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Tara McMullin
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The Divorce Survival Guide Podcast
Episode 286: Autism and Relationships with Tara McMullin (Neurodivergence in Relationships)
Tara McMullin, creator of What Works and the co-founder of YellowHouse.Media, shares her journey of receiving an autism diagnosis at 38 and its profound impact on her relationships. She explores the concept of 'biographical illumination,' revealing how understanding her diagnosis has brought clarity and validation to her life. Tara also discusses the intricate dynamics of 'masking' and emotional communication in relationships. Together, we explore the importance of recognizing and respecting personal boundaries, advocating for mutual understanding, and navigating the complexities of being autistic. Featured topics: How being diagnosed with Autism at 38, transformed Tara’s p...
2024-08-22
53 min
What Works
EP 451: An Inbox Full of Lies
Over the next few weeks, I've got something a wee bit different for you! This is the very first edition of Cold Pitch, an experimental media project from YellowHouse.Media. Cold Pitch explores media, curiosity, and identity through a variety of forms and methods. In this first edition, Sean McMullin (my husband & partner at YellowHouse.Media) and I talk about, well, cold pitches. A cold pitch, simply put, is a request to a stranger to do something for you. Podcasters deal with cold pitches every single day. Most are terrible. Not only are they irrelevant and poorly...
2023-11-30
30 min
Strange New Work
The Time to Change with Jordan Maney and Joanna L. Cea
Today's work happens in tiny slivers of time. And we try to optimize each minute or hour for all its worth. But remarkable work? Well, that takes time. And lots of it. The kinds of work that are central to our evolving economy—care work, maintenance work, creative work—require more time rather than more optimization. In this episode, I consider how viewing work through the long-term lens can help us reimagine projects and systems in a way that's more just, equitable, and beneficial for all involved.Footnotes:Find out more about Jordan Maney Follow Jordan on Su...
2023-09-28
34 min
Care Work with Alida Miranda-Wolff
Adding Value: Care Work Within the Digital Information Economy with Tara McMullin - EP 13
What’s the last digital product you wish you hadn’t bought? From paid newsletter subscriptions to full-fledged how-to guides on making your first million, too few online offerings these days are created with enough care to be helpful to those who consume them.In this episode of Care Work, Tara McMullin—host of the What Works podcast, author of the book of the same name, speaker, and business strategist—discusses her exploration of how we make a living in this digital age, the continued corporate disinterest in paying for care work, and how entrepreneurs can incorporate intentio...
2023-09-26
33 min
Strange New Work
World-Building a More Sustainable Work Environment with Morgan Harper Nichols
Artist and writer Morgan Harper Nichols is a world-builder. She says, "Worldbuilding, for me, [is] a form of expansive hope—a necessary imagination for being alive." What is world-building? It's the process of creating secondary, fictional worlds. There's world-building in all sorts of fiction—but especially science fiction, speculative fiction, and fantasy.And world-building as a practice—a necessary imagination—can be a tool for mapping a better work environment, too.Footnotes:Find out more about Morgan Harper Nichols on Substack, her website, and Instagram.Read the piece that inspired this conversation.The Years of Rice...
2023-09-21
28 min
What Works
EP 444: World-Building a More Sustainable Work Environment with Morgan Harper Nichols
This is the second episode in my new series, "Strange New Work." Artist and writer Morgan Harper Nichols is a world-builder. She says, "Worldbuilding, for me, [is] a form of expansive hope—a necessary imagination for being alive." What is world-building? It's the process of creating secondary, fictional worlds. There's world-building in all sorts of fiction—but especially science fiction, speculative fiction, and fantasy.And world-building as a practice—a necessary imagination—can be a tool for mapping a better work environment, too.Footnotes: Find out more about Morgan Harper Nichols on Substack...
2023-09-21
28 min
Make It Kickass
Reimagining Digital Communities with Tara McMullin
How do we honor our humanness when engaging with others, especially in an increasingly anti-human landscape? Join us as we welcome Tara McMullin, a renowned writer, podcaster, and producer who has spent over a decade investigating the future of work. Tara shares her evolving perspectives on work, business, and how she navigates this complex landscape through her writing. From the challenges of leading an online community to reimagining community in a digital age, Tara offers valuable insights on fostering connection in today's world. Guest BioTara McMullin is a writer, podcaster, and producer who has...
2023-09-18
51 min
What Works
Strange New Work Starts September 14!
Join Tara McMullin for a journey into the far future of work, and consider how we can create more humane, inclusive, and supportive work environment. The first episode of Strange New Work drops September 14! You can find Strange New Work wherever you listen to podcasts—and each new episode will drop in the What Works feed, too!Support the show at: whatworks.fyi Strange New Work is brought to you by What Works with Tara McMullin and YellowHouse.Media. ★ Support this podcast ★
2023-09-08
02 min
Strange New Work
Introducing Strange New Work from What Works
Join Tara McMullin for a journey into the far future of work, and consider how we can create more humane, inclusive, and supportive work environment.The first episode of Strange New Work drops September 14! Support the show at: whatworks.fyiStrange New Work is brought to you by What Works with Tara McMullin and YellowHouse.Media.
2023-09-07
02 min
What Works
EP 437: Leaving the Cult of Never Enough with Manisha Thakor
At age 50, Manisha Thakor realized that she'd sacrificed her life at the altar of work. How did that happen? And what was she to do about it? Manisha's new book tackles how to unwind a toxic relationship with work and money.Footnotes: MoneyZen: The Secret to Finding Your Enough by Manisha Thakor Find out more about Manisha Thakor Alienation by Rahel Jaeggi Capitalism and Desire by Todd McGowan What Works by Tara McMullin NEW: I’m teaching a 12-week training program for coaches, managers, consultants, and guides of all kinds starting in September. The program is...
2023-08-03
29 min
Speaking Human-First
Ep 3 - Tara McMullin: Capitalism, Curiosity, and Making the Hidden Visible
Why is it that when we introduce ourselves we lead with what we DO instead of who we are?I dig into that question and others with Tara McMullin – a writer, podcaster, and business owner who is also a wife, mother, feminist, and so much more.In her book and on her podcast, both titled What Works, Tara regularly delves into the hidden systems and structures at play in our daily lives with uncanny insight.The result? An opportunity to move through life with eyes wide open.Today, we’re peeling back...
2023-06-29
49 min
What Works
EP 430: Why Does Authenticity So Often Feel Fake?
