Shows
The Food Intelligence PodcastSPECIAL EPISODE: How CPG food & beverage teams are prioritizing marketing spend, with exclusive PwC researchMarketing budgets in food and beverage are growing - but so is pressure to prove ROI.In this episode of the Food Intelligence Podcast, Tastewise CRO Jacques Botbol is joined by Valerie Davidov of Strategy& (PwC) to unpack the findings from a deep-dive study into CPG F&B marketing strategy and budget allocation through 2028. Theirconversation explores how marketing leaders are making tradeoffs today: where budgets are increasing, where spend is being reallocated, and why CFOs are demanding clearer ROI, faster execution, and better use of data.Key topics include:Why F&B marketing spend...
2025-12-2946 min
TD Cowen InsightsTastewise's Tech Is Helping Big Food Move FasterRecorded on 11/13/25We chat with Alon Chen, the founder of Tastewise, to learn how the firm is helping big food companies leverage generative A.I. to capture consumer insights to speed up new product development and improve marketing campaigns.
https://go.td.com/PodcastDisclosure Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2025-12-0524 minThe Food Intelligence PodcastThe New Route to Market: Where Agility Meets Insight (ft. leaders from DSM-Firmenich and Campbell's)Speed and precision have become the new competitive edge. In this candid discussion from the Tastewise Growth Summit in Chicago, Tess Sansbury (DSM-Firmenich) and Sacha Derevianko (Campbell’s) share how their teams are redefining the go-to-market process - blending insight, collaboration, and technology to deliver faster innovation and stronger alignment across R&D, marketing, and sales.From Campbell’s flavor innovation to DSM-Firmenich’s creative execution frameworks, this episode is packed with real-world lessons on working smarter in today’s fast-moving F&B ecosystem.Listen for: how agile teams turn insights into action and creativity into gro...
2025-11-1420 minThe Food Intelligence PodcastInside the Mind of Gen ZWhat really drives the next generation of eaters? Nay Tjatur from Influential brings together real Gen Z consumers for an unfiltered look at how social media, authenticity, and convenience shape what they buy, eat, and crave.Hear firsthand perspectives on influencer culture, brand trust, and the balance between health and indulgence - straight from the voices shaping the future of food.Listen for: an honest, fresh look at how brands can connect with Gen Z audiences (and some Gen Z lingo that you may or may not understand)Featuring: Mariana Montealegre Pinto, Karim Limayem...
2025-11-1420 minThe Food Intelligence PodcastFaster, Bolder, Smarter: Redefining Food & Beverage Leadership with Alon Chen, TastewiseWhat does it take to lead through transformation in today’s food and beverage landscape? At this year's Tastewise Growth Summit, Tastewise CEO Alon Chen offers an energizing look at how AI and human creativity are reshaping leadership, innovation, and execution. From data-driven insight to the new pace of decision-making, this session explores how leaders can move faster, think bolder, and build smarter organizations.Listen for: practical strategies to connect data, creativity, and agility in your leadership approach.Prefer to watch? Click here to access the full video recording.
2025-11-1111 minThe Food Intelligence PodcastCPGs in 2026: From food trends to impact with Kevin RyanIn this episode of The Food Intelligence Podcast, Miriam Aniel from Tastewise sits down with Kevin Ryan - the brain behind FoodStuff and Malachite Strategy & Research - for a candid conversation about how culture, emotion, and identity are reshaping the future of CPGs.Together, they unpack how authenticity is redefining what “premium” means, why real meat is making a comeback, and how consumer behavior is driving a new era of purpose-led growth in food and beverage. It’s an honest look at the people and cultural shifts behind the data.In this episode:The rise o...
2025-11-0328 minThe Food Intelligence PodcastDecoding Operator Demands: How Market Shifts Reshape Foodservice (ft. Accenture, Monin, Butterball, IFMA Food Away from Home Association)Operators are navigating an industry defined by volatility, shifting diner behaviors, labor shortages, and rising expectations. In this insightful panel from the Tastewise Growth Summit in Chicago, leaders from Accenture, Monin, Butterball, and IFMA unpack how supplier–operator relationships are evolving and what’s needed to stay relevant in a market that changes by the month.Discover how data, speed, and true partnership can help suppliers meet operator demands and deliver value beyond the plate.Listen for: actionable insights into collaboration, agility, and the new meaning of value in foodservice.Featuring: Taylor Crown (Acce...
2025-10-3024 minThe Food Intelligence PodcastFrom Menus to Margins: How Operators Are Adapting Now (ft. MTY Group, Esrock)From labor to logistics, operators are under pressure to grow profitably in an unpredictable environment. In this dynamic discussion from the Tastewise Growth Summit in Chicago, Anna Nguyen of MTY Group and Kevin Wilson of Esrock share how they’re approaching future menus, innovating smarter, and rethinking the guest experience - all while protecting margins and maintaining brand integrity.Listen for: how leading operators are balancing creativity with control to drive sustainable growth.Prefer to watch? Click here to access the full video recording.
2025-10-2719 minThe Food Intelligence PodcastCutting the Chaos: Integrations as the New Growth EngineIn a world full of tools, platforms, and data silos, integration is becoming the true growth driver. This conversation from the Tastewise Growth Summit in Chicago brings together leaders from TELUS Agriculture, Acxion Foodservice, IFMA, and Tastewise to explore how connected systems are transforming productivity, insight delivery, and decision-making across the food ecosystem.Learn how smart integration is reducing friction, empowering sales teams, and unlocking faster, more informed growth.Listen for: practical lessons in digital transformation and adoption from across the industry.Featuring: Dan Scheunemann (TELUS), Sandra Hong (Acxion Foodservice), Mike Schwartz (IFMA...
2025-10-1716 minThe Food Intelligence PodcastThe 2026 Food & Beverage ForecastIn this highly anticipated episode, we unpack Tastewise’s 2026 Food & Beverage Trend Forecast — our annual deep dive into the cultural, health, and innovation shifts shaping what’s next on the plate and in the glass.We break down the year’s biggest forces, including:Food as Identity Reconnection — why authenticity, heritage, and “anti-fake” foods are winning consumer trust.The New Body OS — how GLP-1s, fertility, and cognitive health are turning pantries into personal health systems.Quiet Luxury & Small Indulgences — the rise of understated premium, from cocktails to everyday staples.Sensory Maximalism — why textures that crack, pop, and fizz are th...
2025-09-221h 01
The VentureFuel VisionariesTasting Tomorrow Today – Tastewise Co-Founder and CEO Alon ChenToday’s guest is Alon Chen, Co-Founder and CEO of Tastewise, and former Google CMO — who just raised a $50M Series B to transform how the food and beverage industry leverages AI. We dive into why big companies shouldn’t build everything in-house, especially when AI is costly to develop and maintain, and why they should instead focus on their true edge. Alon shares how Tastewise predicted the rise of air-fried vegetables, leading to 3x profits for one client. We talk about the future of food and beverage, how AI enables companies to stay close to their customers. From trend foreca...
