2825 minUnapologeticHas AI gone too far?!I have a bit of a different topic today for WTF Wednesday. I wanted to talk about AI - ChatGPT, AI pictures, and what seems to be a newer 'trend' - which I hope is not actually a trend and goes away - coaching bots. We're starting with the tame and more 'normal' side of this interesting topic and ending with the complete f*ckery, which, I hate to say is pretty in line with the timeline we're in. Enjoy and I'd love to hear your thoughts on AI as well, especially the 'ne...
2025-03-2618 minUnapologeticSpilling the coffee on...FunnelsThis is the episode for you if just hearing the word 'funnel' makes you cringe... I actually LOVE talking about funnels and helping people set them up! So often they are way overcomplicated and today I'm going to simplify it right down and make it make sense. I'm talking about launch funnels vs evergreen funnels, how they save you a ton of time when you have them set up properly, the data they can give you so you can understand what's going on in your business, and more! I'd love to hear your tak...
2025-03-2426 minUnapologeticWhen you stop selling - sales get easy...This is something that if I would have heard this maybe even a year ago, I would have rolled my eyes SO HARD. Like yeah right. Get the f*ck out of here. Sales aren't easy. But here's the thing - when I really thought about it, and I've been thinking about a lot of different things in my business lately, they are and the truth is, the way I "make sales" has been easy. I also come at this and bring up these topics from a much different angle than just...
2025-03-2123 minUnapologeticThe Safe List and nothing pisses off the patriarchy more than this...In a world where you feel like your choices are being limited, you don't know how to make an impact or what would make a difference - it's not about looking to change all the things at the top where we have no control. It's looking at what's right in front of us and how we can come together and support each other because right now, they can't take that away. And it's going to be the thing that makes the difference. Book a FREE Recurring Revenue Strategy Call!Y...
2025-03-1923 minUnapologeticSpilling the Coffee on... ShinePages with Founder Robin NewberryToday I'm spilling the coffee on one of my favourite platforms, ShinePages, and joining me is the founder, Robin Newberry! We're diving into all the features ShinePages has to offer as an all-in-one website, the ease of use (which is HUGE compared to other platforms that I've worked on), affordability, and their amazing customer service. And while all that sounds great (because it is) we also discuss the importance of knowing which platform is right for YOUR business, because although we both obviously love ShinePages, it isn't necessarily the platform for everyone. Make sure you st...
2025-03-1735 minUnapologeticHere's how buying behaviour has changed online and what that means for youI've been wanting to bring this conversation forward for a bit now so here we are. Things have changed MASSIVELY online since 2020 and the boom when everyone and their grandma was getting on and starting a business. Even since 2022 or 2023. A LOT has changed. I'm going to talk about a few things that impact the way people buy or decide to invest and decide WHO they are going to buy from, and how that can impact what your marketing looks like. Some of this is also really good mindset shift...
2025-03-1431 minUnapologeticSilence vs Speaking upThere's two similar/related topics today for What in the World Wed (which is going up on Thursday... because life), one that I've touched on a bit before but I'm expanding on today and the second that a good friend asked me to talk about and give my thoughts on. It's interesting because it shows the dichotomy in the online space of people who have been completely silent while the world continues to be on fire (and we are stuck in the DUMBEST timeline ever), and people, like myself, who have chosen to speak u...
2025-03-1322 minUnapologeticSpilling the coffee on... AdsThis is so timely. I received an email yesterday from someone, who shall remain unnamed, in the online space saying they had spent $2 MILLION dollars on ads... This same someone also posts a LOT about how "easy" it is to just pop up a reel and make $$$$$. (And now 'every single business owner should run ads'... NO, NO YOU SHOULD NOT.)Make that make sense. So were going to discuss a bit of the implications of THAT. But mostly, this topic came up because I've had a number of...