What gets labeled as "authentic" is often quite predictable. It's a market-compatible expression of what was once something unique or personal. Authenticity is a vibe—and a valuable one at that."Predictably unique" is how David A. Banks defines authenticity in his book, The City Authentic. Authenticity, or what's "predictably unique," describes how culture, place, and style are packaged to become recognizable—and, therefore, consumable—to a general audience.And while Banks's interest is in the politics of urban planning, his analysis spoke to a question I've pondered for almost as long as I've been a V...
2023-06-15
24 min
What Works
EP 429: Maybe bigger isn't better?
On June 8, Skye Pillsbury opened the latest edition of her newsletter, The Squeeze, with the header RIP Gimlet. She continued:I’m heartbroken over the news that Spotify has laid off another 200 podcast employees, though I’m not shocked.— Skye Pillsbury, The SqueezeI devoured Alex Blumberg's Startup when it first came out, which was about a year before I started podcasting. Then, I inhaled Reply All when it launched, and despite its later troubles, was genuinely moved by its final episode. I lapped up Blumberg's earnest interviews with entrepreneurs on Without Fail. I even had the pr...
2023-06-12
15 min
What Works
EP 424: How the Game We Play Changes Our Work
“This cancerous economic principle means that executives and venture capitalists have abandoned the concept of value within a business. Through decades of corporate greed, production has become almost entirely separated from capital, meaning that executives (and higher-ups) are no longer able to understand the nature of the businesses they are growing.”— Ed Zitron, “Absentee Capitalism”This might sound weird—but most companies today aren’t in the business it appears they’re in. Netflix isn’t really in the content business. Facebook isn’t in the social media business. Etsy isn’t in the handmade marketplace business...
2023-05-11
23 min
What Works
EP 423: This is Not Advice: What can I do to grow my audience?
Today’s quick episode is a sample of something I’m creating for paid subscribers to What Works. I’m calling it my “This is Not Advice” column. Or, TINA for short. Not to be confused with TINA a la “there is no alternative”—if you know, you know.Paid subscribers not only receive this subscriber-directed content, but they also have the chance to, well, direct the content! When you’re a paid subscriber, you can write in with a question, topic, or observation that you’d like my take on—some added context here and some sideways...
2023-05-08
14 min
What Works
EP 422: The "Risks" of Losing What You Never Had with Nathalie Lussier
What does a bad movie from 1992, loss aversion, Steinbeck, pizza, farm animals, and the founder of a software company have in common? Well, you’ll find them all in this episode.This episode will take you places. I don’t want to spoil it. So suffice it to say, this episode is all about questioning why we act the way we do when it comes to how we scale up (and scale down) our dreams. Footnotes: Learn more about Nathalie Lussier and AccessAlly Far and Away (1992 film) Oklahoma land...
2023-05-04
37 min
Empowered Artist Collective Podcast - for actors, singers, dancers, writers, creators and performers
Integrating Your Work & Life with Tara McMullin
In our one-year anniversary episode, Jennifer talks to Tara McMullin about our relationship to work, how we make & find meaning, and and begin to feel emotionally sustainable in all aspects of our lives all the through the lens of curiosity, context, and care. They talk about work-life integration, understanding our capacity, how to allocate resources and how small adjustments can make a huge shift. They also talk about how identities are not defined by the doing, present questions like, “who am I without the doing” and “do I have what I need to do this well,” and begin to offer al...
2023-03-07
1h 08
What Works
EP 413: The Economics of Getting (And Paying) Attention: Part 2
This is Part 2 of The Economics of Getting (and Paying) Attention. If you haven’t listened to Part 1, I highly recommend starting there!In today’s episode, I explore the “right to publicity” and the value of celebrity as an economic condition. From there, we get into how audience-building businesses gain efficiency by vertically integrating media, ads, and offers and how micro-media creators often leverage monopoly power to charge exorbitant prices.Footnotes: “New wellness price point just dropped” Conspiratuality Instagram post The World After Capital by Albert Wenger (available free) “The Audience Commo...
2023-02-14
35 min
The Autonomous Creative
Are you exploiting your own creative labor? with Tara McMullin
“Self-actualization is not more important than feeding yourself.” In this episode, Tara McMullin helps us understand why solving for your needs first is essential to running any creative business (with your humanity intact). Tara is a writer, podcaster, and producer who used to be a business strategist (among many other things). But in late 2021, she pivoted to focus on her creative work. On this episode, we discuss Tara’s debut book, What Works: A Comprehensive Framework To Change The Way We Approach Goal Setting. Plus: how and why she left her successful coaching and membership business to be a w...
2023-02-02
1h 16
What Works
EP 408: The Economics Of Big (and Small) Decisions with Hillary Rea
Welcome to “The Economics of…”—a new series from What Works. In this series, I’ll be exploring how economic concepts and frameworks can help us run our businesses or manage our careers. Each episode will have some fundamental economics education and a case study to make each concept tangible. Today, we’re tackling a pretty fundamental economic concept: opportunity cost. Opportunity cost helps us understand what we have to give up in order to get what we want. Sounds simple enough, right? Well, it is. But opportunity cost asks us to dig deep to discover t...
2023-01-10
32 min
Unleashing YOUR Great Work
What Works for Great Work With Tara McMullin | UYGW053
Join Tara McMullin and Dr. Amanda Crowell as we discuss:How our culture creates a need for more, more, moreHow to help our children avoid the burnout and overworking programming from the startHow to use technological tools as tools, instead of as further indications that we aren’t doing things rightHave you ever felt like you needed more? More money, more prestige, more status, and more accomplishment? In this week’s podcast episode Tara McMullin, the author of What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting, helps us peek behind the curta...
2023-01-10
41 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]
On this episode of The Savvy Social Podcast, I’m sharing my interview with Tara McMullin on her What Works podcast. Tara was a big inspiration to me during a tough 2018 in my business so being on her podcast was an honor. In this episode, Tara and I dive deep into finding the balance between relationship-building and marketing your agency, and I share my approach to incorporating marketing into your greater business-building strategy. In this episode of the podcast, we talk about: My relationship-focused social media strategy How I avoid being a wallflower at liv...
2022-12-13
54 min
What Works
EP 403: Have your values been hijacked?