2025-08-2023 minThe Food Intelligence PodcastWhat Summer 2025 Consumers Really WantThis summer isn’t just hot (like, really hot) — it’s giving interesting clues for what’s next in food and beverage. In this episode, we break down the top trends from our Q3 Summer Trends Report to help you understand what today’s consumers are craving right now. From new flavor favorites to shifting priorities across retail and foodservice, these insights are essential for anyone shaping what shows up on shelves and menus this season.Get your copy of the report here, and let us know what you think!
2025-07-2913 min
Investment ClimateTastewise: Alon Chen shares how to get funded in 2025Tastewise: Alon Chen shares how to get funded in 2025Investment Climate Podcast: Fundraising Playbooks From Food Tech CEOs and VCs In this podcast series, Alex Shandrovsky interviews investors about benchmarks for funding Alt Proteins in 2025 and uncovers the investment playbooks of successful Climate Tech CEOs and Leading VCs.Podcast Host Alex Shandrovksy is a strategic advisor to numerous global food tech accelerators and companies, including alternative proteins and cellular agriculture leaders. His focus is on investor relations and post-raise scale for agrifood tech companies. This podcast is syndicated through o...
2025-07-2437 minThe Food Intelligence PodcastTop 5 Trends and Takeaways from IFT FIRSTDid you miss this year's IFT FIRST and the zillions of snack samples on the floor? We’ve got you covered (well, except for the samples). Tastewise was on the ground at IFT First 2025, and in this quick and casual episode, we’ll break down the five most important takeaways from the floor — from the latest in AI-powered innovation to what’s next in consumer health, sustainability, and product development.Let us know what resonated with you!
2025-07-2126 minThe Food Intelligence PodcastThe Top 5 Trends and Takeaways from the National Restaurant Association ShowCouldn’t make it to Chicago — or still processing everything you saw on the show floor? Join Lee and Miriam from the Tastewise team for a fast-paced, insight-packed recap of the biggest themes, trends, and innovations from the 2025 National Restaurant Association Show. We’ll cover:The emerging trends that stole the spotlightWhat’s top of mind for foodservice leaders right nowWhere AI, menu innovation, and operational efficiency are heading nextWhether you walked every aisle or watched from afar, this session will help you cut through the noise and turn inspiration into action.
2025-06-1829 minThe Food Intelligence PodcastPricing under Pressure: Staying Competitive during Inflation with AIInflation continues to reshape the food and beverage industry—but not all cost increases are created equal. Some are real, driven by supply chain constraints, while others are "manufactured" through business strategies like delivery fee markups. The market is changing, and it can be challenging to create pricing strategies that meet the moment. In this webinar, we'll unpack it all, analyzing consumer behavior shifts, and exploring how brands, retailers, and foodservice operators can use AI-driven insights to stay competitive.This is a recording of our most recent "rapid response" webinar -- if you want to jump straight to...
2025-04-1440 minThe Food Intelligence Podcast2025 Food Tariffs – How to Protect Margins & Win Market ShareThe 2025 food tariffs are here, and they’re already shaking up pricing, sourcing, and competition across the food industry. With costs rising on key ingredients, private label gaining ground, and supply chains under pressure, how can food brands and operators stay profitable?In this episode, Wesley and Tastewise's CEO Alon Chen break down:The real impact of tariffs on food costs and menu strategyHow operators can secure pricing and find smart ingredient substitutesWhy real-time consumer insights are critical for justifying pricing shiftsThe role of data and AI in adapting faster than the competitionIf you’re i...
2025-03-0425 min
The Food ProgrammeFood and AIHow will Artificial Intelligence (AI) transform the food industry? Experts say it's already having an effect - whether through self-service checkouts or the algorithms that determine which recipes you see online or the way supermarkets are using it to predict the next big food trend.Jaega Wise heads to the Waitrose Headquarters in Berkshire to find out how their product development team is using AI to inform which ingredients they stock on the shelves. She also talks to the firm Tastewise which makes software that calculates food trends by analysing social media and online menus....
2025-01-1041 minThe Food Intelligence PodcastFlavor Chase: The Trends We're Watching in 2025In this episode, we’re sharing insights from our 2025 Trend Report, where we break down the key shifts in consumer behavior, ingredient innovation, and market dynamics that will shape the food and beverage industry in the year ahead.You’ll hear data-backed insights and real-world examples designed to help you plan smarter for 2025—whether you're focused on product development, marketing, or menu innovation. If you’re looking to turn trend forecasts into actionable strategies, this session is for you. Let us know your thoughts at live (at) tastewise (dot) io! PS: Phew - tech got the best...
2025-01-0849 minThe Food Intelligence PodcastSmart Flavors: How B2B ingredient providers can leverage AI for success with Peter Losee, Bluegrass IngredientsHow are ingredient innovations shaping the future of food? In this episode, Lee talks with Peter Losee, VP Marketing at Bluegrass Ingredients, about the latest advancements in ingredient technology.Peter shares practical insights on developing unique, market-ready products and how ingredient innovation can create new opportunities for product developers and marketers.
2024-12-2837 minThe Food Intelligence Podcast2025 Vision: Top Foodservice Trends Shaping Away-from-Home with Sam Newman and Miriam Aniel OvedWhat’s next for foodservice? Our 2025 foodservice predictions episode is here! In this episode, Miriam sits down with Sam Newman, Tastewise’s Director of Strategic Accounts and a foodservice expert, to unpack key trends shaping the industry’s future.From emerging consumer behaviors to game-changing technologies and mindset shifts, Sam and Miriam unpack 2025's top need-to-know insights. If you’re looking to stay ahead of evolving market dynamics and understand what’s driving the future of foodservice, this episode is a must-listen.This episode was originally produced as a webinar with our friends at IFMA, the Food A...
2024-12-2349 minThe Food Intelligence PodcastHow Butterball Uses AI to Drive Growth: Insights from Steve Canale, SVP ButterballWhat role does AI play in driving growth for food brands? In this episode, Steve Canale, SVP at Butterball, shares how the company uses artificial intelligence to understand consumers, streamline operations, and improve marketing efforts.Through real-world examples, Steve offers a practical look at how AI can create meaningful impact in the food industry. If you're curious about the intersection of technology and business growth in the manufacturing sector, this episode is full of insights worth exploring. Let us know your thoughts!
2024-12-2019 minThe Food Intelligence PodcastInsights Unbottled: The New Brand Manager Playbook with Nitzan AvivHow is AI changing the way brand managers work? In this episode, we sit down with Nitzan Aviv, former Coca-Cola brand manager, to explore how artificial intelligence is reshaping marketing and innovation.Nitzan breaks down real-world examples and shares practical tips for using AI to streamline your workflow, connect with customers, and stay ahead of trends. Whether you're looking to fine-tune your current approach or try something new, this conversation offers insights you can put into action today.