2025-03-1025 minUnapologeticHow having zero expectations changes everything...This probably sounds really weird...I don't have expectations on outcomes for anything in my business and it's probably one of the best things I've done mindset wise for myself (and probably results wise). This is also a conversation I have with clients a lot that helps release so much of the pressure that we put on ourselves day to day. There are two main ways I see expectation come up that I talk about (and why neither are helpful), as well as how you can release your expectations, keep your goals, and ma...
2025-03-0729 minUnapologeticIs it extreme or what's needed for change?The world is still on fire. And there's many people who are choosing to speak up about it. I've seen a few times now, statements or questioning - why it seems to be that people are so "extremist" in their values and talking about their stances... So we're going to dive in on that today relating to both business and the political climate. I'd love to hear your thoughts on this, for both or either, whichever resonates with you. For support in your business and a space where we don't shy away from conversations like th...
2025-03-0516 minUnapologeticSpilling the coffee on... GoHighLevelMany people REALLY love GHL. So often I see it thrown out as the one platform you absolutely need anytime someone asks for a recommendation. One of the reasons I actually started Tech Help Desk was because I kept seeing this happen - people would ask for a recommendation for a platform, whether it was email, website, CRM, whatever. And then a million people and their grandma would chime in with their opinions, and what they like (and their affiliate links...), and TBH - this is really not helpful. GHL comes up A...
2025-03-0323 minUnapologeticAre you keeping yourself safe OR avoiding EXACTLY what's going to get you the results you want...What are you avoiding right now because you're telling yourself a story about what 'might' happen... We all do this. Making up stories around scenarios we think might happen before they do so we don't take action on the very thing that's going to make the difference and get you the results you actually want. It often looks like almost catastrophizing and thinking it's going to be something you can't handle without knowing what's actually going to happen because you aren't yet doing the "thing." And until you do it - you won't kno...
2025-02-2824 minUnapologeticIt's about more than Blake Lively... this affects all of usLight trigger warning on this one - I don't talk explicit details about sexual harassment or sexual abuse, but that's what this is about. This is about so much more than celebrities and Blake Lively. What her case is doing is highlighting a real problem that women face every day. The biggest issue here, is all the women that see, over and over, the messages around - "so many women make false reports", "she's obviously lying" (with no basis behind that statement other than she just must be), and the sheer amount of victim b...
2025-02-2620 minUnapologeticSpilling the coffee on... Business CoachingThis is definitely a spicy topic... controversial at times... I think you'll love my takeaways and take on it - the industry as a whole, the GOOD and not so great side, and things to really consider when you do go to invest which I think is the most important honestly. I'd love to hear your thoughts and top takeaways from the episode! Join me this Friday, Feb 28 for my live training: How to find the RIGHT problem to solve in your business for more leads and clients NOW...
2025-02-2430 minUnapologeticUsing your voice for Impact with Courtney ElkoIn today's episode, I'm joined by my friend Courtney and we have a great discussion about truly finding and using your voice for impact especially in your business (especially right now), and to stand firm in your values. We'd love to hear your thoughts after you give the episode a listen!ABOUT COURTNEY:Courtney Elko is a marketing and messaging business coach who helps her clients to clearly and concisely share with the world who they are and what they do. She wants women to feel empowered to use t...
2025-02-2138 minUnapologeticHow do you go after success when it feels like the world is on FIRE.I've had so many conversations about this and continue to have them. I think it's really important to address BOTH - that the world, or your personal circumstances even, can be really uncertain and fucked up AND you don't have to put your goals, dreams, or success on hold. NOW is the time to go after it so you're able to help yourself and others. If you're struggling with this right now, my DMs are always open. There's a lot of messed up shit going on and it's important we support each other.
2025-02-1914 minUnapologeticSpilling the coffee on... ManyChatI'm starting a new series which is going to be every Monday - except for today (kids are off for the break and it's crazy around here so it is what it is, real life...) and I'm spilling the 'coffee' on the tech/platforms/apps, systems, strategies, and automations you've heard about and I get a lot of questions on. Up first - ManyChat. The coffee is HOT... and there's a lot you should know. I'd love to hear your thoughts after you listen and let me know if you're Team ManyChat or... no...
