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Taras Wayner

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A Case Study In Corporate FearA Case Study In Corporate FearNEW COKE – When The Fizz Goes FlatSend us a textAfter 99 years of guarding their secret formula, Coca-Cola made the boldest move in consumer goods history. When Pepsi's taste tests revealed that consumers preferred their sweeter formula 57% of the time, Coca-Cola panicked and took the unthinkable step – they altered their sacred recipe.In this episode of "A Case Study in Corporate Fear," host Taras Wayner examines how fear transformed the world's most successful beverage company into the architect of its near destruction. From Coca-Cola's rise as an American icon to Pepsi's psychological warfare through the "Pepsi Challenge," we uncover how brilliant le...2025-08-0734 minA Case Study In Corporate FearA Case Study In Corporate FearATARI – Game OverSend us a textHow did Atari go from a $250 startup to controlling 80% of the video game market, only to collapse in one of corporate history's most spectacular failures? In this episode of "A Case Study in Corporate Fear," host Taras Wayner explores the company that invented the modern gaming industry – and how paralyzing fear destroyed it all.Journey back to 1972 Sunnyvale, where Nolan Bushnell and Ted Dabney created Pong in a converted roller rink, establishing a revolutionary culture where programmers were rock stars and board meetings happened in hot tubs. But when Warner Communications ac...2025-07-1134 minA Case Study In Corporate FearA Case Study In Corporate FearTOWER RECORDS – It's The End Of The World As We Know It.Send us a textTower Records was more than a store – it was a cultural phenomenon. With $1.1 billion in annual revenue at its peak, 200+ locations across 18 countries, and music experts who could trace the lineage from The Ramones to The Strokes, Tower Records was the mecca for music lovers worldwide. Elton John shopped there religiously, Prince launched albums there, and their "No Music, No Life" motto wasn't just marketing – it was their DNA. So, how did this billion-dollar cultural institution collapse completely in just seven years? The answer: Fear.In this episode of "A Case Stud...2025-06-1226 minA Case Study In Corporate FearA Case Study In Corporate FearYAHOO! And Why We No Longer YAHOO!Send us a textIn this episode, we examine the rise and fall of internet pioneer Yahoo through the lens of Brad Garlinghouse's explosive internal memo, which would become known as the "Peanut Butter Manifesto." From Yahoo's origins as "Jerry and David's Guide to the World Wide Web" to its peak valuation of $125 billion, and finally to its sale to Verizon for just 3.6% of that value, we examine how Garlinghouse's prescient warnings about Yahoo's fear of strategic commitment—spreading resources "like peanut butter" across too many initiatives—predicted the company's ultimate downfall. This is the story of how...2025-05-2230 minA Case Study In Corporate FearA Case Study In Corporate FearBlackberry - The Tyranny of SuccessSend us a textHow did BlackBerry – the company that revolutionized mobile communication with always-on email and iconic keyboards – collapse from 50% market share to irrelevance in a decade? In this episode, I examine how fear transformed smart executives into prisoners of their past success, rendering them unable to evolve even as customers lined up for iPhones.Timeline:·       1999: Research In Motion introduces the first BlackBerry device·       2006: BlackBerry reaches 50% U.S. smartphone market share·       2007: Steve Jobs unveils the iPhone; BlackBerry executives dismiss it·       2009: BlackBerry rejects making BBM available on other platf...2025-04-2828 minA Case Study In Corporate FearA Case Study In Corporate FearSONY Walkman and The Day The Music DiedSend us a textHow did Sony—the company that revolutionized portable music with the Walkman—lose its market dominance to Apple, a computer company with no prior experience in the music industry? In this episode, I examine how fear transformed Sony's innovative culture into siloed kingdoms that sabotaged their own digital music future.Timeline:·       1979: Sony launches the Walkman, selling over 100 million units worldwide·       1999: Sony engineers develop a working prototype for a digital music player (2 years before iPod)·       2000: Internal meeting where divisions clash over the digital music player·     ...2025-03-2623 minA Case Study In Corporate FearA Case Study In Corporate FearBLOCKBUSTER – Brought to you by FearSend us a textThis episode of "A Case Study in Fear" examines how Blockbuster became a victim of its own market dominance. Host Taras Wayner investigates how the video rental giant went from revolutionizing home entertainment with 9,000 stores worldwide to filing for bankruptcy, all because of one powerful emotion: fear.Discover how Blockbuster executives laughed Netflix's Reed Hastings out of the room when offered to buy the startup for $50 million, denied the digital streaming revolution, and desperately clung to their brick-and-mortar business model until it was too late. This episode reveals how fear transformed...2025-03-0622 minA Case Study In Corporate FearA Case Study In Corporate FearKODAK – Brought to you by FearSend us a text"A Case Study in Fear" uncovers how Kodak became a casualty of its own success. Host Taras Wayner explores how the photography giant went from democratizing photography to filing for bankruptcy, all because of one powerful emotion: fear. Discover how Kodak's executives buried their own revolutionary invention (the digital camera), denied the digital revolution, and clung to their film business until it was too late. This episode reveals how fear transformed a $31 billion innovation powerhouse into a cautionary tale of corporate collapse. From "Kodak moments" to missed opportunities, learn how fear can make...2025-02-0816 minSaville Productions Purpose PodcastSaville Productions Purpose PodcastTaras Wayner on working with NewYork-PresbyterianRupert sits down with Taras Wayner to chat about working with NewYork-PresbyterianTaras Wayner is an ECD at Havas.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. 2024-07-1623 minThe Courageous Podcast with Ryan BermanThe Courageous Podcast with Ryan BermanTaras Wayner - Founder of Fear IncorporatedAfter fighting and beating cancer for the third time, everyone told Taras Wayner he was the most courageous person they knew, but Taras didn't perceive himself that way. Intrigued by fear's impact on his life, he embarked on a journey to unravel its secrets. Thus, Fear Incorporated was born. In this enlightening episode of The Courageous Podcast, Ryan and Taras delve into the phenomenon of fear and its crippling ability to stop Corporate America in its tracks. They challenge the conventional notion of fearing fear itself and explore the liberating concept of embracing -- then conquering — fear altogether. They al...2023-05-3150 min