2024-12-1955 min
MomentumHow to Predict the Future of Food? Create It - AI Food Trends with Alon Chen of TastewiseAlon Chen, CEO and co-founder of TasteWise joins us to discuss how the food industry is using AI and data analytics. Alon reveals why a shocking 89% of new food products fail, and shares how TasteWise is bridging the gap between what consumers crave and what companies create. We'll also hear about Alon's journey from Google CMO to TasteWise CEO and Co-Founder, his take on the power of predictive analytics, and the resilience needed to thrive as an entrepreneur. Don't miss this episode packed with insights and inspiration for staying ahead in the fast-paced world of food trends.
2024-07-3154 minThe Food Intelligence PodcastFoodservice Trends in 2024 (UK, US, and Australia)In today’s episode, I’m joined by Tastewise’s head of Content, Wesley Allan to discuss Foodservice trends we’ve been tracking in 2024 across the US, UK and Australia. We break down what consumer needs are fueling the emergence of cuisines, what items on menu are showing the greatest price inflation, and a surprising new condiment that might be the hottest one to watch this summer.The content in this podcast follows our recent foodservice trend report which you can access on our website here https://tastewise.io/report
2024-05-0838 minThe Food Intelligence PodcastPlant-Powered Brand Loyalty with Shingly LeeIn today’s episode, we’re joined by plant-based marketing guru, Shingly Lee to discuss marketing strategies to help brands stand out from the crowded plant-based pack and hear how her experience working at mega-brands like Kraft Heinz and Danone helped her bring Alpha Food’s brand presence to the silver screens of Hollywood!
2024-04-1034 minThe Food Intelligence PodcastUnderstanding Generative AI with Pete HuangIn today’s episode, we’re joined by gen AI expert and Co-Founder of The Neuron, Pete Huang, to discuss one of the most buzzy topics of the year - generative AI! Pete will discuss the difference between AI and gen AI, describe the state of the market regarding gen AI’s applications in food & beverage, and give us his take on what technological developments to look out for in the next 6 months. For more information on Pete or The Neuron - check out their website and LinkedIn pages here - https://w...
2024-03-2835 min
Risky or Not?CevicheDr. Don and Professor Ben talk about the risks from eating ceviche. Dr. Don - not risky 👍🏼 Professor Ben - not risky 👍🏼 Ceviche - Wikipedia Effect of Lime Juice on Vibrio parahaemolyticus and Salmonella enterica Inactivation during the Preparation of the Raw Fish Dish Ceviche - ScienceDirect 129. Sushi From Non-Sushi Grade Fish — Risky or Not? sushi - Risky or Not? Ceviche - Google Scholar Ethnic food: A microbiological evaluation of black shellfish ceviche that is sold in typical restaurants - ScienceDirect Microbiological safety and quality of ceviche, poke, and sushi dishes sold at retail outlets in Ora...
2024-01-3119 min
FoodNavigator-USA PodcastSoup-To-Nuts Podcast: From women’s health to guajillo peppers, Tastewise reveals food trends to watch in 2024Once considered taboo and woefully underfunded in terms of research and product development, women’s health will continue to emerge as a major growth opportunity for food and beverage brands in 2024 as hormonal health and menopause rise to the top of the list of health claims fueling social discussions.
2024-01-1525 min
ASCEND PodcastEP 03: Building Your First Marketing Team With Joe Andrews, Jake Braly, and Ron HarnikSierra's Anne Gherini will be talking to early-stage leaders about building incredible brands, filling the pipeline, and helping retain key customers all on a startup budget.
Roundtable Speakers:
Joe Andrews is the CMO at SupportLogic; previously, he was a marketing leader at OODA, InsideView, Zuora and VMware.
Jake Braly is the CMO at Krisp; previously, he was a marketing leader at Highspot, Apptio, K2 and Microsoft
Ron Harnik is the VP of Marketing at Endor Labs; previously, he was a marketing leader at Tastewise, Palo Alto Networks and NetApp.
2024-01-131h 01
Tea BizHoliday Retail Cheer Spreads into the New Year | Expanding Value Addition | Australian Tea Masters to Manage World Tea AcademyHEAR THE HEADLINES – Holiday Retail Cheer Spreads into the New Year | Expanding Value Addition in the Tea Lands | Australian Tea Masters Will Manage World Tea Academy| GUEST – Tastewise Marketing Communications Manager Lee Brymer| FEATURED – Lee Brymer explains that human-centered AI enables client companies, including Tata, PepsiCo, Kellogg's, Campbell’s, Mars, Chobani, and McCain, to capture and distill insights to make informed decisions, develop innovative strategies, and secure a competitive advantage. Our conversation draws on a 52-page report, “Flavor Beyond Intuition: Top Flavor and Ingredient Trends for 2024”. The report is available online at no charge.Flavor Beyond...
2024-01-0536 minThe Food Intelligence PodcastFrom Strategy to Sip: How Pepsi turns Insights into ActionIn this webinar, Lee (TW) speaks with Jessica Yankell and Olivia Kiraly, members of the Insights and Strategy team of PBNA (PepsiCo Beverages Noth America), about how Tastewise fits into their insights process. They highlight strategies for responding to challenging briefs and last-minute requests.This content is valuable for insight and research professionals looking to hear from industry leaders, as well as those curious about how to scale up the efficiency of their company's insights team. Our Panelists:Jessica Yankell - Director, Long-Term Innovation Insights & Strategy PBNAOlivia Kiraly - Senior M...
2023-12-2129 minThe Food Intelligence PodcastTastewise's Trend Predictions for 2024In this episode, we unveil Tastewise’s top 8 trend predictions for 2024. Our predictions go beyond the mainstream macro drivers and uncover off-the-beaten-path trend moments that will surprise and delight you.So, get ready to have your taste buds tantalized as we dive deep into the emerging trends that will take center stage in 2024.This episode was taken from a longer webinar format - which you can listen to in full at Tastewise.ioHappy holiday season, and as always, let us know what you think!
2023-12-1736 minThe Food Intelligence PodcastWhat 2023's top food trends mean for 2024?In this episode, we’re taking a retrospective look at the top consumer trends that dominated the food and beverage scene in 2023. Are these trends here to stay; or will they simply fade away?In 2023, we saw several interesting trends gain popularity, from the rise of food for functional health to the increasing popularity of ingredients that embrace fusion flavors.A few sneak peeks into this episode's topics: Routine & Ritual: Where, when, and how are consumers creating rituals and routinesWomen’s Health: How this once taboo topic is do...
2023-12-1122 minThe Food Intelligence PodcastWhat to consider when budgeting for AI in 2024In this episode, we’re joined by Jacques Botbol, CMO of Tastewise, to discuss how to evaluate AI vendors in 2024. As AI continues to transform industries, it’s more important than ever to choose the right vendors and partners to help you achieve your organization's goals.Jacques will share his insights on what to look for when evaluating vendors, including their experience, capabilities, and commitment to data privacy. He’ll also provide some questions that you should ask your vendor during the evaluation process.A few sneak peeks into this e...