The shelves are full of products that promise to fulfill your values: ecofriendly, independent, cooperative, woman-owned, Black-owned, sustainable, etc. And right on! Unfortunately, not every product that claims to align with your values really does. Often, values-marketing is more about maintaining the status quo than it is about doing things differently. That’s what I call “values hijacking.”Values hijacking occurs on the consumer level, but it also occurs on the cultural and political levels. Marketing, government policy, incentive structures, and cultural norms can all short circuit our critical thinking about what action to take.On tod...
2022-11-22
1h 12
What Works
EP 402: How do you crack the code on goal-setting?
What is a goal really? What purpose does a goal really serve? And is that purpose truly benefiting us, the goal-setters?These are big, messy questions. But they are far from abstract. Our answers to these questions—whether we know it or not—shape the way we work and live on a daily basis. This intermediary space—the space between philosophical questions and practical implications—is a place I happily hang out in all day long. Luckily, I know someone who likes hanging out in that place as much as I do!His name is Charlie...
2022-11-15
1h 03
Free Time with Jenny Blake
Exploring Time, Money, and Energy Capacity with Tara McMullin and Charlie Gilkey (Replay)
Do we really all have the same 24 hours as Beyoncé? That’s our tongue-in-cheek title, pulled from Tara McMullin’s new book, What Works: A Comprehensive Framework to Change the Way We Approach Goal Setting, for a recent Spotify Live conversation.In this replay, Charlie Gilkey, Tara McMullin, and I explore the nuances of calculating time, money, and energy capacity so that we don’t tip into boredom or burnout. We share strategies for saying no, and discuss the costs of saying yes when we shouldn’t.One caveat: pardon our less-than-perfect audio quality! Because we’re cal...
2022-11-08
58 min
What Works
EP 401: Do we really all have the same 24 hours?
Do we really have the same 24 hours as Beyoncé? Yes. And no. And… it’s complicated.There is a never-ending stream of advice about how to make the most of your time. And honestly? Most of it is just bullsh*t. That’s because there is no way to hack yourself or your work to produce more in less time if your emotions are fried, your energy is drained, or you’re dealing with the effects chronic illness.This conversation—originally broadcast as a Spotify Live—is an unflinching look at what it means to consider our...
2022-11-08
1h 02
Free Time with Jenny Blake
Process, Permission Slips, and Business Pivots with Tara McMullin
What do you do when your business model is no longer working for you? When your current income streams and activities are not just tiring but draining you to the point of exhaustion? My guest today, Tara McMullin, is someone I have long admired for her willingness to question dominant narratives about how things should be done, instead emphasizing what works for each individual person and business.In this conversation, Tara shares her journey of making one of the toughest decisions in her business. As heart- and gut-wrenching as it was to make, it freed her energy...
2022-11-01
58 min
What Works
EP 400: The Power of Practice
It’s been almost exactly 7 years since this podcast first launched as Profit. Power. Pursuit. Since then, we’ve produced 400 regular episodes (with some bonuses here and there). You know, I’ve written many more than 400 blog posts and emails. But we don’t number those—plus, they are published across different sites on the web, so I never have a handled on just how many times I’ve hit “publish.”400 episodes is a lot. It’s more than the vast majority of podcasters will ever make. The only reason I bring that up is because today’s episode is about t...
2022-11-01
27 min
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
An Unconventional Approach to Goal Setting with Tara McMullin
Send us a textAs we head towards the end of 2022, we look forward to setting aims for the incoming new year. But sometimes, goal setting can be a pain in the neck! Everybody’s trying to tell you that you should do this or that: create a seven-figure business (or several), gain millions of social media followers, etc. It can leave you feeling frustrated and like you’re shooting yourself in the foot! But what if there was another way? My friend Tara McMullin has a unique view on goal setting. In this episode, we d...
2022-10-20
59 min
Raise Your Volume Academy with Tiphany Kane, M.Ed.
Radical Act of Dismantling Goal Setting As We Know It with Guest Tara McMullin
Tara McMullin loves talking about the intersection of work and culture. She has been studying how small business owners build their companies, present themselves online, and interact with the culture at large for over 14 years. "Shoulds" and "supposed-tos" are exactly what keep us from radical audacity. Those stories reside in what we've learned about power, status, and how to achieve them. We go with what we're supposed to do so that we can feel like we have some control in a world that would prefer to control us. Tara's book, "What Works: A Comprehensive Framework T...
2022-10-04
58 min
What Works
EP 389: Context Clues: Does everyone need a personal brand?
Personal brand development is now a mainstay of college career preparation. Young social media influencers are well-versed on the language of personal branding. It seems cultivating your personal brand is a prerequisite for navigating the 21st-century economy. Public image has a long history, of course. But how has our relationship with ourselves changed since we started to put so much effort into emphasizing the most marketable parts of our identities? This episode tackles the history of personal branding, the labor of self-branding, and why so much value is being created in the “social factory.”Footnotes: “Sentimental ‘Greenbac...
2022-07-05
30 min
What Works
EP 388: Extra Context: Not Getting Paid
“You could make money with that!” That’s probably the first thing you hear when someone discovers you’re an excellent baker, or designer, or potter. Even if your hobby is collecting super hero figurines, someone has probably suggesting “monetizing” that interest. There is all sorts of historical, economic, and sociological context for this. But in this episode, I talk with someone who typifies not getting paid for what you love to do: my husband, Sean McMullin. You’ll hear how Sean’s extended family in Utah and Montana, as well as his time living in an Iñupiat village in rural...
2022-06-28
21 min
Time & Money
Why do we choose squeezing more in instead taking time off?
In the final episode of Time & Money: why we choose to squeeze more in over taking time off. I share how The Squeeze works, why work gets more intense over time, and some of the economic incentives that keep us from making different choices.Resources:“Feeling The Squeeze? Why Your Business Feels So Tight” by Tara McMullin“Busy vs Squeezed: How To Tell The Difference & Why It Matters” by Tara McMullin“Economic Possibilities For Our Grandchildren” by John Maynard KeynesCapitalist Realism by Mark FisherProtestant Ethic & The Spirit Of Capitalism by Max Weber“When Time Is Money: Contested Rati...
2022-05-02
28 min
Time & Money
Welcome to Time & Money: A What Works Special Series
“Time is money.” It’s a phrase we take for granted in the 21st century. Every hour of the day is a potentially monetizable unit. It’s another client you can serve, another social media post you can create, another trip you can drive, invoice you can send, or errand you can run.Ben Franklin penned the phrase “time is money” back in the 18th century. It’s a sort of semiotic turning point from the piety of vocation—the heart of the Protestant work ethic—to the pragmatic striving of industrialized capitalism. Both t...