2025-02-1830 minUnapologeticFinding what success REALLY means to YOU with gut health expert Geta BarbuJoin me and Geta for a real and totally candid discussion around success especially as an online business owner. We talk about how our thoughts around success have been defined - and maybe a changed a little - we share a couple stories over the 3 years we've known each other and experiences we've had in the online space. We'd love to hear your takeaways from the episode once you give it a listen! ABOUT GETA:Geta Barbu, Abandoned at birth, adopted, severe chronic symptoms and 50% liver function at 18, to now being supplement and pi...
2025-02-141h 13UnapologeticCelebrating episode 50!!! Revolution at the SuperBowl and 3 takeaways for UNAPOLOGETIC success.HOLY SHIT!! It's episode 50!! I'm celebrating and super proud of reaching this milestone! Today, we're talking about the EPIC halftime performance and 3 important takeaways that I want you to remember for UNAPOLOGETIC success in your business and life. Thank you so much for listening, cheers to another 50! I'd love to hear from you which has been your favourite episode so far - connect with me on IG or send me message through the podcast text! Send us a textConnect with me here: IG: https://www...
2025-02-1120 minUnapologeticAmplify your presence on camera and effective PR to secure media appearances with Kerry BarrettVideo is IN and Kerry is the expert on how to present yourself on camera with years of experience as a news anchor. And if you don't think you can do it, you'll love her story because this wasn't her initial dream either. We also talk about PR for business - it's not just for covering up the celeb disasters...If you're looking to secure media appearances in any capacity, big or small, from podcasts and tv to magazines and speaking events, you don't need to try to figure it out yourself or spend HUGE o...
2025-02-0351 minUnapologeticUnapologeticIt's 2025 and we're back!! New name, new look, I'm explaining it all in the episode. Send us a textConnect with me here: IG: https://www.instagram.com/iamtaraleson/Website: https://www.taraleson.com Check out The Safer List here! It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights...
2025-01-2816 minUnapologeticTiktok... ban?? My new thoughts.If you want to listen to my original thoughts for fun, I posted an episode about this last April. Well... a lot changed. Let's get into it. Grab my Email automation guide here:https://www.taraleson.com/email-automation-101-guide?utm_source=unapologetic-podcast&utm_medium=podcast&utm_term=episode-46&utm_content=&utm_campaign=2025-freebieSend us a textConnect with me here: IG: https://www.instagram.com/iamtaraleson/Website: https://www.taraleson.com Check out The Safer List here! ...
2025-01-2812 minUnapologeticInfluencers spilled their "secrets" and not the good ones...So this happened. And I'm still confused and questioning who thought it was a good idea to start this trend and go this far with it, and how they thought their business was going to just keep going after this... choice. Weigh in and let me know what you think! Send us a textConnect with me here: IG: https://www.instagram.com/iamtaraleson/Website: https://www.taraleson.com Check out The Safer List here! It's updated every Tues and...
2025-01-2814 minUnapologeticThe Last Episode: 2024 Recap and What's Next...Let's wrap up 2024 with a recap, put a bow on it, learn some lessons, and talk about what's up for the future in 2025. With love and wishing you all the success YOU want. See ya in 2025. Connect with me here: IG: https://www.instagram.com/iamtaraleson/Website: https://www.taraleson.comGetting ready for 2025?? How is it *almost* here already? I don't know...But I have something to help you out for FREE! Grab my 2025 Digital Year Planner that you can add into Asana and start...
2024-11-2932 minUnapologeticThe online business 'team' - where the expectations are high and the pay is NOT with Christine SmithToday I'm joined by Christine Smith and we're having a chat that came about from a LinkedIn post that I made: Business owners who want to charge thousands and make a lot of money (totally fine) but also want to pay almost nothing for someone to be on their "team" and have high expectations of their work. I get wanting your team to do good work for you.I don't understand wanting to pay as little as possible (I'm talking $15/hr or much less) when you're apparently making so much AND expecting a lo...