2023-12-0824 minThe Food Intelligence PodcastOptimizing Client Connections With AI in FoodserviceThis week's episode, cohosted with IFMA in our foodservice + AI series, is all about using AI to build strategic client relationships. How can AI empower foodservice professionals with the knowledge and strategies needed to enhance their client connections and positioning in a competitive market, and what does it mean for your business? We discuss how food manufacturers can leverage data-driven insights into bestsellers to be more responsive and innovative in their offerings. Listen to learn tips on effective time management and client engagement strategies to be more proactive, help your sales teams sell smarter, a...
2023-10-2738 minThe Food Intelligence PodcastNavigating the phone-to-table era: AI-powered insights for foodserviceFoodservice marketing professionals and leaders of the quick-service space, this one's for you: our latest session with IFMA, the International Foodservice Manufacturers Association, all about AI in foodservice and what it means for your business. In an era where data-driven decisions are foundational, understanding the impact of AI on the foodservice industry is essential. In today's episode, we cover ways to move beyond traditional menu insights by harnessing the power of AI, offering you a comprehensive view of today's foodservice landscape — and what to do next. We hope you'll walk away with new ideas on...
2023-09-2755 min
Startup for Startup222: איך לשלב Generative AI במוצר שלכם (מירב פרלמוטר, Tastewise)מה ההזדמנות בשילוב Generative AI במוצר שלנו? לאיזה מוצרים זה מתאים? ואיך מוודאים שזה לא פוגע באיכות המוצר שאנחנו מציעים? חודש אוגוסט הגיע ואנחנו עומדים להקדיש את כולו לנושא שיהיה לכם קל לצרוך גם אם אתם בחופש - AI. בכל פרק בחודש, נסקור איך אפשר להשתמש ב-AI כדי לאפטם ולשפר תחום אחר בסטארטאפ שלנו - מה הכלים שקיימים, ואיך נכון להשתמש בהם. ובפרק הפעם - האחרון לחודש - אנחנו מדברים על איך אפשר לשלב Generative AI במוצר שלנו, כדי להגדיל את הצעת הערך שלנו למשתמשים. בשנה האחרונה AI נהיה מושג נפוץ, והתחושה היא שכל מוצר צריך להטמיע בתוכו פיצ׳רים של בינה מלאכותית, ושכל יזם צריך לקחת את זה בחשבון כשהוא יוצא לגייס כסף. אכן, אין ספק של-AI יש יתרונות משמעותיים, אבל האם הוא אכן מתאים לכל סוגי המוצרים? מי יכול להרוויח מהטמעה שלו, ובאיזה מוצרים זה דווקא יכול לפגוע? אז השבוע אדוה שיסגל מדברת עם מירב פרלמוטר, Data Analytics Lead ב-Tastewise, שלפני חצי שנה התחילו תהליך של הטמעת Generative AI במוצר שלהם, מה שיצר אימפקט מאוד משמעותי על הצעת הערך שלהם. מירב משתפת בהזדמנות שהם זיהו ב-Tastewise ובאיך עשו את ההטמעה בפועל, באתגרים שהם עוד חווים סביב התהליך, וגם לאיזה חברות ומוצרים הטמעה של AI לא בהכרח מתאימה.See omnystudio.com/listener for privacy information.
2023-08-2922 min
פרודקטיבי - פודקאסט ניהול מוצר מבית Startup for Startup4: איך לא מעמיסים על המשתמשים שלנו (קייט ניר, Tastewise)איך מנגישים דאטה למשתמשים? למה חשוב לזכור שחווית המשתמש שלנו כמנהלי מוצר לא משקפת בהכרח את החוויה "הממוצעת"? ולמה לפעמים וויתור על לקוחות, אפילו כסטארט-אפ קטן, יכול לייצר גדילה? בעולם של היום - רווי המידע, ההזדמנויות והאפשרויות - אנחנו נוטים פעמים רבות להעמיס על הלקוחות שלנו דאטה. להראות להם את כל הדברים שאנחנו מסוגלים לתת להם, את כל היכולות שלנו ואת כל הרעיונות הנהדרים שלנו בבת אחת. אך כל הרצון הטוב הזה עלול להוביל לכך, שבפועל, המשתמש נשאר להתמודד לבד עם הרבה מידע שהוא לא בהכרח יודע מה לעשות איתו. השבוע בפודקאסט רן ארז מארח את קייט ניר, VP Product בחברת Tastewise, שמשתפת על האופן בו הצליחו להנגיש למשתמשים מוצר המבוסס דאטה, ולפשט אותו כך שיפנה למשתמשים רבים. היא מספרת איפה ואיך זיהו את הקושי של המשתמשים שלהם, איך הצליחו לפשט את הדאטה באופן ברור יותר ואילו וויתורים שעשו בדרך הביאו דווקא לערך נוסף עבור הלקוחות. See omnystudio.com/listener for privacy information.
2023-08-1630 minThe Food Intelligence PodcastQuarterly recap: What's been going on at recent trade shows and conferences?The end of Q2 and the start of Q3 was a busy time for food & bev conferences in the US. Did you feel like you missed out on a few?Our team was on the ground at this year's IFT First and IFDA's SMart, and spoke to hundreds of people in the industry about what is on their minds. Welcome to this quarter's events recap, where Sam and Ian discuss:major trends in the industry, from foodservice to insights to tech and more;biggest takeaways from the field;the changing role AI plays...
2023-08-1628 min
FoodNiche ChangemakersChangemaker Special Series: Shaping the Future of Food Innovation through Collaboration - FoodNiche Summit NYCOn this episode, we will be sharing a panel conversation that took place at the FoodNiche Summit NYC on May 30th, 2023.
Accelerating food innovation requires cross-sector collaboration. From technology companies providing insights to guide innovation to consumer goods companies leveraging consumer insights and R&D capabilities to develop innovative products, ongoing collaboration is crucial in driving healthier and sustainable food innovation. Our panelists will discuss how industry players (e.g. consumer goods producers, consumer insights companies, retailers and academic innovation labs) can effectively collaborate to accelerate food innovation. Panelists will also discuss successful models of collaboration that ar...
2023-07-0350 min
El Podcast de KM ZERO¿Cómo usar la IA para entender mejor al mercado y aportar más valor?Para Jacques, la inteligencia artificial sin buenos datos se queda solo en artificial. A veces no basta con tener gran cantidad de datos, es necesario tener información realmente relevante para nuestro negocio. Y esto es lo que ofrece Tastewise, la plataforma de inteligencia de mercado que está revolucionando la forma en que las empresas de alimentación escuchan y entienden a sus consumidores y con esto crean mejores productos y servicios.
2023-06-1424 minThe Food Intelligence PodcastConsumer Insights Best Practices | Katie Kaylor, Global CMI Foresight, Mars FoodAre you placing your consumers at the center of everything you do? The right sources, tools, and practices are crucial for a comprehensive understanding of consumer behavior. Katie Kaylor of Mars Foods joins the pod to discuss how to effectively conduct consumer insights in an ever-changing industry. Highlights include: The clear benefits of using multiple sources (and the role of AI)How to analyze data effectively and quickly How to be more proactive to anticipate business - and consumer - needsWhy cross-functional collaboration matters more than everThe importance of staying ethicaland more!Are you more of...