2022-05-02
02 min
What Works
EP 379: Why do we choose squeezing more in over taking time off? (Time & Money 8)
I’m bringing our Time & Money series to a close this week by exploring why we choose squeezing more in over taking time off. I share how The Squeeze works, why work gets more intense over time, and some of the economic incentives that keep us from making different choices. Resources: * “Feeling The Squeeze? Why Your Business Feels So Tight” by Tara McMullin* “Busy vs Squeezed: How To Tell The Difference & Why It Matters” by Tara McMullin* “Economic Possibilities For Our Grandchildren” by John Maynard Keynes* Capita...
2022-03-29
28 min
Work Less, Earn More
EP 102: 7 Simple Business Models For Small Business Owners with guest host, Tara McMullin
When I started working on starting my online business, it was because I was running away from the business that I already had.Essentially, I was breaking up with my current business and my online business was a bit of a rebound. What I wanted out of my online business was flexibility and freedom. I wanted to know how to make as much money with as little effort as possible and in those rebound days, I was susceptible to anything that sounded like what I was looking for.It...
2022-01-17
51 min
Work Less, Earn More
EP 100: What I've Learned and What's Changed About Podcasting Over 100 Episodes with Tara McMullin
Welcome to Episode 100!For this milestone episode, I thought it would be fitting to share some of the things that I’ve learned over the course of the last hundred episodes.I took on this project with some knowledge and strategy, and I’d been creating content on the internet for years, but I still had a lot to learn. So today, I’m going to share the top three things I’ve learned over the last two years of running the podcast.And I’ll be...
2021-12-20
1h 01
What Works
EP 364: The Abundant Value of Virtual Assistants with Janice Plado Dalager
In This Episode: * Consultant and virtual assistant Janice Plado Dalager joins Tara for a conversation about the unique skill set that virtual assistants and other support professionals bring to small businesses* How VAs end up mistreated by entrepreneurs—and the gendered and racialized components of these relationships that make mistreatment more likely* Why emotional labor is an undervalued skill for support pros, as well as why it should be a key part of how this work is compensated* How small business owners can check their own behavior to make these working re...
2021-11-23
54 min
What Works
EP 355: Cash Flow Is A Feminist Issue
In This Episode: * Tara explains how using a system-thinking approach to money makes it easier to invest in the growth of your business* Why cash flow is a 3-dimensional way to think about your business’s money* How the different components of a cash flow system work together to create a desired outcome* Why managing for cash flow creates the conditions to live out feminist values in your business It’s easy to think 2-dimensionally about the money in your business: revenue and expenses. But 2-dim...
2021-09-21
25 min
What Works
EP 354: Making Sales A System With Coach Pony Founder Christie Mims
In This Episode: * Why Coach Pony founder Christie Mims uses 2 “competing” sales funnels to accommodate for different ways of buying* How she melds both sales automation and a human approach to produce 7+ figure sales* The nuts & bolts of what both sales funnels entail and how they actually work together* Plus, why Christie’s approach is inspiring but, ultimately, might not be the best approach for you How reliable are your sales? How steadily do new customers buy? How loyal are your retain...
2021-09-14
48 min
What Works
EP 353: Dancing With Systems In Clickup With Lou Blaser & Sean McMullin from YellowHouse.Media
In This Episode: * Why Sean McMullin & Lou Blaser, from YellowHouse.Media, switched their project management software from Notion to Clickup (and why it’s not the right move for everyone!)* How they’ve reduced their podcast management procedure from 75 sub-tasks to 11 umbrella tasks* Why streamlining the procedure has allowed them to bring a more customized approach to each podcast they produce* How focusing on the system behind podcast production has helped them create a lot more capacity for new clients A couple of months back, I re...
2021-09-07
59 min
What Works
EP 347: Carving Out Space For Creative Work With The Autonomous Creative Founder Jessica Abel
In This Episode: * Why Jessica Abel believes carving out space to work on experimental and creative projects is key* The strategy she recommends for buying the time you need to do creative work* How she measures creative projects in “developmental markers” and “success markers”* And why she’s committed to building a team that helps her make room for big picture thinking and creative projects It’s one thing to get your business to a point that’s stable and sustainable. It’s another t...
2021-07-20
57 min
What Works
EP 346: Finding The Right Blend With Financial Behaviorist Jacquette Timmons
In This Episode: * Why financial behaviorist Jacquette Timmons is more interested in finding the right blend that finding a balance between work and life* How she approaches the way she engages with work to stave off burnout* Why rest is part of the work she does* How the structure of a business contributes to whether we’re able to find the right blend for ourselves Reminder, this month, Tara is taking a break from hosting and handing the mic over to her husband & business partner, Sean McMullin:
2021-07-13
39 min
What Works
EP 345: Putting Your Business In Maintenance Mode With ScaleSpark Founder Susan Boles
In This Episode: * Sean McMullin asks Break The Ceiling host Susan Boles what she’s learned about creating a business that runs itself* Why maintenance mode is key to creating the space to experiment and try out new ideas without breaking your business* How to view your business in smaller pieces to create your own minimum viable maintenance mode* Why creating the systems you need to take a break before there’s a crisis is critical This month’s series is all about “taking a break”—so Tara is taki...
2021-07-06
37 min
What Works
EP 340: Managing As An Introverted, Anxious, and Autistic Boss: Tara’s Interview On The Rebel Therapist With Annie Schuessler
In This Episode: * How I decide what roles to hire for (and why understanding our team structure is key)* When it’s time increase capacity by hiring versus fixing messy operations* Why you don’t want to clone yourself to get more done* How product and operations can overlap to creating some really exciting opportunities When I say I’m an introvert, I mean I’m a hardcore introvert. People don’t believe me when I say that because I’m loud and ent...
2021-06-08
52 min
Rebel Therapist
Build Your Team With Tara McMullin
We're talking about building your team today. Have you experienced a nightmare with hiring or managing a team member? Or are you imagining a future nightmare because of what you've heard from your peers? Are you confused about what role you should be hiring for? Or whether it's time to hire? Our guest, Tara McMullin, leads 2 successful companies, and she's about to share her experiences building and managing both of those teams. A bonus treat for me is that she's an introvert, like me, so we get to lean into some particular challenges and solutions...