2024-11-2236 minUnapologeticWhat the "gurus" don't want you to know...We're only going to dive into 3 today but there are so many more... I have many questions. Also some answers. Mostly, we're keeping it light today for a fun and easy listen but also a good reminder to stop comparing yourself to these people. For real. (Or is it real... we may never know...) If you have a good story to share or just want to chat about an experience, jump into my DMs and connect with me here:IG: https://www.instagram.com/iamtaraleson/Website: https://www.taraleson.com
2024-11-1516 minUnapologeticPlanning for YOUR best 2025F*ck what anyone else is doing. Two major things I want you to take away from this one today:That it does not matter what anyone else is doing. Or what their 2025 goals are. This is for YOU. What do YOU want? The second thing is that planning does start now. Not on January 1. Whether you have big goals, little goals, whatever you want for 2025. Start planning for it now so that once January gets here, you can take action and make it happen! Grab the FREE year planner here:
2024-11-0124 minUnapologeticActually... you DON'T have to do it all.When life is life-ing, like EXTRA hard... it's totally OK to pull back and focus on what really matters. You don't have to do it all. You don't have to burn yourself out and stress to the max about the 7 carousel posts and 5 reels with the BEST hooks that you can't seem to get down but feel like you 'should' be posting because some "guru" said it's the way to grow. That's not what's going to make the difference. But it will break you from stressing out trying to get it done. It's actually ok...
2024-10-2517 minUnapologeticHeart to Heart: Your Business is not Going to Fall Apart in One WeekRemember how you started your business with thoughts of being your own boss, time freedom, and NOT having to ask anyone to take time off... Then you actually became a business owner and somewhere between those initial dreams and actually being your own boss, the idea of taking time off or going on vacation seems completely out of reach. Because now you own a business and how are you supposed to take any time away without everything falling apart?!?We're going to have a heart to heart chat today. About releasing some of that...
2024-10-1816 minUnapologeticAsana vs ClickUp - Streamline your business and increase efficiency with Katie AleckToday I'm joined by Katie, founder of Spark to Sprig, to talk about all things systems! There are so many great takeaways in this episode, especially if you are wondering about different platforms, how to choose what's right for you, a little about what they're used for and we do a pretty in-depth comparison of two of our top favs - Asana and ClickUp! Let us know if you have any questions after listening and what your top takeaway was (or the many you might have gotten from this one!) by reaching out to either of...
2024-10-1631 minUnapologeticSystems and Automations to sell out your offers at Black Friday without stress - Part TwoToday I've got Part Two of the Black Friday episodes which is all about the systems and automations you need to sell out your offers on Black Friday, stress free. This is exactly what you'll need if you want to make the most of Black Friday and be able to scroll for your own deals while you watch your sales notifications roll in! Grab The Ultimate Launch Checklist for FREE - inside I break down the 5 steps I take my clients through to achieve stress free and sold launches! It's time to start creating the life yo...
2024-10-0828 minUnapologeticWhat should you sell for Black Friday? PART ONEWhen I talk about Black Friday, one of the MOST common questions I get asked is "What should I sell?" Today I'm giving you a few options that you can consider as well as general do's and don'ts when you're thinking about your Black Friday offers. This is PART ONE and I'll be back with Part Two to go over the systems and automations that will be super important for you to have in place to make this Black Friday run as smooth as possible from start to finish and allow you the time to shop for...
2024-09-2424 minUnapologeticIt's time to STOP holding back and go ALL IN.Today is the day you get out of your own way, stop saying what if as a negative and reason to hold you back, and go ALL IN for what you want. I want you to listen to the episode today to really shift your mindset into taking action and join me in the 30 day ALL IN Challenge. It's time to push yourself a little further, out of your comfort zone, and forget 'what if I fail'. The ONLY what if I want you to go forward with is: What if it all work...