2023-05-1632 min
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionTastewise | Ep. 200
Alon Chen, the Co-Founder and Chief Executive Officer at Tastewise, joins Sima today to share his career journey and dive into what they are doing at Tastewise.
Biography:
Alon Chen is a Co-Founder and serves as Chief Executive Officer at Tastewise. He is the developer of an artificial intelligence-based food intelligence platform designed to assist food and beverage businesses and brands. The company’s platform works with food brands, manufacturers, ingredient companies, and flavor houses, including Nestlé, PepsiCo, Givaudan, Campbell’s, and Kraft Heinz, to enhance new product development, build marketing strategies, and accelerate sales...
2023-04-1825 minThe Food Intelligence PodcastState of the Industry: What did we learn from Q1's F&B conferences?Where is the food and beverage industry headed into 2024 and beyond? Our team held a special live session all about our industry learnings from Q1's conference roadshow, discussing:Top trends we're noticing in the industry;Biggest takeaways from sessions, fireside chats, and more;The role AI is playing right now;Opportunities for better collaboration in the industry; and more!Here's the deck we covered in the live session with data + real-world examples on screen. Got a question? Noticed something at a conference that you want to discuss? Shoot us a note at live @ tastewise.io...
2023-04-1737 minThe Food Intelligence PodcastThe 'holistic nutrition' opportunity in food & beverage | Tastewise, Vadasz, and Just LegendsThis week's episode is a short and sweet repost from our friends at the Food Navigator Podcast, hosted by Flora Southey. Tastewise CEO Alon Chen joined Nick Vadasz ("The Pickle Man") of Vadasz Pickles and Ole Schaumberg of Just Legends to explain what consumers crave when it comes to holistic wellness. Where once healthy diets focused on weight loss alone, today’s consumers want more from their food and drink. Enter holistic nutrition, which aims to enhance people’s wellbeing – whether that be improving sleep, stress, mood or digestion. How are brands tapping into this trend?
2023-03-2921 minThe Food Intelligence PodcastWhat does it mean to democratize data in food? | Alon Chen, Tastewise CEO & Sharon Cittone, Edible Planet Ventures CEOWe're excited to share a conversation between Sharon Cittone, Edible Planet Ventures CEO and Alon Chen, Tastewise CEO, originally hosted on the Food Tech Junkies podcast. Sharon and Alon explored what democratizing data means in the food and beverage industry, and what impact it can have on our food systems (and consumers!). Want to learn more about how connections really matter for a resilient food system? Check out Sharon's TEDTalk on systemic and inclusive approaches to address climate challenges. Horizontal connections among global and local stakeholders with complementary, not competing, skills and expertise are often missing in...
2023-03-2243 min
The FoodNavigator PodcastThe FoodNavigator Podcast: The ‘holistic nutrition’ opportunity in food and beverageWhere once healthy diets focused on weight loss alone, today’s consumers want more from their food and drink. Enter holistic nutrition, which aims to enhance people’s wellbeing – whether that be improving sleep, stress, mood or digestion. How are brands tapping into this trend? Tastewise, Vadasz, and Just Legends weigh in.
2023-03-1521 minThe FoodNavigator PodcastThe FoodNavigator Podcast: The ‘holistic nutrition’ opportunity in food and beverageWhere once healthy diets focused on weight loss alone, today’s consumers want more from their food and drink. Enter holistic nutrition, which aims to enhance people’s wellbeing – whether that be improving sleep, stress, mood or digestion. How are brands tapping into this trend? Tastewise, Vadasz, and Just Legends weigh in.
2023-03-1521 minThe Food Intelligence PodcastWhat's on the Menu? Food Trends for 2023 with EIT Foods "The Food Fight Podcast"Our very own Sam Newman recently joined our friends at The Food Fight Podcast, hosted by EIT Food, to talk about all things food trends in 2023. Special thanks to Matt and Ed for a fascinating conversation! There are many reasons to be positive about food going into 2023, including increased global alignment on meeting sustainability goals, a continuing focus on healthier diets, and the opportunity for activists, entrepreneurs and innovators to make their mark on the food system.As consumers face increasingly tightening budgets, they are looking to make savvy savings. This presents a great opportunity...
2023-02-0756 min
FoodTech JunkiesDemocratising Data For The Future of Food with Alon ChenToday we talk to Alon Chen, co-founder, and CEO of Tastewise, the data platform the food & beverage industry uses to innovate faster, market better, and grow sales.Alon started young. He was a Developer at 12yo, a business owner at 15yo, Google's CMO in Israel and Greece, a Founder of Google Partners, and social activist for LGBTQ issues to date, and a global leader for the World Economic Forum.In this episode, we will dive into tastewise’s platform and learn how this is just the beginning of how to democratize data toward a...
2023-01-3142 min
FoodTech JunkiesDemocratising Data For The Future of Food with Alon ChenToday we talk to Alon Chen, co-founder, and CEO of Tastewise, the data platform the food & beverage industry uses to innovate faster, market better, and grow sales.
Alon started young. He was a Developer at 12yo, a business owner at 15yo, Google's CMO in Israel and Greece, a Founder of Google Partners, and social activist for LGBTQ issues to date, and a global leader for the World Economic Forum.
In this episode, we will dive into tastewise’s platform and learn how this is just the beginning of how to democratize data toward a food sy...
2023-01-3142 min
The Food FightWhats on the menu? Food Trends for 2023It’s that time of the year again! Matt is back with Ed Bergen (Senior Analyst for Food & Nutrition at FutureBridge) and Sam Newman (Senior Enterprise Account Executive and ‘Chief Cheese Officer’ at TasteWise) looking back on the past year to predict the trends we can expect to see in our food system throughout 2023 and beyond.
2023-01-1151 min
הפרודקט של השכןהפרודקט של השכנה - קיית ניר, VP Product at Tastewiseהפעם נפגוש את קיית ניר, ויפי פרודקט בחברת טייסטווייז, כדי להבין טוב יותר מה זה אומר להצטרף לפוזיציית המוצר בחברה שהיא כל כך בתחילת הדרך שאפילו אין לה מוצר. מאיפה בכלל מתחילים כדי להמציא את המוצר? נדבר על איך עושים דיסבקרי וולידציה לרעיונות באמצעות בניה של MVP
תוך חודשיים וגם על איך נראה המשך הדרך - מתי ואיך מגדילים את צוות המוצר ואיך זה משפיע על מי שהובילה את המוצר לבד מהרגע הראשון.