2021-06-01
49 min
No BS Agency Podcast
EP 55: Tara McMullin on What Simplification in Business Looks Like in Practice and Playing the Role You Want to Play While Having Fun With It
What have you overcomplicated in your business recently? Are you trying to solve problems by adding more to your plate rather than taking something off? It’s not just you. There’s a human tendency to add and look for more things to do whenever we have a problem that needs solving, when subtraction might be the best solution. Add a culture where what we do is who we are, and overwork is treated as equivalent to good work, and it’s easy to see how that t...
2021-05-27
1h 09
What Works
EP 333: Simplifying Social Media Content Creation With Andréa Jones and Tara McMullin
What Works is all about exploring what’s really working for small business owners. Because there are a lot of assumptions and misconceptions about what it takes to build a stronger business. This week, I’m bringing you something a little different. It’s an interview that I did for Andréa Jones’s podcast, The Savvy Social Podcast. Andréa and I are both on a mission to bust some of the assumptions that people have about what’s good for business...
2021-04-27
54 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Creating Intentional Social Media Content for Your Business with Tara McMullin
Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don’t want to be creating content just to create content. To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we’re joined by Tara McMullin who’s sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving your audience and appeasing the algorithm. In this episode o...
2021-04-20
51 min
Coach Pony
Business Coach Tara McMullin – How I Got My First Paying Client
You don’t have to build the perfect sales funnel to have a thriving business. You don’t have to have the perfect lead magnet or the perfect email automation behind it. It’s not necessary to schedule another amazing photoshoot or to build an immaculate sales page. What makes your business work is keeping things simple. A clear offer and good relationships with both your clients and the people in your network can be all you need. Over-complicating things can actually make it harder for you to succeed...
2021-04-01
24 min
What Works
EP 325: When Opportunity Meets Sustainability With Tara McMullin
What if your biggest opportunity didn’t involve doing more but doing less? What if scaling back and simplifying wasn’t only a way to make your life better but a way to build a more successful business, too? This month on What Works, we’re exploring opportunity—how we discover it, how we decide to pursue it, and what we do to take advantage of it. Lately, I’ve been thinking about how we are prone to waiting until “opportunity” comes to us ni...
2021-03-02
24 min
Second Breaks
152. Business Leader Tara McMullin on The Person She Became Through Her Fitness Habit
Highlights of Episode 152The real reason behind Tara McMullin’s decision to start a new fitness habitHow Tara was able to maintain her motivation and stick to her fitness habitsWhat Tara was tracking at the beginning of her journey to track her progressHow and when she realized she had become a different personTara’s fitness routine nowTara McMullin is a business leader. She is the founder of the What Works community and the host of the What Works podcast. About four years ago, she decided to adopt a new set of fitness habits that have resu...
2021-01-28
50 min
What Works
EP 315: How I’m Planning For 2021 at What Works & YellowHouse.Media
In This Episode: * What Works founder Tara McMullin shares how she’s planning for 2021 at both What Works & YellowHouse.Media, as well as how she’s allocating her resources to better serve her teams* The 3 commitments she’s made to guide her personal and leadership choices throughout the year* The Strategic Priorities her companies are focusing on to move forward and what projects she’s working on to make it all happen!* Plus, Tara’s unconventional take on goal-setting & sticking with her plans Welcome to the first...
2021-01-05
31 min
Rule Breaker by Rebelle
Ep 9: Leading by Example with Tara McMullin of What Works
When I first learned about the Hero’s Journey, it was taught as a way to structure a story commonly used in motivational speeches and website about pages. And, to be honest, we also hear them in some of our favorite entrepreneurship podcasts. The Hero’s Journey goes something like: I made this one mistake, then I learned this one important thing—and now I’m insanely successful and everything is perfect. Truthfully, it makes for a great story—but it’s clearly not the whole story. And that’s exactly the problem. Most of...
2020-12-01
52 min
What Works
EP 302: Connecting With Confidence with Brand Builders Academy Creator Suz Chadwick
I started my very first blog back on Xanga in 2003. I might be your internet grandma. I used my Xanga blog to share what I was thinking about my senior year of college and process a lot of the reading that I was doing about my field of study, contemporary and postmodern Christian theology. It was also full of personal updates and the musings of a 21-year-old young woman. Through my Xanga blog, I got to connect...
2020-10-13
46 min
What Works
EP 300: Celebrating A Milestone With Emily Thompson, Elsie Escobar, Jessica Kupferman & Tara McMullin
This is our 300th episode of What Works! To celebrate, What Works host Tara McMullin and top podcasters, Emily Thompson (Being Boss), Elsie Escobar (The Feed, She Podcasts), and Jessica Kupferman (She Podcasts) came together for a live podcast recording. We looked back at 2020 and shared what we’ve learned about ourselves, our shows, and our businesses. Thank you so much for sharing this journey with us over the last 5 years! *** Emily Thompson, ho...
2020-09-29
1h 06
Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI
How To Measure the Value and Success of Your Podcast with Tara McMullin
Is it worth it? That’s the number one question I get about this podcast. And it’s a good one because we should be evaluating any and every business decision based on the business results we’re expecting it to create. According to today’s guest, evaluating your podcast’s value and success can be evaluated based on if it drives results for your business, puts money in your bank account, gets emails into your inbox, or gets you sales calls."In the series, Is It Worth It, I’ve been talking about invest...
2020-09-29
1h 02
What Works
BONUS: Refining How I Offer Business Support Over The Long-Term
Hey, it’s Tara McMullin, and this is a special bonus episode of What Works, the show that gives you a behind-the-scenes look at how small business owners take decisive action to build a stronger business. This is the third and final episode in a series on how I’ve approached creating and delivering value through the products and services I’ve offered over the years. In the first episode of the series, I shared how my most recent offer, a live program called The Commit...
2020-08-20
16 min
What Works
BONUS: Why We Chose Productized Services For YellowHouse.Media
In This Episode: * Why Sean and Tara McMullin chose to “productize” their full-service podcast production offer at YellowHouse.Media… and what productized services actually are* What’s included in the package they offer–and why they don’t often custom or a la carte services* How the productized service model allowed them to quickly create a small group coaching program to increase their capacity and serve more clients Hey! It’s Tara McMullin and this is a special BONUS episode of What Works—the show that takes you b...
2020-08-13
13 min
What Works
BONUS: How I Created 2 New Offers When People Asked Me, “What’s Next?”
In This Episode: * How a significant life change for What Works founder Tara McMullin turned into an idea and then several iterations of offers* The process Tara used to turn The Commitment Blueprint process into a free webinar, then a paid template, and finally a live paid program* How a similar process is helping Tara and the What Works team continue to evolve how The What Works Network is structured* And why asking “What’s next?” doesn’t have to mean creating a brand-new offer but, instead, iterating on what you’re already...