2024-09-2011 minUnapologeticDreaming bigger and doing the hard things to create the life you wantMany times I bring strategy and tangible tips to the podcast but today I wanted to share one of the biggest lessons and things I've done to get to where I am. There's ONE thing that will keep you going when things get hard. When no one else gets what you're doing.You. Your own self-belief. I started my life over at 28 and decided I would do ANYTHING and EVERYTHING I wanted. Even if it was hard (and it was hard AF for most of the last 12 years). I want you to l...
2024-09-1712 minUnapologeticHow are YOU making the next 4 months count?Around this time we all get bombarded with the - 'there's only 4 months left of the year - make it count'... Here's how YOU can really make it count:It's so easy to get caught up in listening to external pressures and what other people might be saying online... and then forget what YOU really started this for. What your idea of success is and what you want YOUR life to look like. Today, I want you to put all the other BS to the side and get back to it - working towards or living ou...
2024-09-1309 minUnapologeticBuilding a sustainable, THRIVING business with Kiley PetersKiley Peters joins me today on the podcast to share her journey as an entrepreneur for over 20 years! We dive into how she got started in entrepreneurship and what has led to the business she runs today helping women start and scale their businesses. Kiley shares her approach to business through her DNA of Business Success Framework, as well as the importance of doing internal self-work to understand personal strengths, skills, and energy drivers to help you achieve a thriving business that's also personally fulfilling!ABOUT KILEY:Kiley Peters is a keynote speaker, international a...
2024-09-1037 minUnapologeticHow to "beat" the algorithm and make your business THRIVEIf the algorithm isn't playing in your favour and you've been stuck in the 200 view jail for what seems like forever - it doesn't mean you'll never make another sale again or the right people won't ever see your content. I'm giving you a few tangible tips that you can start on today to make sure that no matter what the algorithm is doing, you can still be thriving in your business! This is just a start. You don't have to play into "but the algorithm sucks" - take control of what YOU can and ma...
2024-09-0609 minUnapologeticThe ULTIMATE hack for business growth - building REAL relationships with Jackie DragoneJackie Dragone is joining me today to chat about the one thing that is often missing in businesses and keeping you from reaching your full potential. It's not another "secret" strategy or investing thousands, it's building REAL relationships and community. Being a human online and interacting with people. You can post all you want but the real key to building a thriving business is taking the time to talk to people - THIS is what's going to set you apart from everyone else who might be doing the same or similar things in business as yo...
2024-09-0319 minUnapologeticIt's Friday!! My YouTube Channel sucks, why that doesn't matter, and what we all need to be focusing onI've received a few messages about my YouTube channel... I wanted to record this episode for a bit now and a bite-sized Friday seemed the perfect one to share this. It's not all about the YouTube channel, but it kinda is. And why I don't care right now if it sucks and more importantly, what I am focusing on - and what you should too! Connect with me here: IG: https://www.instagram.com/iamtaraleson/Website: https://www.taraleson.comTo get automated and make sales while you...
2024-08-3008 minUnapologeticRedefining Wealth and Freedom with Wendy VerweyEver wondered how to achieve financial freedom and retire early? Wendy Verwey, a life and money strategist who retired at 41 is joining me today to share her story of how she did it and how you can too - the realistic way! For many of us, part of the reason for starting an online business was to achieve that elusive sense of freedom - both in time and money. Wendy is sharing with us some tangible tips and strategies on how you can start to truly feel that today - without a changing a thing - and g...
2024-08-2741 minUnapologeticFriday Quick Tip - Make More Sales Today WITHOUT any Extra Work!I can look at your offer suite and identify multiple areas where you could immediately be making more sales WITHOUT launching anything extra or creating more offers... and today's tip is one way you can do that! I just did this with a client of mine to add an additional option for her to make extra sales at the end of her launch, using what she already has in her offer suite and adding this option to the automated email sequence that was already sending to sell the main offer! No extra work, but maximized sa...
2024-08-2309 min