2023-01-0336 minThe Food Intelligence PodcastTastewise Talks - Sustainability and the F&B Industry with David Shaw, Kraft HeinzOn November 16th, Alon chatted with David Shaw, ESG Director, International Zone at Kraft Heinz, about sustainability, what it means for 2023, and the role food and beverage must play. They discussed:When we talk about sustainability in 5 years, what will the focus be?What's the role of Big Food in creating a food and beverage industry that's healthier for the planet? How can we bridge the gap between action/value when it comes to sustainability?What does sustainability mean for business bottom lines?We want to hear your thoughts! To continue the conversation on sustainability, write to u...
2022-12-0842 minThe Food Intelligence PodcastTastewise Talks - Sustainability and your Bottom Line with Taylor Sokol, Impossible FoodsWhen we talk about sustainability in 5 years, what will the focus be? What impact does sustainability have on consumer behavior? What does sustainability mean for business bottom lines?We want to hear your thoughts! To continue the conversation on sustainability, connect with Taylor and Alon on Linkedin, write to us at live@tastewise.io, and join us for our next Tastewise Talk online.
2022-11-1646 min
Rabbi Yaakov Wolbe Podcast CollectionRabbi Nosson Dubin on the Recent Kosher Restaurant ScandalTastewise, kosher chicken and non-kosher chicken are indistinguishable. When it comes to the price tag, these two fowls are drastically different. The discrepancy in price creates an incentive for unscrupulous restaurateurs. If you can buy chicken at the non-kosher price, and sell it at the kosher price, you can juice your profits by a large amount. This potential for illicit arbitrage is one of the reasons why kosher restaurants must be certified by a kosher agency.
But what happens when things go wrong? What happens when an ostensibly kosher establishment is shown to have deceived its patrons...
2022-09-151h 14
This Jewish Life - With Rabbi Yaakov WolbeRabbi Nosson Dubin on the Recent Kosher Restaurant ScandalTastewise, kosher chicken and non-kosher chicken are indistinguishable. When it comes to the price tag, these two fowls are drastically different. The discrepancy in price creates an incentive for unscrupulous restaurateurs. If you can buy chicken at the non-kosher price, and sell it at the kosher price, you can juice your profits by a large amount. This potential for illicit arbitrage is one of the reasons why kosher restaurants must be certified by a kosher agency.
But what happens when things go wrong? What happens when an ostensibly kosher establishment is shown to have deceived its patrons...
2022-09-151h 14The Food Intelligence PodcastUS inflation part II: What does it mean for brands selling to restaurants?In this second episode of our inflation series, Ron and Miriam take a look at how inflation impacts brands like Pepsi, Coke, Beyond Meat and more across the US - and what brands of all sizes need to know when building strategies to sell into restaurants.
2022-08-1741 minThe Food Intelligence PodcastInflation hits foodservice, and everyone wants to know: what does it mean for my brand?Ron and Miriam explore exactly what inflation means for food prices at restaurants across the US, evaluating insights across chains, geographic locations, and more for their impact on the industry.
2022-08-0337 min
Where Does FoodWhere Does Poke?L tells Tim about Poke! Twitter: @wheredoesfood Lakshmi Giroti: @L___Chapo Music By: Austin Martin Reppsports: https://bit.ly/2DMRd2v WDF15Show Notes:https://www.eater.com/2016/9/14/12839882/poke-trend-hawaiian-food-growth by Vince Dixonhttps://www.tastewise.io/foodtrends/pokehttps://hospitalityinsights.ehl.edu/poke-bowl-trendhttps://en.wikipedia.org/wiki/Cevichehttps://scholarworks.utep.edu/cgi/viewcontent.cgi?article=1368&context=prospectorTuna Boycott Which Lead To The Dolphin Safe Tuna LabelFishing Down through the Food ...
2022-06-1346 minThe Food Intelligence PodcastThe End Of Healthy EatingInterest in health broadly within food and beverage is going down, but some specific health needs are on the rise. What does this tell us about today's consumers - and what does it mean for the industry? Miriam and Ron take a look at the changing world of healthy food & beverage.
2022-06-0127 minThe Food Intelligence PodcastThe Next 5 Years Of CondimentsWhat sauces, condiments, and dressings are consumers dipping into today - and what can we expect from the category in the year ahead? Ron and Miriam explore the top 5 concepts driving sauce trends, and the surprising connection between this category and others
2022-05-1844 minThe Food Intelligence PodcastWhat even is alternative dairy?Miriam and Ron introduce a primer on complex world of alternative dairy, and what to expect from the category in the coming months.
2022-05-0444 minThe Food Intelligence PodcastIntroduction to Australian Food and Beverage: What Trends are Noteworthy for 2022?Welcome to the land down under - where food and beverage trends have their own, unique character. What can brands expect from Australian food & bev in 2022?
2022-04-2527 minThe Food Intelligence PodcastState of food service: how decisions are made in a changing industry with Niv SaarFood service has been through a heck of a lot in the last 2 years, from restaurants to distributors to manufacturers, and everyone in between. These changes have prompted a lot of changes on the plate - and behind the scenes. How are decisions made in today's industry? Food service sales expert Niv Saar joins Miriam to walk through different challenges and problem-solving strategies in today's landscape.
2022-03-1042 min
FoodNiche ChangemakersLeveraging Artificial Intelligence To Understand Consumer Food Preference - Alon Chen (Tastewise)On this episode we discuss the future of food innovation with our special guest Alon Chen. Alon is the founder of Tastewise: a company that collects billions of data points across social media, recipes and menus to understand consumer needs. Tastewise works with leading food brands to guide intelligent food and beverage innovation. In this episode Alon shares his journey, the work they are doing at Tastewise and shares his insight on consumer behavior and food trends. He discusses the direction of innovation in the food industry as well.
2022-02-2538 minThe Food Intelligence PodcastMind the gap: using menu data to identify and close missing revenue opportunitiesIt's food service sales month! How can restaurants and their partners look at menu data to create more profitable relationships - and tastier dishes for their customers? Miriam and Ron take a look at how menu gaps reveal missing revenue opportunities.
2022-02-2433 minThe Food Intelligence PodcastWhich US cities hold the biggest delivery opportunities?Delivery is bigger - and better - than ever. How can delivery trends dictate strategy for restaurants and distributors? Miriam and Ron explore this question through delivery trends in and across US cities.
2022-02-1044 minThe Food Intelligence PodcastTop 7 UK Food and Beverage Trends to Watch in 2022In this week's episode, Ron and Miriam turn their attention across the pond to the UK's dynamic and rich food and beverage scene. What trends will make the most impact in the UK in 2022?
2022-01-1946 minThe Food Intelligence PodcastPart 2: What are the Top US F&B Trends for 2022?Welcome to Season 2 of the pod! What flavor, health, and sustainability trends do you need to know about in 2022? Ron and Miriam cover the food & beverage trends worth watching in the new year in part 2 of this special 2 part series.
2022-01-1349 minThe Food Intelligence PodcastPart 1: What are the Top US F&B Trends for 2022?Welcome to Season 2 of the pod! What flavor, health, and sustainability trends do you need to know about in 2022? Ron and Miriam cover the food & beverage trends worth watching in the new year in part 1 of this special 2 part series.