2020-08-06
13 min
The Happier Approach: Quieting your High Functioning Anxiety
Episode 145: How Embracing Your Humanness Can Lead to More Success with Tara McMullin
Being human is messy and imperfect—and, we’re bound to make mistakes. It’s part of the deal. We’re not going to get everything right, every time. But we learn as we go. That’s what being human is all about. For some, being human—the messiness of it—is totally anxiety-provoking. It makes things feel harder to do and accomplish. But what if embracing your humanness could actually result in more ease and more success… with a whole lot less anxiety to boot? Is it possible? Not only is it possi...
2020-08-06
47 min
What Works
EP 283: Taking Stock Of Our Evolving Relationships To Money with Tara & Sean McMullin
In This Episode * The single most important lesson Tara McMullin learned about money in the last 5 years* How that lesson rippled through her business and personal development as a leader* Why this lesson also led with taking stock of how much her sense of credibility was tied to the money she makes* How Sean McMullin is asking new questions about money and his relationship to it now that he’s a business owner, too* What his experience with collectivism has inspired him to consider as the business (and bank account) grows
2020-06-02
1h 06
What Works
EP 273: The Tools We Use To Run a Podcast Production Agency with YellowHouse.Media Co-Founders Sean and Tara McMullin
In This Episode: * Sean and Tara McMullin, co-founders of YellowHouse.Media share the tools they use to run their podcast production agency* Sean shares the value of templates across a variety of tools* Tara sheds light on some of the “magic” tools that help them make standout podcasts* And they both share what’s working when it comes to tools for managing stress & anxiety right now When I started my business over 11 years ago, the only tool I worried about was WordPress. My...
2020-04-07
1h 11
What Works
EP 272: Making Your Brand Personal With Stasia’s Style School Creator Stasia Savasuk
My brand is more “me” than ever. Which is funny because, up until 2017, my brand was my name. That year, I made a conscious effort to move away from my personal brand and build out a company brand, something that could represent an idea that was much bigger than me. At that same time, I started to do some significant personal work. I drank less. I ate better. I started moving my body. Later, I did a heap ton of mindset work...
2020-03-31
43 min
What Works
EP 271: Brand-Building Is More Important Than Ever
People are still spending money. It’s a message I’ve shared over and over again over the last 2 weeks. Not everyone is spending money… and not everyone has the money to spend. But plenty of people are still investing in goods and services that will make their lives and businesses better. And along those lines, my friend Mark Butler shared some great insight with his audience last week after investing in a program–even in the midst of our current economic situation. ...
2020-03-26
24 min
What Works
EP 257: End-Of-Year Mailbag Episode With Tara McMullin
We’ve had a helluva year here at What Works. We’ve talked to over 100 small business owners, published more than 80 episodes, and tackled 12 different themes this year. What Works is special because we focus on the people who are making their businesses work every single day. We believe we all have a lot to learn from each other—and the more honest & transparent we are about how our marketing, operations, tools, product development, or sales processes work, the better chance we all have for succes...
2019-12-24
1h 02
What Works
EP 240: Leveraging Commitment To Find What Works With Tara McMullin And Big Dreams Bold Moves Host Malia Russell
The Nitty-Gritty: * How What Works founder Tara McMullin realized that business had gone off track* Why she chose to pivot to a building community-oriented business support network instead of offering coaching or online courses* What mistakes she made along the way and how she changed course to correct them* Why “steadfast commitment” is her barometer right now I turned 37 last month. I certainly don’t get worked up about getting older nor am I one for big birthday celebrations or rituals.
2019-10-01
1h 06
What Works
EP 232: Scaling From The Start With Yellow House Media Co-Founders Sean & Tara McMullin
The Nitty-Gritty: * Why Sean & Tara McMullin are starting a second company, Yellow House Media, and keeping scale in mind from the get-go* How they’ve prioritized doing every task like they’ll have to do it again tomorrow* Why they’re keeping future hires in mind while they document processes* The importance of considering an exit strategy earlier than you’d ever expect Big businesses start small, too. Today, we’re kicking off a month focused on...
2019-09-03
51 min
Working Parent Resource
WPR067: The Shift Toward Human-Oriented Business with Tara McMullin
Episode Summary: Today we’re chatting with Tara McMullin, who is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation. She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. Her work has been featu...
2019-08-28
56 min
What Works
EP 226: Showing Up With Confidence With Tell Me A Story Founder Hillary Rea
The Nitty-Gritty: * How Hillary Rea, founder of Tell Me A Story, discovered her love of rich and nuanced storytelling* What she does to help new storytellers find more confidence in themselves and their ability to perform* What triggered a recent crisis of confidence and how its helping her move forward with growing her company* Why she’s channeling the confidence she feels in other aspects of life to provide the support she needs I shared my own crisis of confidence a few months back on In...
2019-08-13
42 min
What Works
EP 223: Confusing Confidence and Status With What Works Founder Tara McMullin
I opened my email and saw the message that brightens the spirit of any cross-country traveler: my upgrade was confirmed. Even better, this upgrade included my daughter. Lola has always loved flying but this was her first First Class flight. Of course, she had no idea what to expect when we boarded the plane. She was 6 at the time and small enough to sit quite comfortably in economy so she was dwarfed by the faux leather lounger...
2019-08-01
12 min
What Works
Ep 218: How I Build Flexibility Into My Business With Tara McMullin
As you’re listening to this, I’m somewhere between the White Mountains of New Hampshire and Acadia National Park in Maine. Sean and I are celebrating our 1st wedding anniversary in the only way we how: in a National Park! That’s right, I’m on vacation—but that doesn’t mean the business comes to a standstill. We’ve worked hard to improve the operational efficiency and predictability of our business over the last few years and that means that I get to enjoy both my...
2019-06-27
11 min
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
Tara McMullin: Where Are They Now
Tara McMullin (formerly Gentile) is back for our very first Where Are They Now episode. Tara’s the founder & host of What Works. She’s been connecting small business owners through mastermind groups and online community for over a decade. Whether on the podcast or in the online network, her goal is to facilitate the free flow of ideas, information, and inspiration between entrepreneurs. She believes that no one person has the answer to “what works” in small business–but that, together, we can create a living, breathing knowledge-base of real-world solutions to all of our small b...
2019-06-20
1h 26
The Quirky Brain Club: Neurodivergent Strategies for Entrepreneurial Success
What Really Works When Building A Small Business with Tara McMullin
Tara McMullin (formally Tara Gentile) is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation.She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also a bestselling Money & Life instructor on CreativeLive. Her work h...
2019-06-10
49 min
What Works
EP 211: Building An Audience With Tara McMullin
A year ago this week, I deleted about 12,000 people off my email list. That meant that my audience shrank by about 80% with the push of a button. GDPR was going into effect and, while I wasn’t caught up in the mass hysteria happening in the digital marketing world around compliance, I did look at the regulations as an opportunity to take a new approach to building an audience for my brand. Quick aside—pro tip: never get caught up in any...
2019-05-30
17 min
Speaking Your Brand: Public Speaking Tips and Strategies
A Fresh Approach to Social Media Engagement with Tara McMullin
Have you heard the term “call and response”? When I hear the phrase, I think of preachers, especially in black churches, who use it to engage their parishioners and uplevel the energy in the room. As speakers, we can use call and response to heighten energy and emotion with our audiences and get them to participate more in the experience. (See episode 113 on E.P.I.C. content for some examples.) But, have you thought about using this idea of “call and response” on social media? I certainly hadn’t until I saw a po...
2019-05-28
51 min
What Works
EP 209: 7 Surprising Things Small Business Owners Learned When They Ran The Numbers
Imagine the open rate on the last email you sent to your subscribers. Think about the net profit your business has generated already this year. Consider how many people viewed your last video, clicked on your blog post, or listened to your last podcast episode. Those numbers aren’t just numbers for a lot of us. At best, they can be subtle points of validation that we’re headed in the right direction. At worst, they can be e...
2019-05-23
42 min
What Works
EP 206: Choosing Between Two Businesses With Grace & Vine Founder Madison Wetherill
The Nitty-Gritty: * Why Madison Wetherill found herself the owner of two small businesses—and how she knew something had to change about the way she was managing them* How Madison came to think of herself as a “busy person” and why that impacted the way she structured her time* What she noticed about the way she was spending her time and how it related to the results she was creating* The way she restructured her priorities and found a new—more productive—set of responsibilities that help her drive revenue
2019-05-14
38 min
What Works
EP 205: What’s Working In Traffic & Analytics With Rita Barry
The Nitty-Gritty: * Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website traffic* The mistakes small business owners make that prevent them from taking advantage of the information they have* The first step Rita takes with every new client* Why Rita maps the customer journey and how it helps her make recommendations to clients* What Rita looks for when she opens up her clients’ Google Analytics dashboards Let’s cut to the chase: how confident are you in y...
2019-05-09
41 min
What Works
EP 203: Running Your Business By The Numbers With Tara McMullin
When I signed off on my taxes last month, it was the first time in 10 years that I didn’t owe any money to the IRS. In fact, I got a refund. Now, I’d love to tell you that’s because I was much more diligent with my financial planning. And, that is partially true. But the main reason I’m getting a refund is that I personally made a lot less money last year. Not...
2019-05-02
07 min
What Works
EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook
The Nitty-Gritty: * How Racheal Cook scratched her own itch and created a 1-day event without a “grand plan”* Why the CEO Retreat helped her overcome a persistent challenge for her clients* How the event evolved to become a key part of how her business has leveled up over the last year* What Racheal did to overcome her greatest fear about hosting an in-person event “Meet me in Astoria, Oregon. No charge to you. Let’s talk business for 2 days.” That was the invita...
2019-04-16
44 min
What Works
EP 198: Finding A New Opportunity To Serve With Abundance Practice Building Founder Allison Puryear
The Nitty-Gritty: * How a conversation at a networking event planted a seed for Abundance Practice Building founder Allison Puryear* What the first business coaching program Allison led looked like* Why she knew this opportunity was the right thing to pursue* How Abundance Practice Building has grown and evolved since that first group I’d like to introduce you to Shannon Paris. Today, Shannon is our Director of Product for What Works. But when I hired her, I was hiring a community ma...
2019-04-11
35 min
Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs
The Journey of Tara McMullin
Tara McMullin started her entrepreneurship journey as a blogger. While she was building her career as a blogger, she also ventured her journey further into designing websites, creating and teaching online courses and creating a group and individual coaching for small businesses. But her real passion is always about connecting and helping small business owners to have important, honest and transparent conversations about running a business. That’s why Tara created the What Works brand through her paid membership community, mastermind and podcast.This episode is brought to you by my own CFO program, where I help CE...
2019-04-11
47 min
What Works
EP 196: Building An Empire One Piece of Content At A Time With Bonnie Gillespie
The Nitty-Gritty: * How Bonnie Gillespie started building her content empire before she even started a business* Why a 3-ring binder was all the evidence she needed to know it was time to write her first book* How she used an automated Twitter account to build her audience and produce a new product from repurposed content* And, why Bonnie doesn’t buy into guru culture—despite being a leader thousands of people look to for guidance Writer’s block—most people who write have experienced that crushing...
2019-04-02
47 min
What Works
EP 195: How Small Ideas Lead To Big Success With Tara McMullin
The Nitty-Gritty * Tara shares the story of how the seeds she panted at the beginning of her business journey have grown into The What Works Network* How a small action now can turn into big success for your small business down the line * Why your next big idea will probably come from the small ideas that you are planting today* And a sneak peek at the candid conversations coming up in April Well before he was a New York Times bestselling author...
2019-03-28
09 min
What Works
EP 192: Creating What You Love Using Patreon With Real Talk Radio Host Nicole Antoinette
The Nitty-Gritty: * How Nicole Antoinette pivoted her business to focus solely on her podcast, Real Talk Radio* The question she asked herself to ensure the longevity of the podcast once she started it* Why she chose a community-funded business model through Patreon* How she structures her Patreon tiers, pricing, and rewards* What’s working to grow the number of patrons supporting the show Fill in the blank: I wish I could just get paid to __________. Maybe you said “make art,” “have great co...
2019-03-19
56 min
What Works
EP 191: Your Business Is A Mess–And That’s Okay With Tara McMullin
The Nitty-Gritty: * Tara shares why it’s important to clean things up–but not get caught up in making things perfect* Why the mess exists–and how that’s a feature, not a bug* How to use hypotheses instead of discrete goals to learn more about what works for you* How to create adaptable plans based on your particular mess and your goals Businesses get messy—old products, defunct systems, cluttered inboxes. And we’re talking about how to clean up you...