2022-01-0546 minThe Food Intelligence PodcastBattle of the Plates: Takeout vs. PantryWhen it comes to evaluating trends, how can you best understand the context? Miriam and Ron explore some of today's top consumer needs, and how they perform through takeout vs. home cooking.
2021-10-1443 minThe Food Intelligence PodcastThe F&B industry's digital transformation with Amy Hilman, Tastewise Customer SuccessAmy Hilman joins the pod to discuss the digital transformation across food and beverage new product, marketing campaign, and sales strategy development.
2021-10-0715 minThe Food Intelligence PodcastLet them eat cake: top 5 cake trends in the US for back to schoolWhat are the top cake trends this fall, and how can marketers, new product developers, and more take advantage of these trends this season?
2021-09-2932 minThe Food Intelligence PodcastFall Trend Roundup: Top 3 consumer needsMiriam and Ron dive into the 3 consumer need trends you need to know about for fall, 2021.
2021-09-2235 minThe Food Intelligence PodcastWhy personalized nutrition is the future for CPGs | Rachel Yarcony, CEO @ myAirWelcoming Rachel Yarconi from myAir to the pod! Rachel has incredible insights into the world of personalized nutrition and how CPGs can leverage this space for a positive impact on the world, consumers' lives, and of course - the business.
2021-09-1543 minThe Food Intelligence PodcastHow to use data in food & beverage NPD, marketing, and salesEveryone's talking about AI, digital transformation, and the power/promise of data - but what does that actually mean for food and beverage industry stakeholders?
2021-09-0232 min
Food Matters Live PodcastWhat are the global hotspots for food and agtech?What are the leading global food and agtech scenes? In this episode of Table Talk we join experts from the food and agtech investment community to shed some light on how countries are helping to support innovation and disruption and find out what is the secret to success.
Joining host Stefan Gates are Christian Guba, Associate, Atlantic Foods Ivan Farneti, Co-Founder, Five Seasons Ventures and Nadav Berger, Founder & Managing Director, Peakbridge VC. Join the conversation to find out what different countries are doing to nurture food and agtech start-ups in this fascinating look at the future of food.
2021-08-3148 minThe Food Intelligence PodcastWhat are consumers looking for in plant-based alternatives? | Miriam Aniel, Head of Content @ TastewisePlant-based meat alternatives are a big deal. In this episode, we cover what consumers look for in the alt meat market - and most importantly, why! Want to read the full Tastewise market report on alt proteins? Get your free copy here: https://reports.tastewise.io/hubfs/Q3%20Market%20Report%20Alternative%20Proteins.pdf
2021-08-2536 minThe Food Intelligence PodcastHow Redefine Meat captures the "New Meat" opportunity | Eshchar Ben-Shitrit, CEO @ Redefine MeatWelcoming Redefine Meat CEO Eshchar Ben Shitrit to the pod! Eshchar shares his experience of alternative proteins, and the ethos behind Redefine Meat's industry-changing work.
2021-08-1842 minThe Food Intelligence PodcastHow startups are seizing the $14B alternative protein opportunity | Aviv Oren, Good Food InstituteWelcoming Aviv Oren from the Good Food Institute (GFI) to the pod! Aviv discuss the huge opportunity alternative proteins present the food and beverage industry, and what stakeholders need to do about it.
2021-08-1231 minThe Food Intelligence PodcastA primer on alternative protein | Miriam Aniel, Head of Content @ TastewiseWhat makes meat, "meat"? And what constitutes an *alternative* to meat? Miriam walks us through the interesting world of alternative proteins, and what they mean for the market.
2021-08-0531 minThe Food Intelligence PodcastCarrot cakes and seasonal trends | Miriam Aniel, Head of Content @ TastewiseHow can you understand the role seasonality plays in the life cycle of a trend? Miriam uses carrot cake - and other delicious dishes - to discuss how best to leverage seasonality to your advantage.
2021-07-2826 minThe Food Intelligence PodcastHow to tell the difference between a fad and a trend | Miriam Aniel, Head of Content @ TastewiseWe hear the word "trending" a lot in our industry, but what actually constitutes a trend? How can you tell if something is here to stay, or just a 'flash in the pan'? Miriam and Ron talk about the difference between a fad and a trend, and how businesses can use data on trends to their advantage.
2021-07-2035 minThe Food Intelligence PodcastFrom Nostalgia to Sustainability - consumer motivations are crucial | Miriam Aniel, Head of Content @ TastewiseConsumer motivations are at the root of every single successful product, dish, or trend. How can businesses understand what motivates consumers?
2021-07-1335 min
The Merch DropMcDonalds Space Jam 2, Chipotle Tesla, Arnold's MerchMcDonalds Space Jam 2, Chipotle Tesla, Arnold's Merch - LIVE! Big Promo Cast Ep 068Ep 068 07-01-2021sHi! Welcome to the Big Promo Cast - the podcast that helps you with critical marketing and promotions advice. Marketing your product, service, or organization is fun, but complicated. We’re here to help you navigate the waters. Every two weeks or so, join Rich Graham and AJ Jewell as they discuss branded swag, apparel, and marketing using imprinted promotional products and printed goods. If you have a side hustle, want to start a passion project, or...
2021-07-0224 minThe Food Intelligence PodcastHow AI impacts the F&B Industry | Alon Chen, CEO & Co-founder @ TastewiseWelcoming Tastewise CEO and co-founder Alon Chen to the pod! Alon and Ron discuss the role AI plays in today's F&B industry - and what to expect in the future.
2021-06-2942 minThe Food Intelligence PodcastHow to introduce unique flavors to new markets | Rachel Waynberg, meal innovation @ FreshlyWelcoming Rachel Waynberg from Freshly to the pod! Rachel and Ron discuss how to strike the balance between familiarity and trying something new in today's dynamic flavor landscape - especially as consumers become more aware of (and open to!) global flavors.
2021-06-2254 minThe Food Intelligence PodcastWhat does an executive chef do? | Einav Gefen, Exec Chef @ UnileverWelcoming Einav Gefen, Executive Chef at Unilever, to the pod! Einav and Ron discuss the ins-and-outs of being an executive chef, and how understanding what is *actually* on consumer plates is crucial.