2019-03-14
09 min
What Works
EP 190: Getting It Done In Just 3 Days Per Week With Oasis Center For Craniosacral Therapy Founder Mindy Totten
The Nitty-Gritty: * Why bodywork practitioner Mindy Totten decided to take her 6.5-day per week business and turn it into a 3-day per week business* How specializing on a single modality helped her earn more while working less* The internal shift Mindy needed to go through to make the 3-day work week possible* The process she used to put her clients on her schedule—instead of theirs I started my business when I was a stay-at-home mom. I had to fit my wo...
2019-03-12
34 min
What Works
EP 188: Streamlining Your Business Model To Just One Offer With Services That Sell Creator Jereshia Hawk
The Nitty Gritty On Streamlining Your Business Model: * Why Jereshia Hawk quit trying to build a suite of products and streamlined her business model to just one offer* The mindset challenge she had to overcome to make the decision to retire her old offers* The exact process she used to retire her offers and pivot her business* How Jereshia markets and sells her only offer to insure she has a steady stream of sales More is more when it comes to building products and making...
2019-03-05
39 min
What Works
EP 187: Spring Cleaning Your Small Business
The Nitty Gritty: * Why taking the time to tidy up your business is so important * The 3 ways Tara has cleaned up her business over the last few years* Information on The What Works Network Spring Cleaning Virtual Conference* Plus, a sneak peek of interviews coming out in March Does your business spark joy? Or are you overwhelmed by the piles of business clutter that have grown up around you over the years? Maybe you have...
2019-02-28
14 min
What Works
EP 186: Finding Clients On LinkedIn With Career Stories Founder Kerri Twigg
The Nitty-Gritty on Finding Clients on LinkedIn: * How career coach Kerri Twigg is using LinkedIn to find clients and generate more than 30 requests for services per day* The process she uses to vet new connections and establish a relationship with the people she connects with* How she creates content that immediately communicates who she is and what makes her different* How she manages a waitlist of prospective clients who want to work with her What if there was a social media platform that’s main mi...
2019-02-26
39 min
What Works
EP 185: Finding Your Personal Networking Style
You might think of me as a fairly gregarious entrepreneur who delights in inviting strangers on to this very podcast for conversations about life and business. But… In many ways, I’m a walking, talking introvert meme. I’m a bit of a loner. I would much rather do things on my own than rely on others for help. Parties, conferences, and even coffee dates make me anxious and sweaty. And yet… the relationships I’ve developed as a small...
2019-02-21
22 min
What Works
EP 184: Taking Your Small Business Seriously With Lauren Caselli Events Founder Lauren Caselli
The Nitty-Gritty: * The moment Lauren Caselli knew her event planning business (and her life) needed a fresh approach* Why she chose “seen” as her word for 2018 and how that philosophy helped her make significant changes to the way she does business* Why taking her business seriously has allowed her to rest more, take on fewer events, and receive more support* How her mindset has changed now that she’s taking her small business seriously There’s what you think your business will be when you start it...
2019-02-19
37 min
What Works
EP 183: What’s Working In Professional Networking With Rebelle Con Founder Shannon Siriano Greenwood
The Nitty-Gritty: * Why Shannon Siriano Greenwood decided to explore lifestyle design by bringing people together at Rebelle Con* How she is currently expanding her professional network and meeting new people to support her* The #1 mistake Shannon sees people make while networking for their small businesses* What surprised her about the way attendees network and build relationships at Rebelle events* How Rebelle Con is expanding this year to help even more small business owners near Richmond, VA build their personal networks Behind every major or minor...
2019-02-14
29 min
What Works
EP 182: Launching A Brand On A Mission With Fear Her Fight Athletics Founder Maria Rodriguez
The Nitty-Gritty: * Why Maria Rodriguez started Fear Her Fight Athletics–and the surprising results of her initial product launch* How Maria centers her mission to empower people of all shapes, sizes, and identities in the gym* The key question Maria asks of herself and her community before designing new products* How Maria is doubling-down on her mission and exploring new territory with her 2019 business goals Many businesses get started because someone asks what they want from a business. Plenty of other businesses get started because so...
2019-02-12
42 min
What Works
EP 181: How Tara McMullin’s Brand Has Evolved Over The Last 10 Years
The Nitty-Gritty * The many ways Tara McMullin’s business and brand has changed over the years* Why she finally feels able to be 100% honest with her brand and content* How to nurture community culture that affirms the contribution of every member* Why CoCommercial has become The What Works Network At the end of 2016, I decided I wanted to do business differently. I wanted more for our customers, our followers, and our listeners than talking heads and internet business celebrities.
2019-02-07
55 min
What Works
EP 179: Reimagining The Coaching Business Model With Business Strategist Kyla Roma
The Nitty-Gritty on Kyla’s Coaching Business Model: * How business strategist Kyla Roma created a new coaching business model that combines both her needs and her clients’ needs* Why Kyla decided to change things up and what constraints inspired her to innovate on what was working* The unique coaching program structure and technology Kyla uses to respect her clients’ lives as “rich tapestries”* How much time delivering personalized coaching services takes in her new model (it’s less than you’d think!)* Why Kyla decided to narrow the scope of her program to jus...
2019-01-29
42 min
What Works
EP 172: Reapproaching High-Touch Services With Perfect Planning Events Founder, Tara Melvin
Imagine making money in your sleep. When I first started selling ebooks and courses that’s all anyone could talk about, and I’ll admit that the first time I woke up to money having been deposited in my PayPal account over night, I was pretty damn excited. But what I realized soon after was that there was nothing passive about passive income. Whether you’re making money through ads, online courses, ebooks or apps, you had to work. Sure, the revenue might come in over night, but that doesn’t mean you didn’t spend the whole...
2018-12-27
39 min
Lead with Love: Creativity, Business & Life with Jadah Sellner
“Where Your Power Is” with Tara McMullin
What if we committed to making our businesses a catalyst for change? If you want to do business differently and embrace being a pioneer, rebel and culture maker in your industry, then episode 134 of the Lead with Love podcast is for you. I get cozy with sought after speaker, educator, and one of CreativeLive’s best selling Money & Life experts, Tara McMullin. Tara is on a mission to turn today’s small business owners into tomorrow’s economic powerhouses. She’s the founder of CoCommercial, a platform for helping small business owners work together to achieve their business...
2018-10-17
1h 01