2021-06-1354 min
עושים תוכנה Osim Tochna[עושים תוכנה] למה שילדים בגיל שש ירצו לתכנת?כל הורה שניסה ללמד את הילדה או הילד שלו אי-פעם לתכנת בטח נתקל בבעיה הגדולה ביותר - המוטיבציה. אפילו אנחנו מתמודדים איתה בתור אנשים בוגרים אז בטח שהילדים שלנו יסבלו מאותה הבעיה.איך מעוררים את המוטיבציה לתכנת? מתי צריך להתחיל ללמד תיכנות והאם יש הבדל גישה בין ילדות וילדים?ישי פינצ׳ובר (ממייסדי code monkey) ואני דיברנו על השאלות האלו ועוד דברים חשובים.האזנה נעימה,רן לוי. (לא, זו לא טעות!)https://www.ads.ranlevi.com/2021/02/14/tastewise-osimtochna-coding-for-kids-2/מקווים שנהנתם ואם כן אל תשכחו לדרג ולעקוב אחרי הפודקאסט.אל תשכחו להצטרף לניוזלטר השווה שלנו בלחיצה כאן.💌ולצפייה בפרקים הרשמו לערוץ היוטיוב שלנו בלחיצה כאן. 🤩לעמוד האינסטגרם לחצו כאן לעמוד הפייסבוק לחצו כאןלעמוד הטוויטר לחצו כאןלעמוד הטיקטוק לחצו כאן
2021-02-1439 min
Charm City DreamersWendy Jeffries - TasteWise KidsWendy Jeffries is the founding Executive Director of TasteWise Kids. TasteWise Kids empowers kids to think about food in new ways, to explore their own sense of taste, and to build healthy eating habits. Learning directly from farmers, chefs and other food professionals kids learn food comes from and how to prepare their own healthy food options.
2021-01-2424 minThe Food FightSpotlight: Tastewise on understanding food trendsDirector of Accounts and Sales at Tastewise, Laura Hoffman, describes how they are helping companies understand the latest culinary trends with their AI-powered insights and real-time data
2020-08-2609 min
עשר דקות על שיווקאלון חן - Tastewise - אסטרטגיית השקת מוצר בטעם טובהיום בפודקאסט ׳עשר דקות על שיווק׳ נארח את אלון חן, מייסד-שותף ומנכ״ל טייסטוויז.
[00:19] הכרות עם אלון חן, מייסד-שותף ומנכ״ל טייסטוויז.
[01:25] פתיח: ליזמים, אין דבר יותר יותר מרגש (ומלחיץ) מהשקה של מוצר. אחרי שלקחנו את הזמן ופיתחנו מוצר בעל ערך, אנחנו מרגישים שאנחנו יכולים לצאת לעולם. אבל ללא תוכנית ברורה, אפשר לפספס את הפוטנציאל. אלון סיפר לי, שביום ההשקה הם קיבלו בטייסטוויז למעלה מ-800 לידים איכותיים.
אז בפרק הזה ננסה להבין מה עשיתם נכון ואיך הגעתם לחשיפה כל-כך רחבה ורלוונטית.
[02:24] לאפיין את קהל היעד.
[04:03] בידול ומתחרים.
[06:00] אופי הסיפור שסיפרנו (קולינרי, כלכלי, טכנולוגי).
[09:20] ערך מיידי. מערכת עם גרסה חינמית.
[11:32] קרדיביליות ושימוש במובילי דעת קהל.
[11:32] קרדיביליות ושימוש במובילי דעת קהל.
[13:13] טיפ סיכום ליזמים ואנשי השיווק שמקשיבים לנו.
[14:03] אנחנו סיימנו, תודה רבה לאלון חן, מייסד-שותף ומנכ״ל טייסטוויז (טייסטוויז).
אני אשמח לקבל מכם פידבק:
על איזה נושא הייתם רוצים שנדבר בפודקאסט?
איזה יזמים/יזמיות הייתם רוצים לשמוע?
אם נהננתם מהפרק, אני אשמח שתכתבו ביקורת קצרה.
מוזמנים ליצור קשר:
http://www.10minutemarketing.co.il
10 דקות על שיווק // שרון חלבנימאחורי כל קמפיין מצוין עומדים אנשים שלא תראו בכותרות - יזמים, סמנכ״לים ומנהלי שיווק המעצבִים במידה רבה את ההמציאות שלנו, מהמותגים שאנו צורכים ועד לטכנולוגיות שמשנות את הדרך שבה אנו חיים, עובדים ומתקשרים זה עם זה.בפודקאסט ׳10 דקות על שיווק׳ תקבלו בכל שבוע הצצה שונה ומסקרנת לעולם המרקטינג. ב-10 דקות בלבד, תיחשפו לאסטרטגיות ושיטות עבודה מפיהם של האנשים שמובילים את השיווק בסטרטאפים שמטלטלים את השוק ובחברות שכבר נכנסו לשלב הסקייל.
2019-08-1914 min
Tech BitesEpisode 180: Tastewise: AI for Food InnovationHow many data points do you need to understand and predict what people want from their food products? The Tastewise AI platform analyzes billions of consumer touch-points, including menus, recipes and social media posts, to discover people’s real-life interactions with food. Host Jennifer Leuzzi (@mmesnack) talks with Tastewise CEO & CoFounder Alon Chen about how the platform leverages machine learning to predict culinary trends, market opportunities, and consumer likes and dislikes. This episode of Tech Bites (@techbiteshrn) was made possible by the generosity of Fine & Raw bean-to-bar chocolate factory in Bushwick, Brooklyn (@fineandraw).
It's HRN's annual summer fu...
2019-06-2644 min
Tech It OutFood Takes a Mega-"bite" Out of Tech!* IBM joins us with celebrity chef Melissa King to talk “5 in 5” tech predictions.* Speaking of food, we speak with Tastewise on how A.I. can help predict food trends.* Seek Thermal also drops in to talk about thermal imaging cameras integrated into tomorrow’s cars.
2019-02-1440 minTech It OutFood Takes a Mega-"bite" Out of Tech!* IBM joins us with celebrity chef Melissa King to talk “5 in 5” tech predictions.* Speaking of food, we speak with Tastewise on how A.I. can help predict food trends.* Seek Thermal also drops in to talk about thermal imaging cameras integrated into tomorrow’s cars.
2019-02-1440 min
Tech It OutFood Takes a Mega-"bite" Out of Tech!* IBM joins us with celebrity chef Melissa King to talk “5 in 5” tech predictions.* Speaking of food, we speak with Tastewise on how A.I. can help predict food trends.* Seek Thermal also drops in to talk about thermal imaging cameras integrated into tomorrow’s cars.
2019-02-1439 min
Produce TalksVertical Farming: Toward the FutureVertical farming has started to find its own space among
growing methods. This month on the Produce Talks podcast, we are joined by Greg
Veinott, Manager of Business Development for GoodLeaf Farms, based in Bible
Hill, NS. In our conversation, we explore the specifics around indoor vertical
farming, including technology, unique characteristics of the plants, and how
this method of growing could affect the future of the produce industry.
Play the Podcast
Thank you to our podcast sponsor, NatureFresh™ Farms.
Remember, if yo...
2017-02-2825 min
Produce TalksVertical Farming: Toward the FutureVertical farming has started to find its own space among
growing methods. This month on the Produce Talks podcast, we are joined by Greg
Veinott, Manager of Business Development for GoodLeaf Farms, based in Bible
Hill, NS. In our conversation, we explore the specifics around indoor vertical
farming, including technology, unique characteristics of the plants, and how
this method of growing could affect the future of the produce industry.
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Thank you to our podcast sponsor, NatureFresh™ Farms.
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2017-02-2